30 Business Storytelling Video Examples To Elevate Your Brand

Storytelling has transcended from ancient campfires to the digital campfires of today. It's no longer just a way to pass time, but a powerful tool for businesses to connect with their audience on a deeper level. In the ever-evolving landscape of marketing, where attention spans are shrinking and content is king, businesses are constantly seeking innovative ways to captivate their audience and leave a lasting impression.

With the power to educate, entertain, and inspire, business storytelling videos have become an indispensable tool for brands looking to elevate their marketing efforts and forge deeper connections with their audience. So, let's dive in.

1. FinGo

FinGo is a new way to make payments and access services. The video is designed to show that the world is more secure and easier with FinGo.

Video Design - FinGo uses a clean and modern design aesthetic in the video. The graphics are minimal and flat, which emphasizes simplicity and efficiency. The color scheme is bright and bold, which makes the video engaging. The use of animation and simple illustrations help to explain the key features of FinGo and create a visually appealing "Business Storytelling Video".

The visual style of the video effectively communicates the objective of FinGo, showing that FinGo is a secure and easy-to-use solution for everyday tasks. The animation and illustrations help to make the video more engaging and memorable, driving the video goal of introducing FinGo as a simple and secure way to make payments and access services. The overall tone of the video is positive and optimistic, highlighting the potential of FinGo to improve people's lives.

2. Tyson

Tyson is committed to conserving water and protecting local watersheds. This video is designed to explain how they will achieve this by implementing contextual water targets.

Video Design - This is a "Business Storytelling Video" that leverages simple animated illustrations for explaining the goals and approach. The graphic style is minimalist and uses strong color palette of blue, yellow and grey, creating a visual appeal that is clean and engaging. The use of animated graphics helps to capture the viewer's attention while presenting complex data in an easily digestible format.

The video effectively communicates the company's commitment to water stewardship by emphasizing the importance of local watersheds. The use of simple and engaging visuals allows the video to resonate with viewers and clearly convey the company's message in a positive tone.

3. CEVA

CEVA is showcasing its solutions for the eCommerce and omnichannel world. The video is designed to communicate the benefits of using CEVA's solutions, and how they can help businesses grow.

Video Design - This Business Storytelling Video uses bright and engaging colors, flat design illustrations, and animations to tell the story of how CEVA helps businesses find the right tech talent. The video is engaging and fast-paced, with a clean and modern style.

CEVA's video uses animated graphics and a minimalist design to communicate its message. The overall tone of the video is positive and confident, highlighting how CEVA can help businesses succeed in the fast-paced world of eCommerce.

4. Digital Marketing Institute

Digital Marketing Institute is a global leader in digital marketing certification. The video is designed to showcase the challenges that educational institutions face in today's digital world, and to highlight how the Digital Marketing Institute can help institutions navigate the maze.

Video Design - The video uses a clean, modern visual style. The animated graphic design emphasizes the complex nature of the maze, which is analogous to the challenges of the education sector. This Business Storytelling Video employs minimalist and abstract graphics, using a vibrant color palette.

The video's visual design is impactful in communicating its message of supporting educational institutions navigate the complex digital marketing landscape. The use of simple, yet effective graphics, and a modern color palette, is able to effectively communicate the challenges institutions face, while also conveying the Digital Marketing Institute's expertise in helping them overcome these obstacles. The overall tone of the video is optimistic and encouraging. The video subtly conveys the organization's value proposition, which is to provide a solution that will empower these institutions to thrive.

5. Boyd

Boyd is a company that focuses on designing, manufacturing, and delivering medical wearables. The goal of the video is to showcase the company's expertise in medical wearables and its partnership with 3M. The video is designed to highlight Boyd's capabilities and its commitment to providing high-quality medical wearables.

Video Design - The video is a great example of Business Storytelling Video. The video utilizes a combination of animation, visuals, and graphics to illustrate the features and benefits of Boyd's medical wearables. The video transitions seamlessly between the different components of the medical wearables, using close-up shots and animation. The visual design emphasizes the importance of innovation, reliability, and patient comfort, which are key to Boyd's success in the medical wearables industry.

The visual style of the video effectively communicates Boyd's objective of showcasing its expertise and partnership with 3M. The video uses a combination of animation, close-up shots, and graphics to demonstrate the various components and features of its medical wearables. This approach is engaging and easy to understand, which makes the video effective in communicating the brand's message. The video's tone is professional and informative, which makes it relevant to the target audience of medical professionals and potential clients. The use of animation and graphic elements adds a layer of visual appeal, and the visual style of the video is professional and informative, which communicates the company's expertise and its commitment to delivering high-quality products.

6. Excella

Excella helps organizations harness the power of technology to realize their future. The video is designed to showcase how technology can be a powerful force for businesses, and how Excella can help organizations navigate and succeed in the digital landscape.

Video Design - Excella's video uses an abstract isometric design. The Business Storytelling Video utilizes bold color choices, such as teal blue, yellow and blue, to create a visual appeal. Geometric shapes, and simple lines are used to create a sense of connection and continuity. These visual elements, paired with the abstract imagery, help to reinforce the message that Excella helps businesses harness the power of technology.

The video's design aesthetic, along with the narration, conveys confidence, optimism, and forward-thinking. By presenting technology in an abstract and engaging manner, the video effectively establishes Excella as a trusted partner, and positions them as a leader in guiding businesses through the ever-evolving technological landscape.

7. Kubota

Kubota is a company that works towards solving social issues related to food, water, and the environment. The video is designed to introduce their GMB2030 initiative.

Video Design - This video is a strong Business Storytelling Video. It utilizes a clean and modern design aesthetic. A vibrant green and white color palette helps to communicate sustainability. It uses line art and simple infographics to highlight the key challenges that Kubota is tackling, such as climate change, natural disasters, and urban sprawl.

The visual style effectively communicates the objective. Kubota's commitment to sustainability is communicated through the visuals. The use of visuals helps to bring the GMB2030 initiative to life, allowing viewers to understand the complex issues it addresses. A compelling visual narrative makes the video engaging, which is particularly effective for a complex topic like sustainability.

8. Quantiphi

Quantiphi is a company that specializes in Machine Learning, Data Analytics, and Migration on AWS. The video is designed to introduce the company, their expertise, and their core values.

Video Design - The video is a great example of a Business Storytelling Video that showcases Quantiphi's expertise through a compelling visual narrative. The video incorporates minimalist graphics and line art to create an engaging and easily digestible message. The design is clean, professional, and consistent, reflecting the company's focus on technology, innovation, and expertise.

The video effectively communicates Quantiphi's purpose and offerings through its visual style. The visuals create a clear picture of Quantiphi's core competencies in Migration, DevOps, Data and Analytics, and Machine Learning, which are core components of the AWS platform. The use of graphics in the video is subtle, but purposeful. The video clean, professional tone resonates with the intended audience of businesses seeking AWS partners.

9. PGE

PGE is an energy company that provides power to homes and businesses. This video is designed to show how energy use is connected to the type of energy used, especially during peak times, when energy demand is highest.

Video Design - This is a good "Business Storytelling Video", it uses clean graphics and 3D animation, to show how and when energy is being used. The visuals are simple, and easy to understand, even without audio. The video uses the concept of a house to represent a home, a car, and a coffee shop to represent businesses. The color scheme of the video is simple, but it uses warm and inviting colors, such as green and brown.

The design of the video helps to communicate the objective of the video effectively. By using simple 3D animation and graphics, the video is able to clearly show how energy use is impacted by the time of day. This visual style appeals to a wide audience, it's clear and concise, and uses engaging animations to show that small shifts in when people use energy can lead to increased reliance on renewable sources. The overall tone of the video is positive and encouraging.

10. CorVel

CorVel develops innovative technology to streamline processes. The video is designed to showcase CorVel's commitment to innovation.

Video Design - The video uses a unique and modern animation style, featuring flat, geometric shapes in a vibrant blue palette. The graphics, along with the use of dynamic transitions and animations, are simple but effective, drawing the viewer's attention to the key messages being communicated. This is a great example of a Business Storytelling Video that relies on graphic elements to move the narrative forward.

The visual style and animation elements are used to highlight CorVel's commitment to innovation and their ability to deliver faster and more accurate risk management. This is evident in the animation of the "plus" symbol in the video, which rises above the cityscape, signifying the company's mission to improve outcomes and make a difference. The tone of the video is professional, forward-thinking, and upbeat, conveying CorVel's message of technological advancement and their dedication to empowering partners.

11. Acuity

Acuity is a company that brings transformative benefits to its clients, empowering them to achieve more with less. This video is designed to illustrate the importance of transformation in today's rapidly changing world.

Video Design - The video is a prime example of Business Storytelling Video, using simple yet impactful visuals to highlight the company's central focus, which is the need to adapt to changing environments. The video uses a combination of lines, circles, and geometric shapes, along with a consistent color palette, that creates a clean and modern aesthetic. The minimalist style helps to keep the focus on the message and ensures the audience grasps the core message, without being distracted.

The video design effectively communicates the objective of the video by emphasizing the importance of evolution and transformation. The use of a fast-paced montage and impactful graphics drives the message home, creating a sense of urgency and excitement. This, in turn, emphasizes the importance of adaptation in the modern business landscape. The overall tone of the video is confident and optimistic, emphasizing the power of transformation.

12. Avast

Avast is a digital security company that helps people explore the digital world safely and securely. This video is designed to showcase how the company helps people stay connected in a global digital world.

Video Design - This video uses a minimalist line art style, that creates a simple and engaging visual experience. People and their digital devices are illustrated in different scenarios, creating a sense of community and connectivity. The use of simple colors and playful animations makes the video a great Business Storytelling Video. This design choice is very effective, and it also conveys the idea that the internet is a dynamic place where people can connect and do amazing things.

The video uses simple yet engaging graphics to illustrate the idea of a global digital world. The animations are smooth and subtle, creating a sense of movement and energy. The narrative of the video is straightforward and clear, and it focuses on how Avast helps people stay connected and safe. The overall tone of the video is positive and optimistic, and it leaves viewers with a sense of hope for a digital world that works for everyone.

13. Housing Europe

Housing Europe is a company that focuses on providing affordable housing solutions. This video is designed to highlight their campaign for the European elections in 2019.

Video Design - The video focuses on the Housing Europe's mission to make housing accessible and affordable. It features a visually engaging design using simple animation. The video highlights Christine's struggle to find affordable housing, emphasizing the importance of their campaign.

The video effectively uses clean, minimalist design, showcasing simple animation and clean graphics, making this a great Business Storytelling Video. The visuals communicate the objective of the video. They highlight the need for affordable housing solutions and the impact that Housing Europe's campaign can make. The video uses a positive, hopeful tone, inspiring viewers to support the cause for affordable housing. It conveys the importance of addressing the housing challenge and highlights the impact that accessible housing can have on the lives of individuals and families.

14. MSD Careers

MSD Careers is a company focused on medical innovation. This video is designed to highlight the work of the regulatory affairs team and the impact they have on bringing new treatments to patients.

Video Design - This Business Storytelling Video uses bright colors and abstract shapes to communicate the speed and agility of the company's work. Graphics in this video, such as the globe with lines radiating outward, symbolize the global reach of the company and the impact of their work. The dynamic motion of the shapes enhances the storytelling, making it more engaging.

The visual style of this video makes the complex subject of regulatory affairs accessible to a broader audience. The use of bold colors, clean graphics and dynamic motion creates a tone that is both exciting and informative. This helps to create a connection with the viewer, allowing them to understand the vital role of the regulatory team in bringing life-saving treatments to patients around the world.

15. ENEL

ENEL Green Power explains the use of Renewable Energy Certificates, also known as RECs. The video is designed to explain how the currency of the renewable energy market works.

Video Design - The video utilizes simple and clean 3D animation, with an isometric perspective that creates a sense of depth. This style is typical of "Business Storytelling Video"s because it communicates complex ideas in a visually engaging way. These graphics are crisp, bright, and easy to understand, making the video look visually appealing and professional. The bright colors help to add a bit of fun to the topic of renewable energy.

The video's visual style effectively communicates the complexity of the topic, using visuals that show a simplified version of the RECs process, using visuals to help viewers understand the concept. It has a light-hearted and informative tone that makes the video easy to follow, while also clearly conveying the important details about RECs.

16. Deloitte

Deloitte is a global consulting firm that helps businesses think and act differently, to create a powerful impact. This video is designed to showcase Deloitte's ability to bridge the gap between ideas and action, and to highlight how they help businesses create a better world.

Video Design - Deloitte uses a minimal and geometric design style in this video, with bright and engaging colors, to highlight the power of ideas, action, and the fusion of both. The video incorporates bright color palettes, geometric shapes and 3D animations to bring to life this Business Storytelling Video, which uses simple graphics. It is a very clean look, using crisp, high-quality visuals.

The video uses a series of animated lightbulbs to represent ideas and a geometric tunnel to represent action. This helps to visually demonstrate the process of taking an idea from conception to execution. It uses a fast-paced, upbeat tone, which helps to keep the viewer engaged. The video ends with a call to action, inviting viewers to learn more about Deloitte and how they can help businesses connect ideas and actions.

17. Gemalto

Gemalto is a company focused on cybersecurity solutions. The video is designed to showcase the importance of trust in the commercial drone industry.

Video Design - This Business Storytelling Video starts with the Gemalto logo, followed by an abstract visual of connected dots in a dark blue background. The video incorporates high-quality 3D animation, and graphic elements such as white text with a thin black border on the background. The video moves to a real-world setting, with drones flying in a modern environment. This combination of animation and real world imagery effectively emphasizes how Gemalto solutions are impacting the real world and showcasing the evolution of the drone industry.

The use of abstract imagery and dynamic animation in the video helps to communicate the complex and ever-evolving nature of drone technology. The video adopts a futuristic tone, highlighting the potential of drones, but also emphasizes the need for security. This approach positions Gemalto as a leader in providing trust to the commercial drone ecosystem.

18. WalkMe

WalkMe is a Digital Adoption Platform that helps individuals and organizations to be more productive by making software, websites, and apps easier to use. This video is designed to communicate the company's core value proposition, which is helping people be more productive through technology.

Video Design - The video uses a combination of minimalist animation, vibrant colors, and a futuristic feel. It portrays the digital race with planets and lines that evoke a feeling of speed and momentum, making this a great Business Storytelling Video. The choice of colors like blue and purple for the planets reinforces the theme of technology and innovation, with the dark blue background providing an ideal contrast.

The video's design is consistent with WalkMe's overall brand identity. It uses a modern, clean, and professional style that speaks to their target audience. The visual style reflects the company's focus on innovation and problem-solving, while also communicating a sense of optimism about the future of work. The simple visuals create a tone that feels approachable and welcoming, inviting viewers to learn more about the WalkMe solution.

19. FGV

FGV is a large company, focused on meeting the needs of the global community. This video is designed to highlight the company's reach and the importance of the work they do.

Video Design - FGV's video is a great Business Storytelling Video. The video style is engaging and the animation is high quality, helping to illustrate the company's commitment to sustainability. There is a distinct color palette, and this consistent color palette helps to establish the company's brand. The video begins with a seed growing into a tree, which is a metaphor for growth and opportunity. The animation of the tree changing into a light bulb is a creative way to showcase how FGV is bringing bright ideas to life.

The narrative of the video is simple, yet powerful. It illustrates the company's dedication to producing palm oil, while showing how it is a part of the global economy. By demonstrating the impact of FGV's products, the video establishes trust with the viewer and shows the positive role it plays in the world. The overall tone of the video is positive and optimistic. The vibrant colors and the use of music help to create a hopeful and inspiring feeling. The simple design and the use of animation, makes this video engaging and visually appealing, helping to keep the viewer interested. The video successfully communicates FGV's mission of providing sustainable palm oil, highlighting the importance of its work.

20. GE

GE Gas Power is the company that produces gas-powered equipment and solutions for the energy sector. Their video highlights the need for sustainable and clean energy solutions, specifically gas power. The video is designed to show how gas power can help lower carbon emissions and achieve a decarbonized energy future.

Video Design - This Business Storytelling Video uses bright colors, playful animations, and a simplified visual style to explain a complex topic. The video features animated graphics that show the power sector and its role in decarbonization. The bright and playful style helps to keep the video engaging and interesting for a wider audience. The video transitions through many graphics and uses animations like spinning and zooming to illustrate the information.

The video's visual style and use of infographics effectively communicate the urgency of transitioning to a cleaner energy future. This visual style creates a playful, educational tone that encourages viewers to think about the need for a cleaner energy future. The video concludes with a call to action, encouraging viewers to learn more about the future of energy, and how GE's gas power solutions are contributing to a more sustainable future.

21. COTI

COTI is a payment transaction network supported by a digital currency. This video is designed to introduce COTI and its benefits.

Video Design - This Business Storytelling Video uses a combination of animation and simple graphics to illustrate the story of traditional payment methods, contrasting them with the advantages of using COTI. The animation style is simple, with a focus on bright colors, clean lines, and abstract shapes. The visual elements are clear and easy to understand.

The video design effectively communicates the objective of the video. The animation style and bright colors draw the viewer in, while the simple graphics and clear message make it easy to understand. The overall tone of the video is positive and optimistic, highlighting the benefits of COTI as a fast, easy, cost-effective and reliable payment solution.

22. Aqua Security

Aqua Security is a cloud native security platform. The video is designed to showcase how security keeps pace with the rapid development and delivery in the cloud native landscape.

Video Design - The video uses a compelling visual style, resembling a Business Storytelling Video, with a dark background and neon lines, creating a futuristic and dynamic vibe. The fast-paced movement of neon lines throughout the video effectively communicate acceleration and speed. The use of geometric shapes and glowing lines adds dynamism and evokes a sense of modern technology.

The video's visual design is able to communicate the objective of keeping up with the pace of development. The design style is used to highlight the speed and agility of the cloud native environment, which is the primary target audience. This approach effectively captures the attention of the viewers by conveying the urgency and need for security solutions in this evolving landscape, ultimately driving the desired action.

23. Capital One

Capital One is a financial services company that offers a broad range of products, including debit cards. This video is designed to introduce the benefits of using a Capital One debit card.

Video Design - The video utilizes a stylized cartoon-like aesthetic to portray the benefits of the card. It presents a visual narrative showing the transition from a "cash-only" world to a world of convenience with Capital One debit cards. Graphics are simple yet clear, with bold colors and clean lines that capture the audience's attention. This is a great Business Storytelling Video as it effectively utilizes visual metaphors to make a connection between the past and present, highlighting the progress and ease of using a debit card.

The video successfully conveys the idea that Capital One debit cards offer a safe and convenient alternative to cash. The use of bright colors, clear graphics, and a modern art style creates a positive and friendly tone. This creates a visual experience that is easy to digest and helps connect the benefits of the debit card with a positive, hassle-free experience.

24. Noonday Collection

Noonday Collection video is designed to engage women interested in ethically sourced jewelry, accessories and gifts, while showcasing the powerful impact of supporting artisans around the world.


Video Design - The video utilizes a minimalist, clean, and simple design style. Animated visuals emphasize the importance of building a flourishing world through supporting female artisans and entrepreneurs. The video uses subtle color palettes, soft textures and minimal graphics, showcasing a clean and clear storytelling aesthetic. This simple design, coupled with the moving images of the earth being pushed, makes this a good Business Storytelling Video.

The video successfully communicates the brand's mission, which is to empower women while providing a marketplace for artisans. The video uses animation to depict the challenges women face. The visual style of the video complements the narrative, highlighting the company's mission to create positive change. This approach creates a soft and hopeful tone, that effectively encourages viewers to join Noonday Collection and become ambassadors.

25. NFCForum

NFCForum is all about NFC technology and how it can make life easier. This video is designed to show how NFC can be used in everyday situations.

Video Design - This Business Storytelling Video uses a clean and minimalist design, featuring bold text and simple graphics. The color scheme is also important, using green, white, and brown to create a modern and inviting tone. NFCForum uses these colors for the video and these colors are also present in their logo and brand identity.

The video is able to effectively communicate the benefits of NFC by showcasing its many applications, making it a great example of visual storytelling. The video uses a variety of visuals, including a globe, a smartphone, a payment terminal, and a scarf, to demonstrate the versatility of NFC technology. The video also uses animation to highlight the various ways that NFC is being used. All these elements help to create a sense of familiarity for the audience, making the video engaging and easy to understand. NFC is a versatile technology, and this video communicates the tone of its many applications, and the overall experience of NFC.

26. U

Integrated Marketing Solutions (U) is an innovative company offering a powerful solution for connecting with customers through personalized communication across multiple channels. The video is designed to highlight the key benefits of using (U)'s service.

Video Design - This Business Storytelling Video is a great example of visual design. The video features a minimalist style and uses clean lines and simple graphics. Animated lines and circles are integrated seamlessly to visualize a story around the problems that marketers face. They face challenges in marketing automation.

The video uses the color scheme of blue and green effectively, with blue signifying the challenges and green the solution. It conveys the brand's message about overcoming marketing automation challenges using personalized messages. The video is easy to understand and engaging. The combination of clean visuals and simple animations creates a modern and professional look, making the message clear and effective. The tone of the video is informative and positive, and the animation style highlights the solution with a playful, vibrant look. The animation style is able to communicate the company's message and resonates with the viewers.

27. Alation

Alation is a data catalog solution company, this video is designed to highlight Alation's achievements over the past decade.

Video Design - The video uses a bold, athletic, and impactful design style. It uses a blue and orange color scheme that creates a strong contrast, drawing the viewer's attention to the bold graphics, silhouettes, and simple imagery. The video features animated silhouettes of athletes, sports, and scores. This makes it a compelling Business Storytelling Video, as it uses sports-themed imagery and language to communicate Alation's success and leadership position in the data catalog market. The design choice allows for the viewer to immediately grasp the brand messaging and its importance in the marketplace.

The visual style of the video is able to communicate the objective by showcasing Alation as a leader in the data catalog industry. It uses a confident tone, celebrating achievements by contrasting sports stars and their accomplishments, with those of Alation. The video achieves this by using a clear, concise, and visually impactful approach to communicate the message that Alation is the industry leader. This video design style helps the brand communicate the message of its accomplishments over the past decade. Alation has achieved several milestones, which is communicated visually, and the video uses the sports theme to engage the audience and create a stronger visual connection.

28. CRRC

CRRC is a company that develops solutions for the operation and maintenance of railway vehicles, using advanced technology. This video is designed to showcase how their solution enables dynamic management and intelligent operation and maintenance.

Video Design - This Business Storytelling Video is visually compelling, using a combination of 2D animation, bright color palettes, and clean graphics. The animations, depicting warehouses and workers, help engage the viewer, illustrating the concept of dynamic management and how it can streamline operations in real-world scenarios.

The video employs a clean, modern aesthetic with contrasting blue tones for visual impact. This minimalist approach serves as a visual metaphor for the efficiency and effectiveness of the CRRC solution. Through these visual elements, the video effectively illustrates how the solution can improve warehouse operations, resulting in a more dynamic and efficient workflow.

29. Sanofi

Sanofi is a global healthcare company that strives to improve the lives of patients affected by rare diseases. This video is designed to raise awareness about the challenges of diagnosing and treating these conditions, as well as to show the potential impact of Sanofi's work.

Video Design - This Business Storytelling Video effectively uses graphic elements that evoke a sense of digital exploration, showcasing the journey of a patient in their quest for accurate diagnosis. The video uses minimal text and vibrant color palette, creating a visually appealing and engaging experience for the viewer. The bold yellow and green colors highlight the importance of seeking medical attention, and the minimalist animation style emphasizes the need for quick diagnosis.

The visual style of this video effectively communicates the objective of highlighting the complexities of diagnosing and treating rare diseases. The design, with its simple animation and minimalist aesthetic, creates a sense of urgency while maintaining a friendly and approachable tone. The bright colors and clean lines help to engage the viewer and make the video more relatable, especially to those who may be experiencing similar challenges.

30. BDO

BDO is shifting and this video is designed to showcase their evolving services.

Video Design - The video is a great Business Storytelling Video using a clean and minimal design style. The video utilizes dynamic text and graphics overlaid on video footage of office settings, cityscapes, and technology.

The visual style of the video effectively communicates the objective of the video. It highlights the changing nature of the BDO and the new services that they provide. The video has a confident and modern tone, which reflects BDO's brand identity.

31. Firebase

Firebase is a platform that helps developers build and scale apps that people rely on. This video is designed to celebrate their partnership with developers and encourage them to continue using their platform.

Video Design - This video is a Business Storytelling Video with a simple, clean visual style, using flat graphic design, consistent colors, and a bright, friendly aesthetic. Illustrations are used to show the use of the product, with people and applications working in harmony.

The consistent use of blue tones in the video sets a calm and trusting tone. The video uses simple and familiar symbols to illustrate the value of Firebase. The design choices help create an easy to understand and engaging story. The combination of simple graphics, friendly illustrations, and engaging animation clearly communicates the benefits of Firebase to its intended audience.

32. Cabot

Cabot is a company that creates materials that improve daily life and enable a more sustainable future. The video is designed to showcase the different applications of Cabot's materials and how they are used in various products and industries.

Video Design - The video uses a clean and modern aesthetic that is consistent with the Cabot brand. It incorporates a variety of visual elements that highlight the diversity and breadth of the company's products. The video is a good example of a Business Storytelling Video that effectively communicates the company's purpose and value proposition. High-quality graphics and visuals are used throughout the video. These visuals effectively showcase the company's materials and the products that they are used in.

The visual style of the video is able to communicate the objective of the video, which is to demonstrate the importance of Cabot's materials in everyday life. The narrative of the video, which highlights the many ways that Cabot's materials are used to improve daily life and enable a more sustainable future, conveys the company's Value Proposition and sets the tone of the video. This tone is one of optimism and innovation, which is reflected in the vibrant and engaging visuals and the message that Cabot's materials are helping to build a better future.

33. U

This compelling Business Storytelling Video underscores the critical role of personalized communication in building strong customer relationships in today's digital age. It highlights the need for businesses to adapt to the rapidly evolving digital landscape and leverage effective communication strategies to connect with their customers across various media channels.

The video's design style effectively complements its message by employing a clean and modern aesthetic. The use of line art illustrations, icons, and minimal text creates a visually appealing and easy-to-understand presentation. The animation is smooth and engaging, guiding the viewer through the key points of the video. The color palette is consistent and reinforces the brand identity.

By combining a clear message with a well-executed design style, the video successfully captures the viewer's attention and effectively conveys the importance of personalized communication in building strong customer relationships. The use of visual elements enhances the understanding of the product's benefits and its role in facilitating effective communication across multiple channels. This product explainer video effectively utilizes animation and storytelling to communicate its message.

34. Atlas Copco

The video showcases the transformative impact of Industry 4.0 on manufacturing processes, emphasizing the integration of data-driven technologies for enhanced productivity, sustainability, and user-friendliness. It highlights the shift towards smart factories that optimize material and energy efficiency, representing a significant advancement in sustainable industrial manufacturing. This video is a great example of a Business Storytelling Video. Businesses can leverage the power of storytelling video to showcase their vision.

The video's design style effectively conveys the essence of Industry 4.0 and its implications for modern manufacturing. The use of sleek, futuristic visuals, such as the burning Earth transitioning into a digital grid and the conveyor belt with 3D cubes, symbolizes the integration of digital technologies and automation in industrial processes. The color palette, dominated by cool blues and contrasting oranges, creates a sense of innovation and efficiency. The animation is smooth and dynamic, keeping the viewer engaged while Effectively illustrating complex concepts like data analysis and machine learning. This video is a good example of a startup story video.

In conclusion, the video's design style successfully complements its message, providing a visually compelling and informative overview of Industry 4.0 and its role in shaping the future of manufacturing. Smart Factorie's approach effectively demonstrates how advanced technologies are driving positive change within the industrial sector. Using animation in the video makes it much more engaging.

35. Boyd

Boyd, a trusted innovator in the medical wearables industry, has extensive experience in designing, manufacturing, and delivering medical wearables with a focus on patient safety and medical efficacy. They offer a comprehensive approach to wearable design, identifying complementary components that can be manufactured and delivered in a single assembly.

The Business Storytelling Video effectively showcases boyd's expertise in medical wearables through a visually engaging design style. The use of exploded views and 3d renderings allows viewers to understand the intricate layers and components of the wearables, such as breathable housing, comfortable cushioning layers, and skin-friendly adhesives. The sleek and modern aesthetic reinforces the company's commitment to innovation and advanced technology.

By combining clear visuals with concise explanations, the animated story video effectively communicates the value proposition of boyd's medical wearables. The emphasis on patient comfort, performance, and efficiency highlights the company's dedication to improving healthcare outcomes. The video's design style serves as a powerful tool to educate and engage viewers, leaving a lasting impression of boyd's capabilities in the medical wearables market.

36. FinGo

FinGo offers a revolutionary approach to accessing various services, from making payments and age verification to entering buildings and utilizing transportation. FinGo eliminates the need for traditional methods like cards, documents, or devices, streamlining the process by utilizing your unique finger vein pattern for identification and authentication. This is a great example of a Business Storytelling Video.

The video's design style effectively conveys the simplicity and convenience of fingo's technology. The animation is clean and uncluttered, with bold colors and simple shapes that draw attention to the key features of the product. The use of a continuous red line throughout the video serves as a visual metaphor for the seamless experience that FinGo provides, connecting different aspects of daily life, such as shopping, transportation, and accessing buildings. The storytelling in this video is very effective.

The animation of the finger scanning process is particularly effective in demonstrating the ease and speed of using fingo. In conclusion, the video's design style perfectly complements the message of convenience and accessibility that fingo aims to convey. The animation is engaging and informative, effectively highlighting the benefits of using fingo for a variety of everyday tasks. The video's clear and concise message, coupled with its visually appealing design, makes it an excellent advertising story video that effectively captures the essence of fingo's innovative solution.

37. MSD Careers

This compelling Business Storytelling Video highlights the essential role of the marketing team at astrazeneca. it effectively conveys how the team deeply understands customer needs and leverages this knowledge to drive growth opportunities for the company's life-saving medicines and vaccines. the video showcases their global collaboration in identifying new business prospects and fostering innovative partnerships to expand the reach of their products. moreover, it emphasizes their vital role in educating medical professionals about astrazeneca's medicines and ensuring patients receive necessary information.

The video's design style effectively complements its informative purpose through a captivating visual storytelling video. the use of bold colors and simple shapes creates a visually engaging experience that captures the viewer's attention. the characters are depicted in a friendly and approachable manner, fostering a sense of connection with the audience. the animation is smooth and dynamic, maintaining a steady flow of information without overwhelming the viewer.

The clear and concise text overlays further enhance the message, ensuring viewers grasp the key points about astrazeneca's marketing efforts and their impact on patients' lives. the video successfully combines informative content with a captivating design style to effectively convey the significance of astrazeneca's marketing team in bringing life-saving medicines and vaccines to those in need. the video's engaging visuals and clear messaging leave a lasting impression on viewers, fostering a deeper understanding of the company's commitment to improving global health outcomes.

38. Geely

This compelling Business Storytelling Video celebrates the remarkable achievements of women in contemporary china, emphasizing their multifaceted roles as family leaders, trendsetters, and influential figures in society. geely acknowledges the indispensable contributions of women to the group's overall success and underscores that empowering women ultimately leads to collective empowerment.

the animation style effectively utilizes a vibrant color palette, clean lines, and simple shapes to visually convey the message of women's empowerment at geely. by showcasing diverse characters and scenarios, the animation highlights the multifaceted contributions of women across various roles within the company. the video's visual language seamlessly aligns with the narrative, creating a cohesive and engaging experience for the viewer.

through a harmonious blend of a clear message and a visually appealing design style, this impactful digital storytelling video successfully encapsulates the essence of geely's commitment to empowering women. the animation's simplicity and effectiveness serve as a testament to its ability to effectively communicate the company's values and initiatives.

39. Deloitte

Deloitte's alpha platform helps businesses launch new propositions within 3 months, overcoming limitations of legacy technologies. it leverages pre-integrated, loosely coupled cloud-native components for rapid assembly and development. this is a good example of a Business Storytelling Video.

The video's minimalist 3D animation style effectively conveys the platform's agility and speed. the use of simple shapes, vibrant colors, and smooth transitions creates a visually engaging experience that aligns perfectly with the platform's value proposition. the characters and environments are stylized and uncluttered, allowing viewers to focus on the core message of rapid development and deployment. the animation seamlessly guides viewers through the platform's capabilities, showcasing its modular components and intuitive interface. this video is a good example of a brand video.

By combining a clear and concise message with a visually appealing design, the video effectively captures the essence of deloitte's alpha platform. the animation style reinforces the platform's key benefits, making it an excellent example of how animation and storytelling can be used to create engaging and informative business videos.

40. Quantiphi

Quantiphi is a leading Amazon Web Services (AWS) partner specializing in machine learning, data analytics, and cloud migration solutions. They help businesses solve complex problems and achieve quantifiable results quickly. This Business Storytelling Video effectively uses a clean and modern design style to convey its message. The use of bold typography, icons, and a dark color palette creates a professional and engaging look. The animation is smooth and visually appealing, with subtle transitions that keep the viewer engaged. The video also incorporates data visualizations, such as charts and graphs, to illustrate the company's capabilities and expertise in data analytics and machine learning.

Overall, this advertising video's design style effectively complements the message and highlights Quantiphi's expertise in AWS cloud services, machine learning, data analytics, and migration solutions. The combination of clear visuals, concise messaging, and a professional design creates a compelling video that effectively showcases the company's value proposition. This storytelling video is a great example of how animation and storytelling can be used to communicate complex information in an engaging and easy-to-understand way.

41. Gemalto

Gemalto, a Thales company, is a cybersecurity company that is helping to build trust in the commercial drone ecosystem. This video is designed to demonstrate how Gemalto can help companies secure their drones.

Video Design - This video uses an upbeat and modern visual style, which helps to convey Gemalto's commitment to innovation. It employs graphics that are clean, minimal, and futuristic. The visual design of the video creates a sense of excitement and possibility, which helps to attract viewers. The animation of the network mesh creates the effect of a safe and secure data exchange, which is essential in a Business Storytelling Video about data security, especially for drones.

The use of drone footage emphasizes the key subject matter of the video. The design is cohesive with a clear storyline about the need for drone security. The visual style is modern and clean, conveying a sense of professionalism and trust. The overall tone of the video is informative and reassuring, highlighting the positive impact Gemalto can have on the drone industry.

42. Pinkerton

Pinkerton provides timely crime data for the UK, and this video is designed to demonstrate the value of its service and attract potential customers.

Video Design - This Business Storytelling Video uses animation, which allows the company to communicate complex ideas in a simple and engaging way. It features clean graphics and striking visuals that highlight the usefulness of the solution. A puzzle piece animation demonstrates how Pinkerton brings together information from multiple sources and turns it into a useful product.

The video design style uses visuals that are both modern and sophisticated, which reflects the brand's heritage and credibility. The video effectively uses a combination of visual elements to draw viewers in and communicate the benefits of using Pinkerton's Crime Index. The simple, yet powerful imagery helps to convey the company's message about the complexity of the data and the ease of use of the solution. The tone of the video is informative and confident, communicating the quality and trustworthiness of the data provided by Pinkerton.

43. VoltaChem

VoltaChem provides solutions for the chemical industry, which needs to reduce its CO2 emissions. The video is designed to introduce VoltaChem's Power-2-Chemicals program, highlighting their innovations in decarbonization.

Video Design - This Business Storytelling Video effectively communicates the company's vision. The clean and simple animation style, using 3D models of factories, wind turbines, and solar panels, emphasizes a sustainable future. It is a clear, concise, and easy-to-understand visual narrative. The animation helps engage the viewer and visually conveys the complex processes and solutions that VoltaChem offers.

The visual style of the video, with clean white backgrounds and minimal text, creates a professional and informative tone. It emphasizes VoltaChem's technological innovation and expertise in electrochemical processes. The video emphasizes the importance of renewable electricity and the reduction of CO2 emissions. The simple yet effective graphics help the viewer understand the complex concepts involved in the chemical industry's shift toward a sustainable future.

44. FGV

FGV is a world leading provider of palm oil products and the video is designed to showcase the company's leadership and innovation in this field.

Video Design - This Business Storytelling Video uses bright and vivid colors with animated imagery to highlight the growth and success of FGV, with simple flat design graphics and playful animation. The video showcases the FGV brand with colorful and creative illustrations that depict the process of cultivating and harvesting palm oil, with simple animation and playful movements, emphasizing their vast plantation operations.

The video uses a bright color palette and simple animation to convey a message of growth and opportunity, this creates a cheerful and engaging tone that draws the viewer into FGV's journey. The video's overall design emphasizes a sense of positive growth and progress, showcasing the dedication and leadership of the company, ultimately conveying a message of success and sustainability, emphasizing the company's contribution to the world's food supply.

45. CSL

CSL behring is a global specialty biotherapeutics company that develops and delivers innovative biotherapies that save lives and help people with life-threatening medical conditions live full lives. The company's products are used to treat a variety of conditions, including hemophilia, von Willebrand disease, primary immunodeficiency, hereditary angioedema, and Alpha-1 antitrypsin deficiency.

The video uses a clean and modern design style that is both visually appealing and informative. The use of simple shapes and bright colors helps to keep the viewer engaged, while the clear and concise text makes it easy to understand the information being presented. The video also makes use of animation to help illustrate the concepts being discussed. For example, in one scene, the video shows how CSL behring's products are used to treat hemophilia. The animation shows how the product helps to stop bleeding by clotting the blood. This helps to make the information more engaging and easier to understand.

Overall, the video is an excellent example of how to use design to create an effective Business Storytelling Video. The clean and modern design style, combined with the use of animation and clear and concise text, makes it easy for viewers to understand the information being presented. This Business Storytelling Video is also visually appealing, which helps to keep viewers engaged. Businesses can use this type of video to tell their brand story in a way that is both informative and engaging. Another great application of this type of video is for startups to create a startup story video.

46. CEVA

CEVA logistics has created a compelling Business Storytelling Video that showcases their solutions for the ecommerce and omnichannel world. It highlights the company's expertise in managing logistics for businesses of all sizes, from small startups to large enterprises. The video also emphasizes ceva's ability to handle a wide range of products, including heavy goods, big and bulky items, and master cartons.

The video's design style is modern and engaging, with clean lines, bright colors, and simple animation. The use of 3d animation helps to bring the concepts to life and make them easy to understand. For example, the video shows how ceva's solutions can help businesses to streamline their order fulfillment process, from picking and packing to shipping and delivery. The video also highlights ceva's global network of warehouses and distribution centers, which allows businesses to reach customers all over the world.

Overall, this animated story video is an effective way to communicate CEVA logistics' value proposition to potential customers. The clear and concise messaging, combined with the engaging design style, makes it easy for viewers to understand how CEVA can help them to improve their ecommerce and omnichannel operations.

47. WalkMe

WalkMe makes software, websites, and apps effortless to use. This video is designed to introduce the WalkMe platform and highlight its benefits.

Video Design - The video uses a modern, clean design with vibrant colors and abstract shapes that are aligned with the digital world. The use of animation and simple text-based messaging makes it a good Business Storytelling Video. This helps to convey a sense of innovation and progress, aligning with the digital age and the brand's core message.

The visual style of the video communicates the goal of the video, which is to present WalkMe as a solution for navigating the digital race. The visuals in the video are bold, bright, and energetic, mirroring the fast-paced nature of the digital landscape. The graphics effectively create an exciting tone and encourage users to explore WalkMe further. The message is also simple and direct.

48. Housing Europe

Housing Europe is an organization dedicated to improving access to affordable housing. This video is designed to showcase the benefits of their work, particularly for people like Christine, who struggles to afford housing.

Video Design - The video is visually captivating with a sleek and modern style. A simple yet effective color palette, bright blue and orange, helps to draw attention and visually represent the core concepts. It utilizes Business Storytelling Video techniques to highlight the emotional impact of the housing crisis. The video also incorporates simple yet effective animations, showcasing icons for key concepts, and the use of minimal text enhances the overall message and visual experience.

The video effectively uses a combination of visuals and text to convey the challenges of housing affordability. The focus on Christine's story and struggles makes the message more relatable and personal, driving home the importance of Housing Europe's mission. The video is uplifting, with a focus on hope and possibility, rather than dwelling on the challenges, which further increases engagement and emphasizes the organization's commitment to making a difference.

49. MCL

MCL is a restaurant and bakery that focuses on homemade food. This animation video is designed to showcase the company's commitment to quality and fresh ingredients.

Video Design - The video utilizes a hand-drawn cartoon style, featuring bright, bold colors, playful graphics, and a humorous narrative. The cartoon animation brings to life the story of a large noodle ball and its journey through the countryside. This whimsical approach delivers a fun, engaging Business Storytelling Video, showcasing the company's commitment to high-quality and homemade food.

The video animated style is charming and light-hearted, capturing the essence of the homemade food experience. The animation uses a limited color palette, primarily focusing on warm yellows, browns, and greens. These colors evoke a sense of warmth, comfort, and familiarity, perfectly reflecting the company's message of homemade quality and freshly prepared food. The use of playful graphics, such as the noodle ball and the bird, keeps the video engaging and entertaining, attracting a broad audience, highlighting the joy and simplicity of their food.

50. HORNE

HORNE is building the Wise Firm, a culture based on the parable of the wise man and the foolish man. The video is designed to introduce this concept and explain its application within the company.

Video Design - The video's design is simple yet powerful, with a clean, minimalist aesthetic. The use of animation and paper cutouts effectively emphasizes the story of the wise man and the foolish man. This helps create a compelling Business Storytelling Video, allowing the audience to easily visualize the parable's message.

The video's visual style is reminiscent of the parable's message, highlighting the importance of a strong foundation. The use of a simple, clean background coupled with bold, contrasting colors helps drive the message home. The video's overall tone is inspirational and encouraging, promoting a sense of optimism and confidence in the future of HORNE.

51. Comarch

Comarch is a telecommunications company that offers network solutions. This video is designed to show how automated network management helps telcos become more sustainable by optimizing their energy consumption.

Video Design - The video utilizes 2D animation style with a focus on futuristic aesthetics and smooth transitions. The use of geometric patterns, bright blue, purple, and red colors create a strong visual appeal. The animations and graphics are high quality and contribute to the overall visual impact of this Business Storytelling Video.

The animated style of the video and its bright, clear graphics help establish a confident and reassuring tone, while the focus on sustainable network solutions, global maps and a sense of responsibility communicate the importance of reducing the environmental impact of telecommunications. This combination successfully conveys the message about the importance of sustainable networks without sacrificing service quality or performance.

52. GE

The video showcases GE's commitment to a lower-carbon future through innovative energy solutions. It emphasizes the importance of decarbonization in the power sector and its potential impact on other industries. GE believes that by combining renewable energy sources like solar and wind with gas power, we can significantly reduce carbon emissions and achieve a more sustainable energy landscape.

This is a great example of a Business Storytelling Video that effectively conveys this messaGE through vibrant visuals and clear messaging. The use of animation allows for a dynamic representation of complex concepts, such as the integration of renewable energy sources and the reduction of CO2 emissions. The animation style is modern and engaging, with a focus on clean lines, bright colors, and smooth transitions. This approach helps to maintain the viewer's attention and effectively communicate the key points about GE's lower-carbon solutions.

By combining informative visuals with concise messaging, the branded content video successfully highlights GE's dedication to a sustainable energy future. The animation style complements the video's content, creating an engaging and informative experience for the viewer. Overall, the video effectively demonstrates GE's commitment to decarbonization and its role in shaping a cleaner energy landscape.

53. Mastercard

Mastercard is a global payments company connecting people, businesses, and governments. The video is designed to illustrate how Mastercard's products and innovations add value to users in more than 210 countries and territories.

Video Design - The video features a minimalist design with bold colors. It has a strong focus on graphics and illustrations. The visual design is simple, clean, and engaging. It's a clear example of a "Business Storytelling Video" because it uses visual elements to communicate a message, such as the importance of online and mobile transactions.

The video's visual style effectively communicates its objectives by illustrating the various ways Mastercard can make everyday transactions simple. The graphics and illustrations emphasize the company's focus on convenience and technology. The overall tone is positive and upbeat, making the video engaging and memorable. The video shows a variety of users and situations, highlighting Mastercard's global reach. The bright color scheme, simple graphics, and concise messaging create an effective visual narrative that connects with a broad audience.

54. CorVel

Corvel, a nationwide leader in technology-driven claims solutions, develops groundbreaking technology and streamlines processes to empower faster, more accurate risk management for their partners. Their commitment to innovation allows them to proactively identify and address industry challenges in a constantly changing world. CorVel invests in intelligent systems and the integrated ecosystem that keeps them connected.

The video's design style effectively showcases Corvel's innovative approach to risk management solutions. The use of clean lines, vibrant colors, and modern animation creates a visually appealing and engaging experience. The animation seamlessly guides viewers through complex concepts, such as intelligent systems and integrated ecosystems, making them easy to understand. The video's style effectively highlights Corvel's commitment to innovation and its ability to provide cutting-edge solutions for its partners.

In conclusion, this Business Storytelling Video's design style perfectly complements Corvel's message of innovation and efficiency in risk management. The use of modern animation and clear visuals effectively communicates the company's commitment to providing advanced technology-driven solutions. Instead of a tutorial video, the video's style leaves a lasting impression, showcasing CorVel as a leader in the industry.

55. Infineon

The autodrive project, coordinated by infineon, aimed to develop a new approach and metrics for fail-operational automotive design, ensuring vehicles can continue functioning safely even with component failures. The project involved collaboration with various european partners to advance automotive safety and reliability. This is a good example of a Business Storytelling Video.

The video effectively employs a clean and minimalist design style, characterized by simple shapes, flat colors, and clear typography. This approach ensures that the focus remains on the core message of automotive safety and reliability. The use of subtle animations and transitions further enhances the viewer's engagement without distracting from the key points. Business Storytelling Videos need to have a clear focus.

The video's color palette, dominated by blues and whites, evokes a sense of professionalism and trustworthiness, aligning perfectly with infineon's brand identity as a leading semiconductor solutions provider. By combining informative visuals with concise explanations, the video successfully conveys the importance of fail-operational automotive design and infineon's role in driving innovation in this field. The video's style effectively balances aesthetics with clarity, making it an excellent example of a product explainer video that informs and engages the audience.

56. National Grid ESO

This digital transformation video from National Grid ESO, showcased at the Energy Networks Innovation Conference, highlights the company's commitment to innovation in the energy sector. It effectively communicates its message of utilizing machine learning and artificial intelligence to drive the energy system transition towards net zero, making it a compelling Business Storytelling Video. The focus on new markets and technologies emphasizes the forward-thinking approach of the company.

The video uses a simple, clean design style with a bright yellow color palette. The use of line art illustrations and animations helps to explain complex concepts in an easy-to-understand way, making it almost like an explainer video. By combining clear visuals with concise messaging, the video successfully demonstrates how this organization is leveraging innovation to shape the future of the energy industry.

This approach could also be incredibly effective for a startup story video, especially in a complex field like energy. By breaking down complicated ideas into digestible visuals and narratives, businesses can capture attention and effectively communicate their vision and potential impact.

57. ExxonMobil

This compelling animated story video showcases the transformative power of energy access, specifically focusing on ExxonMobil's initiatives in Guyana. It tells the story of a young man whose family's life changed dramatically when his mother brought home a car battery, providing them with electricity for the first time. This access to energy enabled them to move from their village to a city, opening doors to education and a brighter future.

The animation style is minimalist and modern, employing flat design principles with clean lines and bold colors. The characters are depicted in a simple yet expressive manner, effectively conveying emotions and experiences. The use of subtle animation and transitions adds depth and dynamism to the narrative. The video's visual language is clear and concise, ensuring that the message of energy's impact is easily understood by a global audience.

By combining a compelling narrative with a visually engaging style, this Business Storytelling Video effectively highlights the importance of energy access in driving economic growth and improving lives. The minimalist design allows the focus to remain on the story and the message, making it a powerful tool for advocacy and awareness-raising.

58. Acuity

Acuity, signifying sharpness of thought, is the cornerstone of this business. Their commitment to growth, quality, and innovation is symbolized by the infinity loop, reflecting their dedication to delivering insightful solutions to their clients. Success is built on collaboration with customers, employees, and communities, underscoring the importance of partnerships in their journey.

This Business Storytelling Video design style effectively mirrors these core values. A minimalist aesthetic with clean lines and bold colors creates a sense of professionalism and clarity. The use of simple icons and diagrams ensures that complex ideas are communicated in an easily digestible manner. The subtle animation adds a layer of dynamism without distracting from the message.

The overall effect is a visually appealing and informative experience that aligns perfectly with Acuity's brand identity. In conclusion, the advertising story video design style successfully embodies Acuity's commitment to clarity, innovation, and partnership. The minimalist aesthetic, clear visuals, and subtle animation work together to create a compelling and informative experience that effectively communicates the company's values and mission.

59. Kubota

Kubota is a company that has been working on solutions for social issues related to food, water and the environment. The video is designed to introduce Kubota's GMB2030 long-term vision.

Video Design -
The video starts with a visual representation of the social challenges the world is facing today. It depicts these issues with minimal graphics. Then it transitions to a timeline showcasing Kubota's history of innovation, with a clean and simple design. The video emphasizes its commitment to sustainability with the use of green and white colors, highlighting the interconnectedness of the three pillars, food, water and the environment. These elements together create a compelling Business Storytelling Video.

The visual style of the video effectively communicates the objective of the video. The use of simple graphics and a timeline illustrates how Kubota has been contributing to the world. This style effectively creates a narrative that demonstrates Kubota's commitment to sustainability and its vision for the future. The minimalist design and the use of the green color palette, synonymous with nature, reinforces the company's message, creating a trustworthy and professional tone.

60. Litum

The video showcases litum's expertise in providing real-time location tracking solutions to businesses seeking enhanced operational efficiency and cost reduction. Since 2004, Litum has been a market leader in empowering businesses with the tools and resources they need to thrive. This Business Storytelling Video effectively communicates the value proposition for any business seeking such solutions.

The video's design style effectively complements its message by employing vibrant colors, clean lines, and engaging animations. The use of a central geometric shape, such as a hexagon or pentagon, serves as a recurring motif, symbolizing the interconnectedness of litum's solutions and their impact on various aspects of a business. The animation seamlessly transitions between scenes, maintaining a dynamic pace that keeps viewers engaged. This video is a great explainer for the business.

In conclusion, the video's design style effectively conveys litum's value proposition by combining clear visuals with concise messaging. The animation style and color palette create a visually appealing and informative experience, leaving viewers with a strong understanding of how litum's real-time location tracking solutions can benefit their businesses. This digital storytelling video is a great example of how to create an engaging and informative video that effectively communicates a company's value proposition.

61. National Grid ESO

National Grid ESO is showcasing their expertise in digital transformation, specifically within the context of the energy network. The video is designed to highlight the future of the industry and how it is evolving to meet the demands of a connected world.

Video Design - This Small Business Storytelling Video leverages a clean and modern design aesthetic, with a focus on animation and illustrative graphics. The use of bold colors like blue, green, and yellow provides a clear visual contrast against the dark background, further enhancing the visual impact. The animations are simple and smooth, effectively driving the message of technological advancement and progress.

The use of various graphic elements like lines, circles, and arrows creates a sense of interconnectedness, showcasing the critical role of data storage and connectivity in the evolving energy network. The video uses a mix of static and animated graphics, making it visually engaging. This visual style communicates the key message of the video - highlighting the increasing need for robust and scalable data storage solutions within the energy sector. The tone of the video is informative and optimistic, highlighting the potential of digital transformation for the energy industry.

62. COTI

COTI, Currency of the Internet, is a payment transaction network supported by a native digital currency. This video is designed to showcase the evolution of payments, highlighting the challenges of traditional systems and introducing COTI as the solution.

Video Design - COTI's video employs a simple, modern, and clean design style. The graphic elements are rendered in flat, geometric shapes with vibrant gradients, resembling illustrations. The use of animation, combined with strategic color choices and a consistent minimalist aesthetic, results in a compelling Small Business Storytelling Video.

The video's design effectively communicates its objective of illustrating the need for a new payment system, showcasing COTI's vision for a faster, easier, more cost-effective, and reliable payment solution. This is achieved by contrasting the limitations of traditional financial institutions with the future of payments as envisioned by COTI. The overall tone of the video is optimistic and forward-looking, creating a sense of trust and confidence in the potential of COTI to revolutionize the payment landscape.

63. Boyd

Boyd is a company that designs and manufactures medical wearables, focusing on patient safety and efficacy. The goal of the video is to demonstrate the company's expertise in wearable design, particularly in selecting the right adhesive materials. The video is designed to showcase Boyd's partnership with 3M, highlighting their position as a trusted converter.

Video Design - This Small Business Storytelling Video utilizes a combination of animated graphics and product demonstrations to visually engage viewers. The use of 3D models and detailed animations, showcasing the components of each wearable, creates a sense of depth and understanding. Each component, including adhesive materials, printed flex circuitry, injection molded housings and components, integrated displays, and switch technologies are visually presented, highlighting Boyd's integrated approach to design.

The video's visual style clearly communicates the objective of showcasing Boyd's expertise in developing high-quality medical wearables. The use of graphics and animations effectively conveys the company's capabilities and experience. The narrative of the video highlights the importance of selecting the right materials for wearable applications. The tone of the video is confident and informative, emphasizing Boyd's commitment to patient safety and product efficacy. This approach is effective in establishing trust and credibility with viewers who are likely interested in the company's capabilities and services.

64. ENEL

ENEL Green Power, a leading renewable energy provider, aims to explain the currency of the renewable energy market. The video is designed to educate viewers on how Renewable Energy Certificates, or RECs, work.


Video Design - The video showcases a clean and modern aesthetic with simple 3D graphics, similar to a Small Business Storytelling Video. The use of isometric perspective provides a unique view of the energy sources, emphasizing the connection between renewable energy and its use. Each visual element represents a key concept: the green map depicts the vast potential of renewable energy, while the buildings and energy sources showcase its application. The clean and minimalist design ensures the focus remains on the core message, making the information accessible and engaging.


The video's simple yet effective visuals convey the importance of renewable energy certificates and their role in achieving sustainability goals. The narrative highlights the complexities involved in transitioning to a cleaner energy future, with a straightforward tone that encourages understanding of the concepts. The use of bright colors and bold visuals keeps the audience engaged, ensuring a memorable and impactful message about the growing importance of renewable energy.

65. Excella

Excella works with organizations to help them harness technology to achieve their goals. The video is designed to showcase how Excella helps businesses prepare for the future.

Video Design - This Small Business Storytelling Video uses simple and engaging 3D graphics that depict how technology is constantly evolving. The animation style is clean and modern, using bright colors to represent the power of technology. The visual design highlights the importance of partnering with Excella, emphasizing how the company can help businesses overcome challenges and achieve their goals.

The animation style and the narrative of the video convey a message of confidence and trust. The bright colors and smooth animation create a positive and optimistic tone, making the viewers feel confident in the company's capabilities and reassured that Excella can help them achieve success.

66. Avast

Avast is a digital security company that protects individuals and businesses from cyber threats. This video is designed to showcase how Avast is connected to a global community, connecting people, and making the digital world work for everyone.

Video Design - The video starts with a single line drawing of the globe that expands, revealing a world of interconnected people. The design employs hand-drawn illustrations, minimalism and bright colors, forming a unique and engaging style. It depicts the journey from a small company to becoming something magnificent. This style makes it a great Small Business Storytelling Video, highlighting the journey of Avast and emphasizing its impact on the world.

The video's playful and vibrant visual style effectively communicates its objective of showcasing Avast's presence and impact on a global scale. The use of hand-drawn illustrations adds a touch of warmth and approachability, making the video more relatable and engaging for its audience. The upbeat tone of the video helps to build trust and confidence in Avast, portraying the brand as a reliable partner that helps navigate the digital world.

67. Acuity

Acuity is a company that empowers clients to do more with less. The video is designed to demonstrate how Acuity can help organizations become future-ready by evolving and transforming.

Video Design - The video is a Small Business Storytelling Video that uses simplistic animation and graphics. It features a white circle with an infinity symbol at the center. The design style is clean, modern, and minimalist. The video uses color gradients of orange and blue. The video uses a combination of icons and text to communicate its message. The visual design is bright, clean, and modern, using a limited color palette to highlight the animation.

The video uses the infinity symbol to represent Acuity's commitment to growth, quality, and innovation. The animation is used to drive home the point that Acuity is able to provide a solution to clients' challenges, in today's rapidly changing world. The overall tone of the video is positive, optimistic, and confident, making it very engaging for the viewer.

68. Infineon

Infineon is a global semiconductor company that makes life easier, safer, and greener. This video is designed to showcase the company's groundbreaking AutoDrive project, an initiative that aims to revolutionize automotive design. The video highlights the project's collaborative nature, featuring contributions from 61 of Europe's leading semiconductor companies, suppliers, car manufacturers, and research institutes.

Video Design - The video adopts a minimalist design style with simple graphics and animations. The use of flat colors, clean lines, and subtle transitions creates a professional and engaging Small Business Storytelling Video. The key animation of a hand opening a door to reveal a map of Europe with several key players circled, depicts the breadth of the project's collaboration. The visual style is consistent throughout, creating a cohesive and easily digestible experience.

The video effectively communicates the objective of the AutoDrive project through its simple yet impactful design. The animation of a car driving towards a rising sun symbolizes the forward-thinking nature of the project and its ambition to usher in a new era of automotive technology. The overall tone is optimistic and confident, reflecting Infineon's commitment to leading the way in the future of automotive design. The video style clearly resonates with the company's focus on innovation and collaboration.

69. CorVel

CorVel develops technology and streamlines processes for risk management. This video is designed to showcase how CorVel innovates to address industry challenges.

Video Design - The video uses simple, stylized graphics to communicate its message. The use of bright colors, clean lines, and animations makes it an engaging Small Business Storytelling Video. The video is visually appealing and uses a combination of 2D and 3D animated graphics that are simple and easy to understand. The video is visually appealing, with minimal text but enough to keep the viewer informed.

The visual style of the video effectively communicates the objective of the video, showcasing how CorVel's technology is able to provide faster and more accurate claims solutions. The video's tone is energetic and positive, which reflects CorVel's commitment to innovation. The video's animation style is simple, but effective, with a focus on technology and its impact on the healthcare industry. This style ensures that the video is engaging for its target audience, which is likely to include healthcare professionals and insurance companies.

70. MSD Careers

MSD Careers is a global healthcare company that focuses on developing life-saving medicines and vaccines. This particular video is designed to showcase their Marketing team's role in finding new business opportunities, promoting products, and connecting with medical professionals to benefit patients.

Video Design - The video uses a Small Business Storytelling Video style, featuring simple, vibrant illustrations of people interacting. These illustrations are used to represent concepts, like the Marketing team working globally. The graphic design emphasizes teamwork and strategic thinking, with elements like puzzles, world maps, and pyramids symbolizing the company's approach to solving complex challenges. This style is easily digestible, engaging, and memorable for viewers, especially those interested in understanding the role of marketing in a complex healthcare setting.

The visual style of the video effectively communicates its objective by using vibrant, modern design to attract attention and convey the message quickly. The use of color, simple graphics, and a straightforward narrative helps create a positive and optimistic tone, emphasizing the impact of MSD Careers' Marketing team on patients' lives. Overall, the video is a clear and compelling example of how visual design can be used to highlight a company's values and contribute to its mission.

71. Calendly

Calendly is a simple scheduling solution that helps users and their invitees easily find time to meet. The video is designed to introduce the new Calendly, which has a fresh and updated look and feel.

Video Design - The video employs a bright and vibrant color palette, which effectively captures the brand's modern and confident persona. The use of geometric shapes and a clean design aesthetic effectively communicates Calendly's simple yet innovative scheduling solution. This Small Business Storytelling Video features a dynamic and engaging style, with animation that is both visually appealing and informative.

The video's design effectively reflects the brand's message of simplicity and efficiency. The visual style is clean and modern, showcasing how Calendly is a forward-thinking platform that streamlines the scheduling process. This tone is further emphasized by the use of vibrant colors and engaging animation that highlight the platform's key benefits. The video's focus on a simple yet powerful design effectively communicates the brand's core values of user-friendliness and efficiency.

72. ExxonMobil

The video showcases the transformative power of energy access, specifically focusing on ExxonMobil's initiatives in Guyana. It tells the story of a young man whose family's life changed dramatically when his mother brought home a car battery, providing them with electricity for the first time. This access to energy enabled them to move from their village to a city, opening doors to education and a brighter future. This is a good example of a Small Business Storytelling Video.

The animation style is minimalist and modern, employing flat design principles with clean lines and bold colors. The characters are depicted in a simple yet expressive manner, effectively conveying emotions and experiences. The use of subtle animation and transitions adds depth and dynamism to the narrative. The video's visual language is clear and concise, ensuring that the message of energy's impact is easily understood by a global audience. This video is a great example of Business Storytelling and uses good motion graphics.

By combining a compelling narrative with a visually engaging style, the video effectively highlights the importance of energy access in driving economic growth and improving lives. The minimalist design allows the focus to remain on the story and the message, making it a powerful tool for advocacy and awareness-raising. While this is a great example of a Small Business Storytelling Video, a 3D product walkthrough Video Idea could be to show how a car battery is made and how it powers a home.

73. FinGo

FinGo is a new kind of identification solution, and the video is designed to promote it. The video shows how FinGo makes the world a more secure place where people can easily access buildings, transport services, and make payments.

Video Design - The video is a Small Business Storytelling Video that utilizes simple, bright illustrations and bold text to get its message across. The hand is the central image, it is used to represent the technology that is offered by FinGo. The hand interacts with various objects, such as a smartphone and cards, making a strong visual connection between the viewer and the product.

The video illustrates FinGo's key features, connecting people, places and businesses, using simple, bright color palettes. The video style and tone are playful but optimistic, making it easy to understand and enjoyable to watch. The video uses a bright blue and red color palette, with an illustration of a hand holding the globe. The use of the hand as the central image is a clever way to emphasize the finger.

74. CRRC

CRRC is a company that offers intelligent operation and maintenance solutions for railway vehicles. This video is designed to showcase the power of CRRC's technology in realizing dynamic management for these railway vehicles.

Video Design - This Small Business Storytelling Video features a clean and modern visual style. It uses bright colors and simple shapes for the illustrations, with a focus on showcasing the technology that drives CRRC's intelligent operation and maintenance solutions. The video also utilizes clear and concise text to explain the benefits of these solutions.

CRRC effectively utilizes animation and graphics to showcase its railway vehicle solutions. This video uses a minimalist design approach, ensuring that the primary focus remains on the product and its value. The animation is clean and professional, which gives the video a modern and sophisticated feel. This approach clearly articulates the video goal, which is to highlight the effectiveness of their solutions in optimizing the performance and operations of railway vehicles.

75. CSL

CSL behring is a global specialty biotherapeutics company that develops and delivers innovative biotherapies that save lives and help people with life-threatening medical conditions live full lives. The company's products are used to treat a variety of conditions, including hemophilia, von Willebrand disease, primary immunodeficiency, hereditary angioedema, and Alpha-1 antitrypsin deficiency.

The video uses a clean and modern design style that is both visually appealing and informative. The use of simple shapes and bright colors helps to keep the viewer engaged, while the clear and concise text makes it easy to understand the information being presented. The video also makes use of animation to help illustrate the concepts being discussed. For example, in one scene, the video shows how CSL behring's products are used to treat hemophilia. The animation shows how the product helps to stop bleeding by clotting the blood. This helps to make the information more engaging and easier to understand.

Overall, the video is an excellent example of a Small Business Storytelling Video. The clean and modern design style, combined with the use of motion graphics and clear and concise text, makes it easy for viewers to understand the information being presented. This video is a 3D product story video sample. The video is also visually appealing, which helps to keep viewers engaged.

76. GE

GE is a global energy leader committed to building a more decarbonized future. This video is designed to illustrate the company's commitment to achieving zero emissions and the role gas power plays in this transition.

Video Design - This is a Small Business Storytelling Video that uses vibrant, graphic illustrations. The graphics depict various energy sources including wind turbines, solar panels, and power plants. The imagery is intentionally simple, engaging the viewer, highlighting the complexity of the energy sector while keeping it easy to grasp.

The video's fast-paced style keeps the viewers engaged, showcasing the urgent need for clean energy solutions. The visuals communicate the complex issue of climate chanGE in an easily digestible manner, emphasizing the urgency for action. It concludes with a call to action, encouraging viewers to learn more about GE's vision for the future of energy.

77. Litum

Litum is a company that provides real-time location tracking solutions, helping businesses optimize their operations, increase efficiency, and reduce costs. This video is designed to introduce the company and its mission to transform the future of business.

Video Design - This Small Business Storytelling Video uses bright and vibrant colors with a playful and futuristic tone. The graphic design features flat, cartoon-like visuals with bold lines and rounded shapes. The video transitions are quick and dynamic, featuring a variety of zoom-ins and animated elements that add to the engaging nature of the video.

The video design effectively communicates the objective, highlighting the company's focus on innovation and technology. The animation style is lively and upbeat, reflecting the company's optimistic outlook and commitment to helping businesses achieve success. Litum's core message of providing the tools and resources necessary for business growth is clearly conveyed through the engaging and visually appealing video.

78. Deloitte

This video showcases the future of personal mobility, highlighting how breakthroughs in self-driving cars are transforming the way we travel from point A to point B. This shift is creating a new ecosystem of personal mobility that will impact various industries beyond just automakers. This video is a good example of a Small Business Storytelling Video, effectively communicating a compelling narrative about the future of transportation and its impact on various business sectors.

The video effectively uses a clean and modern design aesthetic to illustrate the concept of a new ecosystem of personal mobility. The minimalist, flat design style, with its vibrant color palette, allows viewers to easily grasp the complex ideas being presented. The use of simple, geometric shapes for buildings and vehicles further emphasizes the futuristic and technologically advanced nature of the emerging environment. This video excels in visual storytelling, using motion graphics to depict complex concepts in an engaging and easy-to-understand manner.

By combining clear visuals with concise messaging, the video successfully conveys the transformative potential of this new era of personal mobility. The design choices effectively highlight the key message, making it an engaging and informative video. This video serves as a 3D Product Benefit Video Example, showcasing the advantages and potential benefits of self-driving cars and their impact on personal mobility. It effectively utilizes 3D animation and motion graphics to bring the concept to life.

79. Atlas Copco

This video is designed to promote Atlas Copco and their solutions for sustainable manufacturing, focusing on climate change and the growing need for environmentally friendly practices.

Video Design - This Small Business Storytelling Video uses striking visuals and animations to evoke a sense of urgency around the issue of climate change. The opening scenes depict a burning Earth, emphasizing the seriousness of the situation. The later shots, with blue lights emerging from a black surface, symbolizing the hope of change.

This powerful imagery effectively conveys Atlas Copco's commitment to sustainable manufacturing and highlights the crucial role the company plays in driving positive change. The video uses a straightforward and informative tone, appealing to a diverse audience. This approach successfully emphasizes the importance of sustainable practices, particularly in manufacturing, and the impact these practices have on the environment. The graphic design is high quality, with 3D animations and dynamic visuals to bring the story to life, making it engaging and impactful.

80. Quantiphi

Quantiphi is a leading Amazon Web Services (AWS) partner specializing in machine learning, data analytics, and cloud migration solutions. They help businesses solve complex problems and achieve quantifiable results quickly. This is a good example of a **Small Business Storytelling Video**.

The video effectively uses a clean and modern design style to convey its message. The use of bold typography, icons, and a dark color palette creates a professional and engaging look. The animation is smooth and visually appealing, with subtle transitions that keep the viewer engaged. A **3D Product Assembly Video Example** would also benefit from these design principles.

The video also incorporates data visualizations, such as charts and graphs, to illustrate the company's capabilities and expertise in data analytics and machine learning. Overall, the video's design style effectively complements the message and highlights Quantiphi's expertise in AWS cloud services, machine learning, data analytics, and migration solutions. The combination of clear visuals, concise messaging, and a professional design creates a compelling video that effectively showcases the company's value proposition.

81. Healthe

Healthe is a company that provides lighting solutions for various purposes. This video is designed to highlight their work on a project that helped illuminate villages, rescue wildlife, and grow food at the South Pole.

Video Design - This Small Business Storytelling Video uses animation to depict Healthe's work, starting with astronauts, and then showing the solution implemented on Earth. The video is captivating and uses simple, yet beautiful graphics. The quality of the graphics is impressive and draws the viewer into the story of the solution Healthe provides. The visual elements are vibrant, and they are used effectively to highlight the success of their lighting solution.

The visual style of the video is able to communicate the objective clearly. The animation style is fun and engaging, and the narrative of the video portrays Healthe's solution as a way to solve real-world problems. The tone of the video is positive and optimistic, and it leaves the viewer with a sense of hope for the future.

82. Justice

Justice is a non-profit news website that focuses on international justice, transitional justice, and conflict resolution. The video is designed to introduce viewers to the website's mission and content.

Video Design - The video employs a minimalistic style with a focus on illustrations and animation to convey its message. A simple color palette of black, white, and grey is used, with pops of color used sparingly. The video utilizes a combination of simple shapes and lines to illustrate complex concepts, such as the concept of rebuilding after conflict and the role of truth and justice. This style of design is engaging, yet it avoids overwhelming viewers with complex visuals, making it a successful Small Business Storytelling Video.

The use of animation helps to explain the complex concepts presented in the video, and the overall tone of the video is serious and informative, yet it remains engaging and accessible to a general audience. The visuals effectively communicate the importance of truth and reconciliation in overcoming violence and injustice, which is Justice's mission.

83. WOOD

WOOD is a company focused on creating innovative solutions for the property management industry. This particular video is designed to showcase the ways their software platform can help property managers attract renters, deliver exceptional digital experiences, and streamline operations.

Video Design - This Small Business Storytelling Video starts with a vibrant, colorful theme, employing bold typography for the words "live," "work," and "play." These simple yet impactful visuals represent the lifestyle that WOOD's solutions facilitate. The video uses simple animations and bright colors, creating a clean, engaging, and easy-to-understand narrative that highlights how WOOD's technology empowers better resident experiences and improves business efficiency.

The graphic style throughout the video uses simple and stylized imagery with an emphasis on bright colors and flat design. This helps the video to feel modern and approachable, which is crucial when attracting a target audience of property managers who are looking for cutting-edge solutions. Through the use of illustrative elements and simple animations, the video effectively communicates the ease of use, the efficiency gains, and the overall positive impact of WOOD's platform. The video's tone is optimistic and forward-thinking, showcasing WOOD's commitment to empowering businesses and their belief that efficient and accessible data is crucial for success. The video concludes by emphasizing the benefits of using WOOD's solutions, such as increased efficiency and better resident experiences, making it a strong call to action for potential customers.

84. NFCForum

Nfc or near field communication is a secure touchless technology that is in almost everything. Nfc allows you to pay for things and much more- check it out. All it takes is a tap!

The video uses a clean and modern design style with bold colors and simple graphics to explain the benefits of nfc technology. The use of bright colors and simple shapes helps to create a visually appealing and engaging experience for the viewer. The video also uses a combination of text and animation to explain how nfc works and how it can be used to make payments and other transactions.

This is a great example of a Small Business Storytelling Video that effectively communicates the value proposition of a technology. By using simple visuals and clear messaging, the video makes it easy for viewers to understand how nfc can benefit them. This type of explainer video is essential for businesses that are looking to educate their customers about new technologies.

85. Advanta

Advanta is a company that helps make big dreams come true. The video is designed to communicate how Advanta can help organizations transform and succeed.

Video Design - The video utilizes a black and white color palette and graphic elements, such as lines, arrows, and circles, to create a bold visual style. The Small Business Storytelling Video uses animated graphics and text overlays to convey its message. The video features a strong call to action that encourages viewers to visit their website.

The black and white visuals create a sense of contrast and highlight the key elements of the video. The use of geometric shapes adds visual interest and helps to create a sense of movement. The video is short, impactful, and uses clean graphics to communicate the message in a simple, engaging way. The tone is aspirational, and it appeals to a broad audience that wants to transform their organization. The video effectively communicates its objectives and highlights the Value Proposition of Advanta by leveraging the power of visuals and a clear narrative.

86. PerkinElmer

PerkinElmer has consistently pushed the boundaries of science for 85 years. This video is designed to showcase their commitment to scientific progress and how they help customers measure, quantify, detect, and report their findings.

Video Design - The video is a compelling "Small Business Storytelling Video" that takes viewers on a journey through PerkinElmer's history, showcasing their groundbreaking scientific advancements. The video employs a combination of historical footage, modern visuals, and engaging graphics to illustrate the impact of their work. A clean, professional design with the use of animation and archival footage gives it a nostalgic feel.

This video's visual style emphasizes progress and innovation by blending historical black and white footage with modern, vibrant imagery of the company's cutting-edge technology. The use of animated graphics illustrates the advancement of their products and solutions, ultimately highlighting the company's dedication to improving human understanding and achieving scientific outcomes. The video's tone is both inspiring and informative, effectively communicating the company's scientific mission and its unwavering commitment to a brighter future.

87. U

Integrated Marketing Solutions (U) is a company that provides solutions for connecting with customers using personalized communication across multiple media channels. The video is designed to showcase how U helps businesses overcome the challenges of digital marketing automation.

Video Design - This Small Business Storytelling Video highlights the challenges of marketing automation. The video opens with a simple illustration of a city, with a person smiling and with arms folded, highlighting the importance of communication. The animation moves to a phone holding a conversational chat screen, conveying the idea of personalized marketing.
The video incorporates a circuit board graphic, that shows the interconnectedness of marketing and automation, signifying the complex challenges. This creates a visual analogy for the interconnectedness of the modern marketing landscape, and how U can help navigate its complexity.

The graphic style of the video is bold and simple, with line drawings and minimal color. This minimalist approach focuses the viewer's attention on the key message. The use of animation helps to make the video engaging and easy to understand, and the overall tone is optimistic and confident.
The video's narrative emphasizes how U can help companies build relationships with customers through personalized communication. The video is able to communicate this message effectively, showcasing that U provides a solution to the challenges of marketing in a fast-paced digital environment.

88. CEVA

CEVA is a company that provides solutions for the e-commerce and omnichannel world. The video is designed to introduce their solutions and showcase their expertise in the e-commerce space.

Video Design - This Small Business Storytelling Video utilizes simple flat design with clean lines. The video is visually engaging with bright colors that stand out on a white background. The animation is subtle and helps move the viewer's eye across the screen. CEVA uses visual imagery that ties directly to their product: building an e-commerce team using the right talent. The animation effectively depicts the process of searching for and hiring skilled e-commerce personnel.

The visual design of the video effectively communicates the objective, which is to demonstrate how CEVA can help e-commerce businesses find and secure the right tech talent. The overall tone of the video is professional and confident, reflecting the company's expertise in the e-commerce industry. CEVA uses a clear and concise visual narrative that highlights their solutions and drives viewers to their website for more information.

89. Geely Small Business Storytelling Video

Geely is a Chinese automotive company that celebrates the contributions of women in the workplace, showcasing them as leaders, trendsetters, and cornerstones of growth. The video is designed to inspire viewers and highlight women's significant role in Geely's success.

Video Design - The video uses a vibrant, colorful visual design, reminiscent of a children's book illustration style. This visual style is distinct and memorable, making it an effective Small Business Storytelling Video. The animation is simple yet impactful, featuring bold geometric shapes and contrasting color palettes to emphasize the various aspects of a woman's work at Geely. It depicts women working in diverse departments, showcasing their active roles in the company's success.

The video, through the use of vibrant colors and a cheerful tone, emphasizes women's role in driving innovation and success at Geely. The video's narrative conveys the importance of empowering women, showcasing them as crucial contributors to the company's success. The visuals are playful and engaging, drawing the viewer into the world of Geely, and reflecting a positive and uplifting message about women's role in the workplace.

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Key Takeaways

Storytelling for Business

customer onboarding can be significantly enhanced through the strategic use of storytelling. Instead of overwhelming new customers with technical information, businesses can craft narratives that showcase the value and benefits of their product or service in a relatable way. For example, a software company could create a video series featuring a fictional small business owner who struggles with a specific problem and finds a solution through the software. This approach not only simplifies complex concepts but also fosters an emotional connection, making the onboarding process more engaging and memorable. By demonstrating empathy and understanding through storytelling, businesses can transform onboarding from a tedious task into an exciting journey of discovery and success. (14words)

Businesses often encounter several challenges when implementing a storytelling strategy. One major hurdle is finding the sweet spot between authentic storytelling and overt brand promotion. Narratives that feel like thinly veiled sales pitches can alienate audiences. Another challenge is maintaining consistency across all communication channels. The brand's story should be seamlessly integrated into website copy, social media posts, customer service interactions, and marketing materials. Finally, measuring the effectiveness of storytelling can be complex. While metrics like website traffic and social media engagement provide some insights, gauging the emotional impact and influence on customer behavior requires more nuanced approaches, such as sentiment analysis and customer surveys. (14words)

Airbnb's "Belong Anywhere" campaign exemplifies successful business storytelling. By showcasing real stories of travelers connecting with local cultures and communities, Airbnb fostered a sense of belonging and adventure, resonating deeply with their target audience. This campaign went beyond promoting accommodations; it tapped into the emotional desire for human connection and exploration, solidifying Airbnb's position as a facilitator of unique and meaningful travel experiences. Another powerful example is Patagonia's "Don't Buy This Jacket" campaign, which challenged consumerism and promoted environmental responsibility. By highlighting the environmental impact of clothing production, Patagonia demonstrated its commitment to sustainability, building trust and loyalty among environmentally conscious consumers. (13words)

Storytelling can be a powerful tool for addressing objections during sales calls. Instead of directly rebutting a prospect's concern, a skilled salesperson can share a relatable anecdote about a previous customer who had similar reservations but ultimately achieved positive outcomes using the product or service. For instance, if a prospect expresses skepticism about the effectiveness of a new software solution, the salesperson could share a story about a client who initially had similar doubts but experienced significant productivity gains after implementing the software. By showcasing real-world examples of success, storytelling builds credibility and demonstrates the Value Proposition in a more persuasive and engaging manner. (12words)

When customers encounter technical difficulties, they often feel frustrated and vulnerable. Businesses can leverage storytelling to de-escalate these situations and build rapport. Instead of resorting to technical jargon or scripted responses, customer service representatives can share a brief, relatable story about a time when they or a colleague faced a similar technical issue and successfully resolved it. This approach humanizes the experience, acknowledging the customer's frustration and demonstrating empathy. By conveying that they are not alone in facing such challenges, businesses can transform a potentially negative interaction into an opportunity to strengthen customer relationships and build trust. (11words)

Creating accessible storytelling videos is essential for inclusivity. Always include closed captions or subtitles for individuals with hearing impairments. Use a clear and visually uncluttered style, avoiding rapid cuts or flashing lights that could trigger seizures or sensory overload. Opt for background music that complements the video without being overly loud or distracting, ensuring it doesn't interfere with dialogue comprehension. Optimize videos for screen readers, enabling visually impaired users to access the content through audio descriptions. By incorporating these accessibility features, businesses can ensure their storytelling videos are enjoyable and informative for everyone, regardless of their abilities. (11words)

Storytelling can be a powerful tool for building a strong sense of community within a company. Sharing stories about the organization's history, its founding principles, and the individuals who contributed to its success can instill a sense of shared purpose and pride among employees. Encourage employees to share their own stories, whether it's about overcoming a challenging project, collaborating effectively as a team, or going the extra mile to help a customer. These personal anecdotes humanize the workplace and foster a culture of connection and mutual respect. By creating platforms for storytelling, such as internal newsletters, company-wide meetings, or online forums, businesses can cultivate a more engaged and cohesive workforce. (12words)

To establish thought leadership, businesses can leverage storytelling to share their unique insights and perspectives on industry trends and challenges. Instead of simply presenting data and statistics, craft narratives that showcase your company's expertise and innovative solutions. For example, create case studies that detail how your products or services have helped clients overcome specific obstacles. Publish blog posts or articles that offer insightful analysis of industry developments and provide actionable advice. By consistently sharing valuable content through compelling narratives, businesses can demonstrate their deep understanding of the industry and position themselves as trusted advisors and thought leaders. (11words)

Short-form video platforms require a concise and impactful storytelling approach. Hook viewers within the first few seconds using visually arresting imagery, a catchy sound effect, or a compelling Focus on a single, clear narrative thread to avoid overwhelming viewers with too much information. Utilize text overlays, captions, and trending audio to enhance engagement and accessibility. Incorporate a strong call to action, encouraging viewers to like, comment, share, or visit your website. By understanding the nuances of these platforms and crafting visually engaging stories with a clear message, businesses can effectively connect with their target audience and build brand awareness. (11words)

Storytelling can be instrumental in generating buzz and anticipation for a new product launch. Instead of simply listing features and specifications, create a narrative that highlights the problem the product solves and the positive impact it will have on customers' lives. Tease the launch with behind-the-scenes glimpses of the product development process, showcasing the passion and dedication of the team involved. Release a series of short videos or social media posts that hint at the product's capabilities without revealing everything at once. By building a sense of mystery and anticipation through storytelling, businesses can create a powerful emotional connection with their audience and drive excitement for the upcoming launch. (1words)

Simplifying complex technical concepts can be achieved through the effective use of storytelling. Instead of relying on technical jargon or dense explanations, businesses can create narratives that illustrate the core functionality of a product or service in a relatable way. For example, a cybersecurity company could explain the importance of data encryption by telling a story about a fictional character who experiences the consequences of a data breach. By using metaphors, analogies, and real-world examples, businesses can make even the most intricate technical concepts accessible and engaging for a wider audience. Visual aids, such as animations or explainer videos, can further enhance understanding and retention. (11words)

When seeking investment, businesses can leverage storytelling to build trust and credibility with potential investors. Instead of simply presenting financial projections and market analysis, craft a compelling narrative that showcases the company's vision, mission, and the problem it aims to solve. Share the story of the company's founding, highlighting the passion and expertise of the team. Include testimonials from satisfied customers or early adopters to demonstrate the value proposition and market traction. By weaving a compelling narrative that resonates with investors' values and aspirations, businesses can establish a strong emotional connection and increase the likelihood of securing funding. (11words)

Storytelling can transform brand experiences from transactional to memorable and engaging. By weaving narratives into every customer touchpoint, businesses can create a cohesive and emotionally resonant brand identity. Share the story behind the brand's creation, highlighting its values and mission. Use storytelling in product descriptions, marketing materials, and social media content to connect with customers on a deeper level. Encourage customers to share their own stories about their experiences with the brand, fostering a sense of community and advocacy. By creating a rich tapestry of interconnected stories, businesses can cultivate a loyal customer base and build a brand that resonates deeply with its target audience. (11words)

Storytelling can be a powerful tool for promoting diversity and inclusion within organizations. By sharing the stories of employees from diverse backgrounds, businesses can foster a culture of empathy and understanding. Create platforms for employees to share their personal experiences, highlighting the challenges they have overcome and the unique perspectives they bring to the workplace. Showcase the contributions of diverse employees in company newsletters, internal communications, and external marketing materials. By celebrating the richness and diversity of its workforce through storytelling, businesses can create a more inclusive and equitable environment for all. (1words)

Businesses can leverage storytelling to educate customers about sustainability and environmental responsibility in a compelling and impactful way. Instead of simply listing eco-friendly practices, create narratives that showcase the positive impact of sustainable choices on the environment and communities. Share stories about the origins of sustainable materials, the benefits of reducing waste, or the efforts being made to conserve natural resources. Use visuals, such as videos or infographics, to illustrate the environmental consequences of unsustainable practices and the positive changes that can be achieved through conscious consumption. By weaving sustainability into engaging narratives, businesses can inspire customers to make more environmentally responsible choices. (11words)

Imagine your customer's journey as a captivating novel. Storytelling helps you write that novel, ensuring each chapter (touchpoint) flows seamlessly into the next. Start by introducing your brand's origin story – your "why" – on your website and social media. As customers move down the funnel, tailor your stories to address their specific needs. Share customer testimonials – like mini-success stories – to build trust. Finally, conclude with a compelling call to action that encourages purchase, like a satisfying book ending. By crafting a consistent narrative, you'll guide customers towards a happy ending: conversion and brand loyalty.

Remember the frenzy around limited-edition sneakers? That's the power of urgency. Storytelling can ignite that same FOMO (fear of missing out). Use a ticking clock in your videos – literally or metaphorically – to highlight a deadline. Share stories of customers who benefited from acting fast. Emphasize the scarcity of your product or the exclusivity of your offer. By weaving urgency into your narratives, you can motivate viewers to seize the moment and click that "Buy Now" button before it's too late.

Mistakes happen. But how you respond defines your brand. When rebuilding trust, honesty is your best storytelling tool. Create a video featuring your CEO sincerely apologizing for past shortcomings. Share stories of how you've improved your product or service based on customer feedback. Highlight positive reviews from customers who initially had negative experiences. By demonstrating transparency and a commitment to change, you can rewrite your brand's story and win back customer confidence.

The world is a vibrant tapestry of cultures. Your storytelling should reflect that. Before crafting your narrative, research your target audience's values and beliefs. Collaborate with storytellers from diverse backgrounds to ensure authenticity. Use visuals and music that resonate with specific cultural groups. For example, a global brand might create different versions of a video ad featuring local languages and customs. By embracing cultural nuances, you can create stories that connect with audiences on a deeper level.

Think of your brand's core values as the North Star guiding your global narrative. These values should be the foundation of every story you tell, regardless of the audience. However, the way you tell the story can adapt to local cultures. Translate your website content accurately. Use imagery and metaphors that resonate in different regions. Partner with local influencers to share your brand's story in a culturally relevant way. By finding the balance between global consistency and local adaptation, you can create a brand narrative that resonates worldwide.

First impressions matter. Instead of bombarding new customers with product manuals, welcome them with engaging stories. Create a video series showcasing the "aha!" moments your product provides. Share customer testimonials about how your brand solved their problems. Offer a behind-the-scenes look at your company culture. By weaving storytelling into your onboarding process, you can transform new customers into enthusiastic brand advocates.

Limited-time offers are like flash sales – they create a buzz and encourage immediate action. Use storytelling to amplify that excitement. Create a video highlighting the incredible value customers will miss if they don't act fast. Showcase testimonials from customers who snagged the deal and are thrilled. Use a countdown timer on your website and social media to create a visual reminder of the deadline. By combining storytelling with a sense of urgency, you can drive conversions and make your limited-time offers a resounding success.

I'm Orko Roy, a video producer with a passion for crafting compelling stories that connect. For the past 7 years, I've been part of the Advids team, where I've honed my skills in video content planning, creation, and strategy. From concept to completion, I've worked closely with a diverse range of startups and enterprises, helping them achieve their communication goals through impactful video content.

Whether it's a product launch, an educational explainer, or a brand story, I love collaborating to create videos that resonate with audiences and drive results.

My approach is collaborative and results-driven, always focused on delivering high-quality video solutions that help businesses thrive. Let's connect and see how I can help bring your vision to life!