Have you ever considered the magic a well-crafted story can hold? I am here today to explore the captivating world of brand story videos, and in this article, we'll uncover how they build bridges with your audience. What we'll discover is that these aren't just fleeting ads; they're powerful narratives that create a lasting impact. Our journey will take us through examples of brands that have masterfully used this technique, showcasing the remarkable results they've achieved. Prepare to be amazed by the statistics that follow.
An estimated 91% of businesses are using video marketing in 2023.
88% of B2B buyers say they spend time watching video content to learn about products or services in the past 3 months.
80% of U.S. marketers are confident YouTube videos convert.
These stats reveal a powerful trend: video is not just a nice-to-have, it's a must-have. Brand story videos, in particular, offer a unique opportunity to tap into this engaged audience and drive meaningful results. We've curated 30 Eye-catching Brand Story Video examples that immediately commanded our attention and generated excitement.
I'm really drawn to the use of simple yet effective visuals in this video, especially the way the animation highlights the journey of a patient seeking answers. The minimalist style, with bold pops of color, makes it feel personal and relatable. It captures a profound message without using complex imagery, proving that less is truly more in a Brand Story Video.
The message resonated with me, not just for the statistics about rare diseases, but because it showed the emotional journey of a patient who faces frustration and uncertainty. It makes you understand the urgency of research and the need to find solutions for those with rare diseases. It's a testament to the power of storytelling in making a complex topic accessible and inspiring action.
What We Can Learn
Minimalist design with bold color pops creates a personal connection.
2. PerkinElmer Compelling Brand Story Video - Showcase brand legacy implicitly
This brand story video is a masterclass in storytelling. It seamlessly blends past achievements with future aspirations, using a powerful visual transition from grainy black and white to vibrant color. This technique effectively symbolizes the company's journey of scientific discovery. The video doesn't just present history, it celebrates it, emphasizing the constant pursuit of knowledge and innovation.
The inspiring score reinforces the company's commitment to making a difference, highlighting the human element behind the science. The closing montage beautifully captures the essence of collaboration, connecting the company's work to a larger purpose. This brand story video resonates with authenticity, reminding us of the power of science to shape a brighter tomorrow.
What We Can Learn
Showcase the people behind your brand, making it relatable and human.
Technology has become a race, and everyone is trying to keep up. But what if technology could be your ally, not your adversary? WalkMe understands this challenge and offers a solution that makes technology work for you. This Brand Story Video expertly uses vibrant animation and a dynamic soundtrack to capture the essence of the digital revolution. We see the struggles and the triumphs of those who are trying to master this new world, and WalkMe offers a guiding hand.
WalkMe doesn't just build software, it builds bridges. The video speaks directly to the anxieties and aspirations we all have about technology, making it an inspiring call to action to bridge the gap between human and machine. The use of 2D animation creates a futuristic yet accessible look, making the video engaging for a wide audience. WalkMe's brand story is one of empowerment, of helping individuals and organizations thrive in the digital age. This is a video that makes you want to join the revolution, with WalkMe as your guide.
What We Can Learn
Demonstrate your product's ease of use through simple animations, increasing viewer confidence.
This company story video is a visual masterpiece, showcasing the power of seamless global transactions. Vibrant animation and a clear narrative paint a picture of a world connected by innovative payment methods, leaving a lasting impression. The video's strength lies in its ability to convey complex financial concepts with striking visual clarity, inspiring confidence in the company's commitment to secure and effortless transactions.
The minimalist aesthetic and compelling narrative create a sense of wonder, highlighting the vastness of the company's network. Each scene is a testament to the company's ability to empower individuals, businesses, and governments alike, facilitating commerce in the digital age. This video is a powerful example of how a company story video can be used to connect with audiences on an emotional level, leaving them with a lasting impression.
What We Can Learn
Illustrate your approach's impact with before-and-after visuals, building trust.
This video is a masterclass in brand story video marketing. It opens with a vibrant animated logo, instantly grabbing attention with its playful, modern aesthetic. The story then unfolds, showcasing women in diverse roles within the company, from mechanics to data analysts, with an uplifting voiceover highlighting their dedication and contribution. This deliberate choice effectively communicates the company's commitment to empowering and valuing women, turning the video into a powerful message about equality and inclusivity.
The video's warm color palette and cheerful soundtrack create a positive and encouraging atmosphere, effectively capturing the company's essence. It cleverly incorporates subtle visual metaphors, adding depth to the narrative and leaving a lasting impression on the viewer. This video is a great example of how to use brand story video marketing to connect with your audience on an emotional level.
What We Can Learn
Let your employees' stories drive the narrative. it builds genuine trust.
In a visually arresting display of technological prowess, we explore the intricacies of drone security with Gemalto, a Thales company. This Brand Story Video captures the evolution of drone technology and the critical need for trust and reliability in this expanding industry. Thales elegantly showcases their innovative solutions for securing the drone ecosystem, focusing on pilot registration, seamless connectivity, and robust data protection.
We love how the video transitions from futuristic cityscapes to sleek, modern interfaces, highlighting the complex technology in an accessible way. The use of 3D animation and motion graphics makes the video a dynamic and engaging watch. The soundtrack and sound effects further enhance the video, seamlessly blending with the visuals to create a compelling narrative.
What We Can Learn
Visually demonstrate problem-solving, showcasing your product's value and generating leads.
We are drawn to Deloitte's compelling brand video, showcasing the Alpha Platform with visual grace and clarity. It speaks to the shared experience of navigating a business landscape in perpetual motion. The minimalist 3D aesthetic, smooth transitions, and soothing color palette generate an air of calm and optimism, while a subtle upbeat soundtrack enhances the mood.
The core message resonates deeply: in the face of relentless change, the Alpha platform is a reliable partner. Its a powerful visual narrative of transformation, presented through the symbolic door, the building of the A, and the modular cubes merging into a unified whole. This brand video is a masterclass in communicating complex ideas with elegant simplicity, leaving us wanting more.
What We Can Learn
Build a narrative around a relatable problem your product solves, generating empathy.
This product brand story video is a masterclass in visual storytelling. Black and white imagery, punctuated by bold color highlights, creates a modern and sophisticated feel. The upbeat soundtrack adds energy, amplifying the overall impact. This approach positions the company as a partner for businesses navigating the ever-changing technological landscape.
The seamless integration of text animations and visuals reinforces key messages, showcasing the company's expertise in crafting unique solutions. This compelling approach makes you want to learn more about what the company has to offer.
What We Can Learn
Craft a clear narrative showcasing your product's value, building excitement and driving inquiries.
In this captivating Mastercard brand story video, vibrant animation and a clear narrative combine to showcase the power of seamless global transactions. We see how Mastercard empowers individuals, businesses, and governments alike, facilitating commerce in the digital age. The video's strength lies in its ability to convey complex financial concepts with striking visual clarity.
Each scene paints a picture of a world connected by Mastercard, highlighting innovative payment methods and the vastness of its network. The minimalist aesthetic and compelling narrative leave a lasting impression, inspiring confidence in Mastercard's commitment to secure and effortless transactions.
What We Can Learn
Clear visuals make complex ideas easy to grasp, building trust.
The Horne brand story video is a compelling example of how to effectively convey a company's values through engaging visuals. The striking pyramid graphic, representing the Wise Firm culture, cleverly distills complex ideas into easily digestible segments. We all appreciate how the video highlights the importance of We & Service, emphasizing their commitment to teamwork and client focus. Hornes narrative skillfully balances illustrative storytelling with clear messaging, leaving a lasting impression of a company dedicated to building a strong foundation for success.
What We Can Learn
Balance storytelling with clear messaging for a lasting impression.
In this insightful brand story video, we appreciate how Enel Green Power masterfully illustrates the impact of Renewable Energy Certificates. The video cleverly uses isometric 3D animation to connect solar and wind farms to city buildings, visually demonstrating the flow of clean energy. We all see how this simplifies a complex topic, making it accessible to a broader audience.
Beyond the visuals, Enel smartly highlights the tracked and numbered nature of its RECs, ensuring transparency and building trust. The video's clear message”that purchasing RECs allows businesses to claim renewable energy usage and reduce their carbon footprint”resonates strongly with environmentally conscious consumers and companies. It's a compelling case for sustainability, showcasing how RECs support new renewable energy projects and contribute to a greener future.
What We Can Learn
Clearly show your product's positive impact, driving viewer understanding and action.
12. Justice Animated Brand Story Example - Encourage engagement implicitly
Justice is a platform dedicated to providing in-depth journalism and analysis on transitional Justice and international criminal law. The video is designed to introduce the platform and its mission to understand how societies can move forward after periods of violence and conflict.
Video Design - The video uses a simple yet impactful Brand Story Video style to communicate the complexities of reconciliation and justice. The video uses stark visuals, including a tug-of-war between two opposing groups symbolizing the struggles and divides following violence. The animated graphics are stylized and illustrative, making them easy to understand and retain.
The video style effectively highlights the challenges of rebuilding a society after conflict. The minimalist design and graphic style of the video creates a thoughtful tone, underscoring the gravity of the issues being addressed. By employing a simplified visual language, the video engages audiences in the global issue of transitional justice, making it relevant and compelling to a broad audience.
Kubota is a company that has been working to achieve solutions for social issues related to food, water, and the environment. The video is designed to introduce their long-term vision, GMB2030, and explain its purpose.
Video Design - This is a Brand Story Video. The video starts with a simple line art graphic of a clock, illustrating the passage of time and the history of Kubota. The video style is simplistic and clean with a white background, making it easy to focus on the narrative and the information conveyed. The video uses minimalist graphic elements, with clean lines and simple shapes, and an animation style that is smooth and elegant.
The visual style of the video is able to communicate the objectives of the video effectively. This minimalist style reflects Kubota's values as a company, highlighting their commitment to sustainability and their ability to adapt to change. The video emphasizes the company's vision for a sustainable future with clean and simple graphics that create a calming and reassuring tone. The video highlights Kubota's long history, focusing on their efforts to address social issues, and how GMB2030 is their plan to build a better future for everyone.
FinGo is the next generation of identity authentication, accessible to everyone, and connecting people, places, and businesses to a more secure world. This video is designed to introduce FinGo's technology and the benefits it offers.
Video Design - The video uses a combination of minimalist illustrations and bold colors to tell the brand story. Bright colors are used for illustrations to create a friendly and approachable atmosphere. The video highlights the simplicity and ease of use of FinGo's technology, emphasizing the no need to rely on cards, documents or devices message. It's a good Brand Story Video because it conveys the message simply and clearly through visual storytelling.
The visual style of the video effectively communicates the objective of the video, showcasing a world where access and authentication are simplified by using a finger. The video's tone is confident and optimistic, conveying that FinGo's technology offers a more secure and convenient future for everyone. This approach encourages the audience to embrace the new technology, highlighting its potential to make daily interactions easier and more accessible.
Avast is a company that helps people securely explore the digital world. This video is designed to introduce people to Avast and show how it can help people connect and accomplish amazing things online.
Video Design - The video uses a Animated Story Video style. The video is visually engaging with clean, simple graphics and bright colors. The animation is smooth, and the video is filled with cheerful images. The graphics are playful and use simple lines to create a cheerful and friendly atmosphere.
The video's visual style effectively communicates Avast's goal of being a reliable and trustworthy cybersecurity partner that helps people safely enjoy the digital world. The video's playful tone and optimistic message resonate with viewers and create a sense of community and connection.
Thermo Fisher is a company that creates cell therapies, and this video is designed to show how they can help their clients take their cell therapy ideas from research to commercialization.
Video Design - This Brand Story Video uses simple yet effective visual design, using bright colors and a combination of 2D animated icons and graphics to illustrate the company's ability to create a seamless and efficient journey for their clients.
The video utilizes a clear, concise narrative to highlight the problem of traditional contact centers, where even small changes can take months. By using simple illustrations, the video emphasizes how these traditional contact centers are expensive, rigid, and difficult to maintain. The video uses simple icons and line art to effectively illustrate a problem that many businesses can easily relate to. This style of animation allows Thermo Fisher to clearly convey the complexities of traditional contact centers, making the video a good Brand Story Video. The color scheme of blue and orange helps create a sense of forward movement and progress for the viewer. Overall, this animated explainer video is an effective and engaging way to communicate Thermo Fisher's message about their cell therapy journey, and helps show how they can be a trusted partner for their clients.
What We Can Learn
Let your brand's personality shine through, creating a memorable and relatable experience.
Sometimes, the most compelling Brand Story videos don't feel like ads. Affable's TikTok-style video cleverly uses 3D animation to highlight a key marketing challenge finding the right influencer. The video subtly weaves in its value proposition by demonstrating how Affable leverages AI to connect brands with influencers and track their audiences.
The isometric animation, vibrant color palette, and upbeat music create an engaging visual experience. The result? A captivating narrative that seamlessly transitions from problem to solution, subtly showcasing Affable's powerful AI technology without overwhelming the viewer. This video inspires brands to embrace a new era of influencer marketing with innovative solutions like Affable.
What We Can Learn
Create a video so engaging, viewers naturally want to learn more.
We marvel at how Pinkerton transforms raw data into actionable insights, making complex information digestible through elegant 3D visualization. From cascading crime reports to a neatly organized data grid, the visual journey captures the essence of their analytical prowess. We all admire the stylized rain cloud, a subtle visual metaphor for potential risk, ingeniously paired with scientists evaluating data in a testing area. This Brand Story Video effortlessly blends educational content with captivating visuals, making a strong case for Pinkerton's expertise in security risk management. The Pinkerton Crime Index, presented as the result of a rigorous process, provides a single, reliable number businesses can trust.
What We Can Learn
Incorporate subtle metaphors to enhance understanding and memorability, boosting viewer impact.
MEDHOST is a healthcare solution company that provides support to hospitals across the nation. The video is designed to communicate the value of MEDHOST for healthcare professionals.
Video Design - The video uses a playful and engaging style, with 3D animation and bright colors. This video uses cartoon-like visuals and light hearted tone to communicate the company's message to healthcare professionals, and create a connection with them. The style of the video, is like a Brand Story Video, with its focus on highlighting the role of MEDHOST in a hospital setting.
The visual design effectively communicates the objective of the video, and reinforces the need for support within a healthcare facility. The visual style of the video, along with the narrative of the video, clearly conveys the tone of the video. The video focuses on the hero, or in this case the healthcare professional, who is facing challenges in their daily lives. MEDHOST, therefore, appears as a supportive partner that helps them overcome these challenges. This approach is engaging and relatable for the intended audience.
COTI is a payment transaction network backed by a native digital currency. The goal of this video is to introduce COTI and to illustrate how it works by contrasting it with the traditional banking system. The video is designed to show the benefits of using COTI, like fast, easy, cost-effective and reliable payments.
Video Design - The video uses simple, colorful graphics and animations to tell its story. It uses a minimalist style, which is similar to other successful “Company Success Story Video that are also designed to create a clean and engaging viewing experience. The cartoon-like characters and illustrations give the video a whimsical and approachable feel. This is an effective approach because it makes the technology feel less intimidating.
The video's animation style makes it easy for viewers to follow the story, even if they aren't familiar with the technology. The video's overall tone is friendly and optimistic, which reinforces the idea that COTI is a positive force in the world. It contrasts traditional banks with COTI. The visuals clearly represent the simplicity and ease of the network.
If you're seeking a compelling brand story video example, this piece showcases how everyday moments become extraordinary with the right touch. The video highlights advanced materials' impact, from powering our homes and vehicles to connecting us globally. It cleverly juxtaposes diverse scenarios a surfer riding waves, a family video call linking each with innovative materials.
This brand story video doesn't just tell; it shows, using high-quality visuals and relatable situations to convey the message. The uplifting music and warm color palette evoke a sense of optimism. The subtle call to action encourages viewers to consider the role these materials play in building a better future. This example proves how powerful storytelling can transform technical concepts into emotionally resonant narratives.
What We Can Learn
Evoke a feeling of optimism and possibility, encouraging viewers to learn more.
CSL is a global biotherapeutics company that develops and delivers innovative biotherapies. The video is designed to showcase the company's history of innovation and its commitment to improving the quality of life for people with life-threatening medical conditions.
Video Design - The video is a good Brand Story Video as it uses a minimal and clean design style with a focus on simple graphics. The color palette consists of muted colors, with a focus on purple, gold, and gray. It uses a simple timeline graphic to depict CSL's history and its significant milestones. The video uses a combination of static graphics, animated graphics, and text to communicate the message effectively.
The visual style of the video is able to communicate the objective of the video by highlighting the company's innovation and positive impact on people's lives. The video uses a positive tone that focuses on the company's commitment to developing life-saving therapies. The video's visual style, through the simple and clear design, effectively conveys the message of innovation and dedication that CSL offers to people around the world.
MSD Careers is a company dedicated to developing potentially life-saving medicines and vaccines. The video is designed to showcase the Marketing team and their role in finding new business opportunities and educating medical professionals about their products.
Video Design - The video uses an Animated Infographic Growth Story Video style. It utilizes bright colors and simple illustrations to make a complex subject more approachable. The use of the world map as a backdrop visually represents the global scope of their work. The animated graphic of people connecting puzzle pieces together exemplifies the teamwork and collaboration across different departments.
The use of simple visuals and a clear narrative helps drive the goal of the video which is to attract potential employees. The lighthearted tone of the video and the use of upbeat music further enhance the positive impression of the company culture. By using a relatable visual style and simple storytelling, MSD Careers is able to communicate its mission and its commitment to finding solutions that improve lives.
Boyd is a company that innovates in sustainable engineered material and thermal solutions. The video is designed to showcase the company's expertise in these areas.
Video Design - This video successfully utilizes high-quality graphics and animation to communicate the company's expertise. It uses visual elements to clearly demonstrate the different technologies and materials Boyd works with. The video uses vibrant colors, engaging music, and fast-paced cuts to attract the viewer's attention. The video is made in a Mobile App Success Story Video style, where the focus is on showcasing the company's work and the positive outcomes it delivers.
The video successfully uses visuals to demonstrate the impact of Boyd's work, which is a key aspect of communicating the company's message and driving the video's goal. Through the use of vibrant colors, engaging music, and fast-paced cuts, the video establishes a professional and positive tone. The overall visual aesthetic of the video is designed to clearly communicate Boyd's commitment to innovation and customer success.
Cisco is a technology company that provides a connected, secure, sustainable, and equitable future for healthcare. This video is designed to showcase how Cisco powers the connections that make the future of healthcare a reality.
Video Design - The video features a simple, clean design style with bright colors. It uses animated graphics to illustrate the benefits of Cisco's solutions for healthcare. The overall look and feel is minimalistic and modern, appealing to a professional audience. Case Study Success Story Videoe video graphics are effectively used to highlight the key themes of the video. The graphic style helps to convey a sense of progress and innovation.
The visual style of the video effectively communicates the objective of the video by using a clear and concise narrative. The video's tone is positive and optimistic, showcasing the future potential of healthcare. The video effectively communicates the benefits of Cisco's solutions by showcasing how they can improve patient experiences and outcomes, making healthcare more efficient and accessible. The video appeals to a wide range of viewers, including healthcare providers, administrators, patients, and technology professionals.
26. National Grid ESO Tech Brand Story Animated - Drive interest implicitly
In a world where semi-autonomous cars are quickly becoming a reality, this Brand Story Video captivatingly visualizes the complex data exchange happening behind the scenes. The clever use of 2D animation with bold colors teal, yellow, and deep blue perfectly captures the futuristic essence of smart vehicle technology.
From seamless navigation to immersive entertainment, the video showcases how advanced data systems enhance the passenger experience. The concise, sub-30-second format and dynamic motion graphics keep the audience engaged while highlighting the increasing importance of data storage in automotive innovation.
What We Can Learn
Bold visuals and a snappy pace will keep viewers hooked, boosting memorability.
Mavenir is a proven industry disruptor in the network space. This video is designed to showcase the company's presence and expertise in the global market.
Video Design - The video utilizes futuristic and tech-driven visuals to portray Mavenir's approach. A dynamic blend of 3D graphics and animation is employed to create an engaging visual experience. The video incorporates elements such as digital circuit boards, global maps, and animated representations of the company's technology.
This Animated Story Video effectively communicates Mavenir's capabilities to build a single, software-based automated network that runs on any cloud. The graphics and visuals emphasize the global reach and scalability of the solution. The video tone is confident and optimistic, highlighting Mavenir's expertise in the field of networking and its commitment to innovation.
NFCForum is a secure touchless technology that is in almost everything. This video is designed to showcase the wide-ranging applications of NFC.
Video Design - The video uses a clean, minimal design, with a light background. The text is large and easy to read, and the animation is simple and effective. This makes for a good Business Success Story Videoe video as the focus is on the product, which is NFC, rather than any elaborate visuals.
The visual style of the video is able to communicate the objective of the video by highlighting the benefits of NFC, which is a secure touchless technology. The tone of the video is positive and upbeat, emphasizing the ease of use and convenience of this technology. The video successfully showcases the versatility of NFC and encourages viewers to explore its various applications.
World Microbe Forum is a global platform connecting microbiologists to share and discuss the latest groundbreaking research. The video is designed to promote the upcoming World Microbe Forum and encourage viewers to register and learn more.
Video Design - The video utilizes a simple but effective animation style with a minimalist design, highlighting the importance of research. A diverse group of people from different locations are shown working on their laptops, showcasing the global scope of the forum. This minimalist design and character style make the video a good Startup Story Videoe video, focusing on the collaboration and innovation that the forum represents.
The animated video successfully portrays the forum's mission. The design style, using bold colors and dynamic visuals, creates an engaging and optimistic tone, while the use of simple animations emphasizes the global nature of the forum, encouraging viewers to register and engage.
BDO is creating a new vision for their business, one that emphasizes innovation, sustainability, and diversity.
Video Design - This User Story Videoe video features a futuristic design aesthetic with bold colors and imagery, including visuals like the night sky, human eyes, abstract shapes, and an indoor farm. The graphics are high quality and abstract, creating a visually impactful and engaging video.
This video effectively communicates BDO's ambitions. The use of vibrant colors and imagery emphasizes the desire to push boundaries and embrace possibilities. The fast-paced and dynamic nature of the video reflects the energy and ambition behind this new initiative. The tone of the video is confident and aspirational, highlighting BDO's commitment to a progressive and successful future.
FAQ
How can a brand story video help me connect with my target audience on an emotional level?
Brand story videos build emotional connections by showcasing relatable human experiences and values.
What are the key elements of a compelling brand story video?
Key elements include a clear narrative, authentic characters, evocative visuals, and a resonant message.
How do I identify the core values and message I want to convey?
Reflect on your brand's mission, vision, and unique benefits to identify core values and message.
What are the different styles of brand story videos, and which one is best suited for my brand?
Video styles range from live-action documentaries to animated explainers. Choose the style that best suits your brand and audience.
What is the typical cost range for producing a high-quality brand story video?
High-quality brand story videos typically cost between $1,000 and $6,000, depending on complexity and length.
How long does it typically take to produce a brand story video from concept to completion?
Production typically takes 3-8 weeks, depending on scope and revisions.
What are the best practices for scripting a brand story video that resonates with my audience?
Focus on a single narrative, use emotive language, and craft a clear call to action in your script.
How do I find a reputable video production company?
Find reputable video production companies through referrals, portfolios, and client testimonials.
What questions should I ask potential video production companies before hiring them?
Ask potential companies about their experience, process, pricing, and communication methods.
How can I incorporate existing brand assets into my brand story video?
Integrate existing brand assets like logos and color palettes for brand consistency.
What are some creative ways to visually represent my brand's story?
Use animations, live-action footage, or a combination to visually represent your story.
How can I ensure my brand story video is authentic and relatable?
Focus on genuine human experiences and avoid overly promotional language for authenticity.
What are some common mistakes to avoid when creating a brand story video?
Avoid unclear narratives, inauthentic characters, and overly promotional tones.
How can I use storytelling to differentiate my brand from competitors?
Highlight your unique story, values, and positive impact to differentiate your brand.
How can I use my brand story video to build trust and credibility?
Showcase authenticity, expertise, and customer commitment to build trust and credibility.
How to plan and optimize Brand Story Videos?
Cultivate a Unique Vision: "The eye has to travel." - Diana Vreeland. Advids applied this principle for a fashion e-commerce client. We created a brand story video showcasing their unique collection through dynamic visuals and bold color palettes, capturing the essence of their brand identity. This led to a 25% increase in average session duration on their website and a 15% rise in sales.
Actionable: Captivate audience attention with visually stimulating and unique content.
Connect Emotionally: "The only thing we have to fear is fear itself." - Franklin D. Roosevelt. Advids leveraged this understanding of human emotion for a non-profit client. We crafted a brand story video that tapped into the audience's empathy, highlighting the organization's impact and inspiring action. This resulted in a 30% increase in donations and a significant expansion of their volunteer base.
Actionable: Evoke genuine emotion to forge deeper connections with your audience.
Embrace Authenticity: "Advertising is the rattling of a stick inside a swill bucket." - George Orwell. Advids recognizes the importance of genuine storytelling. For a sustainable food brand, we created a brand story video showcasing their ethical sourcing and production processes. This transparent approach resonated with their target audience, resulting in a 20% increase in brand awareness and a 10% boost in sales. We focused on showcasing the brand's commitment to sustainability, rather than resorting to flashy advertising tactics.
Actionable: Build trust by showcasing authentic brand values and transparent practices.
Focus on the Consumer: "The consumer is boss." - A.G. Lafley. Advids applied this customer-centric approach for a consumer electronics client. We developed a brand story video that addressed the specific pain points of their target audience, demonstrating how their product offered practical solutions. This resulted in a 15% increase in product inquiries and a 10% rise in conversion rates.
Actionable: Address customer needs and pain points directly within your narrative.
Build Brand Equity: "Love your brand, and your brand will love you back." - Iwan Setiawan. Advids understands the power of brand love. For a travel agency client, we created a brand story video that evoked a sense of wanderlust and adventure, aligning with their brand values. This resulted in a 20% increase in website traffic and a 15% rise in booking inquiries.
Actionable: Strengthen brand affinity by aligning messaging with core brand values.
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Why Advids for Brand Story Video?
At Advids, we specialize in crafting high-quality, original Brand Story Videos that deliver exceptional results. We transform your vision into compelling animation through creative storytelling, cutting-edge technology, and a proven track record of success.
Unlocking the Power of Animated Storytelling:
Customized Brand Story Video Solutions: From explainer videos to character animations, we tailor each project to reflect your brand, style, and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers weave captivating narratives that engage viewers and drive action. Cutting-Edge Brand Story Video Technology: We use industry-leading software and techniques to create visually stunning videos with lasting impact.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes Brand Story Video truly effective. We've completed over 315 successful Brand Story Video projects. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life through animation. Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and commitment to client satisfaction.
A Collaborative Approach to Your Success:
Collaborative Process: From concept to completion, we work closely with you, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Brand Story Videos.
Ready to unlock the potential of Brand Story Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Brand Story Video?
A brand story video is a powerful marketing tool that uses storytelling to connect with your audience on an emotional level. It goes beyond simply showcasing your product or service; it delves into the heart of your brand, sharing its origins, values, and mission. This approach builds trust and loyalty by humanizing your brand and creating a deeper connection with viewers.
Brand story videos can be used for a variety of purposes, including increasing brand awareness, generating leads, driving sales, and building a strong brand identity. They can be shared across multiple channels, including social media, email marketing, and your website.
What do top Brand Story Videos have in common?
Visual Storytelling - A compelling narrative is visually communicated.
Emotional Resonance - A powerful story evokes emotions in viewers.
Authenticity - A genuine story feels real and relatable.
Target Audience - A story is tailored to the specific audience.
Call to Action - A clear prompt encourages viewers to act.
Visual Style - A cohesive visual style enhances the story.
Brand Identity - A consistent visual identity reinforces the brand.
Story Arc - A well-structured story follows a clear arc.
Customer Focus - A story highlights customer experiences.
Value Proposition - A story demonstrates the brand's value.
Visual Storytelling - A compelling narrative is visually communicated.
Visual Style - A cohesive visual style enhances the story.
What makes Brand Story Video effective?
A captivating brand story video is a powerful tool for connecting with your audience and achieving your marketing goals. It is driven by a compelling narrative that resonates with viewers on an emotional level. The effectiveness of these videos lies in their ability to humanize your brand, build trust, and create a lasting impression.
A successful brand story video is designed to engage viewers from start to finish. It uses visuals, music, and storytelling techniques to create an immersive experience that leaves a lasting impression. The goal is to create a connection with viewers that goes beyond simply providing information; it aims to inspire, motivate, and ultimately drive action.
How long should your Brand Story Video be?
A well-crafted brand story video is a powerful tool for connecting with your audience and achieving your marketing goals. The ideal length of your video will depend on the specific story you are telling and the platform where you plan to share it.
A good approach to determining the ideal length is to consider the attention span of your target audience and the complexity of your story. A shorter video, around 30-60 seconds, might be suitable for social media platforms like Instagram or TikTok, while a longer video, up to 2-3 minutes, might be more appropriate for YouTube or your website.
Pre-Production Questions
What is the primary goal of the video?
What is the target audience for the video?
What is the key message you want to convey?
What is the tone and style of the video?
What is the budget for the video?
What is the timeline for the video?
What is the platform where the video will be shared?
How to create Brand Story Videos?
A captivating brand story video is a powerful tool for connecting with your audience and achieving your marketing goals. The creation process involves a series of steps, from planning and scripting to filming and editing.
A successful brand story video is designed to engage viewers from start to finish. It uses visuals, music, and storytelling techniques to create an immersive experience that leaves a lasting impression. The goal is to create a connection with viewers that goes beyond simply providing information; it aims to inspire, motivate, and ultimately drive action.
Pre-Production
Define target audience
Develop story concept
Write script
Storyboard visuals
Production
Film video footage
Capture audio
Edit video
Add music and sound effects
Crafting Compelling Brand Stories
Brand story videos are powerful tools for connecting with your audience on an emotional level. They come in various forms, each serving a unique purpose in your marketing strategy.
Founder Story Videos:
These videos delve into the origins of your brand, sharing the founder's vision and the why behind the company's existence. This approach builds a strong Emotional Connection with viewers by humanizing your brand. For example, a company like Warby Parker could use this format to showcase their mission of providing affordable eyewear while giving back to the community.
Product Demo Videos:
These videos showcase your product's features and benefits in action. Engaging Visuals and concise explanations educate potential customers and entice them to learn more. Consider using screen recordings, close-up shots, and voiceovers to highlight key functionalities.
Behind-the-Scenes Videos:
These videos offer a glimpse into your company culture, processes, and the people behind your brand. This fosters trust and transparency, making your brand more relatable. A craft brewery, for instance, could showcase the brewing process, introduce their team, and highlight their commitment to quality ingredients.
Testimonial Videos:
These videos feature satisfied customers sharing their positive experiences with your product or service. This provides powerful social proof and builds credibility. A software company could feature a client discussing how their product streamlined operations and increased efficiency.
Amplify Your Launch Video's Reach
A brand story video can be a dynamic asset in your marketing arsenal, amplifying your message across various channels.
Social Media Powerhouse: Share your video across platforms like Instagram, Facebook, and LinkedIn, tailoring the format and caption to each platform's audience. Use relevant hashtags and consider targeted advertising to expand your reach. For example, a shorter, visually-driven version of your video might be ideal for Instagram Stories, while a longer, more detailed version could be shared on YouTube.
Email Marketing Enhancement: Embed your video in email newsletters to Boost Engagement and click-through rates. A visually appealing video can Capture Attention and encourage recipients to learn more about your brand or offering.
Website Engagement Booster: Feature your video prominently on your website, such as the homepage or product pages. This can capture visitor attention, explain your value proposition, and encourage them to explore your site further.
Paid Advertising Precision: Utilize platforms like YouTube and Facebook to run targeted ads featuring your video. This allows you to reach specific demographics and interests, maximizing your ad spend and impact.
Unlocking Your Brand Story's Power
Measuring the success of your brand story video involves analyzing key metrics that reflect its impact on your audience and business goals.
Engagement Metrics: Monitor how viewers interact with your video on social media. Track metrics like views, likes, shares, comments, and click-through rates to gauge audience interest and engagement. Tools like Facebook Insights and YouTube Analytics provide valuable data.
Website Traffic Analysis: Analyze website traffic before and after launching your video. Look for increases in visits, time spent on site, and conversions, indicating the video's effectiveness in driving traffic and engagement. Google Analytics can help you track these metrics.
Brand Awareness Surveys: Conduct surveys or track Social Media Mentions to measure changes in brand awareness. This helps you understand if the video is effectively increasing brand visibility and recognition.
Lead Generation Tracking: Measure the number of leads generated through your video, such as website form submissions, email sign-ups, or contact requests. This data helps you assess the video's effectiveness in driving conversions and achieving your marketing goals.
Captivating B2B Brand Stories
Crafting a Compelling Brand Story video for a B2B audience requires a tailored approach that resonates with their specific needs and priorities.
Solution-Oriented Narrative: Focus on showcasing how your product or service addresses specific business challenges and delivers tangible results. Highlight case studies, data points, and Testimonials that demonstrate your value proposition. For example, a cybersecurity company could showcase how their solution helped a business prevent a data breach and save significant costs.
Decision-Maker Focus: Target your message and visuals to appeal to the key decision-makers within your target audience. Understand their pain points, motivations, and the criteria they use to evaluate solutions.
Credibility and Expertise: Emphasize your industry expertise, thought leadership, and track record of success. Showcase partnerships, certifications, and awards that Build Trust and credibility.
Concise and Impactful Storytelling: Respect your audience's time by keeping your video concise and to the point. Focus on delivering a clear and compelling message that resonates with their busy schedules.
Crafting Compelling Brand Stories
Brand story videos can leverage various narrative structures to engage viewers and effectively convey your brand's message.
Hero's Journey: This classic structure follows a protagonist's journey of transformation and overcoming challenges, creating a relatable and inspiring story. A fitness brand could use this narrative to showcase a customer's journey from struggling with their weight to achieving their fitness goals.
Overcoming the Odds: This narrative focuses on a brand's struggle and eventual triumph, highlighting its resilience, determination, and ability to overcome adversity. A startup could share their story of overcoming initial challenges and achieving success in a competitive market.
Customer Transformation: This narrative showcases how your product or service has positively impacted a customer's life or business, providing tangible evidence of your value proposition. A software company could feature a client discussing how their product streamlined operations and increased efficiency.
Behind-the-Scenes: This narrative offers a glimpse into your brand's inner workings, culture, and values, creating a sense of transparency and authenticity. A fashion brand could showcase their design process, highlighting their commitment to ethical sourcing and sustainable practices.
Customer Journey Visualized: A Brand Story Video
A brand story video can effectively illustrate the customer journey by visually guiding viewers through the different stages of their interaction with your brand.
Start with the Problem: Introduce the video by presenting a relatable customer problem or challenge that your product or service aims to solve. For example, a travel company could start by showcasing the frustration of planning a trip and finding affordable flights.
Showcase the Solution: Demonstrate how your product or service provides a solution to the customer's problem, highlighting its key features, benefits, and value proposition. The travel company could then demonstrate how their platform simplifies the booking process and offers exclusive deals.
Highlight Key Touchpoints: Visually depict the customer's interactions with your brand, such as website visits, product demos, customer support interactions, or online communities. The travel company could show the customer browsing their website, using their mobile app, and interacting with customer support.
End with a Positive Outcome: Conclude the video by showcasing the positive outcome or transformation the customer experiences as a result of using your product or service. The travel company could end with the customer enjoying their trip, highlighting the ease and convenience provided by their platform.
Avoid These Brand Story Pitfalls
Creating a compelling brand story video requires careful planning and execution to avoid common pitfalls that can hinder its effectiveness.
Common Pitfalls to Avoid
Overly Promotional Tone: Avoid creating a video that feels like a blatant advertisement. Instead, focus on storytelling, emotional connection, and providing value to the viewer.
Lack of Target Audience Focus: Define your target audience clearly and tailor your message, visuals, and tone to resonate with their specific interests, needs, and preferences.
Excessive Length and Complexity: Keep your video concise, engaging, and easy to follow. Avoid overwhelming viewers with too much information or overly complex narratives.
Ignoring the Call to Action: Clearly communicate the desired action you want viewers to take after watching the video, whether it's visiting your website, contacting sales, or making a purchase.
Turn Your Launch Video into a Community
Transforming your brand story video from a one-way communication channel into an interactive experience can Foster a Sense of Community and encourage customer participation.
Interactive Elements: Incorporate Interactive Elements like polls, quizzes, or clickable hotspots that encourage viewers to engage with the content and share their thoughts. A cooking brand could include a poll asking viewers which recipe they'd like to see demonstrated next.
Calls to Action: Encourage viewers to share their own stories, experiences, or feedback related to your brand, using a dedicated hashtag or by submitting content through your website or social media channels. A clothing brand could encourage customers to share photos of themselves wearing their products using a specific hashtag.
Community Spotlights: Feature customer stories, testimonials, or user-generated content in your videos to highlight the diversity of your audience and create a sense of belonging. A travel company could showcase user-submitted photos and videos of their travel experiences.
Make Your Launch Video Unforgettable
Strategically weaving elements of humor, suspense, or surprise into your brand story video can elevate it from informative to captivating, leaving a lasting impression on your audience.
Humor: Inject humor through witty dialogue, relatable situations, or unexpected twists, ensuring it aligns with your brand's personality and resonates with your target audience. A brand like Geico uses humor effectively in its advertising campaigns to make its insurance products more memorable.
Suspense: Build suspense by gradually revealing information, creating a sense of anticipation, or presenting a challenge that keeps viewers guessing about the outcome. A documentary could use suspense to build anticipation for a key reveal or discovery.
Surprise: Incorporate surprise elements, such as unexpected plot twists, cameos, or reveals, to create a sense of delight and encourage viewers to rewatch and share. A brand could surprise viewers by announcing a partnership with a well-known influencer or launching a limited-edition product in a creative way.
Showcasing Social Impact Through Video
A brand story video provides a powerful platform to showcase your commitment to social responsibility or sustainability, authentically connecting with values-driven consumers.
Showcase Real Initiatives: Go beyond statements and showcase tangible actions. Feature your sustainable practices, community involvement, or ethical sourcing initiatives. A clothing brand could showcase their use of recycled materials and their efforts to reduce water consumption in their manufacturing process.
Highlight Impact: Clearly demonstrate the positive impact of your efforts. Share stories of how your brand is making a difference, whether it's reducing environmental impact or supporting local communities. A food company could highlight their partnership with local farmers and their efforts to reduce food waste.
Employee and Partner Features: Humanize your efforts by featuring employees or partners who are passionate about your mission. Their authentic voices can strengthen the message. A tech company could feature employees volunteering at a local school or partnering with a non-profit organization.
Case Study: LEGO's "Rebuild the World" Campaign
Objective: To create a memorable brand experience that inspires creativity and imagination in children and adults.
Strategy: LEGO launched a global campaign called Rebuild The World that featured a series of videos showcasing the power of LEGO bricks to inspire creativity and problem-solving. The campaign used a mix of live-action and animation to create a visually engaging and inspiring experience.
Results: The Rebuild The World campaign generated significant positive sentiment and engagement across social media platforms. The campaign also led to a surge in LEGO sales and increased brand awareness.
Key Takeaways:
Visual storytelling: The use of animation and live-action created a visually engaging and memorable experience for viewers.
Emotional connection: The campaign evoked feelings of joy, creativity, and empowerment, connecting with viewers on an emotional level.
Brand purpose: The campaign highlighted LEGO's commitment to inspiring creativity and imagination, strengthening the brand's connection with its audience.
Case Study: Coca-Cola's "Share a Coke" Campaign
Objective: To leverage the power of visual storytelling to create a personal and engaging brand experience.
Strategy: Coca-Cola launched its Share a Coke campaign, which featured personalized Coke bottles with popular names and phrases. The campaign also included a series of videos showcasing people sharing Coke with loved ones and creating special moments together.
Results: The Share a Coke campaign was a huge success, generating significant social media buzz and driving sales growth for Coca-Cola. The campaign also helped to create a more personal and engaging brand experience for consumers.
Key Takeaways:
Personalization: The use of personalized Coke bottles created a unique and memorable experience for consumers.
Emotional connection: The videos evoked feelings of happiness, connection, and shared experiences, creating a strong emotional connection with viewers.
Social media engagement: The campaign encouraged consumers to share their Share a Coke experiences on social media, amplifying the brand's reach and engagement.
How brand story video examples are curated?
We dove deep into brand story videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic brand story videos showcasing genuine brand narratives. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Emotional Resonance Examining the video's ability to evoke emotion and connect with the audience. 7.Brand Authenticity Determining if the video genuinely reflects the brand's values and mission. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, brand story video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
