Is your company struggling to connect with its audience? Discover the transformative power of video with these 30 compelling examples of corporate communication in action. From concise product demos that boost sales to inspiring employee spotlights that strengthen company culture, this collection showcases how video is revolutionizing business communication. See how companies are leveraging video to achieve a 40% increase in conversion rates. Explore these 30 immersive examples—encompassing internal training modules and captivating external marketing campaigns—and unlock the potential of video for your organization. Let the data and real-world examples demonstrate video's undeniable influence on corporate success.
Video's role in modern marketing:
81% of American adults say they watch videos recommended by the algorithm. 46% of B2B technology buyers will purchase a product or service after viewing video content. 45% of companies told us that they want to create more product videos to showcase their products and expertise in 2024.
Stop relying on outdated communication methods. In today's digital landscape, video is no longer optional; it's the cornerstone of a successful corporate strategy. These 30 compelling examples provide actionable insights into crafting effective corporate communication videos, showcasing a diverse range of styles and objectives designed to resonate with your target audience. Learn how to transform complex information into engaging narratives that foster genuine connection and drive measurable results. Unlock the secrets to producing high-impact corporate videos by exploring these inspiring examples and start creating videos that captivate your audience today!
Drones soaring through the sky, a captivating sight, immediately grabs attention. This corporate communication video cleverly showcases Thales' technology, emphasizing its role in securing the drone ecosystem.
The video's use of 3D animation and diverse use cases, from delivery to data streaming, effectively communicates the technology's versatility. The implicit call to action leaves viewers wanting to learn more about Thales' solutions.
What We Can Learn
Visually demonstrate problem-solving, creating a strong connection with your audience.
Housing Europe's video immediately grabs attention by showcasing how it empowers insurance carriers. The clean animation style and strategic use of visuals, like the concentric circles illustrating a holistic approach, make complex information easily understood. This corporate communication video is a great example of concise and impactful communication.
The video's focus on key benefits, such as cost and time efficiency, resonates with the target audience. It effectively highlights the value proposition without being overly technical, leaving a lasting impression and encouraging viewers to learn more.
What We Can Learn
Showcase UI/UX mockups to demonstrate product value and build user trust.
Sophisticated animation immediately draws viewers into this corporate communication video. Bold colors and simple shapes create a modern aesthetic, perfectly complementing the concise narrative. The video effectively targets IT professionals and businesses, highlighting the importance of cybersecurity.
The relatable character at the center of the story helps convey the urgency of cyber threats and the effectiveness of ExxonMobil's solutions. The video's clear message and impactful visuals make it a highly effective communication tool.
What We Can Learn
Focus on problem-solving. this showcases your product's value and drives interest.
Vitality of water is the central theme in this thoughtfully crafted corporate communication video, beginning with a visually impactful droplet, immediately setting the tone. Dynamic animations showcase the connection between thriving cities, farms, and a nationwide network, all supported by Tysons dedication towards protecting water. This is further enhanced with detailed charts, maps, and collaborative scenes, showcasing the companys data-driven approaches for sustainable water management.
The video artfully depicts facility's water footprint, the global influence on water security, and inclusive stakeholder efforts, adding to the communication clarity. Ending with an impactful call to action, this engaging piece inspires stakeholders to delve into Tysons broader sustainability initiatives and underscores the importance of water stewardship for future generations. It's a great inspiration to drive a powerful narrative of corporate social responsibility.
What We Can Learn
Design visuals that spark reflection on the viewer's own experiences. this fosters deeper engagement.
Fast-paced visuals and compelling imagery define this corporate communication video. The futuristic aesthetic and dynamic visuals immediately grab attention, effectively communicating the urgency of securing cloud-native environments. This is particularly relevant for businesses and IT professionals adopting cloud-native technologies.
High-quality 3D animation brings complex concepts to life, making them easily understandable. The clever use of visual metaphors, like the infinity symbol representing interconnected systems and the hexagonal tunnel visualizing secure data flow, enhances the message's impact. Viewers are implicitly encouraged to learn more about Aqua Security's solutions.
What We Can Learn
Craft a visual narrative that clearly shows your product's value, boosting viewer understanding.
6. PerkinElmer Corporate Values Communication Video
Scientific progress beautifully unfolds in PerkinElmer's corporate communication video. Historical imagery seamlessly transitions to vibrant modern labs, showcasing a legacy of innovation. The strategic use of blue and green tones, along with dynamic editing, enhances the overall visual appeal.
The video's diverse cast and close-ups of hands in soil powerfully connect scientific advancement with environmental responsibility. A split-screen montage masterfully blends past and present achievements, highlighting the company's enduring commitment in just 45 seconds.
What We Can Learn
Blend old footage with modern visuals to show your company's lasting impact.
7. Justice Explainer Corporate Communication Video
Striking visuals define this corporate communication video. Simple animation powerfully conveys reconciliation and justice through metaphors like a tug-of-war representing conflict and information balloons symbolizing knowledge. JusticeInfo.net's website offers independent news and analysis.
The video's concise storytelling, using visuals instead of narration, is both effective and memorable. The call to action, encouraging support for JusticeInfo.net, is naturally integrated.
What We Can Learn
Tell a story of shared history; viewers connect and feel understood.
Quantiphi's expertise shines through in this corporate communication video. The dynamic visuals, from a globe forming from cubes to a rocket launch, immediately capture attention and effectively communicate the scope of their work. The video's concise, one minute fifty-second runtime, keeps viewers engaged.
Targeting businesses seeking AI and data-driven solutions, the video expertly uses visual metaphors€”a Rubik's Cube representing problem-solving, a rocket launch symbolizing breakthrough results€”to illustrate Quantiphi's approach. This impactful corporate communication video successfully conveys their value proposition.
What We Can Learn
Demonstrate expertise subtly, letting results speak for themselves.
Sophisticated animations and a modern design immediately capture attention in this corporate communication video. Data visualizations are cleverly integrated, making complex information accessible.
The video's clean aesthetic and strategic use of color build trust, ideal for a healthcare audience. The software's scalability and customizable dashboards are subtly showcased, enhancing its appeal. This video is a prime example of effective communication.
What We Can Learn
Illustrate complex ideas simply. viewers will grasp your solutions easily.
Capital One's debit card is cleverly showcased in this corporate communication video. The vibrant animation style and relatable scenarios effectively communicate the card's convenience and security, from everyday purchases to global travel. Zero fraud liability is a key benefit.
The video's journey through time, from old-fashioned commerce to modern mobile banking, is visually stunning. The What's in your wallet? tagline is subtly incorporated, leaving a lasting impression.
What We Can Learn
Prioritize a strong call to action that's easy to follow.
Connecting healthcare through technology is the focus of this Corporate Communication Video. The use of 2D animation with flat design and a vibrant color palette makes complex concepts easily accessible. Visual metaphors, such as the interconnected medical cross, effectively illustrate the collaboration needed for a better future.
Cisco's vision for a more equitable and connected healthcare system is compellingly presented. The video successfully showcases the positive impact of technology on patient experiences and healthcare outcomes. The simple yet effective call to action leaves a lasting impression.
Clean, modern visuals immediately engage in this Corporate Communication Video. Animated sequences of daily life effectively showcase the software's broad appeal, and UI elements subtly highlight its functionality. Businesses and residents alike will appreciate its ease of use.
The video's concise nature and strategic logo placement ensure strong brand recognition. The vibrant color palette and smooth transitions create a polished, memorable experience, effectively communicating the software's value.
Energy use in Oregon is vividly portrayed in this Corporate Communication Video from PGE. Isometric views cleverly illustrate daily energy consumption, making complex data accessible. The video's pacing is excellent, balancing information with visual appeal.
PGE's commitment to clean energy shines through the vibrant animation and concise storytelling. The Full Clean Ahead messaging is subtly integrated, reinforcing brand values. The video's 1 minute 57 seconds runtime is perfectly paced, leaving a lasting impression.
Global commerce is brilliantly visualized in this Corporate Communication Video. Sleek, modern animation, using a flat design, showcases Mastercard's innovative payment solutions across diverse scenarios€”from online grocery shopping to seamless public transport payments. The video's rapid pace effectively communicates the brand's speed and efficiency.
Mastercard's global reach, spanning over 210 countries and 150 currencies, is powerfully conveyed. The Priceless possibilities tagline reinforces the brand message, leaving viewers wanting to learn more about Mastercard's services and global impact. Visit Mastercard's website to explore further.
Advanta's Corporate Communication Video immediately captivates with its dynamic opening sequence. Futuristic visuals, like the 3D highway, powerfully symbolize progress and innovation. The video cleverly uses black and white imagery punctuated by vibrant color accents, creating a striking visual contrast.
The 2D motion graphics and text animations effectively highlight key messages. Advanta's commitment to providing unique solutions for unique challenges, such as streamlining complex business processes, is clearly communicated. Learn more about Advanta's innovative services.
Superfluid's dynamic visuals immediately capture attention. This Corporate Communication Video uses a vibrant color palette and smooth animations to showcase the platform's innovative features. The concise messaging effectively targets Web3 developers and businesses.
The video's strength is its clear explanation of Superfluid's benefits, such as real-time money streams and programmable payments. Its brevity ensures a high impact, leaving viewers wanting more.
What better way to understand the future of finance than by witnessing its evolution? This Corporate Communication Video cleverly uses animation to depict the journey from bartering to blockchain. The vibrant visuals and dynamic transitions make complex financial concepts accessible.
COTI's innovative approach to payment processing is showcased through clear, concise animations. The video effectively highlights the speed and low cost of transactions, emphasizing the benefits for both businesses and consumers. A strong call to action concludes the video, inviting viewers to participate in this payment revolution.
What We Can Learn
Animated charts showing benefits create lasting impact and conversions.
Symbolically opening with a seed planting scene, this Corporate Communication Video for FGV instantly engages viewers, showcasing their journey of growth. The rapid transitions to palm tree growth and a world map illustrate their extensive global presence, highlighting their role as a major palm oil and refined sugar producer. The video uses 2D animations and vibrant visuals which present their commitment to sustainability, clean energy, and value-added production.
The focus on innovation and a promise to improve lives is evident through various visuals, from the palm oil fruit to refined sugar, and sustainable practice displays. Aimed at consumers and investors alike, the video successfully communicates FGV's positive global impact without overtly stating a call to action but shows its product on a retail shelf.
Clever animation immediately captivates; this Corporate Communication Video expertly uses visuals to communicate complex ideas. The vibrant color palette and fast-paced animation ensure viewer engagement, making even detailed information easily understood.
A stylized globe and Ireland's map effectively highlight Deloitte's global presence and local expertise. Visual metaphors, such as the lightbulb, powerfully convey the transformation of ideas into action, leaving a lasting impression.
Does this video grab your attention? Softjourn's Purchase Control API is showcased in a Corporate Communication Video, using clean animation to explain a complex system. The car wash example is cleverly used to show how the API works.
The video's strength lies in its clear depiction of the payment process and its emphasis on preventing errors. This makes the API's value proposition instantly clear, making it a compelling example of effective product communication.
Striking visuals define this Corporate Communication Video for the Noonday Collection. The animation's clean style and powerful metaphors€”a heavy sphere lightening, a blossoming earth€”effectively communicate the brand's message of shared responsibility and community. It's a concise, one minute, fifty-four-second journey.
The video clearly articulates the benefits for women seeking flexible work and a sense of purpose, skillfully targeting its audience. The call to action is clear and impactful, leaving viewers inspired to join.
The video's concise narrative arc, from cosmic origins to global impact, is compelling. It clearly demonstrates the company's mission to improve human health through cutting-edge technology, leaving viewers wanting to learn more.
Kubota's commitment to sustainability shines through in this corporate communication video. The rotating globe immediately grabs attention, while icons effectively illustrate global challenges. The clever use of interconnected circles and a detailed timeline showcases Kubota's holistic approach and history of innovation.
This video's visual storytelling is exceptional, seamlessly blending animation and live-action footage. The concise messaging effectively communicates Kubota's GMB2030 vision and total solutions, targeting potential customers and investors interested in sustainability. It's a powerful example of how to convey a company's mission and values.
Microscopic wonders unite on a global scale. This Corporate Communication Video for the World Microbe Forum uses a captivating animation style to highlight the event's international scope and collaborative spirit. The visuals are dynamic and engaging, making the forum's scale and impact clear.
A strong call to action, including website and dates, encourages participation. The video's overall effectiveness lies in its ability to concisely convey the importance of global scientific exchange.
Effective visuals drive this Corporate Communication Video. The dynamic transitions and vibrant color palette create an engaging experience, showcasing Litum's location tracking solutions. Clever use of visual metaphors, like the growing plant logo, effectively communicates growth and progress.
The video's concise information delivery and clear presentation of key data points, such as the company's global reach, are particularly impressive. Strategic use of icons representing key benefits further enhances the clarity and impact of the message. Learn more about Litum's services.
Scheduling made simple: Calendly's animated Corporate Communication Video is a visual delight. The logo's dynamic shapes cleverly illustrate the platform's adaptability, while the clear animation showcases its ease of use.
The video's visual storytelling effectively communicates the platform's core functionality and its recent brand refresh. This impactful approach makes the value proposition instantly clear, leaving viewers wanting to explore more.
Clean, concise visuals propel this Corporate Communication Video forward. The 3D animations of chemical processes, coupled with clear data visualizations, effectively communicate complex technological advancements. This makes the video easily digestible for a business audience interested in sustainable and cost-effective solutions.
VoltaChem's Power-2-Chemicals program is presented clearly, highlighting its potential to transform the chemical industry. The video's concise nature and professional aesthetic make it a strong example of effective communication, successfully conveying key messages within a short timeframe.
CSL's impact resonates powerfully in this Corporate Communication Video. The animation's seamless transitions and strategic color choices effectively highlight the company's global reach and diverse product portfolio. The globe animation, focusing on Australia, is particularly striking.
This video masterfully balances information and visual appeal. The timeline of achievements, coupled with images of scientists and families, creates an emotional connection. The subsidiary logos are seamlessly integrated, and the R&D efforts are clearly explained. The video leaves a lasting impression.
High-impact visuals showcase medical tape applications throughout life. This Corporate Communication Video expertly blends 3D animation of manufacturing with close-up product shots, demonstrating BOYD's precision and innovation. The video effectively communicates the company's 90 years of experience and commitment to quality.
The 3M Preferred Converter status adds credibility, while showcasing skin-friendly, easily removable tapes for various medical devices and wearables. The clean aesthetic and concise information delivery make this a highly effective video for medical professionals and businesses seeking adhesive solutions.
Intriguing visuals propel this Corporate Communication Video forward. Cascading software windows and a stylized rocket launch cleverly illustrate the power of simplified technology. The video's fast pace and vibrant aesthetic appeal to a broad audience of businesses and individuals.
WalkMe's message of user empowerment shines through. The memorable imagery and smooth transitions leave a lasting impression, promising increased user engagement.
FAQ
How can video elevate internal communication within a corporation?
Video enhances internal communication by delivering consistent messaging across departments, regardless of location, fostering clarity and connection.
What video styles best suit corporate messaging?
Various video styles suit corporate messaging, including:
Explainer videos for product demos or process overviews.
Testimonial videos for building trust and credibility.
Training videos for onboarding and skill development.
Company culture videos for showcasing values and team spirit.
How should a corporate video project be strategically planned?
Strategic planning involves:
Defining clear objectives and target audience.
Developing key messages and a compelling narrative.
Choosing appropriate video styles and distribution channels.
What are best practices for impactful corporate videos targeting employees?
Impactful employee videos prioritize:
Clear, concise messaging.
Engaging visuals and relatable storytelling.
A tone that aligns with company culture.
Can video revolutionize corporate training programs? How?
Video revolutionizes corporate training by:
Enhancing engagement with interactive elements.
Improving knowledge retention through visual learning.
Providing accessible content on-demand.
What makes leadership video messages truly resonate with staff?
Resonant leadership messages are:
Authentic and transparent.
Clearly communicated and inspiring.
Focused on shared values and goals.
How do leading companies leverage video during a crisis?
During crises, video enables companies to:
Address concerns directly and transparently.
Provide timely updates and reassure stakeholders.
Control the narrative and minimize misinformation.
How can existing corporate materials be repurposed for video content?
Existing materials like presentations, reports, or blog posts can be repurposed into video content for wider reach and engagement.
What's a realistic timeline for a high-quality corporate video production?
High-quality corporate video production typically takes 3-8 weeks, depending on complexity and revisions. Pricing ranges from $1000-$6000 for a 60-second video.
How can video amplify a corporate marketing funnel's effectiveness?
Video amplifies marketing funnels by:
Building brand awareness and generating leads.
Nurturing prospects and driving conversions.
Enhancing customer engagement and loyalty.
Can video generate leads for a business? How?
Video generates leads by:
Showcasing expertise and building trust.
Driving traffic to landing pages with clear calls to action.
Capturing viewer information through interactive elements.
What common mistakes should be avoided in corporate video production?
Avoid these common mistakes:
Unclear messaging and objectives.
Poor audio/visual quality and amateurish production.
Lack of a clear call to action and measurable results.
How can video strengthen investor confidence in a company?
Video strengthens investor confidence by:
Presenting a compelling company vision and strategy.
Demonstrating financial stability and growth potential.
Building trust and transparency through direct communication.
How can a company ensure its video message connects with its specific audience?
Connect with your audience by:
Understanding their needs, interests, and pain points.
Tailoring the message, tone, and visuals accordingly.
Using language and imagery that resonates with them.
Can video build a stronger sense of community within a corporation? How?
Video builds community by:
Sharing employee stories and highlighting achievements.
Promoting company culture and values.
Creating a sense of belonging and shared purpose.
How to plan and optimize Corporate Communication Videos?
Immersive Storytelling: "The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon." - Brandon Sanderson, Author. Advids used this approach for a healthcare client. Instead of directly promoting their services, we created a video sharing patient success stories, prompting viewers to consider the client's hospital for their own healthcare needs. This led to a 20% rise in appointment bookings.
Actionable: Engage viewers by posing thought-provoking questions.
Targeted Messaging: "Measure everything of significance. Anything that is measured and watched, improves." - Dan Zarrella, Social Media Scientist. Advids leveraged this for a manufacturing client. We created separate videos tailored to different segments of their audience (investors, employees, and potential customers), resulting in a 15% increase in overall engagement across platforms.
Actionable: Tailor content to specific audience segments for maximum impact.
Visual Storytelling: "Design is thinking made visual." - Saul Bass, Graphic Designer. Advids embraced this philosophy for a real estate client. We created a visually stunning video showcasing property listings, using drone footage and cinematic editing. This resulted in a 25% increase in property inquiries.
Actionable: Use strong visuals to enhance narrative and emotional connection.
Value-Driven Communication: "Productize your service. Package your genius." - Eisha Armstrong, Service Productization & Business Expert. Advids implemented this for a consulting client. We created a video highlighting the tangible benefits of their services, showcasing case studies and client testimonials. This led to a 30% increase in lead generation.
Actionable: Clearly communicate the value proposition of your offering.
Customer-Centric Approach: "Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value." - Philip Kotler, Marketing Author & Professor. Advids applied this for a non-profit client. We created a video focusing on the impact of their work, emphasizing the positive change they bring to the community. This resulted in a 35% increase in donations.
Actionable: Focus on the positive impact you create for your audience.
**
Why Advids for Corporate Communication Video?
At Advids, we create compelling Corporate Communication Videos that deliver exceptional results. Our blend of creative storytelling, cutting-edge technology, and proven experience helps you achieve your business objectives. We transform your vision into engaging animations that resonate with your target audience.
A Legacy of Success and Client Satisfaction:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective Corporate Communication Video strategies. We've successfully completed over 315 Corporate Communication Video projects. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
The Advids Approach to Corporate Communication Video:
Customized Corporate Communication Video Solutions: We tailor each project, whether it's explainer videos, character animations, or other Corporate Communication Video formats, to align with your brand, style, and target audience. Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Corporate Communication Videos.
Elevating Your Message Through Animation:
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action. Cutting-Edge Corporate Communication Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.
Ready to unlock the potential of Corporate Communication Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Corporate Communication Video?
A corporate communication video is a type of video that is used to communicate with internal and external stakeholders. These videos can be used to share company news, explain complex concepts, build brand awareness, or promote products or services. They can be targeted to specific audiences, such as employees, customers, investors, media, or the general public.
Corporate communication videos are a powerful tool for businesses to communicate with their stakeholders. They can help to build trust, create a sense of community, and drive engagement. They can also be used to educate employees, promote products or services, and share important company updates.
What do top Corporate Communication Videos have in common?
Mastering corporate communication videos requires a strategic approach focusing on clear objectives and impactful storytelling.
Defined Goals: Establish specific, measurable objectives to guide content and measure success. Focus on achieving concrete business outcomes.
Ideal Viewers: Create detailed buyer personas to tailor messaging and visuals for maximum resonance. Understand their pain points and aspirations.
Engaging Story: Develop a narrative arc with a clear beginning, middle, and end, emphasizing emotional connection. Use relatable characters and scenarios.
Brand Voice: Use consistent language, tone, and visual elements to reinforce brand recognition and trust. Maintain a unified brand personality.
Visual Excellence: Use professional-grade visuals, dynamic editing, and compelling graphics to maintain viewer interest. Prioritize high production value.
Strong CTA: Design a clear, concise, and compelling call to action that directs viewers to the desired next step. Make it easy to respond.
Core Benefits: Focus on the most impactful features and benefits, prioritizing those that directly address viewer needs. Highlight unique selling propositions.
Practical Use Cases: Show, don't just tell. Use real-world examples and case studies to demonstrate value. Emphasize tangible results.
Measurable Impact: Use data-driven storytelling to showcase quantifiable results and ROI. Present compelling evidence of success.
Authentic Voices: Feature genuine testimonials from satisfied clients to build credibility and trust. Use diverse voices and perspectives.
What makes Corporate Communication Video effective?
Corporate communication videos are rooted in audience insight. This requires a deep dive into their demographics, psychographics, and viewing habits, informing every creative decision from concept to final edit. Messaging must be laser-focused to elicit specific emotional responses and actions.
Authentic corporate communication videos build trust and rapport through relatable on-screen talent and natural language. This creates a connection with viewers, making the message more engaging and memorable.
Purpose-driven corporate communication videos aim for measurable outcomes, such as increased brand awareness, lead generation, or improved employee engagement. They integrate high-quality visuals, compelling cinematography, impactful graphics, strong narratives, character development, and emotional depth. Direct, concise, and strategically placed calls to action guide viewers toward desired behaviors.
Data-informed corporate videos utilize analytics throughout the process, from initial concept development to post-production analysis, to optimize impact and measure ROI. Consistent messaging, visuals, and tone strengthen brand identity and recognition. Flawless editing, professional post-production, and meticulous attention to detail are essential for a refined final product.
How long should your Corporate Communication Video be?
Strategic video length maximizes impact by aligning content with viewer attention spans and communication goals.
Pre-production Considerations for Determining Video Length:
What's the video's core message?
Who is the intended audience?
What key features need highlighting?
Which platform will host the video?
What's the desired viewer engagement?
What visual style best suits the message?
What's the overall marketing goal?
Corporate communication video length guide
Corporate Communication Types
Video Length
Use Case
Funnel
Explainer Video
60-90 seconds
Concisely explains complex concepts, ideal for showcasing a company's mission or a new product feature using a clear and engaging narrative style, often with 2D animation or motion graphics
Awareness
Product Demo
45-75 seconds
Demonstrates product functionality and benefits, highlighting key features using a live-action or screen recording approach
Consideration
Tutorial Video
90-120 seconds
Guides viewers through a process or task, using a screen recording with voiceover or talking head segments, often employing a minimalist style for clarity
Consideration
Talking Head
30-60 seconds
Presents information directly to the viewer, building trust and credibility, using a professional and engaging presenter
Awareness
Animated Screen Recording
45-60 seconds
Illustrates software or processes visually, using animation to highlight key steps and interactions, employing a fast-paced style for engagement
Consideration
How to create Corporate Communication videos?
Craft compelling corporate communication videos that resonate with your audience and achieve measurable results. Strategic planning and professional execution are key to success.
* Define Objectives - Setting clear, measurable goals ensures the video achieves its intended impact.
Target Audience - Tailoring the message to the audience maximizes engagement and resonates deeply.
Storyboard Development - A well-developed storyboard ensures a cohesive and impactful visual narrative.
Scriptwriting - A compelling script drives emotional connection and delivers the message effectively.
Style Selection - The right visual style enhances brand recognition and memorability.
Footage Filming - High-quality footage establishes credibility and professionalism.
Video Editing - Precise editing creates a dynamic and engaging viewing experience.
Sound Design - Strategic sound enhances emotional impact and memorability.
voiceover Recording - A professional voiceover adds clarity, authority, and emotional depth.
Call to Action - A clear call to action drives viewer engagement and desired actions.
How corporate communication video examples are curated?
We dove deep into corporate communication videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic corporate communication videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and alignment with overall communication objectives. 7.Brand Alignment Determining video alignment with brand message, identity, and strategic communication goals. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
1. Animated Explainers 2. CEO Messages 3. Company Culture Videos 4. Training and Development Videos 5. Crisis Communication Videos
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, corporate communication video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
