In today's digital landscape, user experience reigns supreme. A seamless and intuitive user experience can be the difference between a loyal customer and a frustrated visitor who quickly bounces to a competitor. This is where platform walkthrough videos come into play, offering a dynamic and engaging way to guide users through the intricacies of your platform.
By leveraging the power of video, businesses can create a more user-centric experience that fosters engagement, improves user satisfaction, and ultimately drives success. With this understanding, let's dive in and explore 30 inspiring examples of platform walkthrough videos that elevate the user experience to new heights.
1. CorVel
CorVel is a company that develops innovative technology to help make risk management faster and more accurate. This video is designed to promote CorVel's innovative technology and its ability to streamline processes for its partners.
Video Design - The video design is a great example of a Platform Feature Capabilities Video. It utilizes a clean and simple visual style, showcasing the main features through abstract graphics. The use of blue and white color scheme represents technology, the grid background adds a modern touch, and geometric shapes with clean lines help create a visual flow, allowing the audience to grasp the technology effectively.
The visual style aligns well with the video objective. The graphics illustrate how CorVel's innovative technology operates, providing a clear picture of the company's process and highlighting its value. The bright colors and clean lines communicate a sense of innovation and effectiveness, conveying a positive tone. The video narrative reinforces the message of innovation through a compelling story that resonates with viewers.
2. HR Acuity
HR Acuity is a solution for managing employee relations issues. This video is designed to explain how their platform helps improve outcomes and mitigate risk.
Video Design - The video uses a simple yet effective visual style, highlighting the human element of employee relations. It features stylized icons and graphics, and employs a color palette of green, blue, and orange, which represent a company's HR and employee relations. This visual style helps communicate the complexity of employee relations and the importance of proactive measures. The video design effectively conveys the message by moving from basic iconography to detailed charts and graphs, illustrating the scale of the issue. This makes it an excellent Platform Feature Presentation Video.
The video's design effectively drives its goal of encouraging viewers to learn more. The use of animation, simple iconography, and color accents keeps viewers engaged. The video features a clear and concise message. This design choice successfully communicates the seriousness of employee relations issues while remaining approachable and professional. The tone is serious, informative and confident, which is appropriate for the subject matter. It effectively demonstrates how HR Acuity can help HR and employee relations teams, while conveying a positive and reassuring tone.
3. Shiftgig
Shiftgig connects businesses with on-demand labor, helping them build a workforce that responds to needs in real time. This video is designed to highlight the efficiency and ease of use of this platform.
Video Design - This Platform Feature Promo Video showcases a visually simple design with a clean and minimalist aesthetic. A light green color palette is used, which is consistent with the brand's identity. It features a series of flat illustrations and graphic elements, such as icons representing employees and businesses. This simplicity makes the platform's features easily understandable, while contributing to a light, fresh and modern visual style.
The use of these simple elements paired with a dynamic animation style effectively communicates the ease of access, flexibility, and efficiency of the Shiftgig platform. The video is engaging and informative, effectively highlighting the benefits of using Shiftgig for both businesses and workers. The upbeat, energetic tone emphasizes the ease of using Shiftgig to achieve business goals, and ultimately to get work done quickly and easily.
4. Hotjar
Hotjar is a tool designed to help understand how customers behave, which is critical for creating products customers love. The video is designed to introduce the filters feature, highlighting how they can be used to make sense of vast amounts of data and find the most relevant insights.
Video Design - This is a Platform Feature Demo Video with a simple and clean design style. Graphics are used to represent the product and its features, with bright color choices and a minimalist aesthetic. The use of animation, such as a red line moving across a website layout, effectively captures the user's attention, guiding the viewer through the features being showcased. This visual style creates a light-hearted and engaging tone.
The video successfully communicates the benefits of the filters feature. The use of visual elements like the red line moving across the screen and the animation of a stick figure being overwhelmed by data helps illustrate the problem filters solve. The narrative emphasizes the ease of use and effectiveness of the feature in streamlining the workflow. The simple and clean design paired with the clear explanation of the feature creates a compelling and easy-to-understand experience.
5. SurveyMonkey
SurveyMonkey Anywhere is a platform that allows you to quickly and securely collect survey data online or offline, the video is designed to communicate the ease and flexibility of using SurveyMonkey Anywhere.
Video Design - The video utilizes a Platform Feature Overview Video style, employing bright colors and playful graphics to highlight the core functionality of the platform. Simplified visuals like animated hands interacting with a tablet depict the user experience.
The video simple graphics and bright colors create a friendly and approachable tone. The animated design seamlessly showcases the various features of SurveyMonkey Anywhere, emphasizing the ease of collecting data even without an internet connection. The narrative focuses on gathering feedback in the field, whether at trade shows, conferences, or simply engaging with customers, making the video relatable and engaging for its target audience.
6. Siemens
Siemens Teamcenter Quality is a cloud-based solution designed to help automotive suppliers collaborate effectively. This video is designed to demonstrate how Teamcenter Quality streamlines communication between automotive manufacturers and their suppliers.
Video Design - This video uses a Platform Feature Preview Video style, with simple animations. A digital hand is seen filling a checklist. The visual design of the video highlights the key features of the solution such as, quality actions, production parts, and supplier user management. The clean interface, simple animations, and clear text make the video easy to understand and engage.
The video animation style effectively drives the video goal to highlight the efficiency of Teamcenter Quality. The visual design of the video adopts a professional, reassuring tone, conveying confidence and reliability. The animated checklist, with its clear visuals, makes it easy for the viewer to understand the solution's ability to efficiently track complaints and quality actions. The simple animations and clean interface showcase Teamcenter Quality's ease of use and help to communicate the key message of the video.
7. Silvercloud
Silvercloud is a digital, on-demand mental health and wellbeing platform. The video is designed to introduce this platform and its features.
Video Design - The video design is minimalistic, using abstract animated graphics. The background is a simple, light, textured background. This minimalist approach allows the platform features and the user experience to take center stage. It's a good example of a Platform Feature Teaser Video, using a visual style that creates a welcoming and reassuring atmosphere. The soft colors, abstract graphics and simple imagery help emphasize the platform's core promise of privacy and a judgment-free space.
The video uses simple, approachable language, creating a sense of warmth and understanding, which perfectly complements the platform's focus on mental health and wellbeing. The video's visual style conveys a sense of calm and control, which is an important aspect of addressing mental health concerns. The overall tone is optimistic and encouraging, inspiring users to take control of their wellbeing.
8. Planning in a Box
PLANNING IN A BOX is a SaaS solution that helps organizations manage their supply chain through collaborative planning. This video is designed to introduce the viewer to the challenges of modern supply chains and how PLANNING IN A BOX can address them.
Video Design - This video uses a clean and modern design style, with bright colors and simple shapes. The illustrations are vibrant, and the use of light grey, purple, and pink colors adds a contemporary feel to the video. The design effectively communicates the complexity of a modern supply chain with different interconnected entities. It is an excellent Platform Feature Introduction Video with its unique visual storytelling.
The video uses a combination of graphics and animation to illustrate the key features and benefits of the solution, such as automation, data analytics, and collaboration. The video's tone is informative, educational, and professional. The use of bold, bright, and vibrant colors helps communicate the benefits of the product and how it can provide a comprehensive solution to their security challenges. The video is engaging, making the process of managing a modern supply chain seem like a simple, effective solution, by highlighting the simplicity, and effectiveness of the product, through its visuals. The visual design of the video is able to drive its goal of attracting potential customers and highlighting the core benefits of the solution.
9. Synack
Synack is a Crowdsourced Security Testing Platform that helps companies find and fix vulnerabilities before breaches happen. This video is designed to explain how the platform works, combining both human and artificial intelligence.
Video Design - Synack's Platform Feature Demo Video is presented in a simple, cartoon-like style. The graphics are clear and engaging, and the color scheme is bright and inviting. The video uses animated graphics to illustrate the platform's features, and simple callouts to emphasize key information.
The visual style effectively communicates the objective of the video, which is to introduce viewers to the benefits of Synack's platform. The video's friendly tone and engaging visuals make it easy for viewers to understand the complex concepts of cybersecurity, and its clear call to action encourages them to learn more about Synack's solution.
10. Chainalysis
Chainalysis helps businesses and governments understand blockchain data. This video is designed to introduce Chainalysis and the benefits of its services.
Video Design - The video utilizes a minimalist design style, featuring simple line icons on a dark blue background. The iconography represents various aspects of blockchain technology and its use cases, such as cryptocurrency transactions, risk management, and customer identification. The use of bold typography, such as the company logo and "Chainalysis", provides visual emphasis, contributing to a sleek and modern feel. The video is designed as a Platform Feature Tutorial Video, guiding viewers through the core features and capabilities of the Chainalysis platform.
The video's visual style effectively communicates the complexity of blockchain data and how Chainalysis simplifies it. The clean and intuitive design elements, coupled with clear explanations, convey a sense of trust and transparency. The video's overall tone is informative and confident, reassuring viewers that Chainalysis is a reliable partner in navigating the blockchain landscape.
11. US Ecology
The video is designed to demonstrate the partnership between US Ecology and Smarter Sorting. It highlights the issues and challenges associated with retail waste and the solution offered by the partnership.
Video Design - This video uses bright colors, bold text, and simple icons. The visual style is clean and professional, aligning with the company's brand image and the overall message of efficiency, compliance, and safety. The video uses a Platform Feature Explainer Video format, demonstrating the solution through various icons and text-based graphics, which clearly illustrates the complexities of retail waste and how their partnership can simplify it.
The use of graphics and simple animations effectively explains the complex issues and solutions. The video's tone is confident and informative, highlighting the benefits of Smarter Sorting and US Ecology's partnership. The combination of the visual design and the engaging narrative effectively conveys the video's objective, which is to promote the partnership as a solution to retail waste challenges and highlight the benefits it offers.
12. Syncsort
Syncsort believes data makes a difference. The video is designed to showcase how Syncsort enables companies to utilize data from various sources, no matter where the data is stored.
Video Design - This Platform Feature Exploration Video utilizes a minimalist design style with a blue background and white, light green, and dark blue geometric shapes to illustrate the concepts related to data, data processing, and data security. These visuals, combined with the use of white text, give the video a modern and clean aesthetic.
The visual style, which uses animations, helps to demonstrate the speed, efficiency, and scalability of Syncsort cloud. The narrative of the video, along with the visual design, effectively communicate the ease and benefit of Syncsort, creating a positive and confident tone.
13. TeamViewer
TeamViewer's xPick is a pick-by-vision solution, that revolutionizes warehousing and logistics, by speeding up processes and reducing errors. The video is designed to showcase the benefits of xPick and how it can solve common challenges faced by warehouse managers.
Video Design - This video features an engaging and informative style. The animation features bright, bold colors, and modern graphics that represent the modern solution being showcased. The clean and minimalistic design, along with the use of simple animation, contributes to its effectiveness as a Platform Feature Showcase Video. The video employs visual cues, such as icons, graphs, and animated characters to convey information clearly and effectively.
The video utilizes a fast-paced tone to highlight the speed and efficiency of xPick. It uses a combination of visual cues and concise narration to quickly convey the benefits of the product. xPick simplifies warehouse processes, enabling quick training and deployment of new staff with its intuitive user interface. This makes the video more effective in achieving its goal of showcasing the benefits of xPick to potential customers.
14. State Street
State Street's video is designed to help investment firms and asset owners understand the key drivers of risk and performance across their ESG investments.
Video Design - The video uses animated graphics and a vibrant color palette to explain complex concepts in an accessible way. A bright blue background contrasts with yellow, green, and blue line graphics, making the video easy to watch and engaging. This is a great Platform Feature Deep Dive Video, as it clearly defines the challenges and opportunities in the ESG space.
The visual style of the video is able to communicate the objective of the video effectively. The animation of a plant growing with money on it visually represents the growth of ESG assets. This underscores the magnitude of the ESG trend. The video uses a bright and positive tone to convey that State Street can help firms overcome the challenges of ESG investing.
15. Sage
Sage Intacct Planning is a powerful tool for planning, budgeting, and forecasting. This video is designed to introduce the benefits of using the platform to improve your business.
Video Design - The video design is a simplistic animation that uses clean lines and bold colors to focus on the Sage Intacct Planning platform. The "Platform Feature Guide Video" style helps demonstrate the functionality of the product, through a series of simple visuals that are used to highlight the key features. The use of green and blue colors to represent growth and stability, is a classic design style that is consistent with their brand. The overall tone is upbeat and optimistic, suggesting that by using Sage Intacct Planning, you can achieve your business goals.
The video design effectively communicates the objective of the video which is to highlight the benefits of the platform. The visual design is engaging, especially the use of the bike illustration to help the viewers easily understand the concept of planning and the benefit of using Sage Intacct Planning. The visual style is consistent with the brand, and the message is clear and concise. The animation style uses a simple and memorable approach to drive the viewer to try Sage Intacct Planning. The video is designed to attract a broad audience by showcasing the benefits of the platform in a relatable and engaging way.
16. Axis Bank
Axis Bank is a leading financial institution, and this video is designed to show viewers how to invest in Mutual Funds using their mobile banking platform.
Video Design - This Platform Feature Presentation Video uses a clean and minimal style, with high-quality graphics, bright colors, and a clear call to action. The video effectively showcases the ease of use, and features of the Axis Mobile application. The video focuses on the user experience and uses simple icons and text to visually guide viewers through the steps involved in mutual fund investments.
The video demonstrates the features of the mobile banking platform using simple, easy-to-understand animations. It showcases the ease of investing in Mutual Funds by providing clear steps, like logging in, selecting investments, and choosing the desired fund. The video reinforces the value proposition of the mobile app and highlights the user-friendly experience. The tone of the video is encouraging, informative, and inviting, reassuring potential investors that the process is simple and convenient.
17. AvePoint
AvePoint is a solution vendor that provides Microsoft 365 solutions for businesses. This video is designed to demonstrate the benefits of AvePoint's solution for team collaboration.
Video Design - The video uses a playful, cartoonish style to depict common challenges businesses face, such as managing data and team communication. Animated characters represent individuals, and the use of bright colors and simple illustrations adds a visual appeal to the Platform Feature Promo Video. These visual elements make the video more engaging and relatable, making it easier for viewers to understand the challenges presented. The use of simplified graphics, particularly in the mountain climbing and data management sections, highlights how easily AvePoint can help manage business operations.
The video communicates the overall message clearly and concisely, showcasing the value of AvePoint. The animated characters, bright colors, and clear visuals emphasize the simplicity and ease of using AvePoint for teams to work effectively together. The video adopts a lighthearted tone, showing that AvePoint can address complex issues with a simple and fun approach, which adds to the overall appeal.
18. Atlassian
Atlassian is a software company that provides solutions for software development teams. This video is designed to showcase Jira Service Management and how it can improve teams' collaboration.
Video Design - This video features a simple and clean visual design, relying heavily on stylized graphics and flat colors. Using the analogy of a racing car, it's a Platform Feature Overview Video that shows the product's key features in a simple and engaging manner. The color palette, consisting of shades of purple, blue, and green, adds a sense of dynamism and speed. The fast-paced graphics and animations create a sense of excitement, aligning perfectly with the product's focus on improving speed and efficiency.
The visual style of the video successfully communicates the video's objective, which is to promote Jira Service Management's ability to streamline workflows. The tone of the video is upbeat and optimistic, highlighting the benefits of using this service. The visual design, combined with the clear and concise narration, creates an engaging experience that effectively demonstrates the product's value.
19. WalkMe
WalkMe's Digital Adoption Platform is designed to improve employee productivity and training. The video is designed to explain how WalkMe can help businesses onboard and train employees on any software quickly.
Video Design - This Platform Feature Tutorial Video uses a simple and engaging design style. The video uses bright and bold colors, along with animated graphics that highlight the key features of the WalkMe platform.
The video uses animated icons and arrows to demonstrate how WalkMe's guidance helps employees navigate any software. The graphics are clear and concise, allowing the viewer to easily understand the benefits of WalkMe. This video uses a friendly and helpful tone to communicate the ease of using WalkMe. The video's visual style is able to effectively communicate the objective of the video which is to demonstrate how WalkMe's guidance can help businesses improve employee productivity.
20. Citrix
Citrix is a technology company that provides solutions for businesses. The video is designed to showcase how Citrix DaaS can help protect financial organizations by giving them a better understanding of how their employees are accessing their data.
Video Design - This video is a Platform Feature Preview Video. The video is animated using line art and simple graphics. The use of a bright green background helps to accentuate the key points in the video and improve readability. The video utilizes different visuals to make the video more appealing and engaging. The overall style of the video is modern and clean, making it a good Platform Feature Preview Video.
The visual style of the video successfully communicates the main points of the video. The simple illustrations and animation are effective in explaining how Citrix DaaS can help financial institutions manage security threats. The video utilizes a light tone to keep the video engaging. This makes the overall video more approachable for its intended audience.
21. Klear
Klear helps businesses maximize their Sage 100 investment through integration and customization. This video is designed to showcase how Klear's IN-SYNCH module provides a secure and scalable solution for Sage 100 users.
Video Design - This Platform Feature Demo Video features a clean and modern design with a minimal use of graphics. The video utilizes a combination of animated icons, text animations, and screen recordings to explain the key functionalities of IN-SYNCH. The animation style is simple but effective, using flat colors and subtle shadows. The video uses a bright and engaging color palette to maintain viewer attention.
The animation style and clean visual design effectively communicate the key features and benefits of the IN-SYNCH platform. The video's narrative highlights the ease of use, scalability, and security of the product. The tone is professional and informative, encouraging viewers to learn more about the product.
22. Function Point
Function Point is an all-in-one agency management software designed to help creative agency owners make better business decisions. The video is designed to showcase the platform's comprehensive feature set and how it can optimize workflow and streamline operations.
Video Design - Function Point utilizes a simple, minimalist graphic style throughout the video to create a Platform Feature Showcase Video. The platform features are presented with clean and clear icons that are both visually appealing and easy to understand. The color palette is vibrant and uses consistent green, orange, and blue colors, which creates a professional and engaging look. The use of simple animated transitions between scenes keeps the video engaging, moving smoothly from one section to the next.
Function Point is a platform that caters to creative agency owners who need insight to understand their business better. This is communicated in the video through its clear and confident tone. The video shows the features in action, demonstrating how Function Point can help agencies make better decisions, which in turn leads to a thriving team, happy clients, and agency growth.
23. Medtronic
Medtronic is a company that provides medical devices and therapies. This video is designed to show how to properly install a drier filter for an air conditioning unit.
Video Design - This is a Platform Feature Demo Video that employs an animated, hand drawn illustration style. The video focuses on each step of the process, using a combination of close up and full-view shots to make the process clearer. This minimalist approach helps the user focus on the task at hand while also maintaining an engaging visual style.
The animated style is effective in communicating the steps involved in installing the drier filter. The hand drawn illustrations are simple and easy to understand. The consistent tone of the video makes it clear and concise, helping to convey the information effectively. The viewer gets a clear idea of how to perform the task without extraneous information or distractions.
24. Google
Google's data centers are the foundation of their globally distributed computing system. This video is designed to explain how these data centers are interconnected.
Video Design - This video is a Platform Feature Introduction Video, illustrating Google's network using a simple, clean visual style that features bold colors and cartoonish illustrations. The design includes a light blue background with white clouds for a calming, approachable atmosphere. The use of bright colors and playful graphics reinforces a sense of connectivity and speed. These elements contribute to an engaging and digestible explanation of complex technology.
The use of colorful icons for common Google services like Search, Gmail, and Google Cloud provides an immediate understanding of the scale and reach of their data centers. The video uses visuals to depict the data center architecture, including multiple facilities connected by fiber optic cables that span the globe. This visual representation helps convey the vastness of Google's network. The video tone is engaging, informative, and lighthearted, emphasizing the reliability and efficiency of Google's global infrastructure. The video's visual design successfully conveys the video's objective, showcasing how Google's network seamlessly connects its data centers and delivers a reliable experience for its users.
25. Blend
Blend is a platform that aims to make buying a home as simple as shopping online. The video is designed to explain the concept of dividends in a clear and concise way.
Video Design - This Platform Feature Deep Dive Video uses animation, simple graphics and a clear, concise narrative to engage the viewer. The visual elements are clean and modern, and the color scheme is simple, using only two colors, black and teal. This video style is well suited for a Platform Feature Deep Dive Video because it focuses on conveying information quickly and easily. The animation helps to illustrate the concept of dividends and the visuals are simple enough to be understood by viewers of all levels of financial literacy.
The visual style of the video clearly communicates the objective of explaining dividends. The use of animation and simple graphics makes the complex financial topic easier to understand. The tone of the video is informative and engaging, and the graphics help to drive the message home.
26. SimplyCast
SimplyCast is a marketing automation platform that assists businesses in connecting with people around the world. This video is designed to demonstrate how SimplyCast's voice broadcasting feature helps businesses overcome time zone challenges and reach prospects globally.
Video Design - The video features a simple and modern design with a clear visual hierarchy that focuses on the key features of SimplyCast's automation platform. The use of icons, animation and text highlights the process of using the voice broadcasting feature. The video incorporates an animation that moves from left to right which resembles a typical Platform Feature Guide Video, as it portrays the steps of how to use a specific feature of the platform. This Platform Feature Guide Video also uses a consistent colour palette, which reinforces the brand identity and makes the video visually appealing.
The video effectively communicates the simplicity and effectiveness of SimplyCast's voice broadcasting feature with a clear and concise approach. The use of visual elements, animation and text helps to simplify the process and highlight the benefits. The video is informative and engaging, explaining how businesses can automate their phone calls to reach potential customers in different time zones. The tone of the video is professional and optimistic, conveying the confidence and ease with which SimplyCast can streamline and improve marketing efforts.
27. Freshdesk
Freshdesk is an omnichannel customer support platform. This particular video is designed to introduce the post-call transcript feature.
Video Design - This is a Platform Feature Exploration Video that makes use of bright, bold colors with a sleek, modern design. Neon shapes and geometric patterns are used to illustrate the concepts related to customer support. The video also makes use of bright, abstract animations to highlight the core features of Freshdesk's post-call transcriptions.
The visual style of the video is both playful and informative. The video's narrative highlights the challenges customer support managers face, showcasing how Freshdesk's post-call transcripts can be utilized to improve customer support training and communication. This video is designed to engage customers and demonstrate the value of the post-call transcripts feature, encouraging users to explore this feature and its benefits.
28. ntouch Insight
Intouch Insight is a customer experience management solution that helps businesses make smart decisions by providing insights from consumer feedback. This video is designed to introduce Intouch Insight and showcase their mission, which is to empower businesses with the right information at the right time.
Video Design - The video is a vibrant, colorful Platform Feature Explainer Video that utilizes a dynamic and engaging visual style. The video features a bright blue background with graphic elements that make the content feel modern. The animated graphics are simple but effective, and they work together to guide the viewer through the product's key features.
The video effectively communicates Intouch Insight's core message of providing consumer insights to inform business decisions. The graphic elements are used to convey the idea of collecting data, analyzing it, and then taking action to improve customer experience. The video's overall tone is optimistic and energetic.
29. Health-RI
Health-RI is a company that focuses on healthcare data management and research. The video is designed to explain the problem of managing massive amounts of data, highlighting the need for a solution that can handle this complexity.
Video Design - This Platform Feature Capabilities Video utilizes simple, engaging graphics. The visual style is minimal, and relies on clear, concise icons and text to communicate the message. It incorporates a minimalist style with a focus on using icons and infographics to demonstrate data security challenges.
The video style is able to communicate the objectives of the video by highlighting the complexity of managing massive amounts of data and showcasing how Health-RI's platform can solve the challenge. The video tone is informative and optimistic, highlighting the potential of their solution to improve healthcare research. The simplicity of the visuals allows viewers to focus on the core message and understand the benefit of their solution.
30. Insight Platform Walkthrough Video
Insight is a company that helps businesses with digital innovation solutions, particularly within the manufacturing industry. This video is designed to show how technologies like predictive analytics, AI, robotics and augmented reality are changing the manufacturing industry.
Video Design - This Platform Feature Explainer Video uses a simple white background to highlight the graphics, making the animations stand out. A minimalist style is applied throughout, with clean graphics and a clean aesthetic, emphasizing the progression of technology in the manufacturing sector.
The video emphasizes how these innovations can improve employee and customer experiences, streamline operations, and accelerate innovation. The video is engaging through the clever use of 3D animations and the use of visuals to tell a story about technology's impact on manufacturing, making this an effective way to communicate the benefits of Insight's digital innovation solutions.
Key Takeaways
How can a platform walkthrough Video increase user engagement?
A platform walkthrough video can significantly increase user engagement by providing a clear and concise overview of your platform's features and functionalities.
Showcasing the platform's key features and benefits in an engaging way.
Explaining how users can navigate and utilize the platform effectively.
Highlighting the Value Proposition and how it solves user problems.
Encouraging users to explore and interact with the platform.
For example, a software company created a walkthrough video demonstrating the key features of their new project management tool. The video highlighted the intuitive interface, collaboration features, and time-saving capabilities. This resulted in a 20% increase in user engagement and a 15% rise in active users within the first month of launch.
How can a Platform Walkthrough Video improve customer onboarding?
A platform walkthrough video can significantly improve customer onboarding by providing a guided and interactive experience that helps users quickly understand and adopt the platform.
Introducing new users to the platform's core functionalities and features.
Demonstrating how to perform essential tasks and navigate the interface.
Providing a clear and concise explanation of the platform's value proposition.
Enhancing the onboarding process by making it more engaging and interactive.
For example, a financial technology company created a walkthrough video that guided new customers through the process of setting up their accounts, linking their bank accounts, and making their first investment. This resulted in a 10% reduction in customer support inquiries and a 5% increase in customer satisfaction.
How can a Platform Walkthrough Video be used for internal training?
Platform walkthrough videos can be a valuable tool for internal training, providing a consistent and accessible resource for employees to learn about new features, updates, and best practices.
Introducing new features and updates to employees in a clear and concise manner.
Demonstrating how to use new tools and functionalities effectively.
Providing a consistent training resource that can be accessed anytime, anywhere.
Enhancing employee knowledge and skills, leading to improved productivity and efficiency.
For example, a marketing agency created a walkthrough video explaining the new features of their CRM software. This video helped employees quickly learn how to use the new features, resulting in a 15% increase in lead generation and a 10% improvement in customer engagement.
How can a Platform Walkthrough Video be used to drive conversions?
Platform walkthrough videos can be a powerful tool for driving conversions by showcasing the platform's value proposition and demonstrating its benefits in a compelling and engaging way.
Highlighting the key features and benefits of the platform that are most relevant to potential customers.
Demonstrating how the platform can solve customer problems and improve their business outcomes.
Providing social proof and testimonials from satisfied customers.
Encouraging viewers to take action, such as signing up for a free trial or requesting a demo.
For example, a cloud-based storage provider created a walkthrough video that showcased the platform's security features, scalability, and affordability. This video resulted in a 20% increase in free trial sign-ups and a 10% increase in paid subscriptions.
How can a Platform Walkthrough Video be used to educate customers?
Platform walkthrough videos can be used to educate customers about the platform's features, functionalities, and best practices, helping them get the most out of their experience.
Explaining complex concepts and features in a clear and concise manner.
Demonstrating how to use the platform effectively to achieve specific goals.
Providing valuable tips and tricks for maximizing platform usage.
Encouraging customers to explore and experiment with the platform's features.
For example, an e-commerce platform created a walkthrough video explaining the platform's analytics dashboard and how to use it to track sales performance, customer behavior, and marketing campaign effectiveness. This video helped customers better understand their data and make informed decisions, resulting in a 15% increase in sales and a 10% improvement in customer retention.
How can a Platform Walkthrough Video be used to build brand awareness?
Platform walkthrough videos can help build brand awareness by showcasing the platform's unique features, functionalities, and value proposition to a wider audience.
Highlighting the platform's unique selling points and differentiating it from competitors.
Demonstrating the platform's ease of use and user-friendly interface.
Providing a glimpse into the platform's culture and values.
Encouraging viewers to learn more about the platform and engage with the brand.
For example, a social media management platform created a walkthrough video that showcased the platform's intuitive interface, powerful analytics tools, and comprehensive social media scheduling features. This video helped to increase brand awareness and generate interest in the platform, resulting in a 20% increase in website traffic and a 10% increase in social media followers.
How can a Platform Walkthrough Video be used to improve customer satisfaction?
Platform walkthrough videos can improve customer satisfaction by providing a clear and concise explanation of the platform's features and functionalities, reducing frustration and confusion.
Addressing common customer questions and concerns.
Providing a clear and concise explanation of the platform's features and functionalities.
Enhancing the customer experience by making it easier to use and navigate the platform.
Reducing customer support inquiries and improving overall satisfaction.
For example, a customer relationship management (CRM) platform created a walkthrough video explaining how to use the platform's email marketing features. This video helped customers understand how to create effective email campaigns, resulting in a 15% increase in email open rates and a 10% improvement in customer satisfaction.
How can a Platform Walkthrough Video be used to differentiate our platform from competitors?
Platform walkthrough videos can be used to differentiate your platform from competitors by highlighting its unique features, functionalities, and value proposition.
Showcasing the platform's unique selling points and differentiating it from competitors.
Demonstrating the platform's ease of use and user-friendly interface.
Providing social proof and testimonials from satisfied customers.
Encouraging viewers to compare the platform to competitors and see the benefits.
For example, a project management software company created a walkthrough video that showcased the platform's real-time collaboration features, Gantt chart functionality, and integration with other popular business tools. This video helped to differentiate the platform from competitors and generate interest among potential customers, resulting in a 20% increase in free trial sign-ups and a 10% increase in paid subscriptions.
How long should a Platform Walkthrough Video be?
The ideal length of a platform walkthrough video depends on the complexity of the platform and the target audience. However, it's generally recommended to keep videos concise and engaging.
Keeping the video focused on the most important features and functionalities.
Focusing on the key benefits and value proposition of the platform.
Breaking down the video into shorter segments to maintain viewer engagement.
Providing a clear call to action at the end of the video.
For example, a video conferencing platform created a 2-minute walkthrough video that showcased the platform's key features, such as screen sharing, video recording, and meeting scheduling. This concise video effectively communicated the platform's value proposition and drove conversions, resulting in a 15% increase in free trial sign-ups and a 10% increase in paid subscriptions.
