Have you ever wished for a simpler way to communicate the magic of your product? Today, I want to show you how to achieve that. In this article, what we'll explore is the incredible power of product explainer animation videos. We'll discover how these videos transform complex ideas into compelling stories, unlocking a world of possibilities for growth and connection with your audience.
This isn't just about marketing; it's about creating a memorable experience that resonates with your customers on a deeper level. Our journey through the world of explainer videos begins now, and the compelling statistics we'll uncover will leave you inspired. Prepare to see how these 30 examples have achieved remarkable results.
According to 67% of marketers, video content has gained the most importance in the last year.
50% of businesses using AI for video production use it to draft up scripts or outlines or brainstorm.
66% of businesses are eager to dive into AI for their 2024 video projects.
These stats reveal a clear trend: video is king, and AI is its rapidly evolving crown. Product Explainer Animation Videos capitalize on both, offering a dynamic and engaging way to communicate your value proposition. Today, we're diving into over 30 Compelling Product Explainer Animation Video examples that instantly caught our eye and sparked our interest
This product explainer animation video expertly captures the pain points of AASB 16 complexities, showcasing stressed-out finance teams grappling with ever-changing lease accounting requirements. The solution, KPMG Lease Hub, emerges seamlessly through a series of sleek transitions and character animations, highlighting its user-friendly interface and automated validations.
The video's strength lies in its ability to translate technical jargon into a visually engaging narrative. The clever use of color and motion graphics creates an almost effortless understanding of the product's functionalities. It leaves viewers inspired, recognizing the potential for streamlining their own lease accounting processes with this smartly simple solution.
This Product Explainer Animation Video for the Electro-Sonic DF Mobile by Environ seamlessly blends stunning visuals with practical instruction. The video's sleek design, punctuated by futuristic background music and subtle sound effects, creates an immersive experience that immediately grabs the viewer's attention. The clever use of a wireframe face model cleverly illustrates the precision and efficacy of the DF technology.
What truly elevates this video is its ability to convey complex information in an accessible and engaging way. The step-by-step demonstration, combined with concise text overlays, leaves no room for confusion. The final transition from wireframe to a real face serves as a compelling visual metaphor for the device's transformative power, motivating viewers to embrace Environ's innovative skincare solution.
In this Product Explainer Animation Video, CareStack takes a complex problem—dental insurance billing—and transforms it into a visually compelling narrative. The video’s use of bright, consistent colors and minimalist design creates an aesthetic that is both professional and engaging. From the initial hook to the final call to action, every element works together to highlight the efficiency of the CareStack platform.
This video stands out by showing, not just telling, how CareStack simplifies billing. By presenting clear UI mockups and illustrating the software’s intuitive features, viewers can instantly grasp its value proposition. The smooth transitions and upbeat music create a positive and optimistic tone, subtly conveying the message of a streamlined and stress-free billing process.
This product explainer animation video demonstrates Gridsmart Protect’s vision for enhanced pedestrian safety. The bold color palette and clean lines create a modern, sophisticated look, perfectly complementing the cutting-edge technology being showcased. It’s a visual treat that keeps the viewer engaged from start to finish.
Beyond its visual appeal, the video cleverly explains the functionality of Gridsmart Protect. By focusing on its practical applications and global adaptability, the video convincingly positions the product as a vital solution for safer and more efficient intersections worldwide.
In a compelling product explainer animation video, Acronis has managed to encapsulate the essence of their Cyber Protect Cloud solution with stunning visual storytelling. The initial scene of a sea of question marks immediately captures attention and underscores the complexities faced by service providers juggling multiple legacy systems. This cleverly sets up the viewer for the dramatic reveal of the 1, symbolizing the unified platform that solves those challenges.
This visual hook transitions seamlessly into a dynamic showcase of Acronis’s key features, effectively using iconography and concise text to communicate complex concepts in a digestible way. The sleek UI demo further emphasizes the platform’s user-friendliness, while the overall futuristic aesthetic positions Acronis as a leader in cyber protection. The closing shot of the luminous 1 serves as a powerful reminder of the platform's core value proposition: simplicity and power in a single solution.
In this product explainer animation video, we love how Charles Stanley Direct makes complex financial concepts easy to grasp. The energetic presenter combined with clear, concise animation creates an engaging learning experience, effectively educating viewers about dividends. This digestible format invites viewers into a classroom-style setting, providing valuable investment basics they wish they'd learned earlier.
The 2D animation, interwoven with isometric elements, keeps the visuals dynamic and appealing. We all admire the strategic use of motion graphics to illuminate abstract financial processes, making them readily understandable for a wider audience. This approachable and educational video perfectly demonstrates the value of explaining complex financial concepts effectively, a style we all should learn from.
We're captivated by Wiget Media's dynamic product explainer animation video, showcasing its power as a leading online ad marketplace. The seamless animation from webpage mockups to the vibrant logo reveal on a podium, immediately establishes a sense of innovation and market leadership. We love how concisely it communicates the benefits, from driving sales and generating leads, to reaching diverse audiences across multiple devices.
It's a masterclass in visual storytelling. The gradient color palette, coupled with clean icons and dynamic transitions, elevates the information delivery. This compelling approach makes a complex service easily digestible, highlighting Wiget's commitment to simplified campaign management and optimized results.
What We Can Learn
Let your animation tell a story, not just list features; build excitement.
8. Schneider Electric 2D Animated Product Explainer Video
Data drives everything, and Schneider Electrics EcoStruxure shows us just how powerful that connection can be. We all appreciate a video that seamlessly integrates 2D animation with real-world implications, and this software product explainer nails it, showcasing how EcoStruxure enhances electrical applications through data and IoT. From scanning a simple QR code to visualizing complex data analytics on a clean UI, this video demonstrates a commitment to user experience and technological advancement.
The visual journey of information moving from device to cloud and then back to actionable insights makes a compelling case for Schneider Electrics technology. Real-life scenarios like predictive maintenance and remote operation elevate the demonstration beyond mere features and into tangible benefits. The minimalist animation style, highlighted by Schneider Electric's signature green, adds to the video's professional yet engaging atmosphere.
What We Can Learn
A clean UI and minimalist animation style creates a professional yet approachable feel, increasing understanding.
Sleek and informative, this animated product explainer for the Cisco Catalyst 9136 Access Point captivates with its minimalist aesthetic. We love how the clean white background allows the silver device to shine, showcasing its design and features flawlessly. The seamless rotation unveils each intricate detail, from the dual PoE uplinks to the built-in environmental sensors, with text overlays adding context without overwhelming the visuals.
The upbeat electronic music provides an energetic backdrop, enhancing the videos modern feel. The strategic use of close-ups, 360-degree shots, and concise textual descriptions enhances visual communication, creating a highly effective and engaging product showcase. It's a perfect example of how less can be more in product video design.
What We Can Learn
Showcase your product's unique features with clean visuals, driving sales.
WELOV presents a concise and effective SaaS product explainer video that effortlessly demonstrates the benefits of their air purifiers. We love how the exploded view animation gives a look inside the device, revealing the technology at work. The clear and simple messaging communicates the advantages of each filtration stage, targeting health-conscious consumers.
This air purifier demonstration uses realistic scenarios to resonate with potential buyers. Highlighting features like child lock and quiet operation positions WELOV as a family-friendly brand. The gentle background music and smooth transitions enhance the overall visual appeal, making this an inspiring example of an impactful product demo.
What We Can Learn
Focus on family-friendly features to broaden your appeal.
Agilent is a company that supplies high quality GC and GC/MS systems for trace level analysis. This video is designed to introduce Agilent's inert flow path technologies that ensure reliable and consistent inertness for your GC and GC/MS systems.
Video Design - This Product Explainer Animation Video features a smooth and engaging animated style, with a clean white background that highlights the key features of the GC and GC/MS systems. The video uses close-up shots of the system, highlighting specific components, and a clear and concise voiceover guides the viewer through the process.
The video effectively communicates the benefits of using Agilent inert flow path technologies. It emphasizes the importance of inertness in ensuring the accuracy, reproducibility, and sensitivity of analysis. The smooth animation and clear narration create a professional and trustworthy tone, making the video compelling for the target audience of analytical scientists and researchers. The viewer understands how inert GC parts enhance analysis accuracy for food, environmental and forensic/toxicology research.
Breton is a company that manufactures machinery for ceramic tiles and slabs. This video is designed to showcase the features of the Ghibli, a dry squaring and rectifying line for ceramic tiles and slabs.
Video Design - This Product Explainer Animation Video is an excellent example of how to use animation to explain complex concepts. The video uses a combination of 3D animation, simple graphics, and high quality visuals. The graphic design is clean and modern, with a minimalist aesthetic. There are white boxes with text that appear on screen, to highlight certain features of the product, and the white boxes provide a visual focal point. The animation style is fast-paced and engaging, and the video effectively combines visual storytelling with technical information. The video demonstrates the speed of the equipment, the precise measurements and alignment, the synchronicity of the belts and how the equipment produces fine waste powder as a result of the high speed removal.
The visual style of the video effectively communicates the objective of the video. The combination of fast-paced animation, simple graphics, and high-quality visuals creates a modern and engaging tone. The animation style and the accompanying text highlight the benefits of using the Ghibli, such as its high removal capacity, fine waste powder, and perfect alignment. The fast pace and precise visual design of the video successfully emphasizes speed and accuracy which are core to the product.
Smith+Nephew is changing the face of orthopaedics. This video is designed to showcase the company's innovative robotic system.
Animated Product Explainer Video - This video is a powerful tool for showcasing the product's key features and benefits. It uses a minimalist design style, a dark background, and close up shots of the robotic system's arms. The use of bright blue, white and gray color highlights the sleek and futuristic design.
The video uses animated graphics and motion design to create a visually engaging experience. The use of animation and slow-motion shots allows the audience to see the robotic system's functionality and design in detail. This minimalist design style is effective in conveying the video's message of innovation and precision. The design of the video aligns with the company's brand identity, showcasing the robotic system's sophisticated, and innovative nature, and communicating the message that Smith+Nephew is at the forefront of medical technology. The video's tone is professional and informative.
Panasonic is a technology company that provides innovative solutions for diverse industries. This video is designed to introduce viewers to the company's logistics and supply chain solutions.
Video Design - The video utilizes a bold and vibrant visual style, with a prominent teal and white color scheme that establishes the Panasonic brand. It employs clean lines, geometric shapes, and simple animation to create a modern and engaging Product Explainer Animation Video. The video features a mixture of cartoon illustrations and clean typography, which helps to clearly convey the message and highlight the key benefits of the company's solutions.
The visual design of the video effectively drives the video's goal of promoting Panasonic's logistics and supply chain solutions. By showcasing the efficiency and flexibility of the solutions, the video conveys a sense of trust and professionalism. The video's clean and engaging animation style creates a positive and energetic tone, effectively attracting the attention of viewers. The video uses vivid imagery, which draws the audience in and reinforces the message of increasing productivity and streamlining processes. The video's use of bold graphics and concise animations effectively captures the viewer's attention and helps them remember Panasonic's message.
We love the effortless way this AppFolio product explainer video highlights the convenience of managing community associations. From reviewing blueprints by the pool to approving invoices from anywhere, the app's user-friendly interface is beautifully showcased through engaging 2D animation. The bright visuals and upbeat music create a sense of ease, reflecting the seamless experience AppFolio offers.
The split-screen depiction of work-life balance reinforces the value proposition for busy board members. We all appreciate the clear call to action, encouraging viewers to share the video and explore AppFolio's solutions. The video makes a compelling case for simplified association management, leaving us wanting to learn more.
This video is a powerful product explainer video animation, designed to solve the problem of waste classification for retailers. It uses bold, minimalist graphics, with a heavy emphasis on blue, to engage the viewer and highlight the key benefits of the partnership. Icons and bold fonts make the information easy to understand, drawing the eye to the key message.
Video Design - The video uses simple, clean graphics and animation to effectively convey the problem retailers are facing and the solution provided. The visual style is upbeat and engaging, communicating the benefits of a sustainable solution to the retail waste problem.
This style makes the video engaging for the target audience and successfully drives viewers toward the goal of understanding the partnership.
In this product explainer video design, we witness a seamless blend of technology and vision. Cirion's brand identity pulsates through every frame, from the electric soundtrack to the futuristic visuals. The video hooks us from the start, evoking that universal moment of online vulnerability.
With every pixel, Cirion showcases its proactive approach to security. We all understand the fear of digital threats, and Cirion reassures with cutting-edge solutions. The expansive Earth view is a powerful metaphor, suggesting a safe space we can explore.
What We Can Learn
Highlight the positive transformation your product offers, inspiring confidence.
In the financial world, ESG reigns supreme, and we appreciate how State Street encapsulates the essence of sustainable investing in this impactful video. From the sprouting money plants to the sleek data visualizations, every detail reinforces the message of responsible growth. This product explainer video production elevates complex concepts with crisp animation and a rhythmic soundtrack, proving that even financial data can inspire.
We love the strategic use of visual metaphors, like the rocket launch signifying innovation, which seamlessly blends with the overarching narrative. State Street's commitment to clear communication shines through, making this video a prime example of how to engage audiences with compelling visuals and a concise message.
What We Can Learn
Craft a concise narrative that resonates, leading viewers to take the next step.
AWS for Games is a portfolio of solutions for game developers who are transforming the industry by using the latest technology. The video is designed to show how AWS can help game developers achieve these goals.
Video Design - The video is a Product Explainer Video Example that utilizes 3D animation and stylized graphics to create a visually appealing and engaging experience. The animation uses geometric shapes, simple textures, and vibrant color combinations, reminiscent of classic arcade video game aesthetics. The visual design is straightforward and easy to comprehend, emphasizing the core concepts of AWS for Games.
The video's visual style clearly communicates the benefits of using AWS for Games by illustrating the challenges of creating modern games, like fast response times and high-fidelity experiences. By showing how AWS can address these challenges, the video effectively promotes the platform's capabilities and encourages game developers to adopt it. The animation's simple and optimistic tone is consistent with the AWS brand, highlighting their commitment to innovation and progress within the gaming industry.
Alation's tech product explainer video celebrates 10 years of innovation in a uniquely engaging style. The video draws viewers in with the relatable concept of the GOAT the Greatest of All Time exemplified by sporting heroes. We all understand the drive for excellence, and Alation cleverly connects that to their data catalog technology.
The stadium backdrop, filled with award banners, is a powerful visual representation of Alations achievements, further reinforcing their leadership. The upbeat music and dynamic transitions keep the pace lively, making this a memorable brand video.
What We Can Learn
Craft a narrative that resonates, making your product memorable.
Applied Medical is a medical device company that develops and manufactures advanced surgical instruments. This video is designed to highlight the company's innovative energy system and how it is revolutionizing bipolar energy.
Video Design - This “Product Explainer Animation Video†showcases the company's innovative approach to advanced bipolar energy, using clear and concise 3D animation to effectively communicate the product's features and capabilities. The video utilizes a soft blue-green color palette for the product, which aligns with the company's branding and creates a sense of sophistication and reliability. The video uses simple lines, geometric shapes, and minimal text overlays that help communicate the product and its benefits in a straightforward manner.
The video visual design effectively communicates the objective of the video by highlighting the innovative features of Applied Medical's advanced bipolar energy system, creating a sense of professionalism and technological advancement. The video clean and polished animation style reinforces the message of precision and control. The video overall tone is informative and encouraging, inspiring confidence in the product's capabilities.
This video is a fantastic example of a SaaS product explainer video. It effectively communicates the benefits of their solutions, and the use of animation makes it engaging and easy to understand.
Video Design - The video uses a modern and clean design with a focus on bright and simple colors. The graphics are simple, clean, and consistent throughout the video. The use of animation helps to make the video visually engaging and informative.
The focus on the efficiency of AI in refactoring code helps to drive the viewer towards exploring the solution further. The video's tone is informative and optimistic. Overall, the design and content of the video effectively communicate the value proposition of their code modernization solutions.
Paysend Enterprise is a global payroll solution that simplifies international employee payments. This product process explainer video is designed to highlight the benefits of using the solution, including secure, instant, and global payments.
Video Design - The video uses a clean and modern design style, with a focus on white lines, bright colors, and a gradient teal background. Simple, clear animations emphasize the key features of the solution, such as secure payments, instant transfers, and global reach.
This video style effectively communicates the core message of the solution by visually showcasing its unique features and benefits. The sleek, modern design and easy-to-understand animation create an engaging experience that highlights the ease and efficiency of the product. The use of bright colors and bold font creates a confident tone that reflects the brand's commitment to reliable and secure payment solutions. This compelling visual style successfully conveys the brand's proposition, making it a strong product process explainer video.
Freshdesk is a customer support software company, helping businesses better manage their customer service needs. The video is designed to show how the parent-child ticketing system can help solve complex issues faster by splitting tickets into smaller sub-tickets, which can be worked on in parallel.
Video Design - The video uses minimalist flat graphics and a clear storyline to convey the concept of parent-child ticketing. The clean design and use of light color palette make this a good Software Product Explainer Video. Each section of the video uses clear visuals and simple animations that clearly illustrate the workflow of the solution.
The visual style of the video is effective in communicating the objective of the video and driving the viewer to the call to action. The use of simple animation and bright colors helps maintain viewer engagement. The video overall tone is friendly, approachable and informative. The animation style is modern and visually appealing to viewers making it an effective way to explain the complex concept of parent-child ticketing.
This is a powerful Feature Explainer for Product video, designed to showcase the benefits of a product that optimizes the forming section of a paper machine. It's not just about explaining the product, it's about making the viewer understand how it can revolutionize their paper production process.
Video Design - The video utilizes a clean and minimalist design, employing high-quality 3D graphics that clearly illustrate the product's components. The visuals are well-designed, focusing on the machine's mechanics, making it easy for viewers to understand the product's functionality. Simple animations, such as rotating and zooming, further enhance the video's clarity and engage the viewer.
The video's tone is professional and informative, effectively communicating the benefits of the product. It emphasizes the increase in dewatering performance and paper quality achieved through the product's application. The video's visual style complements this objective, demonstrating the product's effectiveness through its clear and concise animation.
This video is designed to educate viewers about the inner workings of data centers and how they connect to a global network. It highlights the importance of a robust network infrastructure for enabling services and products to function seamlessly.
Video Design - This Technology Product Explainer Video utilizes simple illustrations and a clean design. The color scheme is vibrant yet minimalist, featuring greens, blues, and yellows. Bold text, animation, and an approachable tone draw the viewer into the video, keeping them engaged and focused.
The video effectively conveys the complexity of the network infrastructure. Using a combination of visual elements, the video clearly illustrates how the network connects data centers around the world, showcasing the scale and reach of the global network. The video also highlights the importance of redundancy, which ensures that services remain operational even if one data center goes offline. The animation style, combined with the straightforward narration, helps make the subject matter accessible to a wide audience, regardless of their technical expertise.
NICE is a performance management and desktop analytics tool that helps companies manage their employees. The video is designed to demonstrate how NICE can improve the productivity of employees in the back office.
Video Design - This explainer video uses a simple and engaging visual style, bright colors, and geometric shapes add a playful touch, making the video effective in communicating the message. The graphics are simple and easy to understand.
The visual style of the video is able to communicate the objective of the video effectively. The use of simple animation and graphics makes the video easy to follow and understand. The narrative of the video focuses on the problem that NICE solves and how NICE helps the manager and employee work together to improve performance. The video overall tone is optimistic and encouraging, it effectively demonstrates how NICE can help employees achieve their goals.
This video is designed to highlight the Hill Assist function of construction equipment, specifically Volvo G series articulated dump trucks. The video uses animation, a digital countdown timer, and graphics to clearly visualize the function of the feature.
Video Design - The animation style is dynamic, utilizing vibrant colors and 3D visuals. This helps build excitement and create a modern feel. These design elements effectively create a 3D Product Explainer Video style that appeals to the targeted audience.
The animated graphics and concise narration are tailored to capture the audience's attention. The video's fast-paced rhythm and dynamic visuals effectively convey the benefits of the Hill Assist function. The content uses a clear and straightforward tone that showcases the features of the Hill Assist function in a simple and easy-to-understand manner.
This video is designed to introduce a system that helps reduce radiation exposure during cardiac catheterization procedures. It's a powerful tool that can benefit both patients and operators.
Video Design - This video uses a 3D Product Explainer Animation style, featuring clean and modern graphics. The animation is smooth and easy to follow, and the use of color helps to emphasize key points.
The video effectively communicates its message about the benefits of the system by using a combination of visuals and text. The simple animation and easy-to-understand diagrams help to convey the complex concept of radiation exposure and its impact. The tone of the video is informative and straightforward, making it clear that the goal is to educate viewers about the potential benefits of the system.
Hotjar is a user research tool that helps organizations understand their users better. This video is designed to introduce the company's new feature, Highlights.
Video Design - The video uses a clean, modern design, with a white background and bright colors, making it a good 3D Product Video Explainer. Simple animations illustrate the process of sharing insights, and emojis add a touch of playfulness to the visuals. The graphics are sharp and high-quality, with clear lines and contrasting colors, enhancing the video's visual appeal.
The visual style effectively communicates the objective of the video by showcasing how the new feature simplifies the process of sharing insights. The bright colors and simple animations create a lighthearted and engaging tone, making the video more approachable and relatable. The narrative focuses on the benefits of using the new feature, highlighting the ease of use and the ability to organize information, which effectively conveys the value proposition of the feature.
FAQ
How can a product explainer video help me achieve my specific marketing goals?
Explainer animation videos clarify product value, boosting conversions and brand awareness. Tailored videos resonate with target audiences, driving engagement and sales.
What are the different styles of product explainer videos, and which one is best suited for my target audience?
Explainer video styles range from 2D animation to 3D, live-action, and screencasts. Choose the style best suited to your audience and product. For example, software demos often benefit from 2D animation, while product launches might suit sleek 3D.
What is the average cost of producing a product explainer video?
Fixed-fee pricing offers budget predictability. Costs vary based on complexity and length, starting from USD 1000 for a simplified design. Obtain a personalized quote for accurate budgeting.
How long does it typically take to produce a high-quality product explainer video?
High-quality video production typically requires 3-8 weeks, depending on scope and revisions. Streamlined processes ensure efficient production without compromising quality.
What are the key elements of a successful product explainer video?
Successful videos combine a clear message, engaging visuals, a compelling script, and a strong call to action. Each element is crucial for maximizing impact.
What are some best practices for scripting a compelling product explainer video?
Effective scripts focus on a single core message, use conversational language, and highlight product benefits. This approach creates a narrative that resonates with the target audience.
How can I find a reputable video production company to create my explainer video?
Select a video production company with a proven track record, diverse portfolio, and client-centric approach. Transparent pricing and ongoing support are also essential considerations.
What is the typical process for working with a video production company?
The typical video production process involves initial consultation, script development, storyboarding, animation, and final delivery. Open communication throughout ensures alignment with the client's vision.
How can I provide effective feedback during the video production process?
Effective feedback loops utilize online platforms and regular meetings. Streamlined revision processes ensure client input is incorporated efficiently.
What are some common mistakes to avoid when creating a product explainer video?
Avoid jargon, maintain conciseness, and focus on product benefits rather than just features. This creates a clear and compelling message.
What are the benefits of using animation in a product explainer video?
Animation simplifies complex concepts, enhances engagement, and allows for creative visuals. It's particularly effective for explaining technical processes or showcasing product features.
What is the ideal length for a product explainer video?
While the ideal video length is typically 60-90 seconds, it can vary based on product and message. Careful consideration of pacing and content is crucial.
How can I use humor effectively in a product explainer video?
Humor can enhance engagement if used appropriately and aligned with brand identity. Strategic and tasteful humor can be highly effective.
How can I ensure my product explainer video is accessible to a wider audience?
Ensure accessibility by using clear language, providing captions, and considering diverse cultural perspectives. This broadens the video's reach and impact.
What are some creative ways to showcase my product's features in the video?
Showcase product features creatively using dynamic visuals, animations, and storytelling. This approach highlights unique selling points and captivates viewers.
How to plan and optimize Product Explainer Animation Videos?
Aesthetic Appeal: "Mere color, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways." - Oscar Wilde. Advids leveraged this for a beauty brand client. We used vibrant, evocative colors and smooth animation to create a visually stunning explainer video that captured the essence of their brand, resulting in a 15% lift in brand awareness.
Actionable: Leverage color and design to evoke emotion and enhance brand identity.
Story-Driven Engagement: "Storytelling is the most powerful way to put ideas into the world today." - Robert McKee. Advids embraced this for a healthcare client. We crafted a compelling narrative around their complex medical device, making it easily understandable and relatable for patients. This led to a 25% increase in patient inquiries.
Actionable: Transform complex information into engaging narratives for better comprehension.
Building Trust and Connection: "Entrepreneurs are inherently optimistic. Even in the face of difficulty, they see the opportunity." - Reid Hoffman. Advids used this mindset for a non-profit client. We highlighted their positive impact through authentic storytelling, building trust with donors and resulting in a 10% increase in donations.
Actionable: Showcase optimism and positive impact to build trust with your audience.
Targeted Messaging: "The best product marketers are obsessed with their customers." - Sahil Sethi. Advids demonstrated this for a gaming client. We tailored the explainer video's messaging to resonate with specific gamer segments, resulting in a 18% increase in game downloads.
Actionable: Tailor messaging to specific audience segments for maximum impact.
Clear and Concise Communication: "Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect." - Iman Bayatra. Advids applied this for a tech startup client. We distilled their complex technology into a clear, concise explainer video, effectively communicating its value proposition and leading to a 22% increase in investor interest.
Actionable: Communicate value proposition clearly and concisely to resonate with target audience.
Why Advids for Product Explainer Animation Video?
At Advids, we create high-quality, original Product Explainer Animation Videos designed to achieve exceptional results for your business. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of effective Product Explainer Animation Video creation. 270+ Product Explainer Videos Delivered: We've helped numerous businesses, from startups to Fortune 500 companies, clearly and engagingly explain their products through animation. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
The Advids Creative Process:
Customized Product Explainer Animation Video Solutions: We tailor each project, whether it's a short explainer video, character animation, or any other style, to perfectly match your brand, style, and target audience. Collaborative Process: From concept to completion, we work closely with you, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful Product Explainer Animation Videos. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action. Cutting-Edge Product Explainer Animation Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with a lasting impact.
Ready to unlock the potential of Product Explainer Animation Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Product Explainer Animation Video?
A product explainer animation video is a short, animated video that explains the features, benefits, and value proposition of a product or service. It's a powerful tool for businesses to engage their target audience, simplify complex information, and drive conversions. These videos typically use a combination of animation, narration, music, and sound effects to create an engaging and memorable viewing experience. They are often used on company websites, landing pages, social media, and email marketing campaigns to educate potential customers and promote products or services.
Product explainer animation videos are versatile and can be used for a wide range of purposes, including:
Introducing a new product or service: These videos can help generate excitement and interest in a new offering.
Explaining complex features: Animation can simplify complex concepts and make them easier to understand.
Demonstrating how a product works: Visuals can show how a product works in a clear and engaging way.
Building brand awareness: Animated videos can help create a memorable brand experience and increase brand visibility.
Driving conversions: These videos can encourage viewers to take action, such as visiting a website or making a purchase.
What do top Product Explainer Animation Videos have in common?
2D Animation - A visually appealing way to showcase product features.
3D Animation - A realistic and immersive experience for complex products.
Whiteboard Animation - A simple and clear way to explain complex concepts.
Motion Graphics - Dynamic and visually captivating videos that highlight key features.
Kinetic Typography - Emphasizes key messages or quotes with visual interest and impact.
Storyboarding - A visual plan that guides the animation process.
Character Design - Relatable characters that connect with viewers.
Visual Storytelling - Engaging narrative that captures attention and conveys information.
Clear Call to Action - Encourages viewers to take the next step.
Animated Transitions - Smooth and seamless transitions between scenes.
Color Palette - A cohesive color scheme that reflects the brand identity.
Visual Hierarchy - Guides the viewer's eye to important information.
What makes Product Explainer Animation Video effective?
A captivating Product Explainer Animation Video is a powerful tool for engaging viewers and conveying information effectively. A well-designed video can simplify complex concepts, build brand awareness, and drive conversions.
A key aspect of effectiveness is a strategic design to capture attention and maintain interest. The video should be visually appealing, with clear and concise animation that effectively communicates the product's value proposition. A compelling narrative, engaging characters, and a clear call to action are essential elements that contribute to the video's effectiveness.
Methods for achieving effectiveness include using a combination of animation styles, incorporating visual storytelling techniques, and ensuring a smooth and seamless viewing experience. The video should be tailored to the target audience, using language and visuals that resonate with their interests and needs. By incorporating these elements, a Product Explainer Animation Video can effectively communicate the product's value and drive desired outcomes.
How long should your Product Explainer Animation Video be?
A well-crafted Product Explainer Animation Video is a powerful tool for engaging viewers and conveying information effectively. The ideal length of the video depends on several factors, including the complexity of the product, the target audience, and the intended purpose of the video.
A strategic approach to determining the video length is to consider the attention span of the target audience and the amount of information that needs to be conveyed. A shorter video, typically 60-90 seconds, is ideal for capturing attention and conveying a concise message. Longer videos, up to 2-3 minutes, can be used to explain more complex products or services.
Pre-Production Questions
What is the primary goal of the video?
What is the target audience for the video?
How complex is the product or service?
What are the key features and benefits to highlight?
What is the desired call to action?
What is the budget for the video?
What is the timeline for the video?
How to create Product Explainer Animation videos?
Creating a Product Explainer Animation Video is a multi-step process that involves careful planning, creative execution, and a focus on delivering a high-quality final product. The creation process involves several key stages, each with its own set of considerations and tasks.
A comprehensive approach to creating a Product Explainer Animation Video involves a well-defined plan, a creative vision, and a focus on delivering a high-quality final product. The process begins with pre-production, where the concept is developed, the script is written, and the visual style is determined. Production involves bringing the video to life through animation, voiceover, and sound design. Post-production includes editing, color correction, and finalizing the video for distribution.
Crafting a captivating Product Explainer Animation video hinges on understanding your audience and showcasing your product's value.
Know Your Audience:
Go beyond basic demographics.
Dive deep into their needs, pain points, and motivations through market research and the creation of detailed buyer personas.
Understanding their challenges will allow you to tailor your message effectively.
Define Your Value Proposition:
Clearly articulate the unique benefits your product offers.
Instead of simply listing features, focus on how those features translate into tangible benefits for the customer.
Use emotional language and highlight how your product solves their problems better than alternatives.
For example, instead of saying Our software has advanced analytics, say Our software empowers you to make data-driven decisions that boost your bottom line.
Funnel Your Audience with Explainer Videos
A well-crafted Explainer Video can act as a virtual guide, nurturing prospects through each stage of the marketing funnel.
Awareness: Grab attention with a short, visually Engaging Animation that introduces your brand and product in a memorable way. Think of it as your elevator pitch – pique their curiosity and make them want to learn more.
Consideration: Once you have their attention, delve deeper into the product's features and benefits. Address specific pain points your target audience faces and demonstrate how your product provides solutions.
Decision: Build Trust and Credibility by showcasing social proof, such as customer Testimonials or case studies. Demonstrate the positive impact your product has had on others.
Action: End with a clear and concise call to action. Tell viewers what you want them to do next – visit your website, request a demo, or sign up for a free trial.
Animation Styles for Engaging Product Videos
Versatile and cost-effective, 2D animation is ideal for showcasing product features and benefits in a visually appealing way. It's suitable for a wide range of products and services.
3D Animation:
Perfect for complex products or technical demonstrations, 3D animation offers a more realistic and immersive experience. It allows viewers to visualize intricate details and understand how a product works from all angles.
Whiteboard Animation:
Simple yet effective, whiteboard animation is great for explaining complex concepts or processes in a clear and concise manner. Its hand-drawn aesthetic adds a personal touch and can be particularly engaging for educational content.
Motion Graphics:
Ideal for creating dynamic and visually captivating videos that highlight key product features or brand messaging. Motion graphics combine text, shapes, and animation to deliver information in a memorable way.
Kinetic Typography:
Use Kinetic Typography to emphasize key messages or quotes, adding visual interest and impact to your video. Its focus on typography and motion makes it perfect for highlighting important information or creating a sense of urgency.
Captivate Your Audience with Engaging Explainer Videos
In a world of short attention spans, capturing and retaining your audience's attention is paramount.
Start with a Hook: Grab viewers' attention within the first few seconds with a strong hook. This could be a surprising statistic, a relatable problem, or a visually stunning animation.
Tell a Story: Weave a narrative that showcases your product's journey and its impact on users. Use visuals, music, and sound effects to create an immersive experience.
Keep it Concise: Respect your viewers' time. Aim for a video length of 60-90 seconds to deliver your message effectively without losing their interest.
End with a Call to Action: Clearly tell viewers what you want them to do next. Whether it's visiting your website or signing up for a newsletter, make it easy for them to take the next step.
Boosting B2B Engagement with Video
Increased Engagement:
Animation is inherently more engaging than static text or images. It captures the attention of busy professionals and makes complex information easier to digest.
Simplified Communication:
Animation can simplify complex concepts and technical details, making it easier for viewers to understand your product's value proposition.
Brand Building:
Explainer videos can help build Brand Awareness and establish your company as a thought leader in your industry. By showcasing your expertise and providing valuable content, you can position your brand as a trusted resource.
Measurable ROI:
You can track the performance of your video through metrics like views, watch time, and conversions, allowing you to measure its impact on your marketing goals and demonstrate its return on investment.
Maximize Your Explainer Video Impact
Integrating your explainer video into your marketing strategy requires a strategic approach.
Define Your Goals: Start by identifying your target audience and setting clear goals for the video. What do you want to achieve – increased brand awareness, lead generation, or sales conversions?
Choose the Right Platform: Select the platforms where your target audience spends their time. This could include your website, YouTube, LinkedIn, or social media channels.
Promote Your Video: Don't just upload your video and hope for the best. Actively promote it through social media advertising, email marketing campaigns, and blog posts.
Track and Analyze: Use analytics tools to track the performance of your video. Monitor metrics like views, watch time, click-through rate, and conversions to measure its effectiveness and make data-driven adjustments.
Crafting Compelling Explainer Videos
Choose a visual style that aligns with your brand identity and resonates with your target audience.
Whether it's 2D animation, 3D animation, or whiteboard animation, ensure the style is consistent and visually appealing.
Animation Quality:
The animation should be smooth, fluid, and free of glitches or inconsistencies.
Pay attention to details like character movement, transitions, and special effects.
Sound Design:
Use high-quality music and sound effects that enhance the viewing experience and create the desired mood.
Avoid using generic or distracting sounds.
Voiceover:
Choose a professional Voiceover artist who can deliver the script with clarity, enthusiasm, and authenticity.
The voiceover should be engaging and match the tone of your video.
Make it easy for them to learn more, request a demo, or make a purchase.
Unlocking Video Success Metrics
Measuring the success of your video requires tracking key metrics and analyzing the data.
Website Traffic: Track the number of visitors to your website from the video's call to action. This indicates its effectiveness in driving traffic and generating interest.
Lead Generation: Monitor the number of leads generated from the video, whether through a form on your website or a landing page. This demonstrates its ability to capture contact information and convert viewers into potential customers.
Sales Conversions: Analyze the number of sales conversions attributed to the video. This highlights its impact on driving revenue and demonstrating its return on investment.
Social Media Engagement: Track engagement metrics on social media platforms, such as the number of views, shares, and comments. This gauges the video's reach and resonance with your target audience.
Crafting Compelling Explainer Video Stories
A Compelling Storyline is essential for creating an engaging and persuasive explainer video.
Identify the Problem: Start by clearly identifying the problem your product solves. Present it in a relatable way that resonates with your target audience.
Introduce a Character: Create a relatable character that viewers can connect with. This character should represent your target audience and face the problem you're addressing.
Showcase the Solution: Demonstrate how your product solves the problem and provides a clear benefit to the character. Highlight the positive impact your product has on their life.
End with a Call to Action: Encourage viewers to take the next step, whether it's visiting your website, requesting a demo, or making a purchase.
Emotional Engagement: Throughout the storyline, aim to evoke emotions like empathy, curiosity, or excitement. This will make your video more memorable and impactful.
Connect With Your Audience
Conduct thorough research to understand their pain points, aspirations, and challenges.
What are their needs and motivations?
Use Their Language:
Speak to your audience in a way they understand.
Avoid jargon or technical terms that may alienate them.
Use language that is clear, concise, and relatable.
Showcase Relevant Benefits:
Highlight the product's benefits in a way that directly addresses their needs.
Show them how your product can improve their lives or solve their problems.
Choose Appealing Visuals:
Select visuals that appeal to their aesthetic preferences and align with their cultural background.
This will help create a connection that goes beyond mere information.
How product explainer animation video examples are curated?
We dove deep into product explainer animation videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product explainer animation videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Animation Style & Technique Evaluating the effectiveness and appropriateness of the chosen animation style and techniques for the product and target audience. 7.Sound Design & Music Assessing the quality and impact of the sound design, music, and voiceover in enhancing the message and overall experience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, Product explainer animation video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
