Compelling Company Explainer Videos To Boost Brand Awareness

Lights, camera, ROI! Drowning in a sea of digital noise? You're not alone. Most marketing campaigns feel like shouting into the void, but there's a secret weapon, a proven game-changer: the company explainer video. It's like the old saying goes, "A picture is worth a thousand words," and a video? Well, do the math. 87% of video marketers report a solid return on investment, and that's where the often-overlooked power of explainer videos comes in. They're the silent workhorses of the marketing world, ready to boost your brand.

• Videos are 50% more likely to appear on the first page of search engine results.
• 66% of Video Ads are Less than 30 Seconds.
• Companies are increasing their video budgets by 25% year over year.

These stats reveal a powerful trend: short, engaging videos are dominating the digital landscape. Company explainer videos offer a concise, compelling way to capture attention and communicate value, boosting search visibility and maximizing ROI. Let's dive in and explore 30 Inspiring Company Explainer Video examples to unlock actionable insights and ignite your video marketing strategy.

1. Cabot Corporate Explainer Video - Showcase innovative solutions

Cabot is a company that creates advanced materials that improve daily life and enable a more sustainable future. The video is designed to showcase how Cabot's materials are used to create products that people use every day.

Video Design - This Company Explainer Video uses bright colors, smooth transitions, and a fast-paced editing style to engage viewers. The video features a variety of shots, from close-ups of products to wide shots of landscapes, to emphasize the impact of Cabot's materials.

The video effectively communicates Cabot's purpose by showing how its materials are used in everyday life, creating a positive and optimistic tone. The visual style of the video highlights the benefits of Cabot's products, making them relatable and showcasing how they improve people's lives. The bright colors and upbeat music add to the positive message, conveying a sense of progress and innovation.

2. MSD Careers 3D Animated Company Video

PRO BTP Groupe's Company Explainer Video is a masterclass in concise communication. Within a minute, viewers are taken on a journey through the company's expanded healthcare world, seamlessly transitioning from the big-picture benefits to specific offerings. This approach avoids information overload, instead focusing on creating a clear and positive impression.

The clever use of visual metaphors, such as a giant tooth symbolizing dental care, strengthens the message. This clever approach, combined with dynamic camera angles and a lively soundtrack, keeps viewers hooked and reinforces the brand's promise of accessible and comprehensive health coverage.

3. Deloitte Animated Company Story Video

This vibrant Company Explainer Video presents a compelling vision of Deloitte's approach to crafting smart cities. Through a compelling narrative and captivating 2D animation, the video effortlessly guides viewers through the advantages of integrated urban solutions. The focus on resident engagement and enhanced user experience truly shines.

The strategic use of UI mockups and data visualizations paints a clear picture of the smart city ecosystem in action, fostering a sense of both innovation and practicality. The dynamic pace, combined with the seamless integration of sound effects and upbeat music, creates a truly immersive and memorable experience that lingers in the mind long after viewing.

4. CEVA 2D Company Explainer Video - Build brand awareness subtly

Upwork's Company Explainer Video cleverly captures the essence of its platform through its crisp visuals and dynamic animations. The color palette of teal, green, and light blue evokes a sense of trust and innovation, perfectly aligning with Upwork's brand identity. The minimalist design approach keeps the focus on the core message, ensuring the viewer easily grasps the platform's value.

The strategic use of real-life professional profiles further strengthens Upwork's credibility and establishes trust with potential clients. The video's effectiveness lies in its ability to seamlessly blend form and function, offering an inspiring example of impactful visual storytelling. It successfully positions Upwork as the solution for building dynamic remote teams in today's ever-evolving tech landscape.

5. Litum Minimal Company Explainer Video

Litum's Company Explainer Video seamlessly weaves together a narrative of technological innovation with a captivating visual style. From the initial scenes depicting Mars exploration to the animation of the Litum logo blossoming, the video grabs attention.

The video strategically presents the company's focus on location tracking solutions through animated sequences showcasing diverse work environments. The clean UI design further enhances Litum's image as a modern, efficient, and reliable partner for businesses seeking to optimize their operations.

6. WalkMe Creative Company Explainer Video

WalkMe is a digital adoption platform that makes it easier to use any software. This video is designed to introduce the company and its promise of making work easier and more productive.

Video Design - This Company Explainer Video uses a clean, modern style with a focus on vibrant colors and bold fonts. The graphics are high quality, and the use of animated elements keeps the viewer engaged. The abstract design style using glowing orbs and an abstract space background, gives a sense of urgency and movement.

The video effectively communicates WalkMe's objective by showing how the platform can help users overcome the challenges of navigating complex software. The use of a fast-paced narrative and vibrant graphics creates an upbeat tone that emphasizes the benefits of using WalkMe.

7. Excella Animated Company Explainer Video

Excella helps organizations harness the power of technology to prepare for tomorrow. This video is designed to showcase how Excella can help businesses thrive by confidently navigating the ever-evolving technological landscape.

Video Design - This Company Explainer Video uses bold, minimalist design, incorporating isometric 3D graphics and a bright color palette. This modern aesthetic is paired with simple, engaging animations, creating a visually appealing and informative experience. The video features clear, concise messaging accompanied by relevant graphics that illustrate the complexities of technology while emphasizing Excella's solutions.

The visual style of the video effectively communicates the objective of confidently navigating technology. The video's bright color palette and simple animations create a positive and optimistic tone, highlighting Excella's ability to help businesses navigate the challenges of an ever-evolving technological landscape. This reinforces the message of moving forward with technology, setting the stage for a brighter future.

8. PGE

PGE is a company that provides energy to homes and businesses. This video is designed to educate consumers about how their energy usage impacts the type of energy sources used.

Video Design - This video is a Company Explainer Video that uses a simple, clean style. It features 3D graphics that represent different places where energy is used, such as homes, businesses and the streets. The video uses clean, colorful graphics that are designed to be easy to understand. They also incorporate basic animated elements like the hands of a clock and a bar graph to show how energy usage changes throughout the day.

The video explains the concept of energy spikes that occur when everyone uses energy at the same time, particularly during hot or cold days. The visual design of the video effectively communicates the message. The graphic of the house with a glowing interior and a rising bar graph visually represent the peak energy usage. By using a clean style and clear visuals, the video encourages viewers to make small changes to reduce their energy usage, ultimately helping PGE rely more on renewable energy sources. The tone of the video is informative and positive, encouraging viewers to be conscious of their energy use without being preachy.

9. U Visual Company Explainer Video - Showcase service capabilities

Integrated Marketing Solutions (U) is a company that helps brands connect with their customers using personalized communication across different media channels. The video is designed to highlight the importance of personalized marketing and how U can help brands achieve it.

Video Design - The video uses a Company Explainer Video style to explain the complexities of marketing automation. The visual style is minimalist with a focus on lines and circles. The use of color is limited, with a primary focus on black and white. The video uses simple graphics and a straightforward narrative to make its point. This style makes the video easy to understand and engaging for a variety of audiences.

The visual design of the video is designed to communicate the need for a solution that makes personalized marketing simpler. The video uses a simple narrative, focusing on the benefits of personalized marketing and the challenges brands face when attempting to achieve it. This narrative drives home the need for a solution. The video's tone is professional and upbeat, which reinforces the message that U can help brands achieve their marketing goals.

10. Acuity

Acuity provides transformative benefits to its clients, empowering them to do more with less. This video is designed to communicate the need for businesses to evolve and transform in a rapidly changing world.

Video Design - The video is a clean and modern 3D Product Differentiation Video. It features bold, bright colors and simple line drawings, making it easily understandable and engaging. The brand logo is designed with the infinity symbol, reflecting their commitment to growth, quality, and innovation.

The animated graphics and simple, effective storytelling in the video are able to drive the key takeaway for the viewer, which is that Acuity can help businesses become future ready. The tone of the video is optimistic, confident, and inspiring, highlighting the positive impact that Acuity can have on its clients.

11. Boyd Company Overview Video

Boyd specializes in medical adhesive tapes and other wearable solutions. This video is a powerful tool for showcasing their expertise and capabilities in this sector. It's a 3D Product Differentiation Video that uses clean and minimalistic design to highlight the product and its applications.

Video Design - The use of animation, product shots, and simple graphics makes the information easily digestible. The graphics are rendered with high quality, and the animations are smooth. The clear, concise visuals used for each section of the video make it an excellent 3D Product Differentiation Video.

The use of animation and simple graphics allows Boyd to quickly convey the benefits of their medical wearables to viewers. The visuals effectively illustrate how these solutions can help patients, clinicians, and researchers. The overall tone of the video is professional and informative, highlighting the company's ability to deliver innovative and reliable products.

12. National Grid ESO

National Grid ESO is a company that focuses on digital transformation. The video is designed to educate viewers about the importance of data storage as it relates to the growing trend of smart vehicles, particularly as they become more advanced with the ability to perform semi-autonomous tasks.

Video Design - This video is a great example of a Company Explainer Video that uses animation to drive the point home. The use of bright colors, clean lines, and simple shapes creates an easy-to-understand visual style that complements the technical subject matter. The animation in the video is a mix of smooth transitions and dynamic changes that hold the viewer's attention while illustrating the key concepts. The use of bold graphics, including the representation of a car connected to data-related icons, clearly communicates the dependence of these modern vehicles on robust data storage solutions.

The video's visual style clearly communicates the objective of the video. The use of a sleek, high-tech design reinforces the concept of digital transformation within the transportation industry, setting a professional and future-focused tone. The video successfully captures the attention of the audience and makes the complex concept of data storage in a connected car context both relatable and engaging.

13. Mavenir

This video is a powerful 3D Product Differentiation Video, designed to introduce the brand, its global reach, and technology to a wider audience. The video uses dynamic graphic design, a neon style, and a combination of 3D elements with motion graphics.

Video Design - The video uses a consistent color palette of blue, purple, and black, to give it a tech-forward, futuristic look. The video focuses on showcasing the global nature of the network, using a dynamic world map with network connections.

This video is an effective 3D Product Differentiation Video for showcasing a tech-driven global network. The dynamic visuals highlight the speed and efficiency of the technology. The high-quality graphics create a sense of confidence and expertise, which is also reflected in the tone of the video. The use of simple, concise messaging reinforces the brand's commitment to cutting-edge technology.

14. Digital Marketing Institute

Digital Marketing Institute is a global standard in digital marketing certification. The video is designed to illustrate the complexities of the education industry, and how the Institute can help educational institutions navigate this maze.

Video Design - The video uses bold, contrasting colors and simplistic 3D shapes, creating an engaging visual style for a straightforward and clear delivery of information. These visual choices contribute to an engaging and informative experience for the viewer.

The video utilizes the maze metaphor to represent the challenges that educational institutions face in today's digital world. The bright, vibrant, contrasting colors and bold 3D shapes contribute to the video's engaging and upbeat tone, and its straightforward narrative. The simple visual style helps to communicate the core value proposition of the Institute. The video's use of motion and animations is subtle, contributing to a positive and engaging visual experience. This video effectively conveys the message that the Institute is a valuable resource for education institutions looking to thrive in a digital world.

15. PerkinElmer

PerkinElmer has consistently pushed the boundaries of science, helping customers to measure, quantify, detect, and report. This video is designed to showcase the company's commitment to innovation and its impact on scientific advancement.

Video Design - The video style is a classic App Feature Explainer Video, with a mix of archival footage and modern animation. The use of black and white visuals, provides a sense of nostalgia and highlights PerkinElmer's rich history. The modern animation, coupled with the dynamic transitions, brings the video to life and makes it visually appealing, effectively communicating its message.

The visual design of the video conveys the objective of PerkinElmer's dedication to science. The use of historical footage, combined with modern visuals, creates a dynamic and compelling narrative that showcases how PerkinElmer's innovations have evolved through the years. The tone of the video is one of excitement and innovation, emphasizing the company's role in shaping the future of scientific exploration.

16. MEDHOST

MEDHOST is a company providing support to healthcare facilities, enabling them to deliver exceptional care. This video is designed to highlight the importance of MEDHOST's role in the healthcare industry.

Video Design - The video employs a vibrant color palette, incorporating bright blues and reds, to create an engaging and captivating Company Overview Explainer Video. The animation style is whimsical and engaging, featuring 3D cartoon characters that bring a lighthearted and relatable touch to the healthcare setting. The animation style is simplified and uses simple 3D shapes with smooth transitions, emphasizing the company's message of providing support to healthcare facilities.

The video's visual design effectively communicates the objective, emphasizing the importance of support for healthcare professionals. By portraying the challenges healthcare professionals face, such as saving patients and dealing with complex paperwork, the video highlights the value of MEDHOST's solutions, making the message relatable and impactful. The tone of the video is positive and reassuring, conveying a sense of confidence in MEDHOST's ability to empower healthcare facilities to deliver exceptional care.

17. ExxonMobil

ExxonMobil is a global energy company that focuses on finding and producing energy. This video is designed to showcase how ExxonMobil is contributing to the development of a more reliable and sustainable energy future.

Video Design - This video uses a minimalist design style with a dark background and bright colors to highlight the key information. The use of animated graphics, like the purple sphere and moving orange lines, makes this a Business Launch Explainer Video. These graphics represent the growing concern about cyberattacks and the need for a solution.

The visual style is engaging and easily grabs the viewer's attention, driving them to learn more about ExxonMobil's solutions for cybersecurity. The video uses a positive tone, showcasing the company's expertise in cybersecurity and its commitment to protecting customers from cyberattacks. The simplicity of the graphics and narrative make it easy for audiences to understand the topic, increasing their engagement.

18. Comarch

Comarch provides telecommunication solutions that help telcos build a sustainable network. This video is designed to highlight the need for sustainable energy consumption and showcase how Comarch's solutions can help achieve this goal.

Video Design - The video features a stylized design with a sleek and modern aesthetic. It uses bright, vibrant colors, simple shapes, and dynamic camera movements to capture attention and deliver information in an engaging manner. The use of glowing lights, animated elements, and a central character gives it an Onboarding Explainer Video style, ideal for creating an introductory overview of the company and its offerings.

The visual style of the video helps to effectively communicate the message of sustainable energy consumption for a better planet. The blue and white color palette, coupled with the sleek, futuristic animations, creates a sense of progress and innovation, highlighting the positive impact Comarch solutions will have. The calm and confident tone of the video helps to convey a message of trust and reliability to viewers.

19. Calendly

Calendly simplifies scheduling for individuals and businesses. This video is designed to introduce the rebranded Calendly and its features.

Video Design - The video uses a 3D Product Differentiation Video style with bright colors and graphic design elements. The animated illustrations used are colorful and diverse, representing a modern and vibrant brand. A variety of shapes and geometric patterns are used in the video, these patterns are fluid and constantly evolving, echoing the concept of constant change and growth.

The graphic design and animation style effectively communicate Calendly's ability to help businesses find the right influencers and build relationships with them. The overall tone of the video is fun, positive and energetic, it shows how Calendly helps businesses take advantage of influencer marketing and maximize their marketing ROI, showcasing the value that Calendly can provide to its users.

20. MCL

MCL is a restaurant and bakery that prides itself on making everything fresh, homemade, and delicious. This video is designed to show customers that the food at MCL is prepared with care and attention, just like food made at home.

Video Design - The video features a charming and whimsical Explainer Video style, with bright colors, simple shapes, and a lighthearted tone. The use of bold outlines and rounded corners provides a friendly and inviting feel, while the animation is fluid and engaging.

The animated style of the video is effective at communicating the key message: MCL's food is made with care and attention to detail. The warm colors, gentle movements, and focus on the food items create a feeling of warmth, comfort, and authenticity. The video's overall tone is lighthearted and playful, which helps to create an emotional connection with viewers and leaves a positive impression of the MCL brand.

21. Pinkerton

Pinkerton provides crime data that is granular, detailed, and seasonal, giving clients a competitive edge. The video is designed to highlight the advantages of using the company's solution for understanding UK crime data.

Video Design - The video effectively utilizes a Story-Driven Explainer Video to communicate the value of Pinkerton. The video begins with a visually engaging depiction of crime data, represented by flying documents. These documents then transition into a grid of data, showcasing the rigorous verification and analysis process that Pinkerton employs. This sequence effectively communicates the company's expertise and commitment to delivering accurate data.

The visual design of the video effectively drives its goal of demonstrating the benefits of using Pinkerton for understanding UK crime data. The use of animation, data visualizations, and high-quality graphics creates an engaging and informative experience. The tone of the video is professional, reassuring viewers that Pinkerton provides a reliable solution for their needs. The video highlights the company's experience, technological capabilities, and commitment to delivering accurate information, which aligns perfectly with the video's objective.

22. Justice

Justice is an organization that works to inform people about the world's most serious crimes, and the video is designed to raise awareness and explain how Justice can play a part in the healing process.

Video Design - This Business Animation Explainer Video uses simple graphics, black silhouettes on a white background, that evoke a sense of urgency and tragedy, conveying the weight of the situations depicted. This choice of animation style contrasts starkly with the black and white graphic style, allowing the video to bring to light the topic of reconcilation. This visual design works well to highlight the issues of violence, genocide, war crimes and crimes against humanity.

The use of bold, black text coupled with the simple illustrations of people, and a focus on a specific event - a tug-of-war that represents societal forces pulling apart, helps communicate the critical need for information, Justice and reconciliation. The video emphasizes the importance of understanding and processing the past so that the victims of the past do not become the perpetrators of the future. It aims to inspire viewers to become more informed about these issues and take action.

23. Gemalto

Gemalto is a cybersecurity company that is helping to build trust in the commercial drone industry. This video is designed to highlight the importance of cybersecurity and Gemalto's role in securing the commercial drone ecosystem.

Video Design - This is a Software Product Demo Explainer Video. It uses a clean and modern design style that is intended to appeal to a professional audience. The video uses a combination of animated graphics and live footage to illustrate its points, and the overall tone is upbeat and optimistic. A blue and white color palette is used for the graphics, and a dark blue and white color palette is used for the text. The combination of these colors creates a calming and professional aesthetic that inspires trust in the audience.

The video uses graphics to illustrate the key concepts of the video, such as the importance of identifying, connecting, and securing drones. The graphics are animated and sleek, and they communicate the message of the video in a clear and concise way. The video also uses real-world footage of drones in action to illustrate the potential of this technology. The combination of these elements creates a video that is both informative and engaging, and it helps to build trust in Gemalto's ability to secure the commercial drone ecosystem. The video's overall tone is professional, but not too formal. The combination of graphics and live footage helps to keep the video engaging and interesting.

24. CRRC

CRRC is a company that provides intelligent operation and maintenance solutions for railway vehicles. The video is designed to show how this technology helps companies manage dynamic situations.

Video Design - This video is a great example of a Business Animated Explainer Video. The use of blue and white colors creates a clean and professional look, while the simple animations and flat design are easy to understand. The style is effective at engaging viewers and conveying information quickly and clearly. The video features simple animations, which are impactful, and easy to understand, without requiring any unnecessary animation style that could distract.

The visual style of the video is perfect for communicating the objective of the video. The animation is used to highlight the problem of disruptions in the supply chain, and then how CRRC's solutions can help businesses manage these disruptions. The overall tone of the video is informative and positive. The use of a clean and professional visual style communicates the benefits of CRRC's solutions and helps to build trust with viewers.

25. VoltaChem

VoltaChem is working on new technologies to help the chemical industry reduce carbon dioxide emissions and create more sustainable methods for producing chemicals and fuels. The video is designed to introduce VoltaChem's solutions and its innovations for decarbonization and recarbonization.

Video Design - The video uses simple, clean visuals to showcase its technology. The animation is done in a 3D style, with graphics that feel almost like 3D Product Differentiation Video, which makes it easy to understand. The use of a light gray background helps to ensure the bright colors of the factory, the wind turbines, and the solar panels stand out. This design style gives the video a sense of calm and professionalism, which is appropriate for the subject matter.

The video uses a minimalist style to communicate its message effectively. The clean animation and the lack of unnecessary visual noise allow viewers to focus on the key message of the video, which is to decarbonize the chemical industry. The visuals and the tone of the video are appropriate for VoltaChem's target audience, which is likely to include decision-makers in the chemical industry. The video visual style makes the information presented easily understood and engaging.

26. ENEL

ENEL Green Power, a major player in the renewable energy market, provides a clear explanation of Renewable Energy Certificates, often referred to as RECs. This video is designed to inform viewers about the nature of RECs and their role within the renewable energy market.

Video Design - The video utilizes a clean and simple animation style with 3D graphics. The clean design coupled with simplified visuals such as the 3D buildings and wind turbines is a characteristic of 3D Product Differentiation Video style. The video uses distinct colors for each element, making it easy to distinguish between RECs, renewable energy sources, and electricity users.

The animation style used, paired with the concise narrative, effectively conveys the complexity of RECs in a simple and engaging manner. By breaking down the concept of RECs into a simple visual representation, the video clearly outlines the benefits of using renewable energy sources. The clean and concise tone of the video reinforces the overall message that RECs offer a sustainable solution for a better future.

27. HORNE

HORNE is building a Wise Firm, a culture that embodies both who they are and who they aspire to be. The video is designed to showcase the foundation of this culture and explain its purpose.

Video Design - The video uses a combination of simplistic graphics and a Process Explainer Videoe video style. The visual design features clean lines and bold typography, and the animated elements are simple and engaging. The use of a gray background and blue accents creates a professional and approachable aesthetic that complements the brand's mission. The use of graphic elements and animation helps to visually illustrate the core values and principles of the Wise Firm.

The visual style of the video successfully communicates the message of strength and stability. The use of graphic elements and animations helps to visually illustrate the core values of the Wise Firm, highlighting the importance of building on a solid foundation. The video conveys a positive and optimistic tone, suggesting that with the right approach, any company can become a Wise Firm.

28. EQT

EQT is a leading global manufacturer of branded protective wellington boots. The video is designed to introduce the business and operations of EQT to potential employees, portfolio companies, business partners and shareholders.

Video Design - This Commercial Explainer Videoe video uses a combination of illustrations and animation to create a simple yet engaging presentation. The video uses minimal text and focuses on visual storytelling. The graphics are clean, modern and minimalist, and the animation is smooth and fluid. The overall tone of the video is professional yet friendly, using a bright color palette to create an uplifting and positive feel.

The use of illustrative style effectively drives the video goal by showcasing the everyday reality of the workers EQT serves. The narrative highlights the essential work done by these men and women, and the video emphasizes the role of EQT in providing them with the necessary footwear for their tasks. The tone of the video is optimistic and positive, communicating the importance of EQT's contribution to industries worldwide.

29. Advanta

Advanta helps make big dreams come true, step by step from consulting, to prototyping, solutions and implementation. The video is designed to highlight how Advanta can help organizations embrace possibilities and achieve their transformation goals.

Video Design - The video is a Software Tour Explainer Videoe video using a minimalist design style with black and white graphics, accompanied by a soothing, upbeat, yet hopeful audio background. Each text overlay has a specific font style and color, and is used to emphasize keywords, making the video easy to follow.

The video's design effectively communicates Advanta's services through an engaging visual narrative. The clear, bold text overlays combined with simple graphics showcase the power of technology and digital transformation, creating an overall positive tone. The video's focus on the future positions Advanta as a partner in helping businesses achieve their goals.

30. Healthe

Healthe is a company that focuses on providing solutions to illuminate villages, rescue wildlife, and grow food. The video is designed to introduce Healthe, showcasing the impact their solutions have on a global scale.

Video Design - The video is a Software Overview Explainer Videoe video, using a minimalist design style, focusing on clean graphics and a simplified color scheme, featuring shades of purple, white, and blue. The video opens with two astronauts floating through space, demonstrating Healthe's innovative solutions. This is followed by a quick transition to an array of simple yet vibrant imagery, showing their real-world impact on communities and the planet. The graphics, while simple, are visually engaging and effectively convey the message about Healthe's solutions.

The video's visual style successfully communicates Healthe's objective, highlighting the positive impact their solutions have across the globe. The video employs a captivating and hopeful tone, portraying a sense of optimism and a shared commitment to making a difference. Through these elements, the video effectively positions Healthe as a company dedicated to providing innovative solutions for a better future.

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How to plan and optimize Company Explainer Videos?

Goal-Oriented Approach: "Goals are the fuel in the furnace of achievement." - Brian Tracy. Advids used this philosophy for a healthcare client. By clearly defining the video's goal – to educate viewers about a new telehealth platform – we crafted a concise and impactful narrative that led to a 20% rise in platform registrations.

Actionable: Define clear, measurable goals before starting video production.

Simplicity and Clarity: "Building a product is like writing a sentence. Every extra word weakens it." - Amir Salihefendic. Advids embraced this minimalist approach for an e-commerce client. By simplifying the script and visuals in their explainer video, we reduced viewer bounce rate by 10% and increased average watch time.

Actionable: Communicate complex ideas simply and visually.

Emotionally Resonant Storytelling: "Advertising is about emotion, not facts." - Craig Davis. Advids leveraged this understanding for a non-profit client. By incorporating emotional storytelling into their explainer video, we saw a 30% increase in donations and a significant expansion of their supporter base.

Actionable: Connect with viewers on an emotional level.

Collaborative Creativity: "It's not the manager's job to prevent risks. It's the manager's job to create an environment where great things can happen." - Ed Catmull. Advids fosters this environment internally and with clients. For a gaming client, this collaborative approach resulted in a highly engaging explainer video that boosted game downloads by 25%.

Actionable: Foster open communication and collaboration.

Positioning for Impact: "Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect." - Iman Bayatra. Advids applied this principle for a food delivery service client. By clearly positioning their service as convenient and affordable in their explainer video, we helped them achieve a 18% increase in new customer acquisitions.

Actionable: Clearly position your offering in the target audience's mind.

Why Advids for Company Explainer Video?

At Advids, we create high-quality, original Company Explainer Videos that deliver exceptional results. With a blend of creative storytelling, cutting-edge technology, and a proven track record, we transform your vision into compelling animation that achieves your business goals.

Experience the Advids Advantage:

12+ Years of Proven Success: Over 3400 successful projects across various video types demonstrate our deep understanding of effective video production.
270+ Company Explainer Videos Created: We've helped numerous businesses, from startups to Fortune 500 companies, explain their products and services with engaging animated videos.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life.
Client Satisfaction Guaranteed: Over 109 five-star Google reviews reflect our dedication to excellence, creativity, and client satisfaction.

The Advids Creative Process:

Collaborative Partnership: We work closely with you from concept to completion, ensuring your vision is realized in the final animation.
Customized Company Explainer Video Solutions: We tailor each project to your brand, style, and target audience, whether you need explainer videos, character animations, or other video types.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful videos.
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action.
Cutting-Edge Company Explainer Video Technology: We use industry-leading software and techniques to create visually stunning videos with lasting impact.


Ready to unlock the potential of Company Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Company Explainer Video?

A company Explainer Video is a short, engaging video that explains a company's products, services, or mission in a clear and concise way. These videos are often used to introduce a company to potential customers, educate them about its offerings, or build brand awareness.

Company Explainer Videos are versatile and can be used in a variety of marketing contexts. They can be featured on a company's website, shared on social media, or used in email marketing campaigns. They can also be used to support sales efforts by providing potential customers with a quick and easy way to understand a company's value proposition.

What do top Company Explainer Videos have in common?

What makes Company Explainer Video effective?

A compelling Company Explainer Video is a powerful tool for engaging your audience and achieving your marketing goals. The effectiveness of these videos is driven by a combination of factors, including a clear and concise message, visually appealing graphics, and a strong call to action.

A thoughtfully designed Company Explainer Video aims to capture attention, simplify complex information, and inspire viewers to take action. The key is to create Engaging Content that resonates with your target audience and leaves a lasting impression.

How long should your Company Explainer Video be?

A successful Company Explainer Video is a concise and impactful way to communicate your message. The ideal length will vary depending on the complexity of your topic and the attention span of your target audience.

A general rule of thumb is to keep your videos short and sweet, aiming for a length of 60 to 90 seconds. However, longer videos can be effective for more complex topics or when you need to provide in-depth information.

How to create Company Explainer Videos?

Creating a Company Explainer Video involves a strategic process that begins with planning and ends with distribution. The creation process involves defining your goals, crafting a compelling script, and selecting the right visual style to effectively communicate your message.

A well-executed Company Explainer Video aims to capture attention, simplify complex information, and inspire viewers to take action. The key is to create engaging content that resonates with your target audience and leaves a lasting impression.

Measure Your Video's Impact

Tracking the success of your B2B explainer video requires looking beyond vanity metrics like views. Instead, focus on engagement and conversion to understand its true impact.

• View Completion Rate: This metric reveals how captivating your video is. A high completion rate suggests viewers found the content valuable and engaging, increasing the likelihood of them taking your desired action.
• Click-Through Rate (CTR): CTR measures how effectively your video drives traffic to your website or landing page. A high CTR indicates that your video sparked interest and motivated viewers to learn more.
• Lead Generation Metrics: Track form submissions, email sign-ups, or demo requests to measure the video's impact on your sales funnel. These metrics directly demonstrate the video's ability to generate qualified leads.
• Social Media Engagement: Shares and comments reflect the video's virality and audience engagement. These metrics show how well your video resonates with your target audience and its potential to reach a wider audience organically.
• Customer Feedback: Analyze Testimonials and direct feedback to gain valuable insights into the video's effectiveness in communicating your message and building trust. This qualitative data provides valuable context to the quantitative metrics.

Tools for Tracking: Utilize platforms like YouTube Analytics, Vimeo, and marketing automation software to monitor these metrics and gain a comprehensive understanding of your video's performance.

Onboarding Made Engaging with Explainer Videos

Explainer videos can revolutionize employee onboarding, transforming a potentially tedious process into an engaging and effective experience.

• Instead of relying on lengthy manuals, use videos to dynamically introduce new hires to your company's culture, mission, and values.
• This creates a more memorable and impactful first impression.

• Simplify complex processes, policies, and tools with clear and concise video explanations.
• This ensures new employees grasp essential information quickly and efficiently, reducing confusion and Onboarding time.

• Showcase company success stories and employee testimonials through video to inspire and motivate new hires.
• This fosters a sense of belonging and excitement, setting a positive tone for their journey with the company.

• Facilitate introductions to team members and departments through engaging video profiles.
• This is particularly valuable for remote onboarding, helping new hires feel connected to their colleagues despite physical distance.

• Utilize explainer videos for ongoing training and support, providing easily accessible resources for employees to refresh their knowledge or learn new skills.
• This promotes continuous learning and development within your organization.

B2B Video Storytelling Secrets

Crafting a compelling narrative for your B2B explainer video is crucial for its success. Avoid these common pitfalls to ensure your message resonates with your target audience.

• Failing to define your target audience and their specific needs and pain points can lead to a generic and ineffective video.
• Conduct thorough research to understand your audience before crafting your narrative.

• Without a captivating hook, viewers may lose interest within the first few seconds.
• Start with a compelling question, a surprising statistic, or a relatable problem to immediately grab their attention.

• Jargon and technical terms can alienate viewers and hinder comprehension.
• Instead of saying Utilize our proprietary synergistic solutions, say Use our solutions to improve collaboration and efficiency.

• Without a clear call to action, viewers are left unsure of what to do next.
• Clearly state the desired action, whether it's visiting your website, downloading a resource, or requesting a demo.

• A dry, fact-based approach can result in a forgettable video.
• Incorporate Storytelling elements, such as a relatable character or a problem-solution narrative, to make your video more engaging and memorable.

Crafting Compelling Calls to Action

A Strong Call to Action is essential for driving desired actions from your viewers. Implement these tips to maximize the effectiveness of your call to action.

• Clearly state what you want viewers to do. Instead of a generic Learn more, use specific calls to action like Download our free guide, Visit our website for a free trial, or Contact us for a consultation.

• Keep your call to action short, memorable, and easy to understand. Avoid lengthy or complex instructions that may confuse viewers.

• Emphasize the benefits of taking action. Instead of just saying Sign up for our newsletter, say Sign up for our newsletter to receive exclusive industry insights and tips.

• Use visual cues like text overlays, animations, or button graphics to draw attention to your call to action. Make it visually prominent and easy to spot.

• Encourage immediate action by incorporating a sense of urgency or scarcity. Phrases like Limited time offer or Download your free guide today can motivate viewers to act quickly.

• Experiment with different calls to action and track their performance to see what resonates best with your audience. A/B testing allows you to Optimize Your Call to Action for maximum conversions.

Industry-Specific Videos: Speak Their Language

Tailoring your explainer video to a specific industry is crucial for establishing credibility and resonating with your target audience.

• Conduct thorough research to understand industry trends, terminology, and common challenges. This will help you create a video that speaks directly to your audience's needs and interests.

• Use visuals and examples that are specific to the industry. For example, if you're targeting the healthcare industry, use imagery of medical professionals and patients, and avoid generic business visuals.

• Highlight how your product or service addresses the unique challenges faced by businesses in that industry. Demonstrate a deep understanding of their pain points and how your solution provides value.

• Use industry-specific terminology and language that your target audience will understand and appreciate. This demonstrates your expertise and builds trust.

• A software company targeting the construction industry created an explainer video featuring visuals of construction sites and workers using their software to manage projects. They highlighted how their software addressed specific challenges faced by construction companies, such as improving communication and streamlining workflows.

Visualizing Complex Product Launches

Visuals and animations are powerful tools for simplifying complex concepts and making your B2B explainer video more engaging.

Clarity and Simplicity: Use clear and concise visuals that are easy to understand. Avoid overwhelming viewers with too much information or overly complex animations.

Illustrative Animations: Employ animations to illustrate processes, workflows, and technical concepts in a dynamic and engaging way. For example, use a step-by-step animation to show how a software feature works.

Visual Metaphors: Use Visual Metaphors and analogies to explain abstract concepts in a more relatable way. For example, use a visual of a puzzle coming together to represent the integration of different systems.

Consistency with Branding: Ensure that your visuals and animations are consistent with your brand identity and messaging. Use your brand colors, fonts, and style guidelines to create a cohesive visual experience.

Example: A cybersecurity company used animations to illustrate how their software detects and prevents cyberattacks. They used visual metaphors, such as a shield protecting a network, to simplify complex security concepts.

Unlocking the Power of Explainer Videos

• Pros: Creative flexibility, affordability, ability to simplify complex concepts, wide appeal.
• Cons: Can feel less personal or authentic if not done well.

Live-Action Videos:

• Pros: More realistic and relatable, can Build Trust and connection with viewers.
• Cons: More expensive and time-consuming to produce, requires actors, locations, and equipment.

Screencast Videos:

• Pros: Ideal for demonstrating software or online tools, cost-effective and easy to produce.
• Cons: Can be less engaging if not well-produced, limited creative flexibility.

Choosing the Right Type: Consider your target audience, budget, and the complexity of your message when choosing the best type of explainer video. For example, Animated Videos are often a good choice for explaining abstract concepts, while live-action videos are better for showcasing a product or service in a real-world setting.

Crafting Compelling Short Videos

Strong Hook: Start with a captivating hook that grabs attention within the first few seconds. Use a bold statement, a surprising statistic, or a visually compelling scene to pique viewers' interest.

Conciseness: Keep your videos short and to the point, focusing on a single key message. Avoid overwhelming viewers with too much information.

Visual Appeal: Use eye-catching visuals, animations, and text overlays to enhance engagement. Make your videos visually dynamic and easy to follow.

Clear Call to Action: Include a clear and concise call to action that encourages viewers to take the next step, such as visiting your website, following your social media page, or downloading a resource.

Platform Optimization: Optimize your videos for each specific social media platform. Consider the platform's unique format, audience preferences, and video length restrictions.

Captions and Subtitles: Add captions and subtitles to your videos to make them accessible to a wider audience and improve engagement for viewers who watch videos with the sound off.

Boosting Product Launch Impact with Videos

• Utilize videos across various channels, including your website, social media platforms, email marketing campaigns, and paid advertising. This ensures maximum exposure to your target audience.

Consistent Brand Experience

• Create a Consistent Brand Experience across all channels by ensuring your videos align with your overall messaging, branding, and visual style.

Website Integration

• Embed explainer videos on your website's homepage, product pages, and Landing Pages to engage visitors and provide them with valuable information.

Social Media Promotion

• Share your videos on social media platforms and use relevant hashtags to reach a wider audience. Engage with viewers in the comments section and respond to their questions.

Email Marketing

• Include links to your explainer videos in your email marketing campaigns to provide subscribers with valuable content and drive traffic to your website.

Paid Advertising

• Use explainer videos in your paid advertising campaigns on platforms like YouTube and social media to reach a targeted audience and generate leads.

Performance Tracking

• Track the performance of your videos across all channels and make adjustments as needed to optimize their effectiveness. Analyze metrics like view completion rate, click-through rate, and conversion rate to understand what's working and what's not.

Example: A SaaS company integrated explainer videos into their website, social media, and email marketing campaigns. They saw a significant increase in website traffic, lead generation, and Customer Engagement after implementing this strategy.

Multi-Channel Video Strategy for Product Launches

Explainer videos can serve as the cornerstone of a cohesive and impactful marketing campaign that resonates with your target audience across multiple channels.

• Develop a central theme or message that runs through all your marketing materials, including your explainer video. This ensures consistency and reinforces your key message across all touchpoints.

• Use Consistent Branding elements, such as your logo, color palette, and font styles, across all channels to create a unified brand experience for your audience.

• Promote your explainer video across different platforms, including your website, social media, email marketing, and paid advertising.
• Use teasers and snippets of the video on social media to drive traffic to the full video on your website or landing page.

• Tailor your video content and Messaging to each specific channel and audience segment.
• For example, you might create a shorter, more engaging version of your video for social media and a longer, more detailed version for your website.

• Track the performance of your campaign across all channels and make adjustments as needed to optimize its effectiveness.
• Analyze metrics like view completion rate, click-through rate, and conversion rate to understand what's working and what's not.

• A marketing agency created a series of explainer videos focused on the benefits of their services.
• They used these videos across their website, social media, and email marketing campaigns, creating a cohesive and impactful campaign that generated significant leads and increased brand awareness.

How company explainer video examples are curated?

We dove deep into company explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic company explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining clarity and persuasiveness of the company's offering.
7.Brand Storytelling Determining how effectively the video conveys the brand's narrative and values.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, company explainer videos 2024, n=7300 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.