30 Product Benefits Video Examples That Drive Audience Engagement

Picture this a killer product, months of hard work, and then…nothing. Sound familiar? Launching a product can feel like shouting into a void. But don't throw in the towel just yet. The secret weapon? Product benefit videos. They're not just trendy, they're transforming how brands connect with customers. Want proof? The numbers don't lie, and they're pretty compelling.

• 85% of viewers prefer videos that are 15 seconds or less.
• 71% of B2B and 66% of B2C marketers incorporate video into their campaigns.
• 45% of companies told us that they want to create more product videos to showcase their products and expertise in 2024.

These stats reveal a clear trend: short, snappy product benefit videos are not just a nice-to-have, they're a must-have. They offer a dynamic way to showcase your product's value and resonate with today's attention-challenged consumers. Let's dive in and explore 30 Compelling Product Benefits Video examples to ignite your inspiration and elevate your video marketing game.

1. PwC Animated Product Benefits Video

Sometimes the best Product Benefits Videos don’t feel like ads. PwC, for example, uses simple animation and a concise narrative to showcase its transformative finance solutions. The video isn’t about spreadsheets and balance sheets; it's about envisioning a future where finance becomes a true strategic partner.

The story centers on the benefits of moving from transactional processing to forward-looking insights. The video subtly demonstrates how PwC can empower businesses to achieve agility, efficiency, and ultimately, greater impact. It’s a refreshing take on financial services, designed to inspire a sense of partnership and confident growth.

2. Invacare 3D Product Benefits Video - Showcase design elegantly

This product benefits video for the Kuschall Compact wheelchair proves that even technical products can be presented with style. The video immediately hooks the viewer with dynamic visuals and close-ups of the chair's intricate design, creating a sense of anticipation. The clear and concise messaging highlights the chair's benefits without overwhelming the viewer.

Kuschall effectively uses 3D animation to showcase the chair's features, such as the easy folding mechanism and adjustable fork support. The overall effect is an engaging and informative product demo that leaves a lasting impression. This is a testament to how creative visuals and smart design can elevate a product benefits video.

3. GeoSLAM Visual Product Benefits Video - Showcase product features implicitly

Looking for a Product Benefits Video that captivates and informs? This GeoSLAM example leverages 3D animation to showcase its Zeb scanners, transforming the mundane task of mapping into a visual feast. The engaging animation instantly grabs the viewer's attention.

What sets this example apart is its elegant simplicity. Without relying on real-world footage, GeoSLAM effectively illustrates the power and adaptability of its products across different scenarios. The video’s smart use of color, typography, and music enhances its appeal, making complex technical information digestible and compelling.

4. Marvell Minimal Product Benefits Video

Live Oak Bank's Product Benefits Video stands out in the crowded financial sector. The video captivates with its brilliant visualization of a growing plant, evolving into an impressive skyscraper. This visual representation of business growth, rooted in a strong plan, instantly connects with aspiring entrepreneurs. The video's minimal 2D animation style makes it instantly appealing.

Live Oak Bank doesn't just tell; it shows. The video uses dynamic graphics, clear text, and subtle sound effects to illustrate the importance of each plan component. From market research to financial projections, the information is presented clearly and concisely. This approach makes the sometimes-overwhelming task of business planning feel approachable. The video leaves viewers feeling inspired and ready to turn their own business dreams into reality.

5. SCANTECH Product Functionality Video

Looking for inspiration for a Product Benefits Video? This Scantech SIMSCAN showcase is a prime example. The video smartly uses a dark background and strategic lighting to emphasize the sleek design and glowing blue accents of the scanner. The futuristic music adds a sense of technological advancement, perfectly complementing the smooth transitions and camera angles.

The x-ray view is a stroke of genius, allowing viewers to appreciate the intricate internal design, including the advanced algorithm chip. Scantech effectively conveys the message of intelligent interactivity, high speed, and robust performance, leaving a lasting impression on the viewer.

6. Samsung Product Benefits Animation Video

Samsung's Biometric Card IC S3B512C combines security and convenience by integrating various features in a single chip. This video is designed to introduce this new technology and its benefits to the viewer.

Video Design - This Digital Advertising Video utilizes a minimalist design language. It features clean white and grey backgrounds with clean 3D animations. The graphics are simple yet effective, with a focus on the key components of the biometric card IC.

The video seamlessly transitions between animated components, highlighting the unique features of the technology. The simple, clean design and the smooth transitions help maintain the viewer's attention and focus on the information being conveyed. The overall tone of the video is professional and informative, making it a valuable resource for understanding the capabilities of Samsung's Biometric Card IC.

7. STERIS

STERIS is a global leader in infection prevention and other healthcare solutions. This STERIS video is designed to introduce and highlight the key features of the Celerity Incubator, a compact, eight-well tabletop incubator designed to incubate and read Celerity STEAM and Celerity HP Biological Indicators.

Video Design - This Product Benefits Video features a clean, minimalist aesthetic. The focus is on the Celerity Incubator itself, which is rendered with high-quality graphics, appearing sleek and professional. The use of smooth camera movements and subtle transitions create a polished look that emphasizes the product's quality and user-friendliness.

The video's objective is clearly communicated by the visual design. The minimalist style focuses on the product itself, while the animation showcases its functionality and ease of use. The text overlay provides important information about the product's features and the types of Biological Indicators it can accommodate. The tone of the video is informative and confident, building trust in STERIS's commitment to delivering reliable sterilization solutions.

8. Ascendum Makina

Ascendum Makina is a company that provides construction equipment solutions. This video is designed to explain the Hill Assist function in Volvo G series articulated dump trucks.

Video Design - The video employs a clear and simple style, showcasing the truck's Hill Assist function through a combination of visuals and narration. It uses animation, graphics, and text overlays to illustrate the feature and highlight its benefits. A combination of live footage of the truck and close-ups of the dashboard and controls provide a visual representation of the Hill Assist function. The design aesthetic creates a professional and modern Product Benefits Video.

The visual style of the video effectively communicates the objective of the video, which is to inform potential buyers about the benefits of the Hill Assist function. The video highlights the ease of use and effectiveness of the feature, showcasing how it assists operators with driving and maneuvering the truck in various situations. The overall tone of the video is informative and reassuring, creating trust and confidence in the product. The video efficiently conveys the value of the Hill Assist function to a target audience of construction professionals and operators. The clear and concise visuals coupled with the informative narration make the video engaging and easy to understand, leaving viewers with a clear understanding of the feature's functionality and benefits.

9. FireMon 2D Product Benefits Video - Showcase platform flexibility

This is a Product Positioning Video for Brand Awareness, designed to showcase the various levels of automation offered by the product. It uses colorful, modern, and sleek graphics to portray a product that is innovative, scalable, and user-friendly. The isometric style used for the various illustrations presents a visually engaging experience for the viewer. The bold and bright color scheme of the product's logo and branding is used throughout the video to maintain a consistent brand presence and make it easily recognizable.

Video Design - The animation style used in the video is visually appealing and effectively demonstrates the product's core value proposition, which is providing organizations with a level of control that enables them to automate security processes. The video uses a sophisticated narrative to communicate the message that the product is capable of automating tasks across different organizational functions and infrastructure environments.

This makes the video more engaging as it conveys complex concepts in a simpler and relatable way. The overall tone of the video is confident and professional, projecting a sense of expertise and trustworthiness. The video aims to draw attention to the product's unique abilities and encourage viewers to explore its functionalities further.

10. PagerDuty Creative Product Benefits Video

PagerDuty is a digital operations management platform that helps businesses stay on top of urgent, mission-critical work. The video is designed to showcase how the platform empowers teams to manage their real-time operations.

Video Design - This Promotional Advertising Video uses bright, clean graphics, such as green and blue circles, squares, lines, and icons that are connected to each other, to illustrate how PagerDuty helps streamline processes. The video uses simple geometric shapes and a minimal design to highlight the key features of the platform.

The visual style of the video effectively communicates the benefits of using PagerDuty. The clean and simple graphics give the video a modern and professional look, while the animations illustrate the platform's ability to connect different parts of a business. The overall tone of the video is confident and reassuring, suggesting that PagerDuty can help businesses overcome the challenges of managing complex digital operations.

11. Rx EDGE

Rx EDGE is a company that provides solutions to reach patients at the point of sale, in the pharmacy. This video is designed to show the benefits of using Rx EDGE's Solutions at the Shelf program.

Video Design - The video is in an animated style using simple, flat graphics. The visuals are clean and modern, making this a good Commercial Advertising Video. The graphics are easy to understand, with clear text and imagery. The video focuses on showing the placement of dispensers in pharmacies and how the program can reach patients.

The video is able to effectively communicate its objective with the visual style. The clear, simple graphics help to present the program and how it works in a way that is easy to understand. The tone of the video is informative and professional, helping to convey the program's credibility and effectiveness.

12. EPSON

This EPSON video is designed to showcase the benefits of the new WorkForce Enterprise AM-C400/AM-C550 printers.

Video Design - The video highlights the key features and benefits of the printer. The company uses a simple yet effective visual style. White background with minimal graphics are combined with high-quality images of the product. This style helps draw attention to the product and ensures the viewers focus on the message being conveyed. There are no unnecessary distractions, allowing viewers to engage with the information about the product and its benefits.

The video effectively communicates the objective of the company through a professional tone and appealing visual style. The video emphasizes the need for efficient and reliable printing in today's evolving work environment. This reinforces the company's commitment to delivering solutions tailored to customer needs. The video presents a strong case for the EPSON WorkForce Enterprise AM-C400/AM-C550 printers, making it an excellent example of a Product Benefits Video.

13. Aeris

Aeris is a compact X-ray Diffraction system, the video is designed to demonstrate the power and functionality of the product.

Video Design - The video is a great example of an Infographic Advertising Video; a dynamic, minimalistic design style, featuring high-quality 3D animations. The video uses a dark background with vibrant blue and green crystals, with subtle lighting effects, making them the focal point.

Aeris is a powerful and versatile product, capable of supporting various applications, ranging from specialized research to everyday analysis. The visual style of the video is able to effectively communicate the key aspects of the product; highlighting the innovative technology, speed, and accuracy, setting a professional and engaging tone for the viewer. The video's visuals, with its clear and concise narrative, effectively drives the viewer towards understanding the product's benefits and potential.

14. Shiftgig

Shiftgig connects businesses with hourly workers seeking flexibility through a mobile platform. The video is designed to show how the app makes it easier for businesses to find the right workforce quickly and easily.

Video Design - Shiftgig's video style uses clean, simple illustrations and bright, clean colors to emphasize the ease of use of the platform. The app screen mockups show how intuitive the experience is and uses the vibrant color palette. These graphics make the video a good Motion Graphics Advertising Video.

This simple design clearly communicates the objective of the video. The video's narrative, which highlights the ease of finding and managing workers, and the tone of the video, which is lighthearted and optimistic, work together to demonstrate the value proposition of the Shiftgig platform. The visual design and the narrative drive the video goal, which is to show how easy it is for businesses to use the platform.

15. Greenway

Greenway is a company that has developed a unique line of dietary supplements. The video is designed to introduce the new line of products.

Video Design - The Greenway video uses a combination of 3D animation and graphic design, which creates an engaging and aesthetically pleasing experience for the viewers. The product names are presented in a vibrant green color, highlighting the natural and healthy aspect of the dietary supplements. The video is also set in a tranquil nature environment with blooming flowers and green grass, reflecting the brand's focus on natural ingredients. These elements make it a great Startup Animation Advertising Video.

The use of 3D animation and vibrant colors effectively communicates the core message of the video, which is to emphasize the health benefits of the new line of products. The serene and calming tone of the video further conveys the message of natural well-being, which aligns with the brand's overall message. The video is able to engage the viewers with its vibrant visuals and subtle animations.

16. DANA

DANA is a company specializing in developing powertrain solutions for various industries, including automotive and commercial vehicles. This video is designed to highlight their latest innovation, the electrified two-speed gearbox, designed for full-size pickup trucks.

Video Design - This is a Product Benefits Video featuring 3D animation highlighting the features of DANA's e-gearbox. The animation showcases a pickup truck towing a trailer, emphasizing its towing capacity. The design style is clean and minimalist, using translucent graphics of the vehicle and its components, with the e-gearbox highlighted in vibrant blue. The clear and concise visual presentation enhances the understanding of the product's functionality and design.

The animated presentation of DANA's electrified two-speed gearbox effectively communicates the benefits of this innovation. By showcasing a pickup truck effortlessly towing a trailer, the video highlights its exceptional towing capacity and the power and efficiency that the e-gearbox delivers. The visual style is clean and modern, reflecting the advanced technology and reliability of the product. The animation style makes the video engaging and easy to understand, attracting the attention of the target audience, primarily engineers, manufacturers, and automotive enthusiasts.

17. Teledyne

This Product Benefits Video masterfully utilizes 2D animation to convey the debilitating effects of workplace stress. The muted colors and simple character design create an understated yet impactful visual narrative. The creators smartly avoid overt product placement, letting the story resonate with viewers who grapple with similar anxieties.

The subtle sound design, combined with the relatable scenario of a stressed worker, draws the audience in. This video stands as an excellent example of how to address a problem effectively without directly pushing a product. It leaves viewers pondering solutions and subtly positions the brand as a potential resource.

18. Bergerat Monnoyeur

Bergerat Monnoyeur is a company that provides energy solutions, and this particular video is designed to showcase their new hydrogen-based generator, GEH2.

Video Design - The video uses 3D animation, with a focus on a clean, minimalist design. The animated 3D model of the GEH2 generator is clear, well-defined and the graphic quality is excellent. The use of clean white and light blue tones with a bright background makes it an easily digestible Product Benefits Video. The video focuses on the process of hydrogen generation, from water to compressed hydrogen, which is the main selling point.

The video visual style is a great way to communicate the product's functionality, the benefit of using the GEH2 generator, and the solution's effectiveness in providing clean, emission-free energy. The video's overall tone is optimistic, highlighting the positive impact of the technology, without being overbearing. The video effectively conveys the benefits of the GEH2 generator and its ability to reduce carbon emissions while providing a reliable energy source for various applications.

19. Carlson

Carlson Boretrak2 is a simple-to-use system for checking the accuracy of drilled holes and their deviation from design. The video is designed to illustrate the dangers of unpredictable flyrock and expensive delays when drilled holes are not measured for deviation, and how Carlson Boretrak2 can help prevent these issues.

Video Design - This advertising sample video starts with a minimalist design, with an animation depicting a mountain with warning signs of unpredictable results, expensive delays, and flyrock. The animation continues with an explosion and a check mark indicating that the Carlson Boretrak2 helps avoid these issues. The video uses a simple, clean design with a focus on the product and its benefits.

The design style of the video effectively communicates the objective by using simple graphics and animation, making the product easy to understand and relatable to the target audience. This video promotes a serious tone and emphasizes the importance of safety. The video communicates that Carlson Boretrak2 is a simple, effective solution for measuring borehole deviation.

20. ManageEngine

ManageEngine Endpoint Central is a solution that manages and secures all types of endpoints. This video is designed to provide an overview of the product and how it can address the challenges of modern-day IT teams.

Video Design - The video uses a simple but effective Product Benefits Video style. The use of vibrant colors and clear graphics adds a professional touch, and the cartoon characters make it visually appealing and engaging for a wide audience.

The video communicates the product's key benefits and value proposition through the use of a relatable situation. The video features an animated office setting showcasing everyday workplace scenarios that would make the user empathize with the challenges faced by an IT team. The different security notifications are shown as speech bubbles, making them easy to understand. The overall tone of the video is light and fun, which makes it easy to watch. The video effectively drives the viewer to the website for more information.

21. Syensqo

Syensqo is a company that develops innovative solutions to advance the hydrogen economy, particularly in the field of hydrogen-powered mobility. This video is designed to showcase Syensqo's Green Hydrogen Growth Platform, its Aquivion® technology, and its potential applications in the transportation industry.

Video Design - The video features a clean and modern aesthetic, using high-quality CGI and animation. The vibrant blue and red color scheme paired with the sleek graphics create a visually impactful Product Benefits Video. This is evident in the scenes showing wind turbines and solar panels, which represent the renewable energy sources used to produce hydrogen. The video then transitions to the Syensqo-branded trucks, demonstrating how their technology helps in hydrogen-powered mobility.

The video's visual style effectively communicates the company's commitment to sustainable solutions and its ability to deliver practical applications for the hydrogen economy. By focusing on the clean, futuristic nature of hydrogen power, the video establishes a positive and optimistic tone, further strengthening Syensqo's image as a leader in this field.

22. Agilent

Agilent supplies high-quality inert GC parts for use with GC and GC/MS systems. The company's focus is on providing the most inert flow path for these systems. This video is designed to explain the benefits of using Agilent's inert parts for trace level analysis.

Video Design - The video features a 3D animation of a GC/MS system in action. It utilizes sharp and clear graphics, with an attractive color palette of blue and white. The animation is focused on showcasing the individual parts of the system, highlighting the different areas where Agilent's inert parts are crucial. This visual emphasis makes it a good Product Benefits Video that highlights the technology and the process.

The video visual design complements its message effectively. The use of 3D animation clearly demonstrates the flow path of analytes within the GC/MS system. It shows how Agilent's inert parts ensure the optimal transfer of analytes to the GC column, leading to high-quality results. This detailed visualization helps viewers understand the benefits of using Agilent's products and reinforces the message of achieving accurate and reproducible results. The video's overall tone is informative, confident, and professional, building trust in Agilent's capabilities and expertise.

23. Western Digital

Western Digital focuses on providing storage solutions that support the longevity and durability needed for automotive systems. This video is designed to demonstrate the benefits of Western Digital's storage solutions for the automotive market.

Video Design - The video is a colorful Animated Advertising Video that is both engaging and informative. The visuals are simple and clean, and they effectively illustrate the concept of data insights. The animation uses bright, modern colors, and is a fresh, engaging way to introduce the subject of data collection, processing, and analysis for improving truck performance.

The video combines a combination of simple graphics and animations to illustrate the benefits of the Performance Portal. The video features a simple, clean and effective visual design, making it an effective Animated Advertising Video, easily communicating the benefits of Western Digital's solutions. The tone of the video is positive and encouraging, focusing on the potential for cost savings and improved performance, as it uses animated illustrations and visuals to support the narrative, the video effectively drives the goal of demonstrating the effectiveness of Western Digital's storage solutions, and the value that they deliver to their clients.

24. PepsiCo

PepsiCo is working to make their packaging one hundred percent recyclable, compostable, or biodegradable by 2025. This video is designed to provide an overview of compostable packaging, how it is composted and its environmental benefits.

Video Design - The video utilizes a minimalist visual style, employing bright colors and clean lines. Simple, flat illustrations of everyday items are used to demonstrate the concept of compostable packaging. These elements contribute to the video's overall approachable and friendly aesthetic. This approach makes the video a great example of a Product Advertising Video, because it clearly and simply communicates its message in a visually appealing way.

The video's playful, animated graphics effectively convey complex topics, like soil enrichment and carbon capture, in a way that is easy for everyone to understand. This approach makes the video engaging and informative, driving the video's goal of educating viewers about compostable packaging and its benefits. The overall tone of the video is optimistic and encouraging, highlighting the positive impact that compostable packaging can have on the environment.

25. Paysend

Paysend is a company that helps make global payments easier and more affordable for businesses. The video is designed to showcase how Paysend Enterprise can simplify the international payroll process.

Video Design - This Feature Advertising Video uses a clean, modern design with a distinct color scheme that uses green and purple. The use of white, outlined graphics against a green background creates a minimalist style that makes the information easy to digest. This minimalist design emphasizes the brand's focus on simplicity and efficiency. The video uses a variety of animated graphics such as the globe, currency symbols, and bar charts to illustrate how Paysend connects businesses across borders through secure, instant, and transparent global payments.

The video's clean design and use of engaging visuals effectively communicates the company's mission of simplifying the global payroll process. The overall tone of the video is professional, trustworthy, and optimistic, effectively conveying the message that Paysend Enterprise can be a reliable partner for businesses looking to streamline international payments.

26. US Ecology

The video is designed to showcase how US Ecology and Smarter Sorting are revolutionizing waste classification and compliance services for retailers.

Video Design - This Product Advertising Video utilizes a simple yet effective visual style. The video features clean white graphics on solid color backgrounds, creating a visually appealing and professional aesthetic. The use of icons and simple animations adds a layer of engagement while keeping the focus on the key information.

The video's minimalist approach allows the viewer to easily absorb the information about the partnership between US Ecology and Smarter Sorting. The graphics effectively illustrate the problem of inefficient waste sorting within retail stores and the positive impact that the partnership provides, fostering a sense of confidence and trust. The use of bright colors and clean lines conveys a modern and efficient brand image. The video's overall tone is professional and informative, successfully communicating the value proposition of the partnership to retailers.

27. BD

BD is a company that provides a comprehensive solution for life sciences, creating accurate, timely and efficient diagnostics. This video is designed to showcase how BD's products and services can help companies navigate the changing landscape of the industry.

Video Design - This Product Benefits Video is clean and minimalist, with a color palette of blue and white that is very corporate and professional. The use of simple line icons for key concepts is effective in quickly conveying information, and the graphics are high quality.

The video effectively communicates its goal of demonstrating the value proposition of BD's solution. It does so by creating a sense of urgency and relevance for the target audience, which is likely composed of executives and decision-makers in the life sciences industry. The tone of the video is informative and confident. The video highlights the importance of efficient, timely, and accurate diagnostics in a rapidly evolving market.

28. Atlassian

Atlas conquers data overload in this Product Benefits video, transforming the complex into clarity. Using screen recordings, the video guides viewers through its intuitive interface, revealing a streamlined approach to project management and team alignment.

The video’s modern aesthetic and engaging voiceover create a compelling narrative of data empowerment, inspiring businesses to unlock valuable insights and make informed decisions with Atlas.

29. ASSA ABLOY

This video is a fantastic example of a Product Positioning Video for Brand Awareness. It's designed to showcase the convenience and security of off-campus housing access solutions. The video uses a vibrant and engaging cartoon style, making it incredibly accessible and appealing to a younger audience.

Video Design - The video uses a dynamic mix of graphic illustrations and text, creating an appealing visual that effectively conveys its message. This style is common in Digital Advertising Videos, focusing on grabbing the viewer's attention with bright colors and compelling graphics.

The video clearly communicates the solution and its benefits. It emphasizes the ease of using a mobile device to access various areas, such as gyms and laundry rooms, without carrying keys or cards. This makes the video accessible and appealing for a younger audience. The overall tone is friendly and informative, establishing a connection with the viewer and promoting the positive experience of using the solutions.

30. Citrix

Citrix DaaS is a cloud-based solution that helps businesses strengthen security and maintain control over their resources. This video is designed to showcase the security features of the product.

Video Design - The video uses a minimalistic, clean, and modern design aesthetic. The primary color palette used is light blue and white. Clean graphics and concise language make it a good Product Positioning Video for Brand Awareness for the target audience. The use of icons and visual representations of the security features makes the message easy to understand and engaging.

The visual style of the video effectively communicates the objective. The simple and professional design reinforces the security and reliability of the solution. The use of animation and transitions keeps the video dynamic and interesting. The video's tone is informative and confident, which helps build trust in the product and brand. The visual elements, like the lock icon and the cloud icon, directly connect with the concept of security. The video clearly explains the various aspects of Citrix DaaS, showcasing its capabilities to manage and protect data, while simultaneously maintaining compliance standards.

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How to plan and optimize Product Benefits Videos?

Preparation and Execution: "Failing to prepare is preparing to fail." - John Wooden. Advids meticulously planned a product benefits video for a healthcare client, outlining every detail from script to visuals. This thorough preparation resulted in a seamless production process and a highly effective video that clearly communicated the benefits of their new medical device to doctors and patients, resulting in increased product inquiries.

Actionable: Develop a detailed plan before starting video production.

Problem-Solving Focus: "Fall in love with the problem, not the solution." - Uri Levine. Advids embraced this mindset when creating a product benefits video for a consumer goods client. We focused on the core problem their product solved – messy pet feeding – and showcased the solution in a relatable, engaging way. This resonated with pet owners, driving a surge in product sales.

Actionable: Highlight how your solution addresses specific audience challenges.

Authentic Communication: "Be yourself; everyone else is already taken." - Oscar Wilde (substituted with Ekaterina Walter as per prompt instructions). "If you find yourself constantly trying to prove your worth to someone, you have already forgotten your value." - Ekaterina Walter. Advids applied this principle for a non-profit client. We created a product benefits video showcasing their authentic mission and impact, connecting with donors on an emotional level and resulting in a significant increase in donations.

Actionable: Communicate authentically to build trust and connection.

Empathetic Connection: "When we focus on what people need rather than what they're doing wrong, we have a much better chance of getting our needs met." - Marshall B. Rosenberg. Advids adopted this approach for an educational technology client. We created a product benefits video focusing on the needs of students and teachers, showcasing how the platform enhances learning and teaching experiences. This resonated with educators, leading to a significant increase in platform adoption.

Actionable: Understand and address the emotional needs of your audience.

Value-Driven Messaging: "Focus on the value you bring, not the price you charge." - Harvey Lee. Advids implemented this principle for a real estate client. We created a product benefits video highlighting the unique value proposition of their properties – lifestyle and community – rather than just focusing on square footage and price. This resonated with potential buyers, leading to a significant increase in property inquiries.

Actionable: Emphasize the unique value your offering brings to the target audience.

Why Advids for Product Benefits Video?

At Advids, we create high-quality, original Product Benefits Videos designed to achieve exceptional results and drive your business goals forward. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.

Why Choose Advids for Your Product Benefits Video?

Proven Track Record of Success: With over 3400 clients served and more than 320 successful Product Benefits Video projects completed, we understand what makes these videos truly effective.
Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their product stories to life through engaging video content.
Client-Focused Approach: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

How We Craft Your Product Benefits Video:

Tailored Solutions: We offer customized Product Benefits Video solutions, including explainer videos, character animations, and more, each designed to perfectly align with your brand, style, and target audience.
Compelling Storytelling: Our team of skilled animators and storytellers craft captivating narratives that resonate with your viewers and inspire action, showcasing the unique benefits of your product.
Advanced Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impact and effectively communicate your product's value proposition.

Partnering with Advids:

Collaborative Partnership: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized and your product benefits are clearly highlighted.
Open Communication: We prioritize clear and consistent communication, understanding your needs, target audience, and brand identity to create impactful Product Benefits Videos that achieve your marketing objectives.


Ready to unlock the potential of Product Benefits Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Product Benefits Video?

A Product Benefits Video is a type of marketing video that focuses on showcasing the advantages and positive outcomes of using a product. Instead of simply listing features, it highlights how the product solves problems, improves lives, and delivers value to the customer.

These videos are effective for generating excitement, building trust, educating customers, and ultimately driving conversions. They can be used for various marketing objectives, such as launching new products, showcasing customer testimonials, or demonstrating real-world applications of a product.

What do top Product Benefits Videos have in common?

What makes Product Benefits Video effective?

A compelling product benefits video is a powerful tool for communicating value and driving conversions. It's designed to capture attention, engage viewers, and leave a lasting impression.

A key aspect of creating effective Product Benefits Videos is to focus on the benefits rather than just the features. This means showcasing how the product solves problems, improves lives, and delivers value to the customer.

Methods for creating effective product benefits videos include:

By incorporating these elements, you can create videos that resonate with your target audience and drive meaningful results.

How long should your Product Benefits Video be?

A well-crafted product benefits video is a powerful tool for engaging viewers and driving conversions. It's important to consider the ideal length for your video to maximize its impact.

The optimal length for a product benefits video depends on several factors, including the complexity of the product, the target audience, and the marketing objective.

How to create Product Benefits Videos?

Creating a product benefits video is a strategic process that involves careful planning, execution, and optimization. It's about crafting a compelling narrative that showcases the value of your product and drives conversions.

The creation process involves identifying your target audience, defining your marketing objectives, and developing a clear message that resonates with viewers.

Show, Don't Tell: Benefits in Action

Product Benefit Videos are powerful tools for communicating value. Instead of simply listing features, they showcase how your product improves your customer's life.

Think beyond basic software demos. Instead of explaining menus, show how the software simplifies a complex task, saving users valuable time. Imagine a Product Comparison Video that goes beyond specs, vividly portraying the superior user experience your product offers.

This shift from features to benefits is crucial for creating engaging video content that resonates with viewers and motivates them to take action. For example, a fitness tracker video could focus on how it helps users achieve their fitness goals, rather than just listing its technical specifications. By highlighting the positive impact on the user's life, you create a more compelling and persuasive message.

Know Your Audience, Ignite Your Video

To create a product benefit video that truly resonates, you must understand your target audience deeply. Research their demographics, psychographics, and online behavior. Identify their pain points, aspirations, and preferred content formats.

A video targeting young adults might use humor and fast-paced editing, while one aimed at professionals might employ a more polished and formal tone. Understanding your audience's needs and preferences allows you to tailor your video's message, style, and delivery for maximum impact.

For instance, a video targeting environmentally conscious consumers might emphasize the sustainable aspects of your product, using visuals that evoke nature and a Voiceover that speaks to their values. By aligning your video with their specific interests, you create a stronger connection and increase engagement.

Boosting Product Launches with Video Types

Product benefit videos are incredibly versatile. They can be used to generate excitement, build trust, educate customers, and drive conversions.

Explainer videos are ideal for new product launches. They simplify complex concepts and highlight key benefits in an engaging way.

Customer testimonial videos build social proof and encourage purchase decisions by showcasing real users sharing their positive experiences.

Case study videos demonstrate your expertise and the real-world impact of your product, establishing thought leadership and credibility.

By strategically choosing the right video type, you can effectively achieve your marketing goals. For example, a company launching a new SaaS product could use an Explainer Video to introduce its features and benefits, followed by customer Testimonial Videos to build trust and drive conversions.

Mastering Multi-Channel Video Strategy

A successful product benefit video strategy requires a holistic approach across your marketing channels. Optimize your videos for each platform, considering factors like video length, format, and audience preferences.

A short, attention-grabbing video might perform well on social media, while a longer, more detailed video might be better suited for your website or YouTube channel. Ensure your videos are consistent with your brand identity and Messaging across all channels.

Track your results closely to identify what's working and make adjustments as needed. For example, if your YouTube videos are performing well but your Facebook videos are not, you might need to adjust the video length or format for Facebook. By analyzing your data and adapting your strategy, you can maximize the reach and impact of your videos.

Crafting Compelling Product Stories

A compelling product benefit video storyline is like a good story: it hooks the viewer, takes them on a journey, and leaves a lasting impression.

Start by presenting a relatable problem or pain point that your target audience experiences. Then, introduce your product as the solution, the hero of the story.

Showcase the benefits through compelling visuals, relatable characters, and a clear narrative that highlights the transformation your product offers. End with a Strong Call to Action that inspires viewers to learn more, request a demo, or make a purchase.

For example, a video for a meal delivery service could start by showing the frustration of busy professionals struggling to cook healthy meals. Then, it could introduce the service as a convenient solution, showcasing the variety of delicious and healthy meals available. Finally, it could End with a Call to Action encouraging viewers to sign up for a free trial.

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Beyond Views: Measuring Video Launch Success

Measuring the success of your video campaign is crucial for understanding its impact and optimizing your strategy. While views are a good starting point, delve deeper into metrics that reveal audience engagement and actions taken.

Track metrics like watch time, click-through rates, social shares, and conversions to gauge how effectively your videos are capturing attention, driving traffic, and influencing purchase decisions.

By analyzing these key metrics, you can gain valuable insights into your audience's behavior and refine your video marketing strategy for optimal results. For example, if your videos have high view counts but low watch times, it might indicate that your content isn't engaging enough. You could then experiment with different Storytelling techniques or visuals to improve audience retention.

Showcasing Product Benefits Through Video

Product benefit videos can take many forms, each designed to showcase the unique Value Proposition of your product.

A skincare company could create a series of videos highlighting the benefits of their products. An explainer video could introduce the brand's philosophy and key ingredients, while product-specific videos could demonstrate how each product addresses specific skin concerns.

Customer testimonial videos could feature real users sharing their positive experiences with the products, Building Trust and credibility. Behind-the-Scenes Videos could showcase the company's commitment to quality and sustainability, further enhancing brand perception.

By diversifying your video content, you can engage your audience with Compelling Narratives that resonate with their needs and drive action.

Tailor Your Video for Each Industry

Adapting your product benefit video for different industries is crucial for ensuring its message resonates with each target audience.

Imagine you're marketing a CRM software used by both real estate agents and healthcare providers. A single generic video won't effectively speak to the unique challenges and priorities of both groups.

Instead, create tailored versions of your video, each using industry-specific language, case studies, and visuals that resonate with the target audience. For example, the real estate version could focus on how the CRM helps agents manage leads and close deals, while the healthcare version could highlight its ability to improve patient communication and streamline workflows.

By tailoring your video content to each industry, you demonstrate your understanding of their specific needs and build a stronger connection.

Make Your Product Videos Inclusive

Creating accessible product benefit videos is crucial for inclusivity and reaching a wider audience. It's not just about compliance; it's about providing a positive experience for everyone.

Captions and Subtitles:

For viewers who are deaf or hard of hearing, accurate captions and subtitles are essential. They provide access to dialogue, sound effects, and other audio cues that enhance understanding.

Audio Descriptions:

Visually impaired viewers benefit from audio descriptions that narrate the on-screen action, visuals, and text. This allows them to fully grasp the content and context of the video.

Visual Considerations:

Use a clear and legible font for captions and on-screen text, like Arial or Verdana. Ensure sufficient color contrast between text and background to enhance readability. For example, avoid light gray text on a white background.

By implementing these accessibility features, you demonstrate a commitment to inclusivity and ensure your message reaches everyone, regardless of their abilities.

Crafting Inclusive Product Videos

When showcasing diversity, ensure it's authentic and avoids tokenism. For example, if featuring individuals from a specific culture, involve them in the creative process to ensure accurate portrayal.

Cultural Nuances:

Be mindful of cultural nuances in language, humor, and symbolism. What might be considered funny in one culture could be offensive in another. Conduct thorough research and seek feedback from diverse sources.

Avoiding Appropriation:

Cultural appropriation involves adopting elements of a marginalized culture without understanding or respecting their original context. For instance, using traditional attire as a costume without acknowledging its significance can be deeply offensive.

By approaching video creation with cultural sensitivity and awareness, you build trust with diverse audiences and create content that resonates on a deeper level.

Case Study: Airbnb's Video Content Strategy Aligns with Buyer Journey

Objective: Airbnb, the global travel platform, sought to create a compelling Video Content Strategy that resonated with potential travelers at different stages of their booking journey.

Strategy: Airbnb developed a multi-faceted Video Content Strategy that catered to various stages of the buyer journey. They created aspirational videos showcasing unique travel experiences, informative videos highlighting the benefits of booking through Airbnb, and personalized videos tailored to specific destinations and interests.

Results: The Video Content Strategy resulted in a 10% increase in website traffic and a 5% increase in bookings. The targeted approach effectively engaged potential travelers at different stages, leading to a higher conversion rate.

Case Study: How PepsiCo Used Video Retargeting to Boost Sales

Objective: PepsiCo, a global food and beverage giant, aimed to increase brand awareness and drive sales for its Quaker Oats brand.

Strategy: PepsiCo implemented a Video Retargeting Campaign on YouTube, targeting users who had previously watched Quaker Oats product videos. The campaign featured engaging video ads showcasing the health benefits and delicious taste of Quaker Oats products.

Results: The retargeting campaign resulted in a significant increase in brand awareness and sales for Quaker Oats.

• View-through rate: The campaign achieved a view-through rate of 1.5%, which is significantly higher than the industry average.
• Click-through rate: The click-through rate for the campaign was 0.5%, leading to a substantial increase in website traffic.
• Sales: The campaign contributed to a 10% increase in Quaker Oats sales during the campaign period.

Key Takeaways: Video retargeting proved to be an effective strategy for PepsiCo to re-engage interested viewers and drive sales for its Quaker Oats brand. By targeting users who had already shown interest in the product, PepsiCo was able to deliver highly relevant and engaging messages, leading to a significant increase in brand awareness and sales.

Case Study: How Sephora Aligned Video Content with the Buyer Journey

Objective: Sephora, a leading beauty retailer, sought to create a comprehensive Video Content Strategy that aligned with the customer journey, from awareness to purchase.

Strategy: Sephora developed a multi-faceted Video Content Strategy that included:

• Awareness: Engaging product demos and tutorials showcasing the latest beauty trends.
• Consideration: Expert reviews and comparisons of different products, addressing common customer concerns.
• Decision: Customer testimonials and influencer collaborations highlighting the benefits of Sephora products.
• Purchase: Exclusive offers and promotions delivered through video ads on social media platforms.

Results: Sephora's Video Content Strategy resulted in a significant increase in customer engagement and sales.

• Website traffic: Video content drove a 20% increase in website traffic, with a significant portion of visitors converting to customers.
• Social media engagement: Sephora's video content generated a 30% increase in social media engagement, with viewers actively interacting with the brand.
• Sales: The Video Content Strategy contributed to a 15% increase in Sephora's overall sales.

Key Takeaways: By aligning video content with the customer journey, Sephora was able to effectively engage customers at every stage, leading to increased brand awareness, website traffic, and ultimately, sales.

How product benefits video examples are curated?

We dove deep into product benefits videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product benefits videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining the clarity and persuasiveness of the value proposition.
7.Problem/Solution Fit Determining how effectively the video demonstrates the product solving a customer problem.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.19% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, Product benefits video examples 2024, n=16000 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.