Picture this: a new customer lands on your website, feeling a little lost. But then, a short, engaging video appears, guiding them effortlessly through your product. What if that video instantly turned them into a raving fan? I am sharing a powerful strategy today: onboarding tour videos. In this article, what we'll explore is how these mini-guides can transform the user experience, and how our approach can lead to incredible results. We'll examine 30 inspiring examples that prove the power of visual onboarding. Let's see the impressive results these videos have achieved.
Videos will account for 82% of all consumer internet traffic by 2025.
88% of marketers say they will increase or maintain their investment in YouTube in 2024.
87% of marketers say that video has increased traffic to their websites.
These stats highlight the power of video and the growing investment in platforms like YouTube. Onboarding tour videos capitalize on this trend, offering engaging, informative experiences that drive user retention. We've handpicked 30 Inspiring Onboarding Tour Video examples that instantly resonated with us and inspired interest.
The video uses a delightful visual storytelling approach to explain the complexities of term life insurance. It's not just an onboarding tour video; it's a journey into the heart of financial security, where families are cherished, and the future is secured. The use of 2D animation adds a vibrant and engaging feel, making the video a delightful experience for viewers.
The video doesn't just inform; it inspires. It takes us through a series of relatable scenarios, each showcasing a different aspect of term life insurance. The minimalistic color palette and clean design of the video create a soothing ambiance, ensuring the message is delivered with clarity and calmness. The emphasis on accessibility and affordability ensures that viewers feel empowered to take control of their financial well-being.
What We Can Learn
Craft a visual narrative that resonates emotionally with your audience to foster deeper engagement and trust.
Mortgage Choices Onboarding Tour Video skillfully uses 2D animation to educate viewers about the realities of 0% car financing. The increasing car price visualization alongside the magnifying glass highlighting hidden costs is both effective and memorable. The minimal yet sophisticated aesthetic enhances the messaging without overwhelming viewers.
By demonstrating the value of expert advice, Mortgage Choice positions its brokers as trusted partners in the car-buying journey. The focus on empowering consumers through knowledge, rather than aggressive sales tactics, builds credibility and fosters long-term relationships. This Onboarding Tour Video is an excellent example of using concise visual storytelling to educate and empower your target audience.
What We Can Learn
Focus on the customer journey, making your video relatable and memorable.
3. Elaad Simple Onboarding Tour Video - Explain Interoperability Visually
The sheer variety of electric vehicles and charging infrastructure is expanding exponentially, and we love the way this Onboarding Tour Video uses playful animation to explain the challenge. Elaadnls focus on illustrating the critical need for interoperability is evident throughout the video, cleverly visualized by connecting different EVs with diverse charging stations.
With shots of protocol checklists and testing scenarios, alongside a software update demo, Elaadnl demonstrates its problem-solving expertise. This video emphasizes how much interoperability testing adds value to EV charging ecosystem by ensuring seamless charging experiences for today's and tomorrow's drivers.
What We Can Learn
Showcase your expertise through behind-the-scenes glimpses, creating transparency and credibility.
In a world of escalating data demands, data centers are constantly seeking optimized storage solutions. Marvell's Onboarding Tour Video masterfully showcases its NVMe-oF SSD converter controller. The clever 2D animations simplify complex concepts, demonstrating how the controller disaggregates storage from compute, resulting in improved resource utilization.
This innovative approach allows for low-latency access and maximizes SSD bandwidth. Marvell's solution is highlighted as a game-changer, eliminating oversubscription and providing data centers with cost-effective and energy-efficient operations without sacrificing performance. The video's clean aesthetics and clear messaging make it a compelling case for increased ROI and reduced total cost of ownership.
AppsFlyer Conversion Paths transforms user data chaos into streamlined insights, as revealed in their compelling Onboarding Tour Video. The initial sequence, depicting the multi-platform user experience, resonates with marketing professionals grappling with scattered touchpoints.
The video excels in demonstrating the intuitive dashboard, which aggregates data across devices, channels, and platforms. By visually showcasing the tool's capabilities filtering options, journey analysis, and media mix creation AppsFlyer empowers marketers to optimize their campaigns with precision and clarity.
What We Can Learn
Illustrate the "aha!" moment—the instant your product's value clicks—to boost viewer engagement.
6. CombiSave Effective Onboarding Showcase - Increase user engagement implicitly
We admire how this CombiSave onboarding tour video effortlessly communicates its value proposition. The clever use of an hourglass filled with water immediately captures attention, visually representing the precious time lost waiting for hot water. We all appreciate the clear explanation of the problem and the elegant visual transitions that showcase the valve's functionality.
The repeating bathtubs further emphasize the water wastage, driving home the impact of CombiSave. We love the way the video seamlessly integrates information about the product's benefits, including reduced bills and environmental impact, while maintaining a consistent and engaging visual style. This video inspires us to create similarly effective product demonstrations.
What We Can Learn
Seamlessly weave in benefits. this builds excitement and drives adoption.
We love the way this Deloitte video depicts a future where healthcare is personalized and predictive. The isometric animation is not just eye candy; it beautifully simplifies complex concepts, like data interoperability and secure platforms, showcasing a world where individuals own their health journeys. The video masterfully portrays a holistic, real-time view of an individual and their environment, highlighting proactive healthcare management and the ease of accessing virtual therapy through a simple onboarding tour video.
The shift from individual homes to a networked community brilliantly demonstrates the potential for data to reveal community health insights. We all witness research breakthroughs accelerated by data-driven technologies. Deloitte's vision for the future of healthcare is inspiring, suggesting a seamless integration of technology into daily life, empowering individuals and communities to take control of their well-being.
What We Can Learn
Guide users smoothly through your product's value, building excitement for its benefits.
Klear Systems offers IN-SYNCH, an ecommerce solution for Sage 100 ERP. The video is designed to highlight how IN-SYNCH simplifies businesses by maximizing their Sage 100 investment through integration and customization.
Video Design - This Onboarding Tour Video uses a clean, simple design with a focus on high quality graphics and bold fonts to create an engaging introduction to the product. The video features a combination of text animation and visuals, like shopping carts.
The video uses a positive and energetic tone to communicate the benefits of IN-SYNCH. The narrative focuses on how IN-SYNCH can simplify business processes and maximize the investment in Sage 100. The overall visual design of the video encourages viewers to learn more about IN-SYNCH, and the call to action encourages them to reach out for more information.
The SilverCloud onboarding tour video instantly captures attention with its relatable animated character. We love how effortlessly it showcases the platform's user-friendly interface and core benefits. The clean design, calming music, and concise narration make it a pleasure to watch.
This onboarding tour video stands out for its effective use of visual metaphors and smooth transitions. The 2D animation brings the experience to life, while the clear messaging about evidence-based methods builds trust. SilverCloud's thoughtful approach to presenting its therapy platform makes this video a great example for others.
What We Can Learn
Clear visuals and simple language boost understanding and drive adoption.
In this product video, Hotjar brilliantly conveys the importance of capturing complete user data for comprehensive website analysis. By using simple yet effective animations, the video clearly illustrates how sampling can lead to incomplete insights and missed opportunities. This engaging style easily holds viewer attention and reinforces the message that complete data is crucial for accurate decision-making.
Hotjar positions its 100% session capture feature as the solution for eliminating blind spots and gaining a true understanding of user behavior. We all need to visualize our website data like this to learn what's truly happening on our site, identifying areas for improvement and optimization with confidence.
What We Can Learn
Animate your product's features to make them easier to understand.
Codility helps build engineering teams. This video is designed to show how Codility can be used to reach a global developer community and invite them to participate in a coding event.
Video Design - The video features a clean, modern design with vibrant colors. It showcases a variety of platforms such as social media and a laptop screen, highlighting the ability of the product to operate on various platforms. A countdown timer is a visually striking element that creates a sense of urgency and excitement for the event. The video uses simple, dynamic transitions, and high-quality graphics to create a professional and engaging SaaS Guided Tour Video for Onboarding.
The video communicates the ease of use and effectiveness of the product through the straightforward visual design and clear flow of the video. The bright colors create a positive and energetic tone, inviting developers to participate in the online event. The product is presented through the video as an innovative way to identify and attract top engineering talent, highlighting the value of the solution to the viewer.
Accenture specializes in consulting and technology services. This video explains the importance of responsible artificial intelligence in a business context. It's a product tour for onboarding, designed to help viewers understand how AI can be implemented safely and ethically.
Video Design - The video uses a simple, clean, and minimalist style. Isometric illustrations with muted colors create a modern and professional feel. The animated car example effectively communicates how AI systems can be implemented in a controlled and safe manner.
The video effectively communicates the objective of responsible AI, which is to ensure that AI systems are transparent, reliable, and interpretable. The video concludes by highlighting the importance of ethical AI implementation, emphasizing the need for companies to make transparent, trustworthy decisions. The use of the metaphor of brakes for responsible AI is both relatable and memorable, leaving viewers with a clear understanding of how to implement AI in a responsible manner.
This video is a brilliant example of a Feature Tour Video for Onboarding that effectively educates viewers about comprehensive coverage. It uses a lighthearted and whimsical tone, which is perfect for grabbing attention and making the information easy to digest.
Video Design - The video uses cartoonish animated characters and stylized graphics to create an engaging and memorable experience. Vivid colors and playful animations make the video more engaging, while simple and effective visuals with bold lines and limited colors ensure clarity.
The video uses quirky and fun illustrations to depict different scenarios, like vandalism, theft, and unexpected animal encounters. This approach makes the video lighthearted and easy to understand, which helps viewers connect with the information presented. The overall visual style of the video conveys a sense of fun and lightheartedness. The animation is simple, and the color palette is bright and playful, which creates a friendly and approachable atmosphere. The video successfully uses animation to communicate the key points about comprehensive coverage and effectively illustrates the benefits of choosing insurance.
Capgemini and Red Hat offer cloud automation tools for cloud native app migration. This product tour video for onboarding is designed to introduce the value and benefits of these tools. The video uses simple but effective animation to showcase the complex processes of application development and deployment.
Video Design - The video takes the viewer on a journey, first showing the problem of complexity, then showcasing Capgemini and Red Hat as the solution. The animation features a clear and easy to follow design, showcasing the integration of tools into the user's experience.
The visual style effectively communicates the objective of simplifying complex processes. Bold colors, clean lines, and clear animations make the video engaging. The visual design perfectly aligns with the narrative and drives home the message that the cloud automation tools are the solution to the challenges faced in app migration. The tone of the video is concise, confident, and optimistic.
Amazon's video is designed to showcase the features of the system.
Video Design - The video utilizes 3D product animation to highlight the system's key features, close-up shots, and smooth transitions. This is a great SaaS Tour Video for Onboarding, a blue background with white text boxes provides a clean and professional look, while the use of highlighting techniques emphasizes the specific features of the system.
The video effectively communicates the objective of the video by showcasing the features of the system and providing a clear understanding of the system's functionality. The use of animation and highlighting techniques makes the video engaging and informative.
AXA is an insurance company committed to climate protection. This video is designed to inform viewers about their climate strategy and how they are working to reduce CO2 emissions and adapt to climate change.
Video Design - The video is a great example of Guided Tour Video for Onboarding. It uses flat, bright colors and bold text to make it engaging. The graphics are high quality, and the video is well-paced, allowing viewers to easily follow the content.
The video uses a combination of animation and illustrations to explain the climate strategy, which is visually appealing and helps to create a positive tone for the brand. This video uses a conversational tone to connect with viewers and create a sense of trust in the brand. The animation style, the use of illustrations, and the overall bright color scheme communicate the video goal to inform viewers about the approach to climate change.
BM is a digital-only banking platform helping students with their financial aid refunds and other banking needs. This video is designed to show students how to receive their money from their school.
Video Design - The video is a well-designed Platform Tour Video for Onboarding, utilizing simple, clean line art. The graphics are clean, modern, and easy to understand. The video uses minimal text, and the design has a lot of white space, which helps draw the viewer's eye to the key information on the screen. The color scheme of the video is very simple and uses a limited number of colors. The use of blue, purple, and yellow colors helps to establish a professional and modern feel.
The visual style of the video successfully communicates its objective, which is to show viewers how they can receive their refund through the platform. The tone of the video is also very friendly and approachable, which makes it more engaging for students.
Chainalysis provides total transparency connecting blockchain data to real-world interactions. This video is designed to introduce the company's mission and how they use blockchain data to solve critical issues in the industry.
Video Design - The company utilizes a clean and simple visual style for their App Tour Video for Onboarding, focusing on a dark blue background with white and orange accents. They use a minimalist approach with line art icons, charts, and text, highlighting the intricacies of blockchain data analysis.
The combination of a minimalist design, simple graphics, and clear visuals communicate the complexities of blockchain data analysis in a concise and accessible way. This video clearly emphasizes the transparency of the company's mission, and the visual style effectively communicates the benefits to potential customers and partners.
CyberArk Endpoint Privilege Manager helps organizations gain control over privileged access, enhancing security and productivity. This video is designed to demonstrate how to streamline and automate end-user privilege requests using the integration with ServiceNow.
SaaS Product Tour for Onboarding - This video employs an animated style, showcasing a clean and modern design aesthetic. The video features simplified graphics, utilizing bold colors, and playful elements like a cityscape backdrop, which adds an engaging visual element to the technical aspects of the solution. This approach makes the video easy to digest and appealing to a wider audience.
The video design effectively communicates the key benefit of the solution: improving the user experience for requesting elevated privileges. By seamlessly integrating CyberArk's endpoint privilege management with ServiceNow, the video highlights how the integration allows users to request privileges through familiar ServiceNow workflows. This simplified process, as demonstrated through animated visuals and concise explanations, emphasizes a key Value Proposition of the solution, enhancing security without sacrificing productivity. The overall tone of the video is informative yet inviting, making it approachable for a broad audience.
We love the way TomTom Map Maker simplifies custom map creation, offering a UI tour video for onboarding that's both informative and visually captivating. The video cleverly balances highlighting essential features like template selection, add-ons, and color theming, while also demonstrating real-time map customization in action.
This makes complex customization accessible, showcasing how adjustments in the Map Maker UI translate to the map's appearance across different zoom levels. The video is an excellent example of how to present a technical product in an engaging and digestible way.
What We Can Learn
Let users see how easy customization is; this builds excitement and drives exploration.
Veeam Backup for Microsoft Office 365 is a data protection solution for Office 365. This video explains the importance of Office 365 data protection.
Video Design - The video uses a clean and modern design style with simplistic visuals. It is filled with graphics and animations that take the viewer through an interactive experience. The graphics are high-quality and easy to understand, making the video visually engaging.
Product Tour Video for Customer Onboarding is a great example of how to use visuals to communicate a message. The video relies heavily on graphics and text to get its points across. The color scheme is calming, and the overall tone of the video is informative and reassuring. The video narrative focuses on the importance of backing up Office 365 data. This is emphasized by the graphics and the text, which are carefully crafted to make sure viewers understand the need for Office 365 data protection.
This video is an animated App Feature Tour Video for Onboarding, designed to showcase the challenges of manual work and the need for a solution. It uses clean lines and bright colors to represent the subject matter. The graphics are high quality, making this video an effective onboarding tool, as it highlights the product's value proposition.
Video Design - The animation and straightforward visual style clearly communicate the video's objective. It portrays a stressed employee struggling with manual work, suggesting the need for a solution to improve efficiency.
The tone of the video is calm, informative, and relatable, which makes it engaging for the target audience, a user who is likely to be facing similar challenges in their own workflow.
OpenText provides a solution for IT operations. The video is designed to introduce the audience to the newest feature, a chatbot that helps resolve IT issues quickly. The video starts with animated graphics of people who are frustrated while working on their computer, then transitions to the solution.
Video Design - The App Tour Video for Customer Onboarding shows a friendly woman in a white tank top, interacting with the solution in an office setting. The video uses a visual design that is modern and easy to understand, reflecting the ease of use of the chatbot.
The visual style of the video is clean and simple, communicating the company's focus on user-friendliness and ease of use. The video highlights the chatbot's ability to resolve problems quickly, and the friendly tone shows how the solution can make the user experience more efficient and enjoyable.
Citrix provides software solutions for enterprise IT. This video explains the concept of zero trust security.
Video Design - This app tour video for user onboarding is designed in a highly engaging style, using simplified illustrations and an attractive color palette. Vibrant graphics and a clean, minimalist design make the video feel modern and appealing to the viewer.
The clean and modern visual design of the video is a great way to communicate the concept of zero trust security. Clear and concise language makes it easy for viewers to understand the complex topic, while bright and playful graphics help to keep viewers engaged. The video tone is professional yet welcoming, making it ideal for a wide range of viewers. The animated visual style of the video makes the content engaging and easy to understand for the audience.
Atlas is introducing a teamwork directory that helps teams connect, collaborate, and get work done. This video is designed to demonstrate the value of the directory, by showcasing how it solves the problem of scattered information.
Video Design - This Animated Feature Tour Video for Onboarding takes users on a journey through the core functionality, using clean white text on a dark blue background, with animated transitions that are visually engaging and make the video feel polished. The overall design is minimalistic, allowing the focus to remain on the information being shared. Each graphic appears on a simple background, allowing the user to focus on the information being conveyed.
The visual style of the video communicates the objective of the video, which is to show users how the directory can simplify their workflow. The clean and modern design, along with the simple transitions, create a professional and accessible tone. The video effectively highlights how the directory provides a centralized space to see all the projects, goals, and teams, creating a sense of organization and efficiency. The video also uses colorful and engaging graphics that make the content more approachable and less intimidating.
RightCoach is a product designed to help organizations build leadership skills, increase employee engagement, and improve retention. This video is designed to showcase the product and how it works.
Video Design - The video uses a simple and clean design style, featuring a white background with blue and purple graphics. This graphic design is a great way to visualize the product and showcase its platform. The visual design creates a sense of simplicity and clarity for the viewer. It is also important to note the SaaS onboarding video for product tour. This video highlights the web app, which is intuitive and user friendly.
The visual style of the video effectively communicates the objective, creating a professional and informative tone. The simple and clean design style is a great way to showcase the product and its features, creating a sense of trust and credibility for the viewer. The video uses a combination of animation and graphics to highlight the key features of the product. The video goal is to engage viewers, build interest, and educate them on the value of the product. The video is designed to convey the message that the product can help organizations improve employee engagement and retention.
Smartsheet is a dynamic work platform that empowers users to manage projects, automate workflows, and build new solutions. This video is designed to highlight the benefits of the connector for Microsoft Dynamics 365, explaining how it aligns customer data with the needs of businesses.
Video Design - The video utilizes a simple, clean aesthetic with a focus on graphic animation. Bold colors, such as blue and red, create visual interest, and a minimalistic style helps viewers focus on the key message. Animated paper shapes depict the integration between Smartsheet and Dynamics 365. The clear and concise visuals help users understand how the connector works.
SaaS Platform Tour Video for Onboarding is a great example of how to use animation to create a visually engaging and informative video. The video's visual style successfully communicates the objective of the video. The use of simple animations and clear visuals helps highlight the ease of integration between Smartsheet and Dynamics 365. This presentation style is effective in conveying the product's value proposition and showcasing the product's potential to increase efficiency and streamline workflows. The video's tone is professional and informative, reflecting the target audience and the company's brand identity.
Siemens uses PET/CT scanning to see what is wrong, develop a patient treatment strategy, and monitor the response. This video is designed to answer frequently asked questions about PET/CT.
Video Design - The video incorporates 3D animated graphics depicting a human body, highlighting the various organs. The graphics are clear, concise, and accompanied by simple text. This video is a good SaaS Product Tour Video for Onboarding for anyone interested in learning about PET/CT. The combination of 3D graphics and simple animations makes the video very easy to understand.
The visual style of the video helps to communicate the objective of the video, making it accessible to a broad audience. The simple animation, clear and concise text, and well-designed graphics make the information very easy to grasp. The tone of the video is straightforward, making it easy for people to understand the medical aspects of the technology.
This screencast onboarding video for product tour is a powerful tool for showcasing how the product integrates with various security systems. It uses a clean, minimalist visual style, featuring a white background and a simple, circular interface. The graphic elements are straightforward and easy to understand, making it an effective onboarding tour video.
Video Design - The video clearly depicts the integrations by using lines to visually connect the product with other systems, which makes it easy to follow and understand. The simple and modern design helps highlight the ease and effectiveness of the integrations.
This visually emphasizes the benefits of using the product, which ultimately encourages viewers to learn more.
Papertrail's safety management software is designed to help businesses stay compliant, prevent accidents, and reduce paperwork.
Product Feature Tour Video for Onboarding uses simple, cartoon graphics to illustrate the problem of paperwork, and how the software can simplify the process. The animated characters are easy to understand and relate to. The bright green color theme is consistent throughout the video.
Video design is effective in communicating the benefits of the software. The bright and colorful visuals attract viewers' attention, and help convey the message that the software can make safety management easy and stress-free. The narrative uses humor to highlight the pain points associated with paperwork, and provides a solution through the software. The tone of the video is friendly and approachable, which makes it engaging for the target audience of businesses that are looking to streamline their safety management processes.
FAQ
How can an onboarding tour video effectively showcase my product's key features and benefits?
Showcase product strengths with dynamic visuals, clear explanations, and engaging animations, transforming onboarding into an exciting user experience.
What are the typical steps involved in the pre-production phase of creating an onboarding tour video?
A collaborative pre-production phase involves in-depth briefings, concept development, scriptwriting, storyboarding, and meticulous technical planning.
What is the ideal length for an onboarding tour video to maintain viewer engagement without being overwhelming?
Concise videos, ideally under two minutes, maximize impact and viewer retention.
How can storytelling be incorporated into an onboarding tour video to make it more compelling and memorable?
Compelling narratives woven around user needs and product solutions create relatable and memorable onboarding experiences. Example: A new project management tool's onboarding could follow a character navigating a typical workday, highlighting the tool's benefits at each step.
What animation styles are commonly used in onboarding tour videos, and which style aligns best with my brand's aesthetic and target audience?
Animation styles range from minimalist to highly stylized, catering to diverse brand aesthetics and target audiences. Example: A tech startup might prefer a sleek, modern style, while an educational platform might opt for a more playful approach.
What are the estimated costs associated with producing a professional-quality onboarding tour video?
Professional 60-second onboarding tour videos typically cost between $1,000 and $6,000, depending on complexity and features.
How can I identify and collaborate with a reputable video production company specializing in creating effective onboarding tour videos?
Seek production partners with proven experience, client testimonials, and a collaborative approach.
What is the typical timeframe for producing an onboarding tour video, from initial concept to final delivery?
Typical production timelines range from 3-8 weeks, from initial concept to final delivery.
How can I leverage existing marketing assets, such as product demos and screenshots, to streamline the creation of my onboarding tour video?
Existing marketing assets like product demos and screenshots can be integrated to streamline production and maintain brand consistency.
What are some common pitfalls to avoid during the production process of an onboarding tour video?
Avoid jargon, overly complex visuals, and a missing call to action. Example: Instead of technical terms, use clear, concise language that resonates with new users.
How can interactivity be incorporated into an onboarding tour video to enhance user engagement and knowledge retention?
Interactive elements, quizzes, and clickable hotspots transform passive viewing into active learning, boosting engagement and knowledge retention. Example: Include interactive quizzes throughout the video to reinforce key concepts.
How can I adapt successful onboarding tour video strategies from other companies in my industry to suit my specific product and target audience?
Analyze successful onboarding videos in your industry, adapting key elements to suit your product and target audience.
How can I ensure my onboarding tour video aligns with my overall marketing objectives and brand messaging?
Ensure the onboarding video aligns with overall marketing objectives and brand messaging for a cohesive brand experience.
How can I gather user feedback on my onboarding tour video to identify areas for improvement and optimize its effectiveness?
Gather user feedback through surveys, A/B testing, and analytics to identify areas for improvement and optimize video effectiveness.
What are the best practices for scripting an onboarding tour video that is clear, concise, and engaging for viewers?
Craft clear, concise, and engaging scripts with a conversational tone that resonates with the target audience. Example: Use a friendly, welcoming tone to put new users at ease.
How to plan and optimize Onboarding Tour Videos?
Strategic Simplicity: "Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem." - Laura Roeder, Founder, MeetEdgar. Advids used this approach for a project management software client. By focusing the onboarding tour video on the core value proposition – saving time – and showcasing its ease of use, we saw a 15% increase in user activation.
Actionable: Highlight core value proposition clearly and concisely.
Data-Driven Creativity: "Without data, you're just another person with an opinion." - W. Edwards Deming. Advids leveraged user data for a B2B SaaS client. We identified the most common user questions during the initial onboarding phase and addressed them directly in the tour video, resulting in a 10% reduction in support tickets.
Actionable: Use data to inform video content and address user needs.
Human-Centric Design: "Good design is about process, not product." - Jared Spool, Founder, User Interface Engineering. Advids adopted a user-centric design process for an e-commerce client. We conducted user interviews to understand their online shopping behavior and incorporated these insights into the onboarding tour video, leading to a 5% increase in average order value.
Actionable: Prioritize user experience in every stage of video production.
Compelling Storytelling: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin, Author and Marketing Expert. Advids crafted a compelling narrative for a non-profit client. We used storytelling to connect with the audience on an emotional level, resulting in a 25% increase in donations.
Actionable: Connect with your audience through authentic and engaging stories.
Continuous Optimization: "The key is not to prioritize what's on your schedule, but to schedule your priorities." - Stephen Covey, Author, The 7 Habits of Highly Effective People. Advids implemented an iterative approach for a mobile app client. We analyzed user engagement metrics and made adjustments to the onboarding tour video based on the data, resulting in a 8% increase in user retention.
Actionable: Continuously analyze and optimize video performance based on data.
Why Advids for Onboarding Tour Video?
At Advids, we create exceptional Onboarding Tour Videos that drive results and help your business thrive. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into a compelling and effective onboarding experience.
Transform Your Onboarding with Engaging Video:
Customized Onboarding Tour Video Solutions: We tailor each project to your specific needs, whether you require a product walkthrough, a company culture introduction, or a step-by-step process guide. We ensure your Onboarding Tour Video perfectly reflects your brand, style, and target audience. Creative Storytelling for Seamless Onboarding: Our talented team crafts engaging narratives that captivate new hires and make learning enjoyable, leading to faster adoption and increased productivity. Cutting-Edge Technology for Interactive Experiences: We utilize the latest interactive video technology to create immersive Onboarding Tour Videos that enhance engagement and knowledge retention.
Partner with Onboarding Video Experts:
12+ Years of Proven Success: With over 3400 successful client projects, we possess a deep understanding of what makes effective video content, including over 270 specifically focused on Onboarding Tour Videos. Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to create impactful onboarding experiences. Client Satisfaction is Our Priority: Over 109 five-star Google reviews demonstrate our commitment to excellence, creativity, and client satisfaction.
A Collaborative Approach to Onboarding Success:
Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized in the final Onboarding Tour Video. Strategic Communication: We prioritize clear and open communication to fully understand your onboarding goals, target audience, and brand identity.
Ready to unlock the potential of Onboarding Tour Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Onboarding Tour Video?
An onboarding tour video is a short, engaging video that guides new users through the key features and functionalities of a product or service. It's designed to provide a seamless and intuitive introduction, helping users quickly understand how to navigate the interface and utilize the product effectively.
Onboarding tour videos are particularly valuable for products with complex interfaces or those that require a specific workflow to achieve desired outcomes. They can be used to introduce new features, highlight key benefits, and address common user questions, ultimately reducing the learning curve and fostering faster product adoption.
What do top Onboarding Tour Videos have in common?
Animated Walkthroughs
- Informative and engaging visual representation of product features.
Interactive Elements
- Engaging and interactive elements that encourage user participation.
Problem-Solution Focus
- Empathetic approach that addresses user pain points and offers solutions.
Personalized Content
- Tailored content that caters to individual user needs and preferences.
Visual Storytelling
- Compelling narrative that uses visuals to connect with users emotionally.
Clear Call to Action
- Direct and actionable instructions that guide users towards the next step.
Gamified Onboarding
- Interactive elements that add an element of fun and reward.
Accessibility Features
- Inclusive features that cater to users with disabilities.
Data-Driven Optimization
- Continuous improvement based on user behavior and feedback.
Concise and Focused
- Short and to-the-point videos that deliver key information efficiently.
User-Centric Design
- Prioritizing user experience and making the onboarding process enjoyable.
Visual Branding Consistency
- Consistent visual style that reinforces brand identity and messaging.
What makes Onboarding Tour Video effective?
A thoughtfully designed onboarding tour video is a powerful tool for driving product adoption and user engagement. It's a strategic approach to guide users through the initial stages of their journey, setting the stage for a positive and successful experience.
A key element of an effective onboarding tour video is a compelling narrative that captures user attention and delivers key information in a clear and concise manner. This narrative should be driven by a deep understanding of the target audience, their needs, and their pain points.
Methods for creating an effective onboarding tour video include using engaging visuals, incorporating interactive elements, and personalizing the content to resonate with individual users. By incorporating these elements, you can create an onboarding experience that is both informative and enjoyable, ultimately leading to higher user satisfaction and product adoption.
How long should your Onboarding Tour Video be?
A well-crafted onboarding tour video is a valuable asset for any product or service, but determining the ideal length is crucial for maximizing its effectiveness. It's a delicate balance between providing enough information to guide users and keeping the video concise and engaging.The optimal length of an onboarding tour video is driven by the complexity of the product or service, the target audience, and the specific goals you aim to achieve. For example, a simple product with a straightforward interface might require a shorter video, while a complex product with multiple features might benefit from a longer, more detailed walkthrough.
Pre-Production Considerations
What are the key features and functionalities you want to highlight? What are the common user pain points you need to address? What is the target audience's level of technical expertise? How much time are users willing to invest in onboarding? What are the specific goals you want to achieve with the video? What is the overall tone and style of the video? What is the budget and timeline for the video production?
How to create Onboarding Tour videos?
Creating an effective onboarding tour video is a multi-faceted process that requires careful planning, execution, and optimization. It's a strategic investment that can significantly impact user engagement and product adoption.The creation process involves a series of steps, from defining the target audience and identifying key features to crafting a compelling narrative and incorporating engaging visuals. It's essential to approach the process with a user-centric mindset, ensuring that the video is both informative and enjoyable.
Pre-Production
Define target audience and their needs Identify key features and functionalities Develop a compelling narrative and script Choose appropriate video style and visuals Plan video length and pacing Create a storyboard and shot list
Production
Film or animate the video content Record voiceover or narration Add music and sound effects Edit and refine the video Incorporate interactive elements Add closed captions and transcripts Conduct quality assurance testing
How onboarding tour video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and its effectiveness in driving user engagement within the product. 7.Brand Alignment Determining video alignment with brand message, identity, and its seamless integration within the onboarding experience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.32% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, Product tour video examples 2024, n=9500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
