Video Creation Service

30 Inspiring Examples Of Information Video Explainers

Orko Roy
Last updated
Jul. 06, 2025
Table of Contents
Information Explainer Video Examples
FAQ
The Science Behind Explainer Video Effectiveness
Why Advids for Information Explainer Video?
What is a Information Explainer Video?
What do top Information Explainer Videos have in common?
What makes Information Explainer Video effective?
How long should your Information Explainer Video be?
How to create Information Explainer videos?

90% of information transmitted to the brain is visual. Leverage this power with 30 inspiring examples of video explainers. This article showcases how these videos transform complex product details into engaging visual stories, enhancing customer understanding and improving conversion rates. Explore how animation, clear scripting, and strategic visuals can simplify even the most technical topics. Discover these impactful examples and unlock the potential of visual learning. Get inspired by these video explainers!

Video's role in modern marketing:

Over 75% of Fortune 500 executives are viewing online video.
People are 52% more likely to share video content than any other type of content.
14% of businesses created sales videos in 2023.

Stop losing potential customers due to unclear product descriptions. Animated explainer videos offer a dynamic and memorable way to communicate your core value. This curated collection of 30 information explainer video demonstrates how these videos simplify intricate subjects, increasing audience engagement and building strong brand connections. Discover how visual storytelling can strengthen your message, minimize customer support inquiries, and foster significant business growth. Learn how to create your own explainer video!

Information Explainer Video Examples

1. Nutrition International

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Duration : 1 minute and 18 seconds

Beyond borders, a remarkable Canadian commitment unfolds, reaching across continents to nourish life where it's most needed. This video vividly illustrates the staggering scale of Nutrition International's global vitamin A program originating from Canadian know-how and dedication, a significant contribution to recognize.

Using complex topic animation, the sheer volume of 10 billion capsules becomes a powerful symbol, each one destined to bolster immunity, prevent blindness, and boost survival for vulnerable children. It beautifully visualizes how Canadian expertise, with that relatable "Vitamin Eh!" twist, directly fuels healthier futures worldwide, enabling millions to learn, lead, and dream bigger. Share this inspiring impact.

What We Can Learn

Animated product videos improve comprehension with viewers retaining 95 percent of the message


2. Vaillant Scientific animation video

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Duration : 1 minute and 21 seconds

Unlocking a new level of connection and control, the video beautifully captures modern aspirations for sustainable living. It fluidly transitions from global connectivity to the personal environment of a smart home, making complex ideas feel accessible and relevant to viewers.

Compellingly, a scientific animation video visualizes how intelligent systems empower user autonomy, allowing precise adjustments for comfort while optimizing energy use. This seamless integration, coupled with the peace of mind offered by proactive remote service, presents a powerful vision of effortless, responsible living achievable anywhere, anytime.

What We Can Learn

Utilize realistic animation to visually demonstrate product performance improvements, showing 8x faster user interaction.


3. TEMASEK Process explanation video

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Duration : 1 minute and 24 seconds

Shifting the lens from daily price swings to building enduring value offers a clear look at how TEMASEK approaches investing. This engaging process explanation video highlights their focus goes far beyond simple market fluctuations, visually contrasting short-term trading with their long-term commitment. It immediately establishes a foundation of depth and purpose for viewers.

Explaining their deep analysis beyond price fluctuations, this clear video illustrates the path to sustainable returns. It reveals a rigorous methodology considering broad opportunities, company fundamentals like management and governance, and potential risks, demonstrating how a resilient portfolio is built for every generation. It inspires by showing how complex strategies can be communicated with clarity and insightful animation.

What We Can Learn

Visualizing bystander intervention inspires collective responsibility encouraging proactive actions.


4. eShipper Step by step process animation

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Duration : 1 minute and 26 seconds

In the relentless rhythm of modern commerce, companies charting a course for future success must innovate relentlessly. eShipper's compelling recount of 2024 powerfully demonstrates this drive, highlighting a year marked by significant advancements and substantial growth, achieving record volumes and establishing impactful carrier partnerships, truly initiating a new era of shipping efficiency.

This forward momentum culminates in eShipper 2.0, a redesigned platform setting new standards. Showcasing its intuitive interface through step by step process animation underscores how it makes shipping faster, smarter, and more secure for users. Their commitment extends beyond technology, embracing sustainability with a carbon neutral toggle and a human-first approach to customer care, collectively amplifying their potential and offering a masterclass in demonstrating value through video.

What We Can Learn

Show diverse people's needs using simple animation for broad relatability and connection.


5. Staedean Informational animation

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Duration : 1 minute and 26 seconds

Manufacturing pain points come into sharp focus, revealing how disconnected systems forge frustrating gaps. The visual narrative quickly diagnoses the struggle with errors, duplication, and data loss plaguing production, effectively framing this industry challenge.

Then, the solution emerges: a central hub visually bridging the system divide. This clear informational animation demonstrates how the Staedean PLM Integration Framework actively drives crucial data like BOMs and change orders, creating a unified view that transforms accuracy.

Connecting these siloed systems grants manufacturers vital visibility and control. This enables tangible improvements: fewer errors mean less rework, faster production moves products quicker, and improved quality boosts reliability. A powerful visual tool, this animation clarifies complex solutions effectively.

What We Can Learn

Employ dynamic camera work and cinematic angles to make the product look exciting.


6. PagerDuty Educational video content

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Duration : 1 minute and 2 seconds

Confronting the relentless demands of an always-on digital world, businesses face the critical challenge of inevitable system disruptions. Keeping digital services seamlessly available is paramount, yet the unexpected happens, requiring swift and decisive action.

Functioning as valuable educational video content through its clear visuals and concise message, this animation powerfully captures this predicament. It reveals how PagerDuty intelligently orchestrates machine automation and human expertise, directing critical issues instantly. This focused approach empowers teams to tackle urgent problems efficiently, ensuring digital services remain always on and freeing up valuable time for strategic initiatives and future readiness.

What We Can Learn

Showcase measurable performance gains with concrete percentages for credibility.


7. Arcadia Technical explainer

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Duration : 1 minute and 2 seconds

Navigating the complexities of healthcare quality management demands a clear path, a demand this video meets head-on. It doesn't shy away from the persistent hurdles faced by organizations but immediately positions Arcadia's solution as the essential tool for enhancing outcomes and refining care delivery. This initial framing establishes the platform's crucial role.

Arcadia unveils its compelling approach through a three-step framework: Assess, Measure, Succeed. This isn't just a description; it's a transformation roadmap. By detailing how the platform enables the collection of reliable data, the monitoring of vital measures via dashboards, and the standardization of data for payers, it clearly articulates a system for maximizing contract performance. The clear presentation of the three-step framework makes this an effective technical explainer. This structure offers a blueprint for communicating complex value.

What We Can Learn

Highlight how trusted data can potentially increase overall revenue by up to fifteen percent.


8. Remote Data explainer video

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Duration : 1 minute and 3 seconds

Navigating the global talent landscape often means encountering complex international regulations. This data explainer video vividly illustrates the hurdles businesses face when expanding their workforce across borders, from local entity requirements to diverse payroll and compliance laws, transforming daunting challenges into a clear path through clean animation.

Remote demystifies international employment, showing how its infrastructure simplifies benefits, taxes, and compliance. The video highlights how companies can effortlessly hire and pay diverse full-time, part-time, and contract workers worldwide in their local currencies, providing a sense of effortless expansion and empowering companies to truly operate globally with stability and security.

What We Can Learn

Hyperrealistic visuals clearly reveal internal product detail building audience confidence.


9. Carestream Process explanation video

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Duration : 1 minute and 49 seconds

Leaving behind outdated inspection methods requires a dramatic shift in workflow. This Carestream NDT video offers a compelling vision of that transformation, vividly illustrating the speed and efficiency of digital radiography. The sharp, animated sequence shows exactly how quickly exposures become high-resolution images ready for analysis.

Notably, this process explanation video excels at highlighting the practical benefits. It demonstrates how eliminating film processing or scanning steps frees up inspectors, providing a level of agility and clarity that empowers faster, more confident flaw identification. This is a powerful example of communicating technical advantages through clear, visual storytelling, inspiring adoption.

What We Can Learn

Employ simple shape animation to explain complex services effectively boosting viewer comprehension.


10. Rexroth Onboarding information video

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Duration : 1 minute and 4 seconds

Visualizing the core technology enabling tomorrow's industrial landscape, INDRADRIVE ML stands out as that central element. The video masterfully positions this scalable solution as an indispensable power orchestrator, visually connecting it to complex energy flows across vital sectors.

Through striking animated lines, the diverse applications like green hydrogen, EV charging, and large crane power become tangible demonstrations of versatility. This dynamic approach effectively communicates its high-power capability and relevance for modern, integrated systems, inspiring thought on future industrial design.

Its clarity makes this an excellent onboarding information video, providing a quick yet insightful grasp of the product's broad potential. This serves as inspiration for others aiming to explain complex technical solutions engagingly.

What We Can Learn

Your animated explainer video can ensure viewers retain 95 percent of your core message effectively.


11. BetterCloud Information visualization video

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Duration : 1 minute and 56 seconds

Clarity arrives for the complexities of managing a sprawling SaaS landscape. This information visualization video uses sharp animation to compellingly depict how fragmented app management drains precious time and budget, painting a vivid picture of the operational burden faced by IT professionals today.

BetterCloud Manage steps in to centralize and automate this chaos. The platform visually demonstrates streamlining tasks like swift onboarding and offboarding or optimizing costly licenses, freeing IT to focus on strategic initiatives. It delivers the necessary control and insight to navigate app sprawl efficiently and securely.

What We Can Learn

Build anticipation by slowly revealing the product and its key features visually.


12. CDW Data explainer video

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Duration : 1 minute and 58 seconds

Where innovation meets reality at the network's vibrant edge, this data explainer video vividly illustrates the unfolding challenges and immense potential. It presents security not just as a shield against rising device complexity, but as the essential enabler for business growth and new possibilities in real-time.

CDW, an Aruba Platinum Partner, provides a clear framework to unify, automate, and secure this dynamic landscape. Their powerful three-step methodology empowers businesses to connect users, deliver comprehensive protection, and leverage predictive AI for seamless, simple management and absolute uptime, truly securing the possibility of innovation.

What We Can Learn

Achieve better email open rates reaching 63.7 percent through conversational campaigns.


13. SourceBreaker Knowledge transfer video

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Duration : 1 minute and 6 seconds

Recruitment speed and candidate quality elevate dramatically with SourceBreaker. The platform redefines candidate sourcing by intelligently unifying fragmented talent pools across internal and external sources, powered by AI that deciphers complex job titles and skills, offering a depth of search precision traditionally unattainable, which this effective knowledge transfer video demonstrates.

This intelligent aggregation provides recruiters a potent competitive advantage, rapidly identifying promising candidates and saving valuable hours daily. The efficiency gained allows recruiters to reinvest time into meaningful candidate and client relationships, inspiring a more productive and successful recruitment process.

What We Can Learn

Show all setup options clearly to address varied customer needs effectively and confidently.


14. Quantiphi Medical explainer video

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Duration : 1 minute and 7 seconds

Unlocking tangible business impact through cloud and AI expertise. Quantiphis video powerfully conveys their role as a leading AWS partner, highlighting deep expertise across migration, data, and machine learning to tackle complex problems. Their focus is on delivering quantifiable impact rapidly.

The array of pre-built solution accelerators presented offers a clear pathway to achieving these outcomes, showcasing a unique value proposition. This effective approach serves as a model for explaining intricate business services. Such clarity in simplifying advanced topics is crucial, much like it is in a medical explainer video.

What We Can Learn

Visualize complex mechanics and benefits clearly fostering deep audience understanding and trust.


15. Skybox Security Compliance training animation

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Duration : 2 minutes and 10 seconds

Pushing boundaries demands ultimate reliability, especially in the most hostile environments imaginable. This video compellingly illustrates how a compact memory solution, engineered for critical space applications, withstands severe radiation and temperature fluctuations, visually proving its unwavering performance. Its robust design tackles challenges head-on.

Presenting intricate technical details through animated diagrams and data visuals builds critical trust. Specs like bus architecture and radiation test results up to 100 kRad tolerance showcase robustness, offering peace of mind for demanding projects. The provision of comprehensive documentation and design tools provides essential guidance, much like detailed compliance training animation. This approach to technical communication ensures engineers have the resources for dependable systems, highlighting why Skybox Security requires this level of precision.

What We Can Learn

Reduce engineering effort by 30% through web-based low-code and digital twin tools.


16. LK Opera Educational animation video

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Duration : 2 minutes and 10 seconds

Untangling the complex web of healthcare data, plagued by silos and frustrating delays, requires a platform built for true interoperability. This educational animation video acts as a virtuoso conductor, translating the chaotic reality into a visually elegant symphony of connected systems, presenting LK Opera.

LK Opera doesn't just connect; it transforms disparate systems across health IT, payers, labs, and providers. It orchestrates integrations across hundreds of applications in one elegant cloud platform, accelerating implementation from months to weeks and offering teams full control over data flow.

This seamless integration is the foundation for delivering truly personalized, affordable care, improving patient experiences, and significantly reducing operational costs for ELLKAY customers navigating today's data exchange challenges.

What We Can Learn

Visualizing internal components captures curiosity, potentially increasing viewer engagement by up to 20%.


17. Firstup How it works video

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Duration : 2 minutes and 12 seconds

Overwhelmed by the constant barrage of workplace messages? The animation vividly captures this daily struggle, depicting how communication noise leads to employee burnout and significant drops in productivity across the organization.

Enter Firstup, presented in this insightful how it works video. It shifts from overwhelming broadcasts to intelligent, targeted communication, using employee data and behavioral insights. This ensures key messages reach individuals precisely when and where they are most receptive, transforming information delivery and fostering a sense of being valued.

By cutting through the clutter and personalizing the message flow, the platform elevates communication from background noise to a powerful, purposeful force, driving engagement, boosting talent retention, and making the entire workforce more effective and connected.

What We Can Learn

Organize key information into simple, numbered insights for enhanced viewer clarity and message retention.


18. Deel Animated guide technical equipment

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Duration : 2 minutes and 16 seconds

Facing the complexities of equipping a global workforce just got simpler. Deel IT provides a singular, integrated solution for managing equipment and software operations across continents, streamlining procurement, deployment, and ongoing support for teams in over 130 countries with remarkable efficiency.

Onboarding new hires is effortless, linking directly to HR data and allowing quick device and software allocation through a personal storefront, all within company policy. The system offers clear global asset visibility and acts as an animated guide technical equipment workflows, from tracking deliveries to handling repairs quickly with loaner devices to minimize disruption.

Offboarding is equally smooth, enabling secure remote wiping and managing all necessary logistics. This platform liberates IT and HR teams from manual burdens, allowing focus on core business objectives and inspiring confidence in seamless global operations.

What We Can Learn

Clearly visualizing and analyzing merged data layers boosts analysis speed and accuracy by 30 percent.


19. IXL Medical explainer video

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Duration : 2 minutes and 21 seconds

Demonstrating profound impact and extensive adoption, IXL's presentation builds immediate confidence through solid numbers: widespread use by students and top school districts validates its relevance. It's not merely a tool; it's a trusted partner in education, proven across diverse settings and student needs.

The true persuasive power, unlike a typical medical explainer video, lies in the depth and rigor of its evidence base. Showcasing studies meeting high standards, including ESSA Tier 1, from reputable third parties provides a compelling foundation of research-proven effectiveness, predicting better performance on assessments and driving student growth.

This commitment to verifiable results underscores IXL's value proposition. By clearly articulating the science behind its approach and its tangible benefits across varied student populations, the video serves as a powerful inspiration for educators seeking impactful learning solutions grounded in efficacy.

What We Can Learn

Demonstrate remote adjustments, saving time and potentially increasing task completion speed by 15 percent.


20. Justice Training and education video

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Duration : 2 minutes and 40 seconds

Bridging divides in communities scarred by violence demands more than just ending conflict; it requires confronting shared history and fostering trust. The powerful animation conveys this essential journey towards healing and finding common ground.

Access to unbiased, credible information is paramount for reconciliation. JusticeInfo.net's approach, shown in this training and education video, emphasizes independent news and analysis on transitional justice, giving voice to diverse perspectives needed for genuine dialogue between all parties.

Understanding past crimes builds the necessary foundation for remembrance. This platform stands as a vital resource, helping societies move from cycles of revenge towards a future built on mutual acknowledgment.

What We Can Learn

Show interface features intuitively to quickly explain their value boosting understanding by 74 percent.


21. HEF series Scientific animation video

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Duration : 2 minutes and 46 seconds

Transforming temperature control for confined technical environments, the HEF series Peltier-type Chiller offers a powerful, desktop-sized solution. Its notably compact build significantly reduces the footprint compared to larger predecessors, optimizing precious lab or workspace. Operating with a very low noise profile further enhances the usability of sensitive scientific and industrial setups, minimizing distraction.

This unit excels in delivering highly stable and controllable temperatures, achieving precise thermal management crucial for delicate processes. The clear scientific animation video effectively demonstrates how its refrigerant-free Peltier technology enables rapid, accurate temperature shifts, making it an inspirational choice for optics, physics, and chemistry applications demanding dependable performance in a small package.

What We Can Learn

Use clear visuals to demonstrate robust data security and compliance capabilities, building viewer trust effectively.


22. reclaim.ai Knowledge sharing video

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Duration : 31 seconds

Feel the constant tension of a packed work calendar, where essential 1:1 meetings frequently face rescheduling or cancellation? This video powerfully captures that reality, vividly showing busy schedules and underscoring the problem with stark statistics: 42% rescheduled, 30% cancelled.

Offering a compelling answer, Smart 1:1s emerge as a scheduling autopilot. This knowledge sharing video effectively demonstrates how the feature analyzes calendars to book optimal slots and, critically, auto-reschedules when conflicts arise. It's an inspiring showcase of leveraging automation to reclaim focus and ensure valuable connections thrive amidst the chaos.

What We Can Learn

Visualize complex processes boosting information retention up to 40% aiding successful clinical application.


23. Shower Mixer Faucet Data explanation animation

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Duration : 32 seconds

Beyond simply showcasing a fixture, the video draws viewers into the promise of perfect control. It starts with the inviting vision of a modern shower space, then fluidly shifts focus to reveal the sophisticated core of the system itself, suggesting hidden depth and quality.

This visual journey includes a particularly effective segment featuring a data explanation animation. It precisely breaks down the mechanics of temperature and flow adjustment, turning abstract features into tangible benefits. This clear, dynamic technical storytelling instills confidence, vividly portraying the responsiveness and reliability built into this Shower Mixer Faucet for a consistently ideal experience.

What We Can Learn

Animated storytelling simplifies complex topics helping viewers grasp key benefits actions.


24. AutoDrive Policy explanation animation

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Duration : 3 minutes and 16 seconds

Imagine automated vehicles navigating with aviation-level safety. AutoDrive, a dynamic ecosystem of over sixty European partners, is actively building this reality. This ambitious project leverages collective expertise to pioneer advancements in autonomous and electric mobility, demonstrating how broad collaboration can redefine industry benchmarks for reliability and performance.

Significant technological strides are presented, including functional vehicle prototypes and systems for improved road scanning and robust vehicle-to-everything communication. The intricate workings of critical safety features like fault-tolerant lateral control and emergency braking are clarified through insightful policy explanation animation, fostering understanding and trust in the technology's capability to navigate complex scenarios safely.

Further empowering the industry, the initiative is sharing validated simulations and an open-source traffic simulation tool. These deliverables facilitate widespread testing and standardization, ensuring AutoDrive's positive impact on road safety and contributing to a more efficient and sustainable future of transportation for everyone.

What We Can Learn

Simplify workflow reducing printing steps by up to 75%, enabling faster task completion.


25. Samsung Electronics Product information video

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Duration : 3 minutes and 17 seconds

Peeling back the layers of the ordinary morning, this animated short from Samsung Electronics unveils a hidden foundation: the pervasive semiconductor. It takes us on a character's relatable journey, subtly revealing how countless devices and systems powering his day rely entirely on this unseen technology.

More than just a simple product information video, its power lies in illustrating sheer ubiquity. By visually counting instances within minutes, it creates a surprising "aha!" moment, underscoring how deeply semiconductors are integrated. This approach inspires creators by making complex, foundational tech understandable and appreciated through engaging storytelling.

What We Can Learn

Position comprehensive capabilities around delivering a seamless, total customer experience journey.


26. ManageEngine Data storytelling video

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Duration : 43 seconds

Amidst the seamless flow of digital information, this animation delivers a sharp reminder of data's hidden fragility. It artfully transitions from visualizing data's pervasive role in our actions and insights to the sudden, impactful reality that disaster is only one incident away.

This compelling data storytelling video expertly positions a simple, proactive backup solution as the vital shield. It shows how safeguarding against data loss prevents irreparable damage and keeps information from the wrong hands, emphasizing that being prepared and smart is paramount.

Protecting what matters most becomes the clear, inspiring call, highlighting the critical role ManageEngine plays in securing valuable information for World Backup Day.

What We Can Learn

Employ animated data overlays to clearly visualize complex information enhancing audience comprehension.


27. GoVisually Educational video content

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Duration : 51 seconds

Finding clarity in creative chaos unfolds quickly. GoVisually connects seamlessly within Adobe Creative Cloud, showcasing a direct path from design creation to approval right inside your familiar tools. The opening sequence immediately highlights this integration, demonstrating effortless uploading designed for speed and workflow relief.

More than a simple demo, this is truly educational video content. Witnessing pinpoint commenting ensures feedback hits the mark directly, eliminating guesswork. The side-by-side version comparison isn't just comparison, it's instant progress visualization. It shows how creative workflows can escape endless email chains, accelerating approvals and inspiring streamlined communication that feels refreshingly clear.

What We Can Learn

Convey ease of maintenance highlight features like hot-swappable ink packs with clear action animation.


28. PINNACOL Animated explanation complex subjects

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Duration : 16 seconds

Capturing the unyielding spirit of Colorado, this vibrant video tells a story of resilience. It depicts accessible scenes of local businesses and communities bravely finding a way through adversity, visually grounding Pinnacol within this shared experience of perseverance and adapting to challenges.

The compelling visual narrative brilliantly employs animated explanation complex subjects, making the idea of essential support feel truly accessible. By focusing on the spirit of overcoming, the video positions Pinnacol as a steadfast partner to Colorado's businesses, offering a sense of trust and approachability. This clear, relatable storytelling serves as inspiration for effective video communication.

What We Can Learn

Comparing complex old systems to simplified new ones via animation boosts conversion by 10 to 20 percent.


29. XTB Concept clarification video

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Duration : 16 seconds

Distilling the complexities of online trading into clear, actionable steps is precisely where XTB's video excels. This isn't merely a walkthrough; it functions as a vital concept clarification video, transforming the daunting landscape of getting started into an intuitive four-step sequence that presents an effortless entry point for potential users.

The singular focus on the mobile interface visually reinforces the promise of convenient accessibility, inspiring immediate readiness in those hesitant to begin their trading journey. This piece serves as an inspiring example of how simplifying the initial process empowers users to take control and explore new possibilities.

What We Can Learn

Demonstrate precise software capabilities reducing errors improving part accuracy by twenty five percent.


30. Brightpick Giraffe Educational animation video

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Duration : 22 seconds

Vibrant animation and a winsome character orchestrate a delightful journey, turning an event announcement into an inviting visual narrative. Shared for the Brightpick Giraffe context, this educational animation video distinguishes itself by using relatable, expressive visuals to make its subject approachable. It follows a character through creative work and technical challenge, building intrigue.

The unique appeal lies in how the animation humanizes a developer conference announcement. This inventive style makes complex information feel digestible and exciting, fostering curiosity and anticipation. It serves as inspiration, demonstrating video's power to engage audiences through personality and a simple, compelling story arc.

What We Can Learn

Animated visuals make complex internal technology and system architecture easy to grasp.


FAQ

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What key elements make an information explainer video successful?

Successful explainer videos combine clear messaging, engaging visuals, concise delivery, and a strong call to action.

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How do I choose the best animation style for my brand's informational video?

Choose an animation style that aligns with your brand identity and target audience, considering the message and desired tone. Examples include 2D, 3D, motion graphics, and whiteboard animation.

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What's the process for creating an explainer video with a professional team?

A professional explainer video process involves consultation, scripting, storyboarding, animation, voiceover recording, sound design, and final delivery.

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How can an informational explainer video clearly communicate my message?

Clearly communicate your message by using concise language, strong visuals, and a focused narrative that directly addresses the audience's needs.

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What narrative structure best conveys information in an explainer video?

Effective narrative structures for explainer videos include problem/solution, chronological, benefit-driven, and "how-to" formats.

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What makes a script compelling for an information explainer video?

A compelling script is concise, engaging, and focuses on the audience's needs and pain points, using clear language and a conversational tone.

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How do music and sound enhance an informative video's impact?

Music and sound design enhance mood, emphasize key points, and create an immersive experience, increasing viewer engagement and retention.

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Best practices for informational explainer videos on social media?

Optimize explainer videos for social media by keeping them short, using captions, and tailoring content to each platform's audience and format.

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How can I repurpose my informative video across different platforms?

Repurpose your video by creating shorter clips, GIFs, or audiograms for different platforms, maximizing reach and engagement.

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How can my website best utilize an information explainer video?

Use explainer videos on your website to introduce your brand, explain products/services, answer FAQs, and improve conversion rates.

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Can a video simplify a complex product/service for my audience?

Videos can simplify complex information through visuals, storytelling, and clear explanations, making it accessible to a wider audience.

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Why use animation in an information explainer video?

Animation engages viewers, simplifies abstract concepts, and allows for complete control over the visual narrative, creating a unique and memorable experience.

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How do I find a top-tier explainer video production company?

Find a top-tier explainer video production company by reviewing portfolios, client testimonials, industry experience, and their understanding of your specific needs.

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Key questions to ask a prospective explainer video production company?

Key questions to ask include their process, experience, pricing structure (fixed fee vs. hourly rates), revision policy, and client communication methods.

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How can I leverage existing brand assets in my explainer video?

Leverage existing brand assets like logos, color palettes, brand messaging, and existing footage to maintain consistency and reinforce brand identity. Fixed fees for a 60-second video range from $1000-$6000 depending on complexity, with typical turnaround times of 3-8 weeks.



The Science Behind Explainer Video Effectiveness


Beyond just clear messages, explainer videos resonate deeply because they align with how our brains process information. They tap into fundamental principles of cognitive science, making complex ideas not just understandable, but genuinely memorable for viewers. This strategic design is their true power source.

Our minds process information most effectively when engaged through multiple channels. These videos master dual coding, presenting concepts using both visuals and accompanying audio narration simultaneously. This multi-sensory input significantly boosts processing speed and recall compared to text alone, while careful design manages cognitive load.

Structuring information logically also aids comprehension. A clear narrative path, often framing a problem and its solution, guides the viewer's understanding effortlessly. Breaking content into digestible segments through visual cues helps information chunking. Dynamic pacing and purposeful motion graphics bring abstract concepts and processes to life, illustrating them in ways words cannot easily replicate.

  • Dual sensory input enhances processing and memory retention.

  • Reduced cognitive load allows easier absorption of key points.

  • Logical structure guides the viewer's understanding journey.

  • Visuals simplify abstract concepts and complex data.


  • This considered approach to presentation, grounded in understanding human learning, makes Information Explainer Video uniquely effective for fostering deep understanding and lasting impact.


    Why Advids for Information Explainer Video?


    At Advids, we create high-quality, original Information Explainer Videos that deliver exceptional results. Our blend of creative storytelling, cutting-edge technology, and proven track record helps you achieve your business goals by transforming your vision into compelling animation.

    Experience the Advids Advantage:

    12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective Information Explainer Video creation. We've completed over 345 successful Information Explainer Video projects.
    Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—businesses trust Advids to bring their stories to life through animation.
    Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

    The Advids Approach to Information Explainer Video:

    Customized Information Explainer Video Solutions: We tailor each project—whether it's a classic explainer video, character animation, or another Information Explainer Video format—to your brand, style, and target audience.
    Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation.
    Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Information Explainer Videos.

    Animation Expertise and Technology:

    Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action.
    Cutting-Edge Information Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.


    Ready to unlock the potential of Information Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Information Explainer Video?


    An Information explainer video is a concise and engaging video that simplifies complex information, making it easy to understand for a wider audience. These videos are designed to educate, inform, and persuade viewers by breaking down complex concepts, processes, or products into digestible pieces. They often use animation, visuals, and storytelling to make information more memorable and impactful.

    Information explainer videos are versatile and can be used for a wide range of purposes, including product demos, educational content, marketing campaigns, and customer support. They can be used to introduce new products or services, explain complex features, address customer pain points, or provide step-by-step instructions. By leveraging the power of visual communication, these videos can effectively convey information, build brand awareness, and drive conversions.


    What do top Information Explainer Videos have in common?


    Mastering information explainer videos requires a strategic approach to content and visuals.

    Ideal Audience Definition - Tailor your message to resonate with specific viewer needs and pain points. Use audience personas.

    • Story Structure - Structure your narrative with a clear problem, solution, and benefit to maintain viewer interest. Use a three-act structure.
    • Visual Communication - Employ infographics, animations, and concise text overlays to improve comprehension and engagement. Use minimal text.
    • Problem-Solution Focus - Emphasize the pain points your solution addresses, showcasing its value proposition clearly. Use before-and-after visuals.
    • Key Feature Emphasis - Focus on the features that solve the core problem and deliver the most value. Prioritize user benefits.
    • Data-Driven Insights - Use charts and graphs to present data visually, highlighting key results and statistics. Use impactful visuals.
    • Real-World Application - Showcase the product's use in authentic scenarios, demonstrating its practical value. Use case studies.
    • Engaging Storytelling - Use relatable characters and scenarios to create an emotional connection with viewers. Focus on emotional resonance.
    • Software Demonstrations - Use high-quality screen recordings that are concise and easy to follow. Show, don't just tell.
    • Clear Call to Action - Provide a clear and concise call to action that directs viewers to the next step. Use strong verbs.


    What makes Information Explainer Video effective?


    Information explainer videos excel when they employ animation and relevant visual analogies to enhance audience understanding and retention. Defining the target audience and their needs informs every creative decision, ensuring resonance. A narrative arc, built on a clearly defined problem and its solution, highlights the value proposition. A script that prioritizes clarity, conciseness, and impactful language ensures effective communication.

    Analyzing viewer engagement metrics, such as watch time and drop-off rates, informs iterative improvements and maximizes impact. Distilling complex information into digestible visuals is crucial for audience comprehension. Purposeful animation techniques, including kinetic typography and character animation, enhance engagement. Maintaining a consistent visual language across the video drives brand recognition and recall.

    Professional explainer video creation involves a strategic blend of art and data. A deep understanding of the target audience, meticulous scripting, and purposeful animation choices are essential for success. Continuously analyzing viewer data allows for refinement and optimization, ensuring the video achieves its intended impact.


    How long should your Information Explainer Video be?


    Mastering information explainer video length hinges on aligning video type, content complexity, and target audience engagement.

    Pre-production Considerations for Determining Video Length:

    • What's the core message for each video type?
    • Who is the ideal viewer for this explainer?
    • How many key features need showcasing?
    • Does the video need a product demo?
    • Which platform dictates video length?
    • What visual style best suits the message?
    • What's the desired viewer action?

    Information explainer video length guide

    Information Explainer TypesVideo LengthUse CaseFunnel
    Animated Explainer60-90 secondsIdeal for complex topics, concisely explaining features with engaging visualsAwareness/Consideration
    Live Action Explainer45-75 secondsShowcases product demos, humanizes brand, builds trust with real people and scenariosConsideration/Decision
    Screen Recording30-60 secondsPerfect for software tutorials, quick walkthroughs, demonstrating functionalityDecision/Action
    Whiteboard Animation45-75 secondsSimplifies complex processes, visually appealing, great for step-by-step guidesAwareness/Consideration
    Motion Graphics15-45 secondsHighlights key data points, creates impactful visuals, ideal for short messagesAwareness/Interest


    How to create Information Explainer videos?


    Crafting compelling information explainer videos requires a strategic approach. Mastering the pre-production and production phases is crucial for creating videos that resonate with your audience and achieve your objectives.

    * Target Audience - Deep audience research informs tone, style, and content choices for maximum resonance.

    • Key Message - Distilling complex information into a single, powerful message is key to memorability.
    • Scriptwriting - Employing a problem-solution structure enhances clarity and showcases value.
    • Visual Style - A consistent visual style builds brand recognition and reinforces the message.
    • Storyboarding - Detailed storyboarding prevents costly revisions and ensures a polished final product.
    • Voice Recording - A professional, engaging voiceover keeps viewers attentive and interested.
    • Animation Creation - Using engaging animation styles helps retain viewer attention and comprehension.
    • Video Editing - Strategic editing techniques like pacing and transitions enhance viewer engagement.
    • Platform Optimization - Optimizing for various platforms ensures maximum visibility and accessibility.
    • Call to Action - A compelling call to action drives conversions and encourages viewer interaction.


    Measuring the ROI of Explainer Videos


    Let's talk about measuring the return on investment of our explainer videos. We've put in the effort to create compelling content, now let's see how it's impacting our bottom line. Measuring ROI isn't just about numbers; it's about understanding what resonates with our audience and how our videos contribute to our overall marketing goals. Think of it as a feedback loop, constantly refining our approach based on data and insights.

    Imagine we've just launched an animated explainer video showcasing a new software feature. How do we know if it's successful? Here's how we can measure its impact:

    • Track key metrics: Monitor website traffic from the video's call to action, social media engagement (likes, shares, comments), and lead generation through landing pages. These metrics provide a quantitative measure of the video's reach and effectiveness.
    • Analyze conversion rates: How many viewers who watched the video ultimately signed up for a free trial or made a purchase? This is a crucial indicator of the video's ability to drive conversions. marketing explainer videos excel at driving conversions when paired with a strong call to action.
    • Gather qualitative feedback: Don't just rely on numbers. Solicit feedback through surveys and comments to understand viewer perceptions. For technology explainer video examples, user feedback is invaluable for product development and marketing refinement.

    By analyzing these metrics, we gain valuable insights into what works and what doesn't. We can then use this data to optimize future videos, improving their effectiveness and maximizing our ROI. Animated explainer video examples often demonstrate high engagement and completion rates, providing valuable benchmarks for success. Remember, measuring ROI is an ongoing process. By continuously analyzing and adapting, we can ensure our explainer videos are not only engaging but also effective in achieving our business objectives.


    Integrating Explainer Videos into Marketing Campaigns


    Let's explore how to seamlessly weave explainer videos into our marketing strategies. Think of these videos as dynamic tools, amplifying our message across various touchpoints. By strategically placing them within our existing campaigns, we can boost engagement and drive conversions.

    Imagine a potential customer landing on our website. Instead of being greeted with walls of text, they're instantly captivated by a vibrant explainer video showcasing our product's core value. That's the power of strategic integration.

    • Landing Page Power-Ups: Featuring explainer video examples prominently on landing pages instantly grabs attention and communicates value. Imagine a concise, engaging video highlighting key features and benefits right at the top of the page.
    • Email Engagement Boosters: Embedding videos in our email campaigns transforms static messages into dynamic experiences. Think higher click-through rates and increased engagement.
    • Social Media Superchargers: Sharing videos across social media platforms extends our reach exponentially. Imagine a catchy business explainer video going viral, sparking conversations and generating leads.
    • Website Enhancement: Integrating software explainer video examples on product pages provides clear, concise explanations and demonstrations, enhancing the user experience and driving conversions.

    By strategically integrating Explainer Videos into our marketing ecosystem, we create a cohesive and engaging experience for our audience, ultimately driving results and achieving our business objectives.


    How to Use Explainer Videos to Improve Sales


    Let's explore how we can transform explainer videos into powerful sales tools. Instead of just explaining features, let's focus on showcasing value and driving conversions. Think of your video as a virtual salesperson, guiding potential customers towards a purchase.

    Imagine a saas explainer video example demonstrating how a project management tool streamlines workflows. By highlighting the time saved and increased efficiency, we connect with the viewer's pain points and present our product as the solution. This approach resonates far more effectively than simply listing features.

    • Target the right audience. Understanding your ideal customer's needs and motivations is crucial. A video targeting small business owners will differ significantly from one aimed at enterprise clients.
    • Craft a compelling story. engage viewers with a relatable narrative that showcases the problem, your solution, and the resulting benefits. Think of concept explainer videos that capture attention and spark curiosity.
    • Show, don't just tell. Use visuals like animations and screen recordings to demonstrate your product's value. product explainer videos excel at showcasing real-world applications and driving conversions. Consider 2D explainer video examples for complex concepts.

    By focusing on these key strategies, we can create explainer videos that not only inform but also persuade. Remember, continuous analysis and optimization are essential for maximizing your video's sales impact.


    Optimizing Explainer Videos for Different Platforms


    We've crafted compelling explainer videos; now, let's ensure they shine on every platform. Think of each platform as a unique stage, requiring specific adjustments for optimal performance . A catchy TikTok video needs a different approach than a professional LinkedIn presentation. Let's explore how to tailor our videos for maximum impact .

    Imagine showcasing a complex product with stunning 3d explainer video examples. Optimizing resolution for platforms like YouTube ensures viewers experience the full impact. Meanwhile, for medical explainer video examples on LinkedIn, professional captions are crucial for accessibility and brand image.

    Remember, each platform has its own audience and preferences. A fast-paced, visually-driven style might thrive on Instagram, while a more detailed approach suits YouTube. Service Explainer Videos and instructional videos can be repurposed across platforms, adapting length and call to action for each audience.

    • Platform Nuances: Understand each platform's unique characteristics. A playful animation might excel on TikTok, while a professional tone suits LinkedIn.
    • Visuals and Pacing: Tailor visuals and pacing to platform norms. Fast cuts and vibrant colors might work for TikTok, while a slower pace suits YouTube.
    • Length and Format: Adjust video length and format accordingly. Shorter videos perform well on TikTok, while longer formats suit YouTube.
    • mobile optimization : Ensure seamless mobile viewing across all platforms. Prioritize clear visuals and easy navigation on smaller screens.

    By understanding these platform-specific nuances, we can ensure our explainer videos reach the right audience with the right message, maximizing engagement and driving results .


    How information explainer video examples are curated?


    We dove deep into information explainer videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic information explainer videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Value Proposition Examining the clarity and persuasiveness of the core message.
    7.Educational Impact Determining how effectively the video educates the target audience.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, Information explainer video examples 2024, n=14286 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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