Video Creation Service

30 Inspiring Examples Of Information Video Explainers

Orko Roy
Last updated
Nov. 12, 2024

Imagine a world where complex information is not just understood, but truly experienced. What if you could unlock the power of visual storytelling to connect with your audience on a deeper level? I am convinced that explainer videos are the key, and today, in this article, what we're going to dive into are 30 examples that showcase the immersive power of this medium. We'll explore how these videos transform complex data into engaging narratives, boosting understanding, and driving engagement. Our goal is to show you the incredible impact these videos can have, and the numbers will speak for themselves.


  • Over 75% of Fortune 500 executives are viewing online video.
  • People are 52% more likely to share video content than any other type of content.
  • 14% of businesses created sales videos in 2023.

  • These stats reveal a significant opportunity: while video consumption is high, video creation, especially for sales, lags behind. Information explainer videos bridge this gap, offering a compelling way to reach decision-makers and ignite viral sharing. Today we explore more than 30 Immersive Information Explainer Video examples, that immediately grabbed our attention and got us excited

    Information Explainer Video Examples

    1. LexisNexis

    Video Thumbnail


    Duration : 1 minute and 40 seconds

    We appreciate this concise and compelling Information Explainer Video from LexisNexis, which captures the essence of sanctions compliance in a remarkably engaging way. The dynamic 3D globe visualizes the ever-shifting international sanctions landscape, instantly grabbing our attention and setting the stage for the complexity that follows.

    The spotlight effect highlighting real-world penalties underscores the significant financial and reputational risks for businesses. We all recognize the importance of a robust compliance program, and LexisNexis powerfully communicates this through visuals like the protective dome around financial institutions.

    What We Can Learn
    Tell a story with your visuals. connect emotionally and increase engagement.

    2. Clever Devices Minimal Information Explainer Video - Build awareness effectively

    Video Thumbnail


    Duration : 1 minute and 57 seconds

    Clever Devices' approach to showcasing its EVMS software in this Information Explainer Video truly captivates. We appreciate the sleek, modern 2D animation style, which communicates complex information clearly and efficiently. The consistent blue color palette, punctuated with strategically placed accent colors, contributes to a strong visual identity.

    The dynamic transitions and subtle storytelling create a seamless viewing experience. The way Clever Devices integrates its branding into both the visuals and the narrative is also noteworthy. The videos ability to highlight the key features and benefits of EVMS while maintaining a concise, engaging presentation makes it an exemplary Information Explainer Video.

    What We Can Learn
    Strategic color palettes build brand recall and engagement.

    3. KIOXIA Animated Tech Explainer

    Video Thumbnail


    Duration : 1 minute and 30 seconds

    The video seamlessly intertwines vibrant visuals with a compelling narrative, showcasing KIOXIA's prowess in flash memory technology. The 3D animations create a visual symphony, allowing viewers to delve into the intricate workings of flash memory chips, from the microscopic layers of BiCS FLASH„¢ to the complex processes behind XL-FLASH. This visual prowess transforms the video into a captivating experience, making it an exemplary Information Explainer Video.

    KIOXIA's commitment to shaping the future of technology is evident through their advancements in UFS and XFMEPRESS„¢. The video doesn't just present facts; it reveals the passion behind KIOXIA's innovative journey, showcasing how their technology is impacting everyday lives through smartphones, cars, and data centers. This is more than a simple brand video; it's an immersive experience that celebrates the power of memory, reminding viewers of the limitless possibilities that data holds.

    What We Can Learn
    Infuse passion. your enthusiasm makes complex topics engaging and memorable.

    4. Western Digital Animated Information Video

    Video Thumbnail


    Duration : 2 minutes and 51 seconds

    In this Information Explainer Video, we love the futuristic visuals that showcase the potential of Western Digital's data storage solutions for connected vehicles. The sleek animation style, combined with clear and concise messaging, effortlessly explains the increasing data demands of the automotive industry. The video excels at breaking down complex concepts through visually engaging animations, making the information accessible to a wider audience. It demonstrates how Western Digital's tools empower engineers to make informed decisions, leading to safer and more reliable vehicles.

    The video leaves a lasting impression by highlighting the importance of proactive issue identification and the role of integrated health reporting. The smooth transitions and well-balanced sound design further enhance the viewing experience, creating a sense of innovation and technological advancement.

    What We Can Learn
    Visually demonstrate the positive impact. viewers feel confident, increasing trust.

    5. PerkinElmer 3D Information Video - Showcase brand legacy implicitly

    Video Thumbnail


    Duration : 46 seconds

    Theres a quiet power in this video. Its a slow burn, starting with vintage snapshots that tell a story of innovation, a journey built on a passion for discovery. The video doesnt shout about PerkinElmers achievements; it speaks in a calm voice, inviting viewers to see the depth and commitment behind its work.

    Its a beautiful blend of visuals that showcase the companys scientific prowess and the real-world impact of its products. From the hands holding soil to the children drawing, its a reminder that PerkinElmers pursuit of scientific excellence is intertwined with the well-being of our planet, a powerful reminder that makes this more than just a simple product video, it's an Information Explainer Video with a purpose.

    What We Can Learn
    Evoke emotion through authentic imagery. viewers will remember your message.

    6. Intel Isometric Tech Explainer

    Video Thumbnail


    Duration : 1 minute and 16 seconds

    In the fast-paced world of software development, we know how crucial performance optimization is for both user experience and bottom-line costs. G Profiler stands out as an information explainer video, masterfully showcasing its solution. The video's strength lies in its clear, concise message and sleek, futuristic visuals. We especially love the use of isometric 3D elements and the subtle animation that brings the technical concepts to life.

    The seamless integration of UI demonstrations adds immense value, allowing viewers to easily grasp the software's functionality. Granulate's video is not only informative but also visually captivating, making it a truly excellent example of how to effectively communicate the value of a technical product.

    What We Can Learn
    Combine 3D models with UI demos for a clearer product explanation, boosting viewer understanding.

    7. Alation Visual Information Explainer Video

    Video Thumbnail


    Duration : 1 minute and 33 seconds

    We admire this information explainer video that confidently showcases Alation's 10-year journey to becoming the Greatest Of All Time in data catalogs. Using the compelling analogy of sports legends, the video brilliantly captures the essence of leadership and consistent excellence in a fast-paced, visually dynamic format. Alation's numerous awards, displayed within a vibrant stadium setting, serve as tangible proof of their dominance in the data intelligence arena.

    The videos message resonates with the ambition and determination to not just be good, but to be the best. The bold The people have spoken statement, reinforced by customer trust and accolades, further emphasizes Alation's leadership. We love how the video celebrates a decade of innovation and success while effectively promoting Alation as the undeniable GOAT of data catalogs, leaving viewers inspired by their impactful journey.

    What We Can Learn
    Showcase customer success stories to prove your product's value and drive conversions.

    8. ManageEngine Informative Explainer Video

    Video Thumbnail


    Duration : 2 minutes and 10 seconds

    We adore this dynamic information explainer video, seamlessly showcasing the versatility of ManageEngine Endpoint Central. The animation immediately captures attention with its relatable portrayal of IT challenges, highlighting common pain points. The transition to the software demo is flawless, presenting a clear and concise overview of its features and benefits.

    The crisp UI, combined with well-timed sound effects, makes for a compelling viewing experience. The video effectively communicates how ManageEngine Endpoint Central streamlines complex IT tasks, empowering businesses to boost their efficiency.

    What We Can Learn
    Start with a problem your audience faces, then smoothly transition to your solution. This builds trust.

    9. PagerDuty 2D Information Explainer Video

    Video Thumbnail


    Duration : 1 minute and 2 seconds

    In today's interconnected world, digital services are the backbone of business operations. We love how this information explainer video for PagerDuty captures the essence of this reality, showcasing the need for reliability and preparedness in the face of potential system failures. The video cleverly blends abstract visuals with real-world scenarios, highlighting the platform's ability to handle mission-critical work.

    Through dynamic 2D animations and a vibrant color palette, the video seamlessly communicates the core value proposition of PagerDuty. It emphasizes the synergy between machine automation and human action, enabling businesses to maintain uptime and focus on what truly matters. PagerDuty empowers teams to navigate the complexities of the digital landscape and stay ahead in an ever-evolving world.

    What We Can Learn
    Let your personality shine through. authenticity builds connection.

    10. Syncsort

    Video Thumbnail


    Duration : 1 minute and 19 seconds

    We present Syncsort, a company reshaping the landscape of data management. This information explainer video captures its innovative spirit and sophisticated approach. We love the seamless blend of visual metaphors and vibrant 2D animation that showcase Syncsort's key offerings.

    From optimizing data flow to ensuring compliance and managing capacity, the video highlights the breadth of Syncsort's solutions. It masterfully conveys the power and efficiency of their cloud-based platform, emphasizing anytime, anywhere availability and cross-platform capabilities. The concise messaging and fast-paced animation leave a lasting impression, compelling viewers to explore Syncsort's full potential.

    What We Can Learn
    Concisely explain complex topics. aim for immediate understanding.

    11. Google Informative Animated Video

    Video Thumbnail


    Duration : 3 minutes and 41 seconds

    This video is designed to explain how Google's network infrastructure works and how it powers Google Cloud services.

    Video Design - The video uses animated graphics with bright colors and a cartoonish style to illustrate the complex subject of data center networking. The visuals are simple but effective at conveying the concepts. A minimalist style of animation is used in the video, with an animated host that helps the viewer visualize the steps of network traffic. Simple visual effects such as zooming, panning, and transitions help to further enhance the quality of the Information Explainer Video.

    The visual style of the video uses bright colors and a cartoonish style that makes the information more accessible and engaging for the viewer. This approach helps to simplify a complex topic, making it easier for the viewer to understand and remember. The visual design of the video drives the video goal, which is to explain how Google's data center networking works. This design helps to communicate the tone of the video, which is both informative and engaging.

    12. Schneider Electric Simple Information Explainer Video

    Video Thumbnail


    Duration : 2 minutes and 13 seconds

    Schneider Electric is a global specialist in energy management and automation. This video is designed to explain how their power systems go digital.

    Video Design - This is an Information Explainer Video using a clean and simple animation style. The video features bright colors and clear graphics, which helps to simplify complex information and keep the viewer engaged. The video's design is minimalist and features a variety of graphics that highlight different features, like QR codes, switches, and other electrical equipment. The use of icons, labels and text boxes help to easily explain the features of the product.

    The visual style effectively communicates the objective of the video, which is to show how Schneider Electric's technology helps to improve safety, efficiency, reliability, and sustainability. The animation and graphics are used to visually illustrate how these benefits are achieved. The video's tone is optimistic and informative, aiming to present the information clearly. The design and style make the video relevant to both engineers and managers who are responsible for managing power systems, as well as individuals interested in the applications of digital technology.

    13. Citrix

    Video Thumbnail


    Duration : 56 seconds

    Citrix DaaS is a cloud-based desktop-as-a-service platform, and this video is designed to highlight the security features of the solution.

    Video Design - This Information Explainer Video effectively presents Citrix DaaS security features through a combination of simple, clean graphics and text. A light blue background with contrasting blue, white and black elements creates a modern and professional visual style. The graphics are well-designed and clearly illustrate the key features of Citrix DaaS, such as adaptive authentication, app protection, and analytics.

    The video clearly communicates the message that Citrix DaaS is a secure solution for businesses, and the visual design plays a significant role in driving this message home. The use of simple graphics and text, combined with the consistent blue color scheme, creates a reassuring and trustworthy tone. The video's clean and modern design is in line with Citrix's branding, which further reinforces the company's commitment to security and innovation.

    14. CareATC

    Video Thumbnail


    Duration : 1 minute and 31 seconds

    CareATC is a population health management company that helps inspire healthier, happier employees. The video is designed to showcase how CareATC can help employers reduce healthcare costs.

    Video Design -
    This Information Explainer Video utilizes a minimalist design style with colorful graphics. Clean lines, simple shapes, and bright, engaging colors are used throughout the video, making it visually appealing and easy to understand. The use of flat, graphic illustrations reinforces the company's focus on technology and data-driven solutions.

    The video effectively communicates the company's objective. The narrative is clear and engaging, explaining how CareATC can help employers achieve specific business goals. By focusing on the challenges of rising healthcare costs and the need for a healthier workforce, the video sets a professional tone that resonates with its target audience of employers. The use of data-driven insights and visual representations of results allows viewers to see the value proposition of CareATC.

    15. Shiftgig

    Video Thumbnail


    Duration : 1 minute and 35 seconds

    Shiftgig connects businesses with the on-demand workforce through their mobile platform. The video is designed to showcase how easy it is to use this service.

    Video Design -
    The video uses a simple and clean aesthetic with clear graphics and bold text. It features bright green and blue colors that communicate the ease of use and efficiency. The use of animated hand interactions, and visual representations of the platform help viewers understand how the platform works, making this a good Information Explainer Video.

    The simple design of the video makes it easy to understand and follow. The use of clear graphics and minimal text creates a positive tone that reflects the company's vision. This tone is further accentuated by the use of dynamic transitions and color palettes, which visually communicate the quick and easy process of connecting businesses with workers. The video narrative, combined with its visual style, emphasizes the simple, reliable and flexible nature of Shiftgig, effectively driving its goal to promote the platform.

    16. HR Acuity

    Video Thumbnail


    Duration : 1 minute and 12 seconds

    The brilliance of this HR Acuity Information Explainer video lies in its ability to distill complex HR challenges into digestible visuals. The animation masterfully guides us through a narrative of order, disruption, and resolution, spotlighting the critical role of effective employee relations management. The vibrant colors and dynamic animations evoke a feeling of empowerment and forward momentum.

    HR Acuity positions itself as the central hub for addressing these challenges. We admire how the platform's key functionalities are seamlessly integrated without being overwhelming. The presence of familiar brand logos emphasizes the trust and adoption HR Acuity has garnered. Its a smart demonstration of how a concise, visually-driven narrative can resonate powerfully.

    What We Can Learn
    Keep it concise; viewers lose interest with lengthy explanations.

    17. Strata

    Video Thumbnail


    Duration : 2 minutes and 25 seconds

    Strata is a cybersecurity company that focuses on providing flexible security solutions for cloud environments. This video is designed to showcase how Strata's solutions address the challenges of scaling security in dynamic environments.

    Video Design - This Information Explainer Video employs a minimalist design style, using clean, bright colors and simple graphics to illustrate the concepts. The animation is smooth and fluid, with isometric illustrations showcasing the different cloud infrastructure components, like servers, databases, and firewalls. The focus is on clarity and visual appeal. The video uses icons and transitions to create visual interest and provide a clear path for viewers to follow.

    Strata highlights how traditional security models fall short in adapting to the rapid pace of cloud deployment. The video contrasts rigid licensing models with Strata's flexible approach, showing the difference in scalability and agility. The visual style effectively drives home the message, demonstrating how Strata's flexible security consumption model can keep pace with cloud infrastructure growth. The video communicates a confident and reassuring tone, emphasizing that Strata's solutions provide the necessary protection for businesses in the fast-paced world of cloud computing.

    18. AppFolio

    Video Thumbnail


    Duration : 1 minute and 19 seconds

    AppFolio is an online portal that makes it easy for board members to govern their community associations from anywhere, on any device. The video is designed to showcase how AppFolio simplifies managing community associations.

    Video Design - The video is a colorful and simple Information Explainer Video. The use of hand drawn graphics highlights the features and benefits of AppFolio, allowing the viewer to easily understand the ease of use and accessibility of the platform. The use of different colored houses and buildings creates visual interest and draws the viewer's eye to the key features of the AppFolio platform.

    The video effectively communicates the objective of showcasing the ease of use and accessibility of AppFolio. The use of a simple and engaging visual style, paired with the user-friendly features of AppFolio, creates a positive and approachable tone. The video makes it clear that AppFolio is designed for board members, who need a simple and efficient solution to manage their community association responsibilities.

    19. PanMon

    Video Thumbnail


    Duration : 1 minute and 50 seconds

    PanMon is a pantograph condition monitoring system from Ricardo, designed to provide real-time and cost-efficient surveillance for pantograph units on electrified rail services. The goal of the video is to show the benefits of PanMon, how it can identify vehicles on the network that pose a higher risk of damaging the overhead wires and subsequently, allow for preventative action to protect the catenary apparatus and the onboard pantograph equipment.

    Video Design - This Information Explainer Video utilizes simple, yet clear 3D animations to illustrate the potential issues and the solution offered by PanMon. The graphics are high quality and are used to highlight areas like the overhead wires, pantographs, and the overall train network. The video's design is clean and professional, emphasizing clarity and ease of understanding.

    The visual style of the video is effective in communicating the benefits of PanMon and its target audience. The clear and concise 3D animations help to visualize the problem of damaged overhead wires and how PanMon can proactively identify and address this issue. The video's tone is informative and professional, highlighting the solution's technical capabilities. The overall design of the video drives the key takeaway, that PanMon provides an effective solution for maintaining the integrity of overhead wires, ensuring a smooth and efficient operation of electrified rail services.

    20. PacketLight

    Video Thumbnail


    Duration : 1 minute and 31 seconds

    PacketLight Networks provides high-capacity optical transport solutions for the transport of 400Gb/s over a single wavelength. This video is designed to introduce PacketLight and their solutions for high bandwidth demands.

    Video Design - This Information Explainer Video utilizes a combination of animated graphics, text, and data visualizations to present information about the company and its solutions. A dark blue background with white and yellow text creates a clean and modern aesthetic. The use of animation keeps viewers engaged, and the graphics effectively illustrate the concepts presented.

    The design style of the video effectively communicates the objective of the video by presenting the key features of PacketLight's solutions. The video tone is professional and informative, using a combination of text and visual aids to provide a clear and concise overview of PacketLight's capabilities. The design is appealing to a technical audience familiar with 400Gb/s and optical transport solutions.

    21. Comarch

    Video Thumbnail


    Duration : 1 minute and 38 seconds

    Comarch is a company that offers solutions for various industries, including the oil and gas industry. The video is designed to show how technology can improve customer engagement in this sector.

    Video Design - The video uses a vibrant color palette with bold graphics and illustrations. This creates an engaging and visually appealing Information Explainer Video style that is easy to follow and understand. It features a simple, consistent animation style with a clear and concise narrative.

    The use of bright colors and playful illustrations creates a fun and approachable tone for the video. The video is well-paced, with clear transitions between scenes, that guides the viewer through the process of how technology can improve customer engagement. The video effectively communicates the benefits of using Comarch's solutions by illustrating its use cases in the oil and gas industry.

    22. MCI

    Video Thumbnail


    Duration : 1 minute and 46 seconds

    MCI is a company that specializes in code modernization solutions. This video is designed to showcase how their AI-powered code refactoring solution can quickly and securely convert legacy code to newer languages, saving time and money.

    Video Design - The video uses a clean and modern design style with a combination of simple animations and text overlays. It is a good Information Explainer Video that makes it easy to understand the complex process of code refactoring, focusing on the process using graphical representations like lines, circles and animation. This video makes use of bold colors, green and blue and animated arrows to highlight the various stages of code refactoring, and to draw attention to key benefits.

    The visual style of the video effectively communicates the objective of modernizing legacy code. The clear and concise animations, combined with the straightforward language, make the video easy to follow and understand, even for someone with little knowledge of code refactoring. The video's overall tone is informative, professional and optimistic, which reinforces MCI's expertise in the field and encourages viewers to learn more.

    23. Moogsoft

    Video Thumbnail


    Duration : 1 minute and 22 seconds

    Moogsoft is an AI-powered IT operations platform that aims to solve complex IT problems. This video is designed to demonstrate the challenges IT operators face and how Moogsoft can be their solution.

    Video Design - The video uses a lighthearted and relatable Information Explainer Video style. It employs simple line art and minimal color palettes, allowing viewers to easily grasp the story and understand the core value proposition. The animated visuals, showcasing a cow robot, add a sense of humor and lightheartedness to a typically stressful subject, helping to engage the audience and make the content easily digestible.

    The video's visual style effectively communicates the objective of easing the burden of IT operations. The narrative portrays the frustration and exhaustion of IT professionals dealing with errors and constant issues. The presence of the cow robot, Moogsoft, as a helpful guide and problem-solver, underscores the solution's ability to streamline and simplify IT management. This creates a positive and welcoming tone, suggesting that Moogsoft offers a solution to the challenges faced by IT teams.

    24. Logicom

    Video Thumbnail


    Duration : 2 minutes and 26 seconds

    Logicom is a distribution company focused on providing IT solutions to its customers. This particular video is designed to communicate the benefits of partnering with Logicom and Cisco Meraki.

    Video Design - The video uses a clean and simple visual design, with bright colors and minimalist illustrations. It employs a style common to Information Explainer Videos, where the content is conveyed through visual storytelling, with animation, graphics, and text. Each section of the video focuses on a particular aspect of the cloud, and a visual narrative is built to emphasize the challenges that businesses are facing.

    This video is able to effectively communicate its objective by using a minimalist visual design, with the use of graphics to explain the challenges that businesses are facing, and using a calm and clear tone, in combination with a gentle and calming music track. The visual narrative makes the message easily digestible, and it effectively drives the viewer to explore the Logicom Cisco Meraki partnership.

    25. Ateme

    Video Thumbnail


    Duration : 1 minute and 8 seconds

    Ateme+ is a Software as a Service solution designed to make it easier to keep your audience captivated today and into the future. This video is designed to explain the benefits of Ateme+ to a broad audience.

    Video Design - The video is a classic Information Explainer Video that employs a minimal, flat design style. The use of simple, clean graphics coupled with crisp, bright color palettes of blue, green, and orange, effectively captures and conveys the essence of the Ateme+ platform.

    The video's clear and concise visual design successfully communicates the video's goal to highlight the ease of use and accessibility of Ateme+ as a service. The combination of the simplicity of the graphics and the animation style creates a sense of confidence and trust. The use of a professional, yet approachable tone throughout the video ensures that the messaging resonates with the target audience.

    26. Boyd

    Video Thumbnail


    Duration : 1 minute and 0 seconds

    Boyd is the world's leading innovator in sustainable engineered materials. The video is designed to introduce the company and showcase its innovative capabilities.

    Video Design -
    This is a high-quality Information Explainer Video featuring sleek and modern animation. The video uses 3D graphics to depict Boyd's products in action. The animations are clear, engaging, and visually appealing.

    The video uses a combination of CGI and live action to create a compelling narrative. The animations and graphics are used to illustrate Boyd's expertise in material science, engineering, and manufacturing. A clean color palette with contrasting colors is applied to differentiate the visual elements. The tone of the video is professional, informative, and inspiring. The combination of sophisticated graphics and compelling narrative effectively communicates the company's mission to redefine the possible and champion customer success.

    27. VISA

    Video Thumbnail


    Duration : 2 minutes and 23 seconds

    VISA Direct is a push payment platform that makes it possible for fast, simple, and secure payments to travel across town or across the world. This video is designed to introduce the network to the Risk & Compliance community.

    Video Design - This Information Explainer Video uses minimal line drawings and illustrations to depict a complex system. A bright blue background coupled with simple white lines makes the motion graphics easy to follow and understand. Animated lines and a smooth flow of information ensure that the viewer stays engaged and follows the narrative.

    The video's clean visual style helps communicate its objective by showcasing the network's global reach. The tone of the video is clear and informative, making it easy for the audience to understand the benefits of the VISA Direct network. The simple animation and design work together to create a calm and informative tone, highlighting the network's global reach and efficiency.

    28. Siemens

    Video Thumbnail


    Duration : 1 minute and 38 seconds

    Siemens Teamcenter Quality is a cloud-based solution that aims to help automotive suppliers collaborate more effectively. The video is designed to showcase the benefits of this solution.

    Video Design - The video uses a clean and minimalist aesthetic, featuring a simple color palette of white and blue. The animation style is smooth and engaging, focusing on clear and concise messaging. The video is a great example of an Information Explainer Video, highlighting the core features of Teamcenter Quality through simple animated icons and visual representation. The focus is on the product and its application in the automotive industry, with animated visuals that depict the core functions of the platform. The use of icons and minimalist graphics helps communicate the message in a way that is both easy to understand and visually appealing.

    The video effectively communicates the objective of enhancing automotive suppliers' collaboration through the use of Teamcenter Quality. The animation style and design of the video create a professional and trustworthy tone, emphasizing the value and ease of use of the platform. The visual style of the video effectively drives the video goal, encouraging viewers to explore the platform further and learn more about its features.

    29. WalkMe

    Video Thumbnail


    Duration : 52 seconds

    WalkMe makes software, websites, and applications easier to use. This video is designed to introduce WalkMe as a digital adoption platform.

    Video Design - WalkMe's video incorporates animated graphics. It is an Information Explainer Video that uses abstract visual imagery to illustrate the challenges of the digital world. This video is visually appealing. It uses bright colors such as blue and pink. It incorporates animated graphics like a rocket and a spinning sphere. The quality of graphics is high.

    WalkMe uses these visual elements to communicate its message effectively. The video's tone is optimistic and positive. The animation is fast-paced, and the visual style of the video creates excitement, and a sense of speed, to emphasize how the solution can help users keep pace in the digital world.

    30. AdHive

    Video Thumbnail


    Duration : 1 minute and 7 seconds

    AdHive is a platform based on Ethereum smart contracts, and the video is designed to promote the platform's benefits and how it can help advertisers.

    Video Design - The video is a simple yet effective Information Explainer Video, using a combination of animated graphics and text to visually communicate the concept of AdHive. The color palette of blue, teal, yellow, and white is consistent throughout, giving the video a clean and modern look. The animation style is minimalistic and focused on delivering the information directly without any distractions. The use of gears and social media icons is a great visual cue to effectively convey the concept of automation and social media marketing.

    The video design communicates the goal of AdHive, which is to simplify advertising campaigns. The tone of the video is confident and informative, highlighting the platform's potential to save time and effort for advertisers. The use of clear and concise language, combined with visual cues, makes the information engaging and easy to understand. The use of numbers and graphs in the video is also effective in highlighting the efficiency of AdHive and showing the difference between the old and new ways of advertising.

    FAQ

    View more icon. Plus icon inside an orange shape.
    How can an explainer video simplify my complex product/service for potential customers?

    Explainer videos translate complex products/services into engaging visuals and narratives, making them easily understandable for potential customers and boosting engagement.

    View more icon. Plus icon inside an orange shape.
    What are the key elements of a successful explainer video?

    Successful explainer videos combine clear messaging, compelling visuals, a strong script, and professional voiceover to capture attention and drive conversions.

    View more icon. Plus icon inside an orange shape.
    How long should my explainer video be to keep viewers engaged?

    Optimal explainer video length is typically 60-120 seconds, balancing engagement and information delivery. Longer videos are suitable for highly technical products/services.

    View more icon. Plus icon inside an orange shape.
    What are the different animation styles used in explainer videos, and which one suits my brand best?

    Various animation styles exist, including 2D character animation, whiteboard animation, motion graphics, and screencast videos. The best style depends on the brand, message, and target audience.

    View more icon. Plus icon inside an orange shape.
    How much does it cost to create a high-quality explainer video?

    High-quality explainer videos typically cost between $1,000 and $6,000, depending on factors like length, complexity, and animation style.

    View more icon. Plus icon inside an orange shape.
    What kind of script is most effective for an explainer video?

    Effective explainer video scripts are conversational, benefit-driven, and focus on solving customer problems. A clear call to action is essential.

    View more icon. Plus icon inside an orange shape.
    How can I find a reputable explainer video production company?

    When choosing a production company, consider their portfolio, client testimonials, and experience in your industry.

    View more icon. Plus icon inside an orange shape.
    How can I incorporate customer testimonials or case studies into my explainer video?

    Incorporating customer testimonials or case studies adds credibility and social proof to explainer videos, building trust with potential customers.

    View more icon. Plus icon inside an orange shape.
    What is the best way to showcase the value proposition of my product/service in an explainer video?

    Clearly articulate the value proposition by highlighting key benefits and solutions offered by the product/service.

    View more icon. Plus icon inside an orange shape.
    How can I make my explainer video memorable and shareable?

    Memorable explainer videos utilize strong visuals, a catchy soundtrack, and a clear call to action, encouraging sharing and wider reach.

    View more icon. Plus icon inside an orange shape.
    What are some common mistakes to avoid when creating an explainer video?

    Avoid jargon, excessive length, and unclear messaging. Focus on a concise, engaging narrative.

    View more icon. Plus icon inside an orange shape.
    How can I repurpose my existing marketing materials for my explainer video?

    Existing marketing materials, such as website copy, brochures, and presentations, can be repurposed for explainer videos, ensuring consistency and cost-effectiveness.

    View more icon. Plus icon inside an orange shape.
    What are the best practices for using voiceovers in explainer videos?

    Professional voiceovers enhance clarity and professionalism. Choose a voice that aligns with the brand and target audience.

    View more icon. Plus icon inside an orange shape.
    How can I use an explainer video to build trust and credibility with my audience?

    Explainer videos build trust by showcasing expertise and demonstrating value, fostering credibility with the audience.

    View more icon. Plus icon inside an orange shape.
    What are the different ways to use animation to tell a story in an explainer video?

    Animation can tell stories through various techniques, including character interactions, metaphorical visuals, and dynamic data representations. Choose the approach that best suits the message and target audience.



    How to plan and optimize Information Explainer Videos?


    Target Audience Needs: "Success is not delivering a feature; success is learning how to solve the customer’s problem." - Diana Roth, VP of Customer Success at Sendoso. Advids used this approach for a healthcare client. By focusing on patient pain points, we crafted an explainer video that resonated deeply, leading to a 25% increase in appointment bookings.

    Actionable: Address specific audience needs and pain points directly.

    Build Emotional Connections: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou. Advids leveraged this wisdom for a non-profit client. By incorporating heartwarming stories into their explainer video, we amplified donations by 30%.

    Actionable: Evoke emotions to create memorable and impactful videos.

    Focus on Value Proposition: "Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value." - Philip Kotler. Advids applied this for an e-commerce client. By highlighting the unique benefits of their products, we saw a 20% increase in sales conversions after launching their explainer video.

    Actionable: Clearly communicate the value proposition to the target audience.

    Prioritize Visual Storytelling: "Design is thinking made visual." - Saul Bass. Advids used this principle for a tech startup client. By using compelling visuals and animation, we created an engaging explainer video that boosted website traffic by 50%.

    Actionable: Use visuals to enhance storytelling and audience engagement.

    Drive Action: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker. Advids implemented this for a real estate client. By including clear calls to action in their explainer video, we generated a 35% increase in property inquiries.

    Actionable: Include clear calls to action to guide audience behavior.


    Why Advids for Information Explainer Video?


    At Advids, we create high-quality, original Information Explainer Videos that deliver exceptional results. Our blend of creative storytelling, cutting-edge technology, and proven track record helps you achieve your business goals by transforming your vision into compelling animation.

    Experience the Advids Advantage:

    12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective Information Explainer Video creation. We've completed over 345 successful Information Explainer Video projects.
    Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—businesses trust Advids to bring their stories to life through animation.
    Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

    The Advids Approach to Information Explainer Video:

    Customized Information Explainer Video Solutions: We tailor each project—whether it's a classic explainer video, character animation, or another Information Explainer Video format—to your brand, style, and target audience.
    Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation.
    Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Information Explainer Videos.

    Animation Expertise and Technology:

    Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action.
    Cutting-Edge Information Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.


    Ready to unlock the potential of Information Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Information Explainer Video?


    An Information Explainer Video is a concise and engaging video that simplifies complex information, making it easy to understand for a wider audience. These videos are designed to educate, inform, and persuade viewers by breaking down complex concepts, processes, or products into digestible pieces. They often use animation, visuals, and storytelling to make information more memorable and impactful.

    Information Explainer Videos are versatile and can be used for a wide range of purposes, including product demos, educational content, marketing campaigns, and customer support. They can be used to introduce new products or services, explain complex features, address customer pain points, or provide step-by-step instructions. By leveraging the power of visual communication, these videos can effectively convey information, build brand awareness, and drive conversions.


    What do top Information Explainer Videos have in common?


    Animated visuals - A visually appealing way to engage viewers and make information more memorable.

    Character-driven narratives - A relatable way to connect with viewers and make the information more personal.

    Problem-solution structure - A clear and concise way to present the value proposition of a product or service.

    Visual metaphors - A creative way to simplify complex concepts and make them more understandable.

    Call to action - A clear and concise way to encourage viewers to take the next step.

    Storytelling techniques - A powerful way to engage viewers and make the information more memorable.

    Attention-grabbing hooks - A way to capture viewers' attention from the get-go and encourage them to watch the entire video.

    Effective calls to action - A way to drive conversions and encourage viewers to take the desired action.

    Targeted audience - A way to ensure that the video resonates with the intended audience and meets their needs.

    Visual storytelling - A way to use visuals to tell a story and make the information more engaging.

    Motion graphics - A dynamic way to add visual interest and make the video more engaging.

    Whiteboard animation - A simple and effective way to explain complex concepts in a clear and concise way.


    What makes Information Explainer Video effective?


    A captivating Information Explainer Video is a powerful tool for communicating complex information in a way that is both engaging and informative. The design to create engaging Information Explainer Videos is driven by a clear understanding of the target audience and the message being conveyed.

    Methods for creating effective Information Explainer Videos include using animation, visuals, and storytelling to make the information more memorable and impactful. These videos often use a problem-solution structure to highlight the value proposition of a product or service, and they typically end with a clear call to action to encourage viewers to take the next step.

    Leading to a successful Information Explainer Video is a combination of factors, including a strong understanding of the target audience, a clear and concise message, and a visually appealing and engaging presentation. By incorporating these elements, companies can create videos that effectively communicate information, build brand awareness, and drive conversions.


    How long should your Information Explainer Video be?


    A thoughtfully crafted Information Explainer Video is a powerful tool for communicating complex information in a way that is both engaging and informative. The ideal length of an Information Explainer Video is driven by the specific content and the target audience.

    Methods for determining the ideal length of an Information Explainer Video include considering the complexity of the information being conveyed, the attention span of the target audience, and the desired outcome of the video. For example, a short explainer video might be appropriate for introducing a new product or service, while a longer video might be necessary to explain a complex process or provide in-depth product training.

    Pre-production questions

    What is the main message?

    What is the target audience?

    What is the desired outcome?

    What is the complexity of the information?

    What is the attention span of the target audience?

    What is the budget for the video?

    What is the timeline for the video?


    How to create Information Explainer videos?


    A well-crafted Information Explainer Video is a powerful tool for communicating complex information in a way that is both engaging and informative. The creation process to create effective Information Explainer Videos involves several key steps, from planning and scripting to production and post-production.

    Methods for creating effective Information Explainer Videos include using animation, visuals, and storytelling to make the information more memorable and impactful. These videos often use a problem-solution structure to highlight the value proposition of a product or service, and they typically end with a clear call to action to encourage viewers to take the next step.

    Pre-production

    Define target audience

    Identify key message

    Develop a script

    Choose visual style

    Storyboard the video

    Production

    Record voiceover

    Create animation

    Edit video

    Add music and sound effects

    Post-production

    Add call to action

    Optimize for different platforms

    Promote the video


    Unlocking the Power of Explainer Videos


    Information Explainer Videos come in various styles, each designed to address specific communication needs. Let's explore some prominent types:

    Conceptual Explainers
    • These videos excel at simplifying complex ideas, breaking down abstract theories or technical jargon into digestible pieces.
    • They're particularly effective for explaining concepts like blockchain technology to a non-technical audience or demystifying scientific principles for students.
    Process Explainers
    • Ideal for step-by-step guides, these videos visually demonstrate processes, making them perfect for tutorials or product demos.
    • Imagine demonstrating how to assemble furniture or use a new software feature with clear visuals and concise instructions.
    Feature Explainers
    • These videos shine a spotlight on specific features or functionalities of a product or service.
    • They're incredibly effective at showcasing benefits and driving user adoption by focusing on key selling points.
    • For example, a feature explainer for a new smartphone could highlight its advanced camera capabilities or its long battery life.
    Testimonial Explainers
    • Featuring real customers sharing their positive experiences, these videos Build Trust and credibility.
    • By showcasing authentic user feedback, they provide potential customers with relatable stories and build confidence in your brand.
    • A testimonial explainer for a weight loss program could feature individuals sharing their success stories and how the program transformed their lives.
    Animated Explainers
    • Injecting life into information through animation, these videos are engaging and memorable.
    • They're particularly effective for capturing attention, simplifying complex information, and conveying abstract concepts in a visually appealing way.
    • An Animated Explainer could be used to explain the inner workings of a complex machine or to illustrate the benefits of a new financial product.


    Make Your Product Launch Video Unforgettable


    Infusing humor and Storytelling into your Information Explainer Videos can significantly Boost Engagement and make them more memorable. Here are some creative approaches:

    Relatable Characters
    • Craft characters that resonate with your target audience, using humor and relatable situations to forge a personal connection. Imagine a character struggling with slow internet speed, mirroring your target audience's frustration, before your product swoops in as the solution.
    Unexpected Twists
    • Introduce surprising elements or plot twists to keep viewers on the edge of their seats. This could involve unexpected dialogue, visual gags, or narrative turns that subvert expectations and maintain interest. Think of a cleaning Product Explainer where a seemingly mundane cleaning task turns into a humorous adventure.
    Embrace Exaggeration
    • Use hyperbole or exaggeration to emphasize key points and create a lasting impression. This can be achieved through humorous scenarios, exaggerated visuals, or witty wordplay. Imagine showcasing the durability of a phone case by dropping it from a ridiculously high height in a comical way.
    Tell a Story with a Clear Arc
    • Structure your explainer like a captivating mini-narrative, complete with a beginning, middle, and end. This helps viewers follow the information flow, understand the context, and retain key takeaways more effectively. Think of a software explainer that starts with a character facing a challenge, discovers the software as a solution, and ends with them achieving success.
    Humor to Address Pain Points
    • Highlight common customer frustrations or challenges in a humorous way, demonstrating how your product or service provides a solution. By acknowledging their pain points with a touch of humor, you can create a sense of empathy and establish your product as the answer they've been seeking. Imagine a coffee machine explainer that starts with a character struggling to make a decent cup of coffee in the morning, then introduces your product as the solution for a perfect brew.


    Boosting Your Launch with Explainer Videos


    Information Explainer Videos can be seamlessly woven into your Content Marketing tapestry to achieve specific business goals:

    • Blog Posts: Embedding explainers within blog posts provides visual context and enhances the user experience. This can increase engagement, make complex topics more accessible, and drive traffic to your blog. For example, embedding an explainer about a complex product feature can significantly reduce bounce rate and increase time spent on the page, leading to higher lead generation.
    • Social Media Campaigns: Sharing explainers across social media platforms amplifies brand visibility and drives traffic to your website or landing pages. They're highly shareable, capturing attention in fast-paced feeds and generating interest in your brand. Imagine creating a short, engaging explainer about your new mobile app and sharing it across platforms like Facebook, Instagram, and Twitter.
    • Email Marketing: Including explainers in email newsletters provides Engaging Content and encourages clicks to relevant landing pages. They break up text-heavy emails and provide a visually appealing way to convey information and drive conversions. For instance, you could include an Explainer Video in a welcome email series to introduce new subscribers to your brand and its offerings.
    • Website Landing Pages: Featuring explainers on Landing Pages provides a clear and concise explanation of your product or service, boosting engagement and driving conversions. They can communicate Value Propositions effectively and encourage visitors to explore your offerings further. Imagine using an explainer video on your product landing page to showcase its features, benefits, and how it solves customer pain points.
    • Webinar Promotions: Using explainers to promote upcoming webinars offers a sneak peek into the content and generates interest in attending. They can highlight key takeaways, introduce speakers, and create excitement around your event. A short explainer video shared on social media and in email campaigns can effectively promote your webinar and drive registrations.


    Crafting Compelling Calls to Action


    A Strong Call to Action is essential for driving conversions. Here are some best practices for crafting Clear and Compelling Calls to Action in your Information Explainer Videos:

    • Keep it Simple and Direct: Use concise and action-oriented language that clearly communicates the desired action. Avoid jargon or overly complex phrasing. Instead of saying Explore our comprehensive range of solutions, try Visit our website to find the perfect solution for you.
    • Highlight the Benefits: Explain what viewers will gain by taking action, emphasizing the value proposition and addressing their needs. Instead of just saying Visit our website, try Learn more and unlock exclusive discounts on our website today!
    • Create a Sense of Urgency: Use language that encourages immediate action, such as limited-time offer or sign up now. This can motivate viewers to take action before it's too late.
    • Use Visual Cues: Employ clear and prominent visual cues, such as buttons or arrows, to guide viewers towards the call to action. This makes it easy for them to identify and click on the CTA.
    • Test Different Variations: Experiment with different calls to action to see which ones perform best. Track click-through rates and conversion rates to optimize your approach. This allows you to refine your CTAs and maximize their effectiveness.


    Explainer Videos: Fueling Your Product Launch


    • Awareness: Introduce new products or services, educating potential customers about their benefits and value proposition. This helps generate interest and drive initial engagement. For example, a short, engaging explainer video shared on social media can introduce your brand and its offerings to a wider audience.
    • Consideration: Delve deeper into product features and functionalities, showcasing how they solve specific customer pain points. This helps customers understand the product's value and compare it to competitors. An explainer at this stage might compare your software's features to competitors, highlighting its unique advantages and addressing potential concerns.
    • Decision: Provide compelling Testimonials or case studies, demonstrating the product's effectiveness and building trust. This helps customers make informed decisions and overcome any remaining doubts. A testimonial explainer featuring satisfied customers can be highly effective at this stage.
    • Action: Include a clear call to action, encouraging viewers to take the next step, such as visiting the website, downloading a brochure, or contacting the company. Make it easy for viewers to take action by providing clear instructions and prominent buttons or links.
    • Retention: Provide Onboarding tutorials, feature updates, and troubleshooting guides, improving customer satisfaction and retention. Explainer videos can be used to guide new customers through the onboarding process or to introduce them to new features and updates.


    Storytelling Secrets for Engaging Product Videos


    • Character-Driven Narratives:

      Create relatable characters that viewers can connect with, using their experiences and challenges to illustrate the product's value. By humanizing your message, you create a more engaging and memorable experience. Imagine a character struggling with disorganized finances, then discovering your budgeting app as the solution for financial freedom.

    • Problem-Solution Structure:

      Present a relatable problem that viewers identify with, then introduce your product or service as the solution. This creates a clear narrative arc, highlights the product's benefits, and positions it as the answer to their needs. An explainer about a project management tool could start by showing a team struggling with disorganized tasks and missed deadlines, then introduce the tool as the solution for streamlined collaboration.

    • Emotional Appeals:

      Connect with viewers on a deeper level by evoking emotions like empathy, inspiration, or excitement. By tapping into their emotions, you create a more memorable and impactful experience. An explainer for a charity could use powerful visuals and storytelling to evoke empathy and inspire viewers to donate.

    • Visual Metaphors:

      Simplify complex concepts and make them more memorable using visual metaphors. This can be achieved through animation, illustrations, or live-action footage that creates visual associations and aids understanding. Imagine explaining the concept of cloud storage by showing files literally floating up to a cloud in the sky.

    • Call to Action:

      End your explainer with a clear and compelling call to action, encouraging viewers to take the next step. Whether it's visiting your website, downloading a brochure, or contacting your team, guide them towards conversion. For example, end your explainer with a clear message like Visit our website today to learn more and get started!


    Hook Your Audience: Attention-Grabbing Explainer Video Starts


    • Start with a Question:

      Pose a thought-provoking question that piques curiosity and encourages viewers to seek answers. This could be a direct question to the audience or a rhetorical question that sets the stage for the explainer's topic. For example, an explainer about sustainable living could start with the question: What if you could reduce your carbon footprint and save money at the same time?

    • Use a Surprising Statistic:

      Present a surprising statistic or fact related to the explainer's topic, instantly grabbing viewers' attention and making them eager to learn more. An explainer about cybersecurity could start with a statistic like 95% of data breaches are caused by human error, instantly grabbing viewers' attention and highlighting the importance of the topic.

    • Show a Problem:

      Start by visually depicting a common problem or challenge that viewers can relate to, setting the stage for your product or service as the solution. Imagine an explainer about a language learning app that starts with a character struggling to communicate while traveling abroad.

    • Use Humor:

      Open with a humorous anecdote or visual gag, creating a lighthearted tone and engaging viewers from the outset. A cleaning product explainer could start with a character comically struggling with a stubborn stain before your product comes to the rescue.

    • Create a Sense of Urgency:

      Highlight a time-sensitive opportunity or challenge, creating a sense of urgency and encouraging viewers to watch the entire explainer. For example, an explainer about a limited-time sale could start with a countdown timer and emphasize the scarcity of the offer.


    Maximize Your Explainer Video Reach


    Optimizing your Information Explainer Videos for each social media platform is crucial for maximizing their impact. Here's how:

    • Video Length: Adjust the length of your explainers to suit the platform's format and user preferences. Short-form explainers are ideal for platforms like TikTok and Instagram Reels, while longer explainers might be more suitable for platforms like YouTube.
    • Aspect Ratio: Use the appropriate aspect ratio for each platform, ensuring the video fits the screen and doesn't get cropped, maintaining visual appeal. For example, use a square aspect ratio for Instagram feed posts and a vertical aspect ratio for TikTok and Instagram Stories.
    • Hashtags: Use relevant hashtags to increase discoverability and reach a wider audience interested in your industry or niche. Research popular hashtags in your industry and incorporate them into your video descriptions.
    • Captions: Add captions to make your explainers accessible to viewers who prefer to watch with the sound off, expanding your reach and improving accessibility. On platforms like Facebook and Instagram, where many users watch videos without sound, captions are crucial for ensuring your message is understood and increasing engagement.
    • Calls to Action: Include Clear Calls to Action that are relevant to the platform and encourage viewers to engage with your content, whether it's liking, commenting, sharing, or following your account. For example, on Instagram, you might encourage viewers to double-tap if you agree or tag a friend who needs to see this.


    Short-Form Explainer Secrets


    Short-form video platforms require a concise and attention-grabbing approach. Here are some tips for creating effective short-form Information Explainers:

    • Conciseness: Keep your explainers short and to the point, focusing on a single key message or idea to avoid overwhelming viewers. Aim for videos that are under 60 seconds, and ideally even shorter, to Capture Attention and maintain engagement.
    • Visual Appeal: Use eye-catching visuals, animation, and transitions to capture attention and keep viewers engaged in the fast-paced world of short-form content. Use bright colors, dynamic animations, and quick cuts to keep viewers engaged. Consider incorporating trending Visual Styles or memes that resonate with your target audience on TikTok.
    • Music and Sound Effects: Use popular music or sound effects to enhance the explainer's mood and create a more memorable and immersive experience. Choose music that is relevant to your brand and target audience, and use sound effects to emphasize key moments in your explainer.
    • Text Overlays: Add text overlays to highlight key points and make the explainer more accessible, especially for viewers watching without sound. Use clear and concise text that is easy to read, and consider using animations or effects to make the text more engaging.
    • Calls to Action: Include clear calls to action that encourage viewers to like, comment, share, or follow your account, boosting engagement and reach. For example, you might end your explainer with a question to encourage comments or ask viewers to follow for more tips.


    Crafting Explainers That Connect


    Connecting with your target audience requires understanding their needs and preferences. Here are some strategies for creating Information Explainers that resonate:

    • Understanding Your Audience: Conduct thorough research to understand your target audience's demographics, interests, pain points, and motivations. Use tools like Google Analytics, social media analytics, and customer surveys to gather data about your audience.
    • Language and Tone: Use language and tone that are appropriate for your target audience, avoiding jargon or overly technical terms that might alienate them. If your target audience is young adults, you might use a more casual and conversational tone. If your target audience is professionals, you might use a more formal and informative tone.
    • Visual Style: Choose a visual style that appeals to your target audience, considering their age, gender, and cultural background to create a visually appealing experience. For example, if your target audience is children, you might use bright colors and cartoon-style animation. If your target audience is seniors, you might use a more classic and understated visual style.
    • Storytelling: Use stories and examples that are relevant to your target audience's experiences and interests, making your message more relatable and memorable. If your target audience is young professionals, you might use a story about a character navigating the challenges of career advancement to illustrate the benefits of your online learning platform.
    • Call to Action: Craft calls to action that are relevant to your target audience's needs and motivations, encouraging them to take the next step. For example, if your target audience is environmentally conscious, you might encourage them to learn more about our sustainable practices or sign up for our eco-friendly newsletter.


    Case Study: How a Video Increased Conversion Rates for GoDaddy


    The Challenge

    GoDaddy, a leading domain registrar and web hosting company, wanted to increase conversion rates for its website builder product.

    The Solution

    GoDaddy created a series of short, engaging Explainer Videos that showcased the ease of use and features of its website builder. These videos were strategically placed on the website's landing pages and throughout the customer journey.

    The Results

    The videos resulted in a 10% increase in conversion rates for the website builder product. GoDaddy saw a significant increase in user engagement and a decrease in bounce rates, indicating that the videos effectively communicated the value proposition of the product.


    Case Study: AirbnbBuilds a Community Through Video


    The Challenge

    Airbnb, the global online marketplace for lodging, aimed to foster a sense of community among its users.

    The Solution

    Airbnb launched a series of video campaigns featuring real Airbnb hosts and guests sharing their unique experiences. These videos showcased the diverse range of accommodations and the personal connections that could be made through the platform.

    The Results

    The video campaigns resulted in a surge in user engagement and a stronger sense of community. Airbnb saw an increase in user-generated content, Social Media Engagement, and positive reviews, demonstrating the power of video in building a vibrant community.


    Case Study: GoDaddy- Increasing Website Conversions with Video


    Challenge

    GoDaddy, a leading domain registrar and web hosting company, wanted to increase website conversions for its domain name registration service. They recognized that many potential customers were hesitant to commit to a purchase without first understanding the value proposition.

    Solution

    GoDaddy created a series of short, engaging explainer videos that highlighted the benefits of registering a domain name. These videos were strategically placed on the website's landing pages and incorporated into Email Marketing Campaigns.

    Results

    The videos proved to be highly effective in driving conversions. GoDaddy saw a 10% increase in domain name registrations within the first month of launching the video campaign. The videos also contributed to a 5% increase in overall website traffic and a 20% decrease in bounce rate.


    How information explainer video examples are curated?


    We dove deep into information explainer videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic information explainer videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Value Proposition Examining the clarity and persuasiveness of the core message.
    7.Educational Impact Determining how effectively the video educates the target audience.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, Information explainer video examples 2024, n=14286 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.