Have you ever wished your message could resonate more deeply with your audience? I am excited to share what we've learned about the incredible power of explainer videos. Today, in this article, we're showcasing 30 examples that prove their effectiveness. Our goal is to demonstrate how these short, impactful videos can transform your communication strategy.
These 30 examples highlight the incredible impact of visual storytelling. We'll explore how explainer videos can boost engagement, improve understanding, and ultimately drive conversions. Get ready to see the compelling evidence that awaits you.
83% of marketers suggest videos should be under 60 seconds.
A staggering 97% of marketers state that video has helped increase user understanding of their product or service, while 76% say that it has helped them increase sales and revenue.
According to data gathered by Content Marketing Institute in 2020, 71% of B2B marketers are using video marketing.
These stats reveal a powerful trend: short, informative videos are resonating with audiences and boosting bottom lines. Explainer videos bridge the gap between complex features and clear understanding, transforming potential customers into brand enthusiasts. We've handpicked 30 Eye-catching Explainer Video examples that instantly resonated with us and inspired interest.
In this Explainer Video, we admire CareATCs clever use of vibrant 2D animation to breathe life into the sometimes dry topic of employee healthcare. The visuals are modern and dynamic, holding our attention with smooth transitions and engaging motion graphics. The information is presented with clarity, making complex concepts easily digestible for viewers.
We love how CareATC showcases their comprehensive services, emphasizing cost savings and convenience without ever feeling overwhelming. The bright color palette contributes to the video's positive energy, perfectly matching the brand's message of well-being. This Explainer Video is a great example of how to effectively communicate the value of a complex service in a memorable way.
What We Can Learn
Visually highlight the benefits of your service to resonate with viewers and inspire them to learn more.
2. Google Visual explainer video - Explain architecture implicitly
In this Explainer Video, we explore the incredible scale and innovative design of Googles global data center network. We love how the video utilizes relatable analogies, like comparing bandwidth capacity to the Library of Congress, to effectively communicate complex technical information. The vibrant, flat-design aesthetic and dynamic 2D animation keep viewers engaged as the video unravels the inner workings of Googles network backbone, from the Jupiter switching fabric to the Andromeda virtual network. This video is a testament to the power of compelling visuals and clear storytelling in simplifying technical concepts. It highlights the sophisticated infrastructure powering Google Cloud, making it a prime example for anyone looking to inspire confidence in their own tech solutions.
What We Can Learn
Vibrant visuals keep viewers engaged, leading to better knowledge retention.
We admire BairesDevs Explainer Video's clever approach to visualizing the complexity of public services. The timeline metaphor immediately resonates, making the often-daunting world of government processes feel relatable and accessible. We love how simple icons and smooth transitions guide us through various life events, from getting a driver's license to having a child, highlighting how Estonian institutions anticipate citizens' needs. This brilliant example showcases how 2D animation can transform intricate information into a clear, concise, and visually engaging experience.
The dynamic visualization of interconnected timelines and sub-services, color-coded for added clarity, simplifies the flow of information and demonstrates the interconnectedness of governmental agencies. This innovative approach showcases the efficiency of the Estonian system. BairesDev demonstrates how design can be a powerful tool in demystifying government services, making them easier to understand and navigate.
What We Can Learn
Color-coding clarifies connections, improving comprehension and recall.
In the realm of explainer videos, this one stands out for its ability to convey complex information with remarkable clarity. We love the way it captures the essence of Aviator's capabilities, seamlessly transitioning between real-world scenarios and crisp on-screen graphics. The minimalist design, punctuated by vibrant blue hues, adds a touch of sophistication.
The video's success lies in its ability to evoke emotion. We understand the frustration of ineffective chatbots and instantly appreciate the sleek and efficient solution provided by OpenText. Aviator becomes not just a product, but a promise of better customer experiences.
What We Can Learn
Let your video's design reflect the sophistication of your product.
We admire the concise and impactful approach of this Yggdrash explainer video. The dynamic 2D animation seamlessly guides us through the intricacies of its blockchain structure, while the teal and dark blue color palette reinforces a sense of cutting-edge technology. The rhythmic electronic music keeps the energy high.
The visuals cleverly showcase the platform's potential, emphasizing how Yggdrash addresses limitations like data capacity and block synchronization speed. We love the way the video highlights interoperability, depicting a network of interconnected laptops, signifying a truly connected and collaborative future.
What We Can Learn
Demonstrate problem-solving visually; viewers see value, sparking interest.
We love how this explainer video dynamically showcases Schneider Electric's EcoStruxure platform. The concise visuals effortlessly illustrate the power of data integration and connectivity in revolutionizing electrical applications. From the spinning earth symbolizing global impact to the clever use of QR codes, the video keeps us captivated.
The vibrant green hues associated with Schneider Electric, combined with seamless transitions, enhance the visual appeal. The video is also a masterclass in clear information delivery, showcasing the platform's ability to optimize maintenance, enhance safety, and boost performance leaving us wanting to explore EcoStruxure for ourselves.
What We Can Learn
Showcase your product's impact with clear visuals, driving viewer understanding and interest.
The vibrancy of this Printify explainer video is infectious, instantly drawing us into a world of product possibilities. From customizable skincare to branded coffee, the video cleverly showcases the platform's versatility with dynamic 3D product shots.
The bold typography and playful transitions add another layer of polish, making the information delivery feel smooth and engaging. We have ever seen a product demonstration that so effectively balances style and substance, effortlessly demonstrating the power of Printify for entrepreneurs.
What We Can Learn
Craft a smooth, engaging narrative using bold visuals and playful transitions to captivate your audience.
We are inspired by Western Digital's compelling explainer video that showcases the crucial role of data storage in the evolving world of connected vehicles. We love how this video uses striking 2D animation and a futuristic style to break down complex technological concepts. The crisp visuals, vibrant colors, and dynamic transitions keep viewers engaged while highlighting the importance of workload analysis.
Western Digital's expertise is evident in their advanced storage solutions. The video seamlessly blends UI mockups and 3D wireframe elements to demonstrate the power of their tools, enabling proactive issue identification. This video is a great example of how to create a persuasive explainer video that educates and inspires.
What We Can Learn
Mix UI mockups with animation for a clearer, more engaging tech demo.
The sophisticated design of this Intel explainer video immediately grabs our attention. The 3D animation, especially the server and CPU visualizations, elevates the storytelling beyond a typical tech demo. We appreciate how seamlessly the narrative flows, connecting the problem, solution, and benefits of G Profiler.
The dark, futuristic aesthetic adds a sense of innovation and cutting-edge technology. Clear explanations of code analysis, combined with intuitive UI demonstrations, instill confidence in G Profiler's capabilities. It all culminates in a compelling call to action, encouraging viewers to explore this powerful tool.
What We Can Learn
Combine clear explanations with intuitive UI demos for confident viewer engagement.
We love how this explainer video encapsulates the potential of Radix within the DeFi landscape. From the outset, it highlights the pain points of traditional finance with compelling, abstract visuals, immediately drawing viewers into the narrative. The clean design and dynamic animations create a seamless visual experience, emphasizing the speed and efficiency Radix offers.
The video cleverly uses metaphorical imagery, such as the connecting line signifying Radix's bridging role within the ecosystem. The focus on access, liquidity, and choice reinforces Radix's core value proposition, offering a clear and concise message to developers and users alike. The vibrant color palette and electronic music add a touch of futuristic appeal, solidifying the message of Radix as the future of DeFi.
What We Can Learn
Prioritize clean design; it boosts comprehension and memorability.
WalkMe's Digital Adoption Platform is designed to make it effortless for users to interact with any website, software, or app. The video is designed to show the ease with which their platform can be used and how it helps improve productivity for users.
Video Design - The explainer video production utilizes a modern design with simple graphics and bold, futuristic fonts. Bright blue and pink colors are combined with sleek white text and white outlines, adding visual interest. This design choice, combined with the use of icons and minimalistic visuals, helps to keep the video engaging and visually appealing.
The use of clean and simple graphics helps to make the concepts easy to understand. The visual style, with its bold colors and fonts, helps to emphasize the company's message of achieving success in a competitive market. The graphic elements further highlight the idea of constant improvement and being ahead of the curve in the digital world. The animation styles within the video provide a sense of excitement and energy, which further contributes to its engaging quality. This video effectively communicates its message of simplifying work and increasing productivity by using a contemporary, eye-catching visual style.
We admire this explainer video for a website landing page; it smartly uses 2D animation to showcase ManageEngine Endpoint Central's effectiveness. The vibrant colors and relatable office scenarios instantly grab attention, while the subtle notification sounds create an engaging rhythm. The clever visual metaphor of a stressed IT admin buried under alerts perfectly captures the pain point.
This animated explainer video, highlighting Endpoint Central's powerful features, we love its approach. The clear UI demo seamlessly integrates into the narrative, showing how the software simplifies complex tasks. By visually demonstrating the reduction in IT workload and the enhanced security measures, the video inspires confidence in viewers, prompting them to explore ManageEngine Endpoint Central for their own organization.
What We Can Learn
Showcase the positive outcome of using your product, encouraging immediate action.
Syncsort Connect is a solution for businesses looking to scale their online presence and reach a wider audience of music lovers. The video is designed to showcase the ease and convenience of the platform, focusing on its potential for success.
Video Design - The video uses a playful and engaging style, making use of animated graphics and simple illustrations. Vibrant colors and animations keep viewers engaged, while a combination of static and animated elements help tell a story. The simplicity of the graphics adds to the overall feeling of ease and accessibility.
This explainer video for small business uses a simple design language that is both informative and visually appealing. It emphasizes the user experience with a lighthearted tone. The engaging animations and clear visuals communicate the value proposition of the platform effectively.
PanMon is a pantograph condition monitoring system, which provides real-time surveillance of pantograph units. It helps prevent damage to overhead wires and onboard pantograph equipment.
Video Design - This explainer video for social media uses 3D animation, which is well-suited for explaining complex technical concepts. It uses graphics to clearly show how PanMon works. Simple animation and clear graphics make the explainer video easy to understand and engage with.
The video clearly shows how PanMon can help identify vehicles that pose a risk to the overhead wires. It emphasizes the potential for costly damage to track availability. The video uses a simple, informative tone that helps viewers understand the benefits of PanMon. It is concise and focuses on the key information, making it easy for viewers to understand and remember the benefits of the system. The video is designed to attract the attention of infrastructure managers and operators who are responsible for maintaining electrified train or tram services.
PagerDuty is a digital operations management platform that helps companies manage their real-time operations. The video is designed to highlight how PagerDuty empowers the right action, when seconds matter.
Video Design - The explainer video for B2B utilizes a simple and clean visual style to effectively communicate the capabilities of PagerDuty. Minimalist graphics, flat colors, and simple animations are used, reflecting a modern and professional brand identity.
The video's visual style effectively communicates the objective of the video. Clean and modern graphics, a dynamic animation style, concise language, and an emphasis on speed and reliability in the context of digital operations help create a sense of urgency and highlight the value proposition of PagerDuty.
Shiftgig connects businesses with hourly workers through a mobile platform. The video is designed to showcase how easy the platform is to use and the benefits it provides.
Video Design - The video uses simple, bold graphics with a green and white color scheme, making it a strong explainer video for product. A hand interacts with the graphics, demonstrating the ease of use. The user interface is clear and engaging, further emphasizing the simplicity of the app.
The video effectively communicates the objective through a clear, concise narrative. It highlights how businesses can build a flexible workforce in real-time and connect with hourly workers seeking flexibility. The tone of the video is confident and upbeat, demonstrating the ease and convenience of using the platform.
PerkinElmer is a company that has been pushing the boundaries of science for over eighty-five years. They help their customers measure, quantify, detect, and report, their work is designed to accelerate scientific outcomes.
Video Design - This explainer video for SaaS utilizes a blend of modern and classic design elements. The video combines historical black-and-white photographs with contemporary animation, clean typography and graphics are consistent throughout.
The overall design successfully communicates the company's history of scientific innovation while showcasing their modern-day capabilities. The use of black-and-white footage creates a nostalgic feel, highlighting the company's longevity and impact on the scientific community. This, combined with the contemporary animation and visual style, effectively sets the tone for a company that is both rooted in history and forward-thinking.
MCI specializes in code modernization solutions. They use AI to quickly and securely convert outdated legacy code to modern languages like Java.
Video Design - The explainer video for technology uses a simple and clear style, with a white background and alternating green and blue striped patterns. Simple, bright icons illustrate the concept of code refactoring, creating a clean and modern look that is easy to understand.
The visual style effectively communicates the benefits of the solution, showing how AI can automate complex tasks. The video uses a simple and direct tone, emphasizing the speed and security of the code modernization solution. The animated icons and clear graphics enhance the understanding of the process, making it approachable for a diverse audience.
Citrix DaaS is a cloud-based desktop virtualization solution. The video is designed to convince viewers that it is the most secure desktop virtualization option on the market.
Video Design - The video uses a light blue background with white lines, and it features various images like a phone, lock, and apps to communicate the main concept of the video, security. The animations are well-paced, engaging, and highlight the key features of the product.
The visual style of the video is able to communicate the objective of the video by using a simple and clean design. This allows for a clear understanding of the security features that the product offers, which is the central theme of the video. The video adopts a professional and informative tone, clearly demonstrating the product's features while maintaining a casual feel, which helps make the video more engaging. The animated icons and graphics used to depict the features of the product, in the video, are effective, well-designed, and make the video engaging. The key selling point is shown in a simple and effective way, through the animated illustrations. The video explains the benefits of the security features offered by the product to maintain control over all the resources. The use of consistent and well-designed visuals help drive the video goal, by communicating the advantages of the product. The design and graphics help achieve the video goal of persuading viewers to consider the product as a secure solution for their desktop virtualization needs.
Freshdesk is a customer support platform that focuses on making customer service more efficient. This video is designed to introduce the product's post-call transcripts feature.
Video Design - The video utilizes a modern explainer video style, featuring bright colors, clean animation, and a simple yet eye-catching design. Geometric shapes, along with the abstract representation of a cloud and data flow, contribute to a visually appealing aesthetic. These elements enhance the video's engaging quality and appeal to the target audience, who are likely individuals involved in customer support and business operations.
The video effectively conveys its message through the use of bright colors, clean animation, and a lighthearted tone. The combination of visuals and audio helps to maintain a steady flow of information, while also being engaging and enjoyable to watch. The animation style is simple yet effective, focusing on visual clarity and creating a memorable experience for the viewer. The bright colors and playful shapes contribute to a fun and positive tone, which aligns well with the message of simplifying complex data and improving customer support. This visual style encourages viewers to explore the features offered by Freshdesk, making the video an effective introduction to the product and its benefits.
Rx EDGE is a pharmaceutical marketing company. The video is designed to showcase the Solutions at the Shelf program, which helps companies reach patients in the pharmacy.
Video Design - This explainer video uses a clean, minimal design style with bright colors. Simple cartoon characters engage the viewer, and a graphic representation of the US map with red dots indicates the number of pharmacies they have coverage in.
This explainer video Example is a great example of how to use simple, straightforward visuals to convey a complex message. The graphic design elements help convey the main objective, which is to reach people at the point of sale in pharmacies, to inform them about potential solutions for their healthcare needs. The overall tone of the video is friendly and informative.
CSL is a global specialty biotherapeutics company, dedicated to developing and delivering innovative biotherapies that save lives and help people with life-threatening medical conditions live full lives. This video is designed to introduce the brand, highlighting its history of innovation and commitment to improving patient lives.
Video Design - The video features a modern, minimalist design, incorporating elements of animation, graphic illustrations, and text-based visuals to tell a compelling story. Simple and straightforward graphics, along with clear typography, make the video an effective explainer video Example, engaging viewers with subtle transitions and animations.
The visual style successfully communicates the company's mission. Simple graphics and animation create a friendly and approachable tone, while the focus on positive outcomes and achievements builds trust with viewers. The video effectively conveys the company's commitment to improving the quality of life for individuals suffering from life-threatening conditions, highlighting its dedication to research and development and its significant contributions to healthcare.
Blend is an explainer video example, designed to teach viewers about dividends and dividend yield. The simple visuals aid in making the complicated topic of dividends easier to understand. The overall tone of the video is friendly and helpful, making complex investment concepts easy to understand.
Video Design - The visual design of the video uses a clean and minimalist style, communicating the objective of the video. A simple animation of money being paid out from a company to a shareholder visually explains the concept.
The video uses a dark background and bright green and white graphics to make the video more engaging.
Alation is a data catalog company, this video is designed to establish it as the leading data catalog company, through various accomplishments of the last ten years.
Video Design - The video uses vibrant color schemes, predominantly orange and blue, reminiscent of the company's logo. Simple geometric shapes and silhouettes of athletes are used to create a sense of dynamism. This style contributes to the overall explainer video Example experience.
The visual style is clean and bold, effectively communicating the message of a leader in data catalog. The video uses visual metaphors from sports and utilizes the concept of GOAT or Greatest of All Time to draw a comparison between the achievements of the company and the greatness of celebrated sports figures. This narrative approach creates a sense of authority and confidence, while maintaining a celebratory tone.
Strata is a cybersecurity company that provides security solutions for the cloud. This video is designed to explain how Strata's flexible security consumption model can help businesses meet the security needs of today's dynamic environment.
Video Design - The video is an explainer video, using simple, engaging visuals to show the benefits of Strata's security solution. Clean, minimalist graphics and bright colors, especially in the form of a 3D cloud with red security icons, illustrate how the company's flexible consumption model will not impede the speed of development or agility of the cloud environment. These clean, simple graphics help the viewer easily understand the benefits of the product.
The video utilizes animation to showcase the problem of security solutions being held back by complex licensing and rigid bundles. Then, it displays how Strata's model is a solution to these problems, offering a flexible consumption model and showing the security icons proliferating within the cloud environment. This helps viewers understand the solution, and how it can be used in a simple and easy way. The video's tone is light and informative.
Comarch provides solutions to improve customer engagement in the oil and gas industry. This video is designed to show how technology can help businesses understand their customers better, making them more satisfied.
Video Design - The video uses a bright, cheerful color scheme, and it is designed in an explainer video Example style with a clean minimalist look. This style helps keep the viewer engaged by using a simple, yet effective visual design.
The video design clearly shows the benefit of using technology, which is able to help businesses learn more about their customers and provide them with a better experience. The video's tone is positive and upbeat, and it clearly communicates the value of the solution.
Logicom is a distributor that provides IT solutions for businesses. This video is designed to promote the benefits of partnering with Logicom and using Cisco Meraki products.
Video Design - The video uses bright, engaging colors, simple graphics, and animations. The design is clean and modern, which is consistent with Logicom's brand. These elements, combined with a clear narrative and simple language, create a very effective explainer video Example. The video uses a combination of animated and graphic elements to illustrate the need for a cloud-based solution, which is a core concept that the company wants to communicate.
The video style is simple, concise, and focused on communicating a clear message. This creates an engaging and informative video that is easy to understand and remember. The simple graphic design and animation style also communicate the ease of use of the product, which is a core selling point. The video uses a simple, conversational tone and explains the benefits of using the product, which is particularly useful for driving the video goal of generating interest in the product. The overall tone of the video is positive and optimistic.
AdHive is a platform that automates the interaction between bloggers and advertisers, saving time and effort. The video is designed to showcase the platform's efficiency and simplicity.
Video Design - The video uses a clean and simple design, focusing on bright, contrasting colors. Engaging animations like gears and handshakes emphasize the ease and efficiency of the platform.
This explainer video example is a great example of how to use visuals to communicate a complex idea in a simple and engaging way. The positive tone encourages viewers to learn more about the platform and its potential benefits.
Boyd specializes in developing innovative and sustainable solutions for engineered materials and thermal applications. This video is designed to introduce the company and showcase its expertise in these fields.
Video Design - The video is a well-structured explainer video using dynamic graphics to communicate the company's capabilities and history. It focuses on visuals, featuring high-quality graphics and animations. 3D models of products and various manufacturing processes help visually explain how the company approaches different challenges.
The video begins with a breathtaking image of the International Space Station, which instantly grabs the viewer's attention. A clear narration emphasizes innovation and reliability, with visual examples of industries that benefit from their work. This sets a tone of trust and quality, further reinforced by visuals of advanced manufacturing processes. The video ends with a futuristic design for a car, demonstrating how the company is constantly pushing the boundaries of innovation. The dynamic graphics and seamless transitions make the video informative and engaging. This explainer video example emphasizes the company's dedication to pushing the limits of engineering and materials science, driving a message of trust and reliability.
1Password Developer Tools are designed to simplify and secure development workflows. This video introduces a new set of tools to help developers manage passwords, SSH keys, and infrastructure secrets.
Video Design - The video uses a sleek minimalist design style, focusing on clean lines and a dark background. It is a simple explainer video example that uses 2D animated graphics and a voice-over narration to walk through the product.
The video uses bright, vibrant, neon colors to highlight the different features. The isometric perspective used in the video is a great way to showcase the product and its features in a clear and engaging way, making it a good example of an explainer video example. The graphics are sharp, clean, and easy to understand. The use of animation makes the video fun to watch and helps drive home the point that developer tools can make your work simpler.
FAQ
How can an explainer video help me achieve my specific marketing objectives?
Explainer videos can significantly enhance marketing outcomes by simplifying complex ideas, increasing engagement, and driving conversions. A well-crafted video can effectively communicate a product or service's value proposition.
What are the different styles of explainer videos, and which one is best suited for my brand?
Explainer videos come in various styles, including 2D animation, whiteboard animation, live-action, and screencasts. Selecting the appropriate style depends on the brand's identity, message, and target audience.
What is the typical cost range for producing an explainer video?
The cost of producing an explainer video can range from $1,000 to $6,000, depending on factors like complexity, length, and style. Obtaining a tailored quote is recommended for accurate budgeting.
How long does it typically take to produce a high-quality explainer video?
Producing a high-quality explainer video typically requires 3-8 weeks, accounting for factors like complexity and the number of revisions.
What are the key elements of a successful explainer video?
Key elements of a successful explainer video include:
* Clear and concise messaging
* Engaging visuals and animation
* A compelling narrative
* A strong call to action
How can I find a reputable explainer video production company?
When selecting a production company, consider their portfolio, client testimonials, and experience. Direct communication with past clients can provide valuable insights.
What questions should I ask a potential explainer video production company?
Inquire about the company's production process, experience, pricing structure, revision policy, and communication methods. Transparency is key to a successful partnership.
What are the common mistakes to avoid when creating an explainer video?
Avoid using technical jargon, creating excessively long videos, and including unclear calls to action. Focus on clarity, engagement, and measurable results.
How can I adapt a successful explainer video example for my own company?
While successful examples can offer inspiration, avoid direct copying. Adapting best practices to a specific brand and message is crucial for originality.
What are the industry best practices for explainer videos in my specific niche?
Industry best practices for explainer videos vary. Researching the specific niche ensures the video aligns with audience expectations and current trends.
How can I ensure my explainer video resonates with my target audience?
Thorough target audience research is essential to create a resonant video that addresses their needs, interests, and pain points.
What is the ideal length for an explainer video?
The ideal length of an explainer video depends on the message and platform. Conciseness is key, with a recommended range of 60 seconds to 2 minutes.
How can I use storytelling effectively in my explainer video?
Storytelling can create an emotional connection with viewers, making the message more memorable and impactful.
How can I incorporate my existing brand assets into an explainer video?
Incorporating existing brand assets, such as logos, color palettes, and fonts, ensures visual consistency and reinforces brand identity.
What are the key considerations for the pre-production phase of an explainer video?
The pre-production phase involves careful planning, scriptwriting, storyboarding, and style development. Collaboration between the client and production team is essential during this stage.
How to plan and optimize Explainer Videos?
Mindful Simplicity: "The most common way people give up their power is by thinking they don't have any." - Alice Walker. Advids leveraged this principle for a healthcare client. Their explainer video, designed to educate patients about a complex procedure, used clear, concise language and calming visuals. This approach reduced patient anxiety and increased procedure opt-in rates by 15%.
Actionable: Empower viewers with clear, concise information and visuals.
Authentic Voice: "The difference between the almost right word and the right word is really a large matter. 'tis the difference between the lightning bug and the lightning." - Mark Twain. Advids applied this to a food and beverage client's explainer video. By using the brand's unique tone of voice and incorporating customer testimonials, the video felt genuine and relatable, resulting in a 10% lift in brand awareness.
Actionable: Use authentic language and testimonials to resonate with viewers.
Purposeful Design: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou. Advids used this principle for a non-profit client. Their explainer video, designed to raise awareness about environmental conservation, evoked strong emotions through powerful visuals and music. This resulted in a 25% increase in donations.
Actionable: Evoke emotion through visuals and sound to create lasting impact.
Strategic Clarity: "Content is king, but clarity is queen." - Yasmeen Turayhi. Advids applied this for a tech startup client. Their explainer video, designed to showcase a new software platform, focused on clearly communicating the product's value proposition and benefits. This resulted in a 30% increase in demo requests.
Actionable: Prioritize clear communication of value proposition and benefits.
Market Understanding: "Marketing is everything and everything is marketing." - Regis McKenna. Advids used this philosophy for a retail client. Their explainer video, designed to launch a new product line, was strategically distributed across multiple channels, reaching a wider audience and resulting in a 20% increase in sales.
Actionable: Integrate marketing strategy across all channels for maximum reach.
Why Advids for Explainer Video?
At Advids, we craft high-quality, original explainer videos that deliver exceptional results. With a unique blend of creative storytelling, cutting-edge technology, and a proven track record, we transform your vision into compelling and effective animation.
Experience the Advids Advantage:
12+ Years of Proven Success: Over 3400 clients have trusted us to bring their stories to life, showcasing our deep understanding of effective video production. 245+ Engaging Explainer Videos: We've created over 245 captivating explainer videos, demonstrating our expertise in this dynamic medium. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, highlighting our talent, creativity, and dedication to client satisfaction.
From Concept to Completion:
Collaborative Process: We work closely with you throughout the entire process, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful explainer videos. Customized Explainer Video Solutions: We tailor each project to perfectly reflect your brand and style, whether you need explainer videos, character animations, or other animated content. Creative Storytelling Through Animation: Our skilled animators and storytellers weave captivating narratives that engage viewers and drive action. Cutting-Edge Explainer Video Technology: We leverage industry-leading software and techniques to ensure visually stunning videos with a lasting impact.
Ready to unlock the potential of Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Explainer Video?
An explainer video is a short, engaging video that aims to simplify and clarify a complex concept, product, service, or idea for a target audience. It's a powerful tool for businesses to quickly and engagingly communicate their value proposition, educate their audience, and drive conversions.
Explainer videos are often used on landing pages, websites, and social media to introduce a company or product, explain how something works, or highlight the benefits of using a particular product or service. They can be a valuable asset for businesses of all sizes, as they can help to increase brand awareness, generate leads, and drive sales.
What do top Explainer Videos have in common?
2D Animation
A visually appealing way to represent complex concepts.
3D Animation
A more immersive and realistic way to showcase products.
Motion Graphics
A dynamic and engaging way to bring data and information to life.
Whiteboard Animation
A simple and effective way to illustrate processes and ideas.
Mixed Media
A versatile approach that combines different animation styles for a unique look.
Live Action
A relatable and authentic way to showcase real people and scenarios.
Stock Footage
A cost-effective way to add visual interest and context to your video.
Character Design
A memorable way to represent your brand or product.
Visual Storytelling
A compelling way to engage viewers and convey your message.
Clear Call to Action
A direct way to encourage viewers to take the next step.
Brand Consistency
A cohesive way to reinforce your brand identity.
Targeted Messaging
A focused way to resonate with your specific audience.
What makes Explainer Video effective?
A thoughtfully designed explainer video is a powerful tool for conveying complex information in a way that is both engaging and memorable. The effectiveness of explainer videos is driven by their ability to simplify complex concepts, engage viewers with compelling visuals, and guide them towards a clear understanding of the message.
A captivating explainer video is a blend of visual storytelling and strategic communication. Explainer videos aim to create a seamless experience that captivates viewers, educates them about a product or service, and ultimately inspires them to take action.
The effectiveness of explainer videos is a testament to their ability to break down complex information into easily digestible chunks, making it easier for viewers to understand and retain key takeaways. This, in turn, leads to increased engagement, improved brand awareness, and ultimately, a higher return on investment.
How long should your Explainer Video be?
A well-crafted explainer video should be concise and to the point, keeping viewers engaged without overwhelming them with information. The ideal length of an explainer video depends on the complexity of the topic, the target audience, and the desired outcome.
A general rule of thumb is to aim for a video length of 60 to 90 seconds. However, this can vary depending on the specific needs of your video. For example, a video explaining a complex technical concept may require a longer duration to cover all the necessary information, while a video promoting a simple product or service can be shorter and more concise.
Pre-Production Considerations
What is the primary goal of your video?
What is the target audience for your video?
What is the key message you want to convey?
What is the desired call to action?
What is the ideal length for your video?
What is the budget for your video?
What is the timeline for your video?
How to create Explainer Videos?
A well-structured approach to creating explainer videos ensures that your message is communicated effectively and that your video resonates with your target audience. The creation of an explainer video involves a series of steps, from planning and scripting to production and post-production.
A successful explainer video is a result of careful planning, creative execution, and a clear understanding of your target audience. The process of creating an explainer video is a collaborative effort that involves brainstorming, scripting, storyboarding, animation, voiceover recording, and post-production editing.
Pre-Production
Define your target audience
Determine your video's purpose
Develop a compelling script
Create a storyboard
Choose an animation style
Production
Hire a professional animator
Record a high-quality voiceover
Incorporate music and sound effects
Add a clear call to action
Optimize for different platforms
Video Marketing: A Customer Journey Guide
Video marketing can be a powerful tool for guiding customers through their journey with your brand. Instead of relying solely on text or images, consider using video to create a more engaging and dynamic experience.
Awareness: At this stage, the goal is to introduce your brand and its value proposition. Animated Explainer videos can be a great way to simplify complex concepts and capture attention. Consider using Brand Story Videos to showcase your company's mission and values, or Behind-the-Scenes Videos to give potential customers a glimpse into your company culture.
Consideration: Once customers are aware of your brand, they'll start to consider whether your products or services are a good fit for their needs. Product Demo Videos can demonstrate how your offerings solve specific pain points. Comparison videos can help customers understand how your products stack up against the competition.
Decision: As customers move closer to making a purchase, they'll be looking for social proof and validation. Testimonial Videos featuring satisfied customers can Build Trust and credibility. Expert interviews can provide valuable insights and further solidify your brand's authority.
Action: Finally, it's time to encourage customers to take action. Integrate Clear Calls to Action within your videos, guiding viewers to your website, product pages, or contact forms. Offer exclusive discounts or promotions to incentivize immediate action.
Video Strategies for Every Launch
Ideal for simplifying complex concepts or showcasing product functionalities. These videos often use Engaging Visuals and storytelling to make information more accessible and memorable.
Product Demo Videos:
Provide a virtual hands-on experience, guiding viewers through the features and benefits of your offerings. They can be particularly effective for showcasing software, technology, or physical products.
Testimonial Videos:
Leverage the power of social proof by featuring authentic customer stories. These videos Build Trust and Credibility by showcasing real people who have benefited from your products or services.
Case Study Videos:
Dive deeper into real-world examples of how your products or services have delivered tangible results for clients. They are particularly effective in B2B marketing, where demonstrating ROI and impact is crucial.
Boost Video Engagement For Your Product Launch
Transform passive viewers into active participants by incorporating interactive elements. Polls and quizzes can encourage viewers to share their opinions and preferences. Clickable hotspots can provide additional information or direct viewers to relevant resources.
Personalization:
Tailoring video content to resonate with specific audience segments can significantly enhance engagement. Consider creating different versions of your videos for different demographics or buyer personas. Use data to personalize Messaging and visuals based on viewer interests and preferences.
Crafting Compelling Product Launch Videos
Define a clear message and target audience.
Develop a detailed script and storyboard.
Scout locations and secure necessary equipment.
Production:
Invest in professional filming equipment and lighting.
Pay close attention to audio quality.
Capture high-resolution footage.
Post-Production:
Edit your video to create a compelling narrative.
Add music, sound effects, and graphics to enhance the viewing experience.
Optimize your video for different platforms and devices.
Video Fuel for Your Product Launch
Videos can be strategically integrated into each stage of the sales funnel to nurture prospects from awareness to conversion.
Awareness: Introduce your brand and its Value Proposition through engaging video content. Brand story videos and explainer videos can Capture Attention and generate interest.
Consideration: Address Customer Pain points and highlight product benefits through product demo videos and comparison videos. Educational Webinars can provide valuable insights and establish your brand as a thought leader.
Decision: Build trust and credibility through customer testimonial videos and case study videos. Expert interviews can provide further validation and reinforce your brand's expertise.
Action: Encourage conversions by incorporating clear calls to action in your videos. Direct viewers to product pages, landing pages, or contact forms. Offer exclusive discounts or promotions to incentivize immediate action.
Crafting Winning Video Strategies
A successful video strategy requires careful planning, execution, and ongoing optimization.
Define Objectives: Clearly define your goals for video marketing. Are you aiming to increase brand awareness, generate leads, or drive sales?
Target Audience Research: Understand your target audience's demographics, interests, and preferences. What type of content resonates with them? Where do they consume video content?
Content Pillars: Develop a content calendar that outlines your video topics, formats, and publishing schedule. Create a diverse mix of content to keep your audience engaged.
Distribution Channels: Identify the best platforms to reach your target audience. Consider using a combination of social media, website embedding, email marketing, and paid advertising.
Performance Measurement: Track key metrics to assess the effectiveness of your video strategy. Use data to optimize your content and distribution efforts.
Fueling B2B Sales with Video
Create videos that provide valuable insights, industry trends, and solutions to common business challenges.
Showcase the features, benefits, and ROI of your products or services through concise and engaging product demo videos.
Highlight key functionalities and address potential customer concerns.
Case Studies:
Build credibility and demonstrate your impact by featuring real-world examples of how your offerings have helped other businesses achieve success.
Showcase quantifiable results and Testimonials from satisfied clients.
Lead Capture Forms:
Strategically integrate lead capture forms within your videos or on Landing Pages to encourage viewers to provide their contact information in exchange for valuable content or offers.
Offer gated content like ebooks, white papers, or exclusive webinars to incentivize lead capture.
Video Power: Customer Support Revolution
Address common customer inquiries and troubleshooting tips through concise and easy-to-understand FAQ videos. This can reduce the volume of support tickets and improve response times.
Product Tutorials:
Create step-by-step video tutorials that guide customers through product features, functionalities, and troubleshooting steps. Empower customers to find solutions independently and reduce their reliance on support agents.
Personalized Support Videos:
For complex issues, consider creating personalized video responses that address specific customer concerns. This demonstrates empathy and provides tailored solutions, enhancing the customer experience.
Unlocking Video Marketing Power for Launches
Videos are inherently more engaging than static content formats.
They capture attention, hold viewers' interest, and foster deeper engagement with your brand.
Improved Brand Storytelling:
Videos bring Brand Stories to life through compelling visuals, sound, and emotion.
They create a more memorable and impactful experience for viewers, strengthening brand recall and affinity.
Enhanced Lead Generation:
Videos can effectively drive Lead Generation by providing valuable information, showcasing product benefits, and incorporating clear calls to action.
They capture audience interest and encourage them to take the next step.
Increased Conversion Rates:
Videos can influence purchasing decisions by demonstrating product value, addressing customer concerns, and Building Trust through testimonials and social proof.
They can significantly improve conversion rates across different stages of the sales funnel.
Boosting Brand Visibility with Video
Create highly shareable video content that resonates with your target audience.
Encourage social sharing to leverage the power of social platforms and expand your reach organically.
Case Study: Airbnb's Multi-Channel Video Promotion
Challenge: Airbnb, a travel booking platform, sought to amplify the reach of its explainer videos and drive user engagement. They needed to develop a comprehensive promotion strategy.
Solution: Airbnb implemented a Multi-Channel Video Promotion strategy, leveraging various channels to reach their target audience. This included:
Social Media Marketing: Sharing explainer videos on platforms like Facebook, Instagram, and Twitter, using relevant hashtags and engaging captions.
Email Marketing: Including explainer video links in email newsletters and promotional campaigns.
Paid Advertising: Running targeted video ads on platforms like YouTube and Facebook, reaching specific demographics and interests.
Website Traffic: Airbnb saw a significant increase in website traffic from users who clicked on explainer video links.
Booking Conversions: Explainer videos contributed to a notable increase in booking conversions, as users gained a better understanding of Airbnb's services.
Key Takeaway: Airbnb's success demonstrates the power of Multi-Channel Video Promotion. By leveraging various channels, brands can reach a wider audience, increase brand awareness, and drive desired actions.
Case Study: LinkedIn's Data-Driven Video Engagement Strategy
Challenge:
LinkedIn, a professional networking platform, sought to understand how users interacted with its explainer videos and identify areas for improvement. They needed to track key engagement metrics.
Viewership: Monitoring video views, completion rates, and average watch time to understand user engagement.
Likes and Comments: Tracking user interactions with videos, such as likes, comments, and shares, to gauge audience sentiment.
Click-Through Rates: Measuring the percentage of viewers who clicked on calls to action within the videos.
Results:
LinkedIn's data-driven approach provided valuable insights into video engagement.
Content Optimization: LinkedIn used data to identify the most engaging video formats, topics, and calls to action, optimizing future content accordingly.
Audience Targeting: LinkedIn leveraged data to better understand its audience and tailor video content to specific demographics and interests.
Key Takeaway: LinkedIn's case study demonstrates the importance of tracking video engagement metrics. By analyzing data, brands can gain valuable insights into user behavior and optimize their video content for maximum impact.
Case Study: LinkedIn's Strategic Platform Selection for Explainer Videos
Company: LinkedIn
Challenge: LinkedIn, a professional networking platform, needed to choose the right platform to host its Explainer Videos and reach its target audience.
Solution: LinkedIn strategically chose to host its Explainer Videos on its own platform. This allowed the company to:
Target a Specific Audience: Reach a highly engaged audience of professionals.
Control the Viewing Experience: Provide a seamless and integrated viewing experience within the LinkedIn platform.
Track Engagement Metrics: Monitor video performance and audience engagement.
Results: LinkedIn's decision to host its Explainer Videos on its own platform has been successful. The company has seen a 15% increase in video views and a 10% increase in engagement since implementing this strategy. This demonstrates the importance of choosing the right platform to maximize video reach and impact.
How explainer video examples are curated?
We dove deep into explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Clarity and Conciseness Examining clarity and conciseness of the core message delivery. 7.Educational Value Determining the video's effectiveness in explaining a concept or product. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.24% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, explainer videos 2024, n=12500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
