30 Brand Animated Explainer Video Examples That Drive Conversions And Skyrocket Sales

1. IMUs

Reaching for the stars requires more than just raw power; it demands miniature marvels ensuring ultimate reliability. Epson's IMUs, compact in size yet vast in capability, provide the essential precision, resilience, and stability needed for launch vehicles and orbiting spacecraft. Their quartz sensors offer inherent resistance to extreme conditions like shock and vibration, proven across over two dozen missions.

This excellent educational explainer video uses striking visuals to demonstrate the critical role these lightweight systems play in primary guidance and attitude sensing. It builds trust by showing how meticulously tuned components ensure accurate satellite signal recovery and enable deep space navigation. The clarity of this technical explanation makes it an inspiring example for conveying complex technology effectively.

2. BILL Financial explainer video

Untangling the threads of manual accounts payable often feels like navigating a chaotic landscape, a challenge this financial explainer video expertly visualizes. The initial depiction of scattered documents and tasks immediately captures the pervasive inefficiency many businesses face, laying bare the risks of outdated processes.

Bill.com emerges as the clear solution, with crisp animation illustrating streamlined workflows, secure electronic payments, and automated data synchronization. The video powerfully communicates the platform's ability to save significant time and mitigate fraud exposure, offering a compelling vision of simplified financial operations.

This focus on transforming real-world accounting pain points into efficient digital flows makes the video genuinely inspiring, showcasing a tangible path to greater control and valuable peace of mind. It's a standout example of translating complexity into clarity.

3. Riskified Product explainer animation

Navigating the unpredictable currents of online fraud is a constant threat to e-commerce growth. This product explainer animation powerfully captures the merchant's challenge, highlighting the difficult dance of approving legitimate customers while rejecting sophisticated scams. Every uncertain transaction represents lost revenue or chargeback pain.

Riskified cuts through this complexity, offering more than just detection; they provide a crucial chargeback guarantee. This shifts the entire burden of fraud risk, unlocking remarkable business potential. Witnessing the visual transformation from potential loss to guaranteed approval demonstrates how their intelligence maximizes revenue and grants businesses the freedom to confidently scale.

4. MongoDB Product explainer video

Empowering innovation, Atlas starts with a flexible document model. This design simplifies the developer workflow by accommodating schema evolution and diverse data types mapped intuitively to code without rigid constraints, providing foundational freedom.

This product explainer video beautifully presents its integrated suite. From powerful querying and full-text search to real-time analytics, it consolidates necessary tools, eliminating scattered services. The visuals also showcase seamless scaling that effortlessly grows with demand.

Finally, it highlights multi-cloud clusters enabling global reach and resilience. As a comprehensive developer data platform, MongoDB Atlas offers everything needed to build something truly great.

5. S15 Concept explanation video

Vividly demonstrating adaptability, the S15 emerges as a standout modular solution for retail. This concept explanation video effectively showcases high performance components and how they seamlessly integrate into various configurations, from cash handling to scale setups.

The visual narrative makes complex possibilities easily understandable, highlighting its inherent flexibility as an intelligent tool for diverse business demands. Smart notifications further enhance its appeal for streamlined operations.

This presentation serves as an inspiring example of how to communicate sophisticated technological value through clear, focused visualization, demonstrating the potential for modern, efficient retail interactions.

6. Movu Robotics Marketing animation video

Observing the seamless flow of intelligent machines paints a vivid picture of future logistics efficiency. Complex automation is brought to life expertly in this marketing animation video, presenting Movu Robotics' product family as intelligent collaborators transforming warehouse tasks.

The compelling animation clearly visualizes automated pallet handling and high-density bin storage solutions working in concert. It seamlessly integrates with precise piece picking arms, powerfully demonstrating their adaptability for optimizing complex operational layouts.

This powerful visualization highlights potential for significant energy savings and elevating operator productivity. The digestible visuals make complex robotic functions understandable, offering an inspiring perspective on streamlined, automated logistics for anyone envisioning next-gen warehouses.

7. Tyson Explainer video marketing

Advancing animal welfare and environmental sustainability in food production is a driving force. Tyson is pioneering innovative methods to meet growing global demand while prioritizing responsible practices through dedicated research and continuous improvement.

Their unique Concept Farm stands as a clear symbol of this commitment. Here, they conduct groundbreaking research, exploring innovative techniques designed to reduce human handling, minimize litter exposure, and lower energy use significantly.

This example of explainer video marketing effectively showcases the positive potential for better chicken conditions and a reduced greenhouse gas footprint. It inspires confidence in their ongoing efforts to establish a new standard and shape a more sustainable future for food production.

8. Miracle-Gro Animated marketing video

Cultivating green thumb confidence begins with simple, clear advice. The animated style immediately draws viewers in, presenting essential gardening knowledge in an approachable way that demystifies common plant care challenges through practical, actionable tips focused on success. Instead of overwhelming detail, it offers nurturing insights.

This approach serves as a powerful reminder that effective communication in an animated marketing video lies in breaking down expertise into digestible, visually appealing steps. Miracle-Gro demonstrates a commitment to empowering gardeners, positioning themselves not just as a product provider, but a trusted partner offering practical guidance that encourages growth and rewards viewers with thriving plants, making success feel achievable.

9. DAT One Healthcare explainer animation

Finding your way and managing logistics on the open road presents constant challenges, but DAT One mobile app streamlines this experience for truckers. It offers an interactive map detailing crucial truck-centric routes, real-time parking availability, and necessary rest stops, transforming planning from a chore into a strategic advantage for drivers.

The video masterfully demonstrates how this app simplifies technical details like truck restrictions, hazardous materials routes, and live fuel costs. This level of clarity serves as a great example of effective communication, much like a well-designed healthcare explainer animation helps make complex information understandable. It empowers users by putting essential services and data directly at their disposal, driving efficiency and profitability for the long haul.

10. Knode Service explainer video

Navigate the maze of scattered company knowledge with ease. This service explainer video showcases a powerful answer to the problem of buried information, introducing Knode as the solution that puts vital documents and data instantly within your team's reach, connecting disparate sources effortlessly.

Knode's true distinction lies in its intuitive AI, designed to grasp the meaning behind your queries, eliminating the frustration of keyword hunts. It ensures confidence by linking directly to verified sources and empowers teams with curated knowledge via dedicated bots. This innovative approach transcends simple search, cultivating a foundation of accessible, reliable information that drives superior performance and informed action across the entire workforce.

11. McKesson Service explainer video

Navigating the complexity of healthcare requires a connected vision. McKesson's video unveils this by illustrating its diverse business segments, from distributing vital pharmaceuticals across the US to providing medical-surgical supplies and international solutions. The animation compellingly visualizes their reach and foundational role in the healthcare ecosystem.

This structure, typical of a strong service explainer video, goes deeper by highlighting how these interconnected areas tackle critical patient challenges like access, affordability, and adherence, using a clear cyclical graphic. It demonstrates an integrated approach that simplifies complexity for providers, making it an inspiring example of how clear visuals communicate significant value and systemic impact for potential partners.

12. Daswell Concept explanation video

Bringing clarity to complex industrial operations through compelling visuals immediately grabs attention. Daswell presents their stone crushing plant not just as machinery, but a precisely orchestrated process for transforming raw stone into usable aggregate.

The step-by-step animation excels as a concept explanation video, clearly depicting primary crushing followed by ingenious screening that categorizes materials into distinct aggregate sizes, visible in separate piles. The system's intelligent recirculation of larger stones for secondary crushing showcases remarkable efficiency.

This seamless integration and clear output demonstration make the video highly effective. It offers viewers a deep understanding of the plant's capability, serving as an inspiring blueprint for visualizing intricate technical workflows with transparency.

13. Atlassian Brand identity video

In the demanding world of modern IT, speed and collaboration are non-negotiable. What stands out is how this brand identity video communicates the core value of Jira Service Management, presented through a dynamic race metaphor. It shows how this tool enables teams to perform like a high-efficiency pit crew.

Built on the trusted Jira platform, this delivers an end-to-end solution. It streamlines workflows, accelerating team velocity and dismantling silos by standardizing tools across IT, Ops, and Dev. This integrated approach reduces friction, ensuring critical services run seamlessly and powering adaptability for future challenges.

14. Total Expert Financial explainer video

Facing the inherent challenges of financial sales, where every moment counts, teams require precise guidance to drive meaningful results. What strikes you is how a compelling financial explainer video from Total Expert introduces Focused View, designed specifically to cut through the noise and pinpoint high-potential activity.

The video effectively illustrates marketers curating dynamic lists published directly to sales teams, who then leverage a focused daily digest. This clear presentation of accessing vital contact insights for personalized conversations reveals a smarter workflow, promising saved time and a proven 10% lift in applications.

It's a powerful demonstration of simplifying complexity and delivering tangible business impact, making this example an inspiring guide for crafting your own insightful product videos.

15. Ceipal Product explainer video

Witnessing the typical hiring headaches visualized as scattered chaos, this product explainer video immediately connects with the recruiter's pain points. It beautifully transitions from that relatable mess to showcasing a cohesive, flowing system, portraying how a unified platform can transform disjointed tasks into a streamlined talent acquisition journey. The visual journey itself is inspiring for demonstrating clarity.

Featuring intelligent capabilities like AI-driven candidate insights moves beyond basic process management, illuminating how Ceipal empowers smarter decision-making. Automating tedious steps like resume parsing and scheduling frees up valuable human time for strategic engagement. This compelling presentation showcases not just features, but the profound impact of integrated technology on improving recruitment outcomes.

16. PRUFirst Promise Marketing animation video

Tracing the tender, evolving path of becoming a family, this marketing animation video artfully renders how critical protection unfolds. Its continuous line drawing symbolizes the seamless, growing support expectant mothers need, highlighting adaptable coverage from the earliest weeks and beyond.

PRUFirst Promise proactively addresses potential challenges with comprehensive coverage for concerns like pregnancy complications, gestational diabetes, or assisted fertility journeys. The guaranteed transfer of life coverage to the baby offers unparalleled relief and a head start on protection, enabling parents to embrace their new life chapter with confidence and focus.

17. Sapaad Product explainer video

Transforming raw data into strategic clarity forms the core message powerfully conveyed. Sapaad Vantage turns complex numbers into a compelling visual narrative, offering restaurant operators not just information, but a dynamic 360-degree view of their performance. This focus on making deep insights accessible across sales, inventory, and operations demonstrates the platform's unique value.

As a compelling product explainer video, it effectively highlights the ease of exploring historical data and using sophisticated analytics to predict future opportunities. The seamless integration within the Sapaad ecosystem simplifies management, presenting a unified solution that empowers businesses to leverage their information for growth and unlocking significant strategic advantage.

18. PatSnap Explainer video marketing

Navigating the landscape of innovation and intellectual property can feel overwhelming, a complex data puzzle. This video instantly cuts through that challenge, unveiling a platform designed to accelerate discovery. Powered by specialized AI and a secure Large Language Model trained precisely on patents and technical literature, it unearths rapid insights into technology, competition, and global trends.

The visual narrative demonstrates the power of plain language search for finding specific patent information, generating AI summaries, and tagging for real-time updates. It underscores how IP and R&D teams collaborate seamlessly within shared workspaces, transforming ideas into tangible progress with remarkable speed and accuracy.

It stands out as a prime example of effective explainer video marketing, simplifying a complex solution powerfully.

19. AFB Animated marketing video

Unlocking new levels of warehousing efficiency, AFB presents an innovative solution for high-density storage. This dynamic automated system navigates lofty rack heights with remarkable precision, a key element in their excellence in load handling.

Captured in this illuminating animated marketing video, the transfer car's telescopic forks demonstrate swift and reliable retrieval of bulk containers. Showcasing dual capacity and substantial weight capability, the visuals underscore the system's value in optimizing space and accelerating operations in demanding multi-level facilities.

20. Epicor Educational explainer video

Abstract shapes visually translate deep industry understanding, revealing how Epicor crafts solutions precisely for the businesses powering daily life. Forged over nearly 50 years, this commitment is more than history; it's a sharpened focus brought to life through the educational explainer video, illustrating their unique value.

The animation's dynamic shifts reflect responsive, flexible solutions. Yet, its true impact comes from featuring genuine customer faces and logos, underscoring a powerful partnership built on trust and shared ambition. This isn't merely a brand refresh; it's a unified identity resonating simple, powerful consistency, inspiring confidence in fostering better business.

21. cubeware Healthcare explainer animation

Navigating the sheer volume of business data often resembles sifting through digital noise. This dynamic animation presents CUBEWARE COCKPIT as the intuitive hub, orchestrating information from diverse sources into a clear, unified view. It bypasses static reports, enabling active analysis, interactive dashboards, and integrated planning with surprising ease.

The video's visual clarity, much like a healthcare explainer animation simplifying complex biological processes, effectively demystifies intricate data management. Demonstrating quick report creation and flexible planning methods showcases its power to transform chaos into decision-relevant intelligence. It's a powerful front-end designed to keep every team updated and agile.

22. Odigo Product explainer animation

Every customer query represents a critical opportunity for connection, yet managing diverse incoming streams often creates complexity for businesses. The challenge lies in transforming scattered questions into meaningful conversations that build trust and deliver real value, rather than leading to dead ends.

This is where Odigo shines. The intelligence behind its product explainer animation is its ability to unify disparate contact points into a cohesive flow. It doesn't just route queries; it understands context, delivering a complete history of interactions to ensure every responder is equipped for a knowledgeable, empathetic engagement.

By streamlining communication and providing deep conversational insight, Odigo helps large organizations offer service that feels remarkably personal. It shifts the focus from managing volume to fostering quality interactions, turning customer support into a driver of positive experience and business growth.

23. Relay Concept explanation video

The visual depiction of navigating fragmented risk transfer systems immediately resonates, painting a picture of wasted effort and mounting paperwork. The clear animation style makes these complex industry challenges easy to grasp, illustrating the frustration of outdated systems, piles of paper, and missed connections. These inefficiencies lead not just to lost time and money, but missed opportunities in a dynamic market.

Relay's solution unfolds in this compelling concept explanation video. The platform is presented not just as technology, but a connected ecosystem where people collaborate seamlessly, accelerating quotes and securing business faster. It simplifies workflow, demonstrating a powerful shift towards smarter work. This demonstration serves as inspiration for crafting videos that powerfully highlight industry pain points and present innovative solutions clearly.

24. Renasant Onboarding video animation

Does your banking offer genuinely helpful extras? This animated piece breathes life into what could be a dry financial topic, presenting Renasant Rewards Extra with a playful energy that grabs attention. It quickly establishes the product's value proposition: getting much more than just a place for your money.

What makes it compelling is how this onboarding video animation simplifies complex financial details. It visually tackles common hassles like ATM fees and broken phones, showing clear, animated solutions provided by the account benefits. This unexpected, vibrant approach makes banking feel genuinely accessible and inspires viewers to seek tangible value.

25. Syniti Match Explainer video marketing

Untangling the complexities of vendor data can feel overwhelming, obscuring valuable financial insights. The animation vividly depicts the chaos of mismatched records, visually showing how lost opportunities like volume discounts literally slip away. This compelling visual storytelling makes a critical business problem immediately relatable.

Syniti Match offers not just cleanup but real-time prevention, creating a sense of control and reliability over procurement spend. It streamlines vendor mastery you can trust, ensuring accurate data empowers informed decisions. This strategy exemplifies effective explainer video marketing, highlighting the tangible value proposition clearly.

26. eSentire Service explainer video

Amidst the complex landscape of digital risk, achieving true security demands proactive defense. A compelling service explainer video from eSentire showcases their integrated strategy, skillfully blending visuals of sophisticated XDR cloud technology and total attack surface visibility with crucial human-led investigation and combat-ready expertise.

Their capability is powerfully conveyed through visuals depicting threats being stifled by this layered defense before reaching their target. This focus on complete response and remediation delivers concrete results, offering businesses the confidence of secure operations against sophisticated cyber attacks.

27. Cerner Product explainer animation

Achieving seamless operations and patient-centered care in the rapidly expanding ambulatory surgery market presents a significant challenge for organizations. Balancing efficiency with a healthy financial outlook requires innovative technology solutions.

This product explainer animation demonstrates Cerner Ambulatory Surgery Center, a powerful ally that consolidates diverse functions onto one platform. It actively streamlines registration, tracking, inventory management, and revenue cycles, removing common workflow obstacles. Data flows effortlessly, enhancing accuracy and reducing manual effort.

From patient convenience with online pre-registration to real-time updates for surgical teams and simplified accounting, the platform empowers clinicians and staff. This integrated approach drives efficiency gains, helping organizations advance patient outcomes and improve satisfaction across the board.

28. Workable Brand identity video

Building exceptional teams demands a system that simplifies complexity. Workable offers a cohesive platform, transforming the hiring process from initial sourcing through employee management. It centralizes workflows, making it effortless to find, evaluate, and onboard the right people, setting the stage for growth.

Attracting top talent starts with showcasing your culture. The platform's customizable careers pages serve as a powerful brand identity video element, telling your unique story. Streamlined scheduling, integrated assessments, robust reporting, and compliance tools further empower teams, saving time and ensuring a smooth candidate journey.

29. Vetster Brand identity video

Catching attention instantly, the animation gives voice to furry concerns, cleverly framing animal unease with vet visits and validating Vetster's purpose from their point of view. This creative start hooks viewers by tapping directly into the emotional bond pet owners share with their companions, making the problem feel relatable and urgent.

The video transitions smoothly, showcasing how Vetster offers a seamless, 24/7 connection to veterinary care anytime, day or night, providing immediate reassurance. It demonstrates the core value proposition expert help without the stress of travel.

Functioning as a superb brand identity video, it shows how services solving real emotional pain points can create powerful connections and serves as inspiration for clear, empathetic video marketing.

30. Lendi Onboarding video animation

Sailing through the complexity of finding a home loan becomes remarkably clear in this brief visual exploration. Utilizing clean, purposeful animation, the video effectively communicates Lendi's core promise of offering unbiased guidance and honest results, acting as a straightforward onboarding video animation for their trustworthy approach.

This presentation doesn't just explain a service; it simplifies a daunting process, visually guiding the viewer towards confident decision-making. It demonstrates a unique value proposition by highlighting transparency and expertise focused solely on the user's best interest, inspiring confidence in navigating the path to securing the right loan.

Beyond Explanation: The Psychology of Brand Animation

Examining the psychology behind a Brand Animated Explainer Video reveals how they move past simply stating facts. At the top of the marketing funnel, they quickly capture attention, tapping into viewer mindset to introduce problems and draw them into a brand's universe with purpose and authenticity. It is about establishing a connection, not just delivering information.

Visual elements work subconsciously, building rapport. Color palettes subtly influence perception, while a consistent visual identity across design fosters familiarity and trust. Simplifying complexity, especially in specialized fields, builds instant credibility by making intimidating concepts accessible. Visual metaphors serve as powerful mental shortcuts, making abstract services or benefits immediately understandable.

Narrative structure creates an emotional connection. Relatable characters mirror audience experiences, fostering empathy and humanizing the brand. This guides viewers through their thoughts, subtly influencing their decision cycle by presenting solutions resonating with needs. Strategic placement and micro-content reinforce messaging, keeping the brand mentally available.

Why Advids for Brand Animated Explainer Video?

At Advids, we create high-quality, original Brand Animated Explainer Videos designed to achieve exceptional results for your business. Our unique blend of creative storytelling, cutting-edge technology, and proven experience translates your vision into compelling and effective animation.

A Collaborative Partnership Built on Trust and Communication:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is brought to life in the final animation.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Brand Animated Explainer Videos.
Client Satisfaction Guaranteed: Over 109 five-star Google reviews reflect our dedication to excellence, talent, creativity, and unwavering commitment to client satisfaction.


Expertise and Experience You Can Rely On:

12+ Years of Proven Success: With over 3400 successful projects, we have a deep understanding of what makes a Brand Animated Explainer Video truly effective.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life.
275+ Brand Animated Explainer Videos Created: We've honed our expertise in crafting engaging and effective animated explainer videos specifically designed to boost brand awareness and drive conversions.


Crafting Your Unique Animated Story with Cutting-Edge Technology:

Customized Brand Animated Explainer Video Solutions: We tailor each project, whether it's explainer videos, character animations, or other Brand Animated Explainer Video formats, to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action.
Cutting-Edge Brand Animated Explainer Video Technology: We utilize industry-leading software and techniques to ensure visually stunning videos with a lasting impact.


Ready to unlock the potential of Brand Animated Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Brand Animated Explainer Video?

A brand animated explainer video is a short, engaging video that uses animation to explain a product, service, or concept in a clear and concise way. These videos go beyond simple text and narration, using visuals and storytelling to capture viewer attention and enhance understanding.

Explainer videos can be used for a variety of purposes, such as introducing a new product, explaining a complex process, or building brand awareness. By combining information with entertainment, brand animated explainer videos offer a powerful tool for connecting with your audience and achieving your marketing goals.

What do top Brand Animated Explainer Videos have in common?

Mastering brand animated explainer videos requires a strategic approach focusing on impactful storytelling and clear communication.

Crystal-Clear Brand Messaging - Use concise language, focusing on core brand values and benefits. Emphasize the unique selling proposition.

• Precise Target Audience - Craft a persona, understanding their pain points and aspirations. Use language and visuals that resonate with them.

• Engaging Story Structure - Employ a narrative structure with a clear conflict and resolution. Use relatable characters and scenarios.

• Consistent Visual Identity - Maintain brand colors, fonts, and imagery throughout. Ensure visual consistency across all marketing materials.

• Memorable Character Design - Create characters that embody brand personality and values. Use distinct visual cues to make them memorable.

• Appropriate Animation Style - Select a style that aligns with brand tone and target audience. Consider the overall aesthetic and message.

• Strategic Feature Selection - Prioritize features that solve key problems or offer unique value. Focus on the most compelling aspects.

• Problem-Solution Focus - Clearly define the problem and present the solution as a direct benefit. Show, don't just tell.

• Powerful Call to Action - Use strong verbs and create a sense of urgency. Make the next step easy and clear.

• Professional Script & Storyboard - Ensure a well-structured script with clear visuals. Use the storyboard to visualize the final product.

What makes Brand Animated Explainer Video effective?

Purposeful visual design and focused narrative are foundational for impactful brand animated explainer videos. These videos prove particularly effective when introducing a new product, explaining a complex SaaS solution, or building brand awareness for a startup. Thorough audience analysis is crucial, ensuring the video resonates and engages viewers.

A tight narrative structure is essential to immediately capture attention and maintain viewer interest. Animation should simplify complex concepts, making them easily digestible. Relevant visual metaphors, clear iconography, and a unified visual language enhance comprehension.

Integrating information with emotional engagement ensures these videos leave a lasting impression. Character design should foster brand connection, creating memorable and relatable elements. A precise call to action should guide viewer behavior, prompting specific actions.

How long should your Brand Animated Explainer Video be?

Mastering explainer video length hinges on aligning video style, target audience, and marketing goals for optimal impact.

Pre-production Considerations for Determining Video Length:

• What's the core message for each video type?
• Who is the ideal viewer for this video?
• How many key points need showcasing?
• Does the style suit the brand message?
• Which platform dictates video length?
• Does the animation style match the brand?
• What's the overall marketing goal?

Brand animated explainer video length guide

How to create Brand Animated Explainer Videos?

Crafting impactful brand animated explainer videos requires a strategic approach. Mastering each phase ensures your video not only communicates effectively but also leaves a lasting impression on your audience.

• Script Development - Focus on clear, concise language and a strong narrative arc to maintain viewer interest.
• Storyboard Creation - A detailed storyboard ensures visual consistency and helps identify potential pacing issues early.
• Style Selection - Align the animation style with your brand identity and target audience preferences for optimal results.
• Character Design - Create characters that reflect your brand personality and resonate with your target audience.
• Voice Recording - Select a voice actor whose tone and style complement the video's message and brand.
• Animation Production - Use high-quality animation techniques to create a polished and professional final product.
• Platform Optimization - Adapt the video's resolution and format to suit different platforms for optimal viewing experience.

The Importance of a Strong Narrative in Explainer Videos

We've covered the technical aspects, but let's talk story. A strong narrative is the secret sauce that transforms a simple explainer video into a memorable experience. It's what grabs attention, builds connection, and ultimately drives action. Think of it as the backbone of your video, holding all the elements together and giving them purpose. When we analyze the best explainer video examples, a clear pattern emerges: a compelling narrative.

A well-crafted narrative doesn't just explain; it engages. It takes viewers on a journey, making them feel invested in the outcome. This is especially crucial in today's crowded digital landscape. A unique narrative helps you stand out from the competition and create a lasting impression. Even complex topics, as seen in explainer video examples for technology, benefit from a strong narrative.

• Captivating your audience: Start with a hook that resonates with your target audience. Immediately address their pain points and draw them into the story.
• Building emotional resonance: Create relatable characters that embody your audience's struggles and aspirations. Company Explainer Films often excel at this, using characters to forge a deeper connection.
• Driving action: A strong narrative doesn't just tell a story; it motivates viewers to take action. A clear and compelling call to action is essential for maximizing conversions.
• Showcasing solutions effectively: Position your product or service as the solution to the central conflict. highlight the benefits and show how it improves the viewer's life. Corporate Animation Examples often demonstrate the power of visual storytelling within a larger narrative.

Ultimately, a strong narrative is the key to creating explainer videos that resonate, convert, and build lasting brand loyalty. It's the difference between a simple explanation and a truly captivating experience.

Measuring the ROI of Explainer Videos

Having established the importance of a compelling narrative, let's explore how to measure the success of our explainer videos. Understanding ROI isn't just about crunching numbers; it's about ensuring our videos effectively achieve their goals. We want to see tangible results, right?

Measuring ROI starts with defining clear objectives. Are we aiming for increased brand awareness, more leads, or higher sales conversions? Once we know what we want to achieve, we can track the right metrics. For instance, if our goal is lead generation, we might track how many viewers sign up for our newsletter after watching an explainer video example for SaaS.

Think about how engaging animated explainer video examples can be. But engagement alone isn't enough. We need to see how that engagement translates into tangible outcomes. This is where tracking website traffic, social media engagement, and audience retention becomes crucial. Are viewers clicking through to our website? Are they sharing our brand story videos on social media? Are they watching our Service Explainer Videos all the way through?

• Track key metrics: Monitor website traffic, social media engagement (likes, shares, comments), and audience retention to gauge viewer interest and video effectiveness.
• Measure conversions: Track lead generation (e.g., newsletter sign-ups, demo requests) and sales conversions to assess the video's impact on business goals.
• Analyze data: Use analytics platforms like Google Analytics and social media analytics to gather data on viewer behavior and video performance.
• Gather feedback: Conduct surveys and polls to collect direct feedback from viewers and gain insights into their preferences and opinions.

By analyzing these metrics, we can gain a comprehensive understanding of our video's performance and its contribution to our overall marketing strategy. This data-driven approach empowers us to refine our video content, target our audience more effectively, and ultimately maximize our return on investment.

Crafting a Compelling Call to Action

Let's talk about the magic ingredient that turns viewers into customers: the call to action. We've covered the technical aspects of explainer videos, but a compelling CTA is what truly drives conversions. Think of it as the bridge between engagement and action.

A strong CTA isn't just about telling people what to do; it's about inspiring them to take the next step. It's about creating a sense of urgency, offering value, and making the process seamless. For instance, explainer video examples for business often showcase a clear, concise call to action directly related to the service offered.

• Keep it clear and concise. Use strong verbs and avoid jargon. Tell viewers exactly what you want them to do.
• Create a sense of urgency. Limited-time offers, exclusive bonuses, and early bird discounts can encourage immediate action.
• Highlight the value proposition. Clearly communicate the benefits of taking action. What problem are you solving? What will viewers gain?
• Make it easy to take action. Provide clear instructions and minimize the number of steps required.

Consider explainer video examples for education; they often personalize CTAs based on the student's learning stage. Effective Business Explainer Animations often leverage a strong narrative to drive a compelling call to action. By following these tips, we can create CTAs that resonate with our audience and drive meaningful results. Remember, a well-crafted CTA is the key to unlocking the full potential of your explainer video.

The Role of Visual Metaphors in Explainer Videos

Beyond metrics and numbers, lies the magic of visual metaphors. These aren't just pretty pictures; they're the secret sauce that transforms a simple explanation into a captivating story. We're talking about the power of symbolism, the art of conveying complex ideas through relatable visuals. Think of it as a visual shortcut to understanding, a bridge between abstract concepts and tangible experiences.

Metaphors breathe life into explainer videos, making them more engaging and memorable. For instance, in brand explainer video examples, a key unlocking a door could symbolize access to exclusive content or features. This resonates far more deeply than simply stating the benefit. Explainer video examples for marketing often use metaphors to connect with target audiences on an emotional level, like a ship navigating stormy seas to represent overcoming challenges.

• Metaphors simplify complex ideas: Imagine explaining blockchain technology. Instead of technical jargon, a visual metaphor like a secure chain link fence can instantly convey the concept of secure, interconnected transactions.
• Metaphors enhance brand personality: animated brand videos can leverage metaphors to establish a unique visual identity. A playful, bouncing ball might represent a brand's energetic and innovative spirit.
• Metaphors boost memorability: product explainer videos benefit from metaphors that simplify complex features and highlight key benefits. A rocket launching could symbolize the speed and efficiency of a new software.
• Metaphors drive emotional connection: A visual metaphor of a hand holding another can represent support and community, fostering a deeper connection with viewers.

In essence, visual metaphors elevate explainer videos from mere explanations to compelling narratives. They're the key to unlocking viewer engagement, boosting memorability, and ultimately, driving conversions. They transform information into an experience, making your message stick long after the video ends.

Reviewing and Approving Animation Concepts

Now that we understand the elements of a compelling explainer video, let's dive into the crucial review and approval process. This stage ensures our creative vision aligns with our brand and effectively communicates our message. Think of it as our final quality check before launching our video into the world.

We've seen how engaging animated explainer video examples can be, but even the best concepts need careful scrutiny. This is where we put on our critical hats and ensure every element works in harmony. Remember those Marketing Animation Samples we discussed? They're a great benchmark for evaluating our own work.

• Style and Brand: Does the animation style reflect our brand identity? Think about how corporate explainer video examples maintain visual consistency with their brand guidelines.
• Characters and Audience: Do our characters resonate with our target audience? Explainer video examples for healthcare often feature relatable characters facing common health challenges.
• Story and Visuals: Does the storyboard accurately translate our script into compelling visuals? A clear narrative is key.
• Call to Action and Impact: Is our call to action clear, concise, and compelling? Does the animation leave a lasting impression?

By carefully considering these points, we ensure our explainer video not only looks great but also effectively achieves its marketing goals. This collaborative review process sets the stage for a successful launch and maximizes our video's impact.

How brand animated explainer video examples are curated?

We dove deep into brand animated explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic brand animated explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Brand Messaging Examining clarity, consistency, and impact of the brand message.
7.Visual Identity Determining video alignment with brand's visual identity (logo, color palette, typography).
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 1st, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, brand animated explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)