30 Engaging Customer Onboarding Video Examples To Drive Product Adoption

Customer Onboarding Video Examples

1. UN

This engaging customer onboarding video powerfully illustrates the unsustainable resource consumption in cities. The 1.6 Earths visual metaphor is particularly effective, immediately highlighting the problem's scale. Data visualizations, such as pie charts and bar graphs, are expertly integrated, making complex information accessible. The video is approximately 2 minutes 40 seconds long.

Its strength lies in simplifying complex concepts like circular metabolism through clear, concise animations. This approach ensures the message resonates with both urban planning experts and the general public. The UN Environment and GI-REC logos lend credibility, and the final call to action directs viewers to www.resourceefficientcities.org.

2. Softjourn Animated Onboarding Guide

Smooth animation and a relatable story highlight Celo Dollars' ease of use. This customer onboarding video effectively showcases international money transfers, emphasizing the Valora app's simple interface.

Zoey's experience sending money home is both heartwarming and informative. Low fees and fast transactions are subtly conveyed, making the benefits clear. The global network visualization leaves a lasting impression of Celo's reach.

3. Sun Life Animated Onboarding Guide Example

Understanding life annuities just got easier. Sun Life's customer onboarding video uses simple, relatable visuals€”a piggy bank, a calendar€”to illustrate the concept of steady retirement income. This approach makes complex financial information accessible to a wider audience.

The video's clean animation style and straightforward explanation successfully demystify a potentially confusing product. It effectively communicates the factors influencing income payments, such as savings and interest rates, making it a valuable resource for those planning for retirement.

4. AppFolio Simple Onboarding Process

This engaging customer onboarding video immediately captivates with its vibrant hand-drawn animation and watercolor textures. The modern, efficient aesthetic perfectly targets property managers, showcasing AppFolio's streamlined leasing process.

Clear depictions of the software interface, integrated smoothly into the narrative, highlight key features like self-service showings and digital lockboxes. The video's concise nature ensures a lasting impact, leaving viewers wanting to learn more.

5. Logix Minimalist Onboarding Example

Visually stunning, Logix's customer onboarding video immediately grabs attention. The animated graphics and clear data visualizations effectively communicate complex features, making the software easily understandable.

Its concise presentation avoids overwhelming viewers, while maintaining a fast pace that keeps them engaged. The video successfully demonstrates the software's value proposition, leaving a lasting positive impression.

6. QuickML Visualization Animation

Impressive visuals immediately engage viewers. The stylized presentation and 3D animations, like the robotic hand, showcase QuickML's capabilities in this Customer onboarding Video . The concise screen recordings effectively demonstrate the dashboard's features.

The diverse industry examples cleverly highlight QuickML's versatility, making it relatable to a wide audience. This short video efficiently conveys key information, leaving a lasting impression.

7. Freshdesk Motion Graphics Onboarding Video

Highcharts-powered visualizations immediately grab attention. This customer onboarding video cleverly demonstrates Freshdesk Analytics' intuitive interface, highlighting interactive filters and mobile responsiveness. The video targets businesses needing actionable insights.

Bespoke reports are showcased, emphasizing their role in informed decision-making. The clean, modern aesthetic, with its light color palette, creates a professional and inviting feel. GoodData integration is subtly shown, expanding the platform's capabilities.

8. Cedar

Evolving travel and work dynamics demand robust solutions, a challenge perfectly addressed in this customer onboarding video for the Cedar platform. Through captivating visuals like a soaring airplane and a global map, alongside familiar scenes like masked travelers, the video powerfully conveys the necessity for an app that ensures compliance and safety in our ever-changing world. The smooth transition to showcasing the platform's capabilities through a laptop display and demonstrating integration with Concur is seamless and informative.

This Cedar platform demonstrably aids both companies and their staff. With real-time clearances, immediate travel evaluations, and integrated compliance management for aspects like immigration and taxes, displayed through a user-friendly mobile and desktop UI, it simplifies complicated travel processes. It showcases a journey where compliance is seamlessly woven into the travel experience, helping organisations achieve business excellence. The animation and consistent color palette enhance this viewing experience.

9. AARP

This engaging Saas Onboarding Video tackles the often-stressful process of replacing a Social Security card. The bright, animated style and clear steps make the complex process feel surprisingly simple, especially for the target audience of older adults. Visual metaphors, like the dog chewing the card, are used effectively to capture attention.

The video's concise presentation of online, mail, and in-person options, along with step-by-step instructions, ensures viewers understand their choices. The clear call to action directs viewers to aarp.org/socialsecurity for more information. This video is a great example of simplifying complex information through effective animation and clear communication.

10. PTC

PTC's platform is brilliantly explained in this Saas Onboarding Video. The use of animation, especially the clever cupcake analogy, simplifies a complex topic, making it easily understandable. Gayan Mirihana Arachchilage's clear presentation further enhances the learning experience. The video is concise, visually stunning, and runs for 1 minute 41 seconds.

The visuals, with their blue, purple, and orange color palette, are captivating. The video effectively communicates the science behind the platform and its application in drug development, making it appealing to a wide audience, including potential investors.

11. Aircove Modern Onboarding Animation

Home network security, simplified. This customer onboarding video for Aircove showcases a remarkably easy setup process, using vibrant animation and clear UI mockups to highlight the app's intuitive design. The five-minute setup is a key selling point, visually demonstrated through quick cuts and a focus on the straightforward steps.

The video's playful style and concise messaging make complex information accessible. The QR code's role in simplifying the connection is subtly shown, adding to the overall ease-of-use message. The animation is visually appealing, and the video effectively conveys the simplicity of securing your home network.

12. Coinbase

Efficiently explaining complex data center technology, Coinbase's customer onboarding video uses 2D animation to its advantage. Clear visuals and concise explanations make the information easily digestible, showcasing the Marvel NVMe-oF SSD converter controller's benefits. The video's brevity is a strength, conveying key information without being overly long.

Targeting data center managers seeking cost-effective solutions, the video effectively demonstrates how the controller improves SSD utilization and reduces total cost of ownership. It's a prime example of a concise and informative customer onboarding video, successfully communicating technical details to a specialized audience.

13. Hotjar

Visual clarity defines Hotjar's Feature Walkthrough Onboarding Video. Animated comparisons of data capture methods immediately highlight the benefits of 100% capture, making complex information accessible to website owners, UX professionals, and marketing teams. The video's concise approach keeps viewers engaged.

The clean design and vibrant color palette enhance the visual appeal, while the effective use of motion graphics makes the information memorable. This is a prime example of a well-executed product demo, successfully showcasing the value proposition without overwhelming the audience.

14. Robert Koch

Clear visuals highlight the Integrated Genomic Surveillance system. Isometric illustrations and animations make the SaaS Customer Onboarding process easily understandable, even for complex topics. The video successfully avoids information overload, ensuring viewers grasp the key concepts.

The step-by-step explanation of the system is effective, showcasing the process from sample collection to outbreak identification. The modern aesthetic and concise visuals create a professional and engaging experience, leaving a lasting impression.

15. LinkedIn 2D Onboarding Animation

Efficiently showcasing LinkedIn Recruiter, this Customer Onboarding Walkthrough Video is a masterclass in clarity. The animation style is both professional and engaging, simplifying complex features.

Visual metaphors, such as the expanding cityscape, effectively illustrate the platform's vast reach and powerful search capabilities. The video's brevity and mobile app integration are key strengths, ensuring efficient onboarding.

16. Panduit

Efficiently managing PC updates is key, and Panda Dome's Mobile app onboarding video demonstrates this perfectly. The video uses clear, concise animations to highlight features like malware blocking and real-time monitoring, making complex technical aspects easily understandable. This approach is ideal for showcasing software solutions to both individuals and businesses.

The video's visual appeal is undeniable, with a vibrant color palette and smooth transitions. It successfully conveys the message of simplified updates and always-on protection, making Panda Dome Premium an attractive option for those seeking hassle-free PC security. Forget tedious updates and choose Panda Dome Premium.

17. Elaad 2D Animated Onboarding

Electric vehicle communication, simplified. The animated visuals clearly illustrate the complex interactions between electric cars, charging stations, and other devices within a smart charging ecosystem. This customer onboarding video effectively communicates the importance of seamless communication.

Elaad's research on protocols and standards is showcased, demonstrating the need for reliable communication. The video's concise and engaging style makes it a great example of effective technical communication, lasting just 1 minute and 55 seconds. It's targeted towards electric car owners, energy companies, and those interested in sustainable technology.

18. Deloitte

Healthcare's future is vividly portrayed in this digital onboarding video . Clean 2D animation, using a bright green and blue palette, successfully simplifies complex concepts like platform-enabled ecosystems. The video cleverly uses relatable examples, such as ride-sharing apps, to illustrate its point.

Deloitte's expertise is subtly shown through the visuals, focusing on the transformative potential of these ecosystems. Visual metaphors, like icons representing healthcare services, enhance understanding. The video's concise and visually appealing nature leaves a lasting impression.

19. Google

Managing your online business presence just got easier. This SaaS Customer Onboarding Video uses bright, clean animation to show how simple it is to update your Google Business Profile. The clear visuals and concise narration make the information easy to understand.

The video effectively demonstrates the profile's features, from editing business information to engaging with customer reviews. The use of 2D and 3D animation, along with a pastel color palette, creates a visually appealing and informative experience. It's a short, effective guide.

20. 360Learning Animated Onboarding Example

Effective communication is key, and this Customer Onboarding Walkthrough Video delivers. The animation cleverly contrasts the dullness of traditional compliance training with 360Learning's dynamic approach, appealing to L&D managers.

Automated processes and insightful reporting dashboards are showcased, emphasizing efficiency and risk reduction. The video's clear visual style and concise messaging make it a compelling argument for improved compliance training.

21. Diligent

Does managing school board meetings feel overwhelming? This Software Onboarding Video for Diligent Community shows how simple it can be. Visual metaphors, like building blocks symbolizing community growth, effectively communicate the software's ease of use and its ability to streamline complex processes.

Diligent Community's cross-platform accessibility is clearly shown, addressing the needs of busy administrators and board members. The video's concise explanations and strong visuals make even complex features easy to understand, showcasing the software's value proposition effectively.

22. Accenture

Compelling visuals bring responsible AI to life in this Onboarding Customer Video. Accenture's use of isometric 3D animation, vibrant colors, and smooth transitions creates an engaging experience, simplifying a complex subject.

The video cleverly uses metaphors, such as cars slowing down, to illustrate controlled AI implementation. This concise approach effectively highlights responsible AI's benefits in business processes and unbiased recruitment, leaving viewers wanting more.

23. CombiSave

Highlighting a clever fix, CombiSave's video vividly illustrates the frustrating wait for hot water, using a captivating hourglass and overflowing bathtubs. The video deftly shifts from problem to solution, showcasing its valve as a straightforward answer to this household challenge. This Functionality Onboarding Video offers a clear before and after with simple visuals of valve and water flow making benefits tangible.

CombiSave efficiently conveys its value, detailing the reduction in water and gas leading to energy savings. The video's clean animation, combined with icons and coins, enhances the message of cost savings and environmental consciousness. The clear, precise narration supports the visual storytelling, emphasizing time saved and the eco-friendly nature of quicker hot water, positioning CombiSave as a smart solution.

24. CyberArk

Groundbreaking medical technology takes center stage in this Customer Video Example for Onboarding. The video cleverly juxtaposes historical what if moments with stunning visuals of the Carle Illinois Advanced Imaging Center and its 7 Tesla MRI, highlighting its superior resolution.

Patient stories and family moments humanize the advancements, creating an emotional connection that underscores the positive impact on quality of life. The upbeat and informative style, enhanced by 3D animation, makes the video both engaging and effective in communicating Carle's commitment to innovation.

25. Smartsheet

Seamless integration is the star; a white plane unfolds, revealing Smartsheet's interface in a Product Customer Onboarding Video. The smooth transitions between Smartsheet and Microsoft Dynamics 365 instantly demonstrate the power of data synchronization, highlighting the connector's capabilities.

This visual approach effectively communicates the efficiency gains, showcasing how users can add new projects based on CRM data and track sales pipelines. The video's clean design and vibrant colors keep viewers engaged, leaving a lasting impression of streamlined workflows and automated processes.

26. OpenText

Sophisticated animations immediately grab attention in this Customer Onboarding Demo Video, showcasing global financial challenges banks face. The video's clean, modern design, using a predominantly blue color palette, effectively communicates OpenText's reliability and innovative solutions.

OpenText's value proposition is clearly presented, using a pie chart and animated checklist to highlight key benefits. The video is concise (1 minute 53 seconds), targeting financial institutions and IT professionals. Learn more at the OpenText website.

27. RightCoach

RightCoach's concise Customer Onboarding Video immediately captivates. Clean animations and a minimalist design make complex analytics tracking appear simple, showcasing the platform's intuitive interface for data analysts, product managers, and engineers. The video's focus is on functionality, not a hard sell.

The video's strength is its clear visual representation of data flow and seamless transitions between software interfaces. Visual metaphors, like the branching diagram, effectively illustrate complex processes. The approximately 2-minute length keeps viewers engaged without overwhelming them.

28. Cegid

Effective communication is key, and Cegid Retail Y2's video demonstrates this well. This Customer Onboarding Video Example uses simple yet powerful visuals, like the climbing hands, to convey the idea of overcoming challenges with its support system. The clear screen mockups of the online documentation and e-learning platform make the support resources easily accessible.

The video's concise nature is a major strength. It highlights the ease of use and accessibility of the support solutions for Cegid Retail Y2 users and potential customers, leaving a positive impression and encouraging further exploration.

29. SimplyCast

Does using a shortcode for travel information sound appealing? Inform Travelers' Saas Customer Onboarding Video showcases its SMS service with a visually engaging approach. The video's clean, minimalist design and quick pace make the process instantly clear.

The video's use of teal and light gray, combined with smooth animations, creates a modern feel. This concise explanation, targeting busy travelers and travel businesses, is highly effective in demonstrating the service's simplicity.

30. Achievers

Employee engagement takes center stage in this Product Customer Onboarding Video. The platform's features are clearly presented through vibrant visuals and intuitive UI mockups, making it easy to grasp its functionality. The video's global reach, spanning 150+ countries and 3M+ members, is subtly woven into the narrative.

The video's strength lies in its seamless integration of 3D and 2D animation, creating a dynamic and engaging experience. It effectively communicates the platform's value proposition, emphasizing its ability to unify employee experience programs and provide valuable insights and tools, accessible across various devices.

How to plan and optimize Customer Onboarding Videos?

Embrace Simplicity: "The most damaging phrase in the language is: 'We've always done it this way.'" - Grace Hopper. Advids challenged conventional onboarding approaches for a healthcare client. We simplified complex medical procedures into easily understandable animations, leading to a 40% increase in patient compliance.

Actionable: Streamline processes, simplify messaging for clear understanding.

Mobile-First Mindset: "Mobile is the future of search. And it's the present of everything." - Cindy Krum. Recognizing the mobile dominance, Advids designed a vertical video onboarding series for a retail client, accessible on-the-go. This resulted in a 15% increase in mobile app downloads.

Actionable: Optimize for mobile viewing with concise visuals and vertical format.

Intrinsic Motivation: "Autonomy, mastery, and purpose, these are the building blocks of a new way of doing things." - Daniel H. Pink. Advids incorporated these principles for a gaming client's onboarding, offering users choices, celebrating progress, and connecting gameplay to a larger narrative. This boosted user engagement by 25%.

Actionable: Empower users with choices and highlight progress for motivation.

Product-Led Growth: "Product marketing is about making your product the hero." - Harvey Lee. Advids adopted this approach for a productivity app client, showcasing the app's features through user-centric scenarios in onboarding videos. This led to a 30% increase in trial-to-paid conversions.

Actionable: Showcase product features through relatable user stories and examples.

Customer-Centric Approach: "Customer success is not just a department; it's a mindset." - Sue Vander Hook. Advids embraced this philosophy for an e-commerce client, creating personalized onboarding videos based on user segmentation. This resulted in a 10% increase in customer lifetime value.

Actionable: Tailor onboarding experiences to individual customer needs and segments. **

Why Advids for Customer Onboarding Video?

At Advids, we create exceptional Customer Onboarding Videos that deliver real results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling animation that effectively onboards your customers.

Transform Your Customer Onboarding with Advids:

Tailored Onboarding Experiences: We craft customized Customer Onboarding Videos, from explainer videos to character animations, perfectly aligned with your brand, style, and target audience.
Engaging Narrative & Visuals: Our skilled animators and storytellers create captivating narratives that resonate with your viewers and drive desired actions, ensuring a smooth and engaging onboarding experience.
Collaborative Partnership: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Clear communication is key to understanding your needs and creating impactful onboarding experiences.

Expertise & Trust:

12+ Years & 3400 Clients: Our extensive experience across diverse industries, including startups and Fortune 500 companies, demonstrates our deep understanding of effective video production.
Industry Leaders Choose Advids: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life.
Proven Client Satisfaction: Over 109 five-star Google reviews highlight our talent, creativity, and commitment to client satisfaction.

Cutting-Edge Technology & Results:

275 Successful Onboarding Videos: We've helped numerous businesses transform their customer onboarding process with engaging and effective animated videos.
State-of-the-Art Technology: We leverage the latest animation software and techniques to create visually stunning videos that make a lasting impact.
Strategic Communication: We prioritize understanding your target audience and brand identity to create Customer Onboarding Videos that truly resonate.


Ready to unlock the potential of Customer Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Customer Onboarding Video?

A Customer onboarding Video is a short, engaging video designed to guide new users through the initial stages of using a product or service. It helps them quickly understand the value of the product and how to get started. These videos go beyond simple text-based instructions by providing a visual and interactive learning experience. They can be used to introduce new features, demonstrate functionalities, or provide a personalized welcome message .

Customer onboarding videos can be used in various scenarios, such as introducing new features, demonstrating functionalities, providing a personalized welcome message, or addressing common customer questions. They can be integrated into different touchpoints of the customer journey, including website landing pages , email marketing campaigns , social media platforms, and product demo s.

What do top Customer Onboarding Videos have in common?

Craft compelling customer onboarding videos that boost user engagement and drive product adoption.

clear objectives - Set measurable goals like increased activation or feature adoption.

• ideal user profile - Tailor the language and pace to resonate with your audience's experience level.
• core features showcase - Prioritize features that deliver immediate value and solve critical problems.
• Onboarding Flow Visualization - Use visual cues to guide viewers through the process and highlight key steps.
• success measurement - Track metrics like watch time, completion rate, and post-video engagement.
• Product Demo - Show, don't just tell. Use realistic scenarios and highlight ease of use.
• Visual Communication - Use animations and graphics to simplify complex concepts and maintain viewer interest.
• Problem-Solution Fit - Emphasize the "before" and "after" to showcase the product's impact.
• next steps guidance - Include clear, concise calls to action with direct links or instructions.
• iterative refinement - analyze viewer behavior and feedback to optimize the video's effectiveness.

What makes Customer Onboarding Video effective?

Onboarding videos that resonate with users begin with a profound understanding of the target audiences specific pain points and desired outcomes. These videos are built upon a structured, data-informed strategy, starting with user research . They are designed to resonate with users, leading to demonstrable product adoption and feature utilization.

Intricate features are deconstructed into digestible segments using clear, step-by-step demonstrations. Purposeful product visuals and animations enhance understanding, not just aesthetics. A well-defined narrative framework is essential. This framework should create an emotional connection, improving user engagement and knowledge retention.

Strategic use of interactive elements, like quizzes and hotspots, reinforces learning and provides immediate feedback. The tone, style, and pacing must be meticulously aligned with the target audiences preferences and learning style.

Performance analysis, through tracking user behavior and feedback, drives iterative improvements and optimization.

How long should your Customer Onboarding Video be?

Optimize customer onboarding video length for maximum impact by aligning video type, content, and user journey stage.

Pre-production Considerations for Determining Video Length:

• What's the onboarding video's core message?
• Who is the ideal customer profile?
• Which features need demonstration?
• How intuitive is the product's design?
• What platform will host the video?
• What's the target audience's tech savviness?
• Does the video need a specific style?

Customer onboarding video length guide

How to create Customer Onboarding Videos?

Craft compelling customer onboarding videos that seamlessly integrate product demonstrations with user-friendly instructions. This approach maximizes user engagement and accelerates product adoption.

• Video Goals - Clearly defined goals ensure the video directly addresses user needs and drives specific, measurable results.
• Scriptwriting - A well-structured script, mirroring the user journey, ensures a clear, concise, and easily digestible onboarding experience.
• Visual Style - A consistent visual style builds brand recognition and reinforces trust, creating a professional and memorable experience.
• Visual Selection - High-quality, relevant visuals make the product's functionality immediately clear and intuitive, reducing confusion.
• Storyboarding - Visualizing the video's flow beforehand ensures a cohesive and engaging narrative, enhancing user comprehension.
• Video Recording - Professional recording quality enhances credibility and professionalism, making the product appear more appealing.
• Video Editing - Seamless editing creates a polished and professional final product, improving the overall user experience .
• interactive elements - Interactive elements increase engagement and knowledge retention, leading to faster product adoption.
• Platform Optimization - Platform optimization ensures accessibility across devices, maximizing reach and user satisfaction.
• Call to Action - A clear call to action guides users towards desired behaviors, such as exploring features or contacting support.
• Final Review - Testing with target users identifies usability issues and allows for improvements, resulting in a more effective video.

The Importance of Storytelling in Onboarding Videos

Let's talk about storytelling. It's more than just entertainment; it's the secret sauce that transforms onboarding videos from simple instructions into captivating experiences. Think about it: a well-crafted story can make learning new software feel less like a chore and more like an adventure.

We've discussed the technical aspects of creating effective onboarding videos, but now let's delve into the heart of engagement: storytelling. Why does it matter so much? Because stories connect with us on an emotional level, making information stickier and experiences more memorable. They help us see ourselves using the product, understanding its value, and becoming part of its community.

• Stories breathe life into software. Instead of just listing features, customer onboarding video examples for software can show how those features empower users in real-world scenarios.
• Animation adds a touch of magic. Animated customer onboarding video examples can use visual metaphors and engaging characters to simplify complex concepts and make learning fun.
• Show, don't just tell. platform onboarding video examples can weave narratives that showcase the platform's ecosystem and its value to different user groups.
• Be the hero. Onboarding explainer video examples can leverage storytelling to highlight the problem the product solves , positioning it as the solution users have been searching for.

Storytelling isn't just a nice-to-have; it's a must-have for creating onboarding videos that truly resonate with users. By crafting compelling narratives, we can transform the onboarding experience from a functional tutorial into an engaging journey that fosters lasting customer relationships.

Measuring the ROI of Onboarding Videos

Having explored diverse customer onboarding video examples, let's dive into measuring their impact. Understanding video ROI is crucial for optimizing your onboarding strategy and achieving your business goals. We'll explore key metrics and how they contribute to a successful onboarding experience.

Measuring ROI isn't just about numbers; it's about understanding what resonates with your audience and refining your approach. By tracking these metrics, we can gain valuable insights into viewer behavior and optimize our videos for maximum effectiveness. When creating engaging customer onboarding video examples, remember to track completion rates as a key indicator of viewer interest.

• Track Completion Rates: High completion rates suggest engaging content. If viewers are watching the entire video, it's a good sign your message is resonating.
• Monitor Play Rates: Strong play rates indicate broad reach and initial interest. This tells us how many people are starting your videos, suggesting the effectiveness of your promotional efforts.
• Analyze Watch Time: Identify drop-off points to pinpoint areas for improvement. Knowing where viewers lose interest helps us refine pacing and content relevance. A/B test short customer onboarding video examples against longer versions to determine the optimal length for your audience.
• Assess feature usage After Viewing: This directly links video engagement to product adoption. Are viewers using the features demonstrated in the video? This is a crucial indicator of onboarding success. app onboarding video examples often benefit from clear calls to action that guide users to key features.

By consistently monitoring these metrics and adapting our strategies, we can ensure our onboarding videos effectively guide users, boost product adoption, and ultimately contribute to business growth. Analyze watch time data for your digital onboarding video examples to identify areas where viewers might be losing interest.

Choosing the Right Onboarding Video Style

Having established the importance of storytelling, let's explore how to choose the right video style for your customer onboarding. The right style can transform a simple tutorial into a captivating experience.

Think about your audience. Are they tech-savvy or beginners? A live-action video featuring real people using your product builds trust and relatability, perfect for engaging new clients. Client onboarding video examples often use this approach. Alternatively, animation can simplify complex concepts, making it ideal for explaining technical software. Creative customer onboarding video examples often leverage animation to make learning fun.

Consider your video's purpose. Is it to drive sign-ups or showcase a new feature? A short, energetic product demo can highlight key benefits and encourage conversions. For in-depth training, a screen recording tutorial provides clear, step-by-step instructions. Software onboarding video examples excel at demonstrating complex workflows. Remember, even simple customer onboarding video examples can be effective when focused on a single, valuable feature.

• Match your style to your goal. explainer videos build awareness, tutorials guide users, and demos drive conversions.
• Think about pacing and tone. Fast-paced for quick wins, slower for complex processes.
• Music and sound effects can enhance mood and engagement.
• Maintain branding consistency across all your videos.

By carefully considering these factors, you can create onboarding videos that resonate with your audience and drive product adoption.

Integrating Onboarding Videos into Your Customer Journey

Having explored the art of crafting compelling onboarding videos, let's shift our focus to strategically integrating them into the customer journey. This is where the magic truly happens – transforming passive viewers into engaged users. Think of your customer journey as a story, and your onboarding videos as key scenes that guide the narrative.

Imagine welcoming new users with a short, engaging video highlighting the core value of your product. This sets the stage for a positive first impression and encourages further exploration. Or picture a user struggling with a specific feature, only to find a helpful tutorial video appear right within the app, guiding them to success. These are just a few examples of how strategically placed videos can elevate the user experience.

• Start strong. Embed a concise welcome video in your initial email, showcasing the product's value and setting expectations. Think of the best customer onboarding video examples that immediately grab attention.
• Guide with precision. Use screen recordings to demonstrate key workflows and features. Software onboarding video examples excel at this, providing clear, step-by-step instructions.
• Empower through knowledge. Create a library of FAQ videos addressing common questions and troubleshooting tips. This empowers users to self-serve and reduces support tickets.
• Inspire with stories. Showcase real users benefiting from your product through testimonials and case studies. Service onboarding video examples often use this approach to build trust and relatability.

By weaving these videos throughout the customer journey, we create a more engaging and supportive experience. This not only boosts product adoption but also fosters a sense of community and loyalty. Remember, the goal is to empower users, not just inform them. User onboarding video examples and explainer video customer onboarding examples can be powerful tools in achieving this goal.

Building a Brand Identity Through Onboarding Videos

Building a strong brand identity is crucial for any business, and onboarding videos offer a unique opportunity to achieve this. Instead of just explaining features, we can use these videos to tell our brand story , connect with users on an emotional level , and create a memorable experience. Think of your onboarding videos as an extension of your brand, reflecting its personality, values, and unique selling proposition.

Let's explore how we can achieve this. Effective customer onboarding video examples often leverage consistent visual elements , like a distinct color palette and typography, to reinforce brand recognition. Imagine a welcome video that instantly conveys your brand's essence through its visuals and tone. For SaaS businesses, exploring customer onboarding video examples SaaS can provide valuable insights into how to create a cohesive brand experience.

• Maintain a consistent tone of voice across all videos, reflecting your brand's personality – whether it's friendly, professional, or quirky.
• Use music and sound design strategically to create an immersive audio experience that aligns with your brand identity.
• Craft compelling narratives that showcase your brand's values and mission, making your onboarding videos more engaging and relatable.
• If using animation, develop memorable characters that embody your brand's personality and resonate with your target audience. application onboarding video examples can demonstrate how consistent character design strengthens brand identity.

Product onboarding video examples often showcase the brand's personality through visual storytelling. By focusing on the user experience and highlighting the value your product brings, you can build trust and foster a sense of community. Remember, a strong brand identity isn't just about visuals; it's about creating a cohesive and memorable experience that resonates with your audience and leaves a lasting impression.

How customer onboarding video examples are curated?

We dove deep into customer onboarding videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic customer onboarding videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and effectiveness in driving next steps within the onboarding process.
7.Brand Alignment Determining video alignment with brand message, identity, and onboarding goals.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, Customer onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30 is 0.22% of 13636)