30 Effective Explainer Video Ideas To Explain Your Products

Imagine crafting something incredible, launching it, and… silence. A familiar sting, right? Like a ship lost at sea, your message needs a lighthouse. That lighthouse is the explainer video. In our fast-paced world, these compact wonders capture attention and boost conversions. A picture is worth a thousand words, and a video? Well, the numbers speak for themselves, and they're pretty compelling.

• 83% of marketers suggest videos should be under 60 seconds.
• A staggering 97% of marketers state that video has helped increase user understanding of their product or service, while 76% say that it has helped them increase sales and revenue.
• According to data gathered by Content Marketing Institute in 2020, 71% of B2B marketers are using video marketing.

These stats reveal a powerful trend: short, informative videos are resonating with audiences and boosting bottom lines. Explainer videos bridge the gap between complex features and clear understanding, transforming potential customers into brand enthusiasts. Let's dive in and explore 30 Inspiring Explainer Video examples to ignite your video marketing strategy and amplify your results.

1. CareATC Animated Explainer Video - Build brand awareness implicitly

This explainer video for CareATC uses a fresh, clean aesthetic to clearly demonstrate the company’s approach to comprehensive health management. The clever use of 2D animation, combined with well-paced, positive music, provides a vibrant viewing experience that captures the viewer's attention while effectively explaining CareATC’s benefits.

CareATC delivers its message about healthcare technology with simple, relatable visuals that immediately resonate with potential customers. The vibrant animations and dynamic transitions build upon a clear narrative, creating a strong visual story that inspires viewers to learn more about CareATC and its integrated solutions for workplace wellness.

2. Google Visual explainer video - Explain architecture implicitly

This explainer video provides a simplified yet comprehensive look into Google's global network, highlighting the ingenuity behind its seamless operation. Using a clean, flat animation style, it illustrates the network's vast size and its reliance on a globally distributed computing system of interconnected data centers.

The video also features the innovative Jupiter and Andromeda networks, showcasing their ability to handle petabytes of data efficiently while prioritizing redundancy and security. This focus on resilience is a key takeaway, demonstrating Google's commitment to providing a consistently stable and secure infrastructure for its services and Google Cloud platform.

3. BairesDev Simple Explainer Video

This explainer video beautifully visualizes the efficiency of Estonian public services. Through engaging 2D animation, it clarifies the intricate process of navigating crucial life events. The use of bright colors, clear icons, and simple visuals creates an inviting aesthetic that makes even complex systems feel accessible to all viewers.

This example showcases how effective an animated explainer video can be in conveying a significant message. It goes beyond simply outlining the services offered; it creates an emotional connection with the viewer by portraying the government's proactive role in reducing the burden on citizens during critical life stages. The Estonian public services example inspires a renewed focus on creating more streamlined and user-centric systems.

4. OpenText 2D Explainer Video

OpenText is an information management company that offers a suite of products and solutions. This video is designed to introduce OpenText IT Operations Aviator, a generative AI chatbot that provides support and resolves IT issues.

Video Design - This Explainer Video uses a clean, modern, and minimalist design style. The use of vibrant blue color throughout the video creates a sense of trust and reliability. The video incorporates simple graphics and illustrations that visually explain the key benefits and features of Aviator.

The video starts with frustrated users and then transitions to a smiling user who is happy with Aviator. The video also showcases a simple chat interface, highlighting that Aviator is easy to use. OpenText's video design effectively communicates that Aviator is the solution to frustrations users face, by using a simple and efficient design style. This makes the video engaging and easy to understand, successfully driving the viewer to learn more. The video promotes a positive and helpful tone, showcasing Aviator's ability to address IT issues in an approachable and user-friendly manner.

5. Yggdrash Minimal Animated Explainer Video

Yggdrash, a third-generation blockchain, tackles the limitations of existing platforms head-on. This explainer video eloquently visualizes Yggdrash's unique structure, showcasing the 'stem and branch' chain design that enables enhanced scalability and interoperability. The video’s modern aesthetic, featuring vibrant green and deep blue, creates a visually stimulating experience.

From visualizing Akashic records and block boxes to depicting a dynamic network of users, Yggdrash's explainer video offers a clear and compelling narrative. The upbeat electronic soundtrack adds to the engaging viewing experience, reinforcing the platform's cutting-edge approach. Yggdrash's explainer video is a testament to how effective storytelling can simplify complex technologies, making them accessible and inspiring.

6. Schneider Electric Simple Animated Explainer Video

Schneider Electric is transforming power systems by integrating data and electrical infrastructure. The video is designed to demonstrate how the company's digital solutions can unlock numerous possibilities for project management, operation, and maintenance.

Video Design - This Explainer Video utilizes clean, simple visuals and minimal animation to illustrate the concept of native connectivity. The design of the video is straightforward and modern, featuring sharp, flat graphics. The use of color coding and minimal text highlights the key features of the company's solutions.

The video effectively communicates the objective of bringing more efficiency and reliability to power systems. The design of the video is driven by a clear, concise narrative that focuses on the benefits of digitizing power equipment. The visuals are clean and engaging, while the tone is professional and informative.

7. Printify Product Demo Explainer Video

Printify is a print on demand service, and this video is designed to showcase their new product lines, skincare, supplements, and coffee. The video highlights the opportunity to enter these lucrative markets without the hassle of manufacturing and shipping.

Video Design - This Explainer Video effectively uses animated product mockups to illustrate Printify's new product lines. The animation is clean and professional, giving the video a modern aesthetic. The use of color, such as a light green background, is eye-catching, and emphasizes the new product lines. The video utilizes a fast-paced and upbeat approach, which complements the dynamic animation. The repetition of the word “choose” further enhances the dynamic pace, adding visual interest.

The visual style of the video clearly communicates the benefits of Printify's print on demand service. The use of animated product mockups makes it easy for viewers to visualize their own products. The fast-paced and upbeat tone conveys excitement about the new product lines. The video encourages viewers to take advantage of this opportunity by selling their own branded products through Printify's print on demand service.

8. Western Digital Tech Explainer Video

Western Digital provides storage solutions for automotive systems, ensuring durability and longevity. This video is designed to help understand how Western Digital's tools and analysis methodologies architect the right solutions for unique workloads in the automotive storage market, preventing costly recalls due to over-written storage.

Video Design - The video utilizes a clean and modern Explainer Video style, incorporating flat design and vibrant colors. The animated visuals are engaging, clearly illustrating the company's performance portal and data analysis processes. The graphics are high quality, creating a professional and trustworthy feel.

This video's clean visual style and clear, concise narrative successfully communicate Western Digital's commitment to providing reliable and efficient automotive storage solutions. The animated graphics and visuals illustrate the company's approach to data analysis, helping to prevent expensive recalls and ensure a positive user experience. This tone is friendly yet informative, making it relatable for various audiences within the automotive industry.

9. Intel Motion Graphics Explainer Video

Intel's continuous profiling is a production profiling solution that enables teams to investigate performance with minimal overhead. The video is designed to showcase the benefits and capabilities of this open source solution.

Video Design - This Explainer Video utilizes a clean and modern aesthetic. The animated graphic style focuses on futuristic and abstract visuals, creating a captivating experience. It uses neon colors for highlighting and contrast, adding depth to the minimalist design.

Continuous profiling enables a more efficient way to monitor code performance. The video explains the concept and emphasizes the need for continuous analysis, showing the solution's potential to reduce costs by optimizing code. The smooth animations and clear visual representation contribute to the informative tone and effectively highlight the advantages of using Intel's open-source solution. The video concludes with a call to action, encouraging viewers to explore the tool and leverage its capabilities to improve code performance.

10. Radix Minimal Explainer Video - Explain DeFi conceptually

Radix is a high-throughput protocol for building decentralized applications, tokens and coins.

Video Design - This Explainer Video starts with a dark blue background with small yellow dots and layered blue circles. As the video progresses, it introduces white triangles and a central white circle connected with black lines which represent the flow of capital. The clean graphic design style makes it easy to comprehend the message.

The simple yet powerful design effectively communicates the message that Radix offers a better way to move capital and assets by reducing the barriers of traditional finance. The overall tone is modern and optimistic.

11. WalkMe

WalkMe's Digital Adoption Platform is designed to make it effortless for users to interact with any website, software, or app. The video is designed to show the ease with which their platform can be used and how it helps improve productivity for users.

Video Design - The explainer video production utilizes a modern design with simple graphics and bold, futuristic fonts. Bright blue and pink colors are combined with sleek white text and white outlines, adding visual interest. This design choice, combined with the use of icons and minimalistic visuals, helps to keep the video engaging and visually appealing.

The use of clean and simple graphics helps to make the concepts easy to understand. The visual style, with its bold colors and fonts, helps to emphasize the company's message of achieving success in a competitive market. The graphic elements further highlight the idea of constant improvement and being ahead of the curve in the digital world. The animation styles within the video provide a sense of excitement and energy, which further contributes to its engaging quality. This video effectively communicates its message of simplifying work and increasing productivity by using a contemporary, eye-catching visual style.

12. ManageEngine

ManageEngine is an endpoint management and security solution designed to manage and secure desktops, laptops, servers, mobiles, and IoT devices. This video is designed to highlight the challenges of managing a hybrid workforce and how ManageEngine can help solve those challenges.

Video Design - The video starts with a vibrant office setting. The visual design uses flat style animation, characters are depicted with a simple, minimalist design, while maintaining a sense of lifelike appearance. The video also features a simple color palette of blue, white, and grey, which is both visually appealing and easy on the eye. This use of graphics effectively conveys the complex topic of endpoint management and security in a visually engaging and simple manner, making this a good explainer video for website landing page.

The video's visual style is able to effectively communicate its objective, which is to demonstrate the benefits of ManageEngine. The video's animation style uses subtle transitions, highlighting the different security threats, and finally focuses on the solution. It further utilizes a light tone, reflecting the company's user-friendly approach to a complex solution. The animation style helps to convey a message of confidence and security to the viewers, effectively driving the video goal of demonstrating the solution and its benefits.

13. Syncsort

Syncsort Connect is a solution for businesses looking to scale their online presence and reach a wider audience of music lovers. The video is designed to showcase the ease and convenience of the platform, focusing on its potential for success.

Video Design - The video uses a playful and engaging style, making use of animated graphics and simple illustrations. Vibrant colors and animations keep viewers engaged, while a combination of static and animated elements help tell a story. The simplicity of the graphics adds to the overall feeling of ease and accessibility.

This explainer video for small business uses a simple design language that is both informative and visually appealing. It emphasizes the user experience with a lighthearted tone. The engaging animations and clear visuals communicate the value proposition of the platform effectively.

14. PanMon

PanMon is a pantograph condition monitoring system, which provides real-time surveillance of pantograph units. It helps prevent damage to overhead wires and onboard pantograph equipment.

Video Design - This explainer video for social media uses 3D animation, which is well-suited for explaining complex technical concepts. It uses graphics to clearly show how PanMon works. Simple animation and clear graphics make the explainer video easy to understand and engage with.

The video clearly shows how PanMon can help identify vehicles that pose a risk to the overhead wires. It emphasizes the potential for costly damage to track availability. The video uses a simple, informative tone that helps viewers understand the benefits of PanMon. It is concise and focuses on the key information, making it easy for viewers to understand and remember the benefits of the system. The video is designed to attract the attention of infrastructure managers and operators who are responsible for maintaining electrified train or tram services.

15. PagerDuty

PagerDuty is a digital operations management platform that helps companies manage their real-time operations. The video is designed to highlight how PagerDuty empowers the right action, when seconds matter.

Video Design - The explainer video for B2B utilizes a simple and clean visual style to effectively communicate the capabilities of PagerDuty. Minimalist graphics, flat colors, and simple animations are used, reflecting a modern and professional brand identity.

The video's visual style effectively communicates the objective of the video. Clean and modern graphics, a dynamic animation style, concise language, and an emphasis on speed and reliability in the context of digital operations help create a sense of urgency and highlight the value proposition of PagerDuty.

16. Shiftgig

Shiftgig connects businesses with hourly workers through a mobile platform. The video is designed to showcase how easy the platform is to use and the benefits it provides.

Video Design - The video uses simple, bold graphics with a green and white color scheme, making it a strong explainer video for product. A hand interacts with the graphics, demonstrating the ease of use. The user interface is clear and engaging, further emphasizing the simplicity of the app.

The video effectively communicates the objective through a clear, concise narrative. It highlights how businesses can build a flexible workforce in real-time and connect with hourly workers seeking flexibility. The tone of the video is confident and upbeat, demonstrating the ease and convenience of using the platform.

17. PerkinElmer

PerkinElmer is a company that has been pushing the boundaries of science for over eighty-five years. They help their customers measure, quantify, detect, and report, their work is designed to accelerate scientific outcomes.

Video Design - This explainer video for SaaS utilizes a blend of modern and classic design elements. The video combines historical black-and-white photographs with contemporary animation, clean typography and graphics are consistent throughout.

The overall design successfully communicates the company's history of scientific innovation while showcasing their modern-day capabilities. The use of black-and-white footage creates a nostalgic feel, highlighting the company's longevity and impact on the scientific community. This, combined with the contemporary animation and visual style, effectively sets the tone for a company that is both rooted in history and forward-thinking.

18. MCI

MCI specializes in code modernization solutions. They use AI to quickly and securely convert outdated legacy code to modern languages like Java.

Video Design - The explainer video for technology uses a simple and clear style, with a white background and alternating green and blue striped patterns. Simple, bright icons illustrate the concept of code refactoring, creating a clean and modern look that is easy to understand.

The visual style effectively communicates the benefits of the solution, showing how AI can automate complex tasks. The video uses a simple and direct tone, emphasizing the speed and security of the code modernization solution. The animated icons and clear graphics enhance the understanding of the process, making it approachable for a diverse audience.

19. Citrix

Citrix DaaS is a cloud-based desktop virtualization solution. The video is designed to convince viewers that it is the most secure desktop virtualization option on the market.

Video Design - The video uses a light blue background with white lines, and it features various images like a phone, lock, and apps to communicate the main concept of the video, security. The animations are well-paced, engaging, and highlight the key features of the product.

The visual style of the video is able to communicate the objective of the video by using a simple and clean design. This allows for a clear understanding of the security features that the product offers, which is the central theme of the video. The video adopts a professional and informative tone, clearly demonstrating the product's features while maintaining a casual feel, which helps make the video more engaging. The animated icons and graphics used to depict the features of the product, in the video, are effective, well-designed, and make the video engaging. The key selling point is shown in a simple and effective way, through the animated illustrations. The video explains the benefits of the security features offered by the product to maintain control over all the resources. The use of consistent and well-designed visuals help drive the video goal, by communicating the advantages of the product. The design and graphics help achieve the video goal of persuading viewers to consider the product as a secure solution for their desktop virtualization needs.

20. Freshdesk

Freshdesk is a customer support platform that focuses on making customer service more efficient. This video is designed to introduce the product's post-call transcripts feature.

Video Design - The video utilizes a modern explainer video style, featuring bright colors, clean animation, and a simple yet eye-catching design. Geometric shapes, along with the abstract representation of a cloud and data flow, contribute to a visually appealing aesthetic. These elements enhance the video's engaging quality and appeal to the target audience, who are likely individuals involved in customer support and business operations.

The video effectively conveys its message through the use of bright colors, clean animation, and a lighthearted tone. The combination of visuals and audio helps to maintain a steady flow of information, while also being engaging and enjoyable to watch. The animation style is simple yet effective, focusing on visual clarity and creating a memorable experience for the viewer. The bright colors and playful shapes contribute to a fun and positive tone, which aligns well with the message of simplifying complex data and improving customer support. This visual style encourages viewers to explore the features offered by Freshdesk, making the video an effective introduction to the product and its benefits.

21. Rx EDGE

Rx EDGE is a pharmaceutical marketing company. The video is designed to showcase the Solutions at the Shelf program, which helps companies reach patients in the pharmacy.

Video Design - This explainer video uses a clean, minimal design style with bright colors. Simple cartoon characters engage the viewer, and a graphic representation of the US map with red dots indicates the number of pharmacies they have coverage in.

This explainer video Example is a great example of how to use simple, straightforward visuals to convey a complex message. The graphic design elements help convey the main objective, which is to reach people at the point of sale in pharmacies, to inform them about potential solutions for their healthcare needs. The overall tone of the video is friendly and informative.

22. CSL

CSL is a global specialty biotherapeutics company, dedicated to developing and delivering innovative biotherapies that save lives and help people with life-threatening medical conditions live full lives. This video is designed to introduce the brand, highlighting its history of innovation and commitment to improving patient lives.

Video Design - The video features a modern, minimalist design, incorporating elements of animation, graphic illustrations, and text-based visuals to tell a compelling story. Simple and straightforward graphics, along with clear typography, make the video an effective explainer video Example, engaging viewers with subtle transitions and animations.

The visual style successfully communicates the company's mission. Simple graphics and animation create a friendly and approachable tone, while the focus on positive outcomes and achievements builds trust with viewers. The video effectively conveys the company's commitment to improving the quality of life for individuals suffering from life-threatening conditions, highlighting its dedication to research and development and its significant contributions to healthcare.

23. Blend

Blend is an explainer video example, designed to teach viewers about dividends and dividend yield. The simple visuals aid in making the complicated topic of dividends easier to understand. The overall tone of the video is friendly and helpful, making complex investment concepts easy to understand.

Video Design - The visual design of the video uses a clean and minimalist style, communicating the objective of the video. A simple animation of money being paid out from a company to a shareholder visually explains the concept.

The video uses a dark background and bright green and white graphics to make the video more engaging.

24. Alation

Alation is a data catalog company, this video is designed to establish it as the leading data catalog company, through various accomplishments of the last ten years.

Video Design - The video uses vibrant color schemes, predominantly orange and blue, reminiscent of the company's logo. Simple geometric shapes and silhouettes of athletes are used to create a sense of dynamism. This style contributes to the overall explainer video Example experience.

The visual style is clean and bold, effectively communicating the message of a leader in data catalog. The video uses visual metaphors from sports and utilizes the concept of GOAT or Greatest of All Time to draw a comparison between the achievements of the company and the greatness of celebrated sports figures. This narrative approach creates a sense of authority and confidence, while maintaining a celebratory tone.

25. Strata

Strata is a cybersecurity company that provides security solutions for the cloud. This video is designed to explain how Strata's flexible security consumption model can help businesses meet the security needs of today's dynamic environment.

Video Design - The video is an explainer video, using simple, engaging visuals to show the benefits of Strata's security solution. Clean, minimalist graphics and bright colors, especially in the form of a 3D cloud with red security icons, illustrate how the company's flexible consumption model will not impede the speed of development or agility of the cloud environment. These clean, simple graphics help the viewer easily understand the benefits of the product.

The video utilizes animation to showcase the problem of security solutions being held back by complex licensing and rigid bundles. Then, it displays how Strata's model is a solution to these problems, offering a flexible consumption model and showing the security icons proliferating within the cloud environment. This helps viewers understand the solution, and how it can be used in a simple and easy way. The video's tone is light and informative.

26. Comarch

Comarch provides solutions to improve customer engagement in the oil and gas industry. This video is designed to show how technology can help businesses understand their customers better, making them more satisfied.

Video Design - The video uses a bright, cheerful color scheme, and it is designed in an explainer video Example style with a clean minimalist look. This style helps keep the viewer engaged by using a simple, yet effective visual design.

The video design clearly shows the benefit of using technology, which is able to help businesses learn more about their customers and provide them with a better experience. The video's tone is positive and upbeat, and it clearly communicates the value of the solution.

27. Logicom

Logicom is a distributor that provides IT solutions for businesses. This video is designed to promote the benefits of partnering with Logicom and using Cisco Meraki products.

Video Design - The video uses bright, engaging colors, simple graphics, and animations. The design is clean and modern, which is consistent with Logicom's brand. These elements, combined with a clear narrative and simple language, create a very effective explainer video Example. The video uses a combination of animated and graphic elements to illustrate the need for a cloud-based solution, which is a core concept that the company wants to communicate.

The video style is simple, concise, and focused on communicating a clear message. This creates an engaging and informative video that is easy to understand and remember. The simple graphic design and animation style also communicate the ease of use of the product, which is a core selling point. The video uses a simple, conversational tone and explains the benefits of using the product, which is particularly useful for driving the video goal of generating interest in the product. The overall tone of the video is positive and optimistic.

28. AdHive

AdHive is a platform that automates the interaction between bloggers and advertisers, saving time and effort. The video is designed to showcase the platform's efficiency and simplicity.

Video Design - The video uses a clean and simple design, focusing on bright, contrasting colors. Engaging animations like gears and handshakes emphasize the ease and efficiency of the platform.

This explainer video example is a great example of how to use visuals to communicate a complex idea in a simple and engaging way. The positive tone encourages viewers to learn more about the platform and its potential benefits.

29. Boyd

Boyd specializes in developing innovative and sustainable solutions for engineered materials and thermal applications. This video is designed to introduce the company and showcase its expertise in these fields.

Video Design - The video is a well-structured explainer video using dynamic graphics to communicate the company's capabilities and history. It focuses on visuals, featuring high-quality graphics and animations. 3D models of products and various manufacturing processes help visually explain how the company approaches different challenges.

The video begins with a breathtaking image of the International Space Station, which instantly grabs the viewer's attention. A clear narration emphasizes innovation and reliability, with visual examples of industries that benefit from their work. This sets a tone of trust and quality, further reinforced by visuals of advanced manufacturing processes. The video ends with a futuristic design for a car, demonstrating how the company is constantly pushing the boundaries of innovation. The dynamic graphics and seamless transitions make the video informative and engaging. This explainer video example emphasizes the company's dedication to pushing the limits of engineering and materials science, driving a message of trust and reliability.

30. 1Password

1Password Developer Tools are designed to simplify and secure development workflows. This video introduces a new set of tools to help developers manage passwords, SSH keys, and infrastructure secrets.

Video Design - The video uses a sleek minimalist design style, focusing on clean lines and a dark background. It is a simple explainer video example that uses 2D animated graphics and a voice-over narration to walk through the product.

The video uses bright, vibrant, neon colors to highlight the different features. The isometric perspective used in the video is a great way to showcase the product and its features in a clear and engaging way, making it a good example of an explainer video example. The graphics are sharp, clean, and easy to understand. The use of animation makes the video fun to watch and helps drive home the point that developer tools can make your work simpler.

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How to plan and optimize Explainer Videos?

Mindful Simplicity: "The most common way people give up their power is by thinking they don't have any." - Alice Walker. Advids leveraged this principle for a healthcare client. Their explainer video, designed to educate patients about a complex procedure, used clear, concise language and calming visuals. This approach reduced patient anxiety and increased procedure opt-in rates by 15%.

Actionable: Empower viewers with clear, concise information and visuals.

Authentic Voice: "The difference between the almost right word and the right word is really a large matter. 'tis the difference between the lightning bug and the lightning." - Mark Twain. Advids applied this to a food and beverage client's explainer video. By using the brand's unique tone of voice and incorporating customer testimonials, the video felt genuine and relatable, resulting in a 10% lift in brand awareness.

Actionable: Use authentic language and testimonials to resonate with viewers.

Purposeful Design: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou. Advids used this principle for a non-profit client. Their explainer video, designed to raise awareness about environmental conservation, evoked strong emotions through powerful visuals and music. This resulted in a 25% increase in donations.

Actionable: Evoke emotion through visuals and sound to create lasting impact.

Strategic Clarity: "Content is king, but clarity is queen." - Yasmeen Turayhi. Advids applied this for a tech startup client. Their explainer video, designed to showcase a new software platform, focused on clearly communicating the product's value proposition and benefits. This resulted in a 30% increase in demo requests.

Actionable: Prioritize clear communication of value proposition and benefits.

Market Understanding: "Marketing is everything and everything is marketing." - Regis McKenna. Advids used this philosophy for a retail client. Their explainer video, designed to launch a new product line, was strategically distributed across multiple channels, reaching a wider audience and resulting in a 20% increase in sales.

Actionable: Integrate marketing strategy across all channels for maximum reach.

Why Advids for Explainer Video?

At Advids, we craft high-quality, original explainer videos that deliver exceptional results. With a unique blend of creative storytelling, cutting-edge technology, and a proven track record, we transform your vision into compelling and effective animation.

Experience the Advids Advantage:

12+ Years of Proven Success: Over 3400 clients have trusted us to bring their stories to life, showcasing our deep understanding of effective video production.
245+ Engaging Explainer Videos: We've created over 245 captivating explainer videos, demonstrating our expertise in this dynamic medium.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, highlighting our talent, creativity, and dedication to client satisfaction.

From Concept to Completion:

Collaborative Process: We work closely with you throughout the entire process, ensuring your vision is realized in the final animation.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful explainer videos.
Customized Explainer Video Solutions: We tailor each project to perfectly reflect your brand and style, whether you need explainer videos, character animations, or other animated content.
Creative Storytelling Through Animation: Our skilled animators and storytellers weave captivating narratives that engage viewers and drive action.
Cutting-Edge Explainer Video Technology: We leverage industry-leading software and techniques to ensure visually stunning videos with a lasting impact.


Ready to unlock the potential of Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Explainer Video?

An Explainer Video is a short, engaging video that aims to simplify and clarify a complex concept, product, service, or idea for a target audience. It's a powerful tool for businesses to quickly and engagingly communicate their value proposition, educate their audience, and drive conversions.

Explainer videos are often used on landing pages, websites, and social media to introduce a company or product, explain how something works, or Highlight the Benefits of using a particular product or service. They can be a valuable asset for businesses of all sizes, as they can help to increase brand awareness, generate leads, and drive sales.

What do top Explainer Videos have in common?

What makes Explainer Video effective?

A thoughtfully designed explainer video is a powerful tool for conveying complex information in a way that is both engaging and memorable. The effectiveness of Explainer Videos is driven by their ability to simplify complex concepts, engage viewers with compelling visuals, and guide them towards a clear understanding of the message.

A captivating explainer video is a blend of visual Storytelling and strategic communication. Explainer videos aim to create a seamless experience that captivates viewers, educates them about a product or service, and ultimately inspires them to take action.

The effectiveness of explainer videos is a testament to their ability to break down complex information into easily digestible chunks, making it easier for viewers to understand and retain key takeaways. This, in turn, leads to increased engagement, improved brand awareness, and ultimately, a higher return on investment.

How long should your Explainer Video be?

A well-crafted explainer video should be concise and to the point, keeping viewers engaged without overwhelming them with information. The ideal length of an explainer video depends on the complexity of the topic, the target audience, and the desired outcome.

A general rule of thumb is to aim for a video length of 60 to 90 seconds. However, this can vary depending on the specific needs of your video. For example, a video explaining a complex technical concept may require a longer duration to cover all the necessary information, while a video promoting a simple product or service can be shorter and more concise.

How to create Explainer Videos?

A well-structured approach to creating explainer videos ensures that your message is communicated effectively and that your video resonates with your target audience. The creation of an explainer video involves a series of steps, from planning and scripting to production and post-production.

A successful explainer video is a result of careful planning, creative execution, and a clear understanding of your target audience. The process of creating an explainer video is a collaborative effort that involves brainstorming, scripting, storyboarding, animation, Voiceover recording, and post-production editing.

Video Marketing: A Customer Journey Guide

Video marketing can be a powerful tool for guiding customers through their journey with your brand. Instead of relying solely on text or images, consider using video to create a more engaging and dynamic experience.

Awareness: At this stage, the goal is to introduce your brand and its value proposition. Animated Explainer videos can be a great way to simplify complex concepts and capture attention. Consider using Brand Story Videos to showcase your company's mission and values, or Behind-the-Scenes Videos to give potential customers a glimpse into your company culture.

Consideration: Once customers are aware of your brand, they'll start to consider whether your products or services are a good fit for their needs. Product Demo Videos can demonstrate how your offerings solve specific pain points. Comparison videos can help customers understand how your products stack up against the competition.

Decision: As customers move closer to making a purchase, they'll be looking for social proof and validation. Testimonial Videos featuring satisfied customers can Build Trust and credibility. Expert interviews can provide valuable insights and further solidify your brand's authority.

Action: Finally, it's time to encourage customers to take action. Integrate Clear Calls to Action within your videos, guiding viewers to your website, product pages, or contact forms. Offer exclusive discounts or promotions to incentivize immediate action.

Video Strategies for Every Launch

Ideal for simplifying complex concepts or showcasing product functionalities. These videos often use Engaging Visuals and storytelling to make information more accessible and memorable.

Product Demo Videos:

Provide a virtual hands-on experience, guiding viewers through the features and benefits of your offerings. They can be particularly effective for showcasing software, technology, or physical products.

Testimonial Videos:

Leverage the power of social proof by featuring authentic customer stories. These videos Build Trust and Credibility by showcasing real people who have benefited from your products or services.

Case Study Videos:

Dive deeper into real-world examples of how your products or services have delivered tangible results for clients. They are particularly effective in B2B marketing, where demonstrating ROI and impact is crucial.

Boost Video Engagement For Your Product Launch

Transform passive viewers into active participants by incorporating interactive elements. Polls and quizzes can encourage viewers to share their opinions and preferences. Clickable hotspots can provide additional information or direct viewers to relevant resources.

Personalization:

Tailoring video content to resonate with specific audience segments can significantly enhance engagement. Consider creating different versions of your videos for different demographics or buyer personas. Use data to personalize Messaging and visuals based on viewer interests and preferences.

Crafting Compelling Product Launch Videos

• Define a clear message and target audience.
• Develop a detailed script and storyboard.
• Scout locations and secure necessary equipment.

Production:

• Invest in professional filming equipment and lighting.
• Pay close attention to audio quality.
• Capture high-resolution footage.

Post-Production:

• Edit your video to create a compelling narrative.
• Add music, sound effects, and graphics to enhance the viewing experience.
• Optimize your video for different platforms and devices.

Video Fuel for Your Product Launch

Videos can be strategically integrated into each stage of the sales funnel to nurture prospects from awareness to conversion.

Awareness: Introduce your brand and its Value Proposition through engaging video content. Brand story videos and explainer videos can Capture Attention and generate interest.

Consideration: Address Customer Pain points and highlight product benefits through product demo videos and comparison videos. Educational Webinars can provide valuable insights and establish your brand as a thought leader.

Decision: Build trust and credibility through customer testimonial videos and case study videos. Expert interviews can provide further validation and reinforce your brand's expertise.

Action: Encourage conversions by incorporating clear calls to action in your videos. Direct viewers to product pages, landing pages, or contact forms. Offer exclusive discounts or promotions to incentivize immediate action.

Crafting Winning Video Strategies

A successful video strategy requires careful planning, execution, and ongoing optimization.

Define Objectives: Clearly define your goals for video marketing. Are you aiming to increase brand awareness, generate leads, or drive sales?

Target Audience Research: Understand your target audience's demographics, interests, and preferences. What type of content resonates with them? Where do they consume video content?

Content Pillars: Develop a content calendar that outlines your video topics, formats, and publishing schedule. Create a diverse mix of content to keep your audience engaged.

Distribution Channels: Identify the best platforms to reach your target audience. Consider using a combination of social media, website embedding, email marketing, and paid advertising.

Performance Measurement: Track key metrics to assess the effectiveness of your video strategy. Use data to optimize your content and distribution efforts.

Fueling B2B Sales with Video

• Create videos that provide valuable insights, industry trends, and solutions to common business challenges.
• Webinars and Thought Leadership Interviews can position your brand as an expert in your field.

Product Demos:

• Showcase the features, benefits, and ROI of your products or services through concise and engaging product demo videos.
• Highlight key functionalities and address potential customer concerns.

Case Studies:

• Build credibility and demonstrate your impact by featuring real-world examples of how your offerings have helped other businesses achieve success.
• Showcase quantifiable results and Testimonials from satisfied clients.

Lead Capture Forms:

• Strategically integrate lead capture forms within your videos or on Landing Pages to encourage viewers to provide their contact information in exchange for valuable content or offers.
• Offer gated content like ebooks, white papers, or exclusive webinars to incentivize lead capture.

Video Power: Customer Support Revolution

Address common customer inquiries and troubleshooting tips through concise and easy-to-understand FAQ videos. This can reduce the volume of support tickets and improve response times.

Product Tutorials:

Create step-by-step video tutorials that guide customers through product features, functionalities, and troubleshooting steps. Empower customers to find solutions independently and reduce their reliance on support agents.

Personalized Support Videos:

For complex issues, consider creating personalized video responses that address specific customer concerns. This demonstrates empathy and provides tailored solutions, enhancing the customer experience.

Unlocking Video Marketing Power for Launches

• Videos are inherently more engaging than static content formats.
• They capture attention, hold viewers' interest, and foster deeper engagement with your brand.

Improved Brand Storytelling:

• Videos bring Brand Stories to life through compelling visuals, sound, and emotion.
• They create a more memorable and impactful experience for viewers, strengthening brand recall and affinity.

Enhanced Lead Generation:

• Videos can effectively drive Lead Generation by providing valuable information, showcasing product benefits, and incorporating clear calls to action.
• They capture audience interest and encourage them to take the next step.

Increased Conversion Rates:

• Videos can influence purchasing decisions by demonstrating product value, addressing customer concerns, and Building Trust through testimonials and social proof.
• They can significantly improve conversion rates across different stages of the sales funnel.

Boosting Brand Visibility with Video

• Create highly shareable video content that resonates with your target audience.
• Encourage social sharing to leverage the power of social platforms and expand your reach organically.

Targeted Advertising:

• Utilize video advertising platforms to deliver targeted messages to specific audience segments.
• Ensure that your brand message reaches the right people at the right time, maximizing the impact of your campaigns.

Content Marketing Hub:

• Establish your brand as a thought leader by creating valuable and Informative Video Content that addresses industry trends, challenges, and solutions.
• Attract and engage your target audience by providing them with relevant and insightful content.

Public Relations Catalyst:

• Leverage videos for press releases, media outreach, and event promotion.
• Use Compelling Visuals and Storytelling to capture media attention and generate positive brand exposure.

Case Study: Airbnb's Multi-Channel Video Promotion

Challenge: Airbnb, a travel booking platform, sought to amplify the reach of its explainer videos and drive user engagement. They needed to develop a comprehensive promotion strategy.

Solution: Airbnb implemented a Multi-Channel Video Promotion strategy, leveraging various channels to reach their target audience. This included:

• Social Media Marketing: Sharing explainer videos on platforms like Facebook, Instagram, and Twitter, using relevant hashtags and engaging captions.
• Email Marketing: Including explainer video links in email newsletters and promotional campaigns.
• Paid Advertising: Running targeted video ads on platforms like YouTube and Facebook, reaching specific demographics and interests.

Results: Airbnb's Multi-Channel Video Promotion strategy yielded impressive results.

• Website Traffic: Airbnb saw a significant increase in website traffic from users who clicked on explainer video links.
• Booking Conversions: Explainer videos contributed to a notable increase in booking conversions, as users gained a better understanding of Airbnb's services.

Key Takeaway: Airbnb's success demonstrates the power of Multi-Channel Video Promotion. By leveraging various channels, brands can reach a wider audience, increase brand awareness, and drive desired actions.

Case Study: LinkedIn's Data-Driven Video Engagement Strategy

Challenge:

LinkedIn, a professional networking platform, sought to understand how users interacted with its explainer videos and identify areas for improvement. They needed to track key engagement metrics.

Solution:

LinkedIn implemented a Data-Driven Video Engagement strategy, tracking key metrics such as:

• Viewership: Monitoring video views, completion rates, and average watch time to understand user engagement.
• Likes and Comments: Tracking user interactions with videos, such as likes, comments, and shares, to gauge audience sentiment.
• Click-Through Rates: Measuring the percentage of viewers who clicked on calls to action within the videos.

Results:

LinkedIn's data-driven approach provided valuable insights into video engagement.

• Content Optimization: LinkedIn used data to identify the most engaging video formats, topics, and calls to action, optimizing future content accordingly.
• Audience Targeting: LinkedIn leveraged data to better understand its audience and tailor video content to specific demographics and interests.

Key Takeaway: LinkedIn's case study demonstrates the importance of tracking video engagement metrics. By analyzing data, brands can gain valuable insights into user behavior and optimize their video content for maximum impact.

Case Study: LinkedIn's Strategic Platform Selection for Explainer Videos

Company: LinkedIn

Challenge: LinkedIn, a professional networking platform, needed to choose the right platform to host its Explainer Videos and reach its target audience.

Solution: LinkedIn strategically chose to host its Explainer Videos on its own platform. This allowed the company to:

• Target a Specific Audience: Reach a highly engaged audience of professionals.
• Control the Viewing Experience: Provide a seamless and integrated viewing experience within the LinkedIn platform.
• Track Engagement Metrics: Monitor video performance and audience engagement.

Results: LinkedIn's decision to host its Explainer Videos on its own platform has been successful. The company has seen a 15% increase in video views and a 10% increase in engagement since implementing this strategy. This demonstrates the importance of choosing the right platform to maximize video reach and impact.

How explainer video examples are curated?

We dove deep into explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Clarity and Conciseness Examining clarity and conciseness of the core message delivery.
7.Educational Value Determining the video's effectiveness in explaining a concept or product.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.24% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, explainer videos 2024, n=12500 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.