Picture this a killer product launch but zero buzz. Ouch, right? Don't worry, I've got the inside scoop on what industry giants are using to steal the show product awareness videos. They're not just trendy; they're transforming how we consume online content. The best part? You can too. The proof is in the pudding. Just how much? Let's look at the numbers.
- 90% of all internet traffic is projected to be made by short-form video in 2024.
- 96% of people turn to videos to learn more about a product or service.
- 60% of short-form videos are watched for 41% to 80% of their length.
These stats reveal a powerful trend: short, engaging videos are key to capturing attention and driving product understanding. Let's dive in and explore 30 Engaging Product Awareness Video examples to unlock actionable strategies for maximizing your video marketing impact.
1. GeoSLAM Creative product video
Duration : 1 minute and 11 seconds
This Product Awareness Video by GeoSLAM masterfully uses 3D animation to showcase the potential of its SLAM technology. The energetic visuals depict a figure traversing diverse landscapes, effortlessly capturing spatial data, which immediately conveys the versatility of the product. The individual models are then presented in detail, highlighting key features and advantages with clear on-screen text. This allows potential customers to quickly grasp the core benefits of each device.
GeoSLAM's branding is consistently reinforced through the use of its distinctive orange logo and a clean, modern aesthetic. The fast-paced editing, synchronized with an upbeat electronic soundtrack, keeps viewers captivated while efficiently delivering a wealth of information. The video effectively positions GeoSLAM as the go-to solution for smart spatial mapping across various industries.
2. HR Acuity Animated Product Awareness Video
Duration : 1 minute and 12 seconds
If you're grappling with complex employee relations issues, look no further than this HR Acuity product awareness video. This animated series tackles the pervasive challenge of workplace harassment and discrimination, presenting a solution in a crisp and engaging way. Instead of showing real-life scenarios, the video leverages animation to simplify and emphasize the problem's impact.Â
The video culminates in an animated sequence highlighting HR Acuity's centralized case management platform, with a persuasive voiceover that reinforces its key message: streamline investigations, reduce risk, and improve the employee experience. The call to action, Sign up for a demo today, is perfectly placed, nudging viewers toward a solution.Â
3. MongoDB Creative Product Highlight Video - Build brand awareness implicitly
Duration : 1 minute and 18 seconds
MongoDB Atlas unveils its potential in this sleek product awareness video. The animated narrative, from building blocks to expanding storage, illustrates the platform’s versatility and scalability. The video expertly utilizes visual metaphors like a growing graph and archiving documents, making complex concepts easy to grasp.
The clean aesthetics and smooth transitions contribute to a cohesive viewing experience. By showcasing the core functionalities and benefits in a concise manner, the video inspires viewers to explore the comprehensive capabilities of the MongoDB Atlas developer data platform.
4. Boston Scientific Product Awareness Motion Video
Duration : 1 minute and 1 second
In the medical field, where radiation exposure poses a threat, Boston Scientific partnered with ControlRad to create a solution: ControlRad Select. This product awareness video efficiently demonstrates the impact of ControlRad Select. By cleverly using simple 2D animation and a minimalist style, the video effectively conveys the core message—reducing radiation exposure for both medical staff and patients.
The video hooks viewers with the immediate presentation of the problem and then introduces ControlRad Select. The REDEFINE trial results are visually presented using bar graphs, showing a significant decrease in radiation dose. The calm background music and clear typography enhance the video's professional appeal, driving home the message of safety and innovation in the cath lab. This makes the viewer consider ControlRad Select as an essential safety measure.
5. PharMerica
Duration : 1 minute and 20 seconds
This Product Awareness Video by PharMerica stands out with its confident, concise narrative. It doesn't waste a single frame, seamlessly transitioning from the challenge of medication management to the comprehensive solutions offered by PharMerica.
The video cleverly uses visuals, like an overwhelmed senior amid a flurry of pills, to connect emotionally with viewers. It then offers hope through clear explanations of PharMerica’s dedicated staff, personalized programs, and convenient access. This smart blend of empathy and information creates a powerful case for PharMerica's services.
6. Roson Animated Product Showcase Video - Showcase design elegantly
Duration : 1 minute and 25 seconds
This is a powerful Product Awareness Video Example that effectively showcases the dental chair's features and benefits. The video's clean and modern graphics, combined with a variety of shots, create a visually engaging experience. The use of a black background emphasizes the chair's design, making it the focal point.
Video Design - The video successfully communicates its objective by highlighting the key features of the dental chair. The video's tone is professional and informative, effectively conveying the company's commitment to delivering high-quality dental equipment.
The video's visual design helps to drive its goal of introducing the product to dentists, highlighting the chair's features and benefits. The video successfully communicates the message of a safe, comfortable, and efficient dental chair that is perfect for dentists looking to upgrade their equipment.
7. Helmerich & Payne Animated Product Video
Duration : 1 minute and 27 seconds
This product awareness video brilliantly captures the essence of precision drilling. The sleek 3D animation of the drill and the magnetic field visualization immediately grab the viewer's attention. The seamless transitions and dynamic camera angles further enhance the visual appeal.
The video effectively showcases the benefits of the technology, emphasizing on-target drilling and improved safety margins. It's a compelling example of how a short, visually-driven video can effectively communicate complex technical information in a memorable way.
8. Breton Creative Product Awareness Video
Duration : 1 minute and 2 seconds
Breton develops automated technology for the ceramic tile and slab industry. This video is designed to introduce and explain the features of Ghibli, an automatic dry squaring and rectifying line for ceramic tiles and slabs.
Video Design - The video uses 3D animation and graphics, which are sleek, modern, and engaging. A dark background with red accents creates a powerful and visually impactful look. The graphics are clean and simple, making it easy to understand the complex concepts presented.
This Product Awareness Explainer Video Example effectively showcases the Ghibli line's capabilities in a visually compelling manner. The animation and graphics highlight the features and benefits of Ghibli by emphasizing the precision of the automated machinery. This approach makes it easy to visualize how the line works and its potential impact on a business. The tone is informative and professional, making it clear that Breton is a reliable and trustworthy partner for tile and slab manufacturers.
9. Boyd 3D Product Awareness Video
Duration : 1 minute and 2 seconds
Boyd Corporation's Product Awareness Video expertly showcases their solutions for EV battery safety through captivating 3D animations. The exploded view of the battery pack and the simulation of thermal runaway are particularly impressive, demonstrating the potential risks and the effectiveness of Boyd's technology.
The video's sleek aesthetics and concise messaging create a powerful impact, leaving viewers with a clear understanding of Boyd's expertise in the EV space. The strategic use of visuals, sound design, and pacing elevates this video to a benchmark for product demos.
10. STAC Product Design Animation Video
Duration : 1 minute and 2 seconds
This video is a strong example of a product video for brand awareness. It starts with a simple, close-up shot of the aluminum profile and its parts, which is a common strategy to highlight the materials and quality of the product. The use of a minimalist, black background, and lighting helps to draw attention to the product.
Video Design - The video effectively communicates the company's expertise and ability to provide high-quality aluminum solutions. The sleek and professional visual style conveys a message of innovation and reliability.
The use of close-up shots emphasizes the details of the product, showcasing its quality and craftsmanship. This is a great way to build trust and credibility with potential customers. The video is a great example of how to use simple, effective techniques to create a compelling product video for brand awareness.
11. PagerDuty 2D Product Awareness Video - Build brand awareness subtly
Duration : 1 minute and 2 seconds
PagerDuty is a digital operations management platform that empowers developers and IT teams. The video is designed to show how the platform helps companies manage their real-time operations, enabling them to stay on top of mission-critical work.
Video Design - The video employs a minimalist and clean aesthetic, utilizing flat, colorful graphics and a simple, geometric design style. It features dynamic transitions and motion graphics that highlight the keywords: automation, integration, and real-time operations. The overall effect is a modern and sophisticated Product Awareness Video that showcases the key functionalities of the platform.
The minimalist and clean design of the video, combined with the dynamic transitions and motion graphics, creates a sense of urgency and efficiency, effectively communicating the value proposition of PagerDuty. The video's tone is professional and informative, emphasizing the importance of staying on top of mission-critical work and keeping digital services running smoothly. The visual style aligns with the brand's focus on digital operations management and the need for efficient and reliable solutions for businesses in a digital world.
12. Applied Medical Minimal Product Awareness Video
Duration : 1 minute and 31 seconds
Applied Medical is a company that creates medical devices, and this video is designed to show off their new energy system.
Video Design - The video uses 3D graphics and animation to highlight the intelligence of the system. The design has a clean and modern feel, featuring a teal color scheme with white text. The clean lines, the lack of distracting background visuals, and the emphasis on the product itself make this a good Product Awareness Video. It focuses on the product and its innovative features without needing a live action component.
The visual style communicates the company's mission of providing innovative and intelligent medical solutions. The video's design is clean and modern, showcasing the energy system with a simple yet effective visual style, highlighting the system's functionality. This creates a sense of sophistication and trust that is important for a medical device company. The video's focus on the product allows it to communicate its key message clearly.
13. Freshdesk
Duration : 1 minute and 31 seconds
Freshdesk is a customer support software company that offers various solutions to streamline customer service processes. This video is designed to demonstrate the benefits of call transcription, a feature that converts audio calls into text, making it easy to retrieve customer data.
Video Design - This video uses a bright and fun visual style, ideal for a tech company. Vibrant colors and abstract shapes create an engaging and visually appealing experience. Animated scenes featuring a cloud, an hourglass, and characters like a customer support representative illustrate the problem of information overload and the solution offered by Freshdesk.
Software Product Awareness Video for Marketing - The visual style effectively communicates the value proposition of call transcription. Abstract shapes, vibrant colors, and playful animations create a fun and engaging tone. The problem of information overload is highlighted using a cloud filled with abstract shapes, implying complexity and confusion. The solution is then showcased using an hourglass, which symbolizes efficiency and time-saving. The vibrant colors and playful animations further emphasize the ease of use and the positive impact of the solution.
14. CareATC
Duration : 1 minute and 31 seconds
CareATC is a population health management company that empowers you to inspire healthier, happier employees and reduces your healthcare spend. This video is designed to introduce CareATC to potential clients, highlighting the company's programs and technology.
Video Design - CareATC's Product Awareness Video effectively communicates their service with a minimalist design style. The video features vibrant colors and clear, concise graphics that effectively convey the company's message. The use of animated icons, such as the red cross and magnifying glass, further enhances the video visual appeal and makes it easy to understand the benefits of CareATC's services.
CareATC effectively uses graphics and animation to drive the video goal of promoting their healthcare management programs. The video uses a combination of animated charts, graphs, and icons that showcase the benefits of the company's approach. The use of a clean, minimalist design helps reinforce the video tone of professionalism and expertise, thus attracting the target audience of employers seeking a reliable and effective healthcare management solution.
15. Audaces
Duration : 1 minute and 36 seconds
Audaces Idea is a software solution that helps designers create drawings and technical sheets. The video is designed to showcase how the solution simplifies the collection development process.
Video Design - The video utilizes a clean and modern design. The software interface is highlighted with bright colors and minimal animations. This visual style is common in Product Awareness Videos, which seek to demonstrate the features and benefits of a product. The video uses various illustrations that effectively communicate the tools and functionalities of the software. The graphics are high-quality and engaging, adding visual appeal to the video.
The design of the video effectively communicates the ease of use and functionality of Audaces Idea. It emphasizes the user-friendly interface and the specific tools designed for the fashion industry. The video's tone is optimistic and aspirational, conveying the potential for designers to achieve greater efficiency and creativity through the use of Audaces Idea. The video's clean and modern design, combined with its focused and informative narrative, effectively promotes the product and encourages viewers to learn more.
16. DANA
Duration : 1 minute and 40 seconds
This is a powerful Product Positioning Video for Brand Awareness that showcases a new compact, yet powerful gearbox solution for full-size pickup trucks. The video effectively communicates the benefits of the gearbox, highlighting its ability to deliver the same towing capacity and power as a traditional gearbox, while maintaining a compact design.
Video Design - The video utilizes a 3D animation style, which is high quality and smooth. The use of a transparent truck chassis shows how the gearbox is integrated into an existing truck. This is a good example of a video that introduces a new product in a clear and concise way.
The video effectively conveys the message that the gearbox is compact, yet delivers the same towing capacity and power as a traditional gearbox. The animation highlights the seamless integration of the gearbox into existing truck architecture. The overall tone of the video is informative and compelling, showcasing expertise in engineering innovative powertrain solutions.
17. PwC
Duration : 1 minute and 45 seconds
PwC's Pillar Two Engine is a centralized cloud-based calculation engine, helping businesses quantify the impact of OECD Pillar Two, including provision, compliance, and modeling. This is a Product Awareness Video for Social Media because it uses graphics and visuals, like a world map and data visualizations, to convey complex information and make it easily understandable.
Video Design - The video design is minimalistic, employing a dark background with orange and white text, which is consistent with the brand. The clean, modern design and the clear and concise language in the video creates a professional and trustworthy tone. This tone is further enhanced by the use of graphics, such as a world map, to illustrate the global scope of Pillar Two.
The consistent use of an orange pixelated pattern throughout the video signifies data and calculation, acting as a visual cue. These cues help to reinforce the video's message and drive viewers to learn more about the solution.
18. Teledyne
Duration : 1 minute and 48 seconds
Teledyne e2v Semiconductors is introducing the world's most compact Radiation Tolerant 4GB DDR4 memory for space systems. This video is designed to showcase the advanced technology of this new memory chip.
Video Design - The video features simple graphics and animations, making it more engaging and easier to understand. The graphics are clean and minimalistic, the animation is smooth and natural. This Product Awareness Video for Content Marketing uses a simple design which is in line with the tech video aesthetic.
The video uses a simple narrative to explain the benefits of this new memory chip. It uses visual metaphors, a simple animation, and a relatable scenario to communicate the value of the product. The overall tone of the video is upbeat and positive, highlighting the benefits of this new compact memory chip. The video successfully conveys its message and showcases the product in a clear and concise manner, leaving a lasting impact on the viewer.
19. FloorMuffler
Duration : 1 minute and 48 seconds
FloorMuffler is a flooring underlayment that helps improve the sound quality of your floor and also acts as a moisture barrier. The video is designed to show the benefits of FloorMuffler and demonstrate the installation process.
Video Design - This Product Awareness Video employs a simple, clean, and minimal graphic style, using flat colors and line art to illustrate various noise issues in a home. The visual style is effective in conveying the problem, focusing on the common challenges homeowners face, making the video relatable and emphasizing the need for a solution. The video highlights the benefits of the underlayment by showcasing different scenarios like loud music, kids dancing, and more. The simple and engaging animation is used to communicate the message effectively.
The video uses a straightforward narrative to explain the issue of noise and moisture in homes, and how FloorMuffler can be used to prevent this. The overall tone of the video is light and conversational, making it easy for viewers to understand the product's benefits. The use of simple and engaging visuals, combined with an easy-to-understand narrative, effectively communicate the value proposition of FloorMuffler and drive the viewer to learn more about the product.
20. Beckhoff
Duration : 1 minute and 50 seconds
Beckhoff offers a comprehensive range of automation solutions, including Industrial PCs, I/O and Fieldbus modules, Drive Technology, and automation software. This video is designed to introduce these different product segments.
Video Design - The video focuses on showcasing the company's diverse product portfolio, using a clean and simple visual style with a white background and close-up shots of each product. This approach emphasizes the product design, creating a professional and visually appealing presentation. The fast-paced rhythm keeps viewers engaged and highlights the ease of integration and use of these products.
This video is a great example of a Product Awareness Video for Lead Generation. The clean design and fast pace effectively communicate the company's expertise in automation, while the focus on product diversity encourages viewers to explore their specific needs and potential applications. This approach is ideal for generating leads and building brand awareness.
21. OpenText
Duration : 1 minute and 51 seconds
OpenText introduces a revolutionary new Chatbot, a generative AI, designed to revolutionize the user experience. The video is designed to present a conversational chatbot that solves common problems that IT support teams face.
Video Design - The video follows a visual design that is engaging and easy to follow. It uses a variety of visual elements to capture attention and communicate the message. This design aesthetic can be seen in the use of a blue gradient background. This emphasizes the modern feel of the product. This video is a good example of a Product Awareness Video. The video showcases the benefits of the product and how it can be used to solve problems.
The video uses a conversational tone to engage the user and introduce the product. It uses animated graphics and illustrations to depict the frustration of typical support experiences. The tone of the video is positive and uplifting. It focuses on the benefits of the product and how it can improve the IT support experience. The video's visual style effectively communicates the message of the video. It effectively conveys the frustration of the target audience. The video's tone is uplifting and positive, conveying the benefits and value of the product. The visual style of the video is highly engaging and draws attention to the benefits of the product.
22. DermaConcepts
Duration : 1 minute and 56 seconds
This is a Product Awareness Video Animation for a revolutionary skincare device. It opens with a close-up of the device, showcasing its sleek design. The video then transitions to different angles, demonstrating how the device works and highlighting its key features.
Video Design - The white background emphasizes the device and its features, creating a clean and sophisticated aesthetic. Graphics, white space, and smooth transitions are used to create a compelling visual experience. This minimalist approach ensures the video is easy to understand and engaging for the target audience.
The video's professional and informative tone builds trust and credibility with potential customers. It effectively communicates the product's benefits and how it works, making it a powerful tool for promoting the device.
23. Microsoft
Duration : 2 minutes and 12 seconds
The video is designed to explain the benefits of Microsoft Marketplace Rewards. It highlights how it helps partners reach new customers, simplify their sales, and unlock new business opportunities.
Video Design - The video has a minimalist and modern design. It uses a dark background with bright, colorful graphics, representing the vibrant nature of the technology industry. The use of simple icons, bold text and an upward trajectory line helps emphasize the key benefits of Marketplace Rewards. This visual approach makes the video a Product Awareness Video for other partners.
The clean and professional design, coupled with the straightforward narrative, successfully conveys the value proposition of Marketplace Rewards. The video's tone is positive and encouraging, emphasizing the opportunities and growth that can be achieved through its program.
24. OccuTrack
Duration : 2 minutes and 2 seconds
OccuTrack is a medical start-up developing a mobile Automatic Visual Impairment Detection System. The video is designed to educate viewers about Age-Related Macular Degeneration and how the solution can address it.
Video Design - The video uses a minimalist design style, with bright, vibrant colors. Visual elements like the globe, people, and graphics highlight the global impact of AMD. This visual style is able to effectively communicate the objective. It highlights the impact of AMD, the need for early detection, and how the system can empower individuals to monitor their vision.
Product Positioning Video for Brand Awareness - By using a visually engaging design, the video captures the viewer's attention and emphasizes the gravity of AMD, making the video educational and impactful.
25. Jacobs
Duration : 2 minutes and 30 seconds
This is a strong Product Awareness Video Design that effectively communicates the value proposition of the platform. It starts with a problem, then offers a solution, ending with a call to action. The animation is engaging and the overall style is visually appealing.
Video Design - The use of simple graphic elements and bold colors helps highlight the key points and make the video easy to understand. The overall tone of the video is positive and encouraging, emphasizing how the platform can help businesses achieve their goals.
The video uses a blend of animation and illustrative graphics to communicate the platform's benefits in an engaging and digestible way. This video style appeals to businesses and professionals who are looking for a solution to streamline their compliance management processes. The visual design is clean, modern, and easy to understand, which effectively communicates the value proposition of the platform.
26. QuickML
Duration : 2 minutes and 4 seconds
QuickML is a no-code machine learning platform that simplifies the process of creating, deploying, and monitoring ML models. The video is designed to showcase QuickML's features and how it empowers users to build machine learning pipelines without coding knowledge.
Video Design - The video utilizes a clean and modern design with vibrant colors and engaging graphics, creating a Product Awareness Video that quickly captures user attention. The use of animated diagrams, data visualizations, and visual effects helps communicate QuickML's core functionalities and benefits.
The video's visual design effectively conveys QuickML's accessibility and power by showcasing the user-friendly interface, drag-and-drop functionality, and visual workflow builder. The use of futuristic visuals, including a robotic arm and data-driven animations, reinforces QuickML's capabilities for building powerful machine learning models. The video's tone is confident and engaging, highlighting QuickML's ability to revolutionize the machine learning experience for users without technical expertise.
27. Syncsort
Duration : 2 minutes and 7 seconds
Syncsort Connect is a product family designed to help businesses manage their data. This video is a great example of Product Animation for Brand Awareness. It uses simple, clean graphics to illustrate the point of the video. Flat illustrations, contrasting colors, and animations create a sleek, modern look that captures the viewer's attention.
Video Design - The video style and its graphics effectively communicate the simplicity and efficiency of the solution. The video utilizes a lighthearted and conversational tone which creates a sense of approachability, making it clear that the product can help make the process of managing data easier.
28. Paysend
Duration : 32 seconds
This is a Product Reveal Video for Brand Awareness, designed to showcase a global payment solution for businesses. The video's minimalist and modern design uses a vibrant green background with white line art graphics. Clean lines and simple animations effectively illustrate global reach, security, instant payments, and transparent exchange rates.
Video Design - The clean and clear visual style is visually engaging, effectively communicating the objective of the video by emphasizing ease, accessibility, and speed. The minimalist design, combined with the graphics, creates a modern and sophisticated tone.
The focus is on showing the service is accessible and easy to use, making the video appealing to the target audience of business owners.
29. Google
Duration : 3 minutes and 41 seconds
Google relies on a vast network of data centers to power its services. This video is designed to explain the networking infrastructure that makes it all possible.
Video Design - The video uses a vibrant and engaging style to visually communicate complex networking concepts. It uses a colorful palette to highlight the global network that connects various data centers. The video skillfully employs animation to depict the seamless connections between data centers, highlighting the scale and sophistication of the network. A clear visual progression from local to global network is used to illustrate the complex web of connections.
The video's clean, simple, and approachable style makes it easy for viewers to understand how the network operates. The video aims to inspire confidence in the reliability and speed of the services. This is a Product Awareness Video that helps viewers understand the complex infrastructure behind the services.
30. G-Form
Duration : 58 seconds
G-Form is a company that makes impact protection products. This video introduces a new material called RE ZRO, that can be fully biodegraded within a few years.
Video Design - The video uses simple, bold graphics to highlight the product's features, creating a minimalist aesthetic that is captivating. A dramatic and engaging background score adds intrigue to the visual content, making the video both impactful and aesthetically pleasing.
Software Product Awareness Video The video effectively conveys G-Form's commitment to sustainability by focusing on the science behind the biodegradable material. Animated visuals, combined with the dramatic music, drive the message home. This video uses the power of visuals to highlight the environmental impact of this groundbreaking product. The tone of the video is upbeat and informative, making it perfect for engaging a wide audience.
How to plan and optimize Product Awareness Videos?
Visual Storytelling: "The most powerful person in the world is the storyteller." - Steve Jobs. Advids leveraged this for a sustainable fashion brand. Their product awareness video used vibrant visuals and minimal text to highlight the eco-friendly production process, resonating with environmentally conscious consumers and boosting sales.
Actionable: Use compelling visuals to convey brand story and product benefits.
Targeted Messaging: "Know your customers better than they know themselves." - Kate Zabriskie, Business Training Works. Advids used this approach for a gaming hardware client. Their product awareness video targeted specific gamer demographics with tailored messaging, leading to increased product pre-orders and community engagement.
Actionable: Tailor messaging to resonate with specific audience segments.
Simplicity in Design: "Simplicity is the ultimate sophistication." - Leonardo da Vinci. Advids embraced this for a minimalist furniture client. Their product awareness video showcased the elegance and functionality of their designs through clean visuals and ambient music, driving website traffic and online sales.
Actionable: Prioritize clarity and simplicity in video design and messaging.
Iterative Improvement: "No problem is a problem." - Shigeo Shingo, Toyota Production System. Advids applied this mindset for a food delivery app client. We analyzed user feedback on their initial product awareness video and iterated on the messaging and visuals, resulting in a higher click-through rate and app downloads.
Actionable: Continuously analyze and improve video based on audience feedback.
Emotional Connection: "The slight edge is the difference between success and failure." - Jeff Olson. Advids harnessed this for a non-profit organization. Their product awareness video evoked empathy through powerful storytelling, increasing donations and volunteer sign-ups.
Actionable: Evoke emotion to create a lasting impact on your audience. **
Why Advids for Product Awareness Video?
At Advids, we create high-quality, original Product Awareness Videos designed to boost your brand visibility and drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling animation that resonates with your target audience.
Why Choose Advids for Your Product Awareness Video?
Proven Track Record of Success: With over 3400 clients served and more than 350 successful Product Awareness Video projects completed, we understand what makes these videos truly effective.
Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their product stories to life through engaging animation.
Client-Focused Approach: Our commitment to client satisfaction is evident in our 109+ five-star Google reviews, showcasing our talent, creativity, and dedication to exceeding expectations.
Our Product Awareness Video Production Process:
Collaborative Partnership: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is at the heart of every decision.
Strategic Communication: We prioritize clear and open communication to fully understand your needs, target audience, and brand identity, resulting in impactful videos that achieve your objectives.
Customized Solutions: We tailor each Product Awareness Video to your specific requirements, whether you need explainer videos, character animations, or other engaging formats.
The Advids Advantage:
Creative Storytelling Through Animation: Our talented team of animators and storytellers craft captivating narratives that grab attention and drive viewer engagement.
Cutting-Edge Technology: We utilize the latest animation software and techniques to create visually stunning videos that leave a lasting impression.
12+ Years of Industry Expertise: Our extensive experience allows us to develop innovative and effective Product Awareness Video strategies that deliver measurable results.
Ready to unlock the potential of Product Awareness Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
Case Study: The Home Depot
Objective: Increase email open rates and click-through rates for promotional emails.
Strategy: The Home Depot implemented a strategy of incorporating video into their Email Marketing campaigns. They created short, engaging videos showcasing new products, DIY projects, and seasonal promotions.
Results: The Home Depot saw a significant increase in email engagement metrics.
- Open rates: Increased by 10%
- Click-through rates: Increased by 20%
Key Takeaways: By incorporating video into their Email Marketing, The Home Depot was able to capture the attention of their audience and drive them to take action. The use of video helped to make their emails more engaging and informative, leading to a significant increase in open rates and click-through rates.
Case Study: American Express- Boosting Email Engagement with Video
Objective: American Express aimed to increase open rates and click-through rates for their Email Marketing campaigns by incorporating video content.
Strategy: They implemented a strategy of including short, engaging videos within their email newsletters, showcasing product features, customer testimonials, and behind-the-scenes glimpses of the brand.
Results: The results were impressive. Open rates for emails containing video content saw a 10% increase compared to traditional email newsletters. Click-through rates also saw a significant jump, rising by 20%. This demonstrated the power of video in capturing attention and driving engagement within Email Marketing.
Case Study: American Express- Boosting Email Engagement with Video
Objective:
American Express aimed to increase open rates and click-through rates for their Email Marketing campaigns by incorporating video content.
Strategy:
They introduced video elements into their email newsletters, showcasing product features, customer testimonials, and behind-the-scenes glimpses of the brand.
Results:
The inclusion of video in emails resulted in a 10% increase in open rates and a 20% rise in click-through rates. This demonstrated the effectiveness of video in capturing attention and driving engagement.
Key Takeaways:
Video content in emails can significantly enhance open and click-through rates, making it a valuable tool for boosting engagement and driving conversions.
How product awareness video examples are curated?
We dove deep into product awareness videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product awareness videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Memorability Examining how effectively the video stays with the viewer and reinforces key product benefits.
7.Emotional Connection Determining how well the video evokes positive emotions and connects with the target audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids
Source: Advids/Youtube, Product awareness video examples 2024, n=14500 videos within duration <3 mintues, across industries.
