30 Motion Graphic Storytelling Video Examples That Drive Conversions

Imagine this a sea of ads, drowning your message. Frustrating, right? Like trying to find a needle in a haystack, cutting through the digital clutter is a real challenge. We're bombarded with thousands of ads daily, making it harder than ever to connect. But don't throw in the towel just yet. Smart companies are harnessing the power of motion graphic storytelling videos to capture attention and drive results. Want to know their secret sauce? The numbers speak for themselves.

• A staggering 97% of marketers state that video has helped increase user understanding of their product or service.
• 21.6% of marketers say product education is their main goal with video content.
• 47% of Marketers Say Short-Form Videos Are More Likely to Go Viral.

These stats reveal a powerful trend: video, especially short-form and educational content, is key to capturing attention and driving results. Motion graphic storytelling videos offer a dynamic and engaging way to achieve both. Let's dive in and explore 30 Inspiring Motion Graphic Storytelling Video examples to unlock actionable strategies for your own marketing success.

1. Printify 2D Motion Graphics Video - Inspire action subtly

In this dynamic Motion Graphic Storytelling Video, Printify effectively captures the essence of its platform. The quick cuts, colorful backgrounds, and engaging text animations create a modern and energetic aesthetic, immediately drawing the viewer in. The showcase of diverse product mockups further emphasizes the range of possibilities Printify offers.

By focusing on the key benefits - customization, fulfillment, and profit - Printify’s video empowers entrepreneurs to envision their own success. The call to action, urging viewers to join the waitlist, cleverly capitalizes on the excitement generated, reinforcing the brand's position as a leader in the print-on-demand space.

2. Google Animated Motion Video

Google Cloud's network is a marvel of modern technology, and this Motion Graphic Storytelling Video does a fantastic job of demystifying its complexities. The video quickly grabs attention by demonstrating the incredible speed, capable of transferring the entire Library of Congress in a fraction of a second, instantly showcasing the network's power.

The animations visually explore the diverse fiber links and data centers that form the backbone of Google Cloud. The clear and concise explanations of the Jupiter and Andromeda network fabrics showcase Google's innovative approach to networking. This video perfectly demonstrates how effective storytelling, combined with engaging visuals, can make even the most technical subject matter accessible and captivating to a wider audience.

3. Clever Devices Minimal Motion Graphics Video

The Clever Devices Motion Graphic Storytelling Video masterfully uses 2D animation to showcase the EVMS platform's ability to manage mixed fleets, offering a solution to the challenges of transitioning to electric vehicles. The video emphasizes the system's integration with existing solutions and its real-time updates, creating a compelling narrative of efficiency and control.

This Motion Graphic Storytelling Video is a compelling example of how to engage an audience through minimalist design and informative storytelling. The clear UI demo and data visualization make the technology approachable. Clever Devices demonstrates a remarkable ability to simplify complex information while maintaining a sophisticated aesthetic.

4. PerkinElmer Compelling Motion Video - Showcase Brand Legacy Authentically

If you're seeking a Motion Graphic Storytelling Video that encapsulates legacy, innovation, and social impact, look no further than PerkinElmer. This video artfully weaves historical footage with modern lab settings, showcasing the company's 85-year journey of pushing scientific boundaries.

What truly elevates this example is its inspiring narrative. It transitions seamlessly from black-and-white images of past pioneers to vibrant scenes of today's diverse scientists. With an uplifting soundtrack, the video underscores PerkinElmer's commitment to people, customers, and the planet, leaving viewers with a powerful call to action: join us in changing the world for the better.

5. Avast Animated Motion Design Video

Avast Business presents a compelling Motion Graphic Storytelling Video that tackles the often-overlooked but crucial aspect of patch management. Using a clever isometric animation style and vibrant color palette, the video effectively visualizes the chaos caused by neglected patches, from error messages to full-blown security breaches. This relatable scenario resonates with IT professionals and business owners alike, highlighting the urgent need for a streamlined solution.

The video seamlessly transitions to showcasing Avast's Patch Management tool, demonstrating its ease of use through a centralized cloud console and its broad compatibility with various applications. By emphasizing both the problem and the solution in a visually engaging way, Avast Business positions its product as an essential component for any business seeking to protect its time, money, and reputation.

6. Citrix Simple Motion Graphics Video

Citrix DaaS is a cloud-based solution that delivers secure desktop environments to users. This video is designed to showcase the security features of Citrix DaaS.

Video Design - This is a Motion Graphic Storytelling Video for Brand Awareness, a concise and compelling approach for conveying complex information. Citrix DaaS's security features are explained visually, using simple, clean, and consistent graphics, with a clear and concise narration. The video uses blue tones to represent the cloud, blue outlines for icons to create a consistent visual experience. The visuals are well-designed and easy to follow.

The video uses a blue background to represent the cloud, creating a sense of security and trust. The icons are simple and easy to understand, making it easy for viewers to grasp the features of Citrix DaaS. The visuals effectively communicate the message of security, compliance, and control, making the video informative and engaging. The tone is professional and reassuring.

7. WalkMe Animated Motion Storytelling Video

This video is a powerful example of how motion graphics can be used to tell a compelling story and build brand identity. It uses a vibrant and dynamic animated style to capture the fast-paced digital environment that the product aims to simplify. The video style embraces the growing trend of Motion Graphic Storytelling Video for Brand Identity, particularly with its use of bold graphics and vibrant colors.

Video Design - The animated graphics and dynamic elements bring the video to life and capture the viewer's attention. This animation style effectively conveys the message of the product being a solution that helps users overcome the challenges they face in the digital world.

The video's tone is optimistic and uplifting, which reinforces the idea of the product as a tool that empowers users to achieve success by simplifying the complexities of software, websites, and apps. The use of a clean and modern design aesthetic visually represents the product's goal of making digital tasks easier and faster, which resonates with the targeted audience of individuals and organizations facing these digital challenges.

8. Siemens Visual Storytelling Motion Video

Siemens Teamcenter Quality is a cloud-based solution that allows automotive suppliers to exchange quality data. The video is designed to highlight the ease and efficiency of this process.

Video Design - The video uses a simple and clean design style. The color scheme is dark blue and white, which is typical of the Siemens brand. The graphics are minimalist and easy to understand, but still retain the modern look of the company's visual identity. This style makes it an engaging Motion Graphic Storytelling Video. The visuals clearly show how the platform helps suppliers manage quality data and work collaboratively.

The visual style, specifically the combination of minimalist graphics and dark blue colour scheme, is effective in communicating the video's objective. It conveys a sense of professionalism, control, and efficiency. The video uses a calm and reassuring tone, emphasizing the ease of use and benefits of the Teamcenter Quality platform for automotive suppliers. The overall design and tone work together to successfully highlight the benefits of using the platform for efficient quality management.

9. Medtronic Animated Storytelling Motion Video - Explain upgrade process clearly

Medtronic makes medical devices that help improve the lives of people with diabetes. This video is designed to show people how to upgrade their insulin pump using a software upgrade via the Updater app.

Video Design - The video starts with simple and clear 2D illustrations of the insulin pumps, then transitions to a Motion Graphic Storytelling Video for Product Launch with flat graphics, showing a woman in her home interacting with the Updater app. It uses a vibrant color palette that feels modern and clean, highlighting the ease of use of the Updater app and showcasing the user experience in a positive way.

The video seamlessly communicates how the Updater app connects with the insulin pump, updating it to the newest technology. It focuses on the features of the new pump, promoting the benefits of the upgrade. The clear visuals, simple graphics, and easy-to-follow narrative help make this a digestible and engaging video for the intended audience. This approach builds trust and confidence in the technology, encouraging people to take action and upgrade their pump.

10. Globitex 3D Motion Storytelling Video

Globitex has launched a crypto banking solution that allows its users to make payments and get paid in a personal IBAN account. The video is designed to highlight the ease of use and accessibility of this new feature.

Video Design - This Motion Graphic Storytelling Video utilizes clean and minimalist visuals to illustrate the features. Colorful 3D elements like a house, gifts, and a bitcoin, are used to highlight the everyday applications of the EURO Wallet. The visuals are simple and engaging, allowing the key features to be the main focal point.

The visual style of the video is bright and modern, reflecting the forward-thinking nature of Globitex. The 3D animation style makes the video easy to understand, with clear and concise visuals that communicate the benefits of the product. The video seamlessly blends the features of the product with everyday scenarios, which helps establish a connection between the brand and its audience.

11. Segment Animated Data Flow Video

Segment is a solution that helps you collect data about user interactions with your website or app. This video is designed to explain how Segment translates the collected data into various formats that different tools can understand.

Video Design - The video is a Motion Graphic Storytelling Video that uses a visual metaphor of pipes and jars to represent the process. This simple and engaging design, along with clean graphics, provides a clear understanding of the data flow through the system.

The visual style effectively communicates the key message of Segment's value proposition by demonstrating how it seamlessly integrates with various tools. The animation style with a light and approachable tone reinforces the ease of use of the product.

12. MongoDB Creative Motion Graphics Video

MongoDB Atlas is a cloud database designed to accelerate and simplify data building. This video is designed to introduce the product and its benefits.

Video Design -
This Motion Graphic Storytelling Video utilizes a simple, clean, and minimalist design style. The video features bright, bold colors and a streamlined interface, highlighting the user-friendly nature of MongoDB Atlas. The graphic elements are visually appealing and easy to understand, making the complex technology of databases accessible.

The visual style of the video effectively communicates the objective of making data building easier and faster. The video's clear and concise storytelling, coupled with the bright colors and streamlined design, creates an engaging and approachable tone, perfect for attracting developers and data professionals.

13. Blend

Blend is a platform designed to simplify the mortgage process. This video is designed to introduce the concept of dividends to viewers.

Video Design - The video uses a simple visual metaphor of buying a share in a company to explain the concept of dividends. The animation, moving from left to right, shows how a portion of the company's profits is paid out to shareholders as cash, making the concept of dividends easy for viewers to understand.

Motion Graphic Storytelling Video for Social Media - The video is lighthearted and approachable, with the presenter's friendly tone making it easy for viewers to relate to the subject. The video's visual style is successful in communicating the goal of educating viewers on a complex financial topic in an approachable and engaging way.

14. Logicom

Logicom is a distribution company that helps its customers by providing a simple, full-stack IT solution. The video is designed to showcase Logicom's partnership with Cisco Meraki, highlighting the benefits of this partnership and promoting the use of Meraki products.

Video Design - This Motion Graphic Storytelling Video presents a bright, energetic, and friendly tone. Using line illustrations, the video clearly demonstrates the challenges of IT in today's business environment and provides a solution with Meraki. The video uses simple yet effective graphics to visually explain the concept of cloud infrastructure and how Meraki offers a simple, full-stack IT solution.

The visual style of the video is able to communicate the objective of the video by presenting challenges first and then showcasing Meraki as the solution. The green color palette and animated graphics provide a sense of optimism and confidence, communicating the ease of using Meraki. By using concise language and animated graphics, the video effectively addresses the concerns of the target audience and positions Meraki as a reliable and user-friendly solution for cloud IT needs.

15. OpenText

OpenText's chatbot is designed to help businesses resolve Tier 1 issues and reduce Tier 1 costs. The video showcases how the chatbot elevates the user experience, frees up overburdened agents, and cuts support costs.

Video Design - The video uses Motion Graphic Storytelling Video for Business style to visually represent the problems that users face, including time waste and frustration. The bright blue background with white clouds provides a clean and modern aesthetic, while the stylized 2D illustrations highlight the chat interface and user interaction with the chatbot. The video uses a minimalist design, with only a few elements appearing on the screen at a time.

This minimalist design makes the video visually engaging while also focusing attention on the key points about the chatbot. The 2D animated visuals are simple and clear, which helps to communicate the message of the video and highlight the product's ability to simplify the user experience. The bright blue background and stylized illustrations contribute to an upbeat and engaging tone.

16. Syncsort

Syncsort believes data makes the difference. Modern businesses need to draw in data from many sources, in many forms. This video is designed to show the benefits of using Syncsort Cloud, and how the product can help companies access and analyze data to build new products and services.

Video Design - The design is minimalistic, using a blue color palette to highlight the cloud-based nature of the product. The white line graphics are simple and easy to understand, creating a modern and professional feel. The video uses animation to illustrate the concept of data migration and the power of Syncsort's cloud platform. This simple animation style gives the video a professional and engaging tone.

This video focuses on showing how Syncsort can help companies achieve their data management goals, enabling them to take on pressing challenges. Motion Graphic Storytelling Video for Marketing is a great way to showcase the benefits of a product, and this video does a great job of doing just that. The video is visually appealing and easy to understand, making it a great tool for marketing.

17. Moogsoft

Moogsoft is an AI-powered solution that helps IT operators with their daily tasks. The video is designed to show how Moogsoft can alleviate the stress and burden of IT management.

Video Design - The video uses a quirky and relatable design to engage viewers, achieved through simple line art, bold colors, and animated characters. A cow robot is used as a visual metaphor for Moogsoft, interacting with the characters in a humorous way. This design style is easy to understand and digest, adding a lighthearted tone to the otherwise complex topic of IT management.

Motion Graphic Storytelling Video for Marketing is a perfect example of how to communicate a complex product in a simple and engaging way. The video's bright colors and lighthearted tone create a positive and engaging viewing experience for its intended audience, which is likely IT professionals looking for a solution to manage their IT infrastructure efficiently. The animated cow robot is the perfect visual element that adds a fun and engaging layer to the complex world of IT operations, making the information more easily digestible for viewers.

18. Rx EDGE

Rx EDGE is a healthcare company offering pharmacy solutions to reach patients at the point of sale. This motion graphic storytelling video for marketing uses bright, bold, cartoon graphics to attract the attention of pharmacy shoppers. The simple stick figure character walks through a pharmacy, ending at the shelves where dispensers are located.

Video Design - The graphics highlight key features of the program, such as its presence in 30,000 pharmacies nationwide and the potential for patient education. The pharmacy setting and the simple stick figure character appeal to the target audience.

The video emphasizes the program's effectiveness at engaging patients where they make healthcare choices. The bright, cartoon graphics make it engaging, while the simple storytelling and clear call to action drive its goal of promoting the program.

19. Comarch

This video is a powerful tool for improving customer engagement in the oil and gas industry. It uses vibrant colors to capture attention, and animated illustrations to communicate the message clearly. The overall design is simple and clean, making it easy to understand and remember.

Video Design - The video uses a vibrant color palette to capture attention, conveying a positive and engaging tone. Animated illustrations, including a hand with a watch, a gardener watering plants, and a person testing soil, enhance the visual appeal and help communicate the message clearly. The overall design is simple and clean.

This Motion Graphic Storytelling Video for Marketing effectively communicates the objective by showcasing practical tips for improving customer engagement in the oil and gas industry. The use of concise language and engaging visuals helps keep the viewer's attention. The tone is positive and optimistic, which is likely to resonate with the target audience.

20. Back Market

Back Market is a global marketplace promoting refurbished technology, offering a sustainable and affordable alternative to buying new. This video is a powerful tool to challenge the industry's approach to technological innovation.

Video Design - This video is a Motion Graphic Storytelling Video for Marketing, using stark imagery, including a massive landfill and sleek, futuristic phone animations. The simple color palette, featuring mostly black and green, reinforces the key message of sustainability. Fast cuts quickly shift between scenes, creating a sense of urgency and highlighting the urgency of the e-waste problem. The graphics are sleek and modern.

The video uses striking visuals to create an emotional connection with the audience. The dramatic imagery of the landfill drives home the point that tech is increasingly contributing to e-waste, making viewers understand the problem. The transition to the phone animation creates a feeling of hope, suggesting that a more sustainable option exists. The tone is both serious and hopeful, highlighting the environmental issues associated with new phone releases while presenting a solution.

21. Alation

Alation is a data catalog provider that helps organizations manage and understand their data. This video celebrates Alation's ten year anniversary and promotes the company's products and services.

Motion Graphic Storytelling Video for Marketing - This video uses simple silhouettes of athletes, blue and orange color scheme, and simple shapes to create a clean, modern look. The video uses the GOAT acronym to present a series of sports stars, highlighting their greatness, positioning Alation as the GOAT of data catalog, creating a sense of authority.

The visual design is impactful and concise. The video successfully communicates its objective of highlighting Alation's success and promoting the company as a leader in the data catalog space. The tone is celebratory and confident, using sports metaphors to appeal to a wide audience. The visual style effectively conveys the key messages, highlighting Alation's achievements, credibility, and status as the GOAT of data catalogs.

22. VISA

VISA is introducing a new Web3 Loyalty engagement solution. This video is designed to introduce their product and what it can do for brands.

Video Design - This Motion Graphic Storytelling Video for Marketing uses a simplistic style that features an array of colorful graphics, to illustrate the product's benefits. The video showcases engaging visual elements, such as watercolor paint strokes, playful hand-drawn icons, and vivid color schemes. These stylistic choices work together to enhance the video's visual appeal and make it more inviting.

The video uses animated, hand-drawn elements, such as hearts, a balance scale, and a gift box, to convey the concept of Web3 loyalty. The overall design is clean, clear and focuses on the core message of their product. This approach effectively emphasizes the simplicity of use and the value proposition of their new solution. The graphics, animations and overall visual style, all work together to make it a good sample platform storytelling video.

23. CareATC

CareATC empowers employers to create a healthier and happier workforce. This video is designed to show the benefits of using their services, illustrating how they can help improve employee health and reduce healthcare costs.

Video Design - This Motion Graphic Storytelling Video for Marketing uses a vibrant color palette with bold, clear graphics. Animated icons and visuals represent concepts like healthcare costs, employee wellness, and data analysis. The bright color scheme and simple design elements help keep the video engaging, allowing viewers to easily understand the key message.

The video effectively communicates the value of the services, using visual elements to reinforce the core message of improving employee health and controlling healthcare costs. By using animated graphics and a clear visual narrative, the video establishes a light-hearted and optimistic tone, making it easy for viewers to understand and connect with the brand's mission.

24. AdHive

AdHive is a platform based on Ethereum smart contracts, designed to simplify advertising campaigns with social media influencers. The video showcases how AdHive automates the process of working with influencers.

Video Design - The video uses a clean and modern design with a dark blue background and bright colors, making it engaging and easy to follow. The video incorporates a simple and informative narrative, along with visuals that illustrate the process and the benefits of using AdHive. The gear imagery represents the automation process, reinforcing the ease of working with influencers through AdHive.

Motion Graphic Storytelling Video for Marketing is a powerful tool for showcasing the benefits of using AdHive for advertising campaigns. The video uses a simple and straightforward narrative, supplemented by visually appealing animations that illustrate the platform's features. The tone of the video is informative and engaging, making it easier for viewers to understand the platform and its advantages.

25. CSL

CSL is a global specialty biotherapeutics company that develops and delivers innovative biotherapies. This video showcases the impact and history of the company.

Video Design - The video uses a simple and clean design style, graphic elements like timelines and circular shapes, and a minimalist color palette. This makes it a good Motion Graphic Storytelling Video Example, with clear and concise visuals that easily communicate the message.

The video style is light and engaging, with simple animations and bright colors that convey a sense of hope and optimism. The visual design is highly effective in communicating the objective of the video, which is to highlight the company's commitment to improving the quality of life for people with life-threatening medical conditions. The simple design reinforces the narrative that the company is focused on saving lives.

26. Boyd

Boyd is a company focused on providing innovative, sustainable engineered material and thermal solutions. This video is designed to introduce the company and highlight its expertise in the field.

Video Design - The video utilizes a Motion Graphic Storytelling Video for Marketing style to engage the viewer. It features vibrant and engaging animations that showcase the company's dedication to innovation and its history of pushing the boundaries of material science and technology. The video uses an array of captivating visuals, like space exploration, manufacturing facilities, and cutting-edge technological advancements. These graphics are high quality, detailed, and effectively communicate the company's commitment to advanced solutions for its customers.

The video effectively conveys the company's message through a compelling narrative. By using engaging visuals and a clear storytelling approach, the video emphasizes the company's heritage of reliable performance, highlighting its work in industries like space exploration and automotive. The video's tone is professional and optimistic, highlighting the company's confidence in its capabilities to deliver solutions that are both cutting-edge and sustainable.

27. Ateme

Ateme+ is a SaaS solution designed to help businesses keep their audience captivated today and in the future. The video is designed to introduce Ateme+ and its features.

Video Design - This is a Motion Graphic Storytelling Video for Marketing that uses simple but effective animation and graphics. The video uses a minimalist style with flat colors, geometric shapes, and white lines to represent the complex world of streaming technology.

The video opens with an animated rocket taking off, implying that Ateme+ is a powerful and efficient tool that can help businesses launch their video streaming to new heights. The use of white lines against a blue background further emphasizes the clarity and simplicity of Ateme+'s services. The color palette is consistent throughout the video, creating a sense of unity and professionalism. The overall tone of the video is confident, reassuring, and optimistic, creating a positive impression of the product and its ability to effectively meet the needs of businesses.

28. HR Acuity

HR Acuity is a solution for employee relations issues. The video is designed to demonstrate how HR Acuity can improve employee relations and reduce risk.

Video Design - The video uses a simple and engaging animated style to illustrate the complex issue of employee relations. This animated style uses a lighthearted approach to highlight the need for a solution, featuring colorful shapes and a minimalist design, showcasing a clean visual aesthetic with subtle movement, creating a visually appealing and informative experience.

Motion Graphic Storytelling Video for Marketing is a powerful tool for communicating the importance of addressing employee relations issues and mitigating potential risk. The animation, while simple, effectively captures the key themes of the video. The tone is reassuring, highlighting the solution as a valuable tool for addressing a common workplace challenge, creating a positive and confident message for the viewer.

29. Dun & Bradstreet

Dun & Bradstreet master data solutions help organizations grow by centralizing data. The video is designed to showcase how Dun & Bradstreet can help companies manage their data and use it to gain insights.

Video Design - The video design is minimalist, using a series of simple shapes and colors. The visual design emphasizes the data flow by depicting circles and arcs around a central city icon. These circles represent customers, prospects, suppliers, and partners. These graphics represent information about these parties. These design elements create a Motion Graphic Storytelling Video for Marketing that allows viewers to visually comprehend the chaos and complexity of master data management.

The video's visual style effectively communicates the challenges organizations face in managing data. The clean graphics and simple animation draw attention to the core concepts. The use of geometric shapes and colors creates a sense of organization, but also hints at the underlying complexity of managing master data. This subtle message appeals to a business audience.

30. Freshdesk

Freshdesk is a customer support and service platform. This video is designed to show the benefits of its call transcription feature.

Video Design - This Motion Graphic Storytelling Video for Marketing uses a bright, colorful, and engaging animation style. The video uses a vibrant color palette, including blues, greens, reds, and yellows, which stand out against a dark background. Geometric shapes and simple character designs create a fun and friendly tone.

The video seamlessly blends the use of geometric shapes and abstract elements, creating a visually engaging and dynamic experience that effectively communicates the benefit of the call transcription feature. Fast-paced visuals, combined with a lighthearted tone, emphasize the quick and easy process of extracting valuable information from call recordings.

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How to plan and optimize Motion Graphic Storytelling Videos?

Visual Communication: "Design is thinking made visual." - Saul Bass. Advids leveraged this for a healthcare client. We used clear, concise visuals and a calming color palette in their motion graphic storytelling video to explain complex medical procedures, leading to a 15% decrease in patient anxiety pre-surgery.

Actionable: Simplify complex information through intuitive visual design and aesthetics.

Targeted Messaging: "If you're talking to everybody, you're talking to nobody." - Alex Turnbull, Founder & CEO, Groove. Advids used this insight for a gaming client. We created a motion graphic storytelling video specifically targeting their core gamer persona, resulting in a 25% increase in in-game purchases.

Actionable: Define target audience and tailor messaging to resonate with their specific needs.

Brand Storytelling: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin. Advids applied this for a food and beverage client. We developed a motion graphic storytelling video highlighting their brand's origin story and commitment to sustainability, resulting in a 10% increase in brand awareness and positive social media sentiment.

Actionable: Communicate brand values and build emotional connections through compelling narratives.

Iterative Design: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs. Advids used this approach for an e-commerce client. We tested different versions of their motion graphic storytelling video with target audiences, refining the design based on feedback to optimize click-through rates, which improved by 12%.

Actionable: Refine design based on user feedback to optimize performance and user experience.

Data-Driven Creativity: "Without data, you're just another person with an opinion." - W. Edwards Deming. Advids employed this philosophy for a non-profit client. We tracked key metrics throughout their motion graphic storytelling video campaign, adjusting the creative strategy based on performance data to maximize donations, which increased by 8%.

Actionable: Measure results and adapt creative strategies based on data insights to achieve objectives.

Why Advids for Motion Graphic Storytelling Video?

At Advids, we transform your ideas into captivating animated experiences. Specializing in high-quality, original Motion Graphic Storytelling Video, we blend creative storytelling, cutting-edge technology, and a proven track record to deliver exceptional results. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, including brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Of these, over 315 have been specifically focused on Motion Graphic Storytelling Video, showcasing our deep understanding of this dynamic medium.

Our Expertise:

12+ Years of Proven Success: Our extensive experience speaks for itself, demonstrating our ability to create effective video solutions across a wide range of industries.
Trusted by Industry Leaders: We're proud to partner with leading brands who rely on our expertise to bring their stories to life through compelling animation.
Client Satisfaction Guaranteed: Over 109 five-star Google reviews reflect our commitment to excellence and client satisfaction.

Crafting Your Animated Story:

Customized Motion Graphic Storytelling Video Solutions: We tailor each project, whether it's explainer videos, character animations, or other Motion Graphic Storytelling Video formats, to perfectly align with your brand and target audience.
Creative Storytelling Through Animation: Our talented team of animators and storytellers craft narratives that resonate with viewers and inspire action.
Cutting-Edge Motion Graphic Storytelling Video Technology: We utilize the latest software and techniques to ensure visually stunning and impactful videos.

Our Collaborative Approach:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is at the heart of the final animation.
Strategic Communication: Open communication is key. We prioritize understanding your needs, target audience, and brand identity to create truly effective Motion Graphic Storytelling Video.

Ready to unlock the potential of Motion Graphic Storytelling Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

Mastering B2B Video Touchpoints

Creating a successful B2B Motion Graphic Video requires careful consideration of key touchpoints aligned with the customer journey and marketing funnel.

• Begin by deeply understanding your target audience.
• Research their needs, pain points, and aspirations.
• What challenges do they face, and how can your product or service provide solutions?
• This understanding will inform your narrative and visual approach.

• Establish specific, measurable goals for your video.
• Are you aiming to increase brand awareness, generate leads, or drive conversions?
• Your objectives will shape the video's content and call to action.

• Develop a story that resonates with your audience and effectively communicates your value proposition.
• Consider using a problem-solution structure, showcasing a customer's transformation, or highlighting your brand's unique story.

• Tailor your video content to different stages of the customer journey.
• Use motion graphics to introduce your brand and build awareness at the top of the funnel.
• Address specific pain points and demonstrate solutions during the consideration phase.
• Provide compelling evidence and Testimonials to encourage decision-making.

• Ensure your video is optimized for various platforms, including your website, social media channels, and email marketing campaigns.
• Adapt the video's length and format to suit each platform's audience and best practices.

Motion Graphics: Your Sales Funnel's Secret Weapon

Motion graphic Storytelling Videos can be powerful tools for guiding potential customers through your sales funnel and ultimately driving conversions.

• Capture attention with visually Engaging Content that introduces your brand and highlights the key benefits of your product or service.
• Focus on creating a memorable first impression and piquing interest.

• Address specific customer pain points and demonstrate how your solutions can alleviate those challenges.
• Use motion graphics to showcase product features, explain complex concepts in a digestible way, and build credibility.

• Provide compelling evidence to support your claims and encourage purchase decisions.
• Incorporate customer testimonials, case studies, and data visualizations to demonstrate the value and effectiveness of your offerings.

• Include a Clear and Concise Call to Action that guides viewers towards the desired conversion, such as visiting your website, requesting a demo, or making a purchase.

• Nurture Customer Relationships and foster loyalty by providing valuable content through motion graphics.
• Offer tutorials, tips, and updates to keep customers engaged and informed.

Onboarding Videos: A Visual Guide to Success

Motion graphic storytelling videos can significantly enhance the customer Onboarding and support experience by providing clear, engaging, and accessible information.

Showcase the key features and functionalities of your product through visually appealing demos. Guide users through the interface and demonstrate how to use specific tools or features.

Create step-by-step tutorials that walk customers through common tasks and processes. Use motion graphics to simplify complex instructions and make learning more enjoyable.

Address frequently asked questions in a visually engaging format. Use animations and illustrations to clarify answers and provide memorable explanations.

Offer visual troubleshooting guides that help customers resolve common issues independently. Use motion graphics to demonstrate solutions and provide step-by-step instructions.

Create a warm and welcoming onboarding experience with Introductory Videos that introduce your company, team, and brand values. Use motion graphics to build a personal connection and foster a sense of community.

Boost Brand Awareness with Motion Graphics

Motion graphic storytelling videos can be powerful tools for building Brand Awareness and establishing a unique identity in a competitive market.

• Clearly communicate what sets your company apart from the competition.
• Use motion graphics to showcase your unique features, benefits, and competitive advantages.

• Create a Consistent Visual Identity that reflects your brand's personality and values.
• Use a specific color palette, typography, and Animation Style that aligns with your brand guidelines.

• Share your company's history, mission, and values in a way that resonates with your target audience.
• Use motion graphics to bring your Brand Story to life and create an emotional connection.

• Position your company as an industry leader by creating motion graphic videos that share valuable insights, trends, and best practices.

• Use motion graphics to spark conversations and encourage interaction on social media and other platforms.
• Ask questions, run polls, and respond to comments to build a community around your brand.

Crafting Compelling Video Narratives

Choosing the right narrative structure is crucial for creating a motion graphic video that resonates with your target audience and achieves your marketing objectives.

• Problem-Solution: This classic narrative presents a relatable problem faced by your audience and then showcases how your product or service provides an effective solution. It's a straightforward and persuasive approach.
• Hero's Journey: This narrative follows a protagonist who faces challenges and overcomes obstacles to achieve a desired outcome. It can be used to create an Emotional Connection with your audience and inspire them to take action.
• Transformation: This narrative focuses on showcasing a positive change or improvement, often driven by the use of your product or service. It's effective for demonstrating the value and impact of your offerings.
• Testimonial: Feature real customers sharing their positive experiences with your product or service. Testimonials Build Trust and credibility, providing social proof of your value proposition.
• Brand Story: Share the history, mission, and values of your company through a compelling narrative. This approach helps humanize your brand and build a deeper connection with your audience.

Crafting Winning Product Launch Videos

Start by understanding your ideal viewer. Research their demographics, interests, and pain points to tailor your video's content and style accordingly.

Develop a Compelling Narrative:

Craft a story that resonates with your audience and effectively communicates your message. Consider using a narrative structure that aligns with your goals, such as problem-solution or hero's journey.

Create a Strong Visual Style:

Choose a visual aesthetic that is consistent with your brand identity and engaging for your target audience. Consider color palettes, typography, animation style, and imagery that evoke the desired emotions and associations.

Collaborate with Skilled Professionals:

Partner with experienced animators, voice-over artists, and sound designers to ensure high-quality production. Their expertise will elevate your video's overall impact.

Optimize for Different Platforms:

Adapt your video's length and format to suit various platforms, including your website, social media channels, and email marketing campaigns. Consider aspect ratios, file sizes, and captions for optimal viewing experiences.

Unveiling Complex Products Visually

Motion graphic storytelling videos excel at simplifying complex B2B products or services and making them more accessible to your target audience.

• Break Down Complex Concepts: Use clear and concise language, combined with visuals, to explain technical details and functionalities. Avoid jargon and focus on conveying information in a digestible way.
• Highlight Key Features and Benefits: Focus on the Value Proposition and how your product or service solves customer problems. Use motion graphics to demonstrate the key features and benefits in action.
• Use Real-World Examples and Case Studies: Illustrate how your product or service is used in practical scenarios. Showcasing real-world applications helps viewers understand the relevance and value of your offerings.
• Incorporate Visual Metaphors and Analogies: Use visual metaphors and analogies to explain complex concepts in a more relatable and memorable way. This approach can make technical information more engaging and easier to understand.
• Include a Clear Call to Action: Encourage viewers to learn more or take the next step by including a clear and concise call to action. Direct them to your website, product demo, or contact information.

Motion Graphics: Elevating the Customer Journey

Motion graphic storytelling videos can play a significant role in shaping a positive and memorable customer journey, enhancing the overall experience at each touchpoint.

• Introduce your brand and products in a visually engaging way that captures attention and sparks interest.
• Create a positive first impression and build brand awareness.

• Address customer pain points and demonstrate how your solutions can provide relief.
• Use motion graphics to showcase product features, explain benefits, and build credibility.

• Provide compelling evidence and social proof to encourage purchase decisions.
• Incorporate customer testimonials, case studies, and data visualizations to demonstrate value.

• Welcome new customers with Engaging Videos that introduce your company, products, and services.
• Use motion graphics to simplify onboarding processes and provide a seamless experience.

• Offer valuable content through motion graphics to nurture customer relationships and foster loyalty.
• Provide tutorials, tips, and updates to keep customers engaged.

Boosting Engagement with Motion Graphics

Motion graphic storytelling videos can be highly effective for boosting engagement and interactions on social media platforms.

Use a Strong Hook: Capture viewers' attention within the first few seconds with a compelling visual or intriguing question.

Maximize Video Impact: Tips for Engagement

• Social media users have short attention spans.
• Deliver your message concisely and keep your videos relatively short to maximize engagement.

Include a Clear Call to Action:

• Encourage viewers to like, comment, share, or visit your website.
• A clear call to action prompts interaction and drives traffic.

Use Relevant Hashtags:

• Increase the visibility of your video by using relevant hashtags.
• Research popular hashtags in your industry and incorporate them into your posts.

Run Contests and Giveaways:

• Boost engagement by hosting contests or giveaways that encourage viewers to interact with your video content.
• Offer incentives for sharing, commenting, or tagging friends.

Case Study: The Home Depot

Objective: To reach a wider audience through diverse platforms, The Home Depot launched a series of motion graphic explainer videos showcasing DIY projects and home improvement tips.

Strategy: The videos were distributed across various platforms, including YouTube, Facebook, Instagram, and Pinterest. The content was tailored to each platform's audience and format, with shorter, more engaging videos for social media and longer, more detailed videos for YouTube.

Results: The campaign saw a significant increase in engagement across all platforms. On YouTube, the videos garnered over 10 million views, with a 20% increase in channel subscribers. On Facebook, the videos generated over 500,000 shares and a 15% increase in page likes. The campaign also drove a 10% increase in website traffic and a 5% increase in online sales.

Key Takeaways: By leveraging motion graphics and a Multi-Platform Strategy, The Home Depot was able to reach a wider audience, increase engagement, and drive conversions. The campaign demonstrated the power of video content in reaching diverse audiences and achieving marketing goals.

Case Study: Nike's "Find Your Greatness" Campaign

Objective: To build a strong brand identity and recognition through inspiring storytelling.

Strategy: Nike launched a global campaign called Find Your Greatness that featured a series of short, inspirational videos showcasing everyday athletes achieving their goals. The campaign aimed to connect with consumers on an emotional level and inspire them to pursue their own personal greatness. The videos were distributed across various platforms, including YouTube, Facebook, Instagram, and Twitter.

Results: The campaign was a huge success, generating over 1 billion views across all platforms. The videos were widely shared and discussed on social media, leading to a significant increase in brand awareness and positive sentiment towards Nike. The campaign also helped to solidify Nike's position as a brand that celebrates athletic achievement and inspires people to push their limits.

Key Takeaways:

• Emotional Storytelling: Connecting with consumers on an emotional level is crucial for building a strong brand identity.
• Authenticity: Featuring real people and stories resonates with audiences and builds trust.
• Consistency: Maintaining a consistent brand message across all platforms reinforces brand identity and recognition.

Case Study: Coca-Cola's "Share a Coke" Campaign

Objective: To enhance brand awareness and recall through a personalized and engaging campaign.

Strategy: Coca-Cola launched a campaign called Share a Coke that featured personalized bottles and cans with popular names and phrases. The campaign encouraged consumers to share photos of themselves with their personalized Coke bottles on social media, using the hashtag #ShareACoke. The campaign also included a series of short, heartwarming videos that showcased the joy of sharing a Coke with loved ones.

Results: The campaign was a huge success, generating over 1 billion views across all platforms. The videos were widely shared and discussed on social media, leading to a significant increase in brand awareness and positive sentiment towards Coca-Cola. The campaign also helped to increase sales of Coca-Cola products.

Key Takeaways:

• Personalization: Creating personalized experiences resonates with consumers and increases brand recall.
• Social media engagement: Encouraging social media sharing amplifies brand reach and drives engagement.
• Emotional connection: Connecting with consumers on an emotional level strengthens brand loyalty and recall.

How motion graphic storytelling video examples are curated?

We dove deep into motion graphic storytelling videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic motion graphic storytelling videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, animation techniques, and narrative approaches for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Emotional Impact Evaluating the video's ability to evoke emotion and connect with the audience.
7.Storytelling Techniques Analyzing the use of metaphors, symbolism, and other narrative devices.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, animators, and storytellers collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. 2D Animation
2. 3D Animation
3. Kinetic Typography
4. Whiteboard Animation
5. Character Animation

0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, motion graphic storytelling videos, n=7300 videos within duration <3 minutes, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.