Product Training Video Examples: 13 Ways to Teach Users

GitLab's video trains developers on GitLab Duo by following one job: refactoring a C++ application into memory-safe Java. Dave, a developer, does every step on screen.

What works here:

• The learner has a name and a gap. Dave isn't very familiar with C++, so he asks Duo Code Explanation what each part does before he changes anything.
• Each stage ends in a check. He runs the old app from a terminal first. At the end, he builds the Java version and verifies it executes.
• It admits a limit. Larger projects need an iterative approach with Duo Chat. Dave's smaller project goes quickly.

The move: Give your learner a name and one gap in their skills. If a viewer can't say what your learner didn't know at the start, the lesson isn't specific enough.

Google DeepMind's tutorial teaches one feature of Project Genie: building a world from a photo you upload.

What works here:

• The example is homely. A photo of a living room with a cat becomes a world you explore from the cat's point of view.
• Every field appears as the interface spells it: an Environment description, a Character description, then a click on “Create World.”
• It says why each field matters. The descriptions make sure the environment and character respond the way you envisioned.

The move: Name each field the way your interface spells it, and say why it matters. If a viewer has to hunt for the button you just named, the label is wrong.

Paytm's tutorial teaches one thing: how to send money to a bank account from the app. It runs 40 seconds.

What works here:

• The title is the task, in the words a customer would type into a search bar.
• There's no voiceover. Music plays under an animation of the app, so the screens carry every step.
• It covers one task and stops. It sits closer to the SaaS animated tutorials teams put in help docs than to a product tour.

The move: Title each training video with the exact task your customer searches for. If the title needs your feature's brand name to make sense, rewrite it.

Sigenergy's how-to teaches one check in the mySigen App: viewing string-level PV information. It runs 55 seconds, on music and interface animation.

What works here:

• One check, one video. The title names the screen the viewer will look at, not the app as a whole.
• Readings count up on screen, so the viewer sees what the numbers look like before opening the app.
• At 55 seconds, it fits the moment a customer has the app open and a question in mind.

The move: Make one video per screen your customer checks. If a support agent can't send it as the full answer to one ticket, split it.

Flutter's Widget of the Week series trains developers on one widget per video. This one covers NestedScrollView, for layouts where scrolling containers sit inside other scrolling containers.

What works here:

• It starts with a layout developers already know: tab views under a collapsible header, where the app bar should collapse as the tab content scrolls.
• Then the mechanism. The widget links the outer scroll controller to the inner ones, so they act as one scroll view.
• The build comes last, in two steps: return a list of slivers from the header sliver builder, then place the tab bar view in the body.

The move: Explain the mechanism in one sentence before the first step. If a developer can't use it outside your example, that sentence is missing.

Snyk's video is an explainer, not a click-by-click lesson. It's here for the model it gives developers: security that lives inside the tools they already code in.

What works here:

• The problem is a picture. A deluge of code overwhelms a security team, so the viewer sees why the old setup breaks.
• Then the map of where Snyk sits: IDEs, repos and CI/CD pipelines, with automated pull requests and fixes inside the coding process.
• The close covers the second audience. Security teams get visibility and control.

The move: Before you train the clicks, show where your product sits in the user's day. If they can't name the tool it lives in, they won't find it on Monday.

HiredScore's overview is an explainer more than a lesson. But it gives recruiters a model a trainer can reuse: talent acquisition as a busy airport, and HiredScore as air traffic control.

What works here:

• One metaphor carries the whole product. Competing priorities and scattered data become traffic, and the platform brings order to it.
• The main feature has a plain job: “proactive, action-driving recommendations,” delivered as explainable alerts.
• It names the category it wants, “Talent Orchestration,” as the step beyond “Talent Intelligence.”

The move: Give users one picture for what your product does. If the metaphor needs a second metaphor to explain it, pick another.

Sony's guide to Google TV on Bravia teaches new owners the routines they'll repeat: finding a show, casting from a phone and running everything from one remote.

What works here:

• Discovery comes first. The interface pulls content from many streaming services into one place to browse.
• Casting is one gesture. Content moves from a phone to the TV with Chromecast built-in.
• The signature scene answers a common frustration: one Sony remote controlling the other devices.

The move: List the 3 things your customer will do every week. Train those, in that order. If a feature isn't on the list, it belongs in the help docs.

Vaillant's ecoTEC exclusive video, from its Spanish channel, teaches owners the connected side of their heating: adjusting it from a mobile app.

What works here:

• The daily action is on screen: real-time temperature changes in the app, from anywhere.
• The routine the owner never sees gets a scene too. Remote diagnostic and maintenance services keep the system running.
• It opens on landscapes before the home, so the energy-saving reason arrives before the controls.

The move: Show the routine your customer does, then the one your support team does for them. If they don't know the second exists, they'll call.

Ember's video with Cardinal Health introduces the Ember Cube, a self-refrigerating, cloud-connected shipping box for medicines. Its training value is the routine: track the shipment, then return the Cube.

What works here:

• The reading that matters is on the product. The Cube's display shows 5° Celsius.
• Tracking is a dashboard habit. The Cube sends temperature, humidity and GPS data over cellular radio to a cloud dashboard.
• The return is one button. A press generates a digital shipping label and schedules carrier pickup.

The move: End your training on the step customers forget: the return, the renewal, the export. If it takes more than one sentence to explain, simplify the step before you film it.

ETI's tutorial teaches installers to fit the RO2S 250P rotary handle to an EB2S 250 breaker, then how to run it safely.

What works here:

• Steps end in checks. Tighten the screw until it clicks into place. Double-check you're using the correct screws. Confirm the door interlock engages.
• It trains operation, not just fitting: clockwise for ON, back for OFF, and after a TRIP, turn to RESET, then OFF.
• Safety closes it. Up to three padlocks lock the handle at OFF, so nobody can switch the breaker back on during maintenance.

The move: Write the check for each step before you film it. If a step has no way to confirm it worked, the installer will guess.

Protelion's video is mostly an explainer of its VPN's symmetric key encryption. It earns a place here for its last part: the admin screen where IT adds clients and groups.

What works here:

• The why comes first. An animated hacker shows the man-in-the-middle risk in public key exchange.
• The mechanism fits one line. Pre-installed symmetric keys derive a unique key for every IP packet.
• Then the admin's view: the interface for adding clients and groups, with protection across mobile devices and laptops.

The move: Give the admin who rolls your product out a scene of their own. If your training only shows the end user, the admin learns from a ticket.

Cubic's Gridsmart Protect video is a sales explainer more than a lesson, aimed at the teams that run intersections. It stays for how it shows the operator what changes after go-live.

What works here:

• The system tracks pedestrians, cyclists and people using mobility aids, and extends clearance times to match their speed.
• Touchless pedestrian actuation replaces the physical push-button.
• The operator's questions get the close: it fits existing infrastructure, with software upgrades for performance reporting and analytics.

The move: Show the operator what changes after the installer leaves. If the video ends at install, the operator's first question goes to support.