Imagine a world where your product launch isn't just a release, but a captivating experience. What if you could instantly build trust and excitement with your customers? I am excited to share what we've learned today. In this article, we'll explore the transformative power of customer onboarding videos and how they've helped us achieve remarkable growth. Our research reveals the profound impact these videos have on user engagement, and I'm eager to show you the compelling statistics that support this. We'll uncover the secrets behind their success, and you'll see why they're essential for any product launch. Let's explore the data and discover the 30 immersive examples that prove their effectiveness.
Around 9 in 10 B2B buyers watched a video to learn about the company's products or services in the past 3 months.
41% is the increase in video marketing since 2016.
82% of marketers stated that video marketing is their key marketing strategy.
These stats highlight the undeniable power of video in capturing audience attention and driving conversions. Customer onboarding videos can transform a confusing process into a delightful journey, boosting user engagement and product adoption. Today, we're diving into over 30 Immersive Customer Onboarding Video examples that instantly caught our eye and sparked our interest
The video showcases how to make a sustainable city, but instead of using complex technical language, they use visual metaphors that speak to everyone. It's like watching a TED Talk, but with simpler animations and music. What I love about this video is that it uses an engaging storytelling approach, taking the viewer on a journey from problem to solution, it's not just a dry lecture. The video doesn't tell you what to do, but it sparks the imagination and encourages us to think about how we can make our cities better.
The video acts as a Customer Onboarding Video, where it walks you through a series of key steps to help you understand the concept. The video seamlessly blends information with visuals, making it easy to understand. The video's simple yet effective visuals, coupled with the gentle music, create a positive and encouraging tone. It's a perfect example of how to make a complex subject accessible and engaging for a broad audience.
What We Can Learn
Create a positive and encouraging tone with visuals and a clear narrative, boosting engagement.
2. Softjourn - Increase user engagement implicitly
In this effective Customer Onboarding Video, Coinbase introduces Celo Dollars with a focus on user experience. By personifying the challenges of volatility through the character Zoe, the video quickly establishes a relatable pain point. The video cleverly showcases the solution Celo Dollars and the Valora app through clear UI mockups and concise explanations.
The vibrant color palette and minimalist design contribute to a sense of approachability and ease. The subtle, upbeat music adds a touch of dynamism without overwhelming the core message. This well-crafted video serves as an inspiring example for any brand aiming to simplify complex product information while engaging their audience.
What We Can Learn
Personify challenges to build empathy, boosting viewer connection.
Sun Life is an insurance company that helps people plan for retirement. This video is designed to help people understand what payout annuities are.
Video Design - The video utilizes Customer Onboarding Video. The video is simple and engaging, using minimal graphics and text. The video uses color to distinguish important information from the rest. The use of the calculator visual helps to explain how payout annuities work. The animated coins, that appear around the man's head, highlight how the payout annuity transforms savings into regular income payments.
This video effectively communicates the complex concept of payout annuities in a simple and easy-to-understand manner. The use of animation and color keeps the video engaging, while the consistent tone of the video provides confidence and assurance.
If you're a property manager seeking ways to improve your leasing workflow and enhance the customer experience, look no further than this Appfolio Customer Onboarding video. The video uses charming animations to highlight pain points property managers face, like managing in-person contact and maintaining efficient service during the leasing process.
Appfolio's video demonstrates its user-friendly software with an automated leasing flow and other helpful features, like virtual tours and AI leasing assistants. By presenting solutions that address viewers' specific needs, the animation effectively illustrates the value of Appfolio. The video ends with a clear call to action—visit appfolio.com—encouraging viewers to learn more and optimize their leasing operations.
5. Logix Minimalist Onboarding Example - Boost brand awareness subtly
In the competitive mobile app market, standing out requires more than just features; it requires understanding the user. AppsFlyer's Customer Onboarding Video for Conversion Paths brilliantly showcases how to map and analyze user journeys for increased conversions. The video's dynamic animation and clear UI mockup walk marketers through the process of visualizing user data, turning complex pathways into manageable insights.
Like assembling a puzzle, AppsFlyer's tool transforms scattered touchpoints across devices and platforms into a coherent picture. By understanding the how and why of user behavior, marketers can optimize media mix and maximize the impact of their campaigns. This compelling video is a testament to the power of visual storytelling and clear product demonstrations.
What We Can Learn
Tell a mini-story with your video, showing how your app helps users achieve their goals. This gets them excited.
We admire QuickML's customer onboarding video; it brilliantly communicates the ease and power of their no-code ML pipeline builder. The vibrant visuals, dynamic animations, and sleek UI demonstrations create an engaging experience. We love how it showcases the drag-and-drop interface and diverse data integrations, simplifying complex concepts for even non-technical viewers.
Furthermore, this video skillfully highlights QuickML's analytical capabilities through clear visualizations of evaluation metrics and cross-validation. By showcasing its diverse use cases across industries, QuickML inspires businesses to unlock the potential of their data, making informed decisions backed by insightful data. It's an excellent example of how to effectively showcase a complex product in an accessible and visually compelling manner.
What We Can Learn
Showcase your product's ease of use with clear, engaging visuals to boost viewer confidence.
7. Freshdesk Motion Graphics Onboarding Video - Showcase data capabilities subtly
We present the sleek and informative customer onboarding video for Freshdesk Analytics, where we showcase the tool's powerful data analysis capabilities. Through seamless transitions and clear UI displays, we highlight the key features, like interactive filters and Highcharts integration, which allow for efficient data manipulation and visualization. The video is crafted to create an informative yet exciting experience. In fact, this customer onboarding video focuses on demonstrating the value of data-driven decision-making through bespoke reports, accessed anytime, anywhere. With shots of the interactive dashboards on desktop and mobile, Freshdesk is able to demonstrate the accessibility and intuitive nature of its Analytics platform, offering a glimpse into the transformative power of data.
What We Can Learn
Let users see themselves succeeding with your tool, driving adoption.
In a world of ever-evolving travel restrictions and compliance hurdles, Deloitte's Travel Ready App emerges as a beacon of simplicity. We love the way this customer onboarding video effortlessly guides viewers through the app's seamless integration with Concur Travel, showcasing the intuitive UI and pre-travel assessments. From booking flights to requesting immigration support, the process is streamlined and user-friendly, empowering travelers and corporate users alike.
The visual metaphor of a winding road, dotted with road signs representing various tax and compliance challenges, perfectly captures the complexity of modern business travel. The app's interactive dashboards bring order to this chaos, providing real-time clearance and compliance tracking in one centralized location. Deloitte simplifies global compliance, allowing businesses to focus on what matters most: reaching their destination, hassle-free.
What We Can Learn
Let the app's intuitive design speak for itself through clear, concise on-screen actions.
Replacing a lost Social Security card can be a headache, but this AARP video transforms the experience. We love the way this video breaks down a complex process into easily digestible steps, using clear visuals and a soothing voiceover. The delightful animation, featuring a mischievous dog and relatable scenarios, adds a touch of humor while ensuring viewers absorb the key information.
This customer onboarding video example sets a new standard for explainer videos. The clever use of checkboxes and form close-ups clarifies eligibility requirements and streamlines the application process. By combining practical advice with a lighthearted approach, AARP reassures viewers that replacing a card is simple and hassle-free.
What We Can Learn
Add a touch of humor-it makes learning easier and more memorable.
PTC is a global biopharmaceutical company that delivers therapies for rare diseases. This video explains splicing biotechnology using a simple analogy.
Video Design - The video is animated with simple graphics and hand-drawn elements. The graphic style is similar to that of Corporate Video Content. Simple and easy-to-understand visuals, combined with a friendly and approachable tone, make the video engaging for a wider audience.
The video effectively communicates the complex process of splicing biotechnology by using a relatable analogy. The animation style, combined with a friendly and accessible tone, creates a welcoming atmosphere for viewers. This approach makes the subject matter seem less daunting and more accessible to a broader audience, which helps in achieving the video's goal of educating viewers about the company's biotechnology.
Aircove is a new Wi-Fi router that integrates with ExpressVPN to provide simple and secure home Wi-Fi. The video is designed to showcase the ease of setup and use of the Aircove router.
Video Design - This is a Customer Onboarding Video that uses simple animation to illustrate the setup process. The video focuses on the product's ease of use, with a simple and clean visual style. The color palette consists of muted pastel colors, black, and green, creating a modern look. A woman, sitting on a couch with a tablet, and various devices around her are shown to illustrate how easy it is to set up and use the router. The video features a step by step process, where a user connects to the internet and then scans a QR code to join the network.
The video successfully communicates the ease of use and security features of the Aircove router. The simple animation style makes it easy to follow the setup steps. The choice of colors is modern and professional, and the tone of the video is casual and upbeat, creating an engaging and informative experience for the viewers. The video successfully portrays the value proposition of the Aircove router for home users by focusing on the ease of use and security benefits of the product.
Coinbase is a platform that facilitates the buying, selling, and trading of cryptocurrencies. This particular video is designed to introduce the Celo platform and its native cryptocurrency, CELO.
Video Design - The video uses a clean and modern design style with bold graphics and bright colors. This design style makes it an engaging Customer Onboarding Video that can appeal to both new and experienced cryptocurrency users. Simple graphics and animation help to explain the complex concepts of the CELO platform.
The use of these design elements helps to communicate the objective of the video, which is to educate viewers on the benefits of the CELO platform and encourage them to learn more about it. The overall tone of the video is informative, friendly, and approachable. It makes the video more engaging for viewers. The video effectively highlights the value proposition of the CELO platform, encouraging viewers to learn more and earn CELO through the platform.
Hotjar is a platform for user feedback and analytics. This video is designed to introduce the Dashboard, a feature that allows users to visualize key user metrics.
Video Design - The video is a Feature Walkthrough Onboarding Video that features simple animation and clear graphics to highlight the key functionality of the Dashboard. The video utilizes a clean and minimal design, focusing on a white background and orange accents. The use of animated illustrations and transitions keeps the video engaging and adds visual interest.
This video is a great example of Corporate Video Content that effectively communicates the value proposition of the Dashboard by showcasing its user-friendly interface and ability to track important metrics. The video's clear and concise narrative and the animation elements create a positive and welcoming tone, making it easy for viewers to understand the Dashboard's benefits and how it can be utilized to improve their online experience.
The Robert Koch video is a powerful example of how corporate video content can be used to raise awareness about critical public health issues. It effectively communicates the importance of genomic surveillance for combating antibiotic resistant pathogens in Germany.
Video Design - The video uses simple animated graphics to illustrate the complex topic of antimicrobial resistance, transitioning from a hospital scene to a map of Germany, showcasing the nationwide scope of the issue. The blue color palette creates a sense of professionalism and trust, while the clean typography and subtle animations engage the viewer.
The video's visual style successfully communicates the objective of the video, highlighting the potential of genomic surveillance to effectively track and combat antibiotic resistant pathogens across Germany. The informative tone and emphasis on collaboration between hospitals and laboratories make the video engaging and drive the viewer to learn more about the program and its role in protecting public health.
LinkedIn Recruiter is a sourcing tool for talent professionals. This video is designed to highlight the features of LinkedIn Recruiter and how it can be used to find the right talent faster.
Video Design - This video is set against a clean, modern background with simple, flat illustrations. The video uses a variety of animation techniques, including transitions, zoom in, and text animations. The graphics are crisp and high-quality, creating a professional and polished look.
Corporate Video Content - The visual style effectively communicates the purpose of LinkedIn Recruiter. The use of animation brings the platform's features to life, while the clean design style emphasizes the platform's ease of use. The video tone is upbeat and positive, showcasing the benefit of using LinkedIn Recruiter to streamline the hiring process.
Panduit is a company that provides solutions for security and software updates. The video is designed to demonstrate the benefits of using Panduit's update manager, emphasizing its importance in keeping computers secure from vulnerabilities.
Video Design - This video is a great example of a Mobile App Onboarding Video, employing a clean and minimalist style with graphics that effectively communicate a powerful message about the importance of software updates. It uses simple, yet engaging visuals.
The video uses vivid colors, animations, and straightforward language to present the message in a clear and engaging manner. The visual design is clean, modern, and emphasizes bold text and minimalist graphics to highlight the key points, such as the alarming statistic of 86% of vulnerabilities coming from third-party software. The visual style effectively establishes a confident and informative tone, clearly communicating the potential dangers of outdated software and the value of Panduit's update manager.
17. Elaad 2D Animated Onboarding - Improve user understanding implicitly
In the world of electric vehicles, communication is key, and this ElaadNL video nails it. We all benefit from this concise explanation of how EVs interact with their charging ecosystem. The clear visuals and approachable narrative make even complex technical aspects easy to grasp.
The simple yet effective animation demonstrates the potential for miscommunication. This Customer Onboarding Video beautifully showcases ElaadNLs commitment to researching and testing smart and sustainable charging solutions. It's a brilliant example of how animation can bring complex topics to life.
What We Can Learn
Clear visuals and simple storytelling make complex tech easy to understand, boosting viewer engagement.
Deloitte's video is designed to help health care and life sciences industry players understand the benefits of using digital platforms to improve their business and thrive. The video showcases how these platforms can help their businesses thrive and become leaders in the ever-changing industry.
Video Design - Deloitte uses bold and minimalist animation to create a captivating and easy-to-understand video. This makes it a great Digital Onboarding Video because it is engaging and communicates complex ideas in a simplified way. This is achieved through bold colors, strong typography, and simple visuals. The animation is fluid and dynamic, keeping the viewer engaged. This is a clear example of Deloitte's brand design style. This includes high-quality graphics, and simple visualizations of complex information that is key to a Digital Onboarding Video.
The visuals, including the bold and vibrant colors, help create a positive and optimistic tone. The animation and imagery illustrate the digital transformation of the industry and provide a compelling visual narrative for the viewer to understand how Deloitte's solution can help them achieve their business goals.
Google video is designed to demonstrate how to manage a Business Profile directly on Google. This video is a powerful example of Corporate Video Content that effectively communicates Google's focus on simplicity and user-friendliness.
Video Design - The video uses a minimalist style, focusing on clean graphics and simplicity. The animations are smooth and visually appealing, making for a concise, easy-to-understand video. The design is clean and uncluttered, which aligns with Google's brand aesthetic, emphasizing the ease of managing a business profile.
This approach helps viewers understand the process of creating and editing a business profile, promoting the platform's accessibility. The video's visual style reinforces the message, effectively communicating Google's focus on simplicity and user-friendliness.
Compliance training is often seen as boring and ineffective. This is a huge problem for L&D managers, who are tasked with ensuring their employees are compliant.
Video Design - This corporate video content utilizes bold colors and playful visuals, making compliance training seem less boring and more engaging. Icons and illustrations, along with a lighthearted tone, make the content visually appealing and easily digestible, resulting in a more positive learner experience.
The visual style of the video effectively communicates the objective through the use of bright colors, playful icons, and a friendly tone. These elements help to emphasize the negative consequences of non-compliant behavior, while also making the topic more approachable and relatable. This lighthearted tone and visual style aim to grab the attention of the viewer and effectively drive the call to action for the solution.
What We Can Learn
Demonstrate the ease of use, making users feel empowered and in control.
Diligent Community is a solution for public education boards, simplifying their governance and civic engagement. The video is designed to highlight the need for a more efficient way to manage board meetings and paperwork.
Video Design - The video utilizes a straightforward design style, common in Software Onboarding Video. It focuses on a simple white background and shows a series of issues faced by board administrators during meeting preparation. This approach effectively showcases the problems and how the solution addresses them. Simple graphics like sticky notes, calendars, and folders, combined with animated transitions, keep the video engaging.
The video effectively conveys the challenges board administrators face with manual agenda management. The visuals are clear and straightforward, directly addressing the target audience, who will easily relate to the frustrations shown. The overall tone of the video is lighthearted, yet acknowledges the seriousness of the issues and proposes a solution for a smoother, more organized process.
Accenture's video is a fantastic example of Corporate Video Content that effectively explains the concept of Responsible AI. It uses a simple, relatable analogy of driving a car to illustrate how AI needs to be able to slow down and course correct. This approach makes a complex topic easy to understand for a broad audience.
Video Design - The video's animation style and vibrant color scheme make the content more engaging. It also uses a clear, concise narrative, which helps to explain the importance of responsible AI for organizations.
The video's overall tone is informative and persuasive, encouraging viewers to consider how responsible AI can benefit their business. This approach makes the video a powerful tool for educating and inspiring potential customers.
CombiSave is a water-saving valve that works with most combi boilers to help you save on your energy bills. This video is designed to showcase how CombiSave reduces the amount of water and gas wasted by your boiler.
Video Design - The video uses simple, clean, and eye-catching flat-design graphics. CombiSave is presented in a visually appealing and straightforward manner, making it a great Functionality Onboarding Video. The video uses an hourglass animation to represent time wasted waiting for hot water, and a visual representation of a bathtub is used to showcase the amount of water that is wasted each day. The video also shows how the CombiSave valve reduces the amount of water and gas used to heat water.
The video effectively illustrates the benefits of CombiSave and how it works. The use of simple graphics and clear animations helps viewers understand the product and its benefits. The video's tone is informative and engaging, making it a good choice for viewers who are interested in learning more about this water-saving technology.
CyberArk provides privileged access management solutions. This video is designed to educate users about the benefits of their PAM solution.
Video Design - This corporate video content is visually appealing, using a modern and clean design style. It uses a combination of high-quality graphics, animations, and voice-over narration. The use of color is consistent throughout, creating a cohesive and professional look. The graphics are simple but effective, illustrating the benefits of the PAM solution.
The video uses an optimistic tone, with upbeat music that conveys a sense of confidence and trust in the company. The design elements and narrative of the video are specifically chosen to resonate with the target audience. The video uses clear language that is easily understood by the viewer, while emphasizing the benefits and security features of the PAM solution. The style of the video is designed to engage the viewer and provide a clear understanding of the benefits of the PAM solution.
Smartsheet is a platform for dynamic work, empowering anyone to manage projects and automate workflows. The video introduces a new connector for Microsoft Dynamics 365, highlighting its benefits.
Video Design - The video uses a clean, minimalist design with bold colors and 3D graphics. The animated paper folding effect shows how the connector integrates with different systems. The video focuses on showcasing the connector's interface, functionalities, and how it simplifies the workflow for users. This style is ideal for Corporate Video Content.
The video uses a simplified and informative tone, ensuring that technical professionals can readily grasp the value proposition of the connector. This allows viewers to easily understand the connector's advantages. The video emphasizes the connector's ability to seamlessly integrate data across platforms, highlighting the benefits this brings to users, their workflow, and project management.
OpenText helps financial institutions worldwide solve their most complex operational challenges. This video explains how OpenText Customer Integration for Transaction Banking helps financial institutions simplify complex integrations and expedite customer onboarding.
Video Design - This video utilizes a clean, professional, and modern design style, visually communicating the complexity of the challenges faced by the target audience, highlighting the importance of the solution. A dark blue background and bold white text create a sense of trust and professionalism, ensuring the video is engaging for the target audience, financial institutions. Simple, animated icons represent the complex challenges, making it easier for viewers to understand.
The video utilizes animation and a clear narrative to show how the product solves the problems faced by financial institutions, leading to faster onboarding and a more seamless customer experience. The use of animation and icons, combined with clear text and a professional tone, ensures that the message is communicated clearly and effectively, encouraging viewers to learn more. Corporate Video Content is a great example of how to use animation and clear narrative to effectively communicate a complex message.
RightCoach is an on-demand coaching platform that helps businesses build leadership skills, increase employee engagement and improve retention. The video is designed to showcase how RightCoach's situational coaching works.
Video Design - The video employs a minimalist design style. It uses a white background and simple, flat illustrations. The use of color and animation is subtle and reinforces the idea of collaboration. It features icons, and text that makes the video an example of a great Animation Onboarding Videoe video.
The visual style emphasizes the idea of collaboration. The video uses a clean and modern design, making it easy for viewers to understand the information. The calm and professional tone of the video reinforces the importance of collaboration and the benefits of using RightCoach. The animation style is simple and engaging, making the video easy to watch and understand.
Cegid is a software solution provider for retail businesses. This video is designed to explain to its customers the new support system designed to make using the software easier.
Video Design - The video features simple, flat, illustrative graphics. The color scheme is mainly blue, with red used for accents. This gives the video a professional yet friendly feel. The use of simple shapes makes the video clean and easy to understand. The visual style is effective in highlighting the ease of use and simple onboarding process of Cegid. The video structure is simple and clear. A good example of App Interface Onboarding Videoe video.
This video efficiently communicates its objective by combining a simple and clear visual style. The animation style gives the video a friendly and inviting tone, which makes it approachable for the target audience, retailers that use Cegid. The overall design of the video is effective in conveying the message that Cegid is committed to helping businesses succeed.
SimplyCast is a marketing automation platform that helps businesses engage with their customers. This video is designed to show airport authorities how to use SMS shortcodes to deliver destination information to travelers.
Video Design - The video uses a modern and sleek design style, with clean lines, minimalist graphics, and a light color palette. It presents a simple, yet powerful example of how SMS marketing can be used to improve customer experience. The video is visually engaging, with elements like arrows, dashed lines, and text animation that guide the viewer's attention. It effectively uses graphics to illustrate the flow of information, making this a good Corporate Video Content.
The video's clear and concise visuals effectively communicate its objective, which is to show how airport authorities can use SMS shortcodes to provide information to travelers. The minimal design and animation style contributes to a positive, informative, and engaging tone, clearly demonstrating the benefits of using SMS marketing to enhance the customer experience for travelers.
Achievers is a platform that helps companies build their company culture. This video is designed to showcase how Achievers can build a positive employee experience.
Video Design - The video highlights the Achievers platform using a simple, animated style. It uses bright, colorful graphics and a visually appealing design. The use of bold text and simple graphics helps make it a good Product Customer Onboarding Video.
The design effectively communicates the value of the Achievers platform by using clear, concise messaging. The animated style of the video makes it lighthearted and engaging. The tone is positive and encouraging. This helps to create a sense of excitement and optimism about the platform. The video effectively emphasizes the importance of employee belonging. The Achievers platform is presented as a solution that can help create a more positive and productive work environment.
FAQ
How can video improve my customer onboarding process?
Onboarding videos streamline learning, boost engagement, and create memorable experiences, leading to faster adoption and higher customer satisfaction.
What are the different styles of customer onboarding videos and their common applications?
Different video styles cater to various needs:
* Explainer videos simplify complex processes.
* Tutorial videos demonstrate product usage step-by-step.
* Animated videos engage with visuals and storytelling.
* Personalized videos tailor the message to individual users.
How do I choose the right style of customer onboarding video for my specific business objectives?
Choosing the right style depends on your target audience, product complexity, and onboarding goals. Align the style with your objectives, whether simplifying information or showcasing features.
What are the key elements of an effective and engaging customer onboarding video?
Effective onboarding videos combine a clear narrative, concise messaging, engaging visuals, and a strong call to action, driving user engagement and product adoption.
What is the typical cost and timeline associated with producing different styles of customer onboarding videos?
Costs and timelines vary based on complexity and style. A simple explainer video might take 3 weeks ($1000-$1500), while a complex animation could take 8 weeks ($4500-$6000).
How can I incorporate my existing brand assets and messaging into the video seamlessly?
Seamlessly integrate existing brand assets, logos, color palettes, and messaging into the video for a consistent brand experience.
What are some best practices for scripting a clear, concise, and compelling customer onboarding video?
Craft compelling scripts that resonate with your audience. Focus on clarity, conciseness, and benefit-driven messaging to enhance understanding and drive engagement.
How can I use visuals, music, and other elements to enhance the viewing experience and reinforce key messages?
Enhance the viewing experience with captivating visuals, music, and sound design. Create immersive experiences that reinforce key messages and leave a lasting impression.
What are some common mistakes to avoid when creating a customer onboarding video, and how can I ensure my video is accessible to all users?
Avoid jargon, overly long videos, and inaccessible design. Ensure captions and optimization for various devices to maximize reach and impact.
How are other companies in my industry leveraging customer onboarding videos to improve customer satisfaction and retention?
Leading companies use onboarding videos to showcase product features, explain processes, and improve user adoption, ultimately increasing customer satisfaction and retention.
What are the benefits of using a professional video production company versus creating the video in-house?
Professional video production offers expertise, specialized skills, and high-quality equipment, resulting in polished and effective videos.
How do I find and select the right video production company that understands my needs and aligns with my budget?
Choose a production partner with a proven track record, relevant industry experience, and a collaborative approach that aligns with your needs and budget.
How can I adapt existing customer onboarding video examples and best practices to create a unique and effective video for my company?
Adapt successful examples and best practices to create a unique and effective video tailored to your company's specific needs and brand identity.
What are the essential first steps I should take when planning and developing my customer onboarding video strategy?
Define your target audience, objectives, and key messages. Develop a clear script and storyboard as the foundation of your video strategy.
How can I integrate my customer onboarding video into my overall onboarding strategy to create a cohesive and positive customer experience?
Integrate your onboarding video into a multi-channel strategy, including email sequences, in-app tutorials, and knowledge base articles, for a cohesive customer experience.
How to plan and optimize Customer Onboarding Videos?
Embrace Simplicity: "The most damaging phrase in the language is: 'We've always done it this way.'" - Grace Hopper. Advids challenged conventional onboarding approaches for a healthcare client. We simplified complex medical procedures into easily understandable animations, leading to a 40% increase in patient compliance.
Actionable: Streamline processes, simplify messaging for clear understanding.
Mobile-First Mindset: "Mobile is the future of search. And it's the present of everything." - Cindy Krum. Recognizing the mobile dominance, Advids designed a vertical video onboarding series for a retail client, accessible on-the-go. This resulted in a 15% increase in mobile app downloads.
Actionable: Optimize for mobile viewing with concise visuals and vertical format.
Intrinsic Motivation: "Autonomy, mastery, and purpose, these are the building blocks of a new way of doing things." - Daniel H. Pink. Advids incorporated these principles for a gaming client's onboarding, offering users choices, celebrating progress, and connecting gameplay to a larger narrative. This boosted user engagement by 25%.
Actionable: Empower users with choices and highlight progress for motivation.
Product-Led Growth: "Product marketing is about making your product the hero." - Harvey Lee. Advids adopted this approach for a productivity app client, showcasing the app's features through user-centric scenarios in onboarding videos. This led to a 30% increase in trial-to-paid conversions.
Actionable: Showcase product features through relatable user stories and examples.
Customer-Centric Approach: "Customer success is not just a department; it's a mindset." - Sue Vander Hook. Advids embraced this philosophy for an e-commerce client, creating personalized onboarding videos based on user segmentation. This resulted in a 10% increase in customer lifetime value.
Actionable: Tailor onboarding experiences to individual customer needs and segments.
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Why Advids for Customer Onboarding Video?
At Advids, we create exceptional Customer Onboarding Videos that deliver real results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling animation that effectively onboards your customers.
Transform Your Customer Onboarding with Advids:
Tailored Onboarding Experiences: We craft customized Customer Onboarding Videos, from explainer videos to character animations, perfectly aligned with your brand, style, and target audience. Engaging Narrative & Visuals: Our skilled animators and storytellers create captivating narratives that resonate with your viewers and drive desired actions, ensuring a smooth and engaging onboarding experience. Collaborative Partnership: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Clear communication is key to understanding your needs and creating impactful onboarding experiences.
Expertise & Trust:
12+ Years & 3400 Clients: Our extensive experience across diverse industries, including startups and Fortune 500 companies, demonstrates our deep understanding of effective video production. Industry Leaders Choose Advids: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life. Proven Client Satisfaction: Over 109 five-star Google reviews highlight our talent, creativity, and commitment to client satisfaction.
Cutting-Edge Technology & Results:
275 Successful Onboarding Videos: We've helped numerous businesses transform their customer onboarding process with engaging and effective animated videos. State-of-the-Art Technology: We leverage the latest animation software and techniques to create visually stunning videos that make a lasting impact. Strategic Communication: We prioritize understanding your target audience and brand identity to create Customer Onboarding Videos that truly resonate.
Ready to unlock the potential of Customer Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Customer Onboarding Video?
A Customer Onboarding Video is a short, engaging video designed to guide new users through the initial stages of using a product or service. It helps them quickly understand the value of the product and how to get started. These videos go beyond simple text-based instructions by providing a visual and interactive learning experience. They can be used to introduce new features, demonstrate functionalities, or provide a personalized welcome message.
Customer Onboarding Videos can be used in various scenarios, such as introducing new features, demonstrating functionalities, providing a personalized welcome message, or addressing common customer questions. They can be integrated into different touchpoints of the customer journey, including website landing pages, email marketing campaigns, social media platforms, and product demos.
What do top Customer Onboarding Videos have in common?
Animated Explainer
A visually engaging way to communicate complex concepts.
Motion Graphics
A dynamic and visually appealing way to showcase product features.
Whiteboard Animation
A simple and effective way to explain complex concepts in a clear and concise manner.
Live Action Demo
A realistic and relatable way to demonstrate product functionality.
Screen Recording
A straightforward and cost-effective way to create tutorials and walkthroughs.
Interactive Elements
An engaging way to encourage user participation and knowledge retention.
Personalized Content
A way to tailor the onboarding experience to specific user needs and preferences.
Gamification Elements
A fun and engaging way to motivate users to complete the onboarding process.
Call to Action
A clear and concise way to guide users towards the desired outcome.
Visual Storytelling
A compelling way to engage users and communicate the value of your product.
Brand Consistency
A way to reinforce your brand identity and create a cohesive user experience.
High-Quality Production
A way to create a professional and polished video that reflects your brand's image.
What makes Customer Onboarding Video effective?
A compelling Customer Onboarding Video is a powerful tool for engaging new users and driving product adoption. The key to creating an effective video is to design it to resonate with your target audience and provide a seamless and enjoyable learning experience.
Conversational and engaging Customer Onboarding Videos are driven by a clear understanding of your audience's needs and expectations. They should be concise, visually appealing, and easy to understand. The goal is to create engaging content that captures attention, explains complex concepts in a simple way, and motivates users to explore the product further.
Methods for creating effective Customer Onboarding Videos include:
Using clear and concise language
Incorporating interactive elements
Ending with a strong call to action
By following these best practices, you can create videos that are both informative and engaging, leading to a more positive user experience and increased product adoption.
How long should your Customer Onboarding Video be?
A well-crafted Customer Onboarding Video is a valuable asset for any business, but determining the ideal length is crucial for maximizing its impact. The length of your video should be driven by the complexity of your product and the specific goals you aim to achieve.
Techniques to determine the ideal length for your Customer Onboarding Video include considering the complexity of your product, the specific goals you aim to achieve, and the attention span of your target audience. A shorter video may be sufficient for introducing a simple product, while a longer video may be necessary for explaining a complex product or addressing multiple user needs.
Pre-Production Questions
What is the primary goal of your video?
How complex is your product or service?
What is the attention span of your target audience?
What are the key features and benefits you want to highlight?
What are the common pain points of your target audience?
What are the desired actions you want users to take after watching the video?
How much time are users willing to invest in learning about your product?
How to create Customer Onboarding Videos?
A well-structured Customer Onboarding Video is a valuable tool for engaging new users and driving product adoption. The creation process involves a series of steps that ensure your video is both informative and engaging.
The process to create effective Customer Onboarding Videos starts with a clear understanding of your target audience and their needs. You should then develop a concise script that highlights the key features and benefits of your product in a clear and engaging way.
Pre-Production
Define target audience
Determine video goals
Develop a script
Choose video style
Select visuals
Create a storyboard
Production
Record video footage
Edit video footage
Add music and sound effects
Incorporate interactive elements
Optimize for different platforms
Add a call to action
Test and iterate
Onboarding Videos: The Key to Customer Success
Customer Onboarding Videos offer numerous benefits for businesses aiming to enhance user engagement and drive conversions. They go beyond simple instructions, acting as a powerful tool to foster a positive customer experience.
Improve user engagement: Videos are inherently more engaging than text-based materials. They can capture attention, explain complex concepts visually, and create an Emotional Connection with your brand. For example, a welcome video featuring your team can create a sense of community and personalize the onboarding experience.
Reduce churn rates: Videos can proactively address common reasons why customers abandon a product or service. By demonstrating value, answering FAQs, and building confidence in using the product, videos can significantly reduce early-stage churn. Imagine a software company using a video to guide users through the initial setup, minimizing frustration and increasing the likelihood of continued use.
Boost customer satisfaction: Videos can provide a more comprehensive and enjoyable onboarding experience, leading to higher customer satisfaction. A well-designed video can leave customers feeling empowered and confident in their ability to use your product, fostering positive brand sentiment.
Increase product adoption: Videos can effectively demonstrate the value and functionality of your product, encouraging users to explore its features and integrate it into their workflows. For example, a video showcasing advanced features can inspire users to go beyond the basics and unlock the full potential of your product.
Enhance brand loyalty: By creating a positive and engaging onboarding experience, videos can foster a stronger connection with your brand, leading to increased customer loyalty. A video that shares your brand's story and values can resonate with customers on a deeper level, Building Trust and long-term relationships.
Onboarding Videos: A Conversion Powerhouse
Integrating a Customer Onboarding Video into your marketing funnel can significantly enhance user engagement and Drive Conversions at various stages:
Lead generation: Capture Attention on your landing page with a short, engaging video that highlights your product's Value Proposition and encourages visitors to sign up for a free trial or demo.
Product awareness: Use videos in your social media marketing and email campaigns to educate potential customers about your product's features and benefits.
Trial sign-ups: Encourage trial sign-ups by showcasing a video demonstrating the core features and benefits of your product during the free trial period. This can be embedded on your pricing page or within a targeted email campaign.
Onboarding process: Guide new users through the initial setup and key features of your product with a series of short, focused videos delivered via email or within your product dashboard.
Customer support: Create a library of video tutorials and FAQs to address common customer questions and troubleshoot issues, reducing the load on your support team and improving customer satisfaction.
Onboarding Video Strategies for New Users
Customer Onboarding Videos come in various formats, each catering to specific objectives and target audiences. Choosing the right format is crucial for maximizing impact:
Product walkthroughs: These videos provide a step-by-step guide to using your product, demonstrating its key features and functionalities. They are ideal for complex products that require detailed instructions.
Animated explainer videos: Ideal for simplifying complex concepts or showcasing abstract ideas, Animated Videos can be used to explain your product's value proposition or introduce key features in an engaging and memorable way.
Live-action demos: These videos feature real people using your product in a realistic setting. They can be effective in showcasing the product's benefits and building trust with potential customers.
Interactive tutorials: These videos allow users to actively participate in the learning process, making the onboarding experience more engaging and effective. They can include quizzes, branching scenarios, and Interactive Elements that allow users to learn at their own pace.
Screen recordings: These videos capture your screen as you demonstrate how to use your product. They are a simple and cost-effective way to create tutorials and walkthroughs.
Crafting Onboarding Videos That Convert
Designing a compelling Customer Onboarding Video requires careful consideration of key elements that resonate with your target audience:
Clear and concise messaging: Focus on the key benefits and avoid jargon. Your message should be easy to understand and remember. Use Strong Calls to Action to guide viewers towards the desired outcome.
Engaging visuals and storytelling: Instead of simply listing features, Craft a Narrative that resonates with your audience. Use high-quality visuals, animations, or even real customer stories to make your video more compelling and memorable.
Call to action: Clearly guide viewers on what you want them to do next, whether it's signing up for a free trial, exploring a specific feature, or contacting your sales team.
Target audience: Tailor your video's content, style, and tone to your specific target audience. Consider their needs, pain points, and preferences when crafting your message.
Brand consistency: Ensure your video aligns with your brand's visual identity and messaging. Use your brand colors, fonts, and logo to create a cohesive and professional look.
Onboarding Videos: Beyond the Launch
Customer Onboarding Videos can be effectively leveraged across various use cases, tailoring content to specific needs and objectives:
New product launches: Create a buzz around your new product with an engaging video highlighting its key features, benefits, and unique selling points. Share it on your website, social media, and in email campaigns to Generate Excitement and drive early adoption.
Feature updates: Announce and explain new features with short videos that demonstrate their functionality and value. This can encourage existing users to explore new capabilities and increase product engagement.
Customer support: Create a library of short videos addressing common customer questions or troubleshooting guides. These can be embedded in your knowledge base or sent directly to customers via email, reducing the load on your support team.
Sales enablement: Equip your sales team with videos that showcase your product's value proposition, demonstrate its features, and address common customer objections. This can improve their effectiveness in closing deals.
Training and development: Use videos to train new employees on your product, company policies, or internal processes. This can be a more engaging and effective way to deliver training than traditional methods.
Crafting Customer Onboarding Videos That Convert
Define your target audience: Conduct thorough research to understand your audience's demographics, needs, and preferences. This will help you tailor your video's content and style to resonate with them.
Set clear objectives: What do you want to achieve with your video? Do you want to increase product adoption, reduce churn, or drive sales? Defining your goals will help you measure the success of your video.
Develop a compelling storyline: Instead of simply listing features, craft a narrative that engages your audience and highlights the value of your product. Consider using humor, emotion, or customer Testimonials to make your video more memorable.
Choose the right video format: Consider your target audience, your message, and your budget when selecting a video format. Animated Explainer Videos are great for complex concepts, while live-action demos are ideal for showcasing product functionality.
Optimize for different platforms: Ensure your video is optimized for viewing on different devices and platforms, including desktops, laptops, tablets, and smartphones. Consider creating different versions of your video for different platforms.
Onboarding Videos: A Customer Journey Strategy
Customer Onboarding Videos can be strategically integrated at various touchpoints throughout the customer journey, maximizing their impact:
Website landing pages: Capture visitors' attention with a short, engaging video that explains your product's value proposition and encourages them to learn more.
Email marketing campaigns: Include a link to a relevant onboarding video in your welcome email series or in targeted campaigns promoting specific features or updates.
Social media platforms: Share snippets of your onboarding videos on social media to generate interest and drive traffic to your website or product landing pages.
Product demos: Use videos to showcase your product's features and benefits in action during live or pre-recorded product demonstrations.
Customer support interactions: Provide links to relevant video tutorials or FAQs in your support emails or chat interactions to help customers quickly resolve issues.
Onboarding Videos: Your Customer Support Secret Weapon
Customer Onboarding Videos can play a crucial role in enhancing customer support by providing readily accessible information and guidance:
Onboarding new customers: Welcome new customers with a video that introduces them to your product, its key features, and how to get started. This can reduce the learning curve and improve the initial user experience.
Troubleshooting common issues: Create a library of video tutorials that address common customer problems and provide step-by-step solutions. This can empower customers to resolve issues on their own, reducing the need for support tickets.
Providing product updates: Announce and explain new features or updates with short videos that demonstrate their functionality and benefits. This can keep customers informed and engaged with your product.
Answering frequently asked questions: Create a library of short videos addressing common customer queries. These can be embedded in your FAQ section or linked to from your support knowledge base, providing instant answers and reducing the need for customers to contact your support team.
Reducing support ticket volume: By providing self-service video resources, you can empower customers to find answers to their questions independently, leading to a reduction in support ticket volume and freeing up your support team to focus on more complex issues.
Onboarding Videos: Fueling Sales Growth
Customer Onboarding Videos can be a powerful tool for driving sales by showcasing product value and guiding prospects through the sales funnel:
Product demos: Create engaging Product Demos that highlight your product's key features and benefits in action. Show potential customers how your product can solve their problems and improve their lives or businesses.
Feature highlights: Create short videos that focus on specific features of your product, explaining their value and how they can be used. This can be particularly effective for complex products with many features.
Testimonials and case studies: Feature satisfied customers sharing their positive experiences with your product in short video testimonials. This can Build Trust and credibility, encouraging potential buyers to make a purchase.
Lead generation forms: Include a video on your Landing Pages that explains the value of your product and encourages visitors to fill out a Lead Generation form.
Sales enablement training: Equip your sales team with videos that demonstrate effective sales techniques, product demonstrations, and handling common objections. This can improve their confidence and ability to close deals.
Onboarding Videos: Your B2B Sales Secret Weapon
Customer Onboarding Videos can be a valuable asset for B2B marketing, effectively Communicating Complex Information and building relationships with potential clients:
Product demonstrations: Showcase your product's capabilities and how it addresses specific business challenges through clear and concise video demonstrations. Tailor your message to the specific needs and pain points of your target B2B audience.
Case studies and success stories: Feature videos that highlight how your product has helped other businesses achieve their goals. This can build trust and credibility, demonstrating the real-world value of your product.
Industry insights and thought leadership: Create videos featuring your company's experts discussing industry trends and sharing valuable insights. This can position your brand as a thought leader and attract potential clients seeking expertise in your field.
Lead nurturing campaigns: Develop a series of videos that address key pain points and challenges faced by your target audience. Deliver these videos through email marketing or targeted advertising campaigns to nurture leads and guide them through the sales funnel.
Sales enablement training: Equip your sales team with video resources that demonstrate effective sales techniques, product demonstrations, and handling common objections. This can improve their confidence and ability to close deals.
How customer onboarding video examples are curated?
We dove deep into customer onboarding videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic customer onboarding videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and effectiveness in driving next steps within the onboarding process. 7.Brand Alignment Determining video alignment with brand message, identity, and onboarding goals. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, Customer onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30 is 0.22% of 13636)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
