Effective animated explainer videos are a game-changer for boosting sales and brand awareness. This article presents a curated collection of 30 examples demonstrating how these videos improve conversions and amplify sales by creating memorable brand connections. Youll see how animations ability to capture attention directly translates into a stronger brand identity and significantly higher sales figures.
Explore a showcase of 30 videos that will transform your marketing. Well analyze how these videos create engaging narratives that resonate with your target audience, fostering engagement and ultimately, driving substantial revenue growth. Forget traditional marketing; embrace the power of animation to supercharge your sales.
Video's role in modern marketing Video Content on Instagram Receives 49% Higher Engagement Rates. Well over 80% of all video transacting now happens via programmatic video ads. Over 75% of Fortune 500 executives are viewing online videos.
In todays competitive market, standing out is paramount. Dynamic animated explainer videos offer a concise and compelling way to connect with your audience and boost sales. These videos cut through the noise, delivering your brand message in a format that resonates powerfully and converts viewers into customers. Learn how to leverage the power of visual storytelling to achieve marketing success.
Be inspired by a selection of 30 proven examples of brand animated explainer videos that have demonstrably increased conversions and accelerated sales. Well dissect the strategies behind these successful videos, providing practical strategies to elevate your brand and dramatically increase your conversion rates. Uncover the secrets to crafting videos that resonate deeply and convert prospects into loyal customers.
The brand explainer video is a visual masterpiece, a journey through the impossible. It takes us from the vastness of space to the intricate details of a human eye, showcasing the power of human potential. The visuals are rhythmic, dynamic, and propel us forward, creating a sense of momentum and discovery.
The video emphasizes a culture of curiosity, collaboration, and kindness, highlighting a commitment to transforming not only clients' businesses but also their own. The focus on growth and innovation establishes the company as a forward-thinking organization, inviting us all to dream bigger and achieve the unthinkable together.
What We Can Learn
Demonstrate your brand's impact through compelling visuals, prompting viewers to learn more.
Intriguing visuals launch this brand animated explainer video, immediately captivating the viewer. Dynamic transitions smoothly connect scenes, showcasing Deloitte's global presence and diverse services with efficient pacing. Visual metaphors, such as the lightbulb symbolizing innovation, effectively communicate complex ideas.
The video clearly conveys Deloitte's approach to innovation, emphasizing their ability to turn ideas into action. Its modern animation style and vibrant color palette create a professional and energetic feel, perfectly suited for its target audience. The video's implied call to action leaves a lasting impression, lasting approximately 1 minute and 6 seconds.
What We Can Learn
Bright colors and smooth animation grab attention instantly.
PerkinElmer's legacy shines through in this brand animated explainer video. The juxtaposition of historical images and contemporary lab scenes is visually stunning, effectively showcasing the company's enduring commitment to scientific progress. The split-screen montage masterfully blends past and present, creating a compelling narrative arc.
The video's diverse representation of people and the subtle inclusion of the For the Better tagline reinforces the company's purpose-driven approach. The close-ups of hands in soil add a powerful emotional connection, underscoring the global impact of PerkinElmer's work.
What We Can Learn
Weave your company story with authentic visuals. viewers connect with genuine emotion.
Clever animation grabs attention in this brand animated explainer video. Cascading software windows and a rocket launch symbolize efficient workflows and productivity gains.
WalkMe's message of user empowerment shines through vibrant visuals, from the pinky promise to the glowing globe. The video's impact is memorable, leaving viewers with a clear sense of the software's potential.
What We Can Learn
Illustrate the "aha!" moment of understanding, driving user comprehension.
Connecting healthcare's future through technology is the focus of this brand animated explainer video. The simple yet engaging 2D line art animation clearly illustrates the vision of a connected, secure, and sustainable healthcare system. Medical data is shown briefly on a screen, showcasing the integration of technology.
Cisco's role as a bridge is effectively communicated through visuals of connected people and professionals collaborating. The video successfully conveys a positive and hopeful message, emphasizing the potential for improved patient experiences and healthcare outcomes.
What We Can Learn
A playful style can convey sophistication—surprise viewers with depth.
Intriguing visuals immediately draw you in; this brand animated explainer video cleverly uses 3D animation to showcase Quantiphi's problem-solving prowess. The Rubik's Cube and rocket launch visuals, symbolizing complex challenges and breakthrough solutions, are particularly effective. The video achieves unprecedented speed in conveying its message.
Concise storytelling and seamless transitions keep the viewer engaged. The futuristic aesthetic, combined with clear narration, leaves a lasting impression of Quantiphi's capabilities.
What We Can Learn
Clearly illustrate your solution's impact, inspiring viewers to take action.
Striking visuals define this brand animated explainer video. Metaphors like the tug-of-war and falling figures powerfully illustrate the consequences of conflict, while the minimalist animation style keeps the focus on the message. The video effectively communicates the importance of information for reconciliation.
JusticeInfo.net's message is clear and concise, using visual storytelling to connect with viewers. The simple yet powerful imagery leaves a lasting impression, encouraging support for the organization's crucial work.
What We Can Learn
Unbiased storytelling creates a lasting impact, driving engagement.
A captivating journey unfolds, from Earth's digital genesis to a futuristic spaceship, in this Animated Explainer Video. The evolution of a single line into interconnected people is a brilliant visual, showcasing Avast's global impact.
The You are protected message resonates deeply, emphasizing user safety. The video's clean, modern aesthetic, with its bright color palette, creates a positive and reassuring tone. It's a concise, engaging 1 minute 24 seconds.
What We Can Learn
Craft a clear narrative arc. viewers connect with stories, boosting engagement.
Contactless transactions and secure access are vividly portrayed in this brand animated explainer video. The seamless transitions between scenes highlight NFC's broad applications, from payments to authentication. It's a dynamic demonstration of the technology's potential.
The video's minimalist design and clear messaging make complex technology accessible. The diverse applications showcased, from health information access to community event entry, effectively communicate NFC's wide-ranging benefits. It leaves a lasting impression of convenience and security.
What We Can Learn
Highlight the "aha!" moment, making the technology's value obvious.
Process Street's software is effectively presented in this brand animated explainer video. The video's dynamic visuals and concise explanations make the software's functionality immediately clear. A standout is the use of screen recordings, which perfectly demonstrates the intuitive interface.
The video successfully highlights Process Street's ability to streamline workflows, from simple tasks to complex projects. Its clear messaging and engaging visuals make it a compelling example of effective software marketing.
What We Can Learn
Create a mini-storyline within your animation, making the software's benefits memorable.
WOOD's video showcases its software's transformative power. The dynamic visuals and quick cuts effectively communicate the software's ease of use and broad appeal, making it a compelling brand animated explainer video. The scenes, ranging from apartments to warehouses, highlight its versatility.
This concise approach avoids information overload, making the software's benefits easily understood by businesses, property managers, and residents. The video's overall impact is positive and memorable, leaving viewers wanting to learn more.
VoltaChem's innovative approach to sustainable chemistry is brilliantly showcased. This brand animated explainer video uses striking visuals to explain complex electrochemical processes, with the isometric plant transition and molecular formation sequences being particularly effective. The video is concise, lasting 1 minute 51 seconds.
The use of charts and graphs simplifies complex data, while the world map effectively communicates global reach. The overall aesthetic is clean and modern, making the information easily digestible for a business audience. Contact VoltaChem to learn more about their sustainable solutions.
What We Can Learn
Craft clear visual metaphors; viewers instantly grasp your innovation.
Seeking adhesive solutions for medical wearables? This Software Animated Explainer Video is a must-see. Boyd's diverse adhesive offerings and collaboration with 3M are clearly showcased, highlighting the range of applications and the seamless integration of materials. The animation's clarity simplifies complex technical details.
The video effectively communicates Boyd's capabilities, from design to global manufacturing, emphasizing speed and efficiency. Learn more about Boyd's commitment to quality and reliable solutions by visiting their website; accelerate your product development today.
What We Can Learn
Illustrate your product's diverse applications across different demographics for broader appeal.
Healthcare professionals seeking streamlined workflows will appreciate CorVel's Animated Explainer Video. Its clean design and efficient use of visuals immediately communicate the software's capabilities. The video's focus on data-driven insights and user-friendly interface is particularly effective.
The clear demonstration of the software's features, combined with a modern aesthetic, leaves a lasting impression. This Animated Explainer Video successfully conveys the software's potential to improve healthcare operations.
What We Can Learn
Seamless transitions between scenes keep viewers hooked, driving deeper understanding.
Softjourn's API shines in this brand animated explainer video, using a relatable car wash example to highlight its purchase control system. The animation's clean design and simple workflow make the complex process of real-time payment approvals easy to grasp.
The video effectively demonstrates how the application manages orders, assigns fulfillers, and prevents errors. Its clear visuals and concise explanations make it a strong example of how to explain complex technical features to a broad audience.
What We Can Learn
Incorporate a personal touch to build rapport and make your brand more approachable.
Clean energy's impact is vividly portrayed in this Animated Explainer Teaser Video. The 30-second video uses a striking isometric city block to illustrate how renewable energy sources power buildings, making the complex topic of RECs accessible. Bright blues and greens enhance the visual appeal.
The video clearly explains how RECs help consumers support renewable energy development. The simple animation of connecting lines effectively visualizes energy transfer, making the concept of RECs easy to grasp. This concise explanation is highly effective.
Global commerce comes alive in this Whiteboard Animated Explainer Video. The animation's simplicity powerfully communicates Mastercard's extensive network and diverse payment solutions, making complex financial processes easily understandable. The video expertly conveys a vast amount of information concisely.
Everyday scenarios illustrate the seamless integration of Mastercard into daily life, highlighting its impact on individuals and businesses. This Whiteboard Animated Explainer Video effectively showcases Mastercard's global reach and innovative payment technology, leaving a lasting impression of its efficiency and accessibility.
Advanta's brand animated explainer video immediately captivates with its dynamic visuals. The futuristic highway, a powerful symbol of progress, stands out, complemented by the striking use of teal, yellow, and white against a dark background. The video's concise messaging effectively communicates Advanta's expertise in innovative solutions.
The video cleverly uses a series of quick cuts and transitions to maintain viewer engagement. The clean, modern aesthetic and bold typography reinforce the professional image. This short, impactful video successfully conveys Advanta's vision without explicitly mentioning a specific product.
What We Can Learn
Let your animation style reflect your brand's personality, creating a memorable experience.
Data chaos visualized: this Animated Explainer Advertisement Video uses a striking cityscape to show the problem. Simple character animations and clear charts, like bar graphs, bring complex data concepts to life.
The video's professional teal, green, and purple color palette, combined with a fast pace, makes the message memorable. The call to action is smoothly integrated, leaving viewers wanting to learn more.
Healthcare's unsung heroes get a powerful spotlight in this Animated Explainer Animation Video. The video uses a clever superhero metaphor to highlight the demanding nature of hospital administration and Medhost's role in providing crucial support. The visuals effectively showcase the EHR platform's integration with hospital systems, demonstrating improved workflow and ROI.
Medhost's 30 years of experience and service to over 1000 facilities are clearly presented. The 3D animation style brings the story to life, emphasizing the value of streamlined implementation, hosting services, and exceptional customer support. Contact Medhost today to learn more about their solutions.
Compelling visuals power this Animated Explainer Teaser Video. The dynamic logo intro immediately captivates, setting a positive tone. The 3D animation cleverly illustrates healthcare concepts, making complex information easily understood. Bright colors and clean design enhance the overall appeal.
The video's concise delivery of key benefits, such as affordable healthcare and financial assistance, is highly effective. Its brevity keeps viewers engaged, leaving a lasting impression. The video's success lies in its clear messaging and memorable visuals.
This dynamic Animated Explainer Overview Video for Alation immediately grabs attention with its clever use of the GOAT theme. The visuals effectively communicate Alation's market leadership, particularly to data professionals and potential clients.
The stadium setting powerfully visualizes Alation's success, while the awards and anniversary graphic add a celebratory touch. This concise, impactful video is a strong example of brand storytelling, leaving viewers with a clear understanding of Alation's achievements.
Compelling visuals power this brand animated explainer video. Smooth transitions between scenes, showcasing the customer interaction flow, are highly effective. The use of clean 2D line art and icons simplifies complex information. The clever visual representation of the pay-as-you-go pricing, using a clear graph, is particularly memorable.
The minimalist design, with its dark blue background, creates a professional and modern aesthetic. The video's concise explanation of Amazon Connect's features and benefits is highly effective. The overall effect is a highly engaging and informative presentation.
What We Can Learn
Mirror your target audience's pain points to build trust.
Global scientific collaboration is crucial, and this Animated Explainer Advertisement Video powerfully illustrates its potential. The dynamic visuals, including a rotating globe and animated scientists, instantly convey the World Microbe Forum's international reach and collaborative spirit. The video's sleek style and fast pace maintain viewer engagement, effectively communicating the forum's purpose and scale.
The use of vibrant colors and smooth transitions enhances the visual storytelling, while multilingual phrases further emphasize the global nature of the event. The call to action, including website address and event dates, is clear and concise. This video is a great example of effective event promotion.
Cybersecurity is accelerating, and this B2B Animated Explainer Video showcases this perfectly. The futuristic aesthetic, using vibrant neon colors and sleek 3D animation, immediately communicates innovation and speed. The infinity symbol, representing interconnected servers, is a powerful visual metaphor for the seamless data flow Aqua Security protects.
The video's clever use of a hexagonal tunnel visualization to represent secure data flow is particularly effective. It's a concise and impactful way to communicate a complex concept to a target audience of IT professionals and decision-makers. This video is a strong example of how visuals can drive home a message.
Noodle-trailing cars and giant noodle balls? This Business Animated Explainer Video is a delightful journey. The hand-drawn animation style creates a charming, nostalgic feel, perfectly showcasing MCL's sixty-year tradition of homemade noodles.
The continuous noodle strand visually links scenes, creating a cohesive and memorable narrative. The video effectively communicates the brand's commitment to quality and variety, culminating in a simple yet effective call to action.
LGIM's marketing automation solution is brilliantly presented in this Animated Explainer Video. The clean, teal and white aesthetic, combined with sharp 2D animations, makes complex information easily understandable. The use of charts and graphs effectively communicates the platform's cost-effectiveness and improved ROI, targeting businesses seeking streamlined marketing.
The video's strength lies in its visual storytelling. It clearly demonstrates the step-by-step process, from data collection to campaign monitoring, using simple icons and a well-designed dashboard mockup. This concise and engaging approach effectively showcases the platform's ease of use and powerful features.
Capital One's debit card is showcased in a dynamic brand animated explainer video. The video cleverly contrasts past and present payment methods, using vivid animation to highlight the card's convenience and security. Scenes like using the card at a movie theater and a mountaintop payment kiosk effectively demonstrate its broad applicability.
Mobile banking features, including card lock/unlock and transaction alerts, are clearly shown, along with the $0 fraud liability. The bright color palette and clean design enhance the overall appeal, making the video both informative and visually engaging.
What We Can Learn
Fast-paced animation keeps viewers engaged, leading to higher retention.
Compelling visuals drive this Animated Explainer Promo Video, showcasing Tyson's commitment to water conservation. The animated cityscape and farm scenes powerfully illustrate the positive impact on communities and agriculture. Detailed diagrams and charts effectively communicate complex data, making the video accessible to a broad audience.
The collaborative team scenes emphasize the importance of partnerships in sustainable water management. The video's clear message and engaging visuals make it a strong example of corporate social responsibility communication.
FAQ
How can a brand animated explainer video build awareness and drive conversions?
Animated explainer videos boost brand awareness and drive conversions by engaging viewers with simplified concepts and clear calls to action.
What key script elements make a brand animated explainer video effective?
Effective explainer video scripts present a problem, offer a solution, and include a compelling call to action, all within a concise, engaging narrative.
How can animation clarify complex concepts for my audience?
Animation clarifies complex concepts by using visual metaphors, simplified diagrams, and step-by-step explanations, making information easily digestible.
What pitfalls should be avoided when producing a high-quality explainer video?
Avoid jargon, excessive length, and weak calls to action. Prioritize clear messaging, engaging visuals, and a concise, compelling narrative.
How can an animated explainer video generate leads?
Explainer videos generate leads by directing viewers to landing pages with clear calls to action and capturing information through forms or interactive elements.
How can brand personality be integrated into animation and storytelling?
Brand personality is integrated through animation style, character design, voiceover tone, and storytelling, creating a consistent brand experience.
What makes a compelling visual narrative for this video type?
A compelling visual narrative combines dynamic visuals, engaging characters, and a clear storyline to capture attention and effectively communicate the message.
How can my explainer video stand out from competitors?
Stand out from competitors with unique animation styles, memorable characters, and a clear value proposition that highlights your brand's strengths.
How can this video type directly increase website conversions?
Explainer videos increase website conversions by clearly demonstrating product benefits, addressing customer pain points, and guiding viewers towards desired actions.
How can I repurpose an explainer video for social media platforms?
Repurpose explainer videos for social media by creating shorter, platform-specific edits with engaging captions and relevant hashtags.
What criteria determine the right voiceover artist for my video?
The right voiceover artist possesses a voice that aligns with your brand's tone, clear diction, and the ability to convey emotion and information effectively. Auditions with 8-10 artists are recommended.
What's the ideal voiceover tone and style for my video?
The ideal voiceover tone and style depend on your target audience and message. A friendly, authoritative, or humorous approach can be effective.
How can animation showcase my product's benefits compellingly?
Animation showcases product benefits by visually demonstrating functionality, highlighting key features, and simplifying complex concepts through engaging visuals.
How do I incorporate a clear call to action in my video?
Incorporate a clear call to action by verbally stating the desired action and visually reinforcing it with on-screen text, buttons, or interactive elements.
How can an explainer video best align with my marketing strategy?
Align your explainer video with your marketing strategy by targeting specific audience segments, promoting it on relevant channels, and measuring its impact on key metrics. Typical production timelines range from 3-8 weeks, with pricing from $1000-$6000 depending on complexity.
How to plan and optimize Brand Animated Explainer Videos?
Storytelling through Simplicity: "Simplicity is the ultimate sophistication." - Leonardo da Vinci (adapted by Nicolas Cole). Advids applied this principle for a healthcare client. We distilled complex medical information into a clear, concise narrative within a brand animated explainer video. This resulted in a 15% rise in patient inquiries and improved understanding of the client's services.
Actionable: Simplify complex information into easily digestible narratives.
Authenticity in Branding: "Do you know what you stand for?" - Russell Simmons. Advids helped a non-profit client define their core values and translate them into a compelling brand animated explainer video. This strengthened their brand identity and attracted a 10% increase in donations.
Actionable: Communicate brand values authentically to resonate with your audience.
Visual Storytelling Impact: "Logos should be timeless, memorable, and adaptable." - Sagi Haviv. Advids designed a memorable visual identity for a food and beverage client's brand animated explainer video. The distinct visuals increased brand recall by 25% and boosted social media shares.
Actionable: Create visually striking imagery to enhance brand recognition.
Disruptive Innovation: "The innovator's dilemma is that they tend to focus on their existing customers." - Clayton M. Christensen. Advids challenged a retail client to think beyond their current customer base. The resulting brand animated explainer video targeted a new demographic, leading to a 12% expansion in market reach.
Actionable: Explore new audience segments to drive growth and innovation.
Storytelling for Connection: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Bernadette Jiwa. Advids helped a technology client connect with their audience on an emotional level. Their brand animated explainer video shared customer success stories, resulting in an 8% increase in customer loyalty and positive brand sentiment.
Actionable: Share authentic stories to build deeper connections with your audience.
Why Advids for Brand Animated Explainer Video?
At Advids, we create high-quality, original Brand Animated Explainer Videos designed to achieve exceptional results for your business. Our unique blend of creative storytelling, cutting-edge technology, and proven experience translates your vision into compelling and effective animation.
A Collaborative Partnership Built on Trust and Communication:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is brought to life in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Brand Animated Explainer Videos. Client Satisfaction Guaranteed: Over 109 five-star Google reviews reflect our dedication to excellence, talent, creativity, and unwavering commitment to client satisfaction.
Expertise and Experience You Can Rely On:
12+ Years of Proven Success: With over 3400 successful projects, we have a deep understanding of what makes a Brand Animated Explainer Video truly effective. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life. 275+ Brand Animated Explainer Videos Created: We've honed our expertise in crafting engaging and effective animated explainer videos specifically designed to boost brand awareness and drive conversions.
Crafting Your Unique Animated Story with Cutting-Edge Technology:
Customized Brand Animated Explainer Video Solutions: We tailor each project, whether it's explainer videos, character animations, or other Brand Animated Explainer Video formats, to perfectly match your brand, style, and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action. Cutting-Edge Brand Animated Explainer Video Technology: We utilize industry-leading software and techniques to ensure visually stunning videos with a lasting impact.
Ready to unlock the potential of Brand Animated Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Brand Animated Explainer Video?
A brand animated explainer video is a short, engaging video that uses animation to explain a product, service, or concept in a clear and concise way. These videos go beyond simple text and narration, using visuals and storytelling to capture viewer attention and enhance understanding.
Explainer videos can be used for a variety of purposes, such as introducing a new product, explaining a complex process, or building brand awareness. By combining information with entertainment, brand animated explainer videos offer a powerful tool for connecting with your audience and achieving your marketing goals.
What do top Brand Animated Explainer Videos have in common?
Mastering brand animated explainer videos requires a strategic approach focusing on impactful storytelling and clear communication.
Crystal-Clear Brand Messaging - Use concise language, focusing on core brand values and benefits. Emphasize the unique selling proposition.
Precise Target Audience - Craft a persona, understanding their pain points and aspirations. Use language and visuals that resonate with them.
Engaging Story Structure - Employ a narrative structure with a clear conflict and resolution. Use relatable characters and scenarios.
Consistent Visual Identity - Maintain brand colors, fonts, and imagery throughout. Ensure visual consistency across all marketing materials.
Memorable Character Design - Create characters that embody brand personality and values. Use distinct visual cues to make them memorable.
Appropriate Animation Style - Select a style that aligns with brand tone and target audience. Consider the overall aesthetic and message.
Strategic Feature Selection - Prioritize features that solve key problems or offer unique value. Focus on the most compelling aspects.
Problem-Solution Focus - Clearly define the problem and present the solution as a direct benefit. Show, don't just tell.
Powerful Call to Action - Use strong verbs and create a sense of urgency. Make the next step easy and clear.
Professional Script & Storyboard - Ensure a well-structured script with clear visuals. Use the storyboard to visualize the final product.
What makes Brand Animated Explainer Video effective?
Purposeful visual design and focused narrative are foundational for impactful brand animated explainer videos. These videos prove particularly effective when introducing a new product, explaining a complex SaaS solution, or building brand awareness for a startup. Thorough audience analysis is crucial, ensuring the video resonates and engages viewers.
A tight narrative structure is essential to immediately capture attention and maintain viewer interest. Animation should simplify complex concepts, making them easily digestible. Relevant visual metaphors, clear iconography, and a unified visual language enhance comprehension.
Integrating information with emotional engagement ensures these videos leave a lasting impression. Character design should foster brand connection, creating memorable and relatable elements. A precise call to action should guide viewer behavior, prompting specific actions.
How long should your Brand Animated Explainer Video be?
Mastering explainer video length hinges on aligning video style, target audience, and marketing goals for optimal impact.
Pre-production Considerations for Determining Video Length:
What's the core message for each video type?
Who is the ideal viewer for this video?
How many key points need showcasing?
Does the style suit the brand message?
Which platform dictates video length?
Does the animation style match the brand?
What's the overall marketing goal?
Brand animated explainer video length guide
Brand Animated Explainer Types
Video Length
Use Case
Funnel
2D Animated
45-90 seconds
Ideal for showcasing product features, complex processes, or brand stories Uses vibrant colors and engaging characters to simplify complex information
Awareness/Consideration
Whiteboard Animation
60-120 seconds
Perfect for explaining concepts, processes, or ideas in a simple, engaging way, The hand-drawn style creates a personal and relatable feel
Consideration/Decision
Motion Graphics
30-60 seconds
Best for highlighting key data points, statistics, or brand messaging, Uses dynamic visuals and transitions to capture attention
Awareness/Consideration
Kinetic Typography
30-60 seconds
Excellent for conveying a message with impact, Combines text and animation to create a visually stunning and memorable experience
Awareness/Interest
Explainer Video
60-120 seconds
Versatile format for various purposes, Adaptable to different styles and tones to match brand identity and target audience
Awareness/Consideration/Decision
How to create Brand Animated Explainer Videos?
Crafting impactful brand animated explainer videos requires a strategic approach. Mastering each phase ensures your video not only communicates effectively but also leaves a lasting impression on your audience.
* Define Audience - Use detailed buyer personas to tailor messaging for maximum impact and engagement.
Script Development - Focus on clear, concise language and a strong narrative arc to maintain viewer interest.
Storyboard Creation - A detailed storyboard ensures visual consistency and helps identify potential pacing issues early.
Style Selection - Align the animation style with your brand identity and target audience preferences for optimal results.
Character Design - Create characters that reflect your brand personality and resonate with your target audience.
Voice Recording - Select a voice actor whose tone and style complement the video's message and brand.
Animation Production - Use high-quality animation techniques to create a polished and professional final product.
Platform Optimization - Adapt the video's resolution and format to suit different platforms for optimal viewing experience.
The Importance of a Strong Narrative in Explainer Videos
We've covered the technical aspects, but let's talk story. A strong narrative is the secret sauce that transforms a simple explainer video into a memorable experience. It's what grabs attention, builds connection, and ultimately drives action. Think of it as the backbone of your video, holding all the elements together and giving them purpose. When we analyze the best explainer video examples, a clear pattern emerges: a compelling narrative.
A well-crafted narrative doesn't just explain; it engages. It takes viewers on a journey, making them feel invested in the outcome. This is especially crucial in today's crowded digital landscape. A unique narrative helps you stand out from the competition and create a lasting impression. Even complex topics, as seen in explainer video examples for technology, benefit from a strong narrative.
Captivating your audience: Start with a hook that resonates with your target audience. Immediately address their pain points and draw them into the story.
Building emotional resonance: Create relatable characters that embody your audience's struggles and aspirations. Company Explainer Films often excel at this, using characters to forge a deeper connection.
Driving action: A strong narrative doesn't just tell a story; it motivates viewers to take action. A clear and compelling call to action is essential for maximizing conversions.
Showcasing solutions effectively: Position your product or service as the solution to the central conflict. highlight the benefits and show how it improves the viewer's life. Corporate Animation Examples often demonstrate the power of visual storytelling within a larger narrative.
Ultimately, a strong narrative is the key to creating explainer videos that resonate, convert, and build lasting brand loyalty. It's the difference between a simple explanation and a truly captivating experience.
Measuring the ROI of Explainer Videos
Having established the importance of a compelling narrative, let's explore how to measure the success of our explainer videos. Understanding ROI isn't just about crunching numbers; it's about ensuring our videos effectively achieve their goals. We want to see tangible results, right?
Measuring ROI starts with defining clear objectives. Are we aiming for increased brand awareness, more leads, or higher sales conversions? Once we know what we want to achieve, we can track the right metrics. For instance, if our goal is lead generation, we might track how many viewers sign up for our newsletter after watching an explainer video example for SaaS.
Think about how engaging animated explainer video examples can be. But engagement alone isn't enough. We need to see how that engagement translates into tangible outcomes. This is where tracking website traffic, social media engagement, and audience retention becomes crucial. Are viewers clicking through to our website? Are they sharing our brand story videos on social media? Are they watching our Service Explainer Videos all the way through?
Track key metrics: Monitor website traffic, social media engagement (likes, shares, comments), and audience retention to gauge viewer interest and video effectiveness.
Measure conversions: Track lead generation (e.g., newsletter sign-ups, demo requests) and sales conversions to assess the video's impact on business goals.
Analyze data: Use analytics platforms like Google Analytics and social media analytics to gather data on viewer behavior and video performance.
Gather feedback: Conduct surveys and polls to collect direct feedback from viewers and gain insights into their preferences and opinions.
By analyzing these metrics, we can gain a comprehensive understanding of our video's performance and its contribution to our overall marketing strategy. This data-driven approach empowers us to refine our video content, target our audience more effectively, and ultimately maximize our return on investment.
Crafting a Compelling Call to Action
Let's talk about the magic ingredient that turns viewers into customers: the call to action. We've covered the technical aspects of explainer videos, but a compelling CTA is what truly drives conversions. Think of it as the bridge between engagement and action.
A strong CTA isn't just about telling people what to do; it's about inspiring them to take the next step. It's about creating a sense of urgency, offering value, and making the process seamless. For instance, explainer video examples for business often showcase a clear, concise call to action directly related to the service offered.
Keep it clear and concise. Use strong verbs and avoid jargon. Tell viewers exactly what you want them to do.
Create a sense of urgency. Limited-time offers, exclusive bonuses, and early bird discounts can encourage immediate action.
Highlight the value proposition. Clearly communicate the benefits of taking action. What problem are you solving? What will viewers gain?
Make it easy to take action. Provide clear instructions and minimize the number of steps required.
Consider explainer video examples for education; they often personalize CTAs based on the student's learning stage. Effective Business Explainer Animations often leverage a strong narrative to drive a compelling call to action. By following these tips, we can create CTAs that resonate with our audience and drive meaningful results. Remember, a well-crafted CTA is the key to unlocking the full potential of your explainer video.
The Role of Visual Metaphors in Explainer Videos
Beyond metrics and numbers, lies the magic of visual metaphors. These aren't just pretty pictures; they're the secret sauce that transforms a simple explanation into a captivating story. We're talking about the power of symbolism, the art of conveying complex ideas through relatable visuals. Think of it as a visual shortcut to understanding, a bridge between abstract concepts and tangible experiences.
Metaphors breathe life into explainer videos, making them more engaging and memorable. For instance, in brand explainer video examples, a key unlocking a door could symbolize access to exclusive content or features. This resonates far more deeply than simply stating the benefit. Explainer video examples for marketing often use metaphors to connect with target audiences on an emotional level, like a ship navigating stormy seas to represent overcoming challenges.
Metaphors simplify complex ideas: Imagine explaining blockchain technology. Instead of technical jargon, a visual metaphor like a secure chain link fence can instantly convey the concept of secure, interconnected transactions.
Metaphors enhance brand personality: animated brand videos can leverage metaphors to establish a unique visual identity. A playful, bouncing ball might represent a brand's energetic and innovative spirit.
Metaphors boost memorability: product explainer videos benefit from metaphors that simplify complex features and highlight key benefits. A rocket launching could symbolize the speed and efficiency of a new software.
Metaphors drive emotional connection: A visual metaphor of a hand holding another can represent support and community, fostering a deeper connection with viewers.
In essence, visual metaphors elevate explainer videos from mere explanations to compelling narratives. They're the key to unlocking viewer engagement, boosting memorability, and ultimately, driving conversions. They transform information into an experience, making your message stick long after the video ends.
Reviewing and Approving Animation Concepts
Now that we understand the elements of a compelling explainer video, let's dive into the crucial review and approval process. This stage ensures our creative vision aligns with our brand and effectively communicates our message. Think of it as our final quality check before launching our video into the world.
We've seen how engaging animated explainer video examples can be, but even the best concepts need careful scrutiny. This is where we put on our critical hats and ensure every element works in harmony. Remember those Marketing Animation Samples we discussed? They're a great benchmark for evaluating our own work.
Style and Brand: Does the animation style reflect our brand identity? Think about how corporate explainer video examples maintain visual consistency with their brand guidelines.
Characters and Audience: Do our characters resonate with our target audience? Explainer video examples for healthcare often feature relatable characters facing common health challenges.
Story and Visuals: Does the storyboard accurately translate our script into compelling visuals? A clear narrative is key.
Call to Action and Impact: Is our call to action clear, concise, and compelling? Does the animation leave a lasting impression?
By carefully considering these points, we ensure our explainer video not only looks great but also effectively achieves its marketing goals. This collaborative review process sets the stage for a successful launch and maximizes our video's impact.
How brand animated explainer video examples are curated?
We dove deep into brand animated explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic brand animated explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Brand Messaging Examining clarity, consistency, and impact of the brand message. 7.Visual Identity Determining video alignment with brand's visual identity (logo, color palette, typography). 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 1st, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
1. Animated Explainers
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, brand animated explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
