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30 Engaging Customer Onboarding Video Examples To Drive Product Adoption

Customer Onboarding Video
Table of Contents
Customer Onboarding Video Examples
FAQ
Measuring Beyond the Click: Deep Dive Metrics
Why Advids for Customer Onboarding Video?
What is a Customer Onboarding Video?
What do top Customer Onboarding Videos have in common?
What makes Customer Onboarding Video effective?
How long should your Customer Onboarding Video be?
How to create Customer Onboarding Videos?

Unlock the Secret to Higher Product Adoption: 30 Onboarding Video Examples. Are you experiencing low user engagement? This article showcases 30 powerful onboarding video examples designed to boost product adoption. We'll explore how these videos enhance the initial user journey, transforming uncertainty into clarity and motivating users to actively engage with your product. Discover the principles behind these successful videos and learn how to apply their impact to your own onboarding process. Let's examine these examples and revolutionize your onboarding approach.

Video's role in modern marketing:

* Around 9 in 10 B2B buyers watched a video to learn about the company's products or services in the past 3 months.
* 41% is the increase in video marketing since 2016.
* 82% of marketers stated that video marketing is their key marketing strategy.

Reduce Churn with Compelling Onboarding: 30 customer onboarding video examples. Effective onboarding is key to significantly reducing customer churn. These examples illustrate how to create engaging experiences that encourage users to stay engaged. By simplifying your product's learning process and highlighting its core benefits, these videos cultivate long-term user satisfaction and substantially decrease churn. Ready to minimize churn and improve user retention?

It’s crucial to plan ahead when it comes to high-quality video production. Discuss with our team, how you can get visual style, budget, timeline in sync.

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Customer Onboarding Video Examples

1. Card Connect Commerce guided product tour

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Duration : 1 minute and 17 seconds

Payment processing solutions explainer, Card Connect Commerce's guided product tour demystifies complex financial operations, positioning itself as an essential partner for merchants. This animated explainer strategically addresses common pain points like overspending and security, using engaging 2D motion graphics and clear data visualization to streamline the path to product adoption and empowered business growth.

Why It Stands Out:

Demystifying Payments: Clear Costs & Optimized Rates: Card Connect Commerce expertly illustrates the journey from complex expenses to transparent savings. The video's signature rate analysis sequence visually transforms abstract financial data into tangible receipts and optimized rate indicators, providing undeniable proof of cost reduction and building immediate merchant confidence.

End-to-End Partnership for Secure Business Growth: More than just a processor, Card Connect Commerce champions a comprehensive partnership. The video reassures viewers with integrated data breach protection and flexible payment options (retail, online, mobile), culminating in a powerful rocket launch visual that symbolizes how their seamless solutions fuel a merchant's expansion and future success.

* Engaging Visuals for Effortless Onboarding: Leveraging a modern gradient aesthetic and fluid isometric animation, the video crafts a visually intuitive onboarding experience. Clear on-screen text and strategic visual metaphors guide the viewer through each benefit, ensuring complex information is absorbed effortlessly, making Card Connect Commerce's offerings immediately accessible and compelling.

What We Can Learn

Clear visual explanation of internal safety mechanisms builds confidence and trust in complex systems.

2. Nikon Key feature demonstration

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Duration : 1 minute and 1 second

Educational microscope feature demo: This engaging 2D animated explainer for the Nikon EI Educational Microscope brilliantly sparks student curiosity and unlocks their potential. It achieves this by transforming abstract scientific concepts into vivid, explorable worlds, showcasing Nikon's superior optical technology and intuitive, student-friendly features.

Why It Stands Out:

Animated Worlds: Igniting Student Curiosity: The video masterfully uses dynamic visual metaphors, seamlessly transitioning students from a classroom setting into vibrant microscopic realms like plant cells, blood vessels, and underwater ecosystems. This immersive storytelling makes scientific exploration exciting and visually accessible, inspiring deeper engagement.

Built for Learning: Smart Guidance and Practical Design: The Nikon EI is presented as an accessible tool, highlighting its intuitive operation and a mobile-friendly smart guide that empowers independent learning. Combined with a compact body, integrated cord wrap system, and robust design, it emphasizes ease of use, storage, and long-term durability for educational environments.

* Nikon's Heritage: Precision for the Next Generation: Leveraging Nikons 100-year expertise in optics design, the video underscores the microscope's superior image clarity and bright, eco-friendly LED illumination. This strong brand legacy assures educators and institutions of a high-quality, reliable instrument that delivers unparalleled viewing experiences for aspiring scientists.

What We Can Learn

Use compelling visuals and a clear problem solution story to resonate with the audience.

3. Zoho First Time User Experience Video

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Duration : 1 minute and 22 seconds

This custom manufacturing low-code ERP video from Zoho Creator deconstructs the systemic inefficiencies plaguing traditional manufacturing processes and generic ERPs. It skillfully transitions from visually representing chaotic paper-based operations to showcasing a tailored, scalable, and cost-effective digital future, positioning the platform as an indispensable tool for rapid application development.

Why It Stands Out:

From Paper Piles to Digital Clarity Diagnosing Manufacturing Pain Points The video opens by vividly illustrating the common struggles of manufacturing mountains of paper and restrictive, generic ERPs. Through ingenious abstract animations that evolve into stacks of documents and complex, unfulfilled system screens, the video immediately establishes empathy, setting the stage for Zoho Creator as the solution to these operational headaches.

Zoho Creator Empowering Tailored Solutions with Low-Code Velocity Zoho Creator is presented as the answer to bespoke manufacturing needs, demonstrating how custom applications can be built up to "10 times faster" than with traditional methods. Dynamic UI simulations, coupled with a seamless drag-and-drop builder visualization, highlight the platform's ease of use and ability to craft scalable, cost-effective solutions tailored to specific business requirements.

Future-Proofing Operations Unlocking Unprecedented Agility The video culminates with a powerful visual metaphor of upward acceleration, signifying boundless possibilities and enhanced operational agility. It positions Zoho Creator not just as a tool, but as a launchpad for digital transformation, empowering manufacturers to transcend current limitations and build any necessary application, ensuring their operations are future-ready.

What We Can Learn

Demonstrate financial impact showing cybercrime costs billions annually enabling protection.

4. eShipper Customer success video

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Duration : 1 minute and 26 seconds

eShipper 2024 annual success review: This eShipper customer success video dynamically celebrates a year of significant achievement in logistics innovation and customer-centric growth. Through a compelling blend of energetic montages and focused product showcases, it strategically highlights milestones like record-breaking shipments and the unveiling of eShipper 2.0, effectively positioning the brand as a future-forward shipping solution.

Why It Stands Out:

Fueling Unprecedented Growth & Future-Forward Innovation: The video opens with an engaging question-answer framing, showcasing eShipper's 2024 commitment to "Growth & Innovation" through rapid-fire visuals of record-breaking shipments and groundbreaking partnerships. The strategic reveal of the eShipper 2.0 platform, with its intuitive UI/UX and 30+ e-commerce integrations, clearly positions eShipper at the forefront of logistical advancement.

Redefining Customer Care & Sustainable Shipping Solutions: eShipper amplifies potential by highlighting its Premium Care Program, emphasizing a human-first approach to proactive tracking and claims assessment, underscored by genuine customer testimonials. Crucially, the introduction of a Carbon Neutral Toggle, which has offset over 1 million KG of CO2, demonstrates the brand's commitment to sustainability as a core mission, not just a feature.

* Powering Success Through Connection & Collaboration: Beyond product and service, the video celebrates the vibrant team culture that fuels eShipper's success, from company-wide celebrations to marking their 25th anniversary. This focus on the people behind the progress cultivates an image of collective achievement and collaborative spirit, culminating in an aspirational visual of an airplane taking flight, symbolizing new standards and breaking barriers in 2025.

What We Can Learn

Showcasing the entire workflow visually simplifies complex processes, potentially improving viewer adoption by twenty five percent.

5. ConnectiveRx User Onboarding Guide

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Duration : 1 minute and 27 seconds

Patient support medication cost, this ConnectiveRx onboarding video powerfully demonstrates the brands commitment to alleviating healthcare cost burdens. Through a chorus of authentic patient voices and dynamic kinetic typography, it transforms abstract support into tangible, life-changing relief, fostering deep loyalty and trust among its users.

Why It Stands Out:

The Voice of Relief: Overcoming Medication Challenges ConnectiveRx employs poignant, multi-voice narratives and kinetic typography, vividly conveying patient struggles with high medication costs. Authentic testimonials, like fearing "eating cold ramen," foster immediate empathy, building trust essential for successful onboarding by addressing core anxieties.

Compassion in Action: Advocating for Patient Affordability ConnectiveRx proactively addresses overwhelming patient stress from medication costs, showcasing its advocacy. By making prescriptions affordable and transforming desperation into gratitude, ConnectiveRx positions itself as an indispensable partner, reinforcing product adoption through tangible financial and emotional relief.

* Rescuing Health, Wallet, and Life: The Tangible Impact This video showcases ConnectiveRx's profound, holistic impact, demonstrating transformative relief across health, financial stability, and overall quality of life. Powerful direct quotes and a collective "thank you" underscore the undeniable value, making the service feel deeply personal and essential for sustained product adoption.

What We Can Learn

Let animation demonstrate core function with simple visuals enhancing viewer understanding and trust.

6. Enbridge Gas Product tutorial video

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Duration : 1 minute and 31 seconds

Finding relief from high heating bills is a significant challenge many face, a struggle this video directly confronts. It introduces the Home Winterproofing Program, a commendable initiative offering essential, professionally installed home upgrades like insulation, draft-proofing, and a smart thermostat at no cost to eligible residents.

This practical product tutorial video excels in illustrating how these improvements translate into real savings, potentially reducing energy bills by up to 30%, and creating a genuinely cozier living space. The visual guide to eligibility and the straightforward application process makes accessing this valuable assistance remarkably simple and appealing.

What We Can Learn

Address viewers directly with voiceover to boost engagement by over 30 percent.

7. Zywave Increase engagement rate

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Duration : 1 minute and 35 seconds

This bundled business insurance explainer by Zywave brilliantly demystifies the Business Owners Policy (BOP), showcasing it as a single, powerful solution for diverse commercial risks. Through concise problem-solution scenarios and intuitive 2D motion graphics, the video transparently illustrates how a BOP consolidates essential protections like property damage, general liability, and business interruption into one convenient, cost-effective package.

Why It Stands Out:

Seamlessly Bundling Essential Business Protection: The video masterfully uses clean 2D motion graphics to visually transform individual policies (commercial property, general liability, business interruption) into a single, unified Business Owners Policy box. This signature bundling animation serves as clear, undeniable proof of Zywave's simplified, all-in-one insurance solution, alleviating buyer friction and complex management.

A Visual Guide to Holistic Business Security: By first presenting relatable scenarios of potential disasters€”fire, theft, and customer lawsuits€”the video immediately contextualizes common small business vulnerabilities. It then visually outlines how the comprehensive BOP acts as a robust shield, providing holistic protection for property, inventory, equipment, and legal liabilities, making abstract concepts concrete.

* Insurance That Fuels Your Ambition: Beyond simply covering losses, the video effectively demonstrates how a Zywave BOP, including crucial business interruption insurance, supports sustained operations and growth. It illustrates how the policy helps businesses recover revenue and repair damages, allowing owners to focus their energy on managing employees, delighting customers, and strategically expanding their enterprise.

What We Can Learn

Showcasing health progress visually, like an Arty Score improving from 1 to 67, highlights clear user benefit.

8. ASUS Onboarding video impact

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Duration : 1 minute and 3 seconds

ASUS RTX 50 series reveal: This ASUS GeForce RTX 50 Series onboarding video orchestrates an exhilarating journey through next-generation GPU innovation, establishing the series as the pinnacle of performance and design. It strategically unveils a diverse portfolio, showcasing advanced cooling, robust build quality, and AI integration to drive rapid product adoption among high-end users.

Why It Stands Out:

Precision Engineering Across Diverse GPU Architectures: The video masterfully employs photorealistic 3D rendering to highlight the intricate cooling solutions of each ASUS GeForce RTX 50 Series GPU, from the ROG Astrals ultimate quad-fan system to the ROG Astral LCs liquid cooling and TUF Gamings military-grade resilience, visually affirming their tailored engineering excellence.

Aesthetic Brilliance Meets AI-Powered Innovation: Beyond stunning visuals and dynamic RGB lighting, the video integrates cutting-edge technology like the patented "GPU-First Voltage Stabilizer" and introduces the ASUS-exclusive MuseTree AI image-generation app. This seamless blend positions the ASUS RTX 50 series as not just powerful, but creatively transformative.

* A Comprehensive Portfolio for Next-Gen Dominance: By presenting a full spectrum of high-performance GPUs, including the SFF-ready PRIME model, ASUS strategically caters to diverse enthusiast and professional needs. This broad showcase solidifies the brand's market leadership and inspires confidence in the future of computing.

What We Can Learn

Intricate animation clearly demonstrates product interaction within complex biological structures for viewer clarity.

9. Airbus Product Quick Start Video

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Duration : 1 minute and 42 seconds

This animated satellite manufacturing process animation by Airbus Foundation's "Discovery Space" serves as a compelling onboarding video, demystifying the intricate journey of satellite construction and testing. Through engaging 2D motion graphics and clear sequential visualization, it cultivates appreciation for precision engineering and advanced space technology, inspiring future talent.

Why It Stands Out:

Deconstructing the Satellite: From Core to Orbit: The video skillfully navigates the complex assembly of an Airbus satellite, from its core platform integrating computers and thrusters, to adding mission-specific payloads like cameras and telescopes. Animated cutaway views reveal intricate internal systems, building viewer comprehension of advanced engineering.

Precision Under Pressure: Rigorous Thermal Testing: Highlighting the extreme conditions of space, Airbus demonstrates its meticulous testing protocols within a thermal chamber, simulating temperatures from -170°C to +120°C. The visual of a protective golden coating, likened to a thermal blanket, simplifies critical durability measures.

* Inspiring Futures: From Blueprint to Blast-Off: Beyond technical explanation, this Airbus video tells an inspiring story, tracing the satellite's meticulous 12-month-plus journey from a cleanroom blueprint to its final placement in a rocket's nose cone. It effectively fosters admiration for the monumental effort behind space exploration and encourages audience engagement.

What We Can Learn

Clearly presenting key data metrics like 97 completeness builds trust and highlights reliability.

10. Eneco Effective video onboarding

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Duration : 1 minute and 48 seconds

Eneco's energy bill calculation explainer is an exemplary onboarding video that masterfully demystifies complex energy costs, translating intricate monthly payment calculations into transparent, easily digestible insights. Through clear 2D motion graphics and engaging data visualization, it empowers customers to fully understand their energy statements and embrace digital self-service for proactive management.

Why It Stands Out:

Demystifying Your Energy Bill's Components: Eneco expertly tackles customer confusion by progressively dissecting the monthly installment. It uses a clean, animated pie chart to clearly segment energy tariffs into delivery costs, grid management fees, and government levies, providing a transparent breakdown that builds immediate trust and understanding.

Visualizing Seasonal Consumption for Level Payments: The video employs a unique animated bar graph to illustrate fluctuating seasonal energy consumption. This complex concept is brilliantly simplified by showing how costs are averaged over 12 months, smoothing out expenditure peaks and troughs into consistent monthly Termijnbedrag payments for Eneco customers.

* Empowering Proactive Payment Management: Beyond explanation, the video empowers users by demonstrating how to actively monitor and adjust their monthly payments via the Eneco app. This actionable guidance addresses potential anxieties about bill fluctuations, fostering a sense of control and directly driving adoption of Eneco's digital self-service tools.

What We Can Learn

Identify the video's core function as an explainer for a complex technical process

11. Avantor Video User Manual

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Duration : 1 minute and 50 seconds

Finding healthcare accessible from home is the compelling promise this video delivers. Through inviting, simple animation, the Avantor presentation visually translates how telehealth isn't complicated, but a safe, convenient virtual visit. It focuses on the freedom from commutes or waiting rooms, leveraging familiar technology everyone has.

Viewers are empowered by understanding this involves connecting via devices like phones or computers they already own. Operating like a clear video user manual, it outlines the straightforward claiming process, making the service approachable. Its clarity offers a strong example for creators aiming to simplify complex offerings visually.

What We Can Learn

Craft a clear narrative journey guiding viewers through core platform use cases and benefits.

12. CommentSold Product Adoption Video

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Duration : 1 minute and 8 seconds

Social selling automation software, CommentSold, masterfully deconstructs the overwhelming complexity of online retail, presenting a unified solution for growth. The video dynamically illustrates fragmented manual processes€”like invoicing and inventory€”transforming into a cohesive, automated workflow through seamless vector motion graphics, empowering retailers to effortlessly manage sales across all channels and scale their business.

Why It Stands Out:

Master Multichannel Selling with Automated Precision: The video brilliantly visualizes CommentSold's capacity to integrate sales across Instagram, Facebook, personal web stores, and mobile apps. It uses dynamic, cascading UI elements to show automated invoice generation, payment processing, and real-time inventory synchronization, turning complex backend tasks into a streamlined, effortless operation.

Grow Smarter: Automating Sales & Inventory Management: CommentSold demonstrates how a buyer's simple "Sold" comment instantly triggers a sophisticated, automated workflow. This core sequence clearly proves the platforms power to eliminate manual tasks, optimize order fulfillment, and maintain accurate, up-to-the-minute inventory across all selling channels, directly addressing key retailer pain points for scalable growth.

* Empowering Success Through Community & Strategic Insights: Beyond core automation, CommentSold highlights its comprehensive support ecosystem, including the "CommentSold Academy" with playbooks and training, and an inclusive community of fellow retailers. This segment positions the product not just as a tool, but as a partner in business development, offering valuable tips and fostering collective growth.

What We Can Learn

Clearly visualize internal product mechanisms using animation showcasing gentle effective performance benefits powerfully.

13. CSL Welcome video message

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Duration : 2 minutes and 14 seconds

A century of medical breakthroughs shapes CSL's compelling narrative, positioning the company as driven by a powerful promise: saving and improving lives globally. The visual timeline roots this commitment in a rich history of innovation, demonstrating a persistent dedication to advancing biotechnology for critical health needs. This blend of historical achievement and future focus creates immediate trust.

The video masterfully communicates the scale of their mission, presenting a vast global workforce and sprawling operational network reliably delivering vital medicines across more than 100 countries. Effectively crafted, the video serves as a comprehensive welcome video message, clearly outlining their intricate structure from plasma collection to advanced R&D. Seeing patient families alongside scientific representations reinforces the human impact at the heart of their work.

This piece offers valuable lessons for video creation by showing how to turn corporate facts into an inspiring story. It demonstrates that focusing on core purpose and connecting scientific rigor to tangible human benefit resonates deeply with viewers, making complex operations understandable and emotionally engaging.

What We Can Learn

A well-executed animated product demo can keep web visitors engaged 2.6 times longer on average.

14. Altair Interactive Onboarding Video

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Duration : 2 minutes and 25 seconds

Altair's AI-powered engineering solutions video uniquely distills how simulation, high-performance computing, and data analytics converge to unleash AI across the product development lifecycle. This technical showreel orchestrates advanced CGI and data visualization to visually prove how Altair accelerates design, optimizes performance, and drives innovation, making "Everything Solvable" for complex engineering challenges.

Why It Stands Out:

Visualizing AI's Transformative Power: The video's signature particle dissolution and reconstruction effects dynamically illustrate how Altair embeds AI into design and simulation workflows. These intricate CGI sequences show complex components like car hoods transforming, demonstrating AI-driven optimization and rapid physics prediction (1000x faster than traditional solver simulations) with superior accuracy using less data.

Intelligent Information Design for Complex Concepts: Altair uses concise, synchronized on-screen text to articulate the sophisticated capabilities being visualized, from solvers accelerated by neural nets and geometric deep learning to real-time system behavior capture. This masterful information design makes abstract AI concepts and their tangible benefits in industries like automotive, aerospace, and heavy machinery clear and digestible for engineering audiences.

* Augmenting Human Expertise with AI-Enabled Workflows: By showcasing no-code/low-code AI applications for uncovering data value and streamlining operations, the video positions Altair as an indispensable partner for innovation. It effectively communicates how their platform empowers engineers and business leaders to augment their expertise and achieve unprecedented efficiency and competitive advantage through AI-powered solutions.

What We Can Learn

Translate complex cellular mechanisms into understandable stories achieving an 86 percent heal rate.

15. Ultimaker Essentials User Activation Video

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Duration : 2 minutes and 38 seconds

Enterprise 3D printing management software takes center stage in this Ultimaker Essentials user activation video, demonstrating how its integrated platform resolves common organizational challenges in 3D adoption. Through crisp 2D motion graphics and an authoritative narration, the video systematically deconstructs barriers like IT security and remote access, showcasing Ultimaker Essentials as the comprehensive solution for scalable and secure innovation.

Why It Stands Out:

Centralized Command for Secure Enterprise 3D Printing: Ultimaker Essentials provides a unified management hub, vividly illustrating how IT administrators can seamlessly invite users, control access rights, and enable robust firmware firewalls directly within the Ultimaker Digital Factory, ensuring stringent security compliance across all Ultimaker printers.

Empowering Global Teams with Cloud-Based Workflows: The video liberates designers and engineers, showcasing Ultimaker Essentials' cloud integration that allows remote print job submission from any location. This feature, complemented by multi-device progress tracking and a managed Ultimaker Marketplace for verified plugins, drives unparalleled productivity and workflow customization.

* Cultivating Expertise Through Integrated Learning & Support: To overcome skill gaps, Ultimaker Essentials includes a dedicated 3D Printing Academy with expert-developed online courses, ensuring teams from engineers to IT admins are proficient. Direct software support, available Monday to Friday, further minimizes disruptions, reinforcing product adoption and a stable operational infrastructure.

What We Can Learn

Intricate animation clearly demonstrates product interaction within complex biological structures for viewer clarity.

16. Kinsta Improve User Engagement Video

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Duration : 2 minutes and 5 seconds

Simplify app deployment hosting is Kinsta's core promise, and this Kinsta video masterfully demonstrates it, positioning their platform as an indispensable tool for developers. Through polished UI/UX animation and a confident narrative, the video effectively onboards potential users, showcasing a streamlined process that transforms complex app and database management into an intuitive, empowering experience designed to drive product adoption.

Why It Stands Out:

Effortless Deployment & Premium Global Infrastructure Kinsta simplifies the journey from code to cloud with a clear, three-step deployment process, visually connecting Git repositories to live applications. The video highlights Kinsta's robust foundation on Google Cloud Platform's premium network, offering 25+ global data centers, Cloudflare DDoS protection, and isolated container technology, ensuring Kinsta provides both speed and security for every project.

Unified Control: Manage and Monitor All Your Apps The Kinsta dashboard is presented as a central command hub, offering developers comprehensive tools to manage and monitor applications and databases. Viewers see detailed analytics for CPU, RAM, and bandwidth usage, along with searchable logs and a complete deployment history with rollback options, empowering them with unparalleled oversight and control over their Kinsta-hosted projects.

Build with Confidence: Transparent Pricing & 24/7 Expert Support Kinsta fosters developer confidence by transparently showcasing cost-effective options like the "Hobby Tier," starting at just $7/month, alongside clear scalability. The video strongly emphasizes unlimited collaborators, concurrent builds, and free internal database connections. Crucially, the promise of 24/7/365 live chat support directly within the MyKinsta dashboard underlines their commitment to continuous user assistance and successful product adoption.

What We Can Learn

Reduce implementation time drastically, potentially saving organizations months of development resources.

17. 7SHIFTS Software Onboarding Video

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Duration : 31 seconds

Restaurant staff management software onboarding, this 7SHIFTS video powerfully deconstructs the chaos of daily operations, presenting an intuitive, all-in-one solution. Through expressive 2D animation and strategic visual storytelling, it empathetically addresses common managerial pain points, compellingly showcasing how the platform streamlines scheduling and communication to drive rapid product adoption.

Why It Stands Out:

Visualizing Managerial Relief: From Chaos to Clarity The 7SHIFTS video masterfully opens by bombarding a harried manager with disparate employee requests, visually representing the administrative overload. This dramatic "paper storm" swiftly transforms into the serene, organized digital interface of 7SHIFTS, offering immediate, empathetic relief and a clear promise of simplified operations.

Instant Scheduling: Unlocking Restaurant Efficiency 7SHIFTS highlights its core value proposition by demonstrating how managers can create and instantly share schedules in "just a few clicks." This concise, direct presentation of a key feature, combined with the clear elimination of cumbersome manual processes, firmly positions 7SHIFTS as an indispensable tool for boosting operational efficiency.

* Unifying Teams: Beyond Fragmented Communication Moving beyond mere scheduling, the video showcases 7SHIFTS as a centralized hub that connects managers with their diverse team members€”from chefs to delivery drivers. By replacing scattered spreadsheets, emails, and texts, it establishes 7SHIFTS as the unified communication platform essential for fostering a cohesive and productive restaurant crew.

What We Can Learn

Address specific technical user needs; video demos increase purchase intent by 80% showing clear functionality.

18. Optious Reduce Customer Churn Video

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Duration : 37 seconds

Dynamic brand identity animation, Optious's video masterfully transforms abstract ideas into vibrant, tangible motion, positioning the brand as a leader in innovative visual storytelling. This high-energy piece leverages sophisticated motion graphics and kinetic typography to articulate a clear mission and demonstrate unparalleled creative prowess.

Why It Stands Out:

Mastering Abstract Visual Transformation: The video excels at translating abstract concepts€”like "options" or "the beginning"€”into a coherent, captivating visual narrative. Optious orchestrates a fusion of fluid art, layered compositions, and symbolic elements, showcasing the brands ability to give tangible form to complex ideas.

Kinetic Typography for Dynamic Messaging: Animated text serves as the primary narrator, using bold kinetic typography and precise transitions to convey Optiouss mission and impact. Messages like "make AWESOME things" are delivered with an energetic rhythm, ensuring clarity and immediate engagement without the need for traditional voice-over.

* A Self-Referential Showcase of Creative Prowess: This video is a strategic triumph, acting as a direct demonstration of Optious's own capabilities in motion design and visual communication. It builds client confidence by exhibiting the high-quality, innovative output they can expect, effectively onboarding viewers to their creative approach.

What We Can Learn

Clearly showing maximum component lengths like 375mm reduces confusion and returns by up to 20%.

19. GoDaddy Feature Walkthrough Video

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Duration : 40 seconds

GoDaddy Airo AI business setup demo masterfully portrays entrepreneurial empowerment, demonstrating how GoDaddy Airo accelerates business ideas online in minutes. Through a dynamic feature walkthrough, it deconstructs the complexities of online presence creation, from AI-generated branding to social media content, ensuring rapid product adoption by simplifying the entire launch process.

Why It Stands Out:

AI-Driven Tools for Instant Online Presence: GoDaddy Airo showcases its advanced AI by dynamically presenting domain options, generating diverse logo concepts, and suggesting social media captions in real-time. This visual efficiency proves the platform's ability to fast-track brand development and establish an online presence with unprecedented speed.

Authentic User Journey Inspires Confidence: The video leverages a relatable user's journey from concept to launch, featuring her genuine reactions and voiceover as she navigates GoDaddy Airo. This authentic testimonial builds viewer trust, transforming the abstract idea of "getting online" into a tangible, achievable goal that instills a powerful "I can do this" sentiment.

* Launch Your Business "In Minutes" with Guided AI: GoDaddy Airo's strategic pacing and clean UI design visually reinforce its core promise: simplifying complex tasks into intuitive, guided steps. From initial idea to a full online toolkit, the video clearly demonstrates how GoDaddy Airo facilitates a streamlined, accessible path for entrepreneurs to quickly establish and grow their digital footprint.

What We Can Learn

Address viewer's primary question early to immediately grab attention and show relevance.

20. Rachio User guide video

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Duration : 44 seconds

This smart watering system onboarding video demonstrates how the Rachio Smart Hose Timer transforms any standard hose into an intelligent, weather-aware watering system, empowering users with effortless, remote control over their outdoor irrigation. It visually articulates the products ease of installation, intuitive app-based programming, and smart automation features, establishing Rachio as a practical solution for efficient lawn and garden care.

Why It Stands Out:

Effortless Smart Transformation: The video swiftly introduces the Rachio Smart Hose Timer, showcasing its simple attachment to a standard hose and visually proving how it instantly upgrades traditional watering to a smart system. This focus on easy setup and immediate functional transformation effectively mitigates initial user complexity, driving product adoption.

Intuitive App-Controlled Customization: Rachio illustrates the user-friendly interface for setting up precise watering programs for diverse needs, from grass to shrubs and gardens. By clearly demonstrating program scheduling, rain skips, and remote control via the app, the video empowers users to manage their landscape efficiently from anywhere.

Smart Automation for Water Conservation: The video highlights Rachios intelligent weather-skipping feature, demonstrating how the system automatically adjusts watering based on rain predictions. This smart functionality not only conserves water and saves users money but also positions Rachio as an eco-conscious and reliable solution, reinforcing its value proposition.

What We Can Learn

Clearly label intricate medical or technical processes for enhanced viewer understanding.

21. Intetics Customer Welcome Video

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Duration : 50 seconds

Global software development expertise for customer onboarding: Intetics' welcome video is a visually engaging journey, meticulously charting its evolution from 1995 into a leader in custom software and digital modernization. It transforms abstract data visualizations into concrete representations of global reach and service excellence, fostering immediate trust and clarity for potential clients. This strategic approach drives confident client adoption of Intetics' comprehensive solutions.

Why It Stands Out:

Decades of Global Digital Leadership: The video opens with a dynamic particle system, procedurally generating and swirling data to represent Intetics' vast experience "since 1995," spanning "more than 500 clients" in "38 countries" with "900 experts" across "six continents." This sophisticated data visualization anchors Intetics' long-standing authority and expansive reach.

Data Transformed into Stellar Solutions: A unique animation sequence sees the abstract data coalescing into a shimmering, dual-colored star, which then solidifies into a perfect golden five-pointed star. This powerful visual metaphor brilliantly distills Intetics' accumulated expertise into a symbol of unparalleled quality and achievement, perfectly setting the stage for their "five-star" service promise.

* Transparent Service Offerings, Proven Quality: Intetics effectively transitions from grand narrative to clear value proposition, presenting its core services€”Custom Software Development, Remote In-Sourcing, TETRA, and All-Things-Digital€”each explicitly rated with a "5-star" badge. This direct, unambiguous communication of proven quality instills confidence and simplifies the client's decision-making process for service adoption.

What We Can Learn

Demonstrate product usage steps precisely, building viewer confidence easily.

22. Karma Product walkthrough video

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Duration : 51 seconds

This mobile app onboarding walkthrough showcases Karma as the intuitive solution for streamlining internal corporate communication and employee recognition. Through a methodical, step-by-step screen capture demonstration, the video clearly articulates how users can effortlessly award feedback, send scores, and attach supporting documentation. It distills complex interactions into a fluid, user-friendly journey, ensuring rapid product adoption.

Why It Stands Out:

Guided App Experience for Instant Adoption: The video uses precise mobile screen recording and synchronized animated text overlays to create an intuitive visualization of the Karma app's user journey. This step-by-step guide from login to feedback submission ensures users confidently grasp the application's core functions, fostering rapid adoption.

Empowering Internal Feedback & Recognition: Karma's walkthrough meticulously demonstrates how employees can award scores, provide short comments, specify positive or negative feedback, and even attach screenshots. This clear presentation of core features highlights the app's capacity to significantly improve internal communication and employee recognition.

Communicating Core Value with Clarity: Employing a minimalist UI and a clean aesthetic, the video reduces cognitive load, allowing for highly efficient information delivery. By focusing on essential interactions and clearly articulating Karma's functionalities through concise on-screen text, the video ensures its value proposition for enhanced workplace connection is instantly understood.

What We Can Learn

High impact visuals depicting potential threats reinforce the urgency of robust security measures.

23. Triple Whale Demonstrate product usage

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Duration : 53 seconds

AI e-commerce insights automation is masterfully showcased in this Triple Whale video, demonstrating how Moby Agents streamline complex operations and drive product adoption. It visually guides viewers through the power of specialized AI to automate analysis, detect anomalies, and deliver actionable recommendations, empowering users to save time and scale their business faster.

Why It Stands Out:

AI-Powered E-commerce Action & Automation The video clearly demonstrates how Moby Agents, from MediaBuyer to Operations Leader, automate data analysis and deliver precise, actionable campaign recommendations, like "Reduce Spend" with detailed rationales. This direct impact on e-commerce strategy accelerates decision-making and optimization.

Intuitive UI for Actionable Intelligence Triple Whale employs a clean, dynamic UI presentation with seamless screen capture animations and clear text overlays. This intuitive design transforms complex e-commerce data into easily digestible, real-time insights, enabling users to quickly grasp performance metrics and adopt the AI-driven recommendations confidently.

Scaling Efficiency and Strategic Focus Beyond features, the video powerfully communicates the overarching benefits of Moby Agents: saving hours on manual work, discovering previously hidden insights, and freeing up strategic focus. This promise of accelerated scaling and enhanced efficiency drives product adoption by clearly articulating the significant value to the user.

What We Can Learn

Explaining complex solutions with visual animation significantly increases customer understanding by 74 percent.

24. ASUS How-to video series

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Duration : 56 seconds

ASUS V400 AiO product features are brilliantly showcased in this video, which masterfully establishes the device as a sleek, high-performance, and user-centric all-in-one PC, seamlessly blending into modern minimalist environments while offering powerful capabilities for everyday tasks and creative work. It achieves this by combining elegant industrial design with dynamic visual demonstrations of its advanced technical specifications and thoughtful functionalities.

Why It Stands Out:

Integrating Elegant Design with an Unbounded Visual Experience: The ASUS V400 AiO immediately captivates with its minimalist aesthetic, further amplified by a vibrant NanoEdge display that boasts 100% sRGB color gamut and a 93% screen-to-body ratio. Dynamic visual overlays and expansive multi-monitor setups vividly illustrate the immersive 178° wide-view technology, ensuring photorealistic colors and an "unbounded view" for all content.

Powering Productivity with Thoughtful Performance: Showcasing its robust capabilities, the ASUS V400 AiO features up to an Intel Core i7 processor, enabling effortless multitasking demonstrated through smoothly layering application windows. Comprehensive and reliable connectivity options, including USB 3.2 Gen 1 Type-C, LAN, HDMI in/out, and USB Type-A ports, are clearly highlighted with pinpointed graphics, ensuring seamless integration into any workflow.

* Ensuring Secure and Crystal-Clear Communication: Addressing modern user concerns, the ASUS V400 AiO integrates a retractable camera for instant privacy, featuring facial recognition for secure login. Furthermore, its advanced audio experience is powered by Dolby Atmos stereo and high-quality speakers, complemented by AI-powered Noise-Canceling Technology, which visually filters background sound for pristine video calls and immersive audio experiences.

What We Can Learn

Breaking complex processes into sequential, visually distinct steps enhances learning retention by up to 95%.

25. Canada Life Feature explainer video

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Duration : 59 seconds

Critical illness insurance benefits explained through engaging visuals, this Canada Life explainer masterfully transforms the daunting prospect of a health crisis into a narrative of secure recovery. It articulates a powerful thesis: comprehensive financial and medical support ensures peace of mind during life's most challenging health events, empowering individuals and families to focus on healing without financial burden.

Why It Stands Out:

Demystifying Critical Illness Coverage with Clarity: Through precise 2D animation and dynamic scene changes, the video visually unpacks complex financial and medical benefits. It translates abstract policy terms into clear, sequential steps, from healthcare costs to alternative treatments, ensuring comprehensive protection is easily understood by Canada Life customers.

Empowering Recovery with Financial Freedom: The animation powerfully illustrates how a one-time, tax-free payment provides crucial financial flexibility. Showcasing its use for bills, protecting retirement savings, and supporting family well-being, it transforms a potential crisis into focused recovery and vital financial independence.

* Confidence in Coverage: The Return of Premium Advantage: Strategically addressing a common insurance concern, Canada Life highlights the optional "return of premium" benefit. Visually reinforced with growing money stacks, this unique selling proposition assures viewers their investment can be returned, significantly boosting trust and perceived policy value.

What We Can Learn

Show intricate mechanical details clearly complex functions become instantly understandable through movement.

26. MAPEI Setup process video

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Duration : 2 minutes and 27 seconds

This global construction solutions brand story establishes MAPEI as a forward-thinking partner, committed to building the future with innovative, sustainable solutions and unwavering dedication. The video strategically combines aspirational narrative with tangible impact, expertly onboarding professionals to MAPEI's comprehensive value proposition by showcasing their global reach, advanced R&D, and commitment to environmental stewardship.

Why It Stands Out:

Envisioning Global Impact: MAPEI's Worldwide Construction Legacy The video masterfully captures MAPEI's expansive vision, commencing with a captivating Earth zoom that transitions into a dynamic showcase of diverse global construction sites. Through high-quality aerial cinematography and precision narrative editing, it illustrates MAPEI's integral role in everything from grand infrastructure projects and towering skylines to foundational home construction, underscoring their enduring legacy across the planet.

Engineering Tomorrow: Sustainable Innovations for the Built Environment MAPEI effectively positions itself as a purveyor of "solutions," not just products, by highlighting its relentless focus on R&D and sustainable practices. Strategic information design, including dynamic motion graphics and on-screen text overlays, quantifies MAPEI's commitment, revealing impressive statistics on product lines, research centers, and CO2 offset, demonstrating their dedication to highly durable and environmentally respectful systems.

* Partnership in Progress: Fostering Collaborative Construction Excellence The narrative strongly emphasizes MAPEI's collaborative spirit, showcasing interactions with designers, installers, architects, and construction companies. By demonstrating a direct involvement with professionals on every site and a commitment to preserving historical constructions while building for future generations, MAPEI cultivates deep trust and reinforces its role as a reliable partner in shaping a resilient and sustainable built world.

What We Can Learn

Clearly showing how traditional alignment methods align precisely for only ~2.2% of patients.

27. Extentia Account setup video

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Duration : 31 seconds

This generative AI finance animation from Accenture masterfully outlines how financial institutions can achieve reinvention. Through compelling abstract 3D animation and dynamic motion graphics, it powerfully illustrates how the intelligent application of generative AI drives efficiency, fosters wiser decision-making, and accelerates business growth, ultimately unlocking unprecedented opportunities.

Why It Stands Out:

Animating the Power of Generative AI: The video brilliantly renders generative AI as a vibrant, particle-filled cube, symbolizing its immense potential. This abstract visualization, coupled with energetic light trails, makes the concept of AI's power and transformative capabilities tangible, fostering viewer engagement and demonstrating Accenture's forward-thinking approach.

Transforming Data Complexity into Clarity: Accenture expertly uses geometric transformations and dynamic bar graphs to visually represent AI's ability to simplify vast information. This clear, procedural visual narrative underscores how financial institutions can swiftly analyze data, moving from overwhelming complexity to actionable insights with remarkable efficiency.

* Visualizing New Business Horizons: The climax of the video employs a powerful metaphor of multiple doors, with one brightly opening to reveal "new opportunities." This sequence compellingly illustrates the ultimate business benefit of adopting generative AI, inspiring financial leaders to envision the expansive potential Accenture's solutions can unlock.

What We Can Learn

Address viewer's problem upfront video abandonment drops by 50 percent when viewers are hooked early.

28. Glencore SaaS Onboarding Video

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Duration : 15 seconds

Materials sourcing evolution animation, this Glencore conceptual video expertly leverages a "stargazer to spacewalker" metaphor to onboard viewers to a visionary understanding of the industry's future. Through seamless CGI transitions and impactful text, it strategically frames modern materials sourcing as a journey of progress, positioning Glencore's advanced solutions as the bridge between ancient knowledge and future innovation.

Why It Stands Out:

Visualizing Visionary Transformation: From Stargazer to Spacewalker: Glencore employs a striking split-screen CGI transition, morphing an intricate brass astrolabe into a photorealistic astronaut. This powerful visual metaphor dramatically illustrates the evolution of human discovery, directly connecting historical ingenuity to Glencore's modern, forward-thinking approach to materials.

Strategically Framing the Future of Materials Sourcing: The video adeptly uses concise, declarative on-screen text to pose a fundamental industry question: "The world runs on amazing materials. So how should we source them?" This strategic framing prepares decision-makers for Glencore's SaaS solutions by establishing the imperative for innovative, future-oriented sourcing methods.

* High-Caliber Production for Elevated Brand Authority: The exceptional quality of the CGI, precise motion graphics, and minimalist aesthetic convey a sense of sophistication and technological prowess. This high production value directly elevates Glencore's brand, positioning the company as a credible and visionary leader at the forefront of the evolving materials industry.

What We Can Learn

Address specific audience triggers directly in video content connecting with viewers instantly

29. CMC Markets Client Onboarding Process Video

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Duration : 15 seconds

Opportunity in Australian shares feels closer with a video that speaks directly to familiar experiences. Utilizing simple, appealing animations for everyday Aussie stocks like Qantas or Woolworths, it creates a tangible link between market symbols and national life, effectively demystifying the process.

A clear message of $0 brokerage on Aussie shares provides a powerful draw, removing a common hurdle and amplifying potential returns. Coupled with the concise "Think. Invest." call to action, this compelling introduction naturally guides prospective investors toward the Client Onboarding Process Video, showing ease and value.

What We Can Learn

Viewers retain 95 percent of a message when watching detailed animated product explanations.

30. Markilux Mobile App Onboarding Video

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Duration : 24 seconds

Awning configurator demo video: The Markilux mobile app onboarding brilliantly showcases how effortlessly and comprehensively users can customize their dream awning. It leverages photorealistic 3D rendering and a seamless UI overlay to empower design decisions, transforming complex choices into an intuitive, visually confident experience that drives product adoption.

Why It Stands Out:

Dynamic 3D Awning Design in Action: The video masterfully integrates Markilux's digital configurator into a photorealistic architectural scene, demonstrating real-time changes to dimensions, fabric patterns, and frame colors directly on the awning. This active visualization instantly clarifies complex options, providing unparalleled clarity.

Empowering Design Decisions with Intuitive Interaction: Markilux guides users through a streamlined customization journey with a clean, icon-driven interface. By allowing effortless toggling of accessories and instant visual feedback, the video eliminates uncertainty, empowering customers to confidently craft their perfect outdoor solution.

* Accelerating Product Adoption Through Visual Confidence: More than just a demo, this video acts as a powerful sales tool, alleviating common purchase anxieties by allowing prospective buyers to visualize their personalized awning in context. This visual assurance fosters trust and significantly reduces friction in the customer's journey, driving Markilux product adoption.

What We Can Learn

See how easily finding orders can increase fleet utilization by up to 20% daily.

How do we define the core message of our customer onboarding video?

Define the core onboarding message by focusing on customer pain points and product solutions. This clarity ensures your video resonates with viewers and drives desired actions.

What visual style best suits our brand for onboarding videos: animation or live-action?

Both animation and live-action offer unique strengths. Consider brand personality, target audience, and message complexity when selecting the optimal visual style.

How can we tailor onboarding video content to specific customer segments?

Tailored onboarding experiences resonate deeply. Segment your audience based on needs and create variations that address specific challenges and goals.

What storytelling techniques can make our onboarding video more engaging?

Engage viewers with compelling narratives, relatable characters, and emotional connections. These techniques transform onboarding into an unforgettable experience.

What is the optimal length for a product walkthrough onboarding video?

Optimal length depends on content complexity. Aim for concise delivery, balancing engagement with viewer attention spans. Typically, aim for under two minutes.

How can we ensure our onboarding video script is clear and concise?

Clarity is key. Use simple language, avoid jargon, and focus on key benefits. A well-structured script ensures effortless comprehension and maximizes impact.

How do we leverage existing brand assets in our onboarding video?

Leverage existing brand assets (logos, colors, messaging) to maintain consistency and reinforce brand identity throughout the onboarding video.

What are common pitfalls to avoid when planning an onboarding video narrative?

Avoid pitfalls like unclear messaging, complex visuals, and weak calls to action. A well-planned narrative ensures a smooth and effective onboarding experience.

How can we incorporate interactive elements into our onboarding video?

Interactive elements (quizzes, polls, clickable hotspots) enhance engagement and knowledge retention, transforming passive viewing into active participation.

What are best practices for onboarding video voiceover and music selection?

Voiceover and music should align with brand tone and target audience. Clear diction, emotional resonance, and appropriate pacing are crucial for an immersive experience.

How can we create a sense of community through our onboarding video?

Build community by showcasing user testimonials, success stories, and interaction opportunities. This fosters a sense of belonging and encourages engagement.

What's the best way to showcase our company culture in the onboarding video?

Showcase company culture authentically. Use visuals, employee spotlights, and value highlights to create a human connection and build trust with new customers.

How do we craft a compelling call to action for our onboarding video?

Craft a compelling call to action by clearly stating next steps, offering incentives, and creating a sense of urgency. This drives immediate engagement and conversions.

How can we adapt successful onboarding video examples to our specific needs?

Adapt successful examples by identifying resonant elements and aligning them with your brand's message. This leverages proven strategies while maintaining uniqueness.

What pre-production steps are crucial for a successful onboarding video project?

Crucial pre-production steps include defining objectives, analyzing the target audience, developing the script, and planning the visual style. These lay the foundation for success. Fixed-fee pricing ensures budget predictability, starting from $1000 for a simplified design and ranging up to $6000 for a photorealistic experience, all for a 60-second video with multiple revisions included. Turnaround times typically range from 3-8 weeks depending on complexity.


Measuring Beyond the Click: Deep Dive Metrics


Moving beyond initial viewing figures, they recognize understanding the true impact of a Customer Onboarding Video requires delving deeper into the user journey. It involves connecting video engagement data directly to what users *do* next within the product or service. Businesses seek to quantify how video influences behavior, driving users toward key activation points and demonstrating value faster. This level of analysis reveals how effectively the video helps users navigate the product, overcome friction, and achieve their desired outcomes.

Measuring impact means linking video consumption to core business metrics. They track whether users who watch the onboarding video content exhibit higher activation rates or reach key milestones quicker than those who don't. Analyzing behavioral analytics post-viewing provides insights into feature adoption – are users utilizing the functionalities demonstrated in the video? This connects the visual guidance directly to practical application, showing whether the video translated into successful usage.

Furthermore, businesses leverage these insights to refine their strategies. Data from video interactions can inform personalization efforts, tailoring follow-up communication or in-app guidance based on what the user watched or where they dropped off. Iterative improvement becomes possible by continuously testing different video approaches or placements.

  • Tracking Time to Value as a key indicator of video effectiveness

  • Using A/B testing to optimize video length messaging and placement within the user flow

  • Segmenting users based on viewing behavior to provide targeted support or content

  • Identifying specific video drop-off points to pinpoint areas of confusion or lack of engagement


  • This deeper look ensures onboarding videos are not just watched, but actively contribute to user success and long-term retention.


    Why Advids for Customer Onboarding Video?


    At Advids, we create exceptional Customer Onboarding Videos that deliver real results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling animation that effectively onboards your customers.

    Transform Your Customer Onboarding with Advids:

    Tailored Onboarding Experiences: We craft customized Customer Onboarding Videos, from explainer videos to character animations, perfectly aligned with your brand, style, and target audience.
    Engaging Narrative & Visuals: Our skilled animators and storytellers create captivating narratives that resonate with your viewers and drive desired actions, ensuring a smooth and engaging onboarding experience.
    Collaborative Partnership: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Clear communication is key to understanding your needs and creating impactful onboarding experiences.

    Expertise & Trust:

    12+ Years & 3400 Clients: Our extensive experience across diverse industries, including startups and Fortune 500 companies, demonstrates our deep understanding of effective video production.
    Industry Leaders Choose Advids: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life.
    Proven Client Satisfaction: Over 109 five-star Google reviews highlight our talent, creativity, and commitment to client satisfaction.

    Cutting-Edge Technology & Results:

    275 Successful Onboarding Videos: We've helped numerous businesses transform their customer onboarding process with engaging and effective animated videos.
    State-of-the-Art Technology: We leverage the latest animation software and techniques to create visually stunning videos that make a lasting impact.
    Strategic Communication: We prioritize understanding your target audience and brand identity to create Customer Onboarding Videos that truly resonate.


    Ready to unlock the potential of Customer Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Customer Onboarding Video?


    A Customer onboarding Video is a short, engaging video designed to guide new users through the initial stages of using a product or service. It helps them quickly understand the value of the product and how to get started. These videos go beyond simple text-based instructions by providing a visual and interactive learning experience. They can be used to introduce new features, demonstrate functionalities, or provide a personalized welcome message .

    Customer onboarding videos can be used in various scenarios, such as introducing new features, demonstrating functionalities, providing a personalized welcome message, or addressing common customer questions. They can be integrated into different touchpoints of the customer journey, including website landing pages , email marketing campaigns , social media platforms, and product demo s.


    What do top Customer Onboarding Videos have in common?


    Craft compelling customer onboarding videos that boost user engagement and drive product adoption.

    clear objectives - Set measurable goals like increased activation or feature adoption.

    • ideal user profile - Tailor the language and pace to resonate with your audience's experience level.
    • core features showcase - Prioritize features that deliver immediate value and solve critical problems.
    • Onboarding Flow Visualization - Use visual cues to guide viewers through the process and highlight key steps.
    • success measurement - Track metrics like watch time, completion rate, and post-video engagement.
    • Product Demo - Show, don't just tell. Use realistic scenarios and highlight ease of use.
    • Visual Communication - Use animations and graphics to simplify complex concepts and maintain viewer interest.
    • Problem-Solution Fit - Emphasize the "before" and "after" to showcase the product's impact.
    • next steps guidance - Include clear, concise calls to action with direct links or instructions.
    • iterative refinement - analyze viewer behavior and feedback to optimize the video's effectiveness.


    What makes Customer Onboarding Video effective?


    Onboarding videos that resonate with users begin with a profound understanding of the target audiences specific pain points and desired outcomes. These videos are built upon a structured, data-informed strategy, starting with user research . They are designed to resonate with users, leading to demonstrable product adoption and feature utilization.

    Intricate features are deconstructed into digestible segments using clear, step-by-step demonstrations. Purposeful product visuals and animations enhance understanding, not just aesthetics. A well-defined narrative framework is essential. This framework should create an emotional connection, improving user engagement and knowledge retention.

    Strategic use of interactive elements, like quizzes and hotspots, reinforces learning and provides immediate feedback. The tone, style, and pacing must be meticulously aligned with the target audiences preferences and learning style.

    Performance analysis, through tracking user behavior and feedback, drives iterative improvements and optimization.


    How long should your Customer Onboarding Video be?


    Optimize customer onboarding video length for maximum impact by aligning video type, content, and user journey stage.

    Pre-production Considerations for Determining Video Length:

    • What's the onboarding video's core message?
    • Who is the ideal customer profile?
    • Which features need demonstration?
    • How intuitive is the product's design?
    • What platform will host the video?
    • What's the target audience's tech savviness?
    • Does the video need a specific style?

    Customer onboarding video length guide

    Customer Onboarding TypesVideo LengthUse CaseFunnel
    Animated Explainer45-60 secondsConcisely explains core features using engaging visuals and a friendly toneAwareness/Education
    Live Action1-1.5 minutesShows real people using the product, building trust and relatabilityEngagement/Conversion
    Screen Recording1-2 minutesDemonstrates software functionality step-by-step, focusing on key workflowsActivation/Onboarding
    Product Demo1-2 minutesHighlights key features and benefits through a dynamic, visually appealing demoConsideration/Conversion
    Tutorial Walkthrough1.5-3 minutesGuides users through complex processes with clear instructions and visualsActivation/Onboarding


    How to create Customer Onboarding Videos?


    Craft compelling customer onboarding videos that seamlessly integrate product demonstrations with user-friendly instructions. This approach maximizes user engagement and accelerates product adoption.

    * Target Audience - Deeply understanding user personas allows for personalized messaging and pacing, maximizing impact and relevance.

    • Video Goals - Clearly defined goals ensure the video directly addresses user needs and drives specific, measurable results.
    • Scriptwriting - A well-structured script, mirroring the user journey, ensures a clear, concise, and easily digestible onboarding experience.
    • Visual Style - A consistent visual style builds brand recognition and reinforces trust, creating a professional and memorable experience.
    • Visual Selection - High-quality, relevant visuals make the product's functionality immediately clear and intuitive, reducing confusion.
    • Storyboarding - Visualizing the video's flow beforehand ensures a cohesive and engaging narrative, enhancing user comprehension.
    • Video Recording - Professional recording quality enhances credibility and professionalism, making the product appear more appealing.
    • Video Editing - Seamless editing creates a polished and professional final product, improving the overall user experience .
    • interactive elements - Interactive elements increase engagement and knowledge retention, leading to faster product adoption.
    • Platform Optimization - Platform optimization ensures accessibility across devices, maximizing reach and user satisfaction.
    • Call to Action - A clear call to action guides users towards desired behaviors, such as exploring features or contacting support.
    • Final Review - Testing with target users identifies usability issues and allows for improvements, resulting in a more effective video.


    The Importance of Storytelling in Onboarding Videos


    Let's talk about storytelling. It's more than just entertainment; it's the secret sauce that transforms onboarding videos from simple instructions into captivating experiences. Think about it: a well-crafted story can make learning new software feel less like a chore and more like an adventure.

    We've discussed the technical aspects of creating effective onboarding videos, but now let's delve into the heart of engagement: storytelling. Why does it matter so much? Because stories connect with us on an emotional level, making information stickier and experiences more memorable. They help us see ourselves using the product, understanding its value, and becoming part of its community.

    • Stories breathe life into software. Instead of just listing features, customer onboarding video examples for software can show how those features empower users in real-world scenarios.
    • Animation adds a touch of magic. Animated customer onboarding video examples can use visual metaphors and engaging characters to simplify complex concepts and make learning fun.
    • Show, don't just tell. platform onboarding video examples can weave narratives that showcase the platform's ecosystem and its value to different user groups.
    • Be the hero. Onboarding explainer video examples can leverage storytelling to highlight the problem the product solves , positioning it as the solution users have been searching for.

    Storytelling isn't just a nice-to-have; it's a must-have for creating onboarding videos that truly resonate with users. By crafting compelling narratives, we can transform the onboarding experience from a functional tutorial into an engaging journey that fosters lasting customer relationships.


    Measuring the ROI of Onboarding Videos


    Having explored diverse customer onboarding video examples, let's dive into measuring their impact. Understanding video ROI is crucial for optimizing your onboarding strategy and achieving your business goals. We'll explore key metrics and how they contribute to a successful onboarding experience.

    Measuring ROI isn't just about numbers; it's about understanding what resonates with your audience and refining your approach. By tracking these metrics, we can gain valuable insights into viewer behavior and optimize our videos for maximum effectiveness. When creating engaging customer onboarding video examples, remember to track completion rates as a key indicator of viewer interest.

    • Track Completion Rates: High completion rates suggest engaging content. If viewers are watching the entire video, it's a good sign your message is resonating.
    • Monitor Play Rates: Strong play rates indicate broad reach and initial interest. This tells us how many people are starting your videos, suggesting the effectiveness of your promotional efforts.
    • Analyze Watch Time: Identify drop-off points to pinpoint areas for improvement. Knowing where viewers lose interest helps us refine pacing and content relevance. A/B test short customer onboarding video examples against longer versions to determine the optimal length for your audience.
    • Assess feature usage After Viewing: This directly links video engagement to product adoption. Are viewers using the features demonstrated in the video? This is a crucial indicator of onboarding success. app onboarding video examples often benefit from clear calls to action that guide users to key features.

    By consistently monitoring these metrics and adapting our strategies, we can ensure our onboarding videos effectively guide users, boost product adoption, and ultimately contribute to business growth. Analyze watch time data for your digital onboarding video examples to identify areas where viewers might be losing interest.


    Choosing the Right Onboarding Video Style


    Having established the importance of storytelling, let's explore how to choose the right video style for your customer onboarding. The right style can transform a simple tutorial into a captivating experience.

    Think about your audience. Are they tech-savvy or beginners? A live-action video featuring real people using your product builds trust and relatability, perfect for engaging new clients. Client onboarding video examples often use this approach. Alternatively, animation can simplify complex concepts, making it ideal for explaining technical software. Creative customer onboarding video examples often leverage animation to make learning fun.

    Consider your video's purpose. Is it to drive sign-ups or showcase a new feature? A short, energetic product demo can highlight key benefits and encourage conversions. For in-depth training, a screen recording tutorial provides clear, step-by-step instructions. Software onboarding video examples excel at demonstrating complex workflows. Remember, even simple customer onboarding video examples can be effective when focused on a single, valuable feature.

    • Match your style to your goal. explainer videos build awareness, tutorials guide users, and demos drive conversions.
    • Think about pacing and tone. Fast-paced for quick wins, slower for complex processes.
    • Music and sound effects can enhance mood and engagement.
    • Maintain branding consistency across all your videos.

    By carefully considering these factors, you can create onboarding videos that resonate with your audience and drive product adoption.


    Integrating Onboarding Videos into Your Customer Journey


    Having explored the art of crafting compelling onboarding videos, let's shift our focus to strategically integrating them into the customer journey. This is where the magic truly happens – transforming passive viewers into engaged users. Think of your customer journey as a story, and your onboarding videos as key scenes that guide the narrative.

    Imagine welcoming new users with a short, engaging video highlighting the core value of your product. This sets the stage for a positive first impression and encourages further exploration. Or picture a user struggling with a specific feature, only to find a helpful tutorial video appear right within the app, guiding them to success. These are just a few examples of how strategically placed videos can elevate the user experience.

    • Start strong. Embed a concise welcome video in your initial email, showcasing the product's value and setting expectations. Think of the best customer onboarding video examples that immediately grab attention.
    • Guide with precision. Use screen recordings to demonstrate key workflows and features. Software onboarding video examples excel at this, providing clear, step-by-step instructions.
    • Empower through knowledge. Create a library of FAQ videos addressing common questions and troubleshooting tips. This empowers users to self-serve and reduces support tickets.
    • Inspire with stories. Showcase real users benefiting from your product through testimonials and case studies. Service onboarding video examples often use this approach to build trust and relatability.

    By weaving these videos throughout the customer journey, we create a more engaging and supportive experience. This not only boosts product adoption but also fosters a sense of community and loyalty. Remember, the goal is to empower users, not just inform them. User onboarding video examples and explainer video customer onboarding examples can be powerful tools in achieving this goal.


    Building a Brand Identity Through Onboarding Videos


    Building a strong brand identity is crucial for any business, and onboarding videos offer a unique opportunity to achieve this. Instead of just explaining features, we can use these videos to tell our brand story , connect with users on an emotional level , and create a memorable experience. Think of your onboarding videos as an extension of your brand, reflecting its personality, values, and unique selling proposition.

    Let's explore how we can achieve this. Effective customer onboarding video examples often leverage consistent visual elements , like a distinct color palette and typography, to reinforce brand recognition. Imagine a welcome video that instantly conveys your brand's essence through its visuals and tone. For SaaS businesses, exploring customer onboarding video examples SaaS can provide valuable insights into how to create a cohesive brand experience.

    • Maintain a consistent tone of voice across all videos, reflecting your brand's personality – whether it's friendly, professional, or quirky.
    • Use music and sound design strategically to create an immersive audio experience that aligns with your brand identity.
    • Craft compelling narratives that showcase your brand's values and mission, making your onboarding videos more engaging and relatable.
    • If using animation, develop memorable characters that embody your brand's personality and resonate with your target audience. application onboarding video examples can demonstrate how consistent character design strengthens brand identity.

    Product onboarding video examples often showcase the brand's personality through visual storytelling. By focusing on the user experience and highlighting the value your product brings, you can build trust and foster a sense of community. Remember, a strong brand identity isn't just about visuals; it's about creating a cohesive and memorable experience that resonates with your audience and leaves a lasting impression.

    Author & Editor Bio

    Author Jai Ghosh

    A video producer with a passion for creating compelling video narratives, Jai Ghosh brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.