The digital landscape is saturated with content, making it increasingly challenging for brands to capture attention and drive conversions. Consumers are bombarded with messages, scrolling past countless ads and videos daily. This information overload has shortened attention spans and raised the bar for engaging content. As a result, businesses must find innovative ways to cut through the noise and connect with their target audience.
One of the most effective tools in a marketer's arsenal is the product pitch video. A well-crafted video can showcase a product's features and benefits in a way that is both informative and engaging. Videos can evoke emotions, tell stories, and build connections with viewers, making them a powerful medium for driving conversions. However, simply creating a product pitch video is not enough. To truly stand out, businesses need to focus on crafting compelling calls to action that inspire viewers to take the next step.
The challenge lies in creating calls to action that are clear, concise, and persuasive. Many product pitch videos fall short by using generic or vague calls to action, such as 'learn more' or 'visit our website.' These phrases fail to create a sense of urgency or excitement, leaving viewers unsure of what to do next. To maximize the impact of your product pitch videos, you need to craft calls to action that are specific, actionable, and aligned with your overall marketing goals.
Product pitch videos can be used across various marketing channels, from social media platforms to email campaigns and landing pages. They can be incorporated into product demos, explainer videos, and customer testimonials, providing valuable information while keeping viewers engaged. For instance, a software company can use a product pitch video to showcase the key features of their latest application, highlighting its user-friendly interface and time-saving capabilities. By including a strong call to action, such as 'start your free trial today,' the video can drive viewers to take the next step and experience the product firsthand.
With the rise of video marketing, businesses across industries are leveraging the power of product pitch videos to connect with their audience and drive conversions. From e-commerce and SaaS to healthcare and education, videos are proving to be an invaluable tool for showcasing products, building brand awareness, and generating leads. Whether you're launching a new product, expanding into a new market, or simply looking to boost your marketing efforts, product pitch videos with unforgettable calls to action can be the key to success. So, let's dive in and explore 30 inspiring examples that will elevate your video marketing strategy.
1. o9
Companies are encouraged to replace outdated systems with modern, cloud-native platforms that provide the necessary planning and decision-making capabilities for optimal supply chain management.
The video emphasizes the importance of supply chain optimization, demand forecasting, and inventory management, showcasing how o9 solutions revolutionizes operations through cutting-edge solutions and strategies. This product pitch video utilizes a visually engaging combination of geometric shapes, bold colors, and dynamic transitions to highlight these key aspects.
This approach effectively communicates the brand's focus on innovation and efficiency in addressing complex supply chain challenges, making it a compelling product promotional video.
2. BD
The video showcases bd cor px's comprehensive capabilities and breakthrough performance in pre-analytical workflow automation. it delves into the intricate processes involved in sample management and preparation, highlighting the system's ability to streamline and optimize these crucial steps. this video serves as an excellent product pitch demo, effectively conveying the value proposition of the product.
The video's design style effectively emphasizes the product's key features and benefits. the use of bold colors and geometric shapes creates a visually engaging experience, while clean lines and a minimalist aesthetic maintain focus on the core message. animation is strategically employed to illustrate complex workflows, making them easily understandable for viewers. the seamless integration of on-screen text and voiceover narration further enhances clarity and comprehension. this animated product explainer excels in simplifying complex processes for the audience.
By combining informative visuals with a clear and concise narrative, the video successfully conveys the value proposition of bd cor px. it effectively demonstrates how the system can improve laboratory efficiency, accuracy, and productivity, making it an invaluable tool for pre-analytical workflow automation. the video pitch effectively highlights the product's potential to revolutionize laboratory operations.
3. Diebold Nixdorf
This video introduces the dn series beetle m2110, the newest modular pos system designed for cafes and retail businesses. the system is more sustainable, powerful, and flexible than previous models, making it the perfect choice for businesses that need a reliable and efficient pos solution.
The video uses a clean and modern design style to highlight the features of the beetle m2110. the use of bold colors and simple shapes helps to create a visually appealing video that is easy to follow. the video also uses animation to show how the modular design of the beetle m2110 allows businesses to customize the system to meet their specific needs.
Overall, the video is an effective product advertising video that does a great job of highlighting the features and benefits of the dn series beetle m2110. the clean and modern design style, combined with the use of motion graphics, makes for a visually appealing and informative video that is sure to capture the attention of potential customers.
4. MCI
The video showcases NCI's code refactoring and modernization capabilities, highlighting their use of AI and Holonic Technologies' CodeIntent platform to transform legacy systems into modern, secure, and efficient applications. this product pitch explainer video effectively conveys the value proposition of NCI's code refactoring solutions. by combining informative visuals with concise explanations, the video successfully informs and captivates its target audience.
The video's design style effectively complements its purpose as a product introduction video. the clean and minimalist aesthetic, with a focus on clear typography, simple icons, and a muted color palette, ensures that the viewer's attention remains on the core message - NCI's ability to modernize and optimize code using AI. the use of subtle animation and transitions adds visual interest without being distracting, while the consistent visual language throughout the video reinforces brand identity and professionalism.
By combining informative visuals with concise explanations, the video effectively conveys the value proposition of NCI's code refactoring solutions. the design choices prioritize clarity and engagement, making it an excellent example of a product sales video that successfully informs and captivates its target audience.
5. ZoomInfo
The video showcases ZoomInfo Engage, a solution designed to expedite the sales cycle by enabling users to discover and connect with potential customers more efficiently. The platform offers a comprehensive approach to streamline the sales process.
The video's design style effectively complements its role as a product pitch presentation. Employing vibrant colors and engaging animations, it captures viewers' attention and maintains their interest throughout. The clean and uncluttered visuals ensure that the focus remains on the key features and benefits of ZoomInfo Engage.
By incorporating concise text and clear narration, the video effectively conveys the value proposition of the platform, making it easy for viewers to grasp its functionality and advantages. In conclusion, the video's design style is well-suited for its purpose as a product marketing video. The use of vibrant colors, engaging animations, and a clean visual aesthetic effectively highlights the capabilities of ZoomInfo Engage, making it an informative and visually appealing presentation.
6. Comarch
Artificial intelligence (AI) is an essential part of digitized telecoms. This technology is always learning to be more flexible, and will soon be able to solve tasks too difficult for humans. The video is part of Comarch's campaign, and expands your knowledge with a white paper about AI as the heart of Business 4.0.
The video uses a futuristic and sleek design style to highlight the capabilities of AI in the telecommunications industry. The use of vibrant colors, such as blue and purple, creates a sense of innovation and progress. The animation is smooth and engaging, effectively demonstrating the complex concepts of AI and its impact on businesses. The video also incorporates data visualizations and infographics to present information in a clear and concise manner.
Overall, this product animation video effectively conveys the message that AI is a powerful tool that can revolutionize the telecommunications industry. The use of modern design elements and engaging motion graphics creates a visually appealing and informative experience for the viewer. This product animation video serves as a compelling pitch for Comarch's AI solutions, showcasing the potential of AI to transform the telecom sector.
7. MongoDB
Mongodb atlas is an integrated suite of data services centered around a cloud database designed to accelerate and simplify how you build with data. This developer data platform helps solve your data challenges so you can build faster and build smarter. This product overview video uses a clean and modern design style to highlight the key features and benefits of mongodb atlas. The use of bold colors, simple shapes, and clear typography helps make the information easy to understand and visually appealing. Seamless and elastic scaling, real-time analytics, and personalized insights are just some of the ways that mongodb atlas simplifies how you build with data. The video effectively communicates the value proposition of mongodb atlas and leaves viewers with a clear understanding of how it can help them build better applications.
Mongodb atlas is an integrated suite of data services centered around a cloud database designed to accelerate and simplify how you build with data. This developer data platform helps solve your data challenges so you can build faster and build smarter. This product animation video uses a clean and modern design style to highlight the key features and benefits of mongodb atlas. The use of bold colors, simple shapes, and clear typography helps make the information easy to understand and visually appealing. Seamless and elastic scaling, real-time analytics, and personalized insights are just some of the ways that mongodb atlas simplifies how you build with data. The video effectively communicates the value proposition of mongodb atlas and leaves viewers with a clear understanding of how it can help them build better applications.
8. SSI
This video showcases the SMC, a system designed for compact and efficient storage of various items in boxes or trays within a warehouse setting. The system maximizes vertical space utilization and features automated storage and retrieval processes.
The video effectively highlights the Miniload system's capabilities, emphasizing its compatibility with picking stations through conveyor belts or automated guided vehicles. The use of 3D animation provides a clear and engaging visualization of the system's functionality, showcasing the storage of boxes and trays at various depths. This product pitch video is a great way to understand the product and its benefits.
The design style, characterized by clean visuals and smooth transitions, effectively communicates the efficiency and precision of the Miniload system. The focus on the system's key features, such as its automated operation and integration with other warehouse components, reinforces its value proposition for optimizing storage and retrieval processes. This product presentation video is a great pitch to showcase the animation and highlight the video's key features.
9. ITRS
Geneos mdm helps market participants gain greater control of their data systems, while supporting regulatory requirements. It provides a number of pre-built solutions, ranging from volume, variety, velocity & veracity, as well as the means to customise or create your own via the api.
The video's design style effectively utilizes a futuristic and tech-driven aesthetic to convey the capabilities of geneos mdm. The use of neon colors, sleek lines, and digital interfaces creates a visually engaging experience that aligns perfectly with the product's focus on data management and technological solutions. The animation of data flows and connections further emphasizes the interconnectedness and efficiency that geneos mdm brings to market participants.
By combining a modern design style with clear and concise messaging, the video successfully captures the essence of geneos mdm as a cutting-edge solution for data control and regulatory compliance. The visuals and animation work seamlessly to reinforce the product's value proposition, making it an excellent example of an animated product demo. This animated sales pitch effectively uses motion graphics to showcase the product's capabilities and benefits.
10. Nalco Water
Omni analytics is an advanced digital platform that gives unparalleled insight into the performance of critical assets. Combining real-time monitoring with advanced predictive analytics, omni analytics moves you from a reactive to a proactive state to help minimize operating costs.
The clean and minimal design style effectively highlights the key features of omni analytics. The use of simple 3D models and clear typography ensures that the focus remains on the product and its benefits. The color palette of white, blue, and gray further enhances the professional and sophisticated feel of the video.
This explainer video acts as an animated sales pitch, effectively conveying the advanced capabilities of omni analytics as a digital platform. It emphasizes its ability to provide unparalleled insight into asset performance and facilitate a proactive approach to minimizing operating costs. This makes it a compelling product pitch presentation for potential clients.
11. Kion
This video showcases how Kion delivers complete cloud enablement, simplifying management and governance activities for organizations to realize the full benefits of the cloud. This product pitch demo cleverly employs a clean and modern design aesthetic to highlight its cloud enablement solutions. Using simple icons and a minimalist color palette, the video effectively communicates complex concepts like cloud computing, DevOps, and cloud migration in an easy-to-understand manner. The strategic use of animation keeps the viewer engaged while reinforcing key messages about AWS, Azure, and Google Cloud.
By seamlessly blending informative visuals with a clear and concise message, this product presentation video successfully demonstrates how Kion empowers organizations to embrace the power of the cloud. The pitch effectively uses animation to communicate the value proposition of the product. The video highlights the benefits of using Kion for cloud enablement.
The simple icons and minimalist color palette make the video easy to understand. The video is successful in communicating the value proposition of Kion. The animation helps to keep the viewer engaged.
12. AWS
Amazon connect is a cloud-based contact center solution that helps businesses of all sizes deliver exceptional customer experiences. With its omnichannel capabilities, amazon connect enables businesses to engage with customers across various channels, including voice, chat, and email. The solution also offers seamless integration with third-party services like CRM systems, further enhancing its functionality and flexibility.
One of the key strengths of amazon connect lies in its ability to leverage advanced technologies such as artificial intelligence (AI) and machine learning (ML). By incorporating AI and ML capabilities, businesses can automate tasks, improve efficiency, and gain valuable insights into customer interactions. The use of these technologies empowers contact center agents to provide more personalized and effective support, ultimately leading to higher customer satisfaction.
This product marketing video's design style effectively complements the message of innovation and customer-centricity. The clean and modern aesthetic, characterized by simple lines, bold colors, and engaging animations, creates a visually appealing experience for viewers. The use of icons and visual representations of key concepts, such as cloud computing and customer interactions, further enhances understanding and reinforces the core value proposition of amazon connect. This product pitch demo video uses motion graphics.
13. Process Street
Process street's workflow automation software helps businesses create and manage processes efficiently, ensuring tasks are completed accurately and on schedule. The software offers a free trial, allowing users to experience its benefits before committing to a subscription. This product introduction video is a great way to learn more about the product and its features.
The video's design style effectively conveys the message of streamlined workflows and process management. The use of clean lines, vibrant colors, and simple animations creates a visually appealing and engaging experience. The clear and concise visuals, combined with the informative narration, make it easy for viewers to understand the value proposition of process street's workflow automation software platform.
By showcasing the software's features and benefits in a visually compelling manner, the video effectively captures the audience's attention and encourages them to explore process street's offerings further. The video's design style aligns perfectly with the product's purpose, making it an excellent example of a product explainer video. This explainer video is a great way to pitch the product to potential customers.
14. PwC
This video focuses on pwc's expertise in technology analytics, specifically their ability to help businesses move from transactional processing to strategic, actionable insights. The video highlights pwc's services and solutions that can accelerate finance transformation for businesses at any stage of their journey. This animated product explainer video is a great way to pitch pwc's services to potential clients.
The design style of the video is clean and modern, with a focus on simple shapes and bold colors. The use of animation is effective in highlighting key points and keeping the viewer engaged. The video also makes use of data visualization to illustrate the impact of pwc's services. For example, one scene shows a graph with an upward trend, representing the increased efficiency and impact that businesses can achieve by partnering with pwc.
In conclusion, the video's design style effectively complements the message of pwc's expertise in technology analytics. The use of animation, data visualization, and a clean, modern aesthetic creates a visually appealing and informative experience for the viewer. The video successfully highlights the benefits of partnering with pwc for finance transformation and leaves a lasting impression on the audience. This animated product explainer video is a great way to pitch pwc's services to potential clients.
15. Ecube Labs
Ecube labs is a company that provides smart waste management solutions using iot technology. Their product line includes a solar-powered trash compacting bin called cleancube and a fill-level sensor called cleanflex. These devices collect data that is monitored on their online platform, cleancitynetworks. This allows cities and waste managers to optimize collection routes and minimize unnecessary pickups and overflowing waste bins.
The video uses a clean and simple design style with flat illustrations and bright colors. This makes it easy to understand the key features of ecube labs' products and how they work. The use of animation helps to bring the products to life and demonstrate their functionality in a clear and engaging way. For example, the video shows how the cleancube compacts trash and how the cleanflex sensor detects when the bin is full.
Overall, this animated product explainer video is an effective pitch that clearly communicates the benefits of ecube labs' smart waste management solutions. The simple design style and use of motion graphics make it easy to understand, while the focus on the products and their features ensures that viewers come away with a clear understanding of what ecube labs has to offer.
16. AESSEAL
A UK ethylene production facility challenged AESSEAL to stop the leaks on a critical general purpose steam turbine. The original seal had failed and replacement parts were no longer available. AESSEAL updated the turbine with a modern non contacting STS mechanical seal within two weeks.
The video effectively showcases the problem of leaks in steam turbines and how AESSEAL's STS mechanical seal technology provides a solution. The use of detailed 3D animations and close-up shots of the mechanical seal allows viewers to understand the intricate design and functionality of the product. The video also highlights the benefits of using AESSEAL's technology, such as improved plant and personnel safety, reduced operation costs, and extended steam turbine life.
By combining clear visuals with concise explanations, the video effectively demonstrates the value proposition of AESSEAL's STS mechanical seal technology for general purpose steam turbines. This animated product demo is informative and engaging, making it an excellent product pitch demo.
17. Beckhoff
Beckhoff implements open automation systems based on PC-based control technology. The product range covers Industrial PCs, I/O and Fieldbus Components, Drive Technology, and automation software. Beckhoff products can be used as separate components or integrated into a complete and seamless control system are available for all industries. The Beckhoff New Automation Technology philosophy represents universal and open control and automation solutions used worldwide in a wide variety of applications.
The product animation video showcases Beckhoff's diverse range of automation solutions, encompassing Industrial PCs, I/O modules, Drive Technology, and automation software. The design style effectively highlights these offerings through sleek 3D product renderings set against a clean, minimalist background. This approach allows viewers to focus on the intricate details and functionalities of each component.
The product advertising video's dynamic transitions and camera movements further enhance the visual appeal, creating a captivating experience that effectively communicates the sophistication and versatility of Beckhoff's automation technology. In conclusion, the video's design style serves as a powerful tool for showcasing Beckhoff's comprehensive automation solutions. The combination of high-quality 3D renderings, minimalist aesthetics, and dynamic transitions effectively captures the essence of Beckhoff's technological prowess and its commitment to providing cutting-edge automation solutions for various industries.
18. Blue Yonder
Blue yonder's warehouse tasking capability unlocks efficiency using a new approach to organizing work with a robust software-as-a-service (saas) solution running without interruption on microsoft azure. Its tasking engine uses a powerful algorithm to add an additional layer of capability to any warehouse management solution. Warehouse tasking recognizes task interdependencies to holistically orchestrate and optimize warehouse activities.
This product pitch video utilizes a clean and minimalist design style with a focus on clear visuals and concise messaging. The color palette is limited to blues and whites, creating a sense of calm and professionalism. The use of simple shapes and icons helps to convey complex information in an easily digestible manner.
The animation is smooth and fluid, keeping the viewer engaged without being distracting. Overall, the design style of the product pitch video is highly effective in communicating the value proposition of blue yonder's warehouse tasking solution. The use of clear visuals, concise messaging, and a professional color palette creates a sense of trust and credibility. The motion graphics are engaging and informative, helping to explain the complex concepts in a way that is easy to understand.
19. OpenText
Opentext appworks empowers organizations to build applications for intricate, end-to-end business processes, offering smarter process automation. Appworks seamlessly integrates advanced digital process automation and dynamic case management capabilities within a single, highly scalable, cloud-ready platform. This platform optimizes information flows across applications and business functions, connecting and orchestrating them efficiently.
The video's design style effectively conveys the capabilities of appworks. The use of vibrant colors and clean lines creates a visually appealing and engaging experience. The animation is smooth and fluid, guiding viewers through the platform's features and benefits. The incorporation of real-world examples helps to illustrate how appworks can be applied to solve business challenges.
In conclusion, the video's design style is well-suited for an animated product explainer video. It effectively communicates the value proposition of appworks and leaves viewers with a clear understanding of how the product can benefit their organization. This product animation video does a great job of explaining the product pitch.
20. BetterCloud
This product demo video showcases how integrating BetterCloud and Okta strengthens security for both user connections and user interactions. It effectively conveys the value proposition of combining these two platforms to achieve comprehensive security for the product.
The animation style is characterized by its clean lines, vibrant colors, and simple yet engaging character designs. This approach effectively captures the viewer's attention and maintains their interest throughout the video. The use of thought bubbles to illustrate the different platforms and applications that users interact with is particularly clever, as it visually represents the complexity of the modern digital workplace. Additionally, the animation seamlessly transitions between scenes, creating a cohesive and visually appealing narrative.
In conclusion, the video's animation style perfectly complements its message, making it an excellent product pitch. The combination of clear visuals, concise messaging, and engaging animation effectively communicates the benefits of integrating BetterCloud and Okta for enhanced security.
21. Fundbox
This video showcases why a Fundbox line of credit could be a good fit for your business.
The video uses a minimalist design style with bold colors and simple graphics to highlight the product's key features and benefits. The use of clear and concise text, such as You'll always see your payment total, ensures that the message is easily understood by the viewer. The simple graphics, like the arrow pointing to the payment total, effectively demonstrate how the product works and its value proposition. This video can be categorized as an animated product demo video.
Overall, the video's design effectively communicates the value of a Fundbox line of credit by focusing on its simplicity and transparency, making it easy for potential customers to understand how it can benefit their business. This is a good example of a product overview video that uses motion graphics to deliver a strong product pitch.
22. N7
N7 - the nitrogen platform is a new-age digital experience and streaming platform that delivers better digital experiences, drives conversions and increases engagement for brands. It accelerates performance by using predictive caching, 3rd party java script manager and instantaneous rendering of catalog & product pages. With its ultra-fast network and edge computing, the nitrogen platform is used by its globally located customers to provide accelerated content delivery.
The video design effectively incorporates a modern and minimalist aesthetic, characterized by clean lines, bold colors, and simple shapes. The use of isometric illustrations and smooth transitions creates a visually engaging experience that effectively conveys the platform's capabilities. The video showcases the platform's ability to enhance digital experiences, drive conversions, and increase engagement through its features such as predictive caching, 3rd party javascript manager, and instantaneous rendering of catalog & product pages. This product presentation video is a great explainer video for anyone looking to learn more about the nitrogen platform.
By combining a contemporary design style with clear messaging, the video successfully highlights the value proposition of n7 - the nitrogen platform as a solution for businesses seeking to optimize their online presence and deliver exceptional user experiences. This animated product demo is a great way to pitch the nitrogen platform to potential customers.
23. Bugcrowd
Bugcrowd attack surface management is the first solution of its kind to match the effort and scale of attackers with the ingenuity and impact of trusted attack-minded defenders for the most organic assessment of real risk possible.
The design style of the product presentation video is modern and minimalist, with a focus on clean lines and simple shapes. The use of bright colors and bold typography helps to create a visually appealing and engaging experience for the viewer. The video also makes use of animation to help explain complex concepts in a clear and concise way.
The animation is smooth and fluid, and it helps to keep the viewer engaged. Overall, the design style of the product demo video is effective in communicating the message of bugcrowd attack surface management solution. The product pitch video is visually appealing, engaging, and informative. It is clear that a lot of thought and effort went into the design of the video, and it shows. The video is a great example of how design can be used to effectively communicate a message and engage an audience.
24. BayWa
The video showcases tectrol's commitment to providing high-quality lubricants and expert advice to customers worldwide. With a focus on exports to over 20 countries, the video highlights the company's extensive product range of over 4,500 lubricants designed for diverse applications. This video serves as a compelling product pitch demo, effectively showcasing the breadth and depth of tectrol's offerings.
The video's design style effectively emphasizes tectrol's dedication to innovation and meeting evolving industry standards. The sleek and modern visuals, featuring a clean color palette and 3d graphics, create a sophisticated and engaging experience. The use of animation brings the products to life, showcasing their features and benefits in a dynamic and informative manner. The incorporation of growth charts and environmental imagery reinforces tectrol's commitment to sustainability and responsible practices. The video's motion graphics play a crucial role in conveying this message effectively.
By combining informative content with visually appealing design elements, the video successfully conveys tectrol's position as a leading provider of high-performance lubricants. The video's clear messaging and engaging visuals effectively capture the viewer's attention, leaving a lasting impression of tectrol's expertise and commitment to customer satisfaction. This product pitch demo video serves as a powerful tool for tectrol to pitch its products and services to a global audience.
25. Jacobs
Track record facilities is a web-based compliance management platform that helps teams deliver full building compliance and condition assessment with evidence audit trails, all at lower cost and risk. For almost two decades, teams have trusted track record software to reinvent the way they collaborate and approach data management. Continuously evolving alongside the needs of our clients, track record facilities provides a highly secure, reliable and configurable solution to enable teams to deliver full building compliance and condition assessment with evidence audit trails, all at lower cost and risk.
The video uses a clean and modern design style that is perfect for a product marketing video. The use of simple shapes, flat colors, and minimal animation helps to keep the focus on the product and its features. The video also uses a variety of visual metaphors to help explain complex concepts in a way that is easy to understand. For example, the use of a circular diagram to represent the different features of the product is a great way to show how they all work together.
Overall, the design style of the video is effective in communicating the key benefits of track record facilities. The clean and modern look helps to establish the product as a credible and trustworthy solution, while the use of visual metaphors makes it easy for viewers to understand the complex concepts involved in building compliance and condition assessment.
26. GoCardless
This video introduces gocardless protect+, a new intelligent fraud prevention product designed to help businesses combat the increasing costs associated with fraudulent activity. Gocardless protect+ leverages payment intelligence and machine learning to proactively identify and prevent fraudulent transactions before they occur. The product overview video effectively uses visuals of water, a maze, and a coin funnel to symbolize the flow of payments, the complexities of fraud, and the solution's ability to safeguard genuine payments.
The minimalist aesthetic and focus on symbolic imagery create a visually engaging and informative product advertising video that clearly communicates the value proposition of this next-generation fraud prevention solution. This animation pitch effectively uses visuals of water, a maze, and a coin funnel to symbolize the flow of payments, the complexities of fraud, and the solution's ability to safeguard genuine payments.
The minimalist aesthetic and focus on symbolic imagery create a visually engaging and informative video that clearly communicates the value proposition of this next-generation fraud prevention product.
27. Health Catalyst
Health Catalyst has partnered with industry-leading health systems to develop a next-generation costing system: the CORUS Suite. For the first time, CFOs, physicians, service line leaders, and clinical and financial analysts can dig deep into the true cost of providing care across the continuum and relate those costs to patient outcomes.
This product presentation video uses a simple, flat design style to explain the complex topic of healthcare costing. The use of icons and animation helps to make the information more engaging and easy to understand. The video highlights the key benefits of the CORUS Suite, such as its ability to integrate patient-level EHR data and departmental and equipment resource utilization.
The design style effectively communicates the value proposition of the CORUS Suite by using clear and concise visuals. This product overview video is successful in explaining a complex topic in a way that is both informative and engaging. The pitch video uses motion graphics to explain the product.
28. WalkMe
Walkme's digital adoption platform helps onboard and train new and existing employees on any software quickly. The platform provides guidance and support right when and where they need it most, boosting employee productivity and engagement. This product pitch demo effectively showcases the product's capabilities and benefits.
The video uses a clean and modern flat design style with bold colors and simple shapes. This makes it easy to understand the key points of the video, even for viewers who are not familiar with digital adoption platforms. The use of animation helps to keep the viewer engaged, and the clear and concise language makes it easy to follow along.
Overall, the video is an effective way to introduce walkme's digital adoption platform to a wider audience as a product explainer video. The design is visually appealing and easy to understand, and the video does a good job of explaining the benefits of using the platform.
29. Diligent
Diligent boards is a board management platform designed to enhance collaboration and communication among board members while streamlining the preparation process for board meetings. This solution effectively addresses five critical areas of focus in corporate governance: board meeting preparation, enabling collaboration & security, improving board effectiveness, measuring industry benchmarks, and director upskilling & induction.
The video's design style effectively complements its role as a product introduction video. The use of clean lines, minimalist graphics, and a consistent color palette of red, gray, and white creates a professional and modern aesthetic. Animated icons and data visualizations simplify complex concepts related to board management and corporate governance, making them easily digestible for viewers. The video strategically incorporates keywords such as board meeting preparation, collaboration, security, effectiveness, and industry benchmarks alongside the visuals, reinforcing the core value proposition of diligent boards.
By combining concise messaging with clear and engaging visuals, the video effectively conveys the benefits of diligent boards as a comprehensive solution for enhancing board effectiveness and streamlining governance processes. The design style supports the video's objective of educating viewers about the platform's capabilities and its impact on improving corporate governance practices.
30. BIOTRONIK
This animated product explainer video showcases the alcath force goldtip irrigated contact force ablation catheter, a medical device used in cardiac ablation procedures. It also features the qubic force, qubic rf generator, and qiona irrigation pump, all integral components of the biotronik setup for these procedures. The video aims to demonstrate the product's features and benefits to medical professionals.
The design style of the video is clean, minimalist, and modern, effectively highlighting the product's features. The use of a black background allows the focus to remain on the catheter and its components, which are rendered in a realistic and detailed manner. The animation is smooth and fluid, providing a clear understanding of the catheter's mechanism and how it interacts with the heart tissue. Annotations and labels are strategically placed to explain the key features, such as the irrigation ports and the precision-cut windows on the rigid steel tube.
Overall, the video's design style is well-suited for its purpose as an animated product demo. It effectively communicates the product's features and benefits in a clear and concise manner, making it an excellent resource for medical professionals interested in learning more about the alcath force goldtip irrigated contact force ablation catheter and the biotronik setup.
Key Takeaways
What is a Product Pitch?
A product pitch is a concise and persuasive presentation that aims to generate interest and excitement around your product. It explains what your product is, why it's valuable, and how it solves a specific problem for your target audience.
A product pitch can be delivered through various mediums, including in-person presentations, video calls, or even as part of a larger marketing campaign.
A well-crafted product pitch is designed to not only capture the attention of the audience but also to leave a lasting impression, ensuring that your product remains memorable. For example, a cybersecurity software company used a short, animated explainer video as part of their product pitch. The video clearly articulated the problem of data breaches, showcased the software's unique features, and highlighted its benefits, resulting in a significant increase in demo requests and sales leads.
Creating a Product Pitch: Where to Start?
Begin by understanding your audience and their needs.
Before crafting your pitch, it's essential to pinpoint your ideal customer profile. Understanding their demographics, needs, and challenges will enable you to tailor your message effectively.
Your UVP is what sets your product apart from the competition. It's the compelling reason why customers should choose your product over others in the market.
Focus on the aspects of your product that directly address the pain points of your target audience. Highlight the benefits they'll experience by using your product.
Consider whether a live presentation, a video, or a slide deck would be the most effective way to engage your target audience and deliver your message. For example, a project management software company created a product pitch in the form of a short, engaging video. They targeted marketing teams struggling with project organization and showcased how their software could streamline workflows, improve collaboration, and ultimately save time and resources. This resonated with their target audience, leading to a surge in trial sign-ups.
Product Pitch Ingredients
A compelling product pitch includes several key ingredients that work together to create a persuasive narrative.
Start with a captivating statement, a thought-provoking question, or a surprising statistic that piques the audience's interest and makes them want to learn more.
Clearly articulate the pain point or challenge that your target audience faces. This helps establish relevance and sets the stage for your product as the solution.
Introduce your product as the answer to the problem you've presented. Highlight its key features and explain how it directly addresses the needs of your audience.
End your pitch with a clear call to action, guiding your audience on what you want them to do next, whether it's visiting your website, requesting a demo, or making a purchase. For example, an e-commerce platform, specializing in sustainable products, used a product pitch video that highlighted the growing consumer demand for eco-friendly options. They showcased how their platform makes it easy for businesses to source and sell sustainable goods, attracting environmentally conscious brands and driving platform adoption.
Product Pitch - Goals and Objectives
The goals and objectives of a product pitch extend beyond simply presenting information.
A successful pitch should captivate the audience's attention and create a sense of enthusiasm for your product and its potential.
Ensure that your audience understands the unique value your product offers and how it can solve their specific problems or improve their situation.
Whether it's requesting a demo, signing up for a trial, or making a purchase, your pitch should motivate the audience to take the next step.
A well-executed pitch can enhance your brand image and establish your company as a thought leader in your industry. For example, a fintech startup used a product pitch video during a funding pitch to investors. The video effectively communicated their innovative financial solution, its potential impact on the market, and the team's expertise. This resulted in securing significant funding to further develop and scale their product.
Selecting a Style for Your Product Pitch
The style of your product pitch should align with your brand, audience, and the context of the presentation.
If your product is complex or requires a deep understanding of its technical aspects, a straightforward and informative approach can be most effective.
For products targeting a wider consumer audience, incorporating storytelling, humor, or emotional appeals can make your pitch more memorable and relatable.
Tailor your language and delivery style to match the formality of the occasion, whether it's a high-stakes investor pitch or a casual product demo. For example, a company specializing in ergonomic office furniture used a product pitch video that employed a blend of live-action footage and animation. They showcased the health benefits of their products, using relatable scenarios of office workers experiencing discomfort, and demonstrated how their furniture provides ergonomic solutions, leading to increased sales and brand visibility.
Storytelling in a Product Pitch
Storytelling is a powerful tool to make your product pitch more engaging, relatable, and memorable.
Instead of simply listing features, weave a story that demonstrates how your product solves a problem, improves a situation, or fulfills a need in a way that resonates with the audience.
People connect with stories that reflect their own lives or experiences. By using relatable characters or situations, you can make your product and its benefits more tangible and appealing.
Show how your product empowers users, solves their problems, or helps them achieve their goals. This creates a sense of aspiration and reinforces the value of your product. For example, a language learning app used a product pitch video that told the story of a young professional who was able to land their dream job abroad after using their app to become fluent in a new language. This inspiring story resonated with viewers, showcasing the transformative power of their product and driving app downloads.
Best Practices for Product Pitch
Crafting an effective product pitch involves following some key best practices to ensure it resonates with your audience.
Avoid overwhelming your audience with too much technical detail or information. Stick to the key points that are essential for understanding your product's value.
Avoid jargon or technical terms that your audience may not be familiar with. Use simple and direct language that effectively communicates your message.
Whether you're delivering your pitch in person or through video, practice is crucial. A confident and enthusiastic delivery can make a significant difference in how your pitch is received. For example, a company specializing in AI-powered customer service solutions used a product pitch video that succinctly explained how their technology could automate support tasks, reduce response times, and improve customer satisfaction. The video's clear messaging and engaging visuals led to a surge in inquiries from businesses looking to enhance their customer support operations.
What Makes a Product Pitch Effective?
An effective product pitch goes beyond simply presenting information; it captivates, persuades, and leaves a lasting impression.
The audience should immediately understand the unique benefit your product offers and why it matters to them.
By tapping into the audience's emotions, aspirations, or pain points, you can create a deeper connection and make your product more appealing.
A well-crafted story can make your product and its benefits more memorable, increasing the likelihood that the audience will remember and share your message.
Tell the audience what you want them to do after hearing your pitch, whether it's visiting your website, requesting a demo, or making a purchase. For example, a company that developed a virtual reality training platform for surgeons used a product pitch video that showcased the platform's realistic simulations and its potential to improve surgical skills and patient outcomes. The video's immersive visuals and compelling message resonated with medical professionals, leading to increased adoption of their training platform by hospitals and medical institutions.
Connecting Your Brand and Product Pitch
Your product pitch should seamlessly align with your overall brand identity and messaging.
Consistency in branding helps build trust and recognition. Your product pitch should be an extension of your brand, using consistent messaging and visuals.
Visual consistency reinforces your brand identity and makes your pitch look more professional and polished.
Connect the dots between your product and your overall brand purpose. Show how your product contributes to your brand's mission and the positive impact it has on the world. For example, a sustainable clothing brand used a product pitch video that showcased their commitment to ethical sourcing, fair labor practices, and eco-friendly materials. The video's visuals highlighted the quality and craftsmanship of their clothing while reinforcing their brand values, attracting environmentally conscious consumers and driving sales.
What is a Product Pitch?
A product pitch is a concise and persuasive presentation that aims to generate interest and excitement around your product. It explains what your product is, why it's valuable, and how it solves a specific problem for your target audience.
A product pitch can be delivered through various mediums, including in-person presentations, video calls, or even as part of a larger marketing campaign.
A well-crafted product pitch is designed to not only capture the attention of the audience but also to leave a lasting impression, ensuring that your product remains memorable. For example, a cybersecurity software company used a short, animated explainer video as part of their product pitch. The video clearly articulated the problem of data breaches, showcased the software's unique features, and highlighted its benefits, resulting in a significant increase in demo requests and sales leads.
Creating a Product Pitch: Where to Start?
Begin by understanding your audience and their needs.
Before crafting your pitch, it's essential to pinpoint your ideal customer profile. Understanding their demographics, needs, and challenges will enable you to tailor your message effectively.
Your UVP is what sets your product apart from the competition. It's the compelling reason why customers should choose your product over others in the market.
Focus on the aspects of your product that directly address the pain points of your target audience. Highlight the benefits they'll experience by using your product.
Consider whether a live presentation, a video, or a slide deck would be the most effective way to engage your target audience and deliver your message. For example, a project management software company created a product pitch in the form of a short, engaging video. They targeted marketing teams struggling with project organization and showcased how their software could streamline workflows, improve collaboration, and ultimately save time and resources. This resonated with their target audience, leading to a surge in trial sign-ups.
Product Pitch Ingredients
A compelling product pitch includes several key ingredients that work together to create a persuasive narrative.
Start with a captivating statement, a thought-provoking question, or a surprising statistic that piques the audience's interest and makes them want to learn more.
Clearly articulate the pain point or challenge that your target audience faces. This helps establish relevance and sets the stage for your product as the solution.
Introduce your product as the answer to the problem you've presented. Highlight its key features and explain how it directly addresses the needs of your audience.
End your pitch with a clear call to action, guiding your audience on what you want them to do next, whether it's visiting your website, requesting a demo, or making a purchase. For example, an e-commerce platform, specializing in sustainable products, used a product pitch video that highlighted the growing consumer demand for eco-friendly options. They showcased how their platform makes it easy for businesses to source and sell sustainable goods, attracting environmentally conscious brands and driving platform adoption.
Product Pitch - Goals and Objectives
The goals and objectives of a product pitch extend beyond simply presenting information.
A successful pitch should captivate the audience's attention and create a sense of enthusiasm for your product and its potential.
Ensure that your audience understands the unique value your product offers and how it can solve their specific problems or improve their situation.
Whether it's requesting a demo, signing up for a trial, or making a purchase, your pitch should motivate the audience to take the next step.
A well-executed pitch can enhance your brand image and establish your company as a thought leader in your industry. For example, a fintech startup used a product pitch video during a funding pitch to investors. The video effectively communicated their innovative financial solution, its potential impact on the market, and the team's expertise. This resulted in securing significant funding to further develop and scale their product.
Selecting a Style for Your Product Pitch
The style of your product pitch should align with your brand, audience, and the context of the presentation.
If your product is complex or requires a deep understanding of its technical aspects, a straightforward and informative approach can be most effective.
For products targeting a wider consumer audience, incorporating storytelling, humor, or emotional appeals can make your pitch more memorable and relatable.
Tailor your language and delivery style to match the formality of the occasion, whether it's a high-stakes investor pitch or a casual product demo. For example, a company specializing in ergonomic office furniture used a product pitch video that employed a blend of live-action footage and animation. They showcased the health benefits of their products, using relatable scenarios of office workers experiencing discomfort, and demonstrated how their furniture provides ergonomic solutions, leading to increased sales and brand visibility.
Storytelling in a Product Pitch
Storytelling is a powerful tool to make your product pitch more engaging, relatable, and memorable.
Instead of simply listing features, weave a story that demonstrates how your product solves a problem, improves a situation, or fulfills a need in a way that resonates with the audience.
People connect with stories that reflect their own lives or experiences. By using relatable characters or situations, you can make your product and its benefits more tangible and appealing.
Show how your product empowers users, solves their problems, or helps them achieve their goals. This creates a sense of aspiration and reinforces the value of your product. For example, a language learning app used a product pitch video that told the story of a young professional who was able to land their dream job abroad after using their app to become fluent in a new language. This inspiring story resonated with viewers, showcasing the transformative power of their product and driving app downloads.
Best Practices for Product Pitch
Crafting an effective product pitch involves following some key best practices to ensure it resonates with your audience.
Avoid overwhelming your audience with too much technical detail or information. Stick to the key points that are essential for understanding your product's value.
Avoid jargon or technical terms that your audience may not be familiar with. Use simple and direct language that effectively communicates your message.
Whether you're delivering your pitch in person or through video, practice is crucial. A confident and enthusiastic delivery can make a significant difference in how your pitch is received. For example, a company specializing in AI-powered customer service solutions used a product pitch video that succinctly explained how their technology could automate support tasks, reduce response times, and improve customer satisfaction. The video's clear messaging and engaging visuals led to a surge in inquiries from businesses looking to enhance their customer support operations.
What Makes a Product Pitch Effective?
An effective product pitch goes beyond simply presenting information; it captivates, persuades, and leaves a lasting impression.
The audience should immediately understand the unique benefit your product offers and why it matters to them.
By tapping into the audience's emotions, aspirations, or pain points, you can create a deeper connection and make your product more appealing.
A well-crafted story can make your product and its benefits more memorable, increasing the likelihood that the audience will remember and share your message.
Tell the audience what you want them to do after hearing your pitch, whether it's visiting your website, requesting a demo, or making a purchase. For example, a company that developed a virtual reality training platform for surgeons used a product pitch video that showcased the platform's realistic simulations and its potential to improve surgical skills and patient outcomes. The video's immersive visuals and compelling message resonated with medical professionals, leading to increased adoption of their training platform by hospitals and medical institutions.
Connecting Your Brand and Product Pitch
Your product pitch should seamlessly align with your overall brand identity and messaging.
Consistency in branding helps build trust and recognition. Your product pitch should be an extension of your brand, using consistent messaging and visuals.
Visual consistency reinforces your brand identity and makes your pitch look more professional and polished.
Connect the dots between your product and your overall brand purpose. Show how your product contributes to your brand's mission and the positive impact it has on the world. For example, a sustainable clothing brand used a product pitch video that showcased their commitment to ethical sourcing, fair labor practices, and eco-friendly materials. The video's visuals highlighted the quality and craftsmanship of their clothing while reinforcing their brand values, attracting environmentally conscious consumers and driving sales.
Conclusion
Mastering the Call to Action
The power of a compelling call to action in product pitch videos cannot be overstated. It's the bridge between captivating your audience and converting them into loyal customers. However, crafting that perfect call to action requires a deep understanding of your target audience, your product's unique value proposition, and the psychology of persuasion.
Need
Many businesses struggle to create effective calls to action, often resorting to generic phrases that fail to resonate with viewers. This results in missed opportunities and a disconnect between the video's message and the desired action. For instance, a video showcasing a revolutionary fitness app might conclude with a simple ""visit our website"" instead of a more specific and enticing call to action like ""download your free trial today and start your fitness journey.""
Impact
Product pitch videos have the potential to significantly impact various aspects of a business. They can drive brand awareness, generate leads, boost sales, and foster customer engagement. By incorporating strong calls to action, businesses can maximize the return on investment for their video marketing efforts.
Applications
These videos can be utilized across multiple platforms and marketing channels. They can be embedded on websites, shared on social media, used in email marketing campaigns, and even presented at trade shows and conferences. The versatility of video allows businesses to reach their target audience wherever they are.
Sales
Product pitch videos are particularly effective in the sales process. They can be used to introduce products to potential customers, highlight key features and benefits, and address common objections. A well-crafted call to action at the end of the video can prompt viewers to request a demo, schedule a consultation, or make a purchase.
Marketing
In the realm of marketing, these videos can be used to create engaging content for social media platforms, build email lists, and drive traffic to landing pages. By incorporating calls to action that encourage viewers to subscribe, share, or learn more, businesses can expand their reach and build a community around their brand.
Customer service
Product pitch videos can also play a role in customer service. They can be used to provide product tutorials, answer frequently asked questions, and offer troubleshooting tips. By including calls to action that direct viewers to support resources or encourage them to contact customer service, businesses can enhance the customer experience and build stronger relationships.
Training
Internally, product pitch videos can be valuable tools for employee training and onboarding. They can effectively communicate product knowledge, company values, and best practices. Calls to action within these videos can prompt employees to complete training modules, access additional resources, or provide feedback.
Investor relations
For startups and established companies alike, product pitch videos can be instrumental in attracting investors. They can showcase the company's vision, market potential, and growth strategy. A compelling call to action can encourage investors to learn more, request a pitch deck, or schedule a meeting.
Product development
Product pitch videos can even be used in the product development process. They can be used to gather feedback from potential customers, test different messaging strategies, and refine the product's value proposition. Calls to action within these videos can encourage viewers to participate in surveys, provide feedback, or sign up for beta testing.
