Picture this: your customers, not just passively using your software, but actively loving it. That's the power of a captivating onboarding experience, and today, in this article, what we're exploring is how video can make that happen. We'll uncover how impactful video can be in transforming the initial user experience, creating a sense of delight and fostering a deeper connection with your brand. Let's dive into the statistics that prove it.
People are 52% more likely to share video content than any other type of content.
44.44% of respondents declared that videos and presentations take the lead as their most frequently utilized type of visual content in 2023.
40% of video marketers use video performance data to gauge their videos' role in hitting marketing goals.
These stats highlight the power of video, and how SaaS feature onboarding videos can transform user engagement and drive product adoption. We've curated 30 Impactful SaaS Feature Onboarding Video examples that immediately commanded our attention and generated excitement.
In this SaaS explainer video for customer onboarding, we appreciate SimplyCast's approach to showcasing its innovative SMS shortcode service for airports. The video effectively addresses the challenge faced by travelers unfamiliar with their surroundings, presenting a solution that provides convenient access to crucial travel information. With its sleek animations and a calming teal and gray color palette, the video showcases the service's seamless workflow. From texting the shortcode to receiving a confirmation message, followed by options like hotels, attractions, and weather information, every step is visually engaging. SimplyCast masterfully highlights the value of the service without explicit claims, inspiring us to explore similar strategies in our own projects.
What We Can Learn
Let the visuals tell the story; less is more when it comes to text.
Diligent Community is a governance and civic engagement solution for public education boards. The video is designed to demonstrate the challenges board administrators face in managing meetings and agendas.
Video Design - The video uses a mix of animated graphics and live-action footage to depict the complexities of traditional board management. The graphic illustrations are colorful and playful, adding a humorous touch. Simple, easily recognizable visual metaphors, such as a stack of papers or a sticky note, effectively communicate the message. The video is designed in a clean, minimalist style that aligns with the brand's modern approach.
The visual style of the video effectively conveys the challenges of outdated governance practices. The use of colorful, animated graphics creates a light-hearted, almost humorous tone, contrasting with the stressful situation being portrayed. The overall aesthetic of the video is bright and engaging, emphasizing how the solution can simplify complex processes, ultimately reducing stress and improving efficiency for board administrators.
3. 1Password Animated SaaS Feature Onboarding Video
This video is a powerful tool for showcasing the integration capabilities of a password management service. It's designed to capture the attention of potential customers and demonstrate how seamlessly the service can be incorporated into their existing IT infrastructure.
Video Design - The video utilizes a clean and minimalist design, incorporating white space, simple lines, and 3D elements to communicate the integration capabilities of the solution. Animation is used to clearly and concisely explain how the software works and its relationship with other platforms.
The video effectively communicates the key benefits of integrating the password management service into existing IT infrastructure. The visual elements clearly illustrate the integration process, making the message accessible to a wider audience. The use of animation and visuals makes the video engaging, which is important for a SaaS Customer Acquisition Video. The video concludes by suggesting that the service can easily integrate with a variety of platforms, suggesting a sense of confidence and security for the user.
In this SaaS customer onboarding video, we admire how NICE uses animation to showcase the true power of WFM True to Interval analytics. The video instantly pulls viewers in with dynamic visuals and upbeat music, clearly presenting complex data insights in an easily digestible format. The concise messaging and bold color palette add to the video's sleek and modern appeal.
It cleverly uses icons, graphs, and real-world footage snippets to highlight the key benefits of using NICE WFM TTI, ultimately leaving viewers wanting to learn more. The call to action encourages viewers to explore and elevate their omnichannel experience, effectively demonstrating the product's value proposition in under 30 seconds.
What We Can Learn
A strong call to action gets viewers to explore; this boosts engagement.
Sharing insights effectively is crucial, and Hotjar understands this. We all appreciate the clear and concise way this video demonstrates Hotjar Highlights, a feature designed to simplify the sharing process. Its a prime example of how to effectively showcase software functionality in a visually engaging way.
This Hotjar video excels in highlighting the key benefits of the new feature while simultaneously engaging viewers emotionally through its lighthearted and positive tone. This video is a lesson in SaaS video marketing for customer acquisition, showing how to combine functionality and design to create compelling content.
This video explains Bitcoin halving, a recurring event that reduces the rate at which new bitcoins are created, making the cryptocurrency more scarce over time. Halving is crucial to Bitcoin's design as digital gold, ensuring its long-term value and resistance to inflation. This makes it a great tool for SaaS companies to educate their customers about their products and services.
Video Design - The video's design style effectively complements its educational purpose. Simple geometric shapes, clean lines, and a predominantly white background create a visually uncluttered and engaging experience. The animation is smooth and purposeful, guiding the viewer's attention to key information about Bitcoin halving and its impact on scarcity and value. The color palette is limited but impactful, with blue hues dominating the visuals, symbolizing trust, stability, and the digital nature of Bitcoin.
SaaS Demo Video for Customer Acquisition - This video is a great example of how to use animation to explain a complex concept in a way that is both informative and engaging. The minimalist aesthetic allows viewers to focus on the core message without distractions, making it an effective explainer video for those interested in understanding this critical aspect of Bitcoin's economics.
JusticeInfo.net’s animated video offers a valuable lesson for SaaS companies grappling with customer onboarding: showing is better than telling. Just as JusticeInfo.net uses visuals to communicate complex societal issues, SaaS Customer Onboarding Videos can use animation to guide new users through the software's functionalities. The minimalist style adds to the message’s clarity.
The video cleverly weaves a narrative of reconciliation, creating an emotional connection with viewers. SaaS companies can achieve a similar impact by addressing the pain points of onboarding, emphasizing the ease and benefits of using their product. The video’s call to action inspires SaaS providers to transform onboarding from a chore into an engaging experience, ensuring long-term customer satisfaction.
Deloitte's video is a powerful tool for showcasing the future of mobility and how it will solve common issues like traffic congestion and air pollution. It's a great example of SaaS Video for Customer Engagement that effectively communicates the company's vision for a future where mobility is less stressful and more efficient.
Video Design - The video uses a vibrant, modern design, using a mix of bright colors and simple, flat illustrations. This style helps to keep the viewer engaged and interested. It emphasizes the future of mobility with sleek, futuristic vehicles. The graphics are clean and crisp, with smooth transitions and animation.
The video uses an upbeat tone and optimistic language to convey a sense of hope and excitement for the future. This visual style effectively communicates the video's goal, which is to inspire optimism about a future where mobility is less stressful and more efficient.
We admire how this SaaS customer onboarding video cleverly uses the analogy of a rail network to explain the complex process of MS progression. By visually demonstrating how the central nervous system compensates for damage, it makes the invisible aspects of the disease more concrete. Roches branding is subtle yet impactful, building trust and establishing expertise.
The simple yet effective animation style, combined with an upbeat soundtrack, keeps the tone informative without being overwhelming. We love how this video manages to explain a challenging topic with clarity and empathy, inspiring viewers to learn more and engage with the brand.
What We Can Learn
Choose an animation style that's both informative and approachable, encouraging exploration.
Amazon is showcasing their Space-D Distractor, Compressor, and Retractor System. The video is designed to highlight the features and benefits of this medical device. This video is a great example of SaaS Demo Video for Customer Acquisition, it's a powerful tool for driving engagement and conversions.
Video Design - The video focuses on a clean, modern design that emphasizes the intricacies of the product. The use of 3D animation allows viewers to explore each feature with clarity and detail. The animation style is smooth, seamless, and engaging, with a minimalist color scheme and well-defined graphics that are visually appealing.
The video highlights the features of the product, such as the sleeves, the quick-release button, and the lateral button, using a simple yet effective animation technique. Each feature is clearly labeled and explained with brief, concise descriptions. This visual design helps viewers understand the product's functionality and its benefits, ultimately driving the viewer to explore the product more thoroughly. The video utilizes a calm and informative tone, which allows the viewer to easily comprehend the product's functionality without being overwhelmed.
This SaaS Customer Onboarding Video for 4lite is a prime example of how to effectively use 2D animation to showcase a tech product. By focusing on user benefits, rather than technical jargon, 4lite creates a compelling narrative around smart lighting. The clean visuals, paired with a catchy soundtrack, create a modern and inviting feel.
The seamless transition from everyday scenarios to app interactions highlights the intuitive design of the Wiz Connected platform. The impressive color montage and the smart home integration visualizations provide clear, memorable takeaways, inspiring viewers to explore the possibilities of smart lighting in their own homes.
The strategic use of bold colors and clean visuals in this HP Instant Ink video is remarkable. We all appreciate the quick, effective overview of the services benefits, which are made instantly clear. The minimal, modern design makes the complex service remarkably simple to grasp.
HPs bold claim of never run out is backed up by a simple explanation of the automatic ordering process. This SaaS customer onboarding video shows how effortless subscribing to Instant Ink can be. The focus on time and money savings reinforces the value proposition for viewers.
What We Can Learn
Back up bold claims with straightforward explanations, increasing credibility and engagement.
360Learning is a learning and development platform that offers robust reporting across various aspects of the learning experience. This video is designed to demonstrate the power of its analytics suite, helping L&D professionals make data-driven decisions.
Video Design - The video is an animated SaaS Customer Onboarding Video, showcasing how the platform allows users to measure learning outcomes and track progress through engaging visuals and a compelling narrative. The video's design is clean and modern, featuring vibrant colors, abstract shapes, and simple animations, creating a visually appealing and user-friendly experience.
This video is a powerful example of SaaS Animated Video for Customer Acquisition, effectively communicating the objective through its visual design. It highlights the challenges associated with traditional spreadsheet-based analytics, showcasing the limitations of such methods. Then, it transitions to the benefits of the comprehensive dashboard, emphasizing the clarity and insights that are accessible through its platform. The video's tone is confident and persuasive, demonstrating the value proposition of the platform and how it can empower L&D professionals.
This video is a SaaS Demo Video for Customer Acquisition, designed to introduce a solution that simplifies business by maximizing investment. It starts with a simple question, then reveals the solution.
Video Design - The design focuses on flat, bold graphics and a clean white background, highlighting the product's functionality. The visual style is clean, bright, and simple, making it easy and engaging to watch. The graphics are clear, crisp, and easy to read, which is crucial for a video of this type.
The video clearly communicates the benefits of using the solution, including seamless integration, real-time synchronization, and a user-friendly interface. The bright colors and clear graphics help make the video easy to understand and visually appealing. The video's tone is friendly and informative, making it clear that the solution is there to help businesses improve their operations and grow.
Sun Life is a financial services company. This video is designed to inform customers about how a payout annuity can create a steady source of income throughout retirement.
Video Design - This video utilizes flat animation, a popular style used for SaaS Demo Video for Customer Engagement, to explain the financial product. The visual design uses simple shapes and bright colors, making it engaging and easy to follow. The animated calculator, piggy bank, and calendar provide a clear visual representation of the payout annuity process.
The animation and style of the video make it simple to understand. The use of minimal text and the clear visual representation of the product make it an effective tool for communicating the benefits of a payout annuity. The video has an optimistic tone, creating a sense of security and confidence for the viewer.
PTC develops therapies for people with rare diseases. This video explains a complex biotechnology process using a simple analogy. It's a great example of a SaaS Demo Video for Customer Acquisition, designed to quickly educate potential customers about new concepts.
Video Design - The video uses cartoon visuals and a humorous tone, making the process of splicing accessible to a wider audience. The cupcake recipe analogy helps viewers understand the steps involved in the process.
The video's cheerful and friendly tone makes the topic more approachable, helping viewers understand a complex topic and learn how PTC applies its splicing biotechnology to develop new therapies.
Uber is a ridesharing company. This video is designed to show their commitment to driving change to prevent sexual assault.
Video Design - The video starts with a minimalist graphic design, highlighting the DNA helix as an illustration of the company's commitment to preventing harm. The video employs graphics and elements to drive home the point of the company's advanced tech solutions. This video is an example of Customer Onboarding Video for SaaS as it introduces the technology, how it is applied, and its benefits.
The use of graphics that emphasize technology and data security, and the clean minimalist design work together to create a positive tone. This reinforces the message that the company is dedicated to safety and transparency. The video communicates a sense of trust and security, which is essential in the ridesharing industry, and showcases their cutting edge technology to prevent unwanted events.
Bullhorn Talent Platform is a digital talent experience designed to empower candidates to take control of their work life. This video highlights the benefits of the platform for modern candidates, showcasing how it helps build loyalty, drive redeployment and lower the cost of service.
Video Design - The video utilizes a clean and modern visual style, featuring bright colors, simplified graphics, and animated icons. The design evokes a sense of efficiency, technology and user friendliness. The visual design effectively communicates the core message of the video, reflecting the platform's aim to empower candidates and simplify their work life. The clean graphics and minimalist design are consistent with the tone of the video, emphasizing the efficiency and user-friendliness of the platform.
SaaS Demo Video for Customer Acquisition - This video is a great example of how to use visuals to communicate the value proposition of a SaaS product. The use of bright colors and animated icons creates a positive and engaging atmosphere, which is essential for capturing the attention of potential customers. The clean and modern design also reinforces the message of efficiency and user-friendliness, which are key selling points for SaaS products.
ProMonitor is a website analytics tool that helps users understand their website's user experience. This SaaS Demo Video for Customer Acquisition is designed to showcase how the dashboard gathers important information about the user experience.
Video Design - The video uses simple, clean, and colorful animations to depict various functionalities of the product. It features minimal detail and bold lines, creating a clear and modern aesthetic. Visual elements are clear, simple, and easily understandable, making the video both engaging and informative.
The video effectively communicates the benefits of the dashboard, emphasizing how it makes user insights easy and quick to understand. The graphics and animations showcase the dashboard's features and how users can easily find valuable information about their website's performance. The overall tone of the video is positive and upbeat, effectively promoting the tool as a valuable resource for website owners.
This SaaS Customer Onboarding Video by Deloitte is a masterclass in visual storytelling. It seamlessly guides viewers through the intricacies of their Travel Ready app, simplifying the narrative for travel compliance. The video expertly balances the presentation of vital information with visually engaging animated sequences.
The color palette and sound design enhance the viewing experience, projecting a feeling of assurance and efficiency. Deloitte’s branding is cleverly integrated into the animation style, making the video both informative and visually pleasing.
Aircove is a new Wi-Fi 6 router designed to protect your entire home network from cyber threats. It uses animated visuals to illustrate its features, such as the secure tunnel that encrypts internet traffic. The animations are sleek and modern, featuring a clean color palette. This is a great example of a SaaS Demo Video for Customer Acquisition that uses minimal dialogue, relying heavily on visual storytelling. The combination of concise graphics and animation effectively communicates the value of Aircove to the viewer.
Video Design - The video effectively drives home the security features through animation. The use of simplified visuals, bright colors, and straightforward explanations creates a calm and reassuring tone. This conveys that Aircove is a simple solution to a complex problem.
By seamlessly blending concise graphics with a calm voiceover, the video effectively communicates the benefits of this secure router and encourages viewers to consider Aircove for their home network security needs.
The video provides guidance to business owners on creating and managing their Google Business Profiles, enabling them to enhance their online presence and connect with customers effectively. By following the video's instructions, businesses can establish a strong digital footprint and leverage the benefits of Google Maps and Search. This video will be helpful for SaaS customer onboarding.
The video's design style effectively complements its purpose as an explainer. The clean and minimalist aesthetic, characterized by ample white space and simple geometric shapes, ensures that viewers' attention remains focused on the core message. The use of vibrant colors for key elements, such as the Google logo and interactive buttons, adds visual interest and guides users through the process. motion graphics in this SaaS Customer Onboarding Video are very catchy and will keep customers engaged.
In conclusion, the video's design style successfully balances aesthetics with functionality, creating an engaging and informative experience for viewers. The clear visuals, concise instructions, and intuitive animation work together to effectively demonstrate the value and process of utilizing Google Business Profiles for business growth and customer engagement. SaaS onboarding videos are very effective for customer onboarding.
We admire this SaaS demo video for customer onboarding, a crisp and captivating animation-driven piece. Elaadnl's focus on the crucial issue of interoperability within the EV charging landscape is brilliantly executed. The use of vibrant, contrasting colors and engaging visuals helps simplify a rather complex subject, making it accessible to a broad audience.
The clever visualization of the testing process, from initial checks to software updates, offers valuable insights into Elaadnl's meticulous approach. We all love the ending where successful charging is confirmed, providing a sense of satisfaction and showcasing the tangible benefits of Elaadnl's work.
What We Can Learn
Visually chart the user journey, creating a clear path to success and driving adoption.
This SaaS Customer Onboarding video excels at showcasing the simple process of replacing a Social Security card. With clear and friendly 2D animation, it caters to a broad audience while focusing on AARP's demographic. The video humorously portrays common scenarios like a pet's mishap with important documents.
A standout is its seamless integration of a website UI mockup, demonstrating the online application steps with precise clarity. The concise yet informative voiceover ensures easy understanding, while the cheerful music and bright colors maintain an engaging and positive tone. The video empowers viewers by offering multiple application methods, simplifying a potentially daunting task.
We love how this Achievers video uses dynamic visuals and engaging animation to capture the essence of employee belonging. The clean UI showcases the platforms intuitive design and rich features. In a mere 90 seconds, the video masterfully explains the core value proposition.
The diverse characters and relatable scenarios highlight Achievers ability to connect the global workforce. We have ever seen such a simple yet powerful visualization of the impact a unified employee experience platform can make. This customer onboarding video example for SaaS sets a high bar!
What We Can Learn
Design a clean, intuitive interface that reflects your SaaS's ease of use.
This SaaS Customer Onboarding Video for Freshdesk Analytics effortlessly blends functionality and aesthetic appeal. The minimalist design and calming color palette provide a backdrop for a vibrant display of data visualization capabilities.
Interactive filters and mobile responsiveness are seamlessly woven into the narrative, showcasing the platform's accessibility and versatility. Freshdesk Analytics becomes a must-have tool for any business seeking clear, concise, and compelling insights from their data.
This video is designed to teach children about the importance of oral hygiene. It's a fantastic way to engage young minds and instill healthy habits. The video uses a charming cartoon style with vibrant colors, making it instantly appealing to children.
Video Design - Simple animations with friendly characters explain the concept of cavities in a way that is easily understood. This video utilizes techniques often seen in SaaS Demo Video for Customer Acquisition, making it engaging and educational for children.
The video uses engaging animations, clear visual explanations, and friendly characters to educate children about the dangers of sugar and germs, making the content digestible and entertaining. The bright color palette and playful tone contribute to the overall friendly and positive atmosphere, ultimately promoting a positive association with oral hygiene for children.
This video is a SaaS Demo Video for Customer Acquisition, designed to showcase the ease of investing in mutual funds through the mobile app. It's a clear, concise demonstration of the app's features, making it easy for viewers to understand the process. The video uses a clean design with simple graphics, bold text, and a clear interface, creating a feeling of comfort and familiarity.
Video Design - The visuals depict a typical living room setting, communicating the ease of online investing from home. A bright pink and white color palette is used for the mobile phone screen, making it appear clean and inviting, while the app's interface is easy to understand. The video effectively communicates the objective of the video, which is to promote the mobile app for investing in mutual funds.
The video effectively communicates the benefits of using the mobile app, such as convenience, ease of use, and security. The graphics are clear and visually appealing, making the video engaging and informative. The content is easy to understand and follow, making it easy for viewers to understand the process of investing in mutual funds through the mobile app.
ASUS IoT develops software and hardware solutions that boost efficiency in automation and manufacturing. This video is designed to showcase how these solutions improve productivity.
Video Design - The video design is sleek and modern, featuring simple, flat graphics, minimal text, making it an effective SaaS Demo Video for Customer Acquisition. Bright, eye-catching colors like turquoise, purple, and yellow are used to highlight key elements, calling attention to the benefits of the solutions. These vibrant colors increase engagement and make the information easy to understand.
The video seamlessly transitions between scenes, showcasing diverse applications for the solutions, like automated guided vehicles and warehouse security. The use of animation allows the video to clearly illustrate complex concepts, making it engaging and easy to understand for a broad audience. Each scene is clear and concise, demonstrating the value proposition of the solutions. The video's overall tone is positive and upbeat, emphasizing the benefits of increased efficiency and safety.
The compelling opening scene immediately resonated with us, as we all know the struggle of information overload. Atlas tackles this head-on, showcasing its ability to streamline teamwork and centralize project management within one platform. We love how the demo seamlessly transitions between different aspects of the software, clearly demonstrating its value proposition in an engaging way.
This SaaS customer onboarding video excels at highlighting the user interfaces clean design and intuitive functionality. The video effectively promotes Atlas as a solution for those seeking better team synchronization and a way to say goodbye to outdated directories and time-wasting meetings.
What We Can Learn
Start with a problem your audience faces, then smoothly show Atlas as the solution. This builds instant relatability.
FAQ
How can SaaS feature onboarding videos improve user activation rates?
Onboarding videos increase user activation by clarifying features, simplifying complex processes, and increasing user engagement.
What are the key elements of a successful SaaS feature onboarding video?
Successful onboarding videos have clear messaging, engaging visuals, concise explanations, and a strong call to action.
What are some different styles of SaaS feature onboarding videos I can consider (e.g., animation, screen recording, live action)?
Consider these onboarding video styles:
* Animation: Ideal for abstract concepts and visualizing data.
* Screen Recording: Best for demonstrating software workflows and user interfaces.
* Live Action: Builds trust and connection with a human touch, suitable for testimonials or introductions.
How can I use storytelling to make my onboarding videos more engaging?
Storytelling makes onboarding videos more engaging by connecting with viewers on an emotional level, improving information retention.
What are the typical costs associated with producing a SaaS feature onboarding video?
Onboarding video production costs typically range from $1000 for basic screen recordings to $6000 for complex animations and live-action productions.
How can I find a reputable video production company to help me create my video?
Look for video production companies with a proven track record, client testimonials, and a portfolio of successful onboarding videos.
How can I showcase the value proposition of my SaaS feature clearly in the video?
Clearly articulate the value proposition by highlighting the benefits of the feature and how it solves user pain points. Use concrete examples and quantify the impact whenever possible.
What are some common mistakes to avoid when creating onboarding videos?
Avoid jargon, keep videos concise, and ensure a clear call to action. Test videos with users to identify areas for improvement.
How can I adapt successful examples of onboarding videos to fit my specific needs and target audience?
Adapt successful examples by analyzing their strengths and weaknesses, then tailoring the approach to your specific target audience and product.
What existing assets (e.g., screenshots, UI elements) can I leverage in my video?
Leverage existing screenshots, UI elements, design assets, and marketing materials to streamline video production and maintain visual consistency.
How can I ensure my onboarding video aligns with my overall brand identity?
Ensure consistent branding by using established color palettes, logos, typography, and messaging throughout the video.
What is the typical timeline for producing a SaaS feature onboarding video?
Onboarding video production typically takes 3-8 weeks, depending on the complexity and scope of the project.
How can I integrate my onboarding videos into my overall user onboarding process?
Integrate onboarding videos into your user onboarding process through email sequences, in-app tutorials, knowledge base articles, and welcome messages.
How can I personalize my onboarding videos for different user segments?
Personalize onboarding videos by segmenting users based on their roles, needs, or experience levels, and tailoring the content accordingly.
What are the long-term benefits of investing in high-quality SaaS feature onboarding videos?
High-quality onboarding videos offer long-term benefits by improving user engagement, reducing customer support costs, and increasing customer lifetime value.
How to plan and optimize SaaS Feature Onboarding Videos?
Prioritize User Experience: "Good design is about making things easy to use, not just easy on the eye." - Ralf Speth. Advids embraced this philosophy for a project management software client. We simplified their complex feature onboarding process by creating concise, step-by-step video tutorials. This resulted in a 15% decrease in customer support tickets.
Actionable: Simplify complex processes through clear, concise, and easy-to-follow visuals.
Focus on Clarity: "It’s through mistakes that you actually can grow. You have to get bad in order to get good." - Paula Scher. Advids understands the importance of iterative design. For a CRM client, we tested different onboarding video scripts and visuals with target users, incorporating their feedback to create a final product that clearly communicated the feature's value. This led to a 25% increase in trial conversions.
Actionable: Iterate and refine content based on user feedback for optimal clarity and impact.
Connect Emotionally: "The most common way people give up their power is by thinking they don't have any." - Alice Walker. Advids leveraged this insight for a productivity app client. We created onboarding videos that highlighted the user's potential and how the new feature could empower them to achieve their goals. This resonated deeply with the audience, resulting in a 10% increase in paid subscriptions.
Actionable: Empower users by showcasing how features help them achieve their aspirations.
Understand Your Audience: "Marketing is not the art of selling what you make but knowing what to make." - Iwan Setiawan. Advids applied this wisdom for an e-commerce platform client. We conducted thorough user research to understand their pain points and needs before creating onboarding videos for their new inventory management feature. This resulted in a 12% increase in feature usage.
Actionable: Conduct thorough user research to understand audience needs and tailor content accordingly.
Build Trust and Credibility: "Trust is earned, respect is given, and loyalty is demonstrated. Betrayal of any one of those is to lose all three." - Merrill R. Chapman. Advids incorporated this principle for a cybersecurity software client. We created onboarding videos featuring testimonials from satisfied customers, highlighting the feature's reliability and security. This boosted customer confidence, leading to an 8% increase in annual recurring revenue.
Actionable: Build trust by showcasing real-world success stories and customer testimonials.
Why Advids for SaaS Feature Onboarding Video?
At Advids, we create compelling SaaS Feature Onboarding Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into effective animation that seamlessly guides users through your software's features.
Boost User Engagement with Advids' Expertise:
SaaS Onboarding Specialists: We've produced over 230 successful SaaS Feature Onboarding Videos, demonstrating our deep understanding of user engagement and software adoption. Trusted by Leading SaaS Companies: From emerging SaaS startups to established industry leaders, brands trust Advids to create onboarding experiences that simplify complex features and accelerate user proficiency. Proven Track Record of Success: With over 3400 successful projects across various industries and over 109 five-star Google reviews, our commitment to client satisfaction and delivering exceptional results speaks for itself.
Transforming Features into Engaging Narratives:
Tailored Onboarding Solutions: We craft customized SaaS Feature Onboarding Videos, including explainer videos, tutorials, and interactive walkthroughs, designed specifically for your software and target audience. The Power of Animated Storytelling: Our team of skilled animators and storytellers create captivating narratives that simplify complex features, making them easy to understand and use. Cutting-Edge Animation Technology: We utilize the latest animation software and techniques to deliver visually stunning and impactful SaaS Feature Onboarding Videos that resonate with your users.
A Partnership Built on Collaboration and Communication:
Collaborative Approach: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized and your onboarding goals are met. Strategic Communication: We prioritize clear and consistent communication, understanding your specific needs, target audience, and brand identity to create truly effective SaaS Feature Onboarding Videos.
Ready to unlock the potential of SaaS Feature Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a SaaS Feature Onboarding Video?
A SaaS feature onboarding video is a visual guide that introduces new users to the specific features and functionalities of a software application. It aims to simplify the learning process by breaking down complex features into digestible steps, demonstrating their practical applications, and showcasing how they can benefit users.
These videos are often used to educate users on specific features, highlight new functionalities, or provide step-by-step instructions for completing tasks within the software. They can be incorporated into welcome emails, product tours, or as part of a larger onboarding program.
What do top SaaS Feature Onboarding Videos have in common?
Animated Explainer - A visually captivating way to present complex features in a simplified manner.
Screen Recording - A practical approach to showcasing the actual software interface and demonstrating how features work.
Interactive Elements - Engaging viewers by allowing them to interact with the video, such as clicking on buttons or completing quizzes.
User Testimonials - Building trust and credibility by featuring real users sharing their positive experiences with the software.
Motion Graphics - Adding visual interest and dynamism to the video, making it more engaging and memorable.
2D Animation - A versatile style that can be used to create engaging and informative videos, suitable for various software features.
3D Animation - Creating a more immersive and realistic experience, particularly effective for showcasing complex features or intricate designs.
Whiteboard Animation - A unique and engaging style that uses hand-drawn illustrations to explain concepts in a clear and concise manner.
Mixed Media - Combining different visual styles, such as animation, live-action footage, and screen recordings, to create a more dynamic and engaging experience.
Live Action - Using real actors and settings to create a more personal and relatable experience, particularly effective for showcasing user stories or product demos.
Stock Footage - Adding visual interest and context to the video by incorporating high-quality stock footage that complements the software's features.
Use Case Scenarios - Demonstrating the practical applications of features through relatable real-world scenarios.
What makes SaaS Feature Onboarding Video effective?
A thoughtfully designed SaaS feature onboarding video is a powerful tool for engaging users and driving product adoption. It is a key component of a successful onboarding strategy, aiming to empower users to confidently navigate the software and unlock its full potential.
A key element of effectiveness is a design to clearly articulate the value proposition of each feature. This involves showcasing how the feature solves a specific user problem, improves their workflow, or enhances their overall experience with the software.
Methods for achieving this include incorporating visual elements that highlight the feature's benefits, using clear and concise language, and providing practical examples of how the feature can be used in real-world scenarios. By focusing on the why behind each feature, the video can effectively communicate its value and motivate users to explore and utilize it.
How long should your SaaS Feature Onboarding Video be?
The ideal length of a SaaS feature onboarding video is a delicate balance between providing enough information to be helpful and keeping it concise enough to maintain engagement. It is a crucial aspect of pre-production planning, ensuring that the video effectively communicates its message without overwhelming the viewer.
A practical approach to determining the right length is to consider the complexity of the feature being showcased. For simple features, a shorter video might suffice, while more complex features might require a longer video to provide adequate explanation and guidance.
Pre-Production Considerations
What is the primary goal of the video?
How complex is the feature being showcased?
What is the target audience's level of technical expertise?
How much time are users willing to invest in learning?
What is the ideal length for your specific platform or channel?
What is the overall budget for video production?
What is the expected impact of the video on user adoption?
How to create SaaS Feature Onboarding videos?
Creating a compelling SaaS feature onboarding video is a multi-step process that involves careful planning, creative execution, and a focus on user experience. It is a collaborative effort that requires input from various stakeholders, including product managers, marketing teams, and designers.
The creation involves a thoughtful approach to scripting, visual design, and production. The script should be clear, concise, and engaging, highlighting the key benefits of the feature and providing practical examples of its use.
Pre-Production
Define the target audience and their needs.
Identify the key features to be showcased.
Develop a clear and concise script.
Choose the appropriate visual style and animation.
Select the right music and sound effects.
Production
Storyboard the video.
Record voiceover.
Create visual assets.
Edit the video.
Add music and sound effects.
Optimize for different platforms.
Test and refine the video.
Onboarding Videos That Convert
Crafting an effective SaaS customer onboarding video requires a strategic approach to content that resonates with your target audience. Here are key elements to consider:
Value Proposition: Go beyond simply listing features. Demonstrate how your product directly addresses your audience's pain points and translates into tangible benefits. For example, instead of saying our software has automated reporting, show how this feature saves users time and reduces errors.
Compelling Use Cases: Present relatable, real-world scenarios that resonate with your audience. Show how your product has helped businesses similar to theirs overcome challenges and achieve success. Imagine a small business struggling with inventory management. Show how your SaaS solution streamlined their processes and improved efficiency.
Strategic Call to Action: Guide viewers towards the next step in their journey. Whether it's signing up for a free trial or downloading a resource, make it clear and enticing. Use phrases like Start your free trial today or Download our free guide to learn more.
Valuable Support Resources: Empower your viewers with the tools they need to succeed. Include links to documentation, FAQs, or community forums. This demonstrates your commitment to customer success and builds confidence in your product.
Captivate Your Audience: Onboarding Video Strategies
Engagement is paramount in SaaS customer onboarding videos. To captivate your audience, consider these strategies:
Compelling Narrative:
Craft a story that resonates with your target audience.
Introduce relatable characters facing challenges and showcase how your product empowers them to overcome obstacles.
Think of a small business owner struggling to manage their social media presence. Show how your SaaS tool helped them automate tasks and achieve better results.
Elevated Visuals:
Utilize high-quality visuals, captivating animations, and dynamic screen recordings to bring your message to life.
Visual Storytelling can significantly enhance engagement and make your video more memorable.
Use animations to explain complex concepts or screen recordings to demonstrate product features in action.
Strategic Music and Sound Effects:
The right soundtrack can evoke emotions and create a more immersive experience.
Choose music and sound effects that complement your brand and enhance the overall impact of your video.
Use upbeat music to create a sense of excitement or calming music to build trust.
Interactive Elements:
Transform passive viewers into active participants by incorporating Interactive Elements like quizzes or polls.
Provide a comprehensive overview of your product's features and functionalities.
Showcase its capabilities in action, highlighting its user-friendliness and key benefits.
For example, demonstrate how to use a specific feature, like creating a report or managing a project, within your software.
Tutorial Videos:
Offer step-by-step guidance on specific tasks or features.
Break down complex processes into manageable steps, empowering users to navigate your product with ease.
Imagine a user struggling to set up their account. Create a tutorial video that walks them through the process step-by-step.
Explainer Videos:
Clearly communicate your product's Value Proposition and how it addresses customer pain points.
Focus on the why behind your product and its ability to solve real-world problems.
Use analogies or metaphors to simplify complex concepts and make your product's value proposition easy to understand.
Welcome Videos:
Create a warm and inviting first impression for new users.
Introduce them to your brand, set expectations for the onboarding process, and express your excitement in having them on board.
Use a friendly and welcoming tone to make new users feel valued and appreciated.
Training Videos:
Provide in-depth training on advanced features or specific use cases.
These videos cater to users who are ready to delve deeper into your product's capabilities.
For example, create a training video that teaches users how to use advanced reporting features or integrate your product with other tools.
Onboarding Your Users: A Brand's Story
Maintaining Brand Consistency is crucial when designing your SaaS customer onboarding video. Here's how to ensure alignment:
Brand Guidelines: Infuse your video with your brand's visual identity. Utilize your brand's color palette, typography, logo placement, and overall aesthetic to create a cohesive and recognizable experience. For example, if your brand's primary color is blue, use it prominently in your video's background, graphics, and text.
Consistent Visual Style: Choose visuals, animations, and a Video Editing Style that aligns with your brand's personality and resonates with your target audience. Whether it's clean and minimalist or bold and energetic, maintain a consistent visual language. If your brand is playful and fun, use bright colors and dynamic animations in your video.
Brand-Complementary Music and Sound Effects: Audio plays a crucial role in shaping brand perception. Choose music and sound effects that align with your brand's tone and messaging. For example, if your brand is sophisticated and professional, use classical music or instrumental tracks.
Brand Voice in Call to Action: Ensure your call to action is consistent with your brand's communication style. Whether it's friendly and encouraging or direct and action-oriented, maintain a cohesive brand voice. If your brand is known for its friendly and approachable tone, use language like Let's get started or Join our community.
Onboarding Videos: Your Sales Funnel Powerhouse
A well-crafted SaaS customer onboarding video can be a powerful tool for guiding prospects through the sales funnel:
Top of Funnel (Spark Interest):Capture Attention with a compelling hook that highlights a common pain point your target audience faces. Showcase how your product offers a solution, piquing their interest and encouraging them to learn more. For example, create a short video highlighting the frustrations of manual data entry and then introduce your automated data processing solution.
Middle of Funnel (Nurture Leads): Provide valuable content that educates prospects about your product's features, benefits, and use cases. Address their questions, overcome objections, and position your product as the ideal solution. Create a product Demo Video showcasing key features and how they solve specific business problems.
Bottom of Funnel (Drive Conversions): Instill confidence by showcasing customer testimonials, success stories, and social proof. Reinforce your value proposition and include a Clear Call to Action that encourages prospects to take the next step. Feature a customer testimonial video highlighting the positive results they achieved using your product and encourage viewers to sign up for a free trial.
Measure Your Onboarding Video Success
Measuring the effectiveness of your SaaS customer onboarding video is essential for optimization and improvement. Here are key metrics to track:
Video Completion Rate: This metric reveals the percentage of viewers who watch your video to the very end. A high completion rate suggests that your video is engaging and effectively conveying its message. Track this metric using analytics tools and aim for a completion rate of at least 50%.
Click-Through Rate (CTR): Track how many viewers click on your call to action. A high CTR indicates that your video is compelling and effectively driving viewers to take the desired action. Use trackable links in your video and monitor the CTR to see how effective your call to action is.
Engagement Rate: Measure likes, shares, comments, and other forms of engagement. This metric reflects the level of interest and resonance your video generates among viewers. Monitor social media shares and comments to gauge audience engagement and identify areas for improvement.
Product Adoption Rate: Track how many viewers who watch your video go on to sign up for a free trial or purchase your product. This metric directly measures the video's impact on customer acquisition. Analyze user data to see how many viewers convert into paying customers after watching your onboarding video.
Customer Retention Rate: Monitor how many customers who onboard using your video continue to use your product over time. This metric reveals the video's effectiveness in driving long-term customer satisfaction and loyalty. Track customer churn rates and analyze whether users who watched your onboarding video are more likely to stay with your product.
Onboarding Videos: Your Secret Weapon for Support
A well-structured SaaS customer onboarding video can serve as a proactive customer support tool, reducing the volume of support tickets and empowering users to find solutions independently:
Comprehensive Product Education: Equip users with the knowledge they need to effectively utilize your product's features and functionalities. By addressing common questions and providing clear instructions, you can minimize the need for users to reach out for assistance. For example, create a video that explains how to use key features and provides tips for troubleshooting common issues.
Proactively Address Common Issues: Identify and address frequently encountered issues or challenges within your video. By providing solutions to common roadblocks, you can prevent users from experiencing frustration and needing to contact support. For instance, create a video that shows users how to reset their password or troubleshoot a common error message.
Offer Self-Service Resources: Empower users to find answers and resolve issues independently by providing links to helpful resources within your video. This could include knowledge bases, FAQs, community forums, or tutorial videos. Include links to your help center or knowledge base within your video so users can easily access additional support resources.
Onboarding Videos: The Key to Adoption
A compelling SaaS customer onboarding video can play a pivotal role in driving product adoption and minimizing churn:
Demonstrate Value Early On: Clearly articulate your product's value proposition and showcase how it solves specific pain points. By highlighting the benefits users can expect, you can increase their motivation to engage with your product. For example, show how your product can save users time, reduce costs, or improve efficiency.
Provide Crystal-Clear Instructions: Guide users through the essential features and functionalities of your product with step-by-step instructions. Make it easy for them to understand how to use your product effectively and get the most out of its capabilities. Use screen recordings and voiceovers to demonstrate how to use key features and complete common tasks.
Build Excitement and Engagement: Create a positive and engaging onboarding experience that leaves users feeling confident and enthusiastic about using your product. Highlight success stories, showcase customer testimonials, and emphasize the transformative potential of your product. Use a positive and encouraging tone, and showcase real-world examples of how your product has helped other businesses achieve success.
B2B Onboarding Videos: Unlocking Business Value
Tailoring your SaaS customer onboarding video to a B2B audience requires a nuanced understanding of their specific needs and priorities:
Target Audience Insights: Conduct thorough research to understand the specific pain points, challenges, and goals of your B2B audience. Tailor your video's Messaging and content to resonate with their business objectives. For example, if your target audience is primarily concerned with increasing efficiency, focus on showcasing features that streamline workflows and automate tasks.
Value Proposition Alignment: Clearly communicate how your product addresses the unique needs of businesses. Highlight features and benefits that are relevant to their industry, size, and operational challenges. For instance, if your target audience is in the healthcare industry, emphasize features that comply with HIPAA regulations and improve patient care.
Use Case Relevance: Showcase real-world examples of how your product has helped businesses similar to theirs achieve tangible results. Focus on metrics that matter to B2B decision-makers, such as increased efficiency, reduced costs, or improved ROI. For example, show how your product helped a similar business reduce their customer support costs by 20%.
Call to Action Optimization: Encourage viewers to take actions that align with B2B sales cycles, such as scheduling a demo, requesting a quote, or contacting your sales team. Use clear and concise language in your call to action, and make it easy for viewers to take the next step.
Onboarding for Trust: Building Credibility with Video
Building trust and credibility is essential when introducing your SaaS product to potential customers. Here's how your onboarding video can help:
Showcase Customer Testimonials: Feature real customers sharing their positive experiences with your product. Authentic Testimonials can significantly enhance your credibility and demonstrate the value you provide. Include short video clips of customers explaining how your product has helped their business achieve specific goals.
Demonstrate Expertise and Authority: Position your company as a thought leader in your industry. Share insights, best practices, and valuable information that showcases your expertise and builds trust with potential customers. For example, include statistics or data points that support your claims about your product's effectiveness.
Provide Transparent Information: Be upfront and honest about your product's features, limitations, and pricing. Transparency builds trust and helps potential customers make informed decisions. Clearly explain your pricing structure and any limitations your product may have.
How SaaS feature onboarding video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and effectiveness in driving trial sign-ups or feature adoption. 7.Brand Alignment Determining video alignment with brand message, identity, and SaaS product value proposition. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, SaaS feature onboarding video examples 2024, n=14300 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
