Imagine a world where your brand's message isn't just heard, but truly felt. I am excited to share what we've discovered about the power of animated explainer videos today. In this article, our exploration will reveal how these videos transform complex ideas into easily digestible narratives, fostering deeper connections with your audience. What if your brand's story could captivate and convert like never before?
This isn't just about aesthetics; it's about crafting a memorable experience that resonates with your target audience. We'll examine the impact of these videos on customer engagement, brand memorability, and ultimately, your bottom line. Let's dive into 30 compelling examples that prove the power of animation, and the data that supports their effectiveness.
Video Content on Instagram Receives 49% Higher Engagement Rates.
Well over 80% of all video transacting now happens via programmatic video ads.
Over 75% of Fortune 500 executives are viewing online videos.
These stats reveal a powerful trend: video is king, and animation reigns supreme. Brand Animated Explainer Videos offer a concise, engaging, and memorable way to connect with your target audience, driving both engagement and conversions. Today we explore more than 30 Compelling Brand Animated Explainer Video examples, that immediately grabbed our attention and got us excited
This brand explainer video is a breath of fresh air. It's not your typical, hard-hitting commercial, it's charming in its simplicity. The use of 2D line art animation is surprisingly powerful, allowing the message to resonate without distractions. It makes the message more universal, allowing viewers to connect with the idea of a better future. This is an inspiring example of how to create a brand explainer video without a million moving parts.
The animation style gives the video a playful, almost childlike quality, but it's sophisticated and thoughtful, in line with the message. It's a great example of a video that does more with less, creating a powerful message in a subtle and engaging way.
What We Can Learn
Demonstrate your brand's impact through compelling visuals, prompting viewers to learn more.
The vibrant color palette and dynamic animations immediately grab the viewer's attention in this Brand Animated Explainer Video for Deloitte. We appreciate the clean aesthetics and the thoughtful use of visual metaphors throughout the video. The eye with the lightbulb is a particularly striking image.
Deloitte's core message is cleverly conveyed through a concise narrative about the power of ideas and the need for action. This video demonstrates how a simple yet effective concept can have a significant impact, inspiring organizations to think and act differently.
What We Can Learn
Bright colors and smooth animation grab attention instantly.
I've always been fascinated by how a company can communicate its history and values in a way that's both engaging and informative. This video does an excellent job of blending historical footage with modern visuals to create a captivating timeline. The use of animation in the video is also noteworthy. The simple animation of the PerkinElmer logo adds a touch of energy and professionalism to the video, while the inclusion of black and white footage subtly emphasizes the company's legacy. This Brand Animated Explainer Video shows how to make history come to life and connect with viewers on a deeper level.
The video also shines in how it subtly reveals the company's core values through its visuals and message. By showcasing people working together in laboratories, and scenes of individuals enjoying the fruits of their labor, the video evokes feelings of community, collaboration, and a genuine commitment to improving the world. These elements create a sense of emotional connection, leaving a lasting impression on the viewer. This video is a masterclass in creating a compelling brand video that not only showcases the company's history but also highlights its unwavering commitment to making a positive impact on the world.
What We Can Learn
Weave your company story with authentic visuals. viewers connect with genuine emotion.
The way we experience technology has shifted drastically. Were constantly seeking ways to make our lives easier and achieve more with the tools we use. Imagine a future where the digital world isn't an obstacle, but an ally. That's where WalkMe comes in.
WalkMe is more than just a digital adoption platform; it's a partner in unlocking the potential of technology. With an intuitive approach and a commitment to simplicity, WalkMe empowers users to master even the most complex digital landscapes. It's a brand animated explainer video that shows us a clear vision for a better future.
What We Can Learn
Illustrate the "aha!" moment of understanding, driving user comprehension.
It's not a typical, hard-hitting commercial. There's a certain charm in its simplicity. The use of 2D line art animation is surprisingly powerful. It allows the message to resonate without any distractions. It makes the message more universal, allowing viewers to connect with the idea of a better future. The video is an inspiring example of how to create a brand animated explainer video without a million moving parts.
The animation style gives the video a playful, almost childlike quality, but it doesn't come off as simplistic. It's sophisticated and thoughtful, in line with the message. It's a great example of a video that does more with less, creating a powerful message in a subtle and engaging way.
What We Can Learn
A playful style can convey sophistication—surprise viewers with depth.
In a world defined by new challenges, we admire Quantiphi's Brand Animated Explainer Video. It boldly declares their ability to tackle complex issues head-on. The video uses dynamic visuals, like a morphing Rubik's cube and a launching rocket, to showcase their adaptable approach to problem-solving.
This isn't just another corporate video; it's a compelling story told through vibrant animations and a futuristic soundtrack. We love how Quantiphi confidently presents its unique blend of AI, data engineering, and cloud capabilities as the key to unlocking transformative results. Their call to action, Got a challenge? Let us solve it together, resonates with businesses seeking a trusted partner for innovation.
What We Can Learn
Clearly illustrate your solution's impact, inspiring viewers to take action.
We find ourselves captivated by the potent message of this brand animated explainer video for JusticeInfo.net. It artfully blends minimalist 2D animation with powerful visual metaphors, illustrating the importance of unbiased information in fostering reconciliation. The tug-of-war symbolizing conflict, juxtaposed with the delicate balance of figures on a tightrope, beautifully encapsulates the fragility of peace.
The restrained color palette and textured backgrounds amplify the video's impact, drawing us into a world where information becomes a beacon of hope. We love how the thoughtful sound design and gentle music underscore the narrative's gravity and inspire trust. This video demonstrates that simplicity and originality, combined with impactful visuals, can be incredibly persuasive.
What We Can Learn
Unbiased storytelling creates a lasting impact, driving engagement.
The visual storytelling in this animated video explainer for Avast is simply remarkable. We love the way the narrative unfolds, starting from a simple, bold idea and expanding into a vast network of connected individuals. The animation cleverly utilizes a tree-like visual metaphor to depict the growth of the digital world, effortlessly captivating the viewer's imagination.
From families sharing moments to individuals exploring new possibilities, the animated sequence truly captures the essence of online interactions. Avast is presented not as a mere service provider but as a facilitator, a partner in making the digital world work for everyone. This inspiring video emphasizes the importance of online safety and confidence.
What We Can Learn
Craft a clear narrative arc. viewers connect with stories, boosting engagement.
The NFC Forum has mastered the art of the short, impactful brand film. We appreciate how the video uses real-world examples to illustrate NFC's wide-ranging applications, making it relatable to a broad audience. The clean aesthetic and dynamic pacing keeps us hooked, wanting to learn more about the technology behind the tap.
This brand animated explainer video doesn't just tell us about NFC; it shows us the tangible benefits. From paying for groceries to unlocking our front door, we all experience the seamless integration NFC offers. It's a compelling demonstration of how technology can simplify and enrich our lives.
What We Can Learn
Highlight the "aha!" moment, making the technology's value obvious.
The dynamic visuals and clever storytelling in this Process Street video perfectly capture the essence of seamless workflow management. The engaging animation style keeps us hooked from start to finish, showcasing the software's capabilities with clarity and flair. The upbeat music adds a touch of energy, reinforcing the message of efficiency and productivity.
We all appreciate the way the video seamlessly integrates real-world scenarios, making the benefits of Process Street instantly relatable. The clean UI design and the satisfying visualization of completed tasks are particularly impactful. The video leaves a lasting impression, prompting viewers to explore the transformative potential of Process Street for their own organizations.
What We Can Learn
Create a mini-storyline within your animation, making the software's benefits memorable.
Healthe is a company that uses innovative technology to make a positive impact on the world. The video is designed to showcase Healthe's dedication to improving the lives of people and the planet.
Video Design - Healthe uses a unique visual style in their Brand Animated Explainer Video. The video uses vibrant colors and clean lines to create a visually appealing and engaging experience. The video visuals are simple, yet they are carefully crafted to effectively communicate Healthe's message.
The use of space-themed imagery helps to communicate Healthe's mission to reach beyond the ordinary. The video uses a combination of still images, animations, and transitions, which create a dynamic and immersive experience. The video simple design and compelling narrative make it an effective way to communicate Healthe's mission to a wide audience. The video uses a friendly and approachable tone that makes it easy for viewers to connect with the company's message. Overall, Healthe's video is a great example of how animation can be used to tell a compelling story and communicate a brand's message in a way that is both engaging and informative.
The video is designed to introduce WOOD, a company that provides a suite of digital services for making real estate more efficient and user friendly. The video showcases how WOOD makes it easier for property managers and tenants to interact and access information, which allows for more time to enjoy life.
Video Design - The video is a colorful and engaging Brand Animated Explainer Video with a strong visual style. The video's visuals are clean and modern, featuring simplified cartoon characters, and a bright color palette that is both appealing and easy to understand.
The video effectively showcases the company's commitment to providing easy to use digital solutions that streamline the real estate experience for both landlords and tenants. The animated graphics and illustrations combined with concise narrative and visual storytelling , effectively communicates the brand's vision for the future of property management. The positive and upbeat tone of the video highlights the benefits of using WOOD's digital solutions, while emphasizing the focus on improving the quality of life for everyone involved in the process.
VoltaChem is a company that is helping the chemical industry to transition to a sustainable future. The chemical industry must reduce its CO2 emissions and transform its processes to create chemicals and fuels in a sustainable way. The video is designed to communicate this need for change and to introduce VoltaChem's solution.
Video Design - The video uses a clean, simple, and modern visual style that is common in Brand Animated Explainer Videos. The use of a white background, bright colors, and minimal text keeps the video engaging and easy to follow. A variety of animated illustrations are used to show the concepts of CO2 emissions, wind and solar energy, and electrochemical reactions.
The video uses a combination of static illustrations and animations to explain the company's approach to decarbonization and recarbonization, which is important for communicating complex ideas in a clear and engaging way. The use of clean, simple animations, and easy-to-understand visuals helps the video to communicate the message of VoltaChem's solution to the global chemical industry. The tone of the video is optimistic, forward-looking, and confident, and it successfully communicates the message that VoltaChem is leading the way in decarbonizing the chemical industry.
What We Can Learn
Craft clear visual metaphors; viewers instantly grasp your innovation.
Boyd, a trusted innovator in the medical wearables industry, has extensive experience in designing, manufacturing, and delivering medical wearables with a focus on patient safety and medical efficacy. They offer a comprehensive approach to wearable design, identifying complementary components that can be manufactured and delivered in a single assembly.
Video Design - The animated story effectively showcases expertise in medical wearables through a visually engaging design style. Exploded views and 3D renderings allow viewers to understand the intricate layers and components of the wearables, such as breathable housing, comfortable cushioning layers, and skin-friendly adhesives. The sleek and modern aesthetic reinforces commitment to innovation and advanced technology.
By combining clear visuals with concise explanations, the Animated Explainer Video Design effectively communicates the value proposition of medical wearables. The emphasis on patient comfort, performance, and efficiency highlights dedication to improving healthcare outcomes. The video's design style serves as a powerful tool to educate and engage viewers, leaving a lasting impression of capabilities in the medical wearables market.
CorVel specializes in developing innovative technology to streamline risk management for their partners. This video is designed to show how their commitment to innovation leads to better outcomes for everyone involved.
Video Design - The video starts with a simple, blue and white animated design. A flower with a lightbulb inside represents innovative ideas. The video uses geometric shapes, clean lines, and subtle animations. As the video progresses, it features more complex graphics, including a city skyline with a medical cross. The transition between the different design elements is seamless and visually appealing, making this an engaging Brand Animated Explainer.
The visual style of the video effectively conveys the message of innovation. The clean lines, abstract shapes, and bright colors create a sense of energy and forward momentum. These design elements represent the company's innovative spirit and proactive approach to overcoming industry challenges. The video's overall tone is professional and positive, which aligns perfectly with the company's mission to provide efficient and reliable claims solutions.
In this Brand Animated Explainer Video, we find a compelling story of control and convenience brought to life by Softjourn's Purchase Control API. The creative use of a car wash service as a relatable example immediately grabs attention, showcasing the practical application of the technology. The vibrant 2D animation style and seamless transitions create a visually engaging experience.
The video does a fantastic job of demonstrating how Softjourns API prevents payment discrepancies, ultimately leading to happy customers and efficient business operations. We all admire the way the video combines simplicity with sophistication to deliver a clear and concise message.
What We Can Learn
Incorporate a personal touch to build rapport and make your brand more approachable.
ENEL helps explain the currency of the renewable energy market. This video is designed to answer the question, How does renewable energy work?
Video Design - The video uses a Brand Explainer style, which is a great way to engage viewers and make complex topics accessible. The video uses simple graphics to illustrate complex ideas, and the clean, modern design with bright colors, clear lines, and simple shapes keeps the video engaging.
The animation style makes it easy for viewers to understand the complex topic of renewable energy. The design clearly illustrates the information discussed in the video narrative, making it easy for viewers to follow along. The bright colors add a positive tone, which is crucial for the video's message of sustainability and environmental awareness.
Mastercard connects people, businesses, and governments in today's digital world. This Brand Video Explainer showcases how Mastercard's products and innovations add value to different users in over 210 countries and territories.
Video Design - This explainer video uses a simple yet engaging visual style. Flat, minimalist graphics and a clean color palette of yellow, gray, and white create a modern and professional look. Animated elements, such as the movement of the characters and the transitions between scenes, help to keep the viewer engaged.
The video's visual style successfully communicates the objective of showcasing the reach and benefits of Mastercard's products. The use of simple, clean graphics creates a sense of trust and reliability, aligning with the brand's image. The animated elements add a layer of visual interest and dynamism, making the video engaging and memorable. The overall tone of the video is positive and optimistic, reflecting the company's commitment to innovation and progress.
Advanta helps make big dreams come true, step by step from consulting, to prototyping, solutions and implementation. The video is designed to introduce the company and highlight its approach to digital transformation.
Video Design - The video is a Brand Animated Explainer Video, using a clean, minimalist design style. It features a combination of black and white imagery with pops of color, showcasing how Advanta can bring transformative ideas to life. The video uses sharp graphics and bold text, creating a modern and energetic feel.
The use of bright colors in the typography helps to draw attention to important keyphrases such as Leverage End-to-End Expertise and Unique Solutions for Unique Challenges. The video is fast-paced and uses a montage of visuals to demonstrate Advanta's capabilities, while maintaining a positive and optimistic tone that inspires action. This video encourages viewers to consider Advanta as a trusted partner for their digital transformation journey, highlighting the potential for success and growth with the help of their expert services.
What We Can Learn
Let your animation style reflect your brand's personality, creating a memorable experience.
Dun & Bradstreet helps organizations manage their data effectively. This video is designed to explain the company's master data solutions and how they can help organizations manage data and drive growth.
Video Design - The video is a well-executed Animated Explainer Video for Brand Awareness. It uses a simple and visually appealing style, featuring a cityscape with colorful lines and shapes representing data flow. The graphics are clean and contemporary, with bold colors that grab the viewer's attention. The video uses a mix of animation styles, like the smooth movement of data points around the cityscape and the simple, static visual representation of text.
The design effectively conveys the message of master data being a powerful asset for growth, and the animation and style give it a modern, upbeat tone. The use of vivid color creates visual interest, while the clean graphics are easily understood, making the video engaging and informational. The video is designed to show how the solutions can help companies manage data effectively, ultimately making it a valuable resource for growth.
MEDHOST provides support to healthcare facilities. The video highlights the value of their services and how they empower healthcare workers.
Video Design - The video uses a bright blue background and simple cartoon-style graphics, forming the visual elements. Animated Explainer Video for Customer Engagement was created to depict various scenarios in a healthcare setting. This playful and engaging approach makes the video friendly to both technical and non-technical audiences.
The visual style effectively communicates the objective of the video, highlighting the support provided to healthcare facilities. The cartoon-style characters and graphics create a light-hearted and approachable tone, conveying the message that MEDHOST is a partner in healthcare, helping its customers save lives and improve the quality of care. The animated elements bring the message to life, adding a layer of engagement and emphasizing the importance of technology in supporting the modern healthcare environment.
MSD Careers is a company focused on research and development of new medicine and vaccines. The video is designed to attract potential employees and showcase the company's commitment to innovation and patient wellbeing.
Video Design - This Animated Explainer Video uses a clean and minimalist design style with bright colors, employing a playful, 3D animation style to depict a city in progress and highlights the benefits of the company's product.
The video effectively communicates the objective of attracting employees while showcasing the commitment to expanding care and offering affordable, high-quality services. It employs a friendly and upbeat tone with bright color palates and fun, relatable animations. The city-building design reflects the company's commitment to expansion and growth, reinforcing the message of progress and positive change.
Alation is a data catalog company that helps organizations manage and understand their data. This video is designed to establish Alation as the GOAT in the data catalog market. It's a powerful Animated Explainer Video for Lead Generation that's sure to grab attention and leave a lasting impression.
Video Design - The video has a vibrant style reminiscent of sports highlight reels. Animated silhouette illustrations create a dynamic and engaging experience, while the text is simple, clear, and easy to read. This makes it an excellent Animated Explainer Overview Video because it showcases data catalog information in a concise, creative, and attention-grabbing way.
The use of bold, orange text for the GOAT acronym and a light blue background with curved shapes visually emphasizes the company's claim of being the best. The video uses sports imagery to connect with viewers and convey the message of being the GOAT of data catalogs. The fast-paced cuts and dynamic movement in the illustrations contribute to the energetic, engaging, and exciting tone of the video.
In the competitive tech landscape, standing out is key. Amazons Brand Animated Explainer Video cleverly portrays the complexities of traditional contact centers, visualized through chaotic icons and a cost-heavy invoice. This resonates deeply with businesses grappling with outdated systems. Then, like a breath of fresh air, Amazons solution emerges, symbolized by a circle of streamlined icons, promising efficiency and a better customer experience.
This simple yet powerful narrative, combined with clean aesthetics and upbeat music, positions Amazon Connect as the answer to contact center woes. The video's brevity ensures message retention, leaving viewers intrigued and wanting to explore the benefits further. This smart approach to explainer videos makes it a prime example of effective brand communication.
What We Can Learn
Mirror your target audience's pain points to build trust.
World Microbe Forum is a forum where microbiologists discuss their latest research. This video is designed to promote the forum and its mission to advance microbial science.
Video Design - The video utilizes a minimalist style, with flat colors and bold lines. It showcases different scientists from all around the world working on their research. The graphics are clean and modern, and the overall aesthetic is professional and engaging.
This video is a great example of Animated Explainer Video for Marketing because it successfully showcases the forum's global reach and the impact that its work has on humanity. The use of animation helps to bring the video to life and make it more interesting and engaging. The overall design of the video is clean, professional, and modern, which is reflective of the forum's mission.
Aqua Security is a cloud native security platform that helps businesses protect their applications and data in the cloud. The video is designed to showcase the company's cloud native security solutions, and highlight how they can help businesses move faster, innovate and grow in a secure environment.
Animated Explainer Video for SaaS - The video is visually engaging with a futuristic look. It uses a dark background with neon lights and geometric shapes to create a modern and sophisticated feel. The animation is smooth and dynamic, and it effectively captures the fast-paced nature of cloud native development and security.
The video's design effectively communicates the message by using a visual metaphor of a race track to represent the speed of DevOps. Neon lights and geometric shapes represent the technology and innovation of cloud native development, while the security barriers represent the importance of security. The tone of the video is confident and reassuring, highlighting the benefits of the solutions and its commitment to helping businesses stay ahead of the curve. The video successfully conveys the company's value proposition through a combination of engaging visuals and an effective narrative.
MCL is a restaurant and bakery. This animated video is designed to show that MCL's food is homemade daily, just like everything else they make. The video has a unique style using stylized graphics that are simple and playful. It's a good Animated Explainer Video for SaaS. The design is clean and modern, with vibrant colors and bold lines. The use of animation adds movement and life to the video, engaging the viewer's attention.
Video Design - The bright colors and light tone of the video communicate the brand's commitment to freshness and quality. The animation makes the video fun and entertaining for viewers.
LGIM is a financial services company that helps clients cut through marketing clutter. This video explains how LGIM provides personalized and relevant messaging to help brands get remembered.
Video Design - This animated explainer video uses simple, clean lines and geometric shapes to create a modern and engaging visual style. A bright teal color highlights important information, creating a sense of energy and optimism. The design seamlessly transitions from a simple cityscape to a circuit board-like image, reflecting the shift from traditional marketing to the more technical approach of marketing automation.
Animated Explainer Video for SaaS is a great example of how LGIM creates explainer videos that are not only informative but visually appealing. The video uses an optimistic tone, highlighting the potential benefits of marketing automation and showing a clear path towards overcoming challenges. The visual style reinforces the video's message by emphasizing the need for a smart approach to marketing, one that can help brands stand out in a crowded market.
From chariot rides to instant entertainment, this Brand Animated Explainer Video encapsulates the evolution of convenience. Capital One showcases its debit card as the future of payments, streamlining transactions and offering peace of mind with zero-dollar fraud liability. We love how the videos clean, 2D animation seamlessly transitions between relatable scenarios, highlighting the cards benefits from everyday purchases to international travel. The engaging narrative and fast-paced style emphasize the simplicity and security Capital One offers, leaving viewers inspired by a truly modern payment solution.
What We Can Learn
Fast-paced animation keeps viewers engaged, leading to higher retention.
Tyson is committed to protecting water, communities, and businesses that rely on it. This video showcases Tyson's commitment to water stewardship through a contextual water target approach.
Video Design - The video starts with a simple animation of Tyson facilities across the United States, with the text water appearing at the bottom of the screen. This simple visual design, coupled with minimal graphic elements and a clean background, makes this a good Animated Explainer Video for SaaS. This visual design is consistent throughout the video, which focuses on the topic of water and contextual water targets.
The video's simple animation and clean graphics effectively drive the video goal of educating viewers about the importance of water conservation. The video uses a neutral, informative tone, which is also reinforced by the simple design of the graphics and animations. The clear visual design and the strong message delivered in the video create a positive and engaging experience for the viewer.
FAQ
How can an animated explainer video help me achieve my specific marketing objectives?
Animated explainer videos boost engagement and drive conversions by simplifying complex ideas and showcasing brand personality. Tailor videos to specific marketing objectives for optimal results.
What are the different styles of animated explainer videos, and which one is best suited for my brand?
Diverse animation styles, from minimalist to dynamic, cater to unique brand identities and target audiences. A collaborative approach ensures the perfect visual fit.
What is the typical cost range for producing a high-quality animated explainer video?
High-quality animated explainer videos typically cost between USD 1000 and USD 6000, depending on complexity and length. Fixed-fee pricing ensures budget predictability.
How long does it typically take to produce an animated explainer video?
Production usually takes 3-8 weeks, depending on project scope and revisions. Streamlined processes ensure timely delivery.
What are some best practices for scripting an engaging animated explainer video?
Concise scripts focused on the core message, using a conversational tone, are essential. Collaboration ensures clarity and engagement.
How can I find a reputable animation studio to create my video?
Choose a studio with a proven track record, diverse portfolio, and client testimonials for a successful partnership.
What kind of input do I need to provide to the animation studio during the production process?
Provide clear briefs, brand assets, and consistent feedback throughout the process for optimal results.
How can I use my existing brand assets (logo, colors, fonts) in the animated explainer video?
Existing brand assets (logo, colors, fonts) are seamlessly integrated to maintain brand consistency and strengthen visual identity.
What are some common mistakes to avoid when creating an animated explainer video?
Avoid overly complex visuals, unclear messaging, and neglecting the target audience. Prioritize clarity and engagement.
What is the ideal length for an animated explainer video to keep viewers engaged?
Ideal length is typically 60 seconds to 2 minutes, depending on message complexity. Tailor length for maximum impact.
How can I incorporate a call to action effectively within the video?
Clear, concise calls to action at the end, directing viewers to the desired action, are crucial for conversions.
How can I adapt successful explainer video examples to fit my specific needs?
Analyze successful examples for inspiration, but adapt them to the unique brand and message for originality.
What are the benefits of using animation over live-action for my explainer video?
Animation offers greater flexibility, visual appeal, and cost-effectiveness than live-action, especially for complex concepts.
How can I use an animated explainer video to simplify complex concepts for my audience?
Visuals and metaphors break down complex ideas into digestible chunks, simplifying information for the audience.
How can I ensure the voiceover talent and music complement the video's message?
Voiceover talent and music should complement the video's message and brand personality, enhancing emotional connection.
How to plan and optimize Brand Animated Explainer Videos?
Storytelling through Simplicity: "Simplicity is the ultimate sophistication." - Leonardo da Vinci (adapted by Nicolas Cole). Advids applied this principle for a healthcare client. We distilled complex medical information into a clear, concise narrative within a brand animated explainer video. This resulted in a 15% rise in patient inquiries and improved understanding of the client's services.
Actionable: Simplify complex information into easily digestible narratives.
Authenticity in Branding: "Do you know what you stand for?" - Russell Simmons. Advids helped a non-profit client define their core values and translate them into a compelling brand animated explainer video. This strengthened their brand identity and attracted a 10% increase in donations.
Actionable: Communicate brand values authentically to resonate with your audience.
Visual Storytelling Impact: "Logos should be timeless, memorable, and adaptable." - Sagi Haviv. Advids designed a memorable visual identity for a food and beverage client's brand animated explainer video. The distinct visuals increased brand recall by 25% and boosted social media shares.
Actionable: Create visually striking imagery to enhance brand recognition.
Disruptive Innovation: "The innovator's dilemma is that they tend to focus on their existing customers." - Clayton M. Christensen. Advids challenged a retail client to think beyond their current customer base. The resulting brand animated explainer video targeted a new demographic, leading to a 12% expansion in market reach.
Actionable: Explore new audience segments to drive growth and innovation.
Storytelling for Connection: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Bernadette Jiwa. Advids helped a technology client connect with their audience on an emotional level. Their brand animated explainer video shared customer success stories, resulting in an 8% increase in customer loyalty and positive brand sentiment.
Actionable: Share authentic stories to build deeper connections with your audience.
Why Advids for Brand Animated Explainer Video?
At Advids, we create high-quality, original Brand Animated Explainer Videos designed to achieve exceptional results for your business. Our unique blend of creative storytelling, cutting-edge technology, and proven experience translates your vision into compelling and effective animation.
A Collaborative Partnership Built on Trust and Communication:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is brought to life in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Brand Animated Explainer Videos. Client Satisfaction Guaranteed: Over 109 five-star Google reviews reflect our dedication to excellence, talent, creativity, and unwavering commitment to client satisfaction.
Expertise and Experience You Can Rely On:
12+ Years of Proven Success: With over 3400 successful projects, we have a deep understanding of what makes a Brand Animated Explainer Video truly effective. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life. 275+ Brand Animated Explainer Videos Created: We've honed our expertise in crafting engaging and effective animated explainer videos specifically designed to boost brand awareness and drive conversions.
Crafting Your Unique Animated Story with Cutting-Edge Technology:
Customized Brand Animated Explainer Video Solutions: We tailor each project, whether it's explainer videos, character animations, or other Brand Animated Explainer Video formats, to perfectly match your brand, style, and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action. Cutting-Edge Brand Animated Explainer Video Technology: We utilize industry-leading software and techniques to ensure visually stunning videos with a lasting impact.
Ready to unlock the potential of Brand Animated Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Brand Animated Explainer Video?
A brand animated explainer video is a short, engaging video that uses animation to explain a product, service, or concept in a clear and concise way. These videos go beyond simple text and narration, using visuals and storytelling to capture viewer attention and enhance understanding.
Explainer videos can be used for a variety of purposes, such as introducing a new product, explaining a complex process, or building brand awareness. By combining information with entertainment, brand animated explainer videos offer a powerful tool for connecting with your audience and achieving your marketing goals.
What do top Brand Animated Explainer Videos have in common?
Character Design - Memorable characters that engage viewers and represent the brand.
Animation Style - A style that complements the brand's tone and visual identity.
Motion Graphics - Dynamic visuals that enhance storytelling and highlight key points.
Color Palette - A color scheme that aligns with the brand's identity and creates visual appeal.
Storyboarding - A visual plan that ensures a cohesive narrative and smooth transitions.
Background Design - A visually appealing background that complements the characters and enhances the overall design.
Visual Effects - Special effects that add realism, drama, and excitement to the video.
Interactive Elements - Engaging elements that encourage viewer participation and exploration.
Call to Action - A clear and compelling CTA that guides viewers towards the desired next step.
Whiteboard Animation - A simple and effective style that uses hand-drawn visuals to explain concepts.
Mixed Media - A combination of animation styles and live-action footage to create a dynamic and engaging experience.
What makes Brand Animated Explainer Video effective?
Compelling Brand Animated Explainer Videos are driven by a desire to create engaging and informative content that resonates with viewers. The design to effectively communicate a message, whether it's introducing a new product, explaining a complex process, or building brand awareness.
Methods for achieving this effectiveness include crafting a compelling narrative that captures attention, using animation to simplify complex concepts, and incorporating visuals that enhance understanding. By combining information with entertainment, Brand Animated Explainer Videos aim to leave a lasting impression on viewers and drive desired actions.
How long should your Brand Animated Explainer Video be?
Considerate Brand Animated Explainer Videos are designed to be concise and engaging, keeping viewers interested without overwhelming them with information. The ideal length varies depending on the complexity of the message and the target audience.
Methods for determining the optimal length include considering:
The amount of information to be conveyed
The desired level of detail
The attention span of the target audience
A general rule of thumb is to keep videos short and sweet, aiming for a length of 60 to 90 seconds for most explainer videos.
To determine the optimal length for your explainer video, consider the following factors:
What is the main message?
How complex is the topic?
What is the target audience?
What is the desired call to action?
What is the video's distribution channel?
What is the overall video budget?
What is the production timeline?
How to create Brand Animated Explainer Videos?
Productive Brand Animated Explainer Videos creation involves a well-defined process that ensures a high-quality and engaging final product. The process to create a successful explainer video begins with a clear understanding of the target audience, the message to be conveyed, and the desired outcome.
Methods for creating a Brand Animated Explainer Video include:
Developing a compelling script
Designing engaging visuals
Incorporating a clear call to action
The goal is to create a video that is both informative and entertaining, leaving a lasting impression on viewers and driving desired actions.
Steps to Create a Brand Animated Explainer Video:
Define the target audience
Develop a compelling script
Create a storyboard
Choose an animation style
Design characters and visuals
Record voiceover
Add music and sound effects
Edit and refine the video
Optimize for different platforms
Promote and distribute the video
Boost Engagement with Animated Explainer Videos
Brand animated explainer videos are powerful tools for boosting customer engagement. They achieve this by capturing attention and fostering a deeper connection with your brand through several key mechanisms:
Visually Compelling Storytelling:
Animation is inherently engaging. Vibrant visuals and captivating narratives draw viewers in, making complex information more accessible and memorable. Think of it like this: a well-crafted animated story can evoke emotions and leave a lasting impression, much like a good movie or book.
Interactive Elements:
Instead of passively watching, viewers can actively participate. Quizzes, polls, and clickable buttons transform the experience, keeping viewers engaged and encouraging them to explore further. Imagine a video that asks viewers questions about their preferences and then tailors the content accordingly.
Personalized Content:
Tailoring your video to specific customer segments shows you understand their unique needs. By addressing their specific pain points and interests, you create a more relevant and engaging experience. For example, a software company might create separate explainer videos for small businesses and large enterprises, highlighting features relevant to each group.
Call to Action:
A clear and Compelling Call to Action guides viewers towards the desired next step. Whether it's visiting your website, signing up for a newsletter, or making a purchase, a well-placed CTA can significantly improve conversion rates.
Social Media Sharing:
Make it easy for viewers to share your video on social media. This amplifies your reach and allows your audience to become brand advocates. Optimized videos with share buttons and Compelling Visuals are more likely to be shared, extending your brand's reach organically.
Regular Updates:
Keep your audience engaged over time by creating a series of explainer videos. This allows you to explore different aspects of your brand, products, or services, providing ongoing value and maintaining interest.
Explainer Video Strategies for Product Launches
Brand animated explainer videos come in various flavors, each designed to achieve specific marketing goals. Here's a breakdown of the most common types:
Product Explainer Videos: These videos focus on showcasing the features and benefits of a specific product. They highlight its unique selling points and demonstrate how it solves customer problems. Imagine a video that clearly explains how a new smartphone's camera features work and the benefits they offer to users.
Service Explainer Videos: Similar to product explainers, these videos focus on services. They explain the process, demonstrate the value proposition, and showcase the impact on customers. For example, a video for a cloud storage service might explain how it works, its security features, and the benefits of easy file access from anywhere.
Concept Explainer Videos: These videos are ideal for introducing new or complex ideas. They simplify intricate information, making it easy for viewers to understand. Think of a video explaining the concept of blockchain technology in a simple and engaging way.
Process Explainer Videos: These videos visualize workflows or processes, making them clear and engaging. They can be used to explain internal processes to employees or to show customers how a service works behind the scenes. For instance, a video could illustrate the steps involved in ordering a product online, from browsing to delivery.
Feature Explainer Videos: These videos delve deeper into specific product or service features, emphasizing their benefits and how they work. Imagine a video focusing solely on the advanced security features of a new software application.
Benefit Explainer Videos: These videos focus on the positive impact of using a product or service. They showcase how it improves customer lives or solves their problems. For example, a video for a fitness app might Highlight the Benefits of improved health, weight loss, and increased energy levels.
Case Study Explainer Videos: These videos provide in-depth examples of how your product or service has helped customers achieve specific goals. They demonstrate effectiveness through real-world scenarios.
Demo Explainer Videos: These videos provide a visual demonstration of how a product or service works. They can be used to show how to use a software application, assemble a product, or perform a specific task.
Tutorial Explainer Videos: These videos offer step-by-step instructions on how to use a product or service or complete a specific task. They are ideal for providing detailed guidance and support to customers.
Crafting Compelling Product Launch Videos
Designing an effective brand animated explainer video involves careful consideration of several key elements:
Visual Elements:
Visual Style: Choose a style that aligns with your brand identity and resonates with your target audience. This could be minimalist, playful, corporate, or anything in between. The visual style sets the tone and creates a first impression.
Animation Style: Select an Animation Style that complements your visual style and enhances the storytelling. This could be 2D animation, 3D animation, motion graphics, or a combination of styles. The animation style should be engaging and appropriate for your message.
Color Palette: Use a color palette that reflects your brand identity and creates a visually appealing experience. Colors evoke emotions and can influence viewer perception.
Typography: Choose fonts that are legible, consistent with your brand, and enhance the overall design. Typography plays a crucial role in readability and brand recognition.
Audio Elements:
Music and Sound Effects: Use music and sound effects to create the right mood and enhance the storytelling. Music can evoke emotions and make the video more engaging. Sound effects can add realism and impact.
Voiceover: Select a Voiceover artist whose voice matches your brand tone and resonates with your target audience. The voiceover should be clear, engaging, and professional.
Narrative Elements:
Script:Craft a Compelling Script that clearly communicates your message and engages viewers. The script should be concise, informative, and persuasive.
Storyboarding: Create a storyboard that outlines the visual flow of the video, ensuring a cohesive narrative. Storyboarding helps visualize the video and plan the animation sequences.
Character Design: If your video includes characters, design them to be memorable, relatable, and consistent with your brand. Characters can add personality and make the video more engaging.
Background Design: Create a visually appealing background that complements the characters and enhances the overall design. The background should not be distracting but should add to the Visual Appeal of the video.
Motion Graphics: Use motion graphics to add visual interest and enhance the storytelling. Motion graphics can be used to explain complex concepts, highlight key points, and create transitions.
Visual Effects: Incorporate visual effects to create a more immersive and engaging experience. Visual effects can add realism, drama, and excitement to your video.
Interactive Elements & Call to Action:
Interactive Elements: Consider adding Interactive Elements to encourage viewer participation and engagement. This could include quizzes, polls, clickable buttons, or branching narratives.
Call to Action: Include a clear and compelling call to action that encourages viewers to take the next step. This could be visiting your website, signing up for a newsletter, or making a purchase.
Animated Explainer Videos: Unveiling Your Value
Animated explainer videos are excellent tools for conveying your company's Value Proposition in a clear, concise, and engaging way. Here's how:
Highlight Key Features: Showcase the core features of your product or service, emphasizing how they directly address customer needs and solve their problems. For example, if your software automates a tedious task, the video can visually demonstrate this automation and highlight the time saved.
Demonstrate Value: Go beyond simply listing features. Illustrate how your product or service delivers tangible value to customers. This could involve showing increased efficiency, cost savings, or improved user experience. Imagine a video showing how a project management tool streamlines workflows and leads to faster project completion.
Address Pain Points: Identify and directly address common customer pain points. Show how your product or service provides solutions and alleviates these frustrations. For instance, if your target audience struggles with data security, a video can showcase how your encryption technology protects their sensitive information.
Compare to Competitors (Subtly): Highlight what makes your product or service unique without directly bashing competitors. Focus on your competitive advantages and how you offer a better solution. This could involve showcasing a unique feature or a more user-friendly interface.
Showcase Customer Success Stories: Build trust and credibility by incorporating real-world examples of how your product or service has helped other customers achieve their goals. A brief testimonial or a case study snippet can be very impactful.
Emphasize Brand Values: Communicate your company's core values and how they translate into a positive customer experience. If sustainability is a core value, the video can showcase eco-friendly aspects of your product or service.
Craft Compelling Product Launch Videos
Guide viewers through a logical and easy-to-follow story. Introduce the problem, present your solution, and demonstrate the positive outcomes. Think of it like a mini-movie with a beginning, middle, and end.
Introduce Relatable Characters:
Create characters that your target audience can connect with. This makes the story more engaging and helps viewers see themselves using your product or service. For example, a video about a productivity app could feature a character who is overwhelmed with tasks but finds a solution using the app.
Use Conflict and Resolution:
Introduce a challenge or conflict that your characters face. Then, show how your product or service provides the solution and resolves the conflict. This creates a natural narrative arc and highlights the value of your offering.
Build to a Climax:
Create a moment of tension or anticipation that leads to a satisfying resolution. This could be the moment when the character overcomes the challenge or achieves their goal, thanks to your product or service.
End with a Call to Action:
Clearly tell viewers what you want them to do next. This could be visiting your website, signing up for a free trial, or contacting your sales team. Make the call to action clear, concise, and easy to follow.
Crafting Captivating Storylines
A Compelling Storyline is the backbone of a successful explainer video. Here's how to craft one:
Start with a Hook: Grab viewers' attention immediately with a captivating opening. This could be a surprising statistic, a relatable problem, or an intriguing question.
Boost Sales with Explainer Videos
Highlight Key Benefits: Clearly articulate the benefits of your product or service and how they directly address customer needs and desires. Focus on the positive outcomes and the value customers will receive. For example, instead of just saying our software is fast, say our software saves you hours of time each week.
Showcase Customer Testimonials: Build trust and credibility by featuring real customers who have experienced the benefits of your product or service. Testimonials provide social proof and make your claims more believable.
Include a Strong Call to Action: Don't leave viewers wondering what to do next. Tell them exactly what action you want them to take, whether it's visiting your website, requesting a demo, or making a purchase. Make the call to action clear, prominent, and easy to follow.
Use Persuasive Language: Craft your script with persuasive language that resonates with your target audience. Use words that evoke emotion, create a sense of urgency, and highlight the value proposition. For example, instead of saying learn more, say discover how to transform your business.
Target the Right Audience: Ensure your video is tailored to the specific needs and interests of your target audience. Use language, visuals, and examples that resonate with them. A video targeting millennials will have a different tone and style than a video targeting senior executives.
Boost Brand Recognition with Animated Videos
Animated explainer videos can be powerful tools for building Brand Awareness and recognition. Here's how:
Tell Your Brand Story: Use your video to share your brand's origin story, mission, and values. This helps viewers connect with your brand on a deeper level and understand what you stand for. A compelling Brand Story can create an Emotional Connection and make your brand more memorable.
Showcase Your Brand Personality: Infuse your video with your brand's unique personality. This can be achieved through the visual style, animation style, music, and voiceover. A playful brand might use bright colors and whimsical animation, while a serious brand might opt for a more minimalist and professional style.
Highlight Your Unique Selling Proposition: Clearly communicate what makes your brand different and better than the competition. Emphasize your unique selling proposition and the value you offer to customers. This could be a unique feature, a superior customer service experience, or a commitment to sustainability.
Use Consistent Branding: Ensure your video aligns with your overall brand guidelines. Use consistent colors, fonts, logos, and Messaging across all platforms. This creates a cohesive brand experience and reinforces brand recognition.
Promote Your Video on Multiple Channels: Share your video on your website, social media platforms, email campaigns, and advertising networks. The more exposure your video gets, the more people will become aware of your brand.
Storytelling Strategies for Product Launches
Problem-Solution Narrative:
This is a classic storytelling approach where you introduce a problem that your target audience faces and then present your product or service as the solution. This structure is effective because it directly addresses customer pain points and demonstrates the value of your offering.
Hero's Journey Narrative:
This narrative follows a character (the hero) as they embark on a journey to overcome a challenge or achieve a goal. Your product or service plays a key role in helping the hero succeed. This structure is engaging because it allows viewers to identify with the hero and see themselves using your product or service to achieve their own goals.
Storytelling Narrative:
This approach focuses on crafting a compelling story that connects with viewers on an emotional level. Your brand or product might be woven into the story, but the primary focus is on creating an engaging and memorable narrative. This structure can be effective for building brand awareness and creating a positive association with your brand.
Educational Narrative:
This type of narrative focuses on providing viewers with valuable information and insights. Animation can be used to make complex concepts easier to understand and remember. This structure is ideal for explaining how a product or service works, showcasing its features, or providing educational content related to your industry.
Testimonial Narrative:
This narrative structure features real customers sharing their positive experiences with your product or service. Testimonials build trust and credibility by showcasing the real-world benefits of your offering.
Case Study Narrative:
This approach involves showcasing a specific example of how your product or service has helped a customer achieve a particular goal. Case studies provide concrete evidence of your product's effectiveness and can be very persuasive.
Educate Your Audience with Animated Videos
Animated explainer videos are excellent tools for educating customers about your offerings in an engaging and accessible way.
Break Down Complex Concepts
Use animation to visually represent complex ideas, processes, or technologies.
Visuals can make it easier for viewers to grasp and remember information that might be difficult to understand through text alone.
For example, a video could use animation to show how a complex algorithm works.
Highlight Key Features and Benefits
Clearly explain the core features of your product or service and how they benefit customers.
Use visuals to illustrate these features and benefits, making them more concrete and memorable.
Demonstrate How It Works
Provide a visual demonstration of how your product or service works in practice.
This could involve showing a step-by-step process, a product demo, or a simulation of how the product is used in a real-world scenario.
Use Clear and Concise Language
Avoid jargon and technical terms that your target audience might not understand.
Use simple, everyday language to explain your product or service in a way that is easy to follow.
Include Visuals and Graphics
Use charts, graphs, diagrams, and other visuals to illustrate key points and make the information more engaging.
Visuals can help break up large blocks of text and make the video more visually appealing.
Provide a Call to Action
Encourage viewers to take the next step after watching the video.
This could be visiting your website to learn more, signing up for a free trial, or contacting your sales team.
Video Accessibility: Ensuring Inclusivity for All Viewers
Case Study: Microsoft
Objective:
Microsoft, a technology giant, aimed to make its video content accessible to all viewers, including those with disabilities. They wanted to ensure inclusivity and provide an equitable experience for everyone.
Closed Captions: They provided accurate and comprehensive closed captions for all their videos, allowing viewers with hearing impairments to follow the content.
Audio Descriptions: For visually impaired viewers, they added audio descriptions that narrated the visual elements of the videos.
Keyboard Navigation: They ensured that all video players were accessible via keyboard navigation, allowing users with motor impairments to control playback.
Results:
Microsoft's commitment to accessibility resulted in a more inclusive viewing experience for all users.
Increased Engagement: Viewers with disabilities reported higher levels of engagement with Microsoft's accessible videos.
Positive Feedback: Microsoft received positive feedback from users who appreciated the Accessibility Features, highlighting the importance of inclusivity in video content.
Key Takeaways:
Microsoft's case study demonstrates the value of prioritizing accessibility in video marketing. By making their content accessible to all viewers, they created a more inclusive and equitable experience, fostering positive engagement and feedback.
Video Collaboration: Partnering with Creatives for Enhanced Results
Case Study: Red Bull
Objective: Red Bull, an energy drink company, aimed to create innovative and engaging video content that would resonate with its target audience of adventure enthusiasts and extreme sports fans.
Approach: Red Bull partnered with a network of talented filmmakers and photographers to produce high-quality video content:
Creative Collaboration: They collaborated closely with creatives to develop unique concepts and storytelling approaches.
Technical Expertise: They leveraged the technical expertise of filmmakers to capture stunning visuals and create immersive experiences.
Content Distribution: They utilized their strong social media presence and partnerships with media outlets to distribute their video content to a wide audience.
Results: Red Bull's collaboration with creatives resulted in highly successful video campaigns.
Viral Content: Their videos often went viral, generating millions of views and widespread Social Media Engagement.
Brand Association: Their video content helped solidify Red Bull's association with adventure, extreme sports, and a sense of pushing boundaries.
Key Takeaways: Red Bull's case study highlights the value of partnering with creatives in video marketing. By collaborating with talented filmmakers and photographers, they were able to create high-quality, engaging content that resonated with their target audience and achieved significant results.
Video Accessibility: Ensuring Inclusivity for All Viewers
Objective: To make Windows 11 accessible to all users, regardless of their abilities, by incorporating features that enhance usability and inclusivity.
Methodology: Microsoft implemented a range of accessibility features in Windows 11, including:
Screen reader support: Enabling users with visual impairments to navigate and interact with the operating system.
High contrast mode: Enhancing visibility for users with low vision.
Keyboard navigation: Providing alternative input methods for users who cannot use a mouse.
Results:
Microsoft has received positive feedback from users with disabilities, who appreciate the improved accessibility of Windows 11.
The company has seen a 10% increase in user satisfaction and a 5% decrease in support requests related to accessibility issues.
Key Takeaways:
Accessibility is crucial for creating inclusive products and services that cater to diverse user needs.
By incorporating accessibility features, Microsoft has demonstrated its commitment to inclusivity and improved the user experience for all.
How brand animated explainer video examples are curated?
We dove deep into brand animated explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic brand animated explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Brand Messaging Examining clarity, consistency, and impact of the brand message. 7.Visual Identity Determining video alignment with brand's visual identity (logo, color palette, typography). 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 1st, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
1. Animated Explainers
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, brand animated explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
