30 Compelling New Service Overview Video Examples To Drive Conversions

New Service Overview Video Examples

1. Tipalti

In the realm of fintech explainer videos, this Tipalti new service overview video truly shines. The way it uses a flat, minimalistic design yet manages to create a captivating visual experience is inspiring. We especially appreciate how the animation style complements the fast-paced delivery of information, preventing viewer fatigue while highlighting the core value proposition.

The global reach and scalability of Tipalti's services are effectively conveyed through the rotating globe visual, reinforcing the message of comprehensive payment management. The overall aesthetic is both modern and professional, leaving a lasting impression of efficiency and reliability.

2. Addverb

AI's New Service Overview Video offers a compelling vision of the future of warehousing, where intelligent automation reigns supreme. The 3D animation vividly portrays a dynamic ecosystem of interconnected systems, from conveyor belts to the remarkable VELOCE vertical lift module.

This video isn't just a product showcase; it's a testament to the power of innovation in logistics. AI's meticulous attention to detail, combined with the smooth camera work and upbeat music, creates an engaging and informative experience, inspiring businesses to embrace the future of motion.

3. Invacare New Service Overview Video

schall's new service overview video for the Compact wheelchair leverages visually striking 3D animation to demonstrate its remarkable functionality and portability. The detailed close-ups showcase the innovative design features, from the hydroformed frame to the easily adjustable Keep on Track® system.

The seamless transitions between shots maintain a captivating pace, mirroring the agility and effortless maneuverability of the wheelchair itself. The video successfully conveys a sense of empowerment and independence, leaving viewers with a clear understanding of how the schall Compact can enhance their everyday lives.

4. HR Acuity 2D New Service Video

In this HR Acuity New Service Overview Video, minimal design achieves maximum impact. We all appreciate the sleek motion graphics and intuitive visualizations that effortlessly explain the benefits of the platform. The intelligent use of headline examples adds a sense of urgency, emphasizing the potential risks and costs associated with unmanaged employee relations issues.

The video's brevity, combined with its visually-driven storytelling, effectively captures attention and communicates HR Acuity's core value proposition. This New Service Overview Video exemplifies how less can be more in effective video marketing, demonstrating the power of concise storytelling paired with thoughtful design.

5. CombiSave

In this New Service Overview Video, the visual storytelling resonates with viewers through a relatable scenario: waiting for hot water. The hourglass immediately conveys a shared frustration, perfectly setting up the problem that CombiSave solves. We all experience this daily inconvenience, making the message immediately impactful.

The animation's clarity, combined with concise narration, elegantly presents the valve's advantages: water and gas savings, reduced environmental impact, and, importantly, time saved. This clear and concise approach is what makes this video a truly great example.

6. Gridsmart

We admire the Gridsmart Protect new service overview video, a stellar example of effective product marketing. It cleverly depicts common safety challenges at intersections and seamlessly introduces Gridsmart Protect as the much-needed solution. The sleek 2D animation style, coupled with the vibrant yellow and black color scheme, creates a captivating visual experience.

We love the way the video effortlessly showcases the system's touchless pedestrian actuation and its ability to extend clearance times for vulnerable road users. The rotating globe visualization adds a touch of global relevance, implying the systems adaptability to diverse communities. This concise and visually driven narrative leaves a lasting impression, emphasizing Gridsmart's commitment to enhancing intersection safety for all.

7. KPMG

The KPMG Lease Hub video demonstrates the power of visual storytelling. We all instantly grasp the challenges of AASB 16 through the relatable animation of frustrated employees, making the need for a solution immediately apparent. The video's pace and concise messaging keep us hooked.

The clean design, clear UI demonstration, and emphasis on automated validations effectively communicate the service's value. This new service overview video showcases a thoughtful approach to explaining a complex service simply and elegantly.

8. Ophir

Ophir is a company that develops advanced optical solutions. This video is designed to introduce their SupIR 60-1200mm f/4 lens.

Video Design - The video starts with a futuristic, technology-inspired design, using a dark background and white, blue, and green graphic elements. The lens is presented as a high-performance product, with an emphasis on its rugged design and capabilities. This is a Product Teaser Marketing Video, incorporating text and animation to create a visually engaging experience. The choice of graphics and visuals, like the rotating ring and the lens moving across the screen, highlights the dynamic and robust nature of the SupIR lens.

The video's futuristic design and bold animations effectively convey the advanced and innovative nature of the SupIR lens. The video's tone is confident, emphasizing the lens's capabilities and benefits for observation systems, C-UAS, and anti-drone applications. This high-tech visual style successfully captures the attention of a target audience, including those in the defense, security, and surveillance industries. The choice of imagery, focusing on the lens's physical form and technology, communicates the core features and benefits, enhancing engagement and driving interest in the product.

9. Ad Astra

In this new service overview video, we love how Ad Astra uses simple animations to address the complex challenge of dynamic enrollments in higher education. The minimalist style and smooth transitions make the information easy to digest, while the upbeat music creates a sense of optimism. The use of visual metaphors, such as dots scattering to represent bottlenecks and scales balancing to represent resource allocation, clearly communicates the benefits of data-informed decision-making.

The video effectively highlights how Ad Astra's information systems empower institutions to align faculty, space, and course offerings with student needs. It smartly connects improved resource stewardship to increased completion rates, a crucial outcome for any higher education institution. The call to action encourages viewers to learn more, positioning Ad Astra as a partner in achieving academic success.

10. Blend

Blend's new service overview video masterfully simplifies complex financial concepts for a wider audience. The clever use of visual metaphors, like the growing money stacks, immediately communicates the value of dividends and reinvestment. We all appreciate a brand that makes learning about finances approachable and even fun.

Not only does this video break down the basics of dividends, but it also emphasizes the potential for long-term growth. The combination of engaging animation, clear explanations, and the presenter's inviting personality makes this a truly effective educational tool.

11. State Street

We admire the clear and engaging style of this new service overview video showcasing State Street ESG Solutions. The concise messaging combined with dynamic visuals effectively communicates the complexity of ESG investing and the solution's benefits. From the growth of ESG-driven assets to the challenges of data management, the narrative unfolds seamlessly, keeping viewers captivated.

The clever use of visual metaphors, like the watering can and rocket ship, adds a layer of sophistication, while the consistent color palette reinforces brand identity. We love how the video effortlessly guides viewers through the key features and benefits, culminating in a clear call to action. This is a stellar example of how to present a complex financial service in a digestible and inspiring way.

12. Redis

Redis is a real-time data platform. The video is designed to teach viewers how to get the most out of Redis Enterprise Cloud on Google Cloud.

Video Design - This Promo Marketing Video is an engaging and informational presentation. It uses bright, clean graphics and colorful transitions, which create a visually appealing experience for viewers. The video employs a cityscape graphic, which represents the global scale and the use of the data platform. The video visuals are simple, modern, and effective in showcasing the key features of the product.

The video effectively communicates the objective of the video, to learn how to use Redis Enterprise Cloud on Google Cloud. The bright color palette and simple graphics create a positive, energetic tone, highlighting the product's benefits and the seamless experience of using it.

13. Xiaomi

Xiaomi is all about providing smarter viewing experiences. This particular video is designed to introduce Xiaomi's newest product: smart eyewear.

Video Design - The video uses a minimalist approach to its design, presenting Xiaomi smart glasses to viewers. The product is shown in a dark, sleek, and sophisticated setting, which is punctuated by the use of graphic elements such as a clock, phone, camera, and a map icon. This creates a very appealing and modern Promo Marketing Video that is perfect for showcasing the sleek design and futuristic capabilities of the product.

The minimalist design effectively communicates the sleek and advanced nature of the Xiaomi smart glasses. The video sleek aesthetic and animation style emphasizes the product's ease of use. The video is overall positive, showcasing a modern product that aims to enhance the modern lifestyle, and highlight its versatility. The dark background makes the green animations in the video pop, which makes the Xiaomi smart glasses appear modern and unique. The video aims to capture the attention of tech enthusiasts, as the Xiaomi smart glasses appear as a product that is both stylish and functional, which perfectly aligns with the brand's image.

14. Higher Logic

We admire this new service overview video for its vibrant energy and concise messaging. The modern aesthetic and smooth animations showcase the power of Higher Logic Thrive in a compelling way. We love the animated icons and data visualizations that effectively highlight the platform's features and benefits.

The demonstration of the user interface and the focus on member experience resonates deeply. The call to action to schedule a demo seamlessly integrates with the overall message, creating a highly effective new service overview video that inspires us to rethink our own approach.

15. Teledyne

We adore this animated new service overview video from Teledyne and its clever use of visuals to explore the impact of workplace stress. Instead of real footage, stylized animations convey the emotional and physical toll of mental injuries, making it easy to understand the often-overlooked aspect of workplace safety. The video ends with a sequence showing an improved environment, achieved through collaboration, driving home the message that prioritizing mental well-being is good for everyone.


It emphasizes proactive problem-solving and its benefits, suggesting a healthier workplace leads to fewer injuries and claims. The overall message resonates powerfully, subtly prompting businesses to adopt a more holistic approach to employee well-being. The cheerful music also plays a role, striking a balance between addressing a sensitive topic and inspiring positive change. We love how 2D animation makes a complex subject accessible and engaging.

16. BMC

Bmc Helix Control-M is a SaaS application workflow orchestration solution that automates file transfers and data pipelines. The video is designed to showcase the benefits of the solution by emphasizing its ability to prevent trouble before it begins.

Video Design - The video utilizes a clean, minimalist design style that is consistent with Bmc's branding. The graphics are simple but effective, and the color palette is modern and sophisticated. The use of animated trucks and graphics provides a visual representation of the solution's ability to manage and automate complex processes. This Promo Marketing Video is an example of how Bmc effectively combines simple graphics with engaging narrative to convey their key messaging.

The video's design effectively communicates the objective of preventing disruptions in business processes. The use of animated trucks and graphics helps to create a sense of urgency, highlighting the potential impact of a breakdown. The video's tone is optimistic, suggesting that Bmc Helix Control-M can help businesses avoid these problems altogether. The visual style of the video reinforces the key messaging of the video, creating a positive and engaging experience for viewers.

17. DermaConcepts

The visuals in this new service overview video for DermaConcepts are incredibly compelling. We all appreciate the clever use of a wireframe face to demonstrate the technology, followed by its transformation into a real face. It's a powerful visual metaphor that speaks to the product's ability to enhance one's natural beauty.

The seamless blend of 3D animation and 2D motion graphics is captivating. The geometric background adds a touch of modern elegance, and the subtle sound design complements the overall aesthetic. This video beautifully demonstrates the Electro-Sonic DF Mobile's functionality and leaves a lasting impression.

18. ServiceNow

ServiceNow is a cloud-based platform that helps organizations digitalize workflows to improve employee and customer experiences. This video is designed to show how ServiceNow makes work easier and faster.

Video Design - The video highlights the ServiceNow platform by using flat design illustrations and graphics. These illustrations depict simplified versions of how people work, with simplified illustrations of people, laptops, and phones. This approach emphasizes the simplicity and intuitive nature of the platform, making it a good Promo Marketing Video that emphasizes the benefits of using ServiceNow. The visual style of the video is modern, sleek, and clean, which helps create a professional and approachable tone.

The video clearly communicates its goal, which is to showcase how ServiceNow simplifies work. The visual style aligns with this objective through its use of bright colors and minimalist illustrations, creating a positive and optimistic tone that emphasizes ease of use and efficiency. This visual approach makes the product approachable, and helps communicate that ServiceNow can make work easier and more enjoyable for employees and customers.

19. AESSEAL

We admire the way this new service overview video for AESSEAL unfolds, capturing a common industrial challenge and swiftly showcasing a practical solution. The 3D animation of the leaky steam turbine grabs attention instantly, while the voiceover efficiently explains the problem's implications. The subsequent introduction of the STS„¢ steam seal, presented through a detailed exploded view and real-world footage of the machining process, paints a compelling picture of AESSEAL's capability.

The video skillfully intertwines the benefits of the STS„¢ seal with the process, highlighting improved plant safety, reduced costs, and extended turbine life. We love how the fast-paced calendar animation emphasizes rapid turnaround time, assuring viewers of efficient service. The final focus on the absence of water in the bearing housing, visualized with corroded bearings, cleverly links the solution to tangible results. The overall impact resonates deeply, demonstrating how a simple video can powerfully convey complex technical information while inspiring confidence in AESSEAL's expertise.

20. Schneider Electric

Schneider Electric is transforming power systems by leveraging the power of data. This video is designed to showcase how digital sharing of project information and data can improve electrical systems, making them safer, more efficient, and sustainable.

Video Design - This Motion Graphics Marketing Video features simple, clean animations. The video style is straightforward, using bright colors and easy-to-understand visuals. The focus on the Qr code scanner and the simple graphic of the electrical device illustrate the simplicity and ease of use of the application. The motion graphics in this video are very basic, yet they are very effective in conveying the message.

The visual style of this video effectively communicates the objective by showcasing the simplicity of using the product. The video uses a clear and concise narrative that is easy for any user to follow. The overall tone is positive and optimistic, emphasizing the benefits of using Schneider Electric's products to transform power systems.

21. YugabyteDB

YugabyteDB is a distributed SQL database, and the video is designed to show how YugabyteDB can help users move away from monolithic databases and embrace the cloud-native world.

Video Design - The video uses bright, bold colors and dynamic graphics to showcase the features of the YugabyteDB solution. It starts with a question mark, which serves as an excellent way to introduce the problem that many companies face with monolithic databases. The animations are high quality and modern, making the video an effective Promo Marketing Video. The design style is modern and engaging, highlighting the ease of use, scalability, and flexibility of YugabyteDB, which resonates well with the target audience.

The visual style of the video communicates the objective by highlighting the drawbacks of traditional monolithic databases and suggesting YugabyteDB as a solution. The video uses a bold, confident tone, assuring viewers that YugabyteDB can handle the most demanding, cloud-native workloads. The video successfully connects the visual elements with the message, making it engaging and memorable. The use of graphics, animation, and colors makes the video stand out from other database promotional videos, and the high quality visuals reinforce the brand's message.

22. Sage

Sage Intacct Planning, formerly Sage Intacct Budgeting & Planning, helps businesses understand their current financials and plan for the future. This video is designed to showcase the importance of planning tools for business success.

Video Design - The video uses a simple, cartoon-like style, featuring bright colors and minimal details. This type of design is common in Promo Marketing Video, making it easy to digest and understand. The graphics are clear and crisp, which contributes to a professional and trustworthy look for the brand.

The visual style of the video effectively conveys the message that without the right tools, planning can be difficult and time-consuming. The use of a simple bicycle analogy makes the concept relatable to viewers, helping them understand the potential benefits of Sage Intacct Planning. The video also has an upbeat and optimistic tone, suggesting that planning can be a rewarding experience.

23. PepsiCo

PepsiCo is working towards making its packaging 100% recyclable, compostable or biodegradable by 2025. This video is designed to explain what compostable packaging is, how it works, and its environmental benefits.

Video Design - This Enterprise Application Launch Marketing Video features a clean and simple visual style. Vibrant colors and bold shapes are used to create eye-catching graphics. The illustrations are simple yet effective, making the complex concepts of composting easy to understand. The video uses animation throughout, giving it a playful and engaging feel.

The video effectively communicates its message by using a combination of animation, narration and visuals. The animation helps to break down the complex process of composting, making it more relatable to the viewer. The narration provides clear and concise explanations, and the visuals further reinforce the key messages about the benefits of compostable packaging. The video's upbeat tone helps to convey the positive impact of compostable packaging on the environment.

24. Vaisala

Vaisala provides measurement instruments for industrial processes and facilities. This video is designed to introduce their Indigo family of products.

Video Design - The video is a Product Explainer Marketing Video. It uses a combination of 3D animation and footage of real-world applications. The graphics are clean and high-quality and the animation is smooth and engaging. The 3D animation is used to illustrate the product's features and benefits, while the real-world footage helps to connect the product with real-world problems and solutions. The video is well-paced and engaging.

The video effectively communicates the value of Vaisala's Indigo family. It demonstrates how the product can be used to improve efficiency, safety and product quality. The video also effectively highlights the key features of the Indigo family: modularity, compatibility, robustness, reliability, low cost of ownership, and ease of maintenance. The video's upbeat and informative tone, along with its visually appealing design, successfully engages the viewer and effectively communicates the message of the product.

25. Health Catalyst

Health Catalyst helps healthcare organizations navigate the complex world of cost management. This video is designed to introduce a new solution called CORUS Suite, which provides detailed insights into the cost of care.

Video Design - The video features a clean and simple design with bright colors, simple shapes, and bold graphics. The animation style is reminiscent of a children's book, making it a friendly and engaging Business Marketing Video for the complex healthcare space. The use of imagery like constellations and a storm symbolizes the challenges facing healthcare leaders, and the navigation metaphor provides an easy-to-understand visual representation of the solution.

The use of vibrant colors and animation style creates a fun and engaging tone. The video uses a narrative that is both entertaining and informative. By connecting the navigation of a storm with financial challenges in healthcare, the video helps to drive home the point that Health Catalyst's CORUS Suite can be a valuable tool for navigating the complex financial landscape. The use of this visual language makes the video both memorable and impactful.

26. Daikin

Daikin is a company that strives for sustainable solutions. This video is designed to introduce their new VRV5 heat pump.

Video Design - This video is a Product Launch Marketing Video. It uses 3D animation and white and light-colored backgrounds to represent clean and simple design. The VRV5 heat pump is shown in realistic detail, which is enhanced by 3D design features.

The video uses a white background, which is a great way to focus on the product. The animation style and the use of simple graphics help to communicate the product's features and benefits. The VRV5 is shown arriving at a home, and the animation then highlights specific features of the product. The color palette uses light blue for the Daikin van and white and grey for the background, creating a clean and modern look. The tone of the video is professional and informative. The video's visual style is in line with Daikin's brand identity. It successfully communicates the product's key features and benefits, while also showcasing the brand's commitment to sustainability.

27. Roadmap

Roadmap is a solution that helps manage and execute projects with complex workflows. This video is designed to introduce the audience to the concept of Roadmaps and how it helps manage teams and projects.

Video Design - The video begins with an animation of various shapes moving in a chaotic manner which represents the chaos of managing large-scale projects. The video then introduces Roadmap with a visual metaphor of a roadmap that helps organize and manage the chaos. The visual style of the video is simple and clean, utilizing minimal colors and geometric shapes to create a modern and engaging experience. This makes it a strong New Service Overview Video.

The video then shows how Roadmap helps break down large projects into manageable tasks and allocate resources for each task. This simplicity of visuals and clear messaging help the viewer understand the value of the product, emphasizing the ease of use and streamlined project management. The overall tone of the video is professional and informative, conveying the message that Roadmap is a reliable and efficient solution for managing complex projects.

28. Phoenix Contact

Phoenix Contact is a company specializing in electrical engineering solutions. This video is designed to introduce their battery connections for energy storage systems.

Video Design - The video utilizes a combination of 3D animated models to show the battery storage system and its connection technology. The visuals emphasize the product's functionality, such as the ease of installation and safety features. This makes it a great Promo Marketing Video, especially for a technical audience.

The clean and simple design focuses on product demonstrations with minimal text. The white background and clear visual presentation make the technology clear and easy to understand. This promotes a professional tone, while ensuring that the key features of the battery connection are communicated effectively.

29. Atlassian

Atlassian is a software company that provides cloud-based collaboration tools. This video is designed to help viewers understand the benefits of switching to Atlassian Cloud.

Video Design - The video uses bright, colorful graphics with minimalist designs, that give it a modern, fresh feel. The overall style of the video resembles a Startup Marketing Video, with its simple and clean design. The design choices help the viewer understand Atlassian's brand identity.

The video seamlessly incorporates various graphics, like a cloud icon, keyholes, and progress bars to demonstrate the core features of Atlassian Cloud, which are security, performance, and data management. It helps viewers understand how Atlassian Cloud is different from the company's self-managed products. This creates a visually engaging experience, which enhances the viewer's understanding of the product. The overall tone of the video is reassuring and optimistic, indicating the company's confidence in its cloud offerings.

30. Hotjar

Hotjar is a platform for capturing user behavior and creating heatmaps and recordings. This video is designed to introduce the new Highlights feature.

Video Design - This video uses bright, vibrant colors. The visual design of this Promo Marketing Video is concise and engaging. The use of animated icons, bright colors, and simple white backgrounds emphasize the key features of the product.

The video effectively communicates its objective, which is to introduce and explain the new Highlights feature. The video uses a clear and concise style, which helps to engage the viewer and explain the key benefit of the feature. The upbeat tone of the video encourages viewers to learn more about Highlights and use this feature to improve their workflow.

How to plan and optimize New Service Overview Videos?

Understand Your Audience: "If you define the problem correctly, you almost have the solution." - Steve Jobs. Advids used this principle for a healthcare client. Through user research, we identified their target audience's primary concern: finding reliable home care. The resulting service overview video directly addressed this pain point, leading to a significant increase in inquiries and patient onboarding.

Actionable: Conduct thorough user research to identify and address audience needs.

Focus on Benefits, Not Features: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs. Advids applied this for a client launching a new online learning platform. Instead of listing course features, the service overview video showcased how the platform helps users achieve their learning goals, resulting in a higher conversion rate from free trials to paid subscriptions.

Actionable: Highlight tangible benefits, demonstrate real-world application.

Craft a Compelling Narrative: "People don't buy what you do; they buy why you do it." - Simon Sinek. Advids helped a non-profit organization communicate their mission through a compelling story. The service overview video focused on the impact of their work, resonating emotionally with viewers and boosting donations.

Actionable: Connect with audience emotionally by showcasing purpose and impact.

Keep it Concise: "Simplicity is the ultimate sophistication." - Leonardo da Vinci. Advids applied this principle for a client in the food delivery industry. Their initial service overview video was too long. We condensed it, focusing on key messages and visuals, resulting in higher completion rates and improved brand recall.

Actionable: Maintain brevity, prioritize clarity and visual engagement.

Test and Iterate: "The biggest risk is not taking any risk... In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks." - Mark Zuckerberg. Advids constantly tests different video elements for our clients. For a retail client, we A/B tested two versions of their service overview video with different calls to action. The winning version led to a 20% increase in conversions.

Actionable: Experiment with different elements, analyze results, optimize performance. **

Why Advids for New Service Overview Video?

At Advids, we create compelling New Service Overview Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your new service shines. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, and we're ready to bring our expertise to your project.

Why Choose Advids?

Experience & Trust: 12+ years of experience and over 3400 successful projects demonstrate our deep understanding of video production. Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life.
Client-Focused Approach: We prioritize collaboration and communication, ensuring your vision is at the heart of every decision. Our dedication to client satisfaction is reflected in over 109 five-star Google reviews.
Results-Driven Videos: Between 285 and 370 of our successful projects have been specifically focused on New Service Overview Videos, showcasing our expertise in this area. We tailor each video to your brand, target audience, and specific needs, maximizing its impact.

Our New Service Overview Video Process:

Customized Solutions: We offer a range of New Service Overview Video styles, from explainer videos to character animations, ensuring the perfect fit for your service.
Compelling Storytelling: Our skilled animators and storytellers craft narratives that captivate viewers and clearly communicate the value of your new service.
Cutting-Edge Technology: We utilize the latest animation software and techniques to create visually stunning and impactful videos that resonate with your audience.

Partner with Advids:

Collaborative Partnership: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized.
Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create truly effective New Service Overview Videos.

Ready to unlock the potential of New Service Overview Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a New Service Overview Video?

A new service overview video is a concise and engaging video that provides a comprehensive introduction to a newly launched product or service. It's a powerful tool to communicate its value proposition, generate excitement, and capture the attention of potential customers. Think of it as a digital elevator pitch, visually showcasing your offering and its benefits. It can be used across various platforms, from your website and social media to email campaigns and paid advertising.

This type of video is essential for effectively launching a new service. It can be used to educate potential customers about the service, its benefits, and how it can solve their problems. It can also be used to generate leads, drive sales, and build brand awareness.

What do top New Service Overview Videos have in common?

Here are some ideas for marketing content:

Content Types

Content Considerations

What makes New Service Overview Videos effective?

A captivating new service overview video is a powerful tool for communicating your message and driving results. It's designed to engage viewers, capture their attention, and ultimately persuade them to take action.

A fundamental aspect of creating effective new service overview videos is a design to clearly articulate the value proposition of your service. This involves identifying the key benefits and features that resonate with your target audience and showcasing them in a compelling and memorable way.

Methods for creating effective new service overview videos aim to make the information easily digestible and engaging. This includes using clear and concise language, incorporating visuals and animations, and telling a story that connects with viewers on an emotional level. By incorporating these elements, you can create videos that are both informative and entertaining, leaving a lasting impression on your audience.

How long should your New Service Overview Video be?

A successful new service overview video is a balance between providing enough information to engage viewers and keeping them interested. The ideal length will vary depending on the complexity of your service, your target audience, and the platform where you're sharing it.

A comprehensive approach to determining the ideal length for your new service overview video involves considering the specific needs of your target audience and the platform where you'll be sharing it. This might involve a shorter video for social media platforms or a longer video for your website or YouTube channel.

Pre-Production Considerations

How to create New Service Overview Videos?

Creating a new service overview video involves a strategic process that combines planning, production, and distribution to ensure maximum impact.

A comprehensive process to create new service overview videos involves a combination of pre-production, production, and post-production steps. This ensures that your video is well-planned, visually appealing, and effectively communicates your message.

Pre-Production

Production

Crafting Captivating Service Stories

Crafting a captivating storyline for your service overview video is crucial for grabbing viewers' attention and conveying your service's value. It's about transforming a simple explanation into an engaging narrative that resonates with your audience.

Begin with an element that immediately grabs attention. This could be a provocative question relevant to your audience's pain points, a surprising statistic that highlights the problem your service solves, or a relatable scenario that draws viewers in. For example, a project management software video might open with a scene depicting the chaos of a disorganized team struggling to meet deadlines.

Instead of simply listing features, connect with viewers emotionally by showcasing the pain points your service addresses. Use relatable stories or scenarios to illustrate the challenges your target audience faces. For instance, a video for a language learning app could show someone struggling to communicate while traveling abroad.

Position your service as the answer to the problems you've highlighted. Clearly demonstrate how it alleviates pain points and provides tangible benefits. Show, don't just tell. For example, the language learning app video could then transition to showing the same person confidently conversing in a foreign language after using the app.

Structure your video with a clear beginning, middle, and end. Take viewers on a journey that showcases the transformation your service offers. This could involve following a customer's journey from problem to solution or showcasing the evolution of your service's development.

Clearly instruct viewers on the next steps. Whether it's visiting your website, signing up for a trial, or contacting your team, make it easy for them to take action. For example, include a prominent button or link on the screen with a Clear Call to Action like Get Started Today.

Remember to tailor your storyline to your specific target audience. Consider their demographics, interests, and pain points when crafting your narrative. A video aimed at busy professionals will have a different tone and pace than one aimed at students.

Onboarding Success with Video

Onboarding new customers is crucial for their success and satisfaction with your service. A well-crafted overview video can significantly enhance this process, providing a dynamic and engaging way to introduce your service and empower customers to use it effectively.

Simplify Complex Information: Break down complex processes, features, and benefits into easily digestible segments. Use visuals, animations, and clear language to make it easier for new customers to grasp the essentials. For example, a video for a new accounting software could use screen recordings to demonstrate how to create invoices or generate reports.

Provide Visual Guidance: Go beyond static text-based instructions by visually demonstrating how to use key features, navigate the interface, and troubleshoot common issues. This can be achieved through screen recordings, animated tutorials, or even Interactive Elements within the video. For instance, a video for a design platform could use animated tutorials to show users how to create different design elements.

Offer a Consistent Onboarding Experience: Ensure all new customers receive the same clear and concise information, regardless of their learning style or technical proficiency. A video provides a standardized onboarding experience, eliminating inconsistencies that can arise from individual interactions or written materials.

Reduce Support Queries: By proactively addressing common questions and concerns in your video, you can minimize the volume of support requests from new users. This frees up your support team to focus on more complex issues and improves customer satisfaction.

Boost Customer Confidence: A well-structured overview video can empower customers to use your service independently, fostering a sense of confidence and satisfaction. When customers feel comfortable using your service, they are more likely to become loyal users and advocates.

Crafting Compelling Service Video Narratives

Choosing the right narrative style is crucial for maximizing the impact of your service overview video. Each narrative type offers a unique approach to engaging your audience and communicating your message.

• Problem-Solution: This classic structure starts by highlighting a relatable problem your target audience faces. It then positions your service as the effective solution, showcasing its benefits and value. This approach is particularly effective for services that address a clear pain point, such as a time-tracking software video that starts by showing the frustration of manual time entry.
• Customer Story: Humanize your brand by featuring a satisfied customer who shares their positive experience with your service. This approach builds trust and credibility by showcasing real-world results. For example, a video for a CRM platform could feature a business owner explaining how the platform helped them improve Customer Relationships and increase sales.
• Feature-Benefit: This direct approach focuses on highlighting the key features of your service and directly explaining how they translate into tangible benefits for the customer. This is a good option when you have a service with many distinct features that you want to showcase, such as a video for a website builder that highlights each feature and its corresponding benefit.
• Testimonial-Driven: Leverage the Power of Social Proof by featuring Testimonials from multiple satisfied customers. This approach builds confidence and demonstrates the positive impact of your service across a range of users. For example, a video for a fitness app could feature testimonials from users with different fitness goals who have all achieved success using the app.

Aligning Narrative with Brand and Audience: It's important to choose a narrative that aligns with your overall Brand Messaging and resonates with your target audience. Consider your brand's voice, tone, and the specific needs and interests of your viewers when selecting the most effective narrative style.

Boosting Leads with Video

Clearly instruct viewers on the desired action. Make it specific and enticing. Instead of a generic Learn More, consider offering a free trial, a downloadable resource like a guide or checklist, or a consultation with your team. For example, a video for a marketing automation platform could offer a free trial of the software.

Highlight Value Proposition:

Emphasize the unique benefits of your service and how it solves specific customer pain points. Make a strong case for why they should choose you over competitors. For instance, a video for a cloud storage service could highlight its security features and ease of collaboration.

Leverage Social Proof:

Incorporate customer testimonials or case studies to Build Trust and credibility. Showcasing the positive experiences of others can be a powerful motivator. For example, a video for a project management tool could feature a case study of a company that successfully implemented the tool and saw significant improvements in project delivery.

Optimize for Sharing:

Make it easy for viewers to share your video on social media platforms. Include social sharing buttons and encourage viewers to spread the word. This can significantly expand your reach and attract a wider audience.

Use Targeted Distribution:

Promote your video through relevant channels and platforms where your target audience is most likely to engage with it. This could include social media advertising, email marketing campaigns, or industry-specific websites and forums.

Customer Journey Video Strategies

A new service overview video can be a versatile asset throughout the customer journey, addressing key touchpoints and guiding customers towards conversion and beyond.

Awareness: Capture the attention of potential customers who are just becoming aware of their need for a solution like yours. Introduce your service and its value proposition concisely and engagingly. For example, a video for a social media management tool might focus on the challenges of managing multiple social media accounts effectively.

Consideration: Provide in-depth information about your service's features, benefits, and competitive advantages to prospects who are actively evaluating their options. For instance, a video for a CRM platform could delve into its specific features for managing customer interactions, tracking sales leads, and generating reports.

Decision: Address potential concerns and objections, reinforcing the value of your service and guiding prospects towards making a purchase decision. For example, a video for an e-commerce platform could address security concerns by highlighting its encryption protocols and fraud prevention measures.

Onboarding: Guide new customers through the initial setup and use of your service, ensuring a smooth and positive onboarding experience. For instance, a video for a project management tool could provide a step-by-step tutorial on how to create projects, assign tasks, and track progress.

Retention: Provide ongoing value and support to existing customers, keeping them engaged and satisfied with your service. For example, a video for a graphic design software could showcase new features, provide tips and tricks, or offer advanced tutorials to help users get the most out of the software.

Boosting Brand Impact with Video

• Infuse your video with your brand's unique voice, tone, and visual style.
• Use Consistent Branding elements like colors, fonts, and logo to create a memorable and consistent brand experience.
• For example, a video for a creative agency might use bold colors, playful animations, and a quirky Voiceover to reflect its brand personality.

Highlight Expertise:

• Demonstrate your industry knowledge and thought leadership by providing valuable insights and addressing customer pain points effectively.
• For instance, a video for a financial services company could feature an expert discussing market trends and offering financial advice.

Build Trust Through Transparency:

• Be upfront about your service's capabilities and limitations.
• Building trust through honesty and authenticity can go a long way in establishing credibility.
• For example, a video for a software company could openly discuss the limitations of its free plan while highlighting the benefits of its paid plans.

Share Customer Success Stories:

• Feature real customers who have achieved positive outcomes using your service.
• Showcasing its real-world impact builds trust and credibility.
• For instance, a video for a marketing automation platform could feature a customer testimonial explaining how the platform helped them increase leads and sales.

Maintain Professional Quality:

• Invest in High-Quality Production values to convey a sense of professionalism and credibility.
• This includes using professional videography, clear audio, and polished editing.
• A poorly produced video can reflect negatively on your brand.

Crafting High-Quality Service Videos

Determine the specific goals you want to achieve with your video. Do you want to increase brand awareness, generate leads, drive sales, or improve customer onboarding? Having clear objectives will guide your video's content and style. For example, if your goal is to generate leads, you might focus on highlighting a free trial offer and including a prominent call to action to sign up.

Know Your Audience:

Understand your target audience's demographics, interests, pain points, and preferred content consumption habits. This will help you tailor your video's messaging, tone, and style to resonate with them. For instance, a video aimed at a younger audience might use a more casual tone and incorporate humor, while a video aimed at a professional audience might be more formal and data-driven.

Develop a Compelling Narrative:

Craft a clear and Engaging Storyline that captures attention, conveys your message effectively, and resonates with your audience. Consider using one of the narrative types discussed earlier, such as problem-solution or customer story, to structure your video.

Invest in Quality Production:

Prioritize high-quality visuals, audio, and editing to create a professional and engaging viewing experience. This includes using professional videography equipment, clear audio recording, and skilled editing to ensure a polished final product.

Optimize for Different Platforms:

Tailor your video's length, format, and content to suit the specific requirements and audience expectations of each platform where you plan to share it. For example, a video for social media might be shorter and more visually engaging than a video for your website.

Crafting Winning Service Overview Videos

Establish specific, measurable, achievable, relevant, and time-bound (SMART) goals for your video. For example, your goal might be to increase website traffic by 20% within the first month of launching the video, or to generate 100 qualified leads through a Lead Capture Form embedded in the video landing page.

Target Audience Understanding:

Conduct thorough research to understand your ideal customer's demographics, pain points, motivations, and content preferences. This will help you tailor your video's messaging, style, and distribution strategy to effectively reach and engage your target audience.

Compelling Storytelling:

Craft a narrative that captures attention, evokes emotion, and effectively communicates the value proposition of your service in a memorable way. Consider using Storytelling techniques like character development, conflict and resolution, and emotional appeals to make your video more engaging.

High-Quality Production:

Invest in professional video production, including scripting, storyboarding, filming, editing, sound design, and animation. A polished and professional video will enhance your brand's credibility and make a stronger impression on viewers.

Strategic Distribution and Promotion:

Develop a plan to distribute your video across relevant channels, including your website, social media platforms, email marketing, and paid advertising. Consider the specific platforms your target audience frequents and tailor your distribution strategy accordingly.

Customer Support: A Video Revolution

A new service overview video can serve as a valuable self-service resource for customers, providing readily available answers to frequently asked questions and reducing the strain on your support team.

• Identify the most common questions customers have about your service, its features, and its functionality.
• Analyze customer support tickets, conduct surveys, and gather feedback from your sales and support teams to identify recurring questions.

• Address these questions directly in your video, using simple language and visuals to explain concepts effectively.
• Avoid using technical jargon or overly complex explanations that might confuse viewers.

• Demonstrate how to use key features, troubleshoot common issues, and navigate your service's interface in a user-friendly manner.
• Use screen recordings, animations, or voiceovers to guide viewers through each step.
• For example, a video for a software platform could show users how to reset their password or troubleshoot a common error message.

• Organize your videos by topic or category, making it easy for customers to find the information they need quickly and efficiently.
• Use clear titles and descriptions for each video and consider implementing a search function within your video library.

• Integrate relevant videos into your website's FAQ section, knowledge base, or customer support portal for easy access.
• This allows customers to find answers to their questions without having to contact your support team.

Captivate Your Audience with Visual Storytelling

High-Quality Visuals:

• Invest in professional videography, using high-resolution cameras, proper lighting, and visually appealing settings.
• Use high-quality stock footage or animation to enhance visuals and avoid using low-resolution or blurry images.

• Incorporate your brand's colors, fonts, logo, and visual style throughout the video to reinforce brand identity and create a cohesive visual experience.
• Ensure that your video's visuals align with your overall brand guidelines.

• Utilize animation, motion graphics, screen recordings, and other visual elements to break up static shots, illustrate concepts, and maintain viewer interest.
• For example, you could use Kinetic Typography to animate text-based information or incorporate transitions and effects to make the video more dynamic.

• Ensure your visuals complement and reinforce your message, avoiding clutter or distractions that might confuse viewers.
• Use visuals to illustrate key points and avoid overwhelming viewers with too much information on screen at once.

• Use visually appealing buttons, graphics, or animations to highlight your call to action and encourage viewers to take the desired next step.
• Make your call to action clear, concise, and visually prominent.

Case Study: How GoPro Leveraged Different Video Formats to Reach its Target Audience

The Challenge:

GoPro, a leading action camera manufacturer, wanted to reach a diverse audience with its video content. They needed to utilize different video formats to appeal to various interests and preferences.

The Solution:

GoPro adopted a Multi-Format Video Strategy, focusing on:

• Short-Form Videos: Creating engaging and shareable videos for social media platforms like Instagram and TikTok.
• Long-Form Videos: Producing high-quality documentaries and behind-the-scenes footage for YouTube and other platforms.
• Live Streaming: Hosting live events and experiences to connect with viewers in real-time.

The Results:

GoPro saw a significant increase in reach and engagement after implementing its Multi-Format Video Strategy. They experienced:

• Social Media Followers: Increased by 20%
• YouTube Subscribers: Increased by 15%
• Live Stream Viewership: Increased by 25%

Key Takeaways:

• Utilizing different video formats is essential for reaching a diverse audience.
• By adopting a multi-format strategy, GoPro was able to expand its reach and engage with viewers across various platforms.

Case Study: Levi's "Live in Levi's" Campaign

Objective: Levi's aimed to increase brand awareness and engagement among Gen Z consumers through a video-driven campaign.

Strategy: The brand partnered with popular TikTok creators to produce a series of short-form videos showcasing Levi's clothing in authentic and relatable ways. The campaign emphasized user-generated content and encouraged viewers to participate through challenges and contests.

Results: The Live in Levi's campaign achieved significant success:

• Increased Brand Awareness: The campaign generated over 1 billion views across TikTok, with a 20% increase in brand mentions on social media.
• Enhanced Engagement: The campaign saw a 30% rise in website traffic and a 15% increase in online sales.
• Positive Sentiment: The campaign received overwhelmingly positive feedback from viewers, with a 90% approval rating on social media.

Key Takeaways: Levi's demonstrated the power of authentic storytelling and Influencer Marketing in reaching a younger audience. By leveraging TikTok's platform and engaging with creators, the brand effectively increased brand awareness, drove engagement, and ultimately boosted sales.

Case Study: Nike's "Just Do It" Campaign

Objective: Nike aimed to inspire and motivate athletes and fitness enthusiasts through a series of video ads featuring diverse athletes and inspiring stories.

Strategy: The Just Do It campaign utilized a variety of video formats, including short-form ads, documentaries, and behind-the-scenes footage. The campaign emphasized the power of human connection and the importance of pursuing one's goals.

Results: The Just Do It campaign achieved significant success:

• Increased Brand Awareness: The campaign generated widespread awareness and positive sentiment for Nike.
• Motivated Consumers: The campaign inspired consumers to pursue their fitness goals and embrace a healthy lifestyle.
• Boosted Sales: The campaign contributed to a significant increase in Nike's sales.

Key Takeaways: Nike's Just Do It campaign demonstrated the power of using a variety of video formats to reach a diverse audience. By showcasing inspiring stories and authentic human connections, the campaign effectively motivated consumers and boosted brand awareness.

How new service overview video examples are curated?

We dove deep into new service overview videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic new service overview videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining clarity and persuasiveness of the service's benefits.
7.Target Audience Connection Determining how effectively the video resonates with the intended audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 1st, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, new service overview video examples 2024, n=13636 videos within duration <3 mintues, across industries.