Poor onboarding is a silent killer for SaaS. This article presents 30 compelling explainer video examples to transform your user onboarding process. We'll delve into diverse animation styles, from whiteboard to kinetic typography, to enhance comprehension and product adoption. These short, impactful videos significantly increase user interaction and reduce churn, ultimately leading to higher customer satisfaction.
Video's role in modern marketing:
People are 52% more likely to share video content than any other type of content. 69% of marketers agree that video is the top content marketing-related area of investment for 2022. 46% of B2B technology buyers will purchase a product or service after viewing video content.
Effective SaaS user onboarding relies on engaging video content. Explainer videos provide clear, concise product tours that accelerate user proficiency and reduce support requests. We'll analyze 30 impactful examples across various industries, showcasing approaches from 2D animation to live-action walkthroughs. Dive into the examples now!
Bandwidth's video powerfully communicates global reach through the rotating Earth. The dynamic visuals and editing create a captivating experience, showcasing innovation and progress in this Customer Onboarding Journey For User Experience Video.
Symbolic imagery, like the gymnast and scientist, elevates the video beyond a simple presentation. It's a compelling visual narrative, resonating with entrepreneurs and leaving a lasting impression. The fast pace keeps viewers engaged, reflecting industry advancements.
Visuals in this Boost User Engagement And Experience Video are exceptionally dynamic. The blend of animation and real-world footage makes data analysis easily understandable, showcasing NICE WFM TTI Analytics' ability to improve workforce management.
The video's concise presentation and clear call to action leave a lasting impression on viewers, effectively communicating the software's value for businesses seeking to optimize their operations. This approach makes complex information accessible and engaging.
What We Can Learn
Animate your data; it makes it more appealing and easier to understand.
Hotjar's efficient SaaS onboarding explainer video immediately grabs attention. The visuals are crisp, smoothly guiding users through the Highlights feature, from selecting website areas to organizing insights. This targeted approach is perfect for busy professionals.
The video clearly demonstrates how Highlights simplifies sharing website data, improving team collaboration and boosting productivity. It's a great example of a concise, impactful product demo, leaving viewers wanting to explore the feature further.
What We Can Learn
Let your video's visuals do the talking-a strong visual story needs minimal narration.
E-invoicing compliance challenges are visually addressed. The video's clever use of animation, particularly the globe and timeline, immediately conveys the global scope and urgency of the issue. This SaaS onboarding explainer video is a great example of effective visual communication.
OpenText's solution is presented clearly through icons, diagrams (circular, timeline, and 3-panel), and a mockup of an interactive checklist. The paper-to-digital invoice transition is a strong visual metaphor, showcasing the transformation OpenText enables.
What We Can Learn
Clearly outline the problem and solution, ensuring viewers grasp the value proposition quickly.
Masterful use of visuals makes this SaaS onboarding explainer video instantly captivating. The vibrant color scheme and smooth animations effectively communicate complex information without overwhelming the viewer.
Well-designed mockups showcase the platform's features, focusing on solutions for L&D challenges. The Champion Solution's ability to simplify project management and expert identification is clearly demonstrated, leaving a lasting impression.
What We Can Learn
Showcase your SaaS's value by directly addressing customer pain points, building trust.
VAT fraud's impact is vividly shown through the stolen 100 Euro bill. The clever use of animation, particularly the carousel, makes understanding the complex process of VAT fraud easy. This Accelerate User Onboarding Process Video effectively communicates a serious issue in a memorable way.
The simple animation style and bright colors create an engaging experience, preventing information overload. The video's success lies in its ability to explain a complicated subject clearly and concisely, leaving a lasting impression on the viewer.
Orange's Customer Onboarding Experience Video skillfully tackles complex cybersecurity issues. The video's strength lies in its clear visual storytelling, using vibrant 3D animations to illustrate abstract concepts like network security and data flow. This makes even intricate technical details easily digestible.
The effective use of isometric perspectives and kinetic typography enhances the video's visual appeal, creating a modern and engaging experience. The Skybox platform's role in solving these challenges is subtly woven into the narrative. This concise presentation, coupled with visual metaphors, ensures information is easily absorbed.
Does inefficient data collection plague your factory? This SaaS onboarding explainer video powerfully illustrates the problem and solution. Comarch Smart Metering's automation is clearly shown, contrasting manual processes with its efficient system. Industrial companies will appreciate the clear depiction of resource optimization.
The video's strength lies in its simple yet effective visual storytelling. It successfully communicates the benefits of Comarch Smart Metering, leaving viewers wanting to learn more. This is a prime example of how to create a concise and impactful explainer video.
Compelling visuals transform this SaaS onboarding explainer video into a powerful communication tool. The train network analogy, representing the central nervous system, is both innovative and effective in simplifying a complex subject. The animation style is engaging, making the information accessible to diverse audiences.
Roche's dedication to research is effectively communicated through the use of vibrant illustrations. The video's concise and clear delivery of information ensures viewers grasp the key concepts of disease progression. The clear call to action guides viewers to additional resources.
What We Can Learn
A clean aesthetic and positive tone create a lasting, positive impression.
Climate change's urgency is vividly portrayed in this SaaS onboarding explainer video, showcasing AXA's proactive response. The juxtaposition of environmental challenges with AXA's solutions is impactful, particularly the scenes of sustainable practices and partnerships. The AXA Climate Academy's role in educating employees is subtly yet effectively shown.
AXA's commitment extends beyond its operations, partnering with organizations like the Swiss Climate Foundation and offering unique customer benefits, such as biodiversity space donations. This holistic approach is clearly communicated, making the video a compelling example of corporate social responsibility. Visit axa.ch/climate to learn more.
What We Can Learn
Visual metaphors make complex ideas click, boosting engagement.
Checkout chaos got you down? This SaaS onboarding explainer video shows how American Express's Click to Pay simplifies online shopping. It's a visually engaging demonstration of a mobile-first solution, highlighting the seamless checkout process and robust security.
The video's clean design and clear messaging effectively communicate the benefits for both online merchants and financial institutions, driving viewers to contact a representative for implementation.
What We Can Learn
Make the call to action obvious and easy to follow.
Efficiently integrating Sage 100 ERP systems is the focus of this SaaS onboarding explainer video. The video's strength lies in its clear and concise demonstration of Klear's capabilities, using effective visuals like interlocking gears to represent seamless integration.
Data security and scalability are also highlighted, visually reinforced by a watchdog guarding code and hints of adaptable UI. The video successfully communicates the value proposition of Klear for businesses seeking streamlined e-commerce integration.
What We Can Learn
Animate complex features to make them easily digestible, driving understanding.
Compound's explainer video, a SaaS onboarding explainer video, immediately grabs attention with its clear, engaging visuals. The animation style is simple yet effective, making complex financial processes accessible. Relatable characters and a focus on ease of use enhance the viewing experience.
The video's strength lies in its ability to showcase Compound's functionality and benefits without technical jargon. The use of visual metaphors, like Lego blocks representing modularity, and the depiction of the app's interface, are particularly effective. The global reach is also well-illustrated.
What We Can Learn
Simplify complex topics with clear visuals, boosting viewer understanding and engagement.
Data visualization takes center stage in this Saas User Onboarding Experience Video, showcasing private market trends with impactful 3D charts. The concise presentation ensures viewers quickly grasp key insights on ESG, fundraising challenges, and exit plan confidence.
The video's professional design and smooth animations maintain viewer engagement, while the clear call to action promotes the Global Private Markets Outlook 2023 report. This efficient approach effectively communicates complex information to investors and stakeholders.
Does this SaaS onboarding explainer video resonate? It expertly showcases SilverCloud's user-friendly interface and its potential to alleviate stress. The animated character's transformation is a powerful visual, instantly conveying the app's value proposition.
The video's clean design and clear presentation of features, including the coach interaction and progress tracking, are particularly effective. The intuitive interface, combined with the program's structured approach, makes the app feel accessible and manageable.
What We Can Learn
Create a friendly, approachable tone. viewers will connect with your brand on a personal level.
International payment complexities are instantly apparent. The Reduce Onboarding Friction For Users Video cleverly uses animation to show how Visa Direct, paired with LexisNexis FIrco Continuity, streamlines the process for Nationwide Building Society.
This solution's real-time screening capabilities are effectively demonstrated, showcasing its efficiency and compliance benefits. The video's clear visuals and concise presentation make it a compelling example of effective product communication.
What We Can Learn
Illustrate your SaaS's value with a clear, compelling story that gets viewers excited.
Whole life insurance's complexities are elegantly simplified in this SaaS onboarding explainer video. The animation's clarity and the visual representation of cash value growth are particularly effective, making the concept accessible to a broad audience. This straightforward approach resonates with viewers seeking financial security.
The video's success stems from its ability to transform financial information into a compelling story. Visual metaphors, such as the family within a protective circle, effectively communicate the core benefits of whole life insurance. The video's concise nature ensures viewers retain key information.
NLP's potential is brilliantly showcased in this concise SaaS onboarding explainer video. The vibrant purple, yellow, and blue color palette, combined with clean 3D isometric animation, creates a memorable visual experience. The use of a modern sans-serif font enhances readability.
Relatable scenarios, such as the hair salon and robot playing guitar, effectively demystify complex concepts. The video's brevity and efficiency make it ideal for capturing attention. Accenture's branding is subtly yet effectively integrated.
What We Can Learn
Craft a clever analogy to make complex topics instantly understandable, boosting viewer engagement.
GEICO's animated approach immediately captivates. The use of vibrant colors and playful characters makes learning about comprehensive coverage fun and easy to understand. This Improve Onboarding Experience For Users Video successfully communicates the importance of coverage beyond collisions, highlighting unexpected events like vandalism or animal damage.
The video's concise nature and clear visuals make it effective. It smartly advises on deductibles and when to drop coverage, making the information practical and relevant for new car owners. The video's engaging style makes it a great example of how to educate users effectively.
From a simple platform to a futuristic factory, this Customer Onboarding Experience Video showcases Insight's transformative power in manufacturing. The engaging animation, using a wrench to build a factory, effectively illustrates technological advancements, from the industrial revolution to Industry 4.0. The video targets manufacturers seeking operational improvements and innovation.
Insight's value is clearly communicated through the use of isometric 3D animation and familiar tech icons. The video highlights improved productivity, scalability, and customer experience, concluding with a call to action: visit uk.insight.com/manufacturing.
Effective storytelling immediately captivates. The video's brisk pace and clear visuals make complex ideas easily understood. This Customer Onboarding Journey For User Experience Video resonates with its target audience of travel agencies.
Simple yet powerful metaphors, like the fire extinguisher, illustrate the daily struggles of manual processes. The clear call to action leaves viewers wanting to learn more. The video's overall impact is memorable and concise.
International business travel is undergoing a transformation. This video effectively demonstrates the challenges and solutions, showcasing how the Cedar app simplifies complex compliance procedures. Optimize Onboarding Content For Better User Experience Video is achieved through intuitive design and real-time updates.
The app's seamless integration with Concur Request and Concur Travel is a significant advantage, streamlining the process for both employees and organizations. Its clear visual presentation makes the app's value proposition immediately understandable, ensuring a smooth and compliant travel experience.
Efficient card management is the focus of this Saas User Onboarding Experience Video. The video cleverly uses clean 2D animation to illustrate the simple process of creating cards, both individually and in bulk via spreadsheet upload. Web and mobile app interfaces are clearly shown.
This streamlined approach, targeting financial professionals, is effectively communicated through distinct visuals for each user role. The video's fast pace and clear visuals make the instant card system easily understandable, leaving viewers wanting to learn more.
What We Can Learn
Showcase how your product solves a problem, leading to quicker sign-ups.
Focusing on sustainability, this Saas User Onboarding Experience Video showcases DEUTZ's innovative approach to construction site emissions. The animated visuals clearly illustrate the problem of CO2 emissions from construction and present DEUTZ's solution€”all-electric drive systems and the TCG H2 genset€”as a practical and effective answer.
The video's strength lies in its simple yet effective communication of complex technology. It highlights the PowerTree's ease of use and the benefits of quick charging, appealing to construction companies and environmentally conscious organizations. The video implicitly encourages viewers to learn more about DEUTZ's offerings.
Shipping simplified. This SaaS onboarding explainer video's straightforward approach to package shipping is remarkably effective. The clear, step-by-step instructions, combined with a clean visual style, make even complex shipping needs easy to grasp.
The video's focus on special packaging requirements and the convenient use of the FedEx website and mobile app for label creation and payment are noteworthy. The integration of FedEx Office as a resource for boxes and drop-off locations adds practical value, making the entire process seamless.
Managing multiple passwords is a daily struggle. CyberArk's Reduce Onboarding Friction For Users Video effectively illustrates this, transitioning seamlessly to demonstrate how its single sign-on solution simplifies access. The animation clearly shows the benefits for IT professionals and employees alike.
The video's strength is its visual approach, making complex security concepts easily understandable. The clear demonstration of CyberArk's multi-factor authentication and access control features leaves a lasting impression, implicitly encouraging viewers to explore the platform further.
Effective use of visuals makes Cegid's support offerings shine in this SaaS onboarding explainer video. The animated climb symbolizes overcoming challenges, while the clean design keeps the focus on the platform's functionality. This concise video quickly communicates the value of Cegid Retail Y2's support resources.
Five free employee licenses are a powerful incentive. The clear UI mockups and brevity make the platform's features easily understandable. Explore Cegid's support solutions today.
What We Can Learn
Concisely showcase support options. easy navigation inspires confidence.
Bright visuals and playful characters make learning fun. This SaaS onboarding explainer video cleverly uses relatable scenarios to teach children about dental health, effectively demonstrating the importance of brushing and flossing.
The clear explanations of healthy habits, combined with the engaging animation, make this a valuable educational tool for both children and parents. The subtle brand integration is effective, promoting Delta Dental's Smiles @ School program without feeling intrusive.
Online investing just got simpler. The Axis Mobile app's SaaS onboarding explainer video is a masterclass in clarity. Its sleek design and intuitive navigation are instantly captivating.
The video efficiently demonstrates key features, from fund selection to portfolio management, making online investing feel approachable. This concise and well-paced video leaves a lasting impression of ease and convenience.
What We Can Learn
Guide users step-by-step through your app's key features, making onboarding smooth and encouraging quick adoption.
This video's playful animation immediately grabs attention. The clear, concise visuals make even complex steps easy to understand, a testament to effective instructional design. Its brevity is a plus.
The hand-drawn style makes the Reduce Onboarding Friction For Users Video approachable, while visual cues like arrows guide the viewer seamlessly through each step. HVAC technicians and DIYers will appreciate this efficient, easy-to-follow guide.
FAQ
What core components make a SaaS onboarding explainer video effective?
Effective SaaS onboarding explainer videos seamlessly blend clear messaging, engaging visuals, and a concise explanation of product value, guiding users toward activation.
How can animation clarify complex SaaS features in onboarding videos?
Animation excels at visually simplifying complex SaaS features, breaking down abstract concepts into digestible steps, enhancing user understanding and reducing onboarding friction. For example, a complex integration process can be visualized step-by-step, making it easier for users to follow along.
What explainer video styles best suit SaaS onboarding, and why?
Various explainer video styles, including motion graphics, screencasts, and character animation, effectively suit SaaS onboarding, catering to diverse learning styles and brand personalities. Motion graphics are ideal for showcasing data and abstract concepts, while character animation can add a touch of personality and humor.
What's the optimal length for engaging SaaS onboarding explainer videos?
The optimal length for engaging SaaS onboarding explainer videos is generally 60-90 seconds, striking a balance between engagement and concise information delivery. This timeframe allows for a focused overview without overwhelming the viewer.
How can brand personality integrate seamlessly into onboarding videos?
Brand personality integrates seamlessly through visual style, tone of voice, and storytelling, creating a consistent brand experience from the first interaction. Using brand colors and fonts within the video reinforces brand recognition.
What scripting best practices ensure clear, concise onboarding videos?
Effective scripting prioritizes clarity, conciseness, and a focus on user benefits, avoiding jargon and maintaining a conversational tone. Clearly outlining the problem and solution in simple terms is key.
How can onboarding videos instantly communicate product value?
Onboarding videos instantly communicate product value by showcasing key features and their positive impact on user workflows, highlighting solutions to common pain points. For example, demonstrating how a project management tool simplifies task allocation instantly conveys its value.
What call to action maximizes conversions in onboarding videos?
A clear, compelling call to action, such as starting a free trial or booking a demo, maximizes conversions in onboarding videos. The call to action should be visually prominent and easy to follow.
How does storytelling enhance onboarding video engagement?
Storytelling enhances engagement by creating relatable narratives that connect with users emotionally, making the onboarding experience more memorable. A narrative about a user overcoming a challenge with the software can be highly effective.
How can best-practice onboarding videos be tailored to my product?
Best-practice onboarding videos are tailored to specific product features and user needs, offering customized guidance for different user segments. A CRM onboarding video for sales teams will differ from one for marketing teams.
How can existing assets be repurposed for SaaS onboarding videos?
Existing assets, such as blog posts, FAQs, or marketing materials, can be repurposed into engaging video content, maximizing resource utilization and ensuring consistent messaging.
How can a product demo video boost user activation?
A product demo video boosts user activation by providing a practical demonstration of key features and workflows, guiding users toward successful product adoption. Showing users how to complete a specific task within the software can be highly effective.
What role does a product explainer play in the SaaS sales funnel?
A product explainer video plays a crucial role in the SaaS sales funnel by generating leads, educating prospects, and driving conversions. It can be used on landing pages, social media, and email campaigns.
How can a video showcase key software features effectively?
A video showcases key software features effectively through clear visuals, concise explanations, and real-world examples, highlighting their benefits and impact. Screen recordings can be used to demonstrate specific features in action.
How can a video address user pain points during onboarding?
A video addresses user pain points during onboarding by showcasing solutions and providing step-by-step guidance, reducing frustration and promoting successful product adoption. Addressing common setup issues or troubleshooting steps can significantly improve user experience.
How to plan and optimize SaaS Onboarding Explainer Videos?
Process Refinement: "A bad system will beat a good person every time." - W. Edwards Deming. Advids leveraged this wisdom for a project management software client. By visualizing the software's workflow within the explainer video, we showcased its efficiency, leading to a 25% increase in free trial sign-ups.
Actionable: Streamline workflows to enhance user understanding and adoption.
Targeted Messaging: "If you're talking to everyone, you're talking to no one." - Seth Godin. Advids used this principle for a CRM client targeting small businesses. We tailored the explainer video's messaging to resonate with their specific needs and challenges, resulting in a 15% increase in qualified leads.
Actionable: Define target audience and tailor messaging for maximum impact.
Emotional Connection: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou. Advids applied this for an educational software client. By incorporating relatable scenarios and positive emotions into the explainer video, we fostered a stronger connection with the target audience, leading to a 30% increase in demo requests.
Actionable: Evoke positive emotions to create memorable brand experiences.
Clear Communication: "The single biggest problem in communication is the illusion that it has taken place." - George Bernard Shaw. Advids addressed this for a cybersecurity software client. We ensured the explainer video clearly articulated the software's value proposition and benefits, resulting in a 20% increase in sales conversions.
Actionable: Communicate value proposition clearly and concisely.
Continuous Improvement: "Quality is not an act, it is a habit." - Aristotle. Advids embraces this philosophy. For a marketing automation client, we iteratively tested and refined the explainer video based on user feedback, resulting in a 10% increase in click-through rates and a 5% increase in conversion rates.
Actionable: Continuously analyze and optimize video performance for better results.
Why Advids for SaaS Onboarding Explainer Video?
At Advids, we create high-quality, original SaaS onboarding explainer videos designed to boost your business. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.
Boost Your SaaS Onboarding with Engaging Videos:
Customized SaaS Onboarding Explainer Video Solutions: We tailor each project, whether it's explainer videos, character animations, or other SaaS onboarding video types, to perfectly match your brand, style, and target audience. Creative Storytelling Through Animation: Our talented animators and storytellers craft captivating narratives that engage viewers and drive action, specifically designed for effective SaaS onboarding. Cutting-Edge SaaS Onboarding Explainer Video Technology: We use industry-leading software and techniques to create visually stunning videos that leave a lasting impact and enhance your SaaS onboarding process.
Partner with a Proven Team:
12+ Years of Proven Success: With over 3400 successful projects for clients ranging from startups to Fortune 500 companies, we have a deep understanding of effective SaaS onboarding explainer videos. We've completed between 185 and 470 SaaS onboarding explainer video projects specifically. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life, including their SaaS onboarding experiences. Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and commitment to client satisfaction.
Experience a Seamless Collaborative Process:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation and effectively communicates your SaaS onboarding process. Strategic Communication: Clear and open communication is key. We prioritize understanding your needs, target audience, and brand identity to create impactful SaaS onboarding explainer videos.
Ready to unlock the potential of SaaS Onboarding Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a SaaS Onboarding Explainer Video?
A SaaS onboardingexplainer video is a short, engaging video that guides new users through the basics of a software application. It aims to quickly familiarize users with the software's core features, benefits, and how to get started. These videos are designed to be easily digestible and help users become productive with the software as quickly as possible.
SaaS Onboarding explainer videos are used in a variety of ways, including:
Welcome emails: To introduce new users to the software and encourage them to explore its features.
Product demos: To showcase the software's capabilities and highlight its key benefits.
Website landing pages: To attract potential customers and encourage them to sign up for a free trial.
Social media marketing: To promote the software and reach a wider audience.
Employee training: To onboard new employees and ensure they are familiar with the software.
What do top SaaS Onboarding Explainer Videos have in common?
Mastering SaaS onboarding explainer videos requires focusing on these key elements for maximum impact.
Ideal Customer Profile - Craft a detailed persona to tailor messaging for maximum resonance.
User Journey Mapping - Use a clear, concise visual flow to highlight ease of use and efficiency.
Pain Point Resolution - Focus on the "before and after" to showcase transformative impact.
Core Feature Showcase - Highlight features that solve key problems and deliver immediate value.
Compelling Visuals - Employ high-quality visuals and a consistent brand aesthetic for impact.
Software in Action - Use smooth transitions and close-ups to highlight key interactions.
Visual Explanations - Use micro-interactions and subtle animations to enhance understanding.
Impact Demonstration - Present data in an easily digestible format, emphasizing key metrics.
Customer Testimonials - Feature diverse voices and highlight specific benefits for authenticity.
Clear Call to Action - Use strong verbs and create a sense of urgency to encourage immediate action.
What makes SaaS Onboarding Explainer Video effective?
A meticulously planned strategy is key to creating effective SaaS onboarding explainer videos. The video must clearly articulate the softwares core benefits and how it solves specific user pain points, such as time-consuming tasks or complex processes. Examples of these pain points should be showcased. Defining specific user personas allows for tailoring the videos style and messaging for maximum impact. A consistent visual style that aligns with the brand is crucial.
Using micro-learning principles, the video should be structured into short, focused segments, each addressing a single feature. This allows for easily digestible chunks of information. High-quality screen recordings should be integrated to demonstrate the softwares functionality. Data visualizations or statistics can be used to support claims about the softwares effectiveness, creating a data-driven narrative. A clear and compelling call to action is essential.
To ensure accessibility, videos should include closed captions and transcripts. A/B testing different versions of the video can optimize engagement and conversion. Measuring success involves tracking metrics such as percentage increases in activation and retention rates, and reduction in churn rate.
Effective videos demonstrably increase user activation and retention rates, reducing time-to-value and improving the first-time user experience. This leads to a measurable increase in customer lifetime value and ultimately, higher customer retention rates.
How long should your SaaS Onboarding Explainer Video be?
Optimize SaaS onboarding explainer video length based on video type, target audience, and funnel stage for maximum impact.
Pre-production Considerations for Determining Video Length:
What's the video's core message?
Who's the ideal viewer?
How many features are crucial?
Is the UI simple or complex?
Where will the video reside?
What's the video's purpose?
What style best suits the brand?
SaaS onboarding explainer video length guide
SaaS Onboarding Explainer Types
Video Length
Use Case
Funnel
Animated Explainer
60-90 seconds
Ideal for complex SaaS features, visually engaging, simplifies onboarding process with character animation
Awareness/Consideration
Live Action
45-75 seconds
Showcases real users, builds trust, demonstrates product functionality in a relatable way, natural feel
Consideration/Conversion
Screen Recording
30-60 seconds
Quick tutorial, highlights key features, step-by-step guide, efficient for showing software in action
Conversion/Activation
Kinetic Typography
45-60 seconds
Concise, impactful, ideal for highlighting key benefits and features, modern and clean aesthetic
Awareness/Consideration
Product Demo
90-120 seconds
Comprehensive walkthrough, covers all major features, detailed explanation, suitable for advanced users
Conversion/Activation
How to create SaaS Onboarding Explainer videos?
Crafting compelling SaaS onboarding explainer videos requires a strategic approach. Mastering the pre-production and production phases ensures your video effectively communicates value and drives user adoption.
* Define audience - User personas ensure messaging resonates with specific needs.
Set video goals - Clear calls to action drive conversions and user engagement.
Scriptwriting - Focus on benefits, not features, to highlight software value.
Storyboard creation - Visual planning ensures a logical and engaging user flow.
Final video render - Optimized video ensures seamless playback across all platforms.
Crafting a Compelling SaaS Onboarding Video Script
Let's dive into crafting a compelling script for your SaaS onboarding video. Remember, a strong script is the backbone of an engaging and effective onboarding experience. We'll explore key elements to captivate your audience and drive conversions.
Think of your script as a roadmap, guiding new users through your software's value. Instead of simply listing features, showcase how your platform solves their pain points. For instance, instead of saying "our software has automated reporting," try "spend less time compiling reports and more time focusing on what matters." Remember those compelling SaaS onboarding video examples we discussed? They all started with a strong hook. Grab your viewers' attention from the first frame.
Now, let's break down the key ingredients of a winning script:
Focus on benefits. Highlight how your software transforms the "before" into a desirable "after." Think about those successful software onboarding explainer videos. They always emphasize the positive impact on the user.
Craft a narrative. Weave a story around your software, showcasing its ease of use and efficiency. SaaS onboarding animation examples often excel at this, using characters and visuals to create engaging narratives.
Keep it concise. Respect your viewers' time. Get straight to the point and avoid technical jargon. Think about those effective platform onboarding video examples. They're short, sweet, and to the point.
Use clear language. Write as if you're speaking directly to your ideal customer profile. Avoid complex sentences and technical terms. This is especially important for screen recording videos, where clarity is paramount.
By following these guidelines, you'll be well on your way to creating a script that resonates with your audience and drives user adoption.
Measuring the ROI of Your SaaS Onboarding Video
After showcasing inspiring SaaS product onboarding video examples, let's shift our focus to measuring their impact. Understanding your video's ROI is crucial for optimizing your onboarding strategy and maximizing its effectiveness. It's not enough to create engaging content; we need to know if it's actually working. This means going beyond vanity metrics like views and likes and digging deeper into how our videos influence user behavior and drive business results.
Measuring ROI isn't just about numbers; it's about understanding the value your videos bring to your business and your users. By tracking the right metrics, we can refine our video strategy, create even more engaging SaaS onboarding video examples, and ultimately, drive greater success.
Track engagement and conversions. Go beyond views and likes. Monitor watch time, click-through rates, and conversion rates to understand how viewers interact with your content and whether they're taking the desired actions.
Analyze user behavior post-viewing. Observe how users navigate your software after watching the onboarding video. This helps identify areas for improvement in both the software and the video itself.
Assess customer support impact. Has your video reduced support tickets? A decrease in inquiries related to onboarding indicates a successful video strategy.
Measure time-to-value. How quickly are users realizing the benefits of your software after watching the video? A shorter time-to-value demonstrates the video's effectiveness in accelerating user proficiency.
By focusing on these key metrics, we can gain valuable insights into the effectiveness of our product onboarding animation and other video content. This data-driven approach empowers us to create even more compelling videos that drive user adoption and ultimately, contribute to the success of our SaaS business.
SaaS Onboarding Video Production Process
Having explored inspiring SaaS onboarding video examples and case studies, let's walk through the production process. We'll collaborate with you every step of the way, ensuring your video effectively communicates value and drives user adoption. We believe in a data-driven approach, constantly refining our strategies based on performance metrics and user feedback. This iterative process ensures your video achieves maximum impact.
Similar to effective application onboarding explainer videos, our process begins with understanding your software's core value. This foundation informs every decision, from scriptwriting to final rendering. We then identify your target audience, tailoring the message to resonate with their specific needs. Just like compelling service onboarding video examples, we focus on showcasing the transformative benefits of your platform.
Drawing inspiration from successful saas explainer video examples, we craft a compelling narrative that highlights your software's key features. We then visualize the video's flow through storyboarding, ensuring a seamless and engaging user experience. Throughout the process, we maintain consistent brand alignment, creating a cohesive visual identity.
We bring your script to life with professional voiceover narration, enhancing clarity and memorability. We also integrate carefully selected music and sound effects to create an immersive audio experience.
High-quality animation or filming showcases your software in action, demonstrating its functionality effectively. We use dynamic editing techniques to maintain viewer interest and clarify complex processes.
We incorporate your feedback throughout the production process, ensuring the final video meets your exact requirements. We then optimize the video for seamless playback across all platforms.
Finally, we develop a strategic distribution plan to ensure your video reaches the right audience. We track performance metrics and analyze user engagement to continuously improve video effectiveness.
By following this collaborative and data-driven approach, we create SaaS onboarding videos that not only educate but also inspire action. We analyze SaaS onboarding video case studies to identify best practices and tailor our approach to your specific needs.
Key Features to Include in Your SaaS Onboarding Video
Having explored inspiring SaaS onboarding video examples, let's dive into the secret sauce of crafting truly captivating onboarding experiences. We'll equip you with the insights to create videos that not only educate but also convert.
Remember, your onboarding video isn't just a tutorial; it's a story. It's your chance to showcase the transformative power of your software and leave a lasting impression. Drawing inspiration from successful software onboarding video examples, let's explore the key elements that make them so effective.
Target Your Audience: Knowing your audience is key. Speak directly to their pain points and demonstrate how your software provides the solution they've been searching for.
Set Clear Objectives: What do you want your video to achieve? Increased trial sign-ups? Reduced support tickets? Define your goals and measure your success.
Craft a Compelling Narrative: Think outside the box! Creative SaaS onboarding video examples often utilize humor or storytelling to captivate viewers and make your message memorable.
Show, Don't Just Tell: Use high-quality visuals and demos to bring your software to life. Let viewers experience its functionality firsthand.
By focusing on these key elements, you'll create onboarding videos that resonate with your target audience and drive meaningful results. Whether you're creating digital product onboarding videos or focusing on a specific SaaS platform, these principles remain crucial for effective user engagement.
Optimizing Your SaaS Onboarding Video for Conversions
Let's shift gears from exploring inspiring onboarding video examples SaaS and dive into optimizing your videos for conversions. Creating engaging content is essential, but it's equally crucial to ensure it translates into tangible results. We want viewers to become active, engaged users, not just passive watchers. Think about those captivating software launch explainer videos; they hook you from the start and leave you wanting more. We'll uncover the secrets behind high-converting SaaS onboarding videos, transforming viewers into loyal users.
Remember, your onboarding video isn't just a tutorial; it's a story. It's your opportunity to showcase the transformative power of your software and leave a lasting impression.
Craft a compelling narrative. Don't just list features; weave them into a story that resonates with your audience. Show, don't just tell. Use high-quality demos and screen recordings to bring your platform to life. Even for complex cloud software onboarding videos, clarity is paramount.
Focus on benefits. Highlight how your software solves their problems and makes their lives easier. Think "before" and "after." Address the viewer directly, using clear, persuasive language.
Optimize for engagement. Grab viewers' attention immediately with a compelling hook. Keep it concise and respect their time. Include a clear call to action, telling them exactly what you want them to do next.
Leverage social proof. build trust and credibility by incorporating testimonials and case studies. personalize the experience by tailoring your messaging to specific user segments. Promote your video strategically across relevant channels to maximize reach.
By focusing on these key strategies, we can transform our SaaS onboarding videos from informative tutorials into powerful conversion tools. Remember, continuous improvement is key. Track your metrics, analyze user behavior, and iterate based on data to create videos that truly resonate with your audience and drive results.
How SaaS onboarding explainer video examples are curated?
We dove deep into SaaS onboarding explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic SaaS onboarding explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and effectiveness in driving trial sign-ups or demos. 7.Brand Alignment Determining video alignment with brand message, identity, and SaaS product value proposition. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, SaaS onboarding explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30 videos featured is 0.22% of 13636)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
