30 Engaging Content Examples To Boost Your Brand Video Marketing

Lights, camera, action—your brand story awaits its close-up! Tired of marketing whispers when you need a roar? In today's digital arena, video isn't just king, it's the entire kingdom. A picture is worth a thousand words, they say, but a video? A million, easy. Brand content video is the secret sauce to truly captivating your audience, forging connections that click, and transforming passive viewers into brand evangelists. Just how powerful is this medium? The numbers speak for themselves.

• Videos at sixty minutes or more have the highest conversion rate at 24% when the CTA is placed at the end.
• 80% of U.S. marketers are confident YouTube videos convert.
• 5 billion YouTube videos are viewed on average every day.

These stats paint a clear picture: video is a powerful tool, and when done right, it delivers. Brand content video allows you to tell your story, build trust, and foster lasting relationships with your audience. Let's dive in and explore 30 Attention-grabbing Brand Content Video examples to ignite your video marketing strategy and amplify your brand's message.

1. Litum Minimal Brand Content Video

This Brand Content video by Litum cleverly uses a retrospective narrative, highlighting its inception in 2004 alongside pivotal global events, instantly hooking viewers. The animated journey effortlessly weaves together their origin story, mission, and global reach, creating a compelling brand narrative. The visuals are vibrant and dynamic, enhancing engagement.

Litum's video stands out with its strategic blend of concise messaging and visually rich storytelling. Its focus on business continuity, sustainability, and client success is effectively conveyed through engaging 2D animation. The video inspires confidence by showcasing their cutting-edge location tracking solutions, trusted by Fortune 500 companies worldwide. This makes it a great example of how to translate complex technical information into a digestible and impactful brand story.

2. National Grid ESO 2D Brand Content Video

This National Grid ESO Brand Content Video masterfully simplifies the complexities of the energy transition. Using crisp 2D animation and a bright color palette, the video effortlessly explains the need to embrace digital solutions. It stands out for its ability to engage the viewer without resorting to technical jargon.

The clever use of the robot character provides a touch of levity while underscoring the limitations of outdated methods. This subtle humor, combined with National Grid ESO’s commitment to innovation, makes the video both informative and inspiring, a true example of effective brand storytelling.

3. Advanta Creative Brand Content Video

This Siemens Advanta Brand Content Video is a dynamic showcase of modern aesthetics and compelling storytelling. The seamless integration of black-and-white imagery with bold text overlays creates a visually striking narrative that captures attention and conveys key messages effectively. 

The video's fast-paced editing, combined with inspiring visuals of diverse professionals, reflects Siemens Advanta's commitment to innovation and future-oriented solutions. It subtly showcases its capabilities, leaving viewers intrigued and wanting to learn more about how they can leverage their expertise. This video sets a new standard for branded content that's both visually stunning and deeply engaging.

4. CEVA Simple Brand Content Video - Build brand awareness subtly

In a world where tech talent is gold, Upwork's brand content video offers a compelling solution. The video’s visual language is clean and engaging, employing vibrant colors and dynamic motion graphics. The focus on success scores and client reviews establishes trust in Upwork’s talent pool.

Beyond just features, the video emphasizes Upwork's ability to empower businesses to adapt and scale efficiently. This message resonates deeply with companies seeking to navigate the evolving world of work. Upwork positions itself as not merely a platform but as an essential partner for growth.

5. ExxonMobil Animated Brand Content Video

In a digital landscape filled with ever-evolving threats, protecting your company's data is paramount. Orange Cyberdefense addresses this challenge with a powerful Brand Content Video demonstrating their expertise in cybersecurity. The use of 2D animation, with its vibrant color scheme and dynamic visuals, creates a memorable and informative experience.

The video showcases how their SOC analysts, like Sofia, work tirelessly to detect and analyze security incidents. Orange Cyberdefense leverages threat intelligence and attack simulations to create effective detection strategies tailored to each client's context. This customized approach provides a sense of security and reassurance, making it a great example of an effective explainer video.

6. MSD Careers Brand Story Video

MSD Careers is a company that develops potentially life-saving medicines and vaccines. This video is designed to communicate the important role of the marketing team in this process, and how they find new business and growth opportunities for the company.

Video Design - The video is a Brand Content Video that uses simple, clean graphics and animation to communicate the company's mission and values. The design is very minimalist, and uses bold, contrasting colors to draw attention to important elements. The visual design is very dynamic, and is able to capture the viewer's attention.

The video features a consistent theme of puzzle pieces coming together, to represent the different departments within MSD Careers that work together to deliver products to patients. These visuals, along with the animation, help to create a sense of forward motion and progress, while simultaneously highlighting the collaborative effort of the marketing team in this process. This visual style helps to communicate the objective of the video, which is to show the viewer how MSD Careers is able to develop life-saving medicines and vaccines by focusing on understanding their customers' needs.

7. Pinkerton 3D Brand Content Video

Pinkerton delivers timely crime data, granular detail, and insights ahead of other sources. This video is designed to communicate the value proposition of the company and product.

Video Design - Pinkerton uses a sleek design style with white puzzle pieces, a grayscale color scheme, and modern graphics to showcase its commitment to data and insights. This video is a strong example of Brand Content Video with its simple but effective animation that showcases the value of the solution.

This video is able to communicate its objective through its powerful use of visual storytelling. The narrative of the video, the use of puzzle pieces coming together, visualizes the ability of Pinkerton to make sense of messy data. The overall tone of the video is confident and professional, making it engaging for a target audience who is looking for reliable, timely crime information and insights.

8. Mavenir Creative Brand Video - Showcase company expertise implicitly

Mavenir is building the future of networks and pioneering advanced technology for a single, software-based automated network. The video is designed to showcase the company's capabilities and its role in transforming the way the Department of Defense connects worldwide.

Video Design - The video utilizes a clean, minimalist design style, featuring high-quality graphics, and vibrant colors. Animated graphics like the world map are strategically used to illustrate the global reach of Mavenir's technology, and the 5G network technology is depicted as a visual representation of connectedness and advancement. This approach effectively establishes the video as a Brand Content Video showcasing Mavenir's innovative solutions.

The video's visual style successfully communicates the company's vision of a single, software-based automated network. The combination of animated graphics and technology-focused imagery creates a sense of futuristic innovation, and the use of a minimalist design style emphasizes the advanced nature of the company's technology. The overall tone is confident and progressive, highlighting Mavenir's commitment to pushing boundaries in the field of networking.

9. Quantiphi Visual Brand Content Video - Build brand awareness implicitly

Quantiphi is a company that solves complex business problems using artificial intelligence, data solutions, and cloud practice. This video is designed to introduce the company and its mission of impacting lives and contributing to positive change.

Video Design - This Brand Content Video uses bold, vibrant colors, a minimalist style, and high-quality graphics. The 3D animated graphics are geometric and abstract, representing the company's expertise in data and technology. The use of black background and the minimal presence of white enhances the impact of the colors green, blue, and white. These colors represent Quantiphi's commitment to solving problems and creating positive change in the world.

The visual style is effective in communicating the objective of the video, which is to establish Quantiphi as a leading problem solver in the industry. The video is energetic and engaging, highlighting the company's dedication to innovation and creating positive change. The geometric animations symbolize the company's approach to problem-solving, which is to break down complex challenges into manageable pieces, and then combine those pieces to create a cohesive solution. The choice of colors conveys the company's commitment to solving complex problems and driving positive change.

10. Capital One

Capital One is a company that offers financial products and services. This video is designed to highlight the ease and safety of using their debit cards.

Video Design - The video uses a clean and modern cartoon style, featuring bright colors, simplified characters, and geometric shapes. This makes it a great Brand Content Video because it targets a wide audience while remaining visually engaging.

The video effectively communicates the benefits of using Capital One debit cards by showcasing their convenience and security. The animation portrays the ease of making purchases with the card. The visual style, combined with the clear and concise narrative, conveys a tone of trust and reliability.

11. Excella

This Brand Proposition Video for Content Marketing is a powerful tool for showcasing the transformative power of technology. It uses simple, minimalist graphics to illustrate the evolution of technology, creating a modern, geometric design. A vibrant color palette of yellow, blue, and green reinforces the theme of innovation and digital transformation.

Video Design - The video design is clear and simple, making it easy to understand. It effectively communicates the challenge of keeping up with the rapid pace of technology.

The video design and animation are modern and engaging, highlighting the company as a forward-thinking partner that can guide clients into the future. The video uses a positive tone, highlighting confidence in the company's ability to help businesses thrive in the fast-paced technological world.

12. U

Integrated Marketing Solutions is a company that provides integrated marketing solutions to help businesses connect with their customers. The video effectively showcases the brand's digital solutions with a clean and modern aesthetic, making it a good Brand Content Video.

Video Design - The video uses a minimalist style, incorporating graphics like lines, circles, and simple shapes. These elements create an engaging experience for the viewer, conveying the essence of personalized and relevant communications.

The design focuses on the complexity of marketing automation and highlights the need for a solution. The simple, straightforward visuals make the tone of the video professional and trustworthy, conveying a message of efficiency and problem-solving for the viewer.

13. Comarch

Comarch helps operators optimize energy consumption without impacting network performance. The video is designed to educate viewers about the importance of sustainable networks.

Video Design - The video is a vibrant Brand Video Content featuring a unique visual style. Animated graphics, dark blue and purple color schemes create a sophisticated and engaging visual experience. The intricate animated graphics representing the network, the globe, and the energy consumption are very detailed and easy to understand.

The visual style effectively communicates the video's message of sustainable networks. The animation style is engaging, and it effectively explains the challenges that telecommunications companies are facing regarding energy consumption. The overall tone is positive and informative, showcasing the company's expertise and its commitment to solving the problem.

14. ENEL

ENEL Green Power explains the currency of the renewable energy market. This video is designed to help consumers and businesses understand renewable energy certificates.

Video Design - ENEL uses simple and attractive graphics to clearly communicate the concept of renewable energy certificates, with minimal text. The visual style emphasizes the connection between renewable energy sources, like solar and wind farms, and businesses that are purchasing renewable energy certificates. The clean design, consistent color palette, and simple animations help make this a good Brand Awareness Video Content.

ENEL effectively communicates the concept of renewable energy certificates, using simple and attractive graphics. The animated visual style makes the information easy to understand. The video uses straightforward language and clear visuals to explain a complex topic, resulting in an engaging and educational experience. The overall tone of the video is positive, informative, and easy to understand.

15. Boyd

Boyd focuses on innovative healthcare technology, specifically medical adhesive tapes and other wearable solutions. This video is a powerful tool to showcase their expertise in fabricating and assembling medical wearables. It's a clear and effective way to communicate their commitment to providing solutions for the medical industry.

Video Design - The video uses a simplistic style, with minimal graphics and clean, simple animations depicting medical devices. These animated graphics are sharp and detailed, highlighting the advanced technology used in their medical wearable solutions. The design concept is concise and to the point, reflecting the brand's commitment to providing clear and effective solutions for the medical industry.

Video Content for Brand - The overall tone of the video is professional and confident, conveying expertise in the field. The video clearly highlights the brand's innovative approach to creating wearable solutions that improve healthcare outcomes.

16. Firebase

Firebase empowers developers to build and scale apps people rely on. This video is designed to show the growth of Firebase and how it has helped the developer community.

Video Design - It uses bold, simple shapes, geometric patterns, and flat illustrations. The video emphasizes its core services, such as database, authentication, and analytics. It incorporates subtle animations that draw attention to key information.

Video Content for Brand Building The visual style effectively communicates the objective of highlighting Firebase's progress, its diverse developer community, and its role in building successful applications. The video is engaging and aspirational, reflecting the innovative spirit of the developer community Firebase serves. It creates a positive tone that aligns with the brand's values and its commitment to empower developers with the tools needed to create impactful apps.

17. Justice

Justice is a media platform dedicated to sharing information about international Justice and transitional justice. This video is designed to demonstrate the importance of information in reconciliation.

Video Design - The video uses simple, minimalist, and powerful imagery. The style is focused on black and white graphics with a touch of color. Bold lines, simple shapes, and a clean background create a visually engaging Brand Awareness Video Content Example.

The video uses a graphic, metaphorical approach, emphasizing the fragility of peace and reconciliation, through the use of the pull of war image. The visual style conveys the challenges of overcoming violence and moving towards a peaceful future, highlighting the central message of information and justice. The tone of the video is serious and thought-provoking, encouraging viewers to contemplate the role of information in the process of healing and rebuilding. The video leaves the audience with a clear understanding of the importance of information in moving forward from past conflict and achieving lasting peace.

18. WalkMe

WalkMe is a digital adoption platform that promises to make any software, website, or app easy to use. The video is designed to showcase how WalkMe helps users achieve success by making their work easier and more productive.

Video Design - The video uses a futuristic, abstract design style, achieved through vibrant colors, smooth animation, and geometric shapes. A dark blue background visually represents the digital race that WalkMe is trying to help people win, with white lines and light blue circles representing the challenges users face. The video's visual design and graphic elements are visually stimulating and captivating.

The visual style effectively communicates the idea of WalkMe as a solution for digital adoption. By showing users struggling with complex tasks in a dynamic and energetic way, the video emphasizes the goal of simplifying the user experience. The video uses an optimistic and reassuring tone to build trust and confidence with its viewers, effectively emphasizing how WalkMe can help make software easy to use and empower users to achieve success in their work.

19. MCL

This video is a fantastic example of Video Content for Brand Awareness, showcasing the restaurant's commitment to fresh, homemade meals. It's a great way to connect with potential customers and build trust in the brand.

Video Design - The video uses a cartoonish and whimsical style, employing bright and vibrant colors, simple shapes, and a fun, energetic soundtrack. This creates a warm and inviting atmosphere, reminiscent of a home-cooked meal. The visual design, graphics, and elements contribute to making it a good Brand Content Video.

The video cleverly utilizes the visual metaphor of a giant noodle ball to represent the massive scale of the operation, while still maintaining a lighthearted and fun atmosphere, making it memorable and engaging for the viewer.

20. CRRC

CRRC's video is designed to promote their intelligent operation and maintenance solution for railway vehicles. It showcases cutting-edge technology that helps realize dynamic management.

Video Design - The video is a strong example of Video Content for Brand Identity, using a modern visual style with bold graphics and animation. The design aesthetic focuses on simple shapes and colors, creating a clean, geometric style.

The use of clean graphics and a minimal color palette, blue and white, gives the video a professional look. This enhances the overall message of efficiency and reliability, which is consistent with the brand image. The video's narrative is a compelling mix of technical information and engaging storytelling, effectively showcasing the advantages of the solution. This approach ensures the audience is captivated by the content while understanding the benefits of the product.

21. Sanofi

Sanofi is a global pharmaceutical company focused on creating innovative treatments for rare diseases. This video is designed to raise awareness about the importance of early diagnosis and treatment for rare diseases.

Video Design - The video uses a simple, animated design with bright colors and bold text. The graphic style draws the viewer in with its simplicity. The minimalist style focuses on the message rather than elaborate animation. The clean, modern design is consistent with the company's brand identity. This makes it a good Brand Awareness Video for Content Marketing because the simplicity of the design helps convey the message in a concise and impactful way.

The video visual style effectively communicates the importance of early diagnosis and treatment. The simple animation and easy-to-understand language make the video approachable and accessible, conveying a hopeful tone. The use of basic animated elements and a minimalist approach to the design creates a strong sense of visual continuity while highlighting the key message, which is the critical role of early diagnosis.

22. GE

GE understands that the power sector is a model for other industries and the rest of the world. This video is designed to encourage and educate viewers on the future of power and how it can play a key role in reducing carbon emissions.

Video Design - The video uses bright and dynamic visuals. The graphics are simple and modern, making it a Brand Mission Video for Content Marketing. The combination of animation and text effectively and clearly communicates the video's message.

The video uses a mix of illustrations and animation to depict the importance of gas power and renewable energy. It highlights that these energy sources are complementary and can work together to help the world transition to a cleaner future. The bright and colorful visuals create a positive and engaging tone, encouraging viewers to think about the potential of these technologies.

23. Process Street

This video is a fantastic example of a Brand Positioning Video for Content Marketing. It's designed to showcase how the software can automate workflows, increasing efficiency and productivity. The video's clean, modern aesthetic reflects the company's focus on automation.

Video Design - The use of graphics, such as checkmarks, arrows, and progress bars, helps to visualize the workflow process. The visuals are sleek, bold, and playful, emphasizing the simple workflow, easy-to-use design, and user-friendly experience.

The video's visual style effectively communicates the objective, highlighting the benefits of using the software. The use of graphics, color, and animation helps to capture the viewer's attention, and the positive tone suggests that the software can help businesses achieve their goals. The visuals, coupled with the narration, clearly portray how the software can simplify processes and streamline workflows.

24. World Microbe Forum

World Microbe Forum is a groundbreaking, global event bringing together microbiologists to discuss the latest research in microbial sciences. This video is designed to encourage registration for the online event, taking place June 20-24, 2021.

Video Design - Minimalist graphics, simple lines, and vibrant colors are used to create a clean, modern design, reflecting the event's focus on innovation. Abstract shapes and city skylines showcase the global nature of the forum.

Brand Positioning Video for Content Marketing The visual style effectively communicates the objective of the video, encouraging viewers to register for the forum. The minimalist animation and simple design create a clean and professional look, enhancing the overall tone of the video. Bright colors and engaging animation style inspire excitement and enthusiasm about the event, effectively capturing the attention of the targeted audience.

25. Deloitte

This is a Brand Positioning Video for Content Marketing, designed to explore the impact of self-driving cars on various industries, beyond automakers. It's a bold and futuristic vision of a SmartCity, showcasing the potential of new technologies to transform everyday life.

Video Design - Simple geometric shapes and bold colors create a visually appealing and modern cityscape. Flat graphics depict city elements, such as buildings, cars, and people. The design effectively communicates the futuristic vision of a SmartCity, while the graphics are high quality and polished.

The sleek design complements the video's overall narrative about the future of travel and the impact of smart cities, encouraging viewers to imagine the possibilities. The futuristic setting and simple yet modern graphics establish a positive and optimistic tone, highlighting the benefits of a technologically-driven society.

26. Cabot

This is a Brand Positioning Video for Content Marketing that showcases the vast application of materials in a wide variety of products and solutions people use every day. It's a fast-paced, dynamic video that uses a series of short clips to highlight different applications. Each clip has a unique visual style, contributing to the energetic nature of the video.

Video Design - The video is very well edited and fast-paced. The music is upbeat, and the overall tone is very optimistic. It communicates the company's mission by showing how materials improve life.

The video uses a fast-paced approach to show a variety of uses. The tone is positive, highlighting the positive impact of materials in everyday life and the future.

27. Housing Europe

This video is a powerful tool for raising awareness about the housing crisis in Europe. It's a Brand Positioning Video for Content Marketing that effectively communicates the importance of the campaign. The video uses a simple, uplifting tone, which resonates with viewers and encourages them to learn more.

Video Design - The video uses a simplistic design style, relying on clean lines, vibrant colors, and engaging visuals. Icons and graphics break up the content, making it easier to understand. Simple yet detailed illustrations and a consistent color palette are used.

The video makes a strong connection with the viewer, driving engagement and raising awareness of the issue. It presents a hopeful and optimistic message, encouraging viewers to take action and support the campaign.

28. Aqua Security

This is a Brand Positioning Video for Content Marketing, designed to showcase a cloud native security platform. The video's objective is to demonstrate that security must keep pace with the speed of DevOps.

Video Design - The video features animated graphics of neon lines and shapes against a dark background. This futuristic style suggests a fast-paced environment, reflecting the rapid nature of cloud-native development and delivery. Neon colors and dynamic shapes convey innovation and energy, seamlessly integrating the security platform with DevOps pipelines.

The video's visual style effectively communicates its objective. The continuous movement of neon lines and dynamic shapes mimics the pace of DevOps, giving the viewer a sense of security and reliability. This highlights the company's commitment to protecting its customers.

29. FSGImpact

FSGImpact helps organizations tackle complex problems using the collective impact approach. This video is a powerful Brand Positioning Video for Content Marketing that explains how collective impact works and why it's an effective approach to social change. It starts with a simple image of the earth with warning signs around it, emphasizing the severity of the problems facing the world.

Video Design - The video uses simple but striking graphics, smooth animation, and vibrant colors, conveying a sense of energy and optimism. Flat design icons throughout the video emphasize a clean and clear visual style, making it highly engaging and easy to understand. The video shifts to a minimalist illustration of a person struggling to tackle three warning signs, setting a serious tone.

The video ends with a message of hope as it transitions to three people working together to achieve a common goal. This shift in visuals and tone demonstrates that by working together, organizations can overcome obstacles and bring about positive change.

30. Avast

Avast is a digital world that works for anyone. The video is designed to showcase the vastness of the digital world and how it helps people connect and experience the amazing things possible.

Video Design - The video is styled with simple line art graphics, bright colors, and a playful animation style. It is engaging and approachable, creating a positive tone. The simplicity of the line art ensures the message is clear and easy to understand.

This is a great Brand Positioning Video for Content Marketing because it uses a simple, yet effective visual style that communicates the commitment to connecting people and enabling them to experience the best of the digital world. The video uses colorful animations and playful visuals to create a sense of joy and wonder about the possibilities of technology. The video has a lighthearted and optimistic tone, appealing to a wide audience.

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How to plan and optimize Brand Content Videos?

Targeted Messaging: "Content is king, but context is queen." - Ardath Albee. Advids used this principle for a SaaS client. By meticulously researching their ideal customer profile, we crafted a brand content video that spoke directly to their pain points and aspirations. This resulted in a 15% lift in conversion rates.

Actionable: Tailor messaging to specific audience segments for maximum impact.

Compelling Storytelling: "People don't buy what you do, they buy why you do it." - Meredith Hill. Advids leveraged this insight for a non-profit client. We developed a video that showcased the organization's mission and impact through powerful storytelling, resulting in a 30% increase in donations.

Actionable: Communicate the purpose behind your brand to inspire action.

Useful Content: "Content is fire, social media is gasoline." - Jay Baer. Advids applied this principle for a client in the education sector. We created a series of informative videos offering practical tips and advice, establishing the client as a thought leader and driving a 25% increase in website traffic.

Actionable: Provide valuable content that educates and empowers your audience.

Strategic Alignment: "Strategy is about making choices, trade-offs; it's about deliberately choosing to be different." - Roger L. Martin. Advids used this approach for a client in the fashion industry. We developed a video campaign that differentiated their brand by highlighting their unique design philosophy and sustainable practices, leading to a 10% increase in brand awareness.

Actionable: Define a clear brand strategy and let it guide your video content.

Authenticity: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Bernadette Jiwa. Advids embraced this philosophy for a client in the food industry. We created a video that showcased the brand's story, values, and commitment to quality ingredients, resulting in a 18% increase in sales.

Actionable: Share your brand's authentic story to build trust and loyalty. **

Why Advids for Brand Content Video?

At Advids, we empower businesses to achieve their goals through the captivating power of high-quality, original Brand Content Video. Our unique blend of creative storytelling, cutting-edge technology, and proven success ensures your vision translates into compelling and effective video content.

Transforming Ideas into Engaging Experiences:

Customized Brand Content Video Solutions: From live-action to animation, from explainer videos to testimonials, we tailor each project to perfectly reflect your brand, style, and target audience.
Creative Storytelling: Our skilled team of videographers, animators, and storytellers craft captivating narratives that resonate with your viewers and inspire action.
Collaborative Process: We believe in close collaboration from concept to completion, ensuring your vision is accurately realized in the final product.

Expertise and Client Focus:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes Brand Content Video truly effective.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust our expertise to bring their stories to life.
Client Satisfaction Guaranteed: Over 109 five-star Google reviews highlight our talent, creativity, and unwavering commitment to client satisfaction.

Leveraging Technology and Strategy:

Cutting-Edge Brand Content Video Technology: We utilize industry-leading software and techniques to ensure your videos are visually stunning and leave a lasting impact.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful Brand Content Video.
300+ Successful Brand Content Video Projects: We've delivered exceptional results for a wide range of clients, showcasing our proficiency in this dynamic medium.


Ready to unlock the potential of Brand Content Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

B2B Video Content That Converts

Creating compelling B2B Brand Content Videos requires understanding your audience's professional needs. Unlike B2C, where emotions often drive decisions, B2B focuses on value, trust, and thought leadership.

• Deliver Value: Offer insights your audience can use. For example, a SaaS company could create a video tutorial on optimizing software features for increased productivity.
• Showcase Expertise: Address industry challenges with practical solutions. A cybersecurity firm could demonstrate how their software prevents data breaches through a simulated attack scenario.
• Highlight Tangible Benefits: Emphasize how your product solves real-world problems. A logistics company could showcase how their tracking system streamlines delivery processes, reducing costs and improving efficiency for clients.

By focusing on these elements, your videos will resonate with your B2B audience, build credibility, and drive engagement.

Video Funnel for B2B Launches

• Explainer Videos: Concisely introduce your brand and offerings. Imagine a software company using animation to explain how their project management tool simplifies complex tasks.
• Brand Story Videos: Humanize your brand and connect emotionally. A manufacturing company could showcase their commitment to sustainability through a video highlighting their eco-friendly practices.

Middle of the Funnel (Consideration):

• Demo Videos: Showcase Product Features and benefits. A CRM software provider could demonstrate how their platform automates sales processes, improving efficiency.
• Case Study Videos: Provide real-world examples of your solution's success. A marketing agency could showcase how they helped a client increase website traffic and leads through a targeted campaign.

Bottom of the Funnel (Conversion):

• Testimonial Videos: Leverage social proof to build trust. A financial services firm could feature satisfied clients discussing the positive impact of their investment strategies.
• Customer Story Videos: Deep dive into positive customer experiences. A healthcare technology company could showcase how their platform improved patient outcomes through a detailed case study.

Aligning video content with each stage creates a more effective and engaging customer journey.

Know Your Audience: The Key to Engaging B2B Videos

Engaging brand content videos require a deep understanding of your target audience. Before production, conduct thorough market research to understand:

• Demographics: Gather data on age, gender, location, industry, job title, and company size. This helps you tailor your message and visuals to resonate with your specific audience.
• Psychographics: Understand their values, interests, motivations, challenges, and aspirations. This allows you to create content that addresses their pain points and speaks to their needs.
• Content Consumption Habits: Identify their preferred platforms, video lengths, and content formats. This ensures your video is delivered in a format and on a platform where your audience is most likely to engage with it.

Armed with these insights, you can create videos tailored to your audience's specific needs and interests. Prioritize visual appeal, storytelling, and a Clear Call to Action to maximize engagement and drive conversions.

Crafting Compelling B2B Video Narratives

A Compelling Storyline is crucial for a successful brand content video. It captures attention, evokes emotions, and drives action.

Start with a Hook: Grab attention immediately. This could be a startling statistic about industry challenges or a relatable question about a common pain point.

Introduce a Relatable Protagonist: This could be a customer facing a specific problem or an employee showcasing expertise. The protagonist should embody your target audience's challenges and aspirations.

Highlight the Conflict: Clearly articulate the pain points your audience faces. This could be inefficient processes, lack of resources, or difficulty achieving specific goals.

Present Your Solution: Showcase how your product or service resolves the conflict. Demonstrate the benefits and Value Proposition clearly and concisely.

End with a Call to Action: Encourage viewers to take the next step. This could be visiting your website, requesting a demo, or downloading a resource.

Following this structure creates engaging and persuasive videos that drive results.

Unlocking Video Campaign Success

• Views: Indicate the reach of your video.
• Watch Time: Shows how engaging your content is.
• Engagement: Likes, comments, shares, and click-through rates reflect audience interaction.
• Leads Generated: Measure how effectively your video captures potential customers.
• Conversions: Track how many viewers take desired actions, like making a purchase or requesting a demo.

Analyzing these metrics provides insights into what's working and what needs improvement. Use A/B testing to experiment with different video formats, calls to action, and targeting strategies to optimize your campaigns for better results.

Mastering Multi-Platform Video Strategy

Implementing a successful brand Content Video Strategy across multiple platforms requires a tailored approach for each channel.

• Optimize for Each Platform: Adapt your video content and format to suit each platform's audience and technical specifications. For example, short, Engaging Videos perform well on Instagram, while longer, in-depth content might be better suited for YouTube.
• Maintain Brand Consistency: Ensure your brand identity, messaging, and visual style remain consistent across all platforms. This reinforces brand recognition and builds trust with your audience.
• Promote Cross-Channel: Leverage your social media presence, email lists, and paid advertising to promote your videos and maximize reach. Share snippets or teasers on different platforms to drive traffic to the full video.
• Engage with Your Audience: Respond to comments, answer questions, and Foster a Sense of Community around your brand. This keeps viewers engaged and encourages them to return for more content.

A platform-specific approach ensures your videos reach the right audience with the right message at the right time.

Boosting Sales and Support with Video

Brand content videos are a valuable asset for B2B sales and support teams, offering engaging and Effective Communication with prospects and customers.

• Product Demos: Showcase your product's features and benefits in a visually compelling way. For example, a software company can demonstrate how their platform simplifies complex tasks through a screen recording with voiceover.
• Customer Testimonials: Build Trust by featuring satisfied customers. A marketing agency could showcase a client discussing the positive impact of their services on Brand Awareness and lead generation.
• Sales Enablement: Equip your sales team with engaging content. Sales representatives can use product Demo Videos during presentations to highlight key features and benefits.
• Customer Support: Create helpful video tutorials and FAQs. A SaaS company could create a library of video tutorials addressing common customer questions, reducing the need for direct support interactions.

Incorporating videos into your sales and support processes improves customer engagement, shortens sales cycles, and enhances customer satisfaction.

Video Marketing Throughout the Buyer Journey

Brand content videos can be strategically deployed throughout the customer journey to enhance engagement and drive conversions.

• Awareness: Introduce your brand and capture attention. Use Explainer Videos to showcase your expertise and highlight the problems you solve.
• Consideration: Provide in-depth information about your offerings. Use demo videos and case studies to demonstrate the value proposition and address specific customer needs.
• Decision: Address remaining concerns and nudge prospects towards conversion. Use customer Testimonials and Product Comparison videos to build trust and showcase the benefits of choosing your brand.
• Retention: Onboard new customers and nurture relationships. Use Tutorial Videos and welcome messages to provide ongoing support and build customer loyalty.

Aligning your video content with each stage creates a more effective and engaging customer journey.

Building Trust Through Video

Building trust and credibility is crucial for brand success, and videos can be a powerful tool to achieve this.

• Showcase Customer Testimonials: Feature real customers sharing their positive experiences. This builds social proof and demonstrates the value of your product or service.
• Go Behind the Scenes: Offer a glimpse into your company culture and values. This humanizes your brand and fosters transparency, Building Trust with your audience.
• Share Your Expertise: Create thought leadership content that provides valuable insights. This positions your brand as a trusted advisor in your industry.
• Be Authentic and Transparent: Avoid overly promotional language or exaggerated claims. Focus on providing genuine value and building authentic connections with your audience.

By consistently delivering high-quality, informative, and engaging video content, you can establish your brand as a thought leader and build trust with your target audience.

Crafting Winning B2B Video Strategies

• Determine what you want to achieve with your videos. Are you aiming for brand awareness, lead generation, or sales enablement?
• Clear goals guide content creation and distribution.

Know Your Audience:

• Research your target audience's demographics, psychographics, and content preferences.
• This ensures your videos resonate with their needs and interests.

Develop a Content Calendar:

• Plan and schedule your video content in advance.
• This ensures consistency and allows you to align your video content with other marketing initiatives.

Optimize for Search and Discoverability:

• Use relevant keywords and tags to make your videos easily findable.
• This increases the chances of your target audience discovering your content organically.

Promote Your Videos:

• Leverage social media, email marketing, and paid advertising to maximize reach.
• Share snippets or teasers on different platforms to drive traffic to the full video.

Track Your Results:

• Analyze Video Marketing Metrics to identify what's working and what needs improvement.
• Use data to inform your strategy and optimize your content for better results.

How brand content video examples are curated?

We dove deep into brand content videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic brand content videos showcasing real-world brand stories and values.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Brand Consistency Examining adherence to brand voice, tone, and style guidelines.
7.Emotional Connection Determining the video's ability to evoke desired emotions and resonate with the target audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.24% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, brand content video examples 2024, n=12500 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.