Whats the secret to maximizing user retention for your SaaS product? Look no further than video onboarding tours! This article showcases 30 examples of compelling mini-guides that seamlessly integrate into your platform, transforming the new user experience and boosting engagement from day one. We'll dissect specific techniques employed in these videos, demonstrating how screen recordings and interactive walkthroughs dramatically reduce the learning curve and accelerate time-to-value, leading to significant improvements in user retention. Discover how these visual onboarding experiences translate into higher trial-to-paid conversion rates.
Video's role in modern marketing:
Videos will account for 82% of all consumer internet traffic by 2025. 88% of marketers say they will increase or maintain their investment in YouTube in 2024. 87% of marketers say that video has increased traffic to their websites.
Stop losing users due to a confusing onboarding process! Todays users demand instant gratification. Video onboarding tours provide a dynamic and engaging learning experience that significantly improves comprehension and slashes churn rates. By highlighting key features and guiding users toward achieving quick wins, these 30 compelling video examples illustrate how to cultivate a sense of accomplishment and encourage long-term product use.
Securing your loved ones' financial well-being is crucial, and this onboarding tour video does an excellent job of illustrating why. The animation's soft colors and relatable scenes€”a family playing, a couple consulting an advisor€”create a comforting and trustworthy atmosphere. The app's easy-to-use interface, shown in the video, is a reassuring element.
The video effectively conveys the importance of planning for the future, leaving viewers with a clear understanding of term life insurance's benefits and a simple call to action: visit the website or find a local advisor. The visual storytelling is highly effective, leaving a lasting impression.
What We Can Learn
Craft a visual narrative that resonates emotionally with your audience to foster deeper engagement and trust.
CommentSold's platform is clearly presented in this concise onboarding tour video. The visual clarity and step-by-step approach make the learning process seem effortless. The video's design is efficient and user-friendly.
The straightforward demonstration of functionality is a highlight. Viewers quickly grasp the core features, thanks to the video's clear visuals and avoidance of technical jargon. This makes the platform accessible to a broader audience.
What We Can Learn
Focus on the customer journey, making your video relatable and memorable.
3. Elaad Simple Onboarding Tour Video - Explain Interoperability Visually
Clever animation and a humorous TEST graphic instantly grab attention. This onboarding tour video expertly demonstrates Elaad's dedication to EV charging interoperability.
The video uses smooth transitions and a vibrant color palette, making complex information easily understood. 2D animation and effective mockups bring the real-world applications of Elaad's work to life, inspiring confidence in their expertise.
What We Can Learn
Showcase your expertise through behind-the-scenes glimpses, creating transparency and credibility.
Efficient visuals highlight this onboarding tour video's success. Coinbase's clear animation style simplifies complex data center technology, making it accessible to a wide audience. The concise visuals and strategic color choices ensure the message is easily understood.
The video's pacing is perfect, allowing viewers to absorb the information without feeling rushed. This is a prime example of how to effectively communicate technical details with visual appeal, making it a valuable resource for data center professionals.
User journey visualization is brilliantly executed in this AppsFlyer Conversion Paths onboarding tour video. The animated graphics and clear UI design make complex data accessible, a perfect example for SaaS companies. Marketers and data analysts will appreciate the straightforward explanation of the tool's capabilities.
This video effectively demonstrates how to present complex information in a concise and engaging manner. The clean design and smooth transitions make it a pleasure to watch, leaving viewers with a clear understanding of the product's value.
What We Can Learn
Illustrate the "aha!" moment—the instant your product's value clicks—to boost viewer engagement.
Efficient visuals highlight this onboarding tour video. Animated depictions of wasted resources and the CombiSave valve's simple installation instantly convey its value to homeowners. The clear, concise animation style keeps viewers engaged.
The video cleverly translates complex information into easily understood visuals. Showing the valve's impact on water flow, alongside cost savings, makes the benefits relatable. This is a prime example of effectively showcasing a product's advantages.
What We Can Learn
Seamlessly weave in benefits. this builds excitement and drives adoption.
Clever use of isometric animation makes this onboarding tour video a standout. The visualization of interconnected data, using dynamic line graphs, is both innovative and engaging, effectively conveying Deloitte's vision for the future of healthcare.
The video's clear storytelling, following a couple's health journey, makes complex concepts accessible. The futuristic cityscape, a powerful metaphor for the interconnected healthcare ecosystem, leaves a lasting impression, showcasing the potential of data-driven healthcare.
What We Can Learn
Guide users smoothly through your product's value, building excitement for its benefits.
Klear's onboarding tour video for Sage 100 users is a masterclass in clarity. The video expertly showcases IN-SYNCH's ability to integrate with various e-commerce platforms, making complex information easily accessible. It's short, impactful, and leaves a lasting impression.
The use of visual metaphors, such as interlocking gears representing seamless integration and clocks symbolizing real-time updates, is particularly effective. The modern animation style enhances the overall professional look, making the video both informative and visually appealing. Contacting the company promises a deeper dive into IN-SYNCH's capabilities.
SilverCloud's app is expertly presented in this onboarding tour video. The animation is captivating, showing a clear transition from stress to happiness, while the clean interface mockups highlight the app's ease of use. The video's concise nature keeps viewers engaged.
The video effectively demonstrates the app's features, emphasizing its accessibility across devices. It clearly communicates the program's structure and the support offered by coaches. This approach makes the app's value proposition immediately clear to potential users.
What We Can Learn
Clear visuals and simple language boost understanding and drive adoption.
Mastering user experience analysis starts with Hotjar's insightful onboarding tour video. Its dynamic visuals, especially the comparison of sampled versus 100% session capture, immediately highlight the importance of complete data. The clean, modern design, with its vibrant orange and purple accents, appeals to website owners, UX professionals, and marketing teams.
This short, impactful video demonstrates how 100% capture provides a complete view of user behavior, unlike sampling which can lead to missed issues. The use of motion graphics to illustrate potential data gaps is particularly effective, leaving viewers with a clear understanding of Hotjar's value.
What We Can Learn
Animate your product's features to make them easier to understand.
Campus recruitment's online shift is addressed directly in Codility's Onboarding Tour Video. The platform's features, like customizable registration and instant feedback, are shown clearly, making the complex process seem simple. This video is a great example of a concise product demo.
CodeChallenge's user-friendly interface and efficient candidate assessment tools are highlighted. The video successfully demonstrates how Codility streamlines remote tech hiring, benefiting both recruiters and candidates. It's a compelling showcase of the platform's value.
Clever use of visuals makes this Onboarding Tour Video memorable. The isometric 3D animation, vibrant colors, and clear UI elements simplify complex ideas about responsible AI. Accenture's message is conveyed effectively.
The highway scene brilliantly illustrates controlled AI implementation. The visual representation of unbiased recruitment, using candidate profiles and checkmarks, is particularly impactful. This concise video leaves a lasting impression.
Does this engaging Onboarding Tour Video grab your attention? GEICO's animated approach simplifies complex insurance concepts. Playful characters and vibrant visuals make learning about comprehensive coverage fun and easy.
The video's use of visual metaphors, like a diamond representing car value, cleverly explains key ideas. It successfully targets new car owners, concisely covering deductibles, coverage value, and when to drop coverage.
Cloud automation is visually explained in Capgemini's Onboarding Tour Video. The video uses clean animation and a vibrant color scheme to make complex concepts accessible. The partnership with RedHat is clearly shown, highlighting the benefits of open-source technology.
Visuals effectively convey the challenges of manual work, contrasting it with the streamlined efficiency of automated cloud solutions. The video's use of negative space enhances its impact, leading to a memorable Go cloud native conclusion.
Medical professionals will appreciate this concise Onboarding Tour Video. The high-quality 3D animation clearly illustrates the Medtronic Space-D system, addressing the needs of surgeons and operating room staff. Its detailed visuals, particularly the close-up shots, make complex features easily understandable.
The video's brevity and professional aesthetic, enhanced by dynamic camera angles, ensure key information is conveyed efficiently. This short, impactful presentation effectively communicates the Space-D system's ease of use and functionality, leaving viewers wanting to learn more.
AXA's commitment to climate action is powerfully illustrated in this Onboarding Tour Video. The juxtaposition of environmental challenges with AXA's solutions is visually striking, showcasing their multi-pronged approach. The video effectively communicates their investment in sustainable real estate and their 2025 net-zero emissions target.
Partnerships with organizations like the Swiss Climate Foundation are highlighted, demonstrating AXA's dedication to broader climate initiatives. The clean animation style and relatable scenarios make complex information easily digestible, creating a positive and impactful message.
Efficiently guiding students through the process, BankMobile's Onboarding Tour Video uses bright, animated UI elements and concise graphics. The video's clarity makes the platform appear user-friendly, showcasing key features like dual fund-receiving options.
The video's success stems from its clear presentation of benefits, including same-business-day access to funds. A light, positive color palette enhances the overall experience, making the process feel less intimidating for students.
Understanding blockchain's potential and pitfalls is crucial. This Onboarding Tour Video expertly demonstrates Chainalysis's platform, using clear screen recordings and data visualizations to highlight its capabilities for businesses and government agencies. The platform's features are presented concisely and effectively.
The video's modern aesthetic and simple animations make complex information accessible. It successfully conveys the platform's value proposition without overwhelming the viewer. This is a strong example of a concise and engaging product demonstration.
Secure access is crucial for business efficiency. CyberArk's Onboarding Tour Video effectively demonstrates how the CyberArk Endpoint Privilege Manager simplifies this, showcasing its user-friendly interface and seamless ServiceNow integration.
The video's clear visuals and concise narration explain the request/approval process, highlighting automation and improved workflows. This results in enhanced operational efficiency and user satisfaction, making it a compelling demonstration of the software's value.
Creating custom maps is simplified in this Onboarding Tour Video. The intuitive interface and sleek design make the process of map customization effortless, showcasing a diverse range of styles, including detailed city maps and continental overviews. The software's ability to add traffic and POI information is clearly demonstrated.
The video's strength lies in its clear and concise presentation of features, from color theming to advanced editing. The final integration within a phone mockup effectively illustrates the practical application, making the software's potential immediately apparent. Visit mapmaker.tomtom.com to create your own map.
What We Can Learn
Let users see how easy customization is; this builds excitement and drives exploration.
Microsoft Office 365 data security concerns are addressed directly in this engaging Onboarding Tour Video. Isometric animation simplifies complex concepts, making the video accessible to a broad audience.
Veeam Backup for Microsoft Office 365 is presented as a clear solution, highlighting its flexible storage options and addressing potential data loss scenarios. The video's concise nature and focus on key benefits make it ideal for busy professionals.
This Onboarding Tour Video cleverly uses visual metaphors to highlight the challenges of manual processes. The clean animation style and smooth transitions effectively convey the shift from a simpler past to the stressful present of a busy workplace.
The video's concise messaging and clear call to action, targeting online travel agencies, are highly effective. The use of bold colors and 2D motion graphics, all within approximately 40 seconds, creates a memorable and engaging experience.
Aviator's streamlined Onboarding Tour Video immediately grabs attention. The video's clean design and smooth transitions, coupled with clear visualizations of its integration with various data sources, make it easy to understand Aviator's value for businesses seeking to improve their ITSM processes. This is particularly relevant for IT professionals and decision-makers interested in cost-effective solutions.
The video successfully demonstrates how Aviator enhances user experience and frees up support agents. Its focus on visual demonstrations and concise explanations of benefits makes it a compelling example of effective product marketing for a sophisticated audience.
Zero Trust security is explained brilliantly in this Onboarding Tour Video. The animated visuals, like the transformation of a globe into a security dial, are both creative and informative. The concise explanations make complex concepts easily digestible.
Effective use of metaphors, such as the wolf in sheep's clothing, and clear transitions between scenes make the video highly engaging. The video's simplicity and strong visuals leave a lasting impression, making it a powerful tool for showcasing the benefits of Zero Trust.
Efficient project management is a challenge, but this Onboarding Tour Video elegantly demonstrates Atlassian's solution. The initial scene, a chaotic display of app icons, instantly resonates with the target audience's pain points.
Clean UI mockups and vibrant colors showcase the software's intuitive design, effectively communicating its value proposition. The dynamic 3D and 2D animation enhances the visual appeal, leaving a lasting impression on viewers.
RightCoach's concise Onboarding Tour Video immediately grabs attention. The clean visuals and efficient demonstration of key features make complex processes easily understandable, especially for data analysts and engineers. The browser window mockups and animated data flows effectively communicate the platform's collaborative nature.
The video's brevity and focus on key benefits, such as seamless data integration and version control, are highly effective. The professional aesthetic builds trust and credibility, leaving viewers with a clear understanding of the platform's value proposition.
Dynamic visuals launch this Smartsheet Onboarding Tour Video. The unfolding plane immediately grabs attention, showcasing the interface's intuitive design. Seamless transitions between Smartsheet and Dynamics 365 brilliantly demonstrate the connector's power, highlighting instant data synchronization.
This efficient video clearly communicates the benefits. The vibrant colors and clean design enhance understanding, making complex features easily accessible. The video's brevity ensures viewers stay engaged, leaving a lasting impression.
Siemens' PET/CT technology is brilliantly showcased in this Onboarding Tour Video. The animation's clean design and use of visual metaphors, such as the car parking analogy for tracer accumulation, make complex concepts easily digestible. Isometric views of the scanner and clear diagrams further enhance understanding.
This explainer video effectively communicates the benefits of PET/CT scans in oncology, cardiology, and neurology. The video's concise nature and modern aesthetic ensure engagement, making it a great example of effective medical technology communication.
Seamlessly integrating with existing security infrastructure, 1Password's Onboarding Tour Video is a masterclass in visual communication. The use of 3D animations to depict complex integrations with CI/CD tools and identity providers is both innovative and effective. The video's clean design and smooth transitions ensure a clear and engaging viewing experience, lasting 1 minute 40 seconds.
This concise Onboarding Tour Video successfully communicates the platform's value proposition to IT professionals and developers. The focus on automation and secure workflows is particularly compelling. The vibrant color palette and strategic use of icons enhance the visual appeal, making it a strong example of effective software demonstration.
Workplace safety concerns are addressed brilliantly in this Onboarding Tour Video. The simple yet effective animation clearly demonstrates the Papertrail platform's ability to simplify complex inspection processes, highlighting its user-friendly interface and time-saving features. Businesses needing efficient safety management solutions will find this video highly informative.
This concise video effectively communicates the value proposition of Papertrail, showcasing its features through engaging visuals. The problem-solution approach is compelling, and the video's brevity makes it ideal for capturing attention. The call to action is clear and encourages viewers to explore the platform further.
FAQ
How can a software walkthrough video enhance user engagement during onboarding?
Software walkthrough videos actively engage users during onboarding, guiding them through features and boosting confidence. This reduces onboarding time and improves user adoption.
What key elements make a software onboarding tour video truly successful?
Successful onboarding tours combine clear visuals, concise narration, and intuitive navigation. Highlighting key features and benefits while minimizing jargon creates an engaging learning experience.
How should we plan the user flow for a software onboarding tour video?
Structure user flow logically, starting with essential features and progressing to advanced functionalities. A clear path minimizes confusion and maximizes comprehension.
What creative visual approaches best showcase software features in an onboarding tour?
Showcase software features dynamically using screen recordings, animations, and interactive elements. Highlighting user benefits and demonstrating real-world applications enhances engagement.
What's the ideal length for a compelling software onboarding tour video?
Ideal length depends on complexity, typically under 2 minutes for core functionalities. Longer videos can be segmented for specific user groups or features.
How do we determine the optimal tone and style for our software's welcome video?
Tone and style should align with brand and target audience. A friendly, informative tone builds rapport, while visuals should reflect brand aesthetics.
How can interactive elements enhance a software product introduction video tour?
Interactive elements like clickable buttons, branching scenarios, and quizzes transform passive viewing into active learning, boosting engagement and knowledge retention.
What common pitfalls should we avoid when creating a software onboarding tour?
Avoid information overload, jargon, and unclear visuals. Focus on core features, use concise language, and ensure smooth navigation for a positive user experience.
How can storytelling techniques make software onboarding more captivating?
Storytelling humanizes software, making onboarding relatable. Narratives around user needs and how the software solves problems create emotional connections.
How do we seamlessly integrate branding into our software demo video tour?
Seamless branding involves incorporating logos, color palettes, and brand messaging. Consistent visuals reinforce brand identity and build recognition.
What distinct types of software onboarding tour videos exist, and which suits us best?
Onboarding videos range from product demos to interactive tutorials. Choose the format that best suits software complexity and target audience needs. Typical production timelines range from 3-8 weeks, with pricing from $1000-$6000 depending on complexity.
What's the most effective way to script a clear and concise software walkthrough?
Scripting involves outlining key features, benefits, and user actions. Concise language, clear instructions, and a logical flow ensure easy comprehension.
What visual design principles are crucial for a successful software onboarding video?
Visual design principles like clear typography, consistent branding, and intuitive navigation enhance user experience. Visually appealing graphics and animations maintain engagement.
How can we tailor our software onboarding tour to different user personas?
Tailoring involves creating separate videos or segments for different user roles, focusing on relevant features and workflows. Personalized onboarding maximizes user satisfaction.
How do we incorporate compelling calls to action within our software onboarding video?
Compelling calls to action encourage further exploration, resource access, or software usage. Clear instructions and prominent buttons guide user actions.
How to plan and optimize Onboarding Tour Videos?
Strategic Simplicity: "Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem." - Laura Roeder, Founder, MeetEdgar. Advids used this approach for a project management software client. By focusing the onboarding tour video on the core value proposition – saving time – and showcasing its ease of use, we saw a 15% increase in user activation.
Actionable: Highlight core value proposition clearly and concisely.
Data-Driven Creativity: "Without data, you're just another person with an opinion." - W. Edwards Deming. Advids leveraged user data for a B2B SaaS client. We identified the most common user questions during the initial onboarding phase and addressed them directly in the tour video, resulting in a 10% reduction in support tickets.
Actionable: Use data to inform video content and address user needs.
Human-Centric Design: "Good design is about process, not product." - Jared Spool, Founder, User Interface Engineering. Advids adopted a user-centric design process for an e-commerce client. We conducted user interviews to understand their online shopping behavior and incorporated these insights into the onboarding tour video, leading to a 5% increase in average order value.
Actionable: Prioritize user experience in every stage of video production.
Compelling Storytelling: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin, Author and Marketing Expert. Advids crafted a compelling narrative for a non-profit client. We used storytelling to connect with the audience on an emotional level, resulting in a 25% increase in donations.
Actionable: Connect with your audience through authentic and engaging stories.
Continuous Optimization: "The key is not to prioritize what's on your schedule, but to schedule your priorities." - Stephen Covey, Author, The 7 Habits of Highly Effective People. Advids implemented an iterative approach for a mobile app client. We analyzed user engagement metrics and made adjustments to the onboarding tour video based on the data, resulting in a 8% increase in user retention.
Actionable: Continuously analyze and optimize video performance based on data.
Why Advids for Onboarding Tour Video?
At Advids, we create exceptional Onboarding Tour Videos that drive results and help your business thrive. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into a compelling and effective onboarding experience.
Transform Your Onboarding with Engaging Video:
Customized Onboarding Tour Video Solutions: We tailor each project to your specific needs, whether you require a product walkthrough, a company culture introduction, or a step-by-step process guide. We ensure your Onboarding Tour Video perfectly reflects your brand, style, and target audience. Creative Storytelling for Seamless Onboarding: Our talented team crafts engaging narratives that captivate new hires and make learning enjoyable, leading to faster adoption and increased productivity. Cutting-Edge Technology for Interactive Experiences: We utilize the latest interactive video technology to create immersive Onboarding Tour Videos that enhance engagement and knowledge retention.
Partner with Onboarding Video Experts:
12+ Years of Proven Success: With over 3400 successful client projects, we possess a deep understanding of what makes effective video content, including over 270 specifically focused on Onboarding Tour Videos. Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to create impactful onboarding experiences. Client Satisfaction is Our Priority: Over 109 five-star Google reviews demonstrate our commitment to excellence, creativity, and client satisfaction.
A Collaborative Approach to Onboarding Success:
Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized in the final Onboarding Tour Video. Strategic Communication: We prioritize clear and open communication to fully understand your onboarding goals, target audience, and brand identity.
Ready to unlock the potential of Onboarding Tour Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Onboarding Tour Video?
An onboarding tour video is a short, engaging video that guides new users through the key features and functionalities of a product or service. It's designed to provide a seamless and intuitive introduction, helping users quickly understand how to navigate the interface and utilize the product effectively.
Onboarding tour videos are particularly valuable for products with complex interfaces or those that require a specific workflow to achieve desired outcomes. They can be used to introduce new features, highlight key benefits, and address common user questions, ultimately reducing the learning curve and fostering faster product adoption.
What do top Onboarding Tour Videos have in common?
Craft compelling onboarding tour videos by focusing on clear goals, intuitive navigation, and a strong call to action.
Defined Goals: Specify learning outcomes; ensure users understand the product's value proposition.
Target Audience: Tailor the video's tone and content to resonate with specific user needs.
User Journey: Guide viewers through a seamless experience, highlighting ease of use.
Problem/Solution Fit: Show how the product directly addresses user pain points.
Feature Prioritization: Focus on key features that deliver the most value.
Visual Demonstrations: Use concise, high-quality recordings that mirror real user interactions.
Storytelling Approach: Create an emotional connection by showcasing relatable user scenarios.
Compelling CTA: Provide a clear next step, encouraging engagement and conversion.
Success Measurement: Track key metrics like completion rate and user engagement.
Authentic User Cases: Showcase real users achieving success with the product.
What makes Onboarding Tour Video effective?
Foundational to effective onboarding tour videos is a narrative driven by thorough user research, including surveys and user interviews. This research informs the videos content, focusing on user needs and the products value proposition.
Professionally designed visuals, utilizing a consistent style guide, showcase the products interface through screen recordings, animations, and micro-interactions. Strategically placed interactive elements, such as branching scenarios based on user choices, actively engage users and reinforce learning.
Dynamic content adapts to user roles and previous interactions, delivering a customized experience. Each scene serves a clear purpose, contributing to the overall narrative arc. Prioritize clarity by presenting information in digestible segments, utilizing progressive disclosure techniques.
Data-driven iteration based on user interactions and feedback refines the videos effectiveness over time. Every frame communicates a key message, leveraging visual storytelling techniques to minimize cognitive load, ultimately driving user satisfaction and product adoption.
How long should your Onboarding Tour Video be?
Optimize onboarding tour video length for maximum impact by aligning video type, content, and user journey stage.
Pre-production Considerations for Determining Video Length:
What's the core product message?
Who's the ideal user persona?
Which features need showcasing?
How intuitive is the product?
What platform dictates length?
What's the video's narrative arc?
What style best suits the brand?
Onboarding tour video length guide
Onboarding Tour Types
Video Length
Use Case
Funnel
Animated Explainer
45-60 seconds
Clearly explains core features using engaging visuals and concise narration, ideal for complex products needing simplification.
Awareness
Live Action Demo
1-1.5 minutes
Shows users navigating the product, highlighting key functionalities and benefits. Focuses on practical application. Uses a friendly, approachable presenter.
Consideration
Screen Recording
30-45 seconds
A quick, efficient walkthrough of the user interface, showcasing essential steps. Ideal for simple, intuitive products.
Activation
Kinetic Typography
30-45 seconds
Visually appealing, emphasizes key phrases and benefits, ideal for highlighting core value propositions. Uses a modern, clean style.
Awareness
Product Showcase
1-2 minutes
Highlights key features and benefits, showcasing the product's aesthetic appeal and functionality. Emphasizes visual storytelling.
Consideration
How to create Onboarding Tour videos?
Craft compelling onboarding tour videos that drive user engagement and product adoption. Mastering these key phases ensures a polished, effective final product.
* Target Audience - Deep user research ensures the video addresses specific needs and pain points.
Key Features - Focusing on core functionalities ensures a clear, concise, and impactful user experience.
Compelling Narrative - A strong narrative creates a memorable experience, improving user retention and engagement.
Visual Style - A consistent visual style reinforces brand identity and creates a professional, polished look.
Video Length - Optimizing length for maximum impact ensures users stay engaged without feeling overwhelmed.
Storyboard - A detailed storyboard minimizes production errors and ensures a cohesive, professional final product.
Video Filming - High-quality visuals create a professional impression and enhance user understanding.
Voice Recording - A professional voiceover improves clarity and adds personality, increasing user engagement.
Interactive Elements - Interactive elements improve user engagement and comprehension, leading to faster adoption.
Final Editing - Smooth transitions and clear visuals create a professional and easy-to-follow user experience.
Captioning - Captions improve accessibility and comprehension, expanding the video's reach and impact.
QA Testing - Rigorous testing ensures a polished final product, minimizing user frustration and maximizing adoption.
The Importance of Storytelling in Onboarding Videos
We've discussed video styles, but let's explore storytelling's magic. Stories resonate emotionally, making learning enjoyable and memorable. Think about your favorite movie—you likely remember the story more than specific facts. That's the power we want to harness for onboarding. A compelling narrative transforms a simple product tour into an engaging experience, boosting user understanding and adoption.
A well-crafted story humanizes your brand, building trust and rapport with your audience. For instance, explainer video onboarding examples can showcase your product's value proposition through relatable user stories. Similarly, onboarding animation examples can simplify complex concepts, making them easily digestible for new users.
Narratives simplify complex information, making learning enjoyable.
Memorable stories improve feature recall and drive action.
A user interface tour video, embedded within a narrative, demonstrates ease of use. Consider a feature highlight video focusing on a user problem and its solution, creating a compelling mini-narrative.
Storytelling isn't just about entertainment; it's about creating an experience that resonates with users, making them feel understood and empowered. This connection fosters long-term engagement and transforms new users into loyal advocates.
Choosing the Right Animation Style for Onboarding Videos
Having discussed video length, let's explore animation styles. Choosing the right style elevates your onboarding experience, transforming a simple product tour into an engaging journey. Think about it – a captivating animation can make learning fun and memorable, boosting user adoption.
We've seen how crucial storyboarding is. Now, imagine pairing that storyboard with the perfect animation style. For instance, a software walkthrough video demonstrating complex software benefits from clear, concise 2D animation, guiding users through each step effortlessly. Conversely, a customer onboarding video welcoming new users might use a more personalized approach, integrating live-action footage with warm, inviting character animation.
2D animation: Versatile and cost-effective, it's perfect for explainer videos and UI tours, simplifying complex processes. Software onboarding video examples often utilize this style for its clarity.
3D animation: Ideal for showcasing product features in a realistic, immersive way, especially for detailed product demos.
Motion graphics: Dynamic and eye-catching, they highlight key features and data, adding a touch of modern flair. Creative onboarding video examples often showcase innovative uses of motion graphics.
Whiteboard animation: Engaging and educational, it simplifies complex concepts, making learning enjoyable and memorable.
By carefully considering your target audience, product complexity, and overall message, you can choose the animation style that best resonates with your users. Remember, the goal is to create an onboarding experience that's not just informative, but also enjoyable and memorable.
Using Data Analytics to Improve Onboarding Video Performance
Building on the power of storytelling, let's explore how data analytics can transform your onboarding videos from good to great. We'll dive into practical ways to use data, not just collect it, to create truly engaging experiences that drive user adoption. Think of data as your secret weapon, revealing what works, what doesn't, and how to connect with your audience on a deeper level.
For SaaS products, strong onboarding video examples are crucial. Data can reveal which examples resonate most with your target audience, helping you refine your approach.
Track video completion rates and average watch time together. These metrics reveal where viewers lose interest, allowing you to improve pacing and content. For instance, if drop-off is high during a specific feature explanation in your product tour video, consider simplifying that section or using more engaging visuals.
Analyze play rates and engagement metrics (likes, shares, comments) across platforms. This helps optimize distribution strategies and understand which app onboarding video examples resonate with your audience. High engagement on a particular platform might suggest investing more resources there.
Assessing click-through rates on calls to action, combined with video views and product sign-ups, demonstrates the direct impact of onboarding videos on conversions. A/B testing different versions of your application demo video can significantly impact user engagement and conversion.
Use heatmaps and user feedback (surveys, comments) together. Heatmaps show which video sections capture attention, while feedback provides qualitative insights into user experience. This combined approach allows you to optimize visuals, messaging, and address user needs directly.
By combining these data-driven insights with a compelling narrative, we can create onboarding videos that not only inform but also inspire. This approach transforms new users into engaged customers, fostering long-term loyalty and driving product success.
Creating Engaging Onboarding Videos for Mobile Apps
Creating engaging onboarding for mobile apps requires a nuanced approach. We're shifting our focus to crafting experiences tailored to on-the-go users. Think bite-sized content, thumb-friendly interactions, and a clear value proposition delivered quickly. Let's explore how to make your mobile onboarding shine.
Mobile users demand instant gratification. Showcase your app's core benefits within the first few seconds, grabbing attention immediately. A compelling product introduction video can set the stage for a positive user experience. Remember, brevity is key. Aim for videos under 60 seconds, focusing on essential features. Looking for inspiration? Explore product tour video examples to see how others effectively showcase their app's features.
Prioritize clear, concise visuals optimized for smaller screens. Avoid clutter and embrace clean design.
Incorporate interactive elements like tappable features or quizzes. An interactive product demo can be highly effective.
Leverage storytelling to create an emotional connection. Showcase authentic user cases to build trust and relatability. Learn from the best onboarding video examples and discover how to create a truly captivating experience.
Experiment with different video styles, from animation to live-action. Find what resonates best with your target audience.
By focusing on these key elements, we can transform mobile onboarding from a chore into a delightful experience. This fosters engagement, drives adoption, and sets the stage for long-term user satisfaction.
How onboarding tour video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and its effectiveness in driving user engagement within the product. 7.Brand Alignment Determining video alignment with brand message, identity, and its seamless integration within the onboarding experience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.32% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, Product tour video examples 2024, n=9500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
