30 Inspiring Examples Of Information Video Explainers

Picture this a killer product launch, but zero buzz. Tough break, right? In today's digital jungle, grabbing attention is like finding a needle in a haystack. But don't throw in the towel just yet. Top companies have a secret weapon information explainer videos. These aren't just pretty pictures they're engaging narratives that make complex ideas click. And the best part? They actually work. The numbers speak for themselves.

• Over 75% of Fortune 500 executives are viewing online video.
• People are 52% more likely to share video content than any other type of content.
• 14% of businesses created sales videos in 2023.

These stats reveal a significant opportunity: while video consumption is high, video creation, especially for sales, lags behind. Information explainer videos bridge this gap, offering a compelling way to reach decision-makers and ignite viral sharing. Let's dive in and explore 30 Compelling Information Explainer Video examples to unlock actionable strategies for boosting your video marketing game.

1. LexisNexis Informative Animation Video

In the complex world of international trade, sanctions compliance is a moving target. This information explainer video brilliantly illustrates the challenges faced by businesses, highlighting the constant evolution of sanctions and the diverse agencies enforcing them. LexisNexis uses striking 3D animation to create a visual metaphor of moving bullseyes, symbolizing the difficulty in staying on target.

The video emphasizes the high stakes and reputational damage associated with unintentional breaches, particularly for industries outside finance. This is where the Better Safe Than Sorry ebook comes in. LexisNexis masterfully positions the ebook as a critical resource for building robust sanctions compliance programs, empowering businesses to navigate this ever-changing landscape.

2. Clever Devices Minimal Information Explainer Video - Build awareness effectively

Clever Devices' Information Explainer Video stands out for its impressive visual narrative. The 2D animation cleverly captures the essence of EVMS, their fleet management software. Watching the buses seamlessly transition between traditional and electric power, and the dashboard dynamically display real-time updates, makes the viewer appreciate the software’s power. It’s a refreshing change from traditional corporate videos.

Clever Devices’ approach is a testament to the power of thoughtful design. The minimal yet impactful aesthetic, paired with the upbeat music, makes the video both informative and enjoyable. It’s an excellent case study for anyone looking to create compelling explainer videos that resonate with their target audience.

3. KIOXIA 3D Information Explainer Video - Showcase innovation subtly

KIOXIA's video is a dynamic exploration of NAND flash memory's impact, emphasizing their pioneering role and innovative BiCS FLASH technology. The video's powerful visuals of people interacting with technology, combined with informative 3D animations, showcase the broad range of applications, from handheld devices to autonomous systems.

This Information Explainer Video uses a clever visual language, seamlessly transitioning between real-world scenarios and technical explanations. KIOXIA positions itself as the driving force behind this essential technology, emphasizing its continued evolution to meet the demands of a rapidly changing technological landscape.

4. Western Digital Animated Information Video

This Information Explainer Video expertly navigates the landscape of data management in modern vehicles. The visuals are striking: a vibrant interplay of teal, yellow, and dark blue, with smooth transitions and engaging motion graphics. The minimalist aesthetic, coupled with the futuristic electronic music, captures the essence of cutting-edge technology. Key messages are effectively delivered through concise animations and visual metaphors.

Western Digital demonstrates its commitment to the automotive industry by showcasing tools that empower engineers to tackle evolving data storage challenges. The video brilliantly visualizes real-time data analysis and the importance of the WAF concept, highlighting its impact on device lifespan. This video serves as a strong case study for effectively communicating complex technical information in a visually compelling and memorable format.

5. PerkinElmer 3D Information Video - Showcase brand legacy implicitly

PerkinElmer’s Information Explainer Video encapsulates the brand’s commitment to scientific progress with a captivating blend of historical context and contemporary innovation. From black-and-white archival glimpses to vibrant lab scenes, the visual narrative underscores the company’s enduring pursuit of pushing scientific boundaries.

An inspiring score amplifies the video’s impact, underlining PerkinElmer’s commitment to its people, clients, and the planet. This cinematic experience skillfully interweaves the past with future ambitions, creating a compelling call to action that resonates deeply with those seeking to make a tangible difference in the world.

6. Intel Animated Information Explainer Video

Intel's GProfiler is a free open source solution for continuous profiling. This video is designed to highlight the benefits and application of GProfiler.

Video Design - The video follows an Information Explainer Video style, using a combination of isometric and flat graphics. Animations are utilized to transition between various data points, which makes the video engaging. The bright color palette helps to maintain a visual appeal and convey a positive tone.

The video effectively illustrates the key challenges of traditional profiling techniques. The animation of traditional profiling methods highlights the high cost and overhead associated with it. The video uses visuals to show the limitations of traditional approaches. The visuals are paired with a clear narration that explains the drawbacks of such traditional methods. This design approach makes it easy for viewers to understand the problem GProfiler solves. The video's clean and modern style helps to convey a sense of professionalism and innovation.

7. Alation Visual Information Explainer Video

Alation is a data catalog solution that helps businesses manage and govern their data. This video is designed to celebrate the company's tenth anniversary and promote Alation as the Greatest Of All Time (GOAT) in the data catalog market.

Video Design - The video utilizes a simple but effective design to highlight the achievements of the company. The animation uses minimal graphics, focusing on silhouette images of athletes in various sports to represent the concept of GOAT. The use of orange and blue color scheme, inspired by sports team colors, adds a sense of energy and dynamism to the visual content. This makes the video an effective Information Explainer Video.

Alation uses these sports visuals and animated graphics to communicate the idea of being the best. By showcasing accomplishments in an engaging and digestible way, the video establishes a strong visual connection with the audience. The upbeat music and bright colors contribute to a celebratory tone, which aligns with the video's objective of celebrating Alation's anniversary and establishing its dominance in the market. The visual style of the video emphasizes Alation's position as the GOAT of data catalogs.

8. ManageEngine Informative Explainer Video

ManageEngine Endpoint Central is a unified solution for managing and securing all endpoints, like desktops, laptops, and mobile devices. The video is designed to explain how Endpoint Central can provide a solution to the complex challenges faced by IT teams in a hybrid workforce.

Video Design - The video incorporates a simple and engaging Information Explainer Video style, using cartoon graphics that represent a workplace environment. Animated characters interact with the workspace, highlighting the issues that Endpoint Central solves. The design features simple cartoon graphics in a bright color palette.

The animated style visually communicates the key problems of managing and securing a modern workplace, while showcasing Endpoint Central as the solution. The video adopts a casual tone, making the solution relatable and approachable for IT teams facing a multitude of challenges related to securing and managing endpoints.

9. PagerDuty 2D Information Explainer Video

PagerDuty is a digital operations management platform, designed to help organizations manage their real-time operations effectively. The video is designed to introduce the company and its services, emphasizing the importance of staying prepared for anything in a world of digital everything.

Video Design -
The video features a minimalist design with geometric shapes, clean lines, and a vibrant color palette that includes green, white, and blue. The use of geometric shapes creates a modern and sleek look, while the color palette provides a visually appealing contrast. The video is an Information Explainer Video that showcases the company's capabilities through animation and graphics, making it engaging and easy to understand.

The video's visual style effectively communicates the objective of staying on top of urgent and mission-critical work, making it easy for IT and development teams to focus on what matters most. The use of clean lines, geometric shapes, and a vibrant color palette creates a professional and trustworthy tone, reflecting the nature of the product and its commitment to delivering reliable services. The video concludes with a call to action, encouraging viewers to learn more about PagerDuty.

10. Syncsort

Syncsort Cloud is a data management platform that helps businesses bring data from multiple sources and formats into a single platform, allowing them to analyze and use this data to create new products and services. The video is designed to showcase the benefits of the Syncsort Cloud platform, specifically its ability to enable organizations to analyze data and accelerate innovation.

Video Design - The video adopts a clean, modern design with a minimalist visual style. The graphics are simple, geometric shapes and lines, making it an effective Information Explainer Video. The use of bright colors, like blue and green, provides visual contrast and enhances clarity. The background remains consistent throughout the video, and the use of animations adds a dynamic element, making the video engaging and easy to follow.

The video's visual style effectively communicates the core message. It presents the platform's ability to process and analyze data in a fast, efficient, and scalable manner, which is demonstrated through the use of animated graphics and simple animations. The tone of the video is professional and informative, showcasing the value of Syncsort Cloud to businesses. The video is engaging, clear, and concise, driving viewers to understand the platform's key features and benefits.

11. Google Informative Animated Video

This video is designed to explain how Google's network infrastructure works and how it powers Google Cloud services.

Video Design - The video uses animated graphics with bright colors and a cartoonish style to illustrate the complex subject of data center networking. The visuals are simple but effective at conveying the concepts. A minimalist style of animation is used in the video, with an animated host that helps the viewer visualize the steps of network traffic. Simple visual effects such as zooming, panning, and transitions help to further enhance the quality of the Information Explainer Video.

The visual style of the video uses bright colors and a cartoonish style that makes the information more accessible and engaging for the viewer. This approach helps to simplify a complex topic, making it easier for the viewer to understand and remember. The visual design of the video drives the video goal, which is to explain how Google's data center networking works. This design helps to communicate the tone of the video, which is both informative and engaging.

12. Schneider Electric Simple Information Explainer Video

Schneider Electric is a global specialist in energy management and automation. This video is designed to explain how their power systems go digital.

Video Design - This is an Information Explainer Video using a clean and simple animation style. The video features bright colors and clear graphics, which helps to simplify complex information and keep the viewer engaged. The video's design is minimalist and features a variety of graphics that highlight different features, like QR codes, switches, and other electrical equipment. The use of icons, labels and text boxes help to easily explain the features of the product.

The visual style effectively communicates the objective of the video, which is to show how Schneider Electric's technology helps to improve safety, efficiency, reliability, and sustainability. The animation and graphics are used to visually illustrate how these benefits are achieved. The video's tone is optimistic and informative, aiming to present the information clearly. The design and style make the video relevant to both engineers and managers who are responsible for managing power systems, as well as individuals interested in the applications of digital technology.

13. Citrix

Citrix DaaS is a cloud-based desktop-as-a-service platform, and this video is designed to highlight the security features of the solution.

Video Design - This Information Explainer Video effectively presents Citrix DaaS security features through a combination of simple, clean graphics and text. A light blue background with contrasting blue, white and black elements creates a modern and professional visual style. The graphics are well-designed and clearly illustrate the key features of Citrix DaaS, such as adaptive authentication, app protection, and analytics.

The video clearly communicates the message that Citrix DaaS is a secure solution for businesses, and the visual design plays a significant role in driving this message home. The use of simple graphics and text, combined with the consistent blue color scheme, creates a reassuring and trustworthy tone. The video's clean and modern design is in line with Citrix's branding, which further reinforces the company's commitment to security and innovation.

14. CareATC

CareATC is a population health management company that helps inspire healthier, happier employees. The video is designed to showcase how CareATC can help employers reduce healthcare costs.

Video Design -
This Information Explainer Video utilizes a minimalist design style with colorful graphics. Clean lines, simple shapes, and bright, engaging colors are used throughout the video, making it visually appealing and easy to understand. The use of flat, graphic illustrations reinforces the company's focus on technology and data-driven solutions.

The video effectively communicates the company's objective. The narrative is clear and engaging, explaining how CareATC can help employers achieve specific business goals. By focusing on the challenges of rising healthcare costs and the need for a healthier workforce, the video sets a professional tone that resonates with its target audience of employers. The use of data-driven insights and visual representations of results allows viewers to see the value proposition of CareATC.

15. Shiftgig

Shiftgig connects businesses with the on-demand workforce through their mobile platform. The video is designed to showcase how easy it is to use this service.

Video Design -
The video uses a simple and clean aesthetic with clear graphics and bold text. It features bright green and blue colors that communicate the ease of use and efficiency. The use of animated hand interactions, and visual representations of the platform help viewers understand how the platform works, making this a good Information Explainer Video.

The simple design of the video makes it easy to understand and follow. The use of clear graphics and minimal text creates a positive tone that reflects the company's vision. This tone is further accentuated by the use of dynamic transitions and color palettes, which visually communicate the quick and easy process of connecting businesses with workers. The video narrative, combined with its visual style, emphasizes the simple, reliable and flexible nature of Shiftgig, effectively driving its goal to promote the platform.

16. HR Acuity

The ingenuity of this Information Explainer Video lies in its ability to communicate a serious message with visual elegance. The color palette, combining soothing hues with a striking red accent, subtly reinforces the narrative's emotional core. The animation is fluid, almost hypnotic, drawing viewers into the story.

HR Acuity positions itself as a proactive force for positive change. The video's brevity and impactful visuals make it ideal for sharing across platforms, sparking essential conversations about workplace integrity.

17. Strata

Strata is a cybersecurity company that focuses on providing flexible security solutions for cloud environments. This video is designed to showcase how Strata's solutions address the challenges of scaling security in dynamic environments.

Video Design - This Information Explainer Video employs a minimalist design style, using clean, bright colors and simple graphics to illustrate the concepts. The animation is smooth and fluid, with isometric illustrations showcasing the different cloud infrastructure components, like servers, databases, and firewalls. The focus is on clarity and visual appeal. The video uses icons and transitions to create visual interest and provide a clear path for viewers to follow.

Strata highlights how traditional security models fall short in adapting to the rapid pace of cloud deployment. The video contrasts rigid licensing models with Strata's flexible approach, showing the difference in scalability and agility. The visual style effectively drives home the message, demonstrating how Strata's flexible security consumption model can keep pace with cloud infrastructure growth. The video communicates a confident and reassuring tone, emphasizing that Strata's solutions provide the necessary protection for businesses in the fast-paced world of cloud computing.

18. AppFolio

AppFolio is an online portal that makes it easy for board members to govern their community associations from anywhere, on any device. The video is designed to showcase how AppFolio simplifies managing community associations.

Video Design - The video is a colorful and simple Information Explainer Video. The use of hand drawn graphics highlights the features and benefits of AppFolio, allowing the viewer to easily understand the ease of use and accessibility of the platform. The use of different colored houses and buildings creates visual interest and draws the viewer's eye to the key features of the AppFolio platform.

The video effectively communicates the objective of showcasing the ease of use and accessibility of AppFolio. The use of a simple and engaging visual style, paired with the user-friendly features of AppFolio, creates a positive and approachable tone. The video makes it clear that AppFolio is designed for board members, who need a simple and efficient solution to manage their community association responsibilities.

19. PanMon

PanMon is a pantograph condition monitoring system from Ricardo, designed to provide real-time and cost-efficient surveillance for pantograph units on electrified rail services. The goal of the video is to show the benefits of PanMon, how it can identify vehicles on the network that pose a higher risk of damaging the overhead wires and subsequently, allow for preventative action to protect the catenary apparatus and the onboard pantograph equipment.

Video Design - This Information Explainer Video utilizes simple, yet clear 3D animations to illustrate the potential issues and the solution offered by PanMon. The graphics are high quality and are used to highlight areas like the overhead wires, pantographs, and the overall train network. The video's design is clean and professional, emphasizing clarity and ease of understanding.

The visual style of the video is effective in communicating the benefits of PanMon and its target audience. The clear and concise 3D animations help to visualize the problem of damaged overhead wires and how PanMon can proactively identify and address this issue. The video's tone is informative and professional, highlighting the solution's technical capabilities. The overall design of the video drives the key takeaway, that PanMon provides an effective solution for maintaining the integrity of overhead wires, ensuring a smooth and efficient operation of electrified rail services.

20. PacketLight

PacketLight Networks provides high-capacity optical transport solutions for the transport of 400Gb/s over a single wavelength. This video is designed to introduce PacketLight and their solutions for high bandwidth demands.

Video Design - This Information Explainer Video utilizes a combination of animated graphics, text, and data visualizations to present information about the company and its solutions. A dark blue background with white and yellow text creates a clean and modern aesthetic. The use of animation keeps viewers engaged, and the graphics effectively illustrate the concepts presented.

The design style of the video effectively communicates the objective of the video by presenting the key features of PacketLight's solutions. The video tone is professional and informative, using a combination of text and visual aids to provide a clear and concise overview of PacketLight's capabilities. The design is appealing to a technical audience familiar with 400Gb/s and optical transport solutions.

21. Comarch

Comarch is a company that offers solutions for various industries, including the oil and gas industry. The video is designed to show how technology can improve customer engagement in this sector.

Video Design - The video uses a vibrant color palette with bold graphics and illustrations. This creates an engaging and visually appealing Information Explainer Video style that is easy to follow and understand. It features a simple, consistent animation style with a clear and concise narrative.

The use of bright colors and playful illustrations creates a fun and approachable tone for the video. The video is well-paced, with clear transitions between scenes, that guides the viewer through the process of how technology can improve customer engagement. The video effectively communicates the benefits of using Comarch's solutions by illustrating its use cases in the oil and gas industry.

22. MCI

MCI is a company that specializes in code modernization solutions. This video is designed to showcase how their AI-powered code refactoring solution can quickly and securely convert legacy code to newer languages, saving time and money.

Video Design - The video uses a clean and modern design style with a combination of simple animations and text overlays. It is a good Information Explainer Video that makes it easy to understand the complex process of code refactoring, focusing on the process using graphical representations like lines, circles and animation. This video makes use of bold colors, green and blue and animated arrows to highlight the various stages of code refactoring, and to draw attention to key benefits.

The visual style of the video effectively communicates the objective of modernizing legacy code. The clear and concise animations, combined with the straightforward language, make the video easy to follow and understand, even for someone with little knowledge of code refactoring. The video's overall tone is informative, professional and optimistic, which reinforces MCI's expertise in the field and encourages viewers to learn more.

23. Moogsoft

Moogsoft is an AI-powered IT operations platform that aims to solve complex IT problems. This video is designed to demonstrate the challenges IT operators face and how Moogsoft can be their solution.

Video Design - The video uses a lighthearted and relatable Information Explainer Video style. It employs simple line art and minimal color palettes, allowing viewers to easily grasp the story and understand the core value proposition. The animated visuals, showcasing a cow robot, add a sense of humor and lightheartedness to a typically stressful subject, helping to engage the audience and make the content easily digestible.

The video's visual style effectively communicates the objective of easing the burden of IT operations. The narrative portrays the frustration and exhaustion of IT professionals dealing with errors and constant issues. The presence of the cow robot, Moogsoft, as a helpful guide and problem-solver, underscores the solution's ability to streamline and simplify IT management. This creates a positive and welcoming tone, suggesting that Moogsoft offers a solution to the challenges faced by IT teams.

24. Logicom

Logicom is a distribution company focused on providing IT solutions to its customers. This particular video is designed to communicate the benefits of partnering with Logicom and Cisco Meraki.

Video Design - The video uses a clean and simple visual design, with bright colors and minimalist illustrations. It employs a style common to Information Explainer Videos, where the content is conveyed through visual storytelling, with animation, graphics, and text. Each section of the video focuses on a particular aspect of the cloud, and a visual narrative is built to emphasize the challenges that businesses are facing.

This video is able to effectively communicate its objective by using a minimalist visual design, with the use of graphics to explain the challenges that businesses are facing, and using a calm and clear tone, in combination with a gentle and calming music track. The visual narrative makes the message easily digestible, and it effectively drives the viewer to explore the Logicom Cisco Meraki partnership.

25. Ateme

Ateme+ is a Software as a Service solution designed to make it easier to keep your audience captivated today and into the future. This video is designed to explain the benefits of Ateme+ to a broad audience.

Video Design - The video is a classic Information Explainer Video that employs a minimal, flat design style. The use of simple, clean graphics coupled with crisp, bright color palettes of blue, green, and orange, effectively captures and conveys the essence of the Ateme+ platform.

The video's clear and concise visual design successfully communicates the video's goal to highlight the ease of use and accessibility of Ateme+ as a service. The combination of the simplicity of the graphics and the animation style creates a sense of confidence and trust. The use of a professional, yet approachable tone throughout the video ensures that the messaging resonates with the target audience.

26. Boyd

Boyd is the world's leading innovator in sustainable engineered materials. The video is designed to introduce the company and showcase its innovative capabilities.

Video Design -
This is a high-quality Information Explainer Video featuring sleek and modern animation. The video uses 3D graphics to depict Boyd's products in action. The animations are clear, engaging, and visually appealing.

The video uses a combination of CGI and live action to create a compelling narrative. The animations and graphics are used to illustrate Boyd's expertise in material science, engineering, and manufacturing. A clean color palette with contrasting colors is applied to differentiate the visual elements. The tone of the video is professional, informative, and inspiring. The combination of sophisticated graphics and compelling narrative effectively communicates the company's mission to redefine the possible and champion customer success.

27. VISA

VISA Direct is a push payment platform that makes it possible for fast, simple, and secure payments to travel across town or across the world. This video is designed to introduce the network to the Risk & Compliance community.

Video Design - This Information Explainer Video uses minimal line drawings and illustrations to depict a complex system. A bright blue background coupled with simple white lines makes the motion graphics easy to follow and understand. Animated lines and a smooth flow of information ensure that the viewer stays engaged and follows the narrative.

The video's clean visual style helps communicate its objective by showcasing the network's global reach. The tone of the video is clear and informative, making it easy for the audience to understand the benefits of the VISA Direct network. The simple animation and design work together to create a calm and informative tone, highlighting the network's global reach and efficiency.

28. Siemens

Siemens Teamcenter Quality is a cloud-based solution that aims to help automotive suppliers collaborate more effectively. The video is designed to showcase the benefits of this solution.

Video Design - The video uses a clean and minimalist aesthetic, featuring a simple color palette of white and blue. The animation style is smooth and engaging, focusing on clear and concise messaging. The video is a great example of an Information Explainer Video, highlighting the core features of Teamcenter Quality through simple animated icons and visual representation. The focus is on the product and its application in the automotive industry, with animated visuals that depict the core functions of the platform. The use of icons and minimalist graphics helps communicate the message in a way that is both easy to understand and visually appealing.

The video effectively communicates the objective of enhancing automotive suppliers' collaboration through the use of Teamcenter Quality. The animation style and design of the video create a professional and trustworthy tone, emphasizing the value and ease of use of the platform. The visual style of the video effectively drives the video goal, encouraging viewers to explore the platform further and learn more about its features.

29. WalkMe

WalkMe makes software, websites, and applications easier to use. This video is designed to introduce WalkMe as a digital adoption platform.

Video Design - WalkMe's video incorporates animated graphics. It is an Information Explainer Video that uses abstract visual imagery to illustrate the challenges of the digital world. This video is visually appealing. It uses bright colors such as blue and pink. It incorporates animated graphics like a rocket and a spinning sphere. The quality of graphics is high.

WalkMe uses these visual elements to communicate its message effectively. The video's tone is optimistic and positive. The animation is fast-paced, and the visual style of the video creates excitement, and a sense of speed, to emphasize how the solution can help users keep pace in the digital world.

30. AdHive

AdHive is a platform based on Ethereum smart contracts, and the video is designed to promote the platform's benefits and how it can help advertisers.

Video Design - The video is a simple yet effective Information Explainer Video, using a combination of animated graphics and text to visually communicate the concept of AdHive. The color palette of blue, teal, yellow, and white is consistent throughout, giving the video a clean and modern look. The animation style is minimalistic and focused on delivering the information directly without any distractions. The use of gears and social media icons is a great visual cue to effectively convey the concept of automation and social media marketing.

The video design communicates the goal of AdHive, which is to simplify advertising campaigns. The tone of the video is confident and informative, highlighting the platform's potential to save time and effort for advertisers. The use of clear and concise language, combined with visual cues, makes the information engaging and easy to understand. The use of numbers and graphs in the video is also effective in highlighting the efficiency of AdHive and showing the difference between the old and new ways of advertising.

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How to plan and optimize Information Explainer Videos?

Target Audience Needs: "Success is not delivering a feature; success is learning how to solve the customer’s problem." - Diana Roth, VP of Customer Success at Sendoso. Advids used this approach for a healthcare client. By focusing on patient pain points, we crafted an explainer video that resonated deeply, leading to a 25% increase in appointment bookings.

Actionable: Address specific audience needs and pain points directly.

Build Emotional Connections: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou. Advids leveraged this wisdom for a non-profit client. By incorporating heartwarming stories into their explainer video, we amplified donations by 30%.

Actionable: Evoke emotions to create memorable and impactful videos.

Focus on Value Proposition: "Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value." - Philip Kotler. Advids applied this for an e-commerce client. By highlighting the unique benefits of their products, we saw a 20% increase in sales conversions after launching their explainer video.

Actionable: Clearly communicate the value proposition to the target audience.

Prioritize Visual Storytelling: "Design is thinking made visual." - Saul Bass. Advids used this principle for a tech startup client. By using compelling visuals and animation, we created an engaging explainer video that boosted website traffic by 50%.

Actionable: Use visuals to enhance storytelling and audience engagement.

Drive Action: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker. Advids implemented this for a real estate client. By including clear calls to action in their explainer video, we generated a 35% increase in property inquiries.

Actionable: Include clear calls to action to guide audience behavior.

Why Advids for Information Explainer Video?

At Advids, we create high-quality, original Information Explainer Videos that deliver exceptional results. Our blend of creative storytelling, cutting-edge technology, and proven track record helps you achieve your business goals by transforming your vision into compelling animation.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective Information Explainer Video creation. We've completed over 345 successful Information Explainer Video projects.
Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—businesses trust Advids to bring their stories to life through animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

The Advids Approach to Information Explainer Video:

Customized Information Explainer Video Solutions: We tailor each project—whether it's a classic explainer video, character animation, or another Information Explainer Video format—to your brand, style, and target audience.
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Information Explainer Videos.

Animation Expertise and Technology:

Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action.
Cutting-Edge Information Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.


Ready to unlock the potential of Information Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

Unlocking the Power of Explainer Videos

Information Explainer Videos come in various styles, each designed to address specific communication needs. Let's explore some prominent types:

• These videos excel at simplifying complex ideas, breaking down abstract theories or technical jargon into digestible pieces.
• They're particularly effective for explaining concepts like blockchain technology to a non-technical audience or demystifying scientific principles for students.

• Ideal for step-by-step guides, these videos visually demonstrate processes, making them perfect for tutorials or product demos.
• Imagine demonstrating how to assemble furniture or use a new software feature with clear visuals and concise instructions.

• These videos shine a spotlight on specific features or functionalities of a product or service.
• They're incredibly effective at showcasing benefits and driving user adoption by focusing on key selling points.
• For example, a feature explainer for a new smartphone could highlight its advanced camera capabilities or its long battery life.

• Featuring real customers sharing their positive experiences, these videos Build Trust and credibility.
• By showcasing authentic user feedback, they provide potential customers with relatable stories and build confidence in your brand.
• A testimonial explainer for a weight loss program could feature individuals sharing their success stories and how the program transformed their lives.

• Injecting life into information through animation, these videos are engaging and memorable.
• They're particularly effective for capturing attention, simplifying complex information, and conveying abstract concepts in a visually appealing way.
• An Animated Explainer could be used to explain the inner workings of a complex machine or to illustrate the benefits of a new financial product.

Make Your Product Launch Video Unforgettable

Infusing humor and Storytelling into your Information Explainer Videos can significantly Boost Engagement and make them more memorable. Here are some creative approaches:

• Craft characters that resonate with your target audience, using humor and relatable situations to forge a personal connection. Imagine a character struggling with slow internet speed, mirroring your target audience's frustration, before your product swoops in as the solution.

• Introduce surprising elements or plot twists to keep viewers on the edge of their seats. This could involve unexpected dialogue, visual gags, or narrative turns that subvert expectations and maintain interest. Think of a cleaning Product Explainer where a seemingly mundane cleaning task turns into a humorous adventure.

• Use hyperbole or exaggeration to emphasize key points and create a lasting impression. This can be achieved through humorous scenarios, exaggerated visuals, or witty wordplay. Imagine showcasing the durability of a phone case by dropping it from a ridiculously high height in a comical way.

• Structure your explainer like a captivating mini-narrative, complete with a beginning, middle, and end. This helps viewers follow the information flow, understand the context, and retain key takeaways more effectively. Think of a software explainer that starts with a character facing a challenge, discovers the software as a solution, and ends with them achieving success.

• Highlight common customer frustrations or challenges in a humorous way, demonstrating how your product or service provides a solution. By acknowledging their pain points with a touch of humor, you can create a sense of empathy and establish your product as the answer they've been seeking. Imagine a coffee machine explainer that starts with a character struggling to make a decent cup of coffee in the morning, then introduces your product as the solution for a perfect brew.

Boosting Your Launch with Explainer Videos

Information Explainer Videos can be seamlessly woven into your Content Marketing tapestry to achieve specific business goals:

• Blog Posts: Embedding explainers within blog posts provides visual context and enhances the user experience. This can increase engagement, make complex topics more accessible, and drive traffic to your blog. For example, embedding an explainer about a complex product feature can significantly reduce bounce rate and increase time spent on the page, leading to higher lead generation.
• Social Media Campaigns: Sharing explainers across social media platforms amplifies brand visibility and drives traffic to your website or landing pages. They're highly shareable, capturing attention in fast-paced feeds and generating interest in your brand. Imagine creating a short, engaging explainer about your new mobile app and sharing it across platforms like Facebook, Instagram, and Twitter.
• Email Marketing: Including explainers in email newsletters provides Engaging Content and encourages clicks to relevant landing pages. They break up text-heavy emails and provide a visually appealing way to convey information and drive conversions. For instance, you could include an Explainer Video in a welcome email series to introduce new subscribers to your brand and its offerings.
• Website Landing Pages: Featuring explainers on Landing Pages provides a clear and concise explanation of your product or service, boosting engagement and driving conversions. They can communicate Value Propositions effectively and encourage visitors to explore your offerings further. Imagine using an explainer video on your product landing page to showcase its features, benefits, and how it solves customer pain points.
• Webinar Promotions: Using explainers to promote upcoming webinars offers a sneak peek into the content and generates interest in attending. They can highlight key takeaways, introduce speakers, and create excitement around your event. A short explainer video shared on social media and in email campaigns can effectively promote your webinar and drive registrations.

Crafting Compelling Calls to Action

A Strong Call to Action is essential for driving conversions. Here are some best practices for crafting Clear and Compelling Calls to Action in your Information Explainer Videos:

• Keep it Simple and Direct: Use concise and action-oriented language that clearly communicates the desired action. Avoid jargon or overly complex phrasing. Instead of saying Explore our comprehensive range of solutions, try Visit our website to find the perfect solution for you.
• Highlight the Benefits: Explain what viewers will gain by taking action, emphasizing the value proposition and addressing their needs. Instead of just saying Visit our website, try Learn more and unlock exclusive discounts on our website today!
• Create a Sense of Urgency: Use language that encourages immediate action, such as limited-time offer or sign up now. This can motivate viewers to take action before it's too late.
• Use Visual Cues: Employ clear and prominent visual cues, such as buttons or arrows, to guide viewers towards the call to action. This makes it easy for them to identify and click on the CTA.
• Test Different Variations: Experiment with different calls to action to see which ones perform best. Track click-through rates and conversion rates to optimize your approach. This allows you to refine your CTAs and maximize their effectiveness.

Explainer Videos: Fueling Your Product Launch

• Awareness: Introduce new products or services, educating potential customers about their benefits and value proposition. This helps generate interest and drive initial engagement. For example, a short, engaging explainer video shared on social media can introduce your brand and its offerings to a wider audience.
• Consideration: Delve deeper into product features and functionalities, showcasing how they solve specific customer pain points. This helps customers understand the product's value and compare it to competitors. An explainer at this stage might compare your software's features to competitors, highlighting its unique advantages and addressing potential concerns.
• Decision: Provide compelling Testimonials or case studies, demonstrating the product's effectiveness and building trust. This helps customers make informed decisions and overcome any remaining doubts. A testimonial explainer featuring satisfied customers can be highly effective at this stage.
• Action: Include a clear call to action, encouraging viewers to take the next step, such as visiting the website, downloading a brochure, or contacting the company. Make it easy for viewers to take action by providing clear instructions and prominent buttons or links.
• Retention: Provide Onboarding tutorials, feature updates, and troubleshooting guides, improving customer satisfaction and retention. Explainer videos can be used to guide new customers through the onboarding process or to introduce them to new features and updates.

Storytelling Secrets for Engaging Product Videos

• Character-Driven Narratives:

  Create relatable characters that viewers can connect with, using their experiences and challenges to illustrate the product's value. By humanizing your message, you create a more engaging and memorable experience. Imagine a character struggling with disorganized finances, then discovering your budgeting app as the solution for financial freedom.

• Problem-Solution Structure:

  Present a relatable problem that viewers identify with, then introduce your product or service as the solution. This creates a clear narrative arc, highlights the product's benefits, and positions it as the answer to their needs. An explainer about a project management tool could start by showing a team struggling with disorganized tasks and missed deadlines, then introduce the tool as the solution for streamlined collaboration.

• Emotional Appeals:

  Connect with viewers on a deeper level by evoking emotions like empathy, inspiration, or excitement. By tapping into their emotions, you create a more memorable and impactful experience. An explainer for a charity could use powerful visuals and storytelling to evoke empathy and inspire viewers to donate.

• Visual Metaphors:

  Simplify complex concepts and make them more memorable using visual metaphors. This can be achieved through animation, illustrations, or live-action footage that creates visual associations and aids understanding. Imagine explaining the concept of cloud storage by showing files literally floating up to a cloud in the sky.

• Call to Action:

  End your explainer with a clear and compelling call to action, encouraging viewers to take the next step. Whether it's visiting your website, downloading a brochure, or contacting your team, guide them towards conversion. For example, end your explainer with a clear message like Visit our website today to learn more and get started!

Hook Your Audience: Attention-Grabbing Explainer Video Starts

• Start with a Question:

  Pose a thought-provoking question that piques curiosity and encourages viewers to seek answers. This could be a direct question to the audience or a rhetorical question that sets the stage for the explainer's topic. For example, an explainer about sustainable living could start with the question: What if you could reduce your carbon footprint and save money at the same time?

• Use a Surprising Statistic:

  Present a surprising statistic or fact related to the explainer's topic, instantly grabbing viewers' attention and making them eager to learn more. An explainer about cybersecurity could start with a statistic like 95% of data breaches are caused by human error, instantly grabbing viewers' attention and highlighting the importance of the topic.

• Show a Problem:

  Start by visually depicting a common problem or challenge that viewers can relate to, setting the stage for your product or service as the solution. Imagine an explainer about a language learning app that starts with a character struggling to communicate while traveling abroad.

• Use Humor:

  Open with a humorous anecdote or visual gag, creating a lighthearted tone and engaging viewers from the outset. A cleaning product explainer could start with a character comically struggling with a stubborn stain before your product comes to the rescue.

• Create a Sense of Urgency:

  Highlight a time-sensitive opportunity or challenge, creating a sense of urgency and encouraging viewers to watch the entire explainer. For example, an explainer about a limited-time sale could start with a countdown timer and emphasize the scarcity of the offer.

Maximize Your Explainer Video Reach

Optimizing your Information Explainer Videos for each social media platform is crucial for maximizing their impact. Here's how:

• Video Length: Adjust the length of your explainers to suit the platform's format and user preferences. Short-form explainers are ideal for platforms like TikTok and Instagram Reels, while longer explainers might be more suitable for platforms like YouTube.
• Aspect Ratio: Use the appropriate aspect ratio for each platform, ensuring the video fits the screen and doesn't get cropped, maintaining visual appeal. For example, use a square aspect ratio for Instagram feed posts and a vertical aspect ratio for TikTok and Instagram Stories.
• Hashtags: Use relevant hashtags to increase discoverability and reach a wider audience interested in your industry or niche. Research popular hashtags in your industry and incorporate them into your video descriptions.
• Captions: Add captions to make your explainers accessible to viewers who prefer to watch with the sound off, expanding your reach and improving accessibility. On platforms like Facebook and Instagram, where many users watch videos without sound, captions are crucial for ensuring your message is understood and increasing engagement.
• Calls to Action: Include Clear Calls to Action that are relevant to the platform and encourage viewers to engage with your content, whether it's liking, commenting, sharing, or following your account. For example, on Instagram, you might encourage viewers to double-tap if you agree or tag a friend who needs to see this.

Short-Form Explainer Secrets

Short-form video platforms require a concise and attention-grabbing approach. Here are some tips for creating effective short-form Information Explainers:

• Conciseness: Keep your explainers short and to the point, focusing on a single key message or idea to avoid overwhelming viewers. Aim for videos that are under 60 seconds, and ideally even shorter, to Capture Attention and maintain engagement.
• Visual Appeal: Use eye-catching visuals, animation, and transitions to capture attention and keep viewers engaged in the fast-paced world of short-form content. Use bright colors, dynamic animations, and quick cuts to keep viewers engaged. Consider incorporating trending Visual Styles or memes that resonate with your target audience on TikTok.
• Music and Sound Effects: Use popular music or sound effects to enhance the explainer's mood and create a more memorable and immersive experience. Choose music that is relevant to your brand and target audience, and use sound effects to emphasize key moments in your explainer.
• Text Overlays: Add text overlays to highlight key points and make the explainer more accessible, especially for viewers watching without sound. Use clear and concise text that is easy to read, and consider using animations or effects to make the text more engaging.
• Calls to Action: Include clear calls to action that encourage viewers to like, comment, share, or follow your account, boosting engagement and reach. For example, you might end your explainer with a question to encourage comments or ask viewers to follow for more tips.

Crafting Explainers That Connect

Connecting with your target audience requires understanding their needs and preferences. Here are some strategies for creating Information Explainers that resonate:

• Understanding Your Audience: Conduct thorough research to understand your target audience's demographics, interests, pain points, and motivations. Use tools like Google Analytics, social media analytics, and customer surveys to gather data about your audience.
• Language and Tone: Use language and tone that are appropriate for your target audience, avoiding jargon or overly technical terms that might alienate them. If your target audience is young adults, you might use a more casual and conversational tone. If your target audience is professionals, you might use a more formal and informative tone.
• Visual Style: Choose a visual style that appeals to your target audience, considering their age, gender, and cultural background to create a visually appealing experience. For example, if your target audience is children, you might use bright colors and cartoon-style animation. If your target audience is seniors, you might use a more classic and understated visual style.
• Storytelling: Use stories and examples that are relevant to your target audience's experiences and interests, making your message more relatable and memorable. If your target audience is young professionals, you might use a story about a character navigating the challenges of career advancement to illustrate the benefits of your online learning platform.
• Call to Action: Craft calls to action that are relevant to your target audience's needs and motivations, encouraging them to take the next step. For example, if your target audience is environmentally conscious, you might encourage them to learn more about our sustainable practices or sign up for our eco-friendly newsletter.

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How information explainer video examples are curated?

We dove deep into information explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic information explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining the clarity and persuasiveness of the core message.
7.Educational Impact Determining how effectively the video educates the target audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, Information explainer video examples 2024, n=14286 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.