Have you ever wished for a magic wand to instantly connect with your customers? I am sharing today, in this article, what we've learned about the transformative power of video in SaaS onboarding. We've seen firsthand how a well-crafted video can bridge the gap between initial confusion and long-term engagement, turning hesitant users into loyal advocates. Our research reveals some surprising statistics about the effectiveness of video onboarding - let's dive in.
97% of marketers state that video has helped increase user understanding of their product or service.
Companies are increasing their video budgets by 25% year over year.
31% of marketers think videos are a good engagement tactic for highly-qualified, bottom-of-the-funnel leads.
These stats reveal a powerful trend: video is not just a nice-to-have, it's a must-have for effective SaaS onboarding. SaaS onboarding videos bridge the gap between product potential and user understanding, driving engagement and boosting retention. Today, we're diving into over 30 Effective SaaS Onboarding Video examples that instantly caught our eye and sparked our interest
This video is designed to showcase the new AI Chatbot, called IT Operations Aviator, which is a generative AI chatbot that resolves IT issues and frees up agents.
Video Design - This is an Onboarding Walkthrough Video for SaaS that uses a conversational style to highlight the features and benefits of the chatbot. The video is visually appealing with a minimalist style using a blue background and white graphics, it uses animated graphics that are relevant to the AI chatbots, such as cloud icons, and question marks. The video uses a clear and simple graphic style which makes it easy to understand and engaging.
The video design helps communicate the objective of the video by showing how the chatbot can solve real-world issues that people face when using traditional IT support systems. The video uses a conversational tone which makes it feel more personal and approachable, which helps to draw viewers in.
We love the simplistic elegance of this SaaS onboarding video by SimplyCast. The clean visuals and upbeat music create a positive vibe, instantly drawing viewers into the process of streamlining global communication.
The clever use of icons effectively demonstrates how SimplyCasts automation platform simplifies connecting with prospects worldwide. A clear call to action encourages further exploration of their services. This video shines by its simplicity and effectiveness.
What We Can Learn
Straightforward visuals and a positive vibe make your SaaS onboarding video instantly engaging.
Diligent Community is a next-generation governance and civic engagement solution for public education boards. It simplifies the end-to-end agenda and meeting management process, making it easier to manage complex governance tasks in hybrid environments. The solution empowers board administrators and leaders to advocate for their mission while seamlessly connecting with the public to address critical community issues.
Video Design - The video uses a clean and minimalist design style to highlight the key features and benefits of the solution. Simple backgrounds, bold typography, and clear visuals keep the focus on the product and its functionality. Screen recordings and animations demonstrate how the platform works in a way that is easy to understand.
SaaS Onboarding Video - The transitions between scenes are smooth and seamless, creating a visually appealing and engaging experience for the viewer. This makes it an effective tool for educating potential customers about the product.
This animated onboarding video for SaaS is a great example of how to effectively communicate the value of a safety management software. The video uses a simple and clean design style, which is consistent with many SaaS onboarding videos. The animation is clean and easy to understand, and the color palette is bright and modern.
Video Design - The video's narrative uses a conversational tone, speaking directly to the viewer, which helps make the video engaging and relatable. The video's design and narrative effectively communicate the video's objective of highlighting the risks of poor safety management and introducing the software as a solution.
The use of simple graphics, clean animation, and a conversational tone helps make the message clear and engaging for the intended audience. The color palette is consistent with the brand and uses bright colors that are associated with safety and security. This helps convey a sense of trust and confidence to viewers. The video's tone is calm and reassuring, further reinforcing the message of safety and security.
This SaaS Onboarding Video for 1Password demonstrates the art of visual storytelling. The video uses smooth animations and minimal design to illustrate how the product strengthens security and simplifies complex processes. The focus on integration with existing tools reinforces its value as a central security hub.
The clever use of color and typography further elevates the video's visual appeal. The concise messaging clearly articulates 1Password's benefits, making it a compelling example for anyone seeking inspiration for their own SaaS Onboarding Video. It seamlessly blends product demonstration with a subtle brand narrative, making it both informative and engaging.
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6. 360Learning SaaS Product Demo Video - Drive engagement implicitly
We admire how 360Learning's SaaS onboarding video captures the chaotic reality of L&D leaders. The relatable opening question and engaging animations instantly resonate, echoing the struggles of managing multiple projects and losing sight of the initial vision. The video cleverly visualizes these common pain points.
360Learning's Champion Solution emerges as a beacon of hope, empowering in-house experts and streamlining training delivery. We love the seamless integration of UI mockups demonstrating key features like AI-powered expert suggestions and the powerful co-authoring tool. This video effectively showcases the software's potential to bring clarity and control back to L&D programs.
What We Can Learn
Focus on the positive transformation your product offers, inspiring confidence.
Citrix provides security solutions for a changing IT world. This video explains the concept of zero trust security and how it can benefit businesses.
Video Design - This SaaS Onboarding Video Production has a clean and modern design, employing a simple color palette with a focus on animation. The video is visually engaging, with transitions that are easy to follow, flat graphics and white line outlines create a distinct brand aesthetic. Icons and simple visual representations make it easy to understand the message.
The video is engaging, focusing on the benefits of a zero trust approach. Animated graphic elements and simplified visuals help explain a complex security solution. The visual design helps communicate the need for a secure network environment, while the tone is optimistic and confident. The narrative is clear and concise, helping viewers understand the value proposition. The overall impression is professional and well-structured, making the content easily digestible for a broad audience.
This video effectively explains the crucial role of cybersecurity in protecting businesses from cyberattacks, which can severely disrupt their operations and services. It highlights the importance of analyzing security incidents to effectively identify and mitigate potential threats. The video's impact lies in its ability to engage viewers and simplify complex concepts, making it a valuable tool for businesses seeking to understand and strengthen their cybersecurity posture.
Video Design - The video employs a minimalist and visually engaging design style to convey its message. Bold colors, simple shapes, and clear typography enhance readability and comprehension. Animation is strategically used to guide the viewer's attention and illustrate key concepts, such as the collection of security incident data and the analysis process. Visual metaphors, like the magnifying glass examining threats, effectively represent complex ideas in an easily understandable manner.
By combining informative content with a visually appealing design, the video effectively captures the viewer's attention and delivers a clear message about the importance of cybersecurity solutions. The minimalist approach ensures that the focus remains on the core message, while the use of animation and visual metaphors enhances engagement and understanding. This approach is particularly effective for SaaS UI Onboarding Video, as it helps to simplify complex topics and make them more accessible to a wider audience.
In a world shaped by the global pandemic, many organizations are focusing their strategies on restructuring. Restructuring is generally considered a way to turn around troubled enterprises, but it can also be an opportunity to improve business performance. A holistic restructuring approach that deploys levers and tools across a spectrum of circumstances can help companies achieve greater profitability and competitive advantage.
Video Design - The video uses a dark background with neon-colored shapes and objects to create a modern and sleek look. The animation is smooth and engaging, and the use of text is minimal and to the point. This allows the viewer to focus on the message, which is that restructuring can be an opportunity for growth and improvement.
SaaS onboarding video for training is a great example of how to use design to create an effective explainer video. The use of color, animation, and text all work together to create a visually appealing and informative video that is sure to engage viewers. The video effectively highlights restructuring services and how they can help companies achieve greater profitability and competitive advantage.
10. Impact My Biz SaaS Onboarding Video - Explain vCIO benefits implicitly
In this SaaS Onboarding Video, Impact showcases their vCIO services not just as a service but as a partnership. The narrative adeptly exposes the shortcomings of some competitor vCIOs, underscoring Impact's dedication through regular assessments and proactive technical reporting. This elevates the perception of vCIOs from mere consultants to strategic allies invested in client success.
Visually, the video shines with engaging 3D isometric animation, crafting a dynamic yet professional aesthetic. Impact effectively communicates the importance of vendor compatibility and tailored IT infrastructure solutions, leaving viewers with the distinct impression that their vCIO services aren't just about technology, but about empowering businesses through digital transformation.
AppFolio Property Manager is a SaaS solution that helps property managers manage their leasing operations. This video is designed to highlight the benefits of using the solution.
Video Design - The video uses a simplified and clean style with bright colors and bold lines. This style makes the video feel modern, easy to understand, and approachable. The use of hand-drawn animated characters and speech bubbles makes the video engaging, conveying information clearly, while highlighting the functionality and features of the product.
The video design makes it clear that the leasing process has changed due to social distancing, and that property managers need to rethink their leasing flow. The video emphasizes the importance of using technology to maintain leasing operations and provide a positive customer experience, especially during a time of social distancing. The narrative is clear, concise, and focuses on the specific solutions that the product offers. The video design uses bright colors, simple graphics, and straightforward animation, which help to make the key message of the video memorable. The overall tone is positive, upbeat, and encouraging, assuring viewers that the product can help them overcome the challenges of the new normal.
12. AMAZON 3D Animated SaaS Onboarding Video - Drive conversions authentically
With captivating visuals, this Amazon video showcases the power of concise data storytelling. We all appreciate how complex information is effortlessly conveyed through dynamic 3D charts and animations. The consistent branding and clear call to action effectively guide the viewer toward further engagement.
Beyond mere presentation, the video sparks curiosity by highlighting compelling insights on ESG, fundraising, and market trends. The overall effect is a compelling SaaS onboarding video that demonstrates Amazons expertise in private market analysis.
What We Can Learn
Incorporate compelling visuals to showcase your SaaS's power and value proposition.
The clean aesthetic and user-friendly UI design of SilverCloud's SaaS onboarding video immediately capture our attention. The narrative effortlessly guides viewers through the platform's core functionalities, including the PHQ-9 screening tool and worry tree. We're also drawn to the intuitive flow, mirroring how users interact with the platform on their chosen devices.
This video stands as a powerful example of how to effectively showcase a SaaS product without feeling overly promotional. The concise messaging, combined with upbeat music and relatable animations, reinforces the platform's benefits. SilverCloud's approach creates an inviting and inspiring experience, prompting viewers to explore its offerings further.
What We Can Learn
Guide viewers like they're using your software, driving exploration.
Sunlife canada's video explains how a life annuity can convert your retirement savings into guaranteed income payments for life, addressing the need for a worry-free retirement income solution. This is similar to how a SaaS Onboarding Video helps to seamlessly onboard new users to a SaaS platform by providing a step-by-step guide on how to use the platform's features and functionalities.
The video's design style effectively uses simple visuals, such as icons representing money and a calendar, to convey the concept of converting savings into regular income payments. The use of contrasting colors and clear typography ensures that the information is easy to understand. Just like a 3D Product Animation Video Idea can effectively showcase the features and benefits of a product, the animation in this video is smooth and engaging, keeping the viewer's attention focused on the key message of securing a reliable income stream during retirement.
In conclusion, Sunlife canada's video successfully utilizes a clean and straightforward design style to explain the benefits of life annuities for retirement income planning. The video's visual elements and animation effectively complement the informative content, making it an excellent explainer video.
WaterAid's mission is to ensure everyone has access to safe water, sanitation, and hygiene education by 2030. This video aims to raise awareness and encourage support for this mission, highlighting the impact of clean water on the lives of individuals and communities.
Video Design - The video uses a simple and colorful animated style, common in SaaS Product Onboarding Video, to effectively communicate the story of Grace, a young girl in need of safe water. Animated illustrations and a clean design aesthetic make the video engaging and accessible for a global audience, emphasizing the universality of the issue.
The video's animation style, with vibrant colors and clear visuals, creates a hopeful tone, while simultaneously drawing attention to the challenges faced by individuals like Grace. The story's simplicity and straightforward narrative clearly communicate the importance of clean water and sanitation, illustrating the significant impact it has on individuals' lives and overall well-being. This ultimately encourages viewers to support WaterAid's mission.
Big data can feel daunting, but this SaaS onboarding video breaks it down brilliantly. Accenture's video uses a relatable movie selection scenario and engaging 3D isometric animation to demystify the concept. The clear narration and smooth transitions between scenes keep viewers hooked, while the vibrant color palette adds a touch of modern flair.
It cleverly connects dispersed data points to real-world applications, like the US Census Bureau, demonstrating the power of big data analytics in decision-making. By visualizing complex data processing, the video inspires confidence in using such tools, making the topic understandable and even exciting. This is one SaaS onboarding video worth emulating.
This video is designed to inform potential customers about term life insurance, explaining its benefits and how it can help protect their families. It uses a simple and clean design style, common in SaaS Demo for Onboarding. Bright colors and rounded shapes create a friendly and approachable tone, helping to make the information about a complex topic easier to understand.
Video Design - This style emphasizes clarity, focusing on a single idea each time a new graphic is introduced. It uses bright and contrasting colors for emphasis, and the overall design is modern and professional.
The use of simple animated illustrations and a voiceover helps explain term life insurance. This combination helps to create an engaging and informative video, helping viewers understand the subject matter, while also driving home the value proposition of the services. The light and reassuring tone of the voiceover makes the information about death and finances less stressful, and more approachable. The animation further reinforces this tone, as it feels friendly and not overly serious.
Corelogic's market trends provides comprehensive property data, empowering businesses with the insights they need to make informed decisions, manage risk, and stay ahead in the market. This valuable resource offers in-depth and timely property data, covering regional, territorial authority, postcode, and suburb levels.
Video Design - The SaaS platform onboarding video effectively complements its purpose as an explainer video. Clean lines, bold colors, and simple shapes create a visually appealing and easy-to-follow presentation. The animation is smooth and engaging, guiding viewers through the key features and benefits of market trends. Data visualizations such as charts and graphs effectively communicate the depth and breadth of property data available.
The video's design style successfully enhances the message and highlights the value proposition of market trends. Clear visuals, concise explanations, and engaging animations work together to create an informative and persuasive video that effectively targets potential customers in the property industry. This serves as an excellent example, showcasing the product's capabilities.
We love how Capital One's video brilliantly simplifies a complex SaaS onboarding guide for its new vendor payment feature. The visual metaphor of a warehouse filling with reward-labeled boxes is genius; it instantly conveys the tangible benefits of using their business card for vendor payments. We also appreciate the clean, modern 2D animation and upbeat music; they create a visually engaging and positive experience for viewers. Not to mention, the clear and concise voiceover expertly guides viewers through the features and benefits, making the complex seem simple.
The smart integration of screen recordings showcasing the actual UI and easy-to-follow steps elevates the videos practicality. By showing the seamless syncing with accounting software like Quickbooks Online, theyve managed to establish trust and demonstrate the tangible value proposition. Capital One leaves viewers with a strong call to action, urging them to simplify their vendor payments today and start earning unlimited rewards.
Comarch specializes in Smart Metering for Industry, a solution that allows for remote reading of meters for various utilities. This system is a game-changer, offering businesses a powerful way to manage their energy consumption and optimize their operations.
Video Design - The video uses a cartoon style, employing simple geometric shapes and bright colors, similar to a SaaS Tour Video for Onboarding. This approach is engaging and easy to understand, making it perfect for a broad audience. The style is simple and clean, using mainly blues and a bright red for emphasis, which aligns perfectly with the company's brand focus on clarity and efficiency.
The visual style effectively communicates the key benefits of Smart Metering. The animation clearly illustrates how the system works, showing the process of data collection, transmission, and analysis. The use of graphics highlights the benefits of the system, such as reducing downtime, automating processes, and minimizing errors. The video's overall tone is optimistic and reassuring, conveying the message that the solution is a reliable and valuable tool for businesses. This positive tone helps to drive the video goal of encouraging viewers to learn more about the Smart Metering system.
This SaaS Onboarding Video masterfully blends education and engagement, using dynamic animation to demystify the intricacies of three-phase power. From the initial hook of faster EV charging, the video seamlessly transitions through clear explanations, vibrant graphics, and a compelling narrative. The comparison between single-phase and three-phase charging, visualized through animated graphs and a district map, effectively highlights the benefits of the latter.
Elaadnl strategically positions itself at the forefront of innovation by showcasing its research on smart charging. This approach builds trust and subtly encourages the adoption of three-phase technology. This video proves that SaaS onboarding can be both informative and visually captivating, leaving a memorable impression on its target audience.
This SaaS onboarding video for Cytiva's My Equipment platform masterfully utilizes simple 2D animation and an upbeat tempo to captivate its target audience. Its visual clarity immediately conveys the core message: streamlined equipment management accessible anytime, anywhere.
The video is a shining example of how less can be more. It skillfully demonstrates core functionalities like service requests and contract management without overwhelming the viewer. The clear call to action and website promotion encourage immediate engagement, leaving viewers wanting a similar solution for themselves.
Hotjar's dashboard provides a high-level, visual view of user metrics, allowing you to spot issues before they become serious, identify trends, and find deeper insights. This helps you understand why users do not convert and get a quick pulse-check on how they feel about your product.
Video Design - The video's design is clean and modern, with a focus on bold colors and simple shapes. This makes it easy to understand the information being presented, even for viewers who are not familiar with the product. The use of animation is also effective in keeping the viewer engaged and helping to explain the product's features.
This is a great example of a SaaS user onboarding video as it explains the value proposition without going too deep into the product. The video does a great job of highlighting the product's key features and benefits, for example, the use of data visualizations helps to show how the product can be used to track user behavior and identify areas where improvements can be made. The video also does a good job of explaining how the product can be used to improve the user experience.
This video effectively demonstrates the process of provisioning and sending a virtual credit card. It showcases the ease with which cardholders within an organization can make purchases using this virtual card solution. This video is a great example of a Platform Onboarding Video for SaaS.
Video Design - The use of bold colors and simple shapes creates a visually appealing and engaging experience. Each scene is carefully crafted to highlight the key features and benefits of the product. For example, the animation of a virtual card being sent from one user to another clearly illustrates the ease of use and convenience of the product.
The use of on-screen text and voiceover narration ensures that viewers understand the process and benefits of using the virtual card. This video is an excellent example of how design can be used to enhance the effectiveness of a product tour video.
BankMobile offers a simple and secure way to receive your school refunds. We appreciate how this SaaS onboarding explainer clearly communicates its value proposition with concise visuals and dynamic motion graphics. The animation effortlessly guides viewers through the process, highlighting the speed and security of BankMobile's services.
We all want faster access to our money, and this video showcases how BankMobile delivers. The clear comparison between traditional bank transfers and BankMobile Vibe makes it easy to understand the benefits of choosing their platform. This smart video makes a compelling case for simplifying financial aid refunds.
In the realm of SaaS onboarding video design, this AARP production truly stands out. We all appreciate clear communication, and this video excels at it. From the dog's mishap to the step-by-step website navigation, it navigates the complexities of replacing a Social Security card with ease. The thoughtful integration of 2D animation and screen recordings creates a seamless user experience.
AARP's approach masterfully blends clarity and approachability. The engaging music and consistent visuals amplify the message's effectiveness without becoming distracting. The videos focus on online convenience, coupled with alternative options, caters to diverse user needs. The distinct call to action to visit AARP's website ensures viewers can easily access further information.
Freshdesk Analytics helps businesses leverage customer support data to create positive customer experiences. This onboarding video showcases the platform's features and benefits.
Video Design - The video uses simple white backgrounds, bright blue and green text, creating a clean and modern aesthetic. This design aligns with the Onboarding Video for SaaS style, emphasizing the platform's user experience. The video focuses on the interface and visual elements, providing a sense of user experience for viewers.
The video's clean and modern design complements the platform's functionalities, effectively communicating the message. Bright colors and clear visuals help viewers easily understand the platform's capabilities, driving them to explore the product further. The overall tone is informative and confident, highlighting the value that the platform brings to businesses.
Planning in a Box is collaborative planning software that helps businesses optimize their supply chain. This video is designed to explain the benefits of the product and its target audience.
Video Design - The graphics are colorful, clean, and minimal, showcasing the key features of the product, such as its ability to leverage Big Data and IoT device feeds. Bright colors like pink, purple, and blue make the video visually appealing and engaging for the target audience.
The video successfully leverages its visual style to emphasize the importance of collaborative planning, with the use of a network of connected computers and devices. Simple animated graphics portray the complexities of today's digital landscape and how Planning in a Box can help businesses overcome these challenges. The tone of the video is informative and educational, offering a clear and concise explanation of the product's capabilities and value proposition.
This video is a powerful Customer Onboarding Video for SaaS, designed to showcase the ease and efficiency of online shopping using the platform. It highlights the process of selling and buying products through comments on social media, making it a convenient and engaging experience for both sellers and customers. The video also emphasizes the platform's features, such as payment processing, invoicing, and growth strategies, which contribute to a seamless and successful online selling experience.
Video Design - The video boasts a clean and modern aesthetic, using flat illustrations and icons to represent the different aspects of the platform. The color palette is vibrant and engaging, with a focus on blues, greens, and yellows, which create a sense of optimism and excitement around online shopping. The use of animation is smooth and effective, guiding the viewer through the process of using the platform in a clear and concise manner.
The video's design style effectively conveys the message of the platform as a user-friendly and efficient platform for online shopping. The use of flat illustrations, vibrant colors, and smooth animation creates an engaging and informative experience for the viewer, highlighting the key features and benefits of the platform. The video's design is well-suited for its purpose, leaving a positive impression on potential users.
This video is a powerful demonstration of how prosthetic products with integrated elevated vacuum function and perforated liners can enhance user experience. It breaks down the mechanics of vacuum generation within the socket, showing how the act of walking actively contributes to this process. The video also highlights the significance of a Silcare Breathe Liner in augmenting the vacuum's strength and overall effectiveness.
Video Design - The video uses a 3D animation style to effectively demonstrate the intricate workings of the prosthetic leg and vacuum system. Vibrant colors and clear visuals make it easy to understand the complex mechanisms at play. The animation seamlessly transitions between different views, providing a comprehensive understanding of the product's functionality. Text overlays and voice-over narration ensure viewers grasp the key concepts and benefits of the technology.
This is a great example of SaaS Onboarding Tutorial video. By combining informative visuals with concise explanations, it effectively educates viewers about the innovative features and advantages of the prosthetic solutions. The video's clarity and engaging presentation make it an invaluable tool for both amputees and healthcare professionals seeking to understand the intricacies of elevated vacuum technology and its impact on prosthetic users.
FAQ
How can SaaS onboarding videos improve user activation rates?
Onboarding videos improve user activation by clearly demonstrating product value and guiding users through key features, reducing confusion and encouraging engagement.
What are the key elements of an effective SaaS onboarding video?
Effective onboarding videos are concise, visually appealing, and user-centric, focusing on benefits and demonstrating core functionalities.
What are some different styles of SaaS onboarding videos I can explore (e.g., animation, screen recording, live action)?
Different video styles cater to various needs:
* Animation: Ideal for abstract concepts and product overviews.
* Screen recordings: Perfect for step-by-step tutorials and feature demonstrations.
* Live action: Adds a personal touch for welcome messages and testimonials.
How can I use existing assets (like screenshots or presentations) in my onboarding videos?
Existing assets like screenshots and presentations can be repurposed to enhance video context and visual appeal.
What are the typical costs associated with producing a SaaS onboarding video?
Typical costs for a 60-second video range from $1,000 for basic animations to $6,000 for photorealistic simulations.
How can I tailor a SaaS onboarding video to my specific target audience?
Tailor videos to your target audience by understanding their needs, pain points, and preferred learning styles.
How long should a typical SaaS onboarding video be to maintain engagement?
Optimal video length is generally 1-2 minutes to maintain user engagement and deliver information concisely.
What are the best practices for scripting SaaS onboarding videos to ensure clarity and conciseness?
Effective scripting focuses on benefits, uses clear language, and structures information logically.
How can I use storytelling to make my onboarding videos more compelling and memorable?
Storytelling creates memorable videos by connecting with users emotionally and illustrating value through relatable scenarios.
How can I make my SaaS onboarding videos engaging and interactive to enhance user experience?
Interactive elements like quizzes, polls, and clickable hotspots enhance engagement and knowledge retention.
What are some common mistakes to avoid when creating SaaS onboarding videos, such as being too technical or lengthy?
Avoid overly technical language, excessive length, and unclear calls to action.
How can I use onboarding videos to reduce customer support tickets and improve self-service capabilities?
Onboarding videos empower self-service, reducing support tickets by proactively addressing common user questions.
What is the typical production timeline for a SaaS onboarding video, from concept to completion?
Typical production timelines range from 3-8 weeks, depending on complexity and revisions.
How can I use onboarding videos to highlight the value proposition of my SaaS product and differentiate it from competitors?
Highlight your product's unique value proposition and differentiate it from competitors by showcasing key benefits and features.
How can I test the effectiveness of my SaaS onboarding videos and iterate based on user feedback?
Test video effectiveness through A/B testing, user feedback, and analytics, iterating based on data to optimize performance.
How to plan and optimize SaaS Onboarding Videos?
User-Centric Design: "Content is king, but customer experience is queen." - Robert Rose. Advids applied this wisdom for a project management software client. We meticulously mapped the user journey within the SaaS onboarding video, simplifying complex features into clear, concise steps. This resulted in a 40% decrease in customer support tickets related to onboarding.
Actionable: Prioritize user experience by simplifying complex processes.
Targeted Messaging: "Mobile is the future of search. And the future of search is the future of mobile." - Cindy Krum. Recognizing the mobile-first behavior of a retail client's target audience, Advids optimized their SaaS onboarding videos for mobile viewing. Shorter videos with clear calls to action led to a 15% increase in mobile app downloads.
Actionable: Tailor video format and messaging to target audience preferences.
Value-Driven Content: "The key to success is to focus on goals, not obstacles." - Brendon Burchard. Advids helped an e-learning platform client focus their SaaS onboarding video on the value proposition – how their platform helps users acquire new skills. This approach increased user engagement by 30% and boosted course completion rates.
Actionable: Highlight clear value proposition and benefits for the user.
Disruptive Innovation: "The innovator's dilemma is that the logical, competent decisions of management that are critical to the success of their companies are also the reasons why they lose their positions of leadership." - Clayton M. Christensen. Advids helped a CRM client challenge conventional onboarding approaches. We replaced static tutorials with interactive videos, resulting in a 25% improvement in user activation rates.
Actionable: Embrace innovative approaches to differentiate from competitors.
Product-Led Growth: "Product marketing is about understanding your users so well that the product sells itself." - Sahil Sethi. Advids applied this principle for a cybersecurity software client. We created SaaS onboarding videos showcasing the product's intuitive interface and key features in action. This led to a 18% increase in free trial conversions to paid subscriptions.
Actionable: Showcase product value through clear demonstrations and use cases.
Why Advids for SaaS Onboarding Video?
At Advids, we create exceptional SaaS onboarding videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling animation that effectively onboards your users.
Boost Your User Onboarding with Advids:
Customized SaaS Onboarding Video Solutions: We tailor explainer videos, character animations, and other SaaS onboarding video formats to resonate with your brand, style, and target audience. Creative Storytelling Through Animation: Captivating narratives crafted by our skilled animators and storytellers engage viewers and encourage product adoption. Cutting-Edge SaaS Onboarding Video Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impression and improve user retention.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 successful projects, we possess a deep understanding of effective SaaS onboarding video strategies. We've completed between 185 and 470 SaaS onboarding video projects specifically. Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—businesses trust Advids to bring their stories to life and enhance their user onboarding. Client Satisfaction Guaranteed: Over 109 five-star Google reviews showcase our talent, creativity, and unwavering commitment to client satisfaction.
A Partnership Built on Collaboration and Communication:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation and aligns perfectly with your onboarding goals. Strategic Communication: Clear and open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful SaaS onboarding videos that drive user engagement and product success.
Ready to unlock the potential of SaaS Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
What is a SaaS Onboarding Video?
A SaaS onboarding video is a short, engaging video that introduces new users to a software-as-a-service (SaaS) product and guides them through its key features and functionalities. It aims to make the onboarding process more intuitive and enjoyable, helping users quickly understand the product's value and start using it effectively.
SaaS onboarding videos are used to educate new users, reduce churn rates, and increase product adoption. They can be used to introduce new features, highlight key benefits, and provide step-by-step instructions for using the product. By creating a positive and engaging onboarding experience, SaaS companies can encourage users to stick around and become loyal customers.
What do top SaaS Onboarding Videos have in common?
Animated Characters - A delightful way to guide users through the onboarding process.
Visual Storytelling - A captivating way to showcase the product's value and benefits.
Screen Recordings - A direct and visual way to demonstrate the product's functionality.
Problem-Solution Format - A classic storytelling technique that clearly demonstrates the product's value.
Before & After Impact - A powerful way to visually demonstrate the transformative power of the product.
Interactive Elements - An engaging way to encourage user participation and exploration.
Branching Narratives - A personalized way to adapt the onboarding experience to each user's needs.
Call to Action - A clear and compelling way to guide users towards desired actions.
User-Centric Approach - A crucial element for creating a successful SaaS onboarding experience.
Multi-Channel Onboarding - A way to ensure that users can access onboarding materials through their preferred channels.
Demo-Driven Approach - A way to provide a more engaging and informative onboarding experience.
Personalized Onboarding - A way to create a more relevant and engaging onboarding experience.
What makes SaaS Onboarding Video effective?
A captivating SaaS onboarding video is a powerful tool for guiding new users through the product's features and functionalities. It is a key element in creating a positive and engaging onboarding experience, leading to higher user adoption and retention rates.
A successful SaaS onboarding video is driven by a clear understanding of the user's needs and challenges. It aims to make the onboarding process as seamless and intuitive as possible, providing users with the information they need to quickly understand the product's value and start using it effectively.
Methods for creating effective SaaS onboarding videos include using clear and concise language, incorporating visual aids, and breaking down complex processes into smaller, manageable steps. By focusing on the user's perspective and providing a clear roadmap for exploration, SaaS companies can create onboarding videos that are both informative and engaging.
How long should your SaaS Onboarding Video be?
A well-crafted SaaS onboarding video is a valuable asset for any company, but determining the ideal length is crucial for maximizing its effectiveness. The length should be carefully considered, taking into account the complexity of the product, the target audience, and the specific goals of the video.
Methods for determining the ideal length include considering the amount of information that needs to be conveyed, the attention span of the target audience, and the overall pacing of the video. A shorter video may be more effective for introducing basic features, while a longer video may be necessary for providing in-depth tutorials or showcasing advanced functionalities.
Pre-Production Considerations
What is the primary goal of the video?
What are the key features and functionalities that need to be highlighted?
What is the target audience's level of technical expertise?
What is the average attention span of the target audience?
How much time are users willing to invest in learning about the product?
What is the overall tone and style of the video?
What is the budget for the video production?
How to create SaaS Onboarding videos?
A well-structured SaaS onboarding video is a powerful tool for guiding new users through the product's features and functionalities. The creation process involves careful planning, scripting, and production to ensure that the video is both informative and engaging.
Methods for creating effective SaaS onboarding videos include using clear and concise language, incorporating visual aids, and breaking down complex processes into smaller, manageable steps. By focusing on the user's perspective and providing a clear roadmap for exploration, SaaS companies can create onboarding videos that are both informative and engaging.
Pre-Production
Define the target audience
Identify the key features and functionalities
Develop a clear script and storyboard
Choose the right visual style and tone
Select appropriate music and sound effects
Production
Record high-quality video footage
Incorporate visual aids and animations
Edit the video to create a smooth flow
Add call to actions and encourage user interaction
Optimize the video for different platforms and devices
Free Trials: The Gateway to Conversion
A SaaS onboarding video can seamlessly guide viewers towards a free trial or demo through strategically placed calls to action (CTAs). For instance, after showcasing a key feature like automated reporting, the video could transition to a screen with a button saying Start your free trial or Request a demo. This creates a natural flow, encouraging viewers to experience the product firsthand.
The video can also Emphasize the Benefits of a risk-free trial. By highlighting the ability to explore features without financial commitment, the video encourages users to assess the product's suitability for their needs. For example, the video could say, Try our project management tools for free and see how they can streamline your workflow. This approach builds trust and motivates viewers to take action.
Bring Your Product Launch to Life with Visuals
Visuals and animations are powerful tools for captivating viewers. One creative approach is using animated characters or mascots to guide users through the onboarding process. Imagine a friendly robot guiding users through the features of a CRM platform, explaining each step with humor and clarity.
Motion graphics can also enhance engagement. Animated arrows or highlights can draw attention to specific features, making the video more dynamic. For example, when explaining a data analytics dashboard, key metrics could be highlighted with animated graphs and charts, making the information more visually appealing and easier to understand.
Grab Attention: Hooks for Compelling Product Launches
A compelling hook is essential for capturing viewer attention. One effective approach is starting with a relatable problem. Imagine a video for a social media management tool opening with a scene of someone overwhelmed by managing multiple accounts, struggling to keep up with posts and engagement. This immediately resonates with the target audience.
Another hook is a captivating visual. A video for a design platform could start with a vibrant animation showcasing various design elements coming together to create a stunning visual. This piques curiosity and sets the tone for a visually engaging experience.
Simplify Your Launch Video Explanations
Breaking down complex processes is crucial for effective onboarding. Use clear language, avoiding technical jargon. Instead of saying Utilize the API integration, say Connect your favorite apps easily.
Visual aids are essential. Instead of just explaining how to create a report, show a screen recording of the process, highlighting each step with clear visuals. Consider using numbered lists or a timeline to guide viewers through the process, ensuring a structured and easy-to-follow experience.
Logo Magic: Boosting Brand Recognition
Creatively incorporating the logo can enhance brand recognition. Subtle animations can feature the logo, such as having it fade in and out during transitions or appear as a watermark in the background. Imagine a video for a music streaming service where the logo subtly pulses to the beat of the background music.
The logo can also be a visual element within the narrative. For a video conferencing platform, the logo could be integrated into the virtual meeting room background or used as an icon for the mute or video off buttons. This reinforces brand presence in a natural and engaging way.
Solve User Pain Points With Video
Demonstrating problem-solving capabilities is crucial. Use real-world scenarios to illustrate the product's value. A video for an email marketing platform could show a small business owner struggling to manage their email campaigns, then demonstrate how the platform simplifies the process and improves open rates.
Before-and-after comparisons are also effective. Show a user struggling with a task before using the product, then demonstrate how the product streamlines the process. For example, a video for a document editing tool could show a user struggling with formatting a complex document, then demonstrate how the tool simplifies the process with intuitive features.
Crafting a Seamless Brand Story
Maintaining Brand Consistency is key for a cohesive experience. Use the brand's color palette, fonts, and imagery throughout the video. If the brand's website features a Minimalist Design with a blue and white color scheme, the video should reflect this aesthetic.
The brand's logo and tagline should be incorporated prominently, reinforcing brand recognition. For example, the logo could appear subtly in the corner of the screen or be integrated into the video's intro and outro animations. The video's tone and style should also align with the brand's overall messaging, ensuring a unified brand experience.
Engage Your Audience: Interactive Elements
Interactive Elements can foster community and engagement. Incorporate polls or quizzes within the video to encourage active participation. For example, a video for a language learning app could include a short quiz to assess the user's current language level and tailor the onboarding experience accordingly.
Include calls to action that encourage viewers to connect with the product's community. The video could prompt viewers to join a forum, follow social media pages, or participate in a user group. This fosters a sense of belonging and encourages users to become active members of the product's community.
Answering the Big Questions
Addressing common questions directly in the video enhances the onboarding experience. Include a dedicated FAQ section, answering frequently asked questions about features and functionalities. For example, a video for a cloud storage platform could include an FAQ section addressing questions about storage limits, file sharing, and security protocols.
Incorporate brief explanations of common issues and their solutions within the video's narrative. If a common question is about how to integrate the product with other tools, the video could include a short segment demonstrating the integration process step-by-step.
Keep the Learning Going: Extend Your Product Journey
Providing a roadmap for further exploration empowers users to continue their learning journey. Include a section at the end of the video outlining next steps, such as exploring specific features or accessing help resources. For example, a video for a graphic design tool could suggest exploring advanced features like creating custom brushes or using the animation tools.
Incorporate visual cues within the video that direct users to specific resources. A pop-up message could appear on the screen with a link to a relevant help article or tutorial. This provides users with easy access to additional information and encourages them to delve deeper into the product's capabilities.
How SaaS onboarding video examples are curated?
We dove deep into SaaS onboarding videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic SaaS onboarding videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and effectiveness in driving trial sign-ups or product demos. 7.Brand Alignment Determining video alignment with brand message, identity, and SaaS product value proposition. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, SaaS onboarding video examples 2024, n=14000 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
