Video Marketing

Product Presentation Video Examples: 13 Sales Videos

By Jai Ghosh · Video Producer at Advids
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Last updated Oct. 14, 2026

Introduction

A product presentation video answers one buyer question

Picture the first sales call. Your rep shares the screen and plays the product presentation video. The buyer watches politely. Then they ask the question they walked in with.

It's usually one of four. Why should we change? We already have tools for that, so what does this replace? What does it actually do? Will it work with what we run?

A video that answers a different question wastes the call. A video that answers theirs gets the next meeting.

The short answer: the product presentation videos that work answer the one question a buyer brings to the call. Running Meter answers “why change?” by showing what today's way costs. Loose Ends answers “we have tools for that” by tying scattered tools into one. Eye Test answers “what does it do?” with pictures instead of paragraphs. Drop-In answers “will it fit?” by naming what the product plugs into. The 13 examples below are sorted by the question they answer.

Planning a product presentation video?

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13 examples

Product Presentation Video examples

Move 1 · Running Meter

If your buyer thinks today's way is fine, show what it's costing them.

A taxi meter keeps running whether you look at it or not. Your buyer's spreadsheet, travel schedule or alert queue is that meter. Until they see the fare, “why change?” has no answer.

I call it the Running Meter: one scene of what today's way costs, played before your product appears. Four examples.

HR Acuity Product Overview Video

HR Acuity sells case management software for employee relations. The overview shows the cost of getting it wrong before it shows the platform.

What works here:

It starts with a team aligned for success. Then one employee drifts away, isolated, with the lines to the team broken.
On-screen text names the stakes: multi-million dollar discrimination lawsuits and CEO resignations.
Then the method, as three icons: document, investigate, resolve. A dashboard tracks the cases, and client logos close the video.

The move: Put the worst outcome your buyer can picture on screen, then show your method in 3 steps or fewer. If the method needs a paragraph, it isn't a method yet.

Strypes Product Walkthrough Video

Strypes sells remote diagnostics and predictive maintenance for manufacturers' machines. The video opens on an engineer flying around the globe to look after them.

What works here:

The old way is a trip. An animated engineer travels from site to site, and you see the time, energy and outdated data it costs.
Then a global network converges on one cloud: health monitoring and failure prediction for hundreds of complex hardware assets, 24/7.
It ends on what engineers get back: machines and logistics run remotely across time zones, with customizable reports to plan the week.

The move: If your product removes travel, waiting or handoffs, animate the trip it saves. Buyers count miles faster than they read features.

SurveyMonkey Product Walkthrough Video

SurveyMonkey Brand Tracker sells brand measurement to brand managers. It sets stale agency reports against data that keeps moving.

What works here:

The contrast is the pitch. Static agency reports on one side, and on the other, line graphs and timeline sliders tracking awareness, favorability and consideration over time.
“AI-Powered Insights” flags meaningful shifts in the metrics and the demographic drivers behind them.
Custom dashboards show competitive benchmarks and global market data, with sharing and password protection for the team.

The move: Name the report your buyer gets today and say what's wrong with it in one line. Then show your version of that same report.

Arctic Wolf Product explainer animation

Arctic Wolf Managed Risk sells cyber risk management. The video shows unmanaged alerts turning into vulnerabilities, then a team that sorts them.

What works here:

Color tells the story. Red alerts on a circuit board turn into organized blue pathways as the risk gets managed.
A seesaw makes alert fatigue visible. Unprioritized alerts tip the balance, and the case for focus makes itself.
The people are part of the product. The Concierge Security Team gives a quantified, real-time view of risk, from software defects to unsafe password practices.

The move: If your buyer drowns in alerts, tickets or leads, draw the pile tipping over. Then show who, or what, sorts it.

Move 2 · Loose Ends

If they already have tools for it, show the loose pieces, then tie them into one.

Once they feel the cost, the next objection arrives: we already have tools for that.

A drawer of tangled chargers stops mattering the day one cable fits every device. Your buyer's tool stack is that drawer. I call it Loose Ends: the scattered tools, files or data on screen first, then your product tying them into one. Four examples.

Acronis Product Feature Video

Acronis Cyber Protect Cloud is sold to service providers. The video turns a pile of separate security tools into what Acronis calls “the power of one.”

What works here:

A grid of glowing question marks, standing for separate legacy systems, collapses into one towering “1.”
The console backs up the picture: cybersecurity, data protection and management from one agent and one console.
It speaks to the provider's business, not only its security. Pay-as-you-go pricing and advanced packs for backup, security and management give providers new services to sell.

The move: If your buyer resells or bills for your product, show how it grows their revenue, not only what it protects.

Varicent Product explainer video

Varicent Incentive Compensation Management runs sales pay. This video, on its Data Module, starts with scattered spreadsheets and loose numbers.

What works here:

Spreadsheets and figures stand for the chaos. Then they consolidate into one dashboard.
A rapid run of pre-built data connectors links to repositories and databases. The narration stresses automated routine data feeds.
Blocks shift and realign on screen, showing schedules and compensation plans changing without a rebuild.

The move: Show your buyer's own mess first: the spreadsheet, the export, the copy and paste. Then show the same data landing in your product.

WalkMe Product feature demonstration video

WalkMe sells a digital adoption platform to enterprises. The video opens on software complexity dragging employee productivity down.

What works here:

Jumbled, chaotic shapes stand for a struggling enterprise, with endless onboarding and too many applications.
Then on-screen walk-throughs guide employees through complex processes, and cross-application tasks run with a single click.
Analytics close the case. Data on how employees use their software shows where the inefficiencies are.

The move: If your product sits on top of other software, show those other apps on screen. Your buyer needs to see what you help them use.

Quuu Product feature demonstration video

Quuu sells social media marketing “on autopilot.” It pulls content discovery, scheduling and recycling into one platform.

What works here:

Hand-picked content suggestions arrive daily, sorted by category and ready for the feed.
The scheduler puts those suggestions and your own posts in one queue, so planning stops being a manual job.
It ends away from the screen. Evergreen recycling and automation free up time for real interactions, the benefit a buyer actually feels.

The move: End on what your buyer does with the time you saved them. If the last scene is still your interface, add one more scene.

Move 3 · Eye Test

If your product is hard to put into words, let the picture carry it.

But some products have no mess to tidy on screen. A sensor. A paint. A security layer. Buyers can't picture them from a description.

A paint chip sells a color faster than a paragraph about it. Your API or data layer has the same problem: words lose the buyer before the idea lands. I call it the Eye Test: few or no spoken words, and pictures that carry the idea on their own. It's the approach behind most 3D tech explainer videos. Two examples.

ams OSRAM Product Demo Video

ams OSRAM sells 3D sensors for industrial applications. The video has no narration. Each use case gets its own scene.

What works here:

The use cases do the explaining: secure access control, touchless e-payments, robot navigation with SLAM mapping and volume measurement in factories.
Technical overlays make the invisible visible, from facial mesh triangulation to a map that fills in as the robot moves.
A white-on-white look keeps every scene clean, so the overlay is the only thing to read.

The move: List the places your product gets used. Give each one a scene and one overlay. If a scene needs a voiceover to make sense, redraw it.

Axalta Starry Night color reveal video

Axalta presents Starry Night, its 2024 Global Automotive Color of the Year and its 10th Color of the Year. It sells a black with no specs, only pictures and single words.

What works here:

Single words carry the story: “Black Hole,” “Moonlight,” “Black Tie,” “Glamorous,” then “Majestic” for the reveal.
Photorealistic CGI of space alternates with live-action luxury, so the color picks up both meanings.
The claim is a belief, not a spec: black is bright, and dark is beautiful.

The move: If buyers judge your product by eye, pick 5 words they'd use for it. Put one word on each scene and cut the rest of the copy.

Move 4 · Drop-In

If they fear a rip-and-replace, name exactly what you plug into.

The picture lands. Then the practical doubt arrives: will it work with what we already run?

A new bulb sells itself when it fits the old socket. Your buyer's existing stack is the socket. I call it the Drop-In: the systems, tools or machines your product fits, named on screen. Three examples.

Bobcat BCH 350 Product Overview Video

Bobcat presents its latest BCH 350 airends: a drop-in replacement for drills and portable compressors that use the HR2.5 airend.

What works here:

Fit comes first, by name. The airends replace those in Ingersoll Rand, Atlas Copco and Epiroc drills: “a direct upgrade, which perfectly fits into your existing rig.”
3D animation opens the housing: internal oil tubes, a stronger design that lowers vibration, and an improved shaft seal against leaks.
Risk gets numbers. A standard 2-year or 4,000-hour warranty extends to 5 years or 10,000 hours with genuine Bobcat fluids and filters.

The move: Name the systems your buyer runs today, on screen, in the first half. Then put your risk promise in numbers.

Syncsort Mainframe Suite explainer video

Syncsort's suite is built for IBM mainframe systems. It promises more from the infrastructure enterprises already run, not a move off it.

What works here:

The pain is a trade-off mainframe teams know: performance needs against cost control, while workloads keep rising.
Each product gets one job. MF Sort cuts CPU costs for sorting data. IMS simplifies the risky migration of IMS databases. Network Management adds oversight, security and performance.
Visuals show the gains and the simplified processes, so the savings register without a spreadsheet.

The move: If your buyer can't replace their core system, don't ask them to. Show what your product adds to the one they keep.

monday.com CRM Product Demo Video

monday CRM's video is titled “More than just a CRM.” It shows pipelines, contacts and projects on boards a sales team shapes to its own process.

What works here:

Setup ease comes early, so adoption looks quick for the whole team.
Views like Kanban and charts show the same work in the shape each person needs.
Integrated tools and shared collaboration put every client activity in one hub, with real-time insights.

The move: Show your product bending to your buyer's process, not the other way round. One customized board beats ten default screens.

Pick your move

Which move does your product presentation need?

The short answer: ask your sales team one question. What do buyers say first on the call: why change, we have tools for that, what does it do, or will it fit? The answer picks the move. One move per video. If two questions are loud, make two short videos instead of one long one.

If your buyer says	Use	Do this	Example to copy
“Why should we change?”	Running Meter	One scene of what today's way costs, before the product	HR Acuity
“We have tools for that.”	Loose Ends	The scattered pieces first, then one product	Acronis
“What does it actually do?”	Eye Test	Few words, one scene per use, pictures that carry it	ams OSRAM
“Will it work with what we run?”	Drop-In	Name the systems it fits, on screen	Bobcat

Now go back to that first sales call. The buyer who went quiet wasn't bored. They were waiting for one answer.

The move: ask 3 of your reps for the question buyers ask most on a first call. Build your next product presentation video around that one answer, and keep it under 2 minutes.

A presentation that covers everything answers nothing. One that answers their question earns the next call.

FAQ

Product Presentation Video Examples FAQ

What is a product presentation video?

A product presentation video is a short video that presents one product to a buyer: what it replaces, what it does and what it fits. Sales teams play it on calls and send it after them. The best ones answer the buyer's first question, the way HR Acuity answers “why change?” before it shows the platform.

What's the difference between a product presentation video and a product demo video?

A demo follows a task inside the product, click by click. A presentation makes the case for the product as a whole: the problem, the picture and the fit. Many product demo videos start where a presentation ends. Use the presentation to win the meeting and the demo to win the trial.

How is a product presentation video different from a business presentation video?

A business presentation video presents the company: its story, its market and its offer. A product presentation video presents one product to one buyer. If your video covers several product lines, it has drifted toward business presentation videos. Cut it back to one product.

How long should a product presentation video be?

Between 1 and 2 minutes for most. 11 of the 13 examples on this page run under 2 minutes. The shortest is monday CRM at 1:01. The longest is Bobcat at 2:25, because it opens up the parts inside the housing. Cut anything that doesn't answer the buyer's question.

Should a product presentation video use a voiceover?

Usually, yes. A voiceover lets the screen carry pictures instead of paragraphs. But it's optional when the pictures can carry the idea alone. The ams OSRAM sensor video has no narration at all. Each use case gets a scene and a technical overlay.

How do sales teams use a product presentation video?

Three ways. Play it on the first call, so every rep tells the same story. Send it after the call to the people who weren't in the room. Then cut short clips that answer one objection each, the way sales pitch videos work in outreach.

What should a product presentation video show first?

The answer to the buyer's first question. If they don't feel the problem yet, open on what today's way costs, the way Strypes opens on an engineer flying from site to site. If they already feel it, open on the product, the way Bobcat opens on its new airends.

How many features should a product presentation video show?

As few as the buyer's question needs. The Syncsort suite gives each of 3 products one job: sorting, database migration and network oversight. That's a sensible ceiling for most presentations. Every extra feature is one more thing the buyer has to remember and repeat to their boss.

Does this approach work for hardware and industrial products?

Yes. 3 of the 13 examples sell physical products: Bobcat's airends, ams OSRAM's 3D sensors and Axalta's paint. Industrial buyers ask the same four questions as software buyers, especially “will it fit?” For more physical products shown in use, see these hardware demo videos.

Should a product presentation video use animation or live action?

Use animation for what a camera can't see: risk, data or the inside of a machine. Arctic Wolf animates alerts on a circuit board. Bobcat animates the inside of its airend housing. Use live action for the feeling around the product, the way Axalta mixes CGI of space with live-action luxury.

How do you present a product that has no interface to show?

Give the idea one picture. Arctic Wolf uses a seesaw for alert fatigue. Acronis turns a grid of question marks into a single “1.” Strypes draws a global network meeting in one cloud. Most technical animation videos work the same way: one object stands in for the system.

What call to action should a product presentation video end on?

The next step in the sale, not a vague “learn more.” If the video plays on a first call, ask for the demo. If it goes out in a follow-up email, ask for the meeting with the person who signs. A clear call to action names one step.

How do you test whether a product presentation video works?

Ask your reps what buyers say after watching it. If the questions move on to price and setup, it worked. Then A/B test two openings on the same audience, such as problem first against product first, and track meetings booked.

Patterns from the analysis

Product Presentation Video Best Practices

These counts come from the 13 breakdowns above: written breakdowns of 12 videos and the full transcript of 1, Bobcat. Four patterns showed up. 13 is a small sample, so read each count as what these 13 did, not as market data.

Old Way First

Should a product presentation open on the problem or the product?

Observation: HR Acuity opens on one employee cut off from the team. Strypes opens on an engineer flying from site to site. Acronis opens on a grid of question marks. Varicent opens on scattered spreadsheets. WalkMe opens on jumbled shapes. Bobcat opens on the product: “Bobcat is proud to present.”
Data: 5 of 13 clearly show the old way before the product.
The move: If your buyer doesn't feel the problem yet, open on it. If they already do, like a crew replacing a worn airend, open on the product.

Single Metaphor

How do product presentations make an abstract problem visible?

Observation: Acronis turns question marks into one “1.” Arctic Wolf uses a seesaw for alert fatigue. Strypes uses a traveling engineer. HR Acuity breaks the lines between one employee and the team. WalkMe uses jumbled shapes. Varicent uses shifting blocks for changing plans.
Data: 6 of 13 carry the problem or the fix in one visual metaphor.
The move: Find one object that stands for your buyer's problem. Use it twice: once broken, once fixed.

Named Fit

Should a product presentation name the systems it works with?

Observation: Bobcat names the rigs it fits: Ingersoll Rand, Atlas Copco and Epiroc. Syncsort builds on the IBM mainframe its buyers already run. Varicent shows pre-built data connectors. monday CRM points to integrated tools. The other 9 don't name a system they work with.
Data: 4 of 13 show what the product connects to. 1 of 13, Bobcat, names other brands' equipment.
The move: Name the systems your buyer already runs, on screen. “Works with your stack” is a promise. A logo they already pay for is proof.

Hard Number

Which numbers belong in a product presentation?

Observation: Bobcat states its warranty: 2 years or 4,000 hours, extendable to 5 years or 10,000 hours. Strypes cites hundreds of hardware assets, monitored 24/7. HR Acuity names multi-million dollar lawsuits. Axalta counts its 10th Color of the Year.
Data: 1 of 13, Bobcat, gives a number the buyer could hold the vendor to.
The move: Find one number your buyer can hold you to: a warranty, a setup time, a limit. Put it on screen.

How to plan

Where to use your product presentation video

Put the video where the buyer's question gets asked. That one rule decides most placements.

First sales calls. Play it after the introductions, so every rep presents the same product the same way.
Follow-up emails. Send it to the people who weren't on the call. They decide too.
Product pages. Put it above the fold, the same way most landing page videos carry the main pitch.
Partners and resellers. A service provider selling your product, like Acronis's buyers, needs a video they can play to their own clients.
Trade show stands. For hardware like Bobcat's airends or ams OSRAM's sensors, a looped version with few words works in a noisy hall.

The move: list the 3 places your reps lose deals most often. Put the video in front of the buyer one step before each.

How do you script a product presentation video?

Write the last line first. Then the first line. Then the middle. Six decisions, in order:

Question. The one question your buyers ask first. Ask your reps, not your roadmap.
Close. The step you want next: a demo, a meeting, a trial. Write that line now.
Open. If they don't feel the problem, open on what today's way costs. If they do, open on the product.
Picture. One object for the problem, used twice: broken, then fixed.
Fit. Name the systems, tools or machines your product works with.
Number. One figure the buyer can hold you to.

Product presentation video production process

Every product presentation runs through the same three stages. Knowing them keeps a project from drifting.

Pre-production. Set the buyer, the question and the next step. Then the script, the storyboard, the budget and the timeline.
Production. Animate the product, the interface or the metaphor. Shoot live action where the feeling matters. Record the voiceover.
Post-production. Edit, add sound and captions, get feedback in one round, then cut versions for calls, email and events.

About the author

About Jai Ghosh

Jai Ghosh

Video Producer at Advids · LinkedIn

Jai Ghosh is a Video Producer at Advids, where he has planned and produced videos for B2B software and technology companies for 7 years. He works on product demos, explainer videos and brand videos, from the first script to the final cut, for clients from startups to enterprises.

Before Advids, Jai spent over 11 years in freelance media consulting, after starting out in digital journalism. He writes the Advids blog's breakdowns of product and demo videos, sorting real examples by the question each one answers for a buyer.

Focus: SaaS product demos, explainer videos and brand videos
Experience: 7 years at Advids, over 11 years in media consulting
Background: digital journalism

Connect with Jai Ghosh on LinkedIn