Picture this: your SaaS product, a masterpiece of innovation, ready to change the world. But how do you bridge the gap between potential and reality? What if the key is unlocking a deeper connection with your users? I am sharing today, in this article, our insights into the transformative power of SaaS onboarding explainer videos. We've seen firsthand how these short, impactful videos can dramatically improve user understanding, leading to higher engagement and retention. What we've learned will blow you away - let's explore 30 compelling examples that prove the point.
People are 52% more likely to share video content than any other type of content.
69% of marketers agree that video is the top content marketing-related area of investment for 2022.
46% of B2B technology buyers will purchase a product or service after viewing video content.
These stats highlight the undeniable power of video in capturing attention, driving engagement, and ultimately, boosting conversions. SaaS Onboarding Explainer Videos can seamlessly integrate into your user journey, providing clear, concise, and engaging product tours that turn new users into power users. Today, we're diving into over 30 Eye-catching SaaS Onboarding Explainer Video examples that instantly caught our eye and sparked our interest
Bandwidth specializes in communication and connectivity solutions. This video is designed to showcase the power of the brand and its ability to help customers succeed in uncharted territory.
Video Design - This Feature Spotlight Video Example starts with abstract visuals of space, an eye, and flowing colors, which are used to emphasize the company's ability to provide new insights and open doors. The video utilizes a combination of abstract and real-world visuals like a gymnast, a scientist in a lab, and other scenarios to demonstrate the potential of the company's products to achieve big goals and propel careers to new heights.
The video is designed to inspire confidence in the brand by using a combination of visuals that highlight the company's commitment to innovation, growth, and possibility. It also conveys a positive and optimistic tone through the use of upbeat music and inspiring imagery. This style is very effective in communicating the brand's mission to help customers achieve their goals. The use of visuals that represent new discoveries, growth, and success is an effective way to encourage viewers to trust Bandwidth to be a partner in their business journey.
In NICE's SaaS onboarding video, information-rich content transforms into a visually dynamic experience. We appreciate the approach of translating data analytics into a clear narrative, showcasing how True-To-Interval Analytics helps businesses optimize staffing and efficiency. The vibrant color palette, grid background, and motion graphics contribute to an engaging user experience.
The subtle sound effects, paired with the upbeat music, enhance the animations. The blend of real-world footage and animated data seamlessly captures the viewer's attention. NICE has effectively created a short and compelling message, inviting viewers to learn more about elevating their omnichannel strategy.
What We Can Learn
Animate your data; it makes it more appealing and easier to understand.
We appreciate the brilliant simplicity of this SaaS Onboarding Explainer Video for Hotjar. It masterfully showcases the frustration of sharing insights with clunky URLs and then introduces Highlights as the elegant solution. The 2D animation, with its clean aesthetic and punchy music, keeps us captivated while effectively demonstrating the feature's power.
Hotjar nails the pain point, presents a streamlined fix, and leaves us wanting to dive into the platform. We love the concise storytelling, the seamless transitions, and the overall positive vibe that makes learning about this new feature a genuinely enjoyable experience. It's a perfect example of how a simple yet impactful video can drive user engagement and product adoption.
What We Can Learn
Let your video's visuals do the talking-a strong visual story needs minimal narration.
E-invoicing mandates are transforming global business, creating complex compliance challenges. We love how this SaaS onboarding explainer video for OpenText Active Invoices with Compliance clearly outlines the problem and solution. The intuitive animation of the rotating globe and country flags makes complex regulatory changes accessible, and the interactive checklist powerfully simplifies vendor selection.
OpenTexts solution is at the center of this concise explainer, presented as a single platform to manage global compliance needs. The video showcases its key strengths integration, simplification, and future-proofing in a visually appealing and engaging way. This is a fantastic example of how animated explainers can effectively promote even complex software solutions.
What We Can Learn
Clearly outline the problem and solution, ensuring viewers grasp the value proposition quickly.
In a world of endless SaaS solutions, 360Learning's explainer video cuts through the noise. The smart use of text-based narration keeps the focus on the message, while the vibrant colors and smooth animations add a touch of modern elegance. We have ever seen a presentation of L&D solutions this engaging.
The rapid-fire demonstration of features, from AI-powered expert matching to scalable project management, leaves a lasting impression. 360Learning effectively sells its collaborative learning platform by highlighting the very real struggles faced by L&D teams.
What We Can Learn
Showcase your SaaS's value by directly addressing customer pain points, building trust.
EU tax and customs is an organization that helps companies with their tax and customs needs. The video is designed to inform viewers about a type of fraud that occurs within the VAT system, which is costing European countries billions of euros each year.
Video Design - The video uses a simple and clean animation style, bold text, bright colors, and a straightforward narrative. This makes it easy to follow the information being presented. The bold text highlights important information, and the use of arrows and simple animation helps to illustrate the concept of VAT carousel fraud. The simple design focuses on the message, making it easier to understand the information being presented.
The video's use of bold text, simple animations, and straightforward narration help to explain the complex issue of VAT carousel fraud in a clear and concise way. The video's tone is serious, yet it avoids being overly alarmist. It focuses on the problem while also pointing viewers to a solution, encouraging them to learn more about the issue and support the campaign to #StopTheCarousel.
Orange is a cybersecurity company that helps organizations secure their digital footprint. This video is designed to explain the benefits of their products and solutions, such as cloud security, network configuration, and threat detection.
Feature Spotlight Video Example This video uses an isometric style, incorporating clean lines, bright colors, and simple graphics. The graphics are highly stylized and clean, creating a sense of clarity and efficiency, a hallmark of a well-organized and technologically advanced security solution. This approach helps to simplify complex security concepts for viewers with varying levels of technical expertise.
Video Design - The visual design of the video efficiently communicates the objective of the video. The consistent use of isometric style and bright color palette creates a modern and engaging tone. The simple graphics effectively highlight the key security concerns, such as expanding attack surface, decentralized policy, and hybrid networks. The video's narrative focuses on these challenges and how the solution provides a comprehensive approach to address them, ensuring the viewer understands the product's value and benefits.
Comarch Smart Metering for Industry helps factories optimize their utility usage, and detect anomalies such as leaks. The video is designed to help viewers understand the benefits of this solution.
Video Design - The video is visually appealing with clean graphics. The use of simple, colorful animated visuals improves onboarding experience for users. The animation uses bold colors, which are clearly visible even in high-contrast environments like factory floors, making it easy to understand the concept.
The animation style effectively communicates the goal of the video, which is to show how Comarch Smart Metering for Industry helps factories. The use of simple, animated visuals helps to convey complex information in a way that is easily understood. The tone of the video is informative and engaging, while remaining clear and concise. The animation highlights problems that factories face, and illustrates how Comarch Smart Metering for Industry can help.
The relatable train network metaphor in this SaaS Onboarding Explainer Video powerfully illustrates the unseen complexities of MS disease progression. We love the way the vibrant 2D animation brings the concept of neurological reserve to life, making it easily understandable for anyone. This smart approach simplifies complex scientific concepts, while maintaining Roche's signature sophistication and trust.
This video masterfully connects with the viewer through its clean aesthetic and engaging storytelling. The crisp sound design and upbeat music contribute to the overall positive tone, reinforcing Roches commitment to patients. By blending clear information delivery with subtle branding, Roche succeeds in creating an informative and inspiring piece that leaves a lasting impression.
What We Can Learn
A clean aesthetic and positive tone create a lasting, positive impression.
While showcasing a company's commitment to climate action, the video artfully employs simple yet powerful visuals. The use of 2D illustrations evokes a sense of clarity and approachability, making complex information easily digestible. The vibrant color palette creates an optimistic and reassuring tone, effectively communicating the company's positive outlook on addressing environmental challenges.
The video's thoughtful use of visual metaphors, such as the lightbulb representing solutions, and the flowers and butterflies representing biodiversity, strengthens the emotional connection with the viewer. By using these visual cues, the company effectively conveys their dedication to a sustainable future, leaving viewers inspired and confident in their commitment. This video is a testament to how impactful and effective a simple and well-crafted explainer can be.
What We Can Learn
Visual metaphors make complex ideas click, boosting engagement.
In this SaaS Onboarding Explainer Video for American Express, we all witness how effortlessly this video captures a universal pain point lengthy online checkouts and transforms it into an opportunity. We are instantly drawn in by the opening shot depicting a customer overwhelmed by multiple checkout screens, a scenario we've all encountered. American Express's Click to Pay solution is then presented as the ultimate fix, streamlining the process into a single, secure click. The video also skillfully showcases the benefits for merchants and issuers, making a compelling case for adoption.
What We Can Learn
Make the call to action obvious and easy to follow.
IN-SYNC, a Sage 100 ERP integration solution, elevates the e-commerce experience. We love how the video seamlessly navigates viewers through the core features, focusing on real-time data synchronization and hosting flexibility. The sleek animation and compelling visuals make even complex functions, like the watchdog program, instantly understandable.
Showcasing compatibility with multiple carts and other business systems reinforces IN-SYNC's versatility. The vibrant color palette and upbeat music create a SaaS onboarding explainer video that is both informative and visually engaging, inspiring businesses to explore how IN-SYNC can transform their operations.
What We Can Learn
Animate complex features to make them easily digestible, driving understanding.
Compound's SaaS Onboarding Explainer video strikes a brilliant balance between simplicity and sophistication. The 2D motion graphics, coupled with a vibrant color scheme, craft an engaging visual narrative. It effectively communicates the core value proposition: making idle crypto assets work for you.
The video's strength lies in its ability to break down complex DeFi concepts into easily digestible chunks. By showcasing a clear user journey, from problem to solution, it sparks interest and inspires viewers to explore Compound's platform for maximizing their crypto potential.
What We Can Learn
Simplify complex topics with clear visuals, boosting viewer understanding and engagement.
This video is designed to educate on how to manage sponsored ads campaigns and navigate different country accounts from one central location. It's a Feature Spotlight Video Example that shows how easy it is to manage campaigns across multiple countries.
Video Design - The video uses an animated design with minimal, sleek graphics to highlight important information. Vibrant colors engage the viewer, and the blue and turquoise color palette helps build brand recognition.
The user interface is easy to navigate, and the video focuses on the key features and benefits of the platform, making it an engaging and informative video for the target audience. The video effectively conveys the message of easy, intuitive, and efficient campaign management, driving viewers to learn more about the platform.
In this SaaS Onboarding Explainer Video, we love how SilverCloud showcases its user-friendly online therapy platform. The video concisely explains the core benefits and features, including evidence-based programs, interactive content, and personalized coaching. It effectively highlights the platform's accessibility across multiple devices. The smooth transitions, clean UI design, and engaging character animations create a compelling visual experience that resonates with the target audience seeking convenient and effective mental well-being support.
What We Can Learn
Create a friendly, approachable tone. viewers will connect with your brand on a personal level.
Were instantly captivated by this SaaS onboarding video's ability to transform potentially dry subject matter into a visually compelling story. The minimalist design, with its clean lines and bold colors, makes a statement without being overwhelming. We all appreciate the way the animation clarifies technical details, effortlessly conveying the efficiency of Visa's solution.
Highlighting the real-world results for Nationwide Building Society through clear text and dynamic visuals is a brilliant touch. This approach allows potential clients to readily envision the value proposition of Visa Direct and Firco„¢ Continuity, paving the way for seamless and secure cross-border payments.
What We Can Learn
Illustrate your SaaS's value with a clear, compelling story that gets viewers excited.
Sun Life explains the concept of permanent life insurance. This video is designed to help viewers understand the benefits of this insurance type.
Video Design - This SaaS Onboarding Explainer Video uses simple and easy to understand graphic elements. The video uses bold text, a bright yellow background with a white circle. The circle contains a simple illustration of a diverse family. A padlock with a dollar sign on it is shown hanging on the circle. This style helps draw the viewer's attention to the key information, making it easy to grasp the core concept of the permanent life insurance.
This minimalist design allows the viewer to focus on the information. The video uses clear and simple language to explain the concept, making it easily accessible to everyone. The use of a diverse family illustration adds a personal touch to the video, connecting with a broad audience. This approach conveys the idea that Sun Life caters to everyone and offers peace of mind to families. The bright yellow and white colors create a positive tone, highlighting the security and stability that permanent life insurance provides. The overall design of the video effectively emphasizes the key benefits of permanent life insurance.
The vibrant color palette and playful 3D animation of Accenture's SaaS onboarding explainer video immediately grab our attention, making learning about Natural Language Processing (NLP) a delightful experience. The clever hairdresser analogy is pure genius, establishing a relatable foundation for understanding the crucial role of context in communication. The transition from the salon to the computer interface processing text, and then to a robot rocking a guitar, is brilliant.
The video's upbeat music and smooth transitions enhance the overall flow, ensuring viewers stay engaged throughout. Accenture masterfully simplifies complex technical concepts into digestible portions, providing a clear understanding of how NLP enables computers to communicate with people. We all can appreciate the power of clear communication, and this video truly exemplifies that.
What We Can Learn
Craft a clever analogy to make complex topics instantly understandable, boosting viewer engagement.
GEICO helps people save money on car insurance. Comprehensive coverage protects cars against incidents other than collisions. This type of coverage protects cars from damage caused by vandalism, theft, natural disasters, and other unexpected events.
Video Design - The video uses a lighthearted, quirky, and illustrative style. The animation features simple, cartoonish characters that engage viewers. The graphics are clean and vibrant, adding a playful touch. The animated car, a friendly vehicle with a beret and a mustache, makes comprehensive coverage relatable.
Feature Spotlight Video Example The cartoon animation, whimsical character designs, and vibrant color palette create a lighthearted and engaging tone that effectively communicates the value proposition. The use of playful visuals adds a sense of humor and makes the process of learning about insurance more appealing to a broad audience. The animation and humor serve to make a potentially complex topic like insurance easier to grasp.
Insight is a digital innovation company, helping manufacturing companies with technology solutions. This video is designed to introduce viewers to the possibilities of new technology in manufacturing.
Video Design - This Feature Spotlight Video Example is visually engaging, with 3D models of factory equipment, industrial robots and other technologies. The video is clean, simple, and uses minimal text. The animations are short and simple, with a light and optimistic tone.
The video's design and animation style communicates the benefits of new technology. The video begins with a simple, almost toy-like, representation of a factory which transforms to more advanced technology. The tone of the video is positive, and it encourages viewers to consider the value of new technologies. This style of video helps highlight the innovative solutions that Insight offers and how they can benefit manufacturing businesses.
Algolia helps businesses enhance their search experience. This video is designed to show how businesses can overcome challenges like slow searches and manual tasks.
Video Design - The video uses a clear and simple visual style, portraying a typical office setting with employees. The design elements, including the use of color and animation, are used effectively to convey the challenges faced by the company, culminating in a Feature Spotlight Video Example.
The video visual style effectively communicates the message of overcoming challenges and streamlining operations. The animation is simple yet impactful, showcasing the difficulties faced by a company struggling with inefficient search. The lighthearted tone encourages viewers to consider the solution offered by Algolia, creating a positive and engaging experience.
Cedar helps clients prepare for retirement. This video is designed to introduce Cedar and showcase its services.
Video Design - Cedar uses animated illustrations and a simple color palette with green, black, and white. This approach is visually appealing and effectively conveys the complex ideas of global business travel, employee onboarding, and travel restrictions. A clean design with straightforward visual elements helps optimize onboarding content for better user experience.
The video's overall tone is professional, informative, and engaging. It utilizes a combination of visuals and narration to provide a clear understanding of the challenges businesses face with global travel and employee onboarding. The graphics are minimal, clean, and effective in communicating information. The visuals and narration are in sync, clearly conveying Cedar's solutions for businesses. Feature Spotlight Video Example
In SaaS onboarding video production, U.S. Bank's video stands out as a shining example. We all appreciate the clear depiction of user roles, instantly clarifying the value proposition for different stakeholders. The video showcases the efficiency of the Instant Card feature through well-chosen screen recordings and concise animations.
The cohesive blend of visuals, sound, and messaging creates a memorable viewing experience, leaving us inspired by its simplicity. U.S. Bank's smart use of 2D animation demonstrates how effective SaaS onboarding videos can be created without unnecessary complexity.
What We Can Learn
Showcase how your product solves a problem, leading to quicker sign-ups.
sennder is a digital platform designed for transportation and fleet management. This video is designed to showcase the features of Sennder's platform, which simplifies the process of planning and managing logistics digitally.
Video Design - The video uses a bright and playful animation style, construction visuals represent the logistics industry. The video is straightforward and easy to understand, emphasizing simplicity for a SaaS User Onboarding Experience Video. The video utilizes clear visuals, clean lines, and bright colors. The animation is smooth and engaging. It uses a bold typeface and simple language.
The bright visuals and playful animation create a positive and energetic tone, reflecting the ease of use that the platform offers. The video seamlessly transitions between different features of the platform, demonstrating how simple it is to digitally manage transports, track vehicles, and schedule drivers. The final message of the video underscores the ease and efficiency of digitizing logistics, leaving viewers with a positive impression of the platform.
There's a certain confidence that comes with knowing you're doing things right, and this FedEx explainer video perfectly captures that feeling. It's like having a knowledgeable friend who's there to offer guidance, making you feel prepared and ready to tackle any shipping challenge.
The video cleverly uses animated characters and visuals to illustrate each step of the process. This helps to simplify things and makes the whole experience feel approachable, even for those who might feel intimidated by the thought of shipping. This video is the epitome of a SaaS Onboarding Explainer Video, that makes complex procedures feel like a breeze.
CyberArk provides a solution for managing privileged access. This video is designed to teach end users how to use it.
Video Design - The video uses clear and simple graphics to explain the concepts related to privileged access management. Icons, simple animations, and a minimal design approach help reduce onboarding friction for users. The video uses an inviting and neutral color palette.
This is a great example of a Feature Spotlight Video Example. The visual style uses simple icons, animations, and clear text to communicate the concept of privileged access management and how CyberArk can help businesses. The use of icons and animations makes the video engaging for end users, while the minimal design approach ensures that the information is easily absorbed. The video adopts a neutral tone, making it feel approachable for viewers.
We find this Cegid Retail Y2 SaaS onboarding explainer video exemplary in its clarity and conciseness. The fast-paced visuals combined with upbeat music efficiently guide the viewer through the support options available for Cegid Retail Y2. The clean animation style, bright color palette, and simple visual metaphors effectively convey complex ideas, making the information accessible to all users.
The video clearly highlights Cegids commitment to empowering its users with a comprehensive support system. We love how the simple visuals demonstrate the ease of navigating the online documentation, exploring FAQs, and accessing the e-learning platform. The mountain climbing analogy subtly conveys the strength of Cegids support, helping users overcome their software challenges. This video demonstrates that even complex product features can be explained within a remarkably short timeframe.
What We Can Learn
Concisely showcase support options. easy navigation inspires confidence.
28. Delta Dental Best SaaS Onboarding - Improve user adoption implicitly
Need inspiration for your SaaS Onboarding Explainer Video? Delta Dental's animated video on cavities is a prime example of effective storytelling. The video hooks viewers with a relatable scenario of a child discovering a cavity and then cleverly personifies bad germs as mischievous characters who feast on sugar.
This playful yet informative approach makes learning about oral hygiene fun. The 3D animation and bright, engaging visuals create a memorable experience, leaving viewers with a clear understanding of how cavities form and, more importantly, how to prevent them with regular brushing. Delta Dental effectively communicates a complex health message in a way that resonates with its target audience.
Investing in mutual funds has never been simpler. The video does a great job of highlighting the convenience and ease of use of Axis Mobile app. It takes you step-by-step through the process of starting an investment, from selecting a fund to confirming your details. The use of clean, modern design and minimalist graphics enhances the clarity and user-friendliness of the app.
One of the things that I particularly liked was the emphasis on the user experience. The video clearly demonstrates how simple it is to start a SIP or invest lumpsum in mutual funds using Axis Mobile. The visual cues and voice-over guide viewers seamlessly through each step of the process, making it easy for them to understand how the app works. A truly engaging and informative SaaS onboarding explainer video.
What We Can Learn
Guide users step-by-step through your app's key features, making onboarding smooth and encouraging quick adoption.
Medtronic is a global leader in medical technology, providing solutions for a wide range of health needs. This video is designed to walk users through the installation of a drier filter.
Video Design - The video uses simple, clean, and easy-to-understand illustrations to explain the process. It is short, concise, and uses a consistent color scheme, making it a Feature Spotlight Video Example.
Each frame is focused on a single step, using bright, vibrant colors that make it easy to understand. The graphics are high quality, and the tone of the video is clear and informative. The straightforward design is helpful for both experienced and new users.
FAQ
How can an explainer video simplify my SaaS onboarding process and improve user engagement?
Explainer videos streamline SaaS onboarding, boosting user engagement and product understanding through clear visuals and concise messaging.
What are the core elements of a successful SaaS onboarding explainer video that drives user activation?
How can I effectively showcase the value proposition of my SaaS product and its key benefits in the video?
Highlight key benefits and address user pain points to showcase your SaaS product's value and drive user activation. For example, demonstrate how your CRM simplifies contact management, saving users time and increasing efficiency.
What are the different styles of explainer videos suitable for SaaS onboarding, and which one aligns best with my brand?
Different explainer video styles cater to various needs:
* Animated: Versatile and engaging for diverse audiences.
* Live-action: Builds trust and human connection, ideal for testimonials.
* Screencast: Perfect for software demos and tutorials, showcasing functionality.
* Whiteboard: Simple, effective explanations of complex concepts.
How can I use storytelling and visuals to create a compelling and memorable onboarding experience for new users?
Storytelling and visuals create memorable onboarding experiences by forging emotional connections and simplifying complex information.
What is the typical cost and timeline associated with producing a professional SaaS onboarding explainer video?
Professional explainer videos typically cost $1,000-$6,000, with a 3-8 week production timeline depending on complexity and scope.
How can I find and collaborate with a reputable video production company that understands SaaS onboarding best practices?
Seek video production companies with proven SaaS experience, strong portfolios, and positive client testimonials.
How can I leverage my existing marketing assets, such as brand guidelines and product demos, in the explainer video?
Integrate existing brand guidelines, product demos, and marketing materials into your explainer video for a cohesive brand experience.
What are some innovative ways to introduce my SaaS product and its features in the video to capture user attention?
Introduce your SaaS product innovatively. Consider using humor, a unique narrative, or interactive elements to capture attention.
How can I address common user pain points and demonstrate how my SaaS solution provides effective solutions within the video?
Directly address common user pain points and demonstrate how your SaaS solution provides effective solutions. For example, show how your project management software streamlines workflows and improves team collaboration.
How can I ensure my explainer video is accessible to all users, including those with disabilities?
Ensure accessibility for all users by including captions, transcripts, and audio descriptions.
What are the most effective ways to integrate my explainer video into my overall onboarding process and user journey?
Integrate your explainer video seamlessly into your onboarding process, embedding it in welcome emails, tutorials, and knowledge base articles.
What kind of call to action should I include in my explainer video to encourage user engagement and conversion?
Include a clear call to action, such as "Start your free trial" or "Request a demo," to encourage user engagement and conversion.
How can I adapt successful explainer video examples from other SaaS companies to fit my specific product and target audience?
Analyze successful explainer videos from other SaaS companies, adapting their best practices to your specific product and target audience.
How can I update and maintain my explainer video as my SaaS product evolves and new features are introduced?
Update your explainer video as your SaaS product evolves, incorporating new features and revisions to maintain relevance and accuracy.
How to plan and optimize SaaS Onboarding Explainer Videos?
Process Refinement: "A bad system will beat a good person every time." - W. Edwards Deming. Advids leveraged this wisdom for a project management software client. By visualizing the software's workflow within the explainer video, we showcased its efficiency, leading to a 25% increase in free trial sign-ups.
Actionable: Streamline workflows to enhance user understanding and adoption.
Targeted Messaging: "If you're talking to everyone, you're talking to no one." - Seth Godin. Advids used this principle for a CRM client targeting small businesses. We tailored the explainer video's messaging to resonate with their specific needs and challenges, resulting in a 15% increase in qualified leads.
Actionable: Define target audience and tailor messaging for maximum impact.
Emotional Connection: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou. Advids applied this for an educational software client. By incorporating relatable scenarios and positive emotions into the explainer video, we fostered a stronger connection with the target audience, leading to a 30% increase in demo requests.
Actionable: Evoke positive emotions to create memorable brand experiences.
Clear Communication: "The single biggest problem in communication is the illusion that it has taken place." - George Bernard Shaw. Advids addressed this for a cybersecurity software client. We ensured the explainer video clearly articulated the software's value proposition and benefits, resulting in a 20% increase in sales conversions.
Actionable: Communicate value proposition clearly and concisely.
Continuous Improvement: "Quality is not an act, it is a habit." - Aristotle. Advids embraces this philosophy. For a marketing automation client, we iteratively tested and refined the explainer video based on user feedback, resulting in a 10% increase in click-through rates and a 5% increase in conversion rates.
Actionable: Continuously analyze and optimize video performance for better results.
Why Advids for SaaS Onboarding Explainer Video?
At Advids, we create high-quality, original SaaS onboarding explainer videos designed to boost your business. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.
Boost Your SaaS Onboarding with Engaging Videos:
Customized SaaS Onboarding Explainer Video Solutions: We tailor each project, whether it's explainer videos, character animations, or other SaaS onboarding video types, to perfectly match your brand, style, and target audience. Creative Storytelling Through Animation: Our talented animators and storytellers craft captivating narratives that engage viewers and drive action, specifically designed for effective SaaS onboarding. Cutting-Edge SaaS Onboarding Explainer Video Technology: We use industry-leading software and techniques to create visually stunning videos that leave a lasting impact and enhance your SaaS onboarding process.
Partner with a Proven Team:
12+ Years of Proven Success: With over 3400 successful projects for clients ranging from startups to Fortune 500 companies, we have a deep understanding of effective SaaS onboarding explainer videos. We've completed between 185 and 470 SaaS onboarding explainer video projects specifically. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life, including their SaaS onboarding experiences. Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and commitment to client satisfaction.
Experience a Seamless Collaborative Process:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation and effectively communicates your SaaS onboarding process. Strategic Communication: Clear and open communication is key. We prioritize understanding your needs, target audience, and brand identity to create impactful SaaS onboarding explainer videos.
Ready to unlock the potential of SaaS Onboarding Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a SaaS Onboarding Explainer Video?
A SaaS Onboarding Explainer Video is a short, engaging video that guides new users through the basics of a software application. It aims to quickly familiarize users with the software's core features, benefits, and how to get started. These videos are designed to be easily digestible and help users become productive with the software as quickly as possible.
SaaS Onboarding Explainer Videos are used in a variety of ways, including:
Welcome emails: To introduce new users to the software and encourage them to explore its features.
Product demos: To showcase the software's capabilities and highlight its key benefits.
Website landing pages: To attract potential customers and encourage them to sign up for a free trial.
Social media marketing: To promote the software and reach a wider audience.
Employee training: To onboard new employees and ensure they are familiar with the software.
What do top SaaS Onboarding Explainer Videos have in common?
Animated Walkthrough - A visually engaging way to guide users through the software's interface.
Screen Recording - A straightforward method to demonstrate key features and functionalities.
Benefit-Focused - Emphasizing the value proposition and how the software solves user problems.
Clear Call to Action - Encouraging viewers to take the next step, such as signing up for a trial or contacting sales.
Interactive Elements - Enhancing engagement by allowing viewers to click on buttons or explore different paths.
Concise Storytelling - Presenting information in a clear and engaging narrative that resonates with viewers.
User-Friendly Interface - Focusing on the user experience and making the software easy to navigate.
Real-World Examples - Demonstrating how the software can be used in practical scenarios.
Visual Storytelling - Using visuals to communicate key concepts and make the video more engaging.
Motion Graphics - Adding visual interest and dynamism to the video.
Whiteboard Animation - Creating a unique and memorable visual style that appeals to viewers.
Mixed Media - Combining different visual elements to create a dynamic and engaging experience.
What makes SaaS Onboarding Explainer Video effective?
A comprehensive approach is a key factor in creating effective SaaS Onboarding Explainer Videos. The design to effectively communicate the value proposition of the software is crucial. It's essential to create engaging content that resonates with the target audience and provides a clear understanding of the software's benefits.
Methodical planning is vital to ensure the video effectively guides users through the onboarding process. Techniques to break down complex information into easily digestible chunks are essential. The video should be structured in a way that makes it easy for users to follow and understand.
Ultimately, the effectiveness of a SaaS Onboarding Explainer Video is driven by its ability to improve user engagement and accelerate the onboarding process. This leads to increased user satisfaction and ultimately, higher customer retention rates.
How long should your SaaS Onboarding Explainer Video be?
A well-crafted SaaS Onboarding Explainer Video is a powerful tool for engaging new users. The ideal length is determined by a number of factors, including the complexity of the software and the target audience.
Methods for determining the optimal length involve considering the key features and functionalities that need to be covered. The video should be concise enough to keep viewers engaged but comprehensive enough to provide a clear understanding of the software.
Pre-Production Considerations
What is the primary goal of the video?
What are the key features and functionalities that need to be covered?
What is the target audience and their level of technical expertise?
How much time are users willing to invest in watching the video?
What is the desired call to action?
What is the budget for the video?
What is the timeline for the video?
For example, a simple software application might only require a 60-second video, while a more complex application might require a 2-minute video. It's important to plan the length of the video based on the specific needs of the software and the target audience.
How to create SaaS Onboarding Explainer videos?
A well-structured approach is essential for creating effective SaaS Onboarding Explainer Videos. The creation process involves several key steps, from planning and scripting to production and post-production.
Methodical planning is crucial to ensure the video effectively communicates the software's value proposition. Techniques to break down complex information into easily digestible chunks are essential. The video should be structured in a way that makes it easy for users to follow and understand.
Pre-Production
Define target audience
Determine video goals
Script and storyboard
Choose visual style
Select voiceover talent
Production
Record voiceover
Create animation or live-action footage
Edit video
Add music and sound effects
Finalize video
How SaaS onboarding explainer video examples are curated?
We dove deep into SaaS onboarding explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic SaaS onboarding explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and effectiveness in driving trial sign-ups or demos. 7.Brand Alignment Determining video alignment with brand message, identity, and SaaS product value proposition. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, SaaS onboarding explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30 videos featured is 0.22% of 13636)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
