30 Best Content Explainer Videos To Increase Conversions

1. Forrester

Navigating the complex, ever-shifting business landscape, where traditional approaches falter against dynamic customer demands, requires a new perspective on achieving sustainable growth. Forrester champions a perpetual motion model.

This customer-obsessed growth engine serves as the core of their strategy, vividly portrayed through dynamic visuals showing alignment igniting momentum. Making complex ideas accessible, this concept visualization video highlights how focusing on buyer value accelerates progress across the board.

It offers a compelling look at building a foundation for efficient, consistent revenue and retention, providing inspiration for communicating strategic shifts effectively through impactful visual storytelling.

2. ASCENT Short-form animated content

Amidst relentless waves of increasing regulatory complexity, businesses struggle against rising costs and significant risk from fines. Manual compliance methods feel like sinking yachts overwhelmed by oceans of irrelevant information, failing to provide clarity needed to stay afloat, a struggle vividly brought to life through short-form animated content.

ASCENT charts a clear course forward, pioneering regulatory knowledge automation. Utilizing AI to filter the noise, it pinpoints individual obligations and automatically updates them as rules change. This equips teams with precise understanding of what is required, effectively de-risking operations without excessive spending, enabling confident navigation through compliance challenges.

3. Twilio Concept explanation video

Navigating the intricate maze of global messaging regulations presents a significant hurdle for businesses aiming to connect worldwide. Staying compliant with ever-changing carrier policies, country laws, and industry guidelines consumes valuable time and resources. This is where Twilio shines, offering a clear path through the complexity.

Handling tens of billions of messages yearly, this effective concept explanation video demonstrates how Twilio's platform simplifies everything from opt-ins to advanced, language-specific opt-outs across any number. Their expert teams proactively manage this landscape, building APIs and sharing best practices, empowering businesses to deliver seamless, compliant, localized interactions that truly delight users.

4. CareStack Product explanation video

Untangling the complexity of managing data across numerous dental offices is a significant challenge. CareStack's product explanation video masterfully outlines a unified system for consolidating scattered information into a central command center. This visual clarity in demonstrating the solution offers powerful inspiration for creators of similar explanatory content.

The platform doesn't just report data; it empowers practices with actionable insights. Dashboards track vital metrics, and smart patient segmentation drives improvements in scheduling, collections, and treatment acceptance. This direct link between unified data and tangible operational and patient care results is truly compelling.

5. Ernest Marketing explanation video

Visual storytelling captivates as Ernest's dynamic identity unfolds. Playfully animated "greater than" symbols morph into unexpected textures and objects, instantly signaling a creative, forward-thinking approach. This makes even abstract brand qualities feel tangible and engaging, vividly illustrating adaptability and comprehensive scope.

These surprising visuals connect Ernest's core traits curious, critical, connected to their diverse packaging services from design through fulfillment. The animated style demonstrates how a marketing explanation video can communicate complex value with personality, inspiring others to rethink conventional presentations and move their own messaging forward with unexpected delight.

6. Rocketium Whiteboard explainer video

Unlocking remarkable marketing velocity requires overcoming the creative bottleneck of producing vast, targeted visuals. Rocketium provides the key, shifting campaign readiness from weeks to mere days.

By using templates and spreadsheet data, Rocketium's creative automation technology turns information into hundreds of personalized, dynamic assets instantly. The clear visual style, much like a whiteboard explainer video, makes understanding this powerful workflow transformation effortless.

This dramatic acceleration empowers marketing teams to be highly responsive and run significantly more campaigns monthly. It inspires rethinking traditional creative processes and demonstrates technology's potential to scale personalized communication effectively.

7. SurveySparrow Animated explainer video

Grappling with abstract performance numbers often leaves businesses wanting to understand the human story behind the data. Traditional metrics highlight trends, but the crucial customer sentiment driving those shifts frequently stays buried in countless lines of feedback, creating a need to bridge the gap between quantitative scores and qualitative insights effectively.

CogniVue masterfully addresses this challenge by acting as a powerful decoder for unstructured customer text. The product intelligently sorts feedback from sources like surveys and reviews, creating a visual landscape of customer concerns and praise categorized by topic. It uniquely illuminates sentiment within these topics, clearly showing where positive and negative feelings cluster around specific aspects like pricing or service.

What truly elevates this solution, depicted through a concise animated explainer video, is its ability to discover hidden conversational threads impacting metrics. This capability, alongside competitive tracking and trend analysis, arms businesses with a clear, data-driven action sequence to leverage strengths and decisively address areas needing immediate improvement derived from genuine customer voice.

8. Check Point Website explanation video

Bringing order to scattered digital defenses requires a solution that unifies protection against pervasive cyber threats. Harmony delivers precisely this, moving beyond fragmented point solutions. This website explanation video expertly translates complex security into an understandable narrative, highlighting how this unification simplifies management for users wherever they connect.

Offering cloud-delivered network security and clientless zero trust access to corporate applications, this powerful platform goes further. It fortifies endpoints and mobile devices, extending defense beyond secure browsing and email. The visual metaphors effectively convey how this single solution shields the entire digital ecosystem, providing peace of mind in a connected world.

9. Latitude Short animated explanation

Witnessing abstract forms evolve into meaningful symbols, Latitude presents its story with captivating visual flair. This compelling short animated explanation adeptly transforms the brand's purpose and values into a dynamic, relatable journey of enabling life's moments that matter.

The video's strength lies in visually connecting intangible values like collaboration and excellence to tangible human outcomes, inspiring a sense of forward-looking partnership and demonstrating how they help create tomorrow, emphasizing the human element behind their financing solutions. This innovative approach makes abstract concepts resonate powerfully.

10. EVMS Character animation video

Navigating the intricate road to electric transit fleets presents complex operational puzzles, especially managing mixed vehicle types. Clever Devices offers Electric Vehicle Monitoring System, or EVMS, as the unifying solution, mastering the critical task of predicting optimal energy consumption.

Acting as a smart guide, the system analyzes routes, terrain, and passenger weight, offering precise energy needs per vehicle. This predictive power ensures batteries are charged just right, ending range anxiety and boosting confidence. The character animation video brilliantly simplifies complex data flow.

Seamlessly integrating with existing operational tools, it provides dispatchers and drivers actionable insights in real-time, optimizing fleet efficiency and reliability, ultimately saving valuable resources.

11. Sapaad Business explanation video

Revealing the heart of restaurant performance presents a strategic advantage. Sapaad VANTAGE, this powerful business intelligence dashboard affordably tailored for the F&B industry, delivers unparalleled visibility, analyzing past trends and forecasting future opportunities.

Much like the product clarifies complex data, this business explanation video clearly reveals its features. It transforms raw numbers into dynamic visual stories, accessing extensive data at lightning speed and moving from high-level to granular analysis. Offering over 400 insights across operations, it integrates seamlessly as a comprehensive solution driving data-driven decisions and profit.

12. Athenian Video for content marketing

Witnessing the overwhelming spread of corporate data, a visual representation of complexity, immediately resonates with the challenges legal professionals face daily. This initial depiction masterfully sets the stage, showing how scattered information creates uncertainty and hinders effective operations in our dynamic digital landscape, drawing the viewer into the core problem Athenian aims to solve with clarity.

Athenian's cloud-based platform emerges as the transformative solution, offering a powerful visual promise of order and control. It showcases the platform centralizing entity data, enabling automation for seamless digital experiences and freeing teams for higher-value tasks. This compelling approach serves as an excellent video for content marketing, demonstrating the power of visual storytelling to simplify complex processes and inspire confidence in a streamlined, compliant future, empowering businesses to scale faster and gain a competitive advantage.

13. Experian Health Service explanation video

Revolutionizing healthcare claim processing amidst increasing challenges is now possible. Experian Health offers AI Advantage, a powerful technology designed to tackle rising denials head-on, converting administrative burdens and lost revenue into optimized performance. This system fundamentally alters how organizations manage complex revenue cycles.

The AI Advantage framework features intelligent engines: Predictive Denials leverages AI to foresee potential denial issues pre-submission, enabling proactive correction rooted in historical data. Denial Triage then smartly segments denied claims, allowing focused rework on high-value cases. As a service explanation video, it effectively visualizes this sophisticated intervention.

These components work in concert to drastically cut AR days and reduce time spent on guesswork. This efficiency saves working hours, allowing healthcare teams to redirect valuable energy and resources towards delivering essential patient care.

14. Deel Explainer video strategy

Supporting a global workforce often means grappling with scattered IT operations. I was struck by how this Deel IT video simplifies this, visually demonstrating effortless setup and automated processes tied to HR data an effective explainer video strategy at play. It doesn't just tell you; it shows the seamless flow from onboarding to equipping teams across over 130 countries, promising a significant reduction in administrative burden.

What truly resonates is the comprehensive global visibility, allowing tracking of all assets. The video effectively conveys the confidence that comes with 24/7 support and rapid device replacement, ensuring business continuity. This integrated approach for global IT management makes a compelling case for streamlining operations worldwide.

15. Olive Video storytelling technique

Allowing healthcare professionals to truly focus on patients means lifting the heavy administrative burden. Hundreds of tasks, from claims processing to credentialing, bog down staff with inefficiency and errors. Olive provides a solution, deploying an AI workforce to transform these critical operations.

This unique video storytelling technique vividly illustrates Olive's AI-as-a-Service model, powered by capabilities like RPA and machine learning. By autonomously navigating systems and learning from data, Olive unlocks efficiency and reliability, empowering human talent.

Her networked intelligence, constantly learning across providers, is the innovation. This collective knowledge empowers organizations to perform at an industry peak, moving beyond individual limits and redefining the future of care.

16. TECNO AI Motion graphics explanation

Unlocking possibilities for communication and creativity becomes effortless with TECNO AI. The video immediately immerses viewers in a world where complex tasks like real-time call translation and instant text generation are handled with striking ease, suggesting a genuinely intuitive digital companion.

This capability extends powerfully into creative realms, from generating unique images to refining photos and videos. Understanding the AI's process is made simple through the motion graphics explanation, visually detailing how user input translates into tangible results. It's a compelling showcase inspiring anyone looking to enhance their productivity and unleash their creative potential through AI.

17. Amazfit Software explanation video

A vibrant showcase of capability and endurance unfolds, spotlighting a stunning large color display that brings data to life. This presentation immediately establishes the Amazfit Bip 3 Pro as a companion built for long-lasting use, boasting up to two weeks of battery life, making constant charging concerns fade away.

Beyond hardware, the video's dynamic flow expertly connects diverse BIG on features, from comprehensive health insights to over sixty sports modes. Serving as an inspiring software explanation video, it effectively visualizes complex data simply, framing the technology not just as metrics, but as an enabler for a dynamic lifestyle, inspiring creators to prioritize clear visual communication of tangible user benefits.

18. BillerudKorsn Whiteboard explanation video

Charting the evolution of forest stewardship over centuries highlights a profound journey towards ecological responsibility in resource management. Understanding the historical context reveals the necessity of deliberate action to nurture forest health alongside utilization needs.

This whiteboard explanation video compellingly details BillerudKorsn's commitment through practices like planting new trees for each felled, establishing protection zones for biodiversity hotspots such as wetlands, and promoting varied species by favouring deciduous trees. Their approach ensures forests remain vibrant ecosystems, providing raw material and pleasure for generations to come.

19. Eightfold.ai Animated explanation video

Facing the challenge of truly finding the right person, companies often miss immense potential residing within their existing connections. This animated explanation video by Eightfold.ai powerfully shows a different path. It reveals how AI delves beyond traditional resumes, uncovering deep skills and potential in past applicants, alumni, and internal talent, transforming outdated records into a vibrant, accessible network of people.

Unlocking this hidden talent pool allows recruiters and hiring managers to collaborate with unprecedented insight, seeing real-time matches based on comprehensive skill understanding. It shifts the focus from reactive searching to proactive discovery and engagement, making the process of identifying and connecting with top candidates significantly more efficient and effective.

20. Xometry Explain service video

Unraveling the complexities within global non-profit treasury operations is a key focus, depicting challenges from manual processes to regional risks. The struggle against limited budgets and diverse geographical footprints highlights the need for a specialized solution to manage banking, payments, and cash efficiently across the world.

Addressing these distinct pressures head-on, a comprehensive cloud platform like TIS provides a strategic answer. This kind of explain service video effectively demonstrates how consolidating global bank connectivity and centralizing payment management offers crucial visibility and control, directly countering error-prone manual methods and enhancing security in challenging environments.

Ultimately, adopting such integrated technology empowers finance teams, enabling them to dedicate more effort to impactful work rather than wrestling with operational burdens, driving efficiency and security tailored for the unique demands of international non-profits.

21. Credit Karma Demo explanation video

Following the excitement of a Las Vegas wedding, this animated story immediately grounds us in the common post-celebration financial realities. Highlighting the palpable anxiety caused by a low credit score, the video powerfully visualizes the emotional transition as the couple confronts their situation head-on. The animation simplifies potentially complex financial concepts.

By detailing actionable steps like disputing errors and using practical tips, this becomes an effective demo explanation video. It compellingly showcases how using Credit Karma doesn't just improve a score; it unlocks tangible life goals, from buying a home to expanding their family.

This journey fosters a broader sense of confidence and possibility in their future together. Its relatable, non-intimidating style in addressing credit health is a key strength, making it inspiring for anyone facing similar challenges.

22. Connectivity Cloud Explain product video

Confronting the sprawling challenge of connecting and securing modern IT environments presents a tangle of lost control and hidden risks for many organizations. This struggle, with people, applications, and networks scattered everywhere, forms a chaotic but relatable visual narrative at the video's outset.

The introduction of the Connectivity Cloud offers a compelling answer, a unified platform powered by a programmable global network. The video's strength lies in its visual demonstration, showing how this solution brings disparate elements into a secure, cohesive structure, effectively helping to explain product video concepts through dynamic imagery.

This transformation underscores the core promise: regaining control and enabling truly productive operations across offices, remote work, and multiple clouds, inspiring confidence in tackling today's complex digital world.

23. Extentia Effective visual communication

Considering the pace of change, institutions seek new ways to thrive. This short piece uses a dynamic, abstract visual language to illustrate how generative AI transforms financial institutions. It beautifully conveys the shift towards becoming significantly more efficient, insightful, and agile in a complex landscape.

Through pulsing forms and pathways opening to light, the video effectively simplifies complex ideas like data analysis and opportunity discovery. This approach relies on effective visual communication, proving that abstract representation can powerfully articulate strategic advancements and inspire viewers to consider their own journey of reinvention with Extentia.

24. Kong Clarifying service benefits

Orchestrating the sprawling architecture of digital connections finds a powerful visual ally. Kong presents its platform not just as software, but the dynamic organizing principle behind scattered APIs and services. It weaves a dynamic network, illustrating how APIs across gateways and meshes can be unified.

This visual approach is crucial for effectively clarifying service benefits in a complex technical space. Such compelling animation demonstrates how abstract concepts can be simplified and communicated powerfully, serving as inspiration for anyone tackling technical subjects in video creation.

25. Max White Motion Graphics Explainer

Setting a new bar for brilliance, the video quickly establishes Max White as a modern essential. Dynamic animation vividly illustrates the intensive whitening and micellar cleansing, making complex dental action intuitively clear. This visual representation connects directly to the aspirational 'must-have' positioning, resonating emotionally with viewers seeking noticeable results.

Max White Expert Micellar is positioned with strong claims like reversing yellowing and dual stain prevention. The unique visual technique, functioning as a compelling motion graphics explainer, showcases how abstract concepts of deep cleaning translate into powerful, watchable content, truly demonstrating the cleansing power. It serves as an inspiring example of effective product science communication for video projects.

26. WABASH How it works video

Addressing global logistics challenges involves embracing innovative partnerships that offer genuine flexibility. The Trailers as a Service model steps forward as a dynamic solution, adapting precisely to a business's evolving requirements and meeting them wherever they operate.

The presentation serves effectively as a how it works video, detailing a connected ecosystem. Real-time telematics provide a crystal clear view into fleet operations, monitoring health, capacity, and usage for proactive management. This comprehensive data coupled with included services like insurance and 24/7 support demonstrates a powerful approach focused on boosting uptime and enhancing overall efficiency.

27. ANZ Credit Card Short explanation video

Capturing the recent, fluctuating reality faced by many businesses through a simple animated shop sign, this concise video powerfully establishes an immediate, empathetic connection. Its rapid delivery then directly introduces the ANZ Business Black Credit Card, effectively leveraging that shared experience.

This type of short explanation video excels at communicating tangible value effectively. It highlights earning our highest rewards and significant first-year fee savings, directly linking these benefits to supporting businesses through challenging times. The video serves as an inspiring model for conveying both empathy and a clear value proposition concisely.

28. Geico Explaining value proposition

Gaining precious time in a busy world feels effortlessly achievable here. Geico uses charming, relatable animation to showcase its widespread trust, insuring over 27 million people. The narrative quickly highlights the app's ease for managing daily tasks, setting the stage for its significant payoff.

Simplifying hassles like bills and claims payment through the app frees users from tedious tasks. This creates vital personal time, exemplified by moments with a cherished pet. This scenario is a powerful way of explaining value proposition, demonstrating profound life impact and inspiring creators to show real benefit.

29. Choice Short form video content

Wind-up chattering teeth instantly hook viewers, delivering surprisingly sharp commentary on health insurance hassles. Set in a miniature kitchen, these unusual protagonists voice a common consumer frustration, visually symbolizing the feeling of being "bitten" by complex policies, leading to the introduction of Choice as the straightforward solution.

This absurdly insightful approach transforms a typically dry subject into something instantly engaging and less intimidating. It powerfully conveys Choice's promise of simplifying and being honest about insurance, a unique differentiator. Such creative execution, perfectly suited for short form video content, inspires thinking differently about making challenging topics accessible and memorable.

30. Introhive Animated marketing video

Chasing away the data blues becomes a clear mission in this animated marketing video, vividly illustrating the frustration of manual CRM updates and missed opportunities due to poor data hygiene. It effectively sets the stage by pinpointing a common pain point for sales and relationship teams.

The video then reveals Introhive's solution as a structured approach, effortlessly automating data entry for accuracy and cleansing databases of old junk. This foundation allows the solution to unearth valuable, real-time relationship intelligence, providing a crucial strategic advantage.

By making these connections visible and shareable, the platform guides teams toward higher performance. The result is a tangible shiftshortening sales cycles, increasing win rates, and transforming outdated CRM into a powerful engine for revenue acceleration.

Driving Sales and Conversions with Video

Effectively driving sales and increasing conversions stands as a primary objective for many businesses leveraging video content. They understand that engaging prospects requires more than simply stating facts; it demands connection and clarity. Explainer videos serve as powerful tools in this journey, simplifying complex offerings and guiding potential customers toward decisive action.

They excel particularly well within the B2B landscape, translating intricate products or services into easily digestible information for busy decision-makers. Businesses deploy these videos across various stages of the buyer's journey, from initial brand discovery to speeding up the decision-making process on landing pages. Adding them near client testimonials can also enhance credibility and build trust by providing visual context for positive feedback. Furthermore, including them within FAQ sections demonstrates a commitment to addressing customer queries proactively and simplifies user interface understanding.

Incorporating video strategically within the sales funnel yields tangible results. Metrics consistently show the impact explainers have on purchase decisions and conversion rates. They not only make information stick better compared to text alone but also compel viewers to take the next step, whether requesting a demo or completing a purchase. Optimizing for mobile viewing ensures these persuasive messages reach audiences wherever they are.

Why Advids for Content Explainer Video?

At Advids, we create high-quality, original content explainer videos that get results. Our blend of creative storytelling, cutting-edge technology, and proven experience helps you achieve your business goals by transforming your vision into compelling animation.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 clients served, we understand what makes a content explainer video truly effective. We've completed over 340 successful content explainer video projects.
Trusted by Industry Giants: From startups to Fortune 500 companies—Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—leading brands trust Advids to bring their stories to life.
Client Satisfaction is Our Priority: Over 109 five-star Google reviews speak to our talent, creativity, and commitment to client satisfaction.

Your Vision, Animated:

Tailored to Your Needs: We offer customized content explainer video solutions, including character animations and more, perfectly aligned with your brand, style, and target audience.
The Art of Animated Storytelling: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action.
Powered by Cutting-Edge Technology: We use industry-leading software and techniques to create visually stunning videos with lasting impact.

Partnering for Success:

Collaboration Every Step of the Way: From concept to completion, we work closely with you, ensuring your vision is realized in the final animation.
Open Communication is Key: We prioritize understanding your needs, target audience, and brand identity to create impactful content explainer videos.


Ready to unlock the potential of Content Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Content Explainer Video?

A Content explainer video is a short, animated video that explains a complex topic or concept in a simple and engaging way. These videos are often used to introduce new products or services, educate customers about a particular process, or clarify complex information.

Content explainer videos are versatile and can be used across various platforms, including websites, social media, and email marketing. They are particularly effective for businesses that need to communicate complex information to a broad audience, such as those in the technology, finance, or healthcare industries.

What do top Content Explainer Videos have in common?

Mastering content explainer videos requires a strategic approach focusing on key elements for maximum impact.

Clear Objectives - Set measurable goals to track success and refine future videos. Prioritize key performance indicators.

• ideal viewer - Create detailed buyer personas to understand their needs and tailor the message accordingly. Use precise language.
• engaging story - craft a narrative arc with a beginning, middle, and end, building suspense and emotional resonance. Use relatable characters.
• Problem & Solution - Highlight the pain points vividly, then showcase how the solution provides relief. Use before-and-after scenarios.
• visual appeal - Use high-quality visuals, animation, and graphics to enhance understanding and memorability. Maintain a consistent style.
• Core Features - Showcase only the most impactful features, focusing on benefits rather than just features. Prioritize user value.
• data-driven proof - Use compelling visuals to present data, emphasizing key statistics and trends. Focus on the most relevant data.
• strong call to action - Use clear and concise language, guiding viewers towards a specific action with a sense of urgency. Offer incentives.
• intuitive navigation - Use visual cues and clear transitions to guide viewers smoothly through the information. Employ a logical structure.
• Concise Script - Keep the script brief and to the point, focusing on the most important information. Use strong verbs and active voice.

What makes Content Explainer Video effective?

Explainer videos achieve effectiveness through audience engagement. Professionals utilize storytelling, concise scripting, and visually engaging narratives for memorability. Metaphors and analogies translate complex ideas into relatable concepts. Strategic style and tone selection ensures resonance with the target audience.

Data visualization clarifies complex information. Strong calls to action drive desired viewer behavior. Increased comprehension strengthens viewer connection. Expert scriptwriting focuses core message delivery, maximizing impact. Concise scripts maintain viewer attention, preventing information overload.

How long should your Content Explainer Video be?

Mastering content explainer video length hinges on aligning video type, use case, and funnel stage for maximum impact.

Pre-production Considerations for Determining Video Length:

• What's the core message?
• Who's the intended viewer ?
• How many key points exist?
• What style best suits the message?
• Which platform will host it?
• Does the animation style match the message?
• What's the desired viewer action?

Content explainer video length guide

How to create Content Explainer Videos?

Crafting compelling explainer videos requires a strategic approach. Mastering the pre-production and production phases ensures your video not only educates but also captivates your audience, driving engagement and results.

• Length Determination - Keeping it concise maximizes viewer retention, especially for complex topics. Brevity is key.
• storyboard creation - A well-structured storyboard ensures a clear, logical flow of information, improving understanding.
• Script Writing - A clear, concise script simplifies complex information, making it accessible to a wider audience.
• style selection - A visually appealing style enhances engagement and memorability, making the video more impactful.
• voiceover Casting - A professional voiceover artist enhances the video's credibility and professionalism, improving viewer trust.
• Visual Animation - High-quality animation clarifies complex concepts, making them easier to understand and remember.
• final editing - Smooth transitions and pacing create a professional, engaging viewing experience, increasing viewer satisfaction.
• Platform Optimization - Reaching a wider audience through platform optimization increases views and overall impact.
• Promotion Strategy - A targeted promotion strategy ensures the video reaches the right audience, maximizing its effectiveness.

The Explainer Video Production Process

Creating compelling explainer videos involves more than just a good idea. It's about a structured process that brings your vision to life. Think of it as building a house – you wouldn't start constructing walls before laying the foundation. Similarly, a solid production process is the foundation for a successful explainer video, whether it's showcasing a SaaS platform or explaining complex educational concepts.

We've seen inspiring explainer video examples, now let's translate that inspiration into action. This isn't about rigid rules, but a flexible framework adaptable to your specific needs.

• Define your purpose. What do you want your video to achieve? Is it to drive sales for your SaaS product, educate students on a complex topic, or simply boost brand awareness? clear objectives guide every decision, from scriptwriting to distribution. Think about those marketing explainer videos that instantly grab your attention – they have a clear purpose.
• Know your audience. Are you targeting tech-savvy professionals or young learners? Understanding your audience shapes your message and style. explainer video examples for education often use simpler language and visuals than those targeting a business audience.
• Craft a compelling narrative. Even short videos need a story. A clear beginning, middle, and end keeps viewers engaged. Think about those explainer video examples for SaaS that seamlessly demonstrate the product's benefits within a relatable scenario.
• Choose the right style. From animation to live-action, the style should match your brand and message. instructional videos often benefit from a clean, minimalist style, while a more dynamic approach might suit a promotional video.

By following these steps, you'll be well on your way to creating explainer videos that inform, engage, and inspire.

Animation Styles for Explainer Videos

Now that we've covered the essentials, let's explore the vibrant world of animation styles. Choosing the right style is key to making your explainer video truly shine. Think of it as selecting the perfect outfit – it needs to fit the occasion and reflect your personality. Whether you're aiming for a playful 2D animation or a sleek motion graphics piece, the style should align with your message and brand.

From showcasing a SaaS platform with a polished 3d product explainer video to explaining complex educational concepts with a clear whiteboard animation, the possibilities are endless. Explainer video case studies demonstrate how different styles cater to various needs. For B2B audiences, explainer video examples for B2B often use motion graphics to present data effectively. animated explainer video examples, on the other hand, can be incredibly versatile, from character-driven stories to abstract visuals.

• 2D animation offers a versatile canvas for various styles and tones, explaining complex ideas with character-driven narratives or abstract visuals.
• Motion graphics excel at highlighting key data or statistics, capturing attention with dynamic visuals, ideal for short, impactful messages.
• Whiteboard animation is perfect for illustrating processes or concepts step-by-step, maintaining focus with simple visuals and adding a personal touch with its hand-drawn style.
• 3D animation adds depth and realism, ideal for showcasing products or services in detail, allowing viewers to visualize features and benefits.

Remember, the best animation style is the one that effectively communicates your message and resonates with your target audience. By carefully considering your options, you can create an explainer video that not only informs but also captivates.

Creating a Compelling Narrative

Crafting a compelling narrative is the heart of a successful explainer video . It's about transforming information into an engaging story that resonates with your audience. Think of it as building a connection, not just delivering a message. We've seen some fantastic creative explainer video examples, now let's dive into how we can create our own captivating stories.

Remember those explainer video examples for marketing that instantly grabbed your attention? They likely had a strong narrative pulling you in. A well-crafted story can make even complex topics relatable and memorable. business explainer videos , for instance, often use narratives to demonstrate how their product solves a specific problem for the viewer.

• understand your audience . Are you speaking to tech-savvy professionals or first-time users? Tailor your language and tone accordingly.
• Define your message. What's the key takeaway you want viewers to remember? Focus on the core benefit, not just a list of features.
• Structure your story. Every good story has a beginning, middle, and end. Introduce the problem, present the solution, and end with a clear call to action.
• inject personality . Don't be afraid to use humor, emotion, or relatable scenarios. promotional explainer videos often leverage emotional storytelling to connect with their audience.

By following these tips, we can transform our explainer videos from simple explanations into captivating experiences that leave a lasting impression.

The Role of Visual Metaphors in Explainer Videos

Visual metaphors are more than just pretty pictures; they're powerful tools for making complex ideas click. They transform abstract concepts into concrete, relatable images, bridging the gap between information and understanding. Think about how a tangled ball of yarn can represent complex data or a key unlocking a cell can illustrate a new medical treatment. These are visual metaphors in action, simplifying the complicated and making it memorable.

We've discussed the importance of clear communication and engaging visuals, but metaphors take it a step further. They add depth to your narrative, creating an emotional connection with your audience. Consider content explainer video examples healthcare, where visual metaphors often explain intricate biological processes in a way that resonates with patients.

• Metaphors enhance understanding. They translate complex jargon into digestible visuals, making your message accessible to a wider audience.
• Metaphors boost engagement . A well-chosen visual metaphor can capture attention and spark curiosity, making viewers want to learn more.
• Metaphors improve retention. By associating information with a memorable image, you increase the likelihood that viewers will remember your message long after the video ends.
• Explainer video examples for technology often use metaphors to represent software functionalities, like depicting data flow as a network of interconnected nodes. animated explainer videos and corporate explainer videos alike benefit from this approach, making complex information more engaging and easier to grasp.

By weaving visual metaphors into your explainer videos, you're not just explaining, you're creating an experience. You're inviting your audience to connect with your message on a deeper level, transforming information into understanding and passive viewers into engaged participants.

Optimizing Explainer Videos for Different Platforms

Optimizing explainer videos for different platforms is crucial for maximizing reach and impact. Think of it like tailoring a presentation for different audiences – what works in a boardroom might not resonate at a conference. Let's explore how we can adapt our videos to thrive on various platforms. We've seen some top explainer video examples , now let's make sure ours reach their full potential.

Creating compelling video explainer examples involves understanding the nuances of each platform. From the fast-paced world of TikTok to the in-depth discussions on YouTube, each platform has its own unique audience and content preferences. Consider a service explainer video – its success hinges on reaching the right audience on the right platform.

• Tailor video length and format. short explainer video examples shine on platforms like Instagram, while longer-form content thrives on YouTube. Adapt to each platform's rhythm.
• optimize for mobile viewing . Most viewers access content on their phones, so ensure your videos are easily viewable and navigable on smaller screens.
• Craft compelling thumbnails and titles. These are your video's first impression. Make them count by capturing attention and accurately reflecting the content.
• Engage with your community. Respond to comments, participate in discussions, and foster a sense of connection with your audience on each platform.

By following these tips, we can ensure our videos reach the right audience and achieve their intended purpose, whether it's driving conversions or boosting brand awareness.

How content explainer video examples are curated?

We dove deep into content explainer videos , curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic content explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining the clarity and persuasiveness of the video's core message.
7.Educational Impact Determining how effectively the video simplifies complex information and provides valuable insights.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, content explainer video examples 2024, n=7300 videos within duration <3 mintues, across industries.