Have you ever considered the transformative power of a single, well-crafted video? I am sharing some incredible insights today. In this article, what we'll explore is how impactful onboarding videos can be for SaaS products. We've seen firsthand how they can dramatically improve user experience, and our research shows just how significant that impact truly is.
Prepare to be amazed by the power of visual storytelling. We'll be showcasing 30 eye-catching examples that prove the impact of video, and the data will speak for itself.
87% of marketers say that video has increased traffic to their websites.
About 5 billion YouTube videos are viewed on average every single day.
A staggering 97% of marketers state that video has helped increase user understanding of their product or service, while 76% say that it has helped them increase sales and revenue.
These statistics highlight the undeniable power of video in capturing attention, driving engagement, and boosting conversions. SaaS onboarding user videos can seamlessly guide users through your product, turning hesitant newcomers into confident power users. Today, we're diving into over 30 Eye-catching SaaS Onboarding User Video examples that instantly caught our eye and sparked our interest
We appreciate the dynamic pacing and vibrant color palette of this SaaS onboarding video example. It grabs your attention from the start and maintains engagement throughout. The use of emojis adds a touch of personality and reinforces the message effectively.
360Learning's key features, like automated enrollment and reporting, are presented with clarity and conciseness. The overall impression is one of efficiency and simplicity, making compliance training seem less daunting.
What We Can Learn
Present automation benefits visually, demonstrating efficiency and ease of use.
The Papertrail user onboarding video immediately draws us in with a clever combination of humor and relatable workplace scenarios. It sets up the pain points of manual paperwork before introducing Papertrail's elegant solution. We all appreciate how effortlessly the video guides us through the software's interface and core features.
The seamless 2D animation, paired with a bright color scheme and modern aesthetic, makes learning about compliance engaging. This concise video is a perfect example of effective storytelling and a strong call to action.
What We Can Learn
Craft a concise narrative; viewers appreciate efficiency and a clear takeaway.
In this SaaS onboarding video, 1Password smartly portrays its integration capabilities. We appreciate how the video uses a minimal color palette, allowing the core message of interconnected security to shine through. The subtle animations, accompanied by a modern soundtrack, keep the viewer captivated throughout.
The video effectively highlights the ease of setup and use, critical for a SaaS product. The overall visual appeal and concise messaging leave a lasting impression, inspiring us to craft equally compelling onboarding experiences.
What We Can Learn
Let your product's ease of use speak for itself; inspire confidence.
Global e-invoicing mandates are flooding businesses with compliance complexities, and we all understand that struggle. This SaaS onboarding video by OpenText masterfully visualizes the challenge with a rotating globe and animated invoices, highlighting the urgency of adapting to evolving regulations. The timeline animation showcasing mandate rollouts underscores the need for a comprehensive solution.
OpenText positions itself as the answer with a sleek, modern aesthetic. We love how the circular diagram breaks down the complexities of e-invoicing into manageable components, clearly illustrating OpenText's comprehensive approach. The gear icon metaphor cleverly conveys the idea of seamless integration, assuring viewers that OpenText can handle all their e-invoicing needs, simplifying global compliance with a single solution.
What We Can Learn
A modern aesthetic builds credibility; viewers will see your product as professional.
The UN Environment-led Global Initiative for Resource Efficient Cities has created a video explaining urban metabolism. This video is designed to help local governments understand how studying the flows of resources in cities can help them identify pathways for improvement.
Video Design - The video uses simple graphics and minimal text to explain the complex concept of urban metabolism. It uses an engaging style with graphics and animations, creating a Product Awareness Teaser Video that is visually appealing, easy to understand, and engaging. This simple design allows for a clear, concise, and engaging explanation of the topic.
The video starts with an animated earth graphic, highlighting the importance of resource efficiency. The video uses a combination of animation and simple graphics to explain the concept of urban metabolism in a visually engaging way. The animation style is simple, yet effective, and helps to draw the viewer in, and the tone of the video is informative, positive, and easy to understand.
In the crowded digital landscape, deciphering user behavior across multiple platforms is a marketer's biggest challenge. AppsFlyer Conversion Paths unravels this complexity, delivering a game-changing solution for people-based attribution.
This SaaS Onboarding User Video brilliantly showcases how the platform assembles fragmented user data into a visually stunning, easy-to-navigate dashboard. Witnessing the common journeys unfold empowers marketers to pinpoint crucial touchpoints and fine-tune their media mix for maximum conversion impact. The video's sleek design, coupled with vibrant graphics, transforms data analysis into an engaging experience, leaving viewers inspired to optimize their own campaigns.
What We Can Learn
Craft a narrative that mirrors a user's journey, creating a personal connection and driving sign-ups.
7. Amazon SaaS Onboarding Animation - Boost user adoption subtly
Medtronics SaaS Onboarding User Video demonstrates the Space-D system with impressive clarity. The 3D animation showcases its intricate design, while concise text descriptions explain its key functionalities, creating a perfect blend of visual and informational appeal. The video effectively highlights the system's ease of assembly, secure connection, and optimized distractor rack profile.
This concise demonstration makes a complex medical device accessible and engaging for its target audience. The videos crisp visuals, coupled with clear messaging, create a compelling case for the Space-D system.
What We Can Learn
Blend clear 3D visuals with concise text to explain complex features, boosting user understanding.
8. HP Minimalist SaaS Tutorial - Improve user engagement gently
The sleek, minimal visuals and upbeat music give a fresh feeling that instantly grabs attention. This video feels like a breath of fresh air compared to the traditional, cluttered marketing videos, making it all the more impactful. They effectively highlight the pain points of the traditional printer cartridge experience running out of ink at the worst possible time, the hassle of replacing cartridges, and the high cost. This video uses a smart combination of clear visuals and compelling messaging to deliver a simple message, making it a great example for a SaaS onboarding user video.
Its a powerful and inspiring approach to showcasing a product it highlights the benefits, but more importantly, it evokes a sense of relief. It makes you feel like youre being saved from a painful experience, which is exactly what people want from a subscription service like HP Instant Ink.
What We Can Learn
Focus on the "aha" moment of problem-solving to create desire and drive conversions.
Comarch Asset Tracking is a cloud-based solution used in logistics, particularly for warehouse management. It's designed to highlight the benefits of the solution and explain how it helps businesses achieve operational goals and grow.
Video Design - The video features a clean and modern animation style, with bright colors and simple illustrations. Flat design, contrasting colors, and a light tone create a visually appealing and engaging Product Awareness Teaser Video that is easy to understand.
The overall design of the video is focused on communicating the simplicity and effectiveness of the solution. Bold colors, clear visuals, and a straightforward narrative effectively convey the value of the solution. The animated graphics clearly highlight the core features of the solution and the positive impact it can have on warehouse operations. It creates an engaging experience that makes the solution relatable to the target audience.
Smartsheet is a platform for dynamic work, helping anyone manage projects, automate workflows, and rapidly build new solutions. The video is designed to demonstrate the benefits of Smartsheet Connector for Microsoft Dynamics 365.
Video Design - The video is a simple and engaging animated Video Tutorial Video using a colorful palette of blue, red, and grey. The graphics are high quality, depicting each step of the workflow seamlessly. The video features a paper sheet animation which folds, unfolds and separates, demonstrating the data transfer process. This simple yet creative animation helps explain the seamless integration between the two platforms.
The design style of the video is focused on illustrating the benefits of the Smartsheet Connector for Microsoft Dynamics 365. The video features a clean and modern aesthetic, which conveys the ease of use and efficiency of the solution. The use of a paper sheet animation makes the video engaging and easy to understand for any audience, ensuring that the message is communicated clearly and effectively. The video's tone is positive and confident, highlighting the power of Smartsheet to streamline workflows and improve collaboration.
Sun Life's video is designed to help viewers understand how a life annuity can convert their savings into guaranteed income payments for life.
Video Design - The video uses a combination of animated graphics and text to illustrate the concept. The graphics are clean and easy to understand. This is an SaaS Onboarding User Video. The use of simple animations and clear text makes the process of understanding the annuity straightforward, accelerating the viewer's comprehension of the annuity product.
The visual style of the video effectively communicates the concept of a life annuity and its benefits. The video uses a calming and trustworthy tone to appeal to the target audience. The graphics and animations convey the idea of security and financial stability, reinforcing the message that a life annuity can provide a reliable income stream throughout retirement.
Veeam Backup for Microsoft Office 365 is a solution that addresses data protection for Office 365. This video is designed to communicate the importance of backing up Office 365 data.
Video Design - The video uses a simple, clean, and modern graphic style. It is comprised of bold text and isometric illustrations. The style is professional, straightforward, and appeals to a broad range of IT professionals. The video seamlessly transitions between animations and text. The green color scheme provides a unified and professional look. The animation style enhances the video's overall flow. The simplicity of the animations and text is easily understood by the target audience. The use of isometric illustrations provides a visual representation of the problem and solution, making the video relatable to the viewer. The video is conversational and easy to understand, employing clear language to explain a complex subject. The overall tone is reassuring and informative, emphasizing the importance of protecting Office 365 data.
Product Awareness Teaser Video - This video is a great example of how to create a compelling and informative video that can help to raise awareness of a product. The use of simple graphics and animations makes the video easy to understand, and the conversational tone helps to engage the viewer. The video is also effective in highlighting the importance of the product, which is essential for any product awareness campaign.
Accenture is a global professional services company that provides a range of services including technology consulting. This video is designed to introduce the audience to the concept of Natural Language Processing, a field of computer science that enables computers to understand human language.
Video Design - The video features a vibrant and clean visual style, typical of Accenture's branding. The use of isometric graphics, bright colors, and simple shapes makes the video engaging and easy to understand. This is a great example of Product Awareness Teaser Video, where the video focuses on introducing a complex concept in a simplified and engaging manner. The use of animation, along with graphics and text, ensures that the video is visually appealing and retains the viewers attention.
The visual style of the video, along with the easy to understand narrative, successfully communicates the objective of the video to educate the viewer about Natural Language Processing. The tone of the video is friendly and informative, making it suitable for a diverse audience. The video uses clear, concise language and engaging visuals to effectively explain a complex concept, making it ideal for a Product Awareness Teaser Video that aims to quickly introduce a new technology.
GEICO is a car insurance company that offers a variety of coverage options. This video is designed to introduce viewers to comprehensive coverage and how it can help protect their car from damage caused by various incidents.
Video Design - The video uses a simple and engaging style of animation. It features a car character, along with a variety of other whimsical animated characters that represent different dangers, such as vandalism, theft, and animals. The animation is playful and approachable, making the video enjoyable to watch. The video's design makes it feel like a SaaS Onboarding User Video. The video uses simple graphics, a limited number of colors, and an intuitive visual layout.
The video's visuals successfully communicate the objective of comprehensive coverage. The whimsical animated characters and the cartoonish style of animation create a friendly and approachable tone for the video. The playful use of animation helps viewers understand the concept of comprehensive coverage in a way that is both informative and entertaining.
OWN.CANCER is a company focused on bringing innovative cancer treatments to Alberta. This video is designed to educate viewers on what immunotherapy is, and how it works.
Video Design - This Video Onboarding Benefits Video utilizes a clean and modern design, featuring a combination of graphic elements and simple animations. A series of animated icons in various colors and styles, such as a person lying on a table, highlight different cancer treatment options, and depict the powerful concept of the immune system in action, showcasing the effectiveness of immunotherapy.
The clean graphics coupled with simple animation, provide a clear and engaging visual story for viewers, making the complex topic of immunotherapy easier to understand. It effectively communicates the message that immunotherapy offers a new and exciting approach to cancer treatment. The use of soft colors and minimalist visuals creates a positive and hopeful tone, which is reassuring for patients and their families.
The storytelling in this SaaS onboarding user video is captivating, seamlessly demonstrating how Insight transforms manufacturing. We all witness the evolution of factories, from simple structures to technologically advanced hubs controlled by smartphones and AR interfaces. The minimalist design and smooth animations beautifully illustrate the power of data-driven insights in driving innovation. Insights innovative approach to showcasing their services is truly inspiring, leaving viewers eager to explore how similar strategies can elevate their own SaaS onboarding experiences.
What We Can Learn
Demonstrate the "aha!" moment of your product's impact, creating a lasting impression.
17. Credit Karma Illustrated SaaS Onboarding Video
We admire the way this SaaS onboarding user video effortlessly guides viewers through the world of credit reports. Credit Karma's core message of financial empowerment shines through, with vibrant animations and a playful aesthetic. The clever visual metaphors, like the key unlocking credit insights, resonate deeply, making complex information accessible.
We love the seamless integration of 2D and 3D elements, giving the video a distinct stop-motion charm. The absence of voiceover is a bold choice that pays off, allowing the visuals and music to drive the narrative. This demo truly inspires us to elevate our own SaaS onboarding experiences.
What We Can Learn
Seamlessly blend 2D and 3D to add a unique charm, captivating your audience.
LinkedIn Recruiter helps talent professionals source candidates more efficiently. This video is designed to introduce the tool and its powerful features.
Video Design - The video uses a clean and simple visual design, with bright colors and minimal graphics. The user interface is presented clearly, highlighting its key features. The video uses a fast-paced style to keep viewers engaged, and uses graphics and transitions to convey information effectively.
Product Awareness Teaser Video - The video starts with a minimalist animation, then switches to a more detailed animation that focuses on a man using the interface. The visual style is clean, modern, and engaging, which helps to communicate the benefits of the tool. The video tone is informative and professional, making the viewer understand the value proposition of using the tool. Overall, the video uses a simple yet effective visual style that effectively communicates the value proposition of LinkedIn Recruiter, making it a strong example of a user onboarding video.
Elaad is a company that makes electric vehicle charging stations and home energy management systems. The video is designed to explain how the devices in the EV charging ecosystem communicate with each other.
Video Design - The video utilizes simple cartoon graphics, and color palettes that are consistent with the company branding. The animated video is easy to follow and does a good job of visually representing the different devices and their communication with each other. It acts as a Video Tutorial Video, walking the viewer through the steps of how each device interacts, as the narrative explains what each component does.
The video successfully communicates the key message of the video - that all the devices in the EV charging ecosystem need to be able to communicate with each other in order to function properly. The video uses a light-hearted tone, and the overall design makes the video engaging, and visually appealing. It's easy to understand, and the graphics make it easy to grasp the communication chain, and the steps.
Siemens provides imaging solutions for the healthcare industry. This video is designed to educate viewers on PET CT scans, how they work, and the benefits of using them.
Video Design - The video uses a combination of animation and medical images to illustrate the process and results of a PET CT scan. The animations are clear and easy to understand, the medical images are high quality and detailed. This helps create a Product Awareness Teaser Video that engages viewers.
The video effectively communicates the benefits of PET CT scans, highlighting their ability to provide a highly sensitive, detailed view of the body's physiology. The combination of animation and medical imagery, along with the clear and concise narration, contributes to a professional and informative tone. This helps drive viewers toward learning more about the product and its applications.
The video masterfully uses a clear and simple visual style with bold color accents, aligning perfectly with the vibrant aesthetic of the Achievers brand. The focus on visuals, rather than lengthy explanations, allows the audience to quickly grasp the key message: a unified platform for employee experience programs, seamlessly integrating communication, recognition, and engagement.
This approach, while concise, is profoundly effective in creating an emotional connection with the target audience, showcasing a platform that not only drives results but also fosters a sense of belonging and community among employees. This SaaS Onboarding User Video exemplifies how design can speak volumes, effortlessly conveying complex concepts in a visually appealing and engaging way.
What We Can Learn
Design your onboarding video to visually highlight the core value proposition, sparking quick understanding and interest.
Mortgage Choices SaaS Onboarding User Video delivers a compelling message about the hidden costs often associated with 0% car financing. The animation style is engaging and informative, effectively using a flat 2D approach with silhouette visuals to illustrate key financial implications.
The careful balance of upbeat music, concise text, and dynamic transitions keeps viewers hooked while imparting valuable insights. By encouraging consultation with their brokers, Mortgage Choice positions themselves as a trusted resource for informed car buying decisions, making this a persuasive call-to-action.
What We Can Learn
Showcase the value proposition clearly, prompting viewers to seek expert advice.
Velo is a financial protocol that enables businesses to issue digital credit and transfer assets borderlessly. The video is designed to showcase Velo's capabilities and benefits.
Video Design - This Video Onboarding Benefits Video is styled in a sleek and modern way. The visuals feature high-quality graphics and animations, including a world map, animated data, charts, graphs and sleek 3D elements. The color palette is dark and sophisticated, highlighting the brand identity.
The visuals effectively communicate the ease of use and power of Velo's platform. The dark theme and the clean, simple design of the dashboard create a sense of professionalism. The use of animation adds a sense of dynamism to the video, making it engaging and informative. The video uses compelling visuals to highlight the capabilities of Velo's product and its ability to empower businesses. The overall tone of the video is professional, confident, and inspiring.
This video is designed to introduce a single-use system engineered for microbial fermentation. It's a powerful tool for scientific research, and this video aims to showcase its features and benefits.
Video Design - The video is an animated video that utilizes 3D animation, with a clean minimalist style. This graphic style allows the video to be a good Product Awareness Teaser Video for viewers to learn about the single-use fermentor. The focus on 3D animation and clear graphic details allow viewers to see the visual components of the product, along with the different applications of the product.
The video effectively communicates its objective by showcasing the single-use fermentor in detail. This highlights the benefits of using the product for microbial fermentation. The animation style of the video has a clinical feel, which is consistent with the subject of the video.
Unirac is a company that provides solutions for solar panel installation. The video is designed to showcase the NXT UMOUNT, a unique mounting system that protects roofs from damage.
Video Design - The video is a SaaS Onboarding User Video and employs a sleek and professional design style. The animation is of high quality and clearly demonstrates how the NXT UMOUNT works. The video uses a clean white background, with clear graphics and typography, which makes the video easy to follow. The focus is on the product, and the video effectively illustrates the benefits and functions of the NXT UMOUNT.
The video's design effectively communicates the key features of the NXT UMOUNT. The clear visuals emphasize the product's features, and the clean design makes the information easy to understand. The tone of the video is professional and informative, which makes it ideal for both installers and homeowners interested in learning about the NXT UMOUNT.
Boyd specializes in innovating, designing, and manufacturing heat pipe assemblies, vapor chamber assemblies, and thermosiphons. This video is designed to introduce the viewer to the Boyd company and their expertise in the area of two-phase cooling systems.
Video Design - This Video Tutorial Video is a great example of a clean, minimal animation that emphasizes the subject matter. The simplicity of the visual design creates an engaging experience for the viewer by keeping them focused on the information being presented. The animation is straightforward and easy to follow, and the use of text labels clearly identifies each component of the system. The consistent visual style is key to maintaining viewer engagement, as the graphics and animations work together seamlessly to enhance the video narrative.
The use of animation to illustrate how the heat transfer works, combined with the clear labeling of components, makes it easy for the viewer to grasp the concept of two-phase enhanced air cooling. The video adopts a neutral tone that helps ensure clarity and understanding of the subject. The video focuses on the subject matter and is focused on educating the viewer on the functionality and benefits of their solution.
Mint is a personal finance application that helps users manage their money. This video is designed to guide users through the monthly spending and budgeting features of the app.
Video Design - The Video Tutorial Video is clear and concise, with a simple and clean visual design. The video uses vibrant color schemes, including mint green, white, and pink, and the design elements are easily legible, making it very easy to follow along. The use of animations helps to highlight key features, making the video more engaging.
Mint's video is an excellent example of a Video Tutorial Video that effectively communicates the core features of their product, the clean visual style and animations make it easier to understand the key features and benefits. It's designed to inspire a sense of clarity and control over finances, highlighting the benefits of using Mint's services. The video is also designed to be visually engaging, using animations and color palettes that are appealing to viewers.
This video is designed to show the importance of fast loading websites. This is done through a cartoon-like approach, using a relatable character Lily who loves things to be fast, but gets frustrated with slow websites.
Video Design - The video uses a bright and vibrant color scheme with bold typography, drawing the user into the story. The graphics are simple but effective, using a mix of animated elements and static images to bring the narrative to life. This mix of animation and static images, makes the video visually engaging, making it a good SaaS Onboarding User Video. The video uses a fast-paced editing style, keeping the user engaged and preventing them from becoming bored.
This engaging, fast-paced and colorful video design effectively highlights the problem of slow websites. It uses a simple animation style, making it relatable to the user. The clear message of the video is that website speed is important, which is communicated through the use of humor and relatable characters, to drive the message home.
A SaaS onboarding user video, this Cisco Catalyst 9136 Access Point demo, showcases impressive 3D animation and concise messaging. We love the clean aesthetic, using a minimalist white background to let the rotating access point shine. It expertly highlights key features like dual 5-Gbps PoE uplinks and built-in environmental sensors.
The subtle electronic music energizes the visuals without distraction. It masterfully explains complex features like hexa-radio architecture with simple language and striking close-ups of relevant ports. This example elevates the standard product demo, inspiring us to rethink our own approach to SaaS video production.
What We Can Learn
Animate your product's key features to make complex tech instantly clear, boosting user confidence.
QuickML is a no-code Machine Learning platform that simplifies building, deploying, and monitoring ML models. This platform is designed to introduce the platform and its benefits.
Video Design - The video starts with a sleek, minimalist design, showcasing the logo against a blue background. This reflects the platform's user-friendly approach. The subsequent graphic shows a flowchart with various steps, explaining the process, using keywords like source, powerful, and models, making it a great Product Awareness Teaser Video. These visuals, combined with vibrant colors and simple animations, help engage viewers and clearly explain the capabilities.
The video effectively communicates its objective through the visual style. By showcasing the no-code interface, the seamless workflow, and the platform's ability to turn data into actionable insights, the video conveys the ease of use and potential benefits. The fast-paced, engaging tone reflects the platform's promise of quick and easy machine learning solutions. The use of text overlays and robotic animations adds a sense of futuristic technology, making it compelling for the target audience.
FAQ
How can SaaS onboarding videos improve user engagement and activation rates?
Onboarding videos boost user engagement and activation by showcasing product value and guiding users, reducing churn and encouraging active usage.
What are the core components of a compelling SaaS onboarding video experience?
Compelling onboarding videos combine clear visuals, concise messaging, and user-centric design, highlighting key features and benefits.
What is the ideal length for a SaaS onboarding video to maintain viewer interest?
Ideal onboarding video length depends on complexity, but aim for brevity. Under two minutes maintains viewer interest and delivers key information.
How can I create SaaS onboarding videos that effectively communicate the value proposition of my product?
Communicate product value by focusing on solving user pain points. Showcase benefits, not just features, tailoring messaging to your target audience.
What strategies can I employ to ensure my SaaS onboarding videos are accessible and inclusive for all users?
Ensure accessibility with captions, transcripts, and audio descriptions. Use clear visuals and color contrast for users with visual impairments.
How can I leverage storytelling techniques to make my SaaS onboarding videos more memorable and impactful?
Leverage storytelling by presenting a relatable user journey. Highlight how the product solves a problem, creating an emotional connection.
What are the best practices for using visuals, such as animations and screen recordings, in SaaS onboarding videos?
Use animations to explain complex concepts and screen recordings to demonstrate product usage. Keep visuals clean and focused on key information.
How can I infuse my brand's personality and voice into my SaaS onboarding videos to create a consistent brand experience?
Infuse brand personality through consistent visuals, messaging, and tone. Use brand colors, fonts, and logo for a cohesive experience.
What are some innovative ways to incorporate interactive elements into my SaaS onboarding videos?
Incorporate interactive elements like quizzes, polls, and clickable hotspots to enhance engagement and knowledge retention. Example: A quiz after a product demo reinforces learning.
How can I repurpose existing content, such as blog posts and FAQs, to create engaging SaaS onboarding videos?
Repurpose blog posts and FAQs into concise video tutorials. Address common user questions and provide step-by-step guidance. Example: Turn a blog post about account setup into a video tutorial.
What are the different styles of SaaS onboarding videos (e.g., animated explainer, product demo, customer testimonial), and how do I choose the right style for my specific objectives?
Onboarding video styles include:
* Animated explainers: Simplify complex ideas. Example: Explain a complex integration process with an animated video.
* Product demos: Showcase features and functionality. Example: Demonstrate how to use a specific feature with a screen recording.
* Customer testimonials: Build trust and social proof. Example: Feature a satisfied customer explaining how the product solved their problem.
Choose the style that best aligns with your objectives and target audience.
What is a realistic budget for producing high-quality SaaS onboarding videos, and how can I find a reliable video production partner?
Onboarding video budgets vary based on complexity and length, typically ranging from USD 1000-6000 for a 60-second video.
What is the typical production timeline for a SaaS onboarding video, and what factors can influence the duration of the process?
Typical production timelines range from 3-8 weeks, depending on project scope and revisions.
How can I effectively promote my SaaS onboarding videos to reach my target audience and maximize their impact?
Promote onboarding videos through email marketing, social media, and in-app notifications. Target specific user segments for maximum impact.
How can I gather feedback from users on my SaaS onboarding videos to continuously improve their effectiveness and address any pain points?
Gather user feedback through surveys, in-app feedback forms, and analytics. Use this data to refine videos and improve their effectiveness.
How to plan and optimize SaaS Onboarding User Videos?
Emotional Connection: "I've talked to nearly 30,000 people on this show, and all 30,000 had one thing in common: They all wanted validation." - Oprah Winfrey. Advids leveraged this for a project management software client. By showcasing relatable user stories in their onboarding videos, we fostered an emotional connection with their target audience, leading to a 15% rise in user engagement.
Actionable: Incorporate authentic user testimonials to build trust.
Non-Obvious Insights: "The best way to stand out is to be non-obvious." - Rohit Bhargava. Advids used this principle for an e-commerce client. We created onboarding videos that highlighted unique product features through engaging visuals, resulting in a 10% increase in product adoption.
Actionable: Showcase unique value proposition through creative visuals.
Digital Empathy: "Digital empathy is about creating an experience that understands and respects the user's emotions." - James McQuivey. Advids applied this for a CRM software client. We designed onboarding videos that addressed user anxieties about adopting new software, leading to a 25% decrease in customer churn.
Actionable: Address user concerns and anxieties directly in videos.
Rapid Prototyping: "The faster you can learn, the faster you can iterate." - Jake Knapp. Advids utilized this approach for a cybersecurity client. We created quick prototype videos to test different onboarding flows, resulting in a 12% improvement in user completion rates.
Actionable: Test different video versions with target users for feedback.
Positioning Clarity: "Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect." - Iman Bayatra. Advids implemented this for a productivity app client. We crafted onboarding videos that clearly positioned the app's benefits for specific user segments, resulting in a 18% increase in free trial sign-ups.
Actionable: Clearly communicate product value for each target segment.
Why Advids for SaaS Onboarding User Video?
At Advids, we create compelling SaaS Onboarding User Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into effective animation that seamlessly guides new users through your software.
Transforming User Onboarding Through Animation:
Customized SaaS Onboarding User Video Solutions: We tailor explainer videos, character animations, and more to reflect your brand, style, and target audience, creating engaging experiences that simplify user adoption. Creative Storytelling for Seamless Onboarding: Our animators and storytellers craft narratives that captivate users, making the onboarding process enjoyable and informative. Cutting-Edge Technology for Enhanced User Experience: We use industry-leading software and techniques to create visually stunning videos that leave a lasting impact, improving user retention and satisfaction.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes SaaS Onboarding User Video effective, delivering measurable results for businesses of all sizes. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life, demonstrating our ability to create high-quality animations for diverse industries. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction. We've successfully delivered over 275 SaaS Onboarding User Videos.
A Partnership Built on Collaboration and Communication:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation and aligns perfectly with your onboarding goals. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful SaaS Onboarding User Videos that resonate with users and drive product adoption.
Ready to unlock the potential of SaaS Onboarding User Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a SaaS Onboarding User Video?
A SaaS onboarding user video is a short, engaging video designed to guide new users through the initial steps of using a SaaS product. It serves as a welcoming introduction, educating users about the product's key features, functionalities, and benefits. The goal is to provide a positive onboarding experience and set users up for success.
These videos are often used to introduce new users to the product's interface, explain basic functionalities, and demonstrate how to perform common tasks. They can also be used to highlight the product's value proposition and showcase how it can benefit users.
What do top SaaS Onboarding User Videos have in common?
Animated Explainer - A visually appealing way to convey complex information.
Screen Recording - A practical method to demonstrate product functionality.
Feature Walkthrough - A step-by-step guide to using specific features.
Customer Testimonials - A credible way to showcase the product's impact.
Call to Action - A clear prompt to encourage user engagement.
Use Case Scenarios - A relatable way to demonstrate the product's value.
Visual Storytelling - A captivating way to engage viewers emotionally.
Interactive Elements - A dynamic way to encourage user participation.
Product Demo - A practical way to showcase the product's capabilities.
Onboarding Flow - A structured approach to guide users through the product.
Problem-Solution Approach - A clear way to highlight the product's benefits.
Industry-Specific Language - A way to demonstrate expertise and build trust.
What makes SaaS Onboarding User Video effective?
A captivating SaaS onboarding user video is a powerful tool for driving product adoption and user engagement. It is designed to make the learning process enjoyable and efficient, setting users up for success.
A well-structured SaaS onboarding user video is driven by a clear understanding of the user's needs and challenges. It aims to provide a seamless and intuitive experience, guiding users through the initial steps of using the product.
Methods for creating effective SaaS onboarding user videos include using clear and concise language, incorporating engaging visuals, and providing a clear call to action. These elements work together to create a memorable and impactful onboarding experience.
How long should your SaaS Onboarding User Video be?
A well-crafted SaaS onboarding user video is a crucial element in driving product adoption and user engagement. The ideal length depends on the complexity of the product and the specific goals of the video.
Methods for determining the ideal length of a SaaS onboarding user video include considering the target audience, the product's features, and the desired outcomes. A shorter video (under 2 minutes) is often suitable for introducing basic functionalities, while a longer video (up to 5 minutes) may be necessary for more complex products or features.
Pre-production considerations for determining video length:
What is the primary goal of the video?
What features are being highlighted?
How complex is the product?
What is the target audience's technical expertise?
How much time are users willing to invest?
What is the optimal length for the chosen platform?
What is the overall message you want to convey?
How to create SaaS Onboarding User videos?
A successful SaaS onboarding user video is a key component of a positive user experience. The creation process involves careful planning, engaging visuals, and a clear call to action.
A well-structured approach to creating SaaS onboarding user videos includes identifying the target audience, defining the video's goals, and developing a compelling storyline. The video should be designed to provide a clear and concise introduction to the product, highlighting its key features and benefits.
Pre-production considerations:
Define target audience and their needs.
Determine the video's purpose and goals.
Develop a clear and concise script.
Choose the right video style and format.
Select appropriate visuals and music.
Production considerations:
Record high-quality video and audio.
Use professional editing software.
Incorporate engaging visuals and animations.
Add a clear call to action.
Optimize for different platforms.
Test and refine the video.
Promote the video across relevant channels.
Tailor Your Onboarding Videos for Maximum Impact
Start by defining distinct groups based on factors like industry, job role, experience level, and goals.
Leverage website analytics, user surveys, and customer interviews to gather data and segment your audience effectively.
For example, a project management software might segment users into marketing teams, development teams, and freelance users.
Understanding Segment Needs:
Research each segment's pain points, challenges, and desired outcomes.
Conduct user research, analyze support tickets, and monitor online forums to gain insights into their specific needs.
Creating Targeted Content:
Develop video scripts and visuals that directly address the identified needs and interests of each segment.
Tailor the language, tone, and examples used in the video to resonate with their specific context.
For instance, a video for experienced users might focus on advanced features, while a video for beginners might prioritize basic functionalities.
Personalizing the Experience:
Enhance engagement by incorporating dynamic elements like interactive features or personalized messaging.
Address users by name, offer tailored recommendations, or provide branching paths within the video based on their choices.
Measuring Results:
Track key metrics like video completion rates, engagement levels, and conversion rates to assess the effectiveness of your targeting strategy.
Use A/B testing to compare different versions of your videos and optimize for each segment.
Designing a high-quality onboarding video requires careful attention to several key factors that contribute to its effectiveness and viewer engagement. A well-designed video should be visually appealing, informative, and engaging, while effectively conveying the Value Proposition of your SaaS product.
Key Factors for a Successful Onboarding Video:
Visual Appeal
Use high-quality visuals, professional animation, and engaging graphics to Capture Attention and create a positive first impression. Invest in professional videography or animation to ensure a polished look and feel.
Clear and Concise Messaging
Craft a clear and concise script that effectively communicates the key features and benefits of your product. Avoid jargon and technical terms that might confuse new users. Focus on delivering a clear and easy-to-understand message.
Engaging Narrative
Develop a Compelling Storyline that keeps viewers interested and invested in the video. Use Storytelling techniques to connect with viewers on an emotional level and make the information more memorable.
Call to Action
Include a clear and Compelling Call to Action that encourages viewers to take the next step, such as signing up for a free trial or exploring specific features. Make the call to action prominent and easy to follow.
Target Audience
Design the video with your target audience in mind, considering their needs, preferences, and level of technical expertise. Tailor the language, tone, and visuals to resonate with their specific context.
Optimize for Different Platforms
Ensure the video is optimized for various platforms, including desktop, mobile, and social media. Consider different aspect ratios and video lengths to ensure optimal viewing experience across devices.
Showcase compelling use cases and customer testimonials to Build Trust and encourage users to choose your product.
Feature success stories or case studies that demonstrate the positive impact of your product on other businesses.
Action
Provide clear instructions and a compelling call to action to encourage users to sign up or start using your product.
Make the signup process easy and intuitive, and highlight any incentives or benefits of getting started.
Retention
Offer ongoing support and resources to help users succeed and retain them as loyal customers.
Provide tutorial videos, knowledge base articles, or community forums to address common questions and provide ongoing guidance.
Crafting Onboarding Videos That Engage
Limit video length to maintain viewer attention and avoid overwhelming them with information. Aim for videos that are under 2 minutes, focusing on delivering key information concisely.
Start with a Hook:
Grab viewers' attention from the beginning with a compelling opening that sets the tone for the video. Use a strong visual, a surprising statistic, or a relatable question to pique their interest.
Use Visuals Effectively:
Incorporate high-quality visuals, animations, and graphics to enhance engagement and clarity. Use visuals to illustrate key concepts, demonstrate product features, and break up large chunks of text.
Include a Clear Call to Action:
Encourage viewers to take the next step with a clear and compelling call to action. Tell them exactly what you want them to do, whether it's signing up for a trial, watching another video, or exploring a specific feature.
Personalize the Experience:
Tailor the video to specific user segments or individual users to enhance relevance and engagement. Use dynamic content or personalized Messaging to address users by name or segment them based on their interests.
Use Storytelling Techniques:
Craft a compelling narrative that connects with viewers on an emotional level and makes the information memorable. Use relatable characters, scenarios, and conflicts to create a story that resonates with your audience.
Unlocking Onboarding Video Success
Video Completion Rate:
Track the percentage of viewers who watch the entire video to assess engagement and understand how well the content holds their attention. A high completion rate indicates that viewers find the video valuable and engaging.
Engagement Metrics:
Analyze metrics like watch time, click-through rates, and shares to gauge viewer interest and interaction. These metrics provide insights into which parts of the video are most engaging and whether viewers are taking the desired actions.
Conversion Rates:
Track the number of users who take desired actions, such as signing up for a free trial or making a purchase, after watching the video. This metric directly measures the impact of the video on user behavior and product adoption.
Customer Feedback:
Gather feedback from users to understand their perceptions of the video and its effectiveness in onboarding them to the product. Use surveys, polls, or feedback forms to collect qualitative insights into user experience.
Product Adoption Metrics:
Track key product adoption metrics, such as active users, feature usage, and churn rates, to assess the video's impact on user behavior. This provides a holistic view of how the video contributes to overall product success.
SaaS Onboarding Videos: Show, Don't Tell
A well-crafted onboarding video can effectively Highlight the Value Proposition of a SaaS product, showcasing its key benefits and demonstrating how it solves user problems. By focusing on the core value proposition and presenting it in a clear and compelling way, you can effectively communicate the product's worth to potential users.
Identifying Key Benefits: Clearly articulate the core benefits of your product and how it solves user problems. Focus on the outcomes and results that users can achieve by using your product, rather than just listing features.
Demonstrating Value: Use visuals, examples, and Testimonials to showcase the tangible benefits of using your product. Show screen recordings of the product in action, use before-and-after scenarios to illustrate the impact, and feature customer testimonials to build credibility.
Focusing on User Needs: Tailor the message to address the specific needs and pain points of your target audience. Use language and examples that resonate with their industry, job role, and challenges.
Using a Compelling Narrative: Craft a Story that highlights the value proposition and resonates with viewers on an emotional level. Show how your product can help users overcome obstacles, achieve their goals, or improve their lives.
Including a Strong Call to Action: Encourage viewers to take the next step by providing a clear and compelling call to action. Direct them to sign up for a free trial, request a demo, or learn more about specific features.
Onboarding Videos: Your Support Hero
Analyze customer support tickets and feedback to identify frequently asked questions and common pain points.
Look for patterns and recurring issues that can be addressed through video content.
Creating Dedicated Videos:
Develop videos that address specific issues, providing clear instructions and troubleshooting tips.
Use screen recordings, animations, or voiceovers to demonstrate solutions step-by-step.
Including FAQs:
Incorporate a section in your onboarding video that addresses frequently asked questions.
This can be a dedicated segment or integrated throughout the video as relevant.
Providing Support Resources:
Link to additional support resources, such as help articles, tutorials, or community forums, within the video.
Use annotations, end screens, or descriptions to provide easy access to further assistance.
Encouraging Self-Service:
Empower users to find solutions independently by providing them with easy access to information through video.
This can reduce their reliance on customer support and improve their overall experience.
Onboarding Videos: Boost Adoption, Cut Churn
Provide clear and concise instructions on how to use the product's key features and functionalities.
Use screen recordings, tutorials, or Animated Explainer videos to demonstrate how to use the product effectively.
Demonstrating Value:
Showcase real-world examples and use cases to illustrate the product's value and how it can benefit users.
Feature customer success stories or case studies that highlight the positive outcomes achieved by other users.
Building Confidence:
Address common user concerns and provide troubleshooting tips to empower users and reduce frustration.
Anticipate potential challenges and provide clear solutions to help users overcome them.
Encouraging Engagement:
Include Interactive Elements or calls to action that encourage users to explore the product and experiment with its features.
Prompt users to try out specific features, complete tutorials, or participate in community forums.
Providing Ongoing Support:
Offer access to additional resources, such as tutorials, FAQs, or community forums, to provide ongoing support and guidance.
Make it easy for users to find answers to their questions and get help when they need it.
Onboarding Video Strategies for Product Success
Clearly articulate the objectives of your onboarding video strategy, such as increasing user engagement, driving product adoption, or reducing churn.
Set specific, measurable, achievable, relevant, and time-bound (SMART) goals.
Identify Your Target Audience:
Understand the needs, preferences, and pain points of your target audience to create videos that resonate with them.
Conduct user research, analyze customer data, and create user personas to gain insights into your audience.
Develop a Content Strategy:
Plan the content of your videos, including the key messages, visuals, and calls to action.
Create a content calendar and map out the topics and storylines for each video.
Choose the Right Distribution Channels:
Select the most effective channels to reach your target audience, such as your website, email marketing, social media, or App Onboarding flow.
Consider where your target audience spends their time and tailor your distribution strategy accordingly.
Track and Measure Results:
Monitor key metrics to assess the effectiveness of your Onboarding Video Strategy and make adjustments as needed.
Use analytics platforms to track video views, engagement, conversions, and other relevant metrics.
Onboarding Videos: Building Brand Trust
Showcase your company's mission, vision, and core values to create a sense of alignment with your audience.
Communicate your brand's personality and what you stand for through the video's tone, visuals, and messaging.
Feature customer testimonials or case studies that highlight positive experiences with your company.
Sharing Success Stories:
Include customer testimonials or case studies that demonstrate the positive impact of your product.
Show how your product has helped other businesses achieve their goals or overcome challenges.
Creating a Positive Brand Image:
Use high-quality visuals, engaging storytelling, and a professional tone to create a positive and memorable brand experience.
Ensure that the video reflects your brand's visual identity and messaging guidelines.
Building a Community:
Encourage user engagement and Foster a Sense of Community by providing opportunities for interaction and feedback.
Include calls to action that encourage viewers to join your social media channels, participate in forums, or provide feedback.
Case Study: GoDaddy- Boosting User Engagement with Video Tutorials
Challenge
GoDaddy, a leading domain registrar and web hosting provider, wanted to improve user onboarding and reduce customer support inquiries. They recognized that many users struggled with setting up their websites and managing their domains.
Solution
GoDaddy implemented a comprehensive Video Tutorial Library within their platform. These videos covered a wide range of topics, from basic domain registration to advanced website customization. The videos were designed to be concise, informative, and easy to follow.
Results
Reduced Support Tickets: GoDaddy saw a significant decrease in customer support inquiries related to common website and domain management tasks.
Increased User Engagement: The video tutorials led to a noticeable increase in user engagement with the platform. Users spent more time exploring features and learning new skills.
Improved Customer Satisfaction: The video tutorials contributed to a higher level of customer satisfaction, as users felt more empowered to manage their online presence.
Key Takeaway
GoDaddy's success demonstrates the power of video tutorials in simplifying complex tasks and enhancing user engagement. By providing readily accessible and informative video content, GoDaddy empowered users to become more self-sufficient, ultimately leading to a more positive customer experience.
Case Study: Spotify- Global Expansion Through Localized Onboarding
Challenge
Spotify, the popular music streaming service, aimed to expand its global reach and attract new users in diverse markets. They needed to tailor their onboarding experience to resonate with different cultural preferences and language barriers.
Solution
Spotify implemented a comprehensive video localization strategy. They translated their onboarding videos into multiple languages and adapted the content to reflect local cultural nuances. This included using culturally relevant imagery, music, and language.
Results
Increased User Acquisition: Spotify saw a significant increase in user acquisition in international markets after implementing Localized Onboarding videos.
Improved User Retention: Localized videos helped users feel more connected to the platform and understand its features more effectively, leading to higher user retention rates.
Enhanced Brand Perception: The effort invested in localization demonstrated Spotify's commitment to understanding and engaging with diverse audiences, enhancing the brand's global perception.
Key Takeaway
Spotify's success highlights the importance of cultural relevance in user onboarding. By tailoring their video content to specific markets, Spotify effectively bridged language and cultural barriers, fostering a more inclusive and engaging user experience.
Case Study: Salesforce- Guiding Users Through Different Stages of the Onboarding Journey
Challenge
Salesforce, a leading customer relationship management (CRM) platform, wanted to create a more engaging and effective onboarding experience that guided users through different stages of their journey. They aimed to provide users with the right information at the right time, ensuring a smooth and successful transition.
Solution
Salesforce implemented a Multi-Stage Onboarding strategy that utilized video content to guide users through different stages of their journey. This included:
Welcome Videos: Welcome videos introduced new users to the platform and its core functionalities.
Feature-Specific Videos: Videos focused on specific features and functionalities, providing step-by-step instructions and best practices.
Success Stories: Videos showcased real-world examples of how users were successfully leveraging Salesforce to achieve their business goals.
Results
Improved User Retention: The Multi-Stage Onboarding strategy helped users stay engaged with the platform and understand its value proposition, leading to higher user retention rates.
Increased User Adoption: Users were more likely to adopt new features and functionalities, as they were guided through the process with clear and concise video content.
Enhanced Customer Success: The onboarding strategy contributed to higher levels of customer success, as users were empowered to effectively utilize Salesforce to achieve their business objectives.
Key Takeaway
Salesforce's case study demonstrates the importance of creating a Multi-Stage Onboarding journey that guides users through different stages of their experience. By providing targeted video content at each stage, Salesforce ensured a more engaging and effective onboarding process, ultimately leading to higher user retention and adoption.
How SaaS onboarding user video examples are curated?
We dove deep into SaaS onboarding user videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic SaaS onboarding user videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and specific guidance for next steps within the SaaS application. 7.Brand Alignment Determining video alignment with brand message, identity, and focus on user experience within the SaaS platform. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, SaaS onboarding user videos, n=14500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
