Compelling Company Explainer Videos To Boost Brand Awareness

1. Mural

Reimagining how teams turn complexity into clarity, this platform's AI goes beyond simple features. It offers transformative assistance tailored to professional roles, helping sales leaders summarize notes quickly and product managers accelerate planning with insightful, auto-generated ideas on a visual workspace.

Moving beyond automating individual tasks, the Mural platform seamlessly facilitates complex group analysis and aligns team interests through dynamic collaboration templates. This distinctive approach makes it an effective marketing explainer video, emphasizing its true power lies in helping people work better, and ultimately, collaborate more effectively towards shared goals.

2. STORMSHIELD whiteboard explainer video

Securing modern business connections demands clear understanding, and this video delivers a compelling look at the SN-M-SERIES-520. It emphasizes enhanced connectivity, building resilience and security through dynamic visuals that effectively reveal modularity and diverse high-speed port configurations, translating hardware into practical business value and adaptability.

The video's impactful approach leverages key technical data, showcasing impressive throughputs for firewall, IPS, and VPN functions with clarity. This detailed yet accessible presentation, employing a style reminiscent of a whiteboard explainer video, powerfully positions the product as the essential component for robust SD-WAN architecture, inspiring viewers by demonstrating powerful technical capabilities made understandable.

3. IR animated explainer video

Picture the daunting task of ensuring seamless communication across a sprawling global network like GSK's, where diverse systems and users in 95 countries created frustrating poor visibility. This often meant discovering critical problems only after user complaints, leading to lengthy 16-hour fixes.

This struggle is vividly captured before IR is introduced. Through this animated explainer video, you see the transformative power of end-to-end visibility, revealing root causes of congestion and failed connections. It powerfully contrasts the prior confusion with the clarity IR brings.

Solving most issues now takes under five minutes, offering assurance through rapid reliability. This compelling visual narrative serves as inspiration for anyone needing to simplify and demonstrate value in complex technical environments.

4. AppFolio Onboarding explainer video

Often, fulfilling community board responsibilities feels like a significant burden, tying volunteers down with paperwork and fragmented communication. This AppFolio video offers a refreshing perspective, presenting a mobile-first solution designed to empower board members and seamlessly fit into their busy lives, shifting focus to accessibility.

Approving architectural requests or reviewing invoices transforms into simple clicks, reclaiming valuable time. Access to attached documents is immediate, ensuring board members are prepared for meetings. Messaging within the platform fluidly connects homeowners and fellow board members, enabling informed, timely decisions without being tied to a desk.

Through this onboarding explainer video, viewers see the simplicity and freedom possible. It highlights how technology empowers board members to easily juggle responsibilities with work and family. The clear animation style effectively supports this message of streamlined, accessible volunteer work.

5. Intouch animated explainer video

In the quest for stellar customer experiences across widespread locations, many businesses face a significant challenge ensuring consistency. This animated explainer video expertly illuminates how organizations can confidently master this complexity.

Intouch Shop delivers unbiased, third-party feedback, transforming real-world interactions into actionable metrics. Its dynamic visualization of performance allows leaders to quickly identify operational strengths and pinpoint areas needing focused refinement, empowering strategic adjustments for staff adherence and service excellence.

Built on over 25 years of trusted experience, this service offers a crystal-clear view of customer touchpoints. It's an inspiring resource for driving continuous enhancement and fostering a culture of consistent quality across every single location.

6. Cisco Healthcare Solutions B2B explainer video

Shaping a healthier tomorrow requires connection, putting people at the heart of care. This B2B explainer video visualizes Cisco bringing together the essential elements collaboration, security, and reliable infrastructure to create a more connected healthcare experience for patients and providers alike.

It masterfully simplifies complex systems through engaging animation, demonstrating how disparate parts form a unified ecosystem. The focus remains on the human impact, showing how these integrated Cisco solutions build the vital bridge to make the future of healthcare a secure and equitable reality today, inspiring possibilities for improved well-being globally.

7. Victoria + Albert Baths Marketing explainer video

Step into a realm where graceful curves define pure luxury. The Barcelona Collection emerges as an evolved icon, a timeless shape reimagined for the modern home. It's more than a bath; it's sculptural artistry designed to transform your space into a personal sanctuary, a place for escape.

This seamless blend of form and function forms the core appeal. The video offers compelling insight into the design lab's focus, meticulously refining ergonomics for superior comfort and adding smart details like the base void to simplify installation. It demonstrates deep commitment to user experience and aesthetic purity.

Presenting the range of modular sizes and availability in luxurious Quarrycast gloss or matt finishes highlights the collection's adaptability. What makes this a successful marketing explainer video is its ability to inspire thoughtful design projects by showcasing beauty, innovation, and practical versatility, articulating its unique value proposition engagingly.

8. Plexus Corporate communication video

Breaking free from the constant pull of cravings often feels like an uphill battle, a struggle depicted vividly in this corporate communication video. Through simple, relatable animation, it captures how easily tempting unhealthy choices can derail even the best weight loss intentions.

Plexus Slim Hunger Control emerges as a compelling ally, uniquely positioned to empower. Its core strength, featuring polydextrose fiber, is explained as promoting lasting satiety, helping curb the urge to overeat and gain control. This approach supports healthy metabolism and encourages hydration, paving a clear path toward feeling confident, healthy, and truly in charge.

9. Mastip software explainer video

Peering inside advanced engineering reveals complexity; this software explainer video from Mastip masterfully visualizes their Liquid Silicone Rubber Moulding Solution. The detailed animation meticulously breaks down the system's core components?plates, heating elements, cooling lines?making the intricate inner workings exceptionally clear.

It highlights ingenious features like cooled nozzles, adjustable valve gate control, and side lock guides for thermal expansion, demonstrating remarkable precision and control. This deep dive into functionality assures potential users of the system's reliability for producing consistent, high-quality parts. It's an inspiring example of technical communication.

10. Workable 2D animation video

Navigating the complex search for specialized talent often feels like solving an unsolvable puzzle against the clock. Sourcing candidates, drafting precise descriptions, and verifying details consumes immense energy. Just as frustration peaks, an unexpected solution emerges, finding answers delivered via a smooth 2D animation video interface: the Workable Assistant.

This intelligent helper instantly generates tailored job posts with relevant salary insights and uncovers top candidate profiles, even leveraging past performance data. It then orchestrates interview scheduling effortlessly. This isn't just task automation; it's assistance transforming the hiring workflow, allowing recruiters to reclaim valuable time and focus on building connections.

11. ENEL animated explainer video

Navigating the path to truly green energy can seem complicated. This expertly crafted animated explainer video brilliantly simplifies the concept, unveiling how Renewable Energy Certificates serve as verifiable proof of clean power generation. It makes the invisible connection between renewable sources and consumption visible and understandable.

The core message resonates deeply by presenting RECs not just as data points but as the tangible currency of the sustainable energy market. Each uniquely tracked certificate represents concrete clean power input. This enables businesses and individuals to credibly claim their commitment to renewable energy.

Owning and retiring these certificates provides a powerful mechanism for demonstrating environmental responsibility and actively supporting the development of new renewable energy projects. The clarity of this explanation makes RECs an accessible tool for anyone aiming to reduce their carbon footprint and contribute to a cleaner grid.

12. KB HOME Onboarding explainer video

Designing a living space that mirrors your unique rhythm and personal aesthetic is an exciting prospect. At KB Home, this vision is brought to life through their Design Studios with dedicated personal consultants. The video acts as a valuable onboarding explainer video, illustrating how they partner with you to shape each detail of your future dwelling.

It powerfully conveys the depth of customization possible, showcasing everything from kitchen finishes and bedroom floors to integrated smart home technology. This focus on building around what's most important inspires, demonstrating how clear visuals and a process-driven approach can transform a complex concept into an accessible, desirable journey for viewers.

13. Kroll Corporate communication video

Entering extensive new markets presents significant, often unseen, complexities. A client acquiring a new distribution network discovered a regional monopoly initially, prompting Kroll's deeper examination. This compelling corporate communication video showcases how their expertise went beyond standard risk assessment, unveiling a hidden front company linked to a sanctioned criminal network.

Their deep investigation, leveraging a global human intelligence network, proved essential to uncover illegal activities like narcotrafficking and money laundering. This critical insight allowed the client to avoid substantial financial and reputational harm by identifying the true nature of their network connections.

Ultimately, Kroll's work ensured vital regulatory compliance and protected the established brand's value from profound, unseen threats. It provides inspiration for navigating complex international landscapes.

14. Keyloop whiteboard explainer video

Stepping into the vast world of automotive retail reveals layers of intricacy, a landscape constantly changing and demanding forward-thinking solutions. The video captures this dynamic by first painting a picture of significant scale and the necessity of pushing beyond traditional boundaries in the face of swift evolution, setting an inspiring tone for change.

This sense of necessary progression leads into the introduction of Fusion, portrayed as a single, connected automotive retail platform. Its power is articulated through a visual journey across four core pillars ? Demand, Supply, Ownership, and Operate ? explaining how disparate functions are brought together. Acting as a highly polished whiteboard explainer video, it uses animated flows and clean icons to break down how the platform orchestrates processes for optimal outcomes, transforming complexity into streamlined action and fostering peak operational excellence across the entire ecosystem.

15. MassMutual B2B explainer video

Beyond ordinary presents, consider a financial cornerstone. This MassMutual video unveils whole life coverage for children, transforming perceptions of insurance from a product to a lasting legacy. Its simple animation makes complex benefits surprisingly accessible.

The clarity here serves as a model for any explainer, including a B2B explainer video, demonstrating how cash value growth directly supports vital emotional milestones. It powerfully conveys the depth of security guaranteed lifetime protection provides.

This focus on securing generational well-being truly inspires families to view the policy as a profound, tangible gift providing essential peace of mind for the future, regardless of evolving health.

16. Noonday Collection Product explainer video

Witnessing the weight of the world expressed through a solitary figure is immediately relatable. The gentle animation captures the quiet struggle of vulnerability and the often unseen burdens individuals carry, beautifully setting the stage for a deeper message about shared humanity and connection.

The shift to a collective empowers the scene, demonstrating how joining forces transforms isolation into strength. This visually compelling product explainer video shows what becomes possible when hands and hearts unite to uplift global needs. It serves as an inspiring example of how community can lighten the load for everyone involved.

17. Ateme motion graphics video

Navigating the rapidly evolving digital landscape presents challenges, yet finding simplicity is key. This motion graphics video brilliantly captures this need, using clean visuals to interpret how Ateme+ untangles complexity, presenting a clear path forward. It transforms intricate technical concepts into a visually digestible promise of ease.

The presentation elevates beyond a simple product overview by focusing on impactful benefits. It highlights reliable infrastructure, dynamic scalability that eliminates waste, and award-winning green delivery as pillars of a high-quality, energy-efficient experience. This approach inspires confidence, allowing businesses to redirect focus towards core growth and audience engagement.

18. Edward Jones Product explainer video

Safeguarding loved ones' financial well-being is a profound commitment. This animated Edward Jones piece unpacks term life insurance with a gentle visual style that fosters trust on a sensitive subject. As a product explainer video, it effectively connects the need for coverage to real family life navigating mortgages, raising children, and planning for future needs.

Its strength lies in simplifying complex protection through the memorable "LIFE" framework, empowering viewers to assess their own requirements for liabilities, income, final expenses, and education. Edward Jones advisors are presented as essential guides, offering personalized support to build a strategy for peace of mind. This insightful communication inspires action towards securing that crucial safety net.

19. Emplifi Service explainer video

Brands striving to connect meaningfully in a hyper-social world find their answer in platforms that truly understand the digital pulse. Emplifi visually maps this complexity, depicting online interactions across channels as dynamic data streams flowing into an essential analytical bedrock. This striking visual metaphor effectively conveys how raw customer conversations are transformed into the foundational insights needed for data-driven strategy.

Communicating the multifaceted capabilities of such a platform is a task this service explainer video accomplishes with clarity. It highlights how the unified inbox brings diverse teams together, cutting through noise for efficient engagement.

The demonstration of AI predicting optimal posting times and providing instant sentiment analysis underscores a powerful intelligence driving not just insight, but actionable optimization towards exceptional, personalized customer journeys. It stands as an exemplary demonstration of value communication for complex solutions.

20. xPick Onboarding explainer video

Navigating the complexities of warehouse operations, from speeding up order picking to reducing costly errors, presents significant challenges. TeamViewer's xPick system tackles these head-on by delivering crucial workflow data directly to frontline workers on smart glasses and watches.

This visual, hands-free guidance enhances safety and focus, drastically cutting error rates while also serving as an incredibly effective onboarding explainer video. New and temporary staff become productive remarkably faster, leading to improved morale and satisfaction across the team.

The integrated command center allows managers to assign tasks quickly and gain real-time performance insights. This streamlined process ensures faster operations, near-zero picking errors, and a rapid return on investment, offering clear benefits for any logistics environment.

21. Kessel animated marketing video

Reclaiming valuable space while conquering unpleasant odors underground becomes a clear possibility with Kessel. This animated marketing video showcases their smart grease separator design, addressing common challenges like lost basement area and the need for discreet, efficient waste management outside the building envelope.

The video compellingly demonstrates the advantages, highlighting the unique single turret that streamlines installation and maintenance effort. Practicality shines through, showing how easy cleaning is, especially with the direct disposal option that actively eliminates exposure to unpleasant smells, offering a truly practical solution.

Robustness against groundwater pressure and overall stability are visually clarified through the animation, ensuring confidence in its long-term performance. This technical explanation serves as a strong inspiration, showing how complex product benefits can be made simple and impactful for potential users through clear visual communication.

22. Microsoft Entra Suite 2D animation video

Enable your workforce to thrive anywhere while maintaining robust protection against evolving threats. The modern reality of accessing resources from diverse locations and devices introduces significant security complexity. Did you notice how this video quickly establishes this challenge, depicting sophisticated dangers like a digital maze? It effectively highlights the pervasive risks organizations must navigate today.

Addressing this tension, Microsoft Entra Suite offers a unified approach, delivering Zero Trust user access as a central shield securing every connection point any app, any device, any network. This 2D animation video uses clean icons to visually map the complexity and the suite's comprehensive reach, simplifying architecture and policy management.

By consolidating identity and network access, the solution streamlines operations and strengthens defenses, demonstrating a clear lesson in using accessible visuals to explain powerful, integrated security for a flexible world.

23. Enfuce animated marketing video

Navigating the complexities of physical card issuing, from creation hurdles to distribution logistics and stakeholder management, can be a significant burden. This video effectively captures the tangled web of tasks businesses face.

Enfuce steps in with Mycard, an outsourced service designed to untangle these operations. It promises a fast, stress-free, transparent path, becoming your single point of contact and ensuring reliable, on-time delivery without hidden costs. Communicating this comprehensive service through an animated marketing video makes the value proposition instantly clear and inspiring.

Choosing a partner like Enfuce allows you to shift focus back to growth, confident that the intricate process of getting cards into customers' hands is handled seamlessly. It's a compelling demonstration of how clarity and expertise can simplify complexity.

24. Blue Yonder Service explainer video

Witnessing the incredible metamorphosis from simple cells into potential life-saving heroes makes for a powerful service explainer video. It draws you into the intricate world of cell therapy, presenting the journey as a grand vision realized step-by-step. This approach humanizes the complex science, making the potential impact resonate deeply with the audience.

The video articulates a narrative of control and precision throughout the cell therapy process, from careful collection and transportation via dependable cold-chain logistics to the sophisticated laboratory techniques shown for separation, engineering, and testing. Highlighting the specific equipment and quality checks instills a sense of confidence and rigor in the viewer.

Its a prime example for creators aiming to explain complex offerings; transforming detailed procedures into an inspiring story about enabling groundbreaking medical treatments.

25. STANLEY Marketing explainer video

Expertly dissecting the NeverLeak travel mug lid, this marketing explainer video builds confidence by revealing thoughtful engineering. Through meticulous 3D animation, it shows every component and its place, offering a transparent look at the design.

This level of visual detail moves beyond simple product showcase, translating into assurance for the viewer. Seeing the robust parts and ease of disassembly implies durability, guarantees the leak-proof function, and suggests effortless cleaning. Its a compelling demonstration of inherent quality.

26. Latitude Pay Product explainer video

Greater customer purchases fuel business growth. Using vibrant animation, the video presents Latitude Pay as a seamless path for customers to buy now and pay later over 10 weekly installments, importantly with no interest ever. This effortless option significantly draws in customers ready to transact.

For merchants, the message is compellingly clear. This product explainer video highlights the tangible benefits: receiving payment within just two business days and the potential for a significant 36% higher average transaction value, directly boosting revenue. Tapping into over a million existing users makes offering this solution a powerful strategy for expanding sales.

27. Renasant software explainer video

Surpassing typical bank visuals, this animation for Renasant Rewards Extra instantly communicates getting far more than a standard account. Its vibrant, dynamic style grabs attention, transforming the exploration of financial benefits into a surprisingly engaging experience that feels distinctly modern.

The compelling core lies in clearly showcasing tangible benefits like extensive retailer savings, reliable roadside support, valuable cell phone protection, and essential ATM fee refunds. This highlights Renasant Rewards Extra as a comprehensive package of real-world value, explained simply. This approach makes for an effective software explainer video, offering a blueprint for communicating layered service value in an accessible way.

28. Vercel motion graphics video

Propelling digital projects from idea to reality requires seamless flow. Through crisp motion graphics video, Vercel illuminates the elegant Develop, Preview, Ship sequence, unveiling a developer journey where iteration meets instant deployment for captivating web presences.

The real power showcased shifts to the pulse of the live application. Dynamic visualizations breathe life into usage and traffic data, offering profound visibility. This capability empowers developers to explore performance trends deeply, transforming raw metrics into understanding.

Drilling down further into logs enables rapid debugging, turning complexity into clarity. This presentation makes clear how the platform grants precise command over deployed applications, providing the confidence needed to scale and innovate freely.

29. Rachio software explainer video

Turning a simple garden hose into a smarter, responsive system is the core promise this video delivers visually from the outset. It shows an effortless upgrade, immediately positioning the product as a practical solution for modern outdoor maintenance.

As a software explainer video, its strength lies in linking the clear app interface directly to tangible benefits like customizable watering zones for diverse needs and intelligent skips based on weather forecasts. This effectively communicates how the Smart Hose Timer simplifies irrigation management, offering both convenience and resource efficiency.

30. Oliasoft Service explainer video

Turning complex well planning into a clear, connected journey is the strength of this service explainer video for Oliasoft WellDesign. The abstract graphics elegantly portray a complete engineering toolkit where interconnected modules promise automated workflows. This platform fulfills all planning and simulation requirements efficiently.

Data flows seamlessly between modules, eliminating manual input and enabling dynamic cross-vertical collaboration. This integrated approach provides engineers consistent information, overcoming traditional workflow silos. Offering unparalleled efficiency, the end-to-end platform effectively redefines the future of well planning.

Mastering Explainer Video ROI & Performance Metrics

Understanding the impact of your video efforts moves beyond creation; it centers on measuring success and return on investment. Businesses deploying a Company Explainer Video often see measurable upticks. Placing these short, engaging videos on landing pages notably increases conversion rates, sometimes reaching double-digit growth. This lift highlights their power in quickly conveying value and fostering trust early in the buyer's journey. Effective measurement taps into data points showing how viewers interact, revealing whether the core message resonates instantly or if attention drops off within those critical first seconds.

Tracking metrics allows teams to assess effectiveness at each customer journey stage. A video designed for early awareness requires different performance indicators than one supporting a later decision phase. Click-through rates on integrated calls to action provide a direct link between viewing and desired outcomes. Analyzing viewer drop-off points helps refine content, ensuring the narrative structure and visual elements keep audiences engaged. These insights are vital for optimizing existing videos and informing future content strategy.

Beyond immediate conversions, video success ties into broader digital performance. Embedding videos can boost SEO by increasing time on page, signaling content relevance to search engines. Furthermore, metrics like form submissions after viewing, demo requests, or tracking unique link clicks reveal how well the video motivates action. Measuring these different facets paints a complete picture of the video marketing effort's true value.

Why Advids for Company Explainer Video?

At Advids, we create high-quality, original Company Explainer Videos that deliver exceptional results. With a blend of creative storytelling, cutting-edge technology, and a proven track record, we transform your vision into compelling animation that achieves your business goals.

Experience the Advids Advantage:

12+ Years of Proven Success: Over 3400 successful projects across various video types demonstrate our deep understanding of effective video production.
270+ Company Explainer Videos Created: We've helped numerous businesses, from startups to Fortune 500 companies, explain their products and services with engaging animated videos.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life.
Client Satisfaction Guaranteed: Over 109 five-star Google reviews reflect our dedication to excellence, creativity, and client satisfaction.

The Advids Creative Process:

Collaborative Partnership: We work closely with you from concept to completion, ensuring your vision is realized in the final animation.
Customized Company Explainer Video Solutions: We tailor each project to your brand, style, and target audience, whether you need explainer videos, character animations, or other video types.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful videos.
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action.
Cutting-Edge Company Explainer Video Technology: We use industry-leading software and techniques to create visually stunning videos with lasting impact.


Ready to unlock the potential of Company Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Company Explainer Video?

A company explainer video is a short, engaging video that explains a company's products, services, or mission in a clear and concise way. These videos are often used to introduce a company to potential customers, educate them about its offerings, or build brand awareness.

Company explainer videos are versatile and can be used in a variety of marketing contexts. They can be featured on a company's website, shared on social media, or used in email marketing campaigns. They can also be used to support sales efforts by providing potential customers with a quick and easy way to understand a company's value proposition.

What do top Company Explainer Videos have in common?

Craft compelling company explainer videos by focusing on these key elements for maximum impact.

Defined Target Audience - Tailor messaging to resonate with specific needs and pain points.

• Concise Core Message - Prioritize clarity and memorability for maximum retention.
• Problem/Solution Fit - Address viewer challenges directly, showcasing immediate benefits.
• Unique Value Proposition - Emphasize key differentiators to stand out from competitors.
• Engaging Narrative - Use relatable characters and scenarios to foster emotional connection .
• Clear Call to Action - Use strong verbs and create urgency to encourage immediate action.
• Consistent Branding - Maintain visual consistency across all platforms for brand recognition .
• Measurable Results - Showcase data-driven evidence of success to build credibility.
• Intuitive User Flow - Visually guide viewers through the product's functionality seamlessly.
• Product in Action - Use high-quality screen recordings to demonstrate ease of use and key features.

What makes Company Explainer Video effective?

A precisely defined value proposition is the bedrock of a successful company explainer video, instantly capturing attention . Visually arresting elements, meticulously aligned with the brands identity , are paramount, supported by a narrative structure that maintains viewer engagement. The video must resonate with the target audiences core needs and aspirations, eliciting an emotional connection that builds brand affinity.

Videos that pinpoint a specific challenge or pain point experienced by the target audience tend to be more effective. They leverage data-driven insights to refine messaging and visual execution . The central message is conveyed through a story that connects with viewers on an emotional level. An actionable call to action, directly linked to the videos core message, is essential for driving desired outcomes. The final result should be a memorable and impactful experience that motivates viewers to take action.

How long should your Company Explainer Video be?

Optimize company explainer video length for maximum impact by aligning video type , content, and target audience stage.

Pre-production Considerations for Determining Video Length:

• What's the core message for each video type?
• Who is the ideal viewer for this explainer?
• How many key features need highlighting?
• Does the style suit the product complexity?
• Which platform dictates video length best?
• What's the video's intended audience journey?
• Does the visual style match the brand?

Company explainer video length guide

How to create Company Explainer Videos?

Crafting compelling company explainer videos requires a strategic approach. Mastering the pre-production and production phases ensures your video effectively communicates your message and achieves its goals.

• Target Audience - Create user personas to understand their needs and tailor the video's language and style accordingly.
• Scriptwriting - Use a conversational tone and focus on benefits, mirroring the user experience for better engagement.
• Visual Style - Maintain brand consistency and use visuals that reflect the product's aesthetic and functionality.
• Storyboarding - Use a storyboard to visualize the video's flow and ensure a cohesive narrative that guides the viewer.
• Video Shoot/Animation - Use high-quality visuals that showcase the UI's functionality and ease of use.
• Video Editing - Maintain a fast pace to keep viewers engaged and use transitions to guide the viewer through the UI.
• Motion Graphics - Use animations to highlight key features and interactions, making the UI more engaging and understandable.
• Call to Action - Make the call to action prominent and easy to find, using clear and concise language.
• Final Review - Get feedback from your target audience to ensure the video resonates and achieves its objectives.

The Importance of a Strong Script

Crafting a compelling explainer video starts with a strong script. Think of it as the video's foundation—without a solid base, the entire structure crumbles. A well-crafted script ensures clarity, keeping your message concise and focused on your target audience. It's about more than just words; it's about weaving a narrative that resonates, informs, and inspires action.

A powerful script transforms product features into tangible benefits , speaking directly to viewer needs and desires. Imagine watching service explainer video examples that truly capture your attention—they likely have a script that understands your pain points and offers solutions in a clear, concise, and engaging way.

• Clarity: A clear script cuts through the jargon, ensuring your audience grasps your message instantly, much like effective corporate explainer video examples.
• Engagement: A conversational tone and compelling storytelling, often seen in explainer video examples for small business, keeps viewers hooked.
• benefit-driven approach : Focus on what the viewer gains, not just the product's bells and whistles. Think about successful business video examples—they highlight the value proposition for the viewer.
• Call to Action: Guide viewers towards the next step, whether it's exploring your website or requesting a demo.

A strong script is the engine driving your explainer video's success. It's the difference between a forgettable presentation and a memorable experience that converts viewers into customers.

Animation Styles for Explainer Videos

After mastering scriptwriting, let's explore the exciting world of animation styles. Choosing the right style is crucial for bringing your explainer video to life and captivating your target audience. From simple 2D animation to sophisticated 3D, each style offers unique advantages. Let's discover which style best suits your brand and message.

Animation isn't just about moving images; it's about creating an experience. Think about those captivating business explainer video examples you've seen – the animation style plays a huge role in their effectiveness. It's about finding the perfect visual language to communicate your message and resonate with your viewers.

• 2D Animation: Versatile and cost-effective, 2D animation is a popular choice for a wide range of explainer videos, especially for startups and small businesses.
• 3D Animation: Add depth and realism to your explainer videos with 3D animation, perfect for showcasing intricate products or technical concepts, as often seen in explainer video examples for SaaS.
• Whiteboard Animation: simplify complex ideas with whiteboard animation, breaking down processes step-by-step for better understanding, ideal for educational content.
• Motion Graphics: capture attention with dynamic visuals using motion graphics, perfect for highlighting key data points or creating visually stunning brand video examples.

Choosing the right animation style is like selecting the perfect outfit. It needs to fit your brand's personality, the message you want to convey, and the audience you're trying to reach. Consider your budget, the complexity of your product or service, and the overall tone you want to achieve. Remember, about us video examples often use character animation to build a personal connection with viewers. By carefully considering these factors, you can create an explainer video that truly shines.

Creating a Compelling Call to Action

Crafting a compelling call to action is crucial for converting viewers into customers. Let's explore how we can create CTAs that truly resonate with our audience. Think of your CTA as the bridge between passive viewing and active engagement.

We've seen how important a well-crafted script and visuals are. Now, let's focus on that final push—the call to action. It's the moment we guide our viewers towards the next step, turning interest into action. Want to see the best explainer video examples in action? Check out these examples showcasing effective CTAs.

• Urgency and Value: create a sense of urgency while reinforcing the value proposition. "Get your free trial today" is more compelling than "Sign up."

• Clarity and Relevance: Use clear, concise language directly related to the video's content. Ensure your CTA aligns with the viewer's journey. Even complex industries like healthcare benefit from compelling CTAs. Explore these explainer video examples for healthcare to see how it's done.

• Visual Prominence and Mobile-Friendliness: Make your CTA visually distinct and easily clickable, especially on mobile devices. A well-designed CTA button can significantly impact conversion rates.

• Testing and Measurement: Experiment with different CTAs and track their performance. A/B testing helps identify what resonates best with your target audience. Animated business video examples often use creative CTAs. Let's see how they integrate calls to action seamlessly within their narratives.

A powerful CTA is the final piece of the puzzle, transforming viewers into engaged customers. First impressions matter. These introduction video examples demonstrate how a strong CTA can leave a lasting impact.

The Role of Storytelling in Explainer Videos

Storytelling breathes life into explainer videos. Instead of simply listing features, we invite viewers into a narrative, making our message relatable and memorable. Think about how top explainer video examples use storytelling to connect with their audience on an emotional level, transforming passive viewers into engaged customers.

Let's explore how we can weave compelling narratives into our own explainer videos. Consider how product explainer video examples often use character-driven narratives to demonstrate a product's value. Even corporate video examples can benefit from storytelling, showcasing the human side of a business and building trust with viewers. By crafting stories that resonate with our target audience, we create a powerful connection that transcends mere product promotion.

• Humanizing our Brand: Sharing authentic stories helps us connect with viewers on a personal level, building trust and fostering brand loyalty. Imagine a company explainer video example that features a relatable character overcoming a challenge with the help of your product.
• Simplifying Complex Ideas: Narratives provide a framework for explaining complex concepts in an accessible way. Think of whiteboard animation used to break down a complicated process step-by-step, making it easy for viewers to understand.
• Driving Action: A compelling story can inspire viewers to take the desired action, whether it's visiting our website or making a purchase. A clear call to action integrated within the narrative seamlessly guides viewers towards the next step.
• Showcasing Benefits: Instead of simply listing features, we can demonstrate the value of our product by illustrating how it solves real-world problems. This approach makes our message more impactful and persuasive.

By mastering the art of storytelling, we transform our explainer videos into powerful tools for engagement and conversion, creating a lasting impact on our audience.

How to Select the Right Explainer Video Length

So, we've covered animation styles. Now, let's tackle video length—a crucial factor in keeping viewers hooked. Choosing the right duration is like finding the perfect song length: too short, and it feels incomplete; too long, and you lose the listener. It's all about balance. Think about those catchy marketing video examples you've seen—they capture attention quickly and leave you wanting more.

Remember, we're aiming for maximum impact. A concise, well-paced video can be more effective than a lengthy, rambling one. Consider your audience's attention span and the platform you're using . A short, snappy video might be perfect for social media, while a longer, more detailed explainer could thrive on your website. Looking for inspiration? Check out these explainer video examples for companies to see how they've tailored their video lengths for different purposes.

• purpose is key . Is it a quick product intro or a deep dive into features? Let your goal guide your length.
• know your audience . Are they busy professionals or casual browsers? Tailor your video accordingly.
• Platform matters . A YouTube video can be longer than an Instagram story. Optimize for where your audience is.
• Complexity counts . A simple message needs less time than a complex explanation. Even explainer video examples for technology companies manage to explain intricate details concisely.

Finding the right length is about understanding your message, your audience, and your platform. Experiment, analyze, and refine to discover what resonates best. Company overview video examples often excel at delivering key information concisely, while longer formats, like those seen in explainer video examples for technology companies, allow for more in-depth exploration . By carefully considering these factors, we can create explainer videos that captivate our audience and drive results .

How company explainer video examples are curated?

We dove deep into company explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic company explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6. value proposition Examining clarity and persuasiveness of the company's offering.
7.Brand Storytelling Determining how effectively the video conveys the brand's narrative and values.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, company explainer videos 2024, n=7300 videos within duration <3 mintues, across industries.