Imagine your message, crystal clear, resonating deeply with your audience. What if a single video could achieve that? I am sharing, in this article, our approach to Platform Highlight Videos-a revolutionary way to boost engagement and drive conversions. Today, what we offer is more than just video production; it's a strategic solution designed to amplify your brand's voice and connect with your customers on an emotional level. We've seen incredible results, and I'm eager to share the statistics that prove it.
90% of consumers say that video can help them make a purchasing decision.
69% of B2B marketers predict their business will increase spending on video marketing in 2024.
96% of people turn to videos to learn more about a product or service.
These stats highlight the undeniable impact of video in influencing purchasing decisions and driving business growth. Platform Highlight Videos are perfectly positioned to capitalize on this trend, offering a dynamic way to showcase your product's value and connect with your target audience. We've curated 30 Immersive Platform Highlight Video examples that immediately commanded our attention and generated excitement.
The video opens with a flurry of icons representing the usual chaos of managing accounts payable. Its a visual representation of the frustration that comes with outdated processes. The video cleverly uses a minimalistic design and animation to highlight the contrast between traditional, clunky processes and the streamlined, modern solution that Bill.com offers.
This visual storytelling is what makes this video an excellent example of a Platform Highlight Video. Bill.com effectively demonstrates the value of their platform by showing viewers how it can eliminate the headaches of manual processes. This strategy effectively grabs attention and leaves viewers wanting to explore more.
What We Can Learn
Visually tell a story of problem-solution, making viewers feel understood and eager to learn more.
A company's Platform Highlight Video is a striking example of how to convey complex technology in a visually appealing and easily understood manner. The video's use of animation and motion graphics effectively illustrates the company's global network, highlighting its reach and ability to connect with users and employees worldwide. The video uses geometric shapes and clean lines, creating a minimalist design aesthetic that appeals to tech-savvy viewers.
The video effectively showcases the company's core values and benefits by focusing on the connection between security, speed, and global reach. The use of dynamic transitions, combined with a fast-paced electronic music track, contributes to the video's high energy and keeps the viewer engaged. The professional voice-over enhances the video's clarity and effectively delivers a concise message about the company's offerings.
What We Can Learn
Craft a concise narrative that clearly communicates your platform's benefits.
Navigating compliance training can be a tedious endeavor, often met with resistance from employees. However, this Platform Highlight Video effectively addresses this challenge by showcasing a revolutionary approach that transforms compliance into an engaging and efficient process. By leveraging 2D animation, the video seamlessly connects with its audience, painting a clear picture of the platform's user-friendly interface and intuitive features. The video's captivating visuals skillfully communicate the platform's core functionality, underscoring the power of automation in simplifying the entire compliance journey.
This Platform Highlight Video stands out with its thoughtful storytelling and impressive visual appeal. It effectively connects with the target audience, highlighting the common pain points associated with compliance training and offering a compelling solution. The video's focus on employee growth and empowerment, coupled with its captivating animation style, creates a lasting impression, leaving viewers inspired to embrace a more efficient and engaging approach to compliance training.
What We Can Learn
Highlight the positive impact of your platform on people's lives to create emotional connections and boost engagement.
It's a world of constant evolution, a world of unknown dangers, and a world where the lines between the real and the digital blur. This is the world of cybersecurity, a world where Cirion helps businesses navigate the unknown and achieve their full potential.
As a Platform Highlight Video, this video is more than just a showcase of technology. It is a testament to the power of innovation, a beacon of hope in a world of uncertainty. The video utilizes a combination of dark and futuristic imagery to captivate the viewer, while the fast-paced editing and driving music create a sense of urgency. The seamless blend of captivating visuals and inspiring voiceover drives home the crucial message: in the age of digital transformation, Cirion is the trusted partner that helps businesses navigate the uncharted waters of cybersecurity.
What We Can Learn
Feature client success stories to build credibility and generate excitement.
In this Platform Highlight video, Syncsort masterfully blends visuals and messaging to showcase the power of their data solutions. The video captures the essence of modern data management through engaging animations and a vibrant aesthetic. We all appreciate how they've seamlessly woven key messages with sleek graphics.
The use of icons and dynamic transitions keeps the viewer captivated while effectively communicating complex concepts like IT governance and cloud migration. Syncsort demonstrates how their platform simplifies these challenges, providing businesses with the agility to adapt to the ever-evolving digital world.
What We Can Learn
Craft a clear narrative arc showcasing your platform's problem-solving power, boosting viewer engagement.
The clever use of a robotic cow mascot makes this Platform Highlight Video for Moogsoft instantly stand out. We all understand the struggle of an overloaded IT department, and the video perfectly captures this frustration through simple yet powerful 2D animation. The vibrant color palette and upbeat music further enhance the viewing experience.
Moogsoft's ability to reduce alert overload is effectively communicated, emphasizing the significant impact it can have on IT teams. The ending, showing a serene sunset enjoyed with the robotic cow, humorously underlines the peace of mind Moogsoft offers. It's an inspiring example of how to make a technical subject both engaging and entertaining.
What We Can Learn
Illustrate your product's impact with a clear before-and-after story.
The dynamic abstract visuals instantly capture our attention, setting the stage for a compelling tech platform feature highlight video. We love how Yggdrash's innovative blockchain structure is explained with such clarity, using simple yet effective animations. The tablet mockup showcases the platform's interface, highlighting its user-friendly design.
This video seamlessly blends technical details with striking visuals, making a complex concept easily digestible. The energetic music and vibrant green and white color palette add to the video's overall appeal, leaving us wanting to explore the possibilities of Yggdrash.
What We Can Learn
Clear animations make complex tech easy to grasp, boosting viewer understanding.
The opening sequence with animated avatars and transitioning communication icons instantly grabs attention, showcasing Slack's flexibility. This platform highlight video uses vibrant colors and upbeat music to create a positive and engaging atmosphere, making it easy to understand how Canvas transforms teamwork.
We all appreciate the clever use of visual metaphors, especially the hands collaborating on a document a perfect symbol for shared understanding. The way this video demonstrates Slack Canvas's capabilities within the existing Slack environment is impressive. We've ever seen such a concise and informative product demo.
What We Can Learn
Concise demos are key. they keep viewers hooked and lead to conversions.
The Sofico Miles platform feature highlight video immediately grabs attention with its playful paper airplane animation, setting a lighthearted yet professional tone. We all appreciate how concisely the benefits of Miles are presented, demonstrating its ability to handle diverse contract types and integrate seamlessly with existing systems. The consistent blue and orange color palette, paired with a modern flat design aesthetic, visually reinforces the platform's innovative approach to contract management. Sofico Miles positions itself as the go-to solution for streamlined and efficient contract handling.
What We Can Learn
Grab attention fast with playful animation, then clearly show benefits. Drives engagement.
In today's crowded media landscape, connecting with patients is a critical challenge for any pharma brand. This Rx EDGE platform highlight video beautifully demonstrates how their Solutions at the Shelf program cuts through the noise, engaging patients directly at the pharmacy counter where health decisions are made. We love the minimalist animation style, bright colors, and simple yet effective storytelling approach.
The video clearly highlights the value proposition of reaching patients at the pharmacy, where they are actively seeking relief and making informed choices. The narrative, which illustrates the journey from discomfort to relief, emphasizes the information dispensers' effectiveness. Rx EDGE showcases how this targeted approach can help pharma brands achieve an impressive 12.5% script lift.
What We Can Learn
Focus on the "before and after" to show the value and drive conversions.
In the furniture world, streamlined efficiency is a game-changer, and we love how this Trimit platform highlight video nails the core message. It effortlessly showcases the software's capabilities through a blend of 2D and 3D animation, clearly highlighting key features while keeping it visually appealing. The vibrant logo and modern design aesthetic catch the eye, effectively communicating Trimit's value proposition to busy industry professionals.
We all crave simplicity in a complex world, and Trimit delivers just that. The video focuses on the software's ability to solve common challenges, connecting the right people, processes, and data. By visually demonstrating its seamless integration with Microsoft Dynamics 365, it positions Trimit as a powerful solution for companies looking to optimize their operations from design to delivery.
What We Can Learn
Clearly demonstrate your software's value with a compelling visual story, driving conversions.
The dynamic interplay of 2D and 3D elements in this platform highlight video animation makes it a stand-out example of effective communication. We are impressed by how State Street concisely illustrates the pain points of asset managers and investors, highlighting the need for a modern solution like Alpha. The retro computer monitors, used as a symbol for outdated technology, are particularly effective in creating a sense of urgency.
The video seamlessly transitions into showcasing State Street Alpha as a unified platform. The use of vibrant colors and smooth animation keeps the viewer engaged throughout, while the upbeat music reinforces a sense of optimism and progress.
What We Can Learn
Bright colors and smooth animation keep viewers hooked, driving engagement.
1Password is a software application that offers secure password management. This video is designed to introduce the newest version, and its features for Mac users.
Video Design - This video effectively uses animation to showcase the software's features and capabilities. The animation is both futuristic and vibrant, incorporating neon-like colors and futuristic digital graphics. It uses a fast-paced sequence to engage the viewer. These elements work together to create a high-quality Platform Feature Highlight Video that effectively highlights the product's new features.
The visual style of the video effectively communicates the product's core values: security and convenience. The video's narrative focuses on the evolving digital landscape, where people are becoming more aware of digital security, and emphasizes how the software helps solve this problem. The video uses vibrant colors, animated graphics, and a fast pace to create a sense of excitement and energy, while still maintaining a professional tone. The video effectively highlights the new features of the software while remaining visually engaging.
Veeva SiteVault is a central platform for clinical trial sites to manage studies and share data with sponsors and CROs. This video is designed to explain the benefits of Veeva SiteVault, focusing on improved collaboration between site personnel and sponsors, leading to more efficient workflows and increased time spent with patients.
Video Design - The video utilizes a simple, clean design style with bright yellow background and white outlined illustrations, creating a modern and engaging experience. The consistent use of line art for each graphic element contributes to a clean and uncluttered look, which is crucial for Platform Feature Highlight Video. This visual aesthetic helps draw attention to the core elements of Veeva SiteVault and its benefits.
The video's visual design successfully communicates the goal of showcasing how Veeva SiteVault enhances clinical trial processes. The playful use of animated elements, such as the robot laughing, effectively emphasizes the positive impact of using the platform on site workflows. The video's bright and cheerful tone also suggests a positive and efficient user experience, which is likely appealing to the target audience of clinical trial personnel.
Check Point is a cybersecurity company that offers solutions for remote users. The video is designed to demonstrate how its Harmony product provides comprehensive security for everyone.
Video Design - The video utilizes a combination of animated icons and simple illustrations to convey the complex world of cybersecurity. It effectively uses an Platform Highlight Video style, highlighting the challenges of protecting a network with multiple users, devices, and applications. The graphics are clear and concise, and the animations are smooth and engaging. The use of bright colors adds an element of visual interest to the video.
The visual style of the video effectively communicates the objective of the video. The animations and illustrations highlight the vulnerabilities in a traditional approach to security, while the introduction of Harmony presents a solution to these challenges. The video's tone is confident and informative, conveying the assurance that Check Point has the solution to keep everyone safe. The use of simple and relatable visuals makes the video accessible to a broad audience. The video successfully drives the goal of the video, which is to introduce Harmony and its benefits.
Telia is a global company that helps customers manage complex IoT connectivity issues. The video is designed to highlight the challenges of global IoT connectivity and Telia's solution.
Video Design - The video utilizes a clean, minimal design style that incorporates bold color and simple shapes to present complex information. It features a cartoonish character to represent the challenges of managing multiple operators, contracts, and integrations. This style is typical of an Platform Highlight Video, making it easy for viewers to understand the concept without getting lost in technical jargon.
This minimal design style combined with vibrant color and simplified graphics helps make the narrative relatable. The video uses engaging animations, such as a spinning globe with city skylines, to show the complexity of managing global IoT connectivity. The cartoon character and a series of sign here labels visually emphasize the challenges associated with managing connectivity providers. The use of red 'no wifi' signs communicates the potential consequences of non-compliance in the rapidly evolving regulatory landscape.
Wonolo is a service that connects businesses with local workers for temporary or full-time jobs. This video is designed to introduce Wonolo and highlight how simple it is to use.
Video Design - The video starts with an animated scene of a warehouse, showing a manager surrounded by workers. This sets the scene for Wonolo's target audience, which includes managers looking to hire workers quickly and easily. This establishes the video's primary subject, which is finding hard workers, along with the platform's use case. A Platform Highlight Video, it utilizes a split-screen format to simultaneously highlight the platform's functionality alongside the animated scene. This creates a engaging and dynamic feel. Simple and friendly graphics with minimal visual clutter further enhance the walkthrough experience.
The use of clear and concise animation highlights how simple the platform is to use. The bright color palette and fun animations contribute to the upbeat and positive tone of the video. This visual style effectively communicates the brand's core promise, which is making finding hard workers easy.
In this platform highlight video, we see how Diligent ESG helps businesses navigate the complex world of sustainability. The video effectively communicates the platform's ability to simplify carbon calculation and greenhouse gas reporting. We especially appreciate the clear, concise messaging and modern visuals.
The dynamic animations and sleek data visualizations add a touch of sophistication while effectively showcasing the platform's capabilities. Diligent ESG's focus on providing a comprehensive overview of the sustainability landscape empowers organizations to make informed decisions and we all know thats important in todays business environment.
What We Can Learn
Feature client testimonials within the video, adding a personal touch and fostering trust.
This is a Platform Feature Highlight Video, designed to showcase the benefits of the SaaS solution. It uses simple graphics to explain complex concepts, visually connecting them with a green and orange color palette. The design is clean and minimal, using few words to communicate the key features in an engaging way.
Video Design - The graphics and animations are well-designed, helping to communicate the key features of the solution in an engaging way. The visual style effectively drives the goal of the video, which is to communicate the benefits of the solution, and its value proposition is clear.
The tone of the video is confident and professional, and the use of visuals helps to make the video more engaging.
ManageEngine is a unified endpoint management and security solution for a wide range of endpoints, such as desktops, laptops, servers, mobile, and IoT devices. This video is designed to highlight ManageEngine's Endpoint Central solution and its features.
Platform Feature Highlight Video uses a simple and clean visual style. It features cartoon-like characters in a modern office setting, creating a light and approachable tone. This design concept is common in modern product demo videos, and it effectively communicates the objective of the video, which is to introduce the solution and its features.
Video Design - The visual design of the video drives the video goal by highlighting the challenges of managing a modern workplace and promoting the solution as the solution. The video uses a friendly and engaging tone, which helps to build trust with the viewer and encourage them to learn more about ManageEngine.
Schneider Electric creates innovative digital solutions that make power systems more powerful and reliable. This video explains the digital transformation of power systems.
Video Design - The video uses a clean and modern design style, graphics, and bright colors. It shows how QR codes on equipment can be scanned using a smartphone to access key project information.
This Platform Feature Highlight Video effectively conveys the objective of the video by explaining the digital transformation of power systems. Animated graphics and simple explanations make the video engaging and easy to understand. The video uses a positive tone and focuses on the benefits of the digital transformation of power systems.
This video is designed to introduce the value proposition of a company that specializes in industrial measurements. The goal is to demonstrate how the company's products contribute to better process control, enhanced efficiency, and higher product quality.
Video Design - The video starts with a Platform Highlight Video Example, showcasing the company's measurement instruments in various industrial settings, ranging from factory floors to agricultural greenhouses. This approach conveys the breadth of application for the company's products. The video features a mix of 3D animation, graphics and real-world footage, which are all high quality and visually appealing. The consistent use of the company's brand color, blue, emphasizes the brand's identity throughout the video.
The video visual style effectively communicates its message. The use of animations and graphics provides a clear and engaging demonstration of the technology's capabilities, while the inclusion of real-world footage reinforces the practicality and relevance of the company's solutions for industrial applications. The overall tone is professional and informative, establishing trust in the viewer's mind that the company is a reliable and trustworthy partner for industrial measurement needs.
Affable is an influencer marketing platform that helps brands run impactful data-driven campaigns. This video is designed to introduce the platform and showcase its key features.
Video Design - The video starts with an isometric illustration showcasing a diverse group of people working in different environments. The illustrations are simplified and easy to understand, making this a good Platform Feature Highlight Video. Graphics are clean and bold, colors are bright and vibrant, giving the video a modern and engaging look.
The visual style is consistent throughout the video, creating a cohesive and professional brand identity. Bright colors and contemporary visual style communicate the platform's ability to help businesses achieve their goals. The tone of the video is confident and enthusiastic, making it appealing to marketers and businesses looking to enhance their influencer marketing efforts.
This video is designed to introduce the xPick pick-by-vision solution that helps warehouses increase productivity and reduce errors.
Video Design - The video utilizes a bold and animated design, featuring colorful illustrations and simple text. The design style presents a Platform Highlight Video for a solution that is complex by nature but is simple to use. This style makes the video engaging and easy to understand, with the clean, minimalist design adding to the overall visual appeal.
The video visual style effectively drives its goal by showing a simple, yet relatable, story of warehouse worker challenges, illustrating the solution's features and benefits. The video uses a light and professional tone, making the solution appealing to warehouse managers and operators. The video's narrative helps the viewer understand the solution's impact on warehouse performance and helps demonstrate how xPick can help overcome challenges related to picking time and errors.
Google is introducing a new feature for Google Classroom called practice sets. This video is designed to introduce educators to practice sets, explaining how they can help students learn more effectively.
Video Design - This Platform Feature Highlight Video uses an animated style with flat design elements and a simple color palette. The graphics are clean and well-executed, creating an approachable and friendly tone. The animated elements, like the small icons and the talking characters, create a visual rhythm and make the video engaging.
The video successfully communicates the benefits of practice sets by highlighting the need for individualized learning support, and how this feature provides that. The video's tone is friendly and informative, emphasizing the positive impact of this new feature. The simple, colorful graphics and animations reinforce the message of practice sets as a tool for efficient and effective learning.
Rubrik is a data security solution company that helps businesses protect their data from cyberattacks. This video is designed to introduce the company's Zero Trust Data Security solution and how it can turn major attacks into recoverable events.
Video Design - The video uses a sleek, modern aesthetic, using a combination of graphics and animation to communicate the message. The Platform Highlight Video shows how attackers can gain access to data even with multiple layers of security.
The video uses a bright, bold color scheme with vibrant hues, that helps draw the viewer's attention to the key messages, making the video engaging and easy to understand. The style is clear, concise, and informative, which effectively communicates the benefits of Zero Trust Data Security solution, making it a compelling solution to data security concerns. The video ends with a call to action to learn more about Rubrik's solution, making it a successful promotional video.
Blue Yonder provides warehouse tasking capabilities, which unlocks efficiency using a new approach to organizing work. This new approach helps to optimize warehouse activities.
Video Design - The video uses bright colorful graphics, a blue background, and simple icons to keep the viewer engaged. The video design is simple, which makes it easy to follow.
This is an excellent example of a Platform Feature Highlight Video. The video successfully communicates the objective, which is to demonstrate the benefits of warehouse tasking capability. The video uses a clear and concise tone that is easy to understand.
The video is designed to introduce the partnership between US Ecology and Smarter Sorting, highlighting the solution for waste classification and compliance services in retail.
Video Design - This Platform Highlight Video utilizes bold and bright colors, animated icons and simple white text to create a visually engaging experience. The animation style is clean, modern, and visually appealing. The video makes effective use of transitions and color changes, ensuring that the message is clearly communicated.
This video highlights the benefits of the partnership, outlining how the software application revolutionizes retail waste classification and compliance services. The animation, bright colors, and simple graphic style make the video appealing, and easy to comprehend. The video successfully conveys the message and benefits of the US Ecology and Smarter Sorting partnership. The tone of the video is positive and engaging, conveying confidence and expertise.
This video is a fantastic example of a Platform Feature Highlight Video. It's designed to showcase the power of marketing automation, specifically how it can help businesses reach prospects globally, even those in conflicting time zones. The video does a great job of highlighting the platform's ability to overcome geographical barriers and connect with audiences around the world.
Video Design - The video uses an animated style, featuring icons and simple graphics. These elements are well-designed, consistent in color, and convey the flow of the process. The animation style is minimalist but engaging, making it a good Software Interface Demo Video. The animation helps explain the automation process visually, which would be difficult with static visuals alone.
The visual style effectively communicates the video's objective. The simple and straightforward design combined with the clear animation of the process makes the idea easily understandable. This video is designed for a tech-savvy audience and uses a professional and informative tone to convey the value of the marketing automation solution.
MEDHOST is a healthcare technology company providing IT solutions for population health management. This video is designed to demonstrate how the MEDHOST suite empowers providers to enhance care.
Video Design - The video employs a stylized 3D cartoon aesthetic with minimal text. The design is clean and uncluttered, focusing on illustrating the workflow of the MEDHOST solution with simple animated elements. This style creates a clear, easy-to-follow Platform Highlight Video, perfect for showcasing the functionality of the MEDHOST suite.
The animated graphics in the video, representing people, hospitals, and devices, clearly communicate the MEDHOST product's impact on the care cycle. The consistent blue color palette across the video helps to establish a cohesive brand identity. The combination of these design choices create a professional yet engaging tone that effectively delivers the core message of the MEDHOST suite's capabilities.
FAQ
How can a platform highlight video effectively showcase my unique selling propositions and build trust with my target audience?
Highlight videos effectively communicate your platform's value and build trust by showcasing key features, benefits, and user testimonials.
What are the key elements and different styles of successful platform highlight videos, and which style aligns best with my business objectives?
Different styles include explainer, demo, testimonial, and animated videos. The optimal style depends on your target audience and objectives. For example, an explainer video suits a new platform launch, while testimonials build credibility for established platforms.
How long should my platform highlight video be, and what is the typical cost range for producing a high-quality video?
Ideal length is 60 seconds to 2 minutes. Production costs typically range from $1,000 to $6,000, depending on complexity and style.
How can I integrate my existing brand assets and best practices for scripting into a compelling platform highlight video?
Integrate existing brand assets (logo, colors, fonts) and messaging seamlessly into the video's visuals and script for a consistent brand experience.
What pre-production steps are involved, and how can I find a reputable video production company while effectively communicating my vision?
Pre-production involves concept development, scriptwriting, storyboarding, and asset gathering. Find reputable production companies through online portfolios and industry referrals.
What questions should I ask a potential video production company, and what is the typical timeline for producing the video?
Ask potential companies about their experience, process, team, pricing, and typical timeline (usually 3-8 weeks).
How can I use the video to generate leads, drive conversions, and adapt successful examples to fit my specific needs?
Use the video on your website, landing pages, and social media to generate leads and drive conversions. Track key metrics to optimize performance.
What are the benefits of using animation and how can I explain complex concepts simply and engagingly through the video?
Animation simplifies complex concepts, making them engaging and memorable. It also allows for greater creative flexibility in showcasing abstract ideas.
What common mistakes should I avoid, and how can I ensure accessibility for a wide audience?
Avoid jargon and overly technical language. Ensure accessibility with captions, transcripts, and alternative text for visuals.
What are the best practices for incorporating music and sound effects, and how can I tell a compelling brand story?
Music and sound effects enhance emotional impact and create an immersive experience. Tell a compelling brand story by focusing on your target audience's needs and pain points.
What creative ways can I showcase my platform's features and benefits, and how can I differentiate my business from competitors?
Showcase features through demos and real-world examples. Highlight your unique selling propositions and differentiate your platform from competitors.
What effective call-to-actions should I include, and how can I optimize the video for different social media platforms?
Include clear and concise call-to-actions, directing viewers to your website or other desired destinations. Optimize the video for each platform's specifications.
What are the best practices for promoting the video online, and how can I track its performance and measure its impact?
Promote the video through social media, email marketing, and paid advertising. Track views, engagement, and conversions to measure its impact.
How can I repurpose the video content for other marketing materials, and how can I ensure the video aligns with my overall marketing strategy?
Repurpose video content for shorter social media clips, blog posts, and other marketing materials to maximize its reach and value.
How can I use the video to explain my platform's value proposition in a concise and memorable way?
Craft a concise and memorable value proposition statement that clearly communicates your platform's benefits and resonates with your target audience.
How to plan and optimize Platform Highlight Videos?
Story-Driven Engagement: "The story is king." - Andrew Stanton. Advids emphasizes narrative structure in all our videos. For a SaaS client, we developed a platform highlight video that presented their software as the hero in a customer success story, demonstrating its problem-solving capabilities and driving a 15% increase in free trial sign-ups.
Actionable: Structure your message as a compelling narrative with a clear beginning, middle, and end.
Humor and Relatability: "If you can make them laugh, you can make them listen." - Jim Signorelli. Advids leverages humor to connect with audiences. For a client launching a new mobile game, we created a series of humorous platform highlight videos that showcased the game's features while entertaining viewers, leading to a 25% uplift in app downloads.
Actionable: Incorporate humor to make your message memorable and shareable.
Data-Backed Creativity: "Data is not the new oil. It's the new soil." - Shane Snow. Advids grounds creative decisions in data. For a client in the fashion industry, we analyzed their target audience's preferences and created a platform highlight video showcasing their latest collection with a focus on sustainability and ethical production, resulting in a 10% increase in online sales.
Actionable: Use data to inform creative choices and target your message effectively.
Differentiation and Value: "Value innovation is the cornerstone of blue ocean strategy." - Chan Kim. Advids helps clients stand out from the competition. For a client in the food and beverage industry, we developed a platform highlight video that emphasized their unique brewing process and commitment to local ingredients, resulting in a 12% increase in brand awareness.
Actionable: Highlight your unique value proposition to differentiate yourself from competitors.
User-Centric Design: "Prototypes are how you avoid building the wrong thing." - Braden Kowitz. Advids prioritizes user experience. For a client in the healthcare industry, we conducted user research to understand their patients' needs and created a platform highlight video that clearly explained their telehealth platform's benefits, leading to a 18% increase in patient registrations.
Actionable: Prioritize user experience by understanding your audience's needs and pain points.
Why Advids for Platform Highlight Video?
At Advids, we specialize in creating compelling Platform Highlight Videos that elevate your brand and drive business growth. Our unique blend of creative storytelling, cutting-edge technology, and a proven track record ensures your vision translates into a captivating animated experience.
Transform Your Platform Story with Advids:
Customized Platform Highlight Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, character animations, or other Platform Highlight Video styles, ensuring perfect alignment with your brand, style, and target audience. Creative Storytelling Through Animation: Our talented team of animators and storytellers craft engaging narratives that resonate with your viewers and inspire action. Cutting-Edge Platform Highlight Video Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impression. Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: Open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Platform Highlight Videos.
Experience and Trust:
12+ Years of Proven Success: With over 3400 successful client projects, we possess a deep understanding of effective Platform Highlight Video creation. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
Platform Highlight Video Expertise:
235+ Successful Platform Highlight Videos: We've delivered impactful results for a wide range of clients, demonstrating our proficiency in this specialized video format.
Ready to unlock the potential of Platform Highlight Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Platform Highlight Video?
A platform highlight video is a concise and engaging video that showcases the essence of a platform. It goes beyond simply listing features; it aims to captivate potential customers, educate them about the platform's capabilities, and inspire them to take action. Think of it as a platform's elevator pitch in video format.
Platform highlight videos can be used for various purposes, such as explaining complex concepts, demonstrating features, showcasing user testimonials, and driving sales. Platforms like Slack and Asana effectively use highlight videos to communicate their value proposition and differentiate themselves in a crowded market. Their videos are visually appealing, informative, and leave a lasting impression on viewers.
What do top Platform Highlight Videos have in common?
Animated Explainer - Visually engaging and easy to understand.
Call to Action - Encourages viewers to take action.
Data Visualization - Showcases platform impact.
Whiteboard Animation - Explains complex concepts.
2D Animation - Visually engaging and memorable.
3D Animation - Realistic and immersive.
Mixed Media - Combines different visual styles.
Live Action - Authentic and relatable.
What makes Platform Highlight Video effective?
A compelling platform highlight video is a powerful tool for communicating your platform's value proposition and driving engagement. The effectiveness of these videos is driven by a combination of factors, including a clear understanding of your target audience, a concise and engaging narrative, and a visually appealing presentation.
The design to create engaging platform highlight videos is focused on capturing attention, conveying information clearly, and inspiring action. These videos are typically short and to the point, focusing on the most important features and benefits of the platform. They often use a combination of visuals, animation, and narration to create a compelling and memorable experience for viewers.
Methods for creating effective platform highlight videos include incorporating user testimonials, showcasing real-world examples, and using data visualization to demonstrate the platform's impact. By highlighting the human element of your platform and demonstrating its tangible benefits, you can build trust and credibility with potential users.
How long should your Platform Highlight Video be?
The ideal length for a platform highlight video is determined by several factors, including the complexity of the platform, the target audience, and the specific goals of the video.
A conversational approach to determining the length of your platform highlight video is to consider the attention span of your target audience and the amount of information you need to convey. A shorter video is often more effective for capturing attention and conveying a clear message, while a longer video can be used to provide a more comprehensive overview of the platform.
What is the main objective of the video?
To introduce the platform to a new audience?
To highlight new features or updates?
To drive sign-ups or downloads?
What features are you highlighting?
Are you focusing on a specific feature or a broader overview?
How many features are you trying to showcase?
How complex is the platform?
Is it a simple platform with a few core features?
Or is it a complex platform with many different functionalities?
What is the target audience's attention span?
Are you targeting a younger audience with a shorter attention span?
Or are you targeting a more mature audience with a longer attention span?
What is the desired call to action?
Do you want viewers to sign up for a free trial?
Download the app?
Visit your website?
How much time do viewers have to watch the video?
Are they likely to watch the video on their commute?
Or are they more likely to watch it at home on their laptop?
What is the overall budget for the video?
A longer video will require more time and resources to produce.
How to create Platform Highlight Videos?
The creation of a platform highlight video involves a structured process that ensures a compelling and effective final product. This process typically includes pre-production, production, and post-production phases.
The process to create engaging platform highlight videos is focused on planning, execution, and refinement. It involves defining the video's purpose, identifying the target audience, and developing a clear narrative.
Pre-Production
Define the video's purpose: What is the main goal of the video? Is it to introduce the platform, showcase its features, or promote a specific campaign?
Identify the target audience: Who are you trying to reach with this video? Understanding your audience will help you tailor the content and style accordingly.
Develop a clear narrative: Create a compelling story that will engage your audience and effectively communicate the platform's value proposition.
Create a storyboard: Visualize the video's flow and sequence of events. This will help you plan the shots, transitions, and overall pacing.
Production
Choose the right visuals: Select high-quality images, videos, and graphics that align with the platform's brand and message.
Write a script: Craft a script that is engaging, informative, and concise. Consider using a conversational tone and incorporating calls to action.
Record voiceover: Hire a professional voice actor or record your own voiceover to add a professional touch and enhance the video's impact.
Post-Production
Edit the video: Assemble the footage, add transitions, and refine the pacing to create a smooth and engaging viewing experience.
Add music and sound effects: Choose music and sound effects that complement the video's tone and enhance its emotional impact.
Finalize the video for distribution: Render the video in the appropriate format and resolution for different platforms.
Distribution and Optimization
Optimize for different platforms: Adjust the video's aspect ratio, length, and other settings to ensure optimal viewing on various platforms.
Promote the video across multiple channels: Share the video on social media, your website, and other relevant channels to reach a wider audience.
Track analytics and make adjustments: Monitor the video's performance and make adjustments based on audience engagement and feedback.
Continuous Improvement
Incorporate user feedback: Gather feedback from viewers and use it to improve future videos.
Iterate and improve over time: Continuously refine your video creation process to create even more engaging and effective content.
Platform Spotlight: Videos That Sell
A platform highlight video is a concise, engaging video designed to showcase the essence of a platform. It goes beyond simply listing features; it aims to captivate potential customers, educate them about the platform's capabilities, and inspire them to take action.
Think of it as a platform's elevator pitch in video format. There are various types, each serving a specific purpose:
Explainer videos: Simplify complex concepts and demonstrate how the platform solves a problem.
Product demos: Provide a visual walkthrough of the platform's features and functionality.
Testimonial-driven videos: Feature satisfied users sharing their positive experiences.
Platforms like Slack and Asana effectively use highlight videos to communicate their value proposition and differentiate themselves in a crowded market. Their videos are visually appealing, informative, and leave a lasting impression on viewers.
Boost Your Platform With Video Power
Creating a platform highlight video offers a multitude of benefits for your business, impacting everything from Brand Awareness to customer loyalty. Here's how:
Enhanced Brand Awareness: A well-crafted video can showcase your platform's unique personality and values, making it more memorable and recognizable.
Wider Audience Reach: Video is highly shareable across social media and other online channels, expanding your potential customer base.
Lead Generation: By showcasing the platform's value proposition, you can attract potential customers and encourage them to learn more.
Improved Customer Support: Videos can serve as self-service resources, reducing the burden on your support team.
Increased Sales:Compelling Videos can demonstrate the platform's ROI and drive purchasing decisions.
Enhanced User Engagement: Videos can make learning about and using your platform more enjoyable and interactive.
By investing in a platform highlight video, you're investing in the growth and success of your business.
Crafting Compelling Highlight Videos
A compelling platform highlight video script is the foundation of a successful video. It needs to be concise, engaging, and informative, all while telling a story that resonates with your target audience.
Key Elements:
Clear Value Proposition: Start by clearly articulating the problem your platform solves and the benefits it offers.
Highlight Key Features and Benefits: Focus on the aspects that are most relevant and appealing to your audience.
Showcase Real-World Use Cases: Illustrate how the platform is used in practice and the positive outcomes it delivers.
Strong Call to Action: Encourage viewers to take the next step, such as visiting your website or signing up for a free trial.
By crafting a script that is both informative and entertaining, you can Captivate Your Audience and leave a lasting impression.
Building Community Through Launch Videos
Platform highlight videos can be powerful tools for building a strong community around your platform. They can showcase the diversity of your users, highlight their successes, and create a sense of shared purpose.
For example, a video could feature interviews with users from different backgrounds and industries, sharing how the platform has helped them achieve their goals. It could also showcase user-generated content, community events, and behind-the-scenes glimpses of the platform's culture.
By highlighting the human element of your platform, you can create a sense of belonging and encourage potential users to join the community.
Workflow Videos: Unlocking Platform Potential
Platform highlight videos can be invaluable tools for user Onboarding and training. They can simplify complex processes and make learning new features more intuitive.
Imagine a project management platform. A video could guide users through the process of creating a new project, assigning tasks to team members, setting deadlines, and tracking progress. Each step would be visually demonstrated, making it easy for users to follow along.
By breaking down workflows into manageable steps and using visual aids, videos can empower users to quickly master the platform and unlock its full potential.
Boosting User Engagement with Highlight Videos
Let's say a platform is struggling with low user engagement. A highlight video could address this challenge directly by showcasing the platform's most engaging features, highlighting success stories, and demonstrating how active participation can lead to positive outcomes.
By acknowledging the challenge and presenting a solution, the video can rebuild user confidence and encourage them to re-engage with the platform.
Onboarding Videos: Engage and Convert
Onboarding is a critical stage in the user journey. Platform highlight videos can make this process more engaging, efficient, and memorable.
Instead of relying solely on text-based tutorials, you can create a welcome video that introduces new users to the platform's key features and benefits. You can also create short, focused videos that guide users through specific tasks, such as setting up their profile or completing their first project.
By providing a visual and interactive onboarding experience, you can increase user satisfaction and reduce churn.
Support Videos: Empowering Your Users, Saving Your Budget
Platform highlight videos can be a valuable resource for your support team, reducing the volume of inquiries and freeing up their time for more complex issues.
Here's how:
Create FAQ videos: Address common user questions in a visually engaging format.
Develop tutorial videos: Guide users through specific tasks and workflows.
Produce troubleshooting guides: Help users resolve common issues on their own.
By providing self-service support resources, you can reduce support costs and improve customer satisfaction.
Building Trust Through Video
Trust is essential for building strong customer relationships. Platform highlight videos can play a role in establishing credibility and transparency.
Consider creating a behind-the-scenes video that introduces your team, showcases your company culture, and highlights your commitment to customer success. You can also feature customer success stories that demonstrate the positive impact your platform has had on real businesses.
By humanizing your brand and showcasing your expertise, you can build trust and foster long-term customer loyalty.
Platform Videos: Stand Out From The Crowd
In a crowded market, it's crucial to differentiate your platform from the competition. Platform highlight videos can effectively showcase your unique selling points and capture the attention of potential customers.
While text and images can convey information, video allows you to demonstrate your platform's personality, user experience, and value proposition in a more dynamic and engaging way. You can showcase your intuitive interface, highlight your unique features, and demonstrate the positive impact your platform has on users' lives.
By leveraging the power of video, you can stand out from the crowd and attract your ideal customers.
Building Community with Platform Event Highlight Videos
Case Study: Spotify
Objective:
To increase user engagement and build a stronger sense of community around Spotify's platform by showcasing the diverse range of events and experiences available to users.
Strategy:
Spotify created a dedicated section on their platform called Spotify Events where they highlighted upcoming concerts, festivals, and other music-related events. They also produced short, engaging highlight videos of past events, featuring behind-the-scenes footage, interviews with artists, and audience reactions. These videos were shared across Spotify's social media channels and embedded within the Spotify Events section.
Results:
Increased Event Attendance: Spotify saw a significant increase in event attendance after implementing the Spotify Events section and highlight videos.
Enhanced User Engagement: The videos generated a high level of engagement on social media, with users sharing, commenting, and liking the content.
Stronger Community Building: The highlight videos helped to create a sense of community among Spotify users, by showcasing shared experiences and fostering a sense of belonging.
Creating Video Content for Platform Social Media
Case Study: Instagram
Objective:
To increase user engagement and brand awareness on Instagram by creating engaging video content that resonates with the platform's audience.
Strategy:
Instagram launched a variety of video formats, including Instagram Reels for short, creative videos, Instagram Stories for ephemeral content, and Instagram Live for live broadcasts. These formats allowed users to share their creativity, connect with others, and discover new content.
Results:
Increased User Engagement: Instagram saw a significant increase in user engagement across all video formats, with users spending more time on the platform and interacting with content.
Improved Brand Awareness: The engaging video content helped to improve Instagram's brand awareness by showcasing the platform's value proposition and attracting new users.
Enhanced User Retention: The engaging video content helped to improve user retention by providing users with a reason to return to the platform regularly.
How platform highlight video examples are curated?
We dove deep into platform highlight videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic platform highlight videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Platform Integration Examining how seamlessly the video integrates with the platform's ecosystem and user experience. 7.Value Proposition Determining how effectively the video communicates the platform's core value proposition and benefits. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, platform highlight video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
