30 SaaS Product Walkthrough Video Examples That Drives Actions

SaaS Product Walkthrough Video Examples

1. OpenText

From the outset, this video walkthrough for SaaS products captivates with its modern aesthetic and vibrant blue palette. The initial animation of floating icons coalescing into a processing unit provides a compelling visual hook. We all appreciate how it elegantly illustrates OpenText Intelligent Capture's core function: transforming diverse content into actionable data.

The use of a split-screen to showcase simultaneous processes, followed by the mockup integration showcasing its versatility, is truly clever. It not only highlights the software's capabilities but also keeps the viewer visually engaged. The videos clear messaging and concise information delivery make it a standout example of effective SaaS product demonstrations.

2. SimplyCast Best SaaS Product Tour

Navigating global marketing can feel daunting, but SimplyCast makes it look simple. This SaaS Product Walkthrough Video offers a concise overview of its marketing automation platform, highlighting how it simplifies reaching a global audience. We all appreciate the clear breakdown of complex features through straightforward visuals and a steady narrative.

The use of chapters within the video is a standout feature, enabling quick access to specific functionalities. This thoughtful touch enhances user experience, making exploration intuitive. SimplyCast positions itself as an essential tool for any business seeking to expand its reach globally.

3. Hotjar Minimal SaaS Product Walkthrough Video

Hotjar helps you understand how customers behave on your website. This video is designed to help you understand Hotjar's filters and how they can improve your workflow.

Video Design - The video uses a flat design style, using clean graphics, simple colors, and minimal animation. The video features a variety of visual elements including a mouse cursor, a browser window, a website, a character, and icons. This makes it an engaging SaaS Product Walkthrough Video for users.

The visual style clearly highlights the key features of Hotjar filters and how they can help you make sense of user data. The video has a lighthearted tone, using animation to explain how Hotjar filters can remove the overwhelm that comes with a huge amount of data. The video's clean and straightforward visual style reinforces the message that filters can help simplify your workflow, allowing you to focus on the most important data.

4. UN

UN Environment led a global initiative for resource efficient cities, producing a video to explain the concept of urban metabolism. This video helps cities assess current resource use and identify ways to improve it. The video is designed to inform local governments of the importance and application of urban metabolism studies.

Video Design - The video features simple yet engaging graphics, illustrating the concept of urban metabolism through colorful visuals. Data-driven charts and infographics make this a strong SaaS Product Teaser Video Example, using familiar visual language that is common in the technology sector.

The use of animation and simple transitions makes the video dynamic and easy to follow. The calming and informative tone of the narration, paired with the easy-to-understand visuals, creates a clear understanding of the complex concept of urban metabolism.

5. Comarch

Comarch's Smart Metering for Industry solution is a game-changer for factories, and this video perfectly captures its potential. It's a powerful tool for optimizing utility usage and preventing downtime, and the video design effectively communicates this message.

Video Design - The video uses a vibrant color scheme, primarily blue, with pops of green and red, reflecting the theme of technology and industrial operations. Animated graphic elements, such as the factory and its components, convey a simplified, user-friendly explanation of the system's workings. This style makes the concept easily understandable for any audience, whether technical or not.

This video is a great example of a SaaS Product Teaser Video Example. It's clear, engaging, and informative, making it a successful introduction to the Smart Metering for Industry solution. The video's use of icons and simplified visuals makes it clear and easy to understand, even for viewers who are not familiar with industrial processes.

6. Nutrition International Minimalist SaaS Walkthrough Video

I was immediately drawn to the video's opening statistic - 10 billion. That's a lot of Vitamin A! It felt like a challenge right away - how could one organization possibly have such an impact? The answer unfolded in simple, engaging animations, creating a vibrant and cheerful feel. The video showcased Nutrition International's global reach, demonstrating their dedication to improving the lives of children around the world. It's a great example of a SaaS Product Walkthrough Video, seamlessly blending information and storytelling.

The video's clean, modern design and upbeat music perfectly complement the message of hope and progress. The use of minimal text and playful graphics makes the information accessible to a wide audience, and the clear call to action encourages viewers to get involved. It's a powerful and inspiring example of how animation can be used to tell a compelling story and drive action.

7. Citrix

Citrix is a leading SaaS company that helps businesses implement cloud technology for a more secure future. This video is designed to explain the concept of zero trust security and how it is changing the way organizations protect their data.

Video Design - Citrix uses a bright, modern design aesthetic, employing bold colors and a clean, uncluttered visual style. Simple animated icons, representing essential business applications, are used to explain the different elements of zero trust. This design style makes the SaaS Product Walkthrough Tour Video engaging and easy to understand. The use of icons and graphics is effective for illustrating a complex topic.

The video uses a simple and straightforward style that emphasizes visual clarity, making it easy to follow. The bright colors are used to help viewers focus on the key information being presented. The use of animation and graphics also helps to engage the viewer and provide an easy understanding of the concept. This video design effectively communicates the value proposition of zero trust security. The video's optimistic tone and focus on the benefits of the solution make a compelling argument for adopting the zero trust framework.

8. Robert Koch 2D SaaS Product Walkthrough Video

The Robert Koch video is a fantastic example of a SaaS Product Teaser Video Example. It effectively educates viewers about the Integrated Genomic Surveillance (IGS) program in Germany, highlighting its benefits. The video's design is clean and minimalistic, focusing on the key elements of the IGS program.

Video Design - The video uses a consistent blue color palette, simple animation, and bold text to emphasize important information. This approach creates a clear understanding of the problem and the solution that the IGS offers. The use of visual elements, such as the map of Germany and hospital admission charts, further enhances the video's effectiveness.

The video's style is a great example of how to communicate complex information in a clear and engaging way. It effectively highlights the importance of tracking antibiotic-resistant pathogens nationwide, emphasizing the need for communication between hospitals, laboratories, and public health authorities. This video is a great inspiration for any SaaS product teaser video campaign.

9. Softjourn

Softjourn is a company that provides purchase control solutions. The video is designed to introduce Decision Control API's that help businesses to better manage their spending.

Video Design -
Softjourn's SaaS Product Feature Demo Video is simple but effective. The design uses bold colors and clean lines, resulting in a polished look. The use of animated characters and icons makes the information easy to follow. The graphics are high quality, and the overall style of the video is professional and engaging.

The video design uses a simple animation style with bold colors and clean lines. The video clearly showcases the value proposition of the product. It is evident that Softjourn has used a minimalist approach and the video uses a combination of clean visuals and animations to engage the audience. This clean and engaging design allows for the viewer to focus on the topic at hand. The video uses simple illustrations and graphics to explain complex concepts, making it approachable for a wide audience. The tone of the video is conversational and informative. It highlights the benefits of using Softjourn's solution, making it clear how it can help businesses save money and improve their efficiency.

10. American Express Animated SaaS Product Video

We are captivated by this concise and compelling SaaS product walkthrough video for American Express's Click to Pay. It immediately grabs attention by portraying the common pain point of lengthy checkout procedures, then introduces the solution with perfect timing. The 2D animation is remarkably effective in demonstrating the simplicity and speed of Click to Pay.

We have ever seen a more clear explanation of a payment system's benefits for customers, merchants, and issuers alike. From the one-time enrollment to the security features symbolized by lock icons, each element contributes to the message of a secure and frictionless experience. The video inspires confidence in both the product and the brand.

11. Fujitsu SaaS Product Walkthrough Animation

We appreciate the dynamic visuals and clear messaging in this Fujitsu Work Life Shift video. It captures the essence of the changing work landscape, highlighting the challenges and opportunities of hybrid work. The 2D animation style, with its consistent use of Fujitsu's brand color, creates a visually unified experience that effectively communicates the brand's values.

Its also impressive how Fujitsu seamlessly integrates real-world examples, showcasing the impact of its solutions on diverse industries. We love the way the video culminates in a sense of empowerment, emphasizing the positive potential of a well-implemented hybrid work strategy. This explainer video expertly positions Fujitsu as a leader in workplace transformation, leaving viewers inspired to embrace the future of work.

12. Sun Life

Sun Life is a financial services company that provides products and services, including payout annuities, to help people plan for their future. This video is designed to introduce and explain how payout annuities work.

Video Design - This animated video employs a simple and engaging style, commonly used in SaaS Product Walkthrough Explainer Videos. The video features minimal, colorful graphic elements. Illustrations are simple, with a playful yet professional feel, drawing viewers to the clear and concise information being presented.

The design of the video effectively communicates the objective, which is to explain how payout annuities work. Using simple graphics and a cheerful tone, Sun Life's video clearly explains the process of converting savings into guaranteed income payments, creating a sense of security and confidence for viewers. This helps Sun Life appeal to their target audience, people who are concerned about meeting their retirement income needs, by reassuring them about a guaranteed income source for life.

13. Charles Stanley

Charles Stanley is a financial service provider. This video is designed to educate viewers on a dividend.

Video Design - The video uses an easy-to-understand illustration style, set against a dark background with various icons associated with finance, such as pound symbols, percentages, and charts. The icons add visual interest and relate to the video's topic. The graphics are simple yet eye-catching, making the video engaging for viewers with little or no knowledge of investing.

This SaaS Product Teaser Video Example effectively communicates the concept of dividends. A shareholder who buys a share is getting a small slice of the company. The company is sharing its profits with the shareholders, and this is a dividend. The visual style makes the concept of dividends easy to understand. The friendly and informative tone of the video, combined with the simple, clean graphic style helps communicate a complex topic to a wider audience. The visual design of the video effectively conveys the message and encourages viewers to learn more about investing.

14. Accenture

Accenture is a global professional services company that helps organizations use technology to transform their businesses. This video is designed to introduce the concept of Natural Language Processing (NLP) to viewers who are unfamiliar with this area of Artificial Intelligence (AI).

Video Design - The video starts with a simple graphic design to illustrate the concept of a free service, using the example of a hairstylist. The animation is simple yet effective, highlighting the visual style of SaaS Product Teaser Video Example. Isometric views of a computer are displayed to explain the application of NLP, which helps in identifying written and spoken words. The design incorporates bright colors, clean lines, and simple shapes, which are common elements in SaaS Product Teaser Video Example.

The design of this video is focused on using simple visuals to make a complex topic accessible to a general audience. The video's conversational tone, combined with the use of simple graphics and animations, creates an engaging and informative experience for the viewer. The graphics and elements help viewers understand the concept of NLP through relatable examples, leading them to the objective of the video.

15. PTC

PTC is a biopharmaceutical company that focuses on delivering therapies for rare diseases. This video is designed to educate a general audience about splicing biotechnology.

Video Design - The video has a very clear and simple visual design. It uses animated graphics to illustrate the concepts of splicing, protein production and DNA. A cupcake recipe book is used as an analogy to explain this process, making it easy to understand for a non-scientific audience. This video style is similar to a SaaS Product Guide Demo Video. The use of bright colors and simple animations helps to break down complex information and keep the viewer engaged.

The use of the cupcake analogy helps to simplify a complex scientific process. The video uses high-quality graphics and animation, making the concepts visually appealing and easily digestible. The simple, clear narrative and design are perfect for a general audience. The tone of the video is friendly and approachable, making it easy for the viewer to engage with the information and understand the complex process of splicing.

16. Roche 2D SaaS Walkthrough Video

Roche is a company committed to improving lives by creating innovative medicines and diagnostic tests for millions of patients globally. This video is designed to explain the two types of inflammation in multiple sclerosis and how they impact a person's life.

Video Design - This video uses a minimalist and modern flat design style. The graphics are clean and crisp, using bold colors and clear lines. The video uses an easily digestible animation technique for a SaaS Product Walkthrough Video. These elements make the information presented engaging and easy to understand for the target audience.

The clean and visually engaging style of the video helps to communicate the complex information about multiple sclerosis in a way that is accessible and relatable. The use of animation helps to explain the process of inflammation and its impact on the central nervous system. The bright color palette and minimalist style also help to make the video visually appealing, while the tone of the video is informative and reassuring.

17. Mindray

Mindray is a medical device company dedicated to improving healthcare through innovation. This video is designed to inform viewers about HIV infection, highlighting the importance of early detection and treatment.

Video Design - The video utilizes simple yet effective animation, incorporating vivid visuals of the virus attacking CD4 cells. The design combines bold text, clear charts, and a map of the world with shaded regions, providing a concise and easy-to-understand SaaS Product Guide Demo Video. The graphic style emphasizes information clarity and accessibility, ensuring viewers grasp the information quickly.

The use of impactful visuals such as the animation of the virus invading CD4 cells, effectively communicates the seriousness of HIV infection. The clear graphics and bold text with statistical data on the world map drive home the widespread impact of this disease. The video's tone is informative and serious, highlighting the importance of early detection and treatment.

18. Cytiva

Cytiva manufactures and supplies equipment for biopharmaceutical research and production. This video introduces a digital solution that helps users manage their systems.

Video Design - This SaaS Product Teaser Video Example utilizes simple, clean, and engaging visuals. Minimalist line art animations showcase the product's features and benefits, bright colors like green, yellow, and blue highlight key elements. A combination of 2D animations and still images creates an appealing and informative experience for the viewer. The video uses a simplified visual style for a clear and intuitive presentation of the product, making it easy for viewers to understand its functionalities.

The visual style of this video is very effective in communicating the product's user-friendliness. The minimalist animations allow viewers to quickly grasp the concept of the software and its benefits. The video conveys a professional and reassuring tone, highlighting the importance of managing equipment and the reliability of the products.

19. Codility SaaS Platform Walkthrough - Boost brand awareness subtly

Codibility's SaaS Product Walkthrough Video brilliantly showcases CodeChallenge, a platform transforming remote tech hiring. The video's dynamic pacing and vibrant visuals instantly grab attention, demonstrating the product's seamless workflow and intuitive user interface. The viewer is guided through the process of setting up coding challenges, analyzing candidate performance, and ultimately making informed hiring decisions.

The innovative approach of using social media integration is also emphasized, highlighting Codibility's ability to connect with top talent globally. This compelling walkthrough not only educates but also inspires recruiters to adopt CodeChallenge, promising a modern and efficient solution to the challenges of remote tech recruitment.

20. Credit Karma SaaS Walkthrough Animation

The vibrant visuals in this Credit Karma product video immediately grab attention. We appreciate the use of playful metaphors, like the treasure chest representing credit history, to explain complex financial concepts in an accessible way. It's a fantastic example of how animation can be used to make a video walkthrough for SaaS product both informative and entertaining.

The seamless transitions between scenes, along with the upbeat music, keep viewers engaged. Credit Karmas message about progress and financial empowerment is delivered clearly and effectively, making this an inspiring piece.

21. Bullhorn SaaS Walkthrough Animation - Generate leads implicitly

With a modern aesthetic and clean 2D animation, this SaaS Product Walkthrough Video captivates viewers by showcasing a comprehensive sustainable energy future. The video elegantly portrays the production of green hydrogen through electrolysis, powered by renewable sources, a captivating process presented with striking clarity. DEUTZ subtly emphasizes its readiness for this shift by demonstrating how their engines can seamlessly integrate with e-fuels, fostering a vision of eco-conscious innovation. This impactful narrative prompts viewers to explore DEUTZ's role in shaping a more sustainable world.

22. Achievers Animated SaaS Walkthrough Video

The Achievers product video instantly grabs attention with its vibrant color palette and dynamic 2D animation. We love the way it showcases the platform's user-friendly interface, seamlessly transitioning between desktop and mobile views. The video effectively conveys the value proposition of fostering a sense of belonging amongst employees, highlighting features that promote connection and recognition.

This SaaS product walkthrough video masterfully illustrates how Achievers unites employee experience programs in a single, accessible platform. It leaves viewers with a strong understanding of how the platform can boost engagement, productivity, and job commitment. This video serves as an inspiration for anyone looking to create an engaging and informative product demo.

23. CommentSold 2D SaaS Product Demo

The simplicity and clarity of this video make it incredibly effective. We all appreciate the way the rising price tag and magnifying glass illustrate key points about hidden costs and contract scrutiny. Mortgage Choice masterfully guides viewers through the potential pitfalls of 0% finance, encouraging proactive research and smart decision-making. The call to action is clear, guiding viewers to connect with a Mortgage Choice broker for a truly informed purchase.

24. Chainalysis

Chainalysis helps businesses and governments understand blockchain data, by connecting it to real-world interactions. The video is designed to introduce Chainalysis and the unique data it uses to help organizations make decisions and protect consumers.

Video Design - This is a SaaS Product Walkthrough Explainer Video with a simple yet effective style. The video uses a dark blue background, white icons, and animated transitions. A key element is the use of a grid of icons to visually depict the different types of data that Chainalysis analyzes. This provides a clear and concise overview of the company's capabilities.

The video minimalist design, clean typography, and straightforward animation communicate the company's core value proposition, which is to make blockchain data accessible and understandable. The video objective is to inform potential customers of the benefits of using Chainalysis's services and to inspire them to learn more.

25. CyberArk

CyberArk is a security software company that helps organizations protect sensitive information. This video is designed to showcase the benefits of integrating CyberArk with Tenable.

Video Design - This video uses a clear and concise style with a focus on bold visuals and animation. The use of simple graphics helps to explain complex security concepts in an easy-to-understand way, making this a good SaaS Product Demo Tour Video. The use of a single color palette and minimalist design helps to create a sense of professionalism and focus.

The video uses visual metaphors to explain the solution. The use of a house and key metaphor helps to make the complex concept of secure access more easily understandable, enhancing the message and providing a cohesive visual story. This narrative style helps to draw the audience in and create a strong call to action. The tone of the video is professional and confident, highlighting the benefits of integrating CyberArk and Tenable.

26. Blatchford

This video showcases how prosthetic products with integrated elevated vacuum function and how perforated liners can enhance user experience. It delves into the mechanics of vacuum generation within the socket and how the act of walking actively contributes to this process. Additionally, it highlights the significance of a Silcare Breathe Liner in augmenting the vacuum's strength and overall effectiveness.

The video employs a 3D animation style that effectively demonstrates the intricate workings of the prosthetic leg and vacuum system. The use of vibrant colors and clear visuals aids in comprehending the complex mechanisms at play. The animation seamlessly transitions between different views, providing a comprehensive understanding of the product's functionality. Furthermore, the incorporation of text overlays and voice-over narration ensures viewers grasp the key concepts and benefits of the technology.

This video is a SaaS Product Walkthrough Explainer Video. By combining informative visuals with concise explanations, it effectively educates viewers about the innovative features and advantages of Blatchford's prosthetic solutions. The video's clarity and engaging presentation make it an invaluable tool for both amputees and healthcare professionals seeking to understand the intricacies of elevated vacuum technology and its impact on prosthetic users.

27. Unirac

Unirac provides solutions for solar panel installation, especially for roof mounts. The video is designed to showcase the benefits and features of Unirac's NXT UMOUNT.

Video Design - The video uses 3D animation to highlight the various features of the product. Unirac uses high quality graphics for a clean and visually appealing demo, the animation of the solar panel installation steps provides a step-by-step understanding of how the product works. Key features are highlighted and explained in text overlays.

This video is a great example of SaaS Product Teaser Video Example. The overall design style and tone of the video are professional and informative. The use of a clear and concise visual style focuses the viewer's attention on the product and its benefits. The clear animation and graphics effectively illustrate the features and advantages of the product for the target audience. This video is engaging and conveys the message effectively.

28. Delta Dental 3D SaaS Product Walkthrough

The way Delta Dental presents information about oral hygiene is refreshing and effective. The video seamlessly blends a friendly voice-over with engaging 2D animation. The video breaks down complex concepts, like the importance of brushing and flossing, into easily digestible pieces, making it relatable and understandable for children. The animation's vibrant colours and whimsical characters provide a fun and engaging experience, leaving a lasting impression on young viewers. The clever visual comparisons, such as the spoons with sugar, make the key messages stick, turning what could have been a boring lecture into a delightful learning experience. This video is a great example of how to create effective explainer videos for children.

29. mtu 3D Animated SaaS Walkthrough Video

This video is a fantastic example of a SaaS Product Teaser Video Example. It effectively communicates the concept of a hydrogen ecosystem using simple 3D graphics. The clean and modern design effectively showcases each element of the hydrogen ecosystem, from the source of renewable energy to its use.

Video Design - The video's simplicity and clear animation of the hydrogen ecosystem makes it easy for the viewer to follow. The focus on visual elements with little to no narration effectively communicates the message. This style makes it easy for viewers to understand the product, which in turn helps the viewer understand how the company solves a real problem.

The visual style clearly conveys its message and objective. The use of clean and simple 3D graphics effectively showcases the hydrogen ecosystem and how it works. The video uses minimal narration and focuses on visual elements, making it an effective tool for educating audiences about the company's approach to CO2 neutral fuels. This style contributes to the video's professional tone.

30. ASUS

We all understand the complexities of digital transformation. This SaaS product walkthrough video brilliantly uses a simple visual analogy”locked boxes representing opportunities”to make the challenge instantly relatable. The clear, concise explanations of PwC's assessment tool quickly highlight its value proposition.

The smooth transitions and professional voiceover keep viewers engaged, while the focus on actionable insights reinforces the tool's practical benefits. This video demonstrates how to effectively promote a complex product with clarity and impact.

How to plan and optimize SaaS Product Walkthrough Videos?

Visual Storytelling: "Digital storytelling is about using computers to tell stories." - George Lucas. Advids leveraged this for a project management software client. We used clear visuals and screen recordings to demonstrate the software's functionality, simplifying complex processes for potential customers. This led to a 25% rise in demo requests.

Actionable: Simplify complex information through clear and concise visuals.

Targeted Messaging: "If you want to shine like a sun, first burn like a sun." - Amit Kalantri. Advids used this philosophy for a CRM software client. We tailored the walkthrough video's messaging to speak directly to the pain points of sales teams, resulting in a 30% boost in sales qualified leads.

Actionable: Craft laser-focused messages that resonate with specific audiences.

Value Proposition Clarity: "Content is king, but distribution is queen. And she wears the pants." - Jonathan Perelman. Advids applied this wisdom for an e-commerce platform client. We ensured the walkthrough video clearly highlighted the platform's key benefits and competitive advantages, leading to a 20% increase in conversions.

Actionable: Clearly communicate the unique value proposition of your product.

User-Centric Design: "Great products are built by teams that understand their users." - Harvey Lee. Advids embraced this principle for a cybersecurity software client. We designed the walkthrough video with the user's journey in mind, making it easy to understand and follow. This resulted in a 15% improvement in user onboarding completion rates.

Actionable: Prioritize user experience in every aspect of video production.

Disruptive Innovation: "The innovator’s dilemma is that the things that make you successful today are the things that make you fail tomorrow." - Clayton M. Christensen. Advids used this insight for a fintech client launching a new payment processing solution. We highlighted the innovative features and disruptive potential of the product in the walkthrough video, generating significant buzz and early adoption.

Actionable: Emphasize innovation and disruption to capture audience attention.

Why Advids for SaaS Product Walkthrough Video?

At Advids, we create compelling SaaS product walkthrough videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into engaging and effective animation. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, and we're ready to help you unlock the potential of video for your SaaS product.

Why Choose Advids for Your SaaS Product Walkthrough Video?

Deep SaaS Experience: We've produced between 185 and 470 SaaS product walkthrough videos, giving us a deep understanding of what resonates with your target audience.
Trusted by Leading Brands: Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer have all trusted Advids to bring their stories to life through animation.
Proven Track Record: With 12+ years of experience and over 109 five-star Google reviews, our commitment to client satisfaction is clear.

What We Offer:

Custom SaaS Walkthrough Solutions: We tailor each video to your specific needs, whether you require explainer videos, character animations, or other walkthrough formats.
Engaging Storytelling: Our team of animators and storytellers craft narratives that captivate viewers and clearly explain your product's value proposition.
Cutting-Edge Technology: We utilize the latest animation software and techniques to create visually stunning and impactful videos.

Our Collaborative Approach:

Partnership from Concept to Completion: We work closely with you throughout the entire process, ensuring your vision is realized in the final product.
Open Communication: We prioritize understanding your needs, target audience, and brand identity to create truly effective SaaS product walkthrough videos.


Ready to unlock the potential of SaaS Product Walkthrough Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a SaaS Product Walkthrough Video?

A SaaS Product Walkthrough Video is a visual guide that demonstrates the features, benefits, and value proposition of a software-as-a-service (SaaS) product. It's designed to educate viewers, build trust, and ultimately drive conversions by showcasing the product's capabilities in an engaging and informative manner. These videos can be used for various purposes, including marketing, sales, customer onboarding, and support.

SaaS Product Walkthrough Videos are versatile and can be tailored to different use cases. Explainer videos provide a high-level overview of the product, while demo videos showcase specific features and functionalities in action. Tutorial videos guide users through specific tasks or workflows within the software. These videos are valuable for both potential customers evaluating the product and existing users seeking to deepen their understanding.

What do top SaaS Product Walkthrough Videos have in common?

Screen Recording - A visual representation of the software in action.

Animated Explanations - A clear and engaging way to illustrate complex processes.

Customer Testimonials - Authentic and compelling stories showcasing real-world success.

Feature Highlights - A focused demonstration of key functionalities and their benefits.

Visual Storytelling - A captivating narrative that connects with viewers on an emotional level.

Onboarding Guidance - A step-by-step walkthrough for new users, easing their transition.

Use Case Scenarios - Practical examples demonstrating how the product solves real-world problems.

Call to Action - A clear prompt encouraging viewers to take the next step, such as signing up for a free trial.

Problem-Solution Focus - A compelling narrative that addresses customer pain points and presents the product as the solution.

Concise & Engaging - A short and impactful video that captures and maintains viewer attention.

Professional Production - High-quality visuals and audio that enhance the viewing experience and build credibility.

Brand Consistency - A cohesive visual style and messaging that aligns with the company's brand identity.

What makes SaaS Product Walkthrough Video effective?

A thoughtfully designed SaaS Product Walkthrough Video is a powerful tool for engaging viewers and driving conversions. It's a strategic approach to communicating the value proposition of your software, ensuring that viewers understand its capabilities and how it can benefit them.

A key aspect of creating effective SaaS Product Walkthrough Videos is a compelling narrative that connects with viewers on an emotional level. This involves crafting a story that resonates with their needs and challenges, showcasing how your product can help them achieve their goals.

Methods for creating effective SaaS Product Walkthrough Videos include using clear and concise language, demonstrating features in action, and incorporating customer testimonials to build trust and credibility. The goal is to create a video that is both informative and engaging, leaving viewers with a positive impression of your product and your brand.

How long should your SaaS Product Walkthrough Video be?

The ideal length for a SaaS Product Walkthrough Video is a delicate balance between providing enough information to be informative and keeping it concise enough to maintain viewer engagement.

A key factor in determining the appropriate length is the complexity of your product and the target audience. A simple product with a straightforward value proposition might only require a short video, while a more complex product with multiple features might necessitate a longer video.

Pre-production considerations for determining video length include:

What is the primary goal of the video?

What specific features or functionalities are you showcasing?

What is the target audience's level of technical expertise?

How much time are viewers likely to dedicate to watching the video?

What is the overall message you want to convey?

What is the desired call to action?

What is the budget for video production?

How to create SaaS Product Walkthrough videos?

Creating a SaaS Product Walkthrough Video involves a strategic process that encompasses pre-production, production, and post-production phases.

The initial step is to define clear objectives for the video, such as increasing brand awareness, driving conversions, or improving customer onboarding. This will guide the content and style choices for the video.

Pre-production considerations include:

Define target audience

Determine video purpose

Develop a compelling script

Plan video structure

Choose visual style

Select music and sound effects

Gather necessary assets

Production considerations include:

Record screen recordings

Create animations

Film customer testimonials

Edit and assemble footage

Add visual effects

Incorporate music and sound effects

Finalize video quality

SaaS Walkthrough Secrets for Captivating Videos

A captivating SaaS Product Walkthrough Video hinges on key elements that resonate with viewers and communicate the product's value effectively.

Start Strong: The first few seconds are crucial. Capture Attention with a powerful hook. This could be a startling statistic highlighting the problem your product solves or a thought-provoking question that resonates with your target audience. For example, a project management software video might open with, Are missed deadlines and budget overruns costing your business?

Clarity is King: Use concise language and a logical flow to explain features and benefits. Ensure viewers easily grasp the core value proposition. Break down complex concepts into digestible chunks, using clear and simple language.

Visual Storytelling: Transform a dry explanation into an engaging narrative. Utilize screen recordings to demonstrate the product in action. Incorporate animations to explain complex processes or highlight key features. Customer Testimonials can add authenticity and emotional impact, showcasing real-world success stories.

Call to Action: Engagement needs to translate into action. End with a clear call to action, prompting viewers to explore further. This could be a link to a free trial, a prompt to download a resource, or an invitation to contact your sales team.

SaaS Video Marketing Powerhouse

In B2B marketing, a well-crafted SaaS Product Walkthrough Video can be a game-changer. It empowers you to reach and engage your target audience effectively across various stages of their buying journey.

Education and Lead Generation: The video serves as a powerful educational tool. It provides prospects with a comprehensive understanding of your product's capabilities and how it addresses their specific pain points. This helps generate qualified leads by attracting businesses actively seeking solutions your product offers.

Nurturing Leads: The video becomes a valuable asset for nurturing leads through the sales funnel. By showcasing real-world use cases and customer success stories, you Build Trust and credibility. This ultimately drives conversions and boosts your bottom line.

Multi-Channel Deployment: Leverage the video across your marketing channels. Embed it on your website's product pages, feature it in email marketing campaigns, and share it on social media platforms like LinkedIn to maximize its reach and impact.

SaaS Video Strategies for Every Stage

Provide a comprehensive overview of the product, Highlighting Key Features and Benefits to potential customers. These are ideal for the awareness stage of the buyer journey.

Software Tutorial Videos:

Delve into the specifics of using the product. Offer step-by-step guidance on navigating the interface and maximizing its functionalities. These are valuable for both prospects evaluating the product and existing users seeking to deepen their understanding.

Onboarding Videos:

Cater to new users, providing a smooth transition into the product experience. Demonstrate essential setup processes and core features, ensuring a positive first impression.

Feature Walkthrough Videos:

Focus on specific aspects of the product, offering in-depth explanations and use cases to demonstrate their value proposition. These are effective for addressing specific customer needs or highlighting new product updates.

Target Audience: The Key to SaaS Video Success

Conduct thorough market research to identify what matters most to your audience. This could involve surveys, customer interviews, and analyzing competitor offerings.

Compelling Narrative:

Develop a narrative that speaks directly to their challenges and aspirations. Highlight how your product can help them achieve their goals and overcome their obstacles.

Visual Appeal:

Ensure the video aligns with your brand identity and resonates with your target audience's aesthetic preferences. Use visuals that are relevant, engaging, and professional.

Conciseness:

Keep the video concise and to the point. Attention spans are limited, so focus on delivering the most important information in a clear and engaging manner.

SaaS Video Sales Funnel: A Silent Salesperson

A strategically implemented SaaS Product Walkthrough Video acts as a silent salesperson, seamlessly guiding prospects through the sales funnel towards conversion.

Top of the Funnel (Awareness): Introduce your product with a compelling narrative that highlights its Value Proposition and addresses customer pain points. Focus on capturing attention and generating interest.

Middle of the Funnel (Consideration): Demonstrate product usage, showcasing its intuitive design and key functionalities in action. Foster a deeper understanding and build confidence in the product's ability to solve their specific challenges.

Bottom of the Funnel (Decision): Highlight the product's ROI and showcase customer success stories. Encourage prospects to take the next step with a clear call to action, such as signing up for a free trial or requesting a demo.

SaaS Onboarding: A Video Guide to Success

Provide a clear and concise introduction to the product, its core functionalities, and its value proposition. Help new users quickly understand what the product does and how it can benefit them.

Feature Demonstration:

Demonstrate key features and functionalities in action. Help users visualize how the product can be used to address their specific needs and achieve their desired outcomes.

Proactive Support:

Address common questions and concerns proactively. Reduce friction points and empower users to navigate the product with confidence, minimizing the need for extensive support interactions.

Encouragement and Exploration:

Encourage users to explore the product and experiment with its features. Foster a sense of ownership and encourage them to integrate the product into their workflows.

Crafting SaaS Walkthrough Videos That Convert

Creating a High-Quality SaaS Product Walkthrough Video

Creating a high-quality SaaS Product Walkthrough Video that delivers tangible results requires a strategic approach and attention to detail.

• Start by defining clear objectives for the video. Do you want to increase brand awareness, drive conversions, or improve customer onboarding? Your objectives will guide your content and style choices.

• Craft a compelling script that tells a story and highlights the product's value proposition. Engage Viewers emotionally and intellectually, making them care about your product.

• Invest in professional Video Production to ensure high-quality visuals and audio. This enhances the viewing experience and builds credibility.

• End with a Clear Call to Action that prompts viewers to take the next step. This could be visiting your website, signing up for a free trial, or contacting your sales team.

Unlocking SaaS Video Success Metrics

Measuring the success of your SaaS Product Walkthrough Video is crucial for optimizing its performance and ensuring it aligns with your business goals.

Video Views: Track the number of times your video has been viewed. This indicates the reach and visibility of your content.

Engagement Metrics: Monitor average watch time and completion rate. These metrics provide insights into how well the video captures and maintains viewer interest.

Lead Generation Metrics: Track the number of sign-ups, downloads, or demo requests generated through the video. This measures its effectiveness in driving conversions.

Customer Feedback: Gather customer feedback and testimonials related to the video. This provides valuable qualitative insights into its impact on customer satisfaction and understanding.

SaaS Video Differentiation Strategies

In a crowded SaaS market, differentiation is key. A well-crafted Product Walkthrough Video can be your secret weapon.

Showcase Unique Value: Instead of simply listing features, focus on showcasing the unique value proposition that sets your product apart. What problems does your product solve that competitors don't?

Demonstrate Superiority: Demonstrate how your product solves specific customer pain points more effectively or efficiently than competitors. Use data, comparisons, and real-world examples to support your claims.

Real-World Use Cases: Showcase real-world use cases and customer success stories. Illustrate the tangible benefits of choosing your solution over alternatives.

Highlight Key Differentiators: Emphasize features, functionalities, or benefits that are unique to your product. Make it clear why potential customers should choose your solution over the competition.

Branding Your SaaS Walkthrough Video

Visual Consistency: Use your brand's visual elements, such as logo, colors, and typography, throughout the video. Maintain a consistent look and feel that aligns with your brand guidelines.

Tone and Style: The tone and style of the video should align with your brand personality. Is your brand professional, playful, or innovative? Reflect this in the video's narration, music, and visuals.

Brand Messaging: The narrative should reflect your brand values and messaging. Ensure a cohesive brand experience for viewers, reinforcing your brand promise and positioning.

Brand Recall: By aligning the video with your overall Branding strategy, you create a stronger brand recall and foster trust with your target audience.

Case Study: GoDaddy Uses Video Feedback to Improve Its Website Builder

Case Study: Salesforce Creates a Consistent Video Content Calendar

The Challenge: Salesforce, a leading customer relationship management (CRM) platform, wanted to create a consistent and engaging video content strategy to connect with its audience.

The Solution: Salesforce developed a comprehensive Video Content Calendar, outlining a schedule for creating and distributing various types of video content. This included:

• Product Walkthroughs: Demonstrating the features and benefits of Salesforce products.
• Customer Success Stories: Highlighting how customers use Salesforce to achieve their business goals.
• Industry Insights: Sharing valuable information and trends within the CRM industry.

The Results: The Video Content Calendar helped Salesforce maintain a consistent presence across its marketing channels:

• Increased Audience Engagement: Salesforce's video content received higher engagement rates, leading to increased brand awareness and customer loyalty.
• Improved Lead Generation: The video content helped Salesforce generate more leads and drive business growth.
• Enhanced Brand Reputation: Salesforce established itself as a thought leader in the CRM industry through its engaging video content.

Action Taken: Salesforce continued to refine its Video Content Calendar, adapting it to meet evolving audience needs and industry trends.

Outcome: The Video Content Calendar enabled Salesforce to create a consistent and engaging video marketing strategy, resulting in:

• Stronger Brand Identity: Salesforce's video content helped to reinforce its brand identity and values.
• Increased Customer Retention: The video content helped Salesforce build stronger relationships with its customers, leading to increased customer retention.
• Improved Marketing ROI: The Video Content Calendar helped Salesforce achieve a higher return on investment for its video marketing campaigns.

Case Study: Zoom Uses Video Sales Enablement to Empower Sales Teams

The Challenge:

Zoom, a leading video conferencing platform, wanted to equip its sales team with the knowledge and resources needed to effectively sell its products.

The Solution:

Zoom created a library of Video Sales Enablement materials, including:

• Product Demonstrations: Showcasing the features and benefits of Zoom's products.
• Customer Success Stories: Highlighting how customers use Zoom to achieve their business goals.
• Sales Training Videos: Providing sales teams with best practices and tips for selling Zoom products.

The Results:

The Video Sales Enablement materials helped to:

• Improve Sales Performance: Sales teams were better equipped to understand and sell Zoom's products, leading to increased sales.
• Reduce Sales Cycle Time: Sales teams were able to close deals more quickly by leveraging the Video Sales Enablement materials.
• Enhance Sales Team Confidence: Sales teams felt more confident in their ability to sell Zoom's products, leading to improved customer interactions.

Action Taken:

Zoom continued to invest in Video Sales Enablement, creating new content and updating existing materials to reflect the latest product features and market trends.

Outcome:

The Video Sales Enablement program helped Zoom achieve its sales goals, resulting in:

• Increased Revenue: Zoom's revenue grew significantly, driven in part by the success of its Video Sales Enablement program.
• Improved Customer Acquisition: The Video Sales Enablement materials helped Zoom attract new customers and drive business growth.
• Enhanced Sales Team Productivity: The Video Sales Enablement program helped Zoom's sales team become more efficient and productive.

How SaaS product walkthrough video examples are curated?

We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product tour videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and relevance to SaaS trial sign-ups or demos.
7.Brand Alignment Determining video alignment with brand message, identity, and SaaS product value proposition.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, SaaS product walkthrough video, n=13636 videos within duration <3 mintues, across industries.