Imagine your message, not just heard, but felt. What if your brand resonated so deeply, it became unforgettable? I am here today to show you how, in this article, our focus is on the transformative power of animated explainer videos. We'll explore how these videos create a connection with your audience that goes beyond words.
What we're about to discover is the undeniable impact of animation on engagement and conversion rates. Get ready to see 30 examples that prove the power of visual storytelling, and how it can elevate your marketing to new heights. Let's explore the compelling data that awaits.
Internet video will account for 82% of global consumer internet traffic by 2023.
An overwhelming 96% of marketers concur that videos play a pivotal role in enhancing user comprehension of their product or service.
93% of marketers say they've gotten new business from video content shared on social media.
These statistics highlight the undeniable power of video, especially when it comes to explaining complex ideas and driving conversions. Animated explainer videos offer a dynamic solution, transforming product education into engaging narratives. We've handpicked 30 Attention-grabbing Animated Explainer Marketing Video examples that instantly resonated with us and inspired interest.
The gentle, uplifting melody of the video instantly draws you in, setting the tone for a story about connection and shared purpose. The animation is beautiful, with soft, earthy colors and a hand-drawn quality that feels intimate and authentic. The video masterfully uses visual metaphors to represent the power of community, like the image of women working together to lift the world globe, a powerful symbol of collective strength.
Noonday Collection's Animated Explainer Marketing Video is a perfect example of how to use animation to tell a story that resonates emotionally. The video makes you feel connected to the brand's mission and the women who are part of its community. It's a great example of how to create a video that is both informative and inspiring, encouraging viewers to take action and join the movement. ---
What We Can Learn
Weave visual metaphors into your animation to powerfully convey your message and foster deeper audience connection.
The Euro Wallet by Globitex presents a powerful solution for seamless cryptocurrency transactions. Were immediately drawn into a world where traditional banking falls short, showcasing the limitations of dealing with cryptocurrencies. Then, the introduction of the Euro Wallet, a solution for effortlessly navigating the cryptocurrency landscape, emerges. Their 3D animation combined with a vibrant colour palette sets the stage for a visually captivating experience that leaves us wanting to learn more about the Euro Wallet.
This Animated Explainer Marketing Video delivers an exceptional product demonstration experience. Globitеx brilliantly emphasizes the user-friendly interface and seamless integration with popular cryptocurrency exchanges, effortlessly transforming complex processes into a simple and accessible solution for managing your crypto assets. The video seamlessly blends a clean and minimalist aesthetic with 3D animation, creating a visually engaging experience that highlights the product's core functionalities.
What We Can Learn
Blend clean aesthetics with 3D animation to showcase your product's functionality and captivate your audience, sparking curiosity.
In this animated explainer marketing video, we encounter a familiar struggle: data overload in customer service. Freshdesk Contact Center cleverly uses visuals like a data-filled hourglass and cloud to illustrate the point. We all know the pain of sifting through lengthy recordings and incomplete notes, something the video portrays with relatable character animations.
The solution? Freshdesk introduces post-call transcripts, highlighting their UI and search features. The bright neon colors, upbeat music, and dynamic transitions create an engaging experience while efficiently delivering the message. The call to action Try it now encourages immediate engagement, making this a truly effective piece.
What We Can Learn
Make the call to action prominent and easy to find, encouraging immediate action.
The journey to a smarter customer service experience is here, with Aviator. Imagine the possibilities of a generative AI-powered chatbot that understands and resolves issues with speed and accuracy. This is no ordinary chatbot its a powerful tool that integrates with your enterprise systems and knows where to access the right information, tailoring answers to specific roles and locations.
Aviator is a game-changer, not just for your customers but for your business as well. Elevate the user experience, free up agents, and unlock a world of efficiency by adopting this intelligent solution. OpenTexts Aviator is the answer to a smarter, more connected world, and its here to help you take flight.
What We Can Learn
Craft a concise narrative that highlights the key benefits of your product, sparking viewer interest and engagement.
In just under 40 seconds, this Animated Explainer Marketing Video packs a powerful punch, demonstrating the sheer scale and speed of Google's network infrastructure. We all appreciate the clear explanations and the use of visual metaphors, such as the tree representing Google Cloud services, to make complex concepts readily understandable.
The fast-paced editing and upbeat music create a dynamic viewing experience, leaving a lasting impression of Google's innovative approach to networking. This video is a stellar example of how visual communication can effectively explain technical subjects while maintaining audience engagement.
What We Can Learn
Aim for a concise message; get your point across quickly and efficiently, driving conversions.
The Yggdrash marketing video resonates deeply with us, not only for its exceptional design but also for its clear and compelling message. We appreciate the way complex technical concepts, like Akashic records and branch chains, are presented with such clarity and visual finesse. The strategic use of mockups provides a tangible connection to the user experience. The video masterfully contrasts Yggdrash's transaction processing speed with traditional blockchains, visually demonstrating its superior efficiency. This compellingly communicates the platform's value, while the vibrant color palette and modern typography maintain visual interest throughout.
What We Can Learn
Visually compare your product to competitors, showcasing its advantages and driving conversions.
In this animated explainer video example, the clear, concise delivery of information about Visa Direct grabs our attention. We all appreciate the way the video uses minimalist 2D animation and a vibrant color palette of blue and yellow to create a sleek aesthetic. By visually demonstrating Visa Direct's capabilities through transitions between real-world scenarios, the video emphasizes its relevance to different payment contexts.
From streamlining retail transactions to facilitating international transfers, Visa Direct is shown as a versatile and efficient payment platform. The video effectively conveys the value proposition of faster and more secure payments for businesses and consumers. It subtly showcases the potential for increased revenue and improved customer satisfaction through adopting Visa Direct, making it a compelling case for financial institutions and businesses.
What We Can Learn
Demonstrate the positive impact on users' lives, creating a lasting impression and trust.
We're drawn to the visual narrative in this explainer video for Ateme+. From a rocket symbolizing effortless audience engagement to a world map showcasing global reach, each element resonates deeply. The visual metaphors are striking, effectively conveying the benefits of Ateme+.
In this compact timeframe, we experience the impact of efficient video delivery, infrastructure management, and cost reduction. The eco-conscious message, depicted by solar panels, underlines the brand's commitment to sustainable solutions. We love how Ateme+ positions itself as the future of audience engagement.
What We Can Learn
Tell a story with your visuals. create an emotional connection.
We love the energy of this animated explainer marketing video for PagerDuty! The dynamic visuals and quick cuts perfectly capture the urgency of real-time operations in an always-on world. The use of bright colors and simple, yet effective graphics creates a modern aesthetic that's both eye-catching and informative.
The clever combination of machine automation and human action, depicted through a split-screen visual, is a powerful way to communicate PagerDuty's core value proposition. Its an example of a video that grabs attention and tells a compelling story within seconds, leaving us wanting to learn more about how PagerDuty can help keep our own digital services always on.
What We Can Learn
Bright colors and simple graphics grab attention, making complex topics easy to grasp.
The celebratory spirit of Alation's 10th-anniversary video is infectious. We all connect with the desire to be the best, and this animated explainer marketing video taps into that aspiration perfectly. From the opening shots of iconic athletes to the culminating stadium filled with awards, the message is clear: Alation is a winner.
The visual storytelling is expertly crafted, using dynamic transitions and a vibrant color scheme to maintain audience engagement. Alation effectively conveys its leadership position, presenting the company as the true GOAT of data catalogs. This video celebrates past achievements while setting a compelling vision for the future.
What We Can Learn
Let your brand personality shine through; build stronger connections.
Datasite is a platform that helps investment bankers speed up deal cycles and gain insights. This video showcases how the technology achieves this goal.
Video Design - The video uses a bright, clean, and colorful Animated Video Marketing style, making it engaging and easy to follow. It utilizes 3D animation, clean lines, and geometric shapes to simplify complex concepts. The visual quality is exceptional, with detailed animation and a smooth flow between scenes.
The video effectively communicates the platform's objective through compelling visuals that emphasize the benefits of using the technology. It uses a bright and upbeat tone, reflecting confidence in the product's ability to help investment bankers succeed. The visuals highlight the seamless workflow and ease of collaboration offered by the platform. The animated conveyor belt imagery reinforces the concept of effortless deal progression, showcasing the automated features and how the platform simplifies the process for the user. The use of bright colors and a simple animation style makes the video engaging for its target audience of investment bankers.
Alteryx is a data analytics platform that helps businesses analyze their data and make better decisions. This video is designed to show how Alteryx can be used by a Formula One racing team.
Video Design - This is an Animated Explainer Marketing Video, where the team uses simple visuals that emphasize the brand's logo, the car, and the racetrack. The use of bright colors and quick animations creates a dynamic and engaging tone. The video also features real people in the office and on the racetrack, which adds a sense of authenticity to the story.
The video uses a combination of simple graphics, bright colors, and fast-paced animation to illustrate the benefits of Alteryx, and highlight the key features of the platform. The video animation style and clear visuals are effective in showing how Alteryx can be used to analyze data from various sources, from the cloud to the racetrack. The engaging tone of the video effectively drives the message that Alteryx can help teams turn data into insights.
Shiftgig connects businesses with an on-demand workforce through their mobile platform. The video effectively communicates the goal of connecting businesses with a flexible, reliable workforce, quickly and efficiently. The bright, light tone of the video and the simple animation style make it easy to digest and understand.
Video Design - The animation is simple and straightforward, using a limited color palette of green and blue, highlighting the brand color scheme. The focus is on the functionality of the platform and the visual elements are used effectively to communicate the concept clearly. The visuals convey the convenience of the platform, demonstrating that businesses can easily find the workforce they need.
Animated Video Marketing is a powerful tool for showcasing the ease of use and efficiency of a platform. The video highlights the user-friendly interface of the app and its ability to connect businesses with workers in a matter of clicks.
Amazon is showcasing its Space-D Distrator, Compressor, and Retractor System. The video is designed to illustrate the key features and benefits of this system.
Video Design - This video uses sleek, 3D animated graphics. The video uses a light blue background, clean, minimalist design style. The system is presented in a way that makes it easy to understand its functions. A clear, simple, and consistent visual style is used to explain each key feature.
Animated Video Marketing is a powerful tool for showcasing complex products. The video's clear and simple animation style effectively communicates the product's features and benefits. The bright blue background creates a clean and professional tone, while the animation's smoothness and precise movements highlight the precision of the system. The video's consistent visual style makes it engaging and easy to follow, effectively conveying the system's ease of use and efficiency.
In the fast-paced world of scaling businesses, we all recognize the struggle of managing exploding workstreams, apps, and teams. This Atlassian marketing explainer video brilliantly captures this pain point with its initial flurry of swirling app icons, immediately resonating with viewers. The video seamlessly transitions into showcasing Atlassian as the ultimate solution, promising a centralized platform for staying organized and connected. In less than a minute, Atlassian assures us of a future free from information silos, outdated directories, and those dreaded unproductive meetings.
We love the modern aesthetic, employing a vibrant color palette and dynamic animations that maintain high engagement throughout. The clean UI mockups provide a realistic glimpse into Atlassian's user-friendly interface, enhancing the overall persuasive narrative. The upbeat music and impactful visuals synergistically create a sense of optimism, inspiring businesses to embrace Atlassian as their new teamwork directory.
What We Can Learn
Bright colors and snappy animations keep viewers hooked, making your message stick.
Citrix DaaS is a cloud-based service that provides users with secure access to applications and data, from anywhere on any device. This video is designed to highlight the security features of Citrix DaaS.
Video Design - The video utilizes a clean, minimalist design, incorporating blue and white color schemes with simple line drawings. This style effectively communicates the video's objective. The key points about DaaS are presented in a clear and concise manner, using a simple yet effective visual style.
The visual design of the video reinforces the main points. The blue cloud icon represents Citrix DaaS and appears throughout the video, reminding viewers of the topic. The security features are highlighted using bold lock icons and clear line drawings, emphasizing the focus on security. The clean and minimalist style of the video promotes a sense of trust and professionalism, communicating the reliability and security of the product. This approach makes it easy for the viewer to understand the main points and focus on the key benefits of using Citrix DaaS.
This video is designed to explain the partnership between US Ecology and Smarter Sorting, showcasing how their collaboration revolutionizes waste classification and compliance services for retail.
Video Design - The video uses a simple, modern design style, bright colors, minimalist graphics, and clear typography. Concise animations visually represent concepts like wasted time, compliance, and fees. The animated graphics are sleek and well-designed.
This video is a great example of Animated Video Marketing because it effectively communicates the objective and goal of the partnership. The video employs a positive and informative tone, highlighting the benefits of the partnership and ultimately showcasing the impact of the collaboration.
Dun & Bradstreet provides solutions to manage the chaos of vast amounts of data. This video is designed to explain the importance of managing data in today's digital world.
Video Design - The video showcases a simple minimalist style. The design utilizes bold and vibrant colors, a clean white background and rounded shapes. These elements make it a great Animated Explainer Marketing Video. The graphics convey a clear message using a metaphor of a city, and data points representing customers, partners, and suppliers.
The visual style effectively communicates the message of data management. The clean and modern design of the video creates a sense of professionalism. The colorful visuals help to engage the viewer and make the video more memorable. This tone makes the video ideal for a wide audience of business professionals. This video style reinforces the importance of data in an organization's growth.
We appreciate how this explainer marketing video visually captures the escalating global energy demands and the environmental strain they cause. The use of symbolic imagery, such as a glowing orb representing our energy needs and the Earth held in cupped hands, immediately resonates. The video effortlessly transitions to showcasing Comarch's AI-driven solution, presented as a glowing cube.
We love the elegant way the animation unfolds, revealing a network of interconnected cubes that symbolize optimized energy configurations. This visual representation effectively communicates the core message of efficient network management and resource allocation. The sleek, futuristic aesthetic, combined with a compelling narrative, makes this video a stellar example of how to present complex technical information in a captivating and accessible way.
What We Can Learn
Clear storytelling builds trust; viewers will believe in your product's value.
PerkinElmer is a science-focused company with a rich history of innovation spanning over eighty-five years. This video tells the story of their journey, showcasing their commitment to pushing the boundaries of science.
Video Design - The video uses a combination of still imagery, animation, and text to create a compelling narrative. It starts with black and white imagery of scientists working in laboratories, providing a historical context for the company. The video then transitions to modern color imagery of scientists using products, highlighting the company's evolution and progress. The animation is clean, sharp, and well executed, enhancing the visual appeal and clarity of the message.
This video is a prime example of Animated Video Marketing done right. It's engaging, informative, and visually appealing, leaving the viewer with a strong understanding of the company's legacy and its commitment to scientific advancement. The video's clean and simple design effectively communicates the company's focus on pushing the boundaries of science, inspiring confidence in their dedication to scientific outcomes.
Ascendum Makina specializes in providing solutions for the construction industry. This video introduces viewers to the benefits of the Hill Assist function found in Volvo G Series articulated dump trucks.
Video Design - This animated video marketing piece employs a simple yet effective visual style. The video features a bright and colorful color palette, with vibrant blues, reds, and yellows. The graphics used for the countdown timer and the 1 Dakikada text create a sense of energy and speed, highlighting the quick and concise nature of the video. Simple transitions and animations add a touch of professionalism while keeping the video clean and engaging.
The video effectively communicates the objective through the use of vibrant colors and simple animations. The visual design helps to highlight the functionality of Hill Assist and its potential benefits for truck operators. The use of Hill Assist is explained with clarity and simplicity, making the video easy to understand. The overall tone of the video is professional yet welcoming, conveying the message that Ascendum Makina is dedicated to providing reliable and innovative solutions to its customers.
Cegid is a software company specializing in providing retail solutions to businesses. This particular video is designed to introduce the support Cegid offers its retail customers for improving their skills and maximizing their use of the software.
Video Design - This Animated Explainer Marketing Video starts with simple illustrations of two individuals at their desks, one in the office and one in a store. The video transitions to the blue background. This is a common technique to highlight a message, especially in animated explainer style videos. Then the video shows a series of animated visuals, using simple graphics and a clean style, explaining Cegid's support structure for customers. These graphics are clear and easy to understand, depicting the support available for the Cegid retail software. This style is very much in line with the current trend of explainer style video design, focused on simple graphics and a friendly approachable tone.
The visual design of the video drives the goal of highlighting the strong support system offered by Cegid. Through the use of simple, bright colors, and friendly animations, the tone of the video is both informative and inviting. This helps to reassure potential customers that Cegid offers a supportive and helpful system for using their software.
CareATC is a population health management company that helps employers create a healthier and happier workforce. This video is designed to introduce the company to potential clients and highlight the benefits of using their solutions.
Video Design - The video uses a simple, clean style that is easy to understand and visually appealing. It features bright colors, clear graphics, and a minimalist design that helps create an engaging experience for the viewer. The animation style is a great example of a Animated Explainer Marketing Video, where CareATC is able to communicate their services and benefits in a straightforward and memorable manner.
The use of bright colors and clean graphics helps to create a positive and optimistic tone. This tone is also reflected in the narrator's friendly voice and the overall messaging of the video. The video focuses on the benefits of using CareATC's services and how these solutions can empower employers to create a better workplace for their employees. The video clearly portrays the core values of the company and its unique approach to healthcare management. This combination of design elements helps the video to effectively communicate the company's message and make a lasting impression on viewers.
Clever Devices is a solution that lets you manage both diesel and electric fleets within one system. It's seamless, cost-effective, and integrates easily into your existing infrastructure.
Video Design - The video uses a simple, clean visual style with minimal animation. Flat design graphics and a simple color scheme of blue, white, and gray make it easy to understand. The video starts by showing a row of vehicles, with an electric vehicle driving down the center, symbolizing how the solution can manage a mixed fleet.
Animated Video Marketing is a powerful tool for showcasing the benefits of this solution. The simple graphics and animated elements communicate the value proposition clearly and concisely. The visual style conveys a professional and trustworthy tone, which is essential for attracting the target audience.
Logicom is a distributor of technology solutions. This video is designed to explain the benefits of partnering with Logicom, specifically regarding Cisco Meraki.
Video Design - This is an Animated Explainer Marketing Video that uses simplified line graphics, and the video uses a light green color scheme, a clean minimalist aesthetic. These choices give the video a modern and professional look and feel. The video highlights Cisco Meraki's ability to provide simple, full-stack IT solutions, making it easier for Logicom's customers to manage their cloud-based infrastructure.
The visual style of the video efficiently and effectively communicates the need for simpler solutions and the benefits of using a complete cloud portfolio. The video's clean and simple animation style aligns with the promise of simplified IT solutions, creating a clear and persuasive message about how Logicom's partnership with Cisco Meraki can help customers achieve success and overcome challenges. This video also highlights the ease of use and management of the solution. The tone of the video is confident and informative, suggesting a partner who understands the complexities of today's IT landscape and offers the expertise and solutions needed to succeed in a cloud-driven world.
Strata focuses on cloud security solutions. The video is designed to showcase the company's flexible security consumption model.
Video Design - Strata utilizes simple but effective visual design in the video. The video features a white cloud with isometric icons representing various cloud resources. The icons move and grow in size to show how Strata's solution seamlessly scales with the user's needs. The consistent use of isometric illustrations across the video creates a consistent design that reinforces the brand identity. This video is a great example of a Animated Explainer Marketing Video that communicates the benefits of Strata's approach to cloud security using simple yet engaging visuals.
The use of animation and visual elements reinforces the message that Strata's solution is designed to meet the challenges of cloud security. The video showcases the benefits of a flexible consumption model by demonstrating how it allows for scaling, automation, and cost-effectiveness. The minimalistic visuals and the clear narrative of the video drive the viewer to learn more about Strata's solutions.
Syncsort Connect is a marketplace for music lovers, designed to scale up your business, but selling online can be tricky.
Animated Explainer Video Example - This video uses flat design, simple shapes, and a bright color palette to create an approachable and friendly tone for the brand. The video starts with a simple illustration of a globe with musical notes. The design style is clean and minimalist with rounded corners, which is a common design aesthetic used in many modern Startup Animated Explainer Videos.
Video Design - The animation is simple yet effective and features a combination of illustrations and animated icons to explain the benefits of the platform. The video is designed to engage the viewer with its bright and colorful design, simple animation, and a friendly tone. The video's visual style clearly demonstrates the ease of use and intuitive nature of the platform, emphasizing the benefits of the platform to users. The video uses a simple and straightforward approach to explain the challenges of online selling and how the platform helps sellers overcome these challenges. The video is designed to attract musicians and music gear enthusiasts who are looking for a convenient and reliable platform to buy and sell musical instruments.
Siemens Teamcenter Quality is a cloud-based solution that helps automotive suppliers collaborate efficiently. This video is designed to showcase the benefits of managing quality data and interactions with suppliers.
Video Design - The video uses a minimalist visual design and simple animation, highlighting the core functions of the software. The use of bold, clean lines and a dark blue color palette reinforces the brand's professionalism and technological expertise.
This Animated Explainer for Marketing is effective in communicating the objective of enhancing collaboration between suppliers. The animation style is straightforward, conveying the seamless integration and user-friendly experience of the platform. The tone of the video is confident and reassuring, implying efficiency and effectiveness in managing supplier interactions. The video highlights the benefits of the cloud-based solution, emphasizing ease of data exchange and streamlining of quality management processes.
CSL is a global specialty biotherapeutics company that develops and delivers innovative biotherapies. The video showcases the company's history and commitment to innovation.
Video Design - The video uses a clean and minimalist design style. Simple graphics, such as the timeline and animated characters, are easy to understand. The use of gold and white creates a professional and sophisticated feel, appropriate for Animated Video Marketing that showcases cutting edge science and healthcare.
The visual style effectively communicates the company's dedication to developing life-saving therapies. The animation style is inviting and friendly, while still maintaining a sense of professionalism. The video's tone is optimistic and hopeful, emphasizing the positive impact of the company's work.
WalkMe's Digital Adoption Platform is designed to make any software, website, or app effortless to use. This Animated Video Marketing is designed to highlight the company's value proposition.
Video Design - The video uses a simple yet modern design style featuring a combination of graphic elements and text overlays. It uses a dark blue background with bright blue and pink accents, creating a visually appealing and engaging aesthetic. The clean and minimalist design effectively conveys the promise of making work easier and more productive.
The video uses a simple and straightforward approach to communicate the company's message. It effectively connects the brand's identity to its target audience with its narrative and visual aesthetic. The use of animated graphics helps to illustrate the concept of digital adoption and the company's mission to make it easier for people to use technology. The video is energetic and optimistic, leaving the viewer with a positive impression of the company.
FAQ
How can animated explainer videos help me achieve my specific marketing objectives?
Animated explainer videos clarify complex ideas, boost engagement, and drive conversions. Tailor videos to specific marketing goals, from brand awareness to lead generation.
What are the different styles of animated explainer videos, and which one is best suited for my brand?
Explainer video styles range from 2D character animation and whiteboard videos to motion graphics. The optimal style depends on brand personality and message.
How much does it typically cost to produce a high-quality animated explainer video?
High-quality animated explainer videos typically cost between $1,000 and $6,000, depending on complexity and length. Tailored packages cater to various budgets.
What is the typical production timeline for an animated explainer video?
Production timelines typically span 3 to 8 weeks, depending on project scope and revisions. Transparent communication is maintained throughout.
How can I find a reputable animation studio to create my video?
Seek studios with proven track records, client testimonials, and diverse portfolios. A strong reputation indicates reliability and quality.
What are some best practices for scripting an engaging animated explainer video?
Engaging scripts focus on a single core message, use clear and concise language, and incorporate storytelling.
How can I ensure the video effectively communicates my brand message?
Maintain brand consistency by integrating existing brand assets like logos, colors, and fonts into the video's visual style and messaging.
How can I use existing brand assets (logo, colors, fonts) in the video?
Adapt successful examples by identifying key elements and tailoring them to your specific message and brand, ensuring a fresh approach.
How can I adapt successful explainer video examples to fit my company's needs?
Research industry-specific best practices to ensure the video aligns with audience expectations and effectively communicates value.
What are some industry-specific best practices for animated explainer videos?
Understand your target audience's demographics, preferences, and pain points to tailor the video's style, tone, and messaging for maximum resonance.
How can I ensure the video resonates with my target audience?
Ideal video length varies based on message complexity and platform, but typically ranges from 60 seconds to 2 minutes.
What is the ideal length for an animated explainer video?
Incorporate clear, concise, and visually prominent calls to action strategically placed within the video to maximize conversions.
How can I incorporate a call to action in my video effectively?
Use storytelling to create emotional connections with viewers, making the explainer video more compelling and memorable.
How can I use storytelling to make my explainer video more compelling?
Pre-production involves defining objectives, analyzing the target audience, developing the script, and selecting the visual style.
What are the key considerations for the pre-production phase of an animated explainer video?
Ensure ongoing support for future edits and improvements is available to maintain the video's relevance and effectiveness over time.
How to plan and optimize Animated Explainer Marketing Videos?
Human-Centered Innovation: "Fail faster. Succeed sooner." - Tom Kelley. Advids embraces this iterative approach. For a healthcare client, we developed multiple animated explainer video prototypes, testing each version with target audiences. This rapid feedback loop allowed us to refine the narrative and visuals, resulting in a final product that resonated deeply with viewers and drove a 25% increase in website traffic.
Actionable: Embrace experimentation and iterative design for optimal results.
Purpose-Driven Branding: "Business is a matter of human service." - Milton Hershey. Advids believes in aligning brand values with customer needs. For a non-profit client, we created an animated explainer video highlighting their mission and impact. This emotionally resonant approach led to a 30% increase in donations.
Actionable: Connect with your audience by showcasing your brand's positive impact.
Customer-Centric Approach: "We need to provide vehicles that are desired by our customers." - Ralf Speth. Advids prioritizes understanding the customer journey. For an e-commerce client, we developed an animated explainer video addressing specific customer pain points and showcasing product benefits. This resulted in a 15% increase in sales conversions.
Actionable: Address customer needs and pain points directly in your video narrative.
Marketing with Meaning: "Marketing is not about selling. Marketing is about creating a market." - Hermawan Kartajaya. Advids focuses on building communities around brands. For a food and beverage client, we created an animated explainer video that celebrated their unique brand story and fostered a sense of belonging among their target audience. This resulted in a 20% increase in social media engagement.
Actionable: Build community by sharing authentic brand stories that resonate with your audience.
Reciprocal Value Creation: "The mark of a successful life isn't a long resume, but a long list of lives you've touched." - Adam Grant. Advids believes in creating content that provides genuine value to viewers. For a technology client, we developed an animated explainer video that educated their target audience about a complex technical concept in a simple and engaging way. This resulted in a 10% increase in lead generation.
Actionable: Offer valuable insights and knowledge to your audience through your videos.
Why Advids for Animated Explainer Marketing Video?
At Advids, we create high-quality, original Animated Explainer Marketing Videos designed to achieve exceptional results for your business. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of Animated Explainer Marketing Video effectiveness. 270+ Animated Explainer Videos Created: We've brought to life a diverse range of explainer video projects, showcasing our expertise in this dynamic medium. Trusted by Industry Leaders: From startups to Fortune 500 companies—Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—leading brands trust Advids to tell their stories through animation. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, highlighting our talent, creativity, and dedication to client satisfaction.
The Advids Approach to Animated Explainer Videos:
Customized Animated Explainer Video Solutions: We tailor each project, whether it's a classic explainer video, character animation, or another style, to perfectly match your brand, style, and target audience. Collaborative Process: From concept to completion, we work closely with you, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Animated Explainer Marketing Videos. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action. Cutting-Edge Animated Explainer Marketing Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.
Ready to unlock the potential of Animated Explainer Marketing Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Animated Explainer Marketing Video?
An Animated Explainer Marketing Video is a short, engaging video that uses animation to explain a product, service, or concept in a clear and concise way. These videos are typically used in marketing and sales to educate potential customers, generate leads, and drive conversions. They can take many forms, from whiteboard animations and motion graphics to 2D and 3D animation. They are often used to introduce new products or services, explain how a product works, or address common customer questions. Effective explainer videos are concise, informative, and visually engaging, with a clear call to action.
Explainer videos are a versatile tool that can be used across a variety of marketing channels, including websites, social media, email marketing, and paid advertising. They can be used to educate potential customers about a product or service, build brand awareness, generate leads, and drive sales.
What do top Animated Explainer Marketing Videos have in common?
Engaging Visuals
- Visually captivating and memorable.
Clear Narrative
- Well-structured and easy to follow.
Strong Call to Action
- Directly encourages viewers to take action.
Compelling Story
- Relatable and emotionally engaging.
Character Animation
- Adds personality and relatability.
Motion Graphics
- Dynamic and visually appealing.
Whiteboard Animation
- Simplifies complex concepts.
2D Animation
- Versatile and cost-effective.
3D Animation
- Realistic and immersive.
Kinetic Typography
- Visually impactful and memorable.
Illustration Animation
- Visually appealing and engaging.
Mixed Media
- Combines different animation styles.
What makes Animated Explainer Marketing Video effective?
A captivating Animated Explainer Marketing Video is a powerful tool for communicating effectively and achieving marketing goals. The effectiveness of these videos is driven by a combination of factors that work together to create a compelling and memorable experience for viewers.
Key Elements for Engaging Animated Explainer Marketing Videos
Strong Narrative: A key element in creating engaging Animated Explainer Marketing Videos is a strong narrative that captures the audience's attention and keeps them interested. This narrative should be clear, concise, and easy to follow, using storytelling techniques to make the information more relatable and memorable.
Visual Appeal: The video should also be visually appealing, using animation styles, colors, and music that are appropriate for the target audience.
Methods for Creating Effective Animated Explainer Marketing Videos
Variety of Animation Styles: Use a variety of animation styles to keep viewers engaged and interested.
Compelling Visuals: Incorporate compelling visuals that help to tell the story and make the information more memorable.
Clear and Concise Message: Craft a clear and concise message that is easy for viewers to understand and remember.
Platform Optimization: Optimize the video for different platforms, ensuring that it is easily accessible and engaging for viewers on mobile devices and desktops.
By focusing on these key elements, businesses can create Animated Explainer Marketing Videos that are both informative and entertaining, leaving a lasting impression on viewers and driving positive results.
How long should your Animated Explainer Marketing Video be?
A well-crafted Animated Explainer Marketing Video is a powerful tool for engaging viewers and conveying your message effectively. The ideal length of your video will depend on a number of factors, including the complexity of the topic, the target audience, and the platform where the video will be shared.
Methods for Determining Ideal Length
Methods for determining the ideal length of your Animated Explainer Marketing Video include considering the attention span of your target audience, the amount of information you need to convey, and the platform where the video will be shared. For example, a video shared on social media might be shorter than a video shared on your website. It's important to strike a balance between providing enough information to be informative and keeping the video concise enough to hold viewers' attention.
Pre-Production Questions
What is the primary goal of the video?
What is the target audience?
What is the key message you want to convey?
How complex is the topic?
What is the ideal platform for sharing the video?
What is the average attention span of your target audience?
How much time do you have to create the video?
How to create Animated Explainer Marketing Videos?
A successful Animated Explainer Marketing Video is a powerful tool for engaging viewers, communicating effectively, and achieving marketing goals. The creation of these videos involves a multi-step process that requires careful planning, execution, and optimization.
Methods for Creating Effective Animated Explainer Marketing Videos
Identify your target audience
Define your key message
Choose the right animation style
The video should be visually appealing, engaging, and easy to understand, with a clear call to action. It's also important to optimize the video for different platforms, ensuring that it is accessible and engaging for viewers on mobile devices and desktops.
Pre-production
Define target audience
Develop a clear script
Choose animation style
Select voiceover talent
Design visuals and graphics
Production
Storyboard the video
Create animation
Record voiceover
Add music and sound effects
Edit and finalize the video
Crafting Winning Explainer Videos
A winning strategy for Animated Explainer Marketing Videos starts with a deep understanding of your audience. Conduct thorough research to identify their needs, pain points, and preferred communication styles. This could involve analyzing website analytics, conducting surveys, or studying social media conversations.
Next, define clear and measurable goals for your video. Do you want to increase brand awareness, drive website traffic, or generate leads? For example, a SMART goal could be to increase website traffic from your video by 20% within the first month of its launch.
Finally, craft a compelling narrative that resonates with your audience and clearly articulates your value proposition. This involves developing a strong script that addresses the viewer's pain points, introduces your solution, and highlights its benefits. Don't forget a strong call to action, guiding viewers on the next steps, such as visiting your website or signing up for a free trial.
Animated Styles for Captivating Launches
Animated Explainer Marketing Videos come in various styles, each with unique strengths. Whiteboard animation, for instance, is excellent for simplifying complex concepts by visually illustrating ideas as if drawn on a whiteboard. Motion graphics, on the other hand, use dynamic visuals and text to present data, statistics, and abstract ideas in a captivating way.
2D animation is a versatile style that brings characters and narratives to life, making it ideal for storytelling and evoking emotions. 3D animation offers a more realistic and immersive experience, perfect for Product Demos or showcasing intricate details.
Other styles include kinetic typography, which uses animated text to deliver impactful messages, stop motion, which creates a charming and handcrafted aesthetic using real-world objects, and character animation, which focuses on developing relatable characters to connect with the audience on an emotional level. Illustration animation combines the beauty of hand-drawn illustrations with the power of animation, resulting in visually appealing and engaging content.
Animation Styles for Engaging Product Launches
Different animation styles cater to specific marketing goals. For instance, if you're launching a complex software product, whiteboard animation can effectively break down its features and functionalities in a digestible manner. If you want to showcase impressive growth statistics, motion graphics can visually represent the data in a dynamic and engaging way.
2D animation shines when telling a Brand Story or showcasing a customer journey, as it allows for creative storytelling and character development.
3D animation is ideal for product demos, especially for physical products, as it can realistically showcase the product's design and features.
Kinetic typography can be used to create impactful calls to action or highlight key messages in a promotional video.
Stop motion can add a unique and playful touch to brand messaging, particularly for companies targeting a younger demographic.
Character animation can be used to build Emotional Connections with the audience, making it suitable for explainer videos that require a relatable protagonist.
Illustration animation offers a visually appealing and engaging way to present information, making it suitable for explainer videos, social media content, or educational materials.
Crafting Engaging Explainer Videos
Engaging Explainer Videos start with captivating visuals. Use vibrant colors, dynamic animations, and eye-catching graphics to grab attention and maintain viewer interest. Think about using Visual Metaphors or storytelling techniques to illustrate complex concepts in a memorable way.
Craft a compelling narrative that resonates with your target audience. Address their pain points, introduce your solution as the hero, and Highlight the Benefits they'll experience. Consider developing relatable characters that viewers can connect with emotionally.
Include a clear and concise call to action, guiding viewers on the next steps. Do you want them to visit your website, sign up for a free trial, or make a purchase? Make it easy for them to take action. Don't forget the power of music and sound effects to enhance the emotional impact and engagement of your video.
Strategic Video Placement for Maximum Impact
Key touchpoints are strategic locations where your video can reach and engage your target audience. Your website's Landing Pages are prime real estate for explainer videos. Place them prominently to capture visitor attention, explain your value proposition, and encourage conversions.
Embedding your video within relevant website content can enhance user experience and provide valuable information to visitors exploring specific topics. Social media platforms like Facebook, Instagram, and LinkedIn are powerful channels for sharing your video and expanding its reach. Tailor the video format and length to suit each platform's audience and viewing habits.
Email marketing campaigns can also benefit from incorporating explainer videos. Include a compelling thumbnail and a Clear Call to Action to encourage recipients to click and watch. Remember to A/B test different video placements and calls to action across these touchpoints to optimize engagement and conversion rates.
Crafting Compelling Product Launch Videos
Creating a high-quality Explainer Video requires a blend of technical expertise and creative vision. Partner with experienced professionals, including animators, scriptwriters, and voiceover artists, to ensure a polished final product.
Invest in high-quality visuals, including custom illustrations, high-resolution images, and professional-grade animation software.
Ensure smooth animation and seamless transitions to maintain a professional look and feel.
Optimize your video for different platforms, considering factors like file size, resolution, and playback compatibility.
A video that loads slowly or looks pixelated can deter viewers.
Finally, track key metrics like view counts, watch time, and engagement rates to measure the effectiveness of your video and identify areas for improvement.
Explainer Videos: Your B2B Sales Secret Weapon
Animated Explainer Videos are powerful tools for B2B marketers. They can be used to demystify complex solutions, making technical products or services more accessible to potential clients. For example, a software company could use an explainer video to visually demonstrate how their platform integrates with other business systems.
Showcase the features and benefits of your offerings in action, highlighting their real-world applications and demonstrating how they solve specific business challenges.
Build credibility by incorporating customer Testimonials or case studies into your videos. For instance, a cybersecurity firm could feature a client testimonial discussing how their solution prevented a data breach.
Generate leads and Drive Sales by including clear calls to action, encouraging viewers to visit your website, request a demo, or contact your sales team.
Use explainer videos as educational resources to position your brand as a thought leader and Build Trust with potential clients.
Unlocking Explainer Video Success
Measuring the success of your explainer videos involves tracking key metrics. View counts indicate the reach of your video, while watch time reveals how engaging your content is. Analyze Lead Generation and sales conversions attributed to your video to assess its direct impact on your bottom line.
Track website traffic and conversions originating from your video to understand how viewers interact with your website after watching.
Monitor social media engagement and reach associated with your video, tracking metrics like likes, shares, and comments.
Gather customer feedback through surveys or polls to understand how viewers perceive your video and identify areas for improvement.
Use A/B testing to experiment with different video elements, such as calls to action, visuals, or storylines, to optimize performance and achieve your marketing goals.
Unveiling the Power of Animated Explainer Videos
An Animated Explainer Marketing Video is a short, engaging video that uses animation to explain a complex concept, product, or service in a simple and visually appealing way. These videos are typically used in marketing and sales to educate potential customers, generate leads, and drive conversions.
Explainer videos can take many forms, from whiteboard animations and motion graphics to 2D and 3D animation. They are often used to introduce new products or services, explain how a product works, or address common customer questions. Effective explainer videos are concise, informative, and visually engaging, with a clear call to action.
Unlocking the Power of Animated Explainer Videos
Animated Explainer Marketing Videos offer numerous benefits for businesses. They can significantly Increase Engagement and viewership compared to text-based content, as animation naturally captures attention and makes information more digestible. For example, a study found that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text.
They can also enhance lead generation and sales conversions by clearly explaining your Value Proposition and driving viewers to take action.
Furthermore, explainer videos can improve customer understanding and satisfaction by providing clear and concise explanations of your products or services.
They are a cost-effective and scalable marketing solution that can be easily shared across multiple platforms and repurposed for different campaigns.
How animated explainer marketing video examples are curated?
We dove deep into animated explainer marketing videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic animated explainer marketing videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining the clarity and persuasiveness of the video's core message. 7.Emotional Connection Determining how effectively the video evokes emotion and resonates with the target audience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, animated explainer marketing video examples 2024, n=14500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
