Have you ever wished your message could resonate more deeply with your audience? I am always looking for innovative ways to improve communication, and today I want to share what we've discovered about achieving this: the remarkable power of 2D explainer videos in B2B marketing. In this article, we'll explore how these videos can transform complex ideas into engaging narratives that captivate your audience. What we've learned is that the right visuals can make all the difference, and our findings are truly compelling.
Prepare to be inspired by 30 eye-catching examples of B2B video content that demonstrate the power of visual storytelling. We'll delve into the impact of these videos, showcasing how they've driven growth and engagement for businesses just like yours. Get ready to see the proof-the statistics are astonishing.
An estimated 91% of businesses are using video marketing in 2023.
86% of businesses are already using video marketing.
Adding video content on your website can drive an 80% increase in conversion rates.
These numbers reveal a clear trend: video is no longer a nice-to-have; it's a must-have. 2D explainer videos, in particular, offer a concise, engaging, and cost-effective way to communicate complex ideas, showcase product benefits, and drive conversions. Today we explore more than 30 Eye-catching B2B Video Content examples, that immediately grabbed our attention and got us excited
ABLOY CUMULUS is a mobile solution that helps businesses become more efficient. The video is designed to showcase how ABLOY CUMULUS can be used for equipment rental, pick-up services, or room reservations.
Video Design - The video is designed with a minimalist style, using clean lines and bold colors. This approach aligns with the ABLOY CUMULUS brand identity and appeals to the B2B Video Content audience. The animation features a cloud icon, which represents the cloud-based nature of the solution. The simple visual design, paired with easy-to-understand graphics, enables the viewer to quickly grasp the concept of ABLOY CUMULUS.
The visual style of the video seamlessly integrates with the narrative. The animation presents the product in an easy-to-understand way, showing a woman using ABLOY CUMULUS to rent a paddleboard. This showcases the ease of use and user-friendliness of the solution. The video employs a positive and energetic tone, emphasizing the benefits of ABLOY CUMULUS for businesses, reflecting the value proposition of the brand.
BSC CNS is showcasing how the ELASTIC project aims to improve urban mobility. This video is designed to educate potential partners and investors on the project's goals.
Video Design - This B2B Content Marketing Video utilizes an animated design style. The use of isometric illustrations, particularly of cityscapes, emphasizes the concept of integrated urban mobility. The video seamlessly transitions between different visual elements to explain key features of the project. These features include city infrastructure, public transport networks, and private vehicles. The video also highlights the benefits of the ELASTIC project. Each benefit is presented through a combination of text and simple icons. This approach creates a clear and easily digestible visual experience.
The video effectively utilizes animation to illustrate the interaction of the ELASTIC project with the smart city environment. The animated visual style is engaging, helping to convey the complex concepts of safe and smart urban mobility. The video's tone is informative, conveying the potential of the ELASTIC project for a more efficient and safe future.
Camozzi specializes in developing and manufacturing high-quality automation solutions for the food processing and packaging industries. This video is designed to showcase their expertise in primary packaging.
Video Design - This B2B video explainer uses 3D graphics to depict the operation of a food processing packaging machine. The visual style emphasizes clean lines, simple shapes, and smooth transitions to create a professional and modern look. Key elements include the use of close-ups on different parts of the machinery, showcasing the high-quality components and how they work together. This detail-focused approach helps viewers understand the benefits of using Camozzi solutions.
The video uses a simple white background and close-up shots of the machine in operation, emphasizing functionality and efficiency. The overall tone is calm and informative, reflecting Camozzi’s expertise and commitment to delivering reliable and high-performance solutions for the food processing and packaging industries. This visual style effectively communicates the value proposition of Camozzi's solutions, emphasizing their reliability and efficiency.
What We Can Learn
Film your product's workflow, highlighting its smooth operation to build buyer confidence.
ENSCO Rail is a leader in autonomous track inspection. This video is designed to show how the ENSCO Rail Autonomous Track Geometry Measurement System works and the various aspects of track geometry it measures.
Video Design - ENSCO Rail uses simple graphics and animation to illustrate the system's capabilities. The video starts with a clear image of a train and zooms into the system. White lines are used to denote the aspects of track geometry being measured, like gauge, cross-level, twist, warp, profile, alignment, and curvature. Clean, modern visuals and a simplified graphic design are key features of this B2B Video Content.
The video's focus is on the comprehensive nature of the ENSCO Rail Autonomous Track Geometry Measurement System. Using illustrative imagery, the video effectively communicates the system's ability to assess all aspects of track geometry. This visual style enhances the video's technical tone, making it informative for its intended audience.
FieldRoutes is a software solution that helps businesses provide exceptional customer experiences. The video is designed to highlight the benefits of using the FieldRoutes Customer Portal.
Video Design - This video features flat cartoon style graphics, which is a popular choice for B2B Video Content. Simple illustrations are used to represent the key concepts, which makes them easy to understand. The color palette of the video is predominantly blue and green, a common choice for technology companies, as it creates a trustworthy and professional feel. The animation is smooth and engaging, creating a fast-paced video that keeps the viewer's attention.
The graphics and the animation style of the video effectively communicate the value proposition of FieldRoutes. The fast-paced and clear nature of the animation makes the video engaging. The choice of color palette, and the design of the animated graphics, projects a modern and trustworthy image of the brand.
GF is a company that offers complete solutions for process automation. The video is designed to promote the company's all-in-one solutions for process automation.
Video Design - This B2B video marketing for lead generation utilizes animation to highlight the brand's process automation solutions. The visual style is minimalist, featuring a white background with a blue dot pattern. The focus is on the product and how it can benefit the customer.
The animation style focuses on the interoperability and ease of use of GF's process automation solution. The video utilizes a clean and modern style, emphasizing the high-quality products and the value they provide. The animation showcases the seamless integration and functionality of the solution, appealing to the target audience of industrial professionals and businesses. The clear and concise messaging combined with visually appealing graphics helps engage viewers, promoting the benefits of GF's process automation solutions.
GR8 Tech is a B2B iGaming provider, offering customized solutions for both new and established operators. The video is designed to highlight the company's expertise and commitment to providing a reliable and experienced partner.
Video Design - The GR8 Tech video uses bold, graphic and animated text to effectively showcase the iGaming Launch and iGaming Upgrade solutions. The video's high-quality graphics and animated typography clearly communicate the benefits of choosing GR8 Tech. By combining 3D elements and stylized transitions, the video presents a dynamic visual style while remaining consistent with a professional B2B video content aesthetic.
The video's visual style effectively reinforces the message of trust and expertise. The use of graphic elements, such as the engine and racing-themed imagery, highlights the company's deep understanding of the iGaming industry. The video's bold, confident tone effectively communicates the company's commitment to providing exceptional service and delivering successful outcomes for its clients.
What We Can Learn
Craft a clear narrative showcasing your product's value, driving viewer understanding and boosting sales.
8. Intellipaat B2B video marketing for social media
Intellipaat is an online professional training provider that offers certification programs, including Big Data, Data Science, Artificial Intelligence, and many more. The video is designed to explain the concept of SaaS, or Software as a Service.
Video Design - The video's visual design emphasizes the concept of SaaS being a cloud-based service, allowing users to access software applications without installing or maintaining it locally. The video features an animated character using a computer with an animated icon depicting a no sign across the software, indicating that it is accessed online and not locally. It also uses a phone with several icons to represent the availability of a variety of applications. Intellipaat utilizes bright colors and easy-to-understand graphics that appeal to a wider audience and are suitable for B2B video marketing for social media.
The video's bright colors and simple graphics provide a clear understanding of the topic, communicating the ease of access and convenience that SaaS offers. The animation and graphics are simple and effective, creating a playful yet informative tone that captures the attention of the viewer. The video's explanation focuses on explaining the benefit of SaaS over traditional software options, making it an effective marketing tool for showcasing its advantages and driving engagement.
Interxion is a company that offers data center and colocation hosting services. The video is designed to highlight their flexible and comprehensive colocation services. They aim to attract businesses looking for a reliable and scalable IT infrastructure.
Video Design - The video utilizes a minimalist style, showcasing clean lines and a modern aesthetic. The focus is on the sleek design of their data center facilities and the advanced technology they offer. 3D animated graphics illustrate the benefits of colocation and highlight the key elements of their infrastructure, such as their global network. This style effectively conveys the message of Interxion’s B2B Video Content, appealing to a professional audience.
The use of 3D animation creates a visually engaging experience for viewers. It simplifies complex concepts and visually showcases the benefits of Interxion’s colocation services. This style positions Interxion as a forward-thinking company that embraces innovative technology. The minimalist design and clean visuals create a sense of professionalism and reliability. They effectively communicate the message that Interxion is a trusted partner for businesses seeking to grow their global footprint.
What We Can Learn
Combine vibrant colors with strategic visuals to create a memorable brand experience.
Kin and Carta is about providing an API-first, cloud-based solution for enterprise commerce. This video is designed to highlight the complexities of traditional ecommerce systems and demonstrate how Kin and Carta can help simplify these challenges.
Video Design - This B2B video content uses a minimalist flat design style, featuring simple, geometric shapes and bright colors. The illustrations are clear and engaging, with animations that are used to showcase the limitations of legacy systems and the benefits of Kin and Carta's solution. The overall design aesthetic is modern and clean, which aligns with the company's focus on providing cutting-edge technology for a complex industry.
The visual style of the video uses minimalist and clean visuals to communicate the complexity of legacy systems and the need for a simple, modern solution. The video's tone is confident and professional, highlighting the value of the Kin and Carta solution for businesses seeking to enhance their online presence and improve customer experience.
Linemods is a company that creates innovative solutions for printing and packaging, and the goal of this video is to introduce the roll-to-fold solution. The video is designed to showcase this new solution and highlight its features and benefits.
Video Design - This B2B Content Marketing Video uses a 3D animation style to showcase the roll-to-fold solution. The visuals are high quality and clear, with detailed depictions of the equipment and its functions. The animation effectively shows how the product works, illustrating the process of converting a roll of paper into a finished product.
The clean and simple animation design allows the viewer to clearly understand the function of the equipment, highlighting the efficiency and capability of the solution. The use of a neutral background provides a strong visual contrast that makes the machine stand out. This design style effectively communicates the professionalism and technical capabilities of Linemods, making the video an engaging and informative resource for potential customers.
Miro is a strategic design and innovation company that helps world-class organizations design products, experiences, and business models. This video is designed to showcase their expertise in the field of renewable energy, specifically solar power.
Video Design - The video primarily utilizes 3D animation to highlight the technical aspects of the solution. The video uses a neutral white background and a simple, clean animation style to emphasize the components of the product. The use of red arrows and text boxes on the left and right of the video effectively labels each component, making it clear and easy to understand. This style is highly effective for B2B video marketing content, as it conveys technical information in an engaging and easily digestible manner.
The video effectively communicates the objective of showcasing the technical details of the solar AC combiner, emphasizing its innovative features. By focusing on the product's details, the video subtly conveys Miro's expertise and ability to deliver solutions tailored to the specific needs of its clients. The overall tone of the video is professional, informative, and technical, aligning perfectly with its B2B target audience.
monday.com is a work management platform that helps businesses manage their projects and workflows. This video is designed to demonstrate how easy it is to plan and manage marketing campaigns.
Video Design - This video demonstrates the features of monday.com by using simple and engaging animation. The animation uses clean graphics and bright colors. There are no unnecessary transitions or animations that would distract from the message. The overall style of this video is one that would be considered a good example of B2B video content because it is informative and visually appealing, conveying the message in a clear and concise manner.
The video's visual style is able to effectively communicate the objective of the video. The use of vibrant colors and simple visuals helps to make the platform seem accessible and easy to use, which is the main message the video aims to convey. The tone is professional yet friendly, and the visuals are engaging enough to keep viewers interested without being overwhelming. This video's visual style reinforces the video's goal of highlighting the benefits of monday.com as a work management platform.
OLEDWorks is a company that specializes in OLED technology. This video is designed to educate viewers on how OLED lighting can be used in commercial airlines to improve the passenger experience.
Video Design - The video uses simple graphics and animated transitions to explain the technology behind OLED panels. The visuals are clean and engaging, creating a sleek, modern aesthetic. The motion graphics depict the different layers of an OLED panel, each labeled with its corresponding name and thickness. This approach ensures the information is conveyed efficiently and visually appealingly. This video embodies the characteristics of Motion Graphics B2B Content.
The visual design and animation style are able to effectively communicate the video’s objective, which is to explain OLED technology in a clear and engaging manner. The minimalist design aesthetic and simple graphics are in keeping with the brand’s overall style, creating a cohesive visual experience. This style of video is appropriate for B2B audiences, as it prioritizes information and technical detail over entertainment value. The video’s overall tone is professional and informative, emphasizing OLEDWorks' expertise in the field. The video's design and animation style ensure that the information is delivered in an easy-to-understand and compelling format, making it a valuable resource for B2B audiences.
Suzy is a company that helps businesses make smarter market research decisions using consumer insights. This video is designed to show how Suzy's MaxDiff and TURF analysis help businesses select the optimal product mix by considering consumer preferences.
Video Design - This B2B Video Content is visually engaging, using bright, vibrant colors that help capture attention. Animated graphics, like the ice cream cups and the bar graphs, are used to illustrate key points and showcase the power of Suzy's solutions. The video's design is simple and clean, ensuring that the information is easily digestible for viewers.
The video successfully communicates the objectives using a straightforward approach. Animated visuals, like the ice cream cups and bar graphs, drive home the value proposition of Suzy's solutions and how they can help businesses make smarter decisions based on consumer preferences. The video utilizes a professional yet energetic tone, emphasizing the power of data-driven insights and the potential for success that Suzy's solutions offer.
Talentia is an HCM solution that empowers HR departments to make informed decisions. This video is designed to show how Talentia HCM allows users to easily generate personalized HR reports without any technical expertise.
Video Design - Talentia leverages bright and contrasting colors, such as green, purple, and white. The design is very straightforward, highlighting the visual appeal of the software and usability. These elements in the video contribute to making it engaging B2B Video Content.
The user interface of Talentia HCM is modern and visually appealing. The video uses a clean and simple style to demonstrate the ease of use of Talentia HCM. The tone of the video is informative and confident, conveying that Talentia HCM is a powerful and user-friendly solution. The narrative seamlessly highlights the value proposition of Talentia HCM, providing a clear and compelling message to the viewers. The clean and straightforward visual style effectively communicates the core message of the video and drives viewers to learn more about Talentia HCM.
What We Can Learn
Start with a captivating visual, instantly grabbing viewer attention and sparking curiosity.
The video highlights Valagro's solutions dedicated to plant nutrition and health. The video is designed to promote their new catalogue of farm solutions and drive traffic to their website.
Video Design - The video showcases a colorful and modern aesthetic. It uses a combination of isometric graphics and bold text to communicate its message. This style highlights Valagro's commitment to sustainability and innovation, effectively demonstrating B2B video marketing for brand awareness. The use of a bright color palette and whimsical visuals create a positive and approachable tone. This makes the video engaging for the target audience of farmers, agriculture professionals, and other stakeholders.
The video seamlessly blends the image of a farm solution catalogue with visual representations of scientific research and agricultural practices. This visual style clearly conveys the brand's commitment to sustainability and innovative solutions, driving the video goal of directing viewers to their website to explore their new catalogue. The video's overall tone is optimistic and forward-thinking, emphasizing the potential of Valagro's solutions to enhance agricultural practices and contribute to a healthier future.
What We Can Learn
Tell a story showcasing your product's impact, building brand loyalty.
TIBCO is a company that provides software solutions to help businesses analyze data in real-time. This particular video is designed to show the potential benefits of real-time data analysis in manufacturing.
Video Design - The video utilizes a simple, clean design that emphasizes the importance of data insights. The use of brightly colored icons and a clean, minimalist background enhances the viewer's engagement with the information. The video uses a clean and simple style. The visuals of the manufacturing process and the data analytics are simple but clear, making the video easily digestible by B2B Video Content consumers.
The use of simple visuals in the video, like the animated factory and the data insights, helps the viewer understand the potential impact of TIBCO software. The clean design and simple visuals are effective in communicating the importance of data and the benefits of real-time analysis. The tone of the video is professional but approachable, emphasizing the potential for success with TIBCO software.
19. Werfen Benelux B2B video marketing for customer engagement
Werfen Benelux is a growing, innovative company that focuses on developing specialized diagnostics for Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. This video is designed to showcase their solutions and the benefits of using Werfen's specialized diagnostic products.
Video Design - The video highlights Werfen's key offerings with a modern graphic design. The use of dynamic animations, a color scheme of blue and red, and clean and sharp visuals is a good example of B2B video marketing for customer engagement. This helps to attract and engage the target audience, consisting of professionals in the healthcare industry.
The video's design and narrative illustrate how Werfen Benelux can help customers improve patient care with their specialized diagnostics. The visuals are able to communicate the company's commitment to quality, innovation, and efficiency. The overall tone is professional, confident, and approachable, encouraging viewers to explore Werfen's specialized diagnostics and discover how they can enhance their work.
ZeOmega's SDOH Social Care Platform is a set of Social Determinants of Health analytics and workflow tools, used for identifying health equity gaps. This video is designed to explain the platform's capabilities and its importance in the healthcare field.
Video Design - The video uses bright and bold colors, simple illustrations and animations that are consistent with the brand's style. This video design is a very good example of B2B video marketing content, as it is able to communicate complex information in an engaging and easy-to-understand way. The animated visuals and clean design are effective in capturing the attention of the target audience while explaining the platform's features and their benefits.
The visual style of the video is able to effectively communicate the goal of the video. The use of colorful graphics and simple illustrations makes the video engaging, and the clear and concise narration helps to explain the platform's capabilities to the viewer. The overall tone of the video is professional and informative, making it a valuable resource for anyone interested in learning about the ZeOmega SDOH Social Care Platform.
What We Can Learn
Clearly illustrate your product's value with simple visuals, driving understanding and boosting sales.
FAQ
How can explainer videos simplify my complex product features for potential customers?
Explainer videos translate complex product features into concise, engaging narratives. Visual storytelling enhances audience comprehension and boosts engagement.
What are the key elements of a successful animated explainer video?
Successful explainer videos combine clear messaging, engaging visuals, a strong narrative, and a compelling call to action.
How much does it typically cost to produce a high-quality explainer video?
High-quality explainer video production typically ranges from $1,000 to $6,000, depending on complexity, length, and desired style.
What is the typical production timeline for an explainer video?
Typical production timelines span 3-8 weeks, accommodating revisions and feedback. Expedited delivery is possible with adjusted project plans.
How can I adapt existing marketing materials into an explainer video script?
Existing marketing materials can be repurposed for explainer video scripts. Adapt content for video format, ensuring a concise and engaging narrative.
How do other companies in my industry use explainer videos in their marketing funnels?
Explainer videos are effective across the marketing funnel, from landing pages and social media to product demos and customer onboarding.
What are the benefits of using explainer videos on my landing pages?
Landing page explainer videos enhance user engagement and clarify value propositions, leading to improved conversion rates.
How can I ensure my explainer video aligns with my brand identity?
Maintain brand consistency by integrating brand guidelines, visual style, and core messaging throughout the video production process.
What are the different animation styles available for explainer videos?
Diverse animation styles, from minimalist to dynamic, cater to various brand identities and messaging objectives.
How can I find a reputable explainer video production company?
Select a video production company with a proven track record, client testimonials, and a transparent production process.
What pre-production steps are crucial for a successful explainer video?
Crucial pre-production steps include:
* Defining clear objectives and target audience
* Developing a compelling script and detailed storyboard
* Establishing a distinct visual style and animation plan
How can I write a compelling script for my explainer video?
Compelling scripts focus on a single core message, using concise language and a strong call to action.
What are the best practices for using explainer videos on social media?
Optimize explainer videos for social media by prioritizing mobile viewing, using captions, and incorporating platform-specific calls to action.
How can I use explainer videos to improve customer onboarding?
Explainer videos simplify complex information, enhancing customer onboarding experiences and reducing support inquiries.
What are the common mistakes to avoid when creating an explainer video?
Avoid common pitfalls such as unclear messaging, overly complex visuals, and weak calls to action. Ensure the video aligns with marketing objectives.
How to plan and optimize B2B Video Contents?
Emotional Resonance: "The heart has its reasons which reason knows nothing of." - Blaise Pascal. Advids applied this wisdom to a healthcare client's video. By focusing on patient testimonials and emotional storytelling, we created a powerful connection with the target audience, leading to a 15% increase in brand awareness and a significant boost in website traffic.
Actionable: Connect with viewers through authentic emotion and empathy.
Content is King: "Content is king, but distribution is queen, and she wears the pants." - Mike Volpe. Advids understands the importance of both content and distribution. For a manufacturing client, we created a series of high-quality product demonstration videos and strategically distributed them across relevant industry platforms, resulting in a 25% increase in lead generation.
Actionable: Prioritize strategic distribution alongside compelling content.
Building Trust: "Entrepreneurs are inherently optimistic. Even in the face of difficulty, they see the potential for a better future." - Reid Hoffman. Advids reflected this optimism in a video for a renewable energy client. By showcasing the company's vision and commitment to sustainability, we built trust with potential investors and customers, leading to a successful funding round.
Actionable: Inspire trust by showcasing vision and long-term value.
Value Innovation: "Value innovation is the cornerstone of blue ocean strategy." - Renée Mauborgne. Advids applied this principle to a logistics client's video. By highlighting their unique approach to supply chain management, we differentiated them from competitors and attracted new customers, resulting in a 10% increase in market share.
Actionable: Highlight unique value propositions to stand out from competitors.
Reciprocity: "Givers succeed in a way that creates a ripple effect, enhancing the success of people around them." - Adam Grant. Advids embraced this philosophy for a non-profit client. By creating a video that showcased the impact of their work and encouraged viewers to contribute, we helped them exceed their fundraising goals by 20%.
Actionable: Inspire action by demonstrating positive impact and value.
Why Advids for B2B Video Content?
At Advids, we specialize in crafting high-quality, original B2B video content that delivers exceptional results. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling animation. Trust us to help you achieve your business goals.
Unlocking the Power of B2B Video Content:
Customized B2B Video Content Solutions: From explainer videos to character animations, we tailor each project to your brand, style, and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action. Cutting-Edge B2B Video Content Technology: We use industry-leading software and techniques for visually stunning videos with lasting impact.
Experience and Expertise:
12+ Years of Proven Success: We've completed over 3400 successful projects, showcasing our deep understanding of effective B2B video content. Over 230 of these projects are specifically focused on B2B video content creation. Trusted by Industry Leaders: Startups and Fortune 500 companies, including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer, rely on our expertise. Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, highlighting our talent, creativity, and commitment.
A Collaborative Approach:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful B2B video content.
Ready to unlock the potential of B2B Video Content for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a B2B Video Content?
B2B video content is a powerful marketing tool that uses video to engage and inform businesses about products, services, and solutions. It goes beyond traditional product demos and aims to build relationships, educate, and inspire action.
B2B video content can be used for a variety of purposes, such as product launches, company updates, thought leadership, customer testimonials, and educational content. It can be distributed through various channels, including websites, social media, email marketing, and industry events.
What do top B2B Video Contents have in common?
Animated Explainer - A visually compelling way to present complex information.
Motion Graphics - A dynamic and engaging way to showcase data and statistics.
Whiteboard Animation - A simple and effective way to explain concepts and processes.
Live Action Footage - A realistic and engaging way to showcase products and services.
Customer Testimonials - A powerful way to build trust and credibility.
Screen Recording - A practical way to demonstrate software features and functionality.
Data Visualization - A clear and concise way to present data and insights.
Case Studies - A compelling way to showcase the impact of your product or service.
Expert Interviews - A valuable way to provide insights and thought leadership.
Product Demonstrations - A practical way to showcase the features and benefits of your product.
2D Animation - A cost-effective and engaging way to bring your ideas to life.
3D Animation - A visually stunning way to showcase complex products and concepts.
What makes B2B Video Content effective?
A fundamental aspect of B2B video content is its ability to convey complex information in a digestible and engaging manner. The key is to create engaging content that captures attention, provides value, and drives action.
Methodical approaches are crucial for crafting effective B2B video content. By focusing on storytelling, demonstrating value, and building trust, businesses can create videos that resonate with their target audience and achieve their marketing goals.
How long should your B2B Video Content be?
A key consideration for B2B video content is its length. The ideal length will vary depending on the purpose and target audience of the video.
Methods for determining the appropriate length include considering the complexity of the topic, the attention span of the target audience, and the desired outcome of the video. A well-planned video will strike a balance between providing enough information and keeping viewers engaged.
Pre-Production Questions
What is the primary objective of the video?
Who is the target audience for the video?
What is the level of complexity of the topic?
What is the desired call to action for the video?
How much time is the target audience willing to invest?
What is the optimal length for the video based on the platform?
What is the ideal length for the video based on the content?
How to create B2B Video Contents?
The creation of B2B video content is a multi-step process that involves careful planning, execution, and optimization. It requires a strategic approach to ensure that the video effectively communicates the desired message and achieves the intended goals.
Methods for creating effective B2B video content involve understanding the target audience, defining the objectives, crafting a compelling narrative, and leveraging visual elements to enhance engagement. By following a structured process, businesses can create videos that resonate with their audience and drive results.
Pre-Production
Define target audience
Determine video objectives
Develop a compelling narrative
Create a storyboard
Choose the right video style
Select the appropriate music and sound effects
Secure necessary permissions and licenses
Production
Film the video
Edit the video
Add graphics and animations
Incorporate music and sound effects
Optimize for different platforms
Add a call to action
Promote the video
How B2B video content examples are curated?
We dove deep into B2B video content, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic B2B video content showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and alignment with lead generation goals. 7.Brand Alignment Determining video alignment with brand message, identity, and target audience segmentation. 8.Performance Metrics Utilizing VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, B2B video content examples 2024, n=15000 videos within duration <3 minutes, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
