Have you ever considered the power of a single, well-crafted video to completely transform how your customers perceive your brand? I am here today to show you how that's possible. In this article, what we will explore is the remarkable impact of explainer videos, and how they can be used to enhance communication and drive results. We'll uncover the secrets behind their effectiveness, examining how they cut through the noise and connect with your audience on a deeper level.
This isn't just about numbers; it's about building relationships, creating memorable experiences, and driving real business growth. Our journey will take us through a collection of 30 effective company explainer video examples, showcasing the diverse ways this powerful medium can be used to achieve your marketing goals. Let's delve into the compelling evidence that demonstrates the undeniable ROI of explainer videos.
Videos are 50% more likely to appear on the first page of search engine results.
Companies are increasing their video budgets by 25% year over year.
These stats reveal a powerful trend: short, engaging videos are dominating the digital landscape. Company explainer videos offer a concise, compelling way to capture attention and communicate value, boosting search visibility and maximizing ROI. Today, we're diving into over 30 Effective Company Explainer Video examples that instantly caught our eye and sparked our interest
In a world increasingly reliant on advanced materials, Cabot stands out with its unwavering commitment to improving daily life. We love the way this company explainer video seamlessly blends dynamic visuals with a powerful narrative, showcasing how Cabots materials are shaping a more sustainable future. From electric vehicles to renewable energy sources, the video highlights the tangible impact of Cabot's innovations.
The video skillfully conveys Cabots key priorities driving materials innovation, supporting customers, and creating a sustainable world. It captures the spirit of collaboration and innovation within Cabot, demonstrating how they empower their people to challenge conventional wisdom and seek groundbreaking solutions. The uplifting music and vibrant visuals resonate with viewers, leaving a lasting impression of Cabot's commitment to a better future.
What We Can Learn
Let your visuals speak to the viewer's aspirations, sparking curiosity and action.
In the crowded insurance marketplace, PRO BTP Groupe's explainer video brilliantly cuts through the noise with its vibrant 3D animated world. A stylized city springs to life, vividly showcasing the company's extended healthcare offerings. From orthodontics to alternative medicine, every service is represented with playful visuals and crystal-clear messaging.
The video's greatest strength lies in its accessibility. Complex insurance details are transformed into easily digestible, engaging animations, such as the eye-catching 3D pill blister pack illustrating contract options. The overall effect is one of clarity, reassuring viewers that healthcare with PRO BTP is not only comprehensive but also user-friendly.
What We Can Learn
Clear messaging in engaging visuals builds confidence and drives conversions.
The video takes a light and modern approach to the often complex world of smart city solutions. The animation style is playful and vibrant, making the concepts easy to understand, even for someone new to the world of data-driven urban planning. The use of 2D characters and 3D cityscapes creates a visually compelling experience that brings the story to life.
Deloitte clearly presents its expertise in building smart cities. Each animation illustrates a key benefit of living in a connected and efficient city. The video highlights everything from seamless transportation to proactive maintenance, showcasing how technology can improve the lives of residents and visitors alike. The video's message is clear: Deloitte is a leader in innovation and driving the future of urban development.
What We Can Learn
Combine playful animation with clear explanations to make complex topics easily digestible, boosting viewer understanding.
Upwork's Company Explainer Video masterfully depicts the ever-growing challenge of acquiring quality tech talent. Utilizing smooth 2D animation and a soothing, corporate soundtrack, it immediately grabs the viewer's attention. The video's strength lies in its clear and concise messaging, highlighting Upwork's role as a solution for businesses seeking skilled remote professionals.
The visual narrative, showcasing seamless talent matching and robust security features, leaves a lasting impression. Upwork's branding is cleverly woven throughout, culminating in the powerful tagline Upwork is how. This video effectively conveys its message and serves as an inspiration for businesses looking to build high-performing remote teams.
What We Can Learn
Showcase your product's value with simple, memorable visuals.
It's impressive how this Company Explainer Video effectively balances a compelling story with a clear presentation of Litum's solutions. From the start, we're drawn in with a dynamic visual narrative that connects the founding of Litum with a sense of historical context. This immediately establishes the company's credentials and its commitment to innovation.
Litum's mission to help businesses achieve sustainable growth is presented clearly through simple yet effective 2D animations. The visual elements are well-chosen, making Litum's core services understandable and appealing to a wide range of viewers. The video's call to action encourages potential clients to learn more about Litum's solutions.
What We Can Learn
Connect your company's origin story to its mission, establishing credibility and innovation.
We admire this company explainer video for WalkMe's dynamic visual language. The vibrant neon palette combined with the rapid, engaging animations pulls you into their world, effortlessly capturing the spirit of innovation and technological advancement. It's a prime example of how abstract concepts like digital adoption can be made instantly understandable and compelling through the use of powerful visuals and metaphors. In a mere 51 seconds, WalkMe masterfully portrays the struggles of keeping pace in the digital race and offers their solution with a striking sense of purpose. We loved the pinky swear opening it symbolizes the promise of technology and establishes an immediate connection with the viewer.
What We Can Learn
Tell a story that shows the problem and your solution.
We appreciate the way Excella's company explainer video encapsulates the power of technology. The dynamic isometric visuals, paired with a vibrant color scheme and a snappy soundtrack, create an instantly captivating experience. It showcases how Excella embraces technology to drive insights and transform bold ideas into elegant solutions.
This attention-grabbing approach effectively communicates Excella's mission of helping businesses solve and evolve. We love how the pinball machine metaphor cleverly represents the complexities and opportunities of navigating the ever-changing technological landscape. The video demonstrates how they guide clients to a confident future, crafting innovative solutions for their evolving needs.
What We Can Learn
Craft a clear narrative arc. viewers should feel a satisfying resolution.
The ingenuity of this PGE company explainer video lies in its ability to translate complex energy concepts into a narrative we all understand. We have ever seen such a visually appealing representation of peak demand, making the information accessible and engaging. The combination of 3D animation, clear voiceover, and subtle sound design creates a cohesive and immersive experience.
It's not just about the facts; it's about the feeling. This video connects with our emotions by showcasing the direct link between our actions and a cleaner, more affordable future. PGE effectively positions itself as a partner in this journey, motivating us to embrace small shifts and join their Full Clean Ahead mission.
What We Can Learn
Evoke positive emotions to create a lasting impression and motivate viewers.
Softjourn delivers a masterclass in concise product demonstration with this company explainer video. We admire the video's ability to weave a compelling story within its short runtime. By showcasing a real-life scenario, viewers gain a tangible understanding of the system's functionality.
The smooth transitions between scenes and the upbeat music effortlessly guide the viewer through the purchasing process. We particularly appreciate how the video emphasizes the benefits of real-time purchase verification. This effectively conveys the value proposition of Softjourn's purchase control API.
What We Can Learn
Focus on one key benefit. it's easier to grasp and remember.
The ever-evolving nature of the financial services industry is brilliantly captured in this company explainer video for Acuity. We love the strategic use of icons and dynamic visuals that highlight the challenges and opportunities in this complex landscape. Acuity's 20 years of experience and expertise shine through, showcased with impactful animations and a concise, persuasive narrative.
The video masterfully balances the informative and the aesthetic. We admire the way the gradient color palette and sleek typography create a modern, professional feel, subtly reinforcing Acuity's commitment to cutting-edge solutions. This example proves that clarity and visual appeal can work hand in hand to create a company explainer that is both engaging and effective.
What We Can Learn
Modern visuals and typography build trust, showcasing professionalism and expertise.
Boyd specializes in medical adhesive tapes and other wearable solutions. This video is a powerful tool for showcasing their expertise and capabilities in this sector. It's a 3D Product Differentiation Video that uses clean and minimalistic design to highlight the product and its applications.
Video Design - The use of animation, product shots, and simple graphics makes the information easily digestible. The graphics are rendered with high quality, and the animations are smooth. The clear, concise visuals used for each section of the video make it an excellent 3D Product Differentiation Video.
The use of animation and simple graphics allows Boyd to quickly convey the benefits of their medical wearables to viewers. The visuals effectively illustrate how these solutions can help patients, clinicians, and researchers. The overall tone of the video is professional and informative, highlighting the company's ability to deliver innovative and reliable products.
The engaging narrative and simple visuals in this company explainer video immediately grab the viewer's attention and effectively explain National Grid ESO's digital transformation journey. We all appreciate how they've managed to break down complex concepts like AI and Machine Learning into easily digestible visuals. The animation uses a bright yellow palette that creates a positive and uplifting feeling.
National Grid ESO showcases its commitment to innovation and presents a clear vision for the future of energy. The video highlights the importance of adapting to a rapidly changing landscape and the benefits of utilizing big data and cutting-edge technologies. We find the Energy System Digital Twin particularly impressive as a tool for driving the energy transition towards net zero.
What We Can Learn
Illustrate the problem and solution clearly, leading viewers to understand your product's value.
We find this explainer video a shining example of how to showcase complex technology in an engaging and accessible way. From the opening shot, the high-quality visuals and futuristic music draw viewers into Mavenir's world of 5G innovation. We all appreciate the strategic use of data visualizations and key messages, effortlessly highlighting the company's global reach, industry recognition, and commitment to advancing the telecommunications landscape.
The video's emphasis on real-world applications, particularly in defense and tactical settings, underscores the practical impact of Mavenir's solutions. By showcasing soldiers utilizing cutting-edge technology, the video powerfully connects with the target audience. The bold call to action, Trust the future, leaves a lasting impression, inspiring viewers to embrace Mavenir's vision for the future of 5G.
What We Can Learn
Clearly demonstrate your product's impact, inspiring viewers to take the next step.
14. Digital Marketing Institute Creative Company Explainer Video
The education business presents a unique set of challenges in today's evolving digital landscape. We love how this concise company explainer video from the Digital Marketing Institute uses dynamic animation and a minimalist aesthetic to highlight these challenges and present a compelling solution.
The visual journey of the two balls, representing institutions and students, immediately grabs attention. The video emphasizes how a partnership with the Digital Marketing Institute can lead to increased enrolments, a diverse portfolio, and significant ROI. Ultimately, it promises a smart, simple path to transform careers, a message that resonates deeply with the target audience.
What We Can Learn
Keep it concise; a short video holds attention better.
PerkinElmer has consistently pushed the boundaries of science, helping customers to measure, quantify, detect, and report. This video is designed to showcase the company's commitment to innovation and its impact on scientific advancement.
Video Design - The video style is a classic App Feature Explainer Video, with a mix of archival footage and modern animation. The use of black and white visuals, provides a sense of nostalgia and highlights PerkinElmer's rich history. The modern animation, coupled with the dynamic transitions, brings the video to life and makes it visually appealing, effectively communicating its message.
The visual design of the video conveys the objective of PerkinElmer's dedication to science. The use of historical footage, combined with modern visuals, creates a dynamic and compelling narrative that showcases how PerkinElmer's innovations have evolved through the years. The tone of the video is one of excitement and innovation, emphasizing the company's role in shaping the future of scientific exploration.
MEDHOST is a company providing support to healthcare facilities, enabling them to deliver exceptional care. This video is designed to highlight the importance of MEDHOST's role in the healthcare industry.
Video Design - The video employs a vibrant color palette, incorporating bright blues and reds, to create an engaging and captivating Company Overview Explainer Video. The animation style is whimsical and engaging, featuring 3D cartoon characters that bring a lighthearted and relatable touch to the healthcare setting. The animation style is simplified and uses simple 3D shapes with smooth transitions, emphasizing the company's message of providing support to healthcare facilities.
The video's visual design effectively communicates the objective, emphasizing the importance of support for healthcare professionals. By portraying the challenges healthcare professionals face, such as saving patients and dealing with complex paperwork, the video highlights the value of MEDHOST's solutions, making the message relatable and impactful. The tone of the video is positive and reassuring, conveying a sense of confidence in MEDHOST's ability to empower healthcare facilities to deliver exceptional care.
ExxonMobil is a global energy company that focuses on finding and producing energy. This video is designed to showcase how ExxonMobil is contributing to the development of a more reliable and sustainable energy future.
Video Design - This video uses a minimalist design style with a dark background and bright colors to highlight the key information. The use of animated graphics, like the purple sphere and moving orange lines, makes this a Business Launch Explainer Video. These graphics represent the growing concern about cyberattacks and the need for a solution.
The visual style is engaging and easily grabs the viewer's attention, driving them to learn more about ExxonMobil's solutions for cybersecurity. The video uses a positive tone, showcasing the company's expertise in cybersecurity and its commitment to protecting customers from cyberattacks. The simplicity of the graphics and narrative make it easy for audiences to understand the topic, increasing their engagement.
Comarch provides telecommunication solutions that help telcos build a sustainable network. This video is designed to highlight the need for sustainable energy consumption and showcase how Comarch's solutions can help achieve this goal.
Video Design - The video features a stylized design with a sleek and modern aesthetic. It uses bright, vibrant colors, simple shapes, and dynamic camera movements to capture attention and deliver information in an engaging manner. The use of glowing lights, animated elements, and a central character gives it an Onboarding Explainer Video style, ideal for creating an introductory overview of the company and its offerings.
The visual style of the video helps to effectively communicate the message of sustainable energy consumption for a better planet. The blue and white color palette, coupled with the sleek, futuristic animations, creates a sense of progress and innovation, highlighting the positive impact Comarch solutions will have. The calm and confident tone of the video helps to convey a message of trust and reliability to viewers.
Calendly simplifies scheduling for individuals and businesses. This video is designed to introduce the rebranded Calendly and its features.
Video Design - The video uses a 3D Product Differentiation Video style with bright colors and graphic design elements. The animated illustrations used are colorful and diverse, representing a modern and vibrant brand. A variety of shapes and geometric patterns are used in the video, these patterns are fluid and constantly evolving, echoing the concept of constant change and growth.
The graphic design and animation style effectively communicate Calendly's ability to help businesses find the right influencers and build relationships with them. The overall tone of the video is fun, positive and energetic, it shows how Calendly helps businesses take advantage of influencer marketing and maximize their marketing ROI, showcasing the value that Calendly can provide to its users.
MCL is a restaurant and bakery that prides itself on making everything fresh, homemade, and delicious. This video is designed to show customers that the food at MCL is prepared with care and attention, just like food made at home.
Video Design - The video features a charming and whimsical Explainer Video style, with bright colors, simple shapes, and a lighthearted tone. The use of bold outlines and rounded corners provides a friendly and inviting feel, while the animation is fluid and engaging.
The animated style of the video is effective at communicating the key message: MCL's food is made with care and attention to detail. The warm colors, gentle movements, and focus on the food items create a feeling of warmth, comfort, and authenticity. The video's overall tone is lighthearted and playful, which helps to create an emotional connection with viewers and leaves a positive impression of the MCL brand.
Pinkerton provides crime data that is granular, detailed, and seasonal, giving clients a competitive edge. The video is designed to highlight the advantages of using the company's solution for understanding UK crime data.
Video Design - The video effectively utilizes a Story-Driven Explainer Video to communicate the value of Pinkerton. The video begins with a visually engaging depiction of crime data, represented by flying documents. These documents then transition into a grid of data, showcasing the rigorous verification and analysis process that Pinkerton employs. This sequence effectively communicates the company's expertise and commitment to delivering accurate data.
The visual design of the video effectively drives its goal of demonstrating the benefits of using Pinkerton for understanding UK crime data. The use of animation, data visualizations, and high-quality graphics creates an engaging and informative experience. The tone of the video is professional, reassuring viewers that Pinkerton provides a reliable solution for their needs. The video highlights the company's experience, technological capabilities, and commitment to delivering accurate information, which aligns perfectly with the video's objective.
Justice is an organization that works to inform people about the world's most serious crimes, and the video is designed to raise awareness and explain how Justice can play a part in the healing process.
Video Design - This Business Animation Explainer Video uses simple graphics, black silhouettes on a white background, that evoke a sense of urgency and tragedy, conveying the weight of the situations depicted. This choice of animation style contrasts starkly with the black and white graphic style, allowing the video to bring to light the topic of reconcilation. This visual design works well to highlight the issues of violence, genocide, war crimes and crimes against humanity.
The use of bold, black text coupled with the simple illustrations of people, and a focus on a specific event - a tug-of-war that represents societal forces pulling apart, helps communicate the critical need for information, Justice and reconciliation. The video emphasizes the importance of understanding and processing the past so that the victims of the past do not become the perpetrators of the future. It aims to inspire viewers to become more informed about these issues and take action.
Gemalto is a cybersecurity company that is helping to build trust in the commercial drone industry. This video is designed to highlight the importance of cybersecurity and Gemalto's role in securing the commercial drone ecosystem.
Video Design - This is a Software Product Demo Explainer Video. It uses a clean and modern design style that is intended to appeal to a professional audience. The video uses a combination of animated graphics and live footage to illustrate its points, and the overall tone is upbeat and optimistic. A blue and white color palette is used for the graphics, and a dark blue and white color palette is used for the text. The combination of these colors creates a calming and professional aesthetic that inspires trust in the audience.
The video uses graphics to illustrate the key concepts of the video, such as the importance of identifying, connecting, and securing drones. The graphics are animated and sleek, and they communicate the message of the video in a clear and concise way. The video also uses real-world footage of drones in action to illustrate the potential of this technology. The combination of these elements creates a video that is both informative and engaging, and it helps to build trust in Gemalto's ability to secure the commercial drone ecosystem. The video's overall tone is professional, but not too formal. The combination of graphics and live footage helps to keep the video engaging and interesting.
CRRC is a company that provides intelligent operation and maintenance solutions for railway vehicles. The video is designed to show how this technology helps companies manage dynamic situations.
Video Design - This video is a great example of a Business Animated Explainer Video. The use of blue and white colors creates a clean and professional look, while the simple animations and flat design are easy to understand. The style is effective at engaging viewers and conveying information quickly and clearly. The video features simple animations, which are impactful, and easy to understand, without requiring any unnecessary animation style that could distract.
The visual style of the video is perfect for communicating the objective of the video. The animation is used to highlight the problem of disruptions in the supply chain, and then how CRRC's solutions can help businesses manage these disruptions. The overall tone of the video is informative and positive. The use of a clean and professional visual style communicates the benefits of CRRC's solutions and helps to build trust with viewers.
VoltaChem is working on new technologies to help the chemical industry reduce carbon dioxide emissions and create more sustainable methods for producing chemicals and fuels. The video is designed to introduce VoltaChem's solutions and its innovations for decarbonization and recarbonization.
Video Design - The video uses simple, clean visuals to showcase its technology. The animation is done in a 3D style, with graphics that feel almost like 3D Product Differentiation Video, which makes it easy to understand. The use of a light gray background helps to ensure the bright colors of the factory, the wind turbines, and the solar panels stand out. This design style gives the video a sense of calm and professionalism, which is appropriate for the subject matter.
The video uses a minimalist style to communicate its message effectively. The clean animation and the lack of unnecessary visual noise allow viewers to focus on the key message of the video, which is to decarbonize the chemical industry. The visuals and the tone of the video are appropriate for VoltaChem's target audience, which is likely to include decision-makers in the chemical industry. The video visual style makes the information presented easily understood and engaging.
ENEL Green Power, a major player in the renewable energy market, provides a clear explanation of Renewable Energy Certificates, often referred to as RECs. This video is designed to inform viewers about the nature of RECs and their role within the renewable energy market.
Video Design - The video utilizes a clean and simple animation style with 3D graphics. The clean design coupled with simplified visuals such as the 3D buildings and wind turbines is a characteristic of 3D Product Differentiation Video style. The video uses distinct colors for each element, making it easy to distinguish between RECs, renewable energy sources, and electricity users.
The animation style used, paired with the concise narrative, effectively conveys the complexity of RECs in a simple and engaging manner. By breaking down the concept of RECs into a simple visual representation, the video clearly outlines the benefits of using renewable energy sources. The clean and concise tone of the video reinforces the overall message that RECs offer a sustainable solution for a better future.
HORNE is building a Wise Firm, a culture that embodies both who they are and who they aspire to be. The video is designed to showcase the foundation of this culture and explain its purpose.
Video Design - The video uses a combination of simplistic graphics and a Process Explainer Videoe video style. The visual design features clean lines and bold typography, and the animated elements are simple and engaging. The use of a gray background and blue accents creates a professional and approachable aesthetic that complements the brand's mission. The use of graphic elements and animation helps to visually illustrate the core values and principles of the Wise Firm.
The visual style of the video successfully communicates the message of strength and stability. The use of graphic elements and animations helps to visually illustrate the core values of the Wise Firm, highlighting the importance of building on a solid foundation. The video conveys a positive and optimistic tone, suggesting that with the right approach, any company can become a Wise Firm.
EQT is a leading global manufacturer of branded protective wellington boots. The video is designed to introduce the business and operations of EQT to potential employees, portfolio companies, business partners and shareholders.
Video Design - This Commercial Explainer Videoe video uses a combination of illustrations and animation to create a simple yet engaging presentation. The video uses minimal text and focuses on visual storytelling. The graphics are clean, modern and minimalist, and the animation is smooth and fluid. The overall tone of the video is professional yet friendly, using a bright color palette to create an uplifting and positive feel.
The use of illustrative style effectively drives the video goal by showcasing the everyday reality of the workers EQT serves. The narrative highlights the essential work done by these men and women, and the video emphasizes the role of EQT in providing them with the necessary footwear for their tasks. The tone of the video is optimistic and positive, communicating the importance of EQT's contribution to industries worldwide.
Advanta helps make big dreams come true, step by step from consulting, to prototyping, solutions and implementation. The video is designed to highlight how Advanta can help organizations embrace possibilities and achieve their transformation goals.
Video Design - The video is a Software Tour Explainer Videoe video using a minimalist design style with black and white graphics, accompanied by a soothing, upbeat, yet hopeful audio background. Each text overlay has a specific font style and color, and is used to emphasize keywords, making the video easy to follow.
The video's design effectively communicates Advanta's services through an engaging visual narrative. The clear, bold text overlays combined with simple graphics showcase the power of technology and digital transformation, creating an overall positive tone. The video's focus on the future positions Advanta as a partner in helping businesses achieve their goals.
Healthe is a company that focuses on providing solutions to illuminate villages, rescue wildlife, and grow food. The video is designed to introduce Healthe, showcasing the impact their solutions have on a global scale.
Video Design - The video is a Software Overview Explainer Videoe video, using a minimalist design style, focusing on clean graphics and a simplified color scheme, featuring shades of purple, white, and blue. The video opens with two astronauts floating through space, demonstrating Healthe's innovative solutions. This is followed by a quick transition to an array of simple yet vibrant imagery, showing their real-world impact on communities and the planet. The graphics, while simple, are visually engaging and effectively convey the message about Healthe's solutions.
The video's visual style successfully communicates Healthe's objective, highlighting the positive impact their solutions have across the globe. The video employs a captivating and hopeful tone, portraying a sense of optimism and a shared commitment to making a difference. Through these elements, the video effectively positions Healthe as a company dedicated to providing innovative solutions for a better future.
FAQ
How can an explainer video help me achieve my specific business goals?
Explainer videos clarify complex ideas, showcase value propositions, and boost engagement, leading to increased conversions and brand awareness.
What are the different styles of explainer videos, and which one is best suited for my target audience?
Explainer video styles range from animated and whiteboard to live-action and screencast. Choosing the right style depends on the target audience and message. For example, animation suits complex topics, while live-action builds trust.
How long does it typically take to produce a high-quality explainer video?
Producing a high-quality explainer video typically takes 3-8 weeks, depending on factors like complexity, animation style, and revision rounds.
What is the average cost of producing an explainer video?
Explainer video production costs vary widely, ranging from $1000 for simpler designs to $6000 for complex, photorealistic animations.
How can I ensure the explainer video effectively communicates my brand message?
Effective brand communication requires consistent messaging and visual identity. Ensure the video aligns with brand guidelines and target audience preferences.
What are some best practices for scripting an explainer video?
A strong explainer video script focuses on a single core message, uses clear and concise language, and incorporates storytelling elements to resonate with viewers.
How can I find a reputable explainer video production company?
When selecting a production company, consider their portfolio, client testimonials, communication style, and expertise in your industry.
What kind of information should I provide to the production company?
Provide the production company with a clear brief outlining your company background, target audience, key message, desired style, and existing brand assets.
How can I incorporate my existing brand assets into the explainer video?
Existing brand assets like logos, color palettes, and fonts can be seamlessly integrated into the explainer video to maintain brand consistency.
What are some common mistakes to avoid when creating an explainer video?
Avoid jargon, overly long videos, and weak calls to action. Keep the message concise, engaging, and focused on the target audience's needs.
What are the key elements of a successful explainer video?
Successful explainer videos combine clear messaging, engaging visuals, compelling storytelling, and a strong call to action.
What is the ideal length for an explainer video?
The ideal length for an explainer video is typically 60-90 seconds, but it can vary depending on the complexity of the message and the platform.
How can I adapt a successful explainer video style for my own company?
Adapting a successful explainer video style involves identifying key elements that resonate with the target audience and incorporating them into a unique concept.
What are the benefits of using animation in an explainer video?
Animation offers creative flexibility, simplifies complex concepts, and enhances engagement, making it a powerful tool for explainer videos.
What are some tips for choosing the right music and voiceover for my explainer video?
Choosing the right music and voiceover involves considering the video's tone, message, and target audience. Music should complement the visuals, while the voiceover should be clear, engaging, and relatable.
How to plan and optimize Company Explainer Videos?
Goal-Oriented Approach: "Goals are the fuel in the furnace of achievement." - Brian Tracy. Advids used this philosophy for a healthcare client. By clearly defining the video's goal – to educate viewers about a new telehealth platform – we crafted a concise and impactful narrative that led to a 20% rise in platform registrations.
Actionable: Define clear, measurable goals before starting video production.
Simplicity and Clarity: "Building a product is like writing a sentence. Every extra word weakens it." - Amir Salihefendic. Advids embraced this minimalist approach for an e-commerce client. By simplifying the script and visuals in their explainer video, we reduced viewer bounce rate by 10% and increased average watch time.
Actionable: Communicate complex ideas simply and visually.
Emotionally Resonant Storytelling: "Advertising is about emotion, not facts." - Craig Davis. Advids leveraged this understanding for a non-profit client. By incorporating emotional storytelling into their explainer video, we saw a 30% increase in donations and a significant expansion of their supporter base.
Actionable: Connect with viewers on an emotional level.
Collaborative Creativity: "It's not the manager's job to prevent risks. It's the manager's job to create an environment where great things can happen." - Ed Catmull. Advids fosters this environment internally and with clients. For a gaming client, this collaborative approach resulted in a highly engaging explainer video that boosted game downloads by 25%.
Actionable: Foster open communication and collaboration.
Positioning for Impact: "Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect." - Iman Bayatra. Advids applied this principle for a food delivery service client. By clearly positioning their service as convenient and affordable in their explainer video, we helped them achieve a 18% increase in new customer acquisitions.
Actionable: Clearly position your offering in the target audience's mind.
Why Advids for Company Explainer Video?
At Advids, we create high-quality, original Company Explainer Videos that deliver exceptional results. With a blend of creative storytelling, cutting-edge technology, and a proven track record, we transform your vision into compelling animation that achieves your business goals.
Experience the Advids Advantage:
12+ Years of Proven Success: Over 3400 successful projects across various video types demonstrate our deep understanding of effective video production. 270+ Company Explainer Videos Created: We've helped numerous businesses, from startups to Fortune 500 companies, explain their products and services with engaging animated videos. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life. Client Satisfaction Guaranteed: Over 109 five-star Google reviews reflect our dedication to excellence, creativity, and client satisfaction.
The Advids Creative Process:
Collaborative Partnership: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Customized Company Explainer Video Solutions: We tailor each project to your brand, style, and target audience, whether you need explainer videos, character animations, or other video types. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful videos. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action. Cutting-Edge Company Explainer Video Technology: We use industry-leading software and techniques to create visually stunning videos with lasting impact.
Ready to unlock the potential of Company Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Company Explainer Video?
A company explainer video is a short, engaging video that explains a company's products, services, or mission in a clear and concise way. These videos are often used to introduce a company to potential customers, educate them about its offerings, or build brand awareness.
Company explainer videos are versatile and can be used in a variety of marketing contexts. They can be featured on a company's website, shared on social media, or used in email marketing campaigns. They can also be used to support sales efforts by providing potential customers with a quick and easy way to understand a company's value proposition.
What do top Company Explainer Videos have in common?
2D Animation
A visually appealing way to bring your brand to life.
3D Animation
A more immersive and engaging way to showcase your products.
Motion Graphics
A dynamic and eye-catching way to highlight key information.
Whiteboard Animation
A simple and effective way to explain complex concepts.
Mixed Media
A creative and engaging way to combine different visual styles.
Live Action
A realistic and relatable way to showcase your products or services.
Stock Footage
A cost-effective way to add visual interest to your video.
Screen Recording
A practical way to demonstrate software or online tools.
Clear Script
A well-written script that is easy to understand and engaging.
Strong Call to Action
A clear and concise call to action that encourages viewers to take the next step.
Target Audience
A video that is tailored to the specific needs and interests of your target audience.
Value Proposition
A video that clearly communicates the value proposition of your company or product.
What makes Company Explainer Video effective?
A compelling Company Explainer Video is a powerful tool for engaging your audience and achieving your marketing goals. The effectiveness of these videos is driven by a combination of factors, including a clear and concise message, visually appealing graphics, and a strong call to action.
A thoughtfully designed Company Explainer Video aims to capture attention, simplify complex information, and inspire viewers to take action. The key is to create engaging content that resonates with your target audience and leaves a lasting impression.
How long should your Company Explainer Video be?
A successful Company Explainer Video is a concise and impactful way to communicate your message. The ideal length will vary depending on the complexity of your topic and the attention span of your target audience.
A general rule of thumb is to keep your videos short and sweet, aiming for a length of 60 to 90 seconds. However, longer videos can be effective for more complex topics or when you need to provide in-depth information.
Pre-Production Questions
What is the primary goal of your video?
What is the target audience for your video?
What is the key message you want to convey?
How much information do you need to cover?
What is the appropriate tone and style for your video?
What is the budget for your video?
What is the timeline for your video?
How to create Company Explainer Videos?
Creating a Company Explainer Video involves a strategic process that begins with planning and ends with distribution. The creation process involves defining your goals, crafting a compelling script, and selecting the right visual style to effectively communicate your message.
A well-executed Company Explainer Video aims to capture attention, simplify complex information, and inspire viewers to take action. The key is to create engaging content that resonates with your target audience and leaves a lasting impression.
Pre-Production
Define your goals
Identify your target audience
Develop a compelling script
Choose a visual style
Select music and sound effects
Production
Shoot or animate your video
Edit your video
Add music and sound effects
Create a call to action
Optimize for different platforms
Measure Your Video's Impact
Tracking the success of your B2B explainer video requires looking beyond vanity metrics like views. Instead, focus on engagement and conversion to understand its true impact.
View Completion Rate: This metric reveals how captivating your video is. A high completion rate suggests viewers found the content valuable and engaging, increasing the likelihood of them taking your desired action.
Click-Through Rate (CTR): CTR measures how effectively your video drives traffic to your website or landing page. A high CTR indicates that your video sparked interest and motivated viewers to learn more.
Lead Generation Metrics: Track form submissions, email sign-ups, or demo requests to measure the video's impact on your sales funnel. These metrics directly demonstrate the video's ability to generate qualified leads.
Social Media Engagement: Shares and comments reflect the video's virality and audience engagement. These metrics show how well your video resonates with your target audience and its potential to reach a wider audience organically.
Customer Feedback: Analyze Testimonials and direct feedback to gain valuable insights into the video's effectiveness in communicating your message and building trust. This qualitative data provides valuable context to the quantitative metrics.
Tools for Tracking: Utilize platforms like YouTube Analytics, Vimeo, and marketing automation software to monitor these metrics and gain a comprehensive understanding of your video's performance.
Onboarding Made Engaging with Explainer Videos
Explainer videos can revolutionize employee onboarding, transforming a potentially tedious process into an engaging and effective experience.
Company Culture and Values
Instead of relying on lengthy manuals, use videos to dynamically introduce new hires to your company's culture, mission, and values.
This creates a more memorable and impactful first impression.
Process and Policy Explanation
Simplify complex processes, policies, and tools with clear and concise video explanations.
This ensures new employees grasp essential information quickly and efficiently, reducing confusion and Onboarding time.
Inspiration and Motivation
Showcase company success stories and employee testimonials through video to inspire and motivate new hires.
This fosters a sense of belonging and excitement, setting a positive tone for their journey with the company.
Team Introductions and Remote Onboarding
Facilitate introductions to team members and departments through engaging video profiles.
This is particularly valuable for remote onboarding, helping new hires feel connected to their colleagues despite physical distance.
Ongoing Training and Support
Utilize explainer videos for ongoing training and support, providing easily accessible resources for employees to refresh their knowledge or learn new skills.
This promotes continuous learning and development within your organization.
B2B Video Storytelling Secrets
Crafting a compelling narrative for your B2B explainer video is crucial for its success. Avoid these common pitfalls to ensure your message resonates with your target audience.
Neglecting Target Audience
Failing to define your target audience and their specific needs and pain points can lead to a generic and ineffective video.
Conduct thorough research to understand your audience before crafting your narrative.
Lack of a Strong Hook
Without a captivating hook, viewers may lose interest within the first few seconds.
Start with a compelling question, a surprising statistic, or a relatable problem to immediately grab their attention.
Overusing Jargon
Jargon and technical terms can alienate viewers and hinder comprehension.
Instead of saying Utilize our proprietary synergistic solutions, say Use our solutions to improve collaboration and efficiency.
Missing Call to Action
Without a clear call to action, viewers are left unsure of what to do next.
Clearly state the desired action, whether it's visiting your website, downloading a resource, or requesting a demo.
Neglecting Storytelling
A dry, fact-based approach can result in a forgettable video.
Incorporate Storytelling elements, such as a relatable character or a problem-solution narrative, to make your video more engaging and memorable.
Crafting Compelling Calls to Action
A Strong Call to Action is essential for driving desired actions from your viewers. Implement these tips to maximize the effectiveness of your call to action.
Clarity and Specificity:
Clearly state what you want viewers to do. Instead of a generic Learn more, use specific calls to action like Download our free guide, Visit our website for a free trial, or Contact us for a consultation.
Conciseness:
Keep your call to action short, memorable, and easy to understand. Avoid lengthy or complex instructions that may confuse viewers.
Highlight Benefits:
Emphasize the benefits of taking action. Instead of just saying Sign up for our newsletter, say Sign up for our newsletter to receive exclusive industry insights and tips.
Visual Emphasis:
Use visual cues like text overlays, animations, or button graphics to draw attention to your call to action. Make it visually prominent and easy to spot.
Urgency and Scarcity:
Encourage immediate action by incorporating a sense of urgency or scarcity. Phrases like Limited time offer or Download your free guide today can motivate viewers to act quickly.
A/B Testing:
Experiment with different calls to action and track their performance to see what resonates best with your audience. A/B testing allows you to Optimize Your Call to Action for maximum conversions.
Industry-Specific Videos: Speak Their Language
Tailoring your explainer video to a specific industry is crucial for establishing credibility and resonating with your target audience.
Industry Research
Conduct thorough research to understand industry trends, terminology, and common challenges. This will help you create a video that speaks directly to your audience's needs and interests.
Relevant Visuals and Examples
Use visuals and examples that are specific to the industry. For example, if you're targeting the healthcare industry, use imagery of medical professionals and patients, and avoid generic business visuals.
Address Industry-Specific Challenges
Highlight how your product or service addresses the unique challenges faced by businesses in that industry. Demonstrate a deep understanding of their pain points and how your solution provides value.
Tailored Language
Use industry-specific terminology and language that your target audience will understand and appreciate. This demonstrates your expertise and builds trust.
Example
A software company targeting the construction industry created an explainer video featuring visuals of construction sites and workers using their software to manage projects. They highlighted how their software addressed specific challenges faced by construction companies, such as improving communication and streamlining workflows.
Visualizing Complex Product Launches
Visuals and animations are powerful tools for simplifying complex concepts and making your B2B explainer video more engaging.
Clarity and Simplicity: Use clear and concise visuals that are easy to understand. Avoid overwhelming viewers with too much information or overly complex animations.
Illustrative Animations: Employ animations to illustrate processes, workflows, and technical concepts in a dynamic and engaging way. For example, use a step-by-step animation to show how a software feature works.
Visual Metaphors: Use Visual Metaphors and analogies to explain abstract concepts in a more relatable way. For example, use a visual of a puzzle coming together to represent the integration of different systems.
Consistency with Branding: Ensure that your visuals and animations are consistent with your brand identity and messaging. Use your brand colors, fonts, and style guidelines to create a cohesive visual experience.
Example: A cybersecurity company used animations to illustrate how their software detects and prevents cyberattacks. They used visual metaphors, such as a shield protecting a network, to simplify complex security concepts.
Cons: Can feel less personal or authentic if not done well.
Live-Action Videos:
Pros: More realistic and relatable, can Build Trust and connection with viewers.
Cons: More expensive and time-consuming to produce, requires actors, locations, and equipment.
Screencast Videos:
Pros: Ideal for demonstrating software or online tools, cost-effective and easy to produce.
Cons: Can be less engaging if not well-produced, limited creative flexibility.
Choosing the Right Type: Consider your target audience, budget, and the complexity of your message when choosing the best type of explainer video. For example, Animated Videos are often a good choice for explaining abstract concepts, while live-action videos are better for showcasing a product or service in a real-world setting.
Crafting Compelling Short Videos
Strong Hook: Start with a captivating hook that grabs attention within the first few seconds. Use a bold statement, a surprising statistic, or a visually compelling scene to pique viewers' interest.
Conciseness: Keep your videos short and to the point, focusing on a single key message. Avoid overwhelming viewers with too much information.
Visual Appeal: Use eye-catching visuals, animations, and text overlays to enhance engagement. Make your videos visually dynamic and easy to follow.
Clear Call to Action: Include a clear and concise call to action that encourages viewers to take the next step, such as visiting your website, following your social media page, or downloading a resource.
Platform Optimization: Optimize your videos for each specific social media platform. Consider the platform's unique format, audience preferences, and video length restrictions.
Captions and Subtitles: Add captions and subtitles to your videos to make them accessible to a wider audience and improve engagement for viewers who watch videos with the sound off.
Boosting Product Launch Impact with Videos
Utilize videos across various channels, including your website, social media platforms, email marketing campaigns, and paid advertising. This ensures maximum exposure to your target audience.
Consistent Brand Experience
Create a Consistent Brand Experience across all channels by ensuring your videos align with your overall messaging, branding, and visual style.
Website Integration
Embed explainer videos on your website's homepage, product pages, and Landing Pages to engage visitors and provide them with valuable information.
Social Media Promotion
Share your videos on social media platforms and use relevant hashtags to reach a wider audience. Engage with viewers in the comments section and respond to their questions.
Email Marketing
Include links to your explainer videos in your email marketing campaigns to provide subscribers with valuable content and drive traffic to your website.
Paid Advertising
Use explainer videos in your paid advertising campaigns on platforms like YouTube and social media to reach a targeted audience and generate leads.
Performance Tracking
Track the performance of your videos across all channels and make adjustments as needed to optimize their effectiveness. Analyze metrics like view completion rate, click-through rate, and conversion rate to understand what's working and what's not.
Example: A SaaS company integrated explainer videos into their website, social media, and email marketing campaigns. They saw a significant increase in website traffic, lead generation, and Customer Engagement after implementing this strategy.
Multi-Channel Video Strategy for Product Launches
Explainer videos can serve as the cornerstone of a cohesive and impactful marketing campaign that resonates with your target audience across multiple channels.
Central Theme and Message:
Develop a central theme or message that runs through all your marketing materials, including your explainer video. This ensures consistency and reinforces your key message across all touchpoints.
Consistent Branding:
Use Consistent Branding elements, such as your logo, color palette, and font styles, across all channels to create a unified brand experience for your audience.
Cross-Channel Promotion:
Promote your explainer video across different platforms, including your website, social media, email marketing, and paid advertising.
Use teasers and snippets of the video on social media to drive traffic to the full video on your website or landing page.
Targeted Content:
Tailor your video content and Messaging to each specific channel and audience segment.
For example, you might create a shorter, more engaging version of your video for social media and a longer, more detailed version for your website.
Performance Tracking and Optimization:
Track the performance of your campaign across all channels and make adjustments as needed to optimize its effectiveness.
Analyze metrics like view completion rate, click-through rate, and conversion rate to understand what's working and what's not.
Example:
A marketing agency created a series of explainer videos focused on the benefits of their services.
They used these videos across their website, social media, and email marketing campaigns, creating a cohesive and impactful campaign that generated significant leads and increased brand awareness.
How company explainer video examples are curated?
We dove deep into company explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic company explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining clarity and persuasiveness of the company's offering. 7.Brand Storytelling Determining how effectively the video conveys the brand's narrative and values. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, company explainer videos 2024, n=7300 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
