30 Best SaaS Product Explainer Video To Boost Customer Engagement

SaaS Product Explainer Video Examples

1. Sage

Sage Intacct Planning is a cloud-based software solution that helps businesses manage their budgeting and planning process. The video is designed to introduce viewers to the key features and benefits of the product.

Video Design - The video uses a simple and clean visual style with flat design elements. It is designed to be an SaaS Product Explainer Video. The bright colors and playful animations help to make the video engaging and easy to understand.

The use of flat graphics, such as the documents flying in the first scene, and simple illustrations of a bicycle in the next scene, helps to create a lighthearted and approachable tone. This visual style is effective in communicating the core message of the video, which is that Sage Intacct Planning can make the budgeting and planning process simpler and more efficient. The lighthearted nature of the video emphasizes the efficiency and ease of use the product is able to provide.

2. Lifesize 2D SaaS Explainer Animation

Lifesize's SaaS Product Explainer Video brilliantly captures the chaos of modern workplace communication. We all recognize the frustration of juggling multiple platforms and the burden on IT departments. The video's clever 2D animations and vibrant color palette, however, transform this common pain point into a delightfully engaging narrative. Lifesize showcases its solution with clean visuals and concise messaging, leaving viewers with a clear understanding of its value proposition. Its one platform approach becomes the hero, bringing order to the disarray, empowering teams, and simplifying communication. We love the playful music and metaphors that make this video memorable and effective.

3. Qt

Qt is a software development productivity platform for the future. This video is designed to showcase the benefits of using Qt for next-generation user experiences.

Video Design - The video uses a combination of 2D and 3D graphics to illustrate the challenges faced by developers when working with inefficient tools. The use of isometric perspective and bold, contrasting colors creates a visually engaging and informative experience, making it a good SaaS Product Explainer Video. The video uses animation to demonstrate how Qt helps developers overcome these challenges. For example, the animation of a messy workflow being transformed into a streamlined process helps to illustrate the benefits of using Qt.

The video's visual style effectively communicates the objective of the video. The use of bold colors, isometric perspective, and animation helps to engage the viewer and make the information more memorable. The video is designed to capture the attention of developers struggling with the increasing complexity of software requirements. The narrative uses a tone of urgency, highlighting the need for a more efficient and scalable solution. This approach helps to drive the video's goal of demonstrating the benefits of using Qt.

4. Veeva

SiteVault is a system designed to make clinical trial management more efficient and collaborative. This video is designed to show the benefits of SiteVault for both sites and sponsors.

Video Design - The video uses bright colors and simple, bold lines to communicate the benefits of SiteVault. The visuals are very simple, clean and modern with the use of white lines on a yellow background. The video focuses on the idea of simplifying an otherwise complex process, highlighting the visual simplicity of SiteVault.

This SaaS Product Teaser video clearly communicates its objective of showcasing the ease of use and collaboration provided by SiteVault. The simple, modern graphics and clean lines highlight the product's ability to streamline processes. The video's tone is positive and engaging, emphasizing the value that SiteVault brings to the industry.

5. Western Digital Animated SaaS Software Demo - Boost brand awareness subtly

Frustrated with limited visibility into your fleet's performance? Trimble's Performance Portal is a SaaS Product Explainer Video game-changer. This sleek explainer video showcases how the portal tackles cost reduction by analyzing driver behavior and truck data. By identifying areas for improvement like speeding, braking, and idling, you can optimize fuel consumption and boost your bottom line.

The video's crisp visuals and smooth transitions, paired with a clear voiceover, effectively demonstrate the power of data-driven decisions. It's an inspiring example of how a well-crafted SaaS video can communicate complex information with simplicity and style.

6. Slack 2D SaaS Product Explainer Video

The ingenuity of Slack's SaaS product tour animation lies in its ability to simplify complex information flows. We all recognize the challenges of keeping teams aligned, especially with remote work becoming the norm. This video tackles this head-on by demonstrating how Slack Canvas transforms scattered information into a unified source of truth.

Using 2D animation and isometric elements, the video visually guides viewers through Canvas's key features. We admire the seamless transitions and concise messaging that effortlessly demonstrate its functionality, from action item tracking to resource sharing. The combination of vibrant colors and upbeat music creates an energetic viewing experience, leaving a lasting impression on anyone seeking better collaboration tools.

7. Afiniti

Afiniti is a world-leading applied artificial intelligence company that uses patented technology to pair customers and contact center agents based on how well they are likely to interact. This video explains how this pairing works and the benefits of using the company's software.

Video Design - This is a fantastic example of a SaaS product demo video. Using a bright, clean background and bright colors, the video uses simple animations of people connected by red lines to demonstrate the pairing process of the technology. The graphics are simple yet effective, creating a visual story that is both easy to understand and engaging.

The simple animation style makes it easy to understand the core idea behind the product and the company's offering. The tone of the video is optimistic and empowering, highlighting the positive results that can be achieved through the use of the software. The use of color and animation further emphasizes the benefit and results of using the software. The video is engaging and communicates its objective successfully, showing the user how AI can improve customer interactions.

8. Datasite Animated SaaS Explainer Video

We admire the fresh approach Datasite takes in showcasing its product. The 3D animated cube serves as a captivating visual metaphor for the software, unfolding to reveal its comprehensive features. We love how the conveyor belt system seamlessly visualizes the organized flow of information within the platform.

The voiceover adds clarity, while the upbeat music and sound effects create a dynamic and engaging experience. Datasite presents its SaaS product explainer as a powerful solution that simplifies complex deal management, making it a truly inspiring example of modern product video marketing.

9. FireMon 2D SaaS Product Video

The video seamlessly integrates visual storytelling with impactful messaging, showcasing FireMon Automation as a powerful tool for organizations seeking to navigate the complex landscape of digital security. By utilizing isometric 3D animations, the video brings to life the intricacies of FireMon Automation's features and benefits, engaging the viewer with a unique and compelling visual narrative. The video's vibrant color palette and contemporary typography amplify the key messages, highlighting the value of FireMon Automation for enhancing security processes and driving innovation.

The video skillfully employs visual metaphors to simplify complex concepts. The four levels of security automation are presented as layered squares, each representing a distinct level of intervention and demonstrating the flexibility offered by FireMon Automation. This approach makes the product's capabilities readily understandable and appealing, ultimately fostering trust and confidence in the viewer. FireMon Automation stands out as a solution capable of streamlining security processes, empowering organizations to achieve a secure and prosperous future.

10. Syniverse Simple SaaS Explainer - Drive sales implicitly

The way this Syniverse video conveys the essence of Universal Commerce is truly captivating and a standout example of SaaS product onboarding videos. The vibrant color palette, combined with clear and concise messaging, immediately draws us in and keeps us engaged. In the close-up shots of animated diagrams, we understand how Syniverse addresses complex challenges with ease.

This video sparks a genuine desire to explore Universal Commerce in more depth and another example we love. We all appreciate how the modern, clean design, and 2D motion graphics bring abstract concepts to life, showing not just telling about business optimization. The call to action, prompting us to visit Syniverse.com, feels natural and compelling.

11. Skybox Security

TeleDyne E2V, a company specializing in advanced technology solutions, has developed a compact, radiation-tolerant 4 gigabytes DDR4 memory for space systems. This video is designed to showcase the product's unique features and its ideal high-speed companion chip for space-grade processors.

Video Design - The video adopts a clean and futuristic design style, making it a well-structured SaaS Product Explainer Video. It leverages 3D animations to effectively illustrate the product's features, showcasing its compact size and radiation tolerance. The use of vibrant colors like green, blue, and purple, combined with futuristic typography, enhances the overall visual appeal and effectively communicates the technology's advanced nature.

The video seamlessly blends technical details, such as product specifications and application scenarios, with captivating visuals. This approach ensures that the video engages viewers while effectively communicating the product's benefits and its applications in the space industry. The overall tone of the video is professional and informative, emphasizing TeleDyne E2V's expertise in this specialized field. The video concludes with a strong visual representation of the product's resilience and reliability in extreme environments, solidifying the message and leaving a lasting impression on the viewer.

12. Bandwidth

In a world saturated with corporate content, this video breaks through the noise with its visually arresting approach. We are captivated by the use of metaphors, from the gymnast defying gravity to the flock of birds soaring in unison, each image symbolizing the power of collective effort and pushing beyond limitations. BDO's commitment to innovation and diversity shines through, demonstrating a company culture that embraces both the pursuit of progress and the importance of human connection. This SaaS product walkthrough video serves as a powerful example of how to create a brand message that truly inspires.


The video's emotional resonance is amplified by the thoughtful sound design, creating a sense of urgency and excitement. We all find the choice of scenes to be incredibly effective, each moment carefully crafted to build upon the previous one, ultimately culminating in the message of achieving the unthinkable. This video is more than just a promotional piece; it's a testament to the transformative power of vision and collaboration.

13. SimplyCast

SimplyCast is a marketing automation platform that helps businesses connect with people worldwide. The video is designed to demonstrate how SimplyCast helps overcome time zone challenges and facilitates communication with prospects.

Video Design - The video uses simple yet effective visual design, featuring blue and white circles containing icons. It presents a straightforward, step-by-step guide on using the platform, making it an excellent SaaS Product Video Teaser. The clean and minimal design ensures clarity, promoting easy understanding and retention of information. The graphics are high quality, clear, and easy to read, making the video engaging and professional.

The visual style of the video perfectly communicates the objective of onboarding users to the platform. The clear and concise presentation highlights the ease of use and intuitive nature of the platform. The use of minimal graphics and a calm tone establishes a professional and reassuring brand image. The clean interface makes it easy for viewers to understand the functionality of the platform and its potential benefits.

14. SurveyMonkey Minimal SaaS Product Video

In today's dynamic market, understanding industry shifts is crucial. We love how this SaaS product video example uses vibrant 2D animation to showcase the power of the SurveyMonkey Industry Tracker. It vividly portrays the challenges of market volatility and the need for real-time insights, capturing attention from the start.

The video seamlessly transitions between visuals, highlighting key features like AI-powered insights and custom dashboards. This concisely demonstrates how SurveyMonkey empowers businesses to stay ahead of the curve. Proprietary insights, global data collection, and seamless data export options are expertly presented, making this video a great inspiration for showcasing the benefits of any SaaS product.

15. Diligent

Diligent Community is a governance and civic engagement solution for public education boards. The video is designed to highlight the challenges of managing board meetings and agendas using traditional methods, and it showcases Diligent Community as a solution.

Video Design - The video uses a combination of realistic and animated visuals to create an engaging and relatable experience for the viewer. The use of animated elements like colorful tabs, sticky notes and digital alerts highlights the complexities and frustrations of managing governance tasks in a traditional setting. The video's visual style is a blend of high-quality graphics and simple animation, making it a great SaaS Product Explainer Video. The clear and concise visuals provide a strong foundation for the video's narrative.

The video effectively communicates the challenges and frustrations of managing board meetings with traditional methods, driving home the need for a modern solution. The tone of the video is lighthearted and playful, using humor to highlight the complexities of outdated methods, while simultaneously emphasizing the benefits of using Diligent Community. This visual style effectively showcases Diligent Community's value proposition and helps viewers understand how the platform simplifies the end-to-end process of board management.

16. Conversica

Conversica helps revenue teams increase customer engagement and grow exponentially. The video is designed to introduce the company and their digital assistants.

Video Design - The video showcases a clean visual design using animated geometric shapes and a simple color scheme to create an engaging SaaS Product Explainer Video. The visual elements are well-designed and the overall video quality is high.

The use of shapes and colors effectively conveys the message of growth and scale, illustrating how Conversica helps businesses achieve their goals through personalized communication. The tone is optimistic and energetic, emphasizing the potential for success with Conversica's technology. The video successfully uses visual elements to communicate the benefits of Conversica's product, making it clear that their digital assistants can help businesses build better relationships with their customers.

17. Rubrik

Rubrik is a data protection and recovery solution that simplifies traditional data management. The video is designed to showcase how Rubrik streamlines data protection.

Video Design - The video uses a clean, modern style with bold, bright colors and flat illustrations. The style is easy to understand and visually appealing. The SaaS Product Explainer Video highlights the benefits of using Rubrik's policy-driven platform.

The video's visuals convey the benefits of using Rubrik's policy-driven platform to reduce manual work and simplify data protection. The visual elements are effective at demonstrating how Rubrik can reduce the need for manual tasks, while the upbeat tone conveys a sense of optimism and efficiency. The clear and concise narrative reinforces the key benefits of the solution.

18. AdHive 2D Animated SaaS Explainer

The AdHive SaaS product showcase video captivates with its visual storytelling, seamlessly guiding viewers through the platform's core functionality. From campaign creation to blogger rewards, each step unfolds with clarity, making it easy to grasp the value proposition. The subtle yet effective use of sound design and animation further enhances the overall experience.


We all appreciate the clear, concise narration that accompanies the visuals, ensuring every detail is absorbed without overwhelming the viewer. This effective combination of elements positions AdHive as a leading solution for influencer marketing, leaving us wanting to learn more.

19. Avantor

Avantor provides biorepository and archiving services for biological research samples and manufactured products. This SaaS Product Tour Video is designed to showcase the company's commitment to meticulous care and preservation of these valuable assets. The video effectively communicates its objective, which is to highlight the company's expertise and meticulous care in handling valuable research samples and manufactured products.

Video Design - The video uses clean and simple animated graphics to illustrate the company's process. The blue and green color scheme, reminiscent of laboratory settings, provides a sense of scientific precision and reliability. The video uses a combination of animated icons and text to concisely explain the services provided.

The minimalist design style and engaging visuals create a clear and informative presentation of the company's approach to sample management. The consistent use of the color scheme and clean animations contribute to a professional and reassuring tone. The combination of simple graphics and clear messaging makes the video accessible and engaging for a broad audience in the research and pharmaceutical industries.

20. Radix

Radix is a high-throughput protocol that enables building decentralized applications, tokens, and coins. This video is designed to introduce the technology and its potential to revolutionize the financial industry.

Video Design - The video uses abstract shapes and minimalist graphics to illustrate centralized finance and decentralized finance. The video features a simple, clean, and modern design style, making it easy for viewers to understand the core elements of Radix. Bright colors and visually appealing graphics create an engaging experience, and a compelling SaaS Product Video that effectively communicates the benefits of the product.

The video uses a simple and straightforward narrative, which makes it accessible to a broad audience. The combination of minimalist graphics and a concise script helps create a video that is both informative and engaging. The overall tone of the video is positive and optimistic, emphasizing the potential of DeFi for the future.

21. PagerDuty Animated SaaS Explainer

In a world where digital systems are vital, PagerDuty stands out in SaaS product video production. We admire the striking animation showcasing the platform's capabilities through connected elements, capturing the complexity of digital operations management. The video ends with a message of being prepared for future challenges, mirroring the dynamism of the ever-evolving digital landscape. PagerDuty assures businesses they can focus on what matters by combining machine automation and human action.

22. MRI

MRI believes people thrive in well-connected communities, and their video is designed to showcase how their software solutions can improve the lives of residents, tenants, and businesses.

Video Design - The video utilizes a bright, minimalist style and focuses on 3D cartoon illustrations. It is visually appealing and easy to understand, making it a good SaaS Product Explainer Video. The animations are simple and effective, conveying the message clearly and concisely. The video features a simple white background with minimal color and imagery, allowing the 3D animations to take center stage.

The visual style of the video communicates the objective of the video by emphasizing the benefits of using MRI's software. The animated characters demonstrate the frustrating experiences that residents, tenants, and businesses face due to outdated technology. The video then transitions to showcasing the ease and efficiency of using MRI's software solutions. The video uses a positive tone and reinforces the value that MRI offers, highlighting its ability to create well-connected communities.

23. Ascendum Makina Best SaaS Explainer Video

Volvo's SaaS Product Explainer Video shines in its ability to pack a powerful punch in just one minute. From the compelling opening shot of the Volvo grill to the smooth transition into Hill Assist activation, the viewer is immediately hooked. The voiceover, while informative, never feels overwhelming, and the dynamic editing keeps the viewers attention firmly fixed on the key takeaways.


The seamless integration of real-world footage with screen recordings cleverly illustrates the function and immediate impact of Hill Assist. By showcasing the trucks navigating challenging terrain with ease and maintaining consistent speed, the video creates a compelling argument for Volvos innovative technology and commitment to driver safety.

24. US Ecology

This video is designed to introduce a partnership, highlighting the problems faced by retailers when dealing with waste classification and compliance. It starts with a simple illustration of the different types of waste encountered in retail settings: damaged, returned, and unsold. These illustrations are simplistic but effective for conveying the information. The white illustrations on a blue background make it easy to digest.

Video Design - The video also uses short animation sequences with a simple clean style, and a bright orange background, to communicate the challenges retailers face with traditional methods of waste sorting and management. The video uses animation and illustrations to communicate the message clearly, the objective is to drive the viewers' attention to the product or service.

The simple design elements, along with the clear and concise explanations, help to maintain an engaging tone and convey the benefits of using the services. The video uses bold text and a clear narrative to make the message clear and engaging. The video is a great example of an Animated SaaS product video.

25. Arctic Wolf

Arctic Wolf Managed Risk is a solution that helps companies secure their environments. The video effectively communicates the challenges of managing security in a complex and constantly evolving digital landscape. The animation of the seesaw, with vulnerabilities outweighing the safeguards, portrays a critical message about the need for proactive risk mitigation.

Video Design - The video has a clean and modern design, incorporating a dark background with white and orange animated circuit board imagery. It utilizes a minimalist visual style, focusing on abstract graphics and animations. This effectively transforms the video into SaaS Product Animation, providing a visual representation of the solution's function.

The video showcases how the solution helps companies discover and assess digital risks. The tone of the video is professional and informative, highlighting the severity of the security problem while showcasing the importance of the solution. This allows viewers to comprehend the value of a robust cybersecurity strategy.

26. Hotjar

Hotjar is a website analytics platform that helps users improve their website experience. This video is designed to introduce the new Highlights feature, which allows users to easily share and analyze key insights.

Video Design - The video utilizes a clean and minimalistic design style, using a white background with animated elements and graphics to showcase the feature. The user interface of the product is depicted with a sleek look, creating a professional and engaging visual presentation. The video also incorporates visual cues like mouse pointer movements and animations, guiding viewers through the process of using the Highlights feature.

This SaaS Product Introduction Video effectively communicates the value proposition of the Highlights feature through its design. The clean and modern visual style, combined with the clear and concise explanations, makes the feature easy to understand and appealing. By showcasing the benefits of the feature, the video motivates viewers to explore and utilize the new functionality. The overall tone of the video is informative and positive, emphasizing the ease of use and benefits of the Highlights feature.

27. Gelato Minimalist SaaS Video - Increase engagement implicitly

The opening sequence immediately catches your eye with its vibrant color gradients and 3D animation. This video isn't just about explaining features, it's about building a world, one where your smart contracts are always active and working, 24/7. This isn't just a concept, it's a reality, powered by a decentralized network of bots that tirelessly handle your transactions.

Gelato isn't just a SaaS product, it's a revolution in the way we approach automation in the decentralized finance space. The video masterfully uses a combination of visual storytelling and energetic sound design, creating a truly immersive experience. The use of 3D elements gives a depth and dimension that makes the complex technology easily understandable. By the time the video ends, you're left wanting more, intrigued by the possibilities of this new world of decentralized automation.

28. Enable 3D SaaS Explainer Video

Enable is a collaboration platform designed to optimize deal performance and enhance financial transparency. The video is designed to showcase how Enable streamlines complex rebate processes.

Video Design - The video uses a playful and engaging visual style with 3D animations, starting with a simple, whimsical Rube Goldberg machine that represents the traditional, often complex way of managing rebates. The animation moves through several stages, culminating in a room showcasing different types of rebate deals and calculations, highlighting the ease of use and efficiency of Enable.

This SaaS Product Explainer Video is a brilliant example of how to use visual storytelling to make complex processes clear and engaging. The bright, vibrant colors and playful animations create an upbeat and engaging tone, making the video both informative and entertaining. The clear and concise visual storytelling effectively conveys the benefits of using Enable, particularly for businesses looking to streamline their financial processes and maximize deal performance.

29. OpenText

OpenText Contract Analyzer is an AI-powered solution that analyzes contracts, revealing insights to sales teams. It helps businesses reduce contract costs.

Video Design - The video features simple, clean line illustrations with a bright blue color scheme. This visual style makes it easily digestible and focuses on highlighting how the tool works.

The video uses simple icons and a clear, concise narrative to show how the software can be used to identify and fix problems in contracts, ultimately leading to cost savings. The engaging visuals and straightforward approach create a positive and professional tone, effectively communicating the value of using the tool.

30. Amazon SaaS Product Launch Video

The video clearly portrays the struggles businesses face when trying to determine which products will resonate best in different international markets. It perfectly encapsulates the frustration and confusion that comes with venturing into new territories. However, the video's message doesn't end there. Instead, it unveils a powerful solution: Amazon's GEO tool.

The video showcases how this tool takes the guesswork out of global expansion. It utilizes a dynamic world map to illustrate the clear pathways that Amazon's GEO tool provides, making the process feel less daunting. The video's combination of impactful visuals and a well-paced voiceover creates a compelling message that inspires businesses to explore the opportunities of the global market.

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How to plan and optimize SaaS Product Explainer Videos?

User-Centric Design: "Don't make me think." - Steve Krug. Advids applies this principle to every video. For a project management software client, we designed an intuitive explainer video mirroring the software's user-friendly interface, leading to a 15% rise in trial sign-ups.

Actionable: Design intuitive experiences mirroring user expectations.

Emotional Resonance: "Design is about more than just aesthetics; it's about creating an emotional connection." - Morgan Norman. Advids believes in the power of emotion. For a non-profit client, we created a moving explainer video highlighting their impact, resulting in a 25% increase in donations.

Actionable: Evoke emotion to forge deeper audience connections.

Clear Communication: "The chief merit of language is clearness." - Fred R. Barnard. Advids prioritizes clarity in every project. For a cybersecurity SaaS client, we simplified complex technical jargon in their explainer video, leading to a 10% improvement in lead generation.

Actionable: Simplify messaging for improved audience comprehension.

Focused Prototyping: "The key is to build something quick and dirty, test it, and learn." - John Zeratsky. Advids uses this iterative approach. For an e-commerce client, we developed multiple explainer video prototypes and tested them with target audiences, resulting in a 30% increase in click-through rates.

Actionable: Test early and often to refine video effectiveness.

Value Innovation: "Create uncontested market space and make the competition irrelevant." - Chan Kim. Advids helps clients stand out. For a CRM software client, we created a unique explainer video showcasing a differentiated value proposition, resulting in a 20% increase in market share.

Actionable: Highlight unique value propositions to differentiate from competitors.

Why Advids for SaaS Product Explainer Video?

At Advids, we create high-quality, original SaaS product explainer videos designed to achieve exceptional results for your business. Our unique blend of creative storytelling, cutting-edge technology, and proven experience translates your vision into compelling and effective animation.

Experience the Advids Advantage:

SaaS Product Explainer Video Experts: We've produced between 185 and 470 successful SaaS product explainer videos, showcasing our deep understanding of the genre.
Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life.
12+ Years of Proven Success: With over 3400 clients served, our experience speaks for itself.
Client Satisfaction Guaranteed: Over 109 five-star Google reviews highlight our talent, creativity, and commitment to client satisfaction.

The Advids Creative Process:

Customized SaaS Product Explainer Video Solutions: We tailor each project, whether it's a classic explainer video, character animation, or another style, to perfectly match your brand, style, and target audience.
Collaborative Partnership: We work closely with you from concept to completion, ensuring your vision is realized in the final animation.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful SaaS product explainer videos.
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action.
Cutting-Edge SaaS Product Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.


Ready to unlock the potential of SaaS Product Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a SaaS Product Explainer Video?

A SaaS product explainer video is a short, engaging video that showcases the features, benefits, and value proposition of a SaaS product. It's designed to educate potential customers, capture their attention, and ultimately drive conversions. These videos are often used to introduce new products, explain complex features, or demonstrate how a product solves specific problems.

Explainer videos are versatile and can be used in various marketing channels, including websites, landing pages, social media, email campaigns, and online advertising. They can also be integrated into onboarding processes to help new users get started with a product.

What do top SaaS Product Explainer Videos have in common?

What makes SaaS Product Explainer Videos effective?

A captivating SaaS product explainer video is a powerful tool for driving engagement and conversions. It's designed to make complex information easily digestible and memorable, leaving a lasting impression on viewers.

A key element of effectiveness is a compelling narrative that resonates with the target audience. This narrative should clearly articulate the problem your product solves and the tangible benefits it delivers. The video should showcase real-world examples and use cases, demonstrating how your product can improve users' lives or businesses.

Methods for creating effective SaaS product explainer videos include using high-quality visuals, engaging animation, and a clear call to action. The video should be concise and to the point, capturing viewers' attention within the first few seconds and leaving them with a clear understanding of your product's value proposition.

How long should your SaaS Product Explainer Video be?

A well-crafted SaaS product explainer video is a powerful tool for driving engagement and conversions. It's designed to make complex information easily digestible and memorable, leaving a lasting impression on viewers.

Video Length: Finding the Right Balance

The ideal length of your video depends on the specific goals and target audience.

Pre-Production Considerations for Determining Video Length

Before you start filming, consider these factors:

How to create SaaS Product Explainer Videos?

A captivating SaaS product explainer video is a powerful tool for driving engagement and conversions. It's designed to make complex information easily digestible and memorable, leaving a lasting impression on viewers.

The Creation Process

The creation process involves a combination of planning, scripting, design, and production. It's essential to define your target audience, identify their pain points, and craft a compelling narrative that showcases how your product solves their problems.

Methods for Creating Effective SaaS Product Explainer Videos

Pre-Production

Production

Onboard Customers With Video Magic

Onboarding is crucial for new SaaS customers. A well-crafted explainer video can transform this process into an engaging experience. Instead of lengthy text tutorials, offer a visually appealing format to understand core functionalities.

Demonstrate how users navigate the interface, access key features, and achieve their goals. For example, use screen recordings to show the signup process, highlighting key fields and their purpose. Or, create a short animation demonstrating how a specific feature, like automated reporting, saves users time.

By showcasing user-friendliness and value upfront, you instill confidence and encourage active engagement. Consider incorporating interactive elements, like clickable buttons leading to specific features within your platform, to further enhance the onboarding experience.

Crafting Winning SaaS Explainer Videos

A winning SaaS Explainer video strategy starts with understanding your target audience and their pain points. Begin by clearly identifying your audience: their demographics, industry, job roles, and challenges. Conduct user interviews or analyze online reviews to uncover their specific needs.

Once you understand your audience, craft a compelling narrative. For example, tell a customer success story, showcasing how your product helped a similar business achieve significant results. Or, focus on the emotional benefits of using your product, highlighting how it reduces stress or increases productivity.

Keep the video concise, engaging, and visually appealing. Use animation, screen recordings, or a combination to effectively convey your message. End with a strong call to action, guiding viewers to the next step, like signing up for a free trial or visiting your website.

Know Your Audience: The Key to Launch Video Success

Before creating your video, invest time in thorough target audience research. Consider their demographics, industry, job roles, and pain points. Understanding their technical expertise is crucial for determining the video's complexity and language.

Conduct surveys using tools like SurveyMonkey, asking specific questions about their challenges and software preferences. Analyze website analytics using Google Analytics to understand user behavior and interests. Research online communities like relevant Reddit subreddits or LinkedIn groups to gain insights into their discussions and needs.

This information allows you to tailor your video's messaging, visuals, and tone to resonate with your intended viewers, creating a more impactful and engaging experience.

SaaS Video Sales Funnel Strategy

A well-structured SaaS explainer video can strategically guide prospects through the sales funnel. At the awareness stage, introduce your product, highlight key features, and Address Customer Pain points. For example, create a video showcasing the inefficiencies of manual data entry and introduce your automated data processing solution.

As prospects move to the consideration stage, provide in-depth information, showcasing use cases, and demonstrating your product's advantages. You could create a comparison video highlighting your product's features against competitors, emphasizing its unique benefits.

At the decision stage, offer compelling reasons to choose your product, such as customer Testimonials and case studies. Include a strong call to action, encouraging viewers to request a demo or start a free trial.

Engaging Your Audience: Crafting Compelling Explainer Videos

Incorporate a blend of visuals. Use animation to explain complex concepts, screen recordings to demonstrate functionality, and real-life footage to build trust and connection. A conversational and enthusiastic Voiceover enhances engagement. Imagine a friendly and knowledgeable guide walking viewers through your product.

Keep the video concise and to the point, respecting viewers' time. Aim for a duration that effectively delivers your key message without overwhelming the audience.

SaaS Video Strategies for Every Launch Stage

SaaS explainer videos come in various forms, each suited for specific use cases. Animated Explainer videos simplify complex concepts and are effective in the early sales funnel stages. Imagine explaining a cloud-based data storage solution using Engaging Animations to visualize data flow and security measures.

Live-action explainer videos, featuring real people using your product, build trust and credibility. These are suitable for case studies or testimonials. Imagine a customer sharing their positive experience with your project management software, showcasing how it improved team collaboration.

Screencast videos, showcasing your product's interface and functionality, are ideal for Product Demos or tutorials. Imagine demonstrating how to create a marketing campaign within your email marketing platform using a screencast video.

Choosing the right type for your needs and target audience maximizes impact.

Boosting Your Launch With Video Integration

Integrating a SaaS explainer video into your marketing campaign requires planning and strategic placement. Identify key touchpoints in your customer journey where the video can have the most impact.

• Consider featuring it on your website's homepage, landing pages, or pricing page.

• Embed it in blog posts discussing relevant industry challenges.

• Include it in email marketing campaigns, triggered by specific user actions or milestones.

Ensure the video's Messaging and call to action align with each channel's goals. Track performance metrics like view count, engagement rate, and conversion rate using tools like YouTube Analytics or Vimeo. Use this data to optimize your campaign, adjusting video placement, targeting, and content based on performance.

B2B Video Secrets for Success

B2B audiences have specific preferences for video content. Focus on delivering value upfront, clearly articulating how your product solves business challenges and drives tangible results. For example, instead of simply listing features, showcase how your CRM software increases sales conversion rates or improves customer retention.

Use a professional and credible tone, avoiding overly casual language or humor. Incorporate data points, statistics, or case studies to support your claims and demonstrate ROI. Imagine showcasing a graph illustrating how your project management software reduced project completion times by a certain percentage.

By tailoring your video to the specific needs and interests of a B2B audience, you increase its effectiveness in conveying your message and driving conversions.

Turn Videos into Lead Magnets

A compelling SaaS explainer video can be a powerful Lead Generation tool. Optimize your video for search engines by using relevant keywords in the title, description, and tags. Share it on social media platforms like LinkedIn and Twitter, tailoring your messaging to each platform's audience.

Embed the video on your website's Landing Pages and relevant blog posts. Include it in email marketing campaigns, encouraging recipients to learn more about your product.

Include a Clear Call to Action in your video, directing viewers to a dedicated landing page. This page should offer valuable resources, like ebooks or white papers, in exchange for contact information, effectively capturing leads.

Crafting Compelling SaaS Stories

A Compelling Storyline is crucial for an engaging SaaS explainer video. Introduce a relatable protagonist facing a challenge your product can solve. Imagine a small business owner struggling to manage their growing customer base using outdated spreadsheets.

Showcase your product's features and benefits in action, demonstrating how it helps the protagonist overcome their obstacles. Show how the business owner implements your CRM software, automating tasks and gaining valuable insights into customer behavior.

Build a narrative arc that creates anticipation, excitement, and a sense of resolution when the protagonist achieves their goals with your product. The business owner, now equipped with your CRM, experiences increased efficiency, improved customer relationships, and ultimately, business growth.

Case Study: HubSpot's Customer Success Story with "The Mom Project"

Objective: HubSpot, a marketing automation platform, wanted to showcase the success of The Mom Project, a client that used HubSpot to achieve significant growth and impact.

Solution: HubSpot created a Customer Success Story video featuring The Mom Project team, highlighting their journey, challenges, and how HubSpot helped them overcome obstacles and achieve their goals. The video included testimonials from The Mom Project leadership and showcased the platform's key features and benefits.

Results: The video generated a 20% increase in website traffic to HubSpot's customer success page and 10% increase in leads for the platform.

Key Takeaways:

• Real-World Impact: The video demonstrated the tangible benefits of using HubSpot, showcasing its effectiveness in real-world scenarios.
• Customer Testimonials: The inclusion of customer testimonials added credibility and authenticity to the story.
• Focus on Results: The video highlighted the quantifiable results achieved by The Mom Project using HubSpot, making a strong case for the platform's value.

Case Study: Salesforce's "Dreamforce" Event Promotion Video

Objective:

Salesforce, a leading CRM platform, aimed to generate excitement and drive registrations for its annual Dreamforce conference.

Solution:

Salesforce created a dynamic and engaging video showcasing the highlights of the event, including keynote speakers, breakout sessions, and networking opportunities. The video used vibrant visuals, energetic music, and compelling storytelling to capture the essence of the conference and its impact.

Results:

The video garnered millions of views across social media and Salesforce's website, leading to a 15% increase in event registrations compared to the previous year.

Key Takeaways:

• Event Highlights: The video effectively showcased the key features and benefits of attending Dreamforce.
• Emotional Connection: The use of vibrant visuals and energetic music created an emotional connection with viewers, generating excitement for the event.
• Call to Action: The video included a Clear Call to Action, encouraging viewers to register for the conference.

Case Study: LinkedIn's "In It Together" Social Media Campaign

Objective: LinkedIn, a Professional Networking platform, aimed to foster a sense of community and support during the COVID-19 pandemic.

Solution: LinkedIn launched a social media campaign titled In It Together, featuring a series of videos showcasing stories of resilience, adaptation, and collaboration during the pandemic. The videos featured real people sharing their experiences and highlighting the importance of connection and support.

Results: The campaign generated millions of views and shares across LinkedIn's social media platforms, fostering a sense of community and engagement among users.

Key Takeaways:

• Human Connection: The videos focused on real people and their experiences, creating a strong emotional connection with viewers.
• Positive Messaging: The campaign promoted positive messages of resilience, adaptation, and collaboration, resonating with users during a challenging time.
• Community Building: The campaign fostered a sense of community and support among LinkedIn users, strengthening the platform's value proposition.

How SaaS product explainer video examples are curated?

We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product tour videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and alignment with SaaS sales funnels.
7.Brand Alignment Determining video alignment with brand message, identity, and SaaS value proposition.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, SaaS product explainer video, n=14300 videos within duration <3 minutes, across industries.