Have you ever imagined your brand's story told through captivating visuals, instantly connecting with your audience on an emotional level? I am here today to introduce in this article what we believe is a game-changer: the company history video. We've seen firsthand how these videos transform simple narratives into powerful engagement tools, creating a resonance that goes far beyond traditional marketing. Our research shows that this approach is not just effective, but incredibly impactful. Let's explore the data behind this powerful storytelling technique, showcasing 30 compelling examples to inspire you.
96% of marketers concur that videos play a pivotal role in enhancing user comprehension of their product or service.
88% of B2B buyers say they spend time watching video content to learn about products or services in the past 3 months.
91% of shoppers want to see more videos from brands they like online.
These figures highlight the undeniable power of video in capturing audience attention and driving conversions. Company history videos, in particular, offer a unique opportunity to build rapport and establish credibility. We've curated 30 Compelling Company History Video examples that immediately commanded our attention and generated excitement.
It's easy to get bogged down by everyday tasks, but when you add those tasks to larger workflows, they become complex and challenging. Process Street shines in those situations by providing an intuitive platform for seamlessly managing any workflow, no matter how big or small. Vibrant color and sleek 2D animation enhance the company video appeal, making it not just informative but also enjoyable to watch.
Process Street empowers teams to collaborate effortlessly and complete tasks efficiently. The company video showcases how the platform seamlessly integrates with the tools already in use, which is a major plus for many businesses. The video's upbeat tempo and impactful sound design highlight the ease and efficiency of using Process Street, leaving viewers eager to learn more.
What We Can Learn
Craft a narrative arc showcasing your company's evolution, inspiring viewers.
This video is a masterclass in brand storytelling. It seamlessly weaves together everyday scenarios, from grocery shopping to international travel, showcasing the technology behind the brand. The minimalist design and flat animation aesthetic create a modern feel, making the video both visually appealing and engaging. The video implicitly encourages viewers to embrace the brand's services, emphasizing its global network and innovative solutions. The upbeat music enhances the overall positive and optimistic tone, leaving viewers with a lasting impression of the brand's value.
This is a prime example of best company history video creation. It's not just about showcasing the brand's history, it's about connecting with the audience on an emotional level. The video subtly highlights the benefits of using the brand's services, making viewers feel like they are part of something bigger. This approach is incredibly effective, as it resonates with viewers on a deeper level, making them more likely to remember the brand and its message.
What We Can Learn
Let the visuals tell the story. less is more for maximum emotional impact.
In this standout company history video example, we admire CRRC's ability to convey complex warehousing challenges and solutions with elegant simplicity. The animation style immediately draws us into a world of logistics, highlighting inefficiencies and the need for optimization. The use of mockups and data visualizations powerfully illustrates the features and benefits of the Warehouse Tasking platform.
Furthermore, we appreciate how the video logically progresses through the platform's key features, from task ordering to capacity smoothing. Each scene builds upon the previous one, culminating in a clear and concise depiction of the product's transformative impact. The call to action is seamlessly integrated, leaving us wanting to learn more about this innovative warehouse solution.
What We Can Learn
Visually tell your company's story, connecting with viewers and inspiring action.
We admire this dynamic Company History Video, which showcases BDO's evolution beyond traditional accounting. The contrast between the static cubicles and the rapid, diverse scenes of innovation immediately grabs attention. The video brilliantly uses quick cuts and motion graphics to highlight BDOs adoption of technologies like predictive modeling, blockchain, and robotics.
BDO's global reach and collaborative spirit are conveyed through visually appealing footage of international settings and team interactions. We love the inspiring music and synchronized sound effects that further enhance the dynamic pace. This video doesnt just inform; it excites, making us all want to be part of BDO's journey.
What We Can Learn
Fast cuts and dynamic visuals keep viewers engaged, driving excitement.
5. Process Street Company Journey Animated - Drive engagement implicitly
It's easy to get bogged down by everyday tasks that may seem trivial, but when you add those tasks to larger workflows, they become complex and challenging. Process Street shines in those situations by providing an intuitive platform for seamlessly managing any workflow, no matter how big or small. The use of vibrant color and sleek 2D animation enhances the video's appeal, making it not just informative but also enjoyable to watch.
With its user-friendly interface, Process Street empowers teams to collaborate effortlessly and complete tasks efficiently. This Company History Video showcases how the platform seamlessly integrates with the tools already in use, which is a major plus for many businesses. The video's upbeat tempo and impactful sound design highlight the ease and efficiency of using Process Street, leaving viewers eager to learn more.
What We Can Learn
Clearly communicate your company's value proposition, driving viewer interest.
We admire the way this video weaves together a compelling company history video narrative with an understated product showcase. The minimalist 2D animations coupled with the cheerful, upbeat soundtrack instantly captivate and hold our attention. We love how seamlessly the historical vignette of the tricycle tire introduces Dunlop's legacy of innovation, setting the stage for the focus on modern protective footwear.
The clever use of contrasting work environments initially spotlights the dangers faced by workers, before subtly introducing Dunlop boots as the solution. EQT's branding is interwoven without being overwhelming, enhancing the message of growth and expansion. This video exemplifies the power of visual storytelling in a product demo, leaving us wanting to see more.
What We Can Learn
Contrast challenges with solutions to showcase your product's value clearly.
7. Mastercard Simple Company History Video - Showcase innovative solutions
The Mastercard video demonstrates a sophisticated understanding of brand storytelling. From online grocery shopping to international travel, we witness Mastercards technology in action. The minimalist design and flat animation aesthetic add to the video's modern feel.
We all benefit from the convenience and security offered by Mastercard. The video implicitly encourages viewers to embrace their services, emphasizing their global network and innovative solutions. The upbeat music enhances the overall positive and optimistic tone.
What We Can Learn
Illustrate your brand's evolution, inspiring viewers to join your story.
8. Tyson 2D Company Journey Video - Improve investor perception implicitly
The clear, concise visual storytelling presented in Tyson's animation sets a remarkable example for other company history videos. We appreciate the emphasis on the importance of water conservation and how it interweaves Tyson's commitment to sustainable agriculture throughout the narrative. The minimalist design, using a palette of blues and yellows, creates a visually appealing experience, enhancing the message of water stewardship.
Tyson effectively conveys the scale of their efforts, expanding from local farms to the national level. We love the use of the five-category pie chart, concisely explaining their water management strategies, adding depth and credibility to their message. The inclusion of stakeholders and families underscores the long-term impact of their water initiatives, inspiring collective action for future generations.
What We Can Learn
Weave your company's values into a clear visual narrative, inspiring viewers.
Softjourn's video demonstrates the power of storytelling in company history videos for small businesses. We're captivated by the car wash scenario that unfolds, clearly articulating how the Decision Control API provides essential purchase control. The 2D animation, with its clean lines and consistent color palette, keeps viewers engaged while delivering complex information effortlessly.
The video showcases a masterful blend of form and function, resulting in a piece that is both informative and visually appealing. It makes us realize how compelling a well-crafted explainer video can be for any business looking to simplify and streamline its messaging.
What We Can Learn
Focus on a relatable problem your product solves, creating an emotional connection.
10. LGIM Animated Company Journey - Spark audience interest implicitly
This video is a great example of how simple design can be incredibly effective. It's a clean and modern look that conveys the effectiveness of the platform, but the design choices are also relevant to the core message of the video.
Video Design - The use of bold colors, clean lines, and simple shapes creates a modern and engaging tone. The video highlights the key features, and the visuals are used to drive the point home.
This is a great example of Company History Video for Small Businesses that uses a sleek and sophisticated style to communicate how the platform can help businesses connect with customers.
Dun & Bradstreet is a data and analytics company that helps organizations make better business decisions. This video is designed to introduce their master data solutions and how they can help organizations manage and leverage their data for growth.
Video Design - The video employs a minimalist and modern design style using simple geometric shapes, such as circles and lines, along with a limited color palette. The animated cityscape and abstract shapes create a sense of movement and dynamism, symbolizing the constant evolution of data.
This video design is perfect for a Company History Video for Small Businesses, highlighting the company's expertise in data management. The cityscape metaphor effectively illustrates how data can become unmanageable if not properly organized. The use of animation, subtle color changes, and the minimalist graphics create a sense of clarity and efficiency, reflecting the benefits of the company's master data solutions. The overall tone of the video is confident and professional, conveying a sense of expertise and trust in the company's ability to help organizations thrive.
Thermo Fisher is a company that helps with cell and gene therapy journey, from research to commercialization, with products, services, and support. The video is designed to showcase Thermo Fisher's commitment to cell and gene therapy and highlight their expertise in the field.
Video Design - The video is a combination of simple line drawings, and animated graphics. The use of line drawings gives the video a clean and modern look. The animation is smooth and engaging, and the graphics are high quality. The Company History Video uses animated icons of a customer service agent, documents, and a calendar to represent the challenges of traditional on-premises contact centers, highlighting cost, time to make changes, and difficulty in scaling.
The video uses a dark blue background and bright colors to draw attention to the animated icons, which are designed to be a memorable representation of Thermo Fisher's approach to contact centers. The tone of the video is positive and optimistic, as the narrative talks about the solution that Thermo Fisher provides. This approach helps to create a sense of confidence in the viewer, while communicating the effectiveness of Thermo Fisher's solutions for cell and gene therapy. The video is well-paced and easy to understand, it effectively communicates the benefits of using Thermo Fisher's solutions, and drives viewer engagement with the brand.
In this vibrant company history video, we witness PRO BTPs commitment to expanded healthcare guarantees. The captivating 3D animation brings their offerings to life, showcasing dental care, alternative therapies, and financial advantages. The dynamic visuals, paired with the upbeat music and concise French narration, grab our attention and paint a picture of comprehensive wellness.
The video also emphasizes PRO BTPs dedication to affordability. This message is reinforced visually with the rotating pill pack, symbolizing evolving contracts, and the rolling euro coin, representing controlled costs. The final montage of diverse professionals, backed by the website address, leaves a lasting impression of a healthcare provider catering to a wide audience. We love the optimistic tone and clear value proposition, demonstrating how a brand can effectively communicate its commitment to health and well-being.
What We Can Learn
Animate your key features to make them memorable and engaging for viewers.
Noonday Collection is a company that empowers artisans around the world. The video is designed to encourage women to join the Noonday community and become ambassadors, helping artisans find financial independence.
Video Design - The Noonday Collection video uses a minimalist animation style, with a simple, flat design. The video is bright and colorful, with a focus on the product, and it uses vibrant colors, like red, orange, and pink. The video has an animated woman in it, pushing a sphere, which is a visual representation of the Noonday Collection, and shows the company's mission to bring the globe together. The sphere, while initially a plain white color, transforms into a world map, showcasing the global reach of the brand. These visuals combined create a “Company History Video†that emphasizes the connection between the Noonday Collection and the world.
The video utilizes a soft, gentle tone with minimal text. This combination of elements effectively conveys the message of empowerment and impact that Noonday Collection strives for. It encourages viewers to join the community, creating a sense of purpose and opportunity by highlighting the brand's mission to empower artisans and build a flourishing world. The video design, combined with the messaging, creates a feeling of inclusivity and optimism. The video is both visually appealing and informative, successfully highlighting the benefits of being a Noonday Ambassador.
In this captivating company history video, we see Excella's core message€”solving and evolving€”brought to life through dynamic isometric 3D animation. The pinball game metaphor ingeniously visualizes how they tackle challenges and innovate, while the ascending ladder cleverly depicts growth and future-oriented thinking. The vibrant colors and geometric shapes resonate with their forward-thinking approach. This video demonstrates how technology can be showcased creatively and meaningfully, and we all appreciate the meticulous design and seamless transitions, which maintain visual interest and clarity. Excella's dedication to empowering businesses to move forward with confidence shines through.
What We Can Learn
Let your company's personality shine through in the animation style and tone.
In a vibrant display of its decade-long reign, Alation presents a company history video for marketing that's nothing short of inspiring. The GOAT theme elevates the narrative, linking athletic excellence with the company's own pursuit of data management mastery. We all appreciate the dynamic animations and clean aesthetics that make the information both accessible and captivating.
The stadium visual, showcasing a decade of accolades, cements Alation's position as a true leader. From data catalogs to data governance, Alations impact resonates throughout the video, establishing them as the go-to solution for businesses seeking data intelligence.
What We Can Learn
Showcase milestones with impactful visuals; inspire confidence.
In this NFC Forum video, we're captivated by the brilliant way it transforms something technical into something tangible. The video vividly showcases the power of NFC technology through a series of relatable everyday scenarios, transforming mundane tasks like making payments and accessing events into effortless experiences. This approach effectively bridges the gap between complex technology and everyday life, making NFC instantly understandable and appealing to a broad audience.
The videos playful tone and vibrant visuals, especially the smooth transitions between pastel-colored backgrounds, make it a joy to watch. The All it takes is a tap tagline reinforces the simplicity of NFC, leaving viewers with a clear understanding of its benefits. It's a masterful example of a company history video for small businesses, making technology accessible, engaging, and genuinely exciting.
What We Can Learn
Let your video's story naturally unfold, creating an emotional connection that resonates.
This video is a powerful visual story about how cities are evolving into smart environments. It's a company history video for small businesses, showcasing the company's role in enabling this transformation. The video uses simple geometric shapes and bold, flat colors to create a futuristic and sophisticated look.
Video Design - Clean lines and minimal details create a sense of clarity and simplicity, while vibrant colors evoke energy and progress. The cityscape visuals, featuring buildings, cars, and other urban elements, are rendered in a modern and streamlined style.
The video's design clearly communicates the idea of a future city that is intelligent, efficient, and sustainable. It highlights the key features of a smart city: connectivity, data-driven insights, and seamless integration of technology into daily life. The overall tone is optimistic and forward-looking, emphasizing the possibilities and benefits of smart cities.
HORNE is a company building a Wise Firm culture. This video is designed to define the concept and the reasons behind it.
Video Design - The video utilizes a graphic design style, showcasing simple yet engaging visuals. With a foundation of bright blue and a grey background, the video uses a bold white font to present the company's “Wise Firm†culture. Text-based graphics are used to convey important ideas. Each graphic design is minimalistic, adding to the professionalism and clarity of the company's message, forming a strong Company History Video Teaser Idea video.
The video visual style effectively communicates its objective by using clear and simple graphics, emphasizing the strength of the “Wise Firm†principles. The use of a storm, contrasting the wise and foolish man's approach to building a house, creates a metaphorical representation of challenges, showcasing how Horne's culture is built on a solid foundation. This emphasizes the tone of resilience and commitment, highlighting the company's commitment to the “Wise Firm†model.
PerkinElmer has been pushing the boundaries of science for eighty-five years. This video is designed to showcase its commitment to innovation and its role in advancing scientific understanding.
Video Design - The video is a montage of historical black and white images interspersed with scenes from modern laboratories. This approach is a common method of visual storytelling for companies that want to demonstrate longevity, expertise, and progress. The video highlights the company's evolution and the scientific advancements that have been made possible by its innovations.
The video's visuals are simple, clean and modern, in keeping with the company's brand identity. The use of black and white imagery, and a muted color palette, reinforces the video's focus on scientific progress and precision, while the use of fast-paced cuts and transitions keeps the video engaging and visually dynamic. The combination of historical imagery and modern technology creates a sense of momentum, highlighting the importance of science throughout history and the potential for future advancements. This visual design effectively communicates the company's dedication to scientific innovation and its vision for a future driven by scientific breakthroughs.
Firebase is a platform that helps developers build and scale mobile and web apps. This video is designed to celebrate their amazing developer community and thank them for their trust.
Video Design - The video features a collage of colorful, flat illustrations that showcase the various ways developers use Firebase to build their apps. There is a strong emphasis on vibrant, playful, and user-friendly graphics, which are characteristic of a Company History Video sample video.
Firebase utilizes these design elements to communicate the benefits and ease of use of their platform. The bright colors and cheerful imagery create a positive and engaging tone, making the message more appealing to developers. The video's narrative underscores the collaborative spirit of the Firebase community, emphasizing the importance of partnership and mutual support.
This is a charming Company History Video for Small Businesses, perfect for a restaurant and bakery that prides itself on homemade food. It's a visual treat, employing a whimsical, bright color palette and simple shapes, reminiscent of early 20th-century children's book illustrations. This style makes the video visually engaging and appeals to a broad audience.
Video Design - The simple, yet detailed, animation complements the narrative and strengthens the overall tone of the video. The quirky, lighthearted tone successfully emphasizes the homemade quality of the food, making it appealing to a wide audience.
It conveys the message that the food is not just delicious but made with care and passion. The vibrant and cheerful animation complements the message of homemade goodness. The overall effect is a happy and comforting one, evoking feelings of warmth and familiarity, reinforcing the message of fresh and homemade food.
This is a powerful Company History Video for Small Businesses, designed to showcase the company's commitment to providing innovative solutions for businesses in the ecommerce industry. It's a video that speaks volumes about the company's expertise and its ability to seamlessly connect various aspects of the supply chain.
Video Design - The video utilizes a clean and modern design style, featuring simple yet impactful animations and graphics. It focuses on the key benefits of working with the company, emphasizing the importance of ecommerce and omnichannel expertise. The graphics are high quality and represent the company's ability to manage complex logistical operations.
This video effectively showcases the company's offerings and targets an audience seeking efficient and reliable logistics solutions for their ecommerce ventures. The visual style effectively communicates the objective of the video, evoking a feeling of professionalism and competence. The tone is confident and assertive, highlighting the company's ability to meet the needs of ecommerce businesses. This video demonstrates the company's capabilities in streamlining operations and providing efficient solutions that directly impact the success of ecommerce companies.
This video is a great example of how to educate customers on their energy use. It uses a simple but effective design style, showing 3D models of different locations and items, like a house, a car, and a coffee shop. This approach is consistent with other videos from the company, and it's a simple, easy-to-understand visual approach that clearly communicates the message.
Video Design - The video is animated and uses a mix of flat color and gradient designs to create a clean, modern look. The animation is smooth and engaging, and the use of a clock and a bar graph visually explains how energy use spikes and drops, and how it affects the types of energy sources the company uses.
The video uses a simple, matter-of-fact tone, which is effective in communicating the objective of the video and driving a call to action in a non-confrontational way. It does not make the viewer feel pressured to change their energy consumption habits, but rather focuses on educating them. This approach is a great example of how to create a Company History Video for Small Businesses that is both informative and engaging.
Atlas Copco is a company that focuses on sustainable manufacturing solutions. This video is designed to explain the importance of climate change and the impact it has on the industrial sector, including the manufacturing industry.
Video Design - The video uses a combination of 3D animated graphics and a simple style. These graphics are bold, high quality, and they clearly communicate the message of change. The blue and black color scheme helps with this, and the company uses an effective tone, which makes it an ideal Company History Video for Small Businesses video.
The video uses a combination of still images and 3D animation to illustrate the message and to showcase the scale of climate change. The blue highlights in the video, and the bright lights, add an impactful visual, and highlight the message. The dark background and the animation are in perfect harmony. The video has a somber tone, and it is meant to engage viewers, but also to alert them of the urgency of the situation. The use of visual elements helps communicate the importance of taking action against climate change, and motivates viewers to be a part of the solution.
Gemalto is a cybersecurity company focusing on commercial drone safety and security. The video is designed to showcase the company's solutions and build trust in the commercial drone industry by addressing its potential cybersecurity threats.
Video Design - The video style is highly illustrative, with bold graphics, engaging transitions, and concise text overlays. Simple animations and sleek graphics depict the three key stages of drone security: identify, connect, and secure. This creates a compelling Company History Video for Small Businesses that is both informative and visually appealing, making the topic of drone security easily understandable and engaging for the target audience.
Contrasting visuals, such as the drone against a cityscape or the drone against a forested area, highlight the diversity of drone applications and emphasize the need for reliable drone security. The overall tone is professional and reassuring, conveying a message of trust and safety. This design style, together with the informative content, effectively communicates the company's commitment to providing secure solutions for the commercial drone industry, while reinforcing the company's brand image as a leader in cybersecurity.
Aqua Security is a cloud native security platform. This video is designed to explain the need for cloud native security and how Aqua Security can help.
Video Design - The video uses a modern, futuristic style with neon lights and abstract shapes to visually represent the fast-paced nature of cloud native development. This video is a good Company History Video for Small Businesses because it uses imagery to communicate its brand messaging.
The video's visual style is able to communicate the objective of the video by highlighting the rapid pace of innovation and the need for security to keep up. The neon lights and abstract shapes create a sense of energy and excitement, which is amplified by the fast-paced music. The overall tone of the video is positive and optimistic, which is appropriate for a video that is trying to sell a product. The narrative of the video shows that security can be a powerful force for good and can help organizations to achieve their goals.
Calendly is a scheduling solution that helps people easily find time to meet. This video is designed to introduce new branding and features.
Video Design - The video features a clean and modern design with vibrant colors. Isometric illustrations of people are used to communicate the idea of connecting and scheduling. The video incorporates a Company History Video for Small Businesses, showcasing the company's journey since 2013, and highlighting user growth.
The visual design clearly communicates the goal of helping people easily schedule meetings. Bold colors, simple graphics, and a light-hearted tone make the video engaging for the target audience. The graphics and animation are clean and professional, which strengthens the brand's image. The video narrative highlights the benefits of using the scheduling solution, and this combined with the visual style creates an inviting, positive tone.
ENEL Green Power created a video explaining the currency of the renewable energy market. The video helps consumers understand Renewable Energy Certificates or RECs, how they are produced and tracked.
Video Design - The video uses clean, crisp graphics, and a simple, straightforward animation style to highlight the energy certificates. The visuals use a cartoonish representation, with 3D elements to represent wind turbines, solar panels, and buildings, which makes the video engaging, and appealing for a broader audience, to highlight the importance of clean energy.
The use of color, green and blue, throughout the video is a great example of how to use color to communicate an environmental message. The green and blue colors visually represent the environment. The overall tone of the video is informative, and friendly. The animation and graphics are easy to understand. This video is a perfect example of Company History Video for Small Businesses, as it clearly communicates complex concepts in a simple, engaging way.
ExxonMobil is a multinational oil and gas corporation. This video is designed to highlight the impact of energy on economic opportunity in Guyana.
Video Design - The video uses a minimal design style with bold, bright colors on a black background. It features animated graphics that represent the key concepts of the video, including a globe and a radar screen. These graphics create a visual representation of the impact of cybersecurity threats on businesses and organizations. This video is a good Company History Video for Small Businesses because of the simplicity of the design.
The minimalist visual style of the video draws attention to the message and narrative of the video. The focus on cybersecurity threats and their potential impact on economic growth helps create a sense of urgency. The video utilizes a serious tone to convey the importance of protecting businesses from these threats.
FAQ
How can a company history video help me achieve my specific marketing objectives?
A company history video builds brand credibility, fosters emotional connections with audiences, and drives engagement, leading to increased conversions.
What are the key elements that make a company history video truly compelling and engaging for my target audience?
Compelling company history videos blend a clear narrative structure, authentic storytelling, high-quality visuals, and music that resonates with the target audience.
What is the ideal length for a company history video to maintain viewer interest and effectively convey my message?
Ideal length is 2-5 minutes, balancing comprehensive storytelling with viewer attention spans. Shorter videos suit social media, while longer formats work for websites or presentations.
How can I best incorporate my existing brand assets (logo, colors, fonts, etc.) into the video to ensure a cohesive brand experience?
Consistent branding throughout the video reinforces brand identity. Integrate logo, color palette, fonts, and visual style seamlessly for a cohesive experience.
What is a realistic budget range for producing a high-quality company history video that meets my needs and objectives?
High-quality company history videos range from $1,000 to $6,000, depending on complexity, length, and production value.
What storytelling techniques can I use to make my company's history captivating and relatable to my audience?
Effective storytelling techniques include:
* Focusing on key milestones and achievements
* Weaving in human interest stories and employee testimonials
* Creating an emotional connection with the audience.
How can I use visuals, music, and other creative elements to enhance the storytelling and create an emotional connection with viewers?
Visuals, music, and sound design enhance storytelling. Use high-quality footage, evocative music, and professional sound mixing to create an immersive experience.
What are some common pitfalls to avoid during the pre-production and production phases to ensure a smooth and successful video creation process?
Avoid pitfalls like unclear objectives, inadequate planning, and poor communication. Thorough pre-production and clear communication channels are crucial for success.
How can I find and select a video production company that understands my vision and has a proven track record of creating effective company history videos?
Select a video production company with a proven track record, industry expertise, and a collaborative approach. Review portfolios and client testimonials.
How can I adapt successful company history video styles and approaches to fit my company's unique story and brand identity?
Analyze successful company history videos in your industry. Identify best practices and adapt them to your unique story and brand identity.
What are the advantages and disadvantages of using animation or live-action footage in my company history video?
Animation offers creative flexibility and cost-effectiveness for visualizing abstract concepts or historical events. Live-action brings authenticity and human connection, ideal for showcasing company culture and testimonials.
How can I ensure my company history video is accessible to a diverse audience, including those with disabilities?
Ensure accessibility by including captions, transcripts, and audio descriptions, making the video inclusive for viewers with disabilities.
What are some innovative and effective ways to promote my company history video across different channels to reach my target audience?
Promote your video strategically across multiple channels:
* Website
* Social media platforms
* Email marketing
* Industry-specific online communities.
How can I leverage my company history video to generate leads and drive conversions for my business?
Drive conversions by incorporating clear calls to action in your video, directing viewers to your website, landing pages, or contact information.
What are some best practices for creating company history videos within my specific industry or niche?
Research industry trends and target audience preferences. Craft a compelling narrative that resonates with their interests and values. Consider incorporating historical footage or archival materials.
How to plan and optimize Company History Videos?
Design Thinking: "Design is thinking made visual." - Ellen Lupton. Advids used this principle for a SaaS client, visually mapping their evolution from a startup to an industry leader. The clean, modern aesthetic resonated with their target audience of tech-savvy professionals, leading to higher conversion rates on their website.
Actionable: Ensure visual design reinforces the narrative and brand identity.
Non-Obvious Insights: "If you're only looking where everyone else is looking, you're only going to find what everyone else has already found." - Rohit Bhargava. For a craft brewery client, Advids unearthed unique stories about their founding and brewing process. This differentiated them from competitors, attracting media attention and boosting brand awareness.
Actionable: Uncover unique stories that resonate with your target audience.
Purpose-Driven Narrative: "The chief danger in life is that you may take too many precautions." - Alfred Adler. Advids embraced this for a non-profit client, boldly showcasing their impact on the community. The raw, authentic approach resonated with donors, leading to a significant increase in donations.
Actionable: Embrace authenticity and vulnerability in your storytelling.
Customer-Centric Approach: "Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect." - Iman Bayatra. Advids applied this for a sustainable fashion brand, highlighting their ethical production and environmental impact. This resonated with their eco-conscious target audience, driving sales and brand loyalty.
Actionable: Focus on customer needs and values in your messaging.
Iterative Process: "If you're not embarrassed by the first version of your product, you've launched too late." - Braden Kowitz. Advids used this philosophy for a tech startup client, creating a series of short, iterative company history videos. This allowed for rapid feedback and refinement, resulting in a final product that effectively communicated their value proposition.
Actionable: Embrace experimentation and iteration throughout the video production process.
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Why Advids for Company History Video?
At Advids, we transform your company's rich history into captivating animated narratives. With over 12 years of experience and a portfolio of more than 3400 successful projects, we've honed our expertise in crafting compelling Company History Videos that deliver exceptional results. Trust Advids to bring your story to life with creativity, cutting-edge technology, and a collaborative approach.
From Legacy to Animated Narrative:
Captivating Storytelling: Our skilled animators and storytellers weave together the key moments, milestones, and values that define your company's journey. Customized Solutions: We tailor each Company History Video to your specific needs, ensuring a perfect reflection of your brand, style, and target audience. Impactful Results: From explainer videos to character animations, we create engaging experiences that resonate with viewers and leave a lasting impression.
Trusted by Industry Leaders:
Proven Track Record: We've completed over 300 Company History Videos for a diverse range of clients, from startups to Fortune 500 companies. Client Testimonials: Over 109 five-star Google reviews speak to our dedication to client satisfaction and the quality of our work. Industry Recognition: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer have entrusted us with their stories.
A Collaborative Partnership:
Strategic Communication: We prioritize clear and open communication throughout the entire process, ensuring your vision is at the forefront of every decision. Collaborative Process: From concept to completion, we work closely with you, incorporating your feedback and ensuring your story is authentically portrayed. Cutting-Edge Technology: We leverage the latest animation software and techniques to create visually stunning and impactful Company History Videos.
Ready to unlock the potential of Company History Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Company History Video?
A Company History Video is a visual narrative that tells the story of a company's journey, from its inception to its present state. It showcases key milestones, achievements, challenges, and the values that have shaped the company's identity.
These videos are used for various purposes, including:
Building brand awareness
Attracting investors
Engaging employees
Fostering a sense of community among stakeholders
They can be used on company websites, social media platforms, and at events to share the company's story with a wider audience.
What do top Company History Videos have in common?
Archival Footage - Authentically showcases the company's past.
Animated Timeline - Visually represents the company's growth over time.
Motion Graphics - Dynamically illustrate key milestones and achievements.
Customer Testimonials - Credibly showcase the company's impact on customers.
Product Evolution - Visually demonstrates the company's innovation and progress.
Founders' Stories - Humanizes the company's journey and its values.
Industry Recognition - Validates the company's expertise and credibility.
Community Impact - Highlights the company's positive contributions to society.
Visual Storytelling - Engages viewers with compelling visuals and narratives.
Brand Identity - Consistently reinforces the company's visual identity.
Emotional Resonance - Connects with viewers on an emotional level.
Call to Action - Encourages viewers to take the next step.
What makes Company History Videos effective?
A captivating Company History Video is a powerful tool for building brand awareness, attracting investors, and engaging employees. It is driven by a compelling narrative that highlights the company's journey, its values, and its impact on the world.
A thoughtfully designed Company History Video aims to create an emotional connection with viewers, making them feel invested in the company's story. This is achieved by showcasing the human element behind the company's success, highlighting the challenges overcome, and celebrating the milestones achieved.
Methods for creating effective Company History Videos include using a combination of storytelling techniques, visual elements, and engaging narratives. These videos should be visually appealing, informative, and emotionally resonant, leaving a lasting impression on viewers.
How long should your Company History Video be?
A thoughtfully crafted Company History Video is a powerful tool for engaging your audience and conveying your company's story. The ideal length of your video depends on several factors, including your target audience, the complexity of your company's history, and the platform where you plan to share it.
A shorter video, around 2-3 minutes, is ideal for social media platforms where attention spans are shorter. A longer video, 5-10 minutes, might be more appropriate for your website or for internal use, allowing for a more detailed exploration of your company's journey.
Pre-Production Considerations
What is the primary purpose of the video?
Who is the target audience for the video?
What are the key milestones and achievements to be highlighted?
What is the desired tone and style of the video?
What is the budget for the video production?
What is the timeline for the video production?
What are the distribution channels for the video?
How to create Company History Videos?
A compelling Company History Video is a powerful tool for showcasing your company's journey and values. The creation process involves careful planning, creative execution, and a focus on storytelling.
A successful Company History Video aims to capture the essence of your company's history, highlighting key milestones, achievements, and the values that have shaped your organization. It should be visually engaging, informative, and emotionally resonant, leaving a lasting impression on viewers.
Pre-Production
Define the video's purpose and target audience.
Research and gather relevant historical information.
Develop a compelling narrative structure.
Create a storyboard and shot list.
Choose the appropriate video style and format.
Production
Secure necessary permissions for archival footage.
Conduct interviews with key personnel.
Film high-quality footage and b-roll.
Incorporate animation and motion graphics.
Edit the video to create a cohesive and engaging narrative.
Crafting Memorable Company Histories
Archival Footage and Photographs: Transport viewers back in time by incorporating authentic footage and photos from the company's past. Imagine showing grainy footage of the company's first office or black-and-white photos of the founding team. This creates a tangible connection to the company's roots and adds a layer of authenticity.
Animation and Motion Graphics: Bring key milestones and achievements to life with dynamic visuals. For example, use animation to illustrate the company's growth from a small startup to a global enterprise or motion graphics to explain a complex product innovation. This adds visual interest and makes information easier to understand.
Storytelling Techniques:
Compelling Narrative Structures: Frame the company's history using established narrative structures to captivate viewers. For instance, a hero's journey could depict the company overcoming challenges and achieving market leadership, while a rags-to-riches story could showcase the company's humble beginnings and its eventual success.
Emotional Storytelling: Connect with viewers on an emotional level by highlighting the human element of the company's history. Share stories of employee dedication, customer satisfaction, or the company's positive impact on the community. This creates a deeper connection with the brand and makes the video more memorable.
Extend Your Launch Video's Reach
About Us Page: Embed the video on your About Us page to provide visitors with an engaging overview of your company's background and values.
Product Pages: Showcase the history and evolution of your products by incorporating relevant snippets of the video on specific product pages.
Social Media Marketing:
Campaign Launch: Create a social media campaign around the video's launch, using teasers and behind-the-scenes content to generate excitement.
Targeted Ads: Utilize the video in targeted advertising campaigns to reach specific audience segments with your company's story.
Email Marketing:
Newsletter Feature: Include the video in your company newsletter to educate subscribers about your history and build brand affinity.
Lead Nurturing: Use the video in email sequences to nurture leads and provide them with valuable information about your company's expertise and experience.
Event Marketing:
Trade Shows and Conferences: Showcase the video at trade shows and conferences to attract attendees to your booth and spark conversations.
Corporate Events: Use the video at company events to engage employees, celebrate milestones, and reinforce company culture.
Building Brand Identity Through Video
Visual Identity: Incorporate your company's logo, color palette, and font styles throughout the video to reinforce brand recognition. For example, use your brand colors in the video's graphics and ensure your logo is prominently displayed at the beginning and end.
Brand Voice and Tone: Maintain a consistent Brand Voice and Tone in the video's narration and messaging. If your brand is known for being playful and approachable, reflect that in the video's script and style.
Unified Brand Experience:
Seamless Integration: Ensure the video's style and Messaging align with your brand identity across all marketing channels. This creates a cohesive experience for customers, regardless of where they encounter your brand.
Increased Brand Recognition:Consistent Branding elements and messaging across channels lead to increased brand recognition and recall. Customers will be able to easily identify and connect with your brand, fostering a sense of familiarity and trust.
Building Trust Through Video Storytelling
Highlighting Key Milestones: Showcase significant achievements, such as product launches, expansions, or industry awards, to demonstrate your company's expertise and growth.
Customer Testimonials: Feature satisfied customers sharing their positive experiences with your company. Authentic TestimonialsBuild Trust and demonstrate the value you provide.
Industry Recognition: Highlight any awards, certifications, or partnerships that validate your company's credibility and expertise within the industry.
Transparency and Authenticity:
Addressing Challenges: Don't shy away from discussing past challenges and how your company overcame them. This demonstrates resilience and transparency, Building Trust with viewers.
Showcasing Values: Highlight your company's core values and how they guide your decisions and actions. This builds authenticity and shows potential customers and investors what your company stands for.
Crafting Winning Launch Video Strategies
A successful Company History video requires a strategic approach that aligns with your specific goals and resonates with your target audience.
Define Clear Objectives:
Identify Goals: Determine what you want to achieve with the video. Is it to increase brand awareness, generate leads, attract investors, or boost employee morale?
Measurable Outcomes: Establish specific, measurable, achievable, relevant, and time-bound (SMART) goals for the video. For example, aim to increase website traffic by a certain percentage or generate a specific number of leads.
Identify the Target Audience:
Audience Research: Conduct thorough research to understand your target audience's demographics, interests, and preferences. This will help you tailor the video's content and style to resonate with them.
Messaging and Tone: Craft your message and choose a tone that aligns with your target audience's expectations and preferences. For example, a video targeting young professionals might use a more informal and humorous tone than a video targeting investors.
Create a Compelling Narrative:
Storytelling Framework: Use a storytelling framework, such as the hero's journey or the problem-solution structure, to craft a compelling narrative that captures your company's essence.
Emotional Connection: Incorporate elements that evoke emotion and create a connection with the audience. This could include personal anecdotes, inspiring stories, or visually stunning footage.
Crafting Captivating Company Histories
Compelling Storytelling:
Engaging Narrative: The video tells a story that is both informative and engaging, capturing the essence of the company's journey and values.
Emotional Connection: The story evokes emotion and creates a connection with the audience, making the video memorable and impactful.
High-Quality Visuals:
Cinematic Footage: The video utilizes high-quality footage that is visually appealing and professionally shot. This could include archival footage, interviews, or b-roll footage that showcases the company's products, services, or culture.
Animation and Graphics: Animation and graphics are used strategically to enhance the storytelling and make complex information easier to understand.
Authentic Characters:
Relatable Individuals: The video features real people, such as employees, customers, or founders, who share their experiences and perspectives.
Genuine Emotion: The characters in the video are authentic and relatable, allowing the audience to connect with them on a personal level.
Crafting Brand Stories Through Video
A Company History video can effectively tell a Brand Story by focusing on the company's unique journey, values, and impact, while using relatable language and compelling visuals to connect with the target audience.
Highlighting the Company's Journey:
Key Milestones: Showcase significant moments in the company's history, such as its founding, product launches, expansions, or overcoming challenges.
Evolution of Values: Demonstrate how the company's values have evolved over time and how they continue to guide its decisions and actions.
Showcasing the Company's Impact:
Customer Success Stories: Share stories of how the company has helped its customers achieve their goals or overcome their challenges.
Community Involvement: Highlight the company's contributions to the community, such as philanthropic initiatives or environmental sustainability efforts.
Connecting with the Target Audience:
Relatable Language: Use language that is easy to understand and resonates with the target audience's interests and values.
Compelling Visuals: Use visuals that are visually appealing and help to tell the story in a clear and concise way.
Authentic Storytelling: Ensure the story is told in an authentic and genuine way, avoiding overly promotional or self-congratulatory language.
Unlocking History: Engaging Archival Footage
Archival footage can be a powerful tool for enhancing the storytelling and engaging viewers in a Company History video. It provides a window into the past, creating a sense of authenticity and nostalgia that connects viewers to the company's journey.
Creating a Sense of Authenticity:
Visual Evidence: Archival footage provides visual evidence of the company's past, making the story more tangible and believable. For example, showing footage of the company's first factory or early product demonstrations can transport viewers back in time.
Nostalgia and Emotional Connection: Old footage can evoke a sense of nostalgia and create an emotional connection with viewers, especially those who have been with the company for a long time or have used its products for years.
Enhancing the Storytelling:
Illustrating Key Milestones: Use archival footage to illustrate key milestones in the company's history, such as product launches, expansions, or significant events.
Showcasing Product Evolution: Demonstrate how the company's products or services have evolved over time by showing footage of older versions and highlighting the improvements that have been made.
Providing Context and Background: Use archival footage to provide context and background information about the company's industry, market, or historical period.
Engaging Viewers:
Humanizing the Story: Archival footage can humanize the company's story by showing the people who were involved in its early days, such as founders, employees, or customers.
Creating Visual Interest: Old footage can add visual interest to the video, breaking up talking heads or static images and keeping viewers engaged.
Visualizing Success: Bringing Your Story to Life
Animation and motion graphics can be valuable tools for visually representing key milestones and achievements in a Company History video, making complex information more accessible and engaging for viewers.
Illustrating Complex Concepts:
Simplifying Information: Animation can be used to simplify complex concepts or processes, making them easier for viewers to understand. For example, you could use animation to illustrate how a product works or to explain a complicated business model.
Visualizing Data: Motion graphics can be used to visualize data, such as sales figures, market share, or customer growth, in a dynamic and engaging way.
Showcasing Key Milestones:
Timeline Animations: Create animated timelines to visually represent the company's history, highlighting key milestones and achievements along the way.
Product Evolution: Use animation to showcase the evolution of the company's products or services, highlighting key innovations and improvements over time.
Adding Visual Interest:
Dynamic Transitions: Use motion graphics to create dynamic transitions between different sections of the video, keeping viewers engaged and visually stimulated.
Iconography and Visual Metaphors: Use icons and Visual Metaphors to represent key concepts or achievements, making the video more visually appealing and memorable.
Choosing the Right Style:
2D vs. 3D Animation: Choose an Animation Style that aligns with the video's tone and target audience. 2D animation can be more playful and whimsical, while 3D animation can be more realistic and sophisticated.
Motion Graphics vs. Character Animation: Decide whether to use motion graphics, which focus on abstract shapes and text, or character animation, which features animated characters, based on the video's Content and Storytelling approach.
Crafting Compelling Company Histories
A compelling narrative structure is essential for creating a Company History video that captivates viewers and leaves a lasting impression. It provides a framework for organizing the information and telling the story in a way that is both engaging and memorable.
Choosing the Right Structure:
Hero's Journey: This classic narrative structure follows a protagonist who embarks on a journey, faces challenges, overcomes obstacles, and ultimately achieves their goal. This structure can be used to depict the company's journey from its humble beginnings to its current success.
Rags to Riches: This structure tells the story of a company that started from nothing and achieved great success through hard work and determination. It can be used to inspire viewers and demonstrate the company's resilience.
Problem-Solution: This structure focuses on a specific problem that the company solved or a need that it fulfilled. It can be used to showcase the company's expertise and its positive impact on customers or the community.
Chronological: This structure simply tells the company's story in chronological order, highlighting key milestones and achievements along the way. This can be a good option for companies with a long and complex history.
Montage: This structure uses a series of short clips and images to create a fast-paced and visually engaging overview of the company's history. It can be a good option for companies with a rich visual archive.
Creating a Captivating Narrative:
Clear Beginning, Middle, and End: Ensure the narrative has a clear beginning that introduces the company, a middle that details its journey, and an end that summarizes its achievements and looks to the future.
Conflict and Resolution: Introduce conflict or challenges that the company faced and show how it overcame them. This creates tension and keeps viewers engaged.
Emotional Connection: Incorporate elements that evoke emotion and create a connection with the audience. This could include personal anecdotes, inspiring stories, or visually stunning footage.
Case Study: Airbnb's "Belong Anywhere" Campaign
Objective: To differentiate Airbnb from traditional hotels and establish a unique brand identity focused on community and belonging.
Strategy: Airbnb launched a Multi-platform Campaign featuring a series of videos that showcased the diverse experiences and connections that travelers could have through Airbnb. The videos highlighted the unique stories of Airbnb hosts and guests, emphasizing the sense of community and belonging that Airbnb offered.
Results: The campaign was a huge success, driving significant growth in Airbnb bookings and brand awareness. Airbnb saw a 20% increase in bookings in the year following the campaign launch. The campaign also helped to solidify Airbnb's position as a leader in the travel industry, known for its unique approach to travel and its focus on community.
Key Takeaways:
Emotional Connection: The videos tapped into the emotional desire for connection and belonging, resonating with viewers on a deeper level.
Authenticity: The videos featured real people and real stories, showcasing the authenticity of the Airbnb experience.
Unique Identity: The campaign effectively communicated Airbnb's unique brand identity, differentiating it from competitors.
Case Study: IBM's Leadership Transition from Ginni Rometty to Arvind Krishna
Objective: To ensure continuity and vision during the Leadership Transition from Ginni Rometty to Arvind Krishna.
Strategy: IBM created a video that highlighted the company's commitment to innovation and its focus on the future. The video featured interviews with both Ginni Rometty and Arvind Krishna, showcasing their shared vision for IBM's future. The video also highlighted IBM's key initiatives, such as its focus on cloud computing and artificial intelligence.
Results: The video helped to reassure investors and employees that IBM was in good hands under Arvind Krishna's leadership. The video also helped to build excitement for IBM's future, showcasing the company's commitment to innovation and its focus on the future.
Key Takeaways:
Continuity: The video effectively communicated the continuity of IBM's vision and strategy under new leadership.
Vision: The video showcased a clear vision for IBM's future, inspiring confidence in the company's direction.
Leadership: The video highlighted the strengths of both Ginni Rometty and Arvind Krishna, demonstrating a smooth transition.
How company history video examples are curated?
We dove deep into company history videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic company history videos showcasing genuine company narratives. 2.Diversity Showcasing diverse visual styles, industries, and company sizes for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Authenticity Examining the video's portrayal of genuine company milestones and values. 7.Emotional Impact Determining the video's ability to connect with the audience on an emotional level and inspire trust. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, company history videos, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
