30 Product Explainer Animation Video Examples To Boost Conversions

1. Capital One

Managing finances transforms when embracing digital tools like the Capital One Mobile App. This video performs a vivid transition from the familiar bank lobby to the dynamic world within a smartphone screen. It underscores how easily users can bypass traditional visits, putting comprehensive account management squarely in their hands, wherever they are.

Through skillful product feature animation, the video highlights essential capabilities like depositing checks, transferring funds, and monitoring activity. This visual approach grants instant clarity, allowing viewers to grasp the app's full potential and feel empowered managing their money digitally. It's a compelling demonstration, a blueprint for communicating tangible value.

2. NTT Technology explainer video

Addressing the critical need for enhanced oversight in healthcare spaces is the focus of this effective technology explainer video from NTT. Through clear animation, it compellingly illustrates how their smart solution empowers one observer to oversee multiple patient rooms, significantly reducing staff burden and maximizing valuable time.

This system demonstrates impressive proactive capabilities, instantly triggering crucial alerts when unexpected patient movement occurs. Such immediate notification ensures medical staff can intervene swiftly and effectively, providing vital safeguards for patient well-being and fostering greater confidence. The video also wisely assures viewers that patient data privacy remains securely protected.

3. RS Pro 3D product animation

Step inside a vibrant, automated ecosystem guided by an unexpectedly charming robot protagonist. This imaginative journey employs expert 3d product animation, revealing the intricate dance of components and connections. It transforms potentially complex technical details into a visually clear story, creating an immediate, memorable hook that draws you in.

Watching the robot confidently crimp a cable or precisely plug in a connector builds genuine trust in the RS Pro offering. The visual focus on detailed fitting and seamless integration uniquely conveys reliability and ease of use. This demonstration underscores the brand's commitment to providing a smart choice for critical wiring and connectivity needs in sophisticated environments.

4. S15 Product showcase animation

Revealing the S15's adaptability begins with a compelling visual journey. Skillfully employing product showcase animation, the video gets straight to capabilities by detailing high performance components. This insightful look at inner engineering shows why reliability and speed are built in, offering tangible benefits for demanding environments.

Beyond the robust build, the strategic significance of its flexibility truly shines. Presenting multiple configurations for cash, shelf, and scale options underscores a genuinely customizable solution meeting varied retail needs. Smart notifications streamline operations by keeping staff informed, solidifying the product's deep value proposition and inspiring transformative deployment.

5. 1Password 3D product animation

For developers navigating crucial workflows, securing credentials often feels like a fragmented puzzle. 1Password Developer Tools presents a unified solution, elegantly visualized through clear 3d product animation that translates complex infrastructure connections into understandable flows.

This suite demonstrates powerful simplification, from generating SSH keys directly within 1Password to seamless browser autofill on platforms like GitHub. Its SSH agent streamlines terminal tasks, enabling secure authentication with a simple biometric unlock, freeing developers from manual key management. The robust CLI further empowers managing secrets and scaling secure workflows.

6. Nalco Water Animated product visualization

Witnessing a gripper's strength significantly improve via software updates is impactful. A clear demonstration through animated product visualization reveals Schunk's Universal Gripper EGU now boasts twice the lifting capacity with its enhanced StrongGrip.

This visual proof of increased capability directly shows value for demanding industrial tasks, expanding application potential. The gripper's robust IP67 sealing further highlights its suitability for harsh environments, complementing the performance boost delivered by the latest software release.

7. Oxford Instruments Animated product visualization

Unlocking unprecedented clarity in material analysis is now possible. Oxford Instruments presents the UNITY imaging detector, a transformative leap in electron microscopy, offering swift, high-resolution color imaging. Animated product visualization masterfully reveals how its core BEX technique simultaneously captures signals.

This game-changing approach generates vivid, multi-dimensional data, seamlessly combining topographical, crystallographic, and elemental information. It simplifies complex investigation, making it quick and simple to pinpoint anomalies, empowering users rapidly from initial instinct to scientific insight. The video inspires by demonstrating innovative technical storytelling.

8. VARD Animated product demo

Engineering vessels for demanding seas, VARD showcases its VARD 4-SERIES designed for US offshore wind farms. This platform is purpose-built to tackle the tough North Atlantic conditions, highlighting its core readiness for challenging operational environments.

The heart of the presentation, an animated product demo, vividly illustrates the vessel's dynamic stability and gangway operability. By visualizing real-time motion data, it compellingly demonstrates precise station-keeping crucial for technician comfort and operational efficiency on wind turbines, showcasing robust engineering for a new market.

9. Signifyd 2D product animation

The digital checkout experience often resembles an obstacle course, fraught with frustrating security hoops. This friction, necessary to deter threats, unfortunately blocks legitimate customers too, forcing businesses to choose between safeguarding against fraud and losing valuable sales and loyalty.

Signifyd steps in to resolve this dilemma. Their commerce protection platform, demonstrated through insightful 2D product animation, leverages a vast network of global data and AI to intelligently distinguish legitimate buyers from threats.

This smart approach eliminates unnecessary hurdles, ensuring a frictionless path for customers while securing revenue. It empowers businesses to scale confidently and build lasting relationships, turning security into a seamless enabler of online growth and a truly delightful shopping journey.

10. GWI Product explainer animation

Unlocking true consumer understanding is the essential challenge in crowded markets today. GWI rises to meet this need by providing granular insights into what truly drives audiences, showing not just demographics but their core attitudes and behaviors.

The power lies in building incredibly specific audience segments and generating charts instantly, even through AI-powered queries, enabling rapid discovery. This transforms raw figures into compelling narratives and reveals secrets hiding within the data, making this product explainer animation an inspiring example of how data can bridge the gap to customers and inform impactful strategies.

11. BSS Animated product demo

Facing market shifts and siloed operations, telecom operators seek transformation. Comarch's BSS solution, showcased in a compelling animated product demo, vividly contrasts the fragmentation of legacy systems with a unified, customer-centric future. The crisp animation effectively simplifies complex processes and their impact on the customer journey.

This platform acts as a connective tissue, empowering users with seamless self-service and personalized engagement, driven by a mobile-first design. By enabling effortless actions and centralizing information, it promises enhanced user experience, boosted online sales, and reduced costs a strategic move towards reinventing the telecom experience for both customers and the provider.

12. PALFINGER Product demo video

Addressing the inherent risks and limitations of traditional heavy equipment instruction, the PALFINGER VR1 Training Simulator provides a revolutionary safe space for operators to develop critical skills. Its immersive virtual environments replicate complex urban and industrial scenarios with stunning detail.

Operators gain hands-on mastery of intricate lifting maneuvers using a realistic physical controller, learning directly from mistakes without consequence to machinery or safety. This powerful product demo video reveals a portable system, embodying a full crane training bay in a single case.

Breaking free from fixed training sites, this solution transforms accessibility. It dramatically lowers costs, eliminates equipment downtime, and propels novice operators to expert levels with unprecedented efficiency, ultimately boosting field performance and safety.

13. monday.com Animated product video

Visualize simplified marketing mastery with this vibrant animated product video. It showcases a platform that acts as a dynamic central hub, adapting to any workflow and managing creative processes with remarkable ease, promising empowerment and speed for your team.

The demonstration excels at illustrating how boards organize tasks, automations free up valuable time for impact, and dashboards provide critical data insights. It's a compelling example of how effective communication can inspire confidence and highlight a product's unique ability to make teamwork truly click.

14. Iteratively Product feature animation

Navigating the labyrinth of analytics tracking becomes clear with Iteratively. The video compellingly showcases a unified approach, bringing together diverse product, engineering, and data teams to define, instrument, and verify data collaboratively, ensuring everyone works from a single, reliable source of truth.

Complex workflows, like versioning tracking plans and integrating with developer tools, are made visually intuitive. The video uses effective product feature animation to highlight how the platform enforces consistent naming and catches critical validation errors in real time, proactively preventing messy data downstream.

15. Zebra 2D product animation

Managing the intricate ballet of a thriving metropolitan retail store demands precision. Associate Performance steps in as the conductor, transforming potential chaos into streamlined operations from secure associate clock-ins through optimized labor planning, presenting a powerful vision for workforce efficiency that resonates deeply.

The platform showcases real-time task management and employee self-service, visually conveyed through approachable 2d product animation that simplifies complex systems for the user. It empowers associates with intelligent task prioritization and valuable autonomy over their schedules, fostering a more productive and engaged team right at the edge.

Building on daily tasks, AI-powered analytics proactively flags emerging issues like high customer traffic at registers, delivering actionable insights for swift resolution. This demonstrates how Associate Performance scales enhanced operational excellence enterprise-wide, proving critical for better decision-making and overall store performance.

16. Uber software explainer animation

Stepping beyond traditional watchfulness unlocks a new era in securing our most critical environments. Uber introduces a solution offering deep, almost intuitive intelligence that redefines security, providing unparalleled vigilance where attention is paramount.

This advanced system, known as ", goes beyond passive monitoring. Leveraging software explainer animation, the video makes clear how it swiftly analyzes data for threats or non-compliance, searches databases, and understands complex patterns across various business types.

Processing vast information with speed and accuracy, this capability ensures proactive safety and loss prevention, offering an inspiring look at the future of intelligent video analysis.

17. TalkStack software explainer animation

Witnessing a natural customer call handled by an AI feels revolutionary for business communication. This compelling demonstration reveals TalkStack's unique capability to automate routine interactions like appointment confirmations and information gathering with remarkable conversational fluency. It immediately resonates by showcasing efficiency that addresses real-world challenges.

The seamless conversational flow captured within this software explainer animation showcases the AI's unique capabilities, navigating questions about ownership or vehicle history surprisingly well. This goes beyond basic automation, presenting an inspiring example of how intelligent AI can enhance customer processes and offer valuable insights for creators crafting technology demos.

18. Bedrock Learning Product video marketing

Unlocking a student's potential begins with foundational language and literacy skills. Bedrock Learning presents a comprehensive digital curriculum, uniquely crafted by teachers, aiming to transform communication and comprehension across the entire curriculum, from English fundamentals to advanced content. This isn't just a tool; it's a deep dive into vocabulary, grammar, and disciplinary literacy.

The video brilliantly shows how the platform personalizes learning with human narration for broad accessibility and pronunciation support. Research-backed methods ensure long-term retention, while detailed dashboards give educators data to monitor progress. This stands out as effective product video marketing, proving its method's success. Independent studies confirm market leadership and high teacher satisfaction for improving core literacy skills compared to alternatives.

19. Amplitude Technology explainer video

More than simply showing energy delivery, this animation unveils how a flicker of light unlocks horizons, tracing a remarkable journey from a remote countryside where reliable power was scarce. Daily life focused on fundamental tasks, but a car battery powering a television offered a sudden, awe-inspiring window into worlds previously unknown.

That initial spark of possibility, fueled by temporary energy and animated glimpses of bustling cities and technology, ignited immense curiosity. Consistent access in the city later fueled diligent study, culminating in an IT career. This powerful technology explainer video beautifully demonstrates how reliable energy enables profound opportunity, turning distant dreams into tangible reality.

20. Boston Scientific Animated product walkthrough video

Healthcare's intricate demands find powerful synergy as Boston Scientific and Siemens Healthineers join forces. Addressing these complexities, this animated product walkthrough video reveals how their combined solutions tackle both medical and economic pressures facing providers today, setting a benchmark for clear communication about integrated offerings.

This collaboration fuses device leadership with imaging innovation, enabling advancements that reduce radiation exposure, simplify procedures, and enhance safety. Beyond clinical gains, it unlocks economic benefits through customized contracting and optimized cash flow, ultimately elevating patient experience and practice health. It's a compelling vision for the future of cardiovascular care.

21. Cybereason Product showcase animation

Navigating the shadows of the digital world demands sharp vision. This video captures the overwhelming nature of modern cyber threats, moving from recognizable urban sprawl to an intricate, abstract view of the vulnerable digital fabric, setting a tone of urgent challenge for today's security teams.

The video then champions the vital work of these dedicated defenders. It presents the necessary counter-weapon as an entity capable of piercing the obscurity, visually articulated through a precise product showcase animation depicting its ability to illuminate the entire threat story. This insight empowers those tasked with protection.

By framing the offering not just as technology but as the essential tool for the cybersecurity professional, the message becomes deeply resonant. It inspires viewers by highlighting the critical role of the defender and the power XDR brings to their fight for digital safety.

22. Norton Product demo video

Feeling observed is an unwelcome sensation, yet a subtle unease permeates our digital realm. This product demo video masterfully uses the visual of everyday devices transforming into watchful eyes, creating a potent and emotionally resonant depiction of lurking cyber threats across connections and stored data.

It vividly illustrates how personal vulnerabilities, like financial details during checkout, are exposed. Rather than just listing features, the video presents Norton 360 as a vital guardian, actively fighting prying eyes and offering layered protection including a VPN for online privacy and device security.

The true value lies in empowering users to reclaim their online privacy and security, offering a sense of control in a vulnerable space. This approach, making abstract threats feel real and presenting a clear path to safety, offers valuable inspiration for effective video communication projects focused on user empowerment and trust.

23. FireCuda App explainer video

Unleash the inner power for blazing fast gameplay and steadfast reliability. This video for FireCuda brilliantly visualizes the 520 PCIe Gen4 SSD's promise of blistering speed and formidable endurance through dynamic animation, making technical prowess feel immediately accessible.

The visual journey delves into the drive's components and data flow, transforming complex superior design features into tangible benefits. It imbues the solid-state drive with the power and resilience embodied by its iconic dragon motif, highlighting robust reliability.

This technical product showcase offers valuable lessons for creators. It demonstrates how to elevate complex topics beyond a standard app explainer video, using evocative visuals to inspire a sense of performance and enduring quality in future video projects.

24. Banking Advisor Product video marketing

Empowering banking professionals to achieve their full potential is the core promise. Banking Advisor by ncino doesn't just automate; it empowers advisors, taking mundane manual tasks like document analysis and complex memo drafting and transforming them into instant, intelligent actions. This frees significant time.

The brilliance is in turning disparate data into clear, actionable intelligence swiftly identifying covenant breaches or providing deep RAROC analysis. This shift allows advisors to move beyond processing towards strategic client discussions, risk mitigation, and uncovering new opportunities.

It highlights a future where expert insights are readily available, enabling advisors to truly maximize their impact daily. This approach is a strong example of effective product video marketing.

25. Ottobock App explainer video

Bridging advanced engineering with intuitive user control, Ottobock introduces the Varos prosthetic socket. More than just a product showcase, this functions as a compelling app explainer video, vividly illustrating how easily personalized comfort and fit are achieved directly by the user for enhanced stability.

The visual focus sharpens on the dual BOA dials and flexible shells, effectively conveying dynamic adaptability for changing daily needs. It also compellingly demonstrates effortless donning from a sitting position, underscoring a commitment to accessible independence through thoughtful design. This detailed presentation inspires by clearly showing the path to improved quality of life.

26. Credit Karma Animated benefit explanation video

Witnessing financial journeys unfold transparently offers powerful lessons, as this animated story reveals. It beautifully captures the shift from post-wedding joy to confronting financial realities, demonstrating Credit Karma's practical impact. The vibrant animation excels at making complex credit topics feel approachable and less intimidating.

This engaging animated benefit explanation video showcases how tackling credit issues directly supports achieving major life goals. Seeing tangible results like disputing report errors and boosting a score inspires viewers towards their own progress. It provides a compelling blueprint for communicating value by connecting tool usage to relatable, life-altering outcomes.

27. Logiclister Animated product video

Harnessing the power of AI for creative breakthroughs becomes tangible in this dynamic showcase. Logiclister is presented as a singular solution designed to boost sales and conquer creative blocks by seamlessly transitioning between generating diverse content types, vividly portrayed throughout this animated product video. It highlights a rapid journey through AI writing, images, code, and PDF capabilities.

This concise visual story underscores the platform's appeal, demonstrating how such a wide array of AI tools, accessed through a clean interface, can empower users. By showing quick results across different needs, the video inspires users to envision overcoming limitations and achieving peak efficiency without ever running out of ideas.

28. LDS Underwriting Workbench Product explainer animation

Confronting the overwhelming sea of underwriting data is the initial challenge depicted. This insightful product explainer animation then illustrates a powerful transformation, visually guiding viewers through how scattered information can be channeled and unified effectively.

Leveraging sophisticated GenAI and dataAI, LDS Underwriting Workbench empowers users by generating a coherent overview from multiple complex sources. It transforms raw information into predictive intelligence via machine learning, dramatically improving accuracy and enabling confident decision-making by highlighting crucial trends and inconsistencies. This automation reduces significant time and cost burdens, driving remarkable efficiency gains and ultimately propelling businesses forward.

29. PINNACOL product functionality animation

Vibrantly depicting Colorado's resilient spirit, the animation illustrates its people and businesses navigating through challenging times and finding ways forward. This approach resonates deeply, showcasing the state's diverse activities and the shared journey of adaptation and perseverance.

This visual narrative succeeds by employing product functionality animation that translates the abstract idea of support into relatable scenes. It positions PINNACOL not merely as an insurer but as a steadfast partner dedicated to safely supporting Colorado businesses through thick and thin, offering practical help like COVID-19 safety guidance.

30. F-Secure product functionality animation

Reclaiming digital space feels intuitive with FREEDOME VPN. The initial app view depicts security as an expanding sphere, instantly building confidence in a straightforward digital shield. This visual check links directly to the capabilities enabling freedom.

Showcasing features through clear product functionality animation, like selecting a virtual location, makes complex actions simple. Devices are depicted inside a protective shield, illustrating how you can surf anonymously and carefree. Crucially, the video emphasizes the trust-building promise: your data is never sold.

Measuring Real Impact: Explainer Video ROI & Analytics

Crafting a compelling product explainer animation video represents a significant investment for businesses aiming to connect with audiences clarify offerings and drive growth. They dedicate resources time creativity perfecting their visual message. Proving that investment delivers tangible returns necessitates moving beyond simple vanity metrics like views or likes. Effective measurement connects video performance directly to achieving core business objectives demonstrating clear business value.

Businesses must define clear goals for each video asset deployment. Are they seeking lead generation sign ups product purchases or reductions in support volume Measuring effectiveness means meticulously tracking viewer actions and attributing them to video exposure. This process directly links video activity to quantifiable outcomes like conversion rates leads generated and revenue contribution proving real impact.

Utilizing robust video analytics platforms provides deeper insights into audience behavior within the video itself. Where precisely do viewers lose interest Which moments capture attention and drive action Analyzing viewer engagement duration completion rates and conversion data across various platforms website social media email reveals crucial insights for optimization. This granular data informs strategic decisions throughout the sales funnel or within targeted account based marketing efforts ensuring resources are directed effectively.

Why Advids for Product Explainer Animation Video?

At Advids, we create high-quality, original Product Explainer Animation Videos designed to achieve exceptional results for your business. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animation.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of effective Product Explainer Animation Video creation.
270+ Product Explainer Videos Delivered: We've helped numerous businesses, from startups to Fortune 500 companies, clearly and engagingly explain their products through animation.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

The Advids Creative Process:

Customized Product Explainer Animation Video Solutions: We tailor each project, whether it's a short explainer video, character animation, or any other style, to perfectly match your brand, style, and target audience.
Collaborative Process: From concept to completion, we work closely with you, ensuring your vision is realized in the final animation.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful Product Explainer Animation Videos.
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action.
Cutting-Edge Product Explainer Animation Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with a lasting impact.


Ready to unlock the potential of Product Explainer Animation Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Product Explainer Animation Video?

A product explainer animation video is a short, animated video that explains the features, benefits, and value proposition of a product or service. It's a powerful tool for businesses to engage their target audience, simplify complex information, and drive conversions. These videos typically use a combination of animation, narration, music, and sound effects to create an engaging and memorable viewing experience. They are often used on company websites, landing pages, social media, and email marketing campaigns to educate potential customers and promote products or services.

Product explainer animation videos are versatile and can be used for a wide range of purposes, including:

• Introducing a new product or service: These videos can help generate excitement and interest in a new offering.
• Explaining complex features: Animation can simplify complex concepts and make them easier to understand.
• Demonstrating how a product works: Visuals can show how a product works in a clear and engaging way.
• Building brand awareness: animated videos can help create a memorable brand experience and increase brand visibility.
• Driving conversions: These videos can encourage viewers to take action, such as visiting a website or making a purchase.

What do top Product Explainer Animation Videos have in common?

Mastering these elements ensures your product explainer video resonates deeply and drives impactful results.

Ideal Customer Profile - Craft a detailed persona to tailor messaging for maximum impact. Use precise demographics and psychographics.

• Measurable Objectives - Define specific, measurable, achievable, relevant, and time-bound (SMART) goals. Track key metrics.
• Engaging Storyline - Employ a narrative arc with relatable characters and a clear resolution. Evoke emotion.
• Problem-Solution Alignment - Clearly illustrate the problem and then showcase your product as the solution. Use strong visuals.
• Core Feature Highlights - Prioritize features that deliver the most value to the target audience. Show, don't just tell.
• Visually Appealing Style - Use a consistent style guide and high-quality animation to create a professional look. Maintain brand consistency.
• Intuitive User Experience - Design a clear and logical flow that guides viewers effortlessly through the product's features. Use visual cues.
• Clear and Concise Language - Use strong verbs and avoid jargon. Keep sentences short and impactful.
• Focus on User Benefits - Frame features in terms of how they improve the user's life. Quantify benefits whenever possible.
• Demonstrable Results - Include data, testimonials, or case studies to back up claims. Use compelling visuals to showcase results.

What makes Product Explainer Animation Video effective?

Product explainer animation videos succeed when they demonstrate core product value, going beyond a simple feature list. They must establish brand relevance by connecting with the audiences needs. A focused problem-solution narrative is essential, highlighting a specific pain point the product addresses. Relatable character design allows viewers to connect with the story on a personal level. A direct call to action that guides viewers ensures they know the next step to take.

Purposeful animation style selection ensures the visuals align with the videos objective. Memorable visual metaphors and analogies help viewers easily grasp complex concepts. An intuitive and seamless viewing experience makes the video easy to understand and navigate. Integrated brand messaging reinforces the brands core message throughout the video. Audience research guides the creative process, ensuring the video resonates with the target audience.

How long should your Product Explainer Animation Video be?

Optimize product explainer video length for maximum impact by aligning video style, content, and target audience.

Pre-production Considerations for Determining Video Length:

• What's the core product message?
• Who is the ideal viewer?
• How many features are crucial?
• Does the product need a demo?
• What platform will host it?
• Which animation style suits best?
• What's the marketing goal?

Product explainer animation video length guide

How to create Product Explainer Animation videos?

Crafting compelling product explainer animation videos requires a strategic approach, focusing on clear messaging and impactful visuals to resonate with your target audience and showcase your product's unique value proposition.

• Concept Development - A unique concept differentiates your video from competitors.
• Scriptwriting - Focus on clear, concise language that highlights key product benefits.
• Animation Style - Choose a style that complements the product and brand personality.
• Storyboard Creation - A detailed storyboard ensures a cohesive and engaging narrative.
• Animation - Fluid, engaging animation keeps viewers captivated and informed.
• Voice Recording - A professional voiceover adds credibility and enhances comprehension.
• Sound Design - Subtle yet effective sound design adds depth and emotional resonance.
• Video Editing - Seamless transitions and pacing maintain viewer interest throughout.
• Final Render - High-quality rendering ensures the video looks professional and polished.

The Importance of a Strong Script

A compelling script is the heart of any successful product explainer video. We've explored the various elements, but let's delve into why a strong script is paramount. It's more than just words; it's the roadmap to captivating your audience and showcasing your product's value. Think of best product explainer animation videos – they all start with a solid script.

A well-crafted script ensures clarity, conveying your message concisely while respecting the viewer's time. It speaks directly to your target audience, addressing their needs and painting a vivid picture of how your product solves their problems. This is especially crucial for Product demo videos and Feature Highlight Videos, where a clear narrative guides viewers through functionalities and benefits.

• Focus on Benefits: Don't just list features; explain how they improve the user's life. For example, instead of saying "Our software has advanced analytics," say "Our software empowers you with data-driven insights to make smarter decisions."
• Craft a Compelling Narrative: Weave a story that resonates emotionally. Think of animated product explainer video examples that stick with you – they likely have a strong narrative arc.
• Use a Conversational Tone: Write as if you're speaking directly to the viewer. This creates a personal connection and makes the information more digestible.
• Call to Action: Guide viewers towards the desired next step, whether it's visiting your website or requesting a demo.

A strong script is the foundation upon which all other elements build. It's the blueprint for creating a video that not only explains your product but also persuades and converts.

Choosing the Right Animation Style

So, we've got our script, we know our audience – now, how do we bring our product explainer video to life? Choosing the right animation style is key. It's like picking the perfect outfit – it needs to fit the occasion, reflect our personality, and make us feel confident. Let's explore how to find that perfect visual match.

What vibe are we going for? A playful 2D animation for a fun brand, or sleek motion graphics for a corporate feel? Matching our animation style to our brand personality ensures consistency and builds recognition. Think about our audience too. A younger crowd might love trendy styles, while a more mature audience might prefer a classic approach.

How complex is our product? Whiteboard animation can break down intricate processes, making them easy to grasp. Motion graphics are perfect for highlighting key features concisely. And if budget's a concern, remember different styles come with different price tags. Looking for inspiration? Check out top product explainer video examples to see what resonates with your target market. For software products, SaaS product explainer video examples offer valuable insights.

• 2D animation: Perfect for storytelling and character-driven narratives. Think vibrant visuals and engaging characters.
• Whiteboard animation: Ideal for simplifying complex ideas with a personal, hand-drawn touch.
• Motion graphics: Dynamic visuals and minimal text make this style perfect for showcasing features and benefits.
• Kinetic typography: Eye-catching text animation grabs attention and makes key messages memorable.

Choosing the right animation style transforms our video from informative to unforgettable. It's the visual language that connects with our audience, making our message resonate and driving results. Consider product overview videos or Brand explainer videos as potential formats, tailoring the approach to our specific goals.

Storyboarding for Product Explainer Videos

Storyboarding: It's where your product explainer video truly takes shape. We've covered the essentials, now let's dive into how a well-crafted storyboard can transform your video from good to great. Think of it as a visual roadmap, guiding your animation and ensuring a captivating narrative.

A strong storyboard doesn't just outline scenes; it breathes life into your product's story. It's the bridge between your script and the final animated product explainer. Let's explore how we can make your storyboard truly shine.

• Visualize the Problem: Don't just tell, show. Use visuals to depict the pain point your product solves. For service explainer videos, this could involve showcasing a frustrated customer struggling with a task.

• Focus on User Benefits: Highlight how your product improves users' lives. software product explainer video examples often excel at this by showcasing seamless user interface interactions and their positive impact.

• Plan Scene Transitions: Think about how each scene flows into the next. Smooth transitions keep viewers engaged and prevent jarring cuts. Animated product explainers often use creative transitions to enhance the viewing experience.

• Consider Pacing and Timing: Each scene should have a purpose and a specific duration. Maintain a dynamic pace to keep viewers hooked. Product explainer video examples can offer inspiration for effective pacing.

A well-planned storyboard is the foundation of a successful product explainer video. It ensures clarity, consistency, and engagement, ultimately leading to a video that effectively communicates your product's value and drives results.

How product explainer animation video examples are curated?

We dove deep into product explainer animation videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product explainer animation videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Animation Style & Technique Evaluating the effectiveness and appropriateness of the chosen animation style and techniques for the product and target audience.
7.Sound Design & Music Assessing the quality and impact of the sound design, music, and voiceover in enhancing the message and overall experience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, Product explainer animation video examples 2024, n=13636 videos within duration <3 mintues, across industries.