Video has exploded as a dominant force in how we consume information, and for good reason. It's engaging, digestible, and has the power to convey complex ideas in a way that traditional text simply can't match. For businesses looking to showcase their platform capabilities, video presents an unparalleled opportunity to captivate and convert.
By embracing the power of video, businesses can transform the way they communicate their platform's value, captivating their audience and driving conversions. With 30 platform capability video examples that captivate and convert, let's dive in.
1. Preno
Preno is a simple yet powerful hotel property management software for accommodation providers. This video is designed to introduce the software and its benefits to hotel owners.
Video Design - The video utilizes a clean and minimalist design style. The graphics are simplistic, with a focus on functionality and ease of use. This approach aligns with the message of Preno being a simple and efficient solution. The colors are calming and professional, further contributing to the "Platform Capabilities Video" feel.
The video effectively communicates the goal of Preno by showcasing its ease of use and user-friendly interface. The clean and straightforward visuals highlight the key features, such as bookings, check-in, and other essential aspects of hotel management. The overall tone of the video is positive and reassuring, conveying the message that Preno can streamline operations and simplify the tasks that hotel owners face.
2. Lifesize
Lifesize is a conferencing and collaboration tool that simplifies communication. The video is designed to demonstrate how Lifesize helps overcome the issue of having too many solutions for collaboration.
Video Design -
The video uses a lighthearted animation style with bold graphics. The visual design is similar to Social Media Teaser Video, it uses simple animation. The video features several whimsical illustrations of tools, machines, and objects to represent the complex and confusing process of using multiple collaboration tools.
The video effectively communicates the problem of having too many collaboration tools, the complexity it causes, and the solution offered by Lifesize. The animation style is engaging, and the humor helps to make the point relatable. The tone is light, playful and humorous. The video is able to clearly explain the benefits of using a single, unified solution like Lifesize, as opposed to multiple, disparate tools. The video uses simple animation to demonstrate the complicated process of using multiple tools, effectively highlighting the need for a single solution that makes collaboration easy.
3. Vaillant
Vaillant is a company that develops heating solutions for homes. The video is designed to highlight the new ecoTEC exclusive, which is a connected boiler that can be controlled remotely using an app.
Video Design - This Marketing Campaign Teaser Video utilizes a modern and minimalist design style. The video features clean, high-quality graphics and minimal text, which makes the video appear stylish and sophisticated. The video uses a combination of still images and animations, giving it a dynamic and engaging look. The video focuses on the benefits of the connected boiler, showcasing how it can be controlled using an app and highlighting the features of the app, including the ability to view energy consumption and receive remote support.
The visual style of the video successfully communicates the objective of the video, which is to promote the new connected boiler. The modern and clean design style appeals to a sophisticated target audience, while the focus on the benefits of the connected boiler makes the product appear desirable and appealing. The use of minimalist graphics and animations creates a calm and confident tone, highlighting the reliability and innovation of the Vaillant brand. The video encourages viewers to learn more about the ecoTEC exclusive by providing a link to the product page.
4. Citrix
Citrix empowers organizations to create a better future for healthcare. This video is designed to highlight how Citrix enables hospitals and healthcare providers to deliver flexible and consistent learning.
Video Design - This is a Corporate Explainer Teaser Video that demonstrates the benefits of Citrix for healthcare. It features a clean and minimalist design with bright colors and simple animation, creating a simple and elegant visual style. The video effectively highlights the key concepts of connected, secure, sustainable, and equitable healthcare through a combination of text and iconography.
The visual style of the video clearly communicates the objective of the video by focusing on the benefits of using Citrix to improve the healthcare experience. The clean and minimalist design, combined with simple animation, creates a calm and trustworthy tone, ensuring viewers understand the value proposition of the Citrix solution. This approach effectively highlights how Citrix can enable hospitals to create a better future for healthcare.
5. VAIOT
VAIOT is a portfolio of blockchain-based AI Assistants, which offers automated services and transactions for businesses and consumers, providing an easier, cheaper, and faster experience. This video is designed to introduce VAIOT and its key features.
Video Design - VAIOT utilizes a clean and minimalist design style. The video features a 2D cartoon character interacting with animated icons that highlight blockchain-based AI assistants and their capabilities. The overall aesthetic is simple yet effective, emphasizing the ease of use and accessibility of VAIOT. The video uses a bright blue background and a clear, concise narrative, creating a "Feature Highlighting Teaser Video" format. The video design effectively showcases VAIOT's key value propositions, including the utilization of AI and blockchain technology to streamline transactions and enhance user experience.
The visual style successfully communicates the objective of the video, showcasing how VAIOT simplifies complex processes by utilizing AI and blockchain technology. The video adopts a professional and upbeat tone, emphasizing the accessibility and user-friendliness of VAIOT. The overall effect is positive and engaging, encouraging viewers to learn more about VAIOT and its potential benefits.
6. Datasite
Datasite is a platform for investment bankers. The video is designed to showcase how the platform helps investment bankers move faster and gain greater insights throughout the deal lifecycle.
Video Design - The video showcases the platform's features with a clean and simple 3D animation style. The animation consists of clean-cut geometric shapes and a color palette focused on a bright and bold orange with a white background. It is a clear and concise Platform Capabilities Video that shows how Datasite solves a common problem for investment bankers. It uses animated file icons that represent different data categories, such as HR, Tax, and Real Estate, to demonstrate how the platform integrates data across various deal stages.
The visual design and the animated icons drive the main point home; that Datasite can streamline the process of working with clients and help investment bankers save time and be more efficient. The video utilizes a clean aesthetic and animation style to communicate its message and create a positive and engaging tone for its viewers.
7. TRIMIT
TRIMIT is ERP software designed to optimize furniture businesses by streamlining operations.
Video Design - The video uses a minimalist style with clean graphics and simple animations. A blue color theme is used to present the furniture industry specific business software solution. This Platform Capabilities Video uses a combination of animated icons to represent the various business functions supported by the software. These elements are animated in a way that feels dynamic, and the use of clean lines and bold colors makes the video easy to digest.
The visual style of the video effectively communicates the objective of the video, which is to introduce TRIMIT as a business software solution for furniture companies. The clean and minimalist design creates a professional and trustworthy tone. The animation style adds an element of excitement and energy to the video, while still maintaining a sense of professionalism.
8. CorVel
CorVel is a pharmacy management company, and this video is designed to highlight their services.
Video Design - This Platform Capabilities Video uses simple, colorful graphics and animations to emphasize the key aspects of CorVel's pharmacy solution. The visual style reflects a focus on automation, prior authorization, and the pharmacist's role in the process. The graphics, especially those featuring an animated arm moving pharmacy bottles, create a sense of streamlined efficiency that aligns with the message.
The visual style of this video effectively communicates CorVel's focus on comprehensive pharmacy solutions by showcasing their processes and expertise. The animation style conveys a sense of efficiency and automation. The video adopts a friendly and informative tone, highlighting CorVel's commitment to supporting adjusters and ensuring appropriate medication management for patients.
9. PacketLight
PacketLight develops and manufactures DWDM and OTN equipment. The video is designed to introduce the company and their products.
Video Design - This "Product Reveal Teaser Video" starts with the depiction of a network, through a 3D animation, with keywords like 5G, video streaming, big data, cloud and IOT surrounding the central network node. This makes it a visually engaging introduction to the type of technology that PacketLight's products cater to. The video showcases a series of products, each one illustrated as a part of a larger solution, through a visual sequence that displays the product with a description box with detailed information about its use and application. This makes it an easy to digest, impactful product reveal video.
The visual design of the video effectively communicates PacketLight's brand identity and product offerings to the viewer. The simple blue background, with white text, and yellow accents, creates a professional look. The use of 3D animations, product reveal, and visual sequence makes the video engaging and informative. The overall tone of the video is professional, confident, and informative, which aligns with the brand's identity.
10. Rubrik
This video showcases rubrik's commitment to data security, availability, and compliance, regardless of its location. It emphasizes the importance of safeguarding data in today's complex digital landscape, where information resides across various platforms and environments. This video serves as an excellent example of a Platform Capabilities Video.
The video's design style effectively conveys rubrik's message through its clean and modern aesthetics. The use of bold colors, simple shapes, and clear typography enhances the viewer's understanding of rubrik's data security solutions. The animation is smooth and engaging, guiding the viewer through the key features and benefits of rubrik's platform. This segment of the video functions as a product capabilities demo, showcasing the platform's capabilities.
The video's concise and informative approach ensures that viewers grasp the essential aspects of rubrik's data security offerings. The combination of informative content and visually appealing design makes this video an excellent explainer of rubrik's data security solutions. The video effectively highlights the challenges of modern data management and presents rubrik's solutions in a clear and engaging manner.
11. Cotiviti
Cotiviti works with healthcare payers to improve payment accuracy, risk adjustment, and quality improvement. This video is designed to showcase Cotiviti's role in enabling a high-quality and viable healthcare system.
Video Design - This Business Launch Teaser Video uses clean, modern graphics to portray an important message about healthcare and the consumer experience. The video uses stylized, animated graphics, minimal text, and simple layouts to focus on the key message.
The video effectively conveys Cotiviti's mission to empower healthcare consumers with technology and insights that promote better health outcomes. The video's tone is optimistic and engaging, reinforcing Cotiviti's commitment to improving the healthcare system. Cotiviti's visual style is effective in showcasing the company's impact on consumers and their healthcare journey.
12. district0x
district0x is a decentralized platform that enables the creation and management of decentralized applications. This particular video is designed to explain the Byzantine Generals Problem, a classic problem faced by distributed computer systems.
Video Design - This is a Platform Capabilities Video for district0x. The video employs a clean and simple visual design, featuring cartoon characters and a bold color palette. The animation is fluid and engaging, drawing viewers into the scenario.
The video's design highlights the core concepts of the Byzantine Generals Problem through an easily digestible visual metaphor. The cartoon generals, the castle, and the troops all serve to illustrate the importance of distributed trust, consensus, and coordination in a blockchain environment. This video uses bright colors and simple graphics, which makes the information presented easier to grasp and makes it a good Platform Capabilities Video for the target audience. This style of video is designed to capture viewers’ attention and create a positive impression of the district0x platform. The playful tone of the video is further enhanced by the use of sound effects and lighthearted music. The visual style of the video successfully communicates the objective of the video while providing a glimpse into the core concepts of blockchain technology and its potential for innovation. The animation style helps to maintain a lighthearted tone throughout the video, making the video easy to follow and understand. The engaging visual elements are also designed to drive viewers to the district0x education portal, which is where they can learn more about the technology and its applications.
13. EfficientIP
EfficientIP is a network security company that specializes in DNS, DHCP and IPAM. This video is designed to educate viewers about the importance of DNS GSLB in disaster recovery planning.
Video Design -
The video starts with a simple cartoon illustration of a map of the United States, showing two IT professionals, Meg and Tom, in different cities. The illustration is clean and minimal, with a blue and white color palette that suggests efficiency and reliability. These characteristics are key in the video for the EfficientIP brand, as it positions its product as a stable and reliable DNS security solution. As the video progresses, the illustration of the map evolves, showing the interaction of the two characters with each other and their work, as well as the servers. This is a great example of a Product Explainer Teaser Video, which helps to demonstrate the solution's capabilities in a clear and concise manner, making the video a good example of an explainer video.
The use of clear graphics and simple animation combined with a minimalist design, allows viewers to understand the process of a complex network security solution. The visual style used in the video is well-suited to the topic of disaster recovery planning, as it emphasizes the importance of having a reliable and resilient network infrastructure. The tone of the video is informative and friendly, making it suitable for a wide audience of IT professionals. The video effectively communicates the benefits of using EfficientIP DNS GSLB for disaster recovery planning by showing the ease of use and seamless transfer of traffic to a backup data center.
14. Freshdesk
Freshdesk helps businesses manage customer support issues. This video is designed to introduce viewers to a new feature called parent-child ticketing, a feature that can help businesses resolve complex issues faster.
Video Design - This Platform Capabilities Video uses minimalist, but bold line art and color to make the content easy to follow. The visual design clearly shows how parent-child ticketing works.
The video demonstrates how a complex task can be broken down into smaller sub-tasks, with a simple animation of the workflow. Each sub-task is handled by a different team, allowing for parallel work, making the process efficient and faster. The light colors and clean style enhance the positive tone of the video.
15. Visa
Visa is a global leader in payments technology. The video is designed to communicate the importance of secure transactions in the age of eCommerce.
Video Design - This Product Highlight Teaser Video uses bright color palettes and minimalist illustrations. The blue and yellow background is visually engaging and visually separates sections of the video, while the use of the circle helps to visually define each segment of the video.
The visual style of the video successfully communicates the key message of security and convenience. The use of bright colors and simplified illustrations evokes a positive and trustworthy tone, helping to build confidence among viewers and highlight the importance of a secure online shopping experience. The video's animation style and overall design are very well-suited to capture the attention of online consumers, especially those who are interested in secure online transactions and convenient shopping solutions.
16. OpenText
OpenText is a leading provider of information management solutions, offering managed extended detection and response. This video is designed to showcase the capabilities of OpenText's MxDR solution.
Video Design - The video is a dynamic blend of motion graphics and animations. It utilizes a blue-and-red color scheme, creating a visually engaging contrast that emphasizes the threat of ransomware attacks. The use of a radar-like animation with red warning signs clearly visualizes the detection of potential threats. The video is a prime example of an "Introduction Teaser Video," effectively introducing OpenText MxDR and highlighting its core features.
The video effectively communicates its objective of promoting OpenText MxDR's ability to protect businesses from ransomware attacks. The use of strong graphics such as the computer screen with the skull and crossbones, and the radar animation, effectively communicate the threat of ransomware attacks. The video maintains a serious tone, underscoring the importance of proactively protecting against ransomware threats. The visual style of the video aligns perfectly with its goal of raising awareness about the potential dangers of ransomware and presenting OpenText MxDR as the solution.
17. Telia
Telia provides a solution for global IoT connectivity, streamlining complex issues associated with managing multiple operators and regulations. This video is designed to demonstrate how Telia's solution simplifies the process of connecting products worldwide.
Video Design - This Explainer Teaser Video effectively uses colorful graphics and animations to capture attention. The use of a simplified globe animation with various elements like "sign here" arrows, a stressed man, and "non-compliant" symbols, visually represents the complex nature of global IoT connectivity. The choice of light-colored backgrounds with simple animated elements ensures clarity for the viewer.
The video's visual style clearly communicates the challenges associated with global IoT connectivity and how Telia solves them. The use of vibrant, friendly colors creates a playful tone, highlighting the simplicity of Telia's solution. The video is engaging for the target audience, primarily businesses or individuals involved in IoT projects. This video effectively conveys the core benefits of Telia's global IoT solution and aims to attract attention to its capabilities.
18. Bandwidth
Bandwidth helps enterprise contact centers mitigate fraud and improve customer experience. The video is designed to showcase how Bandwidth's voice authentication integration works with Pindrop.
Video Design - The video utilizes a simple, clean, and modern style. It features flat vector illustrations with bold colors and rounded edges. The use of minimal text and animations creates a visually appealing and engaging "Eyecatching Awareness Teaser Video" for a professional audience.
The video visual design effectively communicates the goal of the video. It uses a bright, cheerful tone and emphasizes the ease of use and benefits of Bandwidth's voice authentication integration with Pindrop. The video animations and graphics highlight the value of the integration in mitigating fraud and improving customer experience.
19. AdHive
AdHive is a social video advertising platform that automates all steps of interaction with bloggers. This video is designed to highlight the benefits and challenges of using the platform.
Video Design - The video uses a clean and minimalistic design, employing flat colors and simple animations. The use of gears symbolizes the automation of the process and makes this a good Business Teaser Video. The visual design effectively portrays the key features and benefits of AdHive.
The video has a modern tone and uses quick transitions to keep the viewer engaged. The video visuals seamlessly highlight how AdHive aims to eliminate the need for lengthy negotiations and the challenges of traditional advertising campaigns.
20. State Street
State Street Collateral+ TriParty is designed to help clients optimize collateral usage. This video is designed to communicate the importance of collateral management and introduce State Street's solution.
Video Design - This video uses an animated approach with geometric shapes. The video starts with a simple outline of a city with a neon blue light effect. This color is used consistently throughout the video. As the video progresses, new shapes and elements appear, such as circles, lines, and arrows. The video uses simple animations that create a sense of movement and dynamism, making this a good Platform Capabilities Video.
The visual style communicates the objective by highlighting the complexities of the problem while demonstrating State Street's solution as the answer. The video tone is professional, direct, and informative. This combination of graphics, colors, and animations creates a sense of urgency and a need for efficient collateral management.
21. Microsoft
This video showcases how selling products on the Microsoft commercial marketplace can benefit partners with valuable go-to-market support through marketplace rewards, now integrated into ISV Success. Partners can expedite their business growth and successfully seal more deals by engaging with marketplace rewards. This is a great example of a Product Teaser Video that would leave the audience wanting to learn more.
The design aesthetic of the video employs a sleek and modern approach, utilizing a dark background with vibrant, colorful accents to highlight key information about marketplace rewards and ISV Success. The use of simple icons and bold typography ensures clear communication of the video's message, emphasizing the benefits of participating in the program, such as increased sales and business growth. This video would be a great way to explain the platform and its capabilities.
The video effectively conveys the value proposition of marketplace rewards and ISV Success through its concise messaging and visually engaging design, encouraging partners to leverage these programs for enhanced go-to-market support and business expansion. The animation style and use of a dark background with vibrant colors make it visually appealing and engaging. This video also serves as a Product Capabilities Video, effectively showcasing the platform's features and benefits.
22. NICE
NICE enlighten AI for vulnerable customers ensures the fair treatment of customers and FCA compliance.
The video is designed to help organizations better understand how to navigate the complexities of serving vulnerable customers, while staying compliant with regulations and ethical standards.
Video Design - The video uses animated graphics, a simple visual style, and a soft, friendly tone to deliver its message. The Intro Teaser Video uses a 3D model of a computer screen, showing an incoming call, with an emoticon conveying emotions. This approach helps to communicate the issue in an approachable and engaging way, and to emphasize the importance of ethical and compliant customer service.
The video's visual style and its narrative work together to deliver a strong message about the importance of treating vulnerable customers fairly. The use of animated graphics helps to engage the viewer, and the simple design keeps the message clear and concise. The soft, friendly tone of the video helps to create a positive association with the product, while the focus on ethical and compliant customer service reinforces the product's value.
23. Feadship
Feadship is a company that creates custom superyachts, recognized globally for exceptional craftsmanship. They focus on design, engineering, and construction, crafting bespoke motoryachts. This video is designed to highlight their Polestar remote monitoring system, which provides owners with optimal service and troubleshooting.
Video Design - The video uses a clean, modern animated style with simple line drawings and bold colors. The visuals are simple yet effective, perfectly capturing the idea of remote monitoring. A cityscape background is used, with each building representing a different aspect of the superyacht and the surrounding environment. The video's design is straightforward, with a clean and minimal approach to graphics and animation, allowing the focus to remain on the Polestar remote monitoring system. It uses animated transitions between scenes, showcasing the benefits of the product. The video uses the cityscape as a way to highlight the product's application to the superyacht.
The clean visuals and calm tone of the video effectively convey the message that Feadship's Polestar remote monitoring system offers a reliable and secure solution. The video's simplicity and visual design effectively communicate the benefits of Polestar, showcasing its application to superyachts, providing a clear understanding of its capabilities, while establishing a sense of confidence and trust in the viewer.
24. Logicom
Logicom is a distribution company that helps businesses stay competitive by providing them with cloud-based IT solutions. This video is designed to showcase Logicom's partnership with Cisco Meraki and highlight the value they bring to their customers.
Video Design - Logicom's video is a visually engaging and informative Platform Capabilities Video. The use of bold green and white colors creates a clean, modern look that aligns with the Logicom brand. The video uses illustrations to visually represent the concept of cloud-based IT and the challenges businesses face as they move to the cloud. The design of the video is minimalistic yet impactful and the use of simple yet engaging graphics and icons effectively communicates the message.
The video's visual style successfully communicates the objective of helping businesses transition to the cloud while maintaining a positive and reassuring tone. The use of animations and illustrations keeps the video engaging for the viewers. The video effectively conveys the message that Logicom can help businesses overcome the challenges of adopting cloud-based IT solutions. The video's style is informative and engaging, making it a valuable tool for promoting Logicom's partnership with Cisco Meraki.
25. TeamViewer
TeamViewer introduces xPick, a pick-by-vision solution for warehouse and logistics processes. The video is designed to showcase xPick's capabilities in improving efficiency, reducing errors, and streamlining training for employees.
Video Design - This Animated Explainer Teaser Video utilizes a clean, simple, and engaging visual style. Bright colors, bold graphics, and clear animations contribute to xPick's user-friendly experience. Animated representations of warehouse processes and employee interactions are used to depict the challenges and solutions provided by xPick. The video's design effectively conveys the complexity of warehouse workflows and the intuitive nature of xPick.
The video's design effectively conveys the objective, highlighting the benefits of using xPick. A cheerful tone emphasizes the ease of use and positive impact on efficiency, error rates, and staff training. This approach positions xPick as a solution for a common challenge faced by warehouse managers, fostering interest among potential users. The use of bright colors, animated representations, and straightforward visuals makes xPick's concept easily accessible to a wide audience.
26. Google
Google Classroom is a learning management platform used by teachers and students. This video is designed to introduce Google's newest feature, Practice Sets, and how it can benefit both educators and students.
Video Design - The video style is simple but engaging and uses animation to bring the message to life. The visual design is based around a clean, modern, and straightforward aesthetic, which is common in Google's marketing and product design. The video bright and bold colors are very effective at drawing the viewer's attention to the subject of the video. The use of a minimal design featuring simple icons and animations along with a plain white background makes this a great “Social Media Teaser Video†that can be easily shared on various platforms.
The visual design is able to clearly communicate the purpose of the video and effectively draw attention to the new feature. The use of concise, simple text combined with clear and engaging illustrations effectively conveys the benefits and purpose of the product, creating a positive and optimistic tone that promotes the accessibility of the product. The video quickly and efficiently introduces the new Practice Sets feature while conveying a clear sense of value and benefit.
27. Sage
Sage Intacct Planning, previously known as Sage Intacct Budgeting & Planning, is an essential part of financial management. This video is designed to introduce the product, its benefits, and how it can help with forecasting and planning.
Video Design - The video employs a simple, minimalist style with flat illustrations and animated graphics. This design is effective in communicating the product's capabilities and functionality, making it a good Social Media Teaser Video. It combines a whimsical, lighthearted tone with the complexity of financial planning.
The video's visual design clearly conveys the message that planning without the right tools can be inefficient and challenging, just like riding a single-speed bicycle on uneven terrain. The use of flat illustrations and simple animations helps to visualize the product's value and how it simplifies the planning process. The graphics are clean, bright, and engaging, and the overall tone of the video is upbeat and optimistic. The video's clear, concise messaging and simple visuals effectively communicate the product's benefits and drive viewers to learn more about Sage Intacct Planning.
28. R365
R365 is a product that aims to simplify restaurant operations by combining scalability and ease of use. The video is designed to highlight the benefits of using R365.
Video Design - This Platform Capabilities Video utilizes a combination of bright colors, simple graphics, and animations to create a visually engaging experience. The use of clean lines and bold colors, such as green and yellow, helps to establish a modern and professional tone for the brand. The video is structured with a simple, fast-paced flow, using animation and text to illustrate the main features of the R365 product.
The video's visual style effectively communicates the ease of use and intuitive nature of the R365 product. By using simple animations and graphics, the video creates a sense of clarity and accessibility, emphasizing the simplicity of using the R365 product. The use of a bright green color palette adds a playful and engaging element, while maintaining a professional feel. The overall tone of the video is optimistic and encouraging, emphasizing the ease of use and the positive impact of using R365 to streamline restaurant operations.
29. Health Catalyst
Health Catalyst is a healthcare technology company that helps healthcare providers make better decisions through data and analytics. The video is designed to introduce a new costing system called the CORUS Suite, which gives CFOs, physicians, and service line leaders a detailed view of the cost of providing care.
Video Design - The video has a clean, modern design, using simple, flat illustrations to depict the concept of navigating financial storms. It uses a narrative style, with the visuals depicting how a skilled navigator could keep a crew safe and on the right path, just as financial leaders need to stay on course. This visual design creates a Social Media Teaser Video that is engaging and informative.
The video's use of simple animation and storytelling creates a clear and concise message. The animation is lively, with each element moving in sync with the narration, making the experience interesting and relatable. This style communicates the complexity of the healthcare industry and the benefits of using the CORUS Suite. The video's tone is optimistic, conveying a message of confidence and success. The video's visual design drives the video goal of promoting the CORUS suite as a valuable tool for navigating healthcare's financial challenges.
30. MRI Platform Capabilities Video
MRI is a company that builds software that transforms how people live, work, and play. The video is designed to showcase the company's solutions that help people in communities live better, work smarter, and play more.
Video Design - The video is a Informative Explainer Teaser Video with a clean and modern design. 3D animations are used throughout the video, and they are bright, colorful, and engaging. The visuals are simple, but they are effective in communicating the key messages of the video, which are designed to be about customer satisfaction, efficiency, and ease of use. The overall look and feel of the video is clean and professional, with a focus on conveying positive emotions related to growth, innovation, and future-forward thinking.
The visual style is able to communicate the objective of the video by showing how MRI's software can help businesses. The video shows how businesses can achieve better customer satisfaction, have less busy work, and have more time to focus on growing their businesses. The tone of the video is optimistic and positive, which helps to drive the message home. Overall, the video is a great example of how to use design to create an engaging and Informative Explainer Teaser Video.
Key Takeaways
Platform Video Touchpoints
platform video Touchpoints
Crafting a compelling Platform Capabilities Video requires a strategic approach that considers key touchpoints to resonate with your target audience and achieve your objectives.
- Understanding the Customer Journey: Map your video content to align with each stage of the customer journey, from initial awareness to purchase. For example, awareness-stage videos might focus on a problem your platform solves, while decision-stage videos could showcase specific features and benefits.
- Knowing Your Audience: Deeply understand your target audience – their needs, pain points, motivations, and aspirations. Tailor your messaging to resonate with their specific challenges and goals. A video targeting developers might emphasize technical capabilities, while one for marketers might focus on campaign management features.
- Showcasing Key Features and Benefits: Clearly and concisely present your platform's key features and benefits. Use engaging visuals and demonstrations to capture and maintain viewer interest. Instead of simply listing features, show how they work and the value they deliver.
- Compelling Call to Action: Integrate a clear and compelling call to action, guiding viewers towards the desired next step. This could be visiting your website, signing up for a trial, or contacting your sales team. Make it easy for viewers to take action by providing clear instructions and prominent buttons or links.
Onboarding with Video
A well-crafted Platform Capabilities Video can be an invaluable tool for effectively onboarding new customers, providing a smooth and engaging introduction to your platform.
- Platform Overview: Start with a clear and concise overview of your platform, outlining its core features and functionalities. Explain the platform's purpose and how it can help users achieve their goals. For example, a project management platform might explain how it helps teams collaborate and manage tasks efficiently.
- Step-by-Step Demonstration: Provide a practical demonstration of the platform in action. Showcase key features and functionalities through screen recordings or animated walkthroughs. Demonstrate common user workflows, such as creating a project, assigning tasks, or generating reports.
- Addressing Common Questions: Anticipate common customer questions and concerns. Provide clear and concise answers within the video or link to relevant support resources. This can preemptively resolve potential roadblocks and foster confidence in the platform. For instance, address questions about security, integrations, or pricing.
Platform Video Narratives
Selecting the right narrative approach is crucial for maximizing the impact of your Platform Capabilities Video. Different narrative structures can effectively communicate your platform's Value Proposition and resonate with your target audience.
- Problem-Solution: Present a common customer problem and demonstrate how your platform provides an effective solution. Highlight the practical benefits and positive outcomes achieved by using your platform. For example, a cybersecurity platform might showcase how it protects businesses from data breaches.
- Customer Journey: Follow a customer's perspective through different stages of their interaction with your platform. Showcase how it addresses their evolving needs and helps them achieve their goals. This approach can be particularly effective for platforms with multiple features and use cases.
- Feature-Benefit: Focus on showcasing your platform's key features and directly correlating them to the tangible benefits they offer customers. Emphasize the value proposition and how each feature contributes to customer success. This approach is suitable for platforms with distinct and easily demonstrable features.
- Testimonial: Leverage the power of social proof by featuring satisfied customers sharing their positive experiences with your platform. Authentic testimonials can build credibility and trust, encouraging viewers to consider your platform. Choose customers who represent your target audience and have achieved significant results using your platform.
Video Lead Generation
A strategically crafted Platform Capabilities Video can be a powerful tool for generating leads and driving conversions, effectively moving potential customers through the sales funnel.
- Articulate the Value Proposition: Clearly communicate how your platform solves specific customer problems or fulfills unmet needs. Use data, statistics, or real-world examples to demonstrate the platform's impact and value. For example, quantify the time savings or cost reductions achieved by using your platform.
- Showcase Key Features and Benefits: Compellingly present your platform's key features and benefits, highlighting their practical applications and positive outcomes. Use engaging visuals and demonstrations to capture viewer interest and make complex information easily digestible.
- Compelling Call to Action: Incorporate a clear and compelling call to action, guiding viewers towards the desired next step. This could be visiting your website, signing up for a free trial, or requesting a demo. Make the call to action prominent and easy to follow.
- Promote Your Video: Strategically promote your video across various channels, including your website, social media, email marketing campaigns, and paid advertising. Ensure your video is easily accessible and discoverable by your target audience.
Engaging Platform Video
To maximize engagement and leave a lasting impression on viewers, your Platform Capabilities Video should incorporate several key elements.
- Compelling Hook: Start with a strong hook that captures attention and piques viewers' interest. This could be a surprising statistic, a thought-provoking question, or a visually striking scene. The hook should be relevant to your platform and target audience.
- Clear and Concise Visuals: Use high-quality visuals, such as animations, screen recordings, or real-life footage, to illustrate key points and maintain engagement. Visuals can make complex information more digestible and memorable.
- Strong Narrative Structure: Employ a compelling narrative structure, such as problem-solution, customer journey, or testimonial-based, to connect with viewers on an emotional level and help them understand your platform's value proposition.
- Clear Call to Action: End with a clear and concise call to action, providing viewers with a clear next step. This could be visiting your website, signing up for a free trial, or contacting your sales team. Make the call to action prominent and easy to follow.
Sales Process Video Support
A well-produced Platform Capabilities Video can be an invaluable asset for your sales team, empowering them to engage prospects, communicate value, and close deals more effectively.
- Sales Presentations and Demonstrations: Sales representatives can use these videos during presentations and product demonstrations to provide prospects with a compelling visual overview of your platform's capabilities and benefits. Videos can enhance engagement and make complex information easier to understand.
- Educational Resource: Platform Capabilities Videos can serve as effective educational resources for potential customers, enabling them to understand your platform's features, functionalities, and potential applications at their own pace. This can be particularly helpful for prospects who prefer self-directed learning.
- Building Credibility and Trust: By showcasing customer success stories and testimonials, these videos can build credibility and trust, addressing potential objections and reinforcing your platform's value proposition. Testimonials from reputable customers can be particularly persuasive.
Platform Video Metrics
Measuring the effectiveness of your Platform Capabilities Video is crucial for understanding its impact and identifying areas for improvement. Key metrics provide valuable insights into the video's performance and its contribution to your business objectives.
- Views: Track the number of views to understand your video's reach and audience engagement. This metric provides a basic measure of how many people have seen your video.
- Engagement Metrics: Monitor engagement metrics, such as watch time, likes, comments, and shares, to gain deeper insights into how viewers are interacting with your content. High engagement indicates that your video is resonating with your audience.
- Lead Generation: Measure the number of leads generated directly from your video, such as website visits, contact form submissions, or free trial sign-ups. This helps assess the video's effectiveness in driving conversions.
- Return on Investment (ROI): Calculate the ROI by comparing the video's production cost to the generated leads or sales. This helps determine the video's overall profitability and value to your business.
Video Customer Satisfaction
A well-crafted Platform Capabilities Video can be a valuable tool for enhancing customer satisfaction by providing readily accessible information and empowering users to maximize your platform's value.
- Explain Features and Functionalities: Provide clear and concise explanations of your platform's features and functionalities. Empower customers to utilize the platform effectively and unlock its full potential. For example, create a video tutorial on how to use a specific feature or integrate your platform with other tools.
- Address Common Questions: Proactively address common customer questions and concerns through dedicated video content. This can reduce support tickets, minimize frustration, and enhance the overall customer experience. Create videos that answer frequently asked questions or address common troubleshooting issues.
- Offer Helpful Resources: Provide helpful resources, such as tutorials, FAQs, and best practices, through video format. This can provide customers with readily accessible support and guidance, fostering self-sufficiency and satisfaction. Create a library of video tutorials covering different aspects of your platform.
High-Quality Platform Video
Creating a high-quality Platform Capabilities Video requires careful planning and attention to detail. Adhering to best practices ensures a polished and effective video that resonates with viewers and achieves its objectives.
- Clear and Concise Script: Start with a well-written script that outlines the key messages, benefits, and call to action in a logical and engaging manner. The script should be tailored to your target audience and platform's value proposition.
- Visually Appealing Elements: Incorporate high-quality visuals, such as animations, screen recordings, or live-action footage, to capture attention and illustrate key points. Use professional voiceovers and a consistent brand identity to enhance the video's overall quality.
- Compelling Narrative Structure: Employ a compelling narrative structure, such as problem-solution, customer journey, or testimonial-based, to connect with viewers on an emotional level and help them understand your platform's value proposition.
- Clear Call to Action: End with a clear and concise call to action, providing viewers with a clear next step. Make the call to action prominent and easy to follow.
Platform Differentiation Video
In a crowded marketplace, a well-crafted Platform Capabilities Video can be a powerful tool for differentiating your platform from competitors and highlighting its unique strengths and advantages.
- Emphasize Unique Selling Propositions (USPs): Showcase the features, functionalities, or benefits that set your platform apart from the competition. Clearly articulate the value proposition and how your platform provides distinct advantages to customers. For example, highlight a unique feature that competitors lack or demonstrate superior performance in a specific area.
- Leverage Customer Success Stories: Demonstrate your platform's real-world impact by showcasing customer success stories and testimonials. Choose customers who have achieved significant results using your platform and represent your target audience.
- Address Specific Customer Pain Points: Focus on addressing specific customer pain points or challenges that competitors may not effectively address. Position your platform as the superior solution by demonstrating how it solves these specific problems.
B2B Platform Video Design
Designing a Platform Capabilities Video for a B2B audience requires a nuanced understanding of their specific needs, priorities, and decision-making processes.
- Focus on Business Value: Emphasize how your platform can help businesses achieve their strategic objectives, improve efficiency, increase revenue, or reduce costs. Use data and statistics to demonstrate the platform's ROI and quantify its impact on business performance.
- Professional Tone and Visuals: Use professional visuals and a sophisticated tone that aligns with the B2B context. Convey credibility, expertise, and trustworthiness through your video's style and messaging.
- Clear and Concise Information: Provide clear and concise information, avoiding technical jargon or overly complex explanations. Focus on the practical applications and benefits of your platform for businesses. Showcase how your platform can solve specific business challenges and improve operational efficiency.
Video Pain Point Solutions
A Platform Capabilities Video can be a powerful tool for connecting with your audience on an emotional level by directly addressing their pain points. To achieve this, go beyond simply listing features. Instead,
show empathy by using language that mirrors your customers' frustrations and challenges.
- Visually demonstrate the problem your platform solves. For example, if your platform streamlines project management, show a chaotic scene of a team struggling with disorganized workflows. Then, seamlessly transition to showcasing how your platform brings order and efficiency.
- Focus on the positive outcomes your platform delivers. Instead of just saying "our platform saves time," show a team celebrating a project completed ahead of schedule thanks to your platform's features. This approach builds trust and positions your platform as the solution customers have been searching for.
Platform Video Types
Platform Capabilities Videos come in various formats, each designed to achieve specific goals.
Product Demo Videos provide in-depth explorations of individual product features, ideal for prospects evaluating options.
Software Demo Videos focus on the application's interface and workflows, perfect for showcasing usability.
- Solution Demo Videos tackle specific business challenges, demonstrating how your platform provides tailored solutions.
- Customer Journey Videos map the entire customer experience, highlighting how your platform supports users at each stage.
- Onboarding Videos guide new users through initial setup, ensuring a smooth and positive first impression.
By understanding these different types, you can create a diverse video library that caters to various audience needs and stages of the buying journey.
Video Use Case Leverage
A strategic approach involves creating a library of videos tailored to specific use cases.
Product Demo Videos are excellent for sales enablement, providing detailed product insights to potential customers.
Customer Testimonial Videos build social proof by showcasing real-world success stories.
- Explainer Videos simplify complex concepts or introduce new features, making them ideal for educational content.
- Onboarding Videos are crucial for customer success, guiding new users through the platform.
- Tutorial Videos offer step-by-step guidance on specific tasks, empowering users to maximize platform value.
For example, a software company could use a product demo video during a sales presentation to showcase specific features requested by a prospect. This targeted approach demonstrates a deep understanding of the prospect's needs and increases the likelihood of closing the deal.
Integrated Video Campaign
Your Platform Capabilities Video can be the cornerstone of a multi-channel marketing campaign.
Embed it on your website, particularly on product pages and landing pages, to provide visitors with an engaging overview.
Share it on social media platforms like LinkedIn, Twitter, and Facebook to reach a wider audience and spark conversations.
- Incorporate the video into email marketing campaigns to boost engagement and drive conversions.
- Leverage it in paid advertising campaigns on YouTube or social media to target specific audiences and drive traffic to your website.
By strategically distributing your video across these channels, you create a cohesive and impactful campaign that amplifies your message and maximizes reach.
Industry Specific Video
To resonate with a specific industry, your video must demonstrate a deep understanding of its unique challenges and language.
Thorough research is essential. Identify the specific pain points, trends, and regulations relevant to that industry.
- Tailor your messaging and visuals accordingly. For example, a video targeting the healthcare industry might emphasize data security and HIPAA compliance, while a video for the manufacturing sector might focus on efficiency and automation.
- Use industry-specific terminology and visuals to build credibility and demonstrate your expertise. A video for the financial services industry might use charts and graphs to illustrate financial performance, while a video for the construction industry might feature footage of building projects.
Consider the healthcare industry. A platform capabilities video targeting this sector would need to address HIPAA compliance, data security, and patient privacy concerns. The language and visuals would need to reflect the seriousness and sensitivity of the healthcare environment. In contrast, a video for the retail industry might focus on customer experience, inventory management, and sales optimization, using a more vibrant and fast-paced style.
Video Customer Journey
A Platform Capabilities Video can visually guide viewers through the customer journey, showcasing how your platform provides value at each stage.
Start by clearly defining the stages – awareness, consideration, decision, purchase, and post-purchase.
- For each stage, highlight the customer's challenges and goals. For example, in the awareness stage, a customer might be seeking information about a problem. Show how your platform provides educational resources or insights. In the decision stage, a customer might be comparing different solutions. Demonstrate how your platform offers unique advantages.
- Use visual storytelling techniques to connect with viewers emotionally and make the journey relatable. This approach builds trust and positions your platform as an essential partner throughout the customer lifecycle.
Compelling Video Hook
The first few seconds of your video are critical for grabbing attention. A compelling hook can make the difference between a viewer staying engaged or clicking away.
Start with a strong visual – a striking image, a surprising statistic, or a fast-paced montage.
- Pose a thought-provoking question that directly relates to your target audience's pain points. For example, "Are you tired of inefficient project management?" or "Is data security keeping you up at night?"
- Clearly and concisely state the problem your platform solves and hint at the positive outcomes it delivers. This approach creates intrigue and encourages viewers to continue watching to learn more.
Video Micro-Interactions
Interactive elements can transform your video from a passive experience to an engaging journey.
Incorporate clickable buttons, hotspots, or annotations that allow viewers to explore specific features, access resources, or jump to relevant sections.
- Embed polls or quizzes to gauge viewer understanding and gather valuable feedback. For example, you could ask viewers about their biggest challenges or which features they find most appealing.
- Include clear calls to action throughout the video, prompting viewers to visit your website, download a resource, or request a demo.
Imagine a platform capabilities video for a marketing automation platform. The video could include interactive elements that allow viewers to choose which specific features they want to learn more about, such as email marketing, social media management, or lead nurturing. This personalized approach enhances engagement and provides viewers with the information they are most interested in.
Target Audience Video
To create a video that resonates with your target audience, you must understand their unique needs, preferences, and communication style.
Conduct thorough audience research to gather insights into their demographics, psychographics, pain points, and motivations.
- Tailor your messaging and visuals accordingly. For example, a video targeting a younger audience might use a more casual tone and vibrant visuals, while a video for a senior executive audience might adopt a more formal approach.
- Highlight the specific benefits and use cases that are most relevant to your target audience. This demonstrates that you understand their challenges and are offering a solution tailored to their needs.
Video Customer Support
Platform Capabilities Videos can be a valuable tool for empowering customers and reducing support inquiries.
Create a library of tutorial videos that provide step-by-step guidance on common tasks or troubleshooting steps.
- Develop FAQ videos that address frequently asked questions in a clear and concise manner.
- Create onboarding videos that guide new users through the platform's features and functionalities, ensuring a smooth and successful start.
For example, a platform capabilities video could guide users through the process of resetting their password, troubleshooting a common error message, or integrating the platform with another application. By providing readily accessible video resources, you can empower customers to find solutions independently, reducing their reliance on your support team.
