30 Business Video Animation Examples To Boost Engagement

Business Animation Video Examples

1. Calendly

We admire the way this Business Animation Video for Calendly effortlessly announces a major brand refresh. The dynamic transition from the old logo to the new one immediately grabs attention and sets the stage for the exciting reveal. We love how the video seamlessly integrates the new color palette and abstract shapes, creating a vibrant and modern aesthetic that perfectly reflects Calendly's updated brand identity.

The message is clear: Calendly isn't just about scheduling; it's about creating opportunities for connection and collaboration. The upbeat music and smooth animations amplify the sense of excitement and forward momentum, leaving us inspired by the easy ahead promise of the reimagined Calendly.

2. VoltaChem Isometric Business Animation

In a world demanding sustainable solutions, we are inspired by the way VoltaChem presents their impactful business animation video. It beautifully illustrates the urgent need for decarbonization within the chemical industry. The video effortlessly blends 3D animation with a narrative that connects with its target audience, showing how VoltaChem bridges the gap between innovation and real-world applications. We love the way this approach showcases their commitment to a greener future. The carefully chosen color palette and subtle music underscore the message of sustainable progress. VoltaChem doesn't just tell their story; they make us feel a part of it, inspiring a collaborative spirit toward a more responsible chemical landscape.

3. WalkMe Animated Business Video - Inspire action subtly

We're drawn to this WalkMe business animation videos ability to seamlessly blend abstract visuals with impactful messaging. The opening sequence, a pinky swear symbolizing the promise of technology, immediately captures attention, setting the stage for a fast-paced journey through the digital world. With its modern and sleek design aesthetic, the video effectively communicates the core message: technology's true potential lies in its ability to make work easier and more productive.

The use of vibrant neon colors against a dark background creates a visually striking contrast that highlights the dynamism of the digital space. We love how the animation cleverly uses metaphors”a launching rocket for success, a glowing globe for global impact”to convey the value proposition. This clever approach elevates a straightforward message into a truly inspiring and memorable experience, making us want to embrace technology's transformative power.

4. Comarch 2D Business Animation Video

In an era demanding sustainable solutions, this business animation video captures our attention with its futuristic aesthetic and compelling message. We love how Comarch uses vibrant visuals and engaging storytelling to showcase their AI-powered solution for optimizing energy consumption in telecom networks. The animation effortlessly walks us through the complex process, making the solution feel both innovative and accessible.

This video is a prime example of how 3D animation can elevate a business message. The sleek design and seamless transitions keep us captivated, while the dynamic music adds a layer of excitement. This video makes us excited about the potential of sustainable technology and leaves us wanting to learn more about how Comarch is shaping the future of telecom.

5. BDO Animated Business Promo

We see BDO as more than just an accounting firm. This Business Animation Video shows how they've embraced the modern business landscape by incorporating various services like predictive modeling and blockchain technology. The video skillfully connects these services to the ever-evolving global economy, highlighting their relevance and impact on businesses across the globe. BDOs innovative approach and dynamic presentation make this video an impressive example of how to showcase a diverse portfolio of services in an engaging way.

This video reminds us that even traditionally perceived dry industries can be communicated in a captivating and inspiring manner. The video is visually appealing and impactful, making it a great example of how to create a business animation video that stands out and resonates with its intended audience. This video isn't just about showcasing services; it's about demonstrating BDO's commitment to leading the way in a rapidly changing world.

6. FGV Animated Business Story Video - Showcase sustainable practices subtly

In this engaging business animation video, FGV highlights its global impact in sustainable plantation practices. We admire how the animation seamlessly transitions from a single seed to a thriving cityscape, showcasing FGV's growth from palm oil production to refined sugar and its contributions to diverse economies.

FGV's commitment to innovation is evident in their cutting-edge technologies and integrated supply chain. The video also beautifully captures their dedication to sustainability through clean energy generation and natural pest control. They nurture not just crops, but also the world, making this video a compelling example of impactful storytelling.

7. MCL Storytelling Business Animation

We admire this charming business animation video for MCL Restaurant & Bakery. The hand-drawn aesthetic and warm color palette evoke a sense of nostalgia and comfort, perfectly aligning with the brand's message of homemade goodness. The visual of the world's largest noodle ball is a whimsical touch that showcases the sheer volume of noodles handcrafted over 60 years. We love the way the noodles themselves weave through the narrative, connecting scenes and symbolizing the brand's enduring dedication to quality. MCL's focus on heritage and craft is beautifully captured in this short, impactful video, leaving viewers with a strong desire for a taste of tradition.

The video subtly emphasizes the restaurant's long history without being overly promotional. It effectively communicates the core message of homemade food made daily, prompting viewers to seek out their nearest MCL. The use of playful imagery, combined with a clear call to action, makes this a stellar example of a business animation video done right.

8. Printify Motion Graphics Business Video

In this energetic Printify business animation video, we all witness the power of clear and concise messaging. The video perfectly captures attention from the get-go with its vibrant color scheme and high-quality 3D product mockups. We appreciate how effortlessly it explains the benefits of using Printify, focusing on customization and profit potential.

Beyond just showcasing features, the video builds excitement around Printify's new product lines. The call to action, inviting viewers to grab free samples, adds a smart incentive to the already engaging content. It truly inspires us to consider creating a similarly compelling video for our own brand.

9. NFCForum Simple Business Animation Video

NFC Forums video is a prime example of how a business animation video can be both informative and engaging. We all experience the impact of its clever visual metaphors, like the spinning globe symbolizing NFC's worldwide reach. The pastel color palette and clean typography further enhance the video's visual appeal.

The video effectively demonstrates NFC's diverse applications, capturing its ability to transform everyday interactions. From making secure payments to unlocking our cars, the NFC Forum showcases the technology's versatility with compelling visuals. The one tap€ narrative emphasizes simplicity, making this video a memorable and inspiring example.

10. MSD Careers Explainer Business Animation

If you're seeking a Business Animation Video example that showcases the power of 3D animation, PRO BTP GROUPE's video is exemplary. It vividly illustrates expanding healthcare benefits with engaging visuals. The vibrant cityscape, stylized characters, and smooth transitions create a visually captivating experience that effectively communicates the brand's message of comprehensive healthcare coverage.

What sets this video apart is its clever use of 3D text blocks and icons to highlight specific services. The animation dynamically assembles these elements, reinforcing the brand's commitment to growth and innovation in healthcare. The heart-shaped balloon adds a touch of warmth, symbolizing PRO BTP GROUPE's dedication to its clients' well-being. The overall effect is a memorable and persuasive Business Animation Video that resonates with viewers.

11. U Minimal Business Animation Video

Integrated Marketing Solutions (U) helps businesses connect with their customers in a fast paced digital environment. The video is designed to highlight the need for relevant personalized communication across multiple media channels.

Video Design - The video utilizes a clean, minimalist design style, combining thin lines with bright, turquoise accents. A simple animation style is used to depict the complex world of digital marketing. The video emphasizes connectivity by utilizing circuit board inspired visuals which connects the dots between various aspects of communication, making it a great example of Business Animation Video.

The video uses a lighthearted, optimistic tone that appeals to a broad audience. The visuals, combined with the message of personal connection, create an engaging and memorable experience. This style of video can effectively communicate the brand's message and ultimately drive the video goal.

12. CorVel Animated Business Explainer Video

Innovation takes center stage in this dynamic business animation video for CorVel. It showcases the company's forward-thinking approach to risk management using captivating visuals and a compelling narrative. We all appreciate how effectively it communicates complex information through simple, yet elegant animations.

The videos modern aesthetic and upbeat music add to its overall appeal, creating a sense of excitement around CorVel's groundbreaking technology. They highlight their commitment to collaboration and data-driven solutions, inspiring confidence in their ability to address evolving challenges. The video leaves viewers with a clear understanding of CorVel's vision and a strong invitation to join their journey of innovation.

13. MEDHOST Creative Business Animation Examples

We love this inspiring business animation video for social media! It showcases how MedHost empowers healthcare professionals, portraying them as the true superheroes they are. The vibrant visuals and dynamic pacing capture our attention instantly, and the smart use of 3D elements brings the narrative to life.

We especially appreciate the smooth transitions and the clever integration of the MedHost branding. This video effectively communicates the value of MedHost's solutions, making us all want to join their league of supported heroes.

14. COTI Isometric Business Animation

We adore the innovative approach this business animation video takes to showcasing the advantages of COTI. From the engaging bartering scene to the dynamic montage of escalating transaction costs, the video immediately captivates and highlights the need for change in the payment landscape. The visuals, with their clean low-poly aesthetic and vibrant colors, present complex financial concepts in a clear, understandable, and memorable way.

The representation of COTI as a solution, using its logo formed from isometric blocks, evokes a sense of strength and structure. We all appreciate how this video effectively utilizes visual metaphors like shaking hands and trust scores to convey the platform's core values of trust and transparency. The futuristic cityscapes, seamless transactions, and ultimate message of empowerment leave viewers inspired and eager to embrace the payment revolution.

15. EQT

EQT is a global investment firm focused on acquiring and developing companies in various sectors, including agriculture, food processing, industry, and oil and gas. The video is designed to provide general information about the business and operations of EQT, attracting potential employees, portfolio companies, other business partners, and public shareholders.

Video Design - The video utilizes a minimalist style of animation, featuring flat design, simple shapes, and bold colors. The graphics are of high quality, the animation is smooth and engaging. This is a great example of Business Video Animation that uses simple animation and visuals to tell a compelling story. It effectively showcases EQT's diverse portfolio of companies and the essential role they play in society.

The visual style effectively communicates the video's objective by highlighting EQT's wide range of industries and showcasing the work of the people who make these industries function. The use of animation allows for a creative and engaging visual narrative, which emphasizes the importance of safety, protection, and comfort for workers across diverse fields. The overall tone of the video is professional, informative, and positive, reinforcing EQT's commitment to creating a better future through strategic investments.

16. Process Street Business Process Animation

The Process Street business animation video example masterfully illustrates the software's ability to tame even the most unruly workflows. We love the way it visually represents the chaos of multi-departmental tasks and then demonstrates how Process Street brings order and efficiency. The animations are crisp and clear, seamlessly integrating user interface elements with real-world scenarios.

From simple office cleaning checklists to complex information security audits, the video shows how Process Street empowers teams to stay on track. The smooth transitions and dynamic visuals keep us engaged, while the upbeat music adds a touch of playfulness. This example truly showcases the softwares value proposition in a way that's both informative and visually appealing.

17. HORNE

HORNE is building the Wise Firm, a culture that emphasizes positive energy, empowered people, and strong results. This video explains the concept of the Wise Firm and its core values, based on the parable of the wise man and the foolish man.

Video Design - The video uses simple but effective visual design that highlights the key themes of the Wise Firm. Graphics, such as the pyramid structure and the paper cutouts of houses, make the concepts clear and engaging. The animation is clear and crisp, effectively communicating the message. This is a great example of Animated Video Production. The graphics are clean and easy to understand, and the animation is smooth and engaging.

The video uses a narrative style that is both insightful and impactful. The contrast between the wise man building his house on the rock and the foolish man building his house on the sand effectively conveys the importance of stability and strong foundations. The tone of the video is positive and aspirational, encouraging viewers to embrace the values of the Wise Firm.

18. Cabot Business Animation Showcase - Inspire future thinking implicitly

Advanced materials are quietly revolutionizing our world, powering the technology we rely on every day. From the vehicles that get us to work to the wind turbines generating clean energy, these materials are fundamental to modern life. This Business Animation Video showcases their impact.

This video brilliantly captures the pervasive influence of advanced materials through a dynamic and visually engaging narrative. It emphasizes the connection between these materials and a more sustainable future, leaving viewers inspired by the possibilities of innovation.

19. National Grid ESO

National Grid ESO is a company that focuses on the digital transformation of energy networks. The video is designed to explain the role of data storage in the future of the automotive industry. This video is a great example of Business Animation Video Design that effectively communicates complex technical concepts.

Video Design - The video utilizes an animation style that incorporates abstract shapes, geometric patterns, and bright colors. Bold neon colors, like blue, green, and yellow, create an exciting and futuristic feel. The dynamic movements of the animated graphics and the simple, yet striking, designs emphasize the importance of data storage in the rapidly evolving field of connected vehicles.

The video uses a mix of animation and text to visually represent data storage requirements in connected vehicles. The use of bold colors and dynamic visual effects keeps the audience engaged. The video ends with a clear message: storage is crucial for the continued development and expansion of smart vehicles and data driven solutions, helping to solidify the overall tone of the video.

20. WOOD

Wood provides software solutions to make work more effective, efficient, and safe. The video is designed to showcase how the software helps businesses improve their operations.

Video Design - The video is animated, featuring bright colors and a simple, minimalistic design. The characters and elements are very stylized, graphics are clean and smooth with no unnecessary details. This is a great example of Business Animation Video for Lead Generation.

The video uses bright and cheerful colors to represent the user experience with the software. It shows people in their everyday routines, demonstrating that the software is intended for use by everyday people. The clean animations and stylized elements communicate the company's emphasis on efficiency, while the friendly and relaxed tone suggests that the software is meant to make work easier for everyone.

21. Healthe

Healthe develops solutions for various problems, such as providing light to villages and growing food in harsh environments. This video is designed to showcase innovative solutions and its positive impact on the world.

Video Design - The video features a space-themed animation style, using vibrant colors and a playful tone. This creates a sense of wonder and excitement, promoting innovation and creativity. Simple, yet striking visual elements, like glowing lights, a spaceship, and a futuristic setting, visually convey the idea of advanced technology. This approach makes the video engaging and memorable, especially in Business Animation Video for Product Launches context.

The animation style effectively communicates the mission of creating solutions that will benefit the planet. The video's bright colors and optimistic tone convey a sense of hope and possibility, helping connect with its audience. It highlights the commitment to making a positive impact, showcasing the company as a force for good in the world.

22. Tyson

Tyson is committed to conserving water at its facilities. This video explains how the company uses contextual water targets to achieve this goal. The video effectively uses graphics to demonstrate the connection between water conservation and the company's commitment to its stakeholders.

Video Design - The animation uses simple graphics and a clean, modern style to illustrate the company's water stewardship program. The visuals are very much in line with what you would expect from Business Animation Video for Product Launches, including a clean design, an eye-catching color scheme, and easy-to-understand graphics.

The style of the video is bright and friendly, which helps create a positive feeling toward the brand and its initiatives. The use of clean, minimal design elements helps emphasize the message by making the visuals easy to understand. The color scheme complements the message it is trying to get across. The overall effect is a positive one, giving the viewer a positive impression of the company's efforts towards water conservation.

23. Digital Marketing Institute

Digital Marketing Institute is a global organization that helps educational institutions navigate the complex and ever-changing landscape of digital education. The video is designed to explain the challenges facing these institutions, and how DMI can help them succeed.

Video Design - The video starts with an animated ball navigating a maze. The maze represents the challenges of digital marketing, while the ball represents an educational institution. This is a simple yet effective metaphor that resonates with the target audience. The animation is clean, modern, and engaging, using bright colors and bold typography. This makes it a great Business Animation Video for Product Launches.

The visual style of the video effectively communicates the challenges of digital education, and how DMI can help navigate them. The maze metaphor emphasizes the complexity of the digital landscape, and the green ball's journey through the maze symbolizes the need for guidance and support. The video tone is professional and informative, effectively targeting educational institutions and showcasing DMI as a reliable partner in navigating the digital marketing maze.

24. World Microbe Forum

World Microbe Forum is a global platform for microbiologists to engage in a groundbreaking conversation about the latest innovative research. This online event aims to address the most pressing challenges facing humanity today.

Video Design - The video uses a minimalistic, geometric style with bold colors and simple, clean line work. This style is consistent throughout the video, creating a unified brand identity. The use of animation makes the video visually engaging for an audience interested in the topic of scientific discovery.

This video is a great example of Business Animation Video for Product Launches for the science community. The video's visual style effectively communicates the objective of the event by emphasizing the global scale of the conference and the importance of collaboration in addressing humanity's biggest challenges. The tone of the video is professional, optimistic, and welcoming, reflecting the spirit of scientific exploration and collaboration. This style helps to draw the viewer into the conversation by portraying a message of hope.

25. Atlas Copco

Atlas Copco is a leading global provider of sustainable productivity solutions. This video is designed to showcase the importance of sustainable manufacturing in the fight against climate change.

Video Design - The video uses a mix of 3D animation and motion graphics, which are well executed, with good lighting and color selection. The 3D globe animation effectively depicts the urgency of the climate change issue, and the abstract representation of global connections emphasizes the collective responsibility. This video utilizes the visual strength of Business Animation Video for Product Launches to show how Atlas Copco is contributing to the fight against climate change.

The animation style effectively conveys the message of urgent action needed to address climate change. The 3D animation and use of motion graphics illustrate the interconnectedness of the industrial sector and the global community in this effort. The video establishes a professional and informative tone.

26. Sanofi

Sanofi focuses on rare diseases, a topic that impacts patients and society greatly. This video is designed to highlight the importance of seeking medical attention for persistent symptoms, even if they seem minor.

Video Design - The video uses simple yet effective 2D animation with clean, minimalist graphics. The animation style is playful and approachable, and the use of bright colors and rounded shapes helps to convey a sense of optimism and hope.

The visual design of the video emphasizes the need for seeking medical attention for persistent symptoms. The animation style helps to create an approachable and reassuring tone, highlighting the importance of early diagnosis for rare diseases. The use of playful graphics, bright colors, and simple shapes helps to convey this message to the viewer. The video is a great example of Business Animation Video for Product Launches and how animation can be used to create engaging and informative content.

27. Litum

Litum is a company that provides real-time location tracking solutions. This video is designed to introduce the brand, and show how they are leading the market in real-time location tracking solutions.

Video Design - The video employs a vibrant color palette, dynamic animations, and a playful, futuristic style. Each scene is designed to draw attention with bold, bright colors, simple, clean illustrations. The animation of the rocket launch and the various planet and space-related illustrations create a sense of movement and excitement. The use of emojis adds a touch of humor, making the video more relatable and engaging. The video uses a minimalist approach to the overall graphic design, which complements the animated style, and keeps it relevant to Business Animation Video for Product Launches.

The overall aesthetic of the video creates a sense of excitement and innovation, mirroring the company's mission to transform the future of business. The animation style is appealing and engaging, and the clean, minimalist graphics, bright color scheme, and playful use of emojis successfully communicate the message that the company is a modern, innovative company that is leading the way in real-time location tracking solutions.

28. Boyd Business Animation Examples

In the world of Business Animation Videos, this example shines with its clever use of 3D animation. We love how it effortlessly showcases Boyd's expertise in material selection and manufacturing for medical wearables. The exploding view of device components, the calendar visualization, and the global facility showcase are all done flawlessly.

This video is an inspiration. It presents complex information clearly and concisely, leaving a lasting impression. The seamless integration of visuals and sound design, coupled with the strong branding, makes this a truly outstanding Business Animation Video example.

29. Deloitte

Deloitte explains how Smart Cities are transforming the future of mobility, impacting various industries. The video showcases how companies can embrace changes in the transportation ecosystem and create value for their businesses.

Video Design - The video uses flat design, vibrant colors, and clean lines to depict a futuristic cityscape. Animated elements like cars, drones, and trains clearly convey the message and create an interactive experience for the viewer. This video is a great example of Business Animation Video for Product Launches.

The visual style clearly communicates the objective, demonstrating how smart cities are changing transportation. The video utilizes a bright and optimistic tone, effectively reflecting the future of urban mobility. The video's visual design further enhances the narrative by providing a clear and engaging illustration of the concept of smart cities and the related technologies.

How to plan and optimize Business Animation Videos?

Visual Clarity: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs. Advids leveraged this principle for a healthcare client. We simplified complex medical procedures into easily understandable visuals within a business animation video, resulting in a 15% rise in patient inquiries.

Actionable: Ensure visuals communicate information effectively and simply.

Emotional Resonance: "The most important thing in communication is hearing what isn't said." - Peter Drucker. Advids applied this insight for a non-profit client. We created a business animation video focusing on the emotional impact of their work, leading to a 25% increase in donations.

Actionable: Connect with audience emotions through subtle visual storytelling.

Brand Consistency: "Your brand is what other people say about you when you're not in the room." - Jeff Bezos. Advids maintained brand consistency for a retail client. We incorporated their brand colors, fonts, and messaging into a business animation video, resulting in a 10% lift in brand recall.

Actionable: Reinforce brand identity through consistent visual elements.

Strategic Call to Action: "The key is not to prioritize what's on your schedule, but to schedule your priorities." - Stephen Covey. Advids implemented a clear call to action for an e-commerce client. We directed viewers to a specific landing page within the business animation video, resulting in a 18% conversion rate increase.

Actionable: Guide viewers towards desired actions with clear instructions.

Iterative Improvement: "The biggest risk is not taking any risk... In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks." - Mark Zuckerberg. Advids embraced this philosophy for a tech startup client. We analyzed video performance data and iteratively refined the business animation video, leading to a 30% improvement in click-through rates.

Actionable: Continuously analyze and optimize video based on performance data. **

Why Advids for Business Animation Video?

At Advids, we specialize in crafting high-quality, original Business Animation Videos that deliver exceptional results. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation. From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life.

Experience the Advids Advantage:

12+ Years of Proven Success: Over 3400 clients and 275 successful Business Animation Video projects showcase our deep understanding of effective animation.
Trusted by Industry Leaders: We've partnered with a diverse range of clients, from startups to Fortune 500 companies, helping them achieve their business goals through engaging animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, highlighting our talent, creativity, and dedication to client satisfaction.

Crafting Compelling Animated Narratives:

Customized Business Animation Video Solutions: We tailor each project, whether it's explainer videos, character animations, or other Business Animation Video formats, to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that resonate with your viewers and inspire action.
Cutting-Edge Business Animation Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.

A Partnership Built on Collaboration:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Your active involvement is key to our collaborative approach.
Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create truly impactful Business Animation Videos.

Ready to unlock the potential of Business Animation Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Business Animation Video?

A business animation video is a short, engaging video that uses animation to explain a product, service, or concept. It can be used to educate customers, promote a brand, or tell a story. Business animation videos are often used to simplify complex information, make it more memorable, and create a more engaging experience for viewers.

Business animation videos can be used for a variety of purposes, including:

Explaining complex products or services: A software company might use animation to demonstrate how to use a new feature within their application.

Promoting a new product or service: A tech startup might opt for a sleek and modern motion graphics style to showcase their latest product.

Telling a brand story: A company with a playful brand personality might choose a more whimsical 2D approach to tell their story.

Training employees: A manufacturing company could use animation to train employees on how to operate a new piece of machinery.

Engaging customers on social media: Short, engaging 2D animations are ideal for social media.

What do top Business Animation Videos have in common?

Character-driven animation -

Motion graphics style -

Whiteboard animation -

2D animation style -

3D animation style -

Mixed media approach -

Visual storytelling -

Clear call to action -

Targeted messaging -

Brand consistency -

High-quality visuals -

Engaging narrative -

What makes Business Animation Video effective?

A captivating way to make business animation videos effective is a design to engage viewers and tell a story. Business animation videos are often used to simplify complex information, make it more memorable, and create a more engaging experience for viewers. They can be used for a variety of purposes, including explaining complex products or services, promoting a new product or service, telling a brand story, training employees, and engaging customers on social media.

Methods for creating effective business animation videos include using a variety of animation styles, such as 2D animation, 3D animation, motion graphics, and whiteboard animation. It is also important to tell a compelling story, use clear and concise language, and include a strong call to action.

How long should your Business Animation Video be?

A crucial factor in determining the ideal length of your business animation video is the purpose of the video. The length should be tailored to the specific message you are trying to convey and the audience you are trying to reach.Methods for determining the ideal length of your business animation video include considering the complexity of the message, the attention span of your target audience, and the platform where the video will be shared.

Pre-production pointers

How to create Business Animation videos?

A comprehensive process to create business animation videos involves several key steps, from planning and scripting to animation and post-production. Methods for creating business animation videos include using a variety of animation software, such as Adobe After Effects, Toon Boom Harmony, and Animaker. It is also important to have a clear understanding of your target audience, the message you are trying to convey, and the desired tone and style of the video.

Pre-production pointers

Production pointers

Finding Your Animation Voice

• Consider who you're trying to reach. A younger demographic might respond well to vibrant 2D animation or playful motion graphics, while a corporate audience might prefer a more sophisticated 3D animation or a clean whiteboard style.

Reflect Your Brand:

• Your animation should align with your brand's overall aesthetic and tone of voice. A tech startup might opt for a sleek and modern motion graphics style, while a company with a playful brand personality might choose a more whimsical 2D approach.

Match the Message:

• The complexity of your message also plays a role. If you're explaining a complex product, a straightforward whiteboard animation might be best. For emotional storytelling, a character-driven 2D or 3D animation could be more impactful.

Consider the Platform:

• Think about where your animation will be used. Short, Engaging 2D Animations are ideal for social media, while longer Explainer Videos might be better suited for your website.

By carefully considering these factors, you can choose an Animation Style that captivates your audience and effectively communicates your message.

Unlocking the Power of Animation: Measuring Your Launch Video's Impact

Measuring the ROI of business animation requires tracking key metrics and analyzing their impact. While not always about direct sales, it's about understanding the value your animation brings.

Website Analytics: Monitor website traffic before and after launching your animation using tools like Google Analytics. Look for increases in page views, time spent on site, and reduced bounce rates, especially on pages featuring the animation.

Lead Generation: Track leads generated through calls to action within your animation, such as sign-ups, downloads, or contact form submissions. Calculate the cost per lead to assess the efficiency of your animation in driving leads.

Social Media Engagement: Analyze your animation's performance on social media. Track views, shares, comments, and overall engagement. This data can reveal how well your animation resonates with your audience and its effectiveness in boosting brand awareness.

Set Clear Goals: Before launching your animation, define specific goals and KPIs. This allows you to measure your success against predetermined benchmarks and accurately assess the ROI of your animation project.

Crafting Your Product Launch Animation: Software Choices

The animation software landscape offers a diverse range of tools for various skill levels and project needs.

Adobe After Effects

This industry-standard software is known for its versatility and power, making it ideal for professional-grade animations and motion graphics. However, it has a steep learning curve and can be expensive.

Toon Boom Harmony

Widely used in the animation industry, Toon Boom Harmony excels in 2D animation, offering comprehensive tools for character creation, rigging, and animation. It's a powerful tool but requires a significant investment.

Animaker

This beginner-friendly platform provides a user-friendly interface, pre-made templates, and a library of assets, making animation creation accessible even with limited experience. It's a great option for creating simple animations on a budget.

Blender

A free and open-source 3D creation suite, Blender offers a wide range of features for modeling, rigging, animation, simulation, rendering, compositing and motion tracking, video editing and 2D animation pipeline.

Vyond

Vyond (formerly GoAnimate) is a cloud-based animation software that allows users to create Animated Videos for business, education, and personal use. It offers a library of characters, props, and backgrounds, as well as the ability to import your own assets.

Powtoon

Powtoon is a web-based animation software that allows users to create animated videos and presentations. It offers a library of templates, characters, and props, as well as the ability to import your own assets.

Choosing the right software depends on your budget, technical expertise, and the specific animation style you're aiming for.

Animate Your Customer Support

Create short, visually appealing videos that answer frequently asked questions. These can be embedded on your website's support section, shared on social media, or included in email communications. For example, a telecom company might create a short animation explaining how to troubleshoot internet connectivity issues.

Animated Tutorials:

Guide customers through complex processes or product features using step-by-step animated tutorials. This visual approach simplifies understanding and reduces the need for lengthy written instructions. A software company could use animation to demonstrate how to use a new feature within their application.

Troubleshooting Guides:

Address common technical issues with animated videos that demonstrate solutions in an easy-to-follow manner. A bank could create an animation showing customers how to resolve a forgotten password issue.

By proactively addressing customer questions through animation, you empower them to find solutions independently, reducing support tickets and improving overall satisfaction.

Turning Viewers into Customers

A Strong Call to Action (CTA) is crucial for converting viewers into customers. Here's how to make your CTA compelling:

Clarity is Paramount: Keep your CTA concise, easy to understand, and directly aligned with your animation's goal. Use clear and direct language, such as Visit our website or Sign up for a free trial.

Action-Oriented Language: Employ strong verbs that encourage immediate action. Phrases like Get Started Today, Download Now, or Learn More Create a Sense of Urgency and encourage viewers to take the next step.

Visual Emphasis: Make your CTA visually prominent. Use contrasting colors, larger font sizes, or animations to draw attention to it. For example, you could have the CTA button pulse or change color to make it stand out.

Strategic Placement: Consider the timing and placement of your CTA. It should appear at a natural point in the animation's narrative, where viewers are most likely to be engaged and receptive to taking action.

A well-crafted CTA can significantly impact your business animation's effectiveness, turning viewers into customers.

Animation's Power: Marketing Success Stories

Many businesses have leveraged animation to achieve remarkable results, demonstrating its power in marketing and communication.

Their iconic whiteboard animation, explaining their cloud storage service simply and engagingly, played a pivotal role in their early growth. The simple visuals and clear narration made it easy for viewers to understand the concept of cloud storage, contributing to Dropbox's widespread adoption.

Their series of charming Animated Explainer videos showcased the unique experiences offered on their platform. By using Character-Driven Animation and emotional storytelling, Airbnb humanized their brand and fostered a sense of trust and connection with potential customers, leading to increased bookings.

Google consistently uses animation to explain complex features of their products and services. Their clear and Engaging Animations help users understand and adopt new features quickly, contributing to high user satisfaction and product adoption rates.

These examples highlight animation's ability to simplify complex ideas, Connect With Audiences emotionally, and drive tangible business results.

Animating Your Product Launch

Integrating animation into your marketing strategy involves seamlessly weaving it into your existing efforts to amplify their impact.

• Understand your audience's demographics, interests, and online behavior to tailor your animation style and Messaging accordingly.
• For example, if you're targeting a younger audience on social media, you might use short, humorous animations.

• Craft a concise and compelling narrative that aligns with your brand identity and resonates with your target audience.
• Your animation should have a clear purpose and message that supports your overall marketing goals.

• Produce animations in various lengths and formats to suit different platforms and marketing channels.
• You might create short animated GIFs for social media, longer explainer videos for your website, and even Animated Presentations for sales pitches.

• Don't just create animations – promote them!
• Share them on social media, embed them on your website, and include them in email marketing campaigns.

By strategically integrating animation into your marketing mix, you can enhance brand awareness, generate leads, and drive conversions.

Making Your Launch Videos Inclusive

Always provide captions for the hearing impaired and transcripts for screen readers. Captions should be accurate and synchronized with the audio, while transcripts should provide a text-based version of the animation's narration and dialogue.

Color Contrast:

Use a high contrast between text and background colors to improve readability for people with visual impairments. WCAG guidelines recommend a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text.

Alt Text Descriptions:

Add descriptive alt text to images and animations, allowing screen readers to convey the visual content to visually impaired users. Alt text should concisely describe the image's content and purpose.

Keyboard Navigation:

Ensure that all Interactive Elements in your animation can be accessed and operated using a keyboard. This is important for users who cannot use a mouse.

By incorporating these accessibility features, you ensure your business animations are inclusive and can be enjoyed by everyone.

Animate Your Internal Communication

Business animation can revitalize internal communication, making it more engaging and effective.

Company Announcements: Instead of dry emails, use animation to communicate important company announcements, policy changes, or project updates. For example, a company could use animation to announce a new employee benefit program or explain a change in company policy.

Team-Building Activities: Create animated team-building exercises or games that foster collaboration and communication skills in a fun and interactive format. This can help to build stronger relationships and improve teamwork within departments.

Project Updates and Presentations: Use animation to present project updates, proposals, or reports in a more visually appealing and engaging way. This can help to Capture Attention and improve information retention during meetings and presentations.

By incorporating animation into your internal communications, you can foster a more connected and informed workforce.

Engaging Animations: Inform and Entertain

Avoid overwhelming your audience with too much information. Focus on delivering your message clearly and concisely. Use visuals to support your message and break up complex information into smaller, more digestible chunks.

Tell a Story:

People connect with stories. Weave a narrative into your animation to make it more engaging and memorable. This could involve creating a character that viewers can relate to or presenting information in a way that follows a clear story arc.

Use Humor Sparingly:

Humor can be a great way to make your animation more entertaining, but use it sparingly and ensure it's appropriate for your target audience. Avoid using humor that could be offensive or alienate viewers.

Visual Appeal:

Use high-quality visuals and Animation Techniques to keep your audience engaged. This could involve using bright colors, interesting transitions, and Dynamic Camera movements.

By following these tips, you can create business animations that are both informative and enjoyable to watch, leaving a lasting impression on your audience.

Case Study: GoDaddy's Video Email Marketing Campaign

Objective:

Increase open rates and click-through rates for GoDaddy's email marketing campaigns.

Strategy:

GoDaddy implemented a Video Email Marketing strategy, using short, engaging videos to showcase their products and services. These videos were embedded directly into the emails, allowing recipients to watch them without leaving their inbox.

Results:

GoDaddy saw a significant increase in open rates and click-through rates.

• Open rates increased by 100% compared to traditional email campaigns.

• Click-through rates increased by 200%.

Key Takeaways:

Video Email Marketing can be a highly effective way to increase engagement and drive conversions. By using short, engaging videos, businesses can capture attention and encourage recipients to take action.

Case Study: Salesforce's Video Lead Generation Campaign

Objective: Generate qualified leads for Salesforce's CRM software.

Strategy: Salesforce launched a Video Lead Generation campaign, using targeted video content to attract potential customers. The videos showcased the benefits of Salesforce's CRM software and provided valuable insights into the challenges faced by businesses.

Results: Salesforce saw a significant increase in lead generation through their video campaign.

• Lead generation increased by 30% compared to previous campaigns.
• The quality of leads improved, with a higher percentage of leads converting into paying customers.

Key Takeaways: Video content can be a highly effective way to generate qualified leads. By targeting specific audiences with valuable information, businesses can attract potential customers and drive conversions.

Case Study: Tesla's Video Investor Relations Strategy

Objective: Communicate value and transparency to Tesla's investors.

Strategy: Tesla implemented a video-based investor relations strategy, using video presentations, Q&A sessions, and company updates to engage with investors. This approach aimed to provide a more personal and engaging experience, fostering trust and transparency.

Results: Tesla's Video Investor Relations strategy resulted in increased investor engagement and understanding.

• Investor engagement increased by 15%.
• Investor confidence in Tesla's future improved.

Key Takeaways: Video can be a powerful tool for investor relations, enhancing communication, building trust, and fostering transparency. By using video to connect with investors, businesses can create a more engaging and informative experience.

How business animation video examples are curated?

We dove deep into business animation videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic business animation videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining clarity and persuasiveness of the video's core value message.
7.Target Audience Resonance Determining how effectively the video resonates with its intended audience and business goals.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, business animation videos, n=7300 videos within duration <3 mintues, across industries.