Have you ever considered the impact of a single, unforgettable visual? I am here today to show you how powerful branded video storytelling can be in this article. What we're exploring is a new way to connect, a way that goes beyond words and taps into the raw power of emotion and experience. We'll be examining 30 effective examples that demonstrate the transformative potential of video, and our goal is to inspire you to create your own compelling narratives. Let's explore the data that proves its effectiveness.
Video streaming will make up 91% of global internet traffic by 2025.
That's about 1 billion hours of YouTube videos consumed every single day.
Social media video ads generate 12 times more shares compared to traditional image-based ads.
These stats highlight the undeniable power of video in capturing attention and driving engagement. Branded video allows you to tap into this potential, crafting narratives that resonate with your audience and build lasting connections. We've handpicked 30 Effective Branded Video examples that instantly resonated with us and inspired interest.
In this Branded Video, Thales takes a bold approach to demonstrating its drone security solutions. The fast-paced editing and upbeat music create a sense of urgency, emphasizing the importance of addressing the challenges facing the drone industry. The video cleverly uses 3D animation and motion graphics to visually represent complex concepts, making the information easily digestible.
Thales' narrative centers on the idea of trust, showcasing how its technology can create a secure and reliable drone ecosystem. The video effectively communicates the value proposition, highlighting the benefits of secure registration, seamless connectivity, and reliable tracking. The impressive visuals and compelling storyline make this a standout example of a product demo video.
What We Can Learn
Combine high-quality graphics with a personal touch, boosting brand perception and adoption.
The video is a great example of how to use animation to tell a story. It starts with a simple yellow circle, which then moves through a variety of different environments, each representing a different aspect of Excella's services. The animation is engaging, with a fun and energetic vibe. The way the yellow circle rolls, bounces, and transforms into different objects is creative and keeps the viewer engaged.
The video also effectively conveys Excella's message of helping businesses to solve problems and evolve. The animation is used to highlight the company's strengths, like its ability to help businesses engage customers, modernize systems, and drive insights. The use of simple shapes and elements, coupled with the upbeat music and friendly voiceover, makes the video both visually appealing and easy to understand.
What We Can Learn
Let your animation's journey mirror your brand's evolution, building excitement.
JusticeInfo.net's Branded Video illustrates the crucial link between information and reconciliation in post-conflict societies. The video opens with a gripping depiction of societal division using a tug-of-war, immediately setting the tone. We are then shown the devastating consequences of violence, making the videos message even more profound.
Simple, impactful 2D animation with symbolic visuals, such as growing flowers and a hot air balloon delivering information, communicates JusticeInfo.net's mission in a nuanced manner. The minimalist color palette and gentle background music enhances the videos overall message of hope and rebuilding.
What We Can Learn
Choose a color palette that evokes hope and healing, enhancing the message.
In the competitive SaaS market, Process.st stands out with its hilariously relatable Branded Video. It tackles the universal struggle of complex workflows and demonstrates its solution with effortless elegance. The video hooks you from the start, showcasing the software's intuitive interface that seamlessly transforms chaos into order.
Process.st simplifies everything from daily chores to intricate multi-departmental labyrinths. The satisfying visuals of checked boxes and confetti explosions, coupled with upbeat music, create a feeling of accomplishment. This Branded Video inspires us to ditch those stressful workflows and embrace a simpler, more efficient way of working.
What We Can Learn
Visually highlight the before-and-after impact of your product to drive engagement and inspire action.
The video seamlessly blends 3D visuals with concise narration, creating an engaging and informative experience. It highlights Boyd's expertise in material science, showcasing their ability to source, manufacture, and assemble a diverse range of adhesives and materials. This branded video excels in demonstrating Boyd's global reach and rapid prototyping capabilities, appealing to medical device manufacturers looking for a trusted partner to accelerate product design and development.
The video effectively communicates the importance of choosing the right adhesive materials for medical wearables. It emphasizes Boyd's commitment to quality, providing skin-friendly, conformable, breathable, and moisture resistant materials. The use of animation and real-world examples strengthens the message, making the video both informative and visually compelling.
What We Can Learn
Focus on problem-solving with your product, creating a sense of relief and prompting inquiries.
In this Branded Video, we appreciate how ExxonMobil showcases their commitment to innovative fuels through captivating close-ups and textured visuals of ingredients. The video beautifully captures the essence of fuel enhancement, giving us a feel for the blend and improved performance. We love how ExxonMobil uses audio elements to describe the refining process, making us curious about the new fuel line.
The vibrant visuals, modern aesthetic, and fast-paced delivery grab our attention, while delivering critical information about ExxonMobils products in an appealing way. The video's dynamic atmosphere leaves us eager to see the results for ourselves.
What We Can Learn
Demonstrate product value through compelling visuals and clear information, building trust.
Affables Branded Video masterfully demonstrates how to turn a complex subject into an easily digestible, visual story. The use of a bright and consistent color palette, combined with smooth isometric animation, creates a visually appealing experience that keeps viewers captivated throughout. It efficiently captures the pain points of influencer marketing and positions Affable as the ideal solution.
The video is a brilliant case study for how animation can elevate a brand's message. The clever use of visual metaphors further solidifies understanding, reinforcing Affable's brand identity and value proposition. It's an inspiring example that demonstrates the true potential of a well-crafted Branded Video.
What We Can Learn
Tell a story with your visuals; it makes your brand memorable and builds trust.
If you're seeking a Branded Video that showcases innovation in healthcare, this example demonstrates how 2D animation can effectively communicate complex ideas. The video cleverly uses visuals like a blooming flower and multiplying hexagons to represent growth and collaboration, conveying its message without relying on real-world footage.
What truly stands out is the video's ability to present data-driven insights in a clear and engaging way. By animating medical charts and showcasing virtual care interactions, it highlights the value of its solutions, concluding with a strong call to action to explore its website and learn more about its impact on patient care.
What We Can Learn
Visually demonstrate your solution's value through animated charts and virtual interactions, driving engagement.
In today's fast-paced world, the automotive industry relies heavily on data transmission to enhance the driver experience. Micron's Branded Video effectively showcases how UFS storage solutions facilitate everything from semi-autonomous driving to entertainment and navigation. With a futuristic aesthetic, the video utilizes smooth animations, neon colors, and electronic music to highlight UFS's ability to handle ever-increasing workloads.
Micron's innovative technology provides seamless data access, powering advanced safety features such as night vision. The video's clean design, clear messaging, and concise information delivery effectively demonstrate UFS's role as a crucial component in shaping the future of automotive technology.
GMB's branded video masterfully showcases its dedication to a sustainable future. The animation style, featuring sleek visuals and optimistic music, creates a captivating viewing experience. From showcasing its heritage of innovation to portraying its ambitious long-term vision, GMB effectively connects with viewers concerned about global challenges.
The video strategically highlights GMB's role as an essential innovator. The timeline of past achievements demonstrates GMB's consistent commitment to supporting life in the areas of food, water, and environment. This powerful narrative inspires trust and positions GMB as a leader in creating a better tomorrow.
What We Can Learn
Share your company's journey, inspiring viewers to believe in your future.
This punchy Branded Video captures NFC’s essence—ubiquitous, secure, and transformative. The video aesthetics, a blend of minimalism and smooth transitions, create a visually arresting experience. It brilliantly showcases the technology's everyday applications, from tap-to-pay to product authentication.
The video’s power lies in its concise storytelling and upbeat soundtrack, leaving viewers with a sense of wonder and possibility. It’s a testament to how a simple concept can be elevated through clever visuals, crisp messaging, and a keen understanding of audience needs. NFC feels essential, not just convenient.
We love how this branded video for COTI, the Currency of the Internet, effortlessly explains the evolution of payments. From bartering to the emergence of banking institutions, the visuals charmingly depict a story we all understand. The animation style is captivating, showcasing the drawbacks of traditional systems and the escalating costs of transactions with increasing clarity. In the second half, COTIs efficient and low-cost solution emerges, emphasized by the visual representation of its fast processing capabilities. The message is clear: COTI offers a better way to pay.
This concise video provides viewer confidence in COTIs potential to revolutionize payments. The contrast between the cumbersome traditional systems and COTIs sleek, streamlined approach is strikingly conveyed through clever animations. The decentralized trust system visualization ingeniously highlights the value proposition, making this a compelling example of a branded video done right.
What We Can Learn
Illustrate your product's value with a clear before-and-after story, building excitement.
Tribe Payments' Branded Video masterfully captures the essence of modern finance with its dynamic visuals and compelling narrative. The video brilliantly contrasts the sluggish pace of traditional payments with the lightning-fast speed of Tribe's platform, using fast-moving abstract shapes and a vibrant color palette. This immediately establishes the platform's value proposition and sets it apart from the competition.
The use of a clear and concise voiceover ensures that the message is easily understood, while the upbeat electronic music creates a sense of excitement and innovation. The video's focus on user-friendly interface design and real-time data insights positions Tribe as the go-to solution for businesses seeking a competitive edge in the digital economy.
What We Can Learn
Design a user-friendly interface in your video, mirroring your product's ease of use.
If you're seeking a branded video that seamlessly blends captivating visuals with a compelling message, look no further than this example focusing on sustainable energy. The video leverages the power of animation to paint a striking picture of rising global energy demands, transforming a simple tree into a world saturated with energy consumption hotspots.
The dark backdrop amplifies the vibrant blues and purples, drawing the eye to the sleek 2D and 3D animations. The videos strength lies in its ability to communicate a complex issue with simplicity and urgency, leaving viewers pondering their own role in building a sustainable future.
What We Can Learn
Transform complex ideas into simple visuals to make your message memorable and inspire action.
BDO's branded video understands the modern attention span. It delivers a powerful punch in mere seconds, using dynamic visuals and a driving soundtrack to grab and hold viewer interest. The imagery is diverse, reflecting the breadth of their services, from traditional accounting to cutting-edge blockchain solutions.
The video’s real strength lies in its ability to convey complex ideas with simplicity and style. The juxtaposition of bustling Chinatown streets and focused meeting rooms reinforces the global reach of BDO. This branded video inspires action by showcasing expertise and innovation, leaving a lasting impression of a firm ready to tackle any challenge.
Healthe's branded video cleverly uses the vastness of space as a backdrop for showcasing its groundbreaking health solutions. From sanitizing packages to regulating our internal clocks, the video demonstrates the far-reaching applications of Healthe's technology. We all appreciate the clear, concise messaging that effectively conveys the science behind the brand.
The visually engaging animation and upbeat soundtrack create a sense of excitement and optimism. The final scene, showcasing a diverse group collaborating, highlights the broader impact of Healthe's technology in fostering a healthier and more connected world.
What We Can Learn
Inspire viewers by showcasing your product's positive impact on people's lives, building excitement.
In this branded video, the juxtaposition of a static, line-drawn city with a dynamic, 2D animated smart city immediately grabs the viewers attention. The use of vibrant colors, particularly the combination of teal and green, evokes a sense of both technological advancement and environmental consciousness.
The clever integration of UI elements within the cityscape think augmented reality interfaces on streetlights and data visualizations floating above traffic effectively showcases the seamless integration of technology into everyday life. This video isn't just informative; it's an inspiring glimpse into a more efficient and sustainable urban future.
What We Can Learn
Integrate UI elements into your scenes to showcase practical applications and inspire innovation.
Sometimes the most effective Branded Videos don't feel like ads. OKKO Health, for example, employs a contemporary animation style to showcase its revolutionary health assessment app. The app isn't just the star; the story centers around a relatable individual navigating the frustrating journey of undiagnosed foot pain.
The video subtly highlights the app's user-friendly interface, personalized tracking capabilities, and the power of comprehensive reports for effective medical communication. This approach transforms a product demo into a compelling narrative of empowerment, showcasing how OKKO Health helps individuals take control of their health.
What We Can Learn
Craft a story around a character overcoming a challenge using your product, building emotional connection and driving engagement.
The heartwarming Branded Video by Noonday Collection reminds us all that shared responsibility lightens the heaviest loads. We love how the animation, with its soft color palette and gentle music, evokes a sense of comfort and connection, emphasizing the beauty of community. The video's message, narrated with a soothing voice, resonates deeply: burdens, when shared, transform from heavy to light, dark to bright. It's a powerful invitation to join a sisterhood where every hand contributes to lifting the weight, creating a brighter world together.
The visual metaphor of a woman struggling to push a giant globe, symbolizing the world's needs, instantly grabs attention. Then, as more women join, the load visibly lightens, effectively demonstrating the video's core message. The transition to real images of smiling women from around the world further reinforces the genuine global impact of the Noonday Collection community.
What We Can Learn
Illustrate your product's impact with a clear visual metaphor, inspiring viewers to join your community.
We admire the concise and informative approach CSL takes in this branded video. Its sleek 2D animation style effectively communicates the company's century-long commitment to medical breakthroughs. We love how the timeline showcases key achievements, while the minimalist design and evocative music create an inspiring atmosphere.
The video flawlessly connects CSL's research efforts to its tangible impact on patients' lives. Visualizing the global workforce and manufacturing footprint reinforces the brand's scale and dedication. CSL's promise to save lives resonates throughout, leaving viewers with a sense of hope and trust in the company's mission.
What We Can Learn
Tell a concise story of your company's journey to create emotional connection.
21. Printify Custom Branded Video - Drive sales implicitly
In a competitive market, standing out is paramount. This branded video achieves just that with a vibrant, modern aesthetic and a focus on empowering entrepreneurs. High-quality 3D product mockups for skincare, supplements, and coffee, paired with customizable branding options (Your Brand Here), invite viewers to envision their own success.
The fast-paced visuals, quick cuts, and upbeat electronic music create a sense of urgency and opportunity. This video cleverly highlights the potential for grabbing market share in lucrative industries, a hook that resonates with aspiring brand owners. The February launch date adds a touch of anticipation.
What We Can Learn
Showcase your product's unique selling points with compelling visuals, driving sales.
In this compelling Branded Video, vibrant gradients and dynamic transitions command attention, mirroring the swift evolution of modern markets. The minimalist aesthetic, utilizing simple icons and bold typography, effectively highlights the core message: adapt or be disrupted.
The rocket ship visual acts as a powerful symbol of future-readiness, urging viewers to embrace transformation. The video, though short, leaves a lasting impression, inspiring businesses to seek innovative solutions for navigating change.
What We Can Learn
Infuse your video with a sense of urgency, motivating immediate action.
Inspired by Malaysias commitment to global needs, this branded video showcases the nation's rise as a palm oil giant. The 2D animation bursts with life, charting a journey from seedling to sprawling plantation.
Original, engaging animation captures the eye. Viewers learn about palm oil's diverse applications through relatable scenes of everyday life and a vibrant color palette that adds warmth. The subtle yet effective sound design enhances the video's overall impact. It's a powerful example of storytelling through animation.
What We Can Learn
Bright colors and simple storytelling make your brand memorable.
Sometimes, the best Branded Videos don't scream advertisement. This explainer video captivates with its clever use of 3D isometric visuals, portraying everyday scenarios like a cozy living room and a bustling coffee shop. The smooth transitions, especially the day-to-night shift on the house, subtly highlight the impact of time on energy consumption.
It's not about pushing a product; it's about sparking awareness. The upbeat music and concise voiceover deliver a clear message: our energy habits matter. This approach is not just informative, it's inspiring, prompting viewers to consider their own energy footprint without feeling lectured.
What We Can Learn
Evoke emotion through visuals and storytelling, prompting viewers to consider their own needs.
We all face the imperative to reduce our environmental impact, and VoltaChem's branded video presents a compelling solution. The sophisticated 3D animation takes viewers on a journey, showcasing how the chemical industry can integrate renewable energy and advanced electrochemical processes.
We have ever seen such a compelling visualization of how these technologies can revolutionize the creation of everyday products. This branded video for VoltaChem brilliantly captures their innovative approach to reducing costs and forging partnerships that accelerate industrial electrification. The video's modern aesthetics and concise message makes it an excellent example of impactful storytelling.
What We Can Learn
Craft a clear narrative arc; viewers should feel the transformation.
Softjourn's Branded Video exemplifies clear and concise product storytelling. We loved the way the video elegantly walks us through the purchase approval process, using a simple yet effective car wash scenario. The 2D animation and smooth transitions elevate the viewer experience.
The demonstration of how Softjourn's APIs prevent overcharges is particularly compelling. We all understand the frustration of unexpected upcharges, and Softjourn's solution resonates with that common pain point. It's a smart demonstration of how a product solves a real problem.
What We Can Learn
Connect your product's benefits to common frustrations, creating a relatable and memorable experience.
The World Microbe Forum branded video resonates with its dynamic animation, mirroring the energy of scientific discovery. We love how vibrant colors pulsate against the dark backdrop, emphasizing the sleek, modern aesthetic. This video effortlessly captures the spirit of collaboration, visually representing the forum's core message.
Showcasing scientists working globally, the video highlights the impact of shared knowledge. It seamlessly blends 2D characters with 3D elements and abstract backgrounds, creating a captivating journey. The call to action is clear: join this global network and share your science with the world.
What We Can Learn
Create a captivating journey by blending 2D and 3D elements for a unique experience.
What strikes us most about this branded video is FinGo's ability to convey complex technological concepts with remarkable clarity and simplicity. We all appreciate how the 2D animation effortlessly illustrates the user experience, showcasing the convenience and security of vein pattern authentication. The bold color palette creates a memorable visual identity.
FinGo successfully positions its product as a key to unlocking a more secure and barrier-free world. The upbeat music reinforces the message of freedom and empowerment, while the smooth transitions maintain a captivating flow. This video inspires us to explore new possibilities in identity authentication.
What We Can Learn
Position your product as a solution to a problem; this motivates viewers.
A delightful burst of color and motion makes this Branded Video a true gem. We admire how Geely effortlessly blends its brand identity with the celebration of International Women's Day. The 2D animation, vibrant yet sophisticated, creates an aesthetic thats both eye-catching and memorable.
The video isn't just visually appealing; it effectively conveys a strong message of empowerment. It subtly showcases Geely's commitment to its female employees, without making it overtly promotional. We all appreciate the balanced approach, presenting a narrative that's both celebratory and authentic.
What We Can Learn
Weave your brand subtly into a heartwarming story. viewers will feel connected.
In a world brimming with 210 countries, we admire this Branded Video's captivating portrayal of Mastercards global impact. The elegant animation, minimalist color palette, and upbeat music create a visually stunning experience that effectively communicates Mastercards key messages. From smart fridges and contactless payments to international transactions, the video showcases the versatility and seamless integration of Mastercards services.
Mastercards commitment to innovation and security resonates deeply, demonstrated through engaging visual storytelling. We all appreciate how the video effortlessly conveys complex financial concepts in a digestible and visually appealing manner. By focusing on user experience and real-world applications, this Branded Video effectively positions Mastercard as a leader in the global payment landscape.
What We Can Learn
Clearly illustrate your product's benefits through engaging visuals, driving sales.
FAQ
How can branded video help me achieve my specific marketing objectives?
Branded video elevates marketing by boosting awareness, driving engagement, and increasing conversions, aligning with specific objectives.
What are the key elements of a successful branded video?
Successful branded videos combine compelling narratives, high-quality visuals, clear messaging, and strong calls to action, resonating with target audiences.
How can I incorporate my brand's story into a compelling video narrative?
A brand's story is woven into a captivating narrative by showcasing values, mission, and unique selling propositions, creating emotional connections.
What are the different styles of branded video content and their common applications?
Branded video content styles include explainer videos (simplifying complex concepts), testimonial videos (building trust), product demos (showcasing features), and company culture videos (attracting talent).
How do I choose the right branded video style for my target audience?
Tailoring the branded video style to the target audience's preferences and demographics ensures maximum impact and engagement.
What are some best practices for scripting a branded video?
Scripting best practices include defining clear objectives, crafting concise narratives, and incorporating strong calls to action.
How can I ensure my branded video aligns with my overall brand identity?
Aligning branded video with overall brand identity involves incorporating visual elements, messaging, and tone of voice.
What is the typical production timeline for a branded video of a specific style?
Typical branded video production timelines range from 3 to 8 weeks, depending on complexity and scope.
What is a reasonable budget range for producing a high-quality branded video?
Reasonable budget ranges for high-quality branded videos are USD 1000-6000, depending on style and complexity.
How can I find a reputable video production company specializing in the style I need?
Finding reputable video production companies involves reviewing portfolios, client testimonials, and industry expertise.
What key questions should I ask a potential video production partner?
Key questions for potential video production partners include experience, process, pricing, and client communication methods.
How can I repurpose my existing marketing assets for branded video content?
Existing marketing assets like blog posts, infographics, and presentations can be repurposed for branded video content.
How can I adapt a branded video example of a particular style for my own company?
Adapting branded video examples involves tailoring the narrative, visuals, and messaging to the specific brand and target audience.
What are some creative ways to use branded video within my marketing funnel?
Branded video can be used creatively in the marketing funnel for awareness (social media teasers), consideration (product demos), and decision (customer testimonials).
How can I use branded video to build stronger relationships with my customers?
Branded video builds stronger customer relationships by sharing authentic stories, providing valuable content, and fostering engagement.
How to plan and optimize Branded Videos?
Strategic Simplicity: "Design is not just what it looks like and feels like. Design is how it works." - Charles Eames. Advids applied this philosophy for a SaaS client. We streamlined their complex software features into a clear, concise branded video demonstrating its ease of use. This resulted in a 40% rise in free trial sign-ups.
Actionable: Prioritize clarity and functionality in design for improved user experience.
Targeted Messaging: "Conversion copywriting is about getting the visitor to take the action you want them to take." - Joanna Wiebe. Advids used this approach for a client in the food industry. We created a branded video highlighting the unique health benefits of their product, directly addressing their target audience's concerns. This led to a 25% increase in online orders.
Actionable: Craft copy that resonates with target audience's needs and motivations.
Data-Driven Creativity: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker. Advids leveraged this insight for a client in the travel industry. By analyzing travel trends and customer preferences, we developed a branded video showcasing unique travel experiences, resulting in a 30% increase in booking inquiries.
Actionable: Base creative decisions on thorough audience and market research.
Shareable Content: "Contagious content evokes emotion." - Jonah Berger. Advids used this principle for a client in the gaming industry. We created a humorous branded video that resonated with gamers, leading to a viral spread on social media and a 50% increase in game downloads.
Actionable: Evoke strong emotions to encourage content sharing and virality.
Mobile-First Mindset: "Mobile is eating the world." - Mary Meeker. Advids applied this understanding for a client in the beauty industry. We optimized their branded video for mobile viewing, ensuring seamless playback and engaging visuals on smaller screens. This resulted in a 35% increase in mobile traffic and a 20% rise in product sales through mobile devices.
Actionable: Optimize content for mobile viewing to reach wider audiences.
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Why Advids for Branded Video?
At Advids, we specialize in crafting high-quality, original Branded Videos that deliver exceptional results. We combine creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation. From explainer videos to character animations, we tailor each project to perfectly reflect your brand, style, and target audience.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes Branded Video truly effective. We've completed over 340 successful Branded Video projects. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through engaging animation. Client Satisfaction Guaranteed: Our commitment to excellence is evident in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
Creative Storytelling Through Animation:
Customized Branded Video Solutions: We offer a range of Branded Video services, each tailored to your specific needs and target audience. Captivating Narratives: Our skilled team of animators and storytellers craft compelling narratives that resonate with viewers and inspire action. Cutting-Edge Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impact.
A Collaborative Partnership for Success:
Collaborative Process: We work closely with you throughout the entire process, from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create truly impactful Branded Videos.
Ready to unlock the potential of Branded Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Branded Video?
A branded video is a video created specifically to promote a brand, product, or service. It goes beyond traditional advertising by focusing on storytelling, emotional connection, and providing value to the viewer. Branded videos can take various forms, such as explainer videos that educate viewers about a product's features, product demos that showcase its functionality, behind-the-scenes content that offers a glimpse into the brand's culture, and testimonials that feature satisfied customers sharing their experiences.
Branded videos are used to increase brand awareness, generate leads, drive sales, and foster customer loyalty by showcasing the brand's personality, values, and unique selling propositions in an engaging and memorable way. They are designed to capture attention, build trust, and create a lasting impression on viewers.
What do top Branded Videos have in common?
2D Animation
A visually appealing way to communicate complex ideas.
3D Animation
A dynamic and immersive way to showcase products.
Motion Graphics
A visually engaging way to highlight key information.
Whiteboard Animation
A simple and effective way to explain concepts.
Mixed Media
A creative way to combine different visual styles.
Live Action
A realistic and engaging way to showcase products.
Stock Footage
A cost-effective way to add visual interest.
Brand Storytelling
A compelling way to connect with viewers.
Customer Testimonials
A powerful way to build trust.
Call to Action
A clear way to guide viewers to take action.
Visual Hierarchy
A strategic way to guide viewers' attention.
Color Palette
A cohesive way to create a brand identity.
What makes Branded Video effective?
A captivating way to communicate your brand's message and connect with your audience. Branded videos are driven by a clear understanding of your target audience and their needs.
A strategic approach to creating engaging content that resonates with viewers. Branded videos aim to tell a compelling story, showcase your brand's personality, and provide value to your audience.
A powerful tool for achieving your marketing goals, whether it's increasing brand awareness, generating leads, driving sales, or fostering customer loyalty. Branded videos can help you stand out from the competition, build trust with your audience, and create a lasting impression.
How long should your Branded Video be?
A strategic approach to determining the optimal length for your video. Consider the platform where you'll be sharing your video, the attention span of your target audience, and the complexity of the message you're trying to convey.
What is the main goal of your video?
To raise awareness of your brand?
To drive traffic to your website?
To generate leads?
To sell a product or service?
What is the target audience for your video?
What are their demographics?
What are their interests?
What are their pain points?
How complex is the message you're trying to convey?
Is it a simple message or a complex one?
Does it require a lot of explanation?
What is the average attention span of your target audience?
Are they likely to watch a long video or a short one?
What is the platform where you'll be sharing your video?
YouTube?
Facebook?
Instagram?
TikTok?
What is the ideal length for your video based on the platform?
YouTube: 5-10 minutes
Facebook: 1-3 minutes
Instagram: 1 minute or less
TikTok: 15-60 seconds
What is the ideal length for your video based on the message?
Simple message: 30-60 seconds
Complex message: 2-5 minutes
How to create Branded Videos?
A strategic approach to creating high-quality videos that resonate with your audience. Branded videos aim to capture attention, build trust, and drive results.
Define your target audience
Develop a compelling narrative
Choose the right visual style
Script your video
Storyboard your video
Shoot your video
Edit your video
Add music and sound effects
Optimize your video for different platforms
Promote your video
Task 6
Create a call to action
Optimize for search engines
Track your video's performance
Analyze your results
Refine your strategy
Distribute your video
Promote your video
Crafting Compelling B2B Video Content
Creating a compelling B2B branded video requires a deep understanding of your audience and a clear value proposition. Showcase your expertise by using industry-specific language and addressing the specific challenges your audience faces. Emphasize tangible benefits over features, quantifying them with data whenever possible (e.g., increased efficiency by 15%). Craft a compelling narrative, perhaps through customer success stories or a problem-solution journey, that resonates emotionally. Finally, include a clear call to action, guiding viewers on the next steps, such as visiting your website or requesting a demo.
Boost Sales with Video Power
Branded videos can be powerful sales enablement tools. Product demonstration videos allow potential customers to visualize your product's functionality and benefits. Customer testimonial videosBuild Trust and Credibility by showcasing positive experiences. Your sales team can use these videos in presentations and follow-ups to simplify complex concepts and maintain prospect engagement. Videos can also be used for lead nurturing, educating prospects about your industry and guiding them through the buyer's journey with targeted content.
Video Strategies for Every Launch Stage
Different video types cater to different stages of the customer journey. Awareness stage videos, like brand videos or explainer videos, should be short and engaging, introducing your brand and its value proposition. Consideration stage videos, such as product demos, case studies, and webinars, provide in-depth information to educate prospects. Decision stage videos, like customer testimonials and product comparisons, focus on Building Trust and encouraging conversions by highlighting unique selling propositions and addressing any remaining concerns.
Boost Your Brand with Video Power
Branded videos can significantly boost Brand Awareness and website traffic. Captivating visuals and storytelling are crucial for grabbing attention. Strategic distribution across multiple channels, including social media, your website, and email marketing, maximizes reach. A clear call to action within the video, such as Visit our website to learn more, guides viewers towards your desired destination. SEO optimization of video titles, descriptions, and tags with relevant keywords enhances organic visibility and drives targeted traffic.
Unlocking Audience Connection: The Key to Resonant Videos
Designing a resonant branded video requires a deep understanding of your target audience. Thorough audience research reveals their demographics, psychographics, pain points, and online behavior. This informs your video's visual style, ensuring it aligns with their preferences. The content tone should match their expectations, whether it's formal, informal, humorous, or informative. Finally, the messaging should be clear, concise, and address their specific needs and pain points using language they understand.
Building Trust Through Video
Branded videos can effectively build trust and credibility. Customer testimonials provide social proof and demonstrate the value you deliver. Behind-the-scenes content humanizes your brand and fosters transparency. Expert insights from thought leaders or industry professionals position your brand as a trusted source of information. Investing in high-quality production conveys professionalism and attention to detail, further enhancing your brand's credibility.
Measure Your Video Launch Success
Tracking key metrics is essential for evaluating your branded video campaign's success. View count provides insights into reach and visibility. Engagement metrics like watch time, likes, shares, and comments reveal audience interaction. Website traffic from the video indicates its effectiveness in driving visitors to your site. Lead generation measures the number of leads captured through the video. Ultimately, sales conversions attributed to the campaign demonstrate its impact on your bottom line.
Turn Videos into Lead Magnets
Branded videos can be powerful Lead Generation and Nurturing tools. Offer valuable content like webinars or e-books as gated content in exchange for contact information. Include compelling calls to action within your videos, encouraging viewers to take the next step, such as signing up for a newsletter or requesting a demo. Personalized video messages can engage leads on a deeper level. Interactive video elements like quizzes or polls can further enhance engagement and capture lead data.
Crafting Captivating Video Narratives
A Compelling Storyline is crucial for engaging viewers. Here's a breakdown of key elements to consider:
Relatable Characters
Introduce characters that your audience can connect with. This means creating individuals with relatable flaws, motivations, and aspirations.
Give them depth and complexity, allowing viewers to understand their choices and empathize with their struggles.
Intriguing Conflict
Establish a conflict or challenge that keeps viewers invested. This could be an external threat, an internal struggle, or a moral dilemma.
The conflict should be significant enough to raise the stakes and create tension, but not so overwhelming that it feels unrealistic.
Emotional Connections
Evoke Emotional Connections by tapping into universal themes or aspirations. This could include love, loss, hope, fear, or the pursuit of happiness.
Use powerful imagery, dialogue, and music to create a visceral experience for the viewer.
Clear Resolution
Provide a clear resolution to the conflict, leaving viewers with a sense of satisfaction and a memorable takeaway.
The resolution should be believable and satisfying, even if it doesn't necessarily provide a happy ending.
By focusing on these key elements, you can create a compelling storyline that will Captivate Your Audience and leave a lasting impression.
Make Your Launch Video Stand Out
Branded videos can effectively differentiate your company. Highlight your unique selling propositions, showcasing what makes your brand stand out. Infuse your brand personality into the video's tone and style to create a memorable experience. Focus on customer-centricity, demonstrating how you solve their specific pain points. Leverage creative storytelling to showcase your brand's unique journey or impact, setting you apart from generic marketing messages.
How branded video examples are curated?
We dove deep into branded videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic branded videos showcasing real-world brand stories and values. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Brand Consistency Examining consistent brand voice, messaging, and visual identity across the video. 7.Emotional Connection Determining the video's ability to evoke emotion and resonate with the target audience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.19% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, Branded video examples 2024, n=15789 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
