30 Engaging Customer Onboarding Video Examples To Drive Product Adoption

1. Card Connect Commerce

Gaining clarity in merchant payment processing is essential. This Card Connect Commerce animation excels by visually simplifying complexities, addressing common business pain points like opaque fees. It vividly illustrates their proactive rate analysis process, showing exactly how they uncover opportunities for real cost reduction and help businesses secure the lowest monthly fees possible.

This visual progression acts as a clear guided product tour, detailing flexible payment acceptance options across channelsretail, online, mobile, contactless. It fortifies confidence by showcasing crucial data breach protection, ensuring security for businesses and customers alike.

Ultimately, the video positions Card Connect Commerce as more than just a processor, but a true partner. It's an inspiring example of how clear visual communication can empower businesses with a dependable solution for growth.

2. Nikon Key feature demonstration

Opening pathways to discovery within the intricate beauty of the microscopic world becomes profoundly accessible. Leveraging a century of optic expertise, the EAI Educational Microscope's brilliant image clarity provides a key feature demonstration, allowing students to genuinely connect with unseen details in vibrant color and contrast.

Empowering independent exploration is central; intuitive operation and a smart mobile guide enable students to navigate discovery autonomously. Built robustly for the demands of diverse learning environments, its ease of handling and compact design remove barriers, making science a tangible, inspiring experience for everyone involved.

3. Zoho First Time User Experience Video

Breaking free from manual process chaos and rigid software limitations is a clear challenge for many businesses today. The common frustration of piled-up papers and ERPs that just don't fit finds a powerful answer in this platform, promising a genuine shift in how operations are seamlessly managed.

Zoho Creator visually demonstrates this transformative potential. Showcased in what amounts to a First Time User Experience Video, its intuitive, drag-and-drop interface empowers anyone to build custom applications rapidly. This low-code approach simplifies complex workflows, enabling tailored solutions ten times faster than traditional systems and unlocking significant efficiency alongside the freedom to truly innovate.

4. eShipper Customer success video

Stepping beyond just shipping, eShipper's 2024 highlight reel projects a year of substantial progress and innovation, unveiling a transformed logistics landscape. The introduction of eShipper 2.0 stands out, designed to empower businesses as a true partner, promising a faster, smarter, and more secure future. Expanded ecommerce integrations amplify customer potential further, driving wider reach.

This blend of cutting-edge platform technology and a human-first support approach distinguishes their service. Their commitment to sustainability, highlighted by the carbon neutral toggle, feels deeply embedded, reflecting shared values with modern businesses. Proactive care and the transparent customer feedback shown demonstrate why this functions as an effective customer success video, building trust through genuine relationships.

5. ConnectiveRx User Onboarding Guide

Navigating the bewildering maze of healthcare costs and critical treatment needs inflicts significant emotional and financial distress, a struggle vividly articulated in this video's authentic voices. Hearing directly from those overwhelmed highlights the critical need for compassionate, effective assistance beyond mere transactions.

ConnectiveRx emerges as a crucial partner, providing support that patients describe as life-changing, rescuing their health, wallets, and overall well-being. Their hands-on approach delivers clarity akin to a true user onboarding guide through confusing medical pathways, lifting burdens and ensuring access to vital medication when it matters most.

6. Enbridge Gas Product tutorial video

Finding relief from high heating bills is a significant challenge many face, a struggle this video directly confronts. It introduces the Home Winterproofing Program, a commendable initiative offering essential, professionally installed home upgrades like insulation, draft-proofing, and a smart thermostat at no cost to eligible residents.

This practical product tutorial video excels in illustrating how these improvements translate into real savings, potentially reducing energy bills by up to 30%, and creating a genuinely cozier living space. The visual guide to eligibility and the straightforward application process makes accessing this valuable assistance remarkably simple and appealing.

7. Zywave Increase engagement rate

Navigating the unpredictability of running a small business carries inherent risks. Common disasters like fire, theft, or liability claims are vividly illustrated through simple animation, creating an immediate connection with core anxieties about protecting one's livelihood. This compelling visual storytelling makes abstract threats feel tangible and relatable.

A Business Owners Policy, or BOP, is then presented as a singular, comprehensive defense mechanism. Bundling key protections like property and liability coverage offers a strategic advantage, streamlining security. The video's demonstration shows this coverage restoring losses, providing the peace of mind needed to increase engagement rate and nurture business growth with Zywave's support.

8. ASUS Onboarding video impact

Craftsmanship meets raw power in a stunning visual display of cutting-edge components. Focusing on the ASUS GeForce RTX 50 Series, the presentation draws you in with striking close-ups and pulsating light, revealing the intricate engineering behind each model's formidable exterior. It speaks to a dedication to innovation that promises peak performance.

Exploring deeper, the video highlights specialized cooling designs and resilient, military-grade components, building confidence in reliability. Demonstrating the tailored PRIME PSU and revealing voltage stability via a clear graph reinforces the cohesive ecosystem approach. This impressive visual journey provides valuable onboarding video impact, inspiring potential builders with the sheer potential and thoughtful design on display.

9. Airbus Product Quick Start Video

Embarking on the construction of an orbital craft presents challenges demanding peak human skill and technological finesse. This Airbus Foundation animation compellingly illustrates the precision required, from assembling intricate internal systems in pristine environments to preparing for the vacuum and extreme temperatures of space.

Acting as a Product Quick Start Video for the world of satellite engineering, the visual narrative showcases critical stages like integrating essential components and the rigorous thermal testing process. This glimpse into the dedication and long development cycle inspires appreciation for the marvel of placing technology successfully into Earth's orbit.

10. Eneco Effective video onboarding

Receiving an energy statement can often spark questions about how that monthly figure is reached. This Eneco animation immediately resonates by portraying the customer's initial confusion, effectively setting the stage for a helpful clarification journey.

The video brilliantly tackles the seasonal ebb and flow of energy use, contrasting fluctuating consumption visually with the stable monthly payment line. This simple yet powerful graphic demystifies the system's core function: leveling costs across the year to avoid unwelcome winter spikes, transforming potential confusion into a clear understanding.

Breaking down the bill into supply, grid, and government costs builds vital consumer confidence through transparency. Showing the annual adjustment confirms fairness. The piece achieves effective video onboarding, empowering viewers to feel informed and encouraging proactive engagement with their energy use through the app.

11. Avantor Video User Manual

Finding healthcare accessible from home is the compelling promise this video delivers. Through inviting, simple animation, the Avantor presentation visually translates how telehealth isn't complicated, but a safe, convenient virtual visit. It focuses on the freedom from commutes or waiting rooms, leveraging familiar technology everyone has.

Viewers are empowered by understanding this involves connecting via devices like phones or computers they already own. Operating like a clear video user manual, it outlines the straightforward claiming process, making the service approachable. Its clarity offers a strong example for creators aiming to simplify complex offerings visually.

12. CommentSold Product Adoption Video

Unpacking the allure of zero percent car finance, a recent animated explainer uncovers the less obvious details. It shrewdly points out that the apparent savings can be negated by factors like a raised purchase price or mandatory, higher-cost servicing requirements tied to maintaining the warranty. This insightful view makes the viewer pause and think beyond the headline offer.

This effective product adoption video emphasizes that navigating complex deals requires careful investigation beyond initial promises. By illustrating the potential drawbacks of dealer offers, the video champions the value of expert comparison and advice from a broker, empowering buyers to make truly informed financial decisions for their vehicle purchase.

13. CSL Welcome video message

A century of medical breakthroughs shapes CSL's compelling narrative, positioning the company as driven by a powerful promise: saving and improving lives globally. The visual timeline roots this commitment in a rich history of innovation, demonstrating a persistent dedication to advancing biotechnology for critical health needs. This blend of historical achievement and future focus creates immediate trust.

The video masterfully communicates the scale of their mission, presenting a vast global workforce and sprawling operational network reliably delivering vital medicines across more than 100 countries. Effectively crafted, the video serves as a comprehensive welcome video message, clearly outlining their intricate structure from plasma collection to advanced R&D. Seeing patient families alongside scientific representations reinforces the human impact at the heart of their work.

This piece offers valuable lessons for video creation by showing how to turn corporate facts into an inspiring story. It demonstrates that focusing on core purpose and connecting scientific rigor to tangible human benefit resonates deeply with viewers, making complex operations understandable and emotionally engaging.

14. Altair Interactive Onboarding Video

Tackling complex challenges head-on, Altair presents its integrated approach where simulation, high-performance computing, and data analytics meet the transformative power of AI. The visual narrative compellingly shows AI accelerating design across the product life cycle, transforming raw data into usable forms.

Predicting physics with remarkable speed becomes crucial for exploring intricate designs and tackling complex engineering challenges efficiently, enabling rapid iteration. Beyond engineering, the platform unlocks hidden value from vast data sources through dynamic visualizations.

This comprehensive AI-enablement for engineering and business becomes accessible through an intuitive interactive onboarding video experience, empowering users with no-code/low-code AI. Everything is truly solvable with AI-Powered Engineering from Altair.

15. Ultimaker Essentials User Activation Video

Achieving genuine progress with 3D printing at scale introduces specific organizational complexities around user control, data protection, and team expertise. Ultimaker Essentials emerges as a focused software subscription solution, presented here as the vital operational layer designed to navigate these challenges seamlessly.

The video powerfully demonstrates how centralized control via Digital Factory empowers global access and printing flexibility, directly tackling infrastructure concerns. Features like Cura Enterprise security and the Academy's learning paths highlight a strategic approach to fostering dependable, skilled 3D printing operations. This clear articulation of the platform's comprehensive support creates a truly compelling User Activation Video.

16. Kinsta Improve User Engagement Video

Pushing code live quickly without wrestling infrastructure challenges is the promise. Kinsta presents its application hosting as a streamlined path, beginning with an invitingly priced tier offering developers the resources needed to launch side projects or test ideas without significant upfront cost. The visual clarity here is persuasive.

The platform's true appeal emerges in its integrated features, like global data center choice and automatic security, simplifying developer workflows. This comprehensive ease empowers creators to build better applications, serving as an example of an Improve User Engagement Video for demonstrating value clearly and effectively, showing others how to inspire their audience.

Monitoring tools within the dashboard offer vital insights into application health and usage, ensuring developers maintain full visibility and control. The presentation makes the complex task of managing applications feel accessible and manageable, reinforcing Kinsta's commitment to a developer-first experience.

17. 7SHIFTS Software Onboarding Video

Managing a restaurant workforce often feels like a perpetual fire drill. The initial animation profoundly captures this stressful reality, showing how chaotic texts and paperwork can overwhelm. This visual empathy sets the stage by depicting a widely relatable operational pain point with striking clarity.

Introducing 7SHIFTS, this software onboarding video then brilliantly pivots, showing the elegant simplicity the platform brings to tangled tasks. It makes the transition from frantic mess to effortless scheduling and team connection incredibly clear. The feeling of calm control replaces the earlier frenzy, powerfully demonstrating how a single system transforms operations and inspires managers to embrace efficiency.

18. Optious Reduce Customer Churn Video

Exploding with creative energy, this video throws together striking fluid textures, futuristic renders, and bold typography in a dynamic visual fusion. It immediately signals Optious as a brand pushing boundaries, deeply invested in innovative motion and expressive design.

The relentless motion isn't just style; it's the core message: ideas propelling awesome things into reality. This demonstrates how dynamic branding, crucial for a reduce customer churn video, captivates attention and reinforces value through memorable, inspiring visual communication.

19. GoDaddy Feature Walkthrough Video

Launching a business dream quickly requires intuitive platforms that clear the path. GoDaddy Airo offers a compelling approach, designed to make getting online surprisingly fast. It expertly guides users through essential first steps like selecting a domain and instantly generating logo options based on their vision.

The platform's integrated AI further simplifies tasks, aiding in creating ready-to-use social posts. This Feature Walkthrough Video effectively shows how Airo removes typical barriers, fostering a sense of creative empowerment and enabling individuals to act on their ideas immediately, feeling capable of pushing their venture forward without delay.

20. Rachio User guide video

Simplifying outdoor maintenance is the core message this Rachio video reveals, showcasing how a standard hose connection transforms. It presents a compact device effortlessly bringing intelligent control to home irrigation, highlighting a significant upgrade from manual methods for any outdoor space.

Beyond basic scheduling, the video compellingly presents seamless app management. It details setting tailored programs for different plant needs and demonstrates automated weather skips, ensuring water conservation and optimal plant growth with clarity.

Effectively a user guide video, its intuitive display makes embracing connected watering approachable. For anyone seeking efficiency and convenience in yard care, this example inspires thinking differently about how technology can nurture outdoor life.

21. Intetics Customer Welcome Video

Through a dynamic visual journey, raw data streams converge and coalesce, vividly portraying the challenge of shaping digital complexity. This transformation from abstract code to structured form, against a backdrop of global reach and decades of experience since 1995, effectively showcases Intetics' scale and capability.

The creation of the radiant star from scattered data feels like expertise solidifying, promising excellence. Serving effectively as a customer welcome video, the presentation transitions to highlighting their highly-rated service areas like Custom Software Development. Seeing these solutions grounded in such a compelling visual narrative genuinely inspires confidence in their ability to deliver five-star outcomes.

22. Karma Product walkthrough video

Building a culture of timely feedback and recognition is crucial for team dynamics. This clear product walkthrough video for the Karma app shows exactly how easily that is achieved. By visually guiding viewers through each tap, the video effectively demonstrates the seamless process of giving meaningful feedback or appreciation.

The focus on awarding scores and comments makes the core action of positive peer recognition the central valuable moment highlighted. The simple, step-by-step UI demonstration enhances viewer confidence. This approach serves as excellent inspiration, proving that clearly showing workflow steps is a powerful way to communicate value effectively and encourage adoption.

23. Triple Whale Demonstrate product usage

Moving beyond the overwhelm of scattered ecommerce data, Triple Whale presents Moby Agents as a focused approach to intelligence. This video introduces these unique AI experts, each specialized in areas like media buying or retention marketing. It visually demonstrates how they analyze data across your entire business.

Critically, the video serves to demonstrate product usage by revealing how the AI doesn't just report metrics but actively detects anomalies and generates specific, actionable recommendations. Seeing a rationale for reducing ad spend or resuming a campaign highlights the platform's power.

This goes beyond basic analytics, promising to unlock insights previously unattainable. It saves hours of manual work and frees teams to focus strategically, making this example inspiring for anyone seeking smarter, faster growth.

24. ASUS How-to video series

Crafting a workspace centerpiece requires more than just power; it demands elegance and seamless function. The ASUS V400 AiO delivers with its minimalist aesthetic and expansive NanoEdge display, rendering colors vibrantly for both critical design tasks and engaging entertainment, truly expanding your visual world within a clean setup.

Thoughtful engineering underpins its appeal, offering robust connectivity and intelligent features designed for contemporary digital life. From AI noise-canceling ensuring clear video calls to the convenient privacy camera, this integrated system makes everything from collaborative sessions to following a how-to video series feel effortlessly connected and focused.

25. Canada Life Feature explainer video

Navigating health challenges demands focus on recovery and loved ones, not financial worries. This Canada Life video powerfully illustrates how a critical illness plan provides essential support, offering a buffer against the unexpected costs and income disruption a serious diagnosis can bring.

Presented as a clear feature explainer video, the animation breaks down the tangible benefits. It highlights the tax-free payment offering flexibility to cover expenses health plans might miss, safeguard retirement, and access vital treatments or expert care, ultimately enabling concentration on getting better with financial certainty.

26. MAPEI Setup process video

Building the world's lasting foundations demands visionary partnership and high-performance materials. MAPEI supplies crucial solutions, enabling grand infrastructure and personal spaces alike, transforming blueprints into tangible, enduring realities across the globe.

Their dedication to pioneering research drives innovation and sustainability, ensuring every critical application step, much like a detailed setup process video, is supported by expert knowledge. MAPEI stands with construction professionals, enabling resilience and innovative building for a future we can all share.

27. Extentia Account setup video

Defining a future of intelligent transformation for financial services unfolds. This compelling visual story from Extentia portrays how generative AI is the key catalyst, driving institutions towards efficiency, deepened wisdom, and rapid speed. The abstract animation powerfully conveys complex shifts the industry faces.

By elegantly simplifying massive data analysis, the technology accelerates processing, liberating valuable human capital. Where complex processes once consumed significant time, perhaps detailed in a traditional account setup video, staff gain the capacity to focus on higher-value, strategic activities.

This pivot allows businesses to dedicate energy to proactive growth, actively seeking and capitalizing on genuinely new opportunities. The animation culminates in doors swinging open, a vivid, inspiring metaphor for the forward potential unlocked within one's own operations.

28. Glencore SaaS Onboarding Video

Charting the expansive journey from ancient star gazing to modern space exploration reveals a constant need for foundational elements. This video powerfully interprets amazing materials as the enduring enablers of human ambition and progress throughout history and into the future.

It poses a vital challenge: how should these essential resources be sourced responsibly? The narrative suggests that ethical material sourcing is not just a necessity, but the bedrock for continued global advancement, powering everything from spaceflight to the digital infrastructure supporting a saas onboarding video.

29. CMC Markets Client Onboarding Process Video

Opportunity in Australian shares feels closer with a video that speaks directly to familiar experiences. Utilizing simple, appealing animations for everyday Aussie stocks like Qantas or Woolworths, it creates a tangible link between market symbols and national life, effectively demystifying the process.

A clear message of $0 brokerage on Aussie shares provides a powerful draw, removing a common hurdle and amplifying potential returns. Coupled with the concise "Think. Invest." call to action, this compelling introduction naturally guides prospective investors toward the Client Onboarding Process Video, showing ease and value.

30. Markilux Mobile App Onboarding Video

Realizing your perfect outdoor retreat is made tangible through an exceptionally clear and insightful demonstration. This Markilux configurator video simulates the empowering experience of designing your own customized awning directly on screen, bringing possibilities to life with instantly visible results in a realistic patio setting.

The step-by-step interaction reveals possibilities; swapping fabric patterns or frame colors provides instant, striking visual transformations. Seamlessly adding elements like an infrared heater extends usability across seasons, or integrating a vertical shade enhances privacy. The process acts beautifully as a mobile app onboarding video, guiding you expertly through personalizing the awning to build a perfect, tailored outdoor space.

Measuring Beyond the Click: Deep Dive Metrics

Moving beyond initial viewing figures, they recognize understanding the true impact of a Customer Onboarding Video requires delving deeper into the user journey. It involves connecting video engagement data directly to what users *do* next within the product or service. Businesses seek to quantify how video influences behavior, driving users toward key activation points and demonstrating value faster. This level of analysis reveals how effectively the video helps users navigate the product, overcome friction, and achieve their desired outcomes.

Measuring impact means linking video consumption to core business metrics. They track whether users who watch the onboarding video content exhibit higher activation rates or reach key milestones quicker than those who don't. Analyzing behavioral analytics post-viewing provides insights into feature adoption – are users utilizing the functionalities demonstrated in the video? This connects the visual guidance directly to practical application, showing whether the video translated into successful usage.

Furthermore, businesses leverage these insights to refine their strategies. Data from video interactions can inform personalization efforts, tailoring follow-up communication or in-app guidance based on what the user watched or where they dropped off. Iterative improvement becomes possible by continuously testing different video approaches or placements.

Why Advids for Customer Onboarding Video?

At Advids, we create exceptional Customer Onboarding Videos that deliver real results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling animation that effectively onboards your customers.

Transform Your Customer Onboarding with Advids:

Tailored Onboarding Experiences: We craft customized Customer Onboarding Videos, from explainer videos to character animations, perfectly aligned with your brand, style, and target audience.
Engaging Narrative & Visuals: Our skilled animators and storytellers create captivating narratives that resonate with your viewers and drive desired actions, ensuring a smooth and engaging onboarding experience.
Collaborative Partnership: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Clear communication is key to understanding your needs and creating impactful onboarding experiences.

Expertise & Trust:

12+ Years & 3400 Clients: Our extensive experience across diverse industries, including startups and Fortune 500 companies, demonstrates our deep understanding of effective video production.
Industry Leaders Choose Advids: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life.
Proven Client Satisfaction: Over 109 five-star Google reviews highlight our talent, creativity, and commitment to client satisfaction.

Cutting-Edge Technology & Results:

275 Successful Onboarding Videos: We've helped numerous businesses transform their customer onboarding process with engaging and effective animated videos.
State-of-the-Art Technology: We leverage the latest animation software and techniques to create visually stunning videos that make a lasting impact.
Strategic Communication: We prioritize understanding your target audience and brand identity to create Customer Onboarding Videos that truly resonate.


Ready to unlock the potential of Customer Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Customer Onboarding Video?

A Customer onboarding Video is a short, engaging video designed to guide new users through the initial stages of using a product or service. It helps them quickly understand the value of the product and how to get started. These videos go beyond simple text-based instructions by providing a visual and interactive learning experience. They can be used to introduce new features, demonstrate functionalities, or provide a personalized welcome message .

Customer onboarding videos can be used in various scenarios, such as introducing new features, demonstrating functionalities, providing a personalized welcome message, or addressing common customer questions. They can be integrated into different touchpoints of the customer journey, including website landing pages , email marketing campaigns , social media platforms, and product demo s.

What do top Customer Onboarding Videos have in common?

Craft compelling customer onboarding videos that boost user engagement and drive product adoption.

clear objectives - Set measurable goals like increased activation or feature adoption.

• ideal user profile - Tailor the language and pace to resonate with your audience's experience level.
• core features showcase - Prioritize features that deliver immediate value and solve critical problems.
• Onboarding Flow Visualization - Use visual cues to guide viewers through the process and highlight key steps.
• success measurement - Track metrics like watch time, completion rate, and post-video engagement.
• Product Demo - Show, don't just tell. Use realistic scenarios and highlight ease of use.
• Visual Communication - Use animations and graphics to simplify complex concepts and maintain viewer interest.
• Problem-Solution Fit - Emphasize the "before" and "after" to showcase the product's impact.
• next steps guidance - Include clear, concise calls to action with direct links or instructions.
• iterative refinement - analyze viewer behavior and feedback to optimize the video's effectiveness.

What makes Customer Onboarding Video effective?

Onboarding videos that resonate with users begin with a profound understanding of the target audiences specific pain points and desired outcomes. These videos are built upon a structured, data-informed strategy, starting with user research . They are designed to resonate with users, leading to demonstrable product adoption and feature utilization.

Intricate features are deconstructed into digestible segments using clear, step-by-step demonstrations. Purposeful product visuals and animations enhance understanding, not just aesthetics. A well-defined narrative framework is essential. This framework should create an emotional connection, improving user engagement and knowledge retention.

Strategic use of interactive elements, like quizzes and hotspots, reinforces learning and provides immediate feedback. The tone, style, and pacing must be meticulously aligned with the target audiences preferences and learning style.

Performance analysis, through tracking user behavior and feedback, drives iterative improvements and optimization.

How long should your Customer Onboarding Video be?

Optimize customer onboarding video length for maximum impact by aligning video type, content, and user journey stage.

Pre-production Considerations for Determining Video Length:

• What's the onboarding video's core message?
• Who is the ideal customer profile?
• Which features need demonstration?
• How intuitive is the product's design?
• What platform will host the video?
• What's the target audience's tech savviness?
• Does the video need a specific style?

Customer onboarding video length guide

How to create Customer Onboarding Videos?

Craft compelling customer onboarding videos that seamlessly integrate product demonstrations with user-friendly instructions. This approach maximizes user engagement and accelerates product adoption.

• Video Goals - Clearly defined goals ensure the video directly addresses user needs and drives specific, measurable results.
• Scriptwriting - A well-structured script, mirroring the user journey, ensures a clear, concise, and easily digestible onboarding experience.
• Visual Style - A consistent visual style builds brand recognition and reinforces trust, creating a professional and memorable experience.
• Visual Selection - High-quality, relevant visuals make the product's functionality immediately clear and intuitive, reducing confusion.
• Storyboarding - Visualizing the video's flow beforehand ensures a cohesive and engaging narrative, enhancing user comprehension.
• Video Recording - Professional recording quality enhances credibility and professionalism, making the product appear more appealing.
• Video Editing - Seamless editing creates a polished and professional final product, improving the overall user experience .
• interactive elements - Interactive elements increase engagement and knowledge retention, leading to faster product adoption.
• Platform Optimization - Platform optimization ensures accessibility across devices, maximizing reach and user satisfaction.
• Call to Action - A clear call to action guides users towards desired behaviors, such as exploring features or contacting support.
• Final Review - Testing with target users identifies usability issues and allows for improvements, resulting in a more effective video.

The Importance of Storytelling in Onboarding Videos

Let's talk about storytelling. It's more than just entertainment; it's the secret sauce that transforms onboarding videos from simple instructions into captivating experiences. Think about it: a well-crafted story can make learning new software feel less like a chore and more like an adventure.

We've discussed the technical aspects of creating effective onboarding videos, but now let's delve into the heart of engagement: storytelling. Why does it matter so much? Because stories connect with us on an emotional level, making information stickier and experiences more memorable. They help us see ourselves using the product, understanding its value, and becoming part of its community.

• Stories breathe life into software. Instead of just listing features, customer onboarding video examples for software can show how those features empower users in real-world scenarios.
• Animation adds a touch of magic. Animated customer onboarding video examples can use visual metaphors and engaging characters to simplify complex concepts and make learning fun.
• Show, don't just tell. platform onboarding video examples can weave narratives that showcase the platform's ecosystem and its value to different user groups.
• Be the hero. Onboarding explainer video examples can leverage storytelling to highlight the problem the product solves , positioning it as the solution users have been searching for.

Storytelling isn't just a nice-to-have; it's a must-have for creating onboarding videos that truly resonate with users. By crafting compelling narratives, we can transform the onboarding experience from a functional tutorial into an engaging journey that fosters lasting customer relationships.

Measuring the ROI of Onboarding Videos

Having explored diverse customer onboarding video examples, let's dive into measuring their impact. Understanding video ROI is crucial for optimizing your onboarding strategy and achieving your business goals. We'll explore key metrics and how they contribute to a successful onboarding experience.

Measuring ROI isn't just about numbers; it's about understanding what resonates with your audience and refining your approach. By tracking these metrics, we can gain valuable insights into viewer behavior and optimize our videos for maximum effectiveness. When creating engaging customer onboarding video examples, remember to track completion rates as a key indicator of viewer interest.

• Track Completion Rates: High completion rates suggest engaging content. If viewers are watching the entire video, it's a good sign your message is resonating.
• Monitor Play Rates: Strong play rates indicate broad reach and initial interest. This tells us how many people are starting your videos, suggesting the effectiveness of your promotional efforts.
• Analyze Watch Time: Identify drop-off points to pinpoint areas for improvement. Knowing where viewers lose interest helps us refine pacing and content relevance. A/B test short customer onboarding video examples against longer versions to determine the optimal length for your audience.
• Assess feature usage After Viewing: This directly links video engagement to product adoption. Are viewers using the features demonstrated in the video? This is a crucial indicator of onboarding success. app onboarding video examples often benefit from clear calls to action that guide users to key features.

By consistently monitoring these metrics and adapting our strategies, we can ensure our onboarding videos effectively guide users, boost product adoption, and ultimately contribute to business growth. Analyze watch time data for your digital onboarding video examples to identify areas where viewers might be losing interest.

Choosing the Right Onboarding Video Style

Having established the importance of storytelling, let's explore how to choose the right video style for your customer onboarding. The right style can transform a simple tutorial into a captivating experience.

Think about your audience. Are they tech-savvy or beginners? A live-action video featuring real people using your product builds trust and relatability, perfect for engaging new clients. Client onboarding video examples often use this approach. Alternatively, animation can simplify complex concepts, making it ideal for explaining technical software. Creative customer onboarding video examples often leverage animation to make learning fun.

Consider your video's purpose. Is it to drive sign-ups or showcase a new feature? A short, energetic product demo can highlight key benefits and encourage conversions. For in-depth training, a screen recording tutorial provides clear, step-by-step instructions. Software onboarding video examples excel at demonstrating complex workflows. Remember, even simple customer onboarding video examples can be effective when focused on a single, valuable feature.

• Match your style to your goal. explainer videos build awareness, tutorials guide users, and demos drive conversions.
• Think about pacing and tone. Fast-paced for quick wins, slower for complex processes.
• Music and sound effects can enhance mood and engagement.
• Maintain branding consistency across all your videos.

By carefully considering these factors, you can create onboarding videos that resonate with your audience and drive product adoption.

Integrating Onboarding Videos into Your Customer Journey

Having explored the art of crafting compelling onboarding videos, let's shift our focus to strategically integrating them into the customer journey. This is where the magic truly happens – transforming passive viewers into engaged users. Think of your customer journey as a story, and your onboarding videos as key scenes that guide the narrative.

Imagine welcoming new users with a short, engaging video highlighting the core value of your product. This sets the stage for a positive first impression and encourages further exploration. Or picture a user struggling with a specific feature, only to find a helpful tutorial video appear right within the app, guiding them to success. These are just a few examples of how strategically placed videos can elevate the user experience.

• Start strong. Embed a concise welcome video in your initial email, showcasing the product's value and setting expectations. Think of the best customer onboarding video examples that immediately grab attention.
• Guide with precision. Use screen recordings to demonstrate key workflows and features. Software onboarding video examples excel at this, providing clear, step-by-step instructions.
• Empower through knowledge. Create a library of FAQ videos addressing common questions and troubleshooting tips. This empowers users to self-serve and reduces support tickets.
• Inspire with stories. Showcase real users benefiting from your product through testimonials and case studies. Service onboarding video examples often use this approach to build trust and relatability.

By weaving these videos throughout the customer journey, we create a more engaging and supportive experience. This not only boosts product adoption but also fosters a sense of community and loyalty. Remember, the goal is to empower users, not just inform them. User onboarding video examples and explainer video customer onboarding examples can be powerful tools in achieving this goal.

Building a Brand Identity Through Onboarding Videos

Building a strong brand identity is crucial for any business, and onboarding videos offer a unique opportunity to achieve this. Instead of just explaining features, we can use these videos to tell our brand story , connect with users on an emotional level , and create a memorable experience. Think of your onboarding videos as an extension of your brand, reflecting its personality, values, and unique selling proposition.

Let's explore how we can achieve this. Effective customer onboarding video examples often leverage consistent visual elements , like a distinct color palette and typography, to reinforce brand recognition. Imagine a welcome video that instantly conveys your brand's essence through its visuals and tone. For SaaS businesses, exploring customer onboarding video examples SaaS can provide valuable insights into how to create a cohesive brand experience.

• Maintain a consistent tone of voice across all videos, reflecting your brand's personality – whether it's friendly, professional, or quirky.
• Use music and sound design strategically to create an immersive audio experience that aligns with your brand identity.
• Craft compelling narratives that showcase your brand's values and mission, making your onboarding videos more engaging and relatable.
• If using animation, develop memorable characters that embody your brand's personality and resonate with your target audience. application onboarding video examples can demonstrate how consistent character design strengthens brand identity.

Product onboarding video examples often showcase the brand's personality through visual storytelling. By focusing on the user experience and highlighting the value your product brings, you can build trust and foster a sense of community. Remember, a strong brand identity isn't just about visuals; it's about creating a cohesive and memorable experience that resonates with your audience and leaves a lasting impression.

How customer onboarding video examples are curated?

We dove deep into customer onboarding videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic customer onboarding videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and effectiveness in driving next steps within the onboarding process.
7.Brand Alignment Determining video alignment with brand message, identity, and onboarding goals.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, Customer onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30 is 0.22% of 13636)