30 Product Tour Video Development Examples To Inspire Your Next Project

Picture this a killer product launch, but zero buzz. Ouch, right? It's like talking to a brick wall. The truth is, grabbing attention these days is harder than finding a needle in a haystack. We're all drowning in notifications and endless feeds. But don't worry, there's a secret weapon product tour videos. They cut through the noise and show off your product's awesomeness. Ready to see the magic? The numbers speak for themselves.

• 66% of Video Ads are Less than 30 Seconds.
• On average, approximately 16% of the total streaming time in North America was dedicated to engaging with video content through smartphones and mobile devices.
• Videos with minimal copy versus longer copy have a 13% higher recall.

These stats highlight the power of concise, mobile-friendly video content for maximizing audience engagement and message retention. Product tour videos offer the perfect solution, delivering impactful information quickly and effectively. Let's dive in and explore 30 Engaging Product Tour Video examples to uncover actionable strategies for boosting your product's visibility and driving conversions.

1. Lifesize 2D Product Tour Video

This Product Tour Video uses playful visuals to highlight the common frustration of managing multiple communication tools. By depicting the chaos of juggling various platforms with a clever Rube Goldberg contraption, the video resonates with viewers who experience this challenge firsthand. The simple and elegant design of Lifesize then offers a refreshing contrast, presenting a streamlined solution for seamless collaboration.

The animation effortlessly conveys the message that Lifesize simplifies communication, reduces costs, and enhances productivity. Its clean lines, bright colors, and engaging metaphors create a memorable and effective product demonstration. This video proves that Product Tour Videos can be both informative and entertaining, leaving a lasting impression on potential customers.

2. AUMA Visual Product Tour Video

AUMA's Coralink Product Tour Video masterfully showcases a digital ecosystem for plant operations, addressing the growing challenges of complex processes and stricter environmental regulations. High-quality 3D animation and engaging visuals draw viewers into a world where intelligent actuators seamlessly interact, enhancing plant availability and efficiency.

The coral reef metaphor provides a unique visual hook, memorably demonstrating the interconnectedness of AUMA's actuators within the Coralink system. Screen recordings of user-friendly interfaces highlight practical features like troubleshooting and spare parts procurement, ensuring viewers grasp the value proposition. The call to action, offering a free basic version, encourages immediate engagement.

3. Avast Minimal Product Tour Video

Worried about growing ransomware threats? This product tour video vividly illustrates the danger, depicting malware infiltrating networks and jeopardizing sensitive data. It cleverly uses isometric animation to showcase the vulnerability of businesses, making the need for a robust backup solution evident. Avast Business Cloud Backup emerges as a protector, with seamless backups and effortless recovery.

The video guides you through a clear UI mockup, emphasizing the ease of setup and management. The sleek design, combined with a dynamic soundtrack, creates a sense of security and control. Avast Business Cloud Backup provides peace of mind, letting you focus on your business. Stop worrying and secure your data – start your free trial today.

4. Yggdrash

Yggdrash is a third-generation blockchain protocol designed to address scalability and utility issues. The video is designed to showcase Yggdrash's unique structure and features.

Video Design -
The video employs a simple, clean design with animated graphics. It effectively highlights Yggdrash's blockchain technology with visual representations. The video is structured as a Product Tour Video, using a series of animated illustrations to explain the core aspects of Yggdrash.

The clean design and animation style create a professional and engaging tone. The use of illustrations is an effective way to communicate complex technical concepts, making it easy for viewers to understand Yggdrash's key features. The video effectively communicates the benefit of using Yggdrash blockchain, emphasizing the improved performance and speed compared to traditional blockchains.

5. Amazon Simple Product Tour Video

Amazon's Product Tour Video for Global Expansion Opportunities (GEO) cleverly uses simple, engaging 2D animation to communicate a powerful message. The video opens with a common pain point for online businesses: the uncertainty of international market research. This immediate connection with the target audience, paired with upbeat music, sets the stage for a compelling narrative.

Amazon GEO is presented as the solution, effortlessly navigating through data complexities visualized by binary code and highlighting product cards. The seamless transition from research to market placement, illustrated by a delivery truck traversing global landmarks, showcases GEO's practical application. This video successfully transforms a complex concept into a visually appealing and easily digestible guide for businesses seeking global growth.

6. Cloudflare Creative Product Tour Video - Showcase product value implicitly

Cloudflare is a global network that makes everything you connect to the internet secure, private, fast, and reliable. The video is designed to introduce Cloudflare and showcase its benefits for businesses.

Video Design - The video utilizes clean and minimalist graphics, which are consistently blue with white text. The use of animation and graphic design elements create a modern and engaging Product Tour Video that highlights the key benefits of Cloudflare.

The video visual style effectively communicates the objective by showcasing the global network of Cloudflare and demonstrating the benefits of using it for businesses. The use of simple graphics and animation create a clear and concise message. The video also has a professional tone that conveys confidence and trust in the product.

7. Microsoft

This video is designed to introduce Microsoft Marketplace Rewards, a program that helps businesses grow and sell their products. The video aims to encourage partners to engage with the program and take advantage of the opportunities it offers.

Video Design -
The video features a clean and modern design with a dark background and vibrant green and purple accents. The use of geometric shapes and lines creates a sense of movement and energy. The video design is simple and effective, allowing the information to be easily understood. The use of icons and simple text graphics makes this an engaging Product Tour Video, providing quick digestible information about the product.

The video design effectively communicates its objective by using a positive and aspirational tone. The use of vibrant colors and upwards-pointing arrows evokes a sense of growth and progress. This visually reinforces the message that Marketplace Rewards can help partners grow their business. The upbeat tone of the video emphasizes the benefits of the program and inspires action in potential users.

8. OpenText SaaS Product Tour Video - Showcase platform integration implicitly

OpenText cloud capture service automates the process of extracting information from unstructured content. The video is designed to showcase the value of embedding OpenText cloud capture service into a content management platform.

Video Design - The video utilizes a simple, clean animation style with a focus on illustrations. The use of a white background with blue and gray accents, illustrates how the OpenText cloud capture service can enhance the experience across various applications. A series of simple documents, folders, and graphs are used to depict the process of moving data from various sources to target applications. A bold white line connecting the documents to target applications is visually compelling, and serves as the focal point. The overall look and feel of the video is bright and modern, and the graphics are high quality. These elements make the video a good Product Tour Video for showcasing the OpenText cloud capture service.

The video effectively conveys its message by visually depicting the challenges of manually validating unstructured data. The initial scene depicts a chaotic mixture of documents, folders, and graphs, symbolizing the difficulties associated with information management. The video then transitions into a more organized scene where data flows seamlessly into target applications. This visual storytelling effectively showcases the benefits of using OpenText cloud capture service for operational excellence and business process automation. The video's tone is professional and informative, highlighting the potential for the OpenText cloud capture service to enhance productivity and improve user experiences.

9. Sugar Market

Sugar Market is a Customer Experience (CX) platform that enables businesses to enhance marketing, sales, and customer service. This video is designed to provide an overview of the product and showcase its features.

Video Design - The video is presented in a clean and minimalist style with flat, vector illustrations. This Product Tour Video uses a modern color palette with shades of blue, green, and orange, which creates a professional and engaging feel. The use of simple icons and graphics helps to illustrate the core functionalities of the platform without overwhelming the viewer. The video follows a logical flow, starting with the problem statement, moving onto the solution, and then ending with a call to action.

This style effectively conveys the message that Sugar Market is a powerful and sophisticated solution for businesses. The video highlights the platform's ability to automate customer experience through data unification, data augmentation, and AI-based analysis. The video adopts a lighthearted tone, with animated characters, to make the platform look accessible and user-friendly.

10. TeamViewer

TeamViewer's video is designed to introduce the xPick pick-by-vision solution for improving warehouse and logistics processes. The video highlights the benefits of the solution, like increasing productivity and reducing errors in picking processes.

Video Design - The video uses a simple and clean design style, utilizing animated icons and graphics to visualize the key concepts. This approach creates a Product Tour Video that is easy to understand and engaging for the target audience, which likely includes logistics professionals and warehouse managers. The graphics are clear and high-quality, visually representing the benefits of implementing xPick.

The video effectively communicates its message through a clear and concise narrative that focuses on the challenges faced by warehouse and logistics professionals and how xPick addresses these challenges. The video uses a calm and informative tone, emphasizing the solution's capabilities and benefits. The design style of the video, with its simple visuals and straightforward narrative, effectively reinforces the core message of the video, demonstrating the ease of implementation and effectiveness of xPick in streamlining warehouse and logistics operations.

11. Wartsila 3D Product Tour Video - Showcase platform benefits implicitly

Wartsila Voyage's Fleet Optimisation Solution is a data analysis, voyage planning and fleet performance management package, designed to help ship owners, managers and operators run their fleets efficiently. This is a powerful tool that can help ship operators make better decisions and improve the efficiency and sustainability of their fleets.

Video Design - The video uses a modern and futuristic style with clean lines and geometric shapes. Vibrant color palettes are used to highlight key elements of the solution. The use of 3D graphics and animation enhances the visual appeal of the video, making it a Product Tour Video for Customer Acquisition.

The video uses animation and graphics to show the benefits of using the solution. It portrays the solution as a way to make a positive change for ship operators, emphasizing the solution's ability to bring clarity to complex data, driving the objective of the video which is to inform viewers about the capabilities of the solution and its potential benefits. The video's tone is informative and positive, highlighting the benefits of using the solution to achieve green efficiencies, enhanced performance, and streamlined operations.

12. Google

Google is a search engine company that uses data to improve user experience. This video illustrates how Google uses real people to make their Search engine better.

Video Design - The video uses a simple, minimalist design style, consistent with Google's brand identity. It features flat, cartoon illustrations and a clean, modern color palette. The graphics are high quality, making the video engaging and easy to understand. The video uses clear and concise language, and the animation helps to illustrate complex concepts in a simple way.

This video successfully communicates the objective, which is to explain how Google uses real people to improve their Search engine. The visual design reinforces the message by using simple and relatable graphics. The tone is informative and friendly, and the clear narrative helps to engage viewers. The Product Tour Video Production is a great example of how to use animation to explain complex concepts in a simple and engaging way.

13. 6sense

Companies want predictable revenue growth, consistently hitting their targets. This platform digs deep into the dark funnel, uncovering anonymous buyer behavior, identifying the right accounts that align with your ideal customer profile, and are actively in-market.

Video Design - Bold colors and simple shapes create a visually appealing and engaging experience. The animation is smooth and fluid, guiding viewers through the key features and benefits.

Product Tour Video Production is a minimalist approach, ensuring the focus remains on the core message, allowing viewers to easily grasp the value proposition. The video effectively demonstrates how the platform can help businesses achieve predictable revenue growth.

14. MRI

MRI believes people thrive in well-connected communities, the video showcases how their software makes this a reality.

Video Design - The video uses 3D animation to show how businesses can leverage data and technology to solve common challenges. Animated characters and graphics convey the message, bringing fun and personality to the video. Each scene is simple and straightforward, making it easy for viewers to follow the narrative and understand the product. This combination of visual elements and clear message makes it a strong Product Tour Video Production.

The video's use of 3D animation creates a clear and engaging visual experience, highlighting the positive impact of the software on people's lives. The animation style is lighthearted and humorous, creating a positive tone that resonates with the overall message of community and connection. The video clearly conveys the benefits of using the software, with each scene illustrating a different challenge and showcasing how the software solves it. This visual style effectively communicates the message of creating well-connected communities.

15. R365

R365 is a restaurant operations solution that emphasizes ease of use and scalability. The video is designed to illustrate how R365 provides a robust, intuitive solution for managing restaurant operations.

Video Design - The video uses a clean, modern design with bright colors and bold graphics. It features a Product Tour Video Production showcasing the various aspects of the interface. Animations and transitions keep the video engaging and easy to understand.

The visual style effectively communicates the product's ease of use, intuitive interface, and powerful functionality. Clean lines, bright colors, and animations emphasize the user-friendliness of the solution. Simple language and clear explanations contribute to the overall professional and approachable tone of the video. This style helps the video drive viewers towards a positive perception of the product, encouraging them to consider R365 as a potential solution for their restaurant operations needs.

16. Thales

Thales is dedicated to building a future we can all trust. The video promotes their data protection solution, which helps businesses manage data protection in multiple environments. It effectively showcases the complexities of data protection and the challenges businesses face.

Video Design - The video features a simple design with contrasting colors. Bold colors and a minimalist approach ensure the information stands out. The video uses animation and text to illustrate how the solution helps manage data protection. These elements make it a great Product Tour Video Production that clearly outlines the product's features and benefits.

The video visual style effectively communicates the objective. The use of contrasting colors and simple animations highlights the key benefits, namely its ability to help businesses easily manage data protection. The tone is professional and informative, reflecting the seriousness of the topic. Clear graphics and simple visuals ensure the message is easily understood by viewers.

17. Check Point

Check Point Harmony is a cybersecurity solution for remote users, devices, and access. This video is designed to highlight the benefits of Harmony, and how it overcomes the complexities of protecting users in today's hybrid work environment.

Video Design - The video features a dynamic visual style, using simple graphic elements and illustrations that represent various devices, users, and applications. It effectively visualizes the interconnectedness and security vulnerabilities of a hybrid work environment. The design is intentional, effectively showcasing the complexity of cybersecurity challenges while demonstrating how Harmony provides a unified solution.

Product Tour Video Production - The video uses vibrant colors and clean lines, evoking a modern and sophisticated feel. The strategic use of overlapping shapes and layers creates visual interest. The overall tone is positive and optimistic, emphasizing the solution's ability to simplify security management and protect users.

18. Datacom

Datacom's cloud container service is designed to help organizations with their digital transformation journey. It aims to help developers manage their key business applications.

Video Design - The video features a clean and modern design, with a focus on 3D graphics, emphasizing the concept of containers. The isometric view clearly depicts the flow of data within the system. Bright blue hues create a calm and trustworthy tone, making it a good Product Tour Video Production.

The video's visual style effectively communicates the ease of use and flexibility of the platform. The graphics represent containers as interconnected blocks, showing how seamless and scalable the platform is. This visualization reinforces the message of rapid deployment and continuous delivery, building confidence in the product's reliability. The video's tone is professional and encouraging, highlighting the efficiency and security of the platform.

19. Ateme

Ateme+ is a Software as a Service solution designed to make it easier to keep an audience captivated. It delivers a high quality experience.

Video Design - The video uses a simple, modern graphic style, with a clean, minimalist aesthetic, using vibrant colors. The visuals are simple but effective, with an emphasis on clear messaging and easy-to-understand graphics.

Product Tour Video Production The use of graphics, such as the globe representing global reach, and the lines untangling complexity, reinforces the core values of Ateme+. The video also uses the color orange effectively to highlight key product features. Overall, the video uses a strong visual language and a playful tone to engage the viewer and convey the value of Ateme+.

20. 1Password

1Password Business lets users secure their sign-on model by integrating with leading identity providers, SIEM tools, two-factor authentication solutions, and developer tools. This integration is the key to a secure and robust system.

Video Design - The video features a clean, minimalist design, using a white background with simple animations and graphic elements. Colored lines and check marks visually connect the different integrations, making the product's functionality easy to understand. This approach creates a Product Tour Video Production that is both informative and engaging.

The visual style emphasizes the company's focus on security by utilizing a clean and modern design, using white space effectively to create a sense of professionalism. The tone of the video is calm and informative, reflecting the brand's trustworthiness and expertise in security. The clear and concise visual design helps to effectively communicate the video's goal, which is to highlight the benefits of the integrations.

21. Tipalti

Tipalti helps companies that utilize a digital marketplace model efficiently and reliably pay their partners. The video is designed to show the importance of a robust global partner payables system.

Video Design - Simple, flat-style graphics with bold colors and clean lines create a modern and professional look. Icons and visual metaphors, such as the chain representing the network of partners and the flowing lines representing the payment process, effectively communicate the complex concept of global partner payables in a clear and concise way.

This video is a great example of Product Tour Video Production because it guides the viewer through the process of how the system works and what its benefits are. The visual style clearly communicates the importance of a reliable payment system. Bright colors and engaging animations create a positive and upbeat tone, which helps to emphasize the benefits of the system. By illustrating the potential disruption caused by a payment issue, the video subtly drives the viewer towards the solution. This tone effectively communicates the need for a secure and dependable payment system for companies that rely on their network of partners.

22. Rubrik

Rubrik simplifies data protection with an automated approach. The video is designed to explain how it helps customers modernize and automate their data protection practices.

Video Design - The video uses simple, clean, and easy to understand graphics. The color palette is primarily blue and green, with pops of pink and orange. The video uses animation and motion graphics to explain complex concepts in a simple way. The animation is smooth and engaging, keeping the viewer interested in the topic.

Product Tour Video Production is a great way to showcase the benefits of using Rubrik's solutions. The video uses an animated approach to introduce the problems that organizations face with traditional backup and recovery solutions. Then it moves into the features of the solution, with a graphic interface and clear visuals. The color palette of the video is minimal and makes the visual elements stand out. Overall, the video's tone is professional and informative, with a clear focus on the benefits of using the solutions. This approach, paired with a clear and concise narrative, effectively communicates the core value proposition of the product and the importance of data protection in today's digital world.

23. 360Learning

Compliance training is notorious for being dull, but it doesn't have to be. This video aims to change that perception by showcasing a platform that can make compliance training engaging and fun. It uses animation and playful transitions to make the learning process more enjoyable.

Video Design - The video uses a Product Tour Video Production style to highlight the platform's features. Icons and graphics illustrate the problem of non-compliant behavior and the solution offered by the platform. The bright color scheme and animations communicate the message that learning can be engaging and fun.

The video adopts a light-hearted tone, positioning the platform as a solution that can make the experience of compliance training less tedious. This approach uses bright colors and visually appealing graphics to create a positive and engaging learning experience.

24. Sage

Sage Intacct Planning is a powerful tool that helps businesses understand their current financials and plan for the future. The goal of this video is to show how it can help organizations move past spreadsheets and manual processes for budgeting. This video demonstrates the need for a more efficient and robust solution for planning.

Video Design - The video utilizes a clean and modern design style, featuring flat graphics and a bright color palette with simple visuals that help communicate the idea of planning and business growth. It is a clear, concise, and engaging video that effectively conveys the main features and benefits of Sage Intacct Planning.

The animation uses a visual metaphor that compares spreadsheets to a single-speed bicycle, which struggles to get up a hill. This represents the difficulty of managing complex business planning without a modern solution. The video effectively communicates the benefits of using Sage Intacct Planning with a simple and relatable visual style. The combination of visual elements, animation, and clear narration provides a strong introduction to Sage Intacct Planning and its capabilities. The tone of the video is informative and professional, making it ideal for a business audience. Product Tour Video Production is a great way to introduce your product to a wider audience.

25. Gelato

Gelato is a decentralized network that automates smart contract execution on various blockchains. The video effectively explains the need for this technology and shows how it solves the issue of manually executing smart contracts.

Video Design - The video design is very much in line with the company's overall branding, using bright, pastel colors and abstract imagery. The video uses animation to explain a very technical subject, making it easy to understand and visually engaging. This is a great example of Product Tour Video Production that showcases the benefits of the product.

The video uses a combination of 3D animation and abstract imagery to showcase the product's functionality. The imagery is bold and dynamic, highlighting the power and efficiency of the product. The video has an overall playful tone but also conveys a sense of professionalism. The combination of visual design elements and narration makes the video informative and engaging for the intended audience.

26. Western Digital

Western Digital specializes in storage solutions. This video introduces a tool that provides insights to improve the user experience.

Video Design - The video uses simple yet visually appealing graphics, consistent with the overall clean design of the website. The interface is displayed with detailed instructions, making it easy for viewers to understand. A calming blue color scheme ensures the video is soothing and engaging. The video uses animated visuals, making it more digestible for viewers.

Product Tour Video Production is a great example of how to effectively communicate the value proposition of a product. The video focuses on the unique automotive needs that the product is designed to address. The design style emphasizes the company's commitment to high quality, user-friendly solutions. The product's application in automotive is highlighted throughout the video, making it clear that the tool is a valuable resource for businesses in this industry.

27. Schneider Electric

Schneider Electric is revolutionizing electrical systems with their digital transformation solutions, making them safer, more efficient, and sustainable. This video educates viewers about the benefits of digital connectivity and how it works.

Video Design - This video uses a clear and straightforward design, common in Product Tour Video Production. It features 2D animated graphics, using a simple color scheme of greens and greys. This style helps highlight the key features of their product, making the complex subject approachable.

The visual style is consistent throughout the video, using clear and simple language, demonstrating the value of digital transformation for electrical systems. The animation style is engaging and helps communicate the benefits of their digital solutions. The video uses bright, simple animations to convey the ease of use and accessibility of their products, appealing to both engineers and everyday consumers.

28. Freshdesk

Freshdesk is a ticketing system designed to help businesses manage customer requests and inquiries effectively. This video is designed to demonstrate a key feature, known as Parent-Child Ticketing.

Video Design - The video utilizes simple, flat design with bright colors and playful animations. Icons help to visually communicate different departments like HR, IT, Facilities, and Finance. The style emphasizes the core functions of the product and provides a clear Product Tour Video Production of the feature in action.

The animated and simplified graphics effectively communicate the concept of Parent-Child Ticketing in a visually engaging manner. Color, icons, and animations make the video dynamic and understandable. The overall tone is friendly and approachable, making the product seem easy to use and accessible for a wide range of businesses.

29. Codility

Codility's remote tech hiring platform helps engineering teams hire better. The video is designed to introduce the platform to engineering teams and showcase its benefits.

Video Design - The video design style is clean, modern, and visually engaging. Bright yellow accents on a dark background create a sense of energy and excitement. A futuristic animation style is used in this video with 2D elements.

Product Tour Video Production is a great example of how to use visual elements to effectively convey the benefits of a product. The use of simple graphics and animations makes the video easy to understand and engaging. The video's bright yellow accents highlight the key features of the platform and make it easy for viewers to follow the flow of the video. The tone of the video is professional and confident, emphasizing the value of the platform for its target audience. The video effectively communicates the platform's value proposition and its ability to streamline the tech hiring process.

30. Datasite

Datasite is a solution for investment bankers, offering new tools for faster and more insightful deal lifecycles. The video showcases these tools and their benefits.

Video Design - The video uses a clean and simple design style, common in Product Tour Video Production. Bright colors and a minimalist visual aesthetic are used, with 3D animated graphics representing a conveyor belt system that delivers information. This style draws attention to the various elements of the platform and the process of information management within investment banking.

The video's visual style communicates the goal of streamlining the deal process. Bright colors and animated graphics effectively highlight the key features and benefits, making them easy to understand and engage with. The video's tone is professional and confident, while also emphasizing the speed and efficiency of the solution.

31. Roche 2D Product Tour Video - Explain progression implicitly

Roche's approach to explaining MS disease progression is truly impressive. The video masterfully transforms complex medical information into easily digestible content by using the analogy of a rail network. This visualization brings the concept of nerve damage and its consequences to life, making it relatable and understandable for everyone, whether or not they are familiar with MS.

From a product tour video perspective, the brilliance of this video lies in how it weaves in Roche's expertise. The call to action, Visit Roche.com/MS, is strategically placed, showcasing Roche's commitment to helping those affected by MS. The video acts as a powerful tool for patient education, inspiring action by encouraging viewers to actively discuss their MS journey with healthcare providers.

32. ASUS

Imagine facing three locked boxes, each holding the key to your business's digital future. PwC's Product Tour Video uses this metaphor to showcase its Digital Operations Maturity Assessment, a tool designed to eliminate the guesswork from digital transformation.

The video's clean aesthetic and compelling motion graphics effortlessly guide viewers through the assessment's features. From strategy to cybersecurity, the tool's comprehensive coverage, rapid approach, and actionable insights are presented with clarity, inspiring viewers to unlock their own opportunities for growth.

33. Google Minimal Product Tour Video

This Product Tour video by Google showcases how human insight shapes algorithms, employing an engaging 2D animation style. By depicting the Search Quality Rater process, it reveals the rigorous evaluation behind Google Search, reassuring users that their searches yield quality results. The clean UI and mock search pages make the experience relatable, while the rater's actions offer a window into the intricate world of search evaluation.

The video's visual storytelling shines, making a potentially complex topic accessible. The animation highlights the scale of testing with dynamic graphics and a global map, demonstrating the comprehensive nature of Google's quality commitment. By focusing on the human element, it builds trust and reinforces the idea that search isn't just about algorithms but also about real people striving for improvement. This video's engaging simplicity is a call for brands to embrace visual communication for complex processes.

34. SimplyCast Simple Product Tour Video - Showcase product value implicitly

If your audience needs quick access to information, look no further than this SimplyCast product tour video. This animated series tackles the common traveler pain point of needing information upon airport arrival. The video cleverly uses simple animation and text to demonstrate how SMS shortcodes can connect customers with pertinent local information.

The animated sequence shows how travelers can text a keyword to receive information on hotels, attractions, or the weather. A simple, relatable call to action encourages viewers to explore further: Go to simplycast.com. The video’s clean aesthetic, paired with seamless transitions, makes for a smart and highly effective explainer.

35. Chainalysis Visual Product Tour Video

Navigating the intricacies of blockchain can be daunting, but Chainalysis’s product tour video makes it seem almost effortless. They present their software as the antidote to overwhelming blockchain questions, offering a visual tour of its risk management, criminal case-solving, and customer understanding capabilities. The fast-paced animations keep viewers hooked, while concise messaging ensures clarity.

Chainalysis smartly demonstrates its UI and knowledge graph visualization, illustrating how it transforms raw data into actionable insights. The video's modern aesthetic and bold color palette further amplify its message, making it an inspiring example of effective product storytelling.

36. Gemalto

Gemalto is a company that provides solutions for the 5G network. This video is designed to communicate the challenges and benefits of the 5G transition, along with solutions offered by Gemalto.

Video Design - This Gemalto 5G Product Tour Video uses a simple but effective visual style. The video utilizes clean graphics, such as circle icons for each 5G network benefit, and a light blue background color which emphasizes a sense of digital innovation. The video also includes a minimal animation style, with smooth transitions and transitions that bring a modern and futuristic feel to the video. The graphic style is consistently used throughout the video which makes it a good Product Tour Video, as the design language brings unity to the entire video.

The video effectively uses the visual elements to communicate the video's objective. The simple yet futuristic graphics and clean animation style create an engaging and informative tone for the video. The visual style of this video showcases how Gemalto's 5G solutions can enhance the 5G ecosystem.

37. Citrix Creative Product Tour Video - Explain security conceptually

Citrix is a company that focuses on providing security and networking solutions. This video is designed to explain what zero trust security is.

Video Design - This Product Tour Video utilizes a unique design style. The use of vibrant colors and clean, simple shapes in the 2D animations gives the video a modern and engaging look. The use of icons and illustrations also contributes to the video's clear and easy to understand visual style.

The video's clear and concise animation helps to effectively explain the complexities of zero trust security. The clean, modern visuals provide a visual contrast with the older and often insecure legacy applications, driving home the point that legacy applications need to adapt. The use of bright colors and animations give the video a friendly and inviting tone, making it easy for viewers to understand a complicated subject.

38. CoreLogic

CoreLogic's Market Trends video is designed to showcase its property data solution for the New Zealand market, targeting businesses that need reliable and detailed insights for making informed decisions.

Video Design - This Product Tour Video uses a clean and modern style with simple, yet effective visuals. The video primarily relies on animated graphics, with a focus on charts, graphs, and maps. The color scheme is muted and professional, featuring shades of purple, blue, and white. These visual elements create an atmosphere of trust and professionalism, conveying the accuracy and reliability of CoreLogic's data.

The video effectively communicates the objective of providing detailed and insightful data through a clear and concise narrative. The use of visual aids such as charts and maps helps to illustrate the key features and benefits of Market Trends, providing a clear understanding of the product's capabilities. The tone of the video is professional and engaging, ensuring that viewers understand the importance of comprehensive property data and how it can benefit their businesses.

39. Diligent

Diligent Community is a governance solution for public education boards, and this video is designed to show the problems boards face. The video emphasizes the challenges of managing complex governance tasks.

Video Design - The video design style employs a minimalist approach, using sharp graphics and simplistic visuals to illustrate the pain points associated with traditional governance methods. The use of contrasting colors and dynamic animation creates a visually engaging Product Tour Video for the audience. It effectively highlights the complexities of managing information, the potential for miscommunication, and the need for a streamlined solution.

The video's visual style effectively communicates the key message: that the traditional methods of board management are inefficient, prone to errors, and frustrating. The visuals create a sense of urgency and stress, highlighting the need for a solution. The video conveys a clear and concise message, emphasizing the benefits of Diligent Community in simplifying board management. This tone establishes a sense of trust with the viewer and positions Diligent Community as a reliable and essential solution.

40. CSIRO

CSIRO is a scientific research organization that provides a better understanding of Australia's physical economy. The video is designed to provide insights into Australia's possible futures out to 2050 and identify key future global drivers that might impact the country.

Video Design - The video uses a distinct, colorful and illustrative design style that is reminiscent of a Product Tour Video. The use of bold, flat colors and simple, rounded shapes, as well as cartoony visuals that are used in a product walkthrough for Australia's physical economy. This visual design helps to convey a sense of optimism and progress, aligning with the video objective to inspire confidence in Australia's future.

The visual style of the video effectively communicates the objective of outlining Australia's future challenges and opportunities. The use of cartoony visuals and animations helps to make the complex data and projections more accessible and engaging. The overall tone of the video is optimistic, with a focus on the potential for Australia to thrive in the future. The video suggests that by understanding the challenges and opportunities ahead, Australia can create a brighter future.

41. Cargill

Cargill is working with DSM to help food and beverage manufacturers deliver products that are significantly lower in calories. This video is designed to explain the challenges of sugar consumption and highlight how Cargill can help reduce sugar intake.

App Product Tour Video - This video uses simple graphics and a minimalist design to communicate a complex topic. The use of a bright green background creates a sense of freshness and positivity, which is important when discussing health and well-being. The graphics in the video are clear and easy to understand, focusing on the key points of the video narrative.

The video effectively uses visual elements, such as a pie chart and sugar cubes, to depict sugar intake. The video ends with a simple, impactful message and a call to action, using concise language, and showcasing the brand's commitment to addressing the challenge of sugar reduction. The simplicity of the graphics and the straightforward narrative effectively communicate the video's goal, highlighting the potential for positive change with Cargill's solutions.

42. CyberArk

CyberArk Endpoint Privilege Manager provides a solution to manage and secure privileged access. This video is designed to demonstrate how the solution seamlessly integrates with ServiceNow IT Service Management.

Video Design - This is a great Product Tour Example. The video uses flat graphics with a clear and simple color palette, bold icons, and animations. A clean white background makes the graphics stand out, making the video easy to watch. Animated transitions highlight important features. The content is very informative, clearly explaining how the solution can enhance security measures and operational efficiency.

The animated video provides an explanation of how this integration can improve the user experience. Simple graphics and animations illustrate the benefits of this integration, explaining how the solution can help users efficiently elevate privileges, reduce security risks, and improve help desk productivity. The tone of the video is informative and professional.

43. Capital One

Capital One offers a range of financial products, including Business accounts. This video is designed to introduce the vendor payment feature, allowing businesses to pay vendors, even those that don't accept credit cards.

Product Tour Video Example - The video is a product tour showcasing the feature within the Business account. The visual design uses a clean, bold style with a modern layout. Bright colors and clean lines emphasize the simplicity and ease of use of the feature. The animated graphic style, showcasing the boxes, forklift and then the laptop screen, makes the video more engaging.

The video clearly communicates the objective, which is to demonstrate the convenience and ease of paying vendors from a Business account. The bright and cheerful tone of the video reinforces this by highlighting the benefit of earning unlimited rewards and keeping cash longer, making it a more engaging and user-friendly experience.

44. Deloitte

Deloitte Travel Ready app helps companies ensure their employees are compliant when traveling. This video explains the product's features and highlights its benefits.

Video Design - The video uses a minimalist design style, employing simple animated graphics to communicate the product's benefits. The video utilizes a Product Tour Video style, presenting information concisely and visually appealing, which includes animated icons that highlight features like remote work approval, travel booking, compliance processes. The use of a data lake as the central image and the branching tree metaphor further enhance the visual appeal of the video.

The video's clear visual style effectively communicates the complexity of the product's features and its ability to simplify the process of travel compliance. The tone of the video is professional and informative, focusing on practical solutions and showcasing the product's capabilities to address the challenges of managing travel compliance for employees working remotely.

45. Klear

Klear is an e-commerce integration solution designed for Sage 100, which aims to streamline business processes through seamless integration.

Video Design - The animation uses a dynamic, animated style for a strong visual impact, using a diverse color palette. This Product Tour Animation offers a clear presentation of the product, effectively using high-quality graphics and simple animations that highlight the key features.

The visual style clearly communicates the objective of the video, emphasizing the simplicity, ease, and effectiveness of the connection capabilities for Sage 100. The video employs a bright and optimistic tone, highlighting the efficiency and convenience that the solution brings to business owners and professionals who utilize the Sage 100 ERP.

46. ProMonitor

ProMonitor helps educators understand student engagement. The video is designed to showcase the intuitive interface and its ability to analyze data to improve student outcomes.

Video Design - The video uses a Technical Product Tour style with minimal text and a clear, engaging animation style. The graphics are simple and clean, making the key features easy to understand. Animations of users interacting with the platform effectively demonstrate the user experience and highlight the ease of use.

The animation style provides a lighthearted and inviting tone, making the platform appear approachable and user friendly. The clean design and minimal text allow viewers to focus on the core features and how it can empower students.

47. U.S. Bank

This US Bank video is designed to highlight the ease of use for creating and sending out virtual credit cards.

Video Design - The video uses simple but effective animation to showcase the different roles within the system. Bright, clean colors are used against a white backdrop, enhancing clarity. This simple approach makes the steps for sending out a card easy to understand. It effectively utilizes visual design elements to make the platform clear and concise for viewers. This style aligns well with the product's focus on ease of use, making it an ideal Technology Product Tour video.

The animated video with the simple design effectively communicates the goal of the video. By showing the straightforward steps of logging into the platform and creating a virtual card, it reinforces the ease of use. The overall tone of the video is friendly and informative, appealing to businesses that need a streamlined and convenient way to manage employee spending.

48. Hotjar

Hotjar is a platform that helps businesses understand user behavior. This product video tour is designed to show how the dashboard offers a quick and easy way to get valuable insights into user metrics.

Video Design - The video features a minimal design style using simple graphics and animations, bold colors, and clean lines. This makes the video easily engaging. The straightforward visual design, along with the use of icons and simple text, clearly illustrates the key features of the dashboard. This is a great example of a product video tour that explains complex information in an easy-to-understand way.

The video style uses simple graphics and animations that are engaging yet subtle. The narrative, combined with the minimal design, highlights the key benefits of using the dashboard. The video's tone is informative and approachable, making it easy for viewers to understand the product's features and how they can be used to drive success.

49. Coinbase

Coinbase Earn is a platform where users can learn about various cryptocurrencies and earn some of the assets by completing educational tasks. This video is designed to help users understand how Kyber Network works.

Video Design - The video design is simple, but effective. It uses bright colors, 3D animations, and geometric shapes to engage users. The video combines a minimal approach to graphics, with bright color schemes, making this a good Product Walkthrough Tour video. The animation is clean and the video is fast paced, which helps to keep viewers engaged.

The visual design does a good job of communicating the purpose of the lesson by keeping the design fresh, simple and interesting for the target audience. The video uses a friendly tone to make learning about this topic, approachable, and comfortable for the users.

50. Aircove

Aircove is a new Wi-Fi 6 router with VPN security that allows users to protect their home network with ease. The video is designed to illustrate how simple and quick it is to set up the router.

Software Product Tour Video uses a clear and straightforward visual design, showcasing the key features of the product. Animated visuals illustrate the device setup, with simple graphics highlighting the steps of connecting to the Wi-Fi network. The clean interface, combined with minimalist color palettes and bold typography, adds to the clarity and user-friendliness of the presentation.

The visual design successfully communicates the objective: to provide simple and effective Wi-Fi security for the entire home. The visual narrative reinforces the ease of use, with the user seen setting up the product from their couch with just a few clicks on a mobile phone. The tone is friendly and approachable, encouraging viewers to try out the new router, while highlighting the ease of use and convenience of its features.

51. TomTom

TomTom Map Maker is a new solution that helps you customize maps and create a brand-specific map experience. This video is designed to introduce viewers to the solution, its features, and its benefits.

Video Design - This SaaS Product Tour Video has a bright and vibrant tone, emphasizing the ease of use of the solution. The video uses a combination of animation and product demonstrations. The user interface has clean and modern graphics, with a focus on showcasing the different design templates. This video style effectively highlights the product's intuitive and user-friendly interface.

The visual style is clean and minimal, focusing on highlighting the capabilities of the solution. The use of simple transitions, bright colors, and a clear narrative helps to communicate the product's ease of use and its potential to help users create maps that are on brand. This approach is intended to appeal to developers who need a fast and easy way to create custom maps for their applications.

52. Axis Bank

Axis Bank's video is designed to showcase the ease and convenience of investing in mutual funds through their mobile and internet banking platforms. The video effectively communicates the ease of investing in mutual funds. The video showcases a simple and intuitive user interface with a clear call to action to Start SIP and Invest lumpsum. The tone of the video is friendly and approachable, making it accessible to a wide audience.

Product Tour Video Production The video is a product tour video showcasing the user interface of the mobile app, highlighting the features related to mutual funds. The graphics are clean and simple, with a focus on the mobile app screen. The visual design of the app is user friendly, and the video uses a white background with red and black accents, emphasizing the brand colors.

The video design, along with the simple steps and clear navigation of the app, effectively conveys the ease of investing in mutual funds through online platforms. The video design, along with the simple steps and clear navigation of the app, effectively conveys the ease of investing in mutual funds through online platforms.

53. Accenture

This video is a powerful tool for educating viewers about the importance of Responsible AI, emphasizing its role in driving business success and avoiding potential pitfalls. It's a clear and concise message, delivered through a visually engaging and memorable design.

Video Design - The video utilizes a minimalist and engaging visual style, employing a bright color palette and isometric graphics. The use of car analogies and simple imagery effectively communicates the concept of AI systems needing to slow down when necessary. The animation is fluid and crisp, further enhancing its clarity and appeal.

Product Tour Video Design is a great example of how to use visual storytelling to communicate complex concepts in a way that is both engaging and informative. The use of bright colors and simple graphics conveys a sense of transparency and trust, making the video both engaging and informative. The use of the car analogy provides a practical and familiar context, enabling the audience to readily understand the importance of AI systems having the ability to adapt to changing circumstances.

54. Medtronic

Medtronic is an industry leader in medical technology and solutions. This video explains the installation of a filter for their air conditioning units.

Video Design - The video uses a simple, clean cartoon style. The graphics are high-quality, clean, and easily understandable. The video features a straightforward design that helps viewers visualize the process.

This product tour video animation is a perfect example of how to walk through the installation process of a product, with clear illustrations and visuals. The filter is the central focus of the video, which makes the video very effective. The clean and straightforward style of the video allows viewers to easily follow the process of installing the filter. The animations are well-timed and easy to understand. The video successfully conveys the message that installation is simple and straightforward, and makes it easy to follow. The graphics are well-designed and easy to understand. The simple and clear visual style of the video is a good way to communicate the product's core functions to a wider audience.

55. 1Password

OnePassword business customers can connect to leading identity providers, SIEM tools, two-factor authentication solutions, and developer tools to fill gaps in their sign-on security model. These integrations give them the visibility they need to secure every sign-in at any scale.

Video Design - This Animated Product Tour Video uses a clean and minimalist design style, focusing on the logo and its integration partners. Simple shapes and a limited color palette keep the viewer's attention focused on the key message. The animation is smooth and fluid, transitions between scenes are seamless, creating a visually appealing and engaging experience.

The design style effectively highlights the product's key features and benefits. Animation and visual effects help explain complex concepts in a way that is easy to understand. The video also creates a sense of urgency and excitement around the product.

56. Papertrail

Papertrail helps companies manage health and safety, ensuring compliance and staff accountability. The video is designed to showcase how the software can save time, money, and stress.

Video Design - The video is a SaaS Product Tour Animation using simple, clean graphics and bright colors. The animation style is straightforward, using paper-cut characters against a green background. The use of green and white colors is consistent with the brand identity.

The video uses animation to effectively communicate how the software can help companies eliminate paperwork and ensure compliance. The tone is playful, highlighting how the software can help reduce stress and improve efficiency. By combining a simple design and engaging animation, the video successfully delivers its message and highlights the benefits of the software.

57. GUESTY

GUESTY is property management software that helps property managers and management companies manage their short-term rentals. The video explains multi-unit listings, how they work, and how to manage them with GUESTY.

Video Design - The video design is simple yet engaging, employing a mix of flat illustrations and minimal text. It starts with a friendly cartoon character, introduces the core concept with text elements, and uses bold white text on a blue background to emphasize key terms like 'multi-unit'. These visuals further transition to an animated illustration of a multi-unit building. The video seamlessly transitions between illustrations and text, focusing on explaining the core concept of multi-unit listings.

The visual style, coupled with the clear and concise narrative, helps to break down a potentially complex concept into easy-to-understand elements. The use of bright colors and clear fonts ensures that the information is accessible and engaging. This, combined with the cartoon character, helps to create a friendly and approachable tone that resonates with the target audience. This is a great example of Product Tour for SaaS video design.

58. OECD

This video is a brilliant example of how to use animation to explain complex topics in a way that's both engaging and informative. It's a perfect product tour for onboarding for anyone who wants to understand the challenges of climate change adaptation. The animation is playful and optimistic, which helps to create a positive mood and make the message more accessible.

Video Design - The papercraft animation is whimsical and engaging, using geometric shapes to create a clean and easy-to-understand look. The iconic globe reinforces the brand and the video's focus on global issues. This style is effective because it grabs viewers' attention and conveys the message in a lighthearted and digestible manner.

The video's simple but effective design creates a positive and optimistic mood, which is essential for encouraging viewers to learn more about climate change adaptation. The animated nature of the video and the lighthearted tone help to make the message more accessible and engaging. Overall, the video does a good job of communicating the message and encouraging viewers to take action.

59. Sun Life

Sun Life provides financial products, like payout annuities, for retirement planning. This video is designed to show how a payout annuity can convert savings into guaranteed income payments for life.

Video Design - This product tour for training uses a simplified style, featuring stylized flat-design illustrations. The video is designed with a focus on clarity and simplicity, employing bold colors and minimal text to convey the core idea of a payout annuity. Each step in the process is illustrated with an appropriate image, accompanied by clear, concise text explaining the steps involved.

The visual style of the video effectively communicates the product's key benefit - guaranteed retirement income. The clean design and straightforward explanations create a reassuring and confident tone, conveying a sense of security and reliability. The use of simple visuals and clear language ensures that the concept is easy to understand, making this a valuable tool for individuals exploring different retirement income options.

60. Dimensional

Dimensional is focused on helping investors reach their retirement goals. The video is designed to introduce a new way of approaching retirement, focusing on income.

Video Design - The video utilizes a simple, yet effective, 3D style to explain retirement planning. The visual design of the road, hills, and warning signs are easy to understand. The clean graphics and smooth transitions make the video an engaging Technology Product Tour Video.

The 3D style of the video immediately captures the attention of the viewer. The road is a metaphor for the retirement journey, and the warning signs symbolize the potential risks that investors face. The use of 3D graphics creates a sense of depth and realism that enhances the video's overall message. The video is calming and inviting, which helps to alleviate any anxieties that viewers might have about retirement. The straightforward approach of the video effectively communicates the product's benefits and helps to drive the video's goal of educating investors.

61. Deloitte 2D Product Tour Video

This product tour video brilliantly paints a picture of the future of urban mobility. By contrasting a stressed commuter in a polluted city with a seamless and futuristic cityscape, Deloitte subtly shows how its solutions can transform the transportation experience. The video's strength lies in its clear narrative, sleek visuals, and modern design.

It masterfully uses motion graphics to showcase autonomous vehicles, smart devices, and infrastructure upgrades. The use of data visualizations, such as the timeline and industry impact chart, adds credibility and reinforces Deloitte's expertise. The video also smartly includes a clear call to action and website link, prompting viewers to engage further.

62. Cedar Minimal Product Tour Video - Showcase features effectively

This Deloitte Product Tour Video for the Travel Ready app is a compelling case study in effective product demonstration. The video's minimal aesthetic and 2D animation allow the app's features to shine, clearly conveying its value proposition of streamlined travel management. The opening scene, depicting a plane effortlessly taking off, instantly sets the tone for the app’s core benefit: hassle-free travel.

The strategic use of UI mockups and concise voiceover provides a clear and engaging user experience, illustrating the app's intuitive design. It’s a smart example of how to create a visually engaging product demonstration that resonates with its target audience.

63. Accenture Product Tour Animation Video

The engaging visuals of this Product Tour Video, featuring a vibrant color palette and dynamic isometric animation, set the stage for a clear explanation of responsible AI. The car analogy is clever, quickly illustrating how responsible AI acts as a control mechanism, much like brakes. Accenture skillfully weaves in the message of trustworthy decision-making.

Moving into a business context, the animation showcases how bias can be mitigated in recruitment through the use of responsible AI. The smooth transitions and energetic music maintain a brisk pace, ensuring viewers remain captivated by the unfolding narrative. The video serves as a powerful reminder that strong visuals can simplify complex concepts, and that's a win-win.

64. Malaysia Airlines 3D Product Tour Video

This engaging product tour video showcases a creative approach to reassuring travelers. The stop-motion animation, with its unique papercraft aesthetic, immediately captures attention and sets a friendly tone. The video expertly communicates complex information about safety measures in a clear and accessible manner.

Following a traveler’s seamless journey, enhanced by online check-in and rigorous cleaning protocols, makes flying feel safe and approachable. Supported by oneworld, SkyTeam, and Star Alliance, the video fosters trust in air travel and inspires us to explore the world with confidence.

65. Cisco Minimal Product Video - Showcase design elegantly

This Product Tour Video stands out for its strategic use of visual storytelling. While the Cisco Catalyst 9136 Access Point is the star, the video goes beyond simple product showcasing. It subtly highlights the device’s problem-solving capabilities by focusing on its features, like CleanAir Pro for troubleshooting, and the resilient infrastructure facilitated by its power optimizations.

This approach effectively communicates the value proposition of the Catalyst 9136, not just its features. The crisp, clean visuals, combined with the modern electronic soundtrack, create a premium feel, appealing to businesses seeking advanced networking solutions. The lack of voiceover allows the visuals and on-screen text to do the talking, ensuring a streamlined and information-rich experience.

66. Panduit Simple Product Tour Video

Panduit provides a solution to keep your computer safe by updating all software installed on it. The video is designed to educate users about the importance of third-party software updates and how Panduit's software can help.

Video Design - This is a simple, modern, and well-designed Product Tour Video. The video employs a clean, minimal style with vibrant color schemes, emphasizing the importance of keeping software up to date. Animated icons like bugs are strategically incorporated for visual appeal. It has an effective use of white space that enhances the visual impact of the content. The use of animations helps break up the text-heavy sections of the video, making it more engaging.

The video uses an informative and friendly tone, encouraging viewers to use Panduit's software to protect their devices. The visual design and color scheme are simple, clean, and straightforward, making it easy for users to understand the message. The video uses an effective combination of animations, graphics, and text, driving home the point about the vulnerabilities of outdated software and how Panduit's software can help.

67. GEICO

GEICO is an insurance company that offers a variety of insurance products, including car insurance. This video is designed to explain the benefits of comprehensive coverage.

Video Design -
The video is a cartoon animated Product Tour Video, which uses a quirky, whimsical style. This style is evident through the use of bright colors, simple shapes, and exaggerated features. The video uses a cartoon car with a personality to illustrate the features of the product.

The visual style of the video helps communicate the objective of the video by using a light-hearted tone and approachable style, which is suitable for the target audience. This design makes it easy to understand the concept of comprehensive coverage and helps the viewer connect with the brand.

68. Elaad

Elaad is a company focused on smart charging for electric vehicles. The video is designed to inform the audience about Smart Charging and its benefits.

Video Design - The video's visual design is simple and engaging, using bright colors and a clean, minimalist style. The use of illustrations and animation makes the video easy to understand, and the bright color palette makes it stand out from other videos. The video's graphic design evokes a Product Tour Video style using simple animated elements that showcase the company's product.

The video uses a friendly and approachable tone to explain the benefits of Smart Charging. The narrative explains how the system works and encourages viewers to explore more about this technology. The design of the video and animation style emphasize Elaad's focus on sustainable charging solutions, making the video appealing to environmentally conscious individuals. The video successfully communicates the goal of making electric vehicle charging more convenient and efficient, thus encouraging a wider adoption of sustainable transportation.

69. Coinbase Visual Product Tour Video - Build brand awareness subtly

Coinbase Earn is a platform that allows users to learn about cryptocurrencies and earn them while doing so. This video is designed to educate people about the KNC token.

Video Design - The video's use of animated graphics, with colorful shapes, gears and a futuristic tone provides a good Product Tour Video for a technical topic. The design is simple and easy to follow, with clear visuals that convey the key points.

The video employs abstract animation to show the potential of Kyber network and how it helps companies achieve greater profitability. The video's tone is inviting, educational, and engaging, making it suitable for a wide range of audiences, especially those new to cryptocurrencies. By using bright colors and fast-paced animations, the video successfully drives the learning objective and encourages users to start earning KNC.

70. FedEx

FedEx aims to make shipping packages simple. This video is designed to help customers identify special requirements for shipping, create a shipping label, and find the right location for dropping off packages.

Video Design - The video utilizes a clean and minimalist style with bright colors. It features animated characters and illustrations for a simplified visual representation, making it a good Product Tour Video. The graphics are sharp and clean, emphasizing the straightforward nature of FedEx shipping services.

The video's visual style effectively communicates the ease and efficiency of using FedEx services. The simple design and clear explanations create a friendly and reassuring tone, which ultimately encourages viewers to use FedEx for their shipping needs.

71. OpenText

OpenText Intelligent Capture is a solution that transforms content into actionable data, reducing time spent on data validation. This video is designed to demonstrate how AI and machine learning help streamline processes.

Video Design - The video utilizes a minimalist style with a blue background, emphasizing clean lines and simple graphic elements. Geometric shapes like clouds and gears are used throughout the video, creating a sense of technological advancement and data flow. The Product Tour Video showcases the capability of the solution by visually depicting the process of transforming documents into actionable data. The use of white text on a blue background provides high contrast and readability.

The visual style of the video effectively communicates the objective of simplifying information capture and processing. The clean and modern design creates a sense of efficiency and trust. The blue background represents a sense of reliability and security, while the use of gears and clouds conveys the message that OpenText Intelligent Capture is a powerful solution that can help businesses operate more efficiently. The animation style is also impactful, with smooth transitions and clear visuals that emphasize the key features of the solution.

72. U.S. Bank

This product tour video is a masterclass in showcasing software features. It's a visual guide that walks potential customers through the platform's capabilities, making it easy to understand how it can streamline business management tasks. The video effectively highlights the platform's efficiency in handling accounts, sending invoices, and monitoring financial performance.

Video Design - The video's design is clean and minimalist, focusing on the platform's core functionalities. This allows viewers to easily grasp the value proposition. Bold colors and clear typography enhance the visual appeal, ensuring key information is easily digestible. The pacing is well-balanced, giving viewers enough time to absorb the information without feeling overwhelmed.

Product Tour Video Production is a powerful tool for showcasing software products. This video is a prime example of how motion graphics can be used to create an engaging and informative experience. The video's style effectively caters to its target audience of business owners and managers, leaving them with a solid understanding of how the platform can simplify their financial operations and improve overall efficiency.

73. Capital One

Capital One Business is a financial product, this video is designed to introduce a new feature that allows paying vendors from their business accounts.

Video Design - This is a simple and clean Product Tour Video Production, it is animated with a focus on the user interface and the user experience of the feature. The graphics are bright, modern, and visually appealing, the color palette is vibrant and includes green, yellow, blue, and red. The video uses simple shapes and lines to create a minimalist feel, it is visually easy to follow along and understand the core product, features, and steps.

The visual style of the video communicates the video's goal, it showcases the simplicity, convenience, and speed of the vendor payment feature. The video tone is positive and reassuring, the narrative emphasizes the ease of use and the benefit of managing vendors with this feature.

74. Live Oak Bank

Live Oak Bank's video is designed to help people understand how to create a thorough business plan, which can be used to secure financing, guide business decisions, and set goals for the future.

Video Design - The video uses simple, clear graphics and animations to guide viewers through each step of the business plan process. The animations, though basic, are used to clearly illustrate each step, and there is a lot of whitespace and visual space, which creates a clear, focused experience for viewers.

The clean design and use of graphics effectively communicates the importance of having a well-structured and thought-out business plan to lenders and future business owners. This video has a friendly, helpful tone, similar to a tutorial, and focuses on the key elements of a business plan. This video clearly explains the steps of creating a business plan, while maintaining a light and engaging feel.

75. Nutrition International

Nutrition International provides vitamin A supplements to children under five years old. This video is designed to raise awareness for the impact of this organization and the good they do in the world.

Video Design - The video design is simple yet effective, with bold color choices and a cartoon style. The video is a Guided App Tour Video; it tells a story about where the product comes from and the important work it does. The cartoon-style graphics are bright, colorful, and appealing to the intended audience. Each illustration in the video is clear and easily understood.

The visuals effectively communicate the organization's mission to improve the lives of children around the world. The video uses uplifting music and a friendly tone, which further enhances the positive message and the impact of Nutrition International. The video shows the journey of vitamin A supplements, from the factory in Canada to children who need them most. The video highlights the connection between Canada and children in other parts of the world.

76. 360Learning

360Learning is a platform that helps companies onboard new employees and improve their retention rate. The video is designed to highlight the problems companies face with traditional onboarding and how 360Learning helps solve these problems.

Video Design - The video starts with a visual metaphor of a dartboard, representing the chances of new hires succeeding in their roles. The style is simple, with colorful graphics on a dark blue background. The use of the circle, with colors, text, and animation, create a modern style, and helps make the video a good SaaS Interface Tour Video, demonstrating how the solution can help a user easily navigate through the system and understand the value.

The video effectively communicates the challenges faced by companies with new hires. The blue background is used to visually represent the company's software platform, and the different graphics on the screen highlight the different features of the platform. The simple design and animations used make the video engaging and easy to understand, conveying the tone of the video, which is both professional and playful.

77. EQT

EQT provides software and services for the entertainment industry. This video is designed to highlight the business and operations of EQT.

Video Design - The video uses simple, animated graphics to illustrate the growth of the entertainment industry, specifically focusing on the increase in content creation and the impact of streaming services. It follows a Software Product Tour Video style and uses bright colors to attract the audience. The animated hammer metaphorically breaks the previous box office record and shows the rise of the streaming era in entertainment.

The visual style of the video effectively communicates the company's value proposition. The simple, yet vibrant graphics and animated scenes convey the message of constant growth and innovation within the entertainment industry. This use of visual metaphors and the upbeat tone further emphasizes the growth of the industry and the company's role in it.

78. Sun Life

Sun Life provides life insurance plans that help give financial security to families when the insured passes away. This video is designed to explain one common type of life insurance, permanent life insurance.

Video Design - This Guided Product Tour Video uses a simple animated design. The video has a bold, clean, and modern look. The animated white sheet of paper and large text font are used for the visuals and the graphic elements, which helps grab the viewers attention. The use of the yellow and light blue color palette creates a light and welcoming tone.


The visual style of the video communicates the objective of the video, which is to explain the benefits of permanent life insurance. The use of the simple graphics and animation creates a light and easy-to-understand experience. The clean and concise style of the video highlights the key points, making it easy to understand the concept. The graphics also create a professional and trustworthy tone.

79. Impact My Biz

Impact My Biz is a company that helps businesses with technology strategy and consulting. The video is designed to explain what a virtual Chief Information Officer (vCIO) is and how it can benefit businesses.

Video Design - The video uses a simple and clean design style that is perfect for explaining a complex concept. There are no flashy graphics or animations, but the graphics are high quality. The video uses a minimalist approach with isometric graphics, featuring a clean and clear color palette. The video's approach is straightforward and effectively emphasizes the concept of the service offering. It's a Product Tour Experience Video that showcases the service's features and benefits.

The visual style of the video is able to effectively communicate the objective of the video and drives viewers to understand the benefits of a vCIO. This is achieved by clearly showcasing the vCIO's role as a liaison between a company and technology. The video's tone is educational and informative, making it easy for viewers to understand the concept of a vCIO. The video's design helps ensure the information is easily digested by viewers.

80. Siemens

Siemens is a company that produces medical technology, and this video is designed to explain modern mammography. It provides insight into the process and benefits of this established breast cancer screening method.

Video Design - This video is a great Product Demo Tour Video. It uses a simple, stylized animation style with clean graphics and minimal color palette. The focus on visuals is achieved through clear line art and well-defined shapes, giving the viewer a clear understanding of the breast cancer screening process. The use of white and gray, contrasting with orange and blue, creates visual interest and a professional tone.

The video's visual style effectively communicates the objective of explaining modern mammography and its benefits. The clean animation style and simple graphics help present complex information in an easy-to-understand manner, creating a sense of trust and confidence in the technology presented. This tone aligns with the subject matter, providing a concise and informative explanation about a critical medical procedure, emphasizing its vital role in early breast cancer detection.

81. CyberArk

CyberArk provides organizations with a Privileged Access Manager, which is a security solution that secures privileged accounts and access to sensitive data. This video is designed to provide end users with training on the benefits of using CyberArk PAM.

Video Design - The video is a Walkthrough Product Tour Video. It combines graphics, images, and text to show a simplified version of how CyberArk PAM works. The animation of the CyberArk logo appears as the name is mentioned, with the CyberArk logo, as it is spoken in the video. The use of these animated graphics is clean, visually appealing, and effective in conveying the product's functionality. This style is common in product walkthrough videos and helps viewers understand the product's features and benefits.

The visual style of the video is able to clearly communicate the goal of the video. The video uses simple, yet elegant graphics to explain the capabilities and benefits of the CyberArk PAM. The video's tone is professional, informative, and engaging. The use of animation, graphics, and simple language makes it easy for viewers to understand how CyberArk PAM helps to protect data and improve security.

82. TomTom

TomTom Map Maker is a new solution that helps create maps for specific needs, and this video is designed to introduce the new features and benefits of the product.

Video Design - This video showcases the product's features through animation. The user interface is shown through Product Animation Tour Video, with emphasis on visual clarity and easy to understand design, highlighting the core functionalities. The graphics are bright and colorful, making the video visually appealing.

The visual style effectively communicates the objective of the video, which is to showcase the new product and its features, and encourage users to explore. The animation, combined with the clear and concise voiceover, builds a sense of excitement and anticipation for the new features. The tone of the video is friendly and engaging, making it clear that TomTom Map Maker is designed for a broad audience.

83. Clever Devices

Clever Devices is a software solution for public transportation agencies, this video is designed to introduce Clever Insights, their easy to use ridership reporting software.

Video Design - This SaaS Product Tour Video showcases the interface and key features of the software through animated scenes. Graphics are simplistic and use bold colors, creating a playful and engaging aesthetic. The use of simple and well-designed icons, such as trust, accuracy, and easy to digest, effectively communicate the key benefits of the solution.

The visual style of the video is clear, engaging, and highlights the ease of use of Clever Insights, directly supporting the goal of the video, to introduce the software. The playful animations and simple graphics create a friendly and approachable tone, emphasizing the product's accessibility and usability, appealing to a wide range of potential users.

84. CoreLogic

CoreLogic's Market Trends video is designed to showcase the company's property data solution for understanding the housing market in New Zealand.

Video Design - The video uses a modern and minimalist design style, with clean lines, bold colors, and clear typography. This approach makes it a good SaaS Product Tour Video, as it keeps the focus on the data itself rather than distracting the viewer with overly complex visual elements. The use of animated graphics and transitions further enhances the visual appeal, making it engaging and easy to follow.

The video's design successfully communicates the objective of driving viewers to learn more about CoreLogic's Market Trends solution. The use of clear visuals, along with the focus on the benefits of the data, reinforces the value proposition of the product. The overall tone of the video is professional, informative, and persuasive, leading viewers to take action by visiting the company's website.

85. Bullhorn

Bullhorn is a platform that empowers modern candidates to take control of their work life. This video is designed to highlight how Bullhorn automates processes, builds loyalty, and lowers the cost of service.

Video Design - The video employs a clean and modern design style. It uses a minimalist approach with flat, two-dimensional illustrations that focus on depicting the core features of Bullhorn's talent platform. The graphics are high quality, emphasizing the brand's focus on digital solutions. This video is a good SaaS Product Tour Video, demonstrating its key functions, features, and benefits in an engaging and straightforward manner.

The video uses bold colors and simple animations to guide the viewer through the different aspects of Bullhorn's platform. This design approach effectively communicates the key messages and benefits of Bullhorn's solution, making the video both informative and engaging. The video's tone is positive and confident, reflecting Bullhorn's commitment to providing a high-touch, high-tech experience for both recruiters and candidates.

86. Immigration New Zealand

Immigration New Zealand is a government agency responsible for managing New Zealand's borders and immigration. The video is designed to encourage potential visitors, students, or workers to apply for a New Zealand visa online, promoting the benefits of online applications.

Video Design - This App Product Tour Video uses a simple, clean design style, featuring clear, easily readable text. The video employs flat, stylized graphics. The use of bold colors, such as blue and green, creates a visually appealing and memorable experience.

Immigration New Zealand clearly demonstrates the benefits of applying for a visa online through this video. The video's tone is friendly and engaging, highlighting how applying for a New Zealand visa online saves time and money, while also emphasizing the ease of the process. This approach effectively communicates the benefits of choosing online applications and directs the audience to Immigration New Zealand's website.

87. WaterAid

WaterAid works to ensure that everyone, everywhere has access to safe water, sanitation, and hygiene education by 2030. This video is designed to demonstrate the importance of these resources for families in developing countries and the need for support.

Video Design - The video uses a clear, simple animation style with vibrant colors and bold shapes. The animations are eye-catching and engaging, and the style resembles a Product Tour Walkthrough Video, making the information accessible for a wider audience. WaterAid is effectively communicating a message about their mission by using relatable imagery of people who need help and an engaging animation style that is straightforward and easy to understand.

The video engaging visuals and simple narrative effectively convey the impact of lacking clean water and sanitation. The use of animation helps to create a more approachable and sympathetic tone, allowing the viewer to connect with the message of the video. The focus on a relatable human story is highlighted by the simple design style and engaging animation, making the viewer feel connected to Grace and the importance of WaterAid's mission.

88. AppFolio

AppFolio is a cloud-based property management platform, and this video is designed to demonstrate how it can help property managers provide a positive customer experience during a pandemic.

Video Design - This Animation Product Tour Video uses hand-drawn visuals and animated speech bubbles to explain AppFolio's product offerings. The clean, minimalist design features a bright color palette, bold lines and simple, cartoony character illustrations, creating an engaging and easy-to-understand visual experience.

The visual design of the video clearly communicates the video's objective, which is to show how AppFolio's property management software can help companies navigate a challenging time by making their leasing process safer and more efficient. The narrative and visual style of the video use a friendly, approachable tone, making it easy for viewers to understand the value proposition of using AppFolio's software.

89. ABBYY

ABBYY is a company that provides identity proofing and identity verification solutions. The video is designed to showcase how ABBYY Proof of Identity can help companies prevent fraud and streamline their identity verification processes.

Video Design - The video utilizes a modern design style with 3D graphics and animation. The use of colorful geometric shapes, including squares and circles, adds a visually appealing element. The video focuses on emphasizing the various stages involved in identity proofing, illustrated through an animated flowchart with text labels. This graphic representation makes it a good Guided Software Tour Videoe video, providing viewers with a clear understanding of how the solution works.

The video's clean and modern visual style complements the serious nature of the topic. It conveys a sense of professionalism and reliability, key elements for a company that offers identity security solutions. The animation keeps viewers engaged and interested, while the straightforward narrative provides valuable information about the ABBYY solution. The use of visual elements effectively communicates the video's objective, which is to highlight ABBYY Proof of Identity as a comprehensive and secure way to verify identities. The video achieves this through its clear, concise message and visually engaging presentation.

90. EU tax and customs

EU tax and customs video is designed to educate the public about VAT carousel fraud, which is a type of tax fraud that costs EU citizens 50 billion euros each year.

Video Design - The video style is intentionally simple, using flat cartoon imagery and bright colors to make it accessible and engaging for a broad audience. It uses a simple, direct narrative with the key visuals of a carousel, and the use of red and green color scheme for the visual design is very striking. This style makes it a good Product Tour Demo Video, because it clearly explains the complex process of VAT fraud, and its impact on the EU economy.

The video effectively uses visual design to drive its objective, which is to inform the public about VAT carousel fraud, and encourage them to help stop it. The design is clear, concise, and visually appealing, making the video easy to understand and remember. The visuals reinforce the message, and the tone is serious, but not overly alarmist, which is perfect for engaging the general public.

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How to plan and optimize Product Tour Videos?

Visual Storytelling: "Design is thinking made visual." - Saul Bass. Advids leveraged this for a healthcare client. We created a product tour video using clear visuals and minimal text to explain a complex medical device, resulting in a 15% rise in customer understanding and a 10% increase in sales leads.

Actionable: Use visuals to clarify complex information and enhance understanding.

User-Centric Approach: "You've got to start with the customer experience and work back toward the technology, not the other way around." - Steve Jobs. Advids embraced this philosophy for an e-commerce client. We developed a product tour video based on extensive user research, showcasing the product's benefits in a relatable way. This led to a 25% boost in product page conversions.

Actionable: Prioritize user needs and preferences throughout the video creation process.

Iterative Design: "Prototyping is the conversation you have with your ideas." - Tom Wujec. Advids used this approach for a gaming client. We created multiple versions of a product tour video and tested them with target users, gathering feedback and refining the video until it achieved optimal engagement and conversion rates.

Actionable: Test and refine video prototypes with target users for optimal results.

Emotional Connection: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou. Advids applied this wisdom for a non-profit client. We created a product tour video that evoked empathy and inspired action, resulting in a 30% increase in donations.

Actionable: Evoke emotions to create memorable and impactful video experiences.

Clear Communication: "The single biggest problem in communication is the illusion that it has taken place." - George Bernard Shaw. Advids addressed this for a manufacturing client. We created a product tour video that clearly explained the benefits of their industrial equipment, leading to a 18% rise in qualified leads.

Actionable: Ensure clear and concise messaging throughout the video.

Why Advids for Product Tour Video?

At Advids, we create compelling Product Tour Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your product shines. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, including brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Our commitment to excellence is reflected in over 109 five-star Google reviews.

Transforming Your Product into an Engaging Experience:

Customized Product Tour Video Solutions: We tailor each video to showcase your product's unique features and benefits, perfectly aligning with your brand and target audience. Whether you need a concise overview or an in-depth exploration, we create the ideal Product Tour Video for your needs.
Creative Storytelling for Product Tours: We craft narratives that captivate viewers and demonstrate the value of your product in a clear and memorable way. Our team of animators and storytellers bring your product to life, highlighting its key functionalities and user experience.
Cutting-Edge Technology for Stunning Visuals: We utilize the latest animation software and techniques to create visually stunning Product Tour Videos that leave a lasting impression. From 2D animation to 3D modeling, we choose the best approach to showcase your product effectively.

Proven Expertise and Client Focus:

12+ Years of Experience in Product Tour Videos: With over 285 successful Product Tour Video projects under our belt, we understand the nuances of showcasing products effectively through animation.
Trusted by Leading Brands: Our client roster includes a diverse range of companies who rely on our expertise to create engaging and informative Product Tour Videos that drive conversions.
Client Satisfaction is Our Priority: We're dedicated to providing exceptional service and building strong client relationships. Our numerous five-star reviews speak to our commitment to exceeding expectations.

A Collaborative Approach to Product Tour Video Creation:

Collaborative Process from Start to Finish: We work closely with you throughout the entire process, ensuring your vision is at the forefront of every decision. Your input is invaluable in shaping the final product.
Strategic Communication for Optimal Results: We prioritize clear and open communication to understand your product, target audience, and business goals. This collaborative approach ensures we create a Product Tour Video that effectively communicates your message.

Ready to unlock the potential of Product Tour Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Product Tour Video?

A Product Tour Video is a concise and engaging video that showcases the features and benefits of a product or service. It goes beyond static images or text descriptions by providing a dynamic and visual experience that educates, engages, and persuades potential customers. These videos can take various forms, including screen recordings with voiceovers, Animated Explainer videos, or live-action demonstrations. They serve as powerful marketing tools, helping businesses promote their products, generate leads, and drive sales.

Product Tour Videos can be used in various scenarios, such as introducing new products, highlighting key features, demonstrating how a product works, or providing customer testimonials. They can be shared on websites, social media platforms, email marketing campaigns, and even used as part of sales presentations.

What do top Product Tour Videos have in common?

Here are some effective strategies for creating engaging product demos:

What makes Product Tour Video effective?

A captivating Product Tour Video is a powerful tool for engaging viewers and effectively communicating the value of your product. The effectiveness of these videos is driven by a combination of factors that work together to create a compelling and informative experience.

A well-designed Product Tour Video aims to capture attention, educate viewers, and inspire action. It's about creating a narrative that resonates with the target audience, showcasing the product's benefits in a clear and concise manner, and ultimately motivating viewers to take the next step.

These elements work together to create a memorable and impactful experience that leaves viewers with a positive impression of your product.

How long should your Product Tour Video be?

A well-crafted Product Tour Video is a powerful tool for engaging viewers and effectively communicating the value of your product. The ideal length of your video depends on several factors, including the complexity of your product, the target audience, and the platform where you plan to share it.

A strategic approach to determining the ideal video length involves considering the specific goals you want to achieve. For example, a short and concise video might be suitable for social media platforms, while a longer and more detailed video might be appropriate for your website or YouTube channel.

How to create Product Tour Videos?

A well-crafted Product Tour Video is a powerful tool for engaging viewers and effectively communicating the value of your product. The creation process involves a series of steps that ensure the video is informative, engaging, and effective in achieving your marketing goals.

A strategic approach to creating Product Tour Videos involves planning, production, and post-production phases. Each phase requires careful consideration and execution to ensure the video is high-quality, engaging, and effective in achieving your marketing goals.

Product Tour Video Strategies

Product Tour Videos come in various flavors, each designed to achieve specific goals and resonate with different audiences.

These videos offer a clear and concise overview of your product's features and functionalities. They're ideal for showcasing the core Value Proposition and how the product works.

Designed for new users, these videos provide step-by-step guidance on getting started with your product. They help users quickly understand the basics and feel comfortable using the product.

These videos delve deeper into specific features, highlighting their benefits and demonstrating their value. They're great for showcasing advanced functionalities or addressing specific customer needs.

These videos demonstrate how your product can be used in real-world scenarios. They help potential customers visualize how the product solves their problems and achieves specific outcomes. For example, a project management software could showcase how a team uses the platform to collaborate and track progress.

Featuring satisfied customers, these videos build trust and credibility by showcasing positive experiences with your product. They provide social proof and demonstrate the value your product delivers.

Boost Engagement with Interactive Product Tours

Product Tour Videos can be a powerful tool for captivating your audience and driving deeper interaction with your product.

Interactive Elements

Incorporate clickable hotspots, quizzes, or polls to transform passive viewing into an active experience. This keeps viewers engaged and encourages them to explore your product further.

Personalized Content

Tailor your video content to specific customer segments. By addressing their unique needs and interests, you create a more relevant and engaging experience.

Storytelling and Emotion

Craft a narrative that resonates with your audience on an emotional level. Connect your product's features to the benefits they provide and the problems they solve.

Call to Action

Always include a Clear Call to Action at the end of your video. Encourage viewers to take the next step, whether it's visiting your website, signing up for a trial, or contacting your sales team.

Multi-Platform Distribution

Share your video across various platforms, including your website, social media channels, and email marketing campaigns, to maximize its reach and impact.

Boosting Sales with Product Tour Videos

• Product Differentiation: Showcase your product's unique features and benefits, highlighting what sets you apart from the competition. This helps you stand out in a crowded marketplace and capture the attention of potential buyers.
• Lead Generation: Use videos to capture leads by offering valuable content in exchange for contact information. For example, you can gate a detailed product Demo Video behind a form.
• Sales Enablement: Equip your sales team with powerful tools to demonstrate the value of your product to prospects. Videos can be used in presentations, email follow-ups, and online demos to accelerate the sales process.
• Customer Support: Reduce support inquiries by creating videos that answer common customer questions. This empowers customers to find solutions on their own, freeing up your support team to focus on more complex issues.

Product Tours: A Funnel Conversion Engine

Product Tour Videos can be strategically integrated into each stage of your sales funnel to guide prospects towards conversion.

Awareness Stage: Introduce your product and its value proposition to potential customers. Use short, Engaging Videos that pique their interest and highlight the problem your product solves.

Consideration Stage: Showcase the key features and benefits of your product, addressing the specific needs of your target audience. Demonstrate how your product compares to competitors and offers a superior solution.

Decision Stage: Provide compelling evidence of your product's effectiveness, such as customer Testimonials or case studies. Build trust and confidence by showcasing real-world results.

Action Stage: Include a clear call to action, encouraging viewers to purchase your product, request a demo, or sign up for a free trial. Make it easy for them to take the next step.

Crafting Compelling Product Tour Videos

When crafting your Product Tour Video, focus on key touchpoints that resonate with your audience and effectively communicate your product's value.

Problem-Solution: Clearly Articulate the Problem your product solves and how it provides a solution. This establishes the context for your product and demonstrates its relevance to your target audience.

Key Features and Benefits: Showcase the most compelling features and benefits of your product, emphasizing the value they deliver. Focus on the aspects that are most relevant to your target audience's needs and pain points.

User Experience: Demonstrate how easy and intuitive your product is to use. Highlight its user-friendliness and accessibility, making it clear that anyone can benefit from using your product.

Customer Success Stories: Include testimonials or case studies from satisfied customers to build trust and credibility. Showcasing real-world examples of how your product has helped others can be incredibly persuasive.

Call to Action: End your video with a clear and concise call to action, encouraging viewers to take the next step. Make it easy for them to learn more, request a demo, or make a purchase.

Product Tour Videos: Across Industries

• Demonstrate the features and functionalities of software applications, highlighting their benefits for businesses. For example, a CRM software company might create a video showcasing how their platform streamlines sales processes and improves customer relationships.

E-commerce:

• Showcase products and their features, providing a virtual shopping experience for customers. An online clothing retailer could use video to showcase different outfits and highlight the quality of their materials.

Healthcare:

• Explain complex medical procedures or technologies in an easy-to-understand manner. A medical device company could create a video explaining how their new surgical tool works and its benefits for patients.

Education:

• Introduce new courses or programs, highlighting their curriculum and learning outcomes. An online learning platform could use video to showcase their course content, instructors, and student success stories.

Financial Services:

• Explain complex financial products or services in a clear and concise way. An investment firm could create a video explaining different investment strategies and their potential returns.

Crafting Captivating Product Tours

Creating a high-quality Product Tour Video requires attention to detail and a focus on delivering a compelling and informative experience.

• Develop a narrative that engages viewers and effectively communicates your message.
• Think about the problem your product solves and how you can tell a story that resonates with your target audience.

• Use high-quality visuals, professional editing, and engaging graphics to capture attention.
• Invest in good lighting, sound, and visuals to create a polished and professional look.

• Communicate your message clearly and concisely, avoiding jargon or technical terms that your audience may not understand.
• Keep your language simple and direct.

• Include a clear call to action at the end of the video, encouraging viewers to take the next step.
• Make it easy for them to learn more, request a demo, or make a purchase.

• Optimize your video for different platforms and devices.
• Ensure it loads quickly and plays smoothly on desktops, laptops, tablets, and smartphones.

Crafting Winning Product Tour Videos

Winning Product Tour Video Strategy

A winning Product Tour Video requires a strategic approach that aligns with your marketing goals and resonates with your target audience.

• Target Audience Research: Understand your target audience's needs, pain points, and preferences. This will help you tailor your video content to their specific interests and ensure it resonates with them.
• Product Differentiation: Highlight the unique features and benefits of your product, differentiating it from competitors. Focus on what makes your product special and why customers should choose it over other options.
• Compelling Storytelling: Develop a narrative that engages viewers and effectively communicates your message. Use Storytelling techniques to connect with your audience on an emotional level and make your product memorable.
• Call to Action: Include a clear call to action at the end of the video, encouraging viewers to take the next step. Make it easy for them to learn more, request a demo, or make a purchase.
• A/B Testing: Experiment with different video elements, such as headlines, visuals, and calls to action, to optimize performance. Track your results and make adjustments based on what resonates best with your audience.

Crafting Winning Product Tour Videos

Target Audience:

Identify your target audience and their specific needs, preferences, and pain points. This will help you tailor your video content to their interests and ensure it resonates with them.

Determine the key features and benefits of your product that you want to highlight. Focus on the aspects that are most relevant to your target audience and demonstrate the value your product delivers.

Develop a compelling narrative that engages viewers and effectively communicates your message. Use storytelling techniques to connect with your audience on an emotional level and make your product memorable.

Define a clear call to action that encourages viewers to take the next step. Make it easy for them to learn more, request a demo, or make a purchase.

Set clear goals and objectives for your video. What do you want to achieve with this video? Do you want to increase brand awareness, generate leads, or drive sales?

Product Tour Videos: A Strategic Approach

• Product Demos: Showcase the features and functionalities of your product in a comprehensive way. These videos are ideal for educating prospects and demonstrating the value proposition of your product.
• Onboarding Videos: Guide new users through the initial steps of using your product, making it easy for them to get started and experience success. These videos can reduce support inquiries and improve customer satisfaction.
• Feature Highlight Videos: Focus on specific features of your product, highlighting their benefits and value proposition. These videos are great for addressing specific customer needs and demonstrating the depth of your product's capabilities.
• Use Case Videos: Demonstrate how your product can be used in real-world scenarios, showcasing its practical applications and the results it can achieve. These videos can be very persuasive in convincing prospects to consider your product.

Case Study: How Salesforce Streamlined Customer Onboarding with Video Tutorials

The Challenge:

Salesforce, a leading customer relationship management (CRM) platform, faced challenges in onboarding new customers effectively. Their traditional onboarding process relied heavily on written documentation and live training sessions, which were often time-consuming and difficult for customers to follow.

The Solution:

Salesforce implemented a comprehensive Video Onboarding Program, creating a library of short, focused tutorials that covered key aspects of the platform. These videos were designed to be easily accessible and digestible, allowing customers to learn at their own pace.

The Results:

Salesforce saw a significant improvement in customer onboarding success rates after implementing video tutorials.

• Reduced support tickets: The number of support tickets related to onboarding issues decreased by 20%.
• Increased customer satisfaction: Customer satisfaction surveys showed a 15% increase in positive feedback regarding the onboarding experience.
• Faster time to value: Customers were able to start using the platform effectively much faster, leading to a quicker return on investment.

Key Takeaways:

Salesforce's success story highlights the effectiveness of video in streamlining customer onboarding. By providing clear and concise video tutorials, Salesforce was able to improve the customer experience, reduce support costs, and accelerate time to value.

Case Study: How Spotify Tailored Product Tour Videos for Different User Segments

The Challenge:

Spotify, a popular music streaming service, wanted to improve the user experience for its diverse audience. They recognized that different user segments had different needs and preferences, and they needed to tailor their product messaging accordingly.

The Solution:

Spotify created a series of Product Tour Videos specifically designed for different user segments. For example, they created videos for new users, existing users who wanted to explore new features, and users who were interested in specific genres or playlists.

The Results:

Spotify saw a positive impact on user engagement and satisfaction after implementing targeted Product Tour Videos.

• Increased app usage: App usage among new users increased by 10% after watching onboarding videos.
• Higher engagement with new features: Users who watched videos about new features were more likely to engage with those features.
• Improved user satisfaction: User satisfaction surveys showed a 5% increase in positive feedback regarding the clarity and helpfulness of product information.

Key Takeaways:

Spotify's case study demonstrates the importance of tailoring Product Tour Videos to different user segments. By creating targeted content, Spotify was able to improve user engagement, drive adoption of new features, and enhance overall user satisfaction.

Case Study: Spotify's Comprehensive Product Tour Video Library

Objective: Spotify, a leading music streaming platform, aimed to provide users with a comprehensive understanding of its features and functionalities by creating a robust product tour video library.

Strategy: Spotify developed a library of Product Tour Videos covering various aspects of its platform, including music discovery, playlist creation, podcast listening, and personalized recommendations. These videos were made available across multiple channels, including the Spotify website, app, and social media platforms.

Results: The product tour video library proved to be a valuable resource for users, leading to increased engagement and satisfaction. Spotify saw a significant increase in user knowledge and understanding of its platform, resulting in higher retention rates.

Key Data:

• User Knowledge: User surveys revealed a 15% increase in user knowledge and understanding of Spotify's features after accessing the product tour video library.
• Retention Rates: Spotify experienced a 10% increase in user retention rates among users who actively engaged with the product tour video library.

Conclusion: Spotify's comprehensive product tour video library demonstrates the value of providing users with easily accessible and informative content, leading to increased engagement, knowledge, and ultimately, customer loyalty.

How product tour video examples are curated?

We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product tour videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and placement within the video for optimal conversion.
7.Brand Alignment Determining video alignment with brand message, identity, and target audience for the product tour.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.25% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, Product tour video examples 2024, n=12000 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.