30 Brand Introductory Video Examples To Humanize Your Brand And Build Trust

Brand Introductory Video Examples

1. Boyd

The Boyd Brand Introductory Video is a dynamic showcase of technological prowess and a testament to their century-long legacy. We appreciate how the video effortlessly transitions between futuristic concepts and real-world applications, emphasizing their versatility in tackling evolving challenges.

The integration of AI, space exploration, and medical advancements creates a captivating narrative of progress, amplified by the pulsating soundtrack. Its inspiring to see how Boyd navigates complex industries with confidence, positioning themselves as a reliable partner for groundbreaking innovations.

2. MEDHOST 3D Brand Presentation

The video immediately captures your attention with its playful 3D animation and a superhero theme. You're introduced to a world where healthcare professionals are the true heroes, facing daily challenges with unwavering dedication. Medhost acts as their reliable partner, providing the technology and support needed to overcome obstacles and deliver exceptional care.

The video cleverly uses 3D models and animation to visually represent Medhost's products and services, bringing them to life in a way that is both engaging and informative. It emphasizes the comprehensive nature of Medhost's solutions, from EHR to clinical, financial, and consumer engagement, demonstrating how they seamlessly integrate to enhance workflows, optimize operations, and ultimately improve patient care. This is a Brand Introductory Video that showcases Medhost as a company that not only understands the challenges of healthcare but also provides the tools and resources to overcome them.

3. Cabot Brand Introduction Motion Graphics

What drew me in was the video's ability to translate a complex business into something both relatable and aspirational. The opening sequence is a whirlwind of everyday moments, showing us the interconnectedness of the company's work with our own lives. The video then seamlessly transitions to showcase the company's dedication to innovation and sustainability, using visuals that evoke a sense of hope and progress. The company's commitment to a better future is not simply stated; it is embodied in every frame, making the message both powerful and inspiring.

This Brand Introductory Video transcends a mere corporate message. It's a visual symphony, blending captivating visuals, engaging sound design, and a compelling narrative. It's a glimpse into a company that not only crafts materials but also crafts a better future, leaving viewers with a sense of optimism and a desire to learn more.

4. PerkinElmer Cinematic Brand Introductory Video

A company's history is often a powerful indicator of its future. PerkinElmer's Brand Introductory Video uses historical footage to demonstrate its long-standing commitment to scientific advancement. We see a montage of black and white clips showcasing a journey through the company's past, highlighting its role in groundbreaking discoveries and pioneering technologies. These historical moments solidify the company's position as a leader in the field and remind us of its commitment to innovation.

The message of creating a better world is deeply embedded in the video. We see a diverse group of individuals, from scientists in laboratories to people protecting our planet, working together to make a difference. The video emphasizes that PerkinElmer's impact extends beyond scientific advancement, demonstrating a dedication to the well-being of people and the planet. It's a powerful message, reminding us of the company's commitment to a brighter, healthier future for all.

5. Quantiphi Tech Brand Video Showcase - Increase engagement implicitly

In today's complex world, we're facing bigger challenges than ever before. Quantiphi's Brand Introductory Video captivates us with its dynamic visuals and powerful message. We love the seamless blend of 3D animation and 2D elements, showcasing their expertise across industries from healthcare to retail.

The transformation of a Rubik's cube into the Quantiphi logo is a stroke of genius, perfectly symbolizing their ability to solve complex problems. The compelling voiceover and futuristic music enhance the video's overall impact, culminating in a clear call to action: let Quantiphi solve your challenges together.

6. MSD Careers Simple Brand Introductory Video

The brilliance of this MSD Careers brand introductory video lies in its ability to convey a compelling message within a short timeframe. We love how the vibrant color palette and smooth transitions maintain viewer engagement, while the voiceover seamlessly integrates with the dynamic 2D animation.

This video effectively showcases the company's global impact and dedication to improving patient lives. The clear call to action prompts viewers to learn more about MSD's mission and explore career opportunities within their marketing team.

7. Sanofi Brand Intro Animation Video

We appreciate this brand introductory video for Sanofi Genzyme, tackling the often-overlooked world of rare diseases. It masterfully captures the long and arduous diagnostic journey with relatable imagery of online searches and medical consultations, resonating with viewers. We love how the simple yet compelling 2D animation style keeps us hooked.

The video shifts gears, showcasing the lack of available treatments for many rare diseases while highlighting Sanofi's commitment to transformative therapies. This message, coupled with the video's visual appeal and upbeat music, leaves us feeling informed and hopeful about the future of rare disease research.

8. Excella Animated Brand Introductory Video

In this era of rapid technological advancement, finding a partner who understands your unique needs is paramount. This brand introductory video by Excella showcases exactly why they are the perfect collaborators. We love the way Excella weaves together its core message of problem-solving and evolution with compelling isometric visuals.

The playful pinball metaphor highlights how Excella guides businesses through technology's intricacies, ensuring they not only survive but thrive. The video adeptly communicates their values agile, digital, data, modernization while focusing on providing customers with lasting solutions. Excella promises to help you move forward with confidence, a message expertly conveyed through inspiring design.

9. ExxonMobil Animated Brand Video

In a world increasingly reliant on technology, the threat of cyberattacks looms large. ExxonMobil's brand introductory video effectively captures this reality, using dynamic 2D animation and compelling visuals. We all appreciate how the video highlights the importance of early detection and effective response.


This brand introductory video skillfully demonstrates ExxonMobil's cybersecurity expertise. By showcasing tailored strategies and the dedicated team behind them, the video inspires trust and confidence. The impactful visuals and upbeat music further enhance the message, making a strong case for choosing ExxonMobil for comprehensive digital protection.

10. LGIM Minimal Brand Introductory Video

We're immediately hooked by the relatable opening scene of this LGIM brand introductory video and the stylish animation that unfolds. It smartly conveys the challenge of cutting through marketing clutter while showcasing U as a game-changer. The dynamic visuals and upbeat soundtrack make for a truly compelling watch.

We love the way this video breaks down complex marketing automation concepts into easily digestible steps. From the clear UI mockups to the engaging circuit board animations, it effortlessly demonstrates the value proposition of U. It's a brilliant example of how to create a video that's both informative and inspiring.

11. Avast Animated Brand Intro

Avast is a company that provides internet security and privacy solutions, creating a safer digital world for everyone. This video is designed to communicate the reach and impact of Avast, showcasing how it connects billions of people across the globe.

Video Design - This Brand Culture Idea video is visually engaging with a clean and simple style. Avast uses minimalist line drawings that are playful, fun and vibrant. Bright colors are sprinkled throughout the video, reflecting Avast's friendly and approachable brand. These graphics are simple but effective, bringing the digital world to life with a cartoon aesthetic.

The video uses a variety of animated elements to create a dynamic and engaging experience. Simple and clean lines and vibrant colors are used throughout the video, creating an approachable and friendly tone. Avast's animated graphics are a great example of how to communicate brand culture and the positive impact of a company's solutions. The graphics in the video are consistently appealing and convey the idea of connection, bringing people together through technology.

12. WOOD 2D Animated Brand Video

WOOD is a company that provides software solutions designed to improve effectiveness, efficiency, and safety. The video is designed to showcase how WOOD's services help businesses attract new residents and make life easier for them and their tenants.

Video Design - WOOD's Brand introduction Idea video features a bright and colorful animation style with a focus on graphic design and bright colors. The video features a variety of scenes with simplified characters to illustrate the company's services. The use of bold color and minimalist imagery helps to create a clean and modern look. The video's visual style is visually appealing, and the animation style is effective for conveying complex ideas with a simple and relatable visual language.

The video's visual style communicates WOOD's commitment to making life easier for residents and businesses by highlighting the ease of use of their services, while the animation style helps to create a friendly and approachable tone. The video uses visual design elements to illustrate the benefits of WOOD's services, showing how they can help to attract new residents and make life easier for tenants. The video uses a combination of graphics and animated scenes to convey the ease of use and the wide range of services provided by WOOD. The bright colors and cheerful tone help to create a positive impression and draw the viewer in.

13. NFCForum

NFCForum is a company dedicated to promoting the use of NFC technology. This video is designed to demonstrate the wide adoption of NFC and its applications beyond contactless payments.

Video Design - NFCForum uses a clean and simple design style that is easy to understand and engaging for a broad audience. The use of a simple background and bold text makes the video visually appealing and informative. Each scene has one main element. This creates a visual hierarchy that helps the viewer understand the message. The style is focused on the brand and the product, making it a great Brand Storytelling Advertising Idea video.

NFCForum's video is able to effectively communicate the objective of the video by highlighting the versatility of NFC technology. The video showcases the various applications of NFC through simple visual examples. The tone of the video is informative and positive, creating a sense of optimism and excitement about the future of NFC.

14. Housing Europe

Housing Europe is a non-profit organization focused on affordable housing. The video is designed to highlight the need for affordable housing and advocate for policy changes.

Video Design - The video is a Business Introductory Sample video with a minimalistic design. The video features a circle containing a man in a suit, and different circles with graphics surrounding him, highlighting core modernization, automation, and digital transformation. This video is a good example of using graphics to effectively communicate complex information, along with simple animation. It allows viewers to understand the various stages of a complex business process and its positive impact.

The video's simple animation and graphic design are visually appealing and effective in communicating the message that affordable housing is crucial for the future of Europe. The animation is subtle, yet effective, in highlighting the key elements of the video. The color palette is muted and professional, conveying a sense of seriousness and urgency.

15. Deloitte

Deloitte Alpha Platform is a solution that helps businesses accelerate digital transformation. The video is designed to highlight the benefits of the platform and showcase how it can enable businesses to quickly create new propositions.

Video Design - This video follows a clean and modern design style. It uses 3D animation to depict the challenges of digital transformation and how Deloitte Alpha Platform can help businesses overcome them. The minimalist background, bold color palette, and animation make it a good Brand Identity Ad Sample video.

The video uses a calm and professional tone to speak to its target audience, which is businesses that are looking to modernize their systems and stay ahead of the curve in a fast-paced digital landscape. The visuals help drive the video goal, which is to encourage businesses to explore the benefits of Deloitte Alpha Platform for their digital transformation initiatives. The video emphasizes the ease of use and speed of development offered by the platform, making the platform's Value Proposition clear and engaging.

16. CSL

CSL is a global specialty biotherapeutics company, they develop and deliver innovative biotherapies, the video is designed to showcase CSL's legacy of groundbreaking innovations that have transformed the lives of people worldwide.

Video Design - This Saas Brand Sample video is designed with a clean and modern aesthetic, the video uses flat graphics and animation, it makes the video visually appealing and engaging. The minimal design helps highlight the key information being conveyed.

The video uses a timeline format to illustrate the evolution of CSL's innovation throughout history, this approach helps viewers understand the company's impact over time. It helps viewers understand the company's commitment to innovation, it also evokes a sense of trust and reliability. The video's tone is both aspirational and informative, it helps convey the company's mission to improve the quality of lives of millions.

17. VoltaChem

VoltaChem is a company that focuses on decarbonizing energy and recarbonizing raw materials. This video is designed to inform viewers about VoltaChem's solutions for the chemical industry.

Video Design - This Brand Product Demonstration Example video uses a clean and minimalist design style, with simple white backgrounds and clean, geometric graphics. This emphasizes the focus on the product and solution, rather than a lot of unnecessary detail. The use of 3D animation allows viewers to visualize the key concepts, such as the process of electrochemical reactors, the use of sustainable feedstock, and the integration of renewable energy sources.

The video is able to effectively communicate VoltaChem's mission and solution, as it uses a calm and professional tone. The choice of color palette, animation style, and narrative voice creates a sense of confidence and trust, driving viewers to learn more about VoltaChem's innovative solutions.

18. ManageEngine

ManageEngine is a company that provides solutions for businesses to manage and secure data. This video is designed to emphasize the importance of data backup and recovery for organizations in a rapidly digitizing world.

Video Design - This video is a prime example of a Brand Content Marketing Example video as it utilizes a visually engaging design and a consistent tone throughout. The vibrant colors create a lively feel, contrasting the dark blues and purples used in the background. The use of icons, simple graphics, and animated visual metaphors is effective, capturing the attention of the target audience and making the video more impactful.

The animation style of the video effectively emphasizes the message of data backup and recovery, highlighting potential data loss scenarios. The use of simple, yet captivating graphics and animations allows the message to be delivered in a concise and clear way, ensuring the audience understands the importance of protecting their valuable data. The light and optimistic tone of the video is appealing and relatable. This video style is effectively able to communicate the objective of the video by highlighting the risks associated with data loss. The overall tone of the video is urgent, encouraging viewers to proactively protect their data.

19. Digital Marketing Institute

Digital Marketing Institute is a global leader in digital marketing certification. Their video is designed to help educational institutions, like universities and colleges, navigate the ever-changing landscape of digital education.

Video Design - The video utilizes a simple and engaging visual style, employing a maze metaphor with a green ball representing the educational institution. The ball navigates through a maze of different icons, each representing a key aspect of digital marketing and education. The icons are clean and easily recognizable, adding to the video's overall clarity and professionalism. This video is a great Brand Launch Overview Example video as the visual design effectively communicates the company's message, the importance of navigating the digital landscape and choosing the right path for success.

The video's animation and visual style are clean, modern, and approachable, emphasizing the importance of digital marketing and education. The use of a maze metaphor connects with the target audience, showcasing the complexities and challenges within the industry. This tone makes the video engaging and relatable to educators, allowing them to easily connect with the message of the video.

20. Dun & Bradstreet

Dun & Bradstreet helps organizations understand their data and solve challenges related to managing master data. This video is designed to introduce Dun & Bradstreet's master data solutions and how they can help organizations grow.

Video Design - The video uses a minimalist design style with clean lines, and bright colors. It features abstract graphics that are reminiscent of a city, emphasizing the importance of data for businesses. The use of simple graphics and minimal text creates a clean and modern look that is typical of Top Brand For Website video. The style is visually engaging, and it effectively communicates the message of the video without overwhelming viewers.

The visual style of the video is able to clearly communicate the message of the video by drawing attention to the various challenges organizations face when managing data. The animation is used to represent the way that data can become a source of confusion, but then it is presented as the solution. The video's design and animation style emphasize the importance of using data effectively and accurately, helping organizations to effectively use their data for growth. The tone of the video is positive and optimistic, and it is designed to inspire viewers to embrace the potential of data.

21. Gemalto

Gemalto is a company that specializes in cybersecurity solutions for the commercial drone industry. The video is designed to highlight the company's commitment to building trust within the commercial drone ecosystem.

Video Design - The video uses a combination of animated graphics and drone footage to illustrate the importance of security in the drone industry. Animated graphics are used to explain the various security threats faced by drone operators, while real-world footage demonstrates the vulnerabilities of drones. This creates a Top Brand Launch Demonstration video that is both informative and engaging.

Gemalto uses high-quality graphics and animation to showcase the benefits of using its cybersecurity solutions. The visual style is clean and modern, reflecting the company's commitment to innovation and security. The tone of the video is professional and informative, ensuring that the audience understands the importance of the subject matter. The video's use of dynamic visuals and compelling storytelling makes it a compelling and engaging presentation of the company's services. The video uses a variety of visual elements to communicate the message, including the use of imagery, animation, and drone footage. The video makes use of the visuals to drive the message of security and trust, highlighting the need for reliable cybersecurity solutions for the drone industry.

22. Firebase

Firebase is a platform that helps developers build mobile and web apps. This video is designed to express gratitude towards the developer community and highlight the achievements of the platform in the past year.

Video Design - The video is visually engaging with the use of simple, flat illustrations. The design of the video is a blend of flat design and retro video game aesthetic. It features a distinctive color palette with a vibrant yellow and blue color scheme. The graphics are high quality, and the use of animation helps create a dynamic feel. These elements work together to create a very effective Top Brand Intro Animation video that captures attention and creates a positive impression.

The visual style of the video is able to communicate the objective of the video through its use of simple yet impactful illustrations. The bright color scheme and animation, conveys a cheerful tone, expressing gratitude to the developer community for their trust in Firebase and its services. The video also successfully highlights the growth and success of the platform with the illustration of the number of apps built on the platform. The video successfully drives the video goal of encouraging developers to subscribe to the Firebase channel.

23. FGV

FGV is a global agribusiness company, and this video is designed to promote the company's brand and their role in the palm oil industry.

Video Design - This is a bright and engaging Animated Brand awareness video that utilizes minimalist illustrations and a simple color palette. The use of bold colors like yellow and red combined with simpler greens and blues make it a good Animated Brand Awareness video. The graphics are clean and clear, conveying information concisely.

The visual style of the video effectively communicates the objective of the video, highlighting FGV's role in the palm oil industry. The video's narrative, which describes the company's operations, is presented in a bright and optimistic tone. The animations, such as the growing palm tree and the tractor moving through the palm oil fields, are used to visually depict the company's activities and the company's growth.

24. Comarch

Comarch is a telecommunications company that offers a solution to reduce energy consumption without affecting network performance. This video is designed to highlight the benefits of their service.

Video Design - Comarch has created an engaging Animated brand explainer video. The video features simple yet effective 2D animation, showcasing a clean design aesthetic. The use of vibrant blue hues and a dark background creates a visually appealing and modern look. The animation is straightforward and helps explain the complex concept of sustainable networks in a digestible manner.

The use of animated graphics throughout the video effectively visualizes the problem of rising energy consumption within a network. It also shows how Comarch's solution can help reduce this problem. This ensures that viewers can grasp the company's goal and understand the solution they offer, thus driving viewers to their website. The upbeat tone of the video and the friendly character featured adds to its engaging nature.

25. EQT

EQT is a company specializing in protective footwear. The video is designed to introduce EQT to potential employees, portfolio companies, and other business partners.

Video Design - The video uses simple, clean graphics and minimal text. It has a consistent, minimalist design style and uses a dark blue background with yellow highlights to emphasize the importance of safety and protection. This makes it a great Best Brand Advocate Highlight video that uses visual metaphors. The use of animated icons depicting different industries shows the widespread use of EQT's footwear.

The visual style of the video effectively communicates the objective of showcasing the important work done by EQT's customers. The simple but engaging animation and the use of icons emphasize the global presence of EQT and the brand's commitment to safety and protection. The video has a serious tone, showcasing the critical role EQT plays in ensuring the safety of workers in various industries.

26. Capital One

Capital One is a financial company offering a range of products, and this video is designed to highlight the convenience of their debit card.

Video Design - The visual style of the video uses a cartoon aesthetic, presenting everyday scenarios with bold colors and simple graphics. Cash Town and Convenienceville are portrayed in an animated format using a lighthearted and playful tone. This juxtaposition highlights the benefits of using Capital One's debit card over cash. The video uses simple animation and graphics to represent the everyday purchases that consumers can make with a debit card. This video is a Best Brand Positioning Ad video, showcasing the brand's ability to make financial transactions more seamless.

The video's visual style communicates the objective of the video by showcasing the ease of use and safety of Capital One debit cards, while also emphasizing the convenience of using a debit card over cash. The video uses a lighthearted, engaging tone that connects with viewers on a personal level, promoting the brand's modern and user-friendly approach to financial solutions. The video's narrative and visuals emphasize the convenience of the card, from its streamlined purchasing process to its secure features. It effectively portrays Capital One's debit card as a modern, user-friendly financial tool that simplifies everyday transactions.

27. WalkMe

WalkMe makes using software, websites, or apps effortless. The video is designed to showcase the company's digital adoption platform.

Video Design - The video uses a modern and energetic style. It utilizes bright neon color palettes and employs various transitions. The video displays simplified representations of browser windows. It's a Best Brand Personality Story video that visually highlights WalkMe's ability to simplify complex software. The video uses clean, minimalist graphics, while maintaining a vibrant aesthetic.

The visual style of the video effectively communicates WalkMe's objective of making software usage easier. It also conveys a tone of optimism and innovation, while using animation to showcase the benefits of using WalkMe's platform.

28. CorVel

CorVel develops technology and processes to accelerate risk management for partners. The video is designed to highlight CorVel's commitment to innovation and how it helps address industry challenges.

Video Design - This Animated brand teaser Sample video uses bright, modern graphics. The video uses a clean, minimalist design with bold colors and simplified illustrations. It features a dynamic, animated city skyline that moves and changes. The animation, using simple shapes and bold lines, conveys a sense of progress and innovation.

CorVel's use of simple shapes and graphics, bold colors, and a dynamic design effectively communicates the company's commitment to innovative solutions. The animated city skyline reinforces CorVel's national presence and the positive impact their technology can have on a wide range of partners. The video's tone is enthusiastic, conveying a sense of confidence and optimism in the company's vision and capabilities.

29. Noonday Collection

Noonday Collection is a company that helps women earn an income by creating a marketplace for artisans around the world. This video is designed to encourage viewers to join the Noonday community and become Noonday Ambassadors.

Video Design - This animated video uses a simple, minimal design style. The video is filled with bright colors and features a single character in a variety of backgrounds. This simple design helps to highlight the video's central message. The character in the video is pushing a white globe, which represents the world, while other graphic elements are slowly animated throughout the video. These elements make this an excellent example of an Animated Brand Showcase Sample video.

The video uses visual elements to convey the message of building a flourishing world. The video features a character pushing a globe, which emphasizes the importance of global impact. The combination of color, movement, and simple illustration creates a calming and positive tone, which helps to engage the viewer and communicate the company's mission. The video effectively promotes Noonday Collection as a community that encourages social change.

30. COTI

COTI is a payment transaction network that seeks to combine traditional payments and digital currency. This video is designed to introduce COTI's payment solution as a modern alternative to traditional financial systems.

Video Design - The video uses an animated style and colorful graphics. It takes inspiration from traditional visuals with the use of a cartoon character of a chicken. The graphics are minimalist and simple, yet very engaging. The color scheme of the video is very similar to the logo. The color palette, fonts, and style all contribute to this being a good Brand Teaser Promo Example video, which aligns with the brand's identity.

The visual style of the video effectively conveys the objective of the video. It uses simple animations to highlight the evolution of the payment systems and the transition from traditional systems to modern digital payments. The overall tone of the video is professional and informative, appealing to both technical and non-technical audiences.

How to plan and optimize Brand Introductory Videos?

Prioritize Quality: "Quality is to a product what character is to a man." - Milton Hershey. Advids leveraged this principle for a gourmet food client. We produced a high-definition video showcasing the meticulous preparation and premium ingredients, resulting in a 15% rise in online orders and elevated brand perception among food connoisseurs.

Actionable: Elevate perceived value by showcasing quality through visuals.

Embrace Visual Storytelling: "Design is thinking made visual." - Saul Bass. Advids embraced this for a non-profit client. We used powerful imagery and animation to convey their mission of environmental conservation, evoking empathy and increasing donations by 25%.

Actionable: Communicate effectively by translating abstract concepts into visuals.

Focus on Emotional Connection: "The true test of a conductor is not whether he can give a good performance, but whether he can make the orchestra play better than it knows how to." - Colin R. Davis. Advids applied this to a healthcare client. We created a video highlighting patient stories and positive outcomes, fostering trust and driving a 10% increase in patient inquiries.

Actionable: Evoke authentic emotion to build rapport and resonate with viewers.

Understand User Needs: "Prototypes are meant to be thrown away." - Braden Kowitz. Advids used this approach for an e-commerce client. We tested various video iterations with target customers, refining the messaging and visuals based on feedback. This resulted in a 18% improvement in click-through rates on product pages.

Actionable: Refine messaging through iterative testing and user feedback.

Adapt to the Digital Landscape: "What the Net seems to be doing is chipping away my capacity for concentration and contemplation." - Nicholas Carr. Recognizing this, Advids created concise, engaging brand introductory videos for a mobile gaming client, optimized for mobile viewing and social media sharing. This led to a 22% increase in app downloads.

Actionable: Optimize content format for platform and audience consumption habits.

Why Advids for Brand Introductory Video?

At Advids, we create high-quality, original Brand Introductory Videos designed to achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective introduction.

Why Choose Advids?

Experience & Expertise: With 12+ years and over 3400 successful projects, we understand what makes a Brand Introductory Video effective. Our 109+ five-star Google reviews speak to our commitment to client satisfaction.
Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life.
Dedicated to Brand Introductory Video: We've crafted over 320 impactful Brand Introductory Videos, helping businesses make a strong first impression.

Our Creative Process:

Collaborative Approach: We work closely with you from concept to completion, ensuring your vision is at the heart of the final product.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful Brand Introductory Videos.
Customized Solutions: We tailor each Brand Introductory Video to your specific needs, whether you require explainer videos, character animations, or other styles.

Leveraging the Latest Technology & Trends:

Cutting-Edge Technology: We utilize industry-leading software and techniques to create visually stunning and impactful videos.
Creative Storytelling: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action.


Ready to unlock the potential of Brand Introductory Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Brand Introductory Video?

A Brand Introductory Video is a short, engaging video that introduces your company, its mission, values, and offerings to a wider audience. It's a powerful tool for building brand awareness, establishing credibility, and connecting with potential customers on an emotional level.

These videos are used across various marketing channels, including websites, social media platforms, email campaigns, and online advertising. They can be used to launch new products or services, showcase company culture, or simply introduce your brand to a new audience.

What do top Brand Introductory Videos have in common?

What makes Brand Introductory Videos effective?

A captivating Brand Introductory Video is a powerful tool for building brand awareness and connecting with potential customers. The effectiveness of these videos is driven by their ability to capture attention, convey information clearly, and create an emotional connection with viewers.

A compelling Brand Introductory Video is designed to make a lasting impression, leaving viewers with a positive perception of your brand and its offerings. These videos are often short and engaging, featuring a clear call to action that encourages viewers to take the next step, whether it's visiting your website, signing up for a newsletter, or making a purchase.

How long should your Brand Introductory Video be?

A successful Brand Introductory Video is a balance between conveying your message effectively and keeping viewers engaged. The ideal length will vary depending on the specific goals of your video and the platform where it will be shared.

A shorter video, typically under 2 minutes, is ideal for platforms like Instagram and TikTok, where attention spans are shorter. Longer videos, up to 5 minutes or more, might be suitable for your website or YouTube channel, where viewers are seeking more in-depth information.

Pre-Production Considerations

How to create Brand Introductory Videos?

Creating a Brand Introductory Video involves a structured process that ensures a compelling and effective outcome. The process begins with careful planning and pre-production, followed by production and post-production phases.

A well-executed Brand Introductory Video is a powerful tool for building brand awareness, establishing credibility, and connecting with potential customers. By following a structured process and incorporating best practices, you can create a video that effectively communicates your brand's message and drives desired results.

Pre-Production

Production

Captivate Your Audience: Visual Hooks for Product Launches

A captivating Brand Introductory Video hinges on a strong hook that instantly grabs the viewer's attention. Consider starting with a thought-provoking question that directly addresses your target audience's pain points or aspirations. For instance, a brand promoting healthy meal kits could ask, Struggling to find time for healthy cooking? This immediately resonates with busy individuals seeking convenient solutions.

Statistics can also be incredibly effective hooks. Imagine a video for a cybersecurity firm opening with, Did you know that a cyberattack occurs every 39 seconds? This instantly establishes the urgency and relevance of their services.

Visually, consider a time-lapse of a seed sprouting into a vibrant plant for a brand focused on organic gardening. This visually represents growth and aligns perfectly with their brand message.

Engaging visuals throughout the video are equally crucial. High-quality product shots interspersed with authentic behind-the-scenes glimpses of your team can Build Trust and connection. Animations can simplify complex concepts, making your message easily digestible. Maintaining a consistent visual style, whether it's minimalist or vibrant, reinforces your brand identity and creates a cohesive, professional feel.

Spread Your Launch Video Far and Wide

After crafting a compelling Brand Introductory Video, promoting it effectively is key. Social media platforms offer a powerful launchpad. Start with a captivating thumbnail – a visually appealing still image with bold text that accurately reflects your video's content. This can significantly boost click-through rates.

• Leverage the power of various social media platforms. Share your video on Facebook, Instagram, Twitter, and LinkedIn, tailoring your captions and hashtags to each platform's unique audience. For instance, use Instagram Reels for short, engaging snippets and LinkedIn for a more professional, in-depth approach.
• Paid social media advertising allows for targeted reach. Platforms like Facebook and Instagram enable you to define your audience based on demographics, interests, and online behavior, ensuring your video reaches the most receptive viewers.
• Don't underestimate email marketing. Embed your video in newsletters and promotional emails, driving traffic to your website or a dedicated landing page.
• Explore online communities and forums related to your industry. Sharing your video in relevant discussions can introduce your brand to a highly engaged audience already interested in your niche.

Beyond Views: Measuring Launch Video Success

While views, likes, shares, and comments provide a basic understanding of your video's reach and engagement, delving into Advanced Metrics offers a more comprehensive picture of its success.

• Analyze website traffic generated by your video. Track the number of viewers who visit your website after watching, indicating its effectiveness in driving traffic and potentially leading to conversions.

• Measure lead generation. Track how many viewers sign up for your newsletter, download a resource, or request a demo after watching the video. This demonstrates its ability to capture leads and nurture potential customers.

• Analyze sales conversions. If applicable, track purchases or sign-ups directly attributable to the video, providing a clear measure of its impact on revenue generation and demonstrating a tangible return on investment.

• Segment your audience to understand how different demographics respond to your video. This allows you to tailor future content and targeting strategies for optimal results, ensuring you're reaching the right people with the right message.

• Finally, don't underestimate qualitative feedback. Encourage viewers to leave comments and reviews, providing valuable insights into their perceptions and preferences. This feedback can inform future video content and overall brand strategy.

Brand Videos: Crafting Your Launch Story

Different types of Brand Introductory Videos cater to specific marketing objectives. Product Demonstration Videos are ideal for showcasing the features and benefits of a new product, effectively communicating value and encouraging purchase consideration. For example, a tech company launching a new smartphone could create a video highlighting its camera capabilities, sleek design, and user-friendly interface.

Customer Testimonial Videos Build Trust and Credibility by showcasing real-life experiences. Hearing positive feedback from satisfied customers can significantly influence purchase decisions. A fitness app could feature Testimonials from users who have achieved their fitness goals using the app, inspiring others to join.

Behind-the-scenes videos offer a glimpse into your company culture, values, and the people behind your brand. This humanizes your brand, fostering a stronger connection with your audience. A craft brewery could create a video showcasing their brewing process, highlighting the passion and expertise of their brewers.

Explainer videos simplify complex concepts, making them easily understandable for your audience. This is particularly effective for businesses with technical products or services. A software company could use an Explainer Video to demonstrate how their software simplifies complex data analysis, making it accessible to a wider audience.

Company Culture Videos showcase your work environment, team dynamics, and values. This helps attract top talent and resonates with customers who align with your brand ethos. A tech startup could create a video showcasing their collaborative work environment, highlighting their commitment to innovation and employee well-being.

Captivate with Visual Storytelling

A visually appealing and emotionally engaging Brand Introductory Video is crucial for capturing attention and leaving a lasting impression. Start with high-quality visuals. Invest in professional videography, captivating animations, and eye-catching graphics to elevate your video's aesthetic appeal. Consider using cinematic shots, vibrant colors, and dynamic transitions to create a visually stimulating experience.

Craft a consistent visual style that reflects your brand's personality and resonates with your target audience. Whether it's vibrant and energetic or minimalist and sophisticated, consistency is key. For example, a brand targeting a younger audience might use bold colors and fast-paced editing, while a luxury brand might opt for a more refined and elegant aesthetic.

Music and sound effects play a crucial role in enhancing the emotional impact of your video. Choose a soundtrack that complements your brand's tone and evokes the desired emotions. Uplifting music can create a sense of excitement, while calming music can evoke a sense of tranquility.

Storytelling is paramount. Craft a compelling narrative that connects with viewers on an emotional level, making them feel something and forging a memorable connection. This could be a story of overcoming adversity, achieving a dream, or simply showcasing the positive impact of your brand on people's lives.

Making Your Launch Video Inclusive

Creating an inclusive and accessible Brand Introductory Video is essential for reaching a wider audience and ensuring everyone feels included. Here are some best practices to consider:

• Provide closed captions and transcripts for viewers who are deaf or hard of hearing. This allows them to fully experience your video's content and understand your message.

• Use a variety of visual aids, such as infographics and animations, to convey information in a clear and concise way. This benefits viewers with cognitive disabilities or those who prefer visual learning, making your video more accessible and engaging for a wider audience.

• Offer the video in multiple languages to reach a global audience. This demonstrates your commitment to inclusivity and expands your brand's reach, allowing you to connect with customers from diverse backgrounds.

• Ensure your video player is accessible. Choose a player with keyboard navigation and screen reader compatibility for viewers with motor or visual impairments. This ensures that everyone can easily navigate and control the video playback.

By incorporating these best practices, you create a Brand Introductory Video that is accessible to all, regardless of their abilities or language, fostering a sense of inclusivity and respect for your diverse audience.

Mastering the Art of Brand Intro Videos

Creating a compelling Brand Introductory Video requires careful planning and execution. Avoiding common pitfalls can significantly enhance its effectiveness and impact.

• Avoid making the video too long. Attention spans are short, so keep your video concise and to the point, ideally within 2 minutes. Focus on delivering your key message effectively without unnecessary fluff.
• Don't overwhelm viewers with too much text on screen. Keep text minimal and use visuals to convey your message whenever possible. Visuals are more engaging and easier to process than large blocks of text.
• Always include a clear call to action. What do you want viewers to do after watching your video? Make it clear and easy for them to take the next step, whether it's visiting your website, signing up for a newsletter, or making a purchase.
• Never compromise on video and audio quality. Invest in professional equipment or services to ensure your video is polished and engaging. Poor video or audio quality can detract from your message and make your brand appear unprofessional.
• Avoid using overly generic stock footage or music. Opt for visuals and audio that align with your brand's personality and resonate with your target audience. Generic content can make your video feel unoriginal and forgettable.

Crafting Your Perfect Launch Video Length

Determining the ideal length and format for your Brand Introductory Video is crucial for maximizing its impact and engagement. Consider your target audience's attention span and viewing habits. Shorter videos, typically under 2 minutes, tend to perform better on platforms like Instagram and TikTok, while longer videos might be suitable for your website or YouTube channel where viewers are seeking more in-depth information.

Consider the complexity of your message and the amount of information you need to convey. A simple brand introduction might require a shorter video, while a more detailed product demonstration might necessitate a longer format. For example, a 30-second video might be sufficient to introduce a new logo, while a 2-minute video might be needed to explain the features of a new software product.

Consider the platform where you plan to share your video. Different platforms have varying video length limits and aspect ratio requirements. Optimize your video accordingly for optimal viewing experience. For instance, vertical videos are ideal for Instagram Stories, while horizontal videos are better suited for YouTube.

Experiment with different formats, such as vertical videos for Instagram Stories, square videos for Facebook feeds, and horizontal videos for YouTube, to see what resonates best with your audience. Analyze your video performance metrics to determine which formats are driving the most engagement and conversions.

Crafting Your Brand's Unique Story

In a competitive market, your Brand Introductory Video is a prime opportunity to highlight your unique selling proposition (USP) and set yourself apart. Begin by clearly articulating your USP. What makes your brand special? What problems do you solve that others don't? Once you have a firm grasp of your USP, weave it into the fabric of your video's narrative.

Use Compelling Visuals to demonstrate your USP in action. If your USP is speed and efficiency, Showcase Your Product or service streamlining a complex process. If it's sustainability, highlight your eco-friendly practices and their positive impact. For example, a food delivery service could showcase their fast delivery times and user-friendly app interface.

Craft a concise and memorable tagline that encapsulates your USP. This tagline should be prominently featured in your video and across your marketing materials for consistent brand messaging. For example, a shoe company known for comfort could use the tagline Walk on clouds.

Don't be afraid to showcase your personality. Injecting humor, warmth, or a unique visual style can make your brand more memorable and relatable. For example, a brand targeting a younger audience might use bold colors and playful animations to convey their brand's energy and creativity.

Make Your Brand Launch Video Unforgettable

Humor and Storytelling are powerful tools for forging Emotional Connections with viewers in a Brand Introductory Video. Storytelling provides a framework for engaging viewers on an emotional level. Craft a Narrative that resonates with your target audience, featuring relatable characters and situations. This could be a story of overcoming a challenge, achieving a goal, or simply showcasing the everyday impact of your brand.

Humor, when used appropriately, can make your brand more approachable and memorable. Injecting humor into your video can take various forms, from witty dialogue and unexpected situations to relatable scenarios that elicit a chuckle. For example, a brand selling pet products could use humorous scenarios of pets interacting with their products.

When incorporating humor, it's crucial to ensure it aligns with your brand's tone and target audience. Avoid humor that could be perceived as offensive or insensitive. Test your humor with a focus group to ensure it resonates with your intended audience.

By skillfully weaving humor and storytelling into your Brand Introductory Video, you can create a more engaging and memorable experience for viewers, fostering a positive emotional connection with your brand and increasing the likelihood of sharing and positive word-of-mouth.

Case Study: Levi's"Live in Levi's" Campaign

Objective: To create a memorable and engaging brand experience that resonated with Levi's target audience of young adults.

Strategy: Levi's launched a multi-platform campaign featuring a series of short, visually stunning videos showcasing individuals living their lives authentically in Levi's clothing. The videos were designed to evoke a sense of freedom, individuality, and self-expression.

Execution: The Live in Levi's campaign utilized a variety of video formats, including short-form content for social media, longer-form documentaries, and behind-the-scenes footage. The videos featured diverse individuals from different backgrounds and walks of life, all united by their shared love of Levi's.

Results: The campaign was a resounding success, achieving a significant increase in brand awareness and engagement.

• Social Media Engagement: Levi's saw a 20% increase in social media engagement across platforms, with viewers spending an average of 3 minutes watching each video.
• Website Traffic: The campaign drove a 15% increase in website traffic, with users spending more time browsing Levi's products and collections.
• Sales: Levi's experienced a 10% increase in sales of the featured clothing items, demonstrating the campaign's effectiveness in driving consumer purchasing behavior.

Key Takeaways: The Live in Levi's campaign highlights the power of video to create a memorable brand experience. By showcasing real people living authentically in Levi's clothing, the campaign resonated with the target audience and fostered a sense of connection with the brand.

Case Study: Nike"Just Do It" Campaign

Objective: To inspire and motivate athletes of all levels to achieve their fitness goals.

Strategy: Nike launched a Multi-platform Campaign featuring a series of video ads showcasing athletes from diverse backgrounds and disciplines, all united by their dedication to pushing their limits. The ads were designed to be emotionally engaging and inspiring, with a focus on the power of perseverance and determination.

Execution: Nike utilized a variety of video formats to promote the Just Do It campaign, including short-form content for social media, longer-form documentaries, and behind-the-scenes footage of athletes training. The videos featured a mix of professional athletes and everyday individuals, demonstrating that anyone can achieve their fitness goals with dedication and hard work.

Results: The Just Do It campaign was a global success, achieving significant brand awareness and driving sales.

• Brand Awareness: The campaign generated over 5 billion social media impressions, with users sharing the inspiring stories of the featured athletes.
• Sales: Nike experienced a 15% increase in sales of its athletic apparel and footwear, demonstrating the campaign's effectiveness in driving consumer purchasing behavior.

Key Takeaways: The Just Do It campaign highlights the power of video to connect with a target audience on an emotional level. By showcasing the stories of real people achieving their fitness goals, Nike inspired and motivated viewers to pursue their own aspirations.

How brand introductory video examples are curated?

We dove deep into brand introductory videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic brand introductory videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Brand Storytelling Examining the effectiveness of conveying the brand's origin, mission, and values.
7.Emotional Connection Determining how well the video evokes emotion and connects with the target audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, brand introductory video examples 2024, n=13636 videos within duration <3 mintues, across industries.