Imagine a world where your marketing message cuts through the clutter, instantly grabbing attention and leaving a lasting impression. What if you could achieve this with visuals that are both sophisticated and engaging? I am here today to explore the remarkable power of 2D animated advertisement videos. In this article, what we will uncover is how these videos are revolutionizing marketing strategies, creating a powerful connection with audiences through captivating visuals and compelling narratives. Our goal is to demonstrate the transformative impact of this medium, and we'll do so by showcasing compelling data that proves their effectiveness. Let's explore 30 impactful examples.
Over 75% of Fortune 500 executives are viewing online videos.
Gen Z spends about 30% of overall video watching time on YouTube.
These stats reveal a massive audience actively consuming video content, and 2D animation offers a unique way to connect with them. It's a versatile medium that can explain complex ideas, build brand personality, and leave a lasting impression. Today, we're diving into over 30 Impactful 2D Animated Advertisement Video examples that instantly caught our eye and sparked our interest
FireMon helps security teams efficiently automate security processes. This video showcases how their solutions offer four levels of automation to meet organizational security needs.
Video Design - This 2D Advertisement Animation features a clean and modern design style. It uses vibrant colors and sharp graphics, with a white background, making the animation visually appealing and easy to understand. The video utilizes isometric perspective, which allows the viewer to see objects from multiple angles. The video is well-paced, presenting information clearly.
The design and animation styles of the video make it very engaging. The choice of color palettes, animation, and visual style helps capture the viewer's attention and communicate the value proposition with ease. The tone of the video is upbeat, confident, and informative, reflecting the company's expertise in providing solutions for a complex problem.
In today's fast-paced IT landscape, businesses struggle with increasing demands on their networks, security threats, and shrinking budgets. This 2D animated advertisement video showcases Cisco Meraki's cloud-managed IT solutions, offering a refreshing take on how to solve these pressing issues. The clear visuals, like the speedometer and cloud upload animations, explain the problem and solution with ease.
Meraki's feature-rich dashboard, prominently displayed in the video, makes managing even the most complex network needs a breeze. It's a smart move to illustrate Meraki's benefits, like automatic updates and cost reductions, which translate into tangible advantages for viewers. The consistent green and white aesthetic reinforces Meraki's branding and creates a visually appealing narrative.
What We Can Learn
Clearly show how your product solves a problem visually, making the benefits instantly understandable and driving interest.
Comarch is an organization that offers a solution to improve customer engagement in the oil and gas industry. The video is designed to highlight the importance of water and soil testing for plants.
Video Design - This 2D Animated Advertisement Video uses a simple, illustrative design style. The video features bright colors and whimsical graphics, making it a fun and engaging watch for the target audience. The animations are clean and easy to follow.
The visual style is able to effectively communicate the objective of the video. It is designed to educate viewers about simple ways to take care of plants. The overall tone of the video is upbeat and positive. The vibrant colors and happy animations create a sense of optimism, and the clear and concise narrative makes the message easily understandable.
This animated advertisement is a breath of fresh air in a sea of disorganized apps and overflowing inboxes. It instantly resonates with viewers by depicting the familiar struggle of managing multiple work streams, then dynamically transitions to the logo, accompanied by upbeat music, signaling a shift towards order and efficiency.
The animated advertisement showcases a unified workspace where projects, goals, and team members align seamlessly. The concise messaging and vibrant visuals convey a powerful message: reclaiming control over your work is possible. This inspires viewers to explore the potential for their own teams.
What We Can Learn
Bright colors and simple shapes make complex ideas easy to grasp, boosting understanding.
We admire how this 2D animation example video effectively contrasts outdated chatbot experiences with the transformative power of OpenText's Aviator. It seamlessly showcases Aviator's intuitive UI, highlighting the effortless user interaction and prompt, accurate replies. This efficient information delivery perfectly resonates with the target audience, demonstrating the chatbot's problem-solving capabilities.
In this video, we all see how focusing on clear visuals, concise messaging, and engaging animation enhances the viewer's comprehension of Aviator's advantages. The strategic use of color, music, and pacing creates a memorable and impactful viewing experience. This leaves viewers eager to explore how Aviator can elevate their own customer service and optimize support costs.
What We Can Learn
Focus on the "aha!" moment—the point where viewers understand your product's value.
Syncsort Connect is a software product family focused on making data management easier and smoother. This video is designed to showcase how products can help businesses effectively handle their data.
Video Design - The video is a typical corporate introduction advertisement video featuring a simple, flat design style. The visuals use vibrant colors, minimalist illustrations, and easy-to-understand animations. It has an upbeat and positive tone, making it approachable and engaging for a broad audience.
This tone and style are well suited to a broad audience, from small businesses to large enterprises, and effectively communicates the value of using Syncsort Connect for data management. The video's use of simple, relatable visuals helps to explain the product in an easy-to-understand way. This 2D Advertisement Animated Video is a great example of how to use animation to communicate complex information in a clear and engaging way.
WalkMe is a Digital Adoption Platform that makes it effortless to use software, websites, and applications. This video is a great example of how to use animation to make a product more engaging.
Video Design - The video features a bold, graphic-heavy style, utilizing bright colors and animated elements such as falling speech bubbles and animated windows. This style adds visual interest and helps the viewer connect with the product quickly. The video's style is consistent with the company's branding, which often incorporates clean lines and simple shapes to represent the platform's ease of use.
This is an effective Animated Video Example because it utilizes vibrant colors to grab attention, simple, yet bold graphics to highlight the key features, and fast-paced editing to keep the viewer engaged. The use of the planet and the galaxy emphasizes the idea of a better future for all, and this visual element is made even more interesting with the animation of each planet.
We admire this animated commercial video for LexisNexis; it masterfully captures the everyday struggle of finding reliable information. The visuals, featuring simple yet effective icons, smoothly transition between relatable scenarios like deciding what to wear or eat, to more complex business decisions. It establishes a clear connection between the daily grind and the need for accurate data.
LexisNexis's message shines through: we all face information overload, but their platform offers a solution. The clever use of color and animation perfectly illustrates the frustration of sifting through endless search results and paywalls. We love the final call to action, Act with Complete Confidence, which encapsulates the core value proposition of LexisNexis empowering users with credible information to navigate their challenges.
What We Can Learn
Optimistic visuals and colors boost viewer mood and recall.
In a world teeming with media noise, capturing attention for prescription medicine is harder than ever. This 2D animated advertisement video demonstrates the potency of connecting with potential customers right where they make health decisions: the pharmacy. We love the way the video uses simple, clear 2D animation and character design to show Dave's journey from stomach pain to obtaining relief with Midixta through Rx EDGE's innovative platform.
This targeted approach, combined with the clear messaging, creates a powerful tool for educating patients while amplifying brand awareness. Rx EDGE makes it simple for patients like Dave to make informed choices and find much-needed relief, which we all can agree is a brilliant strategy for any pharmaceutical company looking to boost their message's impact.
What We Can Learn
Clear visuals and a relatable character boost understanding and brand recall.
EasyWP is a WordPress hosting platform, designed to take care of technical aspects of WordPress hosting, so users can focus on publishing content. This video is designed to showcase the user-friendliness of EasyWP and encourage users to try the 30-day free trial.
2D Animated Advertisement uses a vibrant color palette and playful geometric shapes, to showcase the ease of use and flexibility of EasyWP. The video uses a combination of bright colors, geometric shapes, and animated characters, creating a whimsical feel that is engaging and approachable, which complements the message of EasyWP. The video effectively showcases EasyWP's user-friendly design.
Video Design - The visual style reinforces the idea that EasyWP eliminates the technical hurdles of using WordPress. The video's tone is light-hearted and optimistic, highlighting how EasyWP makes using WordPress simple. The use of abstract shapes and animations conveys the idea that EasyWP is a simple and intuitive platform.
11. Radix Simple Geometric Motion Video - Build awareness creatively
In this 2D animated advertisement video, we admire Radix's unique approach to showcasing the potential of decentralized finance. The video captivatingly portrays the limitations of the traditional financial system, capturing attention with dynamic visuals and a futuristic soundtrack. The core message, highlighting Radix as the future of DeFi, resonates deeply with its crisp delivery.
Radix showcases its innovative platform's advantages, emphasizing speed, security, and scalability. We love how effortlessly the video conveys complex concepts with sleek animations, making the advantages easily digestible for even newcomers to DeFi. The call to action, subtly integrated, encourages viewers to delve further into this groundbreaking protocol.
What We Can Learn
Effortlessly explain DeFi. your video will attract a wider audience, driving conversions.
The elegance of this 2D animated advertisement video lies in its ability to visually communicate complex developer concepts. The video showcases the challenges developers face in balancing security and productivity with messy infrastructure. Then, it introduces the 1Password developer tools. The smart animations show how developers can use the tools to get everything secure and working together.
We all can see how the clean animation emphasizes the simplicity of generating SSH keys and integrating them with platforms like GitHub. Fingerprint authentication adds another layer of security and visual appeal, reinforcing the core message: 1Password makes secure development workflows accessible to everyone.
What We Can Learn
Smooth animations make complex tech easy to grasp, boosting viewer understanding.
We admire the modern approach to showcasing the technological prowess of KIOXIA's memory solutions in this animated video for marketing. The vibrant visuals, combined with upbeat music and dynamic transitions, create a compelling narrative that captivates the viewer from start to finish. The 3D animation of BiCS FLASH memory architecture and the pyramid diagram cleverly simplify complex concepts, making them accessible and engaging.
We love how this video seamlessly weaves together the story of KIOXIAs innovation with the benefits for consumers and industries. From smartphones to autonomous vehicles, the video effectively showcases the impact of KIOXIA memory on everyday life. This video exemplifies how an animated explainer can effectively communicate the value of a complex technology.
What We Can Learn
Simplify complex tech with 3D animation, making it instantly understandable and engaging.
Customer support, at its core, revolves around understanding customer needs. We often get buried under piles of data, hindering efficient service. Freshdesk Contact Center's post-call transcripts, showcased beautifully through engaging 2D animation production, turn this around.
The video captures the struggle perfectly. It then reveals the elegant solution: searchable transcripts that are efficient and contextual. We love the dynamic visuals and clear message that showcases how Freshdesk simplifies data access for improved customer conversations.
What We Can Learn
Let your animation tell a story, not just explain features.
In this crisp 2D Animated Advertisement Video, we appreciate the strategic approach Siemens takes to showcase their Supplier Quality Hub. The video seamlessly blends relatable scenarios with elegant 2D animation, instantly hooking viewers into the narrative of efficient supplier collaboration. We find the clear and concise messaging exceptionally effective, emphasizing the hub's key benefits without overwhelming the audience.
Siemens leverages a modern, minimalist aesthetic, making the complex world of supply chain management approachable and digestible. The smooth transitions and carefully chosen color palette create a visually appealing experience that holds our attention from start to finish. The overall impact of this piece is significant, demonstrating how animation can powerfully communicate the value of a software solution.
What We Can Learn
Craft a clear narrative arc. viewers connect with stories, boosting engagement.
In this engaging 2D animated commercial video for Moogsoft, we witness the transformation of a stressed IT worker thanks to AI-powered solutions. The clever narrative weaves together relatable scenes of IT chaos, highlighting the common frustrations faced by professionals in the field. We are captivated by the video's simple yet effective animation style and the vibrant color palette that adds to its overall charm.
Moogsoft presents its robotic cow mascot as a helpful companion, symbolizing the ease and partnership the brand offers. The visualization of data clustering and problem resolution further reinforces the value proposition, making it clear how Moogsoft can bring order to complex IT environments. We loved the smart visual metaphors and humorous storytelling that make this video both entertaining and informative.
What We Can Learn
Visual metaphors make complex ideas simple, leading to better understanding.
This video is designed to highlight the partnership between US Ecology and Smarter Sorting, a company that provides solutions to help retailers improve their waste classification and compliance services.
Video Design - The video uses a clean and modern design with simple, stylized graphics, which is typical of 2D Animated Advertisement Videos. This video focuses on the challenges faced by retailers regarding waste management, emphasizing the need for efficient waste sorting. The video uses a combination of animated icons, text, and short, impactful phrases to communicate the message effectively.
The video's visual style and narrative successfully communicate the goal of the partnership, which is to simplify waste management for retailers, increase compliance and reduce costs. This is achieved by showcasing the problems associated with inefficient waste sorting and highlighting how US Ecology and Smarter Sorting can help retailers achieve their goals. The video's tone is positive, informative, and solution-oriented, demonstrating that the partnership is a valuable resource for retailers.
In a world grappling with ever-increasing cyber threats, this 2D animated advertisement video masterfully illustrates the challenges faced by IT admins in securing a hybrid workforce. From unpatched systems to unauthorized USBs, the video portrays the relentless barrage of IT issues with striking clarity. The bright color palette and dynamic animations draw the viewer in, while the concise, easy-to-understand format ensures the message resonates.
Hexnode UEM is presented as the ultimate solution, effortlessly managing and securing endpoints. The transformation from a chaotic, notification-filled screen to a calm, organized workspace effectively communicates the product's value proposition. This 2D animated video serves as an inspiring example of how creative storytelling can make a product demo both informative and entertaining.
What We Can Learn
Showcase the "before & after," visually demonstrating problem-solving and driving conversions.
This is a Citrix DaaS video, designed to educate viewers on the security benefits of using the company's DaaS solution.
Video Design - This 2D Animated Advertisement Video features simple, clean, and easy-to-understand graphics. It uses a light blue background with white text and blue icons, creating a visually appealing and engaging experience for viewers. The video uses a combination of static and animated graphics, which are well-designed and high quality. The use of animations and transitions helps to keep the video visually interesting and engaging, further reinforcing the message about the security features of DaaS.
The graphics in this video effectively communicate the key features of DaaS, emphasizing its security, compliance, and hybrid approach, further establishing trust and credibility. The video's tone is informative and reassuring, building confidence in viewers who are considering switching to DaaS for their security needs.
HR Acuity is a solution that helps businesses manage employee relations issues. This video is designed to showcase how HR Acuity can improve the consistency of employee relations, achieve better outcomes, and mitigate risk.
Video Design - The video uses a minimalist graphic design style, featuring simple shapes and lines that visually represent the complexities of employee relations. The color scheme is bright and energetic, reflecting a positive and optimistic approach to handling difficult situations. The use of animated shapes and lines to symbolize the flow of information and communication creates a visually engaging 2D Animated Advertisement Video that effectively conveys the company's message.
The visual style of the video effectively communicates its objective, highlighting the potential for HR Acuity to solve complex employee relations problems. The video's narrative uses a series of visual metaphors that draw a clear connection between employee mistreatment and the potential for lawsuits and negative outcomes. The lighthearted tone of the video is reassuring and emphasizes a solution-oriented approach to employee relations.
AdHive is a platform built on Ethereum smart contracts. It automates all steps of interacting with bloggers, saving advertisers time and effort.
2D Animated Business Video uses a clean and simple animation style. Bright colors and minimal text communicate the main message. Icons, charts, and animated handshakes illustrate the concept of automating influencer marketing.
The video is clear and engaging, using animation to demonstrate the concept in a way that is easy to understand. The visual style reinforces the core message and uses animation to showcase the solution. The tone is professional and informative, emphasizing the effectiveness of the platform for streamlining social media advertising campaigns.
Ateme+ is a SaaS solution designed to keep your audience captivated, today and into the future.
Video Design - The 2D Animation Example video is animated and graphic-driven, featuring simple flat illustrations that are clean and easy to understand. Vibrant colors bring the video to life, allowing it to effectively communicate its message with minimal text.
The video style and its animation communicate the ease of using Ateme+ and its simplicity. Simple graphics and animations with bold, clear text demonstrate that Ateme+ can simplify complex tasks, similar to how the video itself is designed. The upbeat tone and color choices create an engaging and positive experience for the viewer.
Google's cloud services and products run on a globally distributed computing system. This video explains the size and scope of Google's network.
Video Design - The video uses simple flat animation and a color scheme to highlight the network and the size of data transferred. The design is similar to a 2D Animation Example video, with clean graphics and simple visuals, appealing to a broad audience.
The video uses a bright color palette, with blue, green, and yellow being the main colors. This creates a clean, modern look. The animation style is simple and easy to understand, which helps to communicate the complex topic of networking in an engaging way.
Blend makes buying a home as simple as buying anything online. This video helps customers understand digital mortgages.
Video Design - The video uses a simple, engaging style with bright colors and easy-to-understand graphics. Simple icons and a graphic with a circle expanding to show a process are used. This style is effective because it can easily communicate complex information in a quick and digestible way.
This short, simple video effectively explains a complex financial topic in a lighthearted manner. The visuals are bright, clear, and easy to understand, which makes the information approachable and digestible for the viewer. The tone of the video is positive and upbeat, which makes the process of understanding dividends more engaging and less intimidating.
We are impressed by this 2D animated advertisement video for Back Market! The clever mockumentary style instantly grabs our attention with a staged €œphone launch,€ cleverly highlighting the e-waste crisis. The intriguing leaked documents and influencer unboxing add another layer of mystery and buzz to this creative narrative.
Back Markets branding is flawlessly presented as rebellious, innovative, and sustainable. We love the bold use of color and the sleek visuals, along with the compelling messaging that subtly shifts our focus to the real star: the refurbished iPhone. This video inspires us to rethink consumerism and consider eco-friendly alternatives in a refreshing and captivating way.
What We Can Learn
Showcase your product's unique selling points through a compelling story, driving sales.
Audaces Idea is a software solution for fashion designers. It simplifies the development of collections.
Video Design - The video features a clean and modern design style, utilizing bright and vibrant colors, and a white background. Design elements are kept to a minimum, focusing on showcasing the software's functionalities.
This 2D Animation Example video effectively drives the objective of showcasing the capabilities of Audaces Idea, presenting the software as a modern and intuitive tool for fashion designers. The video uses a combination of static images and animation to highlight the tools and features, and the tone is engaging and informative.
Alation is a data catalog solution. The video is designed to showcase the accomplishments of the company and claim the title of GOAT (Greatest of all Time) for their data catalog.
Video Design - The video uses a simple and clean design style, with bold graphic elements. The video showcases a series of sports icons and utilizes the concept of GOAT in each frame, to relate the concept of being the best in class. The blue and orange color scheme adds vibrancy, and the white text provides high contrast. The use of the GOAT term across the video makes it a powerful 2D Animated Advertisement Video.
The video effectively communicates its objective through the use of visual cues, simple graphics and a clear narrative. The simple animation with the use of bold text and sports icons, creates a fun, energetic tone. The video effectively highlights the success of Alation, using a simple yet effective design style.
We admire the sleek execution of this 2D animated advertisement, highlighting how Globitex solves a real problem for cryptocurrency users. The clever use of visuals, like a bank labeled Not Supported and the transition to the seamless Globitex interface, immediately communicates the core value proposition. This sets a powerful stage for showcasing the convenience of their personal IBAN accounts and instant EUR transactions.
Further strengthening the narrative, we see how Globitex positions itself against competitors, reinforcing speed and seamlessness. We love the visual metaphor of the combination lock, brilliantly symbolizing the high security standards protecting user funds. This comprehensive and engaging approach leaves viewers with a clear understanding of Globitex's strengths.
What We Can Learn
Visually contrast problems vs solutions, driving viewers to understand the value.
PwC Finance Transformation helps businesses transition from transactional processing to strategic, actionable insights. This video is designed to show how PwC can help accelerate finance transformation.
Video Design - This 2D Animated Advertisement Video effectively utilizes a clean design approach. Simple geometric shapes, bold colors, and white outlines are used to create visually engaging icons representing financial data, technology, and transformation. These elements are combined with a fast-paced editing style that creates a sense of energy and movement, representing the rapid pace of change in the finance industry.
The video effectively communicates expertise in finance transformation, showcasing the ability to help businesses move forward. The use of animated icons and graphics visually reinforces the key messages. The bright orange background and simple icons create a positive and upbeat tone, highlighting the value of using services. This modern approach appeals to businesses seeking to modernize their finance operations and gain competitive advantage.
In a sea of disorganized apps and overflowing inboxes, this 2D animated advertisement video for Atlas shines as a breath of fresh air. The opening sequence, depicting the familiar struggle of managing multiple work streams, instantly resonates with viewers. The dynamic transition to the Atlas logo, accompanied by upbeat music, signals a shift towards order and efficiency.
Atlas's interface, showcased through polished mockups, promises a unified workspace where projects, goals, and team members align seamlessly. The video's concise messaging and vibrant visuals convey a powerful message: reclaiming control over your work is possible. The result is an inspiring advertisement that motivates viewers to explore Atlass potential for their own teams.
What We Can Learn
Concisely convey your product's value proposition, motivating viewers to learn more.
FAQ
How can 2D animation help me explain my complex product simply?
2D animation clarifies complex products by visualizing their functionality and highlighting key features, making them easier for audiences to understand and remember.
What are the different styles of 2D animation, and which one suits my brand's personality?
2D animation styles include whiteboard animation, explainer videos, character animation, and motion graphics. Choosing the right style depends on the brand's personality and the message being conveyed. For example, a playful character animation might suit a children's product, while a sleek motion graphic style would be more appropriate for a tech company.
How much does it typically cost to produce a professional 2D animated advertisement?
Professional 2D animated advertisements typically cost between $1,000 and $6,000, depending on factors like complexity, length, and the level of detail involved.
What is the typical production timeline for a 2D animated video?
Typical production timelines for 2D animated videos range from 3 to 8 weeks, influenced by the project's scope, the number of revisions required, and the animation studio's workload.
How are other companies in my industry using 2D animation in their marketing funnels?
Companies leverage 2D animation in various marketing funnel stages. Explainer videos build awareness, product demos drive consideration, and testimonials boost conversions.
What are the key benefits of using 2D animation for advertising?
2D animation offers several advertising benefits: increased engagement, simplified explanations of complex ideas, brand personality reinforcement, and easy shareability across multiple platforms.
How can I adapt a 2D animated video example I like to fit my specific company message?
Adapting a 2D animation example involves tailoring the script, visuals, and voiceover to align with your specific company message and target audience. This ensures the video resonates with your brand and achieves its marketing objectives.
What existing assets (logo, branding guidelines, etc.) can I leverage in the 2D animation process?
Existing assets like logos, branding guidelines, color palettes, and existing marketing materials can be integrated into the 2D animation process to maintain brand consistency and create a cohesive visual identity.
How can I find a reputable 2D animation studio or freelancer?
Finding a reputable 2D animation studio involves researching portfolios, client testimonials, and industry experience. Look for studios with a proven track record of delivering high-quality animations that meet client objectives.
What questions should I ask a potential 2D animation provider?
Key questions to ask a potential 2D animation provider include their experience in your industry, their animation process, pricing structure, revision policy, and communication methods.
What is the process of creating a script for a 2D animated advertisement?
Creating a script for a 2D animated advertisement involves understanding the product or service, defining key messages, developing a storyline, and writing engaging dialogue that resonates with the target audience.
What are the best practices for using 2D animation in different stages of the marketing funnel?
Best practices for using 2D animation in marketing funnels include tailoring the animation style and message to each stage, from awareness-building explainer videos at the top of the funnel to product-focused demonstrations in the consideration stage and customer testimonial videos for driving conversions.
What are some common mistakes to avoid when creating a 2D animated advertisement?
Common mistakes to avoid include overly complex visuals, unclear messaging, inconsistent branding, and neglecting sound design.
How can I use music and sound effects to enhance the impact of my 2D animated video?
Music and sound effects can significantly enhance a 2D animated video by creating atmosphere, emphasizing key moments, evoking emotions, and making the overall experience more engaging and memorable.
How can I use 2D animation to create a memorable and shareable video?
Creating a memorable and shareable 2D animated video involves combining strong visuals, clear and concise messaging, a compelling storyline, and a touch of humor or emotional resonance to connect with the audience and encourage sharing.
How to plan and optimize 2D Animated Advertisement Videos?
Strategic Simplicity: "Simplicity is the ultimate sophistication." - Leonardo da Vinci (adapted by James McQuivey in his work on digital disruption). Advids embraced this for a healthcare client. We distilled complex medical information into a clear, concise 2D animated advertisement video, leading to a 25% rise in patient inquiries.
Actionable: Communicate complex ideas clearly and concisely for better impact.
Brand Building through Storytelling: "A brand is a story that's never completely told." - Scott Bedbury (shared by Judie Lannon in her brand planning discussions). Advids used this approach for a food and beverage client. We developed a series of 2D animated advertisement videos that conveyed the brand's origin story and values, boosting brand awareness by 30%.
Actionable: Craft compelling narratives that resonate with your target audience.
Data-Driven Creativity: "Data beats opinions." - Benedict Evans, Venture Capitalist at Andreessen Horowitz. Advids leveraged this philosophy for an e-commerce client. We analyzed customer data to identify key purchase drivers and incorporated these insights into a 2D animated advertisement video, achieving a 15% conversion rate increase.
Actionable: Use data to inform creative decisions and optimize video performance.
Iterative Improvement: "The only way to do great work is to love what you do." - Steve Jobs (often cited by Sahil Sethi in discussions on career growth and product marketing). Advids embodies this passion. For a non-profit client, we meticulously refined a 2D animated advertisement video based on feedback and A/B testing, ultimately exceeding fundraising goals by 20%.
Actionable: Embrace feedback and iterate to refine your video's effectiveness.
Visual Storytelling Mastery: "Design is thinking made visual." - Saul Bass (referenced by Elizabeth Hartke in her design work). Advids applied this for a real estate client. We created a visually stunning 2D animated advertisement video showcasing property features, resulting in a 10% increase in property viewings.
Actionable: Use visuals to enhance storytelling and create lasting impressions.
Why Advids for 2D Animated Advertisement Video?
At Advids, we create high-quality, original 2D Animated Advertisement Videos designed to achieve your business objectives. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling and effective animation.
Experience the Advids Advantage:
Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life through engaging 2D animation. 12+ Years of Proven Success: With over 3400 clients served and more than 315 successful 2D Animated Advertisement Video projects completed, we understand what makes animation truly effective. Client Satisfaction is Our Priority: Over 109 five-star Google reviews testify to our talent, creativity, and unwavering commitment to client satisfaction.
The Advids 2D Animation Process:
Collaborative Partnership: We work closely with you from concept to completion, ensuring your vision is at the heart of every stage of the animation process. Customized Solutions: We tailor each 2D Animated Advertisement Video project – whether it's an explainer video, character animation, or something entirely unique – to perfectly match your brand, style, and target audience. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful 2D Animated Advertisement Videos that resonate.
Cutting-Edge Creativity and Technology:
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action. Cutting-Edge 2D Animation Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impression.
Ready to unlock the potential of 2D Animated Advertisement Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a 2D Animated Advertisement Video?
A 2D animated advertisement video is a powerful marketing tool that uses visually engaging animation to promote a product, service, or brand. Unlike traditional live-action videos, 2D animation relies on digital illustrations and graphics to create a captivating and memorable experience for viewers. These videos can range from short, attention-grabbing commercials to longer, more in-depth explainer videos, depending on the specific marketing objectives.
2D animated advertisement videos are commonly used to explain complex concepts, showcase product features, build brand awareness, and drive customer engagement. They are particularly effective at simplifying technical information, making them ideal for industries like healthcare, technology, and finance. Additionally, the versatility of 2D animation allows for creative storytelling and the ability to evoke emotions, making it a compelling medium for connecting with audiences on a deeper level.
What do top 2D Animated Advertisement Videos have in common?
Character-Driven Storytelling: Compelling storytelling that uses relatable characters to engage viewers.
Visually Appealing Design: Exceptional visual design that captures attention and enhances the message.
Dynamic Character Animation: Fluid and expressive character animation that brings the story to life.
Creative Visual Transitions: Seamless and engaging transitions that enhance the viewing experience.
Targeted Audience Focus: Content tailored to the specific interests and needs of the target audience.
Clear Brand Messaging: Consistent and impactful brand messaging that reinforces the company's identity.
Concise Storytelling Approach: Concise and impactful storytelling that delivers the message effectively.
Engaging Visual Effects: Visually captivating effects that enhance the overall impact of the video.
Strong Call to Action: A clear and compelling call to action that motivates viewers to take the next step.
Relatable Storylines: Storylines that resonate with viewers' experiences and emotions.
Memorable Character Design: Unique and memorable character design that leaves a lasting impression.
Impactful Visual Metaphors: Visual metaphors that effectively communicate complex ideas or concepts.
What makes 2D Animated Advertisement Video effective?
Exceptional 2D animated advertisement videos are designed to captivate viewers and leave a lasting impression. They achieve this through a combination of visually appealing animation, compelling storytelling, and strategic messaging. Effective 2D animation videos often feature vibrant colors, dynamic character animation, and creative visual effects that draw viewers in and keep them engaged.
Strategic 2D animated advertisement videos employ various techniques to maximize their impact. These include incorporating a clear and concise narrative, using relatable characters to connect with the target audience, and highlighting the key benefits of the product or service being promoted. By addressing customer pain points and offering solutions in a visually engaging way, these videos can effectively drive conversions and build brand loyalty.
How long should your 2D Animated Advertisement Video be?
Strategic 2D animated advertisement videos are driven by a clear understanding of the target audience and the specific marketing objectives. The ideal length of a 2D animated advertisement video can vary depending on factors such as the complexity of the message, the platform where it will be shared, and the attention span of the intended viewers.
Informative 2D animated advertisement videos aim to strike a balance between delivering a compelling message and keeping viewers engaged. While shorter videos are often preferred for social media platforms, longer-form videos can be effective for in-depth product demonstrations or brand storytelling on platforms like YouTube. Ultimately, the optimal video length is determined by the specific needs of the campaign and the desired viewer experience.
Key Considerations for Determining Video Length:
What is the core message you want to convey?
Who is your target audience and what is their attention span?
Where will the video be shared (social media, website, etc.)?
Does the video need to explain a complex concept or product?
Are you aiming for brand awareness or driving conversions?
Will the video include a detailed product demonstration?
Is the video part of a larger marketing campaign?
How to create 2D Animated Advertisement Videos?
Creative 2D animated advertisement videos are created through a multi-stage process that involves careful planning, skillful animation, and strategic execution. The creation process typically begins with developing a detailed script and storyboard that outlines the narrative, characters, and visual elements of the video. This is followed by the animation phase, where skilled animators bring the storyboard to life using specialized software.
Collaborative 2D animated advertisement videos aim to deliver a high-quality final product that effectively communicates the intended message and resonates with the target audience. This involves close collaboration between the client, the creative team, and the animation studio throughout the production process. Regular feedback and revisions ensure that the video aligns with the client's vision and marketing goals.
Pre-Production
Define Target Audience
Develop Video Script
Create Storyboard
Choose Animation Style
Select Voiceover Talent
Compose Background Music
Production
Character Design & Rigging
Background Design & Layout
Animation & Compositing
Sound Design & Mixing
Video Editing & Post-Production
Quality Assurance & Review
Final Delivery & Distribution
Crafting Compelling 2D Animation Ads
A successful 2D animated advertisement hinges on a blend of creativity and strategic content. Here's what to prioritize:
Storytelling: Every great ad tells a story. Craft a Narrative that resonates with your audience, subtly highlighting your brand's value. Consider the problem your product solves and Showcase the Solution visually. For example, a cleaning product ad could show an animated character struggling with a messy house, then effortlessly cleaning it with the advertised product.
Visuals: 2D animation thrives on captivating visuals. Invest in high-quality character design, vibrant colors, and an Animation Style that aligns with your brand. A tech company might opt for a sleek, minimalist style, while a children's toy brand might choose a bright, playful aesthetic.
Sound Design: Sound elevates your video. Carefully chosen music, sound effects, and professional voiceovers set the tone, evoke emotions, and enhance your message's impact. Imagine a calming melody for a meditation app ad versus energetic music for a fitness product.
Call to Action: What do you want viewers to do? Define your call to action and make it prominent. Whether it's visiting your website or making a purchase, guide your audience. For instance, Visit our website to learn more! or Shop now and get 20% off!
Brand Messaging: Every element should reinforce your brand. Maintain consistency in tone, visuals, and message for a cohesive brand experience. If your brand is known for being eco-friendly, your animation could feature natural elements and earthy tones.
Animated Storytelling for Brand Launches
Visual Storytelling:
Animation weaves a visual tapestry showcasing your brand's journey, values, and mission. Use visuals to evoke emotions, create intrigue, and draw viewers into your brand's world. Imagine a coffee brand depicting its journey from bean to cup through charming animation.
Emotional Connection:
Animation has a unique ability to evoke emotions and forge deeper connections. By tapping into emotions, your Brand Story becomes more impactful and memorable. A non-profit organization could use animation to tell a touching story that inspires viewers to donate.
Brand Personality:
Your 2D video is a chance to showcase your brand's personality. Is it playful, sophisticated, or adventurous? Let your animation style, character design, and tone reflect your brand's unique voice. A quirky brand might use exaggerated character expressions and vibrant colors.
Brand Values:
Communicating your core values builds trust and loyalty. Animated Videos demonstrate your commitment to quality, innovation, or any other central value. A sustainable fashion brand could use animation to showcase its eco-friendly production process.
Turn Animations into Lead Magnets
Targeted Content: Create content that speaks directly to your ideal customer's needs and pain points. Identify the challenges your product solves and showcase the solutions in a relatable way. For example, a software company could create a video demonstrating how its product streamlines workflows and saves time.
Compelling Call to Action: Don't leave Lead Generation to chance. Include a clear call to action that encourages viewers to provide their contact information. This could be a form, a link to your landing page, or an invitation to download a valuable resource.
Lead Magnet Offer: Offer a valuable lead magnet in exchange for contact information. This could be an ebook, whitepaper, free trial, or any other resource that provides value to your target audience. A marketing agency could offer a free social media audit in exchange for an email address.
Targeted Distribution: Ensure your video reaches the right people by distributing it on platforms where your target audience is most active. This could include social media platforms, search engines, relevant websites, or industry-specific forums.
Animating Sales Conversions
Converting viewers into paying customers is the ultimate goal. 2D animation can Drive Sales conversions by showcasing your product's value and motivating action.
Product Demo: Demonstrate your product's features and benefits through an engaging animated demo. Highlight its unique selling points, showcase its functionality, and address potential concerns. A tech company could use animation to showcase the intuitive interface of its new smartphone.
Customer Testimonials:Build Trust and Credibility by incorporating customer testimonials. Hearing real people share their positive experiences can be incredibly persuasive. An online education platform could feature animated characters representing students who have achieved success through their courses.
Limited-Time Offer: Create urgency by offering a limited-time discount, promotion, or bonus. This encourages viewers to act quickly. A food delivery service could offer a discount code for first-time users, displayed prominently in the video.
Strong Call to Action: A clear and compelling call to action is essential. Direct viewers to your website, online store, or any other platform where they can make a purchase. Order now and get free shipping! is a direct and effective call to action.
Crafting Captivating Animations
Creating High-Quality 2D Animated Videos
Creating a high-quality 2D animated video requires creativity, technical expertise, and attention to detail. Here are some best practices:
Clear Script
A well-written script is the foundation. Ensure your script is engaging, informative, concise, and effectively conveys your message.
Think of it as the blueprint for your video's success.
Professional Animation Services
Investing in professional animation is crucial for high-quality visuals.
Look for an animation studio or freelancer with a strong portfolio and experience in your industry.
They'll bring your vision to life with expertise.
Sound Design
Audio quality is just as important as visuals.
Use high-quality music, sound effects, and voiceover to enhance the emotional impact and overall quality.
Imagine a cinematic soundtrack for a luxury car ad versus playful sound effects for a children's game.
Video Editing
The final stage is crucial.
Ensure smooth transitions, seamless editing, and a polished final product that reflects your brand's professionalism.
Expert editing can elevate a good video to a great one.
Crafting Winning Animation Strategies
Target Audience:
Identify your target audience before creating your video. Who are you trying to reach? What are their interests, needs, and preferences? A video targeting teenagers will have a different style and tone than one targeting business professionals.
Content Strategy:
Develop a content strategy aligned with your marketing goals. What's the purpose of your video? What message do you want to convey? Which distribution channels will you use? A video aimed at brand awareness might be shared widely on social media, while a product demo might be featured on a product page.
Video Analytics:
Track your video's performance using analytics. Measure key metrics like views, engagement, and conversions. This data helps you identify areas for improvement and optimize your strategy. For example, if viewers are dropping off at a certain point in the video, you might need to revise that section.
A/B Testing:
Experiment with different video formats, calls to action, and distribution channels. A/B testing helps determine what resonates best with your audience and refine your strategy. You could test two different versions of your video's ending, each with a different call to action, to see which performs better.
Explainer Videos: Simplify complex products or services with engaging explainer videos. Use animation to break down technical jargon, showcase functionality, and make your offerings more accessible. A cybersecurity company could use animation to explain the complexities of data encryption in a simple, visual way.
Case Studies: Highlight the success stories of other businesses that have benefited from your products or services. Case studies provide tangible evidence of your Value Proposition and build credibility. A software company could create an animated case study showcasing how its product helped a client increase efficiency and reduce costs.
Thought Leadership: Position your company as a thought leader by creating videos that share insights, trends, and best practices within your industry. This establishes your expertise and builds trust. A marketing agency could create animated videos discussing the latest trends in digital marketing.
Targeted Distribution: Reach your B2B audience effectively by distributing your videos on platforms like LinkedIn, industry websites, trade publications, and relevant online communities.
Animating Your Product Launch
2D animation's versatility allows you to create diverse video content tailored to specific platforms and marketing goals.
Short-Form Videos:
Platforms like TikTok and Instagram Reels thrive on short, attention-grabbing content. Create Engaging Animated Videos that quickly Capture Attention and deliver a concise message. A fashion brand could create a short, stylish animated video showcasing its latest collection on Instagram Reels.
Long-Form Videos:
For in-depth explanations or brand storytelling, consider longer-form videos for platforms like YouTube. These videos allow you to delve deeper into your subject matter. A documentary filmmaker could use animation to create a compelling long-form video exploring a historical event.
Interactive Videos:
Take engagement to the next level with interactive video formats. Incorporate clickable elements, quizzes, or branching narratives that allow viewers to actively participate. An educational platform could create an interactive animated video that allows viewers to choose their own learning path.
Live Videos:
Connect with your audience in real-time using live video platforms. Host Q&A sessions, product demonstrations, or behind-the-scenes glimpses to foster a sense of community. A makeup artist could host a live animated video tutorial on Instagram Live, interacting with viewers and answering their questions in real-time.
Animated Storytelling for Product Launches
Mastering Short-Form Video Content is crucial in today's digital landscape. 2D animation excels in this format.
Fast-Paced Storytelling: Craft a narrative that unfolds quickly, grabbing attention within the first few seconds. Think dynamic visuals, concise dialogue, and a clear storyline. A mobile game developer could create a fast-paced animated video showcasing the exciting gameplay and features of its new game.
Memorable Visuals: Leverage animation to create eye-catching visuals that leave a lasting impression. Think bold colors, unique character design, and creative transitions. A food brand could use vibrant animation to showcase its delicious products in a visually appealing way.
Call to Action: Include a Clear and Concise Call to Action that encourages viewers to take the next step. Download our app now! or Visit our website to learn more! are effective examples.
Trending Sounds and Music: Incorporate popular sounds and music to enhance engagement and make your videos more shareable. Staying current with audio trends can help your content resonate with a wider audience. A clothing brand could use a trending song in its animated video to connect with a younger demographic.
Animated Videos: Fueling Your Product Launch
A well-crafted 2D animated video can be a valuable asset at every stage of your marketing funnel.
Awareness Stage: Introduce your brand, product, or service to a wider audience with animated videos. Focus on capturing attention and generating initial interest. A new coffee shop could create a fun animated video showcasing its unique atmosphere and menu offerings.
Consideration Stage: Once viewers are aware of your brand, create videos that delve deeper into the benefits and features of your offering. Address Customer Pain points and provide solutions. A software company could create a video explaining how its product solves a specific problem for businesses.
Decision Stage: As viewers move closer to making a purchase, develop videos that encourage them to take action. Highlight testimonials, offer limited-time promotions, and make it easy to convert. An e-commerce store could create a video showcasing positive customer reviews and offering a discount code for first-time buyers.
Retention Stage: Don't forget about your existing customers. Use animated videos to provide ongoing support, share valuable content, and nurture customer loyalty. A subscription box service could create animated videos showcasing the contents of its upcoming boxes and offering exclusive deals to subscribers.
Case Study: How Nestlé Used Targeted Video Ads to Increase Awareness for its New Plant-Based Product Line
Objective: Nestlé wanted to increase awareness and drive trial for its new plant-based product line, Garden Gourmet, among health-conscious consumers.
Strategy: Nestlé leveraged Targeted Video Ads on YouTube and Facebook to reach consumers interested in plant-based diets, healthy eating, and sustainability. They used a combination of demographic targeting, interest-based targeting, and custom audience targeting to ensure their ads were seen by the most relevant audience.
Results: Nestlé saw a significant increase in awareness for Garden Gourmet, with a 20% lift in brand recall among targeted consumers. The campaign also drove a 15% increase in website traffic and a 10% increase in sales of Garden Gourmet products.
Key Takeaways:
Targeted Video Ads can be highly effective in reaching specific audiences and driving awareness and engagement.
Combining different targeting methods can help to ensure that ads are seen by the most relevant audience.
Measuring the results of video campaigns is essential to understand what is working and what needs to be adjusted.
Case Study: How Nike Used Retargeting to Drive Sales of its New Running Shoe
Objective:
Nike wanted to drive sales of its new running shoe, the Nike Air Zoom Pegasus 39, by targeting consumers who had shown interest in the product.
Strategy:
Nike used retargeting ads to reach consumers who had visited the product page on its website or had watched videos about the shoe on social media. These ads featured compelling visuals and highlighted the key features and benefits of the shoe.
Results:
Nike saw a significant increase in sales of the Nike Air Zoom Pegasus 39 after implementing its retargeting campaign. The campaign also helped to increase brand awareness and drive traffic to the Nike website.
Key Takeaways:
Retargeting can be a highly effective way to reach consumers who have already shown interest in a product or service.
By using retargeting ads, businesses can increase conversion rates and drive sales.
It's important to use relevant and engaging content in retargeting ads to ensure that they are effective.
Case Study: How GoPro Used Content Repurposing to Extend the Life of its Viral Video
Objective: GoPro wanted to maximize the value of its viral video, The Moment, by repurposing it for different platforms and audiences.
Strategy: GoPro repurposed The Moment into shorter clips, social media posts, and even a behind-the-scenes documentary. They also used the video to create new content, such as tutorials and inspirational stories.
Results: GoPro saw a significant increase in engagement and reach for The Moment after repurposing it. The campaign also helped to drive sales of GoPro cameras and generate positive sentiment towards the brand.
Key Takeaways:
Content Repurposing can be a valuable way to extend the life of video content and maximize its impact.
By repurposing content for different platforms and audiences, businesses can reach a wider audience and increase engagement.
Content Repurposing can also help to generate new content ideas and drive sales.
How 2D animated advertisement video examples are curated?
We dove deep into 2D animated advertisement videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic 2D animated advertisement videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Memorability Evaluating the advertisement's ability to leave a lasting impression and its potential for virality. 7.Emotional Impact Analyzing the emotional connection the advertisement creates with the target audience and its effectiveness in evoking desired feelings. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, 2D animated advertisement videos 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
