30 Promotional Brand Video Ideas To Engage Your Audience

Imagine this a picture paints a thousand words, but a video paints a million. Ever felt the sting of a failed marketing campaign despite having a killer product? It's like a ship without a sail. In today's content-saturated world, promotional brand videos aren't just a cherry on top they're the whole darn sundae. They're your secret weapon to cut through the noise and forge real connections. But just how crucial are they? The numbers speak for themselves:

• 60% of people prefer watching online video content to television.
• On Facebook alone, users watch 6 billion minutes of video every single day.
• 68% of videos on the first page of YouTube are in HD.

These stats highlight the undeniable shift towards video content and the importance of high-quality visuals. Promotional brand videos offer a dynamic way to capitalize on this trend, transforming passive viewers into engaged customers. Let's dive in and explore 30 Effective Promotional Brand Video examples to unlock actionable insights and elevate your video marketing game.

1. GE Visual Brand Story Video

GE’s Promotional Brand Video presents a compelling case for a cleaner energy future, emphasizing the urgency of reducing CO2 emissions. Combining striking visuals with concise messaging, the video effectively communicates the need for immediate action. The use of a vibrant color palette and upbeat music creates an optimistic tone, reinforcing GE's commitment to innovation and sustainability.

The video showcases GE's focus on partnering and policy advocacy to drive progress in the energy sector. By combining renewables with gas power, GE aims to accelerate the transition to near-zero emissions. This approach not only addresses the immediate need for reliable electricity but also provides a pathway towards a more sustainable future.

2. MSD Careers Animated Promotional Brand Video

Searching for a Promotional Brand Video that embodies collaboration and innovation? MSD's animated explainer demonstrates how it's done. This video showcases their marketing team's pivotal role in connecting global teams, thinking beyond the pill, and driving awareness about products and the diseases they treat among physicians.

The video effectively blends 2D animation with a compelling voiceover, creating an engaging story that highlights the importance of scientific insight and the pursuit of effective healthcare solutions. By directing viewers to their career page, MSD inspires viewers with their innovative approach to patient care.

3. Mavenir Visual Promotional Brand Video

Mavenir is building the future of networks, pioneering technology, and focusing on a single, software-based automated network. This video is designed to showcase Mavenir's solutions for DoD.

Promotional Video for Brand Awareness - This video uses a modern, sleek, and bold design style, with high-quality graphics and clean typography. Animated 3D graphics, world maps, circuit boards, and abstract imagery highlight Mavenir's global reach, advanced technology, and commitment to innovation.

Video Design - Animated graphics are used to show Mavenir's solutions for DoD. Key features of Mavenir's solutions are highlighted. The video's bold graphics and clean typography create a strong and professional tone.

4. Excella 2D Promotional Brand Video - Build brand awareness subtly

This promotional brand video for Excella masterfully utilizes isometric animation and a vibrant color palette to communicate its core message: embracing technological advancement. The video effectively showcases the company's commitment to providing innovative solutions for businesses seeking to thrive in a rapidly evolving digital landscape.

With its playful pinball game analogy and the captivating drone delivery sequence, the video effortlessly hooks viewers' attention. The seamless transitions and upbeat music add to the video's dynamic and engaging nature. Excella’s brand promise of Solve and Evolve is reinforced visually and aurally, leaving a lasting impression.

5. PGE Animated Explainer Promotional Video

This video delves into energy consumption patterns and the impact of peak usage times on energy sources. It highlights the role of PGE in meeting energy demands during these peak periods, even if it means utilizing non-renewable sources with a higher carbon footprint. The video also encourages viewers to adopt small changes in their energy usage habits to help mitigate energy spikes and promote environmental sustainability.

This is a great example of a Promotional Brand Video. The video employs a minimalist and informative design style, effectively conveying the message about energy consumption and PGE's role in providing reliable power. The use of simple 3D graphics and animation helps visualize complex concepts such as energy grids, power plants, and residential areas. The color palette is muted, with a focus on blues, greens, and grays, creating a clean and professional look.

The animation is smooth and engaging, guiding the viewer through the different energy sources and their impact on the environment. By combining clear visuals with concise messaging, the video effectively educates viewers about the importance of responsible energy consumption and highlights PGE's commitment to meeting energy needs while striving for sustainability. The minimalist design style ensures that the focus remains on the core message, making it an excellent example of an app Promotional Brand Video.

6. Tyson 2D Motion Graphics Video - Build brand awareness subtly

Tyson is committed to safe food production, recognizing that water is essential.
This video is designed to inform viewers about the company's contextual water targets and how they are working to conserve water.

Video Design -
The Promotional Brand Video is simple and uses animated illustrations. A clear and consistent color palette is used, including blue, yellow, and green. The video graphics are clean, with easy-to-read text, and there is a good mix of static and animated elements that engage the viewer.

The video uses the visual design to effectively communicate the message and its commitment to water stewardship. The illustrations are simple and easy to understand, and the color palette helps to create a calming and trustworthy tone. The video uses a combination of graphics and animation to keep the viewer engaged.

7. MCL Animated Brand Video

MCL is a restaurant and bakery that focuses on providing its customers with homemade food, every day. This animated video is designed to promote the brand and emphasize the quality of their food.

Video Design - The MCL Promotional Brand Video uses a stylized, cartoonish animation style with bright colors and bold lines. The graphics are simple, yet effective. The characters are whimsical and engaging. This animation style represents a clean, and modern feel that appeals to a broad audience.

The video animation style, bright colors and whimsical characters communicate that MCL is a friendly and welcoming restaurant that serves fresh, homemade meals, every day. The video's tone is playful and lighthearted, making it a pleasant and enjoyable experience for viewers.

8. NFCForum Minimal Promotional Brand Video - Build brand awareness implicitly

This Promotional Brand Video uses bold, vibrant colors and swift transitions to capture the seamless integration of NFC into daily life. From contactless payments to verifying authenticity, the video showcases NFC's versatility while maintaining a clear, concise message.

The rotating globe subtly underscores NFC's global impact. Combined with modern, upbeat music and crisp typography, the video conveys a sense of innovation and effortless user experience, making NFC technology feel both accessible and aspirational.

9. Calendly Minimal Promotional Video

This Affable promotional brand video stands out with its clever use of isometric animation. It tackles the challenge of influencer marketing head-on, visually depicting the difficulty of finding the perfect partners. Affable’s solution is presented seamlessly through a network graphic, showing how their AI technology connects brands with millions of influencers and their audiences.

The video’s modern aesthetic, highlighted by a vibrant color palette and upbeat music, keeps viewers engaged from start to finish. The 6X ROI graphic and the concluding call to action solidify the value proposition. Affable's promotional brand video demonstrates how impactful animated storytelling can be, making a complex subject accessible and compelling.

10. ENEL

ENEL Green Power is explaining Renewable Energy Certificates, better known as RECs, to help customers understand the market. The video is designed to educate the audience on the value of purchasing green energy.

Video Design - The video utilizes a 3D animation style, a popular choice for Promotional Brand Video, to represent the world of renewable energy certificates. The graphics are simple and clean, with a focus on bold colors and clear lines. Animated lines are used to connect renewable energy sources to buildings, showing the transfer of power.

The animation style is able to clearly communicate the value of purchasing RECs, as the clean visuals reinforce the message of sustainability. The video emphasizes simplicity, using a clear narrative to explain the process of buying renewable energy credits, and its impact on the environment. The tone is informative and engaging, making this a well-executed explainer video.

11. Digital Marketing Institute

The Digital Marketing Institute video is designed to help education institutions navigate the challenging digital world of education. It's a powerful tool that can help them achieve their goals.

Video Design - The video uses a colorful, engaging animation style. Simple graphic elements like lines, circles, and arrows illustrate the complex nature of digital marketing in education. Bright, bold colors highlight key points, making the video memorable.

The clean aesthetic and dynamic animation effectively communicate the value proposition. The video clearly demonstrates how they can guide education institutions to success in the fast-paced digital landscape, with their expertise in key marketing disciplines like SEO, PPC, and social media. This tone of energy and innovation resonates with the target audience, creating excitement about the possibilities of digital marketing.

12. Justice Minimal Animated Video

Justice is a website that provides information on transitional justice, reconciliation, and the fight against impunity. The video is designed to draw attention to the work done by the company, how they contribute to the global fight for justice, and the importance of transitional justice, reconciliation, and fighting impunity.

Video Design - This Promotional Brand Video combines minimalist visuals and a somber narrative to highlight the impact of atrocities. The style of the video is made up of simple silhouettes and bold colors, creating a stark visual representation of violence, and a simple way to evoke emotions. The video uses a minimalist design, simple shapes, and black silhouettes that create a stark contrast with the white background. This stark imagery is powerful and impactful, making the video more engaging. The use of black silhouettes against a white background is very effective, as it helps to convey the seriousness of the issues at hand.

The video uses a stark, minimalist visual style, and the choice of black silhouettes against a white background creates a powerful contrast and draws the viewer's attention to the video's message. The somber tone of the video is reinforced by the black silhouettes and the minimalist imagery. This visual style effectively communicates the importance of transitional Justice and reconciliation. The video's stark visual style, minimal imagery, and somber tone effectively communicate the message about the need to address the effects of past injustices.

13. Comarch

This video is a great example of how to use visuals to communicate complex information in a simple and engaging way. It's a powerful tool for showcasing the company's expertise and how its technology can help telcos achieve their sustainability goals. The video uses a combination of clean and bright, dark and moody visuals, which creates a dynamic and interesting viewing experience.

Video Design - The video uses 3D animated characters and abstract graphics to highlight the company's cutting-edge technology. This approach is effective because it helps to convey complex information in a way that is easy to understand and remember. The video's design is a good example of Promotional Video Example with a clean and modern look. It effectively uses abstract animations to highlight the benefits of the product.

The video's visual style effectively communicates its objective to highlight the importance of sustainability and show how the company can help telcos achieve it. The video's use of abstract graphics and animations helps to create a sense of innovation and progress, which is in line with the video's message that the telco industry needs to evolve to become more sustainable. The overall tone of the video is positive and optimistic, which helps to inspire viewers to learn more about the company's solutions.

14. ExxonMobil

ExxonMobil is a global energy company that strives to improve lives around the world by providing reliable energy access. This video is designed to highlight the impact energy has on economic opportunity in Guyana, specifically showcasing how a simple car battery can empower individuals and drive progress.

Video Design - This Promotional Brand Video features a dynamic and minimalist style, utilizing a predominantly dark background with vibrant colors. The use of simple geometric shapes, such as circles and lines, creates a sense of clarity and focus. The video incorporates subtle animation effects, like the rotating circles and the moving lines, which enhance visual engagement. The graphics are sleek and modern, reflecting ExxonMobil's brand identity.

The video effectively communicates its objective by highlighting the power of energy access through a compelling narrative. The use of simple yet impactful visuals captures the viewer's attention and resonates with the message of hope and opportunity. The overall tone is optimistic, reflecting the brand's commitment to promoting economic growth and sustainable development.

15. Kubota

Kubota is committed to protecting the planet and its people, focusing on food, water, and the environment. This video introduces GMB2030, the company's long-term vision. It's a powerful statement about their dedication to a sustainable future.

Video Design - The video features a minimalist design with a clean, modern aesthetic. Simple graphics, such as circles and lines, are used to create a visual style that is both professional and engaging. The animation is subtle, using a few transitions to highlight key information. This approach creates a clear and concise message, emphasizing the importance of Kubota's work.

This video is a prime example of Brand Promotional Video Marketing. It uses a combination of visual and textual elements to communicate its objective, highlighting the interconnected nature of social issues. The video's tone is professional, optimistic, and hopeful, conveying Kubota's dedication to creating a positive impact on the world.

16. Housing Europe

Zensar’s Promotional Brand Video masterfully conveys the value proposition for insurance companies seeking digital transformation. The video's fast-paced rhythm and crisp visuals highlight Zensar's ability to enhance customer experience and lower operational costs through core modernization, automation, and digital solutions. The concise messaging effectively communicates complex concepts within a short timeframe.

The visually appealing animations and clear presentation of Zensar's services and partnerships inspire confidence. The use of vibrant colors, modern typography, and seamless transitions contribute to an engaging viewing experience. Zensar’s promotional video is a powerful tool for attracting insurance companies looking for a holistic approach to digital transformation.

17. Deloitte

Deloitte is a global network of professional services firms. This video is designed to showcase Deloitte's ability to connect ideas and action.

Video Design - The video utilizes a bold and minimalist design style. It features a simple color palette of black, blue, and green, with bright yellow light bulbs representing ideas. These light bulbs are placed in a dynamic and ever-changing geometric tunnel, which symbolizes the interconnectedness of Deloitte's global network. This brand marketing Idea video is visually engaging, highlighting the idea of innovation and the power of action.

The video's graphic design and visual elements effectively communicate the objective of bringing ideas to life. The light bulbs, symbolizing ideas, are seen moving through a tunnel representing Deloitte's global network. This creates a sense of momentum and progress, implying that Deloitte is the force that helps ideas achieve their full potential. The overall tone of the video is positive, optimistic, and energetic.

18. Boyd

Boyd is a company specializing in sustainable engineered material and thermal solutions. The goal of the video is to showcase Boyd's capabilities and expertise in creating innovative solutions for various industries, particularly those with high performance demands. The video is designed to portray Boyd as a trusted innovator.

Video Design - The video starts with visuals of space, highlighting Boyd's involvement in the aerospace industry. This sets the tone for the video, demonstrating the company's commitment to high-tech and high-performance solutions. A Promotional Brand Video, the video uses a mix of animated and real-life footage showcasing the company's technology, process, and product solutions. Animated graphics, like the car model, illustrate the company's innovative approach. The video uses fast-paced transitions, creating a dynamic and engaging experience for the viewer.

The video's visual style effectively communicates Boyd's ability to deliver complex and innovative solutions across multiple industries. The mix of animation and real footage portrays both the technological advancements and the human expertise involved in the process. The fast-paced and futuristic tone emphasizes Boyd's commitment to innovation, solidifying its position as a leader in sustainable engineered materials.

19. WalkMe

WalkMe is a digital adoption platform that promises to make working on any software, website, or app easier and more productive. This video is designed to introduce WalkMe and the benefits of the product.

Video Design - This video uses a bold and modern design aesthetic to attract its audience. It highlights its brand using abstract imagery and simple graphics that appeal to the modern technology consumer. The color palette is a vibrant and futuristic gradient of purple and blue with white text. This combination is perfect for Brand Promotional Video and captures the attention of the audience.

The visual style communicates the video's goal of demonstrating that WalkMe will simplify and automate tasks by showcasing the platform's value proposition through an engaging and optimistic tone. This promotional video communicates its message efficiently with concise text and engaging animation, highlighting the benefits of using WalkMe to become more efficient in the digital race.

20. Litum

The Organic Valley Promotional Brand Video nails the art of engaging a specific demographic. Through dynamic 2D animation, the video creates a humorous and relatable narrative, directly addressing the desires and quirks of their target audience – “bros”. The fast-paced edits and upbeat music further enhance the energetic vibe.

By weaving in iconic 2004 moments, the video cleverly implies that Organic Valley Protein was the missing element all along. This comedic twist makes the product memorable, even prompting a playful call to action for viewers to share the video.

21. Avast

Avast is a digital world that works for anyone. The video is designed to introduce the global reach of Avast and its presence in the digital world.

Video Design - Avast is a leading cyber security brand, the video design is a great example of a Promotional Brand Video. The video features a series of simple illustrations, depicting people using technology, connected by lines, representing the interconnected digital world. Simple yet vibrant colors and clean lines, are the core elements. The video makes a great use of clean graphic design and animation.

The visual style of the video effectively communicates its message, that Avast is a company that is committed to making the digital world work for everyone. The simple illustrations, the uplifting tone, and the message of connection contribute to the overall positive impression the video conveys. The video is a great example of how to use animation to communicate a brand message in a clear and engaging way.

22. COTI

COTI is a payment network designed to combine traditional financial systems with the best of digital currencies. The video is designed to showcase the need for COTI as the new standard for payments in the digital age.

Video Design - This video uses a simplistic style, with the graphics and illustrations in 2D. This simplistic style makes it an easy-to-understand and engaging Promotional Brand Video. The animations are fast paced, and the colors are bright and bold, making the video more visually appealing.

The video uses a series of illustrations to depict the evolution of financial systems and the role of banks. The illustrations are simple and abstract, but they are effective in conveying the message. The video concludes with a call to action, inviting viewers to learn more about COTI. The video overall tone is informative and optimistic, creating a positive impression of COTI and its potential to revolutionize the payment industry.

23. Geely

Geely is a company that values the contribution of women. This video is designed to celebrate International Women's Day and highlight the importance of female empowerment.

Video Design - This Promotional Brand Video is visually engaging, using bold colors and graphic elements that are reminiscent of a playful, yet professional style. The video features animations of women working in different roles at Geely, each illustration has a unique artistic style, with bold outlines and clean lines, creating a graphic and modern aesthetic.

The use of vibrant color palettes and dynamic animation creates a positive and inspiring tone, underscoring the message that women are a driving force in Geely's success. The video seamlessly transitions between different scenes to showcase women in diverse work environments, demonstrating the breadth of their contributions.

24. Gemalto

Gemalto is a cybersecurity company that provides solutions for the commercial drone industry. The video is designed to highlight the importance of trust and security in the rapidly evolving drone ecosystem.

Video Design - This Promotional Brand Video uses a clean, modern design style that effectively showcases cybersecurity solutions for drones. The video uses clean graphics, high-quality animation, and a dynamic visual style that immediately grabs the viewer's attention.

The video uses a combination of drone footage, 3D animation and graphics to emphasize the importance of drone security. Clean graphics and minimal text further enhance the sleek design. These elements come together to create a visually appealing and informative Promotional Brand Video that effectively communicates cybersecurity solutions. This video design style successfully conveys a commitment to building trust in the commercial drone industry. The use of drone footage and animation helps to visualize the solution and how it can be applied in real-world scenarios. This approach creates a professional and sophisticated tone that aligns with the brand's message.

25. Printify

This is a launch promotional video for a brand that lets you create and sell skincare, supplements, and coffee. The video is designed to entice viewers to join the waitlist for new product lines. It's a smart move, as it builds anticipation and excitement for the upcoming launch.

Video Design - The video uses bold, graphic imagery and bright colors. Product packaging is featured prominently, highlighting the customization options available. Fast cuts and transitions convey a sense of dynamism and energy, which is a great way to capture attention and create a memorable experience.

The video's design style effectively showcases the various products, driving viewers to join the waitlist. It creates a sense of excitement and anticipation for the new product lines. The bold colors and fast-paced editing match the optimistic tone of the video, which emphasizes the potential for success in the market.

26. FinGo

FinGo is a new form of identification that replaces cards or devices, fingerprint authentication is the key. It makes accessing services easier, including payments, age verification, building access, and transport.

Video Design - The video uses a bright, colorful, and modern design style, typical of an explainer brand video. Simple flat graphics are animated, making it easy to understand the value proposition of FinGo, along with its applications.

Launch Promotional Video for Brand - The video showcases a clear and concise narrative that is easy to follow. The overall tone is positive and optimistic, highlighting a more secure and easier world, without the need to rely on traditional methods of authentication.

27. BDO

This video is designed to showcase that the firm is transforming and going beyond traditional accounting. It uses a minimalistic and modern design style, creating a clean and engaging experience for viewers.

Video Design - The video uses white text on a grey background, overlayed on relevant footage, to present its service offerings. Fast-paced cuts and sharp transitions create a sense of dynamism and energy, conveying the idea that the firm is moving forward with innovation and is a leader in its field.

Brand Promotional Video Design The video's visual style is designed to convey the idea that the firm is moving forward with innovation and is a leader in its field. The tone of the video is driven by fast-paced editing and minimal animations, creating an overall sense of professionalism and progress.

28. Healthe

This launch promotional video for brand is a compelling visual story, showcasing the power and versatility of lighting solutions. It uses a mix of animation and still imagery to communicate the benefits of their products. The video's simple yet compelling visual style helps viewers understand how lighting can improve lives.

Video Design - The video uses simple animation with bold and bright colors, bold graphic elements like the purple background of space, the white light, the bright stars, which make it a great launch promotional video for brand. The clean and modern aesthetic showcases the power and versatility of their lighting solutions, while conveying a positive and impactful tone.

The video's clean design and the narrative illustrate how lighting solutions can be used for a variety of purposes, from illuminating villages to rescuing wildlife. This video is a great example of how to use animation and still imagery to create a compelling and informative launch promotional video for brand.

29. CEVA

This launch promotional video for brand is a clean, simple, and easily digestible piece of content. It uses minimal design elements, relying primarily on white background with flat vector illustrations of buildings, people, and a search bar. This approach allows viewers to quickly understand the company's services without being overwhelmed by too many visual elements.

Video Design - The video's visual style uses flat vector illustrations of buildings, people, and search bars, communicating the company's goal of helping eCommerce businesses find the right tech talent. The overall tone of the video is professional, confident, and reassuring.

The visuals highlight the simplicity and ease of use of the platform, driving the video goal of showcasing the solutions that the company provides for the eCommerce industry.

30. Quantiphi

This video is a powerful launch promotional video for brand. It showcases expertise in machine learning, data analytics, and migration, and how they help businesses achieve tangible results. The video's minimalist and clean design style, with animated icons and line drawings, creates a professional feel while keeping the focus on the core message.

Video Design - The use of icons, such as the cloud and gears, visually represents abstract concepts, making the video accessible to a wider audience. This approach effectively communicates the company's expertise and capabilities, highlighting their ability to solve complex business problems with advanced technologies.

The minimalist design creates a sense of professionalism and credibility, while the use of animation and icons keeps the video engaging. This style, along with the focus on key technologies, conveys a message of innovation and solutions, aligning with the objective of driving transformational business impact.

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How to plan and optimize Promotional Brand Videos?

Emotional Resonance: "Education is the most powerful weapon which you can use to change the world." - Nelson Mandela. Advids leveraged this principle for an educational platform client. Their promotional brand video showcased the transformative power of learning through inspiring student stories, leading to a 25% boost in course enrollments.

Actionable: Connect with your audience on an emotional level.

Distinct Brand Identity: "The eye has to travel." - Diana Vreeland. Advids embraced this philosophy for a fashion retail client. Their promotional brand video used bold visuals and dynamic editing to capture attention and convey their unique brand aesthetic, resulting in a 15% lift in online sales.

Actionable: Create visually captivating content that reflects your brand.

Value-Driven Messaging: "Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value." - Philip Kotler. Advids implemented this for a healthcare client. Their promotional brand video focused on the tangible benefits of their services, leading to a 30% increase in patient inquiries.

Actionable: Highlight the value proposition of your product or service.

Strategic Simplicity: "The main thing is to keep the main thing the main thing." - A.G. Lafley. Advids used this principle for a food and beverage client. Their promotional brand video focused on a single, core message about the product's freshness, resulting in a 20% rise in brand awareness.

Actionable: Communicate one clear message effectively.

Iterative Improvement: "Design is a process of going from an existing condition to a preferred one. Observe, Ideate, Prototype, Test." - Morgan Norman. Advids followed this process for a technology client. We tested different versions of their promotional brand video with target audiences and iterated based on feedback, leading to a 10% improvement in click-through rates.

Actionable: Test and refine your video based on audience response.

Why Advids for Promotional Brand Video?

At Advids, we create high-quality, original Promotional Brand Videos designed to achieve exceptional results and meet your specific business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven success ensures your vision translates into a compelling and effective video.

Transform Your Ideas into Engaging Videos:

Customized Promotional Brand Video Solutions: From explainer videos and product demos to testimonials and social media content, we tailor each project to perfectly match your brand, style, and target audience.
Creative Storytelling: Our team of animators and storytellers craft captivating narratives that resonate with viewers and inspire action.
Cutting-Edge Technology: We utilize the latest video production techniques and software to deliver visually stunning videos that leave a lasting impression.

Partner with a Proven Leader:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes a Promotional Brand Video truly effective. We've successfully delivered over 315 Promotional Brand Videos.
Trusted by Top Brands: Industry leaders, from startups to Fortune 500 companies like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer, rely on our expertise to bring their stories to life.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

A Collaborative Approach to Success:

Collaborative Process: We work closely with you throughout the entire video production process, from initial concept to final delivery, ensuring your vision is realized.
Strategic Communication: Open and transparent communication is fundamental to our approach. We prioritize understanding your needs, target audience, and brand identity to create impactful Promotional Brand Videos.

Ready to unlock the potential of Promotional Brand Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

Case Study: How Sephora Used Video Retargeting to Re-Engage Lost Leads

Objective:

Re-engage website visitors who abandoned their shopping carts and encourage them to complete their purchases.

Strategy:

Sephora implemented a Video Retargeting Campaign using Facebook and Instagram. The campaign targeted users who had visited the Sephora website but did not make a purchase. The videos featured personalized product recommendations based on the items the users had viewed or added to their carts. The videos also highlighted the benefits of shopping with Sephora, such as free shipping and returns.

Results:

The Video Retargeting Campaign was highly successful in re-engaging lost leads. Sephora saw a 15% increase in conversion rates among users who watched the retargeting videos. The campaign also helped to reduce cart abandonment rates by 10%.

Case Study: Re-Engaging Lost Leads with Video Retargeting: The Example of Starbucks

The Challenge: Starbucks, the coffee giant, wanted to re-engage customers who had visited their website but hadn't made a purchase. They aimed to remind these potential customers of their offerings and encourage them to complete their purchase.

The Solution: Starbucks implemented a Video Retargeting Campaign using personalized video ads. These ads featured enticing visuals of their popular beverages and showcased exclusive offers tailored to the individual user's browsing history. The ads were strategically placed across various platforms, including social media and search engines, ensuring maximum reach.

The Results:

• Increased Conversion Rates: The retargeting campaign resulted in a 15% increase in conversion rates among the targeted audience.
• Improved Customer Engagement: The personalized video ads effectively re-engaged potential customers, leading to a 20% increase in website visits and a 10% rise in average order value.
• Enhanced Brand Recall: The visually appealing and personalized video ads helped reinforce Starbucks' brand image and increase brand recall among the targeted audience.

Case Study: Re-Engaging Lost Leads with Video Retargeting: The Example of Sephora

How promotional brand video examples are curated?

We dove deep into promotional brand videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic promotional brand videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Brand Messaging Examining clarity, consistency, and impact of the brand message.
7.Emotional Connection Determining how effectively the video evokes desired emotions and connects with the target audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Testimonials
4. Behind-the-Scenes glimpses
5. Brand Story Videos

0.19% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, promotional brand video examples 2024, n=15789 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.