30 Compelling New Service Overview Video Examples To Drive Conversions

1. Tipalti

Global online marketplaces thrive on efficient payments. This Content Marketing Video expertly illustrates how Tipalti streamlines this complex process. The use of interconnected icons and a rotating globe effectively communicates the platform's global reach and scalability.

Tipalti's key features, including onboarding and compliance, are clearly explained through clean, vector-style animations. The video successfully positions Tipalti as a trusted solution for businesses needing reliable, large-scale partner payment management.

2. Addverb

Efficient warehouse operations are showcased in this new service overview video. The video's clear visuals highlight the Veloce robot's precise movements and seamless integration with existing infrastructure. Addverb's focus on space optimization is clearly demonstrated.

The dynamic camera work and concise presentation make the video highly effective. The Veloce robot's capabilities are presented in a way that is both informative and visually engaging. The overall effect is a compelling demonstration of Addverb's innovative solution.

3. Invacare Animated Product Demo

Kuschall Compact's innovative design shines in this new service overview video. The 3D animation is exceptional, showcasing the wheelchair's lightweight frame and easy folding mechanism with impressive clarity. Customizable colors and the intuitive Keep on Track® system are also effectively highlighted.

This concise product demonstration is highly effective, offering a compelling visual experience. The compact folded size and suitability for diverse users are subtly conveyed, encouraging viewers to learn more about this impressive wheelchair.

4. HR Acuity Platform Overview Demo

Workplace challenges are a reality, but HR Acuity offers a solution. This Promo Marketing Video effectively demonstrates how the software streamlines case management, helping HR professionals and business leaders proactively address issues like harassment and discrimination.

The video's strength lies in its clear visualization of HR Acuity's functionality, from case intake to data-driven insights. This allows viewers to easily grasp the software's value in mitigating risks and improving employee relations.

5. CombiSave Overview 2D Animation

Clever visuals make this CombiSave Promo Marketing Video shine. The animation style is clean and modern, effectively highlighting the product's advantages. The narration is concise and complements the visuals perfectly.

Relatable scenarios, such as wasted hot water, connect with viewers. The clear demonstration of the CombiSave valve's installation and effect on water flow is impactful. The video also emphasizes cost and environmental savings.

6. Gridsmart

Gridsmart Protect's system is showcased in this new service overview video, using effective animation to highlight its features. Isometric views clearly demonstrate how the system improves safety for all road users, especially vulnerable groups.

The video's clean design and simple explanations make complex technology easily understandable. Its global reach is emphasized, showing its potential to improve safety in diverse urban environments. The clear call to action encourages viewers to learn more.

7. KPMG

Lease Hub's demonstration video cleverly simplifies complex accounting. The animated workflow and dashboard mockups are exceptionally clear, making the new service overview video highly effective. Its concise length and modern design maintain viewer interest.

The user interface is showcased with detailed shots, emphasizing ease of use and addressing AASB 16 challenges. This approach successfully communicates Lease Hub's value, making it a strong example of a product demonstration.

8. Ophir

Impressive visuals define this Product Teaser Marketing Video for Ophir. The SUPIR 60-1200mm F/4 lens is showcased through stunning 3D animation, highlighting its sleek design and technical specifications with clear text overlays. This approach directly addresses the needs of professionals in the field.

The futuristic aesthetic and dynamic camera angles create a captivating experience, leaving a lasting impression. The video's brevity and impactful visuals successfully pique interest in this high-performance IR lens, encouraging further exploration.

9. Ad Astra

Dynamic visuals immediately capture attention in this Motion Graphics Explainer Marketing Video. The clever use of connected dots and subway-style paths makes complex scheduling data easily understandable, while charts effectively illustrate resource allocation.

Ad Astra's data-driven approach is clearly communicated, showcasing its benefits for both institutions and students. The video's clean design and concise presentation ensure key messages resonate with the target audience.

10. Blend

Understanding dividends just got easier. Charles Stanley Direct's Animated Explainer Marketing Video uses a clever classroom setting and simple animation to explain complex financial concepts. The visuals are clear, and the presenter is engaging.

This makes learning about dividends and dividend yield accessible to everyone. The video's brevity is a strength; it gets straight to the point without overwhelming the viewer. It's a great example of how to effectively communicate complex information.

11. State Street

State Street's impactful new service overview video immediately grabs attention. Its dynamic visuals effectively communicate the growth of ESG-driven assets and the challenges firms face. The video's concise nature is a strength, conveying key information efficiently.

State Street ESG Solutions is presented as a comprehensive answer, addressing portfolio construction, risk modeling, and compliance. The use of icons and data visualizations is excellent, simplifying complex concepts. This short video is a great example of clear and engaging communication.

12. Redis SaaS Platform Tour

Global reach and seamless data access are powerfully conveyed in this Promo Marketing Video. The clever use of icons and animations makes complex technical information easily digestible, while the vibrant color palette and smooth transitions maintain viewer engagement. This 42-second video targets developers and IT professionals.

Redis Enterprise Cloud on Google Cloud is showcased effectively, highlighting key benefits like scalability and up to 80% cost savings. The inclusion of active-active geo-replication and diverse deployment options broadens its appeal.

13. Xiaomi

Xiaomi's innovative approach to wearable technology is captivating. This Promo Marketing Video cleverly uses a disappearing smartphone to highlight the shift towards smart glasses, showcasing seamless integration of smartphone functions. The video targets tech-savvy individuals seeking effortless technology.

The visuals are stunning, focusing on the glasses' sleek design and intuitive UI. Real-world applications, like menu translation and photography, are demonstrated effectively. The final shot leaves viewers wanting more.

14. Higher Logic

Clever visuals highlight Higher Logic Thrive's member engagement tools. The new service overview video uses animation to illustrate platform features, making even complex data management seem effortless. This approach is particularly effective for associations and organizations.

The video's concise presentation of the member lifecycle, from recruitment to renewal, is a strength. It successfully demonstrates how the platform simplifies processes and creates powerful member experiences, like streamlined communication and easy payment options.

15. Teledyne

Operational mastery unfolds in Brightly's video, spotlighting "Asset Essentials". It's more than software; it's about transforming operations management into a strategic advantage. The video immediately grabs attention, showcasing a dynamic dashboard rich with KPIs. This visual command center instantly speaks volumes about data-driven leadership and proactive oversight. Quickly moving through key functionalities, this how-to demo video effectively illustrates work order processes and mobile ease-of-access, revealing paths to streamlined operations . The platform acts as a central nervous system, orchestrating everything from reactive fixes to predictive planning with finesse. It is not just a tool, it's an enabler for insightful actions. "Asset Essentials" by Brightly, as shown in the video, delivers a powerful message of comprehensive capability. It's crafted to equip operations teams with both the vision and the agility to excel, converting raw data into strategic power. This compelling vision clearly addresses the demand for superior operational control.

16. BMC

Supply chain disruptions are a common headache, but this Promo Marketing Video shows how BMC Helix Control-M offers a solution. The animation clearly illustrates the problem and solution, making complex processes easy to understand for IT professionals and business leaders.

This video excels at showcasing the software's ability to streamline operations and improve customer satisfaction. The visual clarity and concise messaging make it an effective tool for reaching the target audience and driving engagement.

17. DermaConcepts

Sleek 3D animation showcases the Electro-Sonic DF Mobile in this new service overview video . The tutorial's clarity is remarkable, making the device's operation instantly understandable. This is a perfect example for those interested in advanced skincare technology.

The video's clean design and focus on key features create a sophisticated impression. The concise instructions and visual aids ensure viewers understand the benefits quickly. Environ's commitment to a beautiful skin for a lifetime is subtly yet powerfully conveyed.

18. ServiceNow

Efficient workflows are the focus of this Promo Marketing Video. It masterfully illustrates the shift from individual struggles to team success, emphasizing the platform's intuitive design and ease of use. The clear visuals effectively communicate the power of ServiceNow to simplify complex tasks.

The video's success stems from its ability to showcase the platform's diverse applications. The seamless integration of various tools, from mobile apps to dashboards, highlights the platform's comprehensive nature and its positive impact on employee collaboration and productivity.

19. AESSEAL

Costly steam turbine leaks plague industrial facilities. This new service overview video from AESSEAL effectively showcases their STS„¢ seal as a solution, using compelling visuals and 3D animation to explain its functionality and benefits. The video's rapid pace maintains viewer engagement.

AESSEAL's quick turnaround time is clearly communicated, along with the seal's advantages. The video's concise presentation and strong call to action€” If you want quicker and better, call AESSEAL€” leave a lasting impression on plant managers responsible for maintenance.

20. Schneider Electric

This compelling Motion Graphics Marketing Video showcases the power of digital transformation in electrical infrastructure management. Clean animation effectively illustrates EcoStruxure's features, from IoT integration to remote monitoring, appealing to facility managers and engineers. Data-driven solutions are clearly presented, emphasizing improved efficiency and safety.

The video's concise yet informative approach, coupled with a thought-provoking final question, leaves viewers wanting to learn more about EcoStruxure's capabilities and how it can benefit their operations. Its clear visuals and impactful message make it a strong example of effective marketing.

21. YugabyteDB

Impressive visuals highlight YugabyteDB's cloud-native architecture in this Promo Marketing Video. The clear contrast between traditional and distributed databases, along with seamless scalability demonstrations, makes the product's advantages immediately apparent. Non-disruptive upgrades are also shown, a key benefit.

Client logos build confidence, and the open-source community aspect is effectively conveyed. This video is a great example of how to clearly communicate complex technical information to a broad audience. Get started today and experience reduced risk and lower costs.

22. Sage

Effective visuals propel this Sage Intacct Planning Promo Marketing Video. The bicycle analogy brilliantly portrays the planning journey, from initial strategy to overcoming obstacles and reaching the destination. The video's pace is perfect, maintaining viewer engagement without information overload.

The software's interface is clearly presented, making its features easily grasped. A strong call to action concludes the video, prompting viewers to explore Sage Intacct Planning. This is a superb example of a software explainer video that masterfully blends informative content and visual appeal.

23. PepsiCo

Clever animation brings compostable packaging to life in this Enterprise Application Launch Marketing Video. The transformation from compost to flourishing plants is visually stunning, clearly demonstrating environmental benefits. The concise nature of the video ensures it remains engaging and easily shared.

This short, impactful video effectively targets environmentally conscious consumers and businesses. Its simple yet effective visuals and clear message make it a strong example of marketing sustainability.

24. Vaisala

Vaisala's animated Product Explainer Marketing Video is a visual delight. Its clean design and bright colors immediately capture attention, making the complex information easily digestible for HR professionals and business leaders. The concise explanation of the platform's functionality is particularly effective.

The video's modern aesthetic, with its flat character design, resonates with a professional audience. The clear demonstration of the coaching selection process and post-session survey, coupled with the data-rich reporting dashboard, builds confidence in the platform's capabilities. This video is a great example of how to effectively communicate complex information in a visually engaging way.

25. Health Catalyst

Healthcare financial leaders face daunting cost challenges. This Business Marketing Video cleverly uses visual metaphors to illustrate the complexities of navigating healthcare finances, transitioning from ancient navigation to the modern-day struggles of cost management. The animation style is crisp and effective, making complex data easily understandable.

CORUS, the cost management suite, is presented as the solution. The video's strength lies in its clear progression from problem to solution, showing how CORUS integrates data for comprehensive cost analysis and empowers professionals to improve patient outcomes. The final image of confident navigation powerfully communicates the transformative potential of CORUS.

26. Daikin

High-impact visuals define Daikin's VRV 5 Product Launch Marketing Video. The exploded-view animation, a key element, clearly illustrates the unit's internal workings and ease of access, making complex technology accessible. This, coupled with the modern 3D animation, effectively communicates the product's sophisticated design.

The video's success stems from its broad appeal. It targets installers with its focus on simplified installation, environmentally conscious buyers with its sustainability message, and tech-savvy users with its smart home integration. The final shot of a futuristic cityscape reinforces the brand's commitment to innovation.

27. Roadmap

Project management challenges are vividly portrayed in this new service overview video. The use of dynamic geometric shapes and a single moving dot cleverly illustrates the complexities of juggling multiple tasks, immediately resonating with the target audience of project managers. This concise visual narrative effectively communicates the core message.

Roadmap's solution is elegantly presented. The video clearly shows how the tool simplifies project forecasting and task allocation, emphasizing its user-friendly interface. It's a compelling introduction to a solution for streamlining project management.

28. Phoenix Contact

Clean lines and vibrant color define this Promo Marketing Video. The 3D animation, particularly the detailed connector close-ups, instantly communicates precision engineering and high-quality materials. Technical specifications are clearly presented, enhancing the professional feel.

The video's concise nature effectively conveys key information to energy storage professionals and technicians. Strategic use of color and lighting, combined with dynamic camera angles, creates a visually appealing and informative experience.

29. Atlassian

Does this Startup Marketing Video resonate? Its animated approach cleverly simplifies complex cloud migration. Atlassian Cloud's features are presented visually, making the video accessible to businesses and IT professionals.

The fast-paced style keeps viewers engaged, leading seamlessly to a call for a deep dive demo. This approach is effective for showcasing a product's capabilities without overwhelming the audience. It's a great example of concise, impactful marketing.

30. Hotjar

Website insight sharing transformed. This Promo Marketing Video brilliantly demonstrates Hotjar's Highlights feature, a game-changer for marketing teams. The video's clean design and intuitive walkthrough make the feature's ease of use immediately apparent.

Highlights' ability to streamline the process, from selection to organization and sharing, is showcased effectively. The video concludes with an encouraging message, leaving viewers eager to explore this time-saving tool. Learn more.

How to plan and optimize New Service Overview Videos?

Understand Your Audience: "If you define the problem correctly, you almost have the solution." - Steve Jobs. Advids used this principle for a healthcare client. Through user research, we identified their target audience's primary concern: finding reliable home care. The resulting service overview video directly addressed this pain point, leading to a significant increase in inquiries and patient onboarding.

Actionable: Conduct thorough user research to identify and address audience needs.

Focus on Benefits, Not Features: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs. Advids applied this for a client launching a new online learning platform. Instead of listing course features, the service overview video showcased how the platform helps users achieve their learning goals, resulting in a higher conversion rate from free trials to paid subscriptions.

Actionable: Highlight tangible benefits, demonstrate real-world application.

Craft a Compelling Narrative: "People don't buy what you do; they buy why you do it." - Simon Sinek. Advids helped a non-profit organization communicate their mission through a compelling story. The service overview video focused on the impact of their work, resonating emotionally with viewers and boosting donations.

Actionable: Connect with audience emotionally by showcasing purpose and impact.

Keep it Concise: "Simplicity is the ultimate sophistication." - Leonardo da Vinci. Advids applied this principle for a client in the food delivery industry. Their initial service overview video was too long. We condensed it, focusing on key messages and visuals, resulting in higher completion rates and improved brand recall.

Actionable: Maintain brevity, prioritize clarity and visual engagement.

Test and Iterate: "The biggest risk is not taking any risk... In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks." - Mark Zuckerberg. Advids constantly tests different video elements for our clients. For a retail client, we A/B tested two versions of their service overview video with different calls to action. The winning version led to a 20% increase in conversions.

Actionable: Experiment with different elements, analyze results, optimize performance. **

Why Advids for New Service Overview Video?

At Advids, we create compelling New Service Overview Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your new service shines. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, and we're ready to bring our expertise to your project.

Why Choose Advids?

Experience & Trust: 12+ years of experience and over 3400 successful projects demonstrate our deep understanding of video production. Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life.
Client-Focused Approach: We prioritize collaboration and communication, ensuring your vision is at the heart of every decision. Our dedication to client satisfaction is reflected in over 109 five-star Google reviews.
Results-Driven Videos: Between 285 and 370 of our successful projects have been specifically focused on New Service Overview Videos, showcasing our expertise in this area. We tailor each video to your brand, target audience, and specific needs, maximizing its impact.

Our New Service Overview Video Process:

Customized Solutions: We offer a range of New Service Overview Video styles, from explainer videos to character animations, ensuring the perfect fit for your service.
compelling story telling: Our skilled animators and storytellers craft narratives that captivate viewers and clearly communicate the value of your new service.
Cutting-Edge Technology: We utilize the latest animation software and techniques to create visually stunning and impactful videos that resonate with your audience.

Partner with Advids:

Collaborative Partnership: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized.
Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create truly effective New Service Overview Videos.

Ready to unlock the potential of New Service Overview Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a New Service Overview Video?

A new service overview video is a concise and engaging video that provides a comprehensive introduction to a newly launched product or service. It's a powerful tool to communicate its value proposition, generate excitement , and capture the attention of potential customers . Think of it as a digital elevator pitch , visually showcasing your offering and its benefits. It can be used across various platforms , from your website and social media to email campaigns and paid advertising .

This type of video is essential for effectively launching a new service. It can be used to educate potential customers about the service, its benefits, and how it can solve their problems. It can also be used to generate leads , drive sales , and build brand awareness .

What do top New Service Overview Videos have in common?

Mastering these elements ensures your new service video resonates and drives results.

Ideal Customer Profile: target specific user needs and pain points for resonance. Emphasize relatable personas.

• Compelling Narrative Arc: Structure a clear beginning, middle, and end, building anticipation and payoff. Use a problem-solution structure.
• Problem/Solution Framework: Emphasize the pain points and clearly demonstrate how the service alleviates them. Use before-and-after visuals.
• Key Feature Highlights: Prioritize features offering the most significant value. Use visual cues to emphasize key points.
• visual storytelling Techniques: Use authentic visuals and relatable characters to build emotional connection . Show, don't just tell.
• intuitive user journey : Guide viewers through a typical user flow, highlighting ease of navigation. Use on-screen annotations .
• concise screen demonstrations : Use high-quality recordings, focusing on key interactions. Keep it short and sweet.
• real-world application examples : Showcase diverse use cases, demonstrating versatility. Use customer testimonials .
• quantifiable results showcase : Present data visually, using charts and graphs . Focus on key metrics.
• clear call to action : Use strong verbs and create a sense of urgency. Provide clear next steps.

What makes New Service Overview Videos effective?

A captivating new service overview video is a powerful tool for communicating your message and driving results. It's designed to engage viewers, capture their attention, and ultimately persuade them to take action.

A fundamental aspect of creating effective new service overview videos is a design to clearly articulate the value proposition of your service. This involves identifying the key benefits and features that resonate with your target audience and showcasing them in a compelling and memorable way.

Methods for creating effective new service overview videos aim to make the information easily digestible and engaging. This includes using clear and concise language, incorporating visuals and animations, and telling a story that connects with viewers on an emotional level. By incorporating these elements, you can create videos that are both informative and entertaining, leaving a lasting impression on your audience.

How long should your New Service Overview Video be?

Optimize new service video length for maximum impact by aligning video type, content, and target audience stage.

Pre-production Considerations for Determining Video Length:

• What's the service's core value proposition?
• Who is the ideal customer profile?
• Which features need prominent display?
• What's the desired viewer engagement?
• Does the video need a demo or explainer style?
• What platform will host the video?
• What's the overall marketing goal?

New service overview video length guide

How to create New Service Overview Videos?

Crafting compelling service overview videos requires a strategic approach that prioritizes audience understanding and impactful storytelling . Mastering each phase ensures your video not only informs but also persuades.

• Scriptwriting - A compelling narrative showcasing the service's unique value proposition and benefits is crucial for viewer engagement .
• Storyboarding - A detailed storyboard ensures a cohesive visual narrative , preventing inconsistencies and maximizing the impact of each scene.
• Visual Selection - High-quality visuals and graphics enhance professionalism and create a memorable brand experience , reinforcing key messages .
• Music Selection - strategic music choices elevate the emotional impact , enhancing viewer engagement and memorability, aligning with brand identity.
• Video Filming - professional filming techniques ensure high-quality footage, minimizing post-production challenges and maximizing efficiency.
• Footage Editing - precise editing creates a clear and concise narrative, focusing on key selling points and eliminating distractions for maximum impact.
• Effects Addition - Subtle yet effective visual effects can enhance understanding and create a more engaging viewing experience, without being distracting.
• Platform Optimization - Adapting the video for various platforms ensures wider reach and optimal viewing experience across different devices and screen sizes.
• Final Video Review - A rigorous review process ensures the final product aligns with the brand's standards , maximizing its effectiveness and impact.

How new service overview video examples are curated?

We dove deep into new service overview videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic new service overview videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response , information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5. narrative structure Assessing storyline clarity, flow, message effectiveness .
6. value proposition Examining clarity and persuasiveness of the service 's benefits.
7.Target Audience Connection Determining how effectively the video resonates with the intended audience.
8. performance metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 1st, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. product demos
3. customer onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, new service overview video examples 2024, n=13636 videos within duration <3 mintues, across industries.