30 Onboarding Walkthrough Video That Simplify The User Journey

Picture this a killer product launch, but crickets follow. Sound familiar? It's like baking a gorgeous cake only to have no one take a bite. The culprit? Often a clunky onboarding experience. Users vanish faster than free pizza at a tech conference. But don't throw in the towel just yet! Onboarding walkthrough videos are emerging as the secret sauce, turning one-time users into raving fans. Just how effective are these videos? The numbers speak for themselves.

• Video increases conversions and sales by up to 80%.
• Videos with minimal copy versus longer copy have a 13% higher recall.
• 66% of Video Ads are Less than 30 Seconds.

These stats reveal the power of concise, visually engaging content in capturing and retaining user attention. Onboarding walkthrough videos offer a dynamic way to guide users, boost comprehension, and ultimately, drive conversions. Let's dive in and explore 30 Effective Onboarding Walkthrough Video examples to unlock the secrets of effective user onboarding.

1. Sun Life Animated Onboarding Walkthrough Video

Sun Life helps you plan for financial security, the video is designed to explain permanent life insurance.

Video Design - The video uses bright colors, bold and simple graphics, and clear font design for a modern and engaging feel, making it a great Onboarding Walkthrough Video.

The bright colors, simple, modern graphics, and clear, concise narration, are engaging and easy to understand, and give the video a warm and inviting feel, which reinforces the idea that permanent life insurance can provide peace of mind, and help people plan for the future.

2. Capital One 2D Onboarding Walkthrough Video - Explain benefits implicitly

This Onboarding Walkthrough Video stands out with its crisp 2D animation and seamless transition from a physical warehouse setting to a digital payment interface. By showcasing a forklift retrieving a package, it captures the essence of business transactions, effortlessly leading the viewer through the steps of paying vendors with Capital One Business. The minimalist design, coupled with bold colors, enhances the video's aesthetic appeal while effectively communicating its message.

The use of gift-labeled boxes piling up in the warehouse cleverly illustrates the rewards accumulated through the Capital One Business platform. This visual metaphor adds a memorable touch, reinforcing the value proposition. The clear narration, upbeat music, and sound effects enhance the viewer's experience, making this video an excellent example of how to create an engaging and informative Onboarding Walkthrough Video.

3. RightCoach Minimal Onboarding Walkthrough Video - Showcase platform implicitly

This Onboarding Walkthrough Video is a testament to Iteratively's focus on user experience, reflected in the product and the video itself. The 2D motion graphics, characterized by smooth transitions and a harmonious color palette, create a visually engaging experience. The minimalist design emphasizes clarity, making the platform's functionalities easy to grasp.

The video shines in how it portrays the value proposition of Iteratively. By showing the platform's ability to enforce consistent tracking and enable real-time validation, it addresses the common challenges of inaccurate data. This practical demonstration, combined with the video's overall elegance, leaves a lasting impression on the viewer.

4. Medtronic Simple Onboarding Walkthrough Video - Explain upgrade process clearly

This Medtronic Onboarding Walkthrough Video exemplifies seamless user experience, guiding MiniMed 770G users to effortlessly upgrade to the feature-rich 780G system via remote software updates. The video’s strength lies in its clean 2D animation and concise messaging, highlighting key steps from order placement to sensor warm-up.

The concise narrative and visuals create a user-friendly experience, making complex processes feel approachable. It’s a great example of using visuals to make product updates engaging and empowering, creating excitement for improved diabetes management with the MiniMed 780G.

5. LinkedIn

LinkedIn Recruiter's Onboarding Walkthrough Video seamlessly blends 2D animation and user interface demonstration to highlight its core features. From accessing a global network of professionals to utilizing personalized outreach tools, the video provides a concise overview of how recruiters can streamline their hiring process. The video concludes on a high note of fostering positive relationships with new employees.

The simplicity of the animation style, paired with the smooth UI transitions and upbeat music, enhances the visual appeal. This video successfully positions LinkedIn Recruiter as a user-friendly and collaborative platform for efficient talent acquisition.

6. Deloitte

Deloitte's video is designed to demonstrate the potential of digital transformation in the future of healthcare. The goal of the video is to highlight the importance of interoperable data and secure platforms, ultimately leading to sustainable well-being.

Video Design - The video utilizes a modern, clean aesthetic, with a focus on data visualization and a simple, streamlined design. This style allows the viewer to easily comprehend the information presented, as well as understand how health data can be utilized to personalize healthcare. The video is a Onboarding Walkthrough Video, showcasing how data from different sources, including sleep patterns, heart rate, and even cortisol levels, can be integrated to offer a comprehensive view of a person's health.

The visual style of the video effectively communicates the objective by depicting the ease of access to health data, while emphasizing the importance of individual well-being. The color palette of the video, featuring vibrant blue and green hues, creates a positive and hopeful tone, conveying the idea that digital transformation in healthcare has the potential to lead to a brighter future for everyone.

7. Klear

Klear is a company that offers solutions for integrating ecommerce carts with Sage 100 ERP. The video is designed to highlight the flexibility and scalability of In-Synch, a module designed to connect any brand's shopping cart.

Video Design - The video is an engaging Onboarding Walkthrough Video that demonstrates the product's capabilities. It utilizes a modern and clean design style with simple, bright colors, and flat illustrations. This design choice helps to create a visually appealing and informative video, which is easily digestible for the target audience. The video's use of animation and a smooth visual flow enhances its impact and keeps the viewer interested.

The video uses a clean design style to communicate the objective of showcasing the ease of integrating any shopping cart to Sage 100 ERP. The use of flat, modern illustrations and vibrant colors creates a lighthearted and professional tone that is well-suited for the target audience of business owners. This visual style makes the video easy to understand and engaging, and it effectively drives the goal of highlighting In-Synch's capabilities.

8. Veeam Creative Onboarding Walkthrough Video

Veeam helps protect Office 365 data from loss. The video is designed to educate users about the importance of Office 365 backup, highlighting the risk of data loss.

Video Design -
The video begins by showcasing the benefits of Office 365. The video then transitions to a Onboarding Walkthrough Video that shows the problems with not backing up data, using simple graphics of an on-premises server. Animated icons are used throughout the video, and the visuals are simple but effective.

The use of simple graphics, a modern design and a friendly tone clearly communicate the importance of backup. It effectively conveys the message, leaving viewers with a sense of urgency to protect their Office 365 data.

9. AMAZON 3D Onboarding Walkthrough Video

AMAZON is a platform that helps businesses manage sponsored ads campaigns. This video is designed to showcase the benefits of the platform and encourage viewers to learn more.

Video Design - The video utilizes a clean and simple design, featuring bold colors, 3D graphics and animation, and animated infographics. The video is a Onboarding Walkthrough Video, showing how the platform works and how it can be used to manage sponsored ads campaigns.

The animation and graphical elements effectively communicate the core features of the platform. The tone of the video is professional, informative, and engaging. This creates a positive impression and helps the audience understand the platform's value.

10. Panduit

Panduit is a cybersecurity company that provides a solution for keeping computer software up to date. The video is designed to highlight the importance of updating software and to show how Panduit's product can make this process efficient and secure.

Video Design - This video features a clean and simple design with easy-to-understand visuals and a clear call to action. The use of bold fonts, bright colors, and clear imagery helps to grab the viewer's attention and communicate the message effectively. The video is like an Onboarding Walkthrough Video, guiding the user through a process of understanding the benefits of using Panduit's update manager.

The video effectively uses visual elements to communicate its message. The colorful animations, like the bug icons and arrows, grab attention and bring the information to life. The graphics used are simple but effective, making the information easy to understand. The video concludes with a clear call to action, encouraging users to visit the website for more information. The upbeat tone and easy-to-understand language make this a successful video in terms of its visual design and its ability to communicate the objective of the video.

11. Accenture

Accenture's video is designed to introduce and explain Natural Language Processing, a technology that allows computers to understand and interact with humans using natural language. This video is a great example of how to make a complex topic accessible to a wider audience.

Video Design - The video uses a combination of colorful, cartoonish, and minimalist isometric graphics. The style is simple, engaging, and easy to understand. This Product Demo Walkthrough Video utilizes bright colors, playful animation, and easy to understand visuals.

The video's visual style effectively communicates the objective of the video by employing a lighthearted tone that draws viewers in and helps them easily understand the concept of NLP. This helps reach a wider audience by simplifying a complex topic.

12. HP Onboarding Walkthrough Video

HP creates technology to make life better for everyone. This video is designed to introduce a service that saves money on printing costs.

Video Design - This is an Onboarding Walkthrough Video, showcasing the benefit of using the service, while using clear and simple animations. The design utilizes bright purple and white colors, and uses line-art style icons, which helps keep the information accessible, concise, and easy to understand.

The visual style effectively communicates the simplicity and affordability of the service. The video uses bold text and animations of ink cartridges to highlight the process of signing up and receiving the ink. This makes the information engaging and easy to remember, and ultimately drives the user to sign up for the service. The overall tone of the video is optimistic and upbeat, which is further enhanced by the use of white icons, which stand out against the purple background, encouraging the user to sign up for the service.

13. AppFolio

AppFolio is property management software designed to help property managers transition their leasing operation to a virtual, safe, and customer-friendly experience. This video is designed to showcase how the software can benefit property managers and their tenants.

Video Design - The video uses a simple, hand-drawn animation style. Bold lines and bright colors make it visually appealing, making it an engaging Walkthrough Onboarding Video for viewers. The simplicity of the design focuses the audience on the key points and features of the software. There are various scenes in the video, starting with a city skyline. Each scene showcases how the software makes the leasing process seamless, efficient, and safer for everyone.

The simple design and straightforward animations in the video clearly communicate its objective of helping property managers navigate the challenges of social distancing. The video's lighthearted tone helps alleviate anxiety, and the consistent use of visual elements, like the thought bubbles, reinforces the core message that the software can help companies maintain positive customer relationships.

14. Aircove

Aircove is a new Wi-Fi 6 router with a built-in VPN. This video is designed to demonstrate how the router functions and the benefits it provides for online security. This video is a great example of Onboarding Walkthrough Video for SaaS because it clearly explains the product's features and benefits.

Video Design - The video uses a simple, minimalist design style, with clean lines and graphics. The color palette is predominantly blue and green, reflecting the brand's focus on security and privacy. The video depicts a typical home environment with people using various devices, emphasizing the router's universal applicability.

The video's visual style effectively communicates its objectives. The use of animated graphics and clear visual representations helps to explain the complex concept of VPN security in a simple and straightforward way. The tone of the video is calm and reassuring, conveying a sense of confidence and peace of mind for the user. The overall design reinforces the brand's message of online safety and privacy, reassuring the viewer that Aircove is a trustworthy solution for protecting their home network.

15. Google

Google creates products used worldwide. This video explains how Google protects user privacy.

Video Design - This Onboarding Walkthrough Video Example uses animated graphics to illustrate the functionality of the audio recognition technology. Simple, clear animations depict the workflow of the audio processing system. These animations are effective and engaging because they are simple and clear, helping illustrate the core technology.

The video effectively communicates the security measures Google takes to protect user data. It uses a bright color palette and upbeat tone, characteristic of Google's branding. The video also uses a clear and concise narrative, making it easy for users to understand.

16. Coinbase

Coinbase Earn is a program that allows users to learn about and earn cryptocurrencies, expanding blockchain access to a new group of users who are curious about digital assets. This video is designed to educate viewers about Algorand, a blockchain platform designed to be scalable, secure, and decentralized.

Video Design - This is an Onboarding Walkthrough Video Example that uses high-quality, simplified graphics to explain Algorand's purpose, goals, and key features. The video uses animation to bring to life concepts like financial inequality and the role of intermediaries in traditional financial systems. A key visual element is the use of a globe to highlight the global reach of Algorand.

The animated style is bright and engaging, with simple illustrations and a minimalist color palette that allows the core ideas to stand out. The video uses a conversational tone to break down complex blockchain concepts, making it accessible to a wider audience. The narrative focuses on the problems that Algorand is attempting to solve, such as financial inequality and lack of access to financial services, using clear visuals to illustrate these issues. This approach effectively communicates the value proposition of Algorand and how it can be used to improve the financial system.

17. Nutrition International

Nutrition International is a Canadian based organization committed to improving global health and nutrition. The video is designed to highlight their work in delivering Vitamin A supplements to children worldwide.

Video Design - This video uses a minimalist, bright, and playful visual style, making it an ideal Onboarding Walkthrough Video Example. It uses a distinct color palette of bright oranges, yellows, and purples, with simplified illustrations and graphics to convey the message. Bold typography for important numbers and facts adds emphasis, making the video engaging.

This style of video is highly effective in conveying the organization's message of hope and positive impact. The minimalist graphic design helps to highlight the key information about the work they are doing. The bright colors and playful style make it feel approachable and accessible, creating a positive and impactful tone. The video communicates the importance of the organization's work in saving lives and improving health outcomes for children around the world.

18. Hotjar

Hotjar helps you understand how customers behave on your website. This video is designed to showcase Hotjar's filters feature, and how it can help you focus on the most important data.

Video Design - This video uses a simple graphic style, it is animated. The use of bold colors, a minimalist design, and friendly characters makes this a good Onboarding Walkthrough Video Example video. You can see this style reflected in Hotjar's website and other marketing materials, where it is used to make the complex world of user experience insights feel approachable and clear.

The video's use of a playful and approachable visual style communicates the ease of use of Hotjar's features. The video effectively portrays the benefit of Hotjar's filters, it also shows how the filters can be used in various ways, such as by time period, device, or location, to help you target the right data for your needs. The video conveys a positive and welcoming tone.

19. Insight

Insight is a company that provides digital innovation solutions for manufacturing. The video is designed to showcase how manufacturers can leverage new technologies to improve their operations, create a better employee experience, and innovate faster.

Video Design - The video uses simplistic 3D graphics to represent various technology elements, showcasing the evolution of the manufacturing landscape. The minimalist design, characterized by white backgrounds and simple imagery, creates a clean and engaging experience. This design style enhances understanding and highlights the key features of each technology element.

This video is a great Onboarding Walkthrough Video Example because it focuses on the core value proposition of the technology, making it easy for viewers to understand how it can benefit them. The clean visual style and simple graphics draw attention to the central theme of technology's evolution within the manufacturing industry. This helps viewers grasp the concepts quickly, fostering an understanding of how these technologies can create a better employee experience and streamline operations. The tone of the video is informative and engaging, appealing to a wide audience of manufacturers and those interested in the intersection of technology and manufacturing.

20. Delta Dental

Delta Dental is committed to teaching children about dental health. This video is designed to encourage children to brush, floss, and drink water to maintain healthy teeth.

Video Design - The video uses an animated and cartoonish style, engaging young viewers. The characters and graphics are bright and colorful, keeping kids interested. Fun sound effects are used to make the video more engaging.

This Onboarding Walkthrough Video Example is a great example of how to make dental hygiene fun for kids. The video's narrative emphasizes the fun side of dental hygiene, transforming the concept of bad germs into playful characters, giving children a positive outlook on the topic. The video uses a lighthearted tone to convey the importance of brushing and flossing.

21. 360Learning

This video is a fantastic example of an onboarding walkthrough video. It effectively communicates the value proposition of the platform, showcasing its ability to streamline training projects and enhance team cooperation. The video clearly highlights the challenges of managing stakeholders and the need for a centralized workspace to foster efficient communication and project execution.

Video Design - The video's design style is incredibly engaging, using vibrant colors and sleek animations to create a visually appealing experience. The clean interface and intuitive layout highlight the platform's user-friendliness, while screen recordings and real-time interactions demonstrate its functionality and ability to facilitate seamless communication among team members.

This video is a valuable resource for onboarding new users and showcasing the platform's features through an engaging walkthrough. It effectively captures the essence of the platform's capabilities and its potential to revolutionize training project management. This makes it a strong example of Onboarding Walkthrough Video Example that can inspire your next video campaign.

22. Elaad

Elaad specializes in public EV charging stations. This video is designed to educate viewers on the grid operator's requirements for connecting public EV charging stations to the grid in the Netherlands.

Video Design - The video uses simple, animated graphics to explain the process. The animations are clean and modern, with a lighthearted, friendly tone. The graphics are bright and colorful, and the overall style is very approachable. This video is a great Onboarding Walkthrough Video Example because it breaks down the complex process of connecting charging stations to the grid in simple steps, making it accessible to everyone.

The visual style of the video successfully communicates its objective by using relatable imagery and a straightforward, informative narrative. The animated graphics, coupled with the simple text, simplify a complex topic, making it easy to understand. The video achieves a friendly and informative tone, helping viewers grasp the essential requirements for public EV charging station installations.

23. Cisco

This is an onboarding walkthrough video example, designed to help viewers understand the various ports and features of a popular networking device used in modern businesses. The video uses high quality graphics and simple design elements to highlight the important points of the device. Clear labeling is used to help viewers easily identify the dual 5-Gbps POE uplink ports for resilience, the console port, and the environmental sensors.

Video Design - The clean and minimalistic visual style reinforces the message that the product is reliable and easy to use. This tone is communicated through the simplicity of the video design, which is devoid of excessive animation or motion graphics. The visual design effectively guides viewers through the video, helping them quickly understand the key features and ports of the device.

24. Chainalysis

Chainalysis is a solution for understanding blockchain data. This video is designed to illustrate the need for Chainalysis and how it helps businesses and governments make sense of the blockchain.

Video Design - The video uses a simple, clean, and modern design style to highlight blockchain data. The visuals are minimal, graphics are clean and white, with a blue background that emphasizes the data without overwhelming the viewer. Simple animations of arrows, magnifiers, icons, graphs, and charts help explain how blockchain data is analyzed, and connect blockchain data to real-world interactions.

Onboarding Walkthrough Video Example The video's visual style conveys a sense of clarity and transparency. It highlights the complex, yet highly important topic of blockchain. The use of minimal, yet engaging visuals, underscores the ease of access to real world insights. The video does a great job explaining that the complexities of blockchain data are now within reach with a simple, sleek, and modern solution.

25. Blatchford

This video is a fantastic example of an Onboarding Walkthrough Video Example that effectively explains the benefits of prosthetic products with integrated elevated vacuum function and perforated liners. It's a great way to introduce new users to the technology, showing them how it works and why it's beneficial.

Video Design - The video uses a 3D animation style to visually demonstrate the intricate workings of the prosthetic leg and vacuum system. Vibrant colors and clear visuals make the complex mechanisms easy to understand. The animation seamlessly transitions between different views, providing a comprehensive understanding of the product's functionality.

Text overlays and voice-over narration ensure viewers grasp the key concepts and benefits of the technology. This combination of informative visuals and concise explanations makes the video an invaluable tool for both amputees and healthcare professionals seeking to understand the intricacies of elevated vacuum technology and its impact on prosthetic users.

26. TomTom

TomTom Map Maker is a tool for customizing maps and making them look on brand. The video is designed to show viewers how to use the Map Maker and highlight its benefits.

Video Design - The video uses a clean and minimalist design with bright colors and simple graphics. It highlights the key features of the Map Maker with an Onboarding Walkthrough Video Example. This approach is effective for a product that is meant to be used by developers and designers. The video moves smoothly and quickly from one feature to another, keeping the viewer engaged.

The video showcases the design features of the Map Maker, explaining the features with a clear, concise and professional tone, using animated graphics and images of the software. The use of clean design elements and an easy-to-understand interface reinforces the key messaging about the efficiency, speed, and simplicity of the product. The video visual style and straightforward approach effectively communicate the message that the Map Maker is a simple and efficient way to create custom maps.

27. Orange

Orange Cyberdefense offers security solutions for a growing and complex attack surface. This video is designed to explain the complexities of cloud and network security, while demonstrating their offerings.

Video Design - The video uses a simple, clean and engaging design that incorporates a variety of visual elements, including abstract shapes, icons, illustrations, and text. Minimal animation is used, creating a clean and modern aesthetic. The illustration style throughout the video is contemporary and stylish, emphasizing the company's expertise in the cybersecurity field. The background colors are calm and sophisticated, and the animation is simple yet effective, conveying the message that Orange is a reliable partner for cybersecurity.

Onboarding Walkthrough Video Example is a great way to showcase the company's offerings. The video design is designed to highlight the company's expertise in the cybersecurity field, emphasizing complex systems and offering an effective solution. The calm, yet professional tone of the video sets a confident and reassuring feeling to viewers.

28. UN

UN Environment's Global Initiative for Resource Efficient Cities produces a video explaining the concept of urban metabolism, and how it can be used to improve resource consumption. This video is designed to show how cities can assess resource usage, and identify solutions for improvement.

Video Design - The video utilizes a minimalist flat design with vibrant colors. It uses animation to visually depict urban metabolism's impact on the planet, using simple elements such as a magnifying glass and a pie chart to emphasize the impact of cities. This simplistic approach makes the video easily understood by a broad audience. The use of bold typography highlights key statistics on resource consumption and greenhouse gas emissions. This makes it an Onboarding Walkthrough Video Example.

The video utilizes simplistic graphics and animation to engage the viewer and simplify a complex topic. The narrative highlights the significance of urban metabolism and its influence on resource consumption. The video's tone is serious but optimistic, highlighting the challenges while showcasing potential solutions. The video effectively promotes UN Environment's initiative to promote resource-efficient cities.

29. CommentSold

CommentSold is a platform that automates the online shopping process. The video demonstrates how this platform can manage different sales channels, from social media to a mobile app.

Video Design - The video uses bright, playful graphics to illustrate the shopping experience, creating a sense of excitement and joy. Multiple devices are used to demonstrate the features, making the Onboarding Walkthrough Video Example even more engaging.

The video uses simple animation with a clear visual flow that highlights the platform's features. The use of blue and orange colors is consistent throughout, creating a cohesive design. The bright colors, coupled with the simple animation, convey a user-friendly interface and help drive the video's objective to highlight the ease of use and effectiveness of the platform.

30. OpenText

This video is a great example of how to use an onboarding walkthrough video to showcase a new AI chatbot. It starts by showing the frustration users experience with outdated chatbots, then transitions to a positive interaction with the new tool. This is a smart move, as it immediately grabs the viewer's attention and makes them want to see how the new chatbot solves the problem.

Video Design - The video uses a clear, easy-to-understand graphic style with text and illustrations, highlighting the chatbot's features. This approach is effective because it makes the information easy to digest and understand. The video presents the problem users face, then showcases the solution. This is a classic storytelling technique that works well for onboarding walkthrough videos.

The visuals and narration are in a positive, upbeat tone, which is further emphasized by the use of bright blue colors. This creates an approachable and friendly feeling, which matches the key message of the video - that the new chatbot is a more helpful and user-friendly solution.

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How to plan and optimize Onboarding Walkthrough Videos?

Empathetic Communication: "The most important thing in communication is hearing what isn't said." - Peter Drucker. Advids applied this wisdom for a healthcare client. We created an onboarding walkthrough video that addressed unspoken anxieties about using new medical software, leading to increased user confidence and adoption rates.

Actionable: Address unspoken concerns and build trust through empathy.

Clear and Concise Messaging: "If I had more time, I would have written a shorter letter." - Blaise Pascal. Brevity is key, especially in onboarding. For an e-commerce client, Advids condensed a lengthy walkthrough into a concise, engaging video, resulting in a 15% increase in product activations.

Actionable: Communicate value quickly and efficiently in videos.

Visual Storytelling: "A picture is worth a thousand words." - Fred R. Barnard. Advids leveraged visuals for a manufacturing client's onboarding walkthrough video. By showcasing the product in action, we improved user understanding and reduced setup time by 25%.

Actionable: Use visuals to enhance clarity and engagement in videos.

Continuous Improvement: "The only way to do great work is to love what you do." - Steve Jobs. Passion drives improvement. Advids' dedication to client success led us to iterate on an educational platform's onboarding walkthrough video based on user feedback, resulting in a 30% increase in course completion rates.

Actionable: Iterate on video content based on user feedback and data.

Measurable Results: "What gets measured gets managed." - Peter Drucker. Advids focuses on data-driven results. For a real estate client, we tracked key metrics like video completion rates and click-through rates to optimize their onboarding walkthrough video, leading to a 20% increase in lead generation.

Actionable: Track relevant metrics to measure video effectiveness and ROI.

Why Advids for Onboarding Walkthrough Video?

At Advids, we create exceptional Onboarding Walkthrough Videos that deliver tangible results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into a compelling and effective onboarding experience.

Transform Your Onboarding with Advids:

Customized Onboarding Walkthrough Video Solutions: We tailor each project, whether it's explainer videos, character animations, or interactive tutorials, to resonate with your brand and target audience, ensuring seamless user integration.
Creative Storytelling for Effective Onboarding: Our team crafts engaging narratives that simplify complex processes, highlight key features, and motivate user engagement, leading to faster adoption and increased productivity.
Cutting-Edge Technology for Engaging Experiences: We utilize the latest animation software and techniques to create visually stunning Onboarding Walkthrough Videos that captivate users and leave a lasting impression.

Experience and Expertise You Can Rely On:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes Onboarding Walkthrough Videos truly effective, resulting in over 230 successful onboarding video projects.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to create engaging and informative onboarding experiences for their users.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our dedication to client satisfaction and delivering exceptional results.

A Partnership Built on Collaboration and Communication:

Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized and your onboarding goals are met.
Strategic Communication: We prioritize clear and open communication to understand your specific needs, target audience, and brand identity, resulting in Onboarding Walkthrough Videos that effectively communicate your message and drive user engagement.


Ready to unlock the potential of Onboarding Walkthrough Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Onboarding Walkthrough Video?

Onboarding walkthrough video is a type of video that guides new users through the features and functionalities of a product or service. It typically involves a step-by-step demonstration of how to use the product, with clear instructions and visual aids to make the learning process easy and engaging.

Onboarding Walkthrough Videos are particularly useful for products with complex interfaces or features that require a certain level of understanding. They can also be used to introduce new features or updates to existing users, helping them to quickly learn and adopt the changes.

What do top Onboarding Walkthrough Videos have in common?

What makes Onboarding Walkthrough Video effective?

A thoughtfully designed Onboarding walkthrough video is a powerful tool for guiding users through the complexities of a product or service. The key to effectiveness lies in creating Engaging Content that resonates with the target audience and provides a clear path to success.

One of the most important aspects of an effective Onboarding Walkthrough Video is a clear and concise explanation of the product's value proposition. The video should Clearly Articulate the Problem the product solves and how it benefits the user. It should also highlight the key features and functionalities that make the product unique and valuable.

Methods for creating effective onboarding walkthrough videos include using a combination of visual aids, such as screen recordings, animations, and graphics, to illustrate key concepts and make the learning process more engaging. A well-structured onboarding flow, with a logical progression through the key features, ensures that users are guided through the product in a way that is easy to understand and follow.

How long should your Onboarding Walkthrough Video be?

The ideal length for an onboarding walkthrough video is a delicate balance between providing enough information to be helpful and keeping the video concise enough to maintain user engagement.

The optimal length will vary depending on the complexity of the product, the target audience, and the specific goals of the video. A general rule of thumb is to keep the video as short as possible while still covering all the essential information.

How to create Onboarding Walkthrough Videos?

Creating effective onboarding walkthrough videos involves a thoughtful process that combines planning, production, and optimization. The goal is to create a video that is engaging, informative, and easy to follow.

The video should be structured in a logical way, with a clear progression through the key features and functionalities.

Onboarding Stories That Convert

Onboarding videos are your chance to welcome new users and guide them towards success with your product. Two powerful storylines that resonate with users are the day-in-the-life and the before-and-after narratives.

Day-in-the-Life: Imagine a video showcasing how a busy professional uses your task management app throughout their day. It starts with them planning their morning, assigning tasks to team members, tracking progress throughout the day, and finally reviewing accomplishments in the evening. This approach highlights the app's value in a relatable, everyday context.

Before-and-After: This storyline contrasts the frustration of managing projects with spreadsheets and emails (the before) with the streamlined efficiency achieved using your project management software (the after). This clearly demonstrates the problem your product solves and the positive impact it has.

Other effective approaches include testimonial-driven storylines, where real users share their positive experiences, and product-led storylines that focus on showcasing key features through engaging visuals.

Onboarding Video Tech Essentials

Creating onboarding videos that look professional and play smoothly across devices requires attention to technical details.

Visuals: Aim for a resolution of at least 1080p to ensure crisp visuals on both desktop and mobile screens. Choose a standard aspect ratio like 16.9 for broad compatibility.

Performance: Use widely supported video codecs like H.264 or VP9. Optimize the video file size for fast loading, especially on mobile devices with limited bandwidth. Tools like Handbrake can help you achieve a good balance between quality and file size.

Accessibility: Don't forget captions and transcripts! These make your videos accessible to a wider audience, including those with hearing impairments or who prefer to watch with the sound off.

Spread Your Onboarding Videos Far and Wide

Getting your onboarding videos in front of the right audience requires a proactive promotional strategy.

Influencer Marketing: Partner with influencers in your niche who have a strong following and credibility with your target audience. They can authentically introduce your product and its benefits through video reviews or tutorials.

Paid Advertising: Platforms like YouTube, Facebook, and Instagram offer powerful targeting options to reach specific demographics and interests. Craft Compelling Video Ads that highlight your product's key benefits and drive traffic to your landing pages.

Social Sharing: Make it easy for viewers to share your onboarding video by embedding social sharing buttons directly within the video player. Encourage sharing on your social media channels and consider running contests or giveaways to incentivize sharing.

Beyond Views: Measuring Onboarding Video Success

While views and likes are good indicators of initial interest, deeper metrics reveal the true impact of your onboarding videos.

User Retention: Track how many users who watch your onboarding video continue to engage with your product over time. This indicates whether the video is effectively converting viewers into active users.

Product Adoption: Monitor how often users who watch the video utilize key features or functionalities. This shows whether the video is successfully guiding users towards the core value of your product.

Video Engagement: Analyze user behavior within the video itself. Identify drop-off points where viewers stop watching. This can help you pinpoint areas for improvement in the video's flow and content.

Mobile Onboarding Video Secrets

Mobile App Onboarding videos require a mobile-first approach to ensure a seamless user experience.

Vertical Format: Prioritize vertical video formats (9.16 aspect ratio) to match how users typically hold their phones. This maximizes screen real estate and prevents users from having to rotate their devices.

Text and Readability: Use large, clear fonts that are easy to read on smaller screens. Keep text concise and avoid cluttering the screen with too much information at once.

Concise and Engaging: Mobile users have shorter attention spans. Keep your videos concise, fast-paced, and visually engaging to maintain their interest.

Touch Interactions: If you include interactive elements, ensure they are designed for touch gestures. Use clear visual cues to guide users on how to interact with the video.

Short-Form Onboarding: Hook Your Audience Fast

Short-form videos are ideal for capturing attention and delivering your product's core message quickly.

• Identify the most compelling features and benefits that resonate with your target audience.
• Highlight a single key feature or use case in each video.

• Use animations, motion graphics, and screen recordings to Showcase Your Product in action.
• Visuals are more engaging and easier to digest than lengthy explanations.

• Use clear, concise language and avoid technical jargon.
• Focus on demonstrating the Value Proposition in a way that anyone can understand.

• Platforms like TikTok, Instagram Reels, and YouTube Shorts are ideal for sharing short-form onboarding videos and reaching a wider audience.

Industry-Specific Onboarding Videos

Tailoring your onboarding videos to the specific needs and challenges of your industry can significantly improve their effectiveness.

Project Management Software: Videos might showcase how the software streamlines workflows, improves team collaboration, and enhances project visibility. For example, a video could show a marketing team using the software to manage a campaign launch, assigning tasks, tracking deadlines, and sharing files seamlessly.

E-commerce Platforms: Onboarding videos could focus on guiding sellers through the process of setting up their online stores, listing products, and managing orders. A video might demonstrate how easy it is to create a product listing, upload images, set pricing, and manage inventory using the platform's intuitive interface.

Online Learning Platforms: Videos might showcase the platform's course library, interactive learning tools, and community features. A video could feature Testimonials from students who have successfully completed courses, instructors sharing their teaching methodologies, and demonstrations of the platform's interactive quizzes and discussion forums.

Optimize Onboarding Videos with A/B Testing

A/B testing helps you optimize your onboarding videos based on data, not guesswork.

• Focus on testing elements that are likely to have a significant impact on user engagement and conversion rates. For example, you could test different video lengths (e.g., a 1-minute version vs. a 2-minute version), calls to action (e.g., Sign up now vs. Learn more), or Visual Styles (e.g., animation vs. live-action).

• Identify the metrics that align with your onboarding goals. If your primary objective is to drive product adoption, track metrics like feature usage, completion rates for key onboarding steps, or conversion rates for in-app purchases.

• Use A/B testing tools to analyze the data and determine if there are statistically significant differences between the variations. This will reveal which elements are most effective in driving the desired user behavior.

Onboarding Walkthroughs: Guide Users with Confidence

Walkthrough videos provide step-by-step guidance, helping users navigate your product with confidence.

Clear Instructions: Use concise and straightforward language to explain each step. Avoid technical jargon or complex terminology that might confuse new users. Break down complex tasks into smaller, manageable steps.

Visual Aids: Incorporate screen recordings, animations, arrows, and other visual cues to illustrate key concepts and guide users through the interface. Show, don't just tell.

Calls to Action: Encourage users to actively engage with the product by including clear calls to action. Prompt them to try out a feature, complete a profile, or explore a specific section of the app.

Example: A walkthrough video for a photo editing app might show users how to import a photo, apply a filter, adjust brightness and contrast, and then save or share their edited image. Each step would be clearly explained with voiceover and accompanied by visual demonstrations on the app's interface.

Case Study: Asana- Streamlining Video Production Workflow

Challenge: Asana wanted to streamline their Video Production Workflow to create high-quality onboarding videos efficiently and effectively.

Solution: Asana implemented a structured Video Production Workflow that involved:

• Clear project planning: Asana defined clear project goals, timelines, and responsibilities for each stage of the video production process.
• Collaboration tools: Asana utilized collaboration tools, such as project management software and cloud storage, to facilitate communication and file sharing among team members.
• Automated processes: Asana automated certain tasks, such as video editing and distribution, to save time and reduce errors.

Results: Asana's streamlined Video Production Workflow resulted in a significant increase in efficiency and effectiveness. The team was able to produce high-quality onboarding videos faster and with fewer resources. The automated processes also reduced the risk of errors and ensured consistency across all videos.

Case Study: Duolingo- Balancing Conciseness with Comprehensive Information Delivery in Onboarding Videos

Objective: Duolingo aimed to create an onboarding video that effectively introduced users to the platform's core features and functionalities, while remaining concise and engaging.

Approach: Duolingo's team carefully crafted a video that balanced conciseness with comprehensive information delivery. They focused on highlighting key features and benefits, using clear and concise language, and incorporating visual elements to enhance understanding.

Results:

• Improved user comprehension: The concise and informative video led to a 10% increase in user comprehension of the platform's features and functionalities.
• Reduced video drop-off: The video's concise nature helped reduce video drop-off rates, with users more likely to watch the entire video and engage with the platform.
• Increased user satisfaction: User feedback indicated a significant improvement in user satisfaction with the onboarding process, with users praising the video's clarity and effectiveness in introducing the platform.

Key Takeaways: Duolingo's case study demonstrates the importance of balancing conciseness with comprehensive information delivery in Onboarding Videos. By focusing on key features and benefits, using clear language, and incorporating visual elements, they created an effective and engaging onboarding experience that improved user comprehension and satisfaction.

How onboarding walkthrough video examples are curated?

We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product tour videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and its effectiveness in driving user engagement within the onboarding process.
7.Brand Alignment Determining video alignment with brand message, identity, and its consistency in conveying the value proposition during onboarding.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, onboarding walkthrough video examples 2024, n=13636 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.