Have you ever wished you could instantly connect with your customers on a deeper level? Today, I'm sharing a secret weapon that can dramatically improve user engagement and retention: onboarding walkthrough videos. In this article, what we'll explore is how these short, impactful videos can transform the user experience, building a strong foundation for lasting relationships. Our goal is to show you how these videos can become a cornerstone of your growth strategy. Let's begin by examining some compelling statistics that illustrate their effectiveness.
Video increases conversions and sales by up to 80%.
Videos with minimal copy versus longer copy have a 13% higher recall.
These stats reveal the power of concise, visually engaging content in capturing and retaining user attention. Onboarding walkthrough videos offer a dynamic way to guide users, boost comprehension, and ultimately, drive conversions. We've curated 30 Attention-grabbing Onboarding Walkthrough Video examples that immediately commanded our attention and generated excitement.
Sun Life helps you plan for financial security, the video is designed to explain permanent life insurance.
Video Design - The video uses bright colors, bold and simple graphics, and clear font design for a modern and engaging feel, making it a great Onboarding Walkthrough Video.
The bright colors, simple, modern graphics, and clear, concise narration, are engaging and easy to understand, and give the video a warm and inviting feel, which reinforces the idea that permanent life insurance can provide peace of mind, and help people plan for the future.
2. Capital One 2D Onboarding Walkthrough Video - Explain benefits implicitly
Its evident the video creators really put their heart into delivering a great customer experience. The onboarding walkthrough video sets a clear tone and direction, showcasing the ease and simplicity of using the platform, which is extremely important for new users. The seamless integration with accounting software is presented visually with a blue line jumping from one screen to another, making it so easy to understand and grasp. The vibrant color palette of the 2D animation enhances the visual appeal, which is a key element for an engaging and memorable onboarding experience.
This video is a shining example of how to effectively onboard new users to a platform. It delivers important information with a positive and impactful tone through the use of simple yet effective 2D animation. The clear and concise approach with the integration highlight is a smart move, making the whole process seem less daunting for new users.
What We Can Learn
A vibrant color palette makes learning fun, leading to better user engagement.
Iteratively's Onboarding Walkthrough Video captivates with its crisp, modern aesthetic and seamless flow. The 2D animation, set against a clean backdrop, guides the viewer through the platform's key features, including tracking plan management and code integration. The video is an excellent example of how to introduce a technical product to a wider audience without overwhelming them with jargon.
What stands out is the video's emphasis on the collaboration aspect. It showcases how Iteratively unites different teams around data analytics, creating a single source of truth. This message, effectively conveyed through visuals and concise text, resonates with businesses seeking data-driven insights and efficient workflow.
What We Can Learn
Clearly illustrate your product's value proposition, building excitement and driving user adoption.
The ease of use and accessibility of these updates is remarkable. Medtronic has seamlessly integrated the software update process into the user experience, making it a breeze for anyone to enjoy the latest technology. I particularly appreciate the use of clear illustrations and simple animation, which effectively guides the viewer through each step of the process. This ensures the user feels empowered and confident, knowing that they have the resources they need to make a smooth transition.
It's important to remember that while the video is visually appealing and easy to understand, it effectively delivers crucial information. The inclusion of both visual and audio elements reinforces the key messages and ensures that viewers understand the process completely. This explainer video is a great example of how to create an onboarding walkthrough video that is both informative and engaging.
What We Can Learn
Clear visuals and simple steps build user confidence, leading to smoother onboarding.
Imagine a world where you can effortlessly navigate a vast talent pool, connect with the most qualified candidates, and collaborate seamlessly with your team, all from the convenience of your mobile device. This is the reality offered by LinkedIn Recruiter, an on-boarding walkthrough video that embodies the future of recruitment.
The video seamlessly integrates captivating animations, intuitive UI demonstrations, and a clear and engaging voice-over to showcase the product's unique advantages. It transcends a mere feature presentation, offering a glimpse into the efficient and productive world that LinkedIn Recruiter creates. Whether you're searching for a specific skill set or collaborating with your team, this on-boarding walkthrough video empowers you to navigate the complex world of recruitment with ease and confidence.
What We Can Learn
Craft a compelling narrative arc. viewers will feel the product's value.
6. Deloitte 3D Isometric Onboarding Walkthrough Video
In this impressive video, Deloitte illustrates the profound impact of data and technology on the future of healthcare. The sleek isometric animation brings to life a world where health is predictive, personalized, and within our control. We particularly appreciate how the video flawlessly connects individual health data to the larger ecosystem of care providers, regulators, and researchers. This immersive onboarding walkthrough video highlights the potential of data-driven insights to transform not just individual lives, but entire communities, offering a glimpse into a healthcare system seamlessly integrated with our daily routines. Deloitte's bold vision shines through, compelling us to imagine the possibilities of a healthcare future we have ever known.
What We Can Learn
Prioritize ease of understanding over flashy effects.
The ingenuity of this IN-SYNCH explainer video lies in its ability to simplify complex concepts through dynamic 2D animations. We all appreciate the clear visuals that showcase the integration process and the benefits of using IN-SYNCH with Sage 100 ERP. The video effectively communicates time and money savings, seamless integration, and extensive feature compatibility.
From the opening question to the compelling call to action, the video keeps viewers engaged. The strategic use of visual metaphors, like the watchdog and the speedometer, reinforces the software's reliability and speed. This onboarding walkthrough video expertly illustrates how IN-SYNCH is the perfect solution for streamlined e-commerce operations.
What We Can Learn
Strategic metaphors make abstract benefits concrete, creating a memorable experience.
We admire this onboarding walkthrough video's sleek isometric animation and clear messaging around data vulnerability. It perfectly addresses the misconception that cloud data is inherently safe, highlighting the risks of accidental deletion, security threats, and non-compliance. Veeam Backup for Microsoft Office 365 emerges as the hero, providing comprehensive protection and peace of mind. The smooth transitions and modern music enhance the overall viewing experience, while strategic text placement and visual elements amplify its unique data protection message.
The video doesn't just showcase features; it paints a compelling narrative about potential data loss, making it highly relatable for IT professionals. We love how the video leverages social proof, demonstrating the widespread trust in Veeam, culminating in a clear call to action. This video is a great example of how effective visual storytelling can drive engagement and position a product as the solution to a critical business challenge.
What We Can Learn
Let your product's benefits speak for themselves through compelling visuals, driving adoption.
9. AMAZON Animated Onboarding Tour - Generate leads implicitly
We appreciate this onboarding walkthrough videos approach to presenting key findings. Acuity Knowledge Partners smartly uses vibrant visuals and dynamic animations to showcase the four insights. With the sleek presentation of the animated 3D pie charts, viewers instantly grasp the core message. The background music sets a perfect upbeat tone.
The use of a clear call to action, Download your free report today!€, combined with the visually appealing report cover makes it compelling to learn more. We love this example of how impactful data visualization can be, especially in the context of highlighting key findings and promoting valuable insights.
What We Can Learn
Spice up your onboarding with 3D charts. viewers instantly get it.
We admire the way this Panduit onboarding walkthrough video clearly articulates the value proposition of effortless updates. The animated icons and vibrant gradient background visually engage while conveying key information about vulnerability protection. Panda Dome Premium stands out by streamlining the update process and providing peace of mind to users.
This video is a stellar example of using simple 2D animations to highlight complex features. We love how the clean design and consistent branding reinforce the product's ease of use. The upbeat music adds a layer of positivity, making the overall viewing experience enjoyable and persuasive.
What We Can Learn
Animate your product's benefits to make complex features instantly clear, boosting user understanding.
Accenture's video is designed to introduce and explain Natural Language Processing, a technology that allows computers to understand and interact with humans using natural language. This video is a great example of how to make a complex topic accessible to a wider audience.
Video Design - The video uses a combination of colorful, cartoonish, and minimalist isometric graphics. The style is simple, engaging, and easy to understand. This Product Demo Walkthrough Video utilizes bright colors, playful animation, and easy to understand visuals.
The video's visual style effectively communicates the objective of the video by employing a lighthearted tone that draws viewers in and helps them easily understand the concept of NLP. This helps reach a wider audience by simplifying a complex topic.
HP creates technology to make life better for everyone. This video is designed to introduce a service that saves money on printing costs.
Video Design - This is an Onboarding Walkthrough Video, showcasing the benefit of using the service, while using clear and simple animations. The design utilizes bright purple and white colors, and uses line-art style icons, which helps keep the information accessible, concise, and easy to understand.
The visual style effectively communicates the simplicity and affordability of the service. The video uses bold text and animations of ink cartridges to highlight the process of signing up and receiving the ink. This makes the information engaging and easy to remember, and ultimately drives the user to sign up for the service. The overall tone of the video is optimistic and upbeat, which is further enhanced by the use of white icons, which stand out against the purple background, encouraging the user to sign up for the service.
AppFolio is property management software designed to help property managers transition their leasing operation to a virtual, safe, and customer-friendly experience. This video is designed to showcase how the software can benefit property managers and their tenants.
Video Design - The video uses a simple, hand-drawn animation style. Bold lines and bright colors make it visually appealing, making it an engaging Walkthrough Onboarding Video for viewers. The simplicity of the design focuses the audience on the key points and features of the software. There are various scenes in the video, starting with a city skyline. Each scene showcases how the software makes the leasing process seamless, efficient, and safer for everyone.
The simple design and straightforward animations in the video clearly communicate its objective of helping property managers navigate the challenges of social distancing. The video's lighthearted tone helps alleviate anxiety, and the consistent use of visual elements, like the thought bubbles, reinforces the core message that the software can help companies maintain positive customer relationships.
We admire the seamless way this Aircove product video portrays complex technical concepts through engaging 2D animation. The visuals effectively communicate the router's core functionality, showcasing its ability to protect every device connected to the home network. The bright color palette and upbeat music add a touch of optimism, reassuring viewers that online security can be effortless.
In just over a minute, we grasp Aircove's key features: built-in VPN, automatic updates, and the network lock safety net. The UI mockups further showcase the simplicity of managing network settings and security options. We all crave the peace of mind that comes with knowing our family's digital life is protected, and this video delivers that message perfectly.
What We Can Learn
Illustrate peace of mind; viewers feel secure, drive purchases.
Google creates products used worldwide. This video explains how Google protects user privacy.
Video Design - This Onboarding Walkthrough Video Example uses animated graphics to illustrate the functionality of the audio recognition technology. Simple, clear animations depict the workflow of the audio processing system. These animations are effective and engaging because they are simple and clear, helping illustrate the core technology.
The video effectively communicates the security measures Google takes to protect user data. It uses a bright color palette and upbeat tone, characteristic of Google's branding. The video also uses a clear and concise narrative, making it easy for users to understand.
Coinbase Earn is a program that allows users to learn about and earn cryptocurrencies, expanding blockchain access to a new group of users who are curious about digital assets. This video is designed to educate viewers about Algorand, a blockchain platform designed to be scalable, secure, and decentralized.
Video Design - This is an Onboarding Walkthrough Video Example that uses high-quality, simplified graphics to explain Algorand's purpose, goals, and key features. The video uses animation to bring to life concepts like financial inequality and the role of intermediaries in traditional financial systems. A key visual element is the use of a globe to highlight the global reach of Algorand.
The animated style is bright and engaging, with simple illustrations and a minimalist color palette that allows the core ideas to stand out. The video uses a conversational tone to break down complex blockchain concepts, making it accessible to a wider audience. The narrative focuses on the problems that Algorand is attempting to solve, such as financial inequality and lack of access to financial services, using clear visuals to illustrate these issues. This approach effectively communicates the value proposition of Algorand and how it can be used to improve the financial system.
Nutrition International is a Canadian based organization committed to improving global health and nutrition. The video is designed to highlight their work in delivering Vitamin A supplements to children worldwide.
Video Design - This video uses a minimalist, bright, and playful visual style, making it an ideal Onboarding Walkthrough Video Example. It uses a distinct color palette of bright oranges, yellows, and purples, with simplified illustrations and graphics to convey the message. Bold typography for important numbers and facts adds emphasis, making the video engaging.
This style of video is highly effective in conveying the organization's message of hope and positive impact. The minimalist graphic design helps to highlight the key information about the work they are doing. The bright colors and playful style make it feel approachable and accessible, creating a positive and impactful tone. The video communicates the importance of the organization's work in saving lives and improving health outcomes for children around the world.
We admire how this onboarding video instantly grabs attention by showcasing the problem of data overload, personified by a stressed user amidst a sea of information. Hotjar cleverly positions their filters as the solution, using crisp 2D animations and engaging music to demonstrate their power.
The video elegantly guides viewers through various filtering options, showcasing how they streamline data analysis. We love the clear UI mockups and the smooth transitions, which effectively convey the ease of use and practicality of Hotjar's features. This example is a reminder of how compelling an explainer video can be when it directly addresses user pain points.
What We Can Learn
Clearly demonstrate your product's ease of use with simple, clean visuals; boost confidence.
In a world saturated with generic tech videos, Insight Digital's approach stands out. We all appreciate the way this video encapsulates the essence of Industry 4.0, showcasing the transformative power of technology in manufacturing. The clever use of 3D isometric elements and dynamic transitions provides a refreshing visual feast, transforming a complex narrative into a captivating onboarding walkthrough video for SaaS. It's a testament to how creativity and design can elevate even the most technical subject matter.
The video elegantly explains the value proposition of Insight Digital, highlighting how their data-driven insights empower manufacturers to innovate faster. By blending real-world scenarios with futuristic visuals, the video inspires us to explore the limitless possibilities of technology in manufacturing. It masterfully leverages design to connect with its target audience, making it a shining example in the SaaS video landscape.
What We Can Learn
Tell a story with your video; show how your product solves a problem and inspires action.
Delta Dental is committed to teaching children about dental health. This video is designed to encourage children to brush, floss, and drink water to maintain healthy teeth.
Video Design - The video uses an animated and cartoonish style, engaging young viewers. The characters and graphics are bright and colorful, keeping kids interested. Fun sound effects are used to make the video more engaging.
This Onboarding Walkthrough Video Example is a great example of how to make dental hygiene fun for kids. The video's narrative emphasizes the fun side of dental hygiene, transforming the concept of bad germs into playful characters, giving children a positive outlook on the topic. The video uses a lighthearted tone to convey the importance of brushing and flossing.
This video is a fantastic example of an onboarding walkthrough video. It effectively communicates the value proposition of the platform, showcasing its ability to streamline training projects and enhance team cooperation. The video clearly highlights the challenges of managing stakeholders and the need for a centralized workspace to foster efficient communication and project execution.
Video Design - The video's design style is incredibly engaging, using vibrant colors and sleek animations to create a visually appealing experience. The clean interface and intuitive layout highlight the platform's user-friendliness, while screen recordings and real-time interactions demonstrate its functionality and ability to facilitate seamless communication among team members.
This video is a valuable resource for onboarding new users and showcasing the platform's features through an engaging walkthrough. It effectively captures the essence of the platform's capabilities and its potential to revolutionize training project management. This makes it a strong example of Onboarding Walkthrough Video Example that can inspire your next video campaign.
Elaad specializes in public EV charging stations. This video is designed to educate viewers on the grid operator's requirements for connecting public EV charging stations to the grid in the Netherlands.
Video Design - The video uses simple, animated graphics to explain the process. The animations are clean and modern, with a lighthearted, friendly tone. The graphics are bright and colorful, and the overall style is very approachable. This video is a great Onboarding Walkthrough Video Example because it breaks down the complex process of connecting charging stations to the grid in simple steps, making it accessible to everyone.
The visual style of the video successfully communicates its objective by using relatable imagery and a straightforward, informative narrative. The animated graphics, coupled with the simple text, simplify a complex topic, making it easy to understand. The video achieves a friendly and informative tone, helping viewers grasp the essential requirements for public EV charging station installations.
This is an onboarding walkthrough video example, designed to help viewers understand the various ports and features of a popular networking device used in modern businesses. The video uses high quality graphics and simple design elements to highlight the important points of the device. Clear labeling is used to help viewers easily identify the dual 5-Gbps POE uplink ports for resilience, the console port, and the environmental sensors.
Video Design - The clean and minimalistic visual style reinforces the message that the product is reliable and easy to use. This tone is communicated through the simplicity of the video design, which is devoid of excessive animation or motion graphics. The visual design effectively guides viewers through the video, helping them quickly understand the key features and ports of the device.
Chainalysis is a solution for understanding blockchain data. This video is designed to illustrate the need for Chainalysis and how it helps businesses and governments make sense of the blockchain.
Video Design - The video uses a simple, clean, and modern design style to highlight blockchain data. The visuals are minimal, graphics are clean and white, with a blue background that emphasizes the data without overwhelming the viewer. Simple animations of arrows, magnifiers, icons, graphs, and charts help explain how blockchain data is analyzed, and connect blockchain data to real-world interactions.
Onboarding Walkthrough Video Example The video's visual style conveys a sense of clarity and transparency. It highlights the complex, yet highly important topic of blockchain. The use of minimal, yet engaging visuals, underscores the ease of access to real world insights. The video does a great job explaining that the complexities of blockchain data are now within reach with a simple, sleek, and modern solution.
This video is a fantastic example of an Onboarding Walkthrough Video Example that effectively explains the benefits of prosthetic products with integrated elevated vacuum function and perforated liners. It's a great way to introduce new users to the technology, showing them how it works and why it's beneficial.
Video Design - The video uses a 3D animation style to visually demonstrate the intricate workings of the prosthetic leg and vacuum system. Vibrant colors and clear visuals make the complex mechanisms easy to understand. The animation seamlessly transitions between different views, providing a comprehensive understanding of the product's functionality.
Text overlays and voice-over narration ensure viewers grasp the key concepts and benefits of the technology. This combination of informative visuals and concise explanations makes the video an invaluable tool for both amputees and healthcare professionals seeking to understand the intricacies of elevated vacuum technology and its impact on prosthetic users.
TomTom Map Maker is a tool for customizing maps and making them look on brand. The video is designed to show viewers how to use the Map Maker and highlight its benefits.
Video Design - The video uses a clean and minimalist design with bright colors and simple graphics. It highlights the key features of the Map Maker with an Onboarding Walkthrough Video Example. This approach is effective for a product that is meant to be used by developers and designers. The video moves smoothly and quickly from one feature to another, keeping the viewer engaged.
The video showcases the design features of the Map Maker, explaining the features with a clear, concise and professional tone, using animated graphics and images of the software. The use of clean design elements and an easy-to-understand interface reinforces the key messaging about the efficiency, speed, and simplicity of the product. The video visual style and straightforward approach effectively communicate the message that the Map Maker is a simple and efficient way to create custom maps.
Orange Cyberdefense offers security solutions for a growing and complex attack surface. This video is designed to explain the complexities of cloud and network security, while demonstrating their offerings.
Video Design - The video uses a simple, clean and engaging design that incorporates a variety of visual elements, including abstract shapes, icons, illustrations, and text. Minimal animation is used, creating a clean and modern aesthetic. The illustration style throughout the video is contemporary and stylish, emphasizing the company's expertise in the cybersecurity field. The background colors are calm and sophisticated, and the animation is simple yet effective, conveying the message that Orange is a reliable partner for cybersecurity.
Onboarding Walkthrough Video Example is a great way to showcase the company's offerings. The video design is designed to highlight the company's expertise in the cybersecurity field, emphasizing complex systems and offering an effective solution. The calm, yet professional tone of the video sets a confident and reassuring feeling to viewers.
UN Environment's Global Initiative for Resource Efficient Cities produces a video explaining the concept of urban metabolism, and how it can be used to improve resource consumption. This video is designed to show how cities can assess resource usage, and identify solutions for improvement.
Video Design - The video utilizes a minimalist flat design with vibrant colors. It uses animation to visually depict urban metabolism's impact on the planet, using simple elements such as a magnifying glass and a pie chart to emphasize the impact of cities. This simplistic approach makes the video easily understood by a broad audience. The use of bold typography highlights key statistics on resource consumption and greenhouse gas emissions. This makes it an Onboarding Walkthrough Video Example.
The video utilizes simplistic graphics and animation to engage the viewer and simplify a complex topic. The narrative highlights the significance of urban metabolism and its influence on resource consumption. The video's tone is serious but optimistic, highlighting the challenges while showcasing potential solutions. The video effectively promotes UN Environment's initiative to promote resource-efficient cities.
CommentSold is a platform that automates the online shopping process. The video demonstrates how this platform can manage different sales channels, from social media to a mobile app.
Video Design - The video uses bright, playful graphics to illustrate the shopping experience, creating a sense of excitement and joy. Multiple devices are used to demonstrate the features, making the Onboarding Walkthrough Video Example even more engaging.
The video uses simple animation with a clear visual flow that highlights the platform's features. The use of blue and orange colors is consistent throughout, creating a cohesive design. The bright colors, coupled with the simple animation, convey a user-friendly interface and help drive the video's objective to highlight the ease of use and effectiveness of the platform.
This video is a great example of how to use an onboarding walkthrough video to showcase a new AI chatbot. It starts by showing the frustration users experience with outdated chatbots, then transitions to a positive interaction with the new tool. This is a smart move, as it immediately grabs the viewer's attention and makes them want to see how the new chatbot solves the problem.
Video Design - The video uses a clear, easy-to-understand graphic style with text and illustrations, highlighting the chatbot's features. This approach is effective because it makes the information easy to digest and understand. The video presents the problem users face, then showcases the solution. This is a classic storytelling technique that works well for onboarding walkthrough videos.
The visuals and narration are in a positive, upbeat tone, which is further emphasized by the use of bright blue colors. This creates an approachable and friendly feeling, which matches the key message of the video - that the new chatbot is a more helpful and user-friendly solution.
FAQ
How can an onboarding walkthrough video improve the user experience for my new customers?
Onboarding walkthrough videos enhance user experience by guiding new customers, reducing confusion, and promoting quick product adoption.
What are the essential components of a highly effective onboarding walkthrough video?
Effective onboarding walkthrough videos combine a clear narrative, concise feature explanations, high-quality visuals, and a compelling call to action.
What is the ideal length for an onboarding walkthrough video to maintain viewer engagement?
Ideal length for engagement is typically 60 seconds to 3 minutes, depending on product complexity. Shorter videos often perform better.
How can I create an onboarding walkthrough video that is both informative and visually appealing?
Create informative and visually appealing videos by balancing clear, concise language with high-quality graphics and professional voiceovers.
What tone and style are most appropriate for my target audience in an onboarding walkthrough video?
Tone and style should resonate with your target audience. Consider demographics and preferences for a personalized approach.
How can I effectively use screen recordings to demonstrate key features and functionalities in my video?
Screen recordings effectively demonstrate functionality. Highlight key actions and use annotations to emphasize important details.
What are the best practices for incorporating voiceovers and background music to enhance the video's impact?
Voiceovers provide context and guide viewers. Background music enhances mood and engagement. Ensure clear audio and appropriate music selection.
How can I showcase the value proposition of my product or service through a compelling onboarding walkthrough video?
Showcase product value by highlighting how it solves customer problems and improves their lives, rather than just listing features.
How can I adapt existing onboarding walkthrough video examples to align with my company's specific branding and messaging?
Analyze existing examples for inspiration. Adapt elements that align with your brand and messaging while maintaining originality.
What are the different types of onboarding walkthrough videos, and which one is best suited for my product and target audience?
Common types include:
* **Product demos:** Showcase features and benefits.
* **Tutorials:** Step-by-step task guidance.
* **Benefit-driven:** Focus on value and problem-solving.
Choose the type that best suits your product and audience.
What are the typical costs and timeframes involved in producing a professional onboarding walkthrough video?
Professional onboarding video production typically costs between $1000 and $6000, with a 3-8 week turnaround time.
How can I leverage storytelling techniques to create a more engaging and memorable onboarding experience?
Storytelling creates memorable onboarding experiences. Connect emotionally with your audience by showcasing relatable scenarios and user journeys.
What are some practical tips for writing a clear and concise script for my onboarding walkthrough video?
Write clear, concise scripts focused on key information. Use accessible language and avoid jargon.
How can I ensure that my onboarding walkthrough video remains consistent with my overall brand identity and style guidelines?
Maintain brand consistency by using your brand's color palette, logo, and typography in the video.
How can I use animation effectively in my onboarding walkthrough video to simplify complex concepts or add visual interest?
Animation simplifies complex concepts and adds visual interest. Use it strategically to highlight features or explain processes.
How to plan and optimize Onboarding Walkthrough Videos?
Empathetic Communication: "The most important thing in communication is hearing what isn't said." - Peter Drucker. Advids applied this wisdom for a healthcare client. We created an onboarding walkthrough video that addressed unspoken anxieties about using new medical software, leading to increased user confidence and adoption rates.
Actionable: Address unspoken concerns and build trust through empathy.
Clear and Concise Messaging: "If I had more time, I would have written a shorter letter." - Blaise Pascal. Brevity is key, especially in onboarding. For an e-commerce client, Advids condensed a lengthy walkthrough into a concise, engaging video, resulting in a 15% increase in product activations.
Actionable: Communicate value quickly and efficiently in videos.
Visual Storytelling: "A picture is worth a thousand words." - Fred R. Barnard. Advids leveraged visuals for a manufacturing client's onboarding walkthrough video. By showcasing the product in action, we improved user understanding and reduced setup time by 25%.
Actionable: Use visuals to enhance clarity and engagement in videos.
Continuous Improvement: "The only way to do great work is to love what you do." - Steve Jobs. Passion drives improvement. Advids' dedication to client success led us to iterate on an educational platform's onboarding walkthrough video based on user feedback, resulting in a 30% increase in course completion rates.
Actionable: Iterate on video content based on user feedback and data.
Measurable Results: "What gets measured gets managed." - Peter Drucker. Advids focuses on data-driven results. For a real estate client, we tracked key metrics like video completion rates and click-through rates to optimize their onboarding walkthrough video, leading to a 20% increase in lead generation.
Actionable: Track relevant metrics to measure video effectiveness and ROI.
Why Advids for Onboarding Walkthrough Video?
At Advids, we create exceptional Onboarding Walkthrough Videos that deliver tangible results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into a compelling and effective onboarding experience.
Transform Your Onboarding with Advids:
Customized Onboarding Walkthrough Video Solutions: We tailor each project, whether it's explainer videos, character animations, or interactive tutorials, to resonate with your brand and target audience, ensuring seamless user integration. Creative Storytelling for Effective Onboarding: Our team crafts engaging narratives that simplify complex processes, highlight key features, and motivate user engagement, leading to faster adoption and increased productivity. Cutting-Edge Technology for Engaging Experiences: We utilize the latest animation software and techniques to create visually stunning Onboarding Walkthrough Videos that captivate users and leave a lasting impression.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes Onboarding Walkthrough Videos truly effective, resulting in over 230 successful onboarding video projects. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to create engaging and informative onboarding experiences for their users. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our dedication to client satisfaction and delivering exceptional results.
A Partnership Built on Collaboration and Communication:
Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized and your onboarding goals are met. Strategic Communication: We prioritize clear and open communication to understand your specific needs, target audience, and brand identity, resulting in Onboarding Walkthrough Videos that effectively communicate your message and drive user engagement.
Ready to unlock the potential of Onboarding Walkthrough Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Onboarding Walkthrough Video?
Onboarding walkthrough video is a type of video that guides new users through the features and functionalities of a product or service. It typically involves a step-by-step demonstration of how to use the product, with clear instructions and visual aids to make the learning process easy and engaging.
Onboarding walkthrough videos are particularly useful for products with complex interfaces or features that require a certain level of understanding. They can also be used to introduce new features or updates to existing users, helping them to quickly learn and adopt the changes.
What do top Onboarding Walkthrough Videos have in common?
Screen recordings
A clear demonstration of the product's interface.
Animated visuals
A visually engaging way to explain complex concepts.
Call to action
A clear prompt for users to take the next step.
Interactive elements
A way to encourage user engagement and participation.
Visual storytelling
A compelling way to communicate the product's value proposition.
User testimonials
A powerful way to build trust and credibility.
Product demos
A practical way to showcase the product's capabilities.
Onboarding flow
A logical progression through the key features.
Problem-solution
A clear articulation of the problem the product solves.
Feature highlights
A focus on the most important features.
Concise messaging
A clear and concise explanation of the product's value.
Target audience
A focus on the specific needs of the target audience.
What makes Onboarding Walkthrough Video effective?
A thoughtfully designed onboarding walkthrough video is a powerful tool for guiding users through the complexities of a product or service. The key to effectiveness lies in creating engaging content that resonates with the target audience and provides a clear path to success.
One of the most important aspects of an effective onboarding walkthrough video is a clear and concise explanation of the product's value proposition. The video should clearly articulate the problem the product solves and how it benefits the user. It should also highlight the key features and functionalities that make the product unique and valuable.
Methods for creating effective onboarding walkthrough videos include using a combination of visual aids, such as screen recordings, animations, and graphics, to illustrate key concepts and make the learning process more engaging. A well-structured onboarding flow, with a logical progression through the key features, ensures that users are guided through the product in a way that is easy to understand and follow.
How long should your Onboarding Walkthrough Video be?
The ideal length for an onboarding walkthrough video is a delicate balance between providing enough information to be helpful and keeping the video concise enough to maintain user engagement.
The optimal length will vary depending on the complexity of the product, the target audience, and the specific goals of the video. A general rule of thumb is to keep the video as short as possible while still covering all the essential information.
Pre-production Questions
What is the product's complexity?
What are the user's goals?
What are the key features to highlight?
What is the target audience's attention span?
What is the desired outcome of the video?
What is the budget for video production?
What is the timeline for video production?
How to create Onboarding Walkthrough Videos?
Creating effective onboarding walkthrough videos involves a thoughtful process that combines planning, production, and optimization. The goal is to create a video that is engaging, informative, and easy to follow.
The creation process involves:
Defining the target audience
Identifying the key features to highlight
Developing a clear and concise script
The video should be structured in a logical way, with a clear progression through the key features and functionalities.
Pre-production
Define target audience: Understand who you are creating the video for and tailor the content and language accordingly.
Identify key features: Determine the most important features and functionalities to showcase in the video.
Develop a script: Write a clear and concise script that guides the viewer through the onboarding process.
Choose visual style: Select a visual style that aligns with your brand and resonates with your target audience.
Select music and sound effects: Choose music and sound effects that enhance the video's engagement and create a positive atmosphere.
Plan video length: Determine the optimal length for your video, keeping in mind the attention span of your target audience.
Production
Record screen recordings: Capture clear and concise screen recordings that demonstrate the key features and functionalities.
Create animations and graphics: Use animations and graphics to enhance the video's visual appeal and make it more engaging.
Add voiceover and music: Record a professional voiceover and add background music to enhance the video's clarity and engagement.
Edit and refine the video: Edit the video to ensure a smooth flow, clear transitions, and a professional finish.
Optimization
Optimize for different platforms: Ensure the video is optimized for different platforms, such as YouTube, Vimeo, and social media.
Add calls to action: Include clear calls to action that encourage viewers to take the next step, such as signing up for a free trial or downloading a resource.
Promote the video: Share the video on your website, social media channels, and other relevant platforms to reach your target audience.
Onboarding Stories That Convert
Onboarding videos are your chance to welcome new users and guide them towards success with your product. Two powerful storylines that resonate with users are the day-in-the-life and the before-and-after narratives.
Day-in-the-Life: Imagine a video showcasing how a busy professional uses your task management app throughout their day. It starts with them planning their morning, assigning tasks to team members, tracking progress throughout the day, and finally reviewing accomplishments in the evening. This approach highlights the app's value in a relatable, everyday context.
Before-and-After: This storyline contrasts the frustration of managing projects with spreadsheets and emails (the before) with the streamlined efficiency achieved using your project management software (the after). This clearly demonstrates the problem your product solves and the positive impact it has.
Other effective approaches include testimonial-driven storylines, where real users share their positive experiences, and product-led storylines that focus on showcasing key features through engaging visuals.
Onboarding Video Tech Essentials
Creating onboarding videos that look professional and play smoothly across devices requires attention to technical details.
Visuals: Aim for a resolution of at least 1080p to ensure crisp visuals on both desktop and mobile screens. Choose a standard aspect ratio like 16.9 for broad compatibility.
Performance: Use widely supported video codecs like H.264 or VP9. Optimize the video file size for fast loading, especially on mobile devices with limited bandwidth. Tools like Handbrake can help you achieve a good balance between quality and file size.
Accessibility: Don't forget captions and transcripts! These make your videos accessible to a wider audience, including those with hearing impairments or who prefer to watch with the sound off.
Spread Your Onboarding Videos Far and Wide
Getting your onboarding videos in front of the right audience requires a proactive promotional strategy.
Influencer Marketing: Partner with influencers in your niche who have a strong following and credibility with your target audience. They can authentically introduce your product and its benefits through video reviews or tutorials.
Paid Advertising: Platforms like YouTube, Facebook, and Instagram offer powerful targeting options to reach specific demographics and interests. Craft Compelling Video Ads that highlight your product's key benefits and drive traffic to your landing pages.
Social Sharing: Make it easy for viewers to share your onboarding video by embedding social sharing buttons directly within the video player. Encourage sharing on your social media channels and consider running contests or giveaways to incentivize sharing.
Beyond Views: Measuring Onboarding Video Success
While views and likes are good indicators of initial interest, deeper metrics reveal the true impact of your onboarding videos.
User Retention: Track how many users who watch your onboarding video continue to engage with your product over time. This indicates whether the video is effectively converting viewers into active users.
Product Adoption: Monitor how often users who watch the video utilize key features or functionalities. This shows whether the video is successfully guiding users towards the core value of your product.
Video Engagement: Analyze user behavior within the video itself. Identify drop-off points where viewers stop watching. This can help you pinpoint areas for improvement in the video's flow and content.
Mobile Onboarding Video Secrets
Mobile App Onboarding videos require a mobile-first approach to ensure a seamless user experience.
Vertical Format: Prioritize vertical video formats (9.16 aspect ratio) to match how users typically hold their phones. This maximizes screen real estate and prevents users from having to rotate their devices.
Text and Readability: Use large, clear fonts that are easy to read on smaller screens. Keep text concise and avoid cluttering the screen with too much information at once.
Concise and Engaging: Mobile users have shorter attention spans. Keep your videos concise, fast-paced, and visually engaging to maintain their interest.
Touch Interactions: If you include interactive elements, ensure they are designed for touch gestures. Use clear visual cues to guide users on how to interact with the video.
Short-Form Onboarding: Hook Your Audience Fast
Short-form videos are ideal for capturing attention and delivering your product's core message quickly.
Focus on the Essentials:
Identify the most compelling features and benefits that resonate with your target audience.
Highlight a single key feature or use case in each video.
Visual Storytelling:
Use animations, motion graphics, and screen recordings to Showcase Your Product in action.
Visuals are more engaging and easier to digest than lengthy explanations.
Keep it Simple:
Use clear, concise language and avoid technical jargon.
Focus on demonstrating the Value Proposition in a way that anyone can understand.
Platforms for Short-Form:
Platforms like TikTok, Instagram Reels, and YouTube Shorts are ideal for sharing short-form onboarding videos and reaching a wider audience.
Industry-Specific Onboarding Videos
Tailoring your onboarding videos to the specific needs and challenges of your industry can significantly improve their effectiveness.
Project Management Software: Videos might showcase how the software streamlines workflows, improves team collaboration, and enhances project visibility. For example, a video could show a marketing team using the software to manage a campaign launch, assigning tasks, tracking deadlines, and sharing files seamlessly.
E-commerce Platforms: Onboarding videos could focus on guiding sellers through the process of setting up their online stores, listing products, and managing orders. A video might demonstrate how easy it is to create a product listing, upload images, set pricing, and manage inventory using the platform's intuitive interface.
Online Learning Platforms: Videos might showcase the platform's course library, interactive learning tools, and community features. A video could feature Testimonials from students who have successfully completed courses, instructors sharing their teaching methodologies, and demonstrations of the platform's interactive quizzes and discussion forums.
Optimize Onboarding Videos with A/B Testing
A/B testing helps you optimize your onboarding videos based on data, not guesswork.
Choosing Variations:
Focus on testing elements that are likely to have a significant impact on user engagement and conversion rates. For example, you could test different video lengths (e.g., a 1-minute version vs. a 2-minute version), calls to action (e.g., Sign up now vs. Learn more), or Visual Styles (e.g., animation vs. live-action).
Tracking Key Metrics:
Identify the metrics that align with your onboarding goals. If your primary objective is to drive product adoption, track metrics like feature usage, completion rates for key onboarding steps, or conversion rates for in-app purchases.
Analyzing Results:
Use A/B testing tools to analyze the data and determine if there are statistically significant differences between the variations. This will reveal which elements are most effective in driving the desired user behavior.
Onboarding Walkthroughs: Guide Users with Confidence
Walkthrough videos provide step-by-step guidance, helping users navigate your product with confidence.
Clear Instructions: Use concise and straightforward language to explain each step. Avoid technical jargon or complex terminology that might confuse new users. Break down complex tasks into smaller, manageable steps.
Visual Aids: Incorporate screen recordings, animations, arrows, and other visual cues to illustrate key concepts and guide users through the interface. Show, don't just tell.
Calls to Action: Encourage users to actively engage with the product by including clear calls to action. Prompt them to try out a feature, complete a profile, or explore a specific section of the app.
Example: A walkthrough video for a photo editing app might show users how to import a photo, apply a filter, adjust brightness and contrast, and then save or share their edited image. Each step would be clearly explained with voiceover and accompanied by visual demonstrations on the app's interface.
Case Study: Asana- Streamlining Video Production Workflow
Challenge: Asana wanted to streamline their Video Production Workflow to create high-quality onboarding videos efficiently and effectively.
Clear project planning: Asana defined clear project goals, timelines, and responsibilities for each stage of the video production process.
Collaboration tools: Asana utilized collaboration tools, such as project management software and cloud storage, to facilitate communication and file sharing among team members.
Automated processes: Asana automated certain tasks, such as video editing and distribution, to save time and reduce errors.
Results: Asana's streamlined Video Production Workflow resulted in a significant increase in efficiency and effectiveness. The team was able to produce high-quality onboarding videos faster and with fewer resources. The automated processes also reduced the risk of errors and ensured consistency across all videos.
Case Study: Duolingo- Balancing Conciseness with Comprehensive Information Delivery in Onboarding Videos
Objective: Duolingo aimed to create an onboarding video that effectively introduced users to the platform's core features and functionalities, while remaining concise and engaging.
Approach: Duolingo's team carefully crafted a video that balanced conciseness with comprehensive information delivery. They focused on highlighting key features and benefits, using clear and concise language, and incorporating visual elements to enhance understanding.
Results:
Improved user comprehension: The concise and informative video led to a 10% increase in user comprehension of the platform's features and functionalities.
Reduced video drop-off: The video's concise nature helped reduce video drop-off rates, with users more likely to watch the entire video and engage with the platform.
Increased user satisfaction: User feedback indicated a significant improvement in user satisfaction with the onboarding process, with users praising the video's clarity and effectiveness in introducing the platform.
Key Takeaways: Duolingo's case study demonstrates the importance of balancing conciseness with comprehensive information delivery in Onboarding Videos. By focusing on key features and benefits, using clear language, and incorporating visual elements, they created an effective and engaging onboarding experience that improved user comprehension and satisfaction.
How onboarding walkthrough video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and its effectiveness in driving user engagement within the onboarding process. 7.Brand Alignment Determining video alignment with brand message, identity, and its consistency in conveying the value proposition during onboarding. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, onboarding walkthrough video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
