30 Brand Launch Campaign Video Examples That Drive Awareness

Picture this a killer product launch but crickets chirping online. Ouch, right? It's a make-or-break moment, and in today's digital world, video is your biggest weapon. But with everyone shouting online, how do you cut through the noise? The key is a show-stopping Brand Launch Campaign Video. A stitch in time saves nine, so invest in a video. Just how powerful are these videos? The numbers speak for themselves.

• 91% of businesses are using video marketing in 2023.
• 90% of consumers say that video can help them make a purchasing decision.
• 87% of marketers acknowledge that video yields a direct, positive impact on sales.

These statistics highlight the undeniable influence of video in shaping consumer behavior and driving sales. Learning from successful campaigns is crucial for maximizing impact and achieving launch objectives. Let's dive in and explore 30 Effective Brand Launch Campaign Video examples to unlock actionable insights and ignite your brand launch success.

1. WOOD 2D Brand Launch Video

This Brand Launch Campaign Video, showcasing mri real estate software, offers a refreshing take on product demonstrations. It eschews the hard sell, opting for a storytelling approach that resonates with viewers. The 2D animation breathes life into the user experience, seamlessly integrating technology within real-world scenarios.

The video effectively showcases the software's versatility, from aiding small business growth to enhancing resident communication. mri's commitment to a well-connected community is palpable throughout the video, resonating deeply with the target audience. This video showcases how to create a campaign that's not just informative, but also deeply inspiring.

2. PGE Creative Brand Launch Video

This Brand Launch Campaign Video artfully uses 3D animation to explain the complexities of energy usage and its impact on the environment. Portland General Electric showcases relatable everyday scenarios, emphasizing the role we all play in shaping a sustainable energy future.

The visuals are vibrant and engaging, making complex information easily digestible. The clear voiceover and intuitive design elements seamlessly guide viewers through the narrative, culminating in a compelling call to action to join PGE's Full Clean Ahead initiative.

3. Litum

Searching for Brand Launch Campaign Video inspiration? This Litum video masterfully showcases the company's history and mission through vibrant 2D animation. Litum's narrative, intertwined with significant 2004 milestones, establishes its innovative spirit from the outset.

The video doesn't just tell; it shows. We see Litum's technology in action, seamlessly integrated into various business environments. This, coupled with a clear explanation of Litum's commitment to optimizing operations and reducing costs, makes the call to action, Contact us today, both compelling and logical.

4. WalkMe Brand Launch Campaign Video - Inspire potential customers

In a world dominated by the constant race to embrace the latest digital advancements, WalkMe's Brand Launch Campaign Video shines through. By focusing on empowering users and enhancing productivity, WalkMe highlights the true promise of technology—a better life. The video utilizes vibrant, futuristic visuals and smooth 2D animations to communicate a powerful message.

This campaign isn't just about software; it's about unlocking human potential through seamless digital integration. The visuals of hands making a pinky promise, a rocket launch, and a globe symbolizing global reach, effectively capture WalkMe's mission of making technology dance to the human tune.

5. Acuity Visual Brand Launch Video - Build brand awareness implicitly

Acuity Knowledge Partners' Brand Launch Campaign Video expertly captures the essence of the current financial services industry: disruption, high expectations, and the need for innovative solutions. The video employs modern animation and a vibrant color palette to create a captivating visual experience. This approach speaks volumes to their expertise and understanding of their target audience's challenges.

The video seamlessly weaves together key messages of expertise, innovation, and transformation, showcasing Acuity's 20-year track record and the value of the BEAT platform. By emphasizing a commitment to driving client revenues and improving operational efficiency, Acuity positions itself as the ideal partner for financial services firms seeking to embrace change and achieve lasting success.

6. MSD Careers

MSD Careers is a pharmaceutical company dedicated to developing potentially life-saving medicines and vaccines. This video is designed to showcase the company's global Marketing team, and how their work helps medical professionals understand their products.

Video Design - The video features an animated style that reflects the company's modern and vibrant brand culture. The use of bright colors, simple graphics, and a clean design makes this a good Brand Culture Highlight video. The video incorporates a variety of elements that help to communicate the company's message effectively, including the use of puzzles to highlight teamwork, maps to represent global reach, and illustrations to depict the concept of thinking beyond the pill.

The video's animation style creates a lighthearted tone, which helps to make the information engaging and accessible to a wide audience. The visual design of the video drives the message that MSD Careers is a company that prioritizes both its patients and its employees, by featuring visuals of collaboration, innovation, and global reach. This overall visual style, helps communicate the objective of the video, which is to attract talented individuals to join MSD Careers' team.

7. Calendly

Calendly is a scheduling solution that helps individuals and businesses find time to meet. This video is designed to introduce the new look and feel of Calendly.


Video Design - The video uses bright, vibrant colors and a modern design style. The video features a series of animated illustrations, including hand-drawn graphics. These elements are connected by transitions. The visuals are simple and engaging. The video also features a diverse cast of characters that are designed to be relatable and engaging. This contributes to the overall aesthetic and feel of a brand awareness animated video.

The overall visual style of the video is clean and modern, reflecting the new brand identity of Calendly. The use of animation and hand-drawn graphics makes the video engaging and interesting, and the diverse cast of characters helps to make the video feel inclusive and relatable. The new look and feel of Calendly is conveyed through a combination of visuals, colors, and animation. The video successfully communicates the new brand identity of Calendly as natural, refreshing, and smart.

8. FinGo

FinGo is a next-generation identity authentication solution. This video is designed to introduce the concept of FinGo and highlight its potential to make the world easier.

Video Design - FinGo uses a contemporary style of illustration for a Brand Story Explainer video. It features bright and bold color palettes, abstract shapes, and simple illustrations that capture the essence of the brand's message. The video emphasizes finger scans as the core of the brand, showing them unlocking a secure world.

The video's design effectively communicates the objective of simplifying everyday tasks. The bold color palette evokes a sense of confidence and trust, while the illustrations highlight the user-friendly and accessible nature of FinGo. The use of simple, memorable visuals further emphasizes the ease and convenience of using the solution, conveying a positive and optimistic tone.

9. Atlas Copco

Atlas Copco's video is designed to introduce the idea of â€ÅSmart Integrated Assembly” as a solution for climate change, and to promote the company's role in helping businesses achieve sustainability goals.

Video Design - The video uses a combination of 3D animation and motion graphics to create a visually appealing and engaging experience. The design elements in this video are very well chosen. The blue dots over a grey surface show the interconnectedness of the globe. A visual representation of the earth being on fire is used to highlight the urgency of the climate issue. The video utilizes high quality graphics and animation, giving it a futuristic and modern feel, that is consistent with Atlas Copco's brand culture video style, showing the importance of innovation in the fight against climate change.

This video leverages design elements that are aligned with the message of the video. The overall style of the video is optimistic and hopeful, creating a positive and encouraging tone, and demonstrating how businesses can become part of the solution for a sustainable future, by collaborating with Atlas Copco. The video visual style effectively drives home the message that sustainability is the future, and that companies can be part of the positive change, by adopting â€ÅSmart Integrated Assembly”.

10. GE

GE is a world energy leader that is working towards a more decarbonized energy future. The company believes that lower-carbon solutions, such as renewable energy supported by gas power, can help cut carbon emissions with the speed and scale the world requires. This video is designed to communicate how GE is helping the energy sector transition to a more sustainable future by highlighting the company's commitment to lower-carbon energy solutions and the benefits of natural gas.

Video Design - The video design uses a clean, modern, and visually engaging style to make a Brand Differentiation video. GE's branding is prominent, with bold and simple graphic elements. The video incorporates animations and bright, cheerful colors to make the video fun and enjoyable to watch. The video has a very clear and organized structure.

GE's commitment to a lower-carbon energy future is clearly communicated in the video. The video's use of bright colors, clean graphics, and positive messaging creates a hopeful tone, making it clear that GE believes in the future of energy and that it is working to create a more sustainable world. The video effectively uses visual storytelling and a positive tone to communicate the company's message.

11. Justice

Justice is a global non-profit organization that produces information and analysis on transitional Justice and international criminal justice. The video is designed to showcase their commitment to providing accurate information and analysis for reconciliation, preventing future crimes.

Video Design - The video starts with a simple and minimalist design. The text is simple and uses black on a white background. The video then uses a very engaging design, using simple cartoon-style illustrations to visually represent the topic of transitional justice. It is a compelling Ad Campaign Idea video that is visually engaging and simple, yet effectively conveys the message of reconciliation, by portraying the challenges and opportunities for healing from past violence.

The video visual design, simple and minimalist yet impactful, uses an illustrative approach, makes the overall tone of the video inspiring and thought-provoking, leaving the viewer with a sense of hope and possibility. The video uses simple and effective design elements to engage the viewer in an emotional way. It is visually engaging but the use of simplistic design also focuses the audience on the message and not distract them. It encourages the viewer to think about the importance of Justice and reconciliation. The video communicates the complex topic of transitional justice in a clear, concise and accessible way. The video does an excellent job of communicating Justice's goal which is to ensure that the victims of past crimes are not the perpetrators of the future.

12. Boyd Brand Launch Animation Video - Showcase design expertise implicitly

Boyd is a company that designs and manufactures medical wearables, with a focus on patient safety and medical efficacy. The video is designed to highlight the company's expertise in choosing the best materials for medical wearables.

Video Design - The video uses a combination of animations and graphics to showcase Boyd's expertise in the medical wearable market, creating a brand storytelling Explainer Idea video. The video highlights the various components that make up medical wearables, including breathable housing, conformable cushioning layers, and delivery liner. The video uses a clean and modern design aesthetic with 3D animations and close-up views of products and materials.

The visual style of the video effectively communicates the objective of the video by using a combination of imagery and text to highlight the company's expertise in selecting the best materials for medical wearables. The tone of the video is professional and informative, focusing on the technical aspects of the product and the company's expertise. The use of close-up shots and 3D animations helps to draw the viewer's attention to the details of the product, making the content engaging and informative. The use of the 3M logo adds credibility and trust to the video, showcasing the company's strong supplier relationships. The video effectively communicates the quality of the product and the company's expertise, making it a valuable resource for anyone interested in medical wearables.

13. CRRC

CRRC is a company that develops intelligent solutions for warehouse operations and maintenance. The video is designed to showcase the benefits of a data-driven solution for companies looking to optimize their warehouses.

Video Design - The video utilizes a clean and modern design aesthetic. It features simple graphics and bright colors, making it a good brand awareness content Idea video. The use of animation helps to visualize the data-driven approach of the solution and highlights the benefits of intelligent operation and maintenance. The overall tone of the video is professional and engaging.

The video effectively conveys the message that CRRC offers a data-driven solution for warehouse operations and maintenance. The visual style of the video is able to communicate the objective of the video by demonstrating the value of intelligent operations in maintaining an efficient warehouse. The use of animations illustrates the dynamic management provided by the solution, which helps to streamline processes and optimize efficiency.

14. Printify

Printify is a print-on-demand service that allows you to create and sell your own products, without having to worry about inventory or fulfillment. This video is designed to announce that Printify is expanding their product offerings to include skincare, supplements, and coffee.

Video Design - The video utilizes a bright and playful design style, featuring a variety of bold colors and simple, animated graphics. The use of vibrant backgrounds and moving product images makes for an engaging and appealing visual experience. The video uses animated product mockups, such as bottles, tubes, and bags, that seamlessly blend together in a visually appealing way, making it a great example of an Animated marketing campaign Sample video.

This video design effectively communicates the message of Printify's new product lines. The vibrant colors and engaging animations create a fun and positive tone, highlighting the opportunity for entrepreneurs to join a profitable industry. The animated product mockups help to visualize the new product lines and create a sense of excitement for the upcoming launch.

15. Deloitte

Deloitte's video is designed to illustrate how the future of smart cities will change the way people travel and live. The video focuses on the shift from traditional transportation systems to self-driving cars and other forms of autonomous transportation.

Video Design - The video uses a mix of 2D and 3D animation to depict a futuristic cityscape. The graphics are simple yet effective in conveying the message of a connected city where everything is automated. The video's minimal design and clean, crisp lines create a clean and futuristic aesthetic. The animation style is reminiscent of an interactive map and makes for a very engaging Brand Message Sample video

The use of flat design and minimalist color palette creates a sense of optimism and progress. This style is consistent with the Deloitte brand, which is known for its innovative solutions and forward-thinking approach. The video effectively showcases how Deloitte's expertise in smart cities can help businesses and organizations navigate the emerging transportation ecosystem. The tone of the video is optimistic and informative, highlighting the positive potential of smart cities. The video's design and message work together to present a compelling vision of the future.

16. World Microbe Forum

World Microbe Forum is a global platform for microbiologists. The video is designed to promote the forum and invite people to register. The video highlights the pressing challenges facing humankind and how the forum provides a solution.

Video Design - This is a B2B Animated Campaign Sample video with bright and bold colors to draw in the viewer. The video uses a minimalistic graphic design with clean lines and simple illustrations. The graphics are high quality and animated seamlessly to match the narration. The animation style adds a sense of movement to the video and makes it more engaging.

The video successfully uses animation to draw attention to the forum. The use of bright colors and a dynamic animation style makes the video visually appealing and attention-grabbing. The animated elements create a sense of energy and excitement for the event, which resonates well with the scientific community. The video tone is encouraging and optimistic, conveying the importance of collaboration and innovation in addressing critical challenges.

17. ExxonMobil

ExxonMobil is an energy company that aims to improve lives through reliable energy access. This video is designed to highlight the impact energy has on economic opportunity in Guyana, showcasing a man using a car battery to power his dreams.

Video Design - The video utilizes a simple and impactful visual design. It uses bold colors, particularly the contrasting combination of orange and purple, to draw viewers' attention. The use of clean, geometric shapes, and abstract imagery creates a modern aesthetic. This approach is particularly effective in this Brand Reveal Motion Graphics Example video as it conveys the idea of a future focused on reliable and accessible energy. The video incorporates simple animations, such as moving circles and lines, which add visual interest without detracting from the message.

The video's visual style effectively communicates the narrative of energy and economic opportunity, utilizing minimalist animations and bold colors. This approach creates a modern and hopeful tone, highlighting the potential impact of energy on individuals and economies. The simplicity of the visual design allows the message to resonate clearly, focusing on the potential of energy to transform lives, particularly in countries like Guyana.

18. ManageEngine

ManageEngine is a data backup and recovery solutions provider. The video is designed to promote their products and explain the importance of data backup.

Video Design - This Launch Campaign Animated Example video uses a stylized graphic design with vibrant color palette and simple animations. The graphics are bright and colorful with flat, cartoon style. The use of iconography and simple animations like the data icons expanding and contracting effectively highlights the importance of data backup in a playful manner. The video design incorporates smooth transitions between scenes to guide the viewer through the message.

The visual style of the video uses vibrant colors and simple graphics to create a lighthearted and engaging tone. The video highlights the importance of data backup in a creative and engaging way. The overall design is visually appealing and effective in communicating the message and driving the call to action. The video is designed to encourage viewers to consider using ManageEngine's products for data backup and recovery.

19. Sanofi

Sanofi is a pharmaceutical company that specializes in rare diseases. This video is designed to inform the viewer that while rare diseases have a small chance of occurring, their impact on patients and society is enormous.

Video Design - This Brand Advocate Example video uses simple and colorful graphics. The graphic style is similar to an online application, and the video uses a minimal design aesthetic with a plain white background, clear black lines and simple shapes. This makes the video feel clean and modern, which is a great approach for a brand advocate video.

The visual style of the video is able to communicate the objective of the video by appealing to the viewer's understanding of internet searches and online applications. The graphic style evokes a feeling of digital technology and common online interaction. This approach provides a relatable and familiar introduction to the topic of rare diseases. The animation style draws the viewer into the video's narrative and helps to make the video accessible and engaging.

20. Housing Europe

Housing Europe is an organization that focuses on providing affordable housing solutions. This video is designed to raise awareness about the organization's campaign for the European Elections 2019. It also highlights the importance of accessible housing, demonstrating how Housing Europe is working to make a difference in people's lives.

Video Design - This Top Brand Animated Teaser video has a distinct visual design. Housing Europe uses a clean and modern look with a color scheme of blue and orange, representing accessibility and affordability. It features various animated elements that illustrate the key features and benefits of the program. The graphics are simple, clean and high quality, giving the video a professional look.

The video effectively conveys its message through its visual style. The use of bright, appealing colors and animation grabs the viewer's attention and sets a positive tone. The animated elements like the character of Christine, and her story, are both engaging and informative. By visualizing the impact of the program, the video demonstrates Housing Europe's commitment to a brighter future.

21. HORNE

Horne is building the Wise Firm, a culture focused on positive energy, empowered people and results. This video is designed to introduce the concept and showcase how they are building it.

Video Design - Horne uses 3D graphics in a vibrant style to highlight the company's culture. The animated transition from 2D to 3D and the use of various textures make this a Top Brand Animation Intro video. The video focuses on the parable of the Wise Man and the Foolish Man, emphasizing the idea of building on a solid foundation, in this case, their corporate culture.

The visual style of the video effectively communicates the objective of building a strong foundation for the company, emphasizing their values and commitment to positive energy. The video uses a sophisticated, modern tone and graphics that enhance the brand image, creating a strong impression on the viewer. The use of bold graphics and color create a sense of dynamism and energy, reflecting the core values of the Wise Firm.

22. Mavenir

Mavenir is building the future of networks. The video is designed to showcase Mavenir's capabilities and vision for the future of networks.

Video Design - Mavenir uses a futuristic design style that focuses on the company's technological innovation. Bright neon blues and purples create a sense of dynamism. This style reinforces Mavenir as a top-tier technology company. The video utilizes a variety of 3D graphics, with detailed renderings of global maps and advanced tech equipment. The video uses motion graphics and smooth transitions to keep viewers engaged.

The video's style effectively conveys the company's message. It highlights Mavenir's technological expertise and global reach, making it a compelling video for a tech-savvy audience. The use of animated graphics and bright colors creates a modern and futuristic tone, highlighting the company's commitment to innovation and cutting-edge technology. The video successfully draws viewers in with its dynamic visual style and showcases Mavenir as a leader in the field.

23. FGV

FGV is a company that is one of the nation's plantation giants, and the world's largest producer of crude palm oil. This video is designed to communicate that to the viewer.

Video Design - The video starts with a simple seed growing into a palm tree, with a minimalist design style. This helps to convey the essence of the brand, as it connects to the viewer's understanding of nature and its growth. The minimalist style continues as the video uses flat design in a Top brand overview Animation video. This includes bright color usage, bold colors, and a clear font that helps highlight the key message in each scene, which reinforces the company's commitment to sustainability and its focus on a particular product.

The video does a great job of communicating the objective of the video through its visual style and narrative, which is to highlight the brand's connection to nature and the importance of its product to the world. The animation style is clean and engaging, and it helps to create a positive and optimistic tone for the video. The overall message conveyed is one of progress and growth, which resonates well with the target audience and reinforces the brand's values.

24. Gemalto

Gemalto is a cybersecurity solutions provider, and this video is designed to communicate how the company helps in securing commercial drones.

Video Design - The video utilizes an animated corporate brand introduction video style. Animated graphics are seamlessly integrated with drone footage to create a sense of futuristic dynamism. The video features a simple, clean white text over a dark blue background with a network pattern. The animation emphasizes the idea of connectivity and security through its use of lines connecting various elements.

This video is a very effective approach to communicating Gemalto's drone security solution, it establishes trust by emphasizing a future-forward approach to cybersecurity, and showcases the company's ability to adapt to rapidly changing technology. Gemalto's use of a clean aesthetic, and focus on impactful imagery, creates an energetic and positive tone, making the video both engaging and informative for its target audience.

25. BDO

BDO is a company committed to growth, innovation, and sustainability. This video is designed to introduce the company's new initiative called PossibilityX, a framework for achieving this goal.

Video Design - The video uses a series of impactful visuals that represent the bold vision and ambitious growth strategies of PossibilityX. The use of vibrant colors, dynamic transitions, and imagery of outer space, nature, and athleticism creates a visually appealing experience. The video is a prime example of the Best saas campaign video because it tells a compelling story and emphasizes the potential for growth and innovation.

The video communicates its message through the use of bold, graphic visuals, and compelling imagery. This helps to convey the ambitious nature of PossibilityX and the transformative impact it will have on the firm's future. The video's tone is inspirational and optimistic, and it serves to inspire the viewers and create a sense of excitement around the future of BDO.

26. CorVel

CorVel develops innovative technology and streamlines processes to empower faster and more accurate risk management. The video is designed to highlight CorVel's commitment to innovation and technology-driven claims solutions.

Video Design - The video uses a modern and clean animation style with vibrant color schemes and engaging visual elements. It effectively showcases CorVel's commitment to innovation and technology. The video employs simple yet impactful graphics, a minimalistic design, and a focus on key concepts. This video is an example of a Best brand content Animation video.

The video effectively communicates the message that CorVel is a leader in technology-driven claims solutions. The use of bold graphics and dynamic transitions creates a positive and energetic tone, showcasing the company's passion for innovation and commitment to improving risk management for its partners. The video's clean design and compelling visuals effectively convey the company's commitment to its partners and emphasize the positive impact of its solutions.

27. PerkinElmer

PerkinElmer has been pushing the boundaries of science for 85 years. This video is designed to showcase the company's history and how it continues to innovate.

Video Design - The video employs a modern animation style, using a blend of vibrant colors and captivating graphics that illustrate the company's innovations. This captivating blend of imagery effectively communicates PerkinElmer's commitment to scientific breakthroughs. The video is a prime example of a Best Brand Storytelling Animated video, where the story of PerkinElmer is presented with visual flair, allowing viewers to connect with the company's dedication to scientific progress.

The video effectively communicates PerkinElmer's objective by showcasing the company's history and future aspirations through captivating animation. The use of dynamic imagery, a fast-paced rhythm, and a modern soundtrack complements the video's overall positive and uplifting tone. The visual style of the video effectively drives the video goal by highlighting the company's commitment to science and its efforts to push the boundaries of human understanding. This is achieved by using imagery that captures the essence of scientific discovery and the innovative technologies that PerkinElmer provides.

28. Pinkerton

Pinkerton provides a solution that provides timely crime data, granular detail, and seasonal insights for making immediate decisions. The video is designed to introduce their new product to a wide audience, showcasing the benefits of using their platform.

Video Design - This Brand Launch Explainer Animation video uses a clean and professional visual style. The video incorporates a high-quality graphics and animation, that utilizes abstract white shapes, a black background and a clean font. This creates a modern, sleek aesthetic that is appropriate for a security and risk management platform. The video effectively uses animation to convey the concepts of data validation and analysis.

The video's visual style effectively communicates the objective of the video. The use of abstract shapes and animation helps to convey the complex ideas of data analysis and insight. The overall tone of the video is informative and trustworthy, with a clear focus on the benefits of using Pinkerton. This reinforces the brand's credibility and builds trust in their product.

29. Process Street

Process Street is workflow management software that makes it easy to create processes that get done right, and right on time. This video is designed to introduce viewers to the software and highlight its benefits, with the goal of getting them to start a free trial.

Video Design - The video features a bright and vibrant color palette, using blue, green, and red tones, common in workflow software brands, to emphasize the various stages of the workflow process. Animated icons, checkmarks, and avatars add a playful touch, making the software appear engaging and user-friendly. The video uses fast cuts and transitions to highlight different features of Process Street. These visual elements make this an engaging and effective Animated Brand Intro Sample video

The video uses a minimalist animation style with playful colors, to make it easy to follow the narrative of how Process Street can make your workflow more efficient. The animation style conveys a sense of ease, control, and automation, which are key values of the brand. This tone is enhanced by the positive and confident language of the voiceover, which further communicates the benefits of using Process Street.

30. National Grid ESO

National Grid ESO's video is designed to showcase the role of digital transformation in improving the passenger experience. It highlights the impact of connected and autonomous vehicles, outlining how these technologies rely on data storage, which must be reevaluated to meet the increasing demands of new applications.

Video Design - The video uses a clean and modern design aesthetic, featuring a combination of 2D and 3D graphics. The color palette is bright and vibrant, primarily using cyan, yellow, and a dark navy background. This provides a clear and visually appealing presentation of the complex information conveyed by the video. The use of simple, recognizable icons, combined with the clean visual style, makes this a great example of a brand presence Example video.

The video effectively communicates the importance of data storage in enabling connected and autonomous vehicles. The tone is informative and optimistic, with the use of bright colors and engaging visuals helping to convey the positive impact of these technologies. The animation styles and visuals seamlessly integrate to clearly present the complexity of digital transformation and its role in the future of transportation.

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How to plan and optimize Brand Launch Campaign Videos?

Empathetic Messaging: "I believe in the power of the human connection." - Gail Becker. Advids applied this philosophy to a non-profit client's launch video. By focusing on the organization's mission and the impact on beneficiaries, we created a powerful narrative that resonated with donors, leading to a significant increase in contributions.

Actionable: Connect with audience through genuine empathy and shared values.

Narrative Depth: "Storytelling is the soul of selling." - Richard Kearney. Advids used this approach for a SaaS client's launch, crafting a compelling narrative around the software's problem-solving capabilities. This resonated with potential customers, driving trial sign-ups and conversions.

Actionable: Craft compelling narratives that showcase product value and benefits.

Simplicity and Clarity: "The most dangerous phrase in the language is, 'We've always done it this way.'" - Grace Hopper. For a tech startup client, Advids challenged conventional launch video tropes, opting for a clean, minimalist approach that focused on the product's core functionality. This resonated with early adopters, generating buzz and pre-orders.

Actionable: Embrace innovation and challenge conventional approaches to storytelling.

Strategic Focus: "IT is no longer a back-office function; it is becoming increasingly integrated with core business operations." - Nicholas Carr. Advids applied this insight to a B2B client's launch, creating a video that showcased how their product streamlined operations and improved efficiency. This resonated with decision-makers, leading to qualified leads and sales conversions.

Actionable: Align video content with core business objectives and target audience needs.

Consumer-Centric Approach: "The consumer is boss." - A.G. Lafley. Advids embraced this principle for a consumer goods client's launch, creating a video that focused on the product's benefits and how it solved everyday problems for the target audience. This resonated with consumers, driving sales and brand loyalty.

Actionable: Prioritize customer needs and desires throughout the video creation process.

Why Advids for Brand Launch Campaign Video?

At Advids, we ignite brand launches with the power of video. We specialize in crafting high-quality, original Brand Launch Campaign Videos that deliver exceptional results and propel your business forward. Our unique blend of creative storytelling, cutting-edge technology, and proven success ensures your vision translates into a compelling and effective launch.

Launch Your Brand with Advids Expertise:

12+ Years of Proven Success: With over 3400 successful projects across various video types, we possess a deep understanding of what makes a Brand Launch Campaign Video truly resonate.
235 Successful Brand Launches: We've powered over 235 successful brand launches, demonstrating our specific expertise in creating videos that generate excitement and drive early adoption.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their launch stories to life.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

Crafting a Captivating Launch Narrative:

Customized Brand Launch Video Solutions: We tailor each project to perfectly reflect your brand, style, and target audience, ensuring a unique and impactful launch video.
Creative Storytelling: Our skilled team of animators and storytellers craft captivating narratives that engage your viewers and build anticipation for your brand.
Cutting-Edge Technology: We leverage industry-leading software and techniques to create visually stunning videos that leave a lasting impression.

Partnering for Launch Success:

Collaborative Process: From concept to completion, we work closely with you, ensuring your vision is at the heart of every decision.
Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create a launch video that achieves your objectives.

Ready to unlock the potential of Brand Launch Campaign Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Brand Launch Campaign Video?

A Brand Launch Campaign Video is a powerful marketing tool used to introduce a new product, service, or brand to the world. It's a dynamic and engaging way to capture attention, generate excitement, and build anticipation for the launch. This type of video goes beyond static images and text, offering a compelling visual narrative that resonates with potential customers.

Brand Launch Campaign Videos are versatile and can be used for various purposes, such as showcasing product features, highlighting customer testimonials, explaining complex concepts, or offering a glimpse into the company culture. By strategically integrating these videos into your marketing efforts, you can effectively build brand awareness, generate leads, and drive sales.

What do top Brand Launch Campaign Videos have in common?

Visual Storytelling

High-Quality Production

Clear Call to Action

Targeted Messaging

Brand Consistency

Customer Testimonials

Product Demonstrations

Animated Explainer

Behind-the-Scenes Glimpse

Industry Expertise

Data-Driven Insights

What makes Brand Launch Campaign Videos effective?

A captivating Brand Launch Campaign Video is a powerful tool for driving engagement and achieving marketing goals. It's designed to capture attention, educate potential customers, and ultimately drive sales.

A successful Brand Launch Campaign Video is driven by a clear understanding of the target audience and their needs. It's a carefully crafted narrative that resonates with viewers on an emotional level, showcasing the unique Value Proposition of the product or service.

Methods for creating Effective Brand Launch Campaign Videos include using high-quality visuals, incorporating compelling storytelling, and incorporating a clear call to action. These elements work together to create a memorable experience that leaves a lasting impression on viewers and motivates them to take the desired action.

How long should your Brand Launch Campaign Video be?

A well-crafted Brand Launch Campaign Video is a powerful tool for engaging viewers and driving action. The ideal length depends on the specific goals of the campaign and the target audience.

Pre-Production Considerations

How to create Brand Launch Campaign Videos?

Creating a successful Brand Launch Campaign Video is a collaborative process that involves careful planning, execution, and promotion. It's a journey that begins with a clear understanding of your target audience and the message you want to convey.

A meticulous approach to creating Brand Launch Campaign Videos involves defining your goals, crafting a compelling narrative, and choosing the right visual style. The process requires a strong understanding of your brand identity and the ability to translate that into a captivating visual experience.

Unleash Your Brand's Potential with Video

• A well-crafted video can quickly Capture Attention and spread your brand message across various platforms. Imagine a visually stunning video showcasing your new innovative product going viral on social media, instantly reaching thousands of potential customers.

Lead Generation:

• By incorporating compelling calls to action within your video, you can encourage viewers to visit your website, sign up for a newsletter, or request more information. This allows you to capture valuable leads and nurture them through the sales funnel.

Drive Sales:

• Videos can effectively demonstrate the value proposition of your product or service, showcasing its features and benefits in a way that resonates with potential buyers. A product demo video, for example, can highlight the Ease of Use and unique features, ultimately leading to increased sales.

Build Trust and Credibility:

• Videos allow you to humanize your brand and connect with your audience on a deeper level. Featuring customer Testimonials or behind-the-scenes glimpses into your company culture can build trust and establish your brand as a credible authority in your industry.

Position Your Brand as an Innovator:

• A launch video can be a powerful platform to showcase your brand's unique vision and innovative approach. By highlighting cutting-edge technology or showcasing a disruptive product, you can position your brand as a leader in your field.

Video Strategies for Brand Launches

Ideal for showcasing the features and benefits of a new product. These videos can be highly effective in driving sales by demonstrating how the product works and solves a specific customer problem.

Testimonial Videos:

Leverage the power of social proof by featuring satisfied customers sharing their positive experiences with your brand. These videos build trust and credibility, especially when targeting a skeptical audience.

Animated Explainer Videos:

Perfect for simplifying complex concepts or explaining the value proposition of a service. These videos can be highly engaging and memorable, especially when targeting a younger demographic.

Behind-the-Scenes Videos:

Offer a glimpse into your company culture and the people behind your brand. These videos can humanize your brand and build trust with your audience.

Live Event Videos:

Capture the excitement and energy of a product launch event. These videos can Generate Buzz and create a sense of community around your brand.

Crafting Videos That Connect With Your Audience

Designing a Resonant Brand Launch Campaign Video

Designing a resonant Brand Launch Campaign Video requires a deep understanding of your target audience's needs, interests, and preferences.

• Conduct thorough research to identify your ideal customer's demographics, psychographics, and online behavior.
• What are their pain points?
• What motivates them?
• What kind of content do they engage with?

• Craft a clear and concise message that communicates the unique value proposition of your product or service.
• What problem are you solving?
• What makes you different from the competition?

• The style of your video should align with your brand's personality and resonate with your target audience.
• A playful and energetic style might be suitable for a younger demographic, while a more sophisticated and informative approach might be appropriate for a B2B audience.

• Engage your audience by crafting a narrative that captures their attention and evokes emotion.
• Consider using a classic storytelling structure with a clear beginning, middle, and end.

• Invest in professional videography and sound design to ensure your video is visually appealing and engaging.
• Poor quality visuals and audio can detract from your message and damage your brand's credibility.

• Guide your viewers towards the desired action, whether it's visiting your website, signing up for a newsletter, or making a purchase.
• A Strong Call to Action is essential for driving conversions.

Crafting Captivating Brand Launch Videos

Creating an engaging and memorable Brand Launch Campaign Video requires a strategic approach that captures attention and leaves a lasting impression.

Start with a Strong Hook: Grab viewers' attention within the first few seconds with a captivating visual, a surprising statistic, or a thought-provoking question.

• Captivating Visual: A stunning image or animation that sets the tone for your brand.
• Surprising Statistic: A shocking or intriguing fact related to your product or service.
• Thought-Provoking Question: A question that makes viewers think and want to learn more.

Tell a Compelling Story: Connect with your audience on an emotional level by sharing a story that resonates with their values and aspirations.

• Customer Journey: Highlight the challenges your customers face and how your brand provides a solution.
• Brand Origin Story: Share the inspiration behind your brand and its mission.
• Testimonial: Feature a satisfied customer sharing their positive experience with your product or service.

Showcase Your Unique Value Proposition: Clearly communicate what makes your brand different and why it matters to your target audience.

• Key Features and Benefits: Highlight the unique features and benefits that set your brand apart.
• Problem-Solution Approach: Demonstrate how your brand solves a specific problem for your customers.
• Competitive Advantage: Explain what makes your brand superior to the competition.

Call to Action: Encourage viewers to take the next step, whether it's visiting your website, signing up for a newsletter, or making a purchase.

• Clear and Concise: Use a strong call to action that is easy to understand and follow.
• Sense of Urgency: Create a Sense of Urgency by offering a limited-time offer or exclusive promotion.
• Visual Cue: Use a button or graphic to highlight your call to action.

Production Quality: Invest in high-quality Video Production to create a professional and polished look.

• Professional Videographer: Hire a skilled videographer to capture stunning visuals.
• High-Quality Audio: Use professional microphones and sound editing to ensure clear and crisp audio.
• Visual Effects and Animation: Consider using visual effects and animation to enhance the video's impact.

Optimize for Social Media: Create a video that is optimized for social media platforms, with a short and attention-grabbing format.

• Vertical Format: Consider creating a video in a vertical format for optimal viewing on mobile devices.
• Short and Sweet: Keep the video concise and to the point, ideally under 2 minutes.
• Engaging Captions: Add captions to make the video accessible to a wider audience and enhance engagement.

Promote Your Video: Share your video across multiple social media platforms and other channels to reach a wider audience.

• Social Media Marketing: Promote your video on Facebook, Instagram, Twitter, and other social media platforms.
• Email Marketing: Include a link to your video in your email newsletters and marketing campaigns.
• Paid Advertising: Consider running paid advertising campaigns to reach a larger audience.

Measure Your Results: Track the performance of your video to see what's working and what needs improvement.

• Video Views: Monitor the number of views your video receives.
• Engagement Metrics: Track likes, comments, shares, and other engagement metrics.
• Website Traffic: Analyze website traffic from your video to see how it's driving conversions.

By following these tips, you can create a brand launch campaign video that is engaging, memorable, and effective in driving results.

Funnel Your Launch Video for Success

A Brand Launch Campaign Video can be a powerful tool for guiding viewers through the marketing funnel, nurturing them from initial awareness to conversion.

Start with Awareness: Use your video to introduce your brand and product to a wider audience. Focus on capturing attention and generating interest. Consider using social media platforms and paid advertising to reach a broader audience.

Generate Interest: Once you've captured attention, pique viewers' interest by highlighting the unique benefits of your product or service. Showcase its features and demonstrate how it solves a specific customer problem.

Drive Consideration: Provide more in-depth information about your product or service, addressing potential concerns and building trust. Consider using customer testimonials or expert reviews to reinforce your message.

Encourage Action: Include a clear and Compelling Call to Action that encourages viewers to take the next step, such as visiting your website, requesting a demo, or making a purchase.

Strategic Touchpoints for Launch Video Success

Planning a brand launch campaign video involves identifying key touchpoints where your video can be integrated into your overall marketing strategy.

• Target Audience: Consider where your target audience spends their time online and offline. Which social media platforms do they use? Do they attend industry events?
• Brand Message: Ensure your video's message is consistent with your overall Brand Messaging and positioning.
• Video Style: Choose a video style that aligns with your brand's personality and resonates with your target audience.
• Call to Action: Determine the desired action you want viewers to take after watching your video.
• Distribution Channels: Identify the most effective channels for reaching your target audience, such as social media, email marketing, website, and paid advertising.

Captivate Your Audience: Video Launch Strategies

Use Compelling Visuals: Invest in High-Quality Visuals that are visually appealing and relevant to your message. Use a mix of footage, animation, and graphics to keep viewers engaged.

Tell a Story: Connect with your audience on an emotional level by crafting a narrative that resonates with their needs and aspirations.

Include a Call to Action: Encourage viewers to take the next step by including a clear and compelling call to action.

Promote Your Video Across Multiple Channels: Maximize your video's reach by promoting it across various channels, including social media, email marketing, your website, and paid advertising.

Customer Journey Video Strategies

A Brand Launch Campaign Video can be strategically deployed to target specific stages of the customer journey, tailoring your message to their needs and motivations at each point.

Awareness Stage: Focus on introducing your brand and product to a wider audience. Use Captivating Visuals and a concise message to capture attention and generate interest.

Consideration Stage: Provide more in-depth information about your product or service, addressing potential concerns and highlighting its unique benefits. Use customer testimonials or expert reviews to build trust and credibility.

Decision Stage: Offer a compelling reason for viewers to choose your product or service over the competition. Highlight special offers, guarantees, or exclusive features to incentivize purchase.

Retention Stage: Create videos that nurture existing customers and build brand loyalty. Offer tips, tutorials, or behind-the-scenes glimpses to keep them engaged and informed.

Launch Your Video Campaign Successfully

• Define Your Goals: Clearly outline your objectives for the video campaign. Are you aiming to increase brand awareness, generate leads, or drive sales?
• Develop a Content Strategy: Create a detailed plan for your video content, including the video format, storyline, messaging, and call to action.
• Choose the Right Video Production Team: Select a team with experience in creating high-quality brand launch videos. Consider their portfolio, expertise, and communication style.
• Promote Your Video: Develop a comprehensive promotion plan to maximize your video's reach. Utilize social media, email marketing, your website, and paid advertising to distribute your video.
• Track Your Results: Monitor key metrics such as views, engagement, and conversions to measure the success of your video campaign. Use this data to optimize your strategy and improve future campaigns.

Amplify Your Launch With Video Marketing

• Share your video on social media platforms to reach a wider audience and generate buzz.
• Use relevant hashtags and engage with viewers in the comments section.

Email Marketing:

• Embed your video in email newsletters to capture the attention of your subscribers and drive traffic to your website.

Paid Advertising:

• Use your video in paid advertising campaigns on platforms like YouTube and social media to target specific demographics and interests.

Content Marketing:

• Embed your video in blog posts and articles to enhance your content and provide a more engaging experience for your readers.

Public Relations:

• Share your video with media outlets and influencers to generate positive press coverage and reach a wider audience.

Case Study: Nike's "Just Do It" Campaign

Objective: Inspire and motivate athletes and fitness enthusiasts through a powerful message.

Strategy: Nike's iconic Just Do It campaign features a series of video ads that showcase athletes overcoming challenges and achieving their goals. The videos incorporate subtitles and captions to enhance accessibility and engagement.

Execution:

• Accessibility: Subtitles and captions are included in all videos, making the content accessible to viewers with hearing impairments.
• Engagement: The captions are used to highlight key messages and quotes, further emphasizing the campaign's motivational theme.
• Visual Storytelling: The videos use a combination of visuals, music, and captions to create a compelling and inspiring story.

Results:

• Increased Brand Awareness: The Just Do It campaign has become one of the most recognizable and successful marketing campaigns in history, generating significant brand awareness and recognition.
• Enhanced Customer Connection: The campaign has fostered a strong connection with customers, inspiring them to pursue their fitness goals and embrace the Just Do It mentality.
• Increased Sales: The campaign has driven significant sales growth for Nike, as consumers are inspired to purchase products that align with the brand's message.

Key Takeaway: By incorporating subtitles and captions, Nike's Just Do It campaign has enhanced accessibility and engagement, further amplifying the campaign's impact and driving brand loyalty.

Case Study: Tesla's "Cybertruck" Pre-Launch Campaign

Objective:

Generate buzz and early adoption for the highly anticipated Cybertruck.

Strategy:

Tesla launched a pre-launch campaign for the Cybertruck, featuring a series of videos showcasing the vehicle's unique design, capabilities, and futuristic features. The campaign aimed to create a sense of excitement and anticipation among potential buyers.

Execution:

• Unique Design: The videos highlighted the Cybertruck's distinctive design, emphasizing its angular lines, stainless steel body, and futuristic aesthetic.
• Performance Features: The videos showcased the Cybertruck's impressive performance capabilities, including its electric powertrain, off-road prowess, and towing capacity.
• Social Media Engagement: The campaign encouraged social media engagement, with Tesla inviting fans to share their thoughts and reactions to the Cybertruck.

Results:

• Record-Breaking Pre-Orders: The Cybertruck Pre-Launch campaign generated a record-breaking number of pre-orders, demonstrating the high level of interest and anticipation for the vehicle.
• Increased Brand Awareness: The campaign significantly increased brand awareness for Tesla, solidifying its position as a leader in the electric vehicle market.
• Strong Media Coverage: The Cybertruck Pre-Launch campaign received widespread media coverage, further amplifying the vehicle's visibility and generating excitement among potential buyers.

Key Takeaway: By showcasing the Cybertruck's unique features and generating a sense of excitement and anticipation, Tesla's pre-launch campaign effectively drove early adoption and created a strong foundation for the vehicle's launch.

How brand launch campaign video examples are curated?

We dove deep into brand launch campaign videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic brand launch campaign videos showcasing real-world impact.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Memorability Evaluating the video's ability to create a lasting impression and brand recall.
7.Emotional Connection Assessing the video's effectiveness in evoking desired emotions and connecting with the target audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Cinematic Trailers
2. Product Reveals
3. Brand Story Videos
4. Social Media Teasers
5. Behind-the-Scenes glimpses

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, brand launch campaign video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 = 0.22%)

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.