Picture this a digital Statue of Liberty built with endless scrolling. That's what we're up against, folks! Marketing today is like shouting in a crowded stadium, but 3D animated product videos are your megaphone. They're not just shiny and new; they're the key to unlocking engagement in a world drowning in content. A picture is worth a thousand words, but a 3D video? Priceless. Ready to see the numbers that prove it?
- Mobile-first Video Ads Account for 50% of Facebook's Ad Revenue.
- Product videos took the lead as the most common type of video content, accounting for 43% of all videos created.
- There was a whopping 254% jump in businesses offering closed captions in 2023 over the previous year.
These numbers highlight the dominance of video, particularly product-focused content, and the growing importance of accessibility. 3D animated product videos offer a dynamic solution, combining engaging visuals with clear explanations to reach a wider audience. Let's dive in and explore 30 Inspiring 3D Animated Product Video examples to unlock actionable insights and ignite your video marketing strategy.
1. GE 3D Product Demo Video
Duration : 2 minutes and 6 seconds
GE's RSTi-EP is a new, high-performance I/O solution designed to meet growing demands in industries. The video is designed to demonstrate the benefits of RSTi-EP, highlighting its capabilities and features.
Video Design - The video features a 3D Animated Guide video style, showcasing the physical design of the RSTi-EP with clear, concise animations. Each animation is accompanied by voiceover narration that explains the benefits of RSTi-EP, highlighting its high density, intuitive integration, and wide ranGE of communication options. The 3D animation style effectively communicates the product's complexity, simplifying the messaGE for viewers with an engaging visual experience.
The video's design effectively communicates the RSTi-EP's capabilities and benefits with a straightforward approach. The use of 3D animation and voiceover narration creates a clear, informative, and engaging experience for the viewer, leaving a strong impression of RSTi-EP's potential to address complex industry requirements. The video's design and narrative demonstrate a clear understanding of the target audience's needs. The tone is confident and informative, creating trust in the brand.
2. ELHA 3D Industrial Animation Video
Duration : 2 minutes and 44 seconds
ELHA specializes in creating large horizontal machining centers, like the SMX 5239, that excel in size, stability, and flexibility. The video is designed to showcase the various features of this machine, specifically for machining large parts for tooling machines.
Video Design - This 3D animated sales video illustrates the key aspects of the SMX 5239, utilizing a clean and simple design aesthetic. A light gray background, coupled with the use of clear white models, allows for focused attention on the key design elements, such as the movable stand and the rotating, hydrostatic bearing round-table, while highlighting the machine's capabilities. The animated presentation of the machine's features is both engaging and informative, emphasizing the ease with which it can be used.
The video's visual style and the smooth, precise animations of the machine's movements create an air of confidence and precision, effectively communicating the product's capabilities. The video successfully showcases the ELHA SMX 5239's capabilities, offering a clear understanding of its complex design features, and conveying its high-quality performance to a technical audience.
3. Duerr Dental
Duration : 1 minute and 28 seconds
Duerr Dental is a dental equipment company that offers a wide range of products, including the VistaVox S and VistaVox S Ceph CBCT machines. The video is designed to showcase the benefits and features of the VistaVox S CBCT.
Video Design - The video is a 3D animated walkthrough Sample video. The video uses a simple yet sophisticated design style. The product is presented in a sleek and modern way. The 3D animation is high quality, the graphics are sharp, and the colors are muted and calming. The animation shows the VistaVox S in a dark background with a blue highlight, which creates a sophisticated and professional tone.
The video uses visuals to highlight the key features of the product, including its speed, low dose, and ability to produce jaw shaped 3D volumes. It also shows the user interface of the machine, which is simple and easy to use. The video is engaging and informative, and it effectively communicates the benefits of the product to potential customers. The tone of the video is confident and professional.
4. Expleo
Duration : 2 minutes and 40 seconds
Expleo developed an all-in-one box cybersecurity testing platform for the mobility sector. The video is designed to introduce the audience to the new cybersecurity testing platform, the ExpleoSmeeta Briefcase.
Video Design - The video incorporates a 3D animated style. It uses bright, vibrant colors, and 3D graphics. It's a Best 3D Animated Visualization video that incorporates bold colors and a 3D animated character to bring the platform to life. The video features the ExpleoSmeeta Briefcase with a close-up view of its various components, such as the antennas, buttons, and the red Engine Start button.
The visual design of the video helps communicate the objective of the video which is to introduce the new cyber-resilience testing platform. The 3D animated style, the use of bold colors, and the visual representation of the platform's components help draw the audience's attention. The video uses a sophisticated and technical tone to appeal to engineers and cybersecurity professionals working in the mobility sector. The overall design emphasizes the product's portability and functionality. It emphasizes the role of cybersecurity in the mobility sector and the importance of testing.
5. DELL 3D Product Visualization Video
Duration : 2 minutes and 16 seconds
DELL PowerStore is a data storage system designed to help organizations manage their data. The video is designed to introduce DELL PowerStore and the features that make it a great storage solution.
Video Design - The video is a Software Launch Product video that uses minimal text, but many visual elements. The design style is clean, modern, and professional. It uses simple geometric shapes like hexagonal grids and lines, to represent the core aspects of the product. These visual elements are combined with a simple, minimalist background that keeps the focus on the product.
The graphics, animations, and visual design work together to drive home the video goal which is to highlight the key features of DELL PowerStore. The video has an energetic and optimistic tone that makes the product seem cutting-edge and desirable. It gives the impression that the product can solve the complex challenges that organizations face with their data. The video effectively communicates the benefits of DELL PowerStore with a clear and concise presentation that will likely resonate with the intended audience.
6. Samsung
Duration : 1 minute and 16 seconds
Samsung is a technology company that is innovating the way we pay with their new Biometric Card IC. This video is designed to highlight the features, benefits, and future applications of this new technology.
Video Design - The video uses a Top 3D Animated Demonstration video style. It's sleek and minimal, emphasizing the sleek design of the chip, card and technology. Animated graphics of the card's components like the fingerprint sensor, Secure Element, Secure Processor, and the algorithm, are cleanly separated, showcasing the unique components. The video uses close-up shots, highlighting the detail and precision of the components.
This video effectively communicates the potential of the new technology with its clear animation and visual storytelling. The video shows the key features of the card with 3D graphics that enhance the understanding of its components and functionality. The straightforward and informative nature of the video underscores the security and convenience offered by this technology. The neutral tone highlights the future of biometric cards and the ease of their design and usage.
7. AEL
Duration : 1 minute and 48 seconds
AEL is a leading provider of lighting solutions for the utility industry. The video is designed to showcase the features of AEL's 75LED utility floodlight.
Video Design - This video is a Top Saas Animated Product video. The video starts with a minimalist 3D animation of the floodlight, showcasing its sleek and compact design. The use of a dark background and simple animation enhances the clean and modern aesthetics of the product. The video transitions to showcasing multiple floodlights, highlighting the various features and specifications. The use of 3D animation helps to effectively depict the product's functionality and unique features.
The visual style of the video effectively communicates the objective, which is to showcase AEL's new 75LED utility floodlight. The video's use of 3D animation, minimalist design, and clean aesthetics portrays a product that is innovative, robust, and reliable. The fast-paced nature of the animation evokes a sense of excitement and highlights the efficiency of the product. The video's tone is confident and professional, reflecting AEL's commitment to providing high-quality products for the utility industry.
8. BASF
Duration : 5 minutes and 53 seconds
BASF is a chemical company that develops and provides solutions for the oil value chain. This video is designed to demonstrate BASF's expertise and highlight its diverse product portfolio for refineries.
Video Design - This video is a fantastic example of a Top Technology Product video because of its effective use of animation, typography, and color. The black background and 3D blue and black spheres represent chemical composition while glowing white lines connect them, which represent their interaction. A bold and clear white typeface is used for information, creating a modern and engaging style.
The visual style of the video effectively communicates BASF's scientific expertise and its ability to provide innovative solutions for refineries. The minimalist design is sophisticated and professional, aligning with BASF's brand identity. The video narrative focuses on the importance of understanding complex structures, emphasizing the need for meticulous attention to detail in this sector. The use of animation helps explain intricate concepts in a simple and engaging manner. The overall tone is authoritative and reassuring, conveying BASF's confidence in its ability to meet the needs of its customers.
9. ABB
Duration : 1 minute and 37 seconds
ABB Robotics Ecosystem Program is a suite of automation tools that simplify automation. The video is designed to demonstrate the ease of use and wide range of applications of ABB robots.
Video Design - This is a Product Content Sample video, and it is primarily focused on showcasing the features and capabilities of ABB robotics. The video utilizes 3D animation for a clean and professional look, focusing on the product's functionality. The design choice aligns with the brand's aesthetic, which is known for its minimalist and technical approach, creating an engaging experience.
The video successfully communicates the ease of use and flexibility of ABB robots, highlighting the key benefits of the ABB Ecosystem Program. The use of 3D animation provides a clear and concise visual representation of the robots in different applications. The clean design and focused message effectively promote the brand's value proposition, resulting in an effective and informative product content sample video.
10. CooperVision
Duration : 1 minute and 40 seconds
CooperVision is a company that manufactures and distributes contact lenses. This video is designed to showcase their Aquaform® Technology, a material used in their contact lenses that provides natural wettability and incredible comfort.
Video Design - The video uses simple line art graphics. It uses three dimensional style animation. The video features simple lines and shapes. It is an excellent example of a Best 3D Animated Intro video. The designs are clean and clear, and the animations are smooth and engaging. The video's style is very visual and emphasizes the key features of the technology.
The video combines vibrant colors with simple graphics to depict the benefits of Aquaform® Technology. This visual style allows the company to effectively communicate the goal of the video, which is to highlight the incredible comfort and natural wettability of their contact lenses. The video uses a positive and upbeat tone, which helps to build trust with viewers and emphasizes the positive experience associated with wearing CooperVision contact lenses.
11. NanoSight 3D Product Micro-World Video
Duration : 1 minute and 29 seconds
NanoSight is a company that specializes in nano particle tracking analysis. This video is designed to introduce the NanoSight Pro, a product that offers quick and easy access to high resolution size and concentration data.
Video Design - The video opens with captivating visuals of nanoparticles moving and interacting. This instantly grabs the viewer's attention, highlighting the subject of the video. The smooth animation of the product and the use of graphic elements showcase the company's technological expertise. The inclusion of the tagline, Quick and easy access to high resolution size and concentration data is essential, further emphasizes the benefits and value proposition of the NanoSight Pro. The video is a good Product Production Idea video because it focuses on highlighting the product and showcasing its capabilities with compelling graphics and animation.
The video skillfully uses visuals to communicate the importance of precise measurement and data in nanotechnology. The clean, sleek design and the combination of visuals and text create a sophisticated and informative tone. The graphics and animations are high quality, engaging the viewers and making them understand the value of the product. The video effectively showcases the NanoSight Pro as a powerful tool for scientists and researchers working in various industries.
12. BIOTRONIK Minimal 3D Product Video
Duration : 1 minute and 37 seconds
Need a 3D animated product video that resonates with your audience? BRCGS nails it with this example showcasing their unique training resources. It tackles the universal desire for globally recognized credentials by emphasizing the BRCGS Professional scheme.
The video's dynamic animations, paired with concise voiceover narration, create a compelling narrative. It effectively conveys the value proposition and drives viewers to explore their website for approved training partners.
13. GeoSLAM 3D Product Highlight Video
Duration : 1 minute and 11 seconds
GeoSLAM is a company that makes mobile mapping solutions. This video is designed to showcase the company's ZEB family of products that utilizes SLAM technology.
Video Design - The video uses a bright, 3D animated demo product idea video style, that focuses on the company's products. The video uses bright colors, minimal text, and simple animations to help demonstrate the technology.
The video style effectively communicates the objective of the video. The use of 3D animation helps to make the video engaging and approachable. The animation style is modern and clean and helps to keep the viewer engaged by showing how the GeoSLAM ZEB product works.
14. BenQ 3D Product Motion Video
Duration : 1 minute and 5 seconds
Imagine a workspace as serene as a zen garden. BenQ's 3D animated product video transforms this vision into reality with the Home Monitor. The video opens with a captivating zen garden scene, instantly conveying the product's promise of a simplified lifestyle. This 3D animation seamlessly transitions to a sleek desk setup, showcasing the monitor's minimalist design.
The beauty lies in the details: a single cable powers and connects devices, while a wireless charging pad keeps your phone juiced. The AI-powered noise cancellation ensures crystal-clear audio for video conferencing, and the adaptive brightness enhances every visual experience. The BenQ Home Monitor doesn't just simplify your setup, it elevates your workflow.
15. STAC 3D Animated Product Feature Video - Showcase design aesthetically
Duration : 1 minute and 2 seconds
STAC's 3D animated product video masterfully balances technical detail and artistic finesse. From exploded views showcasing the intricate hardware to the window seamlessly integrated into a sunlit room, every shot is a testament to meticulous craftsmanship. This visually rich yet elegantly understated approach evokes a sense of understated luxury.
The carefully orchestrated interplay of dark backgrounds, subtle lighting, and ambient sound creates an immersive experience, drawing viewers into STAC's world of precision engineering and design excellence. It's a powerful example of how a 3D animated product video can transcend mere demonstration and become a work of art, inspiring audiences to look beyond the surface and appreciate the essence of quality.
16. KIA
Duration : 3 minutes and 56 seconds
KIA is a leader in today's rapidly growing field of electric vehicle development. This video is designed to provide fast facts about regenerative braking available on select KIA models.
Video Design - This 3D animated infographic sample video is visually appealing and concise, using a combination of 3D graphics, minimal text, and a clean design. The video highlights the features and benefits of regenerative braking, using a white car against a grayscale city backdrop, making the features easily noticeable.
The video design effectively communicates the objective of explaining how KIA vehicles can use regenerative braking to enhance fuel efficiency. The video features a simple tone, clear visuals, and a focus on explaining the concept of regenerative braking, making it engaging for a general audience. The visual style of the video drives its goal of educating potential customers about the features of KIA vehicles.
17. AMF
Duration : 2 minutes and 43 seconds
AMF is a company that specializes in clamping technology. The video is designed to showcase the company's new system for clamping free-form parts.
Video Design - The video is a 3D animated introduction example video. This video design style uses 3D modeling, and visual effects, to bring the clamping system to life, and visually represent its many features. The video transitions between various elements of the clamping system, and the part being clamped. These transitions are fluid and seamlessly connect each element, highlighting the key benefits of the clamping system. The video also uses a clean and minimalist color scheme, utilizing mainly grey and black. This creates a high-quality, professional look that is both modern and engaging.
The video showcases the clamping system in action. It highlights the system's flexibility and ease of use, by demonstrating how it can be used to clamp a variety of free-form parts. The video also shows how the system can be configured to create different clamping arrangements, allowing for five-sided machining, and multiple clamping directions. The video has an optimistic tone, and its visual design is able to effectively communicate the benefits of the clamping system, ultimately driving the viewer to learn more about the product.
18. SCANTECH 3D Animated Product Video
Duration : 1 minute and 13 seconds
SCANTECH is a company that produces 3D scanners. This video is designed to introduce the SIMSCAN 3D scanner, showcasing its features and benefits.
Video Design - This video is a 3D animated process video that uses clean, simple graphics and minimal text. The use of a transparent glass casing for the SIMSCAN, and its translucent black background, creates a sense of depth and clarity, making the internal components and the scanning process more engaging. The focus on the key features of the SIMSCAN 3D scanner is presented through a clear and concise, yet visually appealing, animation.
The design of the video effectively conveys the functionality and power of the SIMSCAN 3D scanner. The use of blue highlights on the buttons and internal components of the SIMSCAN 3D scanner creates a visual emphasis, adding an aesthetic touch. The video is visually engaging, and the graphics are of high quality, which help to communicate the technical details in a simplified and easily digestible manner. The tone of the video is informative and professional, which appeals to its target audience of professionals in the 3D scanning industry.
19. Greenway
Duration : 1 minute and 37 seconds
Greenway is a health and wellness company focused on providing natural and effective dietary supplements. The video is designed to introduce their new line of Welllab supplements, highlighting their unique and innovative formulations.
Video Design - The video is a clean and modern 3D product example video. It showcases the Welllab products through a visually engaging and impactful way. The use of 3D animation and vibrant colors, such as green, pink, and purple, creates a visually appealing presentation. The 3D spheres and flowers are used to represent the natural ingredients and the products themselves.
The combination of 3D animation and visual elements creates a cohesive and professional aesthetic that aligns with the company's brand. The overall design of the video drives the goal of introducing Welllab supplements and demonstrating their benefits. The playful and dynamic visuals, alongside a concise narrative, communicate the message effectively. This results in a positive and trustworthy perception of the brand and its products.
20. EPSON
Duration : 1 minute and 32 seconds
The EPSON video highlights the importance of meeting diverse business needs through innovative printing solutions, aiming to showcase the new WorkForce Enterprise AM-C400/AM-C550 printers. The video is designed to generate awareness and interest in the product.
Video Design - The EPSON video utilizes a clean and minimalist aesthetic that is common in B2B Product Sample video. The video primarily relies on a combination of animation and close-ups of the printer's features. Simple graphics and product shots are used effectively, highlighting the key features and benefits of the printer. The video prioritizes showcasing the product's functionality and technology, with minimal text and voiceover.
The video effectively uses the visual design to communicate the objective of creating a new printer designed to meet the diverse needs of businesses. The minimalist style and focus on product features convey a message of professionalism and reliability. The tone of the video is confident and informative, emphasizing the benefits of the EPSON printer.
21. Applied Medical
Duration : 1 minute and 31 seconds
Applied Medical is a company that produces medical technology. This video is designed to showcase the company's advanced bipolar energy system.
Video Design - Applied Medical uses a simple yet effective video design. The video features 3D renderings of the energy system, with a clear, clean white background. Each component is shown in detail, allowing viewers to understand its functions. The â€ÅBest Product For Website video†features an animation of the system operating, making it very engaging.
The video visual style successfully communicates the message of innovation and intelligence, which are both key elements of Applied Medical's brand identity. The video professional tone conveys the company's commitment to quality and precision, making it very engaging for healthcare professionals. This, along with the detail-oriented approach, emphasizes the product's sophistication and performance, making it a powerful marketing tool.
22. Beyon3D 3D Motion Product Video - Showcase product beautifully
Duration : 1 minute and 45 seconds
Beyon3D is a building technology company that aims to revolutionize the construction industry using robotics. The video is designed to showcase how Beyon3D uses robotic arms to produce building components faster, cheaper, and with higher quality.
Video Design - Beyon3D uses simple animations and graphics to communicate its product offering. The video features a minimal aesthetic with white backgrounds and simple geometric shapes. The yellow color and geometric shapes help visually connect to the 3D aspects of the company's brand. Minimal text overlay allows the viewer to focus on the product and the narrative. The combination of animation and graphics helps to effectively communicate the core message and makes this a good Brand Product video.
The video utilizes simple graphics and animation to focus on the solution. The minimalist design and clean animation style communicate a sense of precision and innovation. The video's visuals create a sense of excitement and possibility, which helps to further reinforce Beyon3D's mission to revolutionize construction. The video concludes with the company's website address, highlighting the clear goal of driving viewers to the company's website. The overall tone of the video is positive and aspirational, reflecting the company's confidence in its technology and its vision for the future of construction.
23. Silixa 3D Animated Explanation Video - Showcase product features implicitly
Duration : 3 minutes and 52 seconds
Silixa is a company that provides distributed fiber optic sensing solutions. The video is designed to introduce the company's newest product, Carina Subsea 4D, an innovative solution for subsea wells.
Video Design - The video is a stunning motion graphics Product video, with a sleek and futuristic design. It incorporates several visual elements like vibrant blue hues, animated graphics, and futuristic-looking interfaces. The animation is smooth and seamless, enhancing the visual appeal and making the video visually compelling. The futuristic elements represent the technological advancement of Carina Subsea 4D, and the graphic design is impactful and engaging.
The video uses a fast-paced dynamic approach to engage its audience. It captures the viewers' attention using vibrant graphics, quick cuts, and an underlying futuristic theme. The futuristic theme is a strong visual cue that portrays the advanced technology of the product. This visual style successfully communicates the benefits of Carina Subsea 4D, highlighting the product's capabilities, and ultimately convincing the audience to learn more.
24. Invacare
Duration : 1 minute and 6 seconds
Invacare is a company that makes mobility products, and this video is designed to show the K-Series wheelchair and how it can be customized.
Video Design - This product campaign example video uses bold graphics and text to highlight the key features of the K-Series wheelchair, like the modular seating system, which is important for customization. The use of a blue color scheme is consistent with the Invacare brand.
The video style communicates that the K-Series is a high-quality product that is designed to help people live their lives to the fullest. This is evident in the video's tone, which is empowering and uplifting. The use of athletes in the video illustrates that the K-Series can help people achieve their goals, no matter what they are.
25. Roson
Duration : 1 minute and 25 seconds
Roson is a company that specializes in dental chair manufacturing, their video is designed to showcase the benefits of their newest dental chair model.
Video Design - This Top 3D Animated Advertising video demonstrates Roson's S3 model through various close up shots of the chair and its features. The video features simple black backgrounds and a dynamic blue and white text color scheme, which complements the white and brown aesthetic of the product.
The use of 3D animation highlights the distinct features of the chair. The video begins by showing the overall look of the chair and then moves to close-ups of the high-end leather upholstery, the backrest, and the chair's four-hand operation capability. The video utilizes a slow pan and a close up focus style, which allows the viewers to fully appreciate the chair's visual design. The video tone is upbeat and focused on the chair's functionality. The dynamic background graphic adds a visual element that is similar to modern technology.
26. Turck
Duration : 1 minute and 26 seconds
Turck is a company that develops and manufactures industrial automation solutions. This video is designed to highlight the benefits of Turck's new IP67 rated managed switches for industrial ethernet.
Video Design -
The video features an animation style that is visually appealing and easy to follow. It starts with a simple 3D rendering of the switch, showing off its features in an industrial setting. This video style is common in the engineering and manufacturing industry because it uses 3D rendered graphics. The combination of 3D renderings and animation is a popular trend in industrial product marketing. This is a top 3D animated video style that brings together technical information and visual appeal. The use of color is a key element in this video, with Turck's signature black and green color scheme featured prominently throughout the video. The 3D rendering of the switch and the accompanying text make it easy to understand the product's features, and the animation helps to illustrate the product's benefits in a clear and engaging way.
The video combines 3D renderings and animations to clearly illustrate the product's features, and the 3D models help to show how the switches are used in a real-world setting, like an automated factory. The animation style of this video uses a minimalist and clean style, with clean graphics and simple transitions, to present a technical subject matter in an easy-to-understand way, making the video a good example of how 3D animated video can be used to communicate complex concepts to a target audience.
27. Bergerat Monnoyeur
Duration : 1 minute and 51 seconds
Bergerat Monnoyeur is a company that specializes in providing clean energy solutions. This video is designed to introduce their new hydrogen-based generator model, GEH2, which is emission-free and silent.
Video Design - The video uses a 3D Animated Storytelling Sample video style to visually depict the functionality of the GEH2. The animated visuals are clean, professional, and easy to understand. The graphic elements are clear, bold, and emphasize the important information.
The 3D animation illustrates the process of generating hydrogen from water through electrolysis. The video then showcases the hydrogen being compressed into a tank, before being used as fuel for the generator. The visual style is engaging, clear, and concise, which effectively explains the functionality and benefits of the GEH2 generator. It effectively communicates the benefits of using the generator, which is crucial for businesses looking to meet decarbonization goals. The video's tone is informative and positive, highlighting the innovative and environmentally-friendly nature of the product.
28. Bosch
Duration : 1 minute and 1 second
Bosch is a leader in micro electromechanical systems. The video is designed to illustrate the working principle of an accelerometer.
Video Design - This video is a classic example of a Business Product Idea video. This is a well structured video that begins with the application of the product followed by a clear illustration of the working principle. The video uses clean and simple graphics that highlight the product and the key features. The animation uses a minimalist approach, simple but effective, which makes the video engaging. The animations are clear and easy to understand, showcasing the application and the internal working of an accelerometer.
The video uses a clean and minimalist design aesthetic. The graphics are simple, clear, and easy to understand. The video does not feature any complex animations, but the use of animations ensures the clarity of information. This video is well structured and clearly conveys the objective of the video. The animations focus on the product, which explains the principle of operation, making the video clear and concise. The overall tone of the video is informative and engaging.
29. BD 3D Medical Animation Video
Duration : 5 minutes and 48 seconds
In this compelling 3D animated product video, the creators use a combination of stunning visuals, concise explanations, and upbeat music to educate viewers about CVD and the benefits of the Venclose RF Ablation Catheter. The animation masterfully illustrates the complexities of blood flow and the catheter’s mechanism, making the information easily digestible.
What sets this video apart is its ability to transform a potentially complex medical topic into an engaging and informative experience. The detailed 3D visualizations of veins and the catheter, coupled with the 2D animations of patient recovery, create a powerful narrative that leaves a lasting impression and makes the Venclose System memorable.
30. Breton
Duration : 1 minute and 21 seconds
Breton is a company that manufactures high dynamic and high precision five axis monobloc vertical gantry machining centers. The video is designed to showcase the features and capabilities of the Breton Matrix E2.
Video Design - The video utilizes a 3D animated commercial example video style, featuring a black background with white and red lines. The 3D animated graphics are utilized to highlight the dynamic features of the Breton Matrix E2. It uses sleek, modern design and animation with a sense of movement.
The 3D animation visually communicates the features of the Breton Matrix E2, emphasizing its high dynamics, precision, and versatility. The video is designed to evoke a sense of excitement and professionalism, targeting the audience of engineers and manufacturers who need efficient and high-performing machinery. The visual style effectively captures the essence of the Breton Matrix E2. The color scheme, smooth animations, and the clear presentation of the machine's features make the video engaging and informative.
How to plan and optimize 3D Animated Product Videos?
Targeted Messaging: "Content is fire, social media is gasoline." – Ekaterina Walter. Advids leverages this principle. For a healthcare client, we developed a 3D animated product video explaining a complex medical device to patients. By focusing on patient benefits and addressing their concerns, the video increased patient understanding and boosted consultation requests by 15%.
Actionable: Tailor video content to specific audience segments and their needs.
Visual Storytelling: "The eye has to travel." – Diana Vreeland. Advids applies this to visuals. For a consumer electronics client, we crafted a 3D animated product video showcasing their new gadget's features through a dynamic, visually engaging narrative. This resulted in a 25% lift in product page visits and a 10% increase in sales.
Actionable: Use dynamic visuals to guide viewer attention and enhance message retention.
Contagious Content: "People don't share facts, they share emotions." – Jonah Berger. Advids recognizes the power of emotion. For a non-profit client, we produced a 3D animated product video highlighting their social impact through heartwarming stories. This generated significant social media shares, expanding their reach and boosting donations by 12%.
Actionable: Evoke emotion in viewers to encourage sharing and amplify video reach.
User-Centric Design: "If you want to build a successful product, focus on the actual user experience." – Braden Kowitz. Advids prioritizes user experience. For an e-commerce client, we created a 3D animated product video demonstrating their product's functionality from the user's perspective. This led to a 18% decrease in product return rates and improved customer satisfaction.
Actionable: Design videos that address user needs and demonstrate product value clearly.
Authenticity in Branding: "Authenticity requires vulnerability, transparency, and integrity." – Elizabeth Hartke. Advids embraces authenticity. For a food and beverage client, we developed a 3D animated product video showcasing their production process and highlighting their commitment to sustainable practices. This resonated with their target audience, strengthening brand trust and driving a 10% increase in sales.
Actionable: Showcase brand values authentically to build trust and foster loyalty.
Why Advids for 3D Animated Product Video?
At Advids, we specialize in crafting high-quality, original 3D animated product videos that elevate your brand and drive results. Our unique blend of creative storytelling, cutting-edge technology, and extensive experience ensures your product shines in the digital spotlight.
Transforming Products into Animated Experiences:
Customized 3D Animated Product Video Solutions: From showcasing intricate details to demonstrating complex functionalities, we tailor each video to highlight your product's unique selling points and resonate with your target audience. Explainer videos, product demos, character interactions – we bring your vision to life through compelling animation.
Cutting-Edge 3D Animation Technology: We leverage the latest software and techniques to create visually stunning, photorealistic product representations that captivate viewers and leave a lasting impression.
Creative Storytelling Through Animation: We don't just animate; we tell stories. Our skilled team crafts narratives that engage viewers emotionally, making your product memorable and desirable.
A Legacy of Success and Client Satisfaction:
12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes a 3D animated product video truly effective. Our portfolio includes over 315 successful 3D product animation projects.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to showcase their products in innovative and engaging ways.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, a testament to our talent, creativity, and dedication to client satisfaction.
A Partnership Built on Collaboration and Communication:
Collaborative Process: We work closely with you throughout the entire process, from initial concept to final render. Your input is invaluable, ensuring the final animation perfectly aligns with your vision.
Strategic Communication: We prioritize clear and open communication, ensuring we understand your product, target audience, and marketing goals to create a 3D animated video that delivers exceptional results.
Ready to unlock the potential of 3D Animated Product Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a 3D Animated Product Video?
A 3D animated product video is a type of video that uses computer-generated imagery (CGI) to create a realistic and engaging representation of a product. Instead of filming a physical product, 3D animation allows you to create a virtual model of your product and showcase it in any way you imagine. You can control the lighting, camera angles, and even the environment to create a visually stunning and informative video that captures your audience's attention.
3D animated Product Videos are used for a variety of purposes, including product demos, explainer videos, and marketing campaigns. They can be used to showcase the features and benefits of a product, explain complex concepts, or simply create a memorable and engaging experience for viewers.
What do top 3D Animated Product Videos have in common?
What makes 3D Animated Product Video effective?
Exceptional 3D animated product videos are driven by a clear understanding of the target audience and their needs. The goal is to create Engaging Content that captures attention, educates viewers, and ultimately drives conversions.
Conversational 3D animated product videos aim to create a connection with the audience, making them feel like they are being spoken to directly. This can be achieved through the use of relatable characters, humor, and a conversational tone.
Effective 3D animated product videos are a powerful tool for businesses looking to enhance their marketing efforts. They are highly engaging and interactive, capturing viewers' attention and making complex information easier to understand.
How long should your 3D Animated Product Video be?
Considerate 3D animated product videos are designed to be engaging and informative, but they should also be concise and to the point. The ideal length of a 3D animated product video will vary depending on the specific goals of the video and the target audience.
Effective 3D animated product videos aim to deliver a clear message in a concise and engaging manner. The length of the video should be determined by the amount of information that needs to be conveyed and the attention span of the target audience.
Pre-Production Questions How to create 3D Animated Product Videos?
Comprehensive 3D animated product video creation involves a multi-step process that requires careful planning, execution, and attention to detail. The process begins with a clear understanding of the goals of the video and the target audience.
Effective 3D animated product videos aim to deliver a clear message in a concise and engaging manner. The length of the video should be determined by the amount of information that needs to be conveyed and the attention span of the target audience.
Pre-ProductionCrafting Compelling Product Stories
Crafting a captivating storyline for your 3D animated product video goes beyond simply listing features. It's about connecting with your audience on an emotional level.
Start by identifying a relatable problem your target audience faces. This could be anything from frustration with an existing solution to a desire for a better way of doing things.
Then, introduce your product as the hero that solves this problem. Don't just tell viewers what your product does – show them how it transforms their lives. Think about classic Storytelling structures like the hero's journey. Your product can be the guide that helps the customer overcome their challenges and achieve their goals.
Consider incorporating elements of humor, suspense, or even a touch of the unexpected to keep viewers engaged. Remember, a good story sticks with people long after the video ends.
Crafting Compelling B2B Product Videos
When designing a 3D animated product video for a B2B audience, professionalism and clarity are paramount. B2B buyers are often looking for solutions to specific business challenges, so your video needs to clearly articulate how your product delivers value.
Start by understanding the B2B buyer's journey. Are you targeting decision-makers in the research phase or those ready to make a purchase? Tailor your video content to their specific needs and stage in the buying process.
Use high-quality 3D animation and a sleek, professional visual style. Avoid overly flashy or gimmicky animations that might detract from your message. Instead, focus on creating visuals that are informative and visually appealing.
Back up your claims with data and evidence. B2B buyers are often data-driven, so use charts, graphs, and statistics to demonstrate the effectiveness of your product.
Empower Your Sales Team with 3D Videos
3D animated product videos can be powerful tools for your sales team, providing them with engaging resources to capture leads and close deals.
Imagine your sales team sending a prospect a personalized email with a link to a 3D product demo. The demo showcases the product's features in a dynamic and interactive way, allowing the prospect to explore the product at their own pace.
Equip your sales team with videos that address common objections or concerns. For example, if customers are hesitant about the cost of your product, create a video that highlights the long-term ROI and cost savings.
Use 3D videos to enhance sales presentations. Instead of relying on static slides, bring your product to life with Engaging Visuals that showcase its functionality and benefits.
Unlocking 3D Video Success
Measuring the effectiveness of your 3D animated product videos is crucial for understanding their impact and optimizing your video marketing strategy.
Start by setting clear goals for your video campaign. Do you want to increase brand awareness, generate leads, or drive sales? Once you have defined your goals, you can track the relevant metrics to measure your progress.
- Use analytics platforms like Google Analytics or YouTube Analytics to track video views, watch time, engagement metrics (likes, comments, shares), and click-through rates.
- Track conversions by using unique URLs or tracking codes in your video's call to action. This will allow you to see how many viewers are taking the desired action after watching your video.
- Don't forget to gather qualitative feedback from your audience. Conduct surveys or polls to understand their perception of your video and its impact on their purchasing decisions.
Crafting Winning 3D Video Strategies
A successful 3D animated product video marketing strategy requires careful planning and execution.
- Start by defining your target audience and their needs. What are their pain points? How can your product solve their problems?
- Develop a clear and concise message that resonates with your target audience. Your video should have a clear narrative that highlights the benefits of your product and compels viewers to take action.
- Choose the right platforms to distribute your videos. Consider your target audience's online behavior and select the platforms where they are most likely to engage with your content.
- Track and analyze your results to optimize your strategy over time. Use data to understand what's working and what's not, and make adjustments to your video content and distribution strategy accordingly.
Unveiling Your Product Through 3D Animation
3D animated product videos come in various flavors, each serving a unique purpose in your marketing strategy.
Explainer videos are perfect for introducing your product to a wider audience. They simplify complex concepts and highlight key features in an engaging way.
Demo videos provide a more in-depth look at your product's functionality. They can showcase the user interface, demonstrate specific features, and Highlight the Benefits of using your product.
Walkthrough videos are ideal for guiding users through a specific process, such as setting up a new device or using a software application. They provide step-by-step instructions and can be used for Onboarding new customers or providing customer support.
Showcase videos focus on the aesthetic appeal and desirability of your product. They are often used for high-end products or to create a sense of aspiration around your brand.
Crafting Captivating 3D Product Videos
Creating high-quality 3D animated product videos requires attention to detail and a focus on the viewer experience.
- Invest in professional animation and rendering. Smooth, realistic movements and visually appealing aesthetics are essential for capturing and maintaining viewer attention.
- Craft a clear and concise narrative. Avoid overwhelming viewers with too much information. Focus on delivering your message in a way that is easy to understand and remember.
- Pay attention to sound design. Music, sound effects, and voiceovers can significantly enhance the emotional impact of your video. Choose a soundtrack that complements your visuals and enhances the overall viewing experience.
- End with a strong call to action. Tell viewers what you want them to do next, whether it's visiting your website, requesting a demo, or making a purchase.
Crafting Seamless Customer Journeys with Video
3D animated product videos can contribute to a seamless customer experience by providing Consistent Messaging and valuable information across all touchpoints.
- Maintain a unified brand identity across all your videos. Use consistent logos, colors, fonts, and Messaging to reinforce your brand and create a cohesive experience.
- Incorporate Interactive Elements into your videos to allow viewers to engage with the content at their own pace. For example, you could include clickable buttons that allow viewers to jump to different sections of the video or explore related content.
- Personalize your video content based on user preferences and behavior. For example, you could show different Product Demos to users based on their past browsing history or purchase behavior.
- Distribute your videos across multiple channels to ensure a consistent experience across all touchpoints. Embed videos on your website, share them on social media, and include them in your email marketing campaigns.
Boost Conversions with 3D Product Videos
3D animated product videos can be powerful conversion drivers when they effectively communicate your product's value and compel viewers to take action.
Craft a clear and concise message that focuses on the benefits of your product and how it solves specific customer problems. Avoid technical jargon and focus on language that is easy for your target audience to understand.
Use Compelling Visuals and Storytelling to Capture Attention and evoke emotions. Show, don't just tell, how your product can improve viewers' lives.
End your video with a strong call to action. Tell viewers exactly what you want them to do next, whether it's visiting your website, signing up for a free trial, or making a purchase.
Optimize your Landing Pages for conversions. Ensure that the pages where your videos are embedded are relevant to the video content and provide a clear path to conversion.
Boost Brand Awareness with 3D Videos
3D animated product videos can be highly effective for building Brand Awareness by creating engaging and shareable content that resonates with your target audience.
- Develop a unique visual style that reflects your brand's personality and values.
- Use Consistent Branding elements, such as your logo, colors, and fonts, across all your videos.
- Tell stories that connect with your audience on an emotional level.
- Showcase your brand's values and mission in a way that is authentic and relatable.
- Distribute your videos across multiple channels to maximize reach and visibility.
- Share your videos on social media, embed them on your website, and include them in your email marketing campaigns.
- Encourage social sharing by creating content that is entertaining, informative, and visually appealing.
- Use relevant hashtags and engage with your audience on social media to promote your videos.
Case Study: IKEA's Assembly Instructions for Furniture
Objective: To simplify the assembly process for IKEA furniture, reducing customer frustration and improving the overall customer experience.
Approach: IKEA implemented 3D animated assembly instructions for their furniture, replacing traditional 2D diagrams. The 3D animations provided a clear and intuitive visual representation of each step, making it easier for customers to assemble their furniture.
Results: The 3D Assembly Instructions proved to be highly effective, leading to a 10% decrease in customer service calls related to assembly issues and a 5% increase in customer satisfaction with the assembly process. The 3D animations also contributed to a 2% increase in sales of IKEA furniture, demonstrating the positive impact of simplifying the assembly process.
Case Study: IKEA's Assembly Instructions
Objective: To simplify the assembly process for IKEA furniture and reduce customer frustration.
Approach: IKEA introduced 3D animated assembly instructions for its furniture. The instructions featured realistic 3D models of the furniture, along with animated steps that guided customers through the assembly process.
Results: The 3D Assembly Instructions were highly effective in reducing customer frustration and improving the assembly experience. They led to a 10% decrease in customer service calls related to assembly issues and a 5% increase in customer satisfaction ratings.
Key Takeaways: 3D animation can be used to create clear and concise instructions that simplify complex processes. By providing easy-to-follow visuals, brands can improve the customer experience and reduce frustration.
How 3D animated product video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Seamless Integration Examining how well the 3D animation integrates with the overall product message and enhances understanding.
7.Technical Execution Determining the quality of 3D modeling, animation, rendering, and overall technical proficiency.
8.Performance Metrics Utilizing VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids
Source: Advids/Youtube, 3D animated product video examples 2024, n=13636 videos within duration <3 minutes, across industries. (30/13636 = 0.0022 or 0.22%)
