30 Powerful Awareness Video Ideas For Your Next Campaign

Imagine shouting into a hurricane – that's what marketing feels like today. Ever felt that sting of a flopped campaign? It's tough, I know. But don't throw in the towel yet. There's a smarter way to cut through the noise and connect with your audience: awareness videos. They're not just another fleeting trend, they're the key to unlocking real engagement in a world drowning in content. Just how effective are they? The numbers speak for themselves.

• 54% of people want to see brands create video vs. any other type of content.
• Brands that use video marketing grow their revenue 49% faster year-over-year than brands that don't.
• 43% of all videos created in 2023 were product videos.

These stats reveal a powerful trend: video is king, and product-focused content reigns supreme. Awareness videos offer a unique opportunity to connect with your audience, boost brand recognition, and drive tangible results. Let's dive in and explore 30 Engaging Awareness Video examples to unlock actionable insights and ignite your video marketing strategy.

1. CorVel Animated Awareness Video

If you're seeking a striking Awareness Video example that seamlessly blends visual storytelling with compelling messaging, look no further than Corvel's latest offering. This video masterfully uses animation to illustrate the company's core value: innovation in healthcare. Instead of showing complex scenarios, it utilizes symbolic imagery, like a growing flower and transforming hexagons, making complex information readily accessible.

The video culminates in a dynamic city nightscape backdrop showcasing the potential of their groundbreaking technology, with the simple yet effective call to action, Come innovate with us. The modern aesthetics, smooth transitions, and clear voiceover underscore Corvel's forward-thinking approach to addressing evolving healthcare challenges.

2. Alation Visual Awareness Video

In a world overflowing with data, Alation stands out as the true GOAT—the Greatest of All Time—of data catalogs. This Awareness Video, a dynamic celebration of Alation's 10th anniversary, cleverly uses the sports GOAT metaphor to highlight its leadership in data intelligence and governance. The vibrant visuals and upbeat music create an atmosphere of celebration, perfectly capturing the company's journey and success.

The video cleverly portrays Alation's industry accolades and awards, resembling championship banners in a packed stadium. This visual narrative resonates with the audience, emphasizing the company's consistent excellence and widespread recognition. Alation has truly earned its GOAT title, backed by the stats and the people.

3. WOOD Digital Awareness Video - Build brand awareness implicitly

In a world where technology often feels impersonal, MRI Software's awareness video delivers a heartwarming message about the power of human connection. It beautifully demonstrates how their platform simplifies the daily lives of residents and property managers, allowing them to focus on what truly matters – building and nurturing thriving communities.

What makes this video so effective is its ability to convey complex information with simplicity and humor. The vibrant animation, coupled with an upbeat soundtrack, creates an irresistible sense of fun. MRI Software has set a new standard for awareness videos, and this piece should be required viewing for anyone looking to create impactful and inspiring content.

4. MSD Careers Simple Awareness Video - Build brand awareness implicitly

In this Awareness Video, MSD effectively communicates its core values of teamwork, innovation, and patient focus. The 2D animation style, combined with a vibrant color palette, creates a visually engaging and easy-to-understand narrative about its marketing team's crucial role.

The think beyond the pill concept is cleverly depicted, emphasizing innovative partnerships and the development of effective solutions, including vaccines and medicines. MSD's global reach and collaboration further underscore its commitment to delivering the best outcomes for customers and patients alike.

5. PerkinElmer

For over 85 years, PerkinElmer has been a driving force in science, pushing boundaries and fostering innovation. This awareness video showcases their journey, from historical discoveries to cutting-edge technologies, highlighting their diverse contributions to scientific advancements.

The carefully curated visuals and uplifting music evoke a sense of progress, emphasizing PerkinElmer’s dedication to their people, customers, and the planet. The focus on human connection and a brighter future positions them not just as a scientific company, but as a catalyst for positive change.

6. ManageEngine Animated Data Awareness Video

ManageEngine offers data backup and recovery solutions to help organizations keep their data safe. The video is designed to raise awareness about the importance of data backup, and to encourage viewers to consider using ManageEngine's products.

Video Design - The video uses a clean, modern, and colorful visual style, with a focus on abstract graphics and icons. It's a good Awareness Video that effectively communicates the benefits of using ManageEngine's solutions. The bright, vibrant color palette draws viewers in and conveys a sense of energy. The bold use of icons and animations visually reinforce the importance of data backup.


The video effectively conveys its message by using the simple, clear narrative of a hot air balloon representing data and the potential dangers of losing it. The tone of the video is both informative and engaging, with a hint of humor that makes the topic of data backup more relatable and less intimidating. The visual design supports the video's goal by effectively communicating the message about data backup in a concise and impactful way.

7. World Microbe Forum 2D Awareness Video

This inspiring awareness video beautifully portrays the power of human connection in addressing global issues. Through dynamic 2D animation, viewers witness a world transformed by collaboration and innovation. The uplifting music adds to the overall sense of optimism, creating a truly impactful piece.

The video's abstract visuals cleverly symbolize the complex nature of the challenges we face while highlighting the simplicity of working together. The clear and concise voiceover effectively conveys the message without overwhelming the viewer. This awareness video serves as a powerful reminder of the positive change we can create together.

8. WalkMe Creative Awareness Video

WalkMe's digital adoption platform makes it effortless to use software, websites, and apps. This video is designed to showcase how WalkMe simplifies digital experiences.

Video Design - The video design is based on a minimalist style with a dark blue background, white text and vibrant blue and purple colors used for interactive elements and graphics. Simple geometric shapes are used to depict digital elements in a visually appealing way, further highlighting the ease of use of WalkMe. The video uses a smooth and fast-paced style, creating excitement and highlighting the promise of better productivity. The video starts with a series of window icons, quickly focusing on the promise of making work easier and more productive, making it an excellent Awareness Video.

The video design utilizes minimal graphics, simple shapes, a fast-paced animation style, and an energetic tone. The use of simple graphics and minimal text ensures that the video message is clear and concise, driving home the core goal of the video and showcasing the user-friendly nature of the WalkMe platform. The video successfully depicts the promise of success and a better life.

9. VoltaChem 3D awareness video - Promote brand awareness authentically

VoltaChem is a company focusing on decarbonizing energy and recarbonizing raw materials for the chemical industry. This video is designed to raise awareness about VoltaChem and its innovative solutions for sustainable chemical production.

Video Design - The video utilizes clean, minimalist graphics featuring a white background, which makes the key elements, such as the animated factory and wind turbines, stand out. This minimalist approach emphasizes VoltaChem's technological focus and commitment to sustainable solutions. The use of simple, clean, and colorful graphics makes this an effective Awareness Video.

The use of stylized graphics, animations, and minimal text makes the content engaging and easily digestible for viewers. VoltaChem's commitment to sustainability is subtly emphasized through the use of blue and green colors that represent the environment and renewable energy. The video's tone is informative and confident, highlighting the company's expertise in electrochemical processes and its ambition to revolutionize the chemical industry.

10. Process Street Minimal Awareness Video

Process Street is a workflow management software platform that helps businesses to automate their processes. This video is designed to demonstrate the benefits of using Process Street for various use cases.

Video Design - The video utilizes animated graphics to visualize the product's features and benefits. The use of colorful icons, animations, and a clean user interface emphasizes the ease of use and efficiency of Process Street. The video employs a modern design aesthetic with clear and concise visuals, making it a strong Awareness Video.

The visual style of the video effectively communicates the objective of showcasing the utility of Process Street by highlighting its ability to streamline and automate complex workflows. The video uses a positive and approachable tone, emphasizing the ease of use and the positive impact Process Street has on productivity. The use of various use cases, such as office cleaning checklists and employee onboarding procedures, highlights the versatility of the platform, suggesting its applicability to a broad audience.

11. Mastercard

Mastercard is a technology company that focuses on the global payments industry. The video is designed to showcase how Mastercard products and innovations add value to consumers, businesses, and governments worldwide.

Video Design - The video uses a minimal, flat design style and simple, bright colors. The animation is smooth and easy to follow, which is typical of Awareness Video design. This helps to ensure that the viewer remains engaged and understands the message without being overwhelmed by complicated visuals or a fast pace. The graphic elements, like the simple illustrations of people using Mastercard products, help to communicate the brand's accessibility and the impact on everyday life.

The use of minimalist animation and vibrant colors, combined with the clear and concise messaging, makes the video both visually appealing and informative. The video successfully communicates Mastercard's value proposition as a technology company that enhances the consumer experience by making payments easier and more secure. This tone of optimism and ease of use is carried throughout the video.

12. COTI

COTI is a payment transaction network that aims to combine the best of traditional payments with distributed ledger technology. This video is designed to introduce the brand and its payment network to the world.

Video Design - The video uses a minimalistic style, with flat geometric shapes to depict the concept of payments. The colors are vibrant and eye-catching, the animation is simple yet effective. This video focuses on depicting the story of payments, which is clearly communicated through the progression of the graphics. The overall style is clean, modern, and engaging.

Awareness Video for Brand Building - The video's narrative uses simple graphics to tell the story of payments, starting from a simple transaction between two people to the evolution of banks and financial institutions. The use of bold colors and smooth transitions helps to maintain the viewer's attention, the video's tone is optimistic and positive. The overall design is effective in communicating the message of a more secure, faster, and reliable payment network.

13. CEVA

CEVA helps businesses in the ecommerce and omnichannel world. The video is designed to show how CEVA connects businesses to the right talent, to solve their ecommerce and omnichannel challenges.

Video Design - This Awareness Video for Customer Engagement uses simple, clean, and bright animated graphics to highlight the solution. The video's visual design is minimalistic, using bold text for headings and a muted color palette with a white background.

The simple visuals coupled with a muted color palette make the video engaging and create a professional tone. The video effectively communicates the solution and highlights how CEVA helps businesses in the omnichannel world. CEVA's goal is to help businesses grow, and this is communicated well through a combination of graphics and text.

14. Boyd

This video is a powerful Awareness Video for Lead Generation because it showcases the company's expertise in medical wearables without relying on heavy storytelling. It's all about grabbing attention and driving home the message of quality and reliability.

Video Design - The video features sleek, clean graphics and visuals, with an animation style that highlights the products with clear, impactful visuals. This approach effectively communicates the company's dedication to creating reliable solutions.

The tone of the video is professional and informative, reflecting the company's commitment to delivering high-quality medical wearables. This is a video that will resonate with potential customers and generate leads.

15. Cisco

Cisco strives for a better future in healthcare. The video promotes the importance of connected, secure, sustainable, and equitable healthcare. It's a powerful message, and the video design effectively communicates it.

Video Design - The video uses a minimalist style with simple lines and bright colors. This creates a professional yet inviting aesthetic, which is highly effective in Awareness Video for Small Business. Icons and simplified illustrations convey complex concepts in a way that is easily understandable.

The visual style communicates the message of a connected future for healthcare. Icons like the connected network, fingerprint, and leaves represent the core values of the company. The red cross in the center as a hub connecting all the icons emphasizes the central role that Cisco plays in making this vision a reality. The overall tone is positive and hopeful, with an emphasis on collaboration and innovation. This effectively inspires viewers about the potential of the future of healthcare.

16. NFCForum

NFCForum is focused on Near Field Communication technology, a touchless payment system. This video is designed to help viewers understand how widespread NFC technology is and its importance in daily life.

Video Design - The video design is very straightforward and utilizes a variety of backgrounds and colors to grab attention. Visual elements like the globe and smartphone help illustrate the key benefits of NFC technology, emphasizing its global reach and use in everyday scenarios. The simple yet impactful visuals effectively communicate the purpose of NFC technology. The video uses minimal text and animations to maintain a lighthearted, easy-to-understand tone that makes it relatable for all audiences, especially those unfamiliar with NFC.

Awareness Video for Small Business - The video uses simple graphics and an uncluttered design to deliver a message that is both engaging and informative. This approach is perfect for an awareness video, especially for small businesses that need to communicate their value proposition quickly and effectively.

17. Gemalto

Gemalto is a cybersecurity company specializing in protecting commercial drone ecosystems. This video is designed to raise awareness about the importance of security for these drones.

Video Design - The video is simple, effective, and uses a mix of CGI graphics, text, and drone footage to highlight the key points about cybersecurity for commercial drones. The video's design style is clean and minimalistic, using a dark teal blue color palette for the background, and white text layered over top to create a strong visual contrast. Simple but effective graphics are used, a blue and white graphic represents the drone network, and a simple line drawing highlights the key security needs for the industry. A series of close-ups of drones is used to make them the focal point of the video.

Awareness Video for Small Business - The video's visual style effectively communicates the message that cybersecurity is vital to the commercial drone industry. The use of CGI graphics and drone footage creates a sense of excitement and possibility. The video's clean design and minimalist graphics help to create a clear and concise message that is easily understood. The video effectively underscores the importance of security in the growing drone industry by highlighting the importance of identifying, connecting, and securing these devices. The video's tone is serious and informative, creating a sense of trust in the company and its solutions. The video clearly shows that Gemalto is a trusted leader in this emerging industry.

18. HORNE

Horne is building a company culture based on the parable of the Wise Man and the Foolish Man. This concept is the foundation of the Wise Firm, demonstrating its strength and resilience. The video's animation style is professional yet engaging, visually representing the core values of the Wise Firm.

Video Design - The video utilizes a minimalist approach with clean graphics and strong visuals. It starts with a bold, blue text animation, which immediately captures the viewer's attention. The video's animation is simple, with a focus on text and graphics. A clean and concise infographic illustrates the core values of the Wise Firm. The video uses a combination of white, grey and blue, which are associated with professionalism, trustworthiness, and stability. This simple yet effective visual style makes it a successful Awareness Video for Small Business.

The video's tone is optimistic and inspiring, driving viewers to believe in the concept of the Wise Firm and its positive impact on the company culture.

19. Quantiphi

This is a powerful awareness video for small businesses, designed to showcase the company's expertise in solving complex problems. It combines business acumen with artificial intelligence, data solutions, and cloud practices, all aimed at helping small businesses thrive.

Video Design - The video uses 3D animation and CGI to create a world of data and technology, evoking the feeling of solving a complex puzzle. The bright colors and clean lines create a modern and optimistic tone, communicating the company's confidence in its ability to deliver results.

The narrative focuses on the challenges small businesses face in today's world, highlighting how the company is uniquely positioned to help them overcome these challenges. This video is a great example of how to use animation and CGI to create a compelling and engaging story that resonates with small business owners.

20. Litum

Litum is a company that provides real-time location tracking solutions. This video is designed to communicate the company's mission to transform the future of business.

Video Design - The video uses a vibrant and playful animation style, featuring colorful graphics, cartoon-like characters, and animated transitions. This style creates a memorable and engaging Awareness Video for Small Business that is well-suited for showcasing the company's technology.

The visual design effectively communicates the objective of the video. The bright and bold colors communicate a modern and innovative approach to real-time location tracking solutions. The overall tone is upbeat and optimistic, reflecting the company's belief that businesses can thrive with the right tools.

21. Firebase

Firebase is a platform that helps developers build and scale mobile and web apps. This video is designed to show developers what they can achieve with the help of Firebase.

Video Design - This video uses a simple design style, comprised of flat, two-dimensional illustrations. The video uses a vibrant blue and orange color scheme, consistent with the brand.

The video showcases Firebase's impact through several animated graphics. A large world globe represents the global reach of Firebase, and animated charts represent data. This visual design communicates the objective of the video, which is to encourage developers to use the platform. The tone of the video is positive and engaging, using vibrant colors that are welcoming and encourage developers to explore the platform.

22. ENEL

ENEL Green Power explains Renewable Energy Certificates or RECs, in this video. The video is designed to increase awareness on the REC market, and how they work.

Video Design - The video uses minimalist graphics, in a low poly style, making it a good Awareness Video for Small Business. The graphics are a mix of 3D and 2D animation, and are used to depict the process of how renewable energy is generated and tracked, making it visually engaging.

The video's style, combined with the simple animation style, helps the viewers to understand the concept of renewable energy certificates in a simple and engaging manner. The graphics are clear and easy to understand, the video uses a clear and concise tone, and the overall feel is one of positivity and optimism. This video is able to effectively communicate the objective of promoting the use of renewable energy certificates.

23. Deloitte

Deloitte Alpha Platform helps you get new propositions out within three months. This video is designed to convince you to use Deloitte Alpha Platform.

Video Design - The video starts with a 3D animated character struggling with an overwhelming amount of information, instantly setting the stage for the challenge of digital transformation. The video seamlessly navigates through the different aspects of their work, showcasing the multitude of tasks involved in digital transformation.

Awareness Video for Small Business - Minimalist visuals highlight the key message, keeping the focus on the solution. The video features a blend of 3D animation, illustrations, and text to visually communicate the concept. These graphics, with a simple style, clearly communicate the point. The visual design is clean, modern, and professional, reflecting the company's identity. The blue and green color scheme reinforces the company's identity. The video's tone is informative and empathetic, demonstrating that the company understands the challenges businesses face and offers solutions to overcome them. The visual style effectively drives the goal of showcasing the platform, highlighting its benefits in simplifying complex tasks and streamlining business processes. The video utilizes a conversational tone and relatable scenarios, making it engaging for the target audience.

24. Comarch

Comarch helps Telcos build sustainable networks without affecting service. This video is designed to showcase how automated network management can help Telcos optimize energy consumption and reduce their carbon footprint.

Video Design - The video is visually engaging, featuring animated graphics. It uses a blend of dark blue and blueish purple tones to create a futuristic and modern feel. Vibrant blue colors, abstract shapes, and graphic design elements help deliver a message that is simple, yet informative, and appealing to a broader audience.

The video uses a variety of visuals to illustrate the challenges of energy consumption. This includes a man standing before a glowing cityscape, a network of dots on a globe, and two satellite dishes. This helps communicate the company's message in a compelling way, while also attracting potential customers to learn more. The tone of the video is reassuring, and it highlights the company's commitment to sustainability and innovation. The use of animation in the video helps to create a visual language that is both engaging and easy to understand, making it an effective way to convey information about a complex topic.

25. Cabot

This Awareness video masterfully blends stunning visuals with a thought-provoking narrative about the ubiquitous presence of advanced materials. The video captures the essence of how these materials power our world, connecting us through technology and driving progress in transportation and renewable energy.

The carefully curated shots of wind turbines at sunset and electric vehicle charging evoke a sense of optimism and progress. The subtle, yet powerful, message encourages viewers to consider the profound impact of these materials on our present and future, inspiring a sense of wonder and appreciation for innovation.

26. MCL

MCL is a restaurant and bakery that makes fresh food every day. This video is designed to create awareness for the quality of the food.

Video Design - The video uses animation to highlight the unique qualities of the food. It incorporates simple and eye-catching graphics, featuring a whimsical and bright visual style. The animation, using soft colors and vibrant backgrounds, emphasizes the concept of homemade food. A large noodle ball flying over the city is a very effective graphic to portray a central element of the video. It works as an engaging Awareness Video for Small Business that emphasizes the quality of the food.

The vibrant and engaging animation helps communicate the message that the restaurant serves fresh and homemade food. This tone is conveyed by the use of simple graphics and the playful presentation of the food. This video reinforces that the restaurant provides quality food, emphasizing the homemade element, a key point of the narrative.

27. Pinkerton

Pinkerton delivers data analytics and insights about crime. The company uses data science to make better use of crime information. This is a powerful tool for understanding crime trends, not just gathering information.

Video Design - The video uses an illustrative style to highlight the process of collecting, validating, and analyzing crime data. The animation uses a unique 3d style, with documents that are represented as puzzle pieces that show a large amount of data being compiled, checked, and analyzed. This style emphasizes the idea that the company is assembling a complete picture of crime with their analytics. The bright white, almost blinding, color of the pieces used in the video are in contrast with the dark grey background creating a striking image that is quite effective as Awareness Video for Small Business.

The video's style, tone, and subject matter, create a sense of confidence and clarity for the viewer. The company is presented as a trusted authority with a long history. The visual design drives home the message that the company analyzes and processes the raw data to give insights that help the client make better decisions.

28. Infineon

Infineon is a world leader in semiconductor solutions that make life easier, safer and greener. The video is designed to showcase the company's AutoDrive project and highlight its innovative solutions in the automotive industry.

Video Design - The video utilizes a simple and clean visual style, making it easy to understand and engaging. It incorporates animated graphics and illustrations to depict the concept of the AutoDrive project, highlighting the collaboration of various companies and research institutions from across Europe. The video features a simple animation with light colors, making it a great Awareness Video for Small Business.

The visual design effectively communicates the objective of the video, which is to introduce the AutoDrive project and demonstrate its potential impact on the automotive industry. The clean and modern visuals, along with the animated graphics, help to create a positive and optimistic tone, highlighting the potential of the project to drive progress in the automotive design. The video narrative focuses on the collaborative efforts of a diverse group of stakeholders, reinforcing the message of innovation and technological advancement.

29. Sanofi

This video is designed to increase awareness of rare diseases and how the company is working to find treatments. It's a powerful tool for raising awareness and building empathy for those affected by rare diseases.

Video Design - This video uses a minimalistic design style, utilizing flat geometric shapes and vivid color palettes. It features a distinct aesthetic of simple graphics, bright colors, and a simplified layout. The video uses a combination of simple animations that are combined with bold typography to illustrate the process of seeking treatment for a rare disease, highlighting the time and effort involved.

The video's clean and modern design makes it easily understandable, captivating, and appealing to a wide audience. The use of the calendar to illustrate the time and effort involved helps to emphasize the journey that patients must undertake. The design effectively drives home the message that seeking a diagnosis for a rare disease can be a challenging process that requires time and effort.

30. Signifyd Animated Awareness Video - Build brand awareness subtly

Signifyd's Awareness Video masterfully portrays the challenges of modern e-commerce, where friction and security often clash. Utilizing vibrant 2D animation and motion graphics, the video captures how complex checkout processes can lead to lost customers. This establishes a strong emotional connection with viewers who understand the struggle.

The video then smoothly introduces Signifyd's solution, a commerce protection platform driven by AI and global data. By visually showcasing how Signifyd unlocks a streamlined experience, it leaves a lasting impression. This demonstrates the power of clear visual storytelling to convey complex technical solutions in a relatable manner.

31. GE Additive 3D Animated Awareness Video

GE Additive is a company that specializes in additive manufacturing processes. This video is designed to introduce the DMLM process, which uses a laser to melt thin layers of metal powder.

Video Design - This video is an excellent Awareness Video, as it uses a combination of computer-generated imagery, animation, and real-world footage. The video starts with a 3D animation of a DMLM machine in a sleek, high-quality, minimalist style. This style is used throughout the video, allowing viewers to get a clear understanding of the technology.

The video demonstrates the DMLM process in detail, using a combination of animation and real-world footage. The use of 3D animation makes the process clear and easy to understand, while the real-world footage adds a sense of realism and legitimacy to the video. This combination of computer-generated and real-world footage allows the video to effectively communicate the complex process of DMLM, and the benefits of using this additive manufacturing technology. This makes it a good Awareness Video. The video's tone is informative, and the content is engaging, as it focuses on the benefits and potential of DMLM. This process, as shown in the video, is able to yield objects exhibiting fine, dense and homogenous characteristics.

32. US Ecology 2D Awareness Video - Build brand awareness subtly

Retailers face substantial losses from inefficient and non-compliant waste disposal. Smarter Sorting and US Ecology provide a seamless, data-driven solution that streamlines the entire waste management process, from initial scanning to final disposal. The Product Genome database identifies the chemical makeup of every product, enabling precise and compliant classification for reuse, recycling, or proper disposal. This Awareness Video highlights the app's intuitive design and functionality, creating a powerful narrative of environmental responsibility.

The integration of RetailSis and TruckSis enables real-time tracking and communication, allowing for optimized waste pickup schedules, reducing costs and improving efficiency. This innovative approach not only saves retailers money but also reduces their environmental impact, promoting sustainability. The visualizations featured in this video demonstrate the effectiveness of data-driven decision-making for a better planet.

33. PwC Creative Awareness Video

This PwC Awareness video masterfully uses motion graphics to communicate the complexities of financial transformation. The vibrant color palette and upbeat music create an engaging experience, while clear iconography and text effectively convey key messages about moving towards a strategic partnership. 

What's particularly effective is the video's ability to simplify complex concepts through striking visuals, such as the shaking hands signifying partnership and the magnifying glass highlighting financial strategy. This approach makes the video highly accessible and memorable, leaving viewers inspired to explore PwC's solutions. 

34. WinAutomation Visual Awareness Video

With clever visuals and a clear message, this WinAutomation Awareness Video captures the essence of time optimization. The dynamic demonstration of automated processes resonates deeply, while the calming visuals of a user enjoying their newfound free time paint a compelling picture of increased productivity.

WinAutomation's comprehensive feature set is presented seamlessly, showcasing its power to handle both simple and complex tasks. The video effortlessly blends technical prowess with user-friendly design, making automation accessible to everyone. This inspiring example demonstrates how video can be a powerful tool for converting viewers into enthusiastic users.

35. Greenway 3D Awareness Video

Greenway is a company that specializes in dietary supplements. The video is designed to introduce a new series of supplements under the Welllab brand. The video highlights the benefits of using these supplements.

Video Design - This Awareness Video features vibrant and engaging visuals, highlighting the Welllab products, which are made with natural ingredients. The video uses 3D animations and a minimalist color scheme to create a visually appealing and easy-to-understand experience. There is a strong focus on showing natural elements like green leaves, flowers, and white clouds. These elements create a sense of freshness and purity, making the product appear wholesome and beneficial. The video uses smooth transitions and animated visuals to showcase the key benefits of the various dietary supplements.

The video communicates the objective of the video through the visuals used. The vibrant, colorful 3D balls suggest that the supplements are full of life and energy, beneficial to the body. The use of greens and other natural colors helps in establishing the connection between the products and nature, driving the goal of emphasizing the natural ingredients. The overall tone of the video is positive and optimistic, conveying a sense of health and well-being. The video uses a combination of visuals and text to highlight the key benefits of the Welllab products.

36. CareStack

CareStack's video is designed to highlight the complexity of revenue cycle management for dental practices and introduce CareStack as a solution to streamline these processes.

Video Design - The video uses a clean, minimalist design style with a focus on graphics and animation. This approach makes it a great Awareness Video. The use of bright colors such as green and blue helps to create a positive and approachable tone. The animated graphics effectively convey the idea of a complex and challenging system. The overall aesthetic is modern and professional, reflecting the company's brand image.

CareStack's video achieves its goal of communicating the benefits of its RCM system by showcasing a simplified and streamlined process. The video illustrates the challenges faced by dental practices with traditional methods and highlights how CareStack can address these issues. The optimistic tone of the video conveys the message that CareStack can make revenue cycle management more efficient and less stressful.

37. ASSA ABLOY

ASSA ABLOY is a company specializing in access control solutions for multi-family housing. This video is designed to highlight the ease and security of their off-campus student housing access solutions.

Video Design - This Awareness Video employs a vibrant and playful visual style that reflects the ease and convenience of using ASSA ABLOY's solutions. The video uses simple cartoon illustrations and bold colors, which creates a cheerful and engaging tone. The use of bright colors and animated graphics adds dynamism, making the video more engaging for the target audience.

The visual style of the video clearly communicates the goal of the video. Through the use of animated, simple illustrations, the video effortlessly demonstrates the benefits of using ASSA ABLOY's solutions, such as the ease of access, security, and integration with other campus systems. The tone is upbeat and friendly, portraying the convenience of using mobile access to off-campus housing.

38. BIOTRONIK Minimal Awareness Video

BIOTRONIK is a company that provides medical technology solutions, and this particular video is designed to introduce the AlCath Force GoldTip Irrigated Contact Force Ablation Catheter.

Video Design - This Awareness Video features a clean and concise visual design. The video features 3D graphics, which are clean, sharp, and easy to understand. The graphics highlight the key features of the catheter, and the video is paced well, allowing viewers to process the information presented. The video focuses on a combination of bright colors, contrasting with black background for an eye-catching effect, resulting in a high quality of graphics.

The use of 3D graphics allows for a close-up look at the catheter, and the detailed animations of how the device functions make this a good Awareness Video. The video also uses a voiceover, which explains the key features of the device in an engaging and informative tone. The video's narrative focuses on the design and features, rather than highlighting the benefits or results. The video is informative and straightforward, highlighting the product in detail. The video is a good example of how 3D graphics can be used to create engaging Awareness Videos, which are able to communicate complex information in a simple and easy-to-understand way.

39. AWS Creative 3D Awareness Video

AWS for Games is a cloud computing service designed to help game developers deliver high quality experiences that scale. This video is designed to highlight the service and its benefits.

Video Design - The video uses a low polygon art style, with clean lines and bright colors. These simple graphics create a visually appealing experience that makes the information easy to digest. The graphics are high quality, with smooth transitions and minimal distracting elements. This makes it an effective Awareness Video.

The combination of the simple animation and concise narration highlights the key benefits of using AWS for Games. The video uses bold colors and minimal text, to focus on the visual narrative, which builds a clear understanding of the service's capabilities. The overall tone of the video is confident and reassuring, creating a sense of excitement and possibility for the future of gaming.

40. Atlas Copco Tech Awareness Video - Build brand awareness subtly

Atlas Copco is a global leader in industrial equipment, offering innovative solutions for a wide range of industries. This video is designed to showcase the benefits of their GA VSDs, specifically the boost flow mode that helps maintain air pressure even when the compressor reaches its maximum capacity.

Video Design - The video has a futuristic, sleek, and professional design. It uses animated graphics with vibrant colors like blue and green to visually demonstrate the functionalities of the GA VSDs and its boost flow mode. This Awareness Video for Small Businesses focuses on the need for consistent air pressure in industrial applications and how the new GA VSDs can effectively address this challenge. The graphics are high quality and the animation style is fluid, enhancing the visual appeal and making the video easy to understand.

The video starts with a problem that many industrial users face, then introduces the solution. It visually demonstrates how the system works, highlighting the benefits of using this technology and ultimately positioning the product as the reliable and smart solution to address the problem. The video conveys a sense of confidence and trust in the technology, highlighting the product's capabilities in a modern and engaging way. The blue and green color scheme, combined with the futuristic design, makes the video both visually appealing and informative.

41. AppFolio

This is an excellent example of an awareness video for community association board members. It's clear, concise, and visually appealing, which is exactly what you need to grab attention and make a lasting impression.

Video Design - The video uses a bright and colorful animated style, which is appropriate for the target audience and appealing. It uses simple but effective visuals, showcasing the product in a straightforward manner, with clear and concise animation. The use of animated graphics, simple animation, and a straightforward narrative make the video easy to follow and understand.

The use of animation and a bright color scheme help create a cheerful and positive tone. The video effectively demonstrates the ease of use, with the animated character effortlessly navigating the app. This reinforces the message that the product can make managing community association duties simple and efficient. The video showcases the benefits, illustrating how it can simplify tasks like reviewing documents, approving requests, and conducting association business.

42. CooperVision

This video is a great example of an awareness video, showcasing the benefits of contact lenses with a unique technology. It uses simple, clear, and concise illustrations to explain the technology, making it easy for viewers to understand.

Video Design - The video utilizes a clean and minimalist visual style, with thin white lines on a deep purple background. This combination of minimalist visual elements and simple clean animation makes the video very engaging and easy to understand. It's a great way to showcase how the technology works and what benefits it offers.

The video's visual design drives the video goal, which is to highlight the comfort and breathability of the technology. The simplistic, clean design and animation make the video more engaging and easy to understand, while the use of line art and simple graphics helps to create a modern and professional look. This design style is effective in communicating the message clearly and concisely, and the tone of the video is informative and positive.

43. ICG

This is an awareness video example that showcases the features of an indoor cycle. It uses close-up shots of the cycle's components, accompanied by animated text overlays that emphasize the product's key features. The clean background and sharp graphics make it visually appealing, emphasizing the product's quality and sophistication.

Video Design - The video focuses on the key elements of the cycle, such as the magnetic resistance, the WattRate LCD+ computer, the Sprint Pro handlebars, and the fore/aft seat adjustment.

The video uses a clear and concise approach to introduce the cycle, emphasizing its features and potential benefits to users. The visuals and text clearly communicate the product's key selling points, aiming to pique the interest of potential buyers. The clean and professional tone of the video appeals to fitness enthusiasts and health-conscious individuals who are looking for a high-quality indoor cycling experience.

44. Namecheap

This video is designed to promote Namecheap's WordPress hosting service as a hassle-free, intuitive platform that empowers individuals to build and grow their online presence. It showcases the simplicity and ease of use, emphasizing its accessibility for both beginners and advanced users.

Video Design - Animated graphics and a playful style are used to represent the technical aspects of hosting and website development, making them engaging and relatable for a wide audience. The color scheme is vibrant and playful, the design is highly simplistic, using basic shapes and minimal visual clutter. The animated graphic style is consistent with the animated character, reinforcing the brand's focus on user-friendliness. This lighthearted approach makes the platform look approachable and friendly.

Awareness Video Example - The video effectively communicates its objective by illustrating the challenges associated with website building and showcasing how the platform eliminates those hurdles. This playful tone of the animation fosters a positive, encouraging experience for the viewer, conveying a sense of possibility and making the platform an appealing option for those looking to build their online presence without the complexities of technical knowledge.

45. Agilent

Agilent provides high quality GC parts for Gas Chromatography and GC/MS systems. These parts are used for analyzing trace level analytes in various industries.

Video Design - The video uses computer-generated imagery to highlight the Inert Flow Path, it uses smooth transitions between shots, emphasizing the technology and precision of the GC/MS systems. The blue, white, and black color scheme helps convey a sense of professionalism and quality. The video includes clear visuals of the instrument, the flow path, and the vials that contain the analytes, making it a good Awareness Video Example for audiences who may be unfamiliar with the technology.

The video design successfully communicates the goal of the video, which is to introduce the benefits of using Inert GC parts. The use of CGI makes the complex technology easier to understand, and the animation provides an engaging visual experience. The overall tone is professional and informative. The video effectively explains how the Inert Flow Path helps researchers to obtain reliable and accurate results, which is particularly beneficial for sensitive analyses in industries like food, environment, and forensics.

46. 360Learning

360Learning offers a solution that helps companies take the dread out of compliance training. This video is designed to showcase the problems associated with ineffective training, emphasizing its impact on company reputation and potential for costly consequences.

Video Design - The video uses a simple and vibrant color palette, employing bold graphics, animated elements to capture the audience's attention. This clean and modern design, along with the use of emojis, makes it a good Awareness Video Example for the solution.

The video's visual style effectively communicates the objective of the video, which is to highlight the negative impact of traditional compliance training, using a fast-paced, impactful visual style. The use of bold graphics, simple animations, and a clear call to action creates an engaging tone, emphasizing the importance of a solution to these challenges.

47. Trane

Trane is a leading provider of HVAC systems and solutions, and this video is designed to showcase the Sintesis Excellent and XStream Excellent chiller lines.

Video Design - The video features a minimalist aesthetic, using a combination of 3D product renders and scenic imagery. The graphics are clean and modern, and the text overlay is used sparingly, creating a visually appealing Awareness Video.

The video effectively communicates the key features and benefits of the Trane Excellent chillers. The combination of 3D product renders and scenic imagery provides a visual representation of the product's performance, reliability and sustainability. The overall tone of the video is confident and professional, which reinforces the message that Trane is an innovator in the HVAC industry.

48. Dürr Dental

The new vistascan mini easy 2.0 not only features a pioneering design, but also boasts state-of-the-art technology. It works with the latest image plate technology and enables numerous new AI functions in conjunction with the vistascan IQ image plate. Combined with the superior image quality of the tried-and-tested PCS technology, it ensures that your practice is well equipped for the future.

This is a great example of an Awareness Video that effectively communicates the value proposition of a product. The video cleverly employs a minimalist design aesthetic, showcasing the sleek and modern design of the vistascan mini easy 2.0 against a clean, dark background. This allows the viewer to focus on the product's key features, such as the easy feed concept for sizes 0 and the latest image plate technology. The use of subtle animations, like the power button exploding to reveal internal components, effectively highlights the state-of-the-art technology within.

By combining a minimalist design with strategic animations, the video successfully conveys the message of innovation and superior image quality, positioning vistascan mini easy 2.0 as a cutting-edge solution for modern practices. This makes it a perfect startup Awareness Video as it quickly and effectively communicates the key benefits of the product. The use of motion graphics helps to keep the viewer engaged and makes the video more visually appealing.

49. HR Acuity

HR Acuity is a solution that aims to improve how employee relations issues are managed. The video is designed to illustrate the challenges companies face when dealing with employee issues.

Video Design - The video begins with a simple animation of human icons, each icon represents employees. The icons are displayed on a white background with a black line, and a simple line animation shows movement and flow. As the video progresses, the icons are displayed in red, green, blue and yellow. These colors are bold and vibrant, and they grab the attention of the viewer. This makes the video a good Awareness Video. The animation is simple and straightforward, which makes the video easy to understand.


The video uses animation and simple graphic elements to highlight the potential impact of employee relations issues on an organization, using cases of harassment, discrimination and lawsuits. The tone of the video is serious and informative, as the video focuses on real problems faced by companies. The use of color, animation, and the simple design elements effectively communicate the objective of the video.

50. Decred

Decred is a digital currency designed to be a secure and self-sustaining store of value. This video is designed to inform viewers about the Decred project and its unique features.

Video Design -
The video features a minimalist design with animated graphics and a dark blue color scheme. The animated graphics, which are abstract and geometric, represent the blockchain technology behind Decred. This style of design, with its simple, clean and modern aesthetic, is ideal for an Awareness Video.

The video effectively conveys the value proposition of Decred by using visuals and animations. The blockchain concept, consensus mechanism, treasury, and the concept of community ownership are all illustrated in a clear and engaging manner. The graphics are simple and well-designed. The video effectively uses animations to visually represent blockchain technology, demonstrating the Decred blockchain's strength and security. The video's dark background creates a sense of seriousness and sophistication, which is fitting for a cryptocurrency project. The video adopts a professional tone and delivers its message clearly and concisely.

51. Würth

The video showcases the WE-AGDT series, a line of compact SMT transformers designed for SiC Gate Driver applications. These transformers boast remarkably low interwinding capacitance, enhancing Common Mode Transient Immunity (CMTI) to exceed 100 kV/µs. Adhering to IEC62368-1 / IEC61558-2-16 safety standards and AEC-Q200 qualification, the series ensures reliability and performance. This is a good animated Awareness Video example.

The video's design style effectively highlights the product's key features and benefits. The use of 3D models and animations provides a clear and detailed view of the transformers and their construction. Technical specifications, such as interwinding capacitance and CMTI, are presented alongside visual representations, reinforcing the message and aiding comprehension. The video also emphasizes the series' compliance with safety standards and AEC-Q200 qualification, instilling confidence in potential customers.

In conclusion, the video's design style successfully conveys the technical intricacies and advantages of the WE-AGDT series. By combining 3D visuals, animations, and concise textual information, the video effectively educates viewers about the product's capabilities and suitability for SiC Gate Driver applications. This Awareness Video is a good explainer.

52. AvePoint

AvePoint provides Microsoft 365 solutions and services to help businesses succeed in their digital transformation. This video is designed to introduce the company and its solutions to a wider audience.

Video Design - This Awareness Video uses animated graphics with bright colors and a clean, modern style. The characters are simplistic yet engaging, depicting common office workers in a relatable and humorous way. The animation style is simple, using flat colors, simple shapes, and basic movements to drive home a message of simplicity and ease of use. The use of clean lines and bold colors helps create a visually appealing and memorable video.

The video uses a simple yet effective narrative, highlighting common workplace challenges like communication, information access, and collaboration. This is easily recognizable by anyone who works in an office setting, making the video relatable and easy to connect with. The video uses bright colors and cheerful animation to create a positive and upbeat tone, suggesting that AvePoint solutions can make information management easier and more efficient. The overall visual style of the video effectively communicates the message that AvePoint solutions can help streamline workflows and improve collaboration. The video emphasizes the benefits of using AvePoint, creating a positive impression on viewers and encouraging them to learn more about the company and its services.

53. Beckhoff

Beckhoff implements open automation systems based on PCs. The video is designed to showcase the diverse range of products and their applications.

Video Design - The video features a clean and simple design. The product images are shown on a solid, light grey background, which allows the audience to focus on the product. The use of clean graphics and a minimal design ensures the video is visually appealing. The video adopts a straightforward approach, utilizing minimal graphics and an uncluttered background to ensure the focus remains on the products. The consistent use of white text and a black background emphasizes the key features. This combination of elements creates an effective Awareness Video.

This clear, minimal visual style effectively communicates the benefits of Beckhoff automation solutions. The simplicity and clarity of the video make the products visually appealing and easy to understand. The clean, minimalist style creates a professional and trustworthy tone, reinforcing the message that Beckhoff is a reliable and innovative provider of automation solutions.

54. Beyon3D

Beyon3D is a multidisciplinary building technology company developing a robotic based system to revolutionize the construction market. The video is designed to raise awareness and explain the benefits of using Beyon3D's system.


Video Design - The video uses clean, simple and minimalist graphics to highlight Beyon3D's innovation. The use of clean white background and 3D animated objects creates an Awareness Video that feels modern, professional and futuristic, making the technology seem both revolutionary and reliable.

The video uses simple, but effective animated graphics to emphasize the company's solution. The use of 3D renderings and animated elements, combined with clear text that emphasizes speed, quality and reduced costs, allows viewers to quickly understand the value proposition. The animated process of a building being constructed, highlights the unique solution offered by Beyon3D, and the overall tone of the video is professional and optimistic, creating a sense of hope for the future of the construction industry.

55. AMF

AMF is a company specializing in clamping technology for manufacturing. The video is designed to demonstrate the benefits of their new system for clamping free-form parts, highlighting the flexibility, adaptability, and ease of use.

Video Design - This AMF Awareness Video uses high-quality 3D animations and clear graphics to highlight the different features and functionalities of the clamping system. The video is easy to follow and shows the step-by-step process of using the system with a simple visual style. Each component is presented in clear detail, allowing viewers to easily understand the features of the system and how it works.

The clean and straightforward visual style used in the video effectively communicates AMF's message. It demonstrates how the system can be used to efficiently clamp various types of free-form parts, highlighting the benefits of using AMF products for increased efficiency and ease of use in manufacturing. The tone of the video is professional and informative, aiming to build trust and confidence in the company and its products.

56. Invacare

Invacare is a company that makes medical equipment. This video is designed to promote the Invacare brand and its products.

Video Design - The video features a series of athletes, all of whom are considered the greatest of all time. The athletes are depicted in a minimal design style, with only their silhouettes visible. The simple, clean, aesthetic is a good Awareness Video, as it emphasizes the key features of the athletes, such as their speed and agility.

The minimalist design style of the video, along with the use of iconic athletes, helps communicate the brand's values of innovation and excellence. The video uses a combination of animation and text to create a compelling narrative that connects with the viewers, and ultimately, the message conveys that the Invacare brand is synonymous with achieving the greatest levels of success.

57. Rubrik

Rubrik is a data security company that provides solutions for data protection. The video is designed to introduce their Zero Trust Data Security product.

Video Design - The video features a combination of animation, graphics and text, using simple flat color designs. The visual style is simple, clean, and engaging, making it a good Awareness Video for any type of audience. This style is further enhanced by the use of bold, contrasting colors that emphasize important information and data security concerns.

The animation style of the video effectively highlights the need for Zero Trust Data Security. The visual design drives the video goal by using graphics, animations, and text to help communicate the benefits of using Rubrik's Zero Trust Data Security product. The video uses a calm and straightforward tone, making the message accessible and relatable. This video effectively uses design elements and animation to communicate a serious topic, data security, with a simple and engaging style.

58. Breton

Breton is a company that manufactures machines for the ceramic tile and slab industry. This video is designed to demonstrate the capabilities of the Ghibli dry squaring and rectifying line, highlighting its high removal capacity and accurate laser tool measurements.

Video Design - The video utilizes a combination of 3D animated visuals and text overlays to highlight the key features of the Ghibli. The animation is clean, and high-quality, providing a clear and engaging demonstration of the machine in operation. The use of red and white color scheme combined with sleek, modern visuals conveys a sense of precision and innovation, highlighting the effectiveness of the Ghibli for ceramic tile and slab manufacturers. This video style can be categorized as an Awareness Video because it focuses on showcasing the capabilities and advantages of the Ghibli line, without going into too much technical detail. The video engages the viewer with a visually appealing presentation of the machine's capabilities, capturing the attention of potential customers and increasing awareness of the Ghibli line's features and benefits.

The visually driven approach of the video helps to communicate the objective of showcasing the capabilities of the Ghibli. The use of high-quality animations and text overlays effectively conveys the high removal capacity, fine waste powder, and accurate laser measurements that are achieved with the Ghibli line. The overall tone of the video is professional and informative, creating a positive impression of the company and the quality of its products. The seamless integration of visual elements, such as close-up views of the machine and animated depictions of its operation, engages the audience and effectively communicates the product's value proposition.

59. Supermicro

Supermicro provides high-performance blade servers for data centers, and this video is designed to help potential customers understand their unique needs and how Supermicro can solve them.

Video Design - This Awareness Video utilizes a dynamic animation style. It combines high-resolution renderings of the SuperBlade system with fast-paced transitions and close-ups on components. This approach helps to create a visually engaging experience that quickly showcases the power and density of the SuperBlade.

Supermicro uses a modern, clean, and sophisticated visual style to highlight the power and efficiency of the SuperBlade system. They focus on technical details and clear visuals, which effectively communicate the system's key features and capabilities. The video's narrative uses concise language, emphasizing terms like efficiency, density, and performance, to further emphasize these aspects. The video has a professional tone that appeals to a business audience, such as IT professionals and data center managers. The overall visual design of the video aligns with the technical nature of the SuperBlade system, conveying its high-performance and cutting-edge nature.

60. Quuu Animated Awareness Video

This Quuu Awareness Video showcases the art of effortless social media management. Captivating from the start, its 2D animation and vibrant color palette draw the viewer into Quuu's intuitive interface. It demonstrates how Quuu's handpicked content suggestions and automated scheduling can transform a brand’s social presence.

The video excels in conveying the core message of time-saving efficiency, allowing users to focus on authentic engagement. Quuu elevates user experience through a seamless blend of informative visuals and dynamic motion graphics. A must-watch for anyone seeking to enhance their social media strategy.

61. Boston Scientific Informative Awareness Video

ControlRad's Awareness Video brilliantly portrays the problem of radiation exposure in cath labs. The animated visuals clearly depict the technology and the REDEFINE trial results, emphasizing significant dose reduction for staff and patients.

With impactful visuals and a concise narrative, this video compellingly communicates the benefits of ControlRad Select, making it an exceptional example of an effective Awareness Video.

62. Seagull 2D Awareness Video - Build brand awareness subtly

Navigating the intricacies of business is demanding, but BarTender simplifies labeling by providing a comprehensive solution for all your needs. This dynamic Awareness Video showcases BarTender by Seagull Scientific as the ultimate tool for creating, automating, and managing labels efficiently. With an intuitive interface and intelligent templates, design becomes a breeze.

The animation cleverly illustrates how BarTender seamlessly integrates into various workflows, ensuring centralized control and enhanced security. Whether you're a micro-business or a global enterprise, BarTender's three editions cater to all scales. Embrace efficiency and explore its features with a free edition today.

63. Sugar Market Creative Awareness Video - Build brand awareness implicitly

SugarCRM's Awareness Video delivers a compelling message about the importance of unified data and intelligent customer interactions. The video's clean and modern design aesthetic, along with its use of vibrant colors, creates a visually appealing experience that resonates with modern businesses. By showcasing the platform's ability to provide valuable insights across the customer journey, SugarCRM demonstrates its commitment to fostering strong customer relationships.

This dynamic explainer video effectively highlights the benefits of automated lead conversion and real-time alerts, demonstrating how SugarCRM empowers teams to react quickly to customer needs. The video's fast pace and engaging visualizations keep viewers captivated, while the clear and concise messaging leaves a lasting impression of SugarCRM's commitment to customer success.

64. GE Additive 3D Awareness Video

This Awareness video by GE Additive offers a captivating look into the world of DMLM. The video's visual storytelling is exceptional, effortlessly guiding viewers through the entire process, from CAD file to finished part, with sleek 3D animations and insightful close-ups.

The video transcends a mere product demo, showcasing the artistry and precision of additive manufacturing. The combination of high-quality visuals, impactful sound design, and a clear message elevates this video to a benchmark for product demonstrations.

65. State Street Visual Awareness Video - Build brand awareness subtly

State Street's Venturi is a revolutionary peer-to-peer financing platform that aims to empower cash investors and borrowers. This video is designed to promote Venturi, highlighting its key features and benefits.

Video Design - The video incorporates a clean, modern, and minimalist visual style with simple, geometric shapes, and vibrant color schemes. These design choices create an engaging Awareness Video, visually representing the platform's ease of use and transparency. The use of animated lines, shapes, and text creates a modern aesthetic that aligns with the technology-driven nature of Venturi. The use of minimalist and stylized graphics, instead of real-life footage, helps emphasize the core features and benefits of the platform.

The video's visuals effectively communicate the idea of a streamlined and transparent platform. The absence of traditional financial jargon and the focus on user-centric benefits create a positive and engaging tone. The video's clear and concise presentation emphasizes the Value Proposition of Venturi, highlighting the platform's potential to provide a more efficient and accessible marketplace for investors and borrowers.

66. NICE Simple Awareness Video

This video is designed to show how NICE Performance Management can improve employee performance.

Video Design - The video has a minimalistic, simplistic design and uses bright colors and geometric shapes. This simple design helps keep the focus on the video content. The video also uses a humorous style, using simple animations and animated characters, while depicting a relatable scenario. These design elements make this a good Awareness Video.

The visual style is engaging. The colors and graphics are appealing and the cartoon figures and simple animations help to communicate the subject matter in an informal and engaging way. The video emphasizes the value and benefit that NICE Performance Management brings to organizations and employees. The tone of the video is playful, humorous, and educational, making it more memorable and enjoyable for viewers.

67. Herman Miller Minimal Awareness Video

Herman Miller introduces a new gaming chair, designed to redefine gaming chairs with science-backed ergonomics. This chair combines decades of research and design, resulting in a high-quality, performance-driven product.

Video Design -
This Awareness Video showcases the sleek design and functionality of the chair. The visuals are professional and clean, utilizing product close-ups, minimalist lighting, and strategically placed product shots. The minimalist setting highlights the product's key features and enhances the focus on the chair's design and functionality.

The video minimalist visual style effectively communicates the benefits of the Herman Miller chair, with its innovative features and high-quality materials designed for prolonged use. The video conveys a sleek, modern, and professional tone, appealing to gamers who appreciate quality, style, and comfort.

68. BD

BD is a global medical technology company that provides diagnostic and therapeutic solutions for healthcare. This video is designed to explain the value proposition of the BD COR system.

Video Design - This Awareness Video uses a sleek, modern design, featuring a blue and white color scheme and simplistic white graphics on a dark background. The graphics are clean, clear, and easily understood, emphasizing the efficiency and accuracy of the BD COR system. The animation is smooth and engaging, using transitions and graphic changes to highlight different key features of the system.

The video emphasizes the need for efficient and accurate diagnostics in a shifting healthcare landscape, particularly concerning tighter budgets and higher testing volumes. The design and content work cohesively to showcase the BD COR system as a solution that can help healthcare professionals improve efficiency and reduce costs, driving the viewer toward further information and investigation. The tone of the video is professional, informative, and confident, suggesting that BD is a reliable partner for healthcare organizations.

69. VISA

VISA Faster Payments Gateway is a single connection to faster payment networks. The video is designed to highlight the benefits of using this platform.

Video Design - The video uses a simple, clean design with bright colors to grab attention. The graphics are modern and easy to understand, with a focus on visual storytelling. The video uses animation and icons to illustrate the concept of faster payments. It is a good Awareness Video because it is concise and easy to follow.

The video effectively communicates the goal of using VISA Faster Payments Gateway. It shows the ease of sending and receiving payments through a single connection to faster payment networks. The blue and yellow color scheme is consistent throughout the video and creates a sense of professionalism and trustworthiness. The tone of the video is positive and upbeat, which helps to convey the message that using this platform can make money movement easier and faster.

70. Enable 3D Animated Awareness Video

Enable is a collaboration platform designed to maximize deal performance, improve financial transparency, and drive operational efficiency. This platform is a game-changer, offering a streamlined approach to managing deals and rebates.

Video Design - The video uses a creative and engaging animation style to illustrate the concept of Enable and its capabilities. The animation features a simple stick figure character navigating a whimsical Rube Goldberg-like machine, visually representing the process of managing deals and rebates. The video employs vibrant colors and clean graphics to make the information visually appealing and easily understandable.

This Digital Video Content is a great example of how animation can be used to simplify complex processes. The whimsical setting highlights the ease and efficiency that Enable brings to deal management. The upbeat music and the positive tone of the video reinforce the benefits of using Enable, creating a positive impression for potential customers.

71. Moogsoft

Moogsoft is an AI-powered solution that helps IT operators manage IT issues. This digital video content is designed to show how Moogsoft can help you with these problems.

Digital Video Content uses a simple, minimalist style to create an awareness video. The graphics are colorful and easy to understand, making it a good awareness video for IT operators.

Video Design - The video uses a relatable scenario with a frustrated IT operator who is trying to meditate in peace, only to be interrupted by an endless barrage of alerts. A cow robot appears as a helpful companion, representing Moogsoft and its ability to help the IT operator. This approach appeals to the target audience and highlights the importance of Moogsoft in a lighthearted way. The video utilizes a friendly and humorous tone to convey the message and make it engaging. It presents a relatable scenario that IT operators can understand, which helps them connect with the solution and understand its benefits.

72. Google

Google Cloud services and products run on a globally distributed computing system, made up of many machines and data centers. This video explains how Google's network seamlessly hands off web traffic at scale to keep services running.

Video Design - The visual design features simple, bright, and bold graphics that depict networking and data centers. Color is intentional and consistent with Google's branding, making it an effective Digital Video Content. The video uses animations and transitions to make the flow of the content very engaging.

The video effectively communicates the scale and complexity of Google's global network using simple animations. The visual style is clear and concise, allowing the viewer to quickly grasp the concepts being presented. The tone is educational and informative, making the subject matter engaging for the target audience.

73. ChannelAdvisor

ChannelAdvisor Commerce Network is an interactive portal designed to connect sellers and marketplaces.

Video Design - The video uses simple graphics and animation, with the use of bright colors and a clean, minimalist design, to make the video visually engaging. This is a very effective approach for Awareness Videos. The use of animated icons, like the floating store fronts, makes the video less tedious and keeps viewers engaged, as it highlights the key features of the product.

The video's design effectively communicates the objective of connecting sellers and marketplaces. It achieves this by using a simple and easy-to-understand visual language. A neutral tone is used, so that it does not sound biased. This approach, along with the use of simple graphics and animation makes it a great choice for an Awareness Video.

74. Trane

This video showcases the next evolution of the Trane Sintesis Excellent air-cooled chiller and XStream Excellent water-cooled chiller lines. Built on proven designs and performance, the Trane Excellent family of chillers features the latest innovations designed and tested in world-class factories and laboratories. This is a great example of an Awareness Video.

The video highlights the key features of the new chillers, such as efficiency, outstanding performance, superior reliability, and a clear path to sustainable electrified HVAC systems. The use of sleek visuals and motion graphics effectively demonstrates the advanced technology and capabilities of the products. This video also serves as a Feature Awareness Video.

The video's design style effectively communicates the message of innovation and excellence, showcasing how Trane is leading the way in sustainable and high-performance HVAC solutions. The awareness generated by this video, particularly through its use of motion graphics, helps to solidify Trane's position as a leader in the HVAC industry.

75. BIOTRONIK

This video effectively serves as an Awareness Video, offering a detailed look at the AlCath Force GoldTip Irrigated Contact Force ablation catheter, a crucial tool in cardiac ablation procedures. It also showcases the Qubic Force, Qubic RF generator, and Qiona Irrigation Pump, all essential parts of the BIOTRONIK system used in these procedures. By highlighting the product's features and benefits, the video aims to educate and inform medical professionals.

The video employs a clean, minimalist, and modern design style, effectively putting the spotlight on the product's features. Using a black background ensures that the focus remains solely on the catheter and its components, which are presented through realistic and detailed motion graphics. The animation flows smoothly, providing a clear understanding of the catheter's mechanism and its interaction with heart tissue. Annotations and labels are strategically placed to explain key features, such as the irrigation ports and the precision-cut windows on the rigid steel tube.

Overall, the video's design style is perfectly suited for its purpose as a product Awareness Video. It successfully communicates the product's features and benefits in a clear and concise manner, making it a valuable resource for medical professionals seeking more information about the AlCath Force GoldTip Irrigated Contact Force ablation catheter and the BIOTRONIK setup.

76. Datacom

Datacom is a cloud solution provider that helps organizations navigate the challenges of digital transformation. This video is designed to highlight the benefits of using Datacom's Container Service for developers.

Video Design - This Awareness Video uses a combination of 3D isometric graphics and a dynamic blue color palette to showcase the features and benefits of Datacom's Container Service. The visual design of the video is simple and clean, emphasizing the company's commitment to providing secure cloud environments. The video utilizes a fast-paced animation style to communicate the efficiency and agility of Datacom's service.

The use of the rubik's cube as a visual metaphor emphasizes the ability of developers to quickly deploy and manage business applications in a modern cloud environment. The video emphasizes Datacom's Container Service as a solution to the common challenges faced by developers, such as legacy applications, cloud lock-in, and the need for multiple test and production environments. The video effectively uses visual storytelling to demonstrate how Datacom can help developers overcome these obstacles. The video's optimistic tone highlights the advantages of using the service. The fast-paced, bright visuals underscore the speed and ease of use of Datacom's container service. The overall design is concise and engaging, effectively communicating the value proposition of Datacom's Container Service.

77. Nalco Water

This video is designed to raise awareness of the new software release and how it impacts the performance of Schunk's gripping solution.


Video Design - The video uses a minimalist and engaging design, with a clear white background, highlighting the robotic arm and its gripping capabilities. The animation features a dumbbell, representing the weight or load that can be handled by the robot, and a stack of discs to show the increase in the gripping power. The bright colors and simple visual elements work well to make this an Awareness Video.


The video uses simple animation and graphic elements to emphasize the increase in gripping strength through the use of the new software release. The use of a robot arm and dumbbell reinforces the application of the technology in automation and manufacturing. The overall tone of the video is professional, informative, and engaging, showcasing the benefits of the software upgrade. The animation seamlessly demonstrates the increased power of the robotic arm, making the technology easy to understand for a wide audience.

78. ABB

ABB robotics ecosystem program is introduced in this video, making ABB robots easier to use. The video is designed to showcase the latest advancements in ABB robotics, emphasizing their ease of use with plug-and-play accessories.

Video Design - This Awareness Video utilizes a clean and minimalistic design, focusing on showcasing the robots in action. The 3D graphics are well-rendered, creating a realistic feel for the presentation. The video employs a clean white background, allowing the robots to be the center of attention. A series of animated robotic arms are displayed against a white background, highlighting their versatility and highlighting the use of plug-and-play accessories.

The visual design of this video effectively communicates the objective of highlighting the ease of use of ABB robots. This is achieved through the seamless integration of plug-and-play accessories and intuitive operation. The video's tone is confident and informative, making it accessible to a wide audience. The seamless transitions between different applications and the use of simple language further enhance the clarity and comprehensibility of the video.

79. Agilent

Agilent showcases its advanced gas chromatography (gc) and gas chromatography/mass spectrometry (gc/ms) systems, highlighting the significance of inert flow paths in analytical chemistry. the video emphasizes the critical role of maintaining sample integrity and preventing unwanted interactions between analytes and the system's surfaces. this Awareness Video effectively communicates the importance of agilent's inert gc parts in ensuring accurate and reliable analytical results.

The video employs a clean and minimalist design style, effectively conveying the precision and sophistication of agilent's inert gc parts. the use of close-up shots and 3d animations allows viewers to appreciate the intricate details of components such as ultra inert liners, ultra inert gold seals, and ultimetal plus inert flow path split/splitless inlets. this feature Awareness Video sample showcases the advanced technology and design of agilent's gc and gc/ms systems, enhancing the viewer's understanding of their capabilities.

The color scheme is predominantly white and gray, with strategic use of vibrant colors to draw attention to key features and benefits. clear and concise text overlays provide additional information, reinforcing the message of enhanced analyte delivery and peak shapes. the video effectively utilizes motion graphics and visuals to create an engaging and informative experience for the audience, emphasizing the value proposition of agilent's inert gc parts for analytical chemists and researchers.

80. Gridsmart

This Awareness Video focuses on showcasing a solution for protecting vulnerable road users, addressing the limitations of existing detection systems. It introduces Gridsmart Protect, emphasizing its ability to enhance safety for pedestrians, cyclists, and individuals with disabilities.

The video's design style effectively complements its purpose as an explainer. The use of bold typography and contrasting colors, particularly the black background and yellow elements, creates a visually striking and attention-grabbing aesthetic. The animation style is clean and modern, with smooth transitions and clear visuals that effectively convey the message. The isometric perspective in the street scene illustration provides a comprehensive view of the environment, allowing viewers to easily understand the context and application of Gridsmart Protect.

By combining informative visuals with concise messaging, the product Awareness Video Sample successfully highlights the key features and benefits of GRIDSMART Protect. The animation style and design choices work together to create a compelling and engaging experience for viewers, effectively demonstrating the product's value proposition and leaving a lasting impression.

81. Beyon3D

Beyon3d is a multidisciplinary building technology company developing an innovative digital manufacturing system to disrupt the multi-billion dollar construction market. This robotic based system uses industrial robotic arms along with custom-made software tools and hardware. The design style of the Awareness Video effectively showcases Beyon3d's innovative digital manufacturing system using sleek 3d animations.

The visuals highlight the efficiency and precision of the robotic based system, emphasizing its potential to revolutionize the construction industry with unprecedented production speeds while reducing production costs. The minimalist aesthetic and clear visuals create a compelling explainer video that effectively communicates the company's mission and the value proposition of their cutting-edge technology. This serves as an excellent SaaS Awareness Video Sample.

This Awareness Video explains the company's mission and value proposition. The video uses sleek 3d animations to showcase the efficiency and precision of the robotic system. The video is an effective way to communicate the company's message to a wider audience.

82. Diemme Filtration

Diemme Filtration creates filtration solutions for industrial applications. This video is designed to introduce the new AUTOMAT 3D side beam filter press.

Video Design - The video uses clean, crisp 3D animation to highlight the design of the filter press. The focus is on the machinery and the key parts, filtering cloth, are highlighted in detail, making it an effective Awareness Video for industrial and manufacturing audiences.

The video uses minimalist graphics and a plain black background to focus on the product itself. This creates a professional and high-quality look and feel. The simple animation and the slow pace allow viewers to easily understand the complex process of filtration. The clear, concise text overlays further enhance the clarity of the video and contribute to its overall effectiveness. The video's subtle and informative tone ensures that the audience is not overwhelmed but engaged.

83. Expleo

Expleo has developed a cyber resilience testing platform for the mobility sector. The video is designed to introduce this product and its functionality to the audience.

Video Design - The video uses bright colors and clean lines, typical of a tech company video. It also features 3D animation, which is a great way to engage viewers. The ExpleoSmeeta Briefcase is highlighted prominently throughout the video. It makes use of animation and graphical elements to create a visually appealing Awareness Video to explain the product and its uses.

The video aesthetic uses bold colors and clean lines to communicate its objective. The tone is optimistic, highlighting the strength and reliability of the cyber resilience platform. This approach ensures that the viewer is engaged, intrigued, and motivated to explore further.

84. DermaConcepts

DermaConcepts is a skincare company that aims to offer its clients advanced skincare solutions. This video is designed to introduce their newest product, the revolutionary Focus Care Skin Tech+ Electro-Sonic DF Mobile.

Video Design - The video uses white space as the background to highlight the DermaConcepts product and its features. The design style of the video uses 3D animation to showcase the product and its key features. It uses close-up shots and smooth transitions to create a sophisticated and elegant aesthetic. The clean white background further emphasizes the product and gives it a modern look. The use of text overlays with an appealing font style and a minimalist approach makes this an effective Awareness Video.

The video successfully combines a sophisticated visual style with a clear and concise message about the DermaConcepts product and its benefits. This approach helps viewers understand the value proposition of the product and its features. The use of close-up shots and high-quality 3D animation creates an engaging viewing experience that subtly highlights the quality and effectiveness of DermaConcepts products. The overall tone of the video is professional, informative, and aspirational, which aligns perfectly with the brand's focus on delivering high-quality skincare solutions.

85. Freshdesk

Freshdesk is a customer support and service platform. This video is designed to introduce the audience to post-call transcripts, a feature that helps to improve call quality and efficiency.

Video Design - The video design is vibrant and modern, featuring a combination of geometric shapes, bright colors, and a dark blue background. The use of neon colors and bold lines creates a sense of energy and excitement, making the video engaging and memorable. These stylistic choices make it a compelling Awareness Video that effectively highlights the main product feature.

The video design helps communicate the objective of the video, which is to demonstrate the value and benefit of post-call transcripts for customer support managers. The energetic and playful style creates a positive and approachable tone that appeals to the target audience. The use of animated graphics and simple, easily understandable narration further enhances the video's clarity and effectiveness, resulting in a memorable Awareness Video that effectively highlights the main product feature.

86. Wiget Media

Wiget Media is a marketplace for online advertising inventory. This video is designed to introduce the company and its services to potential clients.

Video Design - The video has a clean, minimalist design. It features a vibrant color palette, with a focus on purple and blue hues, this is aligned with the company's brand colours, which also shows that the video is a good Awareness Video. The video employs simple, but effective visual elements, including icons and animated graphics to illustrate the benefits of using Wiget Media.

The video is engaging because it has a fast pace, and a modern style which keeps the viewer interested in the content. The animations are clear and easy to follow, which makes the video very effective for communicating complex information about the platform. The tone of the video is professional, but also welcoming and inviting, which is appealing to potential clients. The visual design is crucial because it helps the video communicate the overall idea of Wiget Media's platform, which is to make online advertising more efficient and successful. The video's design reinforces Wiget Media's brand identity by using its signature color scheme.

87. PepsiCo

PepsiCo is working to make packaging one hundred percent recyclable, compostable, or biodegradable by 2025. This video is designed to explain what compostable packaging is, how it is composted, and why it is good for the environment.

Video Design - The video uses an animated cartoon style with simple, bright colors and a friendly tone. This helps make the video more approachable and engaging for the audience. The video also uses a number of visuals to help explain the different types of packaging and the process of composting. The video uses icons, shapes, and simple animated characters to convey the information. These elements all help to create an Awareness Video that is easily digestible and memorable.

The simple and engaging animated style of the video helps to clearly communicate the key messages. The video starts with an overview of the different types of packaging and then moves on to explain the benefits of compostable packaging. The video then goes on to provide a simple but thorough explanation of the composting process, ending with a positive message about the environmental benefits. This approach makes the video engaging and helps to educate the audience about the importance of compostable packaging.

88. GoCardless

GoCardless is a company that helps businesses collect payments. The video is designed to introduce the company's new fraud prevention solution, GoCardless Protect+.

Video Design - This is an Awareness Video that uses abstract imagery to build a narrative around the core concept of GoCardless Protect+. The video features imagery of rain, water, and clouds, all of which are used to symbolize fraud. The use of minimalist visual design and high-quality graphics further amplifies the messaging. The video uses these graphics to deliver the message in a compelling way. The minimalist and high-quality graphics give the video a sophisticated and modern aesthetic, making it an effective Awareness Video.

The visual style of the video effectively communicates the objective of the video. By using the imagery of rain and clouds to symbolize fraud, the video is able to effectively communicate the threat that fraud poses to businesses. The video's tone is serious but also reassuring, suggesting that GoCardless Protect+ can help businesses protect themselves from fraud. The simplicity and clarity of the video's design help to make the video engaging and easy to understand. This helps to drive the video goal of introducing GoCardless Protect+ and its benefits.

89. Marvell

Marvell produces solutions for the enterprise storage market. The video is designed to generate awareness for their NVMe-oF SSD Converter Controller.

Video Design - This Awareness Video focuses on minimal graphics and simplistic design, showcasing a line art style, including a simple house floating in the air. The animation style of the graphics makes this a good Awareness Video. The color palette is bright and refreshing.

The video is concise and to the point, and the graphics are clear and easy to understand. The minimal design style is both modern and elegant, and the use of animation helps to keep viewers engaged. This approach effectively conveys the purpose of Marvell's products. The video promotes a positive tone, emphasizing the value of their products in today's modern data centers.

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How to plan and optimize Awareness Videos?

Know Your Audience: "If you're not thinking segments, you're not thinking." - Alistair Croll. Advids used this insight for a healthcare client targeting senior citizens. We conducted thorough audience research to understand their specific needs and preferences, resulting in a video that resonated deeply and drove a 25% increase in appointment bookings.

Actionable: Tailor messaging to resonate with specific target demographics.

Build Brand Authenticity: "The brand is not what you say it is. It's what they say it is." - Marty Neumeier. Advids helped a sustainable fashion brand communicate its values through a video showcasing their ethical production process. This resulted in a 30% increase in social media engagement and a 15% lift in sales.

Actionable: Communicate brand values authentically to build trust.

Focus on Emotional Connection: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou. Advids used this principle for a non-profit organization seeking donations for disaster relief. We created a video that evoked empathy and compassion, resulting in a 50% increase in donations compared to previous campaigns.

Actionable: Evoke emotions to create lasting impact and drive action.

Prioritize Clarity and Simplicity: "Good design is as little design as possible." - Dieter Rams. Advids applied this philosophy for a tech startup explaining a complex software solution. We used clear visuals and concise language to make the information easily digestible, resulting in a 20% increase in website traffic and a 10% boost in lead generation.

Actionable: Simplify complex information for better audience comprehension.

Embrace Creativity and Innovation: "Creativity is just connecting things." - Steve Jobs. Advids helped a food and beverage company launch a new product with a visually stunning video that incorporated stop-motion animation and vibrant colors. This resulted in a 35% increase in brand awareness and a 20% rise in product sales.

Actionable: Experiment with creative techniques to capture attention.

Why Advids for Awareness Video?

At Advids, we specialize in crafting compelling Awareness Videos that elevate your brand and drive impactful results. Our unique blend of creative storytelling, cutting-edge technology, and a proven track record ensures your message resonates with your target audience. With over 12 years of experience and more than 3400 successful projects, we've honed our expertise to deliver exceptional animated experiences.

Unlocking the Power of Awareness Video:

Customized Solutions: From explainer videos to character animations, we tailor each Awareness Video to perfectly align with your brand, style, and target audience.
Creative Storytelling: Our skilled team of animators and storytellers craft captivating narratives that engage viewers and leave a lasting impression.
Cutting-Edge Technology: We leverage the latest animation software and techniques to ensure your Awareness Videos are visually stunning and impactful.

Trusted by Industry Leaders:

12+ Years of Proven Success: We've partnered with over 3400 clients, demonstrating our deep understanding of what makes Awareness Video truly effective.
Industry Recognition: Trusted by brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer, we bring stories to life through compelling animation.
Client Satisfaction Guaranteed: Over 109 five-star Google reviews reflect our dedication to excellence, creativity, and unwavering commitment to client satisfaction.

A Collaborative Partnership for Success:

Collaborative Process: We work closely with you throughout the entire process, from concept to completion, ensuring your vision is realized in the final animation.
Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create impactful Awareness Videos.
Proven Results: We've produced between 185 and 470 successful Awareness Video projects, showcasing our ability to deliver measurable results.


Ready to unlock the potential of Awareness Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Awareness Video?

An Awareness Video is a type of video marketing that aims to increase brand visibility, educate potential customers, and generate interest in your products or services. It's a compelling way to introduce your brand to a wider audience and leave a lasting impression. Awareness Videos are designed to build brand awareness, shape perceptions, and establish an Emotional Connection with viewers. Unlike videos focused on immediate sales, they prioritize long-term brand building.

Awareness Videos can be used for a variety of purposes, such as:

What do top Awareness Videos have in common?

To create Compelling Video Content that resonates with your audience and drives results, consider these key elements:

What makes Awareness Video effective?

Exceptional Awareness Videos are driven by a clear understanding of the target audience and their needs. They aim to Captivate Viewers with compelling storytelling, engaging visuals, and a clear call to action.

A crucial step to creating engaging Awareness Videos is to Craft a Narrative that resonates with the audience's emotions, aspirations, or challenges. This could involve showcasing a customer overcoming a problem with your product, a humorous take on a common industry issue, or an inspiring brand journey.

Methods for ensuring effectiveness include using high-quality visuals to bring your story to life, incorporating motion graphics, cinematic shots, or even data visualization to make your video dynamic and memorable. Music and sound design also play a crucial role in enhancing the emotional impact of your video.

How long should your Awareness Video be?

Strategic Awareness Videos are designed to capture attention and convey a message effectively within a limited timeframe. The ideal length depends on the complexity of your message, the target audience, and the platform where you're sharing it.

A common approach to determining video length is to consider the attention span of your target audience and the platform where you're sharing it. For example, a short, attention-grabbing video might be ideal for social media, while a longer, more in-depth video could be suitable for your website or a dedicated landing page.

How to create Awareness Videos?

Creating effective Awareness Videos involves a strategic process that combines creative storytelling, engaging visuals, and a clear call to action.

The creation process involves understanding your target audience, crafting a compelling narrative, and selecting the right visual style to bring your message to life.

Methods for achieving success include using high-quality visuals, incorporating motion graphics, cinematic shots, or even data visualization to make your video dynamic and memorable. Music and sound design also play a crucial role in enhancing the emotional impact of your video.

Spread Your Launch Video Far and Wide

• Website: Embedding your video prominently on your homepage maximizes visibility, capturing the attention of visitors as soon as they land on your site. Feature it on relevant Landing Pages to provide context and reinforce your message to a targeted audience.
• Blog: Integrate the video into blog posts that explore themes related to the video's content. This provides deeper context, enhances engagement, and offers a richer content experience for your readers.

Amplifying Reach Through Sharing:

• Social Media: Leverage platforms like Facebook, Instagram, Twitter, and LinkedIn to share your video with a wider audience. Tailor your approach to each platform. For example, use short, attention-grabbing teasers on Instagram and longer, more in-depth discussions on LinkedIn.
• Email Marketing: Include the video in your email newsletters, particularly those targeting subscribers who have shown interest in related topics. A compelling thumbnail and subject line can significantly increase click-through rates.

Maximizing Visibility and Discoverability:

• Search Engine Optimization (SEO): Optimize your video title, description, and tags with relevant keywords to improve its ranking in search results on platforms like YouTube and Google. This increases the chances of your video being discovered organically.
• Paid Advertising: Consider running targeted ads on platforms like Google Ads and social media channels. This allows you to reach a wider audience based on demographics, interests, and online behavior, ensuring your video is seen by those most likely to be interested.

Unlocking Video Success: Measuring Your Launch Impact

Understanding Audience Engagement:

• Video Views: While the total number of views provides a basic understanding of reach, it's important to delve deeper. Analyze the average view duration to gauge how captivating your content is. A high view count with low watch time suggests viewers are losing interest quickly.
• Social Media Engagement: Track likes, shares, comments, and saves on social media platforms. These interactions reflect audience resonance and the shareability of your video. High engagement indicates that your video is sparking conversations and being actively shared within your target audience.

• Website Traffic: Monitor the number of visitors to your website referred from the video. Analyze which pages they visit after watching the video to understand their interests and journey through your site. This data can inform website optimization and content strategy.
• Lead Generation: Track how many leads are generated through calls to action within the video or on its landing page. This metric directly correlates video engagement with potential customer acquisition. A high Lead Generation rate indicates that your video is effectively driving interest in your offerings.
• Sales Growth: While it can be challenging to directly attribute sales to a single video, analyze if there's a noticeable increase in sales after launching your Awareness Video campaign. Look for correlations between video views, website traffic, and sales conversions to assess the video's overall impact on revenue.

Crafting Compelling Video Narratives

The narrative you choose for your Awareness Video is crucial for captivating your audience and effectively conveying your message. Here are some compelling narrative approaches:

• Storytelling: Weave a captivating story around your brand, product, or service. This approach humanizes your brand, making it relatable and memorable. For example, a video could tell the story of how your company was founded to solve a specific problem.
• Educational: Provide valuable information and insights to your audience. This positions your brand as a thought leader and builds trust with viewers seeking knowledge. A software company might create a video explaining the benefits of cloud-based solutions.
• Testimonial: Feature authentic customer testimonials to build credibility and trust. Hearing real experiences can be incredibly persuasive for potential customers. A skincare brand could showcase customers sharing their positive experiences with a new product.
• Humorous: Inject humor into your video to make it memorable and shareable. Humor can be a powerful tool for connecting with audiences and making your brand more approachable. A food delivery service might create a funny video about the struggles of cooking at home.

When selecting a narrative, consider your target audience, brand personality, and campaign goals to ensure the chosen approach resonates and achieves your desired outcomes.

Crafting Hooks That Grab Attention

In the crowded digital landscape, capturing your audience's attention within the first few seconds is paramount. A compelling hook is essential to pique their interest and keep them engaged. Here are some effective techniques:

• Start with a Question: Pose a thought-provoking question that resonates with your target audience's pain points or aspirations. This immediately engages their curiosity and encourages them to seek answers within your video. For example, a video about productivity software could start with the question, Are you tired of feeling overwhelmed by your to-do list?
• Use a Strong Visual: Begin with a striking image or animation that visually captivates viewers. This could be a surprising statistic, a relatable scenario, or a visually stunning representation of your product's benefits. A video about sustainable fashion could open with a powerful image of ocean pollution caused by textile waste.
• Introduce a Problem: Highlight a common pain point that your target audience faces. By acknowledging their challenges, you establish empathy and position your brand as a potential solution provider. A video about a project management tool could start by depicting the chaos of a disorganized team.
• Show a Surprising Statistic: Share a startling or unexpected statistic related to your industry or product. This immediately grabs attention and positions your brand as a source of valuable insights. A video about cybersecurity could open with a statistic about the rising number of data breaches.

Remember, the hook is your first and perhaps only opportunity to make a strong impression. Make it count!

Crafting B2B Awareness Videos That Convert

Crafting an Awareness Video for a B2B audience requires a nuanced understanding of their priorities and decision-making processes. B2B buyers are typically looking for solutions that can improve efficiency, increase revenue, or solve specific business challenges. Here are key considerations:

• Clearly articulate the tangible benefits your product or service offers to businesses.
• Quantify your Value Proposition whenever possible, using data and case studies to demonstrate ROI. For example, instead of simply saying our software saves time, quantify the time savings with a statement like our software reduces project completion time by 20%.

• Employ high-quality visuals, sleek animations, and a polished aesthetic to convey credibility and professionalism.
• Avoid overly casual or gimmicky visuals that might not resonate with a B2B audience.

• B2B audiences often have limited time and appreciate concise messaging.
• Get to the point quickly, Highlighting Key Features and Benefits without unnecessary fluff.
• Respect their time by delivering your message efficiently.

• Encourage viewers to take the next step in their buyer journey, such as visiting your website, downloading a white paper, or requesting a demo.
• Make it easy for them to engage further with your brand and explore your offerings in more detail.

By tailoring your Awareness Video to the specific needs and preferences of a B2B audience, you can effectively engage decision-makers and drive meaningful business outcomes.

Turn Awareness into Sales

While an Awareness Video's primary goal is to build brand awareness, it can also be a powerful tool for driving sales. By strategically incorporating sales-focused elements, you can guide viewers further down the sales funnel. Here's how:

• Showcase Value and Benefits: Clearly articulate how your product or service solves customer pain points and delivers tangible benefits. Use visuals, testimonials, and data to support your claims and make a compelling case for your offering.
• Include a Strong Call to Action: Encourage viewers to take the next step in their buying journey, such as visiting a product page, requesting a quote, or contacting your sales team. Make the call to action clear, concise, and visually prominent within the video.
• Offer Incentives: Consider offering a limited-time discount or exclusive offer to viewers who take action after watching the video. This can Create a Sense of Urgency and incentivize conversions by providing an immediate benefit for taking the desired action.
• Retarget Engaged Viewers: Use retargeting ads to reach viewers who have already engaged with your Awareness Video. This keeps your brand top-of-mind and encourages them to move further down the sales funnel by showing them relevant ads based on their previous interaction with your video.

By strategically integrating sales-focused elements into your Awareness Video and leveraging data-driven retargeting, you can effectively nurture leads and drive conversions.

Crafting Videos That Connect

Creating an Awareness Video that truly resonates with your target audience requires a deep understanding of their needs, interests, and preferences. Here are some best practices:

• Before scripting or filming your video, invest time in understanding your target audience's demographics, pain points, motivations, and preferred content consumption habits.
• This research will inform your video's messaging, style, and distribution strategy.

• Your video should have a singular, easy-to-understand message that resonates with your audience's needs and aspirations.
• Avoid overwhelming them with too much information.
• Focus on the core value proposition and key benefits that are most relevant to your target audience.

• Use high-quality visuals, animations, and a visually appealing style that aligns with your brand and captures attention.
• Visual storytelling can be incredibly effective in conveying your message and evoking emotions.
• Consider using a mix of live-action footage, animation, and graphics to keep viewers engaged.

• Clearly tell viewers what you want them to do after watching the video.
• Whether it's visiting your website, following you on social media, or downloading a resource, make the next step clear and easy to take.
• Use a visually prominent call to action and reinforce it verbally in the video's narration.

By putting your audience at the center of your video creation process, you can craft content that resonates deeply and drives meaningful engagement.

Measure Your Video's Success

Tracking the right metrics is essential for evaluating the success of your Awareness Video campaign and making data-driven optimizations. Here are key metrics to monitor:

Awareness Metrics:

• Video Views and Reach: Track the number of times your video has been viewed and the estimated number of unique viewers reached. This provides insights into the overall visibility of your campaign and how many people are being exposed to your brand message.
• Brand Mentions and Social Shares: Monitor how often your brand is mentioned online and how many times your video is shared on social media. This indicates the level of buzz and engagement generated by your campaign and how effectively it's sparking conversations and being shared within your target audience.

Engagement Metrics:

• Watch Time and Audience Retention: Analyze how long viewers are watching your video and at what points they drop off. This helps identify areas for improvement in pacing, content, and engagement. High drop-off rates may indicate that certain sections of your video are less engaging or need to be refined.
• Click-Through Rate (CTR): Track the percentage of viewers who click on your call to action. This measures the effectiveness of your call to action and the level of interest generated by your video. A low CTR may suggest that your call to action is not compelling enough or is not prominently displayed.

Conversion Metrics:

• Website Traffic and Lead Generation: Monitor how many viewers visit your website after watching the video and how many convert into leads by filling out forms or providing contact information. This indicates how effectively your video is driving traffic to your website and generating interest in your offerings.
• Sales and Revenue: While more challenging to directly attribute to an Awareness Video, track any noticeable increases in sales or revenue following the launch of your campaign. Look for correlations between video views, website traffic, and sales conversions to assess the video's overall impact on revenue.

By regularly monitoring these metrics, you gain valuable insights into what's working, what's not, and how to optimize your Awareness Video campaign for maximum impact.

Building Brand Awareness Through Video

In today's digitally driven world, an Awareness Video can be a powerful tool for captivating your target audience and leaving a lasting impression. Here's how to leverage video for brand-building:

• Tell Your Brand Story: Go beyond simply showcasing your products or services. Craft a compelling narrative that highlights your brand's values, mission, and unique journey. Connect with viewers on an emotional level by showcasing your brand's personality and what makes you different. For example, a video could tell the story of how your company was founded to address a specific social issue.

• Highlight Your Unique Selling Proposition (USP): Clearly articulate what sets your brand apart from the competition. What unique value do you offer that others don't? Communicate this clearly and concisely in your video. For example, a video could highlight your company's commitment to using sustainable materials in its products.

• Maintain Brand Consistency: Ensure your video aligns with your overall brand identity, including your logo, color palette, typography, and tone of voice. Consistency across all touchpoints reinforces brand recognition and builds trust with your audience. This creates a cohesive brand experience and helps viewers easily identify and remember your brand.

• Promote Across Multiple Channels: Don't limit your video to a single platform. Share it across your website, social media channels, email marketing campaigns, and even paid advertising to maximize reach and visibility. This ensures that your video is seen by a wider audience and reinforces your brand message across multiple touchpoints.

By strategically crafting and distributing your Awareness Video, you can effectively introduce your brand to a wider audience, communicate your core values, and establish a memorable brand presence.

Video Strategies for Product Launches

• Explainer Videos:

  Ideal for simplifying complex concepts, products, or services. Use animation, screen recordings, or live-action footage to break down information into easily digestible chunks. These videos are effective for educating viewers about your offering and its benefits.

• Demo Videos:

  Showcase the features, functionalities, and benefits of your product or service in action. Provide viewers with a clear understanding of how your offering works and its value proposition. These videos are particularly useful for software products or services that require a visual demonstration.

• Testimonial Videos:

  Feature satisfied customers sharing their positive experiences with your brand. Authentic testimonials build trust and credibility, showing potential customers the real-world impact of your offering. These videos can be powerful in influencing purchase decisions.

• Animated Videos:

  Use animation to bring your brand story, product explanations, or complex concepts to life in a visually engaging and memorable way. Animation allows for creative storytelling and can simplify complex information, making it more accessible to a wider audience.

• Live-Action Videos:

  Capture real-life scenarios, customer stories, or behind-the-scenes glimpses of your brand. Live-action videos can evoke emotions, build connections, and showcase the human side of your business. These videos can be particularly effective for building brand authenticity and trust.

When choosing the right type of Awareness Video, consider your target audience, campaign goals, and the complexity of the message you want to convey.

Case Study: Adapting to Evolving Consumer Behavior with Video

Brand: Netflix

Campaign: Netflix Original Series

Objective: To adapt to the evolving consumer behavior of binge-watching and on-demand content consumption.

Strategy: Netflix created a series of original series that were specifically designed for binge-watching. These series were released all at once, allowing viewers to watch multiple episodes in a row.

Results: The campaign was highly successful, with Netflix seeing a significant increase in subscriber growth and engagement. The original series became some of the most popular shows on the platform, and they helped to solidify Netflix's position as a leader in the streaming entertainment industry.

Key Takeaways:

• Video content needs to adapt to evolving consumer behavior. As consumer behavior changes, brands need to adapt their video content strategies to meet the needs of their target audience.
• Binge-watching is a popular form of content consumption. Brands can capitalize on this trend by creating video content that is specifically designed for binge-watching.
• Original content can drive subscriber growth and engagement. By creating high-quality original content, brands can attract new subscribers and increase engagement with existing subscribers.

How awareness video examples are curated?

We dove deep into awareness videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic awareness videos showcasing real-world impact.
2.Diversity Showcasing diverse visual styles, causes, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Emotional Impact Examining the video's ability to evoke empathy, understanding, and action.
7.Social Impact Potential Determining the video's potential to raise awareness, inspire change, and promote advocacy.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Documentary Shorts
3. Public Service Announcements
4. Personal Stories
5. Social Media Campaigns

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, Awareness video examples 2024, n=13636 videos within duration <3 mintues, across causes.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.