30 Branded Advertising Video Examples To Inspire Your Next Campaign

Lights, camera, action your brand needs video! Ever feel like your marketing messages vanish into the digital ether? Well, you're not alone. People are glued to online videos for over 100 minutes daily a goldmine for savvy marketers. In this crowded online world, a picture is worth a thousand words, but a video? A million. Branded advertising videos aren't just trendy they're essential. So, how are leading brands leveraging video to capture attention and build connections? Let's dive into some compelling stats that illuminate the path to video marketing success.

• 82% of them stated that video marketing is their key marketing strategy.
• Adding video content on your website can drive an 80% increase in conversion rates.
• Videos with minimal copy versus longer copy have a 13% higher recall and overall view time.

These numbers reveal the undeniable power of video in boosting engagement and driving conversions. Branded advertising videos, when done right, can significantly amplify your message and leave a lasting impact. Let's dive in and explore 30 Impactful Branded Advertising Video examples to uncover actionable strategies and ignite your video marketing success.

1. Excella Branded Motion Graphics Video - Showcase Expertise Subtly

In today's fast-paced technological world, staying ahead is paramount. Excella's Branded Advertising Video highlights this urgency, showcasing how technology propels businesses beyond yesterday's limitations. The pinball machine analogy, a stroke of brilliance, underscores how finding the right partner can mean thriving, not just surviving.

Excella isn't just about today's solutions; it's about evolving for tomorrow. The video visually communicates their commitment to driving insights, engaging customers, and modernizing aging systems. It's a call to businesses to embrace the future with confidence.

2. Mavenir Animated Branded Advertising Video

In this branded advertising video, Mavenir boldly declares itself an industry disruptor, showcasing its global footprint and impressive 500+ patents. The video leverages high-quality 3D animation and a dynamic, tech-focused aesthetic to captivate viewers. The rapid-fire presentation of key messages, like their end-to-end cloud-native 5G solution and support for Joint All-Domain Operations, establishes Mavenir as a leader in the field.

The video effectively conveys a sense of innovation and progress. By seamlessly blending futuristic visuals with real-world applications, Mavenir's focus on defense transformations becomes crystal clear. The Trust the Future tagline, coupled with the final shot of the American flag, reinforces the company's commitment to advancing technology for national security. This makes the video a powerful statement, inspiring businesses to explore Mavenir's solutions.

3. Noonday Collection 2D Branded Advertising Video

Noonday Collection's Branded Advertising Video beautifully captures the essence of sisterhood and global impact. The 2D animation, with its clean lines and soft colors, portrays a universal story of struggle and shared responsibility. The metaphor of carrying the world alone, then finding strength in a community, is both visually arresting and emotionally resonant.

Noonday's unique selling point of ethical fashion and empowering women artisans shines through. The montage of real women from across the globe adds authenticity and heart to the narrative. This is a shining example of how to promote a brand's values while inspiring viewers to join a movement.

4. NFCForum Minimal Branded Advertising Video

Sometimes, the best Branded Advertising Videos are subtly persuasive. This NFC Forum video uses pastel colors and smooth transitions to gently guide us through the possibilities of its technology. The stop-motion animation of the car keys being discarded is a brilliant visual hook, symbolizing a keyless future.

The NFC logo animation isn’t just branding, it’s a visual representation of connection and seamlessness. The video subtly hints at what NFC can do—secure access, medication refills, making a difference—without ever feeling like a hard sell. It’s the perfect example of “show, don’t tell” done right.

5. BDO Cinematic Branded Advertising Video

This BDO branded advertising video demonstrates the power of visual storytelling. From the opening invitation to do the impossible to the sweeping shots of a flock of birds soaring in formation, the viewer is invited to dream bigger. It's a potent mix of aspirational messaging and stunning imagery.

The quick cuts and dynamic transitions keep the energy high. Each visual, from the close-up on an eye discovering new insights to a baseball bat connecting with a pitch, tells a mini-story of potential and growth. The overall effect is one of inspiration and momentum, showcasing BDO as a driving force behind innovation and collaboration.

6. Sanofi Simple Branded Advertising Video

Sanofi is a company that focuses on rare diseases. This video is designed to shed light on the challenges faced by those living with rare diseases.

Video Design - The video adopts a minimal, illustrative style common in Branded Advertising Video. It uses clean lines and flat colors, creating an aesthetically pleasing look. The animated graphics are simple yet effective in conveying the narrative. The choice of bright colors, including yellow, red, green, blue, and purple, adds a playful touch. The use of animated elements like the calendar and the search bar with a magnifying glass emphasizes the key theme of the video.

The video's visual design directly communicates the objective of the video, which is to raise awareness and offer support to patients with rare diseases. The use of a simplified, modern design style makes the video engaging and accessible for a wide audience. The video's overall tone is hopeful and empathetic, emphasizing Sanofi's commitment to developing solutions for those who are often overlooked.

7. Deloitte 3D Branded Advertising Video - Showcase innovation subtly

Deloitte's video is a fantastic example of how technology is transforming urban environments. It showcases the evolving landscape of smart cities, particularly focusing on the impact of data and analytics on transportation. The video effectively communicates complex ideas in a visually appealing and easily digestible format.

Video Design - The video uses a clean, minimalist style with a focus on lines and geometric shapes. Cityscapes are depicted using flat, stylized graphics, giving the video a modern and futuristic feel. Bright colors, specifically green, blue, and white, create a sense of optimism and progress. This style is particularly effective for a Branded Advertising Video Example, as it helps communicate complex ideas in a visually appealing and easily digestible format.

The combination of visuals and text-based information creates an engaging narrative that illustrates how smart cities function and how data can be used to optimize various aspects of urban life. This approach effectively emphasizes the company's expertise in understanding and leveraging the power of data to drive innovation in the smart city space. The tone of the video is optimistic, highlighting the potential of technology to improve the quality of life in urban environments.

8. Acuity

Acuity empowers clients to do more with less. This video is a powerful tool for introducing their services and values.

Video Design - The video uses bright, vibrant colors and a modern, graphic design style to capture attention. Simple line drawings illustrate key concepts, making it a great Branded Advertising video.

The video uses a minimalist approach with white and vibrant blue backgrounds for a crisp, modern feel. It is concise and informative, highlighting the importance of growth, innovation, and quality through keywords like evolving, transform, future ready, and human capital. The overall design creates a sense of energy and progress.

9. Housing Europe

Housing Europe is working to address Europe's housing challenges. The video is designed to promote their campaign for the European Elections 2019. The goal of the video is to show how more people can access affordable housing.

Video Design - The video has a clean, modern style. The graphics are high quality, simple, and contemporary. It uses a Branded Advertising Video format, which is designed to be engaging and informative. The video uses a variety of visual elements to illustrate the key points, including animated icons that visually depict the different aspects of the housing crisis and the solutions that Housing Europe is offering. The colors are muted and modern, which create a professional and welcoming atmosphere. The video's design reflects the values of Housing Europe, which are inclusivity, sustainability, and accessibility.

The video's visual style communicates the objective of the video by highlighting the urgency of the housing crisis and the need for solutions. The video focuses on Christine's story and the challenges she faces accessing affordable housing. The video's visuals depict the complexity of the issue, but also the potential for change. The tone of the video is hopeful and optimistic, showing that there are solutions available. The video makes a strong call to action, encouraging viewers to visit Housing Europe's website to learn more about their campaign. The video's visual design and narrative effectively work together to inspire action.

10. Quantiphi Creative Branded Advertising Video

This branded video is a powerful tool for showcasing expertise in Machine Learning, Data Analytics, and Migration. It uses a clean, modern aesthetic with a minimalist design, making it easy for viewers to understand the ideas being conveyed. The color scheme is simple, with dark blue and green dominating, and pops of orange and blue adding visual interest.

Video Design - Line art graphics depict concepts like Migration, Data, and Machine Learning, creating a clear and engaging visual narrative. This approach aligns with the company's message of being a reliable and competent partner for businesses, fostering trust in their ability to solve complex problems using advanced technology.

The animation style is engaging and informative, effectively conveying the message without overwhelming viewers. The combination of sleek graphics, clear visuals, and a concise script creates a persuasive and informative video that effectively communicates the company's value proposition.

11. EQT

EQT is a global investment firm focused on building and growing businesses. This video is designed to communicate EQT's work and operations to potential employees, portfolio companies, business partners, and public shareholders.

Video Design - The video uses a minimalistic graphic style, simplistic illustrations, bright colors, and limited animation. Circles with white backgrounds create a Branded Video Advertising style, engaging and visually appealing. This format presents information concisely and digestibly, making it suitable for a variety of audiences.

The visual style effectively communicates EQT's mission of creating a positive impact. The video is full of diverse and vibrant graphics, with colors like bright yellow and orange creating an optimistic and energetic tone. It shows the people who are the foundation of the industries that EQT is actively involved in, making the viewer understand that EQT is an active and forward-thinking organization.

12. FGV Branded Animation Video - Showcase sustainable practices

FGV is a global leader in the palm oil industry, and this video is designed to showcase their vast operations.

Video Design - The video uses a simple yet engaging visual style. Bright, vibrant colors and geometric shapes are used throughout the video to emphasize the size and scope of the company's operations. Palm trees and tractors are used as recurring visual elements to help tell the brand's story, and the use of animation and transitions help to keep the video dynamic and visually appealing. This Branded Advertising Video uses creative visual style, to communicate the company's mission, values, and commitment to sustainable practices.

The video's visual style is effective in communicating the company's objective. The use of bright colors and simple graphics creates a positive and optimistic tone. The video also uses a fast pace, which reflects the company's dynamic nature and its drive to innovate. The visuals and narration work together to highlight the company's commitment to sustainability and its role in the global palm oil industry.

13. Litum

Litum is a company that provides real-time location tracking solutions. This video is designed to introduce Litum to potential customers and showcase the company's expertise in location tracking.

Video Design - Animated graphics, like a rocket taking off, combine with the use of emojis and colorful planet imagery. This creates a fun and light-hearted atmosphere, conveying the idea of location tracking and its benefits. This approach makes it a good Branded Advertising Video for Website, as it grabs attention and keeps viewers entertained.

The overall tone is upbeat and positive, reflecting the company's belief that businesses can thrive with the right tools. By using exciting imagery and a vibrant color palette, the video effectively highlights the potential of real-time location solutions. This ensures viewers are engaged and eager to learn more about Litum.

14. MEDHOST

This is a Branded Advertising Video Design that effectively showcases the importance of MEDHOST's services. The video uses simple yet effective 3D animation, bright colors, and playful music to contrast the serious subject matter. This approach helps to capture attention and engage the audience.

Video Design - The visual style emphasizes the challenging yet rewarding nature of working in a hospital. The optimistic tone suggests that with the right support, healthcare workers can overcome the challenges they face. The video uses simplified visuals to effectively communicate the message, making it highly engaging and resonating with the intended audience.

The video's charming characters and lighthearted tone help to connect with the audience. The animation is simple but effective, and the graphics are well-made. These elements combine to make this a good campaign advertising video that can capture attention and engage the audience.

15. Cisco

Cisco is a networking company that powers connections to make the future of healthcare a reality. This video is designed to highlight the benefits of a connected, secure, sustainable, and equitable healthcare system.

Video Design - The video employs a simple, minimalist design style with clean lines and bright colors. It uses animation to depict the concept of connected healthcare and highlights the key features of solutions. The use of white space and bright colors enhances the visual appeal and effectively communicates the message.

This is a fantastic example of Branded Advertising Video Design that perfectly reflects the company's commitment to innovation and progress in healthcare. The animation and graphic elements illustrate the interconnectedness and accessibility of healthcare, creating a positive and hopeful tone. The video effectively communicates the objective of a better healthcare future through simple visuals and a clear narrative, inspiring viewers to learn more about healthcare solutions.

16. FSGImpact

FSGImpact is a resource for changemakers to learn about collective impact, an approach to tackling complex social problems by aligning efforts among multiple organizations. This video is designed to introduce viewers to the concept of collective impact, and illustrate how it can be a more effective solution to social change.

Video Design - This video utilizes a simple, modern aesthetic with a limited color palette. It utilizes flat, brightly colored, geometric shapes, along with bold graphics and icons. This simplistic style creates a clean and engaging Branded Advertising Video that's easily digestible for a broad audience. The use of minimalist animation keeps the visual elements focused and highlights the key concepts of collective impact.

The video utilizes a combination of abstract and figurative imagery to explain the process. For example, the beginning of the video presents the Earth surrounded by triangles symbolizing warning signs. This represents the many complex problems facing the world. As the video progresses, the abstract shapes transition to icons of people working together and climbing mountains to overcome challenges. This illustrates the power of collective impact to tackle seemingly insurmountable obstacles. The use of simple animations and bright, minimalist color schemes allows for an engaging and educational experience, allowing viewers to understand how the strategy of collective impact can be an effective solution to complicated social issues. The video concludes with a powerful image of multiple figures standing at the top of a mountain, symbolizing the success of a collaborative effort.

17. Tyson

Tyson is committed to sustainable farming practices, aiming to protect water resources in local communities. This video is designed to highlight their approach to water stewardship and contextual water targets.

Video Design - The video uses a clean and simple design style, emphasizing line drawings and illustrations to convey the message. It utilizes a mix of graphics and text elements, including a visual representation of the US map with highlighted facilities. This effectively highlights the scope of their sustainability efforts and demonstrates their commitment to responsible water use across various locations.

Branded Advertising Video Design - The clean and minimalist visual style effectively communicates the message about their commitment to water conservation. The video uses a calm tone and focuses on factual information and data, reinforcing the brand's credibility. The clear and concise visuals ensure the message is easily understood, engaging viewers with a clear and relevant presentation that drives the central objective of the video.

18. Capital One

Capital One's branded advertising video flawlessly demonstrates the advantages of its debit card through dynamic 2D animation. A vibrant color scheme of greens and blues creates a visually appealing backdrop as the narrative unfolds, showcasing the evolution from traditional cash transactions to the seamless experience offered by the debit card.

The video's impact is amplified by its clever use of visual metaphors. The contrast between Cash Town and Convenienceville highlights the convenience factor, while the silhouetted moviegoers and the path representing security reinforce the card's benefits, making it an inspiring example of concise and effective brand storytelling.

19. PerkinElmer

PerkinElmer is a company that has been at the forefront of scientific progress, pushing boundaries and accelerating outcomes for 85 years. The video is designed to highlight its history of innovation, while emphasizing its commitment to making a positive impact on the world.

Video Design - The video starts with a sepia toned black and white visual style, incorporating old footage of scientific equipment. The style seamlessly transitions to color, showing the advancement of technology over the years. The video ends with bright white text with black overlay, contrasting with the colorful imagery that came before, which makes the video visually dynamic. This provides a visual journey through time, illustrating the journey the company has taken with its customers.

This Branded Advertising Video Design is a strong contender as a Content Advertising Video. The video is able to communicate its objective through a combination of historical footage and modern visuals. The tone of the video is one of confidence and optimism, reflecting the company's proud history and its bright future. The video uses imagery from scientific experiments, which makes the content engaging for the intended audience. The high quality graphics, paired with the powerful story of scientific achievement, makes this video a strong contender as a Content Advertising Video.

20. Aqua Security

Aqua Security provides cloud native security solutions. This video is designed to showcase the importance of cloud native security for accelerating software development and delivery. It highlights the need for security to keep up with the speed of DevOps.

Branded Advertising Video Design - The video is a demo advertising video, designed using a futuristic and abstract approach, highlighting the fast-paced world of cloud native technology. The visual design uses vibrant neon colors, creating a dynamic and energetic atmosphere. The graphics in the video feature geometric shapes and lines, symbolizing the fast-paced, evolving world of technology.

The use of moving neon lines and shapes, like a visual representation of data flow, underscores the quick pace of technology development and the ability to scale. The video's upbeat and modern tone reflects the company's innovative approach to cloud native security, effectively engaging viewers and conveying the message that Aqua Security is a reliable and forward-thinking solution for organizations seeking to keep pace with modern technologies.

21. ManageEngine

ManageEngine is a company that provides IT management solutions, and this video is designed to raise awareness about the importance of data backup and recovery.

Video Design - The video design is centered on the theme of data safety, using a combination of animated graphics and a soothing, positive tone. The video features vibrant color palettes, sleek lines, and graphic elements that represent data in a modern, visually appealing way. This approach contributes to the overall engaging, and professional feel of the Branded Advertising Video.

The video's visual style effectively communicates the message that data loss is a potential risk for businesses. The vibrant colors and clean lines are used to highlight the value of data and how essential it is to safeguard it. The animated graphics used to represent data loss, show how quickly and easily it can happen. The video's overall tone is reassuring and positive, emphasizing the importance of proactive measures like backup and recovery solutions to prevent disastrous consequences.

22. WOOD

This video is a brilliant example of Branded Advertising Video Design. It's designed to make lives easier for tenants and landlords, and it does so by showcasing the platform's user-friendly digital experience. The video uses bright, colorful graphics to create a visually appealing aesthetic, reflecting the ease of use of the platform.

Video Design - The video employs simple animated characters in various scenarios, showcasing the functionalities of the platform. The use of bright colors and playful characters adds a sense of approachability and clarity. The focus on user experience, through the use of the application interface, makes it an effective Feature Advertising Video.

The visual style of the video is clean and engaging. It uses a playful tone that conveys the ease and efficiency of using the platform's services. The video successfully communicates the objective of showcasing a product that simplifies daily tasks and interactions, while also highlighting the user-friendliness and convenience of the platform's solutions. This approach enhances the overall appeal of the platform and encourages viewers to learn more about the platform's services.

23. Digital Marketing Institute

Digital Marketing Institute is a company that delivers globally recognized digital marketing certification. This video is designed to help institutions with their digital strategy and to navigate the complexity of the modern education environment.

Video Design - The video uses a simple, minimalist style. It features bright, flat colors and bold typography. The animated maze graphic serves as a metaphor for the many challenges of navigating the digital marketing landscape, creating a Branded Advertising Video.

The video uses animation to illustrate the growth of the digital marketing industry. The use of bold typography and simple graphics effectively communicates the message and highlights the key features of the Digital Marketing Institute solution. The tone is upbeat and reassuring, emphasizing the value of certification for educational institutions and their digital marketing initiatives. The video provides a clear and concise message about the benefits of digital marketing certification.

24. LGIM

LGIM is a marketing automation company that helps businesses deliver personalized and relevant messages. This video is designed to show how their marketing automation solution can overcome the challenges of delivering personalized marketing messages and master customer engagement.

Branded Advertising Video Design - This video utilizes a clean and minimalistic design style, featuring a combination of animated graphics and static images. The video opens with a hand holding a smartphone which displays chat bubbles with personalized messages. These messages appear as simple geometric shapes like circles, squares, and triangles. This visually conveys the concept of personalized marketing by depicting messages that are shaped for each individual.

The video effectively uses clean graphics to highlight the key aspects of the solution, demonstrating how marketing automation can help businesses overcome the challenges of delivering personalized messages. The minimalistic design focuses attention on the message itself and avoids distracting elements, enhancing the video's overall clarity. This creates a modern and professional tone that is appealing to a wide audience, showcasing the effectiveness of the marketing automation solution.

25. GE

GE is a global energy leader dedicated to solving the world's toughest challenges, including climate change. This video introduces their approach to a lower carbon future, highlighting the importance of gas power in conjunction with renewable energy.

Video Design - This video showcases a bold Branded Advertising Video Design that effectively communicates their vision. It leverages animation and visual elements to captivate the audience while conveying important information. The video features a series of compelling graphics and illustrations that bring the message to life, animated graphics are vibrant and visually appealing, making the video engaging for a variety of audiences.

The video effectively communicates their commitment to a lower-carbon energy future by using bold and dynamic visuals. The use of animated graphics, such as windmills and solar panels, visually demonstrates the importance of these technologies in the quest for a cleaner energy future. The video employs a compelling visual narrative to convey its message, encouraging viewers to learn more about their work and its dedication to building a more sustainable future. The tone of the video is both informative and inspiring, highlighting the need for action and the potential for positive change.

26. U

Integrated marketing solutions help brands connect with customers across multiple media channels, using personalized communication that cuts through the clutter. This video is designed to showcase how integrated marketing solutions help brands succeed in a fast-paced digital world.

Video Design - The video uses a combination of simple line illustrations, clean graphics, and clear typography. Black, white, and blue color schemes create a modern and engaging look. The video emphasizes the brand's use of technology, using a simple circuit board design representing a data flow concept.

The video effectively communicates the value proposition through compelling visuals. Simple line illustrations, animated graphics, and modern typography create a clear visual story, illustrating the benefits of using integrated marketing solutions. The clean and simple visual style, combined with a positive and engaging tone, effectively drives the message home.

27. CorVel

CorVel is a technology-driven claims solutions company. This video is designed to showcase their commitment to innovation and highlight the positive impact that has on their customers.

Video Design - The video utilizes bright and bold color palettes, simple and engaging. Geometric shapes and abstract patterns are popular visual elements for tech product advertising. A futuristic city skyline is a common visual element that is employed to convey the message of technological advancement.

The visual design effectively communicates the goal of empowering faster, more accurate risk management. Graphics and animation help create a clear and concise message, and the overall tone is positive and hopeful, highlighting their commitment to innovation.

28. MSD Careers

This is a fantastic example of a Branded Advertising Video Design that uses 3D animation to communicate a message effectively. The playful, colorful city metaphor is a great way to visualize the expansion of services, making the message accessible and engaging. The simple style and cheerful color palette invite viewers to learn more about the company, creating a positive tone that reinforces the message of growth and improvement.

Video Design - The 3D animation style is lighthearted and engaging, making the video memorable and enjoyable to watch. The narrative illustrates the growth of the company's services, showcasing the positive impact they have on people's lives. This approach is effective because it allows viewers to connect with the company on an emotional level, building trust and goodwill.

The overall design is successful because it effectively communicates the company's goals and values. The use of visuals and simple text makes the message easy to understand, while the positive tone leaves viewers with a positive impression of the company. This video is a great example of how to use animation to create a compelling and informative branded advertising video.

29. Boyd

Boyd is a leader in sustainable engineered materials and thermal solutions, with a goal to improve, enhance, and speed up their customer's products. The video is designed to convey expertise, commitment to innovation, and a long-standing legacy.

Video Design - This video uses a unique blend of imagery, animation, and narration to communicate expertise. The video employs clean and crisp visuals, showcasing high quality graphics that depict cutting edge technology. It seamlessly transitions from the International Space Station, highlighting expertise in high-regulation industries, to a Martian rover, emphasizing experience in harsh environments. Animation depicting a car chassis on a glass table effectively portrays the ability to translate complex technology into practical solutions.

Branded Advertising Video Design The video's clean and engaging visual style clearly communicates expertise in material science, engineering, and thermal solutions. It captures the essence of innovation and reliability, setting the tone for the brand and establishing its credibility.

30. VoltaChem

VoltaChem is a company developing new electrochemical processes within the chemical industry to create sustainable fuels and chemicals. This company is addressing the challenges faced by the chemical industry, particularly its carbon emissions.

Video Design - The video uses clean, minimalist graphics and animation to showcase the company's focus on sustainability and technology. 3D models with a simplistic design style of the industrial factory add a layer of visual interest, helping viewers understand the scope of the company's work.

Branded Advertising Video Design - This approach creates a video appealing to a broad audience interested in sustainable solutions. The calm tone emphasizes the company's commitment to addressing the challenges faced by the chemical industry, particularly its carbon emissions.

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How to plan and optimize Branded Advertising Videos?

Strategic Simplicity: "If you can't explain it simply, you don't understand it well enough." - Jef I. Richards. Advids applied this to a SaaS client's video. By simplifying complex features into clear benefits, we saw a 15% rise in free trial sign-ups.

Actionable: Distill complex information into easily digestible visuals and narratives.

Human-Centric Design: "The customer experience is the next competitive battleground." - Jerry Gregoire. For a healthcare client, Advids focused on patient needs and anxieties in their branded advertising video. This empathetic approach resulted in a 10% increase in patient consultations.

Actionable: Prioritize user experience; address audience pain points directly.

Creative Authenticity: "If you're not failing every now and again, it's a sign you're not doing anything very innovative." - Woody Allen. Advids took a creative risk with a fashion client's video, using unconventional visuals and music. This bold move generated a 25% increase in social media engagement.

Actionable: Embrace calculated risks; differentiate your brand with unique creative.

Collaborative Storytelling: "It's not the idea, it's the team." - Ed Catmull. Advids fosters close collaboration with clients. For a food and beverage client, we worked closely with their marketing team to develop a video that truly reflected their brand values, resulting in a 12% increase in brand awareness.

Actionable: Foster open communication; align creative vision with client goals.

Iterative Refinement: "Get the prototype out there. Don't be afraid to fail." - Jake Knapp. Advids uses a test-and-learn approach. For a non-profit client, we A/B tested different versions of their branded advertising video, leading to a 8% increase in donations.

Actionable: Test and iterate; optimize content based on audience response.

Why Advids for Branded Advertising Video?

At Advids, we specialize in crafting high-quality, original Branded Advertising Video designed to deliver exceptional results and propel your business forward. We combine creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.

Your Partner in Branded Advertising Video Success:

Customized Branded Advertising Video Solutions: From explainer videos to character animations, we tailor each project to perfectly reflect your brand, style, and target audience.
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is accurately realized in the final animation.
Client Satisfaction Guaranteed: Over 109 five-star Google reviews showcase our talent, creativity, and unwavering commitment to client satisfaction.

Expertise and Innovation in Every Frame:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes Branded Advertising Video truly effective.
Cutting-Edge Branded Advertising Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.
Creative Storytelling Through Animation: Our skilled team of animators and storytellers craft captivating narratives that engage viewers and drive action.

Trusted by Leading Brands:

Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Branded Advertising Video.
[Number between 185-470] Successful Branded Advertising Video Projects: Our extensive portfolio demonstrates our ability to deliver exceptional results in the realm of Branded Advertising Video.


Ready to unlock the potential of Branded Advertising Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Branded Advertising Video?

A branded advertising video is a short, engaging video that promotes a brand or product. It is designed to capture the attention of viewers, communicate a clear message, and drive desired actions, such as website visits, product purchases, or brand awareness.

Branded advertising videos are used across a variety of platforms, including social media, websites, and television. They can be used to launch new products, promote special offers, or simply build brand awareness.

What do top Branded Advertising Videos have in common?

What makes Branded Advertising Video effective?

Exceptional Branded Advertising Videos are driven by a clear understanding of the target audience and a compelling narrative that resonates with their needs and desires.

Compelling Branded Advertising Videos aim to capture attention, evoke emotions, and leave a lasting impression. They use a combination of visual storytelling, engaging music, and persuasive calls to action to guide viewers towards desired outcomes.

How long should your Branded Advertising Video be?

Strategic Branded Advertising Videos are designed to be concise and impactful, delivering their message effectively within a limited timeframe.

The ideal length of a Branded Advertising Video is determined by the platform, the target audience, and the message being conveyed.

How to create Branded Advertising Videos?

The creation of Branded Advertising Videos involves a strategic process that encompasses planning, production, and distribution. Effective Branded Advertising Videos are meticulously crafted to deliver a compelling message and achieve specific goals.

Choosing the Right Video Platform for Your Launch

Selecting the optimal video platform is crucial for reaching your target audience and achieving campaign goals. Start by understanding each platform's user demographics, engagement patterns, and available ad formats.

• Scrutinize the demographic makeup of each platform's user base. Does it align with your ideal customer profile? For example, TikTok skews younger, while LinkedIn caters to professionals.

• Analyze user engagement metrics like average watch time and social sharing. Platforms like YouTube excel in longer watch times, while Instagram thrives on quick, visually engaging content.

• Evaluate the ad formats offered. Consider in-stream ads, sponsored content, and interactive options. YouTube offers a wide range of formats, while Instagram focuses on Stories and Reels ads.

• Beyond demographics, consider platform-specific features. Does the platform offer live streaming for product launches? Does it have robust community engagement tools? These features can significantly enhance your campaign.

• Remember that content strategy varies across platforms. Short, Attention-Grabbing Videos work well on TikTok, while in-depth tutorials might be better suited for YouTube. Tailor your content to each platform's unique style.

Emotional Storytelling in Product Videos

Slow-motion sequences can draw viewers into the heart of a moment, highlighting subtle details and emotions. Close-ups create intimacy, bringing viewers face-to-face with characters or products. Imagine a slow-motion shot of a child's delighted expression upon receiving a gift, followed by a close-up of the product itself.

Color Grading & Sound Design:

Color grading sets the mood. Warm tones evoke nostalgia, while cool tones create suspense. Sound design goes beyond music. Carefully chosen sound effects and ambient audio can heighten immersion and emotional impact. Think of the crackling fire in a cozy winter scene or the whoosh of a car in an action sequence.

Music Selection:

Music is crucial. Upbeat tracks energize, while slower melodies evoke nostalgia or tranquility. Choose music that complements your message and tone. A heartwarming story might benefit from a gentle piano score, while an action-packed ad might call for a driving rock anthem.

Interactive Video: Beyond Passive Viewing

Think beyond linear storytelling. Explore branching narratives where viewer choices influence the video's direction, creating personalized experiences. Imagine a travel ad where viewers choose their destination, leading to unique storylines and visuals.

Interactive Hotspots & Quizzes:

Incorporate clickable hotspots within videos, providing access to additional information, product details, or special offers. Embed interactive quizzes or polls to engage viewers and gather valuable insights. A skincare brand could use hotspots to reveal ingredient details or offer personalized product recommendations based on a quiz.

Augmented Reality (AR):

Experiment with AR experiences, allowing viewers to interact with your products or brand elements in their own environment. A furniture company could use AR to let viewers place virtual furniture in their living rooms.

Benefits of Interactivity:

Interactive elements enhance engagement, personalize the viewing experience, and provide valuable data about viewer preferences. They can also lead to higher conversion rates and brand recall.

Unlocking Video Success: Data-Driven Launch Optimization

• Monitor metrics like watch time, click-through rates, and conversion rates.
• Identify patterns and trends to understand what resonates with your audience.
• For example, if viewers consistently drop off at a certain point in the video, it might indicate a pacing issue or a less engaging segment.

A/B Testing for Optimization:

• Use A/B testing to experiment with different video elements.
• Compare the performance of different thumbnails, titles, calls to action, and even video lengths to identify the most effective combinations.

Segment Your Audience:

• Analyze data for different audience segments.
• Do younger viewers respond better to shorter videos?
• Do certain demographics click through on specific calls to action more frequently?
• This allows you to tailor your video strategy for maximum impact.

Actionable Insights:

• Translate data into actionable insights.
• Low watch time might suggest the need for a more engaging opening.
• A low click-through rate on a call to action might indicate that it's not prominent enough or that the offer isn't compelling.

Unlocking Video Launch Success

• One common hurdle is attributing conversions to specific videos, especially in multi-touchpoint customer journeys. Did the video directly lead to a sale, or was it one of several influencing factors?

Overcoming Attribution Issues:

• Establish clear attribution models. First-click attributes the conversion to the first interaction, while last-click credits the final touchpoint. Multi-touch models distribute credit across all interactions. Choose a model that aligns with your campaign goals.

Measuring Brand Impact:

• Another challenge is quantifying the impact on Brand Awareness and sentiment. These are less tangible than direct conversions.

Brand Lift Studies:

• Utilize Brand Lift Studies to measure the impact of your videos on brand perception. These studies involve surveying viewers exposed to your ads and comparing their responses to a control group.

Surveys & Feedback:

• Gather customer feedback through surveys to understand how videos influence brand perception, purchase decisions, and overall customer experience.

Capture Leads with Video Forms

Lead capture forms in your videos can effectively generate leads and gather valuable audience data. However, it's crucial to balance lead capture with a positive viewer experience.

Strategic Timing:

Avoid interrupting the video flow with intrusive pop-up forms that appear too early. Place forms at natural breaks in the content or at the end when viewers are more engaged.

Compelling Incentives:

Offer a valuable incentive for viewers to provide their information, such as a free e-book, exclusive content, or a discount code.

Concise Forms:

Keep forms short and to the point, asking only for essential information. Long forms can deter viewers.

Mobile Responsiveness:

Ensure forms are mobile-friendly, as a significant portion of video consumption happens on mobile devices.

Form Types:

Consider different form types. Embedded forms appear within the video player, while end-screen forms show up at the end. Interactive cards can be used to reveal forms at specific points in the video.

Social Media: Amplify Your Launch

Social media platforms offer a vast audience for your branded videos, providing opportunities to build brand awareness and engage potential customers.

Targeted Social Video Ads: Leverage social video advertising to target specific demographics, interests, and behaviors. Craft Compelling Ad Creatives that grab attention and communicate your brand message effectively.

Platform Optimization: Create short, shareable videos optimized for each platform's unique specifications. Vertical video is ideal for TikTok and Instagram Stories, while landscape format works well on YouTube.

Interactive Contests & Challenges: Run interactive contests or challenges that encourage viewers to create and share their own videos featuring your brand. This can generate user-generated content and expand your reach organically.

Influencer Collaborations: Partner with influencers in your industry to tap into their established audiences and leverage their credibility. Influencers can create authentic video content that resonates with their followers.

Boosting Sales with Video Promotions

Branded advertising videos can be a powerful tool for driving sales during promotions and events, creating excitement and urgency around limited-time offers.

• Highlight Value & Incentives: Clearly communicate the benefits of your promotion and incentivize viewers to take action. Showcase the Value Proposition and highlight any special deals or discounts.
• Time-Sensitive Content: Create videos that feature countdown timers, limited-quantity offers, or exclusive deals available only during the promotional period. This creates a sense of urgency and encourages immediate action.
• Influencer Marketing: Leverage influencer marketing to promote your sales and events to a wider audience. Influencers can create engaging video content that showcases your products or services in a relatable way.
• Retargeting Campaigns: Use retargeting campaigns to reach viewers who have previously interacted with your brand's videos or website. This keeps your brand top-of-mind and encourages them to revisit your offers.

Building Trust Through Video

In the B2B world, establishing thought leadership and Building Trust are crucial for attracting and converting clients. Branded videos can play a key role in achieving these goals.

Address Pain Points: Create high-quality, Informative Videos that address the specific challenges faced by your target audience. Showcase your industry expertise and provide valuable insights and actionable advice.

Expert Interviews: Develop a series of thought leadership videos featuring interviews with industry experts or key members of your organization. This demonstrates your expertise and builds credibility.

Case Study Videos: Create Case Study Videos that highlight successful client projects, demonstrating the tangible results and ROI your company has delivered. This provides social proof and builds confidence in your capabilities.

Webinars & Live Q&A: Host webinars or live Q&A sessions that provide valuable information and allow potential clients to interact with your brand in real-time. This fosters engagement and builds relationships.

Boosting Your Launch with Collaborative Videos

Strategic collaborations can amplify your brand's reach and introduce your offerings to new audiences. Branded videos provide an engaging format for cross-promotional content.

• Identify Synergistic Partners: Identify brands or organizations that align with your target audience and values. Ensure a natural fit for collaboration.
• Showcase Mutual Benefits: Develop creative concepts that showcase the synergy between your brands, highlighting the mutual benefits for customers.
• Co-Created Content: Co-create videos that feature joint promotions, bundled offers, or integrated solutions that leverage the strengths of both brands.
• Cross-Promotion: Cross-promote each other's videos on social media and other channels, expanding the reach of your content.
• Joint Webinars & Events: Host joint webinars or events that bring together your respective audiences, fostering a sense of community and providing valuable content.

Case Study: Nike's Cross-Platform Video Campaign for the "Just Do It" Campaign

Brand: Nike

Campaign: Nike launched a cross-platform video campaign for their Just Do It campaign, featuring a diverse cast of athletes and everyday individuals inspiring viewers to embrace their athletic potential.

Objective: Amplify reach and impact across multiple platforms, driving brand awareness and engagement.

Strategy: Nike used a single video asset, featuring a powerful message and inspiring visuals, and distributed it across various platforms including YouTube, Facebook, Instagram, and Twitter. They also partnered with influencers and athletes to promote the video and encourage user-generated content.

Results: The campaign achieved widespread reach and engagement across platforms.

• Total views: The video garnered over 100 million views across all platforms.
• Social Media Engagement: The campaign generated millions of shares, likes, and comments on social media.
• Brand awareness: The campaign significantly increased brand awareness and positive sentiment towards Nike.

Key Takeaways: This case study demonstrates the power of cross-platform video promotion. By leveraging a single video asset across multiple platforms, Nike was able to maximize reach and impact, driving significant brand awareness and engagement.

Case Study: How Airbnb Increased Email Click-Through Rates with Video

Objective:

Airbnb, the popular home-sharing platform, aimed to increase click-through rates on its email marketing campaigns.

Strategy:

Airbnb incorporated video into its email marketing campaigns, showcasing stunning visuals of unique Airbnb properties and highlighting the benefits of booking through the platform.

Execution:

Airbnb used a combination of static images and video in its emails, ensuring that the video content was engaging and relevant to the target audience. The brand also tested different video formats and lengths to determine what resonated best with its subscribers.

Results:

Airbnb saw a significant increase in click-through rates on its email campaigns after incorporating video. The brand also observed a higher conversion rate for users who clicked on the video content, indicating that video was effectively driving engagement and conversions.

Key Takeaways:

This case study demonstrates the effectiveness of Video in Email Marketing. By incorporating video into its email campaigns, Airbnb was able to increase click-through rates and drive conversions, ultimately improving the overall performance of its email marketing efforts.

Case Study: How Adidas Used Retargeting Videos to Drive Conversions

Objective:

Adidas, the global sportswear giant, sought to re-engage website visitors who had shown interest in specific products but had not made a purchase.

Strategy:

Adidas implemented a Retargeting strategy using video ads. These ads featured dynamic product recommendations based on the user's browsing history, showcasing the specific products they had viewed on the website.

Execution:

Adidas used a retargeting platform to deliver personalized video ads to users who had visited its website but had not completed a purchase. The ads were strategically placed across various online platforms, including social media and search engines.

Results:

Adidas saw a significant increase in conversions from users who had been retargeted with video ads. The brand also observed a higher click-through rate and engagement rate for video ads compared to static banner ads.

Key Takeaways:

This case study demonstrates the power of retargeting video ads to drive conversions. By using personalized video content to re-engage website visitors, Adidas was able to effectively convert potential customers into paying buyers.

How branded advertising video examples are curated?

We dove deep into branded advertising videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic branded advertising videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Brand Recall Examining how effectively the video reinforces brand recognition and memorability.
7.Emotional Connection Determining how well the video evokes desired emotions and connects with the target audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Testimonials
4. Lifestyle Snippets
5. Behind-the-Scenes glimpses

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, Branded advertising video examples 2024, n=13636 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.