Video Creation Service

30 Video Examples To Enhance Your SaaS Onboarding Journey

Orko Roy
Last updated
Jul. 06, 2025

Want to dramatically improve your SaaS onboarding process? Explore these 30 examples of effective product demo and tutorial videos that illustrate how to simplify the user experience. This can lead to happier users and faster customer growth. By using focused video approaches, you can make your product stand out and achieve significant onboarding improvements.

Video's role in modern marketing:

About 93% of marketers say they've landed new customers due to short video ads on social media.
Videos less than 90 seconds long have a 50% retention rate.
70% of consumers say that they have shared a brand's video on social media.

Reduce user drop-off and build a base of dedicated users with these 30 SaaS onboarding journey video examples. Discover how welcome videos and animated explanations can transform complex products into easy-to-understand experiences. This encourages lasting customer relationships and increases customer lifetime value. Learn how to master video onboarding and unlock sustainable business expansion.

SaaS Onboarding Journey Video Examples

1. ARMIS

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Duration : 1 minute and 11 seconds

Illuminating healthcare's hidden risks, this presentation powerfully depicts vulnerabilities within interconnected medical devices and operational technology, showing threatening alerts in sterile environments where uninterrupted function is critical for patient well-being. It effectively creates a sense of urgency.

ARMIS CENTRIX provides the essential clarity, offering unparalleled insight by discovering and analyzing every asset from IT to IoT for behavioral anomalies. This user journey video skillfully shows how blind spots transform into actionable intelligence, enabling teams to strategically protect vital operations, ensure uptime, and maintain trust in technology-driven care.

What We Can Learn

Demonstrate improved patient satisfaction reaching 95 percent with advanced anatomical alignment techniques.


2. SMARTLINK Value proposition video


Duration : 1 minute and 15 seconds

Running operations while needing to be everywhere presents a universal challenge, particularly managing critical equipment like compressed air systems vital for production. SMARTLINK unlocks comprehensive data, documentation, and optimization insights, channeling them seamlessly across computer, phone, and tablet. This empowers informed decision-making and allows focusing on broader business goals without being tied to the facility floor, bringing operations under control and ensuring peace of mind.

Through this clear value proposition video, we see how the system goes beyond simple monitoring. It proactively alerts users to potential problems, even enabling immediate support dispatch. This predictive capability transforms equipment management from reactive repairs to confident oversight, minimizing downtime risks and inspiring business leaders to focus on growth, showcasing true remote management power.

What We Can Learn

Dynamic animation visualizes hidden internal cleaning effectiveness captivating viewers with the detailed simulated process.


3. WalkMe X First run experience video

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Duration : 1 minute and 20 seconds

Unlocking the true potential of AI within any digital environment is now within reach, transforming complicated processes into intuitive interactions. This vision materializes through a solution that truly understands the user's context and needs.

WalkMe X distinguishes itself by seamlessly embedding powerful generative AI directly into the flow of work. Unlike systems requiring specific prompts, it anticipates actions and delivers relevant capabilities precisely when and where they are beneficial, offering a groundbreaking first run experience video. This innovative design makes advanced AI accessible, empowering every employee to become an AI pro without needing specialized skills, significantly boosting widespread adoption.

What We Can Learn

Animate abstract concepts and technical details beautifully, making complex functionality easily understandable.


4. Expleo Account setup video

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Duration : 1 minute and 22 seconds

Feeling vulnerable to digital scams is a modern reality. This video vividly portrays the insidious nature of smishing attacks, capturing the anxiety and financial drain they inflict globally on everyday users and major institutions. Expleo presents Expleo Nóra as an answer.

Expleo Nóra is an innovative anti-smishing capability seamlessly integrated into banking apps. Its power lies in local link comparison right on the user's device, offering immediate, privacy-respecting defense unlike typical features seen in an account setup video. Seeing the malicious link instantly flagged builds genuine user trust.

This on-device security represents a powerful shift. The visual clarity contrasting the hidden threat with transparent protection offers a truly inspiring vision for reinventing safety in our interconnected digital lives, empowering users directly.

What We Can Learn

Emphasize the microscopic level to build audience confidence in underlying scientific principles.


5. VAIOT Trial conversion video

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Duration : 1 minute and 28 seconds

Navigating digital services discovers a new conversational flow. VAIOT transforms complex tasks into effortless interactions via animation, starkly contrasting outdated friction. Leveraging AI and blockchain, it empowers businesses and individuals alike by simplifying engagement across various needs.

The video's compelling peak shows creating a contract through simple chat, feeling like an intuitive personal assistant. This masterful demonstration of approachable legal services makes it an exemplary trial conversion video, clearly inspiring trust and illustrating the ease of immediate access.

Beyond just agreements, the platform emerges as a robust channel for accessing a wide spectrum of intelligent services securely stored using blockchain technology. This signals a significant shift in digital interaction.

What We Can Learn

Show compatibility with other devices expanding appeal and broader practical use cases.


6. TELTONIKA Successful onboarding video

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Duration : 1 minute and 49 seconds

Visibility into operations drives growth and efficiency. TELTONIKA's offering, encompassing eye beacons and sensors, provides businesses with the essential tools to reveal previously hidden data streams. These seamlessly integrate via Bluetooth, enabling effortless data transfer to platforms for comprehensive tracking and monitoring, showcasing remarkable versatility across industries.

Masterfully clarifying this potential, the video segments diverse, practical challenges, creating a clear narrative. From preventing tool loss and automating inventory to ensuring safe personnel tracking and monitoring sensitive cargo temperatures, the specific scenarios make this a successful onboarding video. It powerfully illustrates the transformation from manual oversight to data-driven insight, highlighting tangible benefits like increased productivity and enhanced safety across varied applications.

What We Can Learn

Show complex engineering details using animated realism building viewer confidence in the product.


7. Kiosk Studio User onboarding video

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Duration : 1 minute and 59 seconds

Witnessing customer-facing teams navigating complex systems can feel like watching potential drain away amidst surging demand. The daily quest for critical data shouldn't be a cumbersome hurdle holding back service excellence and flow.

Kiosk Studio cuts through this complexity, offering a streamlined pathway directly to key actions. Its no-code interface transforms daunting tasks into intuitive workflows, showcasing ideal applications for a user onboarding video. The swift demo highlights effortlessly retrieving data, adding tags, and sending links, proving how a focused interface boosts team performance.

This powerful capability empowers teams to excel with every click, presenting an inspiring approach to enhancing efficiency and ensuring rapid, precise customer interactions.

What We Can Learn

Walk through system interfaces using animation to clearly show user interaction for key tasks.


8. Later SaaS walkthrough video

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Duration : 1 minute and 6 seconds

Taming the whirlwind of social media tasks becomes an achievable journey with Later. This video beautifully illustrates how a structured program transforms complexity into a clear path, making skill acquisition engaging. It visually captures the shift from feeling overwhelmed to confidently managing your presence.

The Product Pro certification isn't just technical knowledge; it's tangible proof of expertise. More than a typical SaaS walkthrough video, this showcases an educational path resulting in recognized professional advancement. It inspires others by framing mastery as a celebrated, valuable achievement.

What We Can Learn

An integrated platform view can increase process efficiency across teams by over 20 percent.


9. Opel Reduce support requests video

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Duration : 1 minute and 8 seconds

Witnessing the inner workings of the Opel Corsa-e brought a technical curiosity to life. Animated visuals provide X-ray vision into the electric architecture, revealing the sophisticated battery placement and innovative water-cooled thermal management with impressive clarity, transforming complex engineering into surprisingly understandable insights that build confidence in the technology.

This detailed technical breakdown effectively functions as a reduce support requests video, proactively addressing potential questions by plainly showing features like rapid charging capacity, dynamic performance metrics, and seamless chassis integration for maximum interior space. It instills confidence and empowers viewers, presenting a compelling, well-engineered vision of accessible electric driving for the modern world.

What We Can Learn

Demonstrate ease of use visually studies show video instructions improve procedural accuracy by 30 percent.


10. Firstup Software onboarding video

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Duration : 2 minutes and 12 seconds

Cut through the crushing volume of corporate communications. Firstup emerges as the intelligent platform tackling this noise, promising a dynamic connection with every employee where generic broadcasting fails. This isn't just sending messages; it's ensuring they land effectively.

Harnessing behavioral insights and employee data, the platform delivers tailored experiences. Examples vividly show this, guiding a frontline worker with crucial updates delivered precisely when receptive, and providing a new hire a personalized software onboarding video journey built uniquely for their role and location.

Leaders gain powerful insights into communication effectiveness across the organization, identifying where information flows freely and where it needs adjustment. This strategic capability not only boosts productivity and retention but actively reduces the burden of information overload, fostering a more engaged and less burned-out workforce.

What We Can Learn

Analogies build compelling stories that connect with your audience understanding of success


11. Rippling SaaS onboarding video

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Duration : 2 minutes and 27 seconds

Unifying scattered HR processes, Rippling delivers a powerful platform centralizing everything from headcount planning and recruiting to global payroll. It orchestrates the entire employee lifecycle seamlessly, transforming administrative burdens into integrated efficiency for businesses.

This demonstration exemplifies a top-tier SaaS onboarding video detailing comprehensive automation across critical early steps. It showcases frictionless new hire setup in ninety seconds, assigning benefits, payroll, and compliance training based on roles, driving faster productivity.

This precision and automation frees teams from manual tasks, allowing focus on strategic growth and cultivating a better employee experience from day one.

What We Can Learn

An engaging explanation of core benefits increases conversions on landing pages by over 80 percent.


12. Rocketlane Product adoption video

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Duration : 2 minutes and 47 seconds

Taming the chaos of customer onboarding, which often feels like navigating disparate spreadsheets and email chains, this insightful product adoption video showcases Rocketlane. It presents a purpose-built software designed to centralize the complex implementation process.

The platform compellingly demonstrates unification, bringing project management, document collaboration, and communication into one transparent space. This provides crucial visibility for internal teams while offering customers a simplified, branded portal with effortless access via magic links a powerful differentiator creating a shared digital journey.

Beyond streamlining internal workflows with templates and timesheets, Rocketlane transforms onboarding from a logistical hurdle into a strategic advantage, aiming to accelerate time-to-value and deliver consistently positive customer experiences, inspiring teams to elevate their process.

What We Can Learn

Clearly presenting diverse app features empowers users with better control and understanding.


13. 7SHIFTS User retention video

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Duration : 31 seconds

Anyone managing a restaurant team knows the daily struggle juggling schedules, time-off requests, and communication chaos. This animated video perfectly encapsulates that frustration, visually depicting the common pain points like scattered papers and constant messages that make managers feel overwhelmed and bogged down by manual tasks. It creates an immediate, relatable connection.

Then, the shift to the organized simplicity offered by 7SHIFTS feels like a breath of fresh air. The demonstration of creating schedules in just clicks and connecting the team digitally powerfully shows the platform's value. By clearly solving common problems and showcasing a streamlined workflow, this functions well as a user retention video, highlighting ease and efficiency as key benefits for busy operators.

What We Can Learn

Highlight specific application scenarios to connect product features to real world value.


14. Prophix Milestone celebration video

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Duration : 31 seconds

Pushing the boundaries of financial planning and analysis capabilities takes center stage. This video captures an exciting movement towards reimagining what's truly achievable, inviting finance professionals to embrace a vision far grander than before.

Central to this expanded potential is FP&A Plus, hailed as FP&A's most significant advancement yet. As a compelling milestone celebration video, its dynamic animation illustrating speed, power, and insights powerfully conveys this impact. Such vivid portrayal offers a clear example for anyone crafting their own inspiring video messages about innovation.

What We Can Learn

Simplify complex concepts with straightforward visuals increasing viewer grasp of the benefit.


15. Lendi First value delivery video

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Duration : 31 seconds

Making the daunting process of finding a home loan feel effortless is the video's triumph. Its charming animation of a house-car gliding through possibilities instantly removes perceived complexity, visually promising simplicity and speed. Highlighting an easy online application and access to thousands of loan options from over twenty-five lenders showcases remarkable breadth and opportunity clearly.

This concise presentation serves as a potent first value delivery video, immediately demonstrating the potential for a better refinance deal quickly found. It offers potential users a sense of empowerment and control over their financial future, making it an inspiring model for how to communicate significant value by prioritizing clarity and user benefit in video.

What We Can Learn

Animate abstract concepts and data flows to vividly illustrate complex system integration.


16. ABAX Reduce churn video

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Duration : 35 seconds

Regaining control over complex operations becomes vividly clear with the ABAX Admin app. Visualizing every vehicle and critical tool on a dynamic map provides immediate location tracking and status updates.

Beyond simple oversight, the app offers valuable history insights into asset movements and utilization, translating directly into potential cost savings. Its ability to pinpoint individual tools offers a compelling solution to common operational challenges, ultimately helping reduce churn, and this reduce churn video highlights that value proposition clearly.

This level of connectivity provides managers with comprehensive visibility, making total fleet and asset management feel genuinely accessible, fulfilling the "simply connected" promise.

What We Can Learn

Show complex internal design clearly building audience trust and confidence in reliability.


17. SEW-EURODRIVE Workflow explanation video

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Duration : 3 minutes and 20 seconds

Achieving smooth, high-speed sorting demands integrated power and control. This SEW-EURODRIVE workflow explanation video masterfully demonstrates how their intelligent drive solutions work in concert. It highlights energy-optimized components and synchronous motors built for efficiency across various loads.

The visual journey showcases innovations like wear-free linear motors reducing maintenance and contactless energy transfer ensuring high system availability. The clarity inspires confidence, presenting scalable, precise, and rapidly implementable solutions vital for modern logistics operations handling diverse materials.

What We Can Learn

Devices proudly contain up to 50 percent recycled battery material contributing positively to a circular supply chain.


18. Sofitel Step by step video guide

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Duration : 3 minutes and 7 seconds

More than just hotels, these are chapters of history waiting to be explored with Sofitel Legend. The artistic collage technique uniquely weaves past and present, showcasing destinations like Aswan's Old Cataract hotel, where Agatha Christie found inspiration.

This visual narrative serves as a captivating step by step video guide through the soul of each place. It highlights a luxury deeply rooted in local culture and legacy, from Hanoi's secrets to Amsterdam's art. The video invites immersion in living legends, offering inspiration for creative storytelling projects.

What We Can Learn

Animate a story reflecting shared community experiences builds strong emotional connection.


19. Automotive Art Animated onboarding video

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Duration : 42 seconds

Revealing the precise identity of automotive color is no longer a matter of guesswork. The striking visual flair immediately establishes a high-tech atmosphere, hinting at the complex science behind achieving perfect paint matches. The compelling data overlays visually communicate the product's intricate capability, drawing the viewer into its process.

The DRIVEN BY COLOR device becomes a tool for mastery, allowing a single touch to scan the color's unique fingerprint. This dynamic animated onboarding video approach transforms the paint's visual complexity into a precise, data-driven identity, providing empowerment for professionals delivering flawless results and undeniable client satisfaction.

What We Can Learn

Demonstrate adjustable movement up to 120 degrees builds user confidence in specific product capabilities.


20. SKIDATA Guided tour video

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Duration : 42 seconds

Crafting smooth journeys across ski slopes, stadiums, and city streets, this video showcases how SKIDATA connect transforms access points into welcoming moments. From remote mountains to urban hubs, it underscores the universal application of their technology.

Effectively acting as a guided tour video, it showcases SKIDATA connect as a unified solution. The clear visuals build confidence in the ease of connecting clients, partners, and visitors. Highlighting simplicity, security, and sustainability, the presentation reveals the positive impact on customer experience.

What We Can Learn

Show clinical data visually to prove efficacy, like 38 percent faster healing.


21. Karma Customer onboarding video

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Duration : 51 seconds

Fostering positive connection begins with tools that make peer acknowledgment feel effortless. This customer onboarding video presents the core function of Karma as a streamlined mobile experience, guiding users through the straightforward yet impactful steps of sharing appreciation or feedback. Identifying the recipient is instantly intuitive.

The process then clarifies how to add meaningful detail through comments and sentiment, crucially showcasing the option to attach an image. Linking feedback directly to a specific moment transforms abstract praise into tangible, personal recognition, genuinely contributing to a more responsive and connected workplace environment.

What We Can Learn

An explainer video reduces complexity confusion by 74 percent showing benefits.


22. Vantiva Product feature adoption video

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Duration : 53 seconds

Igniting the senses with futuristic visuals, the presentation for SOUNDSCAPE moves beyond listing specifications to focus on the pure impact of phenomenal sound. It crafts a compelling promise of a home entertainment experience forever changed, translating complex technology into tangible sensory excitement.

This compelling piece functions as an effective product feature adoption video, illustrating how powerful features like Dolby Atmos and JBL speakers contribute directly to an elevated emotional response. By focusing on immersive feeling, it provides inspiring lessons on communicating value for creators.

What We Can Learn

Reveal inner workings with animated detail to build audience confidence in quality.


23. OVERJET Activation rate video

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Duration : 59 seconds

Instantly transforming dental X-rays into vivid diagnostic maps, the video powerfully demonstrates Overjet's smart imaging software, IRIS. This system doesn't just capture; it understands, using AI to pinpoint conditions like caries and bone loss with striking, full-color clarity.

This objective analysis provides invaluable insight, clearly revealing complexities for both clinicians and patients. Witnessing this level of detail makes for a compelling activation rate video, showcasing a streamlined, cloud-based workflow that inspires confidence in its innovative capabilities for any practice.

What We Can Learn

Show collaboration and problem solving spirit through dynamic visual metaphors effectively communicating value.


24. Cloudfy Feature adoption video

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Duration : 1 minute and 11 seconds

Bringing crucial simplicity to B2B transactions, this video immediately highlights Cloudfy's intuitive client portal and mobile app. Visibly demonstrating effortless ordering for customers and sales reps across devices, it offers a modern perspective on wholesale interactions, serving effectively as a feature adoption video.

Beyond the streamlined user experience, the real power lies in the seamless ERP integration, addressing complex back-end challenges head-on. This pre-built connectivity significantly simplifies deployment. The video connects these robust features to tangible business outcomes: reduced expenses, automation benefits, and increased sales volume built for scale.

Ultimately, Cloudfy is presented not merely as software, but a strategic partner, empowering businesses to navigate B2B ecommerce complexity with confidence, validated by a client endorsement affirming its practical value.

What We Can Learn

Illustrate extensive coverage and convenience by showing forecasts available for up to 10 cities.


25. Server Mania Software product walkthrough

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Duration : 1 minute and 22 seconds

Hosting complexity often means guessing resource needs and hoping for the best. Server Mania offers a clear vision for cloud efficiency, visualizing how the Jelastic platform intelligently adjusts server resources through striking animation. This intelligent adjustment responds fluidly to changing demand, providing not just capacity but also a sense of dynamic stability.

Beyond visualizing resource flow, this software product walkthrough highlights how the platform tackles cost and control. Paying only for what you use becomes tangible, making efficiency clear. An intuitive UI allows easy configuration from setting limits to adding servers instantly. Video creators can learn from this clarity.

What We Can Learn

Visually demonstrating health data points, like heart rate at 79 bpm, makes complex information easy to grasp.


26. Ansys Feature highlight video

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Duration : 1 minute and 25 seconds

Engineering peak performance takes extraordinary insight. Translating complex physics into winning speed is the core message Ansys conveys. This feature highlight video masterfully visualizes intricate computational fluid dynamics, demonstrating robust handling of massive design data through detailed meshing processes.

Virtually exploring countless prototype variations unlocks rapid design iteration, directly contributing to a faster F1 car. Predicting real-world physics reduces physical testing, saving crucial time and cost. This visual essay on simulation's power in a demanding sport provides compelling inspiration for solving grand engineering challenges everywhere.

What We Can Learn

Quantify tangible benefits, like engineering reduced by thirty percent, to show impact.


27. apty Product onboarding video

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Duration : 1 minute and 58 seconds

Mastering complex software often presents a hurdle, limiting its true potential. This video for apty reveals that the core issue isn't the tool itself, but user proficiency and adoption. It introduces a solution designed to propel software adoption, promising up to three times faster results by making applications genuinely easier to use.

apty tackles this challenge by analyzing exactly where users get stuck and deploying targeted, in-application assistance. This real-time support, representing the evolution of a product onboarding video, guides users through complex tasks in seconds, bypassing frustrating minutes spent figuring things out. Automating repetitive steps further streamlines the workflow, maximizing technology ROI and minimizing support burdens.

What We Can Learn

An optimistic and resilient tone makes viewers feel hopeful increasing video retention over 80 percent.


28. Veeam Explainer onboarding video

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Duration : 1 minute and 58 seconds

The migration to Office 365 can create a false sense of complete data safety, yet this video powerfully reveals the critical distinction. Microsoft offers replication, crucial for availability, but ownership and true backup responsibility for your essential data belongs solely to you. Many IT professionals overlook this fundamental responsibility shift, leaving critical information vulnerable.

This illuminating explainer onboarding video expertly clarifies this need. It presents Veeam Backup for Microsoft Office 365 as the robust solution, ensuring a separate, controllable copy of your Exchange, SharePoint, OneDrive, and Teams data on independent media. The visual clarity emphasizes regaining control and achieving vital compliance, offering genuine peace of mind against accidental deletion or threats.

What We Can Learn

Visualizing abstract data challenges with compelling animation showing tangible solutions for viewers.


29. WAGO First-run experience video

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Duration : 1 minute and 58 seconds

Bringing true efficiency to electrical connections, this animated demonstration shines. It vividly shows how the picoMAX pluggable connector revolutionizes wiring, enabling pre-assembly and a satisfying plug-in action. As a first-run experience video, it brilliantly conveys the simplicity of initial use, inspiring creators to prioritize user interaction visuals.

The video doesn't stop there, detailing clever mounting options like quick DIN-rail attachment. What truly stands out is the ingenious direct mounting capability onto standard circuit breakers thanks to precise pin spacing, streamlining panel design and maximizing space. This versatility makes the product compelling.

What We Can Learn

Personalized videos increase customer engagement and conversion rates by over 20 percent.


30. Introhive Empty state video

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Duration : 2 minutes and 0 seconds

Tired of wrestling with unreliable CRM data and time-consuming entry? Introhive tackles these revenue roadblocks head-on, vividly portraying the journey from painful data blues to clean, reliable intelligence. It speaks directly to the frustration of wasted hours and messy databases.

This empty state video compellingly shows the solution's simplicity: automating data burdens, cleansing outdated information, and revealing hidden connections. This transformation empowers teams to seize more opportunities, shorten cycles, and increase win rates. It's an inspiring model for demonstrating a clear path to tangible results.

What We Can Learn

Analyzing millions of interactions unlocks dynamic insights for better business outcomes improving predictable results.


FAQ

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How can I structure a SaaS onboarding video sequence to maximize user engagement?

Structure onboarding videos progressively: welcome, key features/benefits, next steps, and support resources. This approach guides users smoothly through the product.

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What storytelling techniques best highlight my SaaS product's value during onboarding?

Highlight product value by focusing on user pain points and solutions. Real-world examples and success stories create relatable narratives.

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How can I personalize onboarding videos for different user segments within my SaaS?

Personalize onboarding by creating separate video tracks for different user roles or segments, addressing specific needs and use cases.

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What are effective ways to showcase key features in my SaaS onboarding videos?

Showcase key features through concise demonstrations and screen recordings, highlighting their benefits and contributions to user success.

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How do I create a compelling narrative arc for my SaaS onboarding video series?

Create a compelling narrative arc: user's problem, your solution, positive outcomes. This structure keeps viewers engaged and invested.

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What tone and style best resonate with new users of my SaaS product in videos?

Adopt a friendly, encouraging tone, using clear, concise language, avoiding technical jargon. This approach builds rapport with new users.

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How can I use animation to simplify complex concepts in my SaaS onboarding videos?

Use animation to simplify complex concepts, visually representing processes, workflows, or data. This makes learning more engaging.

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What are the best practices for incorporating interactive elements in product training videos?

Incorporate interactive elements like quizzes, polls, or clickable hotspots to reinforce learning and encourage active participation.

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How do I ensure my SaaS onboarding videos are mobile-friendly for all users?

Ensure mobile-friendliness by optimizing video resolution and format for various screen sizes and devices. This expands your reach.

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How can I leverage user feedback to improve my SaaS onboarding video content?

Leverage user feedback (comments, surveys, analytics) to identify areas for improvement and refine video content.

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What are common pitfalls to avoid when planning a SaaS customer onboarding video series?

Avoid pitfalls: overly long videos, technical jargon, lack of personalization. These detract from the user experience.

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How can I use case studies or testimonials effectively in my SaaS onboarding videos?

Use case studies or testimonials to build credibility and demonstrate real-world product value. This builds trust and encourages adoption.

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How do I balance information density and engagement in client onboarding video tutorials?

Balance information density and engagement by breaking down complex topics into smaller segments and using visuals.

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How can I create a sense of community through my SaaS onboarding video experience?

Create a sense of community by showcasing user success stories, highlighting community features, and encouraging interaction.

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What strategies can I use to measure the effectiveness of my new user video guides?

Measure effectiveness by tracking metrics like video completion rates, engagement levels, and user feedback. Data-driven insights optimize content. Typical video production timelines range from 3-8 weeks, with pricing from $1000-$6000 depending on complexity and length.



The Psychological Edge of Onboarding Videos


Understanding the mental landscape of a new user arriving at your software is crucial. They arrive with specific needs but also potential anxieties, navigating unfamiliar terrain. A well-crafted video series speaks directly to these psychological states, transforming potential frustration into feelings of competence and confidence. We aim to move beyond mere instruction, creating an experience that feels supportive and empowering.

Building emotional connection early can significantly impact how users perceive the product and the brand. Videos humanize the experience, reducing the anonymity often felt with digital platforms. Showing real people, using conversational language, or injecting appropriate humor leverages psychological principles like the peak-end rule, making the overall experience more positive and memorable. This approach builds trust and strengthens the user's relationship with the software.

Tailoring the onboarding journey acknowledges individual user needs and skill levels. AI-powered personalization adapts paths, preventing beginners from feeling overwhelmed and advanced users from feeling bored. Delivering Just-in-Time guidance directly within the interface when a user attempts a specific task provides immediate, contextually relevant support, reducing confusion and friction points precisely when they occur.

  • Videos significantly boost user activation by equipping them with the knowledge to take that critical first meaningful step, overcoming initial inertia.

  • Breaking down complex workflows into digestible micro-learning segments manages cognitive load, making information retention easier and the process less daunting.

  • Analyzing video data, especially watch time and drop-off points, offers crucial psychological insights into where users struggle or lose interest, guiding targeted improvements.

  • Incorporating social proof through user testimonials taps into our innate desire for validation, building confidence and trust in the product's ability to deliver value.


  • Ultimately, a SaaS Onboarding Journey Video is a powerful psychological tool. It anticipates user challenges, provides reassurance, simplifies complexity, and motivates action, leading to faster Time to Value and significantly higher long-term retention.


    Why Advids for SaaS Onboarding Journey Video?


    At Advids, we specialize in crafting compelling SaaS Onboarding Journey Videos that drive results. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into effective animation that seamlessly guides users through your software.

    Transforming User Onboarding Through Animation:

    Customized SaaS Onboarding Journey Video Solutions: We tailor explainer videos, character animations, and more to reflect your brand, style, and target audience, creating engaging experiences that simplify user adoption.
    Creative Storytelling for Seamless Onboarding: Our animators and storytellers craft captivating narratives that resonate with users, making the onboarding process enjoyable and informative.
    Cutting-Edge Technology for Enhanced Engagement: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impact, promoting user retention and satisfaction.

    Experience and Expertise You Can Rely On:

    12+ Years of Proven Success: With over 3400 successful projects, we possess a deep understanding of what makes effective SaaS Onboarding Journey Videos. We've helped over 230 clients specifically with SaaS onboarding.
    Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life, demonstrating our ability to deliver high-quality results for diverse clients.
    Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

    A Partnership Built on Collaboration and Communication:

    Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation and aligns perfectly with your onboarding goals.
    Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful SaaS Onboarding Journey Videos that drive user engagement and product adoption.

    Ready to unlock the potential of SaaS Onboarding Journey Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a SaaS Onboarding Journey Video?


    A SaaS onboarding journey video is a visual guide that introduces new users to your software as a service (SaaS) product. It's designed to help users understand the product's core features, functionalities, and best practices for using it effectively. These videos are often used to reduce the learning curve, improve user adoption, and enhance the overall customer experience.

    Onboarding videos can be used at various stages of the onboarding process, from initial signup to ongoing feature introductions. They can be incorporated into welcome emails, product tours, or even within the product itself.


    What do top SaaS Onboarding Journey Videos have in common?


    Craft compelling SaaS onboarding videos that showcase your product's value and drive user engagement.

    Defined Goals: Set specific, measurable, achievable, relevant, and time-bound (SMART) goals. Focus on user acquisition or engagement.

    • Ideal User Profile : Create detailed user personas to tailor messaging and visuals. Emphasize relatable scenarios.
    • User Journey Mapping: Use a clear visual representation to show the user flow. Highlight friction points and solutions.
    • Core Feature Showcase : Prioritize features that deliver the most value. Use concise, impactful demonstrations.
    • Problem/Solution Alignment: Show how the SaaS directly addresses user pain points. Use before-and-after scenarios.
    • Key Performance Indicators : Track metrics like watch time, click-through rates, and conversions. Use data to optimize.
    • Visual Storyboarding : Create a detailed storyboard to ensure visual consistency and narrative flow. Use professional visuals.
    • Interface Walkthrough : Use screen recordings that are clear, concise, and easy to follow. Focus on user experience.
    • Compelling Calls to Action: Use clear and concise calls to action that guide viewers to the next step. Use strong verbs.
    • Value Proposition Emphasis : Highlight the unique benefits of the SaaS. Focus on what makes it different.


    What makes SaaS Onboarding Journey Video effective?


    User-centricity defines effective SaaS onboarding videos, placing the users needs at the forefront. These videos showcase how the SaaS solves specific user problems and delivers quantifiable benefits, like time saved or productivity gains. For instance, addressing initial hurdles such as CRM integration and data importing. Tailored Narratives resonate with specific user roles , maximizing impact.

    A concise, engaging story arc builds excitement. Content is structured into micro-learning modules, each dedicated to a key feature or task, with Clear Navigation and summaries. Strategically placed Interactive Elements , like clickable annotations or branching scenarios, enhance engagement and knowledge retention. Visual Cues guide attention, and Progress Indicators track user advancement.

    A clear, progressive call to action strategy guides users with actionable steps. Consistent Branding across all touchpoints reinforces brand recognition and trust. The core value proposition is clearly stated upfront and reinforced throughout. professionally produced visuals , incorporating screen recordings, animations, and real-world examples, enhance comprehension. Data-driven iteration through A/B testing refines the video for optimal engagement and completion. The ultimate goal: a video that informs, entertains, and empowers users.


    How long should your SaaS Onboarding Journey Video be?


    Optimize SaaS onboarding video length for maximum impact by aligning video type, content, and user journey stage.

    Pre-production Considerations for Determining Video Length:

    • What's the video's Core Message ?
    • Who is the ideal user?
    • Which features need showcasing?
    • How intuitive is the software?
    • Where will the video reside?
    • What's the Target Audience 's tech savviness?
    • What's the desired user outcome?

    SaaS onboarding journey video length guide

    SaaS Onboarding Journey TypesVideo LengthUse CaseFunnel
    Animated Explainer60-90 secondsClearly communicates core value proposition and key features using engaging visuals and concise narration, ideal for attracting new users quickly A bright, friendly style works wellAwareness
    Live Action Demo90-120 secondsShows the software in action, highlighting key features and benefits with a real person demonstrating its use, building trust and showcasing ease of use. Focus on a clean, professional styleConsideration
    Screen Recording45-60 secondsProvides a quick, focused tutorial on a specific feature or workflow, ideal for addressing immediate user needs. Keep it concise and visually clearActivation
    Product Walkthrough1-2 minutesA comprehensive overview of the software's functionality, guiding users through key features and workflows, building confidence and competence. Use clear on-screen labels and annotationsOnboarding
    Getting Started30-45 secondsA concise, step-by-step guide to initial setup and navigation, enabling users to quickly begin using the software. Use a clear, simple style with minimal distractionsActivation


    How to create SaaS Onboarding Journey videos?


    Crafting compelling SaaS onboarding videos requires a strategic approach that prioritizes user experience and clear communication. A well-executed video significantly accelerates user adoption and improves product satisfaction.

    * Target Audience - Deeply understanding your audience informs every aspect of the video, from language to pacing.

    • Key Feature Selection - Prioritize features that deliver immediate value, showcasing quick wins to build user confidence.
    • Script Development - A clear, concise script, with a strong narrative arc, keeps viewers engaged and informed.
    • Visual Style Choice - A consistent visual style reinforces brand identity and creates a professional, trustworthy image.
    • Storyboard Creation - A detailed storyboard ensures smooth transitions and a Logical Flow , enhancing Viewer Comprehension .
    • Video Shooting - High-quality visuals create a professional and trustworthy impression, increasing user confidence.
    • Professional Editing - Smooth editing and clear visual cues make the video easy to follow and understand.
    • UI/UX Integration - Showcasing intuitive design and ease of use encourages user adoption and reduces frustration.
    • Platform Optimization - Reaching a wider audience through platform optimization increases user engagement and adoption.
    • Final Review - A final review ensures the video is polished, error-free, and effectively communicates the onboarding process.


    Incorporating User Testimonials in SaaS Onboarding Videos


    Let's talk about a secret weapon for SaaS onboarding videos: user testimonials. They're not just nice-to-haves; they're powerful tools for building trust and driving conversions. Think about it – would you rather hear about a product's benefits from a faceless corporation or from someone just like you who's already using it and loving it?

    Testimonials bring your SaaS to life, showing potential users the real-world impact it can have. Imagine a platform onboarding video featuring a small business owner explaining how your software streamlined their workflow and saved them hours each week. That's the power of a well-placed testimonial. It's not just about features; it's about the transformation your product enables.

    • Show, Don't Just Tell: Instead of simply listing features, let your users showcase the value. For example, in software onboarding video examples, a quick testimonial about ease of use can be more impactful than any voiceover.
    • The Power of "Me Too": testimonials provide social proof, that reassuring "me too" moment that encourages new users to jump in. Think about saas video marketing examples where testimonials are used to build community and drive adoption.
    • Right Place, Right Time: A strategically placed testimonial within a platform onboarding video can be the tipping point for a hesitant user. Align testimonials with specific user journey stages for maximum impact.
    • Keep it Real: Authenticity is key. Focus on genuine user experiences and avoid overly polished or scripted testimonials.

    By incorporating user testimonials strategically, we can transform onboarding videos from simple explanations into compelling stories that resonate with our audience and drive meaningful engagement.


    The Importance of Storytelling in SaaS Onboarding Videos


    Beyond simply determining the ideal length, let's explore how storytelling transforms SaaS onboarding videos from mere tutorials into engaging experiences. We aim to create videos that resonate with users, fostering deeper connections and driving product adoption. Think about it – would you rather watch a dry feature list or a compelling story about how a product solved a real-world problem?

    Effective storytelling isn't just about entertainment; it's a strategic tool. It's about making your SaaS relatable, memorable, and ultimately, irresistible. Instead of a dry product demo video, imagine a narrative showcasing a user overcoming a challenge with your software. This is the power of storytelling.

    • Human Connection: Stories forge emotional bonds with viewers, making your SaaS more than just software. Think about onboarding video for saas examples that use humor or empathy to connect with their audience.
    • Value Demonstration: Show, don't just tell. Instead of listing features, illustrate how your SaaS solves problems in relatable scenarios. SaaS explainer video examples often excel at this, weaving narratives around user needs.
    • Simplifying Complexities: Stories make complex information digestible. Break down features into easy-to-understand narratives, guiding users through the onboarding process with clarity.
    • Inspiring Action: Compelling stories motivate viewers to take the next step. A well-placed call to action within a narrative can significantly boost conversion rates.

    By weaving compelling narratives, we transform onboarding videos into powerful tools that resonate with our audience, driving engagement and ultimately, product success.


    Choosing the Right SaaS Onboarding Video Style


    Navigating the world of SaaS onboarding videos can feel overwhelming, but choosing the right style doesn't have to be. Let's explore how we can create videos that resonate with our users and drive meaningful engagement. Think about it – a sleek, animated explainer might be perfect for introducing your product, while a detailed product walkthrough could be ideal for onboarding new users. It's all about finding the right fit.

    Effective SaaS onboarding videos are more than just instructions; they're an opportunity to connect with your audience and showcase the value you bring.

    • Target Audience & User Journey : Consider your audience's tech-savviness and where they are in their journey. A short, engaging video might be perfect for initial awareness, while a more in-depth tutorial works best for onboarding.
    • Core Message & Product Complexity: Distill your key message and match your style to your software's complexity. A simple product might benefit from a quick demo, while a more complex one might require a detailed walkthrough. Looking at software onboarding video examples can provide valuable insights.
    • Brand Personality & Resources: Let your brand shine through! A fun, energetic brand might use animation, while a professional brand might prefer live-action. Also, consider your budget and timeline.
    • Call to Action & Platform: Guide viewers with a clear call to action. Optimize your video for the platform where it will be hosted, ensuring it meets platform-specific best practices. Exploring SaaS onboarding video examples can help you identify effective strategies.

    By considering these factors, we can create compelling onboarding experiences that not only educate users but also inspire them to embrace our product. Remember, a well-crafted onboarding video can be the key to unlocking long-term user success.


    How to Use Data to Improve Your SaaS Onboarding Video


    Let's explore how data transforms SaaS onboarding videos from good to great. Imagine launching a software explainer video , expecting a surge in sign-ups, but the results are underwhelming. Data holds the key to unlocking your video's full potential, guiding us towards creating truly engaging experiences that drive conversions. By analyzing key metrics and iterating based on insights, we can transform our videos into high-performing assets.

    We've covered the basics of creating compelling SaaS onboarding videos, but now let's dive into the data-driven aspect. This is where we move beyond guesswork and start making informed decisions. Are viewers actually engaging with our content? Are our calls to action effective? Data provides the answers, guiding us towards creating the best SaaS onboarding videos that resonate with our audience and drive results.

    • Track Video Completion Rates . A low completion rate, say 20%, might suggest viewers are losing interest. Perhaps the video is too long, or the content isn't resonating. A SaaS platform onboarding video, for instance, should maintain high completion rates to ensure users complete the setup process.
    • Analyze Watch Time Data . Where are viewers dropping off? This reveals valuable insights into areas needing improvement. Perhaps a particular section is confusing, or a specific feature isn't well-explained. This is crucial for any video, from a short product demo to a comprehensive onboarding walkthrough.
    • Monitor click-through rates. Low click-through rates indicate weak calls to action. We need Compelling Calls to Action that encourage viewers to take the next step, whether it's signing up for a trial or exploring specific features.
    • Gather User Feedback . Direct feedback provides invaluable insights into viewer preferences and pain points. This helps us create videos that truly address user needs and resonate with our target audience.

    By consistently analyzing these metrics and iterating based on the data, we can create truly effective SaaS onboarding videos that not only educate users but also inspire them to embrace our product. Remember, data isn't just about numbers; it's about understanding our audience and creating experiences that drive meaningful engagement and ultimately, product success.


    Optimizing Your SaaS Onboarding Video for Different Platforms


    Creating compelling SaaS onboarding videos is just the first step. To truly maximize their impact, we need to tailor them to each platform where they'll live. Think about it – a video that shines on YouTube might fall flat on LinkedIn. Let's explore how we can optimize our videos for different platforms, ensuring they resonate with our target audience and drive results. Remember that SaaS product demo video examples can offer valuable insights into platform-specific best practices.

    Imagine a user scrolling through their Instagram feed. They're not likely to stop for a lengthy tutorial. However, a short, engaging SaaS onboarding video highlighting a key feature might grab their attention. This is the power of Platform Optimization .

    • Mobile Optimization : Most viewers access content on their phones. Ensure your videos are mobile-friendly, easily viewable on smaller screens. Think clear visuals, large text, and concise messaging.
    • Platform-Specific Length and Style: A detailed product walkthrough might work well on your website, but a shorter, more dynamic edit is better suited for social media . Consider the platform's audience and their typical viewing habits.
    • Consistent Branding: Maintain a consistent brand identity across all platforms. Use consistent visuals, messaging, and tone to reinforce your brand and build recognition.

    By following these strategies, we can ensure our engaging SaaS onboarding videos reach their full potential, driving user Engagement and ultimately, product success.


    How SaaS onboarding journey video examples are curated?


    We dove deep into SaaS onboarding journey videos, curating an insightful resource guided by an 8-parameter framework :

    Our 8-Parameter Curation Framework

    1. Relevance Authentic SaaS onboarding journey videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5. Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Call to Action Examining call to action strength, clarity, and alignment with driving trial sign-ups or product demo s.
    7. Brand Alignment Determining video alignment with brand message, identity, and focus on highlighting key product value propositions for new users.
    8. Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter .

    Advids
    Source: Advids/Youtube, SaaS onboarding journey video examples 2024, n=7300 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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