Ever wished your brand could speak directly to the hearts and minds of your customers? Today, I'm sharing what we've learned about the transformative power of video. In this article, we'll explore how leading brands are using video to create unforgettable experiences, foster deeper connections, and drive remarkable growth. Our journey begins with a look at some compelling statistics that will show you the impact of video marketing. We'll then dive into 30 impactful examples of branded advertising videos.
82% of them stated that video marketing is their key marketing strategy.
Adding video content on your website can drive an 80% increase in conversion rates.
Videos with minimal copy versus longer copy have a 13% higher recall and overall view time.
These numbers reveal the undeniable power of video in boosting engagement and driving conversions. Branded advertising videos, when done right, can significantly amplify your message and leave a lasting impact. We've handpicked 30 Impactful Branded Advertising Video examples that instantly resonated with us and inspired interest.
This brand advertising video is a masterclass in visual storytelling. The animation is sharp, modern, and uses a vibrant color palette to grab attention. Dynamic transitions keep viewers engaged, and the video clearly communicates the company's commitment to digital transformation in the insurance sector.
The video effectively uses concise text, impactful icons, and engaging motion graphics to convey the value proposition. Mockups of the mobile app and web interface further strengthen our understanding of the company's offerings. The focus on customer satisfaction, cost reduction, and time efficiency is spot on. This video is a powerful example of how to create compelling and informative brand advertising content.
What We Can Learn
Design visuals that clearly communicate your brand's value proposition.
In this branded advertising video, Mavenir boldly declares itself an industry disruptor, showcasing its global footprint and impressive 500+ patents. The video leverages high-quality 3D animation and a dynamic, tech-focused aesthetic to captivate viewers. The rapid-fire presentation of key messages, like their end-to-end cloud-native 5G solution and support for Joint All-Domain Operations, establishes Mavenir as a leader in the field.
The video effectively conveys a sense of innovation and progress. By seamlessly blending futuristic visuals with real-world applications, Mavenir's focus on defense transformations becomes crystal clear. The Trust the Future tagline, coupled with the final shot of the American flag, reinforces the company's commitment to advancing technology for national security. This makes the video a powerful statement, inspiring businesses to explore Mavenir's solutions.
The gentle music and soft pastel hues evoke a sense of tranquility, perfectly embodying the Noonday Collection's vision of a world where women support each other, crafting a vibrant, inclusive space for growth. This Branded Advertising Video goes beyond showcasing products; it narrates a story of empowerment, weaving together the essence of community, purpose, and sisterhood.
The video subtly portrays the journey of a woman, facing the world's complexities, symbolized by a rolling globe, only to find strength in unity, represented by the reaching hands of other women. This powerful message, intertwined with visually appealing animation and a heartfelt voice-over, captivates viewers, leaving them with a sense of inspiration and a desire to be a part of this uplifting community.
What We Can Learn
Craft a story that shows your product's value, inspiring viewers to join your community.
Sometimes the best Branded Advertising Videos dont feel like ads. This NFC Forum promo video uses stop-motion and bold colors to bring the technology to life. The globe, a subtle representation of NFCs global reach, stands out.
The narrator's absence adds to the video's modern aesthetic, making NFC the hero of its own story. We see glimpses of the NFC symbol, its use in various applications, and the ease of a simple tap. The viewer is left with a clear understanding of NFC's potential, along with a desire to tap into its power.
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What We Can Learn
Create a visual narrative that subtly showcases your product's benefits, sparking curiosity.
5. BDO Cinematic Branded Ad - Drive engagement implicitly
It's not a typical commercial, it's an invitation to explore possibilities. It's not about showcasing a product; it's about showcasing a journey. The video uses a combination of sweeping shots, striking imagery, and a powerful voiceover to inspire viewers. The cinematic style of the video immerses the viewer in a world of ambition, innovation, and growth.
The video doesn't just tell you what BDO does, it shows you. It shows you the power of working smarter, dreaming bigger, and achieving the unthinkable. It shows you a culture that values collaboration, curiosity, and kindness. This is more than just a branded advertising video; it's a testament to the transformative power of shared aspirations.
What We Can Learn
Let your video's visuals tell a story, building viewer connection and inspiring action.
The animated journey of this branded advertising video resonates deeply, as we follow a patient's quest for a diagnosis. The minimalist aesthetic, combined with the impactful message, creates a compelling narrative. We all know the feeling of searching for answers online, and this video taps into that shared experience.
Sanofi Genzyme's commitment to research shines through as we learn about the limited treatment options for rare diseases. The video's emotional core lies in its ability to connect with viewers on a human level. The video's understated power is why it's such a great example of how to tell a complex story simply.
What We Can Learn
Let your visuals speak volumes; less is more when conveying a powerful message.
Deloitte's compelling branded advertising video example paints a vibrant picture of tomorrows urban landscape. We see how data-driven insights empower city operations, from predictive maintenance to citizen engagement. The animations smooth transitions effortlessly guide us through a day in the life of a smart city, where technology seamlessly integrates with daily routines.
From booking rides to reporting damaged infrastructure, citizens interact with their city in intuitive and engaging ways. This video beautifully illustrates how Deloittes smart city solutions foster a more sustainable, economically competitive, and ultimately, more livable environment for all. We all imagine such a smart city.
What We Can Learn
Focus on intuitive interactions, making your technology feel approachable.
In the dynamic world of finance, Acuity Knowledge Partners stands out with this branded advertising piece. We love how it captures the swift evolution of the financial services landscape, highlighting the need for adaptation and transformation. The video's clean aesthetic, punctuated by vibrant gradients and crisp line art, conveys a modern and professional feel.
Acuitys 20 years of experience shines through in the confident messaging and sleek design. The interconnected visuals beautifully depict the integration of human capital with emerging technology. This insightful video inspires us to embrace the changing tides of finance and seek innovative solutions like those offered by Acuity Knowledge Partners.
What We Can Learn
Clearly demonstrate how your solution solves a problem, driving viewers to learn more.
9. Housing Europe Animated Branded Advertising Video
We adore the way this branded advertising video for Zensar seamlessly integrates compelling visuals with clear messaging. The animation style is sharp and modern, using a vibrant color palette and dynamic transitions that hold our attention from start to finish. The video succinctly communicates Zensar's commitment to digital transformation in the insurance sector.
Through a combination of concise text, impactful icons, and engaging motion graphics, we effortlessly grasp the value proposition. The clever use of mockups showcasing the mobile app and web interface further strengthens our understanding of Zensar's offerings. The focus on customer satisfaction, cost reduction, and time efficiency is spot on. This video truly inspires us to rethink our own approach to branded video content.
What We Can Learn
Combine sharp visuals with clear messaging to instantly grab viewer attention and boost engagement.
This branded video is a powerful tool for showcasing expertise in Machine Learning, Data Analytics, and Migration. It uses a clean, modern aesthetic with a minimalist design, making it easy for viewers to understand the ideas being conveyed. The color scheme is simple, with dark blue and green dominating, and pops of orange and blue adding visual interest.
Video Design - Line art graphics depict concepts like Migration, Data, and Machine Learning, creating a clear and engaging visual narrative. This approach aligns with the company's message of being a reliable and competent partner for businesses, fostering trust in their ability to solve complex problems using advanced technology.
The animation style is engaging and informative, effectively conveying the message without overwhelming viewers. The combination of sleek graphics, clear visuals, and a concise script creates a persuasive and informative video that effectively communicates the company's value proposition.
EQT is a global investment firm focused on building and growing businesses. This video is designed to communicate EQT's work and operations to potential employees, portfolio companies, business partners, and public shareholders.
Video Design - The video uses a minimalistic graphic style, simplistic illustrations, bright colors, and limited animation. Circles with white backgrounds create a Branded Video Advertising style, engaging and visually appealing. This format presents information concisely and digestibly, making it suitable for a variety of audiences.
The visual style effectively communicates EQT's mission of creating a positive impact. The video is full of diverse and vibrant graphics, with colors like bright yellow and orange creating an optimistic and energetic tone. It shows the people who are the foundation of the industries that EQT is actively involved in, making the viewer understand that EQT is an active and forward-thinking organization.
12. FGV Branded Animation Video - Showcase sustainable practices
FGV is a global leader in the palm oil industry, and this video is designed to showcase their vast operations.
Video Design - The video uses a simple yet engaging visual style. Bright, vibrant colors and geometric shapes are used throughout the video to emphasize the size and scope of the company's operations. Palm trees and tractors are used as recurring visual elements to help tell the brand's story, and the use of animation and transitions help to keep the video dynamic and visually appealing. This Branded Advertising Video uses creative visual style, to communicate the company's mission, values, and commitment to sustainable practices.
The video's visual style is effective in communicating the company's objective. The use of bright colors and simple graphics creates a positive and optimistic tone. The video also uses a fast pace, which reflects the company's dynamic nature and its drive to innovate. The visuals and narration work together to highlight the company's commitment to sustainability and its role in the global palm oil industry.
We adore the crisp storytelling in this branded advertising video for website. Litum's journey, starting in the momentous year of 2004, unfolds with captivating visuals, showcasing the brand's commitment to innovation in location tracking. The animation style exudes a modern energy, cleverly portraying Litum's cutting-edge technology and its user-friendly interface.
The message resonates powerfully, emphasizing Litums ability to optimize operations, increase efficiency, and reduce costs a trifecta that every business craves. We all see the value proposition with crystal clarity, driven home by the vibrant color palette and upbeat music. The call to action is simple yet effective, urging viewers to contact Litum today. This video inspires us with its dynamic storytelling and leaves a lasting impression.
What We Can Learn
Tell a compelling narrative that resonates with your target audience, building brand loyalty.
In this branded advertising video design, MEDHOST doesn't just sell software; it celebrates the everyday heroes of healthcare. We're particularly drawn to how effectively it uses visual storytelling to communicate complex information in an engaging and accessible way. The 3D animation is stunning, and the seamless integration of UI elements strengthens the message of streamlined efficiency.
The video masterfully portrays MEDHOST's EHR platform as the backbone of modern healthcare, ensuring peak performance for both individual professionals and large networks of facilities. From financial management to patient engagement, the platform's versatility shines. We all recognize the importance of such tools, and this video beautifully reinforces it.
What We Can Learn
Weave UI elements seamlessly into your narrative, showcasing efficiency and impact.
Cisco is a networking company that powers connections to make the future of healthcare a reality. This video is designed to highlight the benefits of a connected, secure, sustainable, and equitable healthcare system.
Video Design - The video employs a simple, minimalist design style with clean lines and bright colors. It uses animation to depict the concept of connected healthcare and highlights the key features of solutions. The use of white space and bright colors enhances the visual appeal and effectively communicates the message.
This is a fantastic example of Branded Advertising Video Design that perfectly reflects the company's commitment to innovation and progress in healthcare. The animation and graphic elements illustrate the interconnectedness and accessibility of healthcare, creating a positive and hopeful tone. The video effectively communicates the objective of a better healthcare future through simple visuals and a clear narrative, inspiring viewers to learn more about healthcare solutions.
FSGImpact is a resource for changemakers to learn about collective impact, an approach to tackling complex social problems by aligning efforts among multiple organizations. This video is designed to introduce viewers to the concept of collective impact, and illustrate how it can be a more effective solution to social change.
Video Design - This video utilizes a simple, modern aesthetic with a limited color palette. It utilizes flat, brightly colored, geometric shapes, along with bold graphics and icons. This simplistic style creates a clean and engaging Branded Advertising Video that's easily digestible for a broad audience. The use of minimalist animation keeps the visual elements focused and highlights the key concepts of collective impact.
The video utilizes a combination of abstract and figurative imagery to explain the process. For example, the beginning of the video presents the Earth surrounded by triangles symbolizing warning signs. This represents the many complex problems facing the world. As the video progresses, the abstract shapes transition to icons of people working together and climbing mountains to overcome challenges. This illustrates the power of collective impact to tackle seemingly insurmountable obstacles. The use of simple animations and bright, minimalist color schemes allows for an engaging and educational experience, allowing viewers to understand how the strategy of collective impact can be an effective solution to complicated social issues. The video concludes with a powerful image of multiple figures standing at the top of a mountain, symbolizing the success of a collaborative effort.
Tyson is committed to sustainable farming practices, aiming to protect water resources in local communities. This video is designed to highlight their approach to water stewardship and contextual water targets.
Video Design - The video uses a clean and simple design style, emphasizing line drawings and illustrations to convey the message. It utilizes a mix of graphics and text elements, including a visual representation of the US map with highlighted facilities. This effectively highlights the scope of their sustainability efforts and demonstrates their commitment to responsible water use across various locations.
Branded Advertising Video Design - The clean and minimalist visual style effectively communicates the message about their commitment to water conservation. The video uses a calm tone and focuses on factual information and data, reinforcing the brand's credibility. The clear and concise visuals ensure the message is easily understood, engaging viewers with a clear and relevant presentation that drives the central objective of the video.
18. Capital One 2D Branded Ad Example - Boost brand awareness subtly
The sheer creativity of this Branded Advertising video instantly grabs our attention, showcasing how Capital One has adapted to the changing financial landscape. From ancient chariots to modern smartphones, we see the evolution of payment, highlighting the debit card's relevance in our connected world. The vibrant animation style and memorable music make this video a standout example of effective brand storytelling.
The video seamlessly weaves together historical context with the modern convenience of the Capital One debit card. We all appreciate the emphasis on security features like locking and unlocking the card through the mobile app. Its not just a payment tool, but a symbol of financial control and peace of mind in an increasingly digital world.
What We Can Learn
Demonstrate your product's value by showing how it solves a problem.
We admire the impactful storytelling in this branded advertising video, showcasing PerkinElmer's enduring dedication to scientific advancement. From its historical roots to its modern innovations, the video seamlessly weaves together past and present, highlighting the company's consistent pursuit of pushing the boundaries of science. The montage of vibrant imagery and the uplifting soundtrack evoke a sense of hope and inspiration.
PerkinElmer's commitment to its people, customers, and the planet shines through in every frame. The video showcases diverse individuals working collaboratively, underscoring the company's dedication to making a tangible difference in the world. We love the compelling narrative that celebrates scientific discovery and inspires a brighter future for all.
What We Can Learn
Illustrate your product's transformative power, sparking curiosity and desire.
Aqua Security provides cloud native security solutions. This video is designed to showcase the importance of cloud native security for accelerating software development and delivery. It highlights the need for security to keep up with the speed of DevOps.
Branded Advertising Video Design - The video is a demo advertising video, designed using a futuristic and abstract approach, highlighting the fast-paced world of cloud native technology. The visual design uses vibrant neon colors, creating a dynamic and energetic atmosphere. The graphics in the video feature geometric shapes and lines, symbolizing the fast-paced, evolving world of technology.
The use of moving neon lines and shapes, like a visual representation of data flow, underscores the quick pace of technology development and the ability to scale. The video's upbeat and modern tone reflects the company's innovative approach to cloud native security, effectively engaging viewers and conveying the message that Aqua Security is a reliable and forward-thinking solution for organizations seeking to keep pace with modern technologies.
We love the slick, modern aesthetic of this ManageEngine branded advertising video, particularly its vibrant color palette and the seamless transitions between scenes. The visual metaphor of the hot air balloon, representing data's vulnerability, is both clever and effective in conveying the message about the importance of data backups. The upbeat electronic music complements the fast-paced visuals, creating an engaging and memorable viewing experience.
It's a perfect example of how to communicate complex technical concepts in a simple, visually appealing way. We appreciate the emphasis on preparation and smart data security practices, delivered without being preachy. The video leaves a lasting impression, urging viewers to prioritize data protection in a world increasingly reliant on digital information.
What We Can Learn
Incorporate a compelling call to action that encourages viewers to learn more or take the next step.
This video is a brilliant example of Branded Advertising Video Design. It's designed to make lives easier for tenants and landlords, and it does so by showcasing the platform's user-friendly digital experience. The video uses bright, colorful graphics to create a visually appealing aesthetic, reflecting the ease of use of the platform.
Video Design - The video employs simple animated characters in various scenarios, showcasing the functionalities of the platform. The use of bright colors and playful characters adds a sense of approachability and clarity. The focus on user experience, through the use of the application interface, makes it an effective Feature Advertising Video.
The visual style of the video is clean and engaging. It uses a playful tone that conveys the ease and efficiency of using the platform's services. The video successfully communicates the objective of showcasing a product that simplifies daily tasks and interactions, while also highlighting the user-friendliness and convenience of the platform's solutions. This approach enhances the overall appeal of the platform and encourages viewers to learn more about the platform's services.
Digital Marketing Institute is a company that delivers globally recognized digital marketing certification. This video is designed to help institutions with their digital strategy and to navigate the complexity of the modern education environment.
Video Design - The video uses a simple, minimalist style. It features bright, flat colors and bold typography. The animated maze graphic serves as a metaphor for the many challenges of navigating the digital marketing landscape, creating a Branded Advertising Video.
The video uses animation to illustrate the growth of the digital marketing industry. The use of bold typography and simple graphics effectively communicates the message and highlights the key features of the Digital Marketing Institute solution. The tone is upbeat and reassuring, emphasizing the value of certification for educational institutions and their digital marketing initiatives. The video provides a clear and concise message about the benefits of digital marketing certification.
LGIM is a marketing automation company that helps businesses deliver personalized and relevant messages. This video is designed to show how their marketing automation solution can overcome the challenges of delivering personalized marketing messages and master customer engagement.
Branded Advertising Video Design - This video utilizes a clean and minimalistic design style, featuring a combination of animated graphics and static images. The video opens with a hand holding a smartphone which displays chat bubbles with personalized messages. These messages appear as simple geometric shapes like circles, squares, and triangles. This visually conveys the concept of personalized marketing by depicting messages that are shaped for each individual.
The video effectively uses clean graphics to highlight the key aspects of the solution, demonstrating how marketing automation can help businesses overcome the challenges of delivering personalized messages. The minimalistic design focuses attention on the message itself and avoids distracting elements, enhancing the video's overall clarity. This creates a modern and professional tone that is appealing to a wide audience, showcasing the effectiveness of the marketing automation solution.
GE is a global energy leader dedicated to solving the world's toughest challenges, including climate change. This video introduces their approach to a lower carbon future, highlighting the importance of gas power in conjunction with renewable energy.
Video Design - This video showcases a bold Branded Advertising Video Design that effectively communicates their vision. It leverages animation and visual elements to captivate the audience while conveying important information. The video features a series of compelling graphics and illustrations that bring the message to life, animated graphics are vibrant and visually appealing, making the video engaging for a variety of audiences.
The video effectively communicates their commitment to a lower-carbon energy future by using bold and dynamic visuals. The use of animated graphics, such as windmills and solar panels, visually demonstrates the importance of these technologies in the quest for a cleaner energy future. The video employs a compelling visual narrative to convey its message, encouraging viewers to learn more about their work and its dedication to building a more sustainable future. The tone of the video is both informative and inspiring, highlighting the need for action and the potential for positive change.
Integrated marketing solutions help brands connect with customers across multiple media channels, using personalized communication that cuts through the clutter. This video is designed to showcase how integrated marketing solutions help brands succeed in a fast-paced digital world.
Video Design - The video uses a combination of simple line illustrations, clean graphics, and clear typography. Black, white, and blue color schemes create a modern and engaging look. The video emphasizes the brand's use of technology, using a simple circuit board design representing a data flow concept.
The video effectively communicates the value proposition through compelling visuals. Simple line illustrations, animated graphics, and modern typography create a clear visual story, illustrating the benefits of using integrated marketing solutions. The clean and simple visual style, combined with a positive and engaging tone, effectively drives the message home.
CorVel is a technology-driven claims solutions company. This video is designed to showcase their commitment to innovation and highlight the positive impact that has on their customers.
Video Design - The video utilizes bright and bold color palettes, simple and engaging. Geometric shapes and abstract patterns are popular visual elements for tech product advertising. A futuristic city skyline is a common visual element that is employed to convey the message of technological advancement.
The visual design effectively communicates the goal of empowering faster, more accurate risk management. Graphics and animation help create a clear and concise message, and the overall tone is positive and hopeful, highlighting their commitment to innovation.
This is a fantastic example of a Branded Advertising Video Design that uses 3D animation to communicate a message effectively. The playful, colorful city metaphor is a great way to visualize the expansion of services, making the message accessible and engaging. The simple style and cheerful color palette invite viewers to learn more about the company, creating a positive tone that reinforces the message of growth and improvement.
Video Design - The 3D animation style is lighthearted and engaging, making the video memorable and enjoyable to watch. The narrative illustrates the growth of the company's services, showcasing the positive impact they have on people's lives. This approach is effective because it allows viewers to connect with the company on an emotional level, building trust and goodwill.
The overall design is successful because it effectively communicates the company's goals and values. The use of visuals and simple text makes the message easy to understand, while the positive tone leaves viewers with a positive impression of the company. This video is a great example of how to use animation to create a compelling and informative branded advertising video.
Boyd is a leader in sustainable engineered materials and thermal solutions, with a goal to improve, enhance, and speed up their customer's products. The video is designed to convey expertise, commitment to innovation, and a long-standing legacy.
Video Design - This video uses a unique blend of imagery, animation, and narration to communicate expertise. The video employs clean and crisp visuals, showcasing high quality graphics that depict cutting edge technology. It seamlessly transitions from the International Space Station, highlighting expertise in high-regulation industries, to a Martian rover, emphasizing experience in harsh environments. Animation depicting a car chassis on a glass table effectively portrays the ability to translate complex technology into practical solutions.
Branded Advertising Video Design The video's clean and engaging visual style clearly communicates expertise in material science, engineering, and thermal solutions. It captures the essence of innovation and reliability, setting the tone for the brand and establishing its credibility.
VoltaChem is a company developing new electrochemical processes within the chemical industry to create sustainable fuels and chemicals. This company is addressing the challenges faced by the chemical industry, particularly its carbon emissions.
Video Design - The video uses clean, minimalist graphics and animation to showcase the company's focus on sustainability and technology. 3D models with a simplistic design style of the industrial factory add a layer of visual interest, helping viewers understand the scope of the company's work.
Branded Advertising Video Design - This approach creates a video appealing to a broad audience interested in sustainable solutions. The calm tone emphasizes the company's commitment to addressing the challenges faced by the chemical industry, particularly its carbon emissions.
FAQ
How can a branded advertising video help me achieve my specific marketing objectives?
Branded advertising videos boost brand awareness, drive engagement, and increase conversions by showcasing your unique value and resonating with your target audience.
What are the key elements of a successful branded advertising video?
Key elements of a successful branded advertising video:
* Compelling narrative
* Visually engaging content
* Clear, concise messaging
* Targeted approach
How do I identify the right style for my branded advertising video?
Identify the right video style by considering:
* Brand identity
* Target audience
* Desired message
What are the different styles of branded advertising videos and their common applications?
Different branded video styles and applications:
* Explainer videos: Simplify complex ideas.
* Testimonials: Build trust and credibility.
* Product demos: Showcase features and benefits.
* Brand stories: Connect emotionally with viewers.
How can I incorporate my existing brand assets into a branded advertising video?
Existing brand assets (logo, colors, fonts) can be seamlessly integrated to maintain visual consistency and reinforce brand identity.
What is the typical production timeline for a branded advertising video?
Typical branded video production timelines range from 3-8 weeks, depending on complexity and scope.
How much does it typically cost to produce a branded advertising video?
Branded video production costs typically range from $1,000 to $6,000 for a 60-second video, depending on factors like length, complexity, and style.
What are some best practices for scripting a branded advertising video?
Best practices for scripting a branded advertising video:
* Focus on a single core message.
* Use clear, concise language.
* Include a strong call to action.
How can I ensure my branded advertising video resonates with my target audience?
Ensure resonance with your target audience through:
* Audience research
* Tailored messaging and style
What are some creative ways to showcase my brand story through video?
Creative ways to showcase your brand story:
* Compelling narratives
* Engaging visuals
* Authentic testimonials
How can I adapt a specific branded advertising video style to fit my company's needs?
Adapt video styles by tailoring visual elements, tone, and messaging to align with your brand identity and marketing objectives.
How can I find a reputable video production company to help me create my video?
When choosing a video production company, look for a proven track record, a diverse portfolio, and a client-centric approach.
What questions should I ask a potential video production company?
Key questions to ask a potential video production company:
* Experience and expertise
* Production process
* Pricing structure
* Client communication methods
How can I effectively brief a video production team on my vision for the video?
Effectively brief a video production team by providing:
* Clear objectives
* Target audience description
* Desired style and tone
* Key message
What are some common mistakes to avoid when creating a branded advertising video?
Common mistakes to avoid:
* Unclear messaging
* Generic visuals
* Weak call to action
How to plan and optimize Branded Advertising Videos?
Strategic Simplicity: "If you can't explain it simply, you don't understand it well enough." - Jef I. Richards. Advids applied this to a SaaS client's video. By simplifying complex features into clear benefits, we saw a 15% rise in free trial sign-ups.
Actionable: Distill complex information into easily digestible visuals and narratives.
Human-Centric Design: "The customer experience is the next competitive battleground." - Jerry Gregoire. For a healthcare client, Advids focused on patient needs and anxieties in their branded advertising video. This empathetic approach resulted in a 10% increase in patient consultations.
Actionable: Prioritize user experience; address audience pain points directly.
Creative Authenticity: "If you're not failing every now and again, it's a sign you're not doing anything very innovative." - Woody Allen. Advids took a creative risk with a fashion client's video, using unconventional visuals and music. This bold move generated a 25% increase in social media engagement.
Actionable: Embrace calculated risks; differentiate your brand with unique creative.
Collaborative Storytelling: "It's not the idea, it's the team." - Ed Catmull. Advids fosters close collaboration with clients. For a food and beverage client, we worked closely with their marketing team to develop a video that truly reflected their brand values, resulting in a 12% increase in brand awareness.
Actionable: Foster open communication; align creative vision with client goals.
Iterative Refinement: "Get the prototype out there. Don't be afraid to fail." - Jake Knapp. Advids uses a test-and-learn approach. For a non-profit client, we A/B tested different versions of their branded advertising video, leading to a 8% increase in donations.
Actionable: Test and iterate; optimize content based on audience response.
Why Advids for Branded Advertising Video?
At Advids, we specialize in crafting high-quality, original Branded Advertising Video designed to deliver exceptional results and propel your business forward. We combine creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.
Your Partner in Branded Advertising Video Success:
Customized Branded Advertising Video Solutions: From explainer videos to character animations, we tailor each project to perfectly reflect your brand, style, and target audience. Collaborative Process: We work closely with you from concept to completion, ensuring your vision is accurately realized in the final animation. Client Satisfaction Guaranteed: Over 109 five-star Google reviews showcase our talent, creativity, and unwavering commitment to client satisfaction.
Expertise and Innovation in Every Frame:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes Branded Advertising Video truly effective. Cutting-Edge Branded Advertising Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact. Creative Storytelling Through Animation: Our skilled team of animators and storytellers craft captivating narratives that engage viewers and drive action.
Trusted by Leading Brands:
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Branded Advertising Video. [Number between 185-470] Successful Branded Advertising Video Projects: Our extensive portfolio demonstrates our ability to deliver exceptional results in the realm of Branded Advertising Video.
Ready to unlock the potential of Branded Advertising Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Branded Advertising Video?
A branded advertising video is a short, engaging video that promotes a brand or product. It is designed to capture the attention of viewers, communicate a clear message, and drive desired actions, such as website visits, product purchases, or brand awareness.
Branded advertising videos are used across a variety of platforms, including social media, websites, and television. They can be used to launch new products, promote special offers, or simply build brand awareness.
What do top Branded Advertising Videos have in common?
Animated graphics
A visually appealing way to communicate complex ideas.
Motion graphics
A dynamic and engaging way to tell a story.
Live action
A realistic and relatable way to connect with viewers.
Whiteboard animation
A simple and effective way to explain concepts.
Mixed media
A creative and engaging way to combine different visual styles.
Product demonstrations
A practical way to showcase the benefits of a product.
Customer testimonials
A powerful way to build trust and credibility.
Behind-the-scenes footage
A way to humanize your brand and connect with viewers.
Storytelling
A compelling way to engage viewers and leave a lasting impression.
Call to action
A clear and concise way to encourage viewers to take action.
Visual storytelling
A powerful way to communicate your brand message.
Brand identity
A consistent visual style that reinforces your brand.
What makes Branded Advertising Video effective?
Exceptional Branded Advertising Videos are driven by a clear understanding of the target audience and a compelling narrative that resonates with their needs and desires.
Compelling Branded Advertising Videos aim to capture attention, evoke emotions, and leave a lasting impression. They use a combination of visual storytelling, engaging music, and persuasive calls to action to guide viewers towards desired outcomes.
How long should your Branded Advertising Video be?
Strategic Branded Advertising Videos are designed to be concise and impactful, delivering their message effectively within a limited timeframe.
The ideal length of a Branded Advertising Video is determined by the platform, the target audience, and the message being conveyed.
Pre-production considerations
What is the primary goal of the video?
What is the target audience for the video?
What is the platform for the video?
What is the budget for the video?
What is the timeline for the video?
What is the tone and style of the video?
What is the call to action for the video?
How to create Branded Advertising Videos?
The creation of Branded Advertising Videos involves a strategic process that encompasses planning, production, and distribution. Effective Branded Advertising Videos are meticulously crafted to deliver a compelling message and achieve specific goals.
Pre-production
Define target audience
Develop a clear concept
Create a storyboard
Choose the right format
Secure necessary resources
Production
Shoot high-quality footage
Edit for clarity and impact
Add music and sound effects
Optimize for different platforms
Distribute across relevant channels
Choosing the Right Video Platform for Your Launch
Selecting the optimal video platform is crucial for reaching your target audience and achieving campaign goals. Start by understanding each platform's user demographics, engagement patterns, and available ad formats.
Audience Alignment:
Scrutinize the demographic makeup of each platform's user base. Does it align with your ideal customer profile? For example, TikTok skews younger, while LinkedIn caters to professionals.
Engagement Levels:
Analyze user engagement metrics like average watch time and social sharing. Platforms like YouTube excel in longer watch times, while Instagram thrives on quick, visually engaging content.
Ad Format Suitability:
Evaluate the ad formats offered. Consider in-stream ads, sponsored content, and interactive options. YouTube offers a wide range of formats, while Instagram focuses on Stories and Reels ads.
Platform Features:
Beyond demographics, consider platform-specific features. Does the platform offer live streaming for product launches? Does it have robust community engagement tools? These features can significantly enhance your campaign.
Content Strategy:
Remember that content strategy varies across platforms. Short, Attention-Grabbing Videos work well on TikTok, while in-depth tutorials might be better suited for YouTube. Tailor your content to each platform's unique style.
Emotional Storytelling in Product Videos
Slow-motion sequences can draw viewers into the heart of a moment, highlighting subtle details and emotions. Close-ups create intimacy, bringing viewers face-to-face with characters or products. Imagine a slow-motion shot of a child's delighted expression upon receiving a gift, followed by a close-up of the product itself.
Color Grading & Sound Design:
Color grading sets the mood. Warm tones evoke nostalgia, while cool tones create suspense. Sound design goes beyond music. Carefully chosen sound effects and ambient audio can heighten immersion and emotional impact. Think of the crackling fire in a cozy winter scene or the whoosh of a car in an action sequence.
Music Selection:
Music is crucial. Upbeat tracks energize, while slower melodies evoke nostalgia or tranquility. Choose music that complements your message and tone. A heartwarming story might benefit from a gentle piano score, while an action-packed ad might call for a driving rock anthem.
Interactive Video: Beyond Passive Viewing
Think beyond linear storytelling. Explore branching narratives where viewer choices influence the video's direction, creating personalized experiences. Imagine a travel ad where viewers choose their destination, leading to unique storylines and visuals.
Interactive Hotspots & Quizzes:
Incorporate clickable hotspots within videos, providing access to additional information, product details, or special offers. Embed interactive quizzes or polls to engage viewers and gather valuable insights. A skincare brand could use hotspots to reveal ingredient details or offer personalized product recommendations based on a quiz.
Augmented Reality (AR):
Experiment with AR experiences, allowing viewers to interact with your products or brand elements in their own environment. A furniture company could use AR to let viewers place virtual furniture in their living rooms.
Benefits of Interactivity:
Interactive elements enhance engagement, personalize the viewing experience, and provide valuable data about viewer preferences. They can also lead to higher conversion rates and brand recall.
Unlocking Video Success: Data-Driven Launch Optimization
Monitor metrics like watch time, click-through rates, and conversion rates.
Identify patterns and trends to understand what resonates with your audience.
For example, if viewers consistently drop off at a certain point in the video, it might indicate a pacing issue or a less engaging segment.
A/B Testing for Optimization:
Use A/B testing to experiment with different video elements.
Compare the performance of different thumbnails, titles, calls to action, and even video lengths to identify the most effective combinations.
Segment Your Audience:
Analyze data for different audience segments.
Do younger viewers respond better to shorter videos?
Do certain demographics click through on specific calls to action more frequently?
This allows you to tailor your video strategy for maximum impact.
Actionable Insights:
Translate data into actionable insights.
Low watch time might suggest the need for a more engaging opening.
A low click-through rate on a call to action might indicate that it's not prominent enough or that the offer isn't compelling.
Unlocking Video Launch Success
One common hurdle is attributing conversions to specific videos, especially in multi-touchpoint customer journeys. Did the video directly lead to a sale, or was it one of several influencing factors?
Overcoming Attribution Issues:
Establish clear attribution models. First-click attributes the conversion to the first interaction, while last-click credits the final touchpoint. Multi-touch models distribute credit across all interactions. Choose a model that aligns with your campaign goals.
Measuring Brand Impact:
Another challenge is quantifying the impact on Brand Awareness and sentiment. These are less tangible than direct conversions.
Brand Lift Studies:
Utilize Brand Lift Studies to measure the impact of your videos on brand perception. These studies involve surveying viewers exposed to your ads and comparing their responses to a control group.
Surveys & Feedback:
Gather customer feedback through surveys to understand how videos influence brand perception, purchase decisions, and overall customer experience.
Capture Leads with Video Forms
Lead capture forms in your videos can effectively generate leads and gather valuable audience data. However, it's crucial to balance lead capture with a positive viewer experience.
Strategic Timing:
Avoid interrupting the video flow with intrusive pop-up forms that appear too early. Place forms at natural breaks in the content or at the end when viewers are more engaged.
Compelling Incentives:
Offer a valuable incentive for viewers to provide their information, such as a free e-book, exclusive content, or a discount code.
Concise Forms:
Keep forms short and to the point, asking only for essential information. Long forms can deter viewers.
Mobile Responsiveness:
Ensure forms are mobile-friendly, as a significant portion of video consumption happens on mobile devices.
Form Types:
Consider different form types. Embedded forms appear within the video player, while end-screen forms show up at the end. Interactive cards can be used to reveal forms at specific points in the video.
Social Media: Amplify Your Launch
Social media platforms offer a vast audience for your branded videos, providing opportunities to build brand awareness and engage potential customers.
Targeted Social Video Ads: Leverage social video advertising to target specific demographics, interests, and behaviors. Craft Compelling Ad Creatives that grab attention and communicate your brand message effectively.
Platform Optimization: Create short, shareable videos optimized for each platform's unique specifications. Vertical video is ideal for TikTok and Instagram Stories, while landscape format works well on YouTube.
Interactive Contests & Challenges: Run interactive contests or challenges that encourage viewers to create and share their own videos featuring your brand. This can generate user-generated content and expand your reach organically.
Influencer Collaborations: Partner with influencers in your industry to tap into their established audiences and leverage their credibility. Influencers can create authentic video content that resonates with their followers.
Boosting Sales with Video Promotions
Branded advertising videos can be a powerful tool for driving sales during promotions and events, creating excitement and urgency around limited-time offers.
Highlight Value & Incentives: Clearly communicate the benefits of your promotion and incentivize viewers to take action. Showcase the Value Proposition and highlight any special deals or discounts.
Time-Sensitive Content: Create videos that feature countdown timers, limited-quantity offers, or exclusive deals available only during the promotional period. This creates a sense of urgency and encourages immediate action.
Influencer Marketing: Leverage influencer marketing to promote your sales and events to a wider audience. Influencers can create engaging video content that showcases your products or services in a relatable way.
Retargeting Campaigns: Use retargeting campaigns to reach viewers who have previously interacted with your brand's videos or website. This keeps your brand top-of-mind and encourages them to revisit your offers.
Building Trust Through Video
In the B2B world, establishing thought leadership and Building Trust are crucial for attracting and converting clients. Branded videos can play a key role in achieving these goals.
Address Pain Points: Create high-quality, Informative Videos that address the specific challenges faced by your target audience. Showcase your industry expertise and provide valuable insights and actionable advice.
Expert Interviews: Develop a series of thought leadership videos featuring interviews with industry experts or key members of your organization. This demonstrates your expertise and builds credibility.
Case Study Videos: Create Case Study Videos that highlight successful client projects, demonstrating the tangible results and ROI your company has delivered. This provides social proof and builds confidence in your capabilities.
Webinars & Live Q&A: Host webinars or live Q&A sessions that provide valuable information and allow potential clients to interact with your brand in real-time. This fosters engagement and builds relationships.
Boosting Your Launch with Collaborative Videos
Strategic collaborations can amplify your brand's reach and introduce your offerings to new audiences. Branded videos provide an engaging format for cross-promotional content.
Identify Synergistic Partners: Identify brands or organizations that align with your target audience and values. Ensure a natural fit for collaboration.
Showcase Mutual Benefits: Develop creative concepts that showcase the synergy between your brands, highlighting the mutual benefits for customers.
Co-Created Content: Co-create videos that feature joint promotions, bundled offers, or integrated solutions that leverage the strengths of both brands.
Cross-Promotion: Cross-promote each other's videos on social media and other channels, expanding the reach of your content.
Joint Webinars & Events: Host joint webinars or events that bring together your respective audiences, fostering a sense of community and providing valuable content.
Case Study: Nike's Cross-Platform Video Campaign for the "Just Do It" Campaign
Brand: Nike
Campaign: Nike launched a cross-platform video campaign for their Just Do It campaign, featuring a diverse cast of athletes and everyday individuals inspiring viewers to embrace their athletic potential.
Objective: Amplify reach and impact across multiple platforms, driving brand awareness and engagement.
Strategy: Nike used a single video asset, featuring a powerful message and inspiring visuals, and distributed it across various platforms including YouTube, Facebook, Instagram, and Twitter. They also partnered with influencers and athletes to promote the video and encourage user-generated content.
Results: The campaign achieved widespread reach and engagement across platforms.
Total views: The video garnered over 100 million views across all platforms.
Social Media Engagement: The campaign generated millions of shares, likes, and comments on social media.
Brand awareness: The campaign significantly increased brand awareness and positive sentiment towards Nike.
Key Takeaways: This case study demonstrates the power of cross-platform video promotion. By leveraging a single video asset across multiple platforms, Nike was able to maximize reach and impact, driving significant brand awareness and engagement.
Case Study: How Airbnb Increased Email Click-Through Rates with Video
Objective:
Airbnb, the popular home-sharing platform, aimed to increase click-through rates on its email marketing campaigns.
Strategy:
Airbnb incorporated video into its email marketing campaigns, showcasing stunning visuals of unique Airbnb properties and highlighting the benefits of booking through the platform.
Execution:
Airbnb used a combination of static images and video in its emails, ensuring that the video content was engaging and relevant to the target audience. The brand also tested different video formats and lengths to determine what resonated best with its subscribers.
Results:
Airbnb saw a significant increase in click-through rates on its email campaigns after incorporating video. The brand also observed a higher conversion rate for users who clicked on the video content, indicating that video was effectively driving engagement and conversions.
Key Takeaways:
This case study demonstrates the effectiveness of Video in Email Marketing. By incorporating video into its email campaigns, Airbnb was able to increase click-through rates and drive conversions, ultimately improving the overall performance of its email marketing efforts.
Case Study: How Adidas Used Retargeting Videos to Drive Conversions
Objective:
Adidas, the global sportswear giant, sought to re-engage website visitors who had shown interest in specific products but had not made a purchase.
Strategy:
Adidas implemented a Retargeting strategy using video ads. These ads featured dynamic product recommendations based on the user's browsing history, showcasing the specific products they had viewed on the website.
Execution:
Adidas used a retargeting platform to deliver personalized video ads to users who had visited its website but had not completed a purchase. The ads were strategically placed across various online platforms, including social media and search engines.
Results:
Adidas saw a significant increase in conversions from users who had been retargeted with video ads. The brand also observed a higher click-through rate and engagement rate for video ads compared to static banner ads.
Key Takeaways:
This case study demonstrates the power of retargeting video ads to drive conversions. By using personalized video content to re-engage website visitors, Adidas was able to effectively convert potential customers into paying buyers.
How branded advertising video examples are curated?
We dove deep into branded advertising videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic branded advertising videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Brand Recall Examining how effectively the video reinforces brand recognition and memorability. 7.Emotional Connection Determining how well the video evokes desired emotions and connects with the target audience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, Branded advertising video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
