Ever picture your message, not as text, but as a captivating movie? What if that movie could transform your brand? I am here today to show you how promotional brand videos can do just that. In this article, we'll explore how powerful visuals can build a stronger connection with your customers, driving growth and engagement. What we'll uncover is the surprising impact of video on brand perception and, ultimately, your bottom line. Let's look at 30 examples that prove it.
60% of people prefer watching online video content to television.
On Facebook alone, users watch 6 billion minutes of video every single day.
68% of videos on the first page of YouTube are in HD.
These stats highlight the undeniable shift towards video content and the importance of high-quality visuals. Promotional brand videos offer a dynamic way to capitalize on this trend, transforming passive viewers into engaged customers. Today, we're diving into over 30 Powerful Promotional Brand Video examples that instantly caught our eye and sparked our interest
The video begins with a bold statement, Zero, setting the stage for a powerful journey into the world of renewable energy and its potential to combat climate change. GE's commitment to achieving zero emissions isn't just a tagline, it's a driving force behind their innovative energy solutions. This promotional brand video takes us through a compelling narrative, highlighting the challenges and opportunities of our energy future.
The vibrant visuals and dynamic transitions are captivating, drawing viewers in with their energy and enthusiasm. GE's commitment to building a world that works is not just a statement; it is a call to action, a shared responsibility to embrace change, and a testament to the power of technology and collaboration.
What We Can Learn
Inspire action with a clear call to action, boosting viewer engagement.
If you're seeking inspiration for a Promotional Brand Video, consider MSD's animated approach. The video showcases the role of the company's marketing team as the backbone for cross-functional initiatives. It highlights the importance of innovative partnerships and creating awareness among physicians about products and the diseases they treat.
The animation beautifully illustrates concepts like global collaboration, thinking beyond the pill, and the pursuit of solutions that improve patient lives. With a relatable voiceover, clear messaging, and a call to action to explore career opportunities, MSD demonstrates how a simple animation can effectively communicate complex ideas and reinforce brand values.
What We Can Learn
Illustrate your brand's impact on people's lives, inspiring viewers to learn more.
From its compelling opening to its seamless transitions, we love how Mavenir's promotional video for brand awareness captures its pioneering spirit. We see a company pushing the boundaries of technology, showcasing its global reach, patents, and cloud-native 5G solutions. The futuristic aesthetics, combined with real-world footage, create an inspiring narrative.
This isn't just about speed or connectivity; it's about transforming how the world connects, from military operations to everyday communication. Mavenir's video is a testament to its innovation, commitment to open technologies, and ability to deliver cost-effective solutions. The videos fast-paced energy perfectly mirrors the transformative power of 5G, highlighting Mavenir's vision for a connected future.
What We Can Learn
Weave a compelling narrative that showcases your brand's unique value proposition.
A standout Promotional Brand Video, Excella's offering takes a playful approach to a serious topic: technological advancement. We find the visual metaphor of the pinball machine particularly effective, encapsulating the need for agility and strategic thinking in a rapidly changing environment. The distinct isometric animation breathes life into abstract concepts, making them instantly relatable.
This video is a prime example of how to communicate complex ideas with visual clarity. The vibrant colors and smooth transitions keep viewers engaged while the concise narration delivers impactful messages. Excella's focus on partnership and future-forward solutions shines through, making it a compelling watch for businesses seeking to thrive in the digital age.
What We Can Learn
Showcase your product's positive impact on business, driving viewer interest and action.
The smooth transitions and dynamic pace in this promotional brand video for PGE immediately grab our attention. We love the way simple, everyday scenarios are used to demonstrate complex energy concepts, like peak demand. The uplifting soundtrack perfectly complements the bright, clean visuals, creating an overall sense of optimism and possibility.
PGE effectively conveys the message that even small shifts in energy usage can have a significant impact, both on our wallets and the environment. The isometric animations, showcasing homes, businesses, and even the entire state of Oregon, are particularly engaging. The videos positive tone encourages viewers to join PGE in building a cleaner future.
What We Can Learn
Craft a positive narrative that inspires viewers to join your brand's mission, driving action.
In this promotional brand video, we love the smart, modern aesthetic employed by Tyson to showcase their commitment to water stewardship. The animated graphics are clean and impactful, effectively conveying the company's efforts toward contextual water targets.
From farm to community, Tyson traces the journey of water, emphasizing its importance and their collaborative approach to conservation. The video inspires action, inviting us all to consider our own roles in protecting this vital resource.
What We Can Learn
Tell a compelling story that resonates emotionally, creating a lasting impression.
In this delightful promotional brand video for MCL Restaurant and Bakery, we are swept away by a whimsical journey showcasing their 60-year legacy of homemade goodness. We love how the hand-drawn animation brings to life the millions of noodles crafted daily, culminating in a giant, awe-inspiring noodle ball.
The warm color palette and upbeat music evoke feelings of comfort and nostalgia, perfectly complementing MCL's dedication to tradition. This video is a testament to their enduring commitment to quality, inspiring us all to savor the simple joys of homemade food.
What We Can Learn
Evoke nostalgia with warm visuals. viewers feel connected, increasing engagement.
NFC Forum's Promotional Brand Video masterfully demonstrates the power of visual storytelling. The simple yet effective animations and concise messaging immediately grab the viewer's attention and highlight the myriad benefits of NFC technology. We all appreciate the clever use of everyday scenarios, showing NFC's relevance in our daily routines.
From making payments to accessing information and connecting with brands, the video effortlessly illustrates NFC's seamless integration into our lives. The pastel color palette and upbeat music create a sense of optimism and excitement for the future of touchless technology. This is a compelling example of how to effectively showcase a technology's potential without overwhelming the viewer.
What We Can Learn
Pastel colors and upbeat music create a positive feeling, increasing brand appeal.
If you're looking for an animated video marketing example, this Affable promotional brand video brilliantly illustrates the power of influencer marketing. It uses vibrant 2D animations and a clean isometric design to simplify the concept, showcasing how Affable uses AI to connect brands with the right influencers for increased ROI. The video effectively communicates the pain point of finding suitable influencers, then positions Affable as the solution.
The video hooks viewers with compelling visuals, like a magnet pulling in an audience and a wallet with 6x ROI. This impactful imagery, combined with upbeat music and concise messaging, makes the video both informative and enjoyable. Affable's promotional brand video is a perfect example of how animation can simplify complex ideas and create a lasting impression on viewers. Get an Affable-style video and attract your audience with dynamic visuals.
What We Can Learn
Design your video to make viewers feel the positive impact of your product, inspiring them to learn more.
We admire the clever way this Enel Green Power promotional brand video explains the concept of RECs. The visually appealing 3D animations and isometric perspective clarify how purchasing RECs supports renewable energy development. It leaves us wanting more.
The consistent branding with green hues throughout reinforces Enel's commitment to sustainability. We love how the video subtly promotes the brand while educating viewers. The unique numbering and tracking of Enel's RECs add an extra layer of trust and transparency, making this an inspiring example of a successful promotional video.
What We Can Learn
Number and track your product's unique features to increase transparency and build confidence.
11. Digital Marketing Institute Animated Brand Story
The Digital Marketing Institute video is designed to help education institutions navigate the challenging digital world of education. It's a powerful tool that can help them achieve their goals.
Video Design - The video uses a colorful, engaging animation style. Simple graphic elements like lines, circles, and arrows illustrate the complex nature of digital marketing in education. Bright, bold colors highlight key points, making the video memorable.
The clean aesthetic and dynamic animation effectively communicate the value proposition. The video clearly demonstrates how they can guide education institutions to success in the fast-paced digital landscape, with their expertise in key marketing disciplines like SEO, PPC, and social media. This tone of energy and innovation resonates with the target audience, creating excitement about the possibilities of digital marketing.
Justice is a website that provides information on transitional justice, reconciliation, and the fight against impunity. The video is designed to draw attention to the work done by the company, how they contribute to the global fight for justice, and the importance of transitional justice, reconciliation, and fighting impunity.
Video Design - This Promotional Brand Video combines minimalist visuals and a somber narrative to highlight the impact of atrocities. The style of the video is made up of simple silhouettes and bold colors, creating a stark visual representation of violence, and a simple way to evoke emotions. The video uses a minimalist design, simple shapes, and black silhouettes that create a stark contrast with the white background. This stark imagery is powerful and impactful, making the video more engaging. The use of black silhouettes against a white background is very effective, as it helps to convey the seriousness of the issues at hand.
The video uses a stark, minimalist visual style, and the choice of black silhouettes against a white background creates a powerful contrast and draws the viewer's attention to the video's message. The somber tone of the video is reinforced by the black silhouettes and the minimalist imagery. This visual style effectively communicates the importance of transitional Justice and reconciliation. The video's stark visual style, minimal imagery, and somber tone effectively communicate the message about the need to address the effects of past injustices.
In this promotional video example, the stark contrast between the dark backdrop and vibrant blue hues instantly draws us in. The dynamic transitions and engaging 3D elements keep us glued to the screen as Comarch unveils its innovative AI solution.
We all appreciate how the video concisely conveys a powerful message about sustainability in telecom. By highlighting both cost savings and unwavering service quality, Comarch inspires confidence in its ability to bridge the gap between technological advancements and environmental responsibility.
What We Can Learn
Clearly show how your product solves a problem and boosts results.
ExxonMobil is a global energy company that strives to improve lives around the world by providing reliable energy access. This video is designed to highlight the impact energy has on economic opportunity in Guyana, specifically showcasing how a simple car battery can empower individuals and drive progress.
Video Design - This Promotional Brand Video features a dynamic and minimalist style, utilizing a predominantly dark background with vibrant colors. The use of simple geometric shapes, such as circles and lines, creates a sense of clarity and focus. The video incorporates subtle animation effects, like the rotating circles and the moving lines, which enhance visual engagement. The graphics are sleek and modern, reflecting ExxonMobil's brand identity.
The video effectively communicates its objective by highlighting the power of energy access through a compelling narrative. The use of simple yet impactful visuals captures the viewer's attention and resonates with the message of hope and opportunity. The overall tone is optimistic, reflecting the brand's commitment to promoting economic growth and sustainable development.
Kubota is committed to protecting the planet and its people, focusing on food, water, and the environment. This video introduces GMB2030, the company's long-term vision. It's a powerful statement about their dedication to a sustainable future.
Video Design - The video features a minimalist design with a clean, modern aesthetic. Simple graphics, such as circles and lines, are used to create a visual style that is both professional and engaging. The animation is subtle, using a few transitions to highlight key information. This approach creates a clear and concise message, emphasizing the importance of Kubota's work.
This video is a prime example of Brand Promotional Video Marketing. It uses a combination of visual and textual elements to communicate its objective, highlighting the interconnected nature of social issues. The video's tone is professional, optimistic, and hopeful, conveying Kubota's dedication to creating a positive impact on the world.
16. Housing Europe Corporate Promo Video - Boost brand awareness subtly
In the competitive landscape of insurance technology, Zensar shines with its promotional brand video showcasing its comprehensive suite of solutions. The video effectively communicates the key benefits for insurance companies, enhancing customer experience while reducing costs. It emphasizes a holistic approach to digital transformation, visually presenting the integration of core modernization, automation, and digital technologies.
Zensar's Promotional Brand Video cleverly utilizes 2D motion graphics and a vibrant color palette, making complex concepts easily digestible. The strategic partnerships with industry leaders like Guidewire, AWS, and Microsoft Azure are highlighted, reinforcing Zensar's commitment to providing robust solutions. This compelling video inspires insurance companies to explore Zensars offerings for a future-ready digital transformation.
What We Can Learn
Clearly show your product's value, inspiring viewers to learn more.
Deloitte is a global network of professional services firms. This video is designed to showcase Deloitte's ability to connect ideas and action.
Video Design - The video utilizes a bold and minimalist design style. It features a simple color palette of black, blue, and green, with bright yellow light bulbs representing ideas. These light bulbs are placed in a dynamic and ever-changing geometric tunnel, which symbolizes the interconnectedness of Deloitte's global network. This brand marketing Idea video is visually engaging, highlighting the idea of innovation and the power of action.
The video's graphic design and visual elements effectively communicate the objective of bringing ideas to life. The light bulbs, symbolizing ideas, are seen moving through a tunnel representing Deloitte's global network. This creates a sense of momentum and progress, implying that Deloitte is the force that helps ideas achieve their full potential. The overall tone of the video is positive, optimistic, and energetic.
Boyd is a company specializing in sustainable engineered material and thermal solutions. The goal of the video is to showcase Boyd's capabilities and expertise in creating innovative solutions for various industries, particularly those with high performance demands. The video is designed to portray Boyd as a trusted innovator.
Video Design - The video starts with visuals of space, highlighting Boyd's involvement in the aerospace industry. This sets the tone for the video, demonstrating the company's commitment to high-tech and high-performance solutions. A Promotional Brand Video, the video uses a mix of animated and real-life footage showcasing the company's technology, process, and product solutions. Animated graphics, like the car model, illustrate the company's innovative approach. The video uses fast-paced transitions, creating a dynamic and engaging experience for the viewer.
The video's visual style effectively communicates Boyd's ability to deliver complex and innovative solutions across multiple industries. The mix of animation and real footage portrays both the technological advancements and the human expertise involved in the process. The fast-paced and futuristic tone emphasizes Boyd's commitment to innovation, solidifying its position as a leader in sustainable engineered materials.
WalkMe is a digital adoption platform that promises to make working on any software, website, or app easier and more productive. This video is designed to introduce WalkMe and the benefits of the product.
Video Design - This video uses a bold and modern design aesthetic to attract its audience. It highlights its brand using abstract imagery and simple graphics that appeal to the modern technology consumer. The color palette is a vibrant and futuristic gradient of purple and blue with white text. This combination is perfect for Brand Promotional Video and captures the attention of the audience.
The visual style communicates the video's goal of demonstrating that WalkMe will simplify and automate tasks by showcasing the platform's value proposition through an engaging and optimistic tone. This promotional video communicates its message efficiently with concise text and engaging animation, highlighting the benefits of using WalkMe to become more efficient in the digital race.
The Organic Valley Promotional Brand Video nails the art of engaging a specific demographic. Through dynamic 2D animation, the video creates a humorous and relatable narrative, directly addressing the desires and quirks of their target audience bros€. The fast-paced edits and upbeat music further enhance the energetic vibe.
By weaving in iconic 2004 moments, the video cleverly implies that Organic Valley Protein was the missing element all along. This comedic twist makes the product memorable, even prompting a playful call to action for viewers to share the video.
What We Can Learn
A nostalgic touch creates a memorable connection, driving shares.
In this engaging promotional brand video, Avast's mission is artfully brought to life. From the opening shot of a connected Earth, were drawn into a narrative of digital exploration and the need for online safety. The unique 2D line animation style adds a touch of whimsy, while effectively portraying the diverse ways people engage with technology.
We are especially impressed by the smooth transitions and vibrant color palette, which amplify the sense of energy and possibility. The You are protected message, displayed on a phone UI, resonates deeply, reminding us why Avast matters. This video is a compelling example of how effective branding and clear messaging can create a truly impactful piece.
In this promotional brand video, we appreciate the concise and engaging storytelling approach. COTI's story unfolds seamlessly, beginning with the earliest forms of barter and progressing through the evolution of financial systems. The sharp visuals bring these transitions to life, using a vibrant palette and unique 2D aesthetic.
The video deftly highlights the escalating costs associated with traditional payment methods, setting the stage for COTI's solution. We love the way its fast transaction speeds and low fees are visualized, with sleek motion graphics that feel futuristic and user-friendly. This creates a sense of excitement about the potential of COTI as a payment revolution.
What We Can Learn
Keep it concise and fast-paced; short attention spans need quick impact.
Geely is a company that values the contribution of women. This video is designed to celebrate International Women's Day and highlight the importance of female empowerment.
Video Design - This Promotional Brand Video is visually engaging, using bold colors and graphic elements that are reminiscent of a playful, yet professional style. The video features animations of women working in different roles at Geely, each illustration has a unique artistic style, with bold outlines and clean lines, creating a graphic and modern aesthetic.
The use of vibrant color palettes and dynamic animation creates a positive and inspiring tone, underscoring the message that women are a driving force in Geely's success. The video seamlessly transitions between different scenes to showcase women in diverse work environments, demonstrating the breadth of their contributions.
Gemalto is a cybersecurity company that provides solutions for the commercial drone industry. The video is designed to highlight the importance of trust and security in the rapidly evolving drone ecosystem.
Video Design - This Promotional Brand Video uses a clean, modern design style that effectively showcases cybersecurity solutions for drones. The video uses clean graphics, high-quality animation, and a dynamic visual style that immediately grabs the viewer's attention.
The video uses a combination of drone footage, 3D animation and graphics to emphasize the importance of drone security. Clean graphics and minimal text further enhance the sleek design. These elements come together to create a visually appealing and informative Promotional Brand Video that effectively communicates cybersecurity solutions. This video design style successfully conveys a commitment to building trust in the commercial drone industry. The use of drone footage and animation helps to visualize the solution and how it can be applied in real-world scenarios. This approach creates a professional and sophisticated tone that aligns with the brand's message.
This is a launch promotional video for a brand that lets you create and sell skincare, supplements, and coffee. The video is designed to entice viewers to join the waitlist for new product lines. It's a smart move, as it builds anticipation and excitement for the upcoming launch.
Video Design - The video uses bold, graphic imagery and bright colors. Product packaging is featured prominently, highlighting the customization options available. Fast cuts and transitions convey a sense of dynamism and energy, which is a great way to capture attention and create a memorable experience.
The video's design style effectively showcases the various products, driving viewers to join the waitlist. It creates a sense of excitement and anticipation for the new product lines. The bold colors and fast-paced editing match the optimistic tone of the video, which emphasizes the potential for success in the market.
FinGo is a new form of identification that replaces cards or devices, fingerprint authentication is the key. It makes accessing services easier, including payments, age verification, building access, and transport.
Video Design - The video uses a bright, colorful, and modern design style, typical of an explainer brand video. Simple flat graphics are animated, making it easy to understand the value proposition of FinGo, along with its applications.
Launch Promotional Video for Brand - The video showcases a clear and concise narrative that is easy to follow. The overall tone is positive and optimistic, highlighting a more secure and easier world, without the need to rely on traditional methods of authentication.
This video is designed to showcase that the firm is transforming and going beyond traditional accounting. It uses a minimalistic and modern design style, creating a clean and engaging experience for viewers.
Video Design - The video uses white text on a grey background, overlayed on relevant footage, to present its service offerings. Fast-paced cuts and sharp transitions create a sense of dynamism and energy, conveying the idea that the firm is moving forward with innovation and is a leader in its field.
Brand Promotional Video Design The video's visual style is designed to convey the idea that the firm is moving forward with innovation and is a leader in its field. The tone of the video is driven by fast-paced editing and minimal animations, creating an overall sense of professionalism and progress.
This launch promotional video for brand is a compelling visual story, showcasing the power and versatility of lighting solutions. It uses a mix of animation and still imagery to communicate the benefits of their products. The video's simple yet compelling visual style helps viewers understand how lighting can improve lives.
Video Design - The video uses simple animation with bold and bright colors, bold graphic elements like the purple background of space, the white light, the bright stars, which make it a great launch promotional video for brand. The clean and modern aesthetic showcases the power and versatility of their lighting solutions, while conveying a positive and impactful tone.
The video's clean design and the narrative illustrate how lighting solutions can be used for a variety of purposes, from illuminating villages to rescuing wildlife. This video is a great example of how to use animation and still imagery to create a compelling and informative launch promotional video for brand.
This launch promotional video for brand is a clean, simple, and easily digestible piece of content. It uses minimal design elements, relying primarily on white background with flat vector illustrations of buildings, people, and a search bar. This approach allows viewers to quickly understand the company's services without being overwhelmed by too many visual elements.
Video Design - The video's visual style uses flat vector illustrations of buildings, people, and search bars, communicating the company's goal of helping eCommerce businesses find the right tech talent. The overall tone of the video is professional, confident, and reassuring.
The visuals highlight the simplicity and ease of use of the platform, driving the video goal of showcasing the solutions that the company provides for the eCommerce industry.
This video is a powerful launch promotional video for brand. It showcases expertise in machine learning, data analytics, and migration, and how they help businesses achieve tangible results. The video's minimalist and clean design style, with animated icons and line drawings, creates a professional feel while keeping the focus on the core message.
Video Design - The use of icons, such as the cloud and gears, visually represents abstract concepts, making the video accessible to a wider audience. This approach effectively communicates the company's expertise and capabilities, highlighting their ability to solve complex business problems with advanced technologies.
The minimalist design creates a sense of professionalism and credibility, while the use of animation and icons keeps the video engaging. This style, along with the focus on key technologies, conveys a message of innovation and solutions, aligning with the objective of driving transformational business impact.
FAQ
How can a promotional brand video help me achieve my specific marketing objectives?
A promotional brand video strengthens brand identity, increases engagement, and drives conversions by showcasing your offerings compellingly.
What are the different styles of promotional brand videos, and which best suits my brand's personality?
Video styles range from live-action and animation to explainer and testimonial formats. The ideal style aligns with your brand's personality, message, and target audience.
How do I develop a strong concept and script that resonates with my target audience?
A strong concept and script resonate with your target audience, ensuring a clear, concise, and impactful message. Collaborative brainstorming and iterative refinement are key.
What is the typical production timeline and associated costs for a promotional brand video?
Typical timelines range from 3-8 weeks, with costs between $1000 and $6000 depending on complexity and scope. Fixed-fee pricing ensures budget predictability.
What are the key pre-production steps I need to consider before filming begins?
Key pre-production steps include defining objectives, target audience, concept, script, storyboard, asset gathering, and resource allocation.
How can I leverage my existing brand assets (logo, colors, fonts) within the video?
Leverage existing brand assets (logo, colors, fonts) to maintain brand consistency and reinforce brand recognition throughout the video.
What are the benefits of using animation versus live-action footage, and which is right for my message?
Animation offers creative flexibility and visual storytelling, while live-action captures real-world authenticity. The choice depends on your message, budget, and desired aesthetic.
How can I ensure my video is engaging and memorable for viewers?
Engaging and memorable videos utilize compelling storytelling, dynamic visuals, clear messaging, and a strong emotional connection with the viewer.
What are some best practices for incorporating calls to action that drive desired results?
Incorporate clear calls to action that drive desired results, such as website visits, purchases, or sign-ups. Align the call to action with the video's message and target audience.
How do I find and select a reputable video production company to partner with?
When selecting a video production company, consider their portfolio, client testimonials, communication style, and pricing structure.
What questions should I ask a potential video production partner to ensure they understand my vision?
Ask potential partners about their experience in your industry, their creative process, their approach to revisions, and their project management methodology.
How can I provide constructive feedback during the production process to achieve the desired outcome?
Constructive feedback throughout the production process ensures the final product aligns with your vision. Clear communication channels and regular updates are essential.
What are the different ways I can use and repurpose my promotional brand video across various marketing channels?
Repurpose your video across various marketing channels, including your website, social media platforms, email campaigns, and online advertising, to maximize reach and ROI.
What are some creative ways to promote my video and maximize its reach to my target audience?
Promote your video through targeted social media campaigns, email marketing blasts, influencer partnerships, and paid advertising to reach your target audience effectively.
What are some industry-specific best practices for creating effective promotional brand videos in my sector?
Industry best practices vary, but focus on showcasing your unique value proposition, addressing your target audience's pain points, and creating a visually compelling narrative.
How to plan and optimize Promotional Brand Videos?
Emotional Resonance: "Education is the most powerful weapon which you can use to change the world." - Nelson Mandela. Advids leveraged this principle for an educational platform client. Their promotional brand video showcased the transformative power of learning through inspiring student stories, leading to a 25% boost in course enrollments.
Actionable: Connect with your audience on an emotional level.
Distinct Brand Identity: "The eye has to travel." - Diana Vreeland. Advids embraced this philosophy for a fashion retail client. Their promotional brand video used bold visuals and dynamic editing to capture attention and convey their unique brand aesthetic, resulting in a 15% lift in online sales.
Actionable: Create visually captivating content that reflects your brand.
Value-Driven Messaging: "Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value." - Philip Kotler. Advids implemented this for a healthcare client. Their promotional brand video focused on the tangible benefits of their services, leading to a 30% increase in patient inquiries.
Actionable: Highlight the value proposition of your product or service.
Strategic Simplicity: "The main thing is to keep the main thing the main thing." - A.G. Lafley. Advids used this principle for a food and beverage client. Their promotional brand video focused on a single, core message about the product's freshness, resulting in a 20% rise in brand awareness.
Actionable: Communicate one clear message effectively.
Iterative Improvement: "Design is a process of going from an existing condition to a preferred one. Observe, Ideate, Prototype, Test." - Morgan Norman. Advids followed this process for a technology client. We tested different versions of their promotional brand video with target audiences and iterated based on feedback, leading to a 10% improvement in click-through rates.
Actionable: Test and refine your video based on audience response.
Why Advids for Promotional Brand Video?
At Advids, we create high-quality, original Promotional Brand Videos designed to achieve exceptional results and meet your specific business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven success ensures your vision translates into a compelling and effective video.
Transform Your Ideas into Engaging Videos:
Customized Promotional Brand Video Solutions: From explainer videos and product demos to testimonials and social media content, we tailor each project to perfectly match your brand, style, and target audience. Creative Storytelling: Our team of animators and storytellers craft captivating narratives that resonate with viewers and inspire action. Cutting-Edge Technology: We utilize the latest video production techniques and software to deliver visually stunning videos that leave a lasting impression.
Partner with a Proven Leader:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes a Promotional Brand Video truly effective. We've successfully delivered over 315 Promotional Brand Videos. Trusted by Top Brands: Industry leaders, from startups to Fortune 500 companies like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer, rely on our expertise to bring their stories to life. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
A Collaborative Approach to Success:
Collaborative Process: We work closely with you throughout the entire video production process, from initial concept to final delivery, ensuring your vision is realized. Strategic Communication: Open and transparent communication is fundamental to our approach. We prioritize understanding your needs, target audience, and brand identity to create impactful Promotional Brand Videos.
Ready to unlock the potential of Promotional Brand Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Promotional Brand Video?
A promotional brand video is a short, engaging video that aims to promote a brand, product, or service. These videos are designed to achieve specific marketing goals, such as increasing brand awareness, generating leads, or driving sales. They typically feature a compelling story, product demos, customer testimonials, or a combination of these elements. Promotional brand videos are distributed across multiple platforms, including websites, social media, and advertising networks, to reach a wider audience and achieve your marketing goals.
Promotional brand videos can be used for a variety of purposes, including:
Product launches: Announcing new products or services, generating excitement, and driving early adoption.
Brand awareness: Building brand recognition, establishing a unique identity, and conveying core values.
Customer testimonials: Showcasing positive customer experiences, building trust, and fostering social proof.
Explainer videos: Simplifying complex concepts, educating viewers, and driving understanding.
Demo videos: Demonstrating product features, highlighting functionalities, and showcasing benefits.
Case study videos: Sharing success stories, proving effectiveness, and building credibility.
Social media videos: Engaging viewers on social platforms, driving traffic, and fostering community.
Video ads: Reaching target audiences, driving conversions, and promoting specific offers.
Video series: Delivering ongoing content, building anticipation, and fostering engagement.
Video animation: Creating visually appealing content, conveying complex ideas, and engaging viewers.
Video motion graphics: Adding visual interest, enhancing storytelling, and creating a memorable experience.
Video live action: Capturing real-life scenarios, showcasing authenticity, and connecting with viewers.
Video influencer: Partnering with influencers, reaching new audiences, and leveraging credibility.
Video influencer marketing: Utilizing influencers to promote your brand, drive engagement, and generate leads.
What do top Promotional Brand Videos have in common?
Compelling Storytelling - A captivating narrative that resonates with viewers.
Visual Impact - Striking visuals that capture attention.
Product Demo - A clear demonstration of features and benefits.
Call to Action - A clear instruction to encourage viewers to act.
Brand Identity - Consistent visual elements that reinforce the brand.
Target Audience - Content tailored to specific viewers' interests.
Emotional Connection - A relatable story that evokes feelings.
Industry-Specific - Content relevant to the target market.
High Production Value - Professional visuals and audio quality.
Concise Length - Short and to the point, capturing attention quickly.
Strategic Distribution - Sharing videos on relevant platforms.
What makes Promotional Brand Videos effective?
A fundamental design to create engaging Promotional Brand Videos is to understand the target audience and their needs. By crafting a compelling narrative that resonates with viewers, you can capture their attention and build a connection with your brand.
Methods for creating effective Promotional Brand Videos include using high-quality visuals, clear audio, and engaging editing techniques. These elements work together to create a professional and visually appealing experience that keeps viewers engaged.
A strategic approach to distributing Promotional Brand Videos across multiple platforms, such as websites, social media, and advertising networks, can help you reach a wider audience and achieve your marketing goals. By tracking video performance and making adjustments based on the results, you can continually optimize your videos for maximum impact.
How long should your Promotional Brand Video be?
A key consideration when creating Promotional Brand Videos is the ideal length. The optimal duration depends on the specific goals and target audience.
Methods for determining the appropriate length include considering the platform, the message, and the viewer's attention span. A short and concise video is often more effective on social media, while a longer video may be more suitable for a website or an explainer video.
Pre-Production Questions
What is the primary goal of the video?
What is the target audience's attention span?
What platform will the video be shared on?
What is the key message you want to convey?
How much information needs to be presented?
What is the desired call to action?
What is the overall tone and style of the video?
How to create Promotional Brand videos?
A successful process to create Promotional Brand Videos involves a combination of planning, production, and distribution. It's essential to define clear objectives, identify your target audience, and develop a compelling narrative that resonates with viewers.
Pre-Production
Define video objectives
Identify target audience
Develop a compelling narrative
Create a storyboard
Choose the right format
Source visuals and music
Production
Script writing
Filming
Editing
Adding visual effects
Adding music and sound effects
Post-Production
Color grading
Adding titles and graphics
Adding a call to action
Finalizing and exporting the video
Distributing the video across multiple platforms
Case Study: How Sephora Used Video Retargeting to Re-Engage Lost Leads
Objective:
Re-engage website visitors who abandoned their shopping carts and encourage them to complete their purchases.
Strategy:
Sephora implemented a Video Retargeting Campaign using Facebook and Instagram. The campaign targeted users who had visited the Sephora website but did not make a purchase. The videos featured personalized product recommendations based on the items the users had viewed or added to their carts. The videos also highlighted the benefits of shopping with Sephora, such as free shipping and returns.
Results:
The Video Retargeting Campaign was highly successful in re-engaging lost leads. Sephora saw a 15% increase in conversion rates among users who watched the retargeting videos. The campaign also helped to reduce cart abandonment rates by 10%.
Case Study: Re-Engaging Lost Leads with Video Retargeting: The Example of Starbucks
The Challenge: Starbucks, the coffee giant, wanted to re-engage customers who had visited their website but hadn't made a purchase. They aimed to remind these potential customers of their offerings and encourage them to complete their purchase.
The Solution: Starbucks implemented a Video Retargeting Campaign using personalized video ads. These ads featured enticing visuals of their popular beverages and showcased exclusive offers tailored to the individual user's browsing history. The ads were strategically placed across various platforms, including social media and search engines, ensuring maximum reach.
The Results:
Increased Conversion Rates: The retargeting campaign resulted in a 15% increase in conversion rates among the targeted audience.
Improved Customer Engagement: The personalized video ads effectively re-engaged potential customers, leading to a 20% increase in website visits and a 10% rise in average order value.
Enhanced Brand Recall: The visually appealing and personalized video ads helped reinforce Starbucks' brand image and increase brand recall among the targeted audience.
Case Study: Re-Engaging Lost Leads with Video Retargeting: The Example of Sephora
Challenge
Sephora, a leading beauty retailer, faced the challenge of re-engaging customers who had abandoned their shopping carts or visited the website but didn't make a purchase. The brand needed a strategy to re-capture these lost leads and encourage them to complete their purchase.
Solution
Sephora implemented a Video Retargeting Campaign using personalized video ads that showcased products the customer had previously viewed or added to their cart. These ads were strategically placed across various platforms, including social media and search engines, to reach the target audience.
Results
The Video Retargeting Campaign proved highly effective in re-engaging lost leads. Sephora saw a 15% increase in conversion rates from retargeted customers, demonstrating the power of personalized video content in driving sales. The campaign also contributed to a 5% increase in average order value as customers were more likely to purchase additional items after being re-engaged through video.
How promotional brand video examples are curated?
We dove deep into promotional brand videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic promotional brand videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Brand Messaging Examining clarity, consistency, and impact of the brand message. 7.Emotional Connection Determining how effectively the video evokes desired emotions and connects with the target audience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.19% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, promotional brand video examples 2024, n=15789 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
