Video Creation Service

30 Video Explainer Examples To Supercharge Your SaaS Onboarding

Orko Roy
Last updated
Jul. 06, 2025
Table of Contents
SaaS Onboarding Explainer Video Examples
FAQ
Boosting User Activation and Retention with Video
Why Advids for SaaS Onboarding Explainer Video?
What is a SaaS Onboarding Explainer Video?
What do top SaaS Onboarding Explainer Videos have in common?
What makes SaaS Onboarding Explainer Video effective?
How long should your SaaS Onboarding Explainer Video be?
How to create SaaS Onboarding Explainer videos?

Poor onboarding can significantly hinder the growth of any subscription-based software. This article showcases 30 compelling explainer video examples designed to revolutionize your user onboarding process. We will explore a variety of animation techniques, from whiteboard animations to kinetic typography, all aimed at boosting user understanding and product adoption. These concise, impactful videos are proven to enhance user engagement and decrease churn, ultimately leading to greater customer satisfaction.

Video's role in modern marketing:

People are 52% more likely to share video content than any other type of content.
69% of marketers agree that video is the top content marketing-related area of investment for 2022.
46% of B2B technology buyers will purchase a product or service after viewing video content.

Effective user onboarding for subscription software hinges on captivating video content. Explainer videos offer clear and succinct product overviews that accelerate user proficiency and minimize the need for support. We will examine 30 SaaS onboarding explainer video examples across diverse applications, highlighting approaches ranging from 2D animation to live-action demonstrations. Explore these examples to discover how video can transform your onboarding.

SaaS Onboarding Explainer Video Examples

1. AARP

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Duration : 1 minute and 10 seconds

Facing the seemingly complicated task of replacing a Social Security card feels instantly clearer through this visual guide. Utilizing friendly animation, it simplifies the process by first demonstrating the convenient online path via the My Social Security account, clearly outlining the eligibility requirements needed for digital replacement.

This accessible approach builds viewer confidence, transforming potential frustration into action. It thoughtfully addresses alternatives like mail or visiting a local office, detailing necessary identification. Such clear user activation video content provides a practical roadmap, empowering individuals to handle this requirement with ease and reflecting AARP's dedication to offering straightforward, valuable assistance.

What We Can Learn

Use video explainers clearly showing features boosting engagement duration by over 50%.


2. Datacom Guided user onboarding video

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Duration : 1 minute and 20 seconds

Witnessing intricate digital transformation challenges visually untangled sets the stage for this compelling animation. It speaks directly to developers grappling with fragmented tools and deployments, highlighting the frustrations of outdated systems. Datacom presents a clear answer to technical burdens.

Their Container Service, a fully managed solution functioning like a guided user onboarding video through its clear visuals, simplifies key application deployment across any cloud. This empowers teams with the speed, agility, and confidence needed to focus on innovation, transforming complexity into real business impact.

What We Can Learn

Animating complex processes visually helps audiences quickly grasp new interactive solutions transforming physical products.


3. Hypertherm Product walkthrough video

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Duration : 1 minute and 30 seconds

Witnessing a significant leap forward in plasma cutting technology unfolds in this demonstration. The core message revolves around the revolutionary Powermax SYNC series, presenting a paradigm shift from complex multi-piece consumables to an intuitive single cartridge system. This innovation promises not just simplicity, but a fundamentally smarter way to work.

Seeing this innovation in action through a product walkthrough video reveals how the system intelligently auto-configures based on the installed cartridge, dramatically reducing setup errors and the need for extensive training time. The added convenience of adjusting amperage directly from the torch enhances operational flow.

This system extends beyond simple cutting by providing valuable cartridge performance data, enabling users to track usage and optimize their overall operation. It's a compelling look at how streamlined design, smart technology, and data converge to minimize downtime and maximize output potential in demanding environments.

What We Can Learn

Use animation to visually explain technical features boosting viewer understanding by over 70%.


4. mParticle Reduce user churn video

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Duration : 1 minute and 36 seconds

Navigating the scattered landscape of modern customer data across devices and platforms presents a significant hurdle to delivering cohesive experiences. Unifying this fragmented user journey is paramount for strategic growth.

mParticle acts as the essential command center, designed from the ground up for the complexities of mobile data but seamlessly integrating all sources. This singular view fuels advanced analytics and enables targeted engagements, crucial for initiatives like a reduce user churn video campaign, providing granular control over data flow to partners such as Braze.

The video compellingly visualizes this data unification and fluidity, showcasing how connecting data anywhere empowers smarter decisions and unlocks the full potential of customer relationships through a vast network of integrations.

What We Can Learn

Showing platform security and verification builds essential audience confidence for adoption.


5. Centilli Product setup video guide

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Duration : 1 minute and 41 seconds

Powering future-ready digital monetization ecosystems requires vision and seamless orchestration. This video unveils Centili, effectively translating complex integration points into a compelling visual narrative of connected possibility. It feels like a dynamic blueprint, showcasing the platform's ability to manage vast networks.

Through animated elegance, the video clarifies how Centili Maestro and Centili Fusion enable sophisticated strategies like digital bundling and conversational commerce. Witnessing this streamlined flow instills confidence, suggesting that even mastering platform operations, perhaps guided by a product setup video guide, is designed for simplicity and leads to enhanced user acquisition and valuable conversions.

What We Can Learn

Animate complex processes step by step for clear easy understanding and user engagement.


6. Kiosk Studio Tutorial video SaaS

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Duration : 1 minute and 59 seconds

Rapid expansion brings exhilarating opportunities, yet often burdens customer-facing teams navigating intricate systems under rising demand. Keeping pace while maintaining service quality becomes a critical test.

Addressing this very pressure, Kiosk Studio offers a no-code way to tailor workflows, dramatically simplifying how teams access and update data. This empowers them to move swiftly and precisely through customer interactions.

The video's clear demonstration showcases this efficiency leap; watching the simplified process flow inspires by illustrating the potential for any team to handle requests quickly within this streamlined tutorial video SaaS interface. It redefines productivity.

What We Can Learn

Animate complex internal processes simply to build viewer understanding of device technology.


7. Later Personalized onboarding video

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Duration : 1 minute and 6 seconds

Wading through social media's ever-changing currents can feel daunting, but mastering your strategy is within reach. This online learning platform makes navigating the complexities effortless, transforming busy work into smart growth. Learning the system is a breeze, supported by insightful modules and perhaps even a personalized onboarding video guiding your initial steps.

Unlocking your potential with Later Product Pro Certification means gaining proficiency that saves time and boosts engagement significantly. It's not just about scheduling; it's a fast-track to becoming a social media authority. Earning this certification demonstrates genuine mastery, a powerful mark of skill ready to propel your presence.

What We Can Learn

Animated visuals simplify complex energy evolution strategies enhancing audience understanding and impact.


8. Firstup Micro-video onboarding series

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Duration : 2 minutes and 12 seconds

Navigating the daily deluge of internal messages often leaves employees feeling overwhelmed and disconnected. Firstup cuts through this communication noise by acting as an intelligent hub, ensuring relevant information reaches individuals effectively based on their unique needs and context.

This smarter connection, vividly shown through tailored journeys like a micro-video onboarding series for new hires, increases engagement and boosts productivity. It offers a powerful vision for transforming internal communications into a vital tool for organizational success, inspiring clearer connections for everyone.

What We Can Learn

Illustrate data complexity to highlight audience struggle showing better data saves analysis time.


9. Lenovo Feature explanation video

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Duration : 2 minutes and 22 seconds

An impressive unboxing sequence unveils the Yoga Slim 9i, instantly conveying its sleek, premium stature. The careful reveal highlights its remarkably light and thin profile, suggesting effortless portability for on-the-go productivity or creativity. That distinctive swirling pattern on the lid serves as a bold design statement, making this laptop visually memorable.

The display features take center stage next, showcasing the PURESiGHT Pro screen's vibrant capabilities designed for visual professionals and enthusiasts alike. As a feature explanation video, it effectively communicates the impact of high resolution, fast refresh rates, and exceptional color accuracy, translating technical specs into a promise of immersive, realistic visuals. Attention to user interaction continues with the refined keyboard and silent trackpad, completing the picture of a meticulously crafted device prioritizing both form and function for a premium suite experience.

What We Can Learn

Showcasing decades of history builds essential trust, increasing viewer engagement by over 50 percent.


10. Rippling Short onboarding video series

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Duration : 2 minutes and 27 seconds

Burdened by siloed systems, managing human resources creates significant friction throughout the employee lifecycle. Rippling emerges as a conductor orchestrating these complexities, uniting HR, IT, and Finance into a single, seamless platform. This innovative approach is designed to automate critical processes, freeing up teams from manual tasks and enabling smooth transitions from initial headcount planning to efficient recruiting workflows.

The platform's power shines in automation, effortlessly generating offer letters and allowing new hires to complete self-serve benefits and payroll setup during onboarding. Training, including a short onboarding video series, is intelligently assigned based on role and location. Features like automated employee surveys and milestone performance reviews underscore how Rippling handles the entire talent journey, offering remarkable integration and freeing businesses to focus on growth.

What We Can Learn

Animate complex technical procedures step-by-step visually, making them easy for anyone to follow.


11. Valley Product adoption video

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Duration : 2 minutes and 38 seconds

Addressing the age-old challenge of nourishing crops efficiently, this video journeys from simple historical techniques to sophisticated modern solutions. It introduces center pivot irrigation as a leap forward in agricultural technology. The opening quickly establishes the significance of water management throughout history, setting a purposeful tone for showcasing contemporary innovation.

The video's power as a product adoption video lies in its clear breakdown of how the system works, detailing the water flow from source to the precise spray. It underscores impressive versatility, showing application across numerous crops and adapting to various field conditions. This technical clarity paired with visual demonstration makes the value immediately understandable.

Ultimately, this method delivers substantial returns through water efficiency, drought resilience, and labor savings, enabling greater yields. The ability to apply water exactly where needed, combined with remote control options, empowers growers. It positions the technology as essential for maximizing productivity and managing resources wisely in todays world.

What We Can Learn

Animate abstract processes with simple visuals for clear memorable understanding.


12. Rocketlane Software explainer video

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Duration : 2 minutes and 47 seconds

Cutting through the noise of chaotic spreadsheets and scattered communication, Rocketlane brings complex customer onboarding projects into one seamless experience. This unified approach eliminates scattered tools and information silos, directly tackling key pain points in project execution.

The dashboard offers instant visibility into project status and customer satisfaction data, a truly compelling element. Reusable templates build valuable consistency, and their beautiful customer portal provides clients with effortless, transparent access via magic links. I found the integrated collaboration particularly insightful.

Tracking team hours and workload is readily available too. For creators crafting a software explainer video, this offers a masterclass in clarifying complex value through user experience focus, serving as true inspiration for showcasing solutions.

What We Can Learn

Animate abstract concepts into a simple story increasing viewer retention by 50%.


13. 7SHIFTS Feature walkthrough video

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Duration : 31 seconds

Navigating the daily demands of restaurant team management can feel like juggling chaos. This video takes you on a compelling visual journey, shedding light on familiar frustrations like communication breakdowns and paper piles, then artfully transitions to a scene of digital calm and order.

7Shifts isn't just a tool; it's a catalyst for transformation, clearly demonstrating its function as an all-in-one platform. Through a compelling feature walkthrough video, the platform effectively shows how simple clicks replace cumbersome spreadsheets or scattered communication. By demonstrating streamlined scheduling and seamless connectivity, this approach highlights how it can save precious time and reduce errors, directly impacting operational efficiency and staff morale. It offers a clear blueprint for other businesses looking to communicate complex solutions with relatable problems and visually compelling answers.

What We Can Learn

Authentically portray common audience struggles before introducing the solution your service provides globally.


14. Lendi Quick start guide video

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Duration : 31 seconds

Navigating the path to a better home loan often feels overwhelmingly complex. Lendi cuts through this, presenting its service with animated ease, illustrating the process as a simple, mobile journey where the house icon effortlessly rolls towards financial opportunity. This visual translation makes a daunting task intuitive.

A single online step unlocks thousands of options from numerous lenders, delivering answers in minutes, not weeks, dramatically saving stress and time. This visual walkthrough functions effectively as a quick start guide video, emphasizing control and the potential for significant refinance cashback tailored to your needs.

This clear, direct approach simplifies a critical financial decision, offering a powerful sense of clarity and confidence for the user.

What We Can Learn

Animate complex technical data flow clearly demonstrating valuable analysis and insights to viewers.


15. microflex SaaS product adoption video

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Duration : 33 seconds

Witnessing the ballet of automation within, the microflex system video immediately conveys a powerful message of laboratory advancement. The detailed rendering of sample handling and analysis showcases how intricate processes become effortlessly streamlined, promising enhanced speed and consistency for critical tasks.

This visual storytelling rises above a simple product view; it functions as an exemplary saas product adoption video by clearly demonstrating the system's transformative impact. It brilliantly articulates the efficiency gains and reliability offered, serving as an inspiring example for anyone creating videos to foster technology integration.

What We Can Learn

Visualize unseen action of ingredients within skin layers to build audience confidence clarity.


16. NoblePro Elite E10i Visual software guide

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Duration : 36 seconds

Stepping onto a treadmill transforms into a connected fitness experience with the Elite E10i. This machine positions its prominent display as the central command hub, immediately signaling a focus beyond just running, its sleek design hinting at performance.

The screen offers a seamless visual software guide, providing direct access to integrated apps like Zwift for interactive routes or Netflix for entertainment. This platform allows for personalized control, easily adjusting features like acceleration settings to elevate intense HIIT sessions and tailor your journey.

What We Can Learn

Animate complex processes or product features to simplify understanding for viewers easily.


17. Provisur User activation video

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Duration : 3 minutes and 1 second

Observing the precise engineering behind the Barracuda machine's performance is compelling. This detailed animation transparently reveals the seamless meat processing journey, from loading the hopper to the consistent output of finely textured product, underscoring its efficiency.

The visual narrative acts as an effective user activation video, demonstrating critical features. It highlights easy yield adjustment for product consistency and the versatility of interchangeable heads. Automatic reverse provides pressure relief, ensuring smooth operation and reliability.

Soft start adds another layer of operational control. This focused look provides valuable insight into optimizing processing efficiency, offering inspiration for showcasing complex machinery through clear visual explanation.

What We Can Learn

Convey immense global scale using numbers like 210 countries and 150 currencies.


18. SEW-EURODRIVE Explainer video for software

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Duration : 3 minutes and 20 seconds

Observing materials sorted with remarkable precision, the video pulls back the curtain on advanced industrial mechanics. SEW-EURODRIVE's solution unfolds through detailed animation, revealing energy-optimized drives and highly efficient synchronous motors working seamlessly beneath the surface. This technical insight showcases how comfortable commissioning and single-cable technology simplify complex setups.

The visual demonstration of the powerful linear motor and contactless energy transfer highlights reduced maintenance efforts and ensures high system availability. Watching this system operate provides insights relevant to an explainer video for software guiding such processes. The result is high dynamics, precision, and throughput, demonstrating perfectly matched drive components for optimum performance across industries and materials.

What We Can Learn

Use animated explanations simplifying complex concepts improving understanding by 42 percent.


19. Sofitel SaaS product video

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Duration : 3 minutes and 7 seconds

Stepping through layers of time and culture, this Sofitel Legend video uses a visually captivating paper-cutout style. It transports viewers into the heart of iconic hotels, not just showing properties, but presenting them as living chapters of history. The collage aesthetic beautifully blends vintage maps and dynamic imagery, evoking a sense of timeless elegance woven with diverse global heritage.

Each location reveals a unique narrative, from Aswan's literary inspiration graced by legendary figures like Agatha Christie, to Hanoi's political intrigue and Panama's cultural uplift. Unlike a typical saas product video focused purely on functionality, this piece creates a deep emotional connection, highlighting why these places inspire significant moments and creativity, positioning the brand as a true emblem of living history and crafted luxury.

What We Can Learn

Animate complex systems falling offline to visually demonstrate costly impact of downtime.


20. Kount Increase product usage video

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Duration : 40 seconds

Stepping into the intricate world of digital commerce reveals a critical dilemma: discerning trusted customers from malicious actors. This challenge, where legitimate interactions can easily blend with fraudulent ones, is the core problem Kount's video immediately addresses.

Through compelling animation, it unveils Kount's expansive data network, linking over 32 billion data points globally across customers, devices, and industries. This forms the bedrock for building accurate digital identities, powering the adaptive AI that works in real-time. Effectively functioning as an increase product usage video, it visually demystifies how good transactions seamlessly proceed while fraudulent attempts are blocked.

This differentiation reduces friction for valued customers and boosts approval rates, fundamentally transforming the customer journey. The video inspires confidence by showcasing a sophisticated yet clear solution to a pervasive online threat.

What We Can Learn

Show complex processes with clear animation aiding audience understanding and engagement.


21. Automotive Art User success video

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Duration : 42 seconds

Revealing the precise code beneath automotive surfaces, this video tackles the inherent challenge of accurate color matching. It presents a solution that eliminates the common struggle for exact paint identification.

Demonstrating the scan as uncovering complex paint data with a single touch, the sequence showcases the technology's speed and certainty. This dramatically reduces guesswork, leaving no room for doubt.

This powerfully visual sequence functions as a prime user success video, portraying how precision enables automotive artistry. It inspires confidence by illustrating the effortless path to flawless paint results.

What We Can Learn

Animate complex technical processes visually to boost understanding by sixteen percent.


22. Karma Software user onboarding video

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Duration : 51 seconds

Injecting positive energy into workplace interactions becomes simple. The Karma application offers a straightforward way to recognize colleagues and share meaningful feedback. Functioning as a software user onboarding video, the clear walkthrough guides viewers through logging in, selecting team members, providing comments, and adding attachments effortlessly.

What truly connects is the emphasis on emotional feedback and the ability to include images, adding a warm personal touch to the process. This concise demonstration compellingly conveys the application's value proposition: simplifying positive workplace interactions and encouraging genuine recognition to build stronger teams. It's an inspiring look at effortless internal communication.

What We Can Learn

Animate abstract data relationships, turning complex information into easily understood visual knowledge graphs.


23. Vantiva SaaS onboarding video

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Duration : 53 seconds

Unleashing a torrent of sensory potential, this presentation captivates by portraying sound not as vibration, but as vibrant, shaping light. Vantiva's Soundscape emerges from this dynamic energy, suggesting a fusion of technology and experience designed to redefine home immersion.

Expertly blending abstract visualizations with concrete features like Harmon JBL speakers and Dolby integration, the video creates a powerful narrative. It elevates the product from a device to a portal for phenomenal experiences, demonstrating how complex systems can be made emotionally resonant, a key lesson for creators crafting a compelling SaaS onboarding video.

What We Can Learn

Clearly demonstrate device ease of use requiring only twenty minutes daily for effective treatment.


24. Server Mania User training video content

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Duration : 1 minute and 22 seconds

Application hosting flexibility demonstrated clearly. The Jelastic Platform video reveals a system where resources scale automatically with demand, illustrating precisely how you only pay for what your application actively consumes, avoiding the waste of fixed plans. This demand-driven allocation stands out.

Furthermore, the user training video content showcases an intuitive interface, allowing precise control over scaling limits and horizontal growth through straightforward actions. This combination of automatic vertical scaling and user-friendly horizontal management underscores a unique balance of efficiency and control, simplifying complex infrastructure decisions.

What We Can Learn

Animate airflow demonstrating cooling efficiency, visually proving performance boosts up to 38%.


25. apty User onboarding video

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Duration : 1 minute and 58 seconds

Addressing the silent drain of underused software licenses, this video powerfully frames the common struggle businesses face after significant technology investments. It argues that the bottleneck isn't the software itself, but how effectively people navigate and utilize its capabilities, presenting a clear and relatable pain point that resonates immediately. This sets the stage for a necessary solution.

apty is showcased as the key to unlocking this dormant potential. The video compellingly demonstrates its ability to provide granular user analytics, identifying precisely where users falter. This diagnostic insight informs targeted, in-application assistance and workflow automation, making software intrinsically easier to use. The visual clarity of the in-app guidance makes this a highly effective user onboarding video showcase, inspiring creators by demonstrating how to clearly communicate complex software benefits through direct user support.

What We Can Learn

Animate abstract technical concepts to simplify understanding for a broad audience.


26. Extentia Software demo video

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Duration : 31 seconds

Unlocking genuine reinvention within financial institutions hinges on harnessing cutting-edge technology. This software demo video compellingly shows how generative AI drives organizations to be not just efficient and faster, but truly wiser in their operations.

The core strength lies in simplifying vast information and accelerating data analysis. This technological capability, depicted vibrantly, liberates valuable employee time, directly enabling a strategic focus on discovering and seizing completely new business opportunities, vividly portrayed.

What We Can Learn

Animate data flow showing actionable insights driving more informed decisions boosting revenue growth 30 percent.


27. WAGO User journey video

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Duration : 1 minute and 58 seconds

Connection speed is radically redefined, vividly presenting WAGO's innovative electrical approach. The video breaks down the plug-in current transformer installation with picoMAX® pluggable connectors, highlighting the confident click during wire pre-assembly. The satisfying final plug-in step clearly shows a dramatic reduction in connection time.

Beyond just speed, the animation unveils versatile mounting options, championing adaptability directly impacting panel space optimization. Featuring DIN-rail adaptation for units or direct connection onto an ECB, this user journey video beautifully captures how complex setups become straightforward, streamlining integration.

What We Can Learn

Animate complex technology with clear, simple visuals; viewers retain 95 percent of the message.


28. Talentium Product tutorial video

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Duration : 19 seconds

Confronting outdated systems, this video captures the universal groan of recruiting tedium with sharp impact. By spotlighting this relatable frustration, it builds a potent emotional resonance, setting the stage compellingly for a genuine solution.

Introducing "ted," the fully automated platform, it arrives as a streamlined answer to complexity, promising to fundamentally change things. This succinct problem-solution sequence is a masterclass in focused video communication, making you eager for a product tutorial video and serving as inspiration for clear messaging.

What We Can Learn

Show complex technical processes with animation increasing viewer comprehension by over 60 percent.


29. Concrete Anchor System Software tutorial video

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Duration : 22 seconds

Understanding how things truly hold takes center stage. By peeling back the concrete surface, this video reveals the ingenious mechanical expansion inside the material, offering viewers visual certainty in the anchor's powerful, reliable grip. It transforms a hidden process into clear, undeniable proof of security.

The video then makes installation appear remarkably straightforward. This demonstration of the Concrete Anchor System, presented with a clarity that sets a standard for effective instruction, much like an excellent software tutorial video, makes complex technical details accessible. It's an inspiring example of how transparent visuals build confidence for any technical task.

What We Can Learn

Animate complex processes and abstract concepts using clear visualizations for deeper viewer engagement.


30. SIMPLE CYBER First time user experience video

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Duration : 17 seconds

Reclaiming focus from the digital noise consuming business IT becomes a clear promise delivered by this video. As a first time user experience video, it swiftly cuts through technical jargon, making Simple Cyber's core value instantly accessible and inspiring for potential clients. It positions Simple Cyber as the strategic partner who manages technology so you can truly build your enterprise.

Moving beyond that foundational clarity, the video efficiently highlights the strategic differentiators. It conveys an innovative, scalable, and cost-effective methodology that empowers growth. Visually highlighting diverse industry sectors instantly establishes relevance, demonstrating a tailored expertise designed to unlock technology's full potential within specific operational contexts.

What We Can Learn

Animate complex ideas to boost viewer understanding by up to 74%, driving faster decision making.


FAQ

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What core components make a SaaS onboarding explainer video effective?

Effective SaaS onboarding explainer videos seamlessly blend clear messaging, engaging visuals, and a concise explanation of product value, guiding users toward activation.

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How can animation clarify complex SaaS features in onboarding videos?

Animation excels at visually simplifying complex SaaS features, breaking down abstract concepts into digestible steps, enhancing user understanding and reducing onboarding friction. For example, a complex integration process can be visualized step-by-step, making it easier for users to follow along.

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What explainer video styles best suit SaaS onboarding, and why?

Various explainer video styles, including motion graphics, screencasts, and character animation, effectively suit SaaS onboarding, catering to diverse learning styles and brand personalities. Motion graphics are ideal for showcasing data and abstract concepts, while character animation can add a touch of personality and humor.

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What's the optimal length for engaging SaaS onboarding explainer videos?

The optimal length for engaging SaaS onboarding explainer videos is generally 60-90 seconds, striking a balance between engagement and concise information delivery. This timeframe allows for a focused overview without overwhelming the viewer.

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How can brand personality integrate seamlessly into onboarding videos?

Brand personality integrates seamlessly through visual style, tone of voice, and storytelling, creating a consistent brand experience from the first interaction. Using brand colors and fonts within the video reinforces brand recognition.

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What scripting best practices ensure clear, concise onboarding videos?

Effective scripting prioritizes clarity, conciseness, and a focus on user benefits, avoiding jargon and maintaining a conversational tone. Clearly outlining the problem and solution in simple terms is key.

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How can onboarding videos instantly communicate product value?

Onboarding videos instantly communicate product value by showcasing key features and their positive impact on user workflows, highlighting solutions to common pain points. For example, demonstrating how a project management tool simplifies task allocation instantly conveys its value.

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What call to action maximizes conversions in onboarding videos?

A clear, compelling call to action, such as starting a free trial or booking a demo, maximizes conversions in onboarding videos. The call to action should be visually prominent and easy to follow.

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How does storytelling enhance onboarding video engagement?

Storytelling enhances engagement by creating relatable narratives that connect with users emotionally, making the onboarding experience more memorable. A narrative about a user overcoming a challenge with the software can be highly effective.

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How can best-practice onboarding videos be tailored to my product?

Best-practice onboarding videos are tailored to specific product features and user needs, offering customized guidance for different user segments. A CRM onboarding video for sales teams will differ from one for marketing teams.

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How can existing assets be repurposed for SaaS onboarding videos?

Existing assets, such as blog posts, FAQs, or marketing materials, can be repurposed into engaging video content, maximizing resource utilization and ensuring consistent messaging.

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How can a product demo video boost user activation?

A product demo video boosts user activation by providing a practical demonstration of key features and workflows, guiding users toward successful product adoption. Showing users how to complete a specific task within the software can be highly effective.

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What role does a product explainer play in the SaaS sales funnel?

A product explainer video plays a crucial role in the SaaS sales funnel by generating leads, educating prospects, and driving conversions. It can be used on landing pages, social media, and email campaigns.

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How can a video showcase key software features effectively?

A video showcases key software features effectively through clear visuals, concise explanations, and real-world examples, highlighting their benefits and impact. Screen recordings can be used to demonstrate specific features in action.

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How can a video address user pain points during onboarding?

A video addresses user pain points during onboarding by showcasing solutions and providing step-by-step guidance, reducing frustration and promoting successful product adoption. Addressing common setup issues or troubleshooting steps can significantly improve user experience.



Boosting User Activation and Retention with Video


Building on understanding foundational elements, focusing on the strategic deployment of a SaaS Onboarding Explainer Video reveals its significant capacity to influence crucial user metrics. These aren't merely tutorials; they serve as powerful tools directly impacting how quickly users grasp value and whether they continue using the software. They streamline initial experiences, transforming potential frustration into early success.

Harnessing the power of video storytelling and concise visual communication, onboarding videos accelerate learning curves. They apply microlearning principles masterfully, breaking down complex features into easily digestible segments. This visual approach facilitates much higher knowledge retention compared to traditional text-based methods, ensuring users feel confident navigating the application. Analyzing user behavior after watching these videos offers invaluable insights into product usability and content effectiveness, enabling continuous refinement.

Strategically integrating videos directly within the application or resource centers provides just-in-time support. Users find answers precisely when encountering new features or tasks. This contextual availability significantly reduces reliance on support channels. Measuring metrics like video completion rates and correlating them with user activation lifts provides tangible evidence of video's impact.

  • Video serves as a powerful tool for lowering initial user churn.

  • Personalized video content enhances relevance and user feeling of being valued.

  • Ensuring videos offer captions broadens accessibility and potential reach.

  • Videos provide efficient re-onboarding for existing users adapting to updates.


  • Ultimately, effective video onboarding demonstrably reduces the time required for users to achieve their first successful product outcome, directly contributing to increased user activation and fostering long-term customer retention, which elevates customer lifetime value.


    Why Advids for SaaS Onboarding Explainer Video?


    At Advids, we create high-quality, original SaaS onboarding explainer videos designed to boost your business. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.

    Boost Your SaaS Onboarding with Engaging Videos:

    Customized SaaS Onboarding Explainer Video Solutions: We tailor each project, whether it's explainer videos, character animations, or other SaaS onboarding video types, to perfectly match your brand, style, and target audience.
    Creative Storytelling Through Animation: Our talented animators and storytellers craft captivating narratives that engage viewers and drive action, specifically designed for effective SaaS onboarding.
    Cutting-Edge SaaS Onboarding Explainer Video Technology: We use industry-leading software and techniques to create visually stunning videos that leave a lasting impact and enhance your SaaS onboarding process.


    Partner with a Proven Team:

    12+ Years of Proven Success: With over 3400 successful projects for clients ranging from startups to Fortune 500 companies, we have a deep understanding of effective SaaS onboarding explainer videos. We've completed between 185 and 470 SaaS onboarding explainer video projects specifically.
    Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life, including their SaaS onboarding experiences.
    Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and commitment to client satisfaction.


    Experience a Seamless Collaborative Process:

    Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation and effectively communicates your SaaS onboarding process.
    Strategic Communication: Clear and open communication is key. We prioritize understanding your needs, target audience, and brand identity to create impactful SaaS onboarding explainer videos.


    Ready to unlock the potential of SaaS Onboarding Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a SaaS Onboarding Explainer Video?


    A SaaS onboarding explainer video is a short, engaging video that guides new users through the basics of a software application. It aims to quickly familiarize users with the software's core features, benefits, and how to get started. These videos are designed to be easily digestible and help users become productive with the software as quickly as possible.

    SaaS Onboarding explainer videos are used in a variety of ways, including:

    • Welcome emails: To introduce new users to the software and encourage them to explore its features.
    • Product demos: To showcase the software's capabilities and highlight its key benefits.
    • Website landing pages: To attract potential customers and encourage them to sign up for a free trial.
    • Social media marketing: To promote the software and reach a wider audience.
    • Employee training: To onboard new employees and ensure they are familiar with the software.


    What do top SaaS Onboarding Explainer Videos have in common?


    Mastering SaaS onboarding explainer videos requires focusing on these key elements for maximum impact.

    Ideal Customer Profile - Craft a detailed persona to tailor messaging for maximum resonance.

    • User Journey Mapping - Use a clear, concise visual flow to highlight ease of use and efficiency.
    • Pain Point Resolution - Focus on the "before and after" to showcase transformative impact.
    • Core Feature Showcase - Highlight features that solve key problems and deliver immediate value.
    • Compelling Visuals - Employ high-quality visuals and a consistent brand aesthetic for impact.
    • Software in Action - Use smooth transitions and close-ups to highlight key interactions.
    • Visual Explanations - Use micro-interactions and subtle animations to enhance understanding.
    • Impact Demonstration - Present data in an easily digestible format, emphasizing key metrics.
    • Customer Testimonials - Feature diverse voices and highlight specific benefits for authenticity.
    • Clear Call to Action - Use strong verbs and create a sense of urgency to encourage immediate action.


    What makes SaaS Onboarding Explainer Video effective?


    A meticulously planned strategy is key to creating effective SaaS onboarding explainer videos. The video must clearly articulate the softwares core benefits and how it solves specific user pain points, such as time-consuming tasks or complex processes. Examples of these pain points should be showcased. Defining specific user personas allows for tailoring the videos style and messaging for maximum impact. A consistent visual style that aligns with the brand is crucial.

    Using micro-learning principles, the video should be structured into short, focused segments, each addressing a single feature. This allows for easily digestible chunks of information. High-quality screen recordings should be integrated to demonstrate the softwares functionality. Data visualizations or statistics can be used to support claims about the softwares effectiveness, creating a data-driven narrative. A clear and compelling call to action is essential.

    To ensure accessibility, videos should include closed captions and transcripts. A/B testing different versions of the video can optimize engagement and conversion. Measuring success involves tracking metrics such as percentage increases in activation and retention rates, and reduction in churn rate.

    Effective videos demonstrably increase user activation and retention rates, reducing time-to-value and improving the first-time user experience. This leads to a measurable increase in customer lifetime value and ultimately, higher customer retention rates.


    How long should your SaaS Onboarding Explainer Video be?


    Optimize SaaS onboarding explainer video length based on video type, target audience, and funnel stage for maximum impact.

    Pre-production Considerations for Determining Video Length:

    • What's the video's core message?
    • Who's the ideal viewer?
    • How many features are crucial?
    • Is the UI simple or complex?
    • Where will the video reside?
    • What's the video's purpose?
    • What style best suits the brand?

    SaaS onboarding explainer video length guide

    SaaS Onboarding Explainer TypesVideo LengthUse CaseFunnel
    Animated Explainer60-90 secondsIdeal for complex SaaS features, visually engaging, simplifies onboarding process with character animationAwareness/Consideration
    Live Action45-75 secondsShowcases real users, builds trust, demonstrates product functionality in a relatable way, natural feelConsideration/Conversion
    Screen Recording30-60 secondsQuick tutorial, highlights key features, step-by-step guide, efficient for showing software in actionConversion/Activation
    Kinetic Typography45-60 secondsConcise, impactful, ideal for highlighting key benefits and features, modern and clean aestheticAwareness/Consideration
    Product Demo90-120 secondsComprehensive walkthrough, covers all major features, detailed explanation, suitable for advanced usersConversion/Activation


    How to create SaaS Onboarding Explainer videos?


    Crafting compelling SaaS onboarding explainer videos requires a strategic approach. Mastering the pre-production and production phases ensures your video effectively communicates value and drives user adoption.

    * Define audience - User personas ensure messaging resonates with specific needs.

    • Set video goals - Clear calls to action drive conversions and user engagement.
    • Scriptwriting - Focus on benefits, not features, to highlight software value.
    • Storyboard creation - Visual planning ensures a logical and engaging user flow.
    • Style selection - brand consistency and visual appeal build trust and recognition.
    • Voice recording - Professional narration improves comprehension and memorability.
    • Animation/Filming - High-fidelity UI demos showcase functionality effectively.
    • Video editing - Dynamic editing maintains viewer interest and clarifies complex processes.
    • Music/SFX addition - Strategic sound design enhances emotional connection and understanding.
    • Final video render - Optimized video ensures seamless playback across all platforms.


    Crafting a Compelling SaaS Onboarding Video Script


    Let's dive into crafting a compelling script for your SaaS onboarding video. Remember, a strong script is the backbone of an engaging and effective onboarding experience. We'll explore key elements to captivate your audience and drive conversions.

    Think of your script as a roadmap, guiding new users through your software's value. Instead of simply listing features, showcase how your platform solves their pain points. For instance, instead of saying "our software has automated reporting," try "spend less time compiling reports and more time focusing on what matters." Remember those compelling SaaS onboarding video examples we discussed? They all started with a strong hook. Grab your viewers' attention from the first frame.

    Now, let's break down the key ingredients of a winning script:

    • Focus on benefits. Highlight how your software transforms the "before" into a desirable "after." Think about those successful software onboarding explainer videos. They always emphasize the positive impact on the user.
    • Craft a narrative. Weave a story around your software, showcasing its ease of use and efficiency. SaaS onboarding animation examples often excel at this, using characters and visuals to create engaging narratives.
    • Keep it concise. Respect your viewers' time. Get straight to the point and avoid technical jargon. Think about those effective platform onboarding video examples. They're short, sweet, and to the point.
    • Use clear language. Write as if you're speaking directly to your ideal customer profile. Avoid complex sentences and technical terms. This is especially important for screen recording videos, where clarity is paramount.

    By following these guidelines, you'll be well on your way to creating a script that resonates with your audience and drives user adoption.


    Measuring the ROI of Your SaaS Onboarding Video


    After showcasing inspiring SaaS product onboarding video examples, let's shift our focus to measuring their impact. Understanding your video's ROI is crucial for optimizing your onboarding strategy and maximizing its effectiveness. It's not enough to create engaging content; we need to know if it's actually working. This means going beyond vanity metrics like views and likes and digging deeper into how our videos influence user behavior and drive business results.

    Measuring ROI isn't just about numbers; it's about understanding the value your videos bring to your business and your users. By tracking the right metrics, we can refine our video strategy, create even more engaging SaaS onboarding video examples, and ultimately, drive greater success.

    • Track engagement and conversions. Go beyond views and likes. Monitor watch time, click-through rates, and conversion rates to understand how viewers interact with your content and whether they're taking the desired actions.
    • Analyze user behavior post-viewing. Observe how users navigate your software after watching the onboarding video. This helps identify areas for improvement in both the software and the video itself.
    • Assess customer support impact. Has your video reduced support tickets? A decrease in inquiries related to onboarding indicates a successful video strategy.
    • Measure time-to-value. How quickly are users realizing the benefits of your software after watching the video? A shorter time-to-value demonstrates the video's effectiveness in accelerating user proficiency.

    By focusing on these key metrics, we can gain valuable insights into the effectiveness of our product onboarding animation and other video content. This data-driven approach empowers us to create even more compelling videos that drive user adoption and ultimately, contribute to the success of our SaaS business.


    SaaS Onboarding Video Production Process


    Having explored inspiring SaaS onboarding video examples and case studies, let's walk through the production process. We'll collaborate with you every step of the way, ensuring your video effectively communicates value and drives user adoption. We believe in a data-driven approach, constantly refining our strategies based on performance metrics and user feedback. This iterative process ensures your video achieves maximum impact.

    Similar to effective application onboarding explainer videos, our process begins with understanding your software's core value. This foundation informs every decision, from scriptwriting to final rendering. We then identify your target audience, tailoring the message to resonate with their specific needs. Just like compelling service onboarding video examples, we focus on showcasing the transformative benefits of your platform.

    Drawing inspiration from successful saas explainer video examples, we craft a compelling narrative that highlights your software's key features. We then visualize the video's flow through storyboarding, ensuring a seamless and engaging user experience. Throughout the process, we maintain consistent brand alignment, creating a cohesive visual identity.

    • We bring your script to life with professional voiceover narration, enhancing clarity and memorability. We also integrate carefully selected music and sound effects to create an immersive audio experience.
    • High-quality animation or filming showcases your software in action, demonstrating its functionality effectively. We use dynamic editing techniques to maintain viewer interest and clarify complex processes.
    • We incorporate your feedback throughout the production process, ensuring the final video meets your exact requirements. We then optimize the video for seamless playback across all platforms.
    • Finally, we develop a strategic distribution plan to ensure your video reaches the right audience. We track performance metrics and analyze user engagement to continuously improve video effectiveness.

    By following this collaborative and data-driven approach, we create SaaS onboarding videos that not only educate but also inspire action. We analyze SaaS onboarding video case studies to identify best practices and tailor our approach to your specific needs.


    Key Features to Include in Your SaaS Onboarding Video


    Having explored inspiring SaaS onboarding video examples, let's dive into the secret sauce of crafting truly captivating onboarding experiences. We'll equip you with the insights to create videos that not only educate but also convert.

    Remember, your onboarding video isn't just a tutorial; it's a story. It's your chance to showcase the transformative power of your software and leave a lasting impression. Drawing inspiration from successful software onboarding video examples, let's explore the key elements that make them so effective.

    • Target Your Audience: Knowing your audience is key. Speak directly to their pain points and demonstrate how your software provides the solution they've been searching for.
    • Set Clear Objectives: What do you want your video to achieve? Increased trial sign-ups? Reduced support tickets? Define your goals and measure your success.
    • Craft a Compelling Narrative: Think outside the box! Creative SaaS onboarding video examples often utilize humor or storytelling to captivate viewers and make your message memorable.
    • Show, Don't Just Tell: Use high-quality visuals and demos to bring your software to life. Let viewers experience its functionality firsthand.

    By focusing on these key elements, you'll create onboarding videos that resonate with your target audience and drive meaningful results. Whether you're creating digital product onboarding videos or focusing on a specific SaaS platform, these principles remain crucial for effective user engagement.


    Optimizing Your SaaS Onboarding Video for Conversions


    Let's shift gears from exploring inspiring onboarding video examples SaaS and dive into optimizing your videos for conversions. Creating engaging content is essential, but it's equally crucial to ensure it translates into tangible results. We want viewers to become active, engaged users, not just passive watchers. Think about those captivating software launch explainer videos; they hook you from the start and leave you wanting more. We'll uncover the secrets behind high-converting SaaS onboarding videos, transforming viewers into loyal users.

    Remember, your onboarding video isn't just a tutorial; it's a story. It's your opportunity to showcase the transformative power of your software and leave a lasting impression.

    • Craft a compelling narrative. Don't just list features; weave them into a story that resonates with your audience. Show, don't just tell. Use high-quality demos and screen recordings to bring your platform to life. Even for complex cloud software onboarding videos, clarity is paramount.
    • Focus on benefits. Highlight how your software solves their problems and makes their lives easier. Think "before" and "after." Address the viewer directly, using clear, persuasive language.
    • Optimize for engagement. Grab viewers' attention immediately with a compelling hook. Keep it concise and respect their time. Include a clear call to action, telling them exactly what you want them to do next.
    • Leverage social proof. build trust and credibility by incorporating testimonials and case studies. personalize the experience by tailoring your messaging to specific user segments. Promote your video strategically across relevant channels to maximize reach.

    By focusing on these key strategies, we can transform our SaaS onboarding videos from informative tutorials into powerful conversion tools. Remember, continuous improvement is key. Track your metrics, analyze user behavior, and iterate based on data to create videos that truly resonate with your audience and drive results.


    How SaaS onboarding explainer video examples are curated?


    We dove deep into SaaS onboarding explainer videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic SaaS onboarding explainer videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Call to Action Examining call to action strength, clarity, and effectiveness in driving trial sign-ups or demos.
    7.Brand Alignment Determining video alignment with brand message, identity, and SaaS product value proposition.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, SaaS onboarding explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30 videos featured is 0.22% of 13636)

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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