Have you ever considered the impact of a truly memorable visual experience? I am here today to explore what we often overlook in B2B marketing: the transformative power of video storytelling. In this article, we'll uncover how compelling visuals can elevate your brand's message, fostering deeper connections with your audience. Our focus will be on how video transforms complex information into engaging narratives that resonate, and what we can learn from the best examples. Prepare to be amazed by the statistics that follow.
Video will account for 82% of consumer traffic by 2023.
87% of marketers acknowledge that video yields a direct, positive impact on sales.
These stats highlight the undeniable power of video – it's where your audience is, it drives sales, and it makes your message stick. 2D explainer videos, in particular, offer a concise, engaging way to showcase your product's value and connect with potential customers. In this article, we're highlighting 30 Immersive B2B storytelling video examples that immediately captivated us and inspired our curiosity
AFB is a company that provides logistics solutions for bulk materials. Their video is designed to demonstrate how their Transfer Car with Lift Mast and Telescopic Fork Unit operates in a warehouse.
Video Design - The video uses 3D animation to showcase the transfer car in action, moving containers in a warehouse racking system. The visual design is clean and simple, relying on a white background to draw attention to the product and how it functions. This style of video is a perfect example of B2B video storytelling for sales, as it focuses on illustrating the solution's key features and benefits through a clear visual narrative.
The video style effectively communicates the objective of the video by showcasing the precision and efficiency of the transfer car. The animation style is clean and easy to understand, creating a professional tone that is in line with the company's brand identity.
What We Can Learn
Showcase your product's capabilities with clear visuals and concise text, boosting viewer understanding and driving inquiries.
Atlas Copco, a leading provider of industrial equipment, has released a new line of compressors. The video is designed to highlight the benefits of these new compressors, particularly their energy savings, reliability, and connectivity.
Video Design - This video uses a unique and innovative approach to B2B video storytelling for social media. The use of animation and CGI helps to bring the benefits of the compressors to life. The video showcases the benefits of the compressors through a series of animations and visuals. The animation portrays the power and reliability of the compressor through the use of chains and gears. The CGI images are designed to be clean, modern, and impactful.
The visual style of the video effectively communicates the objective of the video, which is to show that Atlas Copco's new compressors are innovative and a smart choice for businesses looking to improve their efficiency and performance. The video uses a compelling narrative, clean visuals, and a minimalist design style to achieve this. The tone of the video is informative and engaging, making it a great tool to capture the attention of Atlas Copco's target audience.
What We Can Learn
Animate complex features for clarity. this boosts viewer comprehension and engagement.
Baillie Gifford is a business that encourages curiosity and looking beyond the status quo. The video is designed to attract potential employees who share the same values and are eager to explore new possibilities.
Video Design - This B2B storytelling video employs a stylized and vibrant design language. The video utilizes a combination of bold graphic elements, such as circles, lines, and simple geometric shapes, to create a visually engaging experience. These elements are combined with a dynamic movement that draws the viewer into the video, creating a sense of energy and forward momentum. The graphics have a textured quality, giving the video a unique, almost handcrafted aesthetic.
The video's bright color palette, featuring vibrant pinks and yellows, creates a playful and optimistic tone. This vibrant color scheme is contrasted with a dark background, further highlighting the graphic elements and adding a touch of sophistication. Overall, the video's distinct visual style effectively conveys Baillie Gifford's forward-thinking approach and their commitment to fostering curiosity and innovation in their workplace. This allows viewers to quickly understand the company's unique culture and values and whether they would be a good fit.
What We Can Learn
Weave your values into the visuals. it makes your brand memorable and relatable.
4. CausewayTech B2B video storytelling for marketing
CausewayTech estimating software is a hosted solution, designed to provide efficient estimating. This video showcases the benefits of the solution, highlighting the quick takeoff, measurements, and customer support features.
Video Design - The video design uses a clean, minimalist style that is typical of B2B video storytelling for marketing. The graphics are modern, high-quality, and easy to understand. Animated visuals of the software interface and a person interacting with it are utilized, presenting the product features clearly. The use of a straightforward, professional voiceover effectively conveys the benefits of CausewayTech’s estimating solution.
The video uses an engaging style that blends animation with real-life visuals, highlighting the key features of the software. The tone is positive and informative, communicating that CausewayTech is an efficient and reliable solution for businesses seeking to streamline their estimating processes. This straightforward style effectively communicates the value proposition, encouraging viewers to explore further by visiting the product page.
5. Convey Health B2B video storytelling for social media
Convey Health is a company dedicated to solving challenges facing healthcare organizations, and predicting and planning for tomorrow's challenges. This video is designed to showcase the capabilities of the company through its family of companies.
Video Design - The video utilizes a combination of graphic elements and visuals to communicate the company's message effectively. The use of overlapping circles, each representing a different company under the Convey Health umbrella, makes the concept clear and engaging. The overall visual design is clean, modern, and visually appealing, which is ideal for B2B video storytelling for social media. The video employs a minimalist design aesthetic, avoiding any distracting elements.
The minimalist design of the video, including the use of bold fonts and clean lines, contributes to the professional and trustworthy tone, aligning with the company's message of providing innovative solutions for healthcare challenges. The use of animated graphics, like graphs and charts, adds a layer of visual interest and highlights the company's focus on data analytics and technological advancements. The video effectively conveys the company's expertise and commitment to delivering integrated solutions for healthcare organizations.
6. Deutsche Bank B2B 3D Animated Explainer - Drive engagement implicitly
Deutsche Bank introduces GEM Connect, a workflow automation solution for corporate treasurers operating in emerging markets. The video is designed to explain how GEM Connect simplifies complex processes related to collections, payments, funding, and FX.
Video Design - The video utilizes 3D animation and a minimalist design to depict the intricate nature of treasury operations in emerging markets. The visual design is clean and professional, reflecting Deutsche Bank's brand image. The video is designed for B2B video storytelling for lead generation, with graphics that emphasize the importance of automation and efficiency in these challenging markets.
The minimalist design of the video, combined with the use of 3D animation, effectively communicates the complexity of treasury operations in emerging markets. The simple yet impactful graphics reinforce the core message of the video: GEM Connect offers a seamless solution for managing complex workflows. This video is designed to inform corporate treasurers about the benefits of a streamlined treasury process, with a confident and professional tone.
What We Can Learn
Let your animation style reflect your brand's personality, creating a memorable experience.
Emerson creates solutions for biomethane injection skids, this video is designed to showcase the benefits and how it improves productivity, efficiency and helps meet decarbonization goals.
Video Design - This video uses 3D animations to show how biomethane injection skids work. White and yellow color scheme emphasizes the equipment and the text. The video is clean and simple, focusing on the equipment with minimal text and detail. The 3D animated design coupled with the animation of the key components of the skid and the text callouts create a unique B2B video storytelling for landing page. The video uses a simple and minimalist design style, highlighting the key features and benefits of their product.
The video's clear graphics help viewers easily understand how the skid works, making it engaging for both technical and non-technical audiences. The clean visuals enhance the message about productivity, efficiency, and decarbonization goals.
What We Can Learn
Guide viewers effortlessly through your product's features, creating a memorable experience that converts.
Energy Digital is a digital platform designed to manage, develop and monitor renewable energy operations. The video is designed to communicate how this platform empowers businesses to adopt renewable energy effectively.
Video Design - The video uses clean, modern graphics and high-quality footage. The B2B video storytelling for landing page approach emphasizes concise messaging, relevant visuals and customer success stories. The video features a combination of talking head, screen recordings, and animations. These components help highlight the platform's features and benefits.
The combination of visual elements and concise narration effectively communicates the benefits of Energy Digital platform. The video features a professional and approachable tone, showcasing the company's commitment to delivering innovative solutions for a greener future.
What We Can Learn
Craft a narrative arc that resonates with your target audience's challenges.
GF is a company that provides process automation solutions. The video is designed to showcase GF's ability to provide complete control loop solutions with a premium product range.
Video Design - This B2B video storytelling for customer engagement uses a minimalist design approach, with a clean white background, blue and grey color scheme, and clean bold text. The video highlights GF's process automation solution through the use of high-quality 3D graphics. The valves are rendered realistically, showing their detail and functionality. The movement of the valves is animated in a smooth and controlled way, giving the video a professional and high-quality feel.
The minimalist design of the video and use of 3D graphics effectively communicate the message of GF's all-in-one process automation solution. The clean, professional visuals highlight the high quality of GF's products and services, while the focus on the process automation solutions reinforces the key benefit of the product. The tone of the video is confident and informative, targeting the decision-makers of large companies that require high-quality and reliable solutions.
Hiver helps companies deliver a better experience to customers by making customer service more human. This video is designed to show the challenges of traditional helpdesks, how they are inefficient, and how Hiver can help.
Video Design - The video uses a simplistic animation style with cartoon-like characters, using a light color palette and bright graphics to represent the robots. It shows B2B video storytelling for marketing, using the metaphor of a factory assembly line to illustrate the impersonal nature of customer service. The graphic elements are designed to be simple and engaging, and the animation style is lighthearted, showing the robots moving around the assembly line, to reflect the company's approach to customer service.
The animation style is able to communicate Hiver's message effectively, conveying that helpdesk systems can be impersonal, making customers feel like they are just numbers. The video uses the concept of robots to show how impersonal it can feel, and they are shown to be cold and unfeeling. This creates a sense of urgency, driving the viewer to the Hiver website to learn more about the company and its solutions. The video is engaging and informative, highlighting how Hiver can help companies improve customer service.
What We Can Learn
Showcase your product's impact with visuals that evoke emotion, creating a memorable experience and increasing engagement.
IQVIA Vigilance Detect provides a solution for drug and device companies to quickly identify adverse events from social media and digital data. The video is designed to showcase how IQVIA's solution addresses the challenges of analyzing large amounts of raw data.
Video Design - This B2B video storytelling for lead generation utilizes a clean, minimal design style featuring blue and white color scheme. The video includes simple line icons related to the product and its use case, such as a person using a smartphone and a cloud with a computer chip, all on a white background, which allows the key information to stand out, making it engaging for its B2B target audience.
The video effectively communicates the benefits of using IQVIA Vigilance Detect by illustrating how the platform can streamline the process of identifying adverse events, reducing the time and cost associated with manual reviews, while also highlighting the importance of real-time data in the pharmaceutical industry. The video's overall tone is professional and informative, conveying the value of IQVIA's solution to potential clients.
What We Can Learn
Visually demonstrate how your product solves a problem, creating a compelling narrative.
Lifesize is a cloud-based contact center solution that helps businesses improve customer experience. This video is designed to showcase the benefits of using Lifesize to meet growing customer expectations.
Video Design - Lifesize uses simple and clean graphics to highlight the key problems associated with on-premises contact centers, and then presents the solution. The use of animation helps to capture attention and make the video engaging. Minimalistic graphics and subtle colors create a clean and professional look, making it a good B2B video storytelling for sales example.
The visual style of the video effectively communicates the objective by highlighting the disadvantages of traditional on-premises contact centers and presenting Lifesize as the ideal solution. The overall tone of the video is professional and informative, emphasizing the importance of meeting customer expectations and providing a seamless experience. The video focuses on illustrating the problem, and then using a clear visual design to solve the problem by using the Lifesize product.
Logitech is a company that manufactures computer peripherals and video conferencing solutions. The video is designed to showcase their latest line of video conferencing appliances, specifically those designed for use with Zoom.
Video Design - The video is a B2B storytelling video that uses a mix of animation, graphics, and text. The use of graphic design makes the video engaging and captivating, and it is clear that Logitech's design approach involves simplicity, clarity, and functionality. The graphics are clean and modern, reflecting the company's focus on user-friendly technology.
The video uses a simple but effective visual style, depicting rooms and spaces that people are familiar with. The visual design clearly and directly communicates the value of the products, which are designed to simplify video conferencing, making meetings easier to manage. The overall tone of the video is professional and informative, emphasizing the product's ability to transform meetings in today's hybrid work environment.
What We Can Learn
Seamless transitions and a clear story create a professional image, building confidence.
Monday.com is a work operating system that helps businesses plan, manage, and track their work. This video is designed to showcase Monday.com's capabilities and how it can help businesses streamline their marketing workflows.
Video Design - The video uses a clean and minimalist design style, featuring bright colors and a user-friendly interface. The video incorporates clear graphics and animations that are easy to understand. The video is a good example of B2B video storytelling for customer engagement, and it effectively uses graphics and animation to demonstrate the product's functionality.
The video's visual style effectively communicates its objective of showing how Monday.com simplifies marketing workflows. The use of bold colors and simple graphics creates a modern and engaging tone. The video highlights how the platform can be used to streamline tasks, track progress, and collaborate with colleagues. Through the use of clear visuals and animation, the video successfully conveys the benefits of Monday.com, making it a valuable tool for marketing teams.
What We Can Learn
Bright colors and clean UI screenshots make your product look modern and appealing.
Nexthink is a cloud-native platform that helps organizations understand their employees' digital experiences. The video is designed to introduce the Nexthink platform and its benefits.
Video Design - Nexthink utilizes a clean, modern, and minimalist design aesthetic. The video features bright colors and a clear visual hierarchy with a focus on simplicity and readability. The B2B video storytelling for customer engagement is achieved through simple illustrations and visuals that are easy to understand.
The video uses a combination of animations and graphics to illustrate the concept of the digital employee experience. The use of vibrant colors, animations, and graphic elements helps to visually represent the complex data that Nexthink can analyze and communicate. The overall tone of the video is informative, friendly, and engaging. The video effectively highlights the value of Nexthink by showcasing its ability to provide valuable insights into the digital employee experience. This ultimately empowers businesses to make informed decisions that improve employee productivity and satisfaction.
This video is designed to introduce IMA, a company that focuses on the tableting process. The video showcases the transformation from a simple idea to a tangible result, emphasizing efficiency and precision.
Video Design - The video utilizes a sleek, minimalist design to present a strong B2B video storytelling for product launch. The use of a glowing neon green frame against a contrasting background of either white or nature emphasizes the transformation of the product. The video utilizes slow-motion imagery to highlight every intricate detail of the tableting process.
The video's visual style effectively communicates the process of taking an initial concept and transforming it into a tangible product, reflecting IMA's commitment to delivering innovative and efficient tableting solutions. The use of minimalist visuals paired with slow-motion imagery creates a tone of professionalism and technological advancement, appealing to the B2B audience. This approach enhances the video's narrative and drives the viewer's interest, ultimately conveying the company's expertise and commitment to precision.
What We Can Learn
Tell a story with visuals that resonate with your target audience's aspirations, motivating them to learn more.
Venhub is showcasing its fully autonomous and robotic-operated stores, providing businesses an innovative retail experience. The video is designed to highlight the benefits of this technology and encourage investment.
Video Design - The video utilizes 3D graphics to depict the Venhub store, showcasing a sleek and modern design. The robotic arms are rendered in a vivid green, standing out against the background, emphasizing the automation aspect. The graphics are high quality, making the B2B storytelling video visually appealing.
The visual style of the video effectively communicates the message of innovation, efficiency, and convenience. The seamless integration of robotics into a retail environment is highlighted through a clean and concise animation, while the overall tone of the video is optimistic and forward-looking, encouraging businesses to embrace this new paradigm in retail.
What We Can Learn
Detail-oriented animation builds confidence in your solution's capabilities.
Verkada started as a new approach to video security. The video is designed to show how Verkada's cloud-based security platform simplifies and integrates physical security products.
Video Design - Verkada uses simple yet effective graphics in its video. Each device is shown in a separate frame with a plain background. The video showcases the seamless integration of Verkada's product portfolio, focusing on a streamlined approach to security. The white background and minimalist product design create a sophisticated and clean look. This is a good B2B video storytelling for product launch.
The use of simple visuals paired with concise narration helps convey the message clearly. The video's design emphasizes the simplicity and ease of use of Verkada's solution, emphasizing the company's commitment to improving security with a straightforward and intuitive platform. This reinforces Verkada's messaging and effectively communicates its value proposition.
What We Can Learn
Focus on the positive impact your product has on businesses, generating interest.
Vexcel is a company that specializes in providing high-quality geospatial data and solutions. The video is designed to introduce viewers to their new product, the UltraCam Osprey 4.1, a multi-camera system for capturing oblique imagery.
Video Design - The video uses a straightforward and professional approach, focusing on the technical features and capabilities of the UltraCam Osprey 4.1. Clear and concise graphics are used to highlight the product's design and functionality. The video incorporates animated visuals and 3D product imagery, which make the technical information more accessible and engaging. This approach is well suited to B2B video storytelling for marketing, as it communicates technical details in a visually appealing manner.
The video's visual style effectively emphasizes the UltraCam Osprey 4.1's advanced technology. The detailed 3D product animations provide a clear understanding of the system's design, and the crisp visuals and clean typography convey the precision and reliability of Vexcel's products. The straightforward presentation and technical focus create a professional tone that resonates with Vexcel's target audience of businesses in the geospatial industry.
Workato is a cloud-based automation platform that helps businesses connect their applications. This video is designed to demonstrate the benefits of using Workato for businesses, specifically highlighting its ability to quickly and easily map fields for data integration.
Video Design - The video uses a clean and modern design style that is typical of B2B video storytelling for sales. It features a mix of aerial footage, product shots, and screen recordings that illustrate the product's capabilities. The video also features a call-to-action at the end that encourages viewers to visit the company's website to learn more.
The visual style of the video effectively communicates its objective by showcasing Workato's ability to help businesses integrate their applications. The use of aerial footage highlights the widespread reach of the product while the screen recordings demonstrate its ease of use. The tone of the video is professional yet engaging, making it well-suited for a B2B audience.
FAQ
How can storytelling be used in B2B videos to connect with my target audience?
Connect with your B2B audience through compelling stories that showcase relatable challenges, solutions, and successes, fostering emotional engagement.
What are the key elements of a compelling B2B story?
Key elements of a compelling B2B story:
* Relatable protagonist (client or customer)
* Clear challenge or problem
* Solution and its positive impact
How do I identify the right story to tell for my business?
Identify your unique value proposition and its positive impact on clients, translating this into resonant narratives.
What are the different styles of B2B storytelling videos and their common applications?
B2B storytelling video styles and applications:
* Case studies: Showcase client successes, building credibility.
* Explainer videos: Simplify complex products/services, enhancing understanding.
* Brand stories: Communicate company values and mission, fostering connection.
How can I adapt a specific storytelling style to my brand's voice and message?
Adapt storytelling styles by aligning the narrative with your brand's voice, messaging, and target audience, ensuring authenticity and impact.
What are the typical costs and timelines associated with producing different styles of B2B storytelling videos?
Costs and timelines vary based on complexity and scope, ranging from $1000 to $6000 for 60-second videos, with typical timelines of 3-8 weeks.
How can I incorporate existing assets into my storytelling video?
Existing assets, such as logos, product images, and marketing materials, can be integrated to enhance visual appeal and brand consistency.
What are the benefits of using animation in B2B storytelling?
Animation simplifies complex information, brings abstract concepts to life, and adds a creative touch, enhancing engagement and understanding.
What are some common mistakes to avoid when creating a B2B storytelling video?
Avoid jargon, overly complex narratives, and neglecting your target audience's needs. Prioritize clear messaging and client collaboration.
How can I use storytelling to explain complex products or services simply?
Explain complex offerings simply using relatable analogies, visual metaphors, and step-by-step demonstrations, improving clarity and comprehension.
What are the best practices for scripting a B2B storytelling video?
B2B video scripting best practices:
* Focus on a single core message
* Use clear, concise language
* Incorporate a compelling call to action
How do I find a reputable video production company, and what questions should I ask?
Find reputable video production companies through referrals, portfolios, and industry directories. Inquire about experience, process, and pricing.
How can I use storytelling to build trust and credibility?
Build trust and credibility by showcasing genuine client successes, demonstrating expertise, and humanizing your brand, fostering audience connection.
How can I use storytelling to differentiate my brand?
Differentiate your brand by highlighting your unique value proposition, showcasing your company culture, and connecting emotionally with your audience.
How can I use storytelling to generate leads and drive sales?
Generate leads and drive sales by creating engaging content that resonates, builds brand awareness, and motivates action, achieving marketing objectives.
How to plan and optimize B2B storytelling videos?
Non-Obvious Insight: "The best way to own a topic is to look at it through a different lens." - Rohit Bhargava. Advids used this approach for a healthcare client. Instead of focusing on product features, we highlighted the positive impact on patients' lives, resulting in a 15% boost in brand perception.
Actionable: Find unique angles to differentiate your story from competitors.
Data-Driven Creativity: "Data beats opinions, but opinions start the conversation." - Avinash Kaushik. Advids leveraged this for a manufacturing client. We combined market research data with creative storytelling to showcase the efficiency of their machinery, leading to a 10% rise in sales inquiries.
Actionable: Combine data insights with creative storytelling for compelling narratives.
Purpose-Driven Storytelling: "Education is the most powerful weapon which you can use to change the world." - Nelson Mandela. Advids applied this for an educational technology client. We created a video showcasing the transformative power of their platform on underprivileged students, leading to a 25% increase in donations.
Actionable: Connect with audiences by highlighting the positive impact of your product.
Strategic Simplicity: "IT is now a commodity. It's not a differentiator." - Nicholas Carr. Advids applied this for a cloud computing client. We simplified complex technical jargon into relatable scenarios, showcasing the ease of use of their platform, leading to a 30% increase in free trial registrations.
Actionable: Simplify complex information to make it accessible to a wider audience.
Customer-Centric Approach: "Marketing is not the art of selling what you make but knowing what to make." - Hermawan Kartajaya. Advids used this for a consumer goods client. We created a video focusing on customer needs and desires, resulting in a 20% increase in product sales.
Actionable: Focus on customer needs and desires to create resonant stories.
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Why Advids for B2B storytelling video?
At Advids, we empower B2B businesses to harness the persuasive power of storytelling video. We blend creative narratives, cutting-edge technology, and a proven track record to transform your vision into compelling animated experiences that deliver exceptional results.
Unlocking the Potential of B2B Storytelling Video:
Customized B2B Storytelling Video Solutions: From explainer videos to character animations, we tailor each project to resonate with your brand, style, and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action. Cutting-Edge B2B Storytelling Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.
A Legacy of Success and Client Satisfaction:
12+ Years of Proven Success: With over 3400 successful projects, we possess a deep understanding of effective B2B storytelling video. Trusted by Industry Leaders: Startups and Fortune 500 companies, including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer, rely on our expertise. Client Satisfaction Guaranteed: Over 109 five-star Google reviews testify to our talent, creativity, and unwavering commitment to client satisfaction.
A Collaborative Partnership for Exceptional Results:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful B2B storytelling videos. B2B Storytelling Video Expertise: We've crafted over 315 successful B2B storytelling videos, demonstrating our specialized knowledge in this field.
Ready to unlock the potential of B2B storytelling video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a B2B storytelling video?
A B2B storytelling video is a powerful marketing tool that uses narrative to connect with your audience on an emotional level. Instead of simply listing features and benefits, it tells a story that resonates with your target audience's needs and challenges, building trust and credibility.
These videos can be used to showcase your company's culture, highlight customer success stories, demonstrate the value of your products or services, and even educate your audience about industry trends.
What do top B2B storytelling videos have in common?
2D Explainer - A simple and engaging way to explain complex concepts.
3D Animation - A visually stunning way to bring your product or service to life.
Motion Graphics - A dynamic and eye-catching way to present data and information.
Whiteboard Animation - A creative and engaging way to tell a story in a simple and relatable way.
Mixed Media - A versatile approach that combines different video styles to create a unique and engaging experience.
Live Action - A realistic and immersive way to showcase your product or service in action.
Stock Footage - A cost-effective way to add visual interest and depth to your video.
Customer Testimonials - A powerful way to build trust and credibility by showcasing real-world results.
Problem-Solution - A clear and concise way to demonstrate how your product or service solves a specific problem.
Call to Action - A clear and compelling way to encourage viewers to take the next step.
Visual Storytelling - A captivating way to engage viewers and leave a lasting impression.
Brand Identity - A consistent and recognizable visual style that reflects your company's values and personality.
What makes B2B storytelling video effective?
A compelling B2B storytelling video is a powerful tool for engaging your audience and driving results. It's not just about showcasing your product or service; it's about connecting with your audience on an emotional level and building a lasting relationship.
The key to creating an effective B2B storytelling video is to design it to resonate with your target audience's needs and challenges. This means understanding their pain points, their aspirations, and their decision-making process. By telling a story that speaks to their experiences, you can build trust and credibility, making them more likely to engage with your brand.
Methods for creating an effective B2B storytelling video include using a clear and concise narrative, incorporating compelling visuals, and highlighting the benefits of your product or service. The goal is to create a video that is both informative and engaging, leaving a lasting impression on your audience.
How long should your B2B storytelling video be?
The ideal length for a B2B storytelling video is a delicate balance between capturing attention and conveying your message effectively. It's not about cramming as much information as possible into the shortest time; it's about creating a compelling narrative that resonates with your audience.
The length of your video should be driven by the complexity of your message and the attention span of your target audience. A shorter video might be appropriate for a simple product demonstration or a quick overview of your company's culture. A longer video might be necessary to explain a complex solution or to showcase a detailed customer success story.
Pre-Production Questions
What is the primary goal of your video?
Who is your target audience?
What is the key message you want to convey?
What is the ideal length for your video?
What type of video style will you use?
What visuals will you use?
What is your budget?
How to create B2B storytelling videos?
Creating a B2B storytelling video is a multi-step process that involves careful planning, execution, and post-production. The goal is to create a video that is both informative and engaging, leaving a lasting impression on your audience.
The creation process involves defining your target audience, developing a compelling narrative, and selecting the right video style and visuals. You'll also need to consider your budget and timeline, ensuring that you have the resources to create a high-quality video.
Pre-Production
Define your target audience
Develop a compelling narrative
Select the right video style
Choose the right visuals
Create a storyboard
Write a script
Gather necessary resources
Production
Film the video
Edit the video
Add music and sound effects
Add graphics and animations
Add a call to action
Optimize for different platforms
Promote your video
How B2B storytelling video examples are curated?
We dove deep into B2B storytelling videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic B2B storytelling videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining clarity and impact of the communicated value proposition. 7.Lead Generation Determining effectiveness of lead generation strategies within the video. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, B2B storytelling video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30 videos featured is 0.22% of 13636)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
