30 Engaging Online Explainer Video Examples To Boost Conversions

1. Root Planner Software

Unraveling delivery logistics no longer needs to be a manual struggle. Time spent drawing routes or directing lost drivers translates directly into lost revenue and unhappy customers for many businesses today.

Root Planner Software offers a clear path forward, showcased effectively in this 2D animated explainer video. It swiftly transitions from illustrating the common frustrations of traditional planning to presenting an intelligent, automated alternative. The visual clarity of the animation makes understanding route optimization feel remarkably simple and accessible, positioning the software as a smart partner that saves precious time and ensures smooth operations.

2. Square Motion graphics explainer video

Seeking new avenues for growth? This motion graphics explainer video from Square illuminates how implementing gift cards can significantly boost business. It frames these cards not merely as gifts, but as powerful tools increasing average customer spend by a notable 16 percent.

The visual demonstration compellingly shows the flexibility of offering both physical and digital cards, simplifying transactions in-store and online. It highlights how easy tracking sales and managing returns onto cards keeps revenue circling back into your business.

Furthermore, the ability to save gift cards directly to customer profiles builds loyalty and encourages seamless repeat visits. This demonstration offers valuable lessons on clearly articulating product value and inspiring business owners to explore new sales channels.

3. HRS 2D animation video

Across the vast landscape of global business travel, fragmented data presents a significant challenge. This 2D animation video from HRS clearly illustrates how their unified platform delivers complete insight using real-time data. It empowers confident decision-making for managing global accommodation needs effectively.

Consolidating transient, long stays, and group bookings streamlines procurement and reservation processes. The platform highlights delivering optimal value through better negotiated rates and displaying best-fit options tailored to traveler and program priorities. This approach inspires new strategies for streamlined travel management.

Automation and seamless API integration grant teams freedom by removing tedious manual burdens from procurement through expense. Ultimately, this leads to greater program adoption and best program value, showcasing how integrated insights redefine how organizations operate their travel programs.

4. APX 2D animation video

Finding a smoother way to manage client payments can feel like a challenge. APX is presented through a clear 2D animation video as the integrated payment exchange that simplifies this crucial process for legal practices. It visually depicts how chaotic payment flows become organized, efficient transactions benefiting both the firm and its clients.

The core strength demonstrated is the platform's unwavering commitment to security, exceeding PCI compliance, coupled with refreshingly simple, fixed-rate pricing free from hidden fees. This transparent approach builds immediate trust. Seamless integration with popular AbacusNext tools allows clients to pay effortlessly within familiar environments, providing a secure, convenient experience.

APX promises not just faster payments but also stress reduction by eliminating manual processing headaches. The video effectively communicates a future where getting paid is reliably on time, letting firms focus on their legal work rather than chasing receivables or worrying about data security risks.

5. Accenture Product explainer video

Turning overwhelming streams of information into clear, actionable insight is masterfully simplified here. The vibrant, simple isometric animation, contrasting complex data with easily digestible visuals like the movie analogy, brilliantly illustrates how disparate sources come together. This approach makes the core concept of big data analytics immediately accessible.

Showcasing intelligence applied on a grand scale reveals its power driving smarter outcomes and allocating resources effectively. This product explainer video demonstrates the potential unlocked by rapid, intelligent analysis. Video creators can find inspiration in how it transforms an abstract topic into a compelling narrative, reflecting Accenture's focus on applied intelligence.

6. VisaNet Marketing explainer video

Navigating the vast landscape of global transactions requires immense intelligence, a core message this impressive marketing explainer video powerfully conveys. It immediately grips attention by presenting critical challenges faced by financial institutions, from connectivity disruptions to the crucial need for predictive insights. The conversational style makes the complex system relatable.

The animation portrays the platform as an intelligent partner leveraging artificial intelligence. It tackles hurdles with rapid stand-in processing preventing consumer interruptions. Demonstrating foresight, it analyzes trillions of dollars in transactional data for smarter settlement forecasting, predicting financial shifts. Dynamic visuals depict complex data streams solving problems fast.

This innovative approach enhances trust through immediate transaction posting, giving banks and consumers clearer, faster financial visibility. VisaNet + AI articulates speed, accuracy, and proactive problem-solving prowess, showcasing its unique value for treasury optimization.

7. LITEON Service explainer video

Urban vibrancy relies on the ability to move freely, yet this service explainer video vividly confronts the harsh realities: crippling congestion, pervasive pollution, and overcrowded transit. The frustration captured in the animated street scenes powerfully resonates with the daily struggle of city dwellers.

Addressing these critical issues demands forward-thinking innovation. The video compellingly positions smart mobility and connectivity as foundational steps toward transforming urban transportation. It articulates a vision promising a safe, smooth, smart, and clean experience, essential for enhancing the quality of city life.

LITEON emerges as the essential partner in realizing this future, showcasing their deep expertise in manufacturing and system integration. They underscore their role in enabling effortless movement within the dynamic environment of the IoT era.

8. Pregis Business explainer video

Addressing the environmental challenge of packaging waste takes concrete action, clearly illustrated in this video. It compellingly outlines the difference between recycling sources, focusing on how post-consumer content crucially reduces landfill waste and creates a genuine circular flow for materials.

The video's animation vividly depicts the recycling process, showing how consumer discards are transformed into reliable packaging solutions like HC Renew PCR. Presenting quantitative lifecycle analysis results through easy-to-understand charts offers powerful evidence of reduced emissions and resource use, making a strong case for its environmental advantages. This is an exceptional business explainer video.

Communicating such technical impact requires clarity and visual strength. This example masterfully combines narrative flow with persuasive data, making the case for sustainable choices undeniable and serving as an excellent model for demonstrating value and inspiring greener practices through video communication.

9. OpenText AI Cloud Motion graphics explainer video

Grappling with the vastness of enterprise data means often seeing only fragments, akin to mapping the cosmos by glimpsing scattered stars. When analysis is limited by downsampling, vital business intelligence remains hidden, lost in unseen information leading to significant missed opportunities.

OpenText AI Cloud illuminates this full data universe. This dynamic motion graphics explainer video powerfully demonstrates how accessing comprehensive business data fuels faster queries, revealing breakthrough possibilities across operations, threats, and opportunities. It truly unveils what was previously unimaginable.

10. Dimensional 2D animated explainer video

Facing the uncertainties of retirement planning feels like traversing a complex path. This video offers a compelling reframing, proposing a new approach focused not just on a total nest egg, but on generating reliable income throughout retirement. It visually contrasts the unpredictable journey with a clearer destination in mind.

Dimensional Target Date Retirement Income Funds embody this focus. Beyond general concepts, the strategy comes alive through visuals, including a 2D animated explainer video showing the monthly income goal, illustrating how diversified investments adjust to weather challenges. This shift provides a genuinely clearer view of your future path.

11. Bullhorn Business explainer video

Charting a clear path for future engine power unfolds through this illuminating animation. It masterfully translates complex energy concepts into understandable visuals, illustrating how a diverse mix is key for sustainability. Breaking down sources like wind, water, and solar sets a strong foundation.

The commitment to CO2 neutrality truly shines when detailing green hydrogen and synthetic e-fuels. What makes this an effective business explainer video is the way it simplifies this technical process, showing how utilizing existing CO2 enables carbon-neutral alternatives. This segment empowers understanding.

This proactive demonstration of readiness for multiple sustainable fuels, including hydrogen and e-fuels, prepares engines for tomorrow's demands. It offers an inspiring look at practical solutions for businesses navigating the energy transition.

12. Deep Instinct Product explainer video

Unlock true business speed by cutting through the cybersecurity noise. The relentless tide of digital threats often masks insidious false positives. Outdated tools generate false alarms that drown skilled teams in manual work, severely hindering agility and siphoning precious resources.

Emerging with unwavering confidence, Deep Instinct offers a pathway to clarity through predictive prevention. Its technology delivers unparalleled accuracy, stopping over ninety-nine percent of threats with fewer than 0.1% false positives, a critical difference dramatically revealed in this product explainer video.

Independent findings underscore its impact, showing a ninety percent reduction in manual investigation alerts. This frees cybersecurity professionals for high-value strategic initiatives, enabling faster operations and the ability for teams to achieve more impactful work.

13. GE Software explainer video

Navigating Saudi Arabia's ambitious energy transition requires not just powerful machinery, but smart solutions delivered with speed and reliability. This concise software explainer video cuts through complexity, presenting GE's capabilities with remarkable clarity. The animation effectively translates intricate engineering into digestible visual stories, vital for tackling critical energy challenges and enabling renewable goals.

The visual communication highlights specific product advantages like the LM2500XPRESS unit's two-week deployment and the TM2500's rapid eleven-day commissioning, instilling confidence in their ability to provide dependable, uninterrupted power. Showcasing high reliability rates and efficiency across these modules underscores their strategic value, making this a compelling example for creators looking to simplify complex technical subjects.

14. Prime Penguin Short explainer video

Picture the tangled mess of disconnected systems and daily operational headaches that plague modern logistics. This Prime Penguin video immediately confronts that challenge, vividly illustrating the pain points businesses face with fragmentation and limited oversight.

The video's brilliance lies in its compelling visual narrative, transforming chaos into a streamlined, unified supply chain. This short explainer video effectively demonstrates how Prime Penguin centralizes numerous integrations, providing global order orchestration and full data visibility, consolidating complexity into a single point of command, facilitated by a supportive approach.

It offers an inspiring model for communicating complex solutions with clarity. Seeing the journey from tangled struggle to effortless flow underscores the tangible value and strategic advantage Prime Penguin unlocks, prompting viewers to envision their own optimized future.

15. SKF Service explainer video

Journeying across billions of years, the animation depicts the universe's grand evolution leading to humanity's persistent drive to explore. It visually sweeps from cosmic origins to the formation of stars and planets, setting the stage for our own reach beyond Earth. This narrative provides powerful context.

Behind these incredible leaps, the video reveals the vital role of precision engineering. It functions as an insightful service explainer video, demonstrating how foundational reliability underpins everything from enormous telescopes in deserts to historic moon landings and orbiting platforms. This showcases SKF's critical, quiet contribution enabling these feats.

16. PRUFirst Promise Service explainer video

Embarking on the life-changing path to parenthood calls for steadfast assurance. PRUFirst Promise offers this certainty, beautifully illustrated through a fluid animation that captures life's continuous journey and the vital bond between mother and child. This isn't just a product explanation; it's an interpretation of the profound need for unwavering support during pregnancy and beyond.

This service explainer video highlights comprehensive protection tailored for both. It covers specific concerns from early pregnancy complications and assisted procedures to mental wellness and critical baby illnesses, ensuring coverage transfers seamlessly after birth. Such thoughtful, integrated support provides genuine peace of mind, enabling parents to fully embrace the experience of doing life together, safeguarded from the very beginning.

17. Aconia Whiteboard animation video

Crafting truly natural-looking dental restorations requires exceptional materials like Aconia. BSM's video highlights its new generation multilayer technology. Its unique interleaved layer structure and seamless gradient translucency, details brilliantly illustrated using a whiteboard animation video sequence, promise premium aesthetics.

Beyond aesthetics, the demonstration emphasizes impressive strength, enabling versatile applications from simple crowns to long bridges. Efficient sintering time and low deformation rates underscore its reliability and accuracy for fabrication, ultimately leading to beautiful, lasting smiles.

18. Airties Animated explainer video

Ending household WiFi struggles, this animated explainer video vividly portrays the common frustration of dead zones. It sets the scene with relatable moments like lost connections during conference calls or vital online tasks, effectively showing the pain points before presenting a solution.

The videos power lies in its visual clarity, showing Vodafone Super WiFi's mesh network spreading coverage intelligently. Access points cooperate to create a seamless, powerful network throughout the entire home, eliminating those previous signal drops and ensuring reliable connectivity everywhere.

This clear demonstration of how a personal smart network conquers connectivity challenges offers inspiration for anyone aiming to communicate complex tech solutions simply and effectively. It turns a problem into a promise of a smooth experience.

19. MyGeisinger Motion graphics video

Gaining mastery over your health journey becomes achievable. This engaging motion graphics video introduces MyGeisinger, showcasing how its consolidated digital platform empowers individuals. Easily access vital medical records, view lab results promptly, and manage appointments, all within a clear, approachable interface that demystifies healthcare navigation.

Beyond core records, the tool extends to managing prescriptions, simplifying refills and delivery. Crucially, it enables direct, private connection with your care team, fostering trust and informed decisions. This approach highlights a unique value proposition: truly putting control and comprehensive information directly into the patient's hands for their well-being.

20. MasterControl Short explainer video

Navigating the landscape of regulated documentation no longer needs to be fraught with paper trails and compliance headaches. This solution offers a transformative approach, automating workflows and ensuring secure, electronic control over all documents for efficiency and cost reduction.

It's a short explainer video that clearly conveys the system's ability to streamline routing, approvals, and collaboration, guaranteeing users always work with the latest versions. This provides organizations with the crucial confidence needed for continuous compliance and seamless audit readiness.

21. STONEX Marketing explainer video

Charting precise paths across continents, STONEX unveils its expansive geospatial vision in this compelling marketing explainer video. It paints a vivid picture of their significant worldwide operations and underscores foundational strengths like a versatile organization and robust global network providing responsive support.

More than a product catalog, it's a dynamic showcase demonstrating how high precision technology meets diverse industry needs, from surveying fundamentals to specialized applications like agriculture and marine work. This visual journey powerfully illustrates their true depth and versatility, building confidence in their comprehensive global capability.

22. Nord Security Whiteboard animation video

Navigating the complexities of business cybersecurity often feels overwhelming, yet this video from Nord Security offers a remarkably clear perspective. Presenting their comprehensive suite, it visually demystifies how organizations can achieve robust, centralized protection with practical ease, immediately building confidence in its manageability.

The demonstrations showcase how the suite seamlessly integrates essential areas like access control, password policies, and encrypted data storage. This visual approach, like a whiteboard animation video, makes complex security concepts easily digestible, offering a valuable model for creators seeking to explain intricate topics simply.

23. MyPlace Software explainer video

Say goodbye to hot and cold spots in your home. This video's striking animation instantly highlights the inefficiency of standard ducted air conditioning, showing how it cools unused rooms and leaves others uncomfortable.

Presenting a super smart evolution, MyPlaceIQ enables precise, individual temperature control for each room using intelligent sensors. This software explainer video beautifully depicts how the system proactively adjusts to changing conditions, ensuring comfort exactly where needed.

Beyond personalized comfort, MyPlaceIQ emphasizes efficiency. It seamlessly integrates with solar power for smarter energy use and offers convenient control via a smart app, delivering ultimate comfort and control with significant energy savings.

24. THOMMEN Medical Animated explainer video

Navigating the complexities of dental implant treatment planning is crucial for success, and this video provides exceptional clarity. It moves beyond theory to illustrate foundational steps like comprehensive diagnostics and understanding patient-specific soft tissue and bone conditions vital for restoration success.

Visualizing crucial biological distances and placement options with remarkable precision represents a key strength. This animated explainer video compellingly demonstrates how details like implant shoulder position and collar height, key features for Thommen Medical, directly influence bone health and aesthetic outcomes.

Such detailed visual explanation makes intricate surgical considerations accessible, inspiring a deeper appreciation for meticulous, science-driven planning in implantology.

25. KERDYN Motion graphics video

From waste to high-performance, this captivating video unveils KERDYN GREEN Recycled PET Structural Core. It masterfully illustrates the journey of discarded plastic bottles transformed into a groundbreaking composite material, a potent visual testament to sustainable innovation and the circular economy.

The effective motion graphics video simplifies the complex recycling process and reveals the core's exceptional strength and chemical resistance. Highlighting its vital role in demanding marine, construction, and wind applications underscores the material's performance and inspires us to embrace such powerful, eco-conscious solutions in future design. This is compelling material communication.

26. segmentstream Whiteboard explainer video

Uncovering the true impact of digital advertising, especially when customer journeys sprawl across platforms and devices, feels like navigating a maze. Most visits don't immediately become sales, leading traditional tracking to vastly underestimate the influence of initial marketing efforts and causing budgets to be misallocated. It's a hidden problem costing businesses significant revenue.

Fortunately, a sophisticated solution illuminates these complex paths. Employing advanced machine learning, segmentstream predicts the probability of future conversion for each visitor, revealing the incremental value they represent. This powerful capability, presented clearly in a style akin to a whiteboard explainer video, uncovers the previously unseen success of every channel, ensuring accurate attribution and maximizing the return on investment for campaigns.

This enhanced visibility allows for justified investments in upper-funnel initiatives and precise budget optimization. The video vividly demonstrates how segmentstream transforms fragmented data into actionable insight, offering a compelling lesson in communicating sophisticated value and inspiring viewers towards more effective marketing strategies that drive substantial revenue growth.

27. Mimecast Software explainer video

Under the persistent barrage of sophisticated cyber attacks, navigating digital risks feels constant. This video uses dynamic animation to translate unseen threats into a clear visual narrative, highlighting the urgent need for robust defense against evolving dangers.

Functioning as a strong software explainer video, Mimecast presents Advanced BEC Protection not by listing features, but by showing its integrated platform shielding communications. This compelling approach demonstrates how a layered defense delivers the confidence required to stay ahead.

The visual strategy offers creators a model for explaining complex, abstract security solutions effectively through engaging, purposeful animation.

28. Illumina Product explainer video

Navigating the intricate landscape of cancer biology requires more than a single view. This Illumina product explainer video effectively demonstrates how integrating multi-omics, layering data from genomics, epigenomics, transcriptomics, and proteomics, provides a truly holistic understanding of the disease.

The visual storytelling illuminates complex processes like gene regulation and chromatin accessibility, making the science accessible and showcasing the value of this comprehensive approach. It uniquely emphasizes probing the often-overlooked non-coding DNA and connects the data synergy to patient journey stages, fueling breakthroughs in personalized therapy strategies.

This perspective offers researchers powerful insights, moving treatment closer to truly tailored solutions based on individual biological profiles.

29. Veracyte Whiteboard explainer video

Beyond the breast cancer diagnosis itself lies the complex question of treatment and the fear of recurrence. Making the right decision is paramount for a woman's future well-being, navigating the uncertainty of therapy options and their lasting effects.

Veracyte offers a powerful solution with its Prosigna Assay. Representing a significant leap in precision, this second generation test uniquely combines PAM50 molecular subtypes with clinical and pathological features for a complete, personalized recurrence risk score. Utilizing a whiteboard explainer video style helps translate this complex science into understandable insights, empowering confident treatment choices for patients worldwide.

30. METER Group Animated explainer video

Elevating environmental intelligence, the ATMOS 41 station consolidates a dozen critical weather sensors into a single, ruggedized, zero-maintenance unit. Its clever architecture bypasses intricate wiring and vulnerable moving parts entirely.

A compelling animated explainer video highlights the seamless integration and revolutionary single-wire setup. Engineered for demanding deployments, this station offers unprecedented ease and reliability, fundamentally transforming how researchers gather crucial environmental data globally.

The Psychology Behind Explainer Video Impact

The effectiveness observed in many videos goes beyond just presenting information; they tap directly into how the human mind processes and retains content. When viewers encounter an Online Explainer Video, their brains are wired to seek understanding and connection. They leverage innate preferences for visual learning and storytelling, making complex subjects digestible and relatable on a fundamental level.

They skillfully reduce cognitive load by breaking down intricate processes into simple steps, often employing dual coding theory where visuals reinforce auditory information. This multi-sensory input enhances memory retention significantly compared to text or audio alone. High production quality and consistent visual language also play a psychological role, building trust and perceived credibility with the audience.

At their core, compelling explainers resonate because they activate narrative psychology. Humans are hardwired to follow stories, especially those that mirror their own challenges. By presenting a relatable problem before offering a clear solution, videos guide viewers through a satisfying emotional journey, creating a deeper emotional resonance that fosters connection and drives action.

Why Advids for Online Explainer Video?

At Advids, we create high-quality, original online explainer videos that get results. Our blend of creative storytelling, cutting-edge technology, and proven experience helps you achieve your business goals by transforming your vision into compelling animation.

Experience the Advids Advantage:

Trusted by Industry Giants: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life through engaging animation.
12+ Years of Proven Success: With over 3400 clients served and more than 315 successful online explainer video projects completed, we understand what makes an explainer video truly effective.
Client Satisfaction is Our Priority: Over 109 five-star Google reviews speak to our talent, creativity, and commitment to client satisfaction.

The Advids Creative Process:

Collaborative Partnership: We work closely with you from concept to completion, ensuring your vision is at the heart of every decision.
Customized Solutions: Whether you need a short explainer video, character animation, or something entirely unique, we tailor each project to your brand, style, and target audience.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful online explainer videos that resonate.

Powered by Innovation:

Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action.
Cutting-Edge Technology: We use industry-leading software and techniques to create visually stunning videos that leave a lasting impression.


Ready to unlock the potential of online explainer video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Online Explainer Video?

What do top Online Explainer Videos have in common?

Mastering these elements ensures your explainer video resonates, drives engagement, and achieves its goals.

ideal viewer profile - Craft messaging resonating with specific user needs and pain points.

• Narrative Structure - Employ a three-act structure: problem, solution, benefit.
• Visual Design - Use a consistent style guide for a professional, polished look.
• Problem & Solution Focus - Emphasize the "before" and "after" states clearly.
• Compelling Story - Use relatable characters and scenarios to build emotional connection.
• Message Clarity - Prioritize simplicity and conciseness; avoid jargon.
• key feature emphasis - Showcase features through clear demonstrations and examples.
• Clear Call to Action - Use strong verbs and create a sense of urgency .
• High-Quality Visuals - Invest in professional animation or live-action footage.
• Data-Driven Insights - Use charts and graphs to visually represent key data points.

What makes Online Explainer Video effective?

Highlighting specific target audience challenges and desired solutions is paramount. Clearly defining the problem using relatable scenarios, emphasizing the urgency and impact, sets the stage for a compelling narrative .

Employing high-quality visuals ?animation, live-action, or a blend?chosen to align with the brand and message, directly illustrating the solution is crucial. The video should maintain an optimal pace to keep viewers engaged without feeling rushed.

A compelling narrative arc, with a clear beginning, middle, and end, builds towards the solution. Concise and accessible language, avoiding jargon, is essential for clear communication. The video should create emotional resonance with the target audience.

Maintain consistent brand identity throughout the videos visuals and messaging. A clear and compelling call to action guides viewers towards the next step. Finally, thorough audience research informs the videos content and strategy, ensuring resonance with the intended audience.

How long should your Online Explainer Video be?

Master online explainer video length by aligning video type, use case, and target funnel stage for maximum impact.

Pre-production Considerations for Determining Video Length:

• What's the core message for each video type?
• Who is the ideal viewer for this explainer?
• How many key features need showcasing?
• Which style best suits the explainer's goal?
• What platform dictates video length limits?
• Does the animation style match the message?
• What's the desired viewer engagement level?

Online explainer video length guide

How to create Online Explainer Videos?

Crafting compelling explainer videos requires a strategic approach focusing on clear communication and impactful visuals. Mastering these key phases ensures your video resonates with your target audience and achieves its objectives.

• message clarity - A single, powerful idea communicated concisely keeps viewers engaged.
• Visual Style - A consistent visual language builds brand recognition and memorability.
• Scriptwriting - compelling story telling keeps viewers hooked and drives understanding.
• Storyboarding - Pre-visualization prevents costly re-shoots and ensures smooth production.
• Voice Recording - A professional voiceover adds credibility and enhances comprehension.
• Animation Creation - Visually appealing animation clarifies complex concepts easily.
• Video Editing - Smooth transitions and pacing maintain viewer interest and comprehension.
• Music Integration - Strategic music choices enhance emotional connection and memorability.
• Final Render - Optimized delivery across platforms ensures maximum reach and engagement.

Different Types of Explainer Videos

Having explored video lengths, let's dive into the exciting world of explainer video types. We'll uncover their unique strengths and how they cater to different needs, going beyond the basics we've already covered.

Think of animated explainers as your versatile storytellers, perfect for saas explainer video examples. They simplify complex software features, making them easily digestible for your audience. Similarly, whiteboard animation brings a personal touch to educational content , breaking down processes step-by-step. For showcasing software functionality, screen recordings provide clear, practical demonstrations.

Motion graphics inject energy into short, impactful messages, ideal for social media. kinetic typography videos elevate business presentation videos by highlighting key data and quotes with dynamic text animation. live-action explainers bring a human touch, building trust and connection with your audience.

• Character animation creates memorable narratives, perfect for explainer video examples for education, engaging younger audiences with vibrant characters and stories.
• 2D animation offers a cost-effective yet visually appealing approach for diverse concepts, while 3D animation provides realistic and immersive product showcases.
• Typography videos use text-based animation for impactful messaging, perfect for sharing inspirational quotes or highlighting key takeaways.
• Consider explainer video series for in-depth explorations of complex topics, breaking down information into digestible chunks.

From product demos highlighting features and benefits to testimonial videos building credibility with customer stories, the possibilities are endless. Choose the type that best resonates with your message and target audience to create a truly impactful explainer video.

Creating a Compelling Call to Action

Let's talk about the crucial final step: creating a compelling call to action (CTA). Your explainer video can be visually stunning and perfectly scripted, but without a strong CTA, it won't achieve its full potential. A well-crafted CTA is the bridge between engaging content and desired action, turning viewers into customers. It's about guiding your audience towards the next step, whether it's visiting your website, signing up for a free trial, or making a purchase.

Think of your CTA as the final puzzle piece, completing the viewer's journey. It's the moment where you provide a clear path forward , capitalizing on the engagement you've built throughout the video. Remember, a compelling CTA isn't just about telling viewers what to do; it's about inspiring them to take action.

• Clarity is Key: Use concise, action-oriented language. Tell viewers exactly what you want them to do, using strong verbs like "Get Started," "Learn More," or "Shop Now." Avoid jargon and keep it simple. For instance, in animated explainer video examples , a character might directly address the viewer with the CTA, making it feel more personal.

• highlight the value : Focus on the benefits, not just the action. What will viewers gain by clicking your CTA? Will they solve a problem, learn something new, or access exclusive content? Make the value proposition clear and enticing. Analyzing best explainer video examples reveals a common thread: clear, concise, and compelling CTAs that drive conversions.

• Create a Sense of Urgency: Encourage immediate action by incorporating time-sensitive offers or limited availability. Phrases like "Limited Time Offer" or "Get Started Today" can motivate viewers to act quickly. Product demo videos often benefit from CTAs that encourage viewers to try the product or learn more on a dedicated landing page.

• Strategic Placement and Design: Ensure your CTA is prominently displayed and visually appealing. It should be easy to find and click, whether it's within the video itself or in the description. brand story videos can use CTAs to deepen audience engagement, such as inviting viewers to follow the brand on social media or participate in a contest.

By following these tips, you can create CTAs that resonate with your audience and drive meaningful results . Remember, a strong CTA is the key to unlocking the full potential of your explainer video.

The Role of Storytelling in Explainer Videos

Let's talk about storytelling. It's more than just stringing together scenes—it's about creating an experience that resonates with your audience. Think of your favorite movie or book. It's the story that captivates you, right? The same principle applies to explainer videos. A compelling narrative can transform a simple explanation into a memorable experience, making your message stick with viewers long after the video ends.

Storytelling isn't just about entertainment; it's a powerful tool for achieving your marketing goals . It helps you connect with your audience on an emotional level, build trust, and ultimately, drive action . Need some inspiration? Check out these marketing explainer video examples that effectively use storytelling to engage viewers and boost conversions .

• Build emotional connection s. When you tell a story, you invite your audience to connect with your message on a deeper level. This emotional connection fosters engagement and makes your video more memorable.
• simplify complex ideas . Explainer videos often deal with complex topics. Storytelling provides a framework for simplifying these ideas, making them easier for your audience to understand and remember. animated marketing videos , for example, can use visuals and narratives to break down complex concepts into digestible chunks.
• humanize your brand . Sharing relatable stories helps you humanize your brand and build trust with your audience. service overview videos can use storytelling to showcase the human side of your business and connect with potential customers.
• Drive action. A compelling story can inspire viewers to take action. By crafting a narrative that resonates with their needs and desires, you can motivate them to learn more, sign up for a free trial, or make a purchase. Looking for explainer video examples that drive conversions? Focus on those that clearly define a problem and present a solution.

By weaving a compelling narrative, you can transform your explainer videos from simple explanations into powerful marketing tools . Remember, it's the story that sells.

How to Distribute Your Explainer Video

Now that we've covered video creation, let's explore how to get your masterpiece seen. effective distribution is key to maximizing your video's impact, ensuring it reaches the right audience at the right time. Think about where your ideal viewer hangs out online. Are they scrolling through LinkedIn, exploring industry blogs, or catching quick clips on Instagram? tailoring your distribution strategy to their habits is crucial.

For instance, if you've crafted compelling product explainer video examples, focus on platforms where potential customers actively seek product information, like YouTube and niche industry websites . Similarly, explainer video examples for business thrive on LinkedIn, connecting with professionals and decision-makers. corporate explainer videos often find a home on company websites and internal communication channels , while motion graphics videos shine on visually-driven platforms like Instagram and TikTok.

Remember that table we discussed earlier, outlining video types and ideal platforms? Let's put that knowledge into action.

• optimize for search . Craft compelling titles, descriptions, and tags packed with relevant keywords to boost your video's visibility in search results.
• leverage social media . Share your video across relevant platforms, tailoring the format and messaging to each. Think short, engaging clips for Instagram, and longer, in-depth content for YouTube.
• Collaborate and promote. Team up with influencers or industry partners to expand your reach. Consider paid advertising to boost visibility and target specific demographics.
• track and analyze . Keep an eye on key metrics like views, engagement, and conversions. A/B test different strategies to fine-tune your approach and maximize results.

By strategically distributing your explainer video, you're not just sharing content; you're connecting with your audience, building brand awareness, and driving meaningful results.

Building a Brand with Explainer Videos

We've covered the technical aspects; now, let's explore how explainer videos build brands. These videos aren't just about explaining; they're about connecting. They're a powerful tool for sharing your brand story , showcasing your personality, and building lasting relationships with your audience. Think of top explainer video examples—they resonate because they tap into emotions and offer value.

We can achieve this by understanding our audience and tailoring our message to their needs. Imagine crafting a concept video that perfectly captures your brand essence and resonates with your ideal customer. This involves showcasing your unique value proposition, highlighting what sets you apart. Think about software explainer video examples that effectively demonstrate product benefits and address customer pain points .

• Craft a compelling narrative. Don't just list features; tell a story that engages viewers emotionally.
• Establish a consistent visual identity . Use a consistent style guide to ensure your videos are instantly recognizable as yours.
• Showcase your personality. Let your brand's unique character shine through engaging visuals and relatable scenarios.
• Drive action with a clear call to action. Guide viewers towards the next step, whether it's visiting your website or requesting a demo.

By focusing on these key elements, we can transform explainer videos into powerful brand-building tools. They become more than just explanations; they become compelling stories that connect with viewers, build trust, and ultimately, drive business growth . software tutorial videos , for example, can build brand authority by providing valuable, practical guidance.

How online explainer video examples are curated?

We dove deep into online explainer video s, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic online explainer videos showcasing real-world applications .
2.Diversity Showcasing diverse visual styles , industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design , 10-second litmus test .
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5. narrative structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining the clarity and persuasiveness of the video's core message.
7.Educational Impact Determining how effectively the video simplifies complex information and educates the viewer.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. animated explainers
2. Product Demos
3. customer onboarding
4. technical walkthroughs
5. UI Demo Animations

0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, online explainer video examples 2024, n=14500 videos within duration <3 mintues, across industries.