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20 Small B2B Explainer Video Examples That Conver

Small B2B explainer video
Table of Contents
Small B2B explainer video Examples
FAQ
Measuring B2B Explainer ROI: Metrics That Drive Growth
Why Advids for Small B2B explainer video?
What is a Small B2B explainer video?
What do top Small B2B explainer videos have in common?
What makes Small B2B explainer video effective?
How long should your Small B2B explainer video be?
How to create Small B2B explainer videos?

Did you know that explainer videos are a powerful tool to enhance conversion rates? This collection explores 20 examples of concise B2B explainer videos that effectively achieve this goal. We will analyze each video, revealing the elements behind their engaging narratives, impactful visuals, and persuasive calls to action. This analysis will serve as a guide for creating videos designed to convert viewers into paying customers.

Video's role in modern marketing:

* 73% of respondents prefer to learn about a product or service from a short video.
* 26% of marketers plan to invest more in short-form video content in 2024.
* 61% of companies point to time and bandwidth as their biggest hurdles for video production.

To provide a focused learning experience, this exploration is organized across several sections, each highlighting a distinct aspect of successful B2B explainer video strategies. This structure allows for a deeper examination of individual videos and their specific methods for maximizing conversions. This section will showcase examples of animated explainer videos under 60 seconds, demonstrating the effectiveness of brevity in capturing attention and achieving results. Consider these insights as you plan your next video project, and also explore how 30 small B2B explainer video examples can further inspire your approach to video marketing.

It’s crucial to plan ahead when it comes to high-quality video production. Discuss with our team, how you can get visual style, budget, timeline in sync.

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Small B2B explainer video Examples

1. NETAFIM Sales tool video

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Duration : 1 minute and 10 seconds

Agricultural crop protection animation excels by presenting Netafim's Pulsar + StripNet X as the ultimate multi-disciplinary solution for safeguarding intensive crops against extreme frost and heat events. Through sophisticated CGI, it deconstructs proprietary "air bag technology" and "pulse mechanisms," visually proving unmatched precision and significant water efficiency. This creates a compelling narrative of innovation and reliability.

Why It Stands Out:

Animated Reveal of Pulsar's Core Innovation: Netafims video employs stunning CGI cutaways and X-ray views to transparently showcase the internal workings of the Pulsar system, revealing its unique "air bag technology" and "pulse mechanism." This visual deconstruction provides undeniable proof of the advanced engineering beneath the surface, building immediate trust and understanding.

Precision Protection & Significant Water Savings: The StripNet X head is specifically designed for intensive crops, demonstrating super-focused protection against both frost and heat. The animation highlights how this integrated system saves up to 50% water, positioning the Netafim solution as both environmentally responsible and economically efficient for growers.

* Visualizing the Ultimate Multi-Disciplinary Solution: The video effectively frames Pulsar + StripNet X as the comprehensive, all-in-one answer to climate challenges. It communicates a reduced system cost, large area coverage, and implied remote operation, reinforcing Netafims promise to "Grow More With Less„¢" by visualizing tangible, high-impact benefits for agricultural operations.

What We Can Learn

Weave rich history and context into your message for deeper audience connection.

2. NetSuite clarify business offering

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Duration : 1 minute and 11 seconds

Warehouse automation software benefits are vividly illustrated in NetSuite's animated explainer, which strategically demystifies the concept by clarifying its crucial role as a software-driven solution beyond physical robotics. This video masterfully employs a problem-solution narrative and dynamic infographic visualizations to demonstrate how streamlined operations and reduced manual errors lead to tangible improvements in sales and customer satisfaction.

Why It Stands Out:

Redefining Automation: Beyond Robotics to Software Efficiency: This explainer intelligently reframes "warehouse automation," shifting the focus from expensive physical robots to the accessible and impactful capabilities of software solutions. NetSuite positions its offering as the intelligent backbone that orchestrates efficiency, challenging common perceptions and broadening its appeal.

Visualizing ROI: Charting Tangible Business Gains: The video uses compelling animated graphs to translate complex operational improvements into clear, measurable business outcomes. It powerfully illustrates how NetSuite's automation reduces fulfillment times and order errors while increasing sales, providing undeniable visual proof of a strong return on investment.

* From Manual Errors to Streamlined Fulfillment: Through a clear problem-solution narrative, the video vividly contrasts the inefficiencies of manual processes€”highlighted by warning signs and declining metrics€”with the precision of automated systems. This transformation underscores how NetSuite's solution mitigates human error, leading to faster, more reliable order fulfillment and an elevated customer experience.

What We Can Learn

Emphasize product composition like using sixty three percent recycled plastic connects with value aligned audiences.

3. State Street explain business model video

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Duration : 1 minute and 14 seconds

Financial post-trade automation explainer, this video from State Street Alpha masterfully transforms complex operational challenges into a compelling visual narrative. Utilizing abstract motion graphics and intuitive metaphors, it first highlights the increasing complexity and risk of manual reconciliation. The video then introduces State Street Alpha as a transformative, cloud-based platform, visualized as a 'data rocket' streamlining processes and a unifying hub, guiding viewers from problem to a clear, efficient solution.

Why It Stands Out:

Navigating Post-Trade Complexity with Visual Clarity: The video effectively leverages dynamic animated road signs, a struggling truck, and disparate screens to abstractly yet vividly portray the complexities of post-trade settlement processes and the risks of failed trades. This clear problem-setting contextualizes State Street Alpha as the essential remedy.

Alpha's Unified Platform for Real-Time Automation: State Street Alpha is presented as the industry's first front-to-back platform, visualized through a glowing cloud and circuit board, underscoring its integrated, automated capabilities. The seamless animation of real-time order routing and allocations demonstrates the platforms power to reduce operational risk and manual effort.

* Powering Global Growth Across Asset Classes: The explainer culminates in a powerful visual of a global map illuminated with growth points and asset class icons. This sequence effectively communicates State Street Alpha's ability to automate trade matching and settlement, directly supporting a firm's expansion into new geographies and diverse asset classes, future-proofing their operating model.

What We Can Learn

Showcase remote control functionality vividly to emphasize convenience and enhance perceived security benefits.

4. Medtronic simplify onboarding video

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Duration : 1 minute and 19 seconds

Medtronic capsule endoscopy innovation is powerfully championed in this explainer video, which frames the PillCam as a revolutionary diagnostic beacon that embodies bold leadership and a relentless 20-year pursuit of better patient outcomes. Through a blend of stunning photorealistic CGI, evocative metaphors, and an authoritative narrative, Medtronic compellingly showcases the courage and vision driving its transformative impact on an entire medical field.

Why It Stands Out:

Pioneering Vision: Medtronic's Two Decades of Diagnostic Leadership: The video boldly asserts Medtronic's enduring market authority by celebrating 20 years of PillCam innovation, using powerful rhetoric and visual progression to underscore its courageous and visionary leadership in gastrointestinal diagnostics.

Precision Unveiled: CGI's Role in Visualizing Micro-Medical Marvels: Employing exceptional photorealistic CGI, the video meticulously animates the PillCam and its intricate internal components within a stylized biological environment, translating complex micro-medical technology into clear, compelling visuals.

* Human Impact & Future Horizons: Bridging Technology with Patient Outcomes: Medtronic connects advanced diagnostic capabilities to tangible patient benefits through relatable clinical scenarios and concludes with a visionary animation of the PillCam evolving into intelligent data networks, signifying continuous, human-centric progress.

What We Can Learn

Show impact of your solution at microscopic level; 90% of professionals find technical animation helpful.

5. MICROCHIP engaging B2B animation

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Duration : 1 minute and 1 second

MICROCHIP's B2B explainer on high-performance RF microwave components masterfully showcases its extensive portfolio designed to meet the rigorous demands of modern RF systems. This visually engaging animation strategically blends detailed product insights with real-world application contexts, positioning MICROCHIP as a comprehensive and innovative partner for advanced designs.

Why It Stands Out:

Engineering Superiority: Powering Next-Gen RF with Advanced Materials This video powerfully highlights MICROCHIP's cutting-edge use of advanced semiconductor technologies like Gallium Arsenide (GaAs) and Gallium Nitride on Silicon Carbide (GaN-on-SiC). It visually translates their technical advantages into superior linearity, power density, and thermal management, proving MICROCHIP's foundational strength in high-performance component engineering for future-proof designs.

Enabling Critical Demands: From Satellite to Smart City Infrastructure The animation effectively contextualizes MICROCHIP's RF and microwave solutions across diverse, high-stakes applications, including radar systems, satellite communications, and modern urban networks. By illustrating their essential role in these demanding environments, the video underscores the reliability and broad utility of MICROCHIP's components in critical infrastructure globally.

* Accelerating Innovation: Comprehensive Design Support for Swift Market Entry Beyond product features, MICROCHIP distinguishes itself by explicitly offering extensive design support and technical resources. This strategic emphasis on partnership aims to accelerate customer development cycles and facilitate quicker market introduction for innovative products, demonstrating MICROCHIP's commitment to enabling client success and fostering collaborative advancement in RF technologies.

What We Can Learn

Simulate invisible threats and protection processes to build trust and highlight crucial benefits effectively.

6. Folium compelling B2B video content

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Duration : 1 minute and 1 second

Folium smart sensor network animation for agritech exemplifies how sophisticated 3D product animation can illuminate complex B2B solutions. This video clearly demonstrates how Folium's innovative smart sensor network, integrating multiple environmental sensors into one wireless unit, provides crucial, granular data for optimizing greenhouse growing conditions and boosting yield, all within a concise, visually driven narrative.

Why It Stands Out:

Single Unit, Multi-Sensor Power: Simplifying Data Collection: The video precisely showcases the Folium sensor's ability to consolidate six critical environmental metrics€”Air Temp, RH, BP, CO2, PAR, and RAD€”into a single, compact, wireless unit. This visually explains how Folium streamlines complex data collection, making advanced monitoring accessible and easy to install via Bluetooth.

Granular Insights Through Dynamic Heatmap Visualization: Folium's distinct strength in data presentation shines through animated heatmaps, which dynamically illustrate relative humidity, PAR, and temperature variations across a greenhouse. This spatial data visualization transforms raw numbers into actionable, easy-to-understand insights, empowering growers to identify and manage microclimates with unparalleled precision.

* Answering Critical Questions to Enhance Your Bottom Line: Beyond features, the video strategically addresses key grower pain points, such as identifying microclimates or CO2 loss. By directly linking comprehensive data to answers for these critical questions, the Folium smart sensor network positions itself as an indispensable tool for data-driven decisions that directly improve yield and boost profitability.

What We Can Learn

Visually demonstrate integrated management and data flow, highlighting comprehensive system capabilities.

7. BIOTRONIK SaaS explainer video

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Duration : 1 minute and 1 second

Advancing patient care potential through technical mastery, BIOTRONIK presents a powerful visualization of their Force Sensing Ablation System. The video illuminates the device's core ingenuity, showcasing a gold tip electrode for enhanced thermal dynamics and the innovative X-pattern irrigation ports ensuring optimal cooling performance during delicate cardiac procedures.

Expertly detailing intricate components, this presentation simplifies complex functions. It reveals the reliable internal mechanism using precision cut windows to demonstrate accurate contact force detection and an optical sensor mitigating interference. The video effectively employs techniques found in a high-quality SaaS explainer video, building clinician confidence by clarifying the technology enabling safer, more effective interventions.

What We Can Learn

Clearly explain core functions like document access improving user efficiency by 25%.

8. Axway Customer journey support video

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Duration : 1 minute and 23 seconds

This API platform explainer animation by Axway masterfully addresses the complexities of the evolving digital marketplace. It establishes Axway's core thesis: empowering businesses to innovate faster and deliver brilliant customer experiences by securely connecting diverse digital assets. Through crisp line art animation and dynamic diagrammatic constructions, it demystifies complex integrations and highlights a robust, partner-centric approach to digital transformation.

Why It Stands Out:

Accelerating Digital Innovation Through Connected Experiences: Axway's video effectively illustrates how its Amplify Platform transforms legacy infrastructure into agile, customer-centric digital experiences. By visually navigating market challenges and demonstrating seamless connectivity, it showcases the brand's commitment to driving rapid innovation and enhanced value for its clients.

Fostering Partner Intimacy for Amplified Business Growth: The animation uniquely emphasizes Axway's dedication to its "family of partners" through a tailored Business Partner Program. It visually depicts joint growth, comprehensive enablement, and the profound value of "partner intimacy," establishing a powerful narrative of shared success and collaborative ecosystem expansion.

* Visualizing Complex Connectivity with Animated Clarity: Complex concepts like API management and ecosystem integration are simplified through elegant line art and evolving animated infographics. The structured presentation of the Axway Amplify Platform ensures that viewers grasp intricate system interdependencies and the platform's foundational role in achieving secure and brilliant digital experiences.

What We Can Learn

Using visuals improves information retention by 400 percent making complex details memorable for audiences.

9. Accedo B2B product explainer video

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Duration : 1 minute and 26 seconds

This video platform customization SaaS explainer demonstrates how Accedo One empowers content providers to efficiently build and manage uniquely branded, personalized video experiences. Through vibrant 2D animation and intuitive UI simulations, it visually simplifies complex video business operations, showcasing its cloud-based, no-code capabilities for seamless multi-platform delivery and monetization.

Why It Stands Out:

Crafting Unique Video Experiences with Visual Control: The animation vividly illustrates Accedo One's intuitive drag-and-drop interface and powerful visual editor, allowing content providers to style and configure thousands of layout options. This seamless control enables the creation of uniquely branded and personalized video experiences, adapting fluidly across phones, tablets, laptops, and smart TVs with just a few clicks.

Integrated Simplicity for a Scalable Video Future: Accedo One powerfully tackles the challenge of complex third-party integrations by consolidating all essential components within a unified cloud platform. This innovative approach translates into lower maintenance costs and inherent scalability, offering content providers a streamlined, future-proof infrastructure and extensive marketplace access without integration headaches.

* Empowering No-Code Management for Content Providers: The video's central promise is to liberate content providers from the need for specialist development teams, enabling agile video business growth without programming skills. By demonstrating accessible customization and management tools, Accedo One positions itself as the ultimate solution for taking full creative and operational control over content delivery.

What We Can Learn

Present performance improvements with clear metrics like reaching 15 percent click rate.

10. SCHUNK B2B animated explainer

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Duration : 1 minute and 28 seconds

Industrial gripper application examples: This SCHUNK B2B animated explainer masterfully showcases the versatility and precision of its automated gripping solutions. Through dynamic 3D product visualization combined with a high-density, visually cataloged sequence of real-world applications, it efficiently delineates how SCHUNK products provide reliable answers to diverse industrial handling challenges.

Why It Stands Out:

Dynamic Visuals Unpack Gripper Versatility: The video effectively transitions from an animated deconstruction of a 2-jaw parallel gripper, illustrating modularity and diverse grip mechanics, to real-world footage. This blend dynamically demonstrates how SCHUNK's full line of grippers adapts across applications, from OD/ID grips to angular and axial holds.

Pinpointing Precision: Gripper Applications Detailed: Each real-world scenario is accompanied by precise on-screen technical specifications, clarifying specific gripper types and grip functions for tasks like tray pick-n-place, machine tending, and handling fragile parts. This information-rich approach guides viewers through SCHUNKs extensive problem-solving capabilities.

* The Authority in Automated Material Handling Solutions: With high-fidelity production value and a comprehensive display of specialized grippers, this explainer establishes SCHUNK as a leading provider. It builds immediate credibility by presenting clear, application-focused visual evidence, positioning the brand as the definitive source for complex automated material handling solutions.

What We Can Learn

Showcasing improved data validity at 81 provides concrete proof points resonating with viewers.

11. Axis Communications SaaS explainer video

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Duration : 1 minute and 31 seconds

Axis partner program benefits are powerfully articulated in this motion graphics explainer, which visually deconstructs Axis Communications' comprehensive ecosystem for mutual growth. Through abstract animation and clear information design, the video reassures potential partners by demonstrating how their success is Axis's primary goal, fostering a sense of collaborative innovation.

Why It Stands Out:

Dynamic Visuals Unveil a Global Support Ecosystem: Axis Communications masterfully transforms simple shapes into an expanding hexagonal network, establishing a vibrant global ecosystem of knowledge-sharing experts. This signature animation immediately conveys the breadth of opportunities and interconnected support available to partners.

Explaining Intricate Benefits Through Animated Metaphors: The video simplifies complex value propositions using intuitive visual analogies. A rising bar chart culminating in a trophy brilliantly illustrates increasing partner benefits leading to ultimate success, while abstract balancing acts clarify priority helpdesk support resolving integration challenges for Axis Communications.

* Fostering Innovation Through Unified Partnerships: By systematically presenting access to exclusive development tools, beta software, and strategic marketing opportunities, Axis Communications positions itself as an enabler. The video concludes with converging lines, powerfully asserting that "we are stronger together," pushing the boundaries of innovation collaboratively.

What We Can Learn

Demonstrate resilience across extreme temperatures like negative 37 to 55 degrees.

12. Kadence explaining value proposition

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Duration : 1 minute and 33 seconds

Hybrid work scheduling software explainer for Kadence elegantly unpacks the complexities of modern hybrid work, presenting its intuitive platform as the definitive solution for seamless collaboration and real-time visibility. This 2D motion graphics video transforms the frustration of uncoordinated schedules into an empowering vision of connected teams and optimized office spaces.

Why It Stands Out:

From Hybrid Confusion to Coordinated Clarity: The video strategically contrasts remote work isolation with missed office opportunities, then introduces Kadence as the unifying force. Dynamic 2D character animation visually articulates how Kadence provides real-time context, transforming disparate schedules into a clear, actionable team plan.

Orchestrating Team Presence for Real Collaboration: Kadence empowers teams with instant insight into who is where, when. Its "dynamic schedule matrix" masterfully visualizes team schedules, enabling easy adjustments to foster critical face-to-face meetings and nurture deeper connections for enhanced collaboration.

* Intelligent Planning for Dynamic Team Engagement: Kadence transcends basic booking, acting as a strategic tool for enhancing employee experience and cross-functional collaboration. Its intuitive information design simplifies dynamic hybrid schedules, effortlessly guiding teams to book the right spaces and enabling their best work.

What We Can Learn

Use dynamic data visualization to simplify complex industrial processes engaging viewers with clear insight.

13. Lyve Mobile improve B2B pitch video

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Duration : 1 minute and 49 seconds

Efficient edge-to-cloud data transfer is critical, and the Lyve Mobile pitch video masterfully illustrates how to overcome the pervasive challenge of data gravity. Through a sophisticated 3D animated explainer, it dissects the complexities of traditional data management and network congestion, then presents Lyve Mobile as a simple, secure, and highly efficient solution for petabyte-scale data migration, enabling faster time to insight.

Why It Stands Out:

Visually Deconstructing Data Gravity's Barriers: The video immediately hooks viewers by depicting a network riddled with red, slow, and expensive data paths, visually representing data gravity's costly constraints and data silos. This stark problem-solution contrast, powered by clear isometric 3D animation, instantly clarifies why traditional methods fail at petabyte scale, setting the stage for Lyve Mobiles innovative approach.

Orchestrating Seamless Edge-to-Cloud Data Logistics: Lyve Mobile is presented through dynamic visuals of physical data movement, showcasing how the Lyve Mobile Shuttle and Lyve Mobile Array bypass network limitations. This "data logistics" narrative effectively demonstrates the efficient capture, storage at the edge, and rapid migration of massive datasets from diverse IoT endpoints directly into cloud production workflows for analysis, dramatically reducing latency and cost.

Flexible Consumption for Predictable Data Management: The Lyve Mobile solution is strategically positioned not just as hardware, but as a scalable, modular, and vendor-agnostic "as-a-service" offering. The video highlights how enterprises can scale devices up or down with predictable costs, making Lyve Mobile an operationally efficient and financially flexible choice for managing distributed data, thus enabling faster time to insight without vendor lock-in.

What We Can Learn

Clearly quantify market success by showing 1500 worldwide customers have adopted the solution.

14. Petal High-level overview video

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Duration : 1 minute and 49 seconds

Automated physician scheduling solution, PetalMD, transforms the overwhelming complexity of medical staff rostering into a seamless, real-time, and balance-promoting experience. This animated explainer strategically empathizes with the struggles of manual coordination before showcasing an intuitive, cloud-based platform that automates schedules, simplifies swaps, and ultimately improves physician well-being.

Why It Stands Out:

Automating the Medical Schedule Maze: The video masterfully visualizes the shift from paper-laden chaos and pervasive conflicts to PetalMD's intelligent, automated system. It clearly shows individual non-availabilities seamlessly feeding into a cloud platform, effortlessly generating conflict-free, optimized schedules, saving planners significant hours.

Empowering Physicians with Flexible Control: PetalMD empowers physicians with direct control over their schedules. The video highlights user-friendly mobile input for non-availabilities and a standout feature for easy, real-time shift swaps between colleagues, complete with instant notifications, fostering autonomy and reducing friction.

Achieving Work-Life Harmony for Healthcare Teams: Beyond mere efficiency, PetalMD's ultimate value is visually underscored by a perfectly balanced work-life seesaw. Simplifying complex scheduling and offering flexibility, the system directly contributes to increased physician satisfaction, better communication, and a healthier personal-professional equilibrium.

What We Can Learn

Showcase key design including 60 degree angulation for enhanced navigation and procedure success.

15. WinAutomation B2B marketing video

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Duration : 1 minute and 51 seconds

This desktop task automation software explainer for WinAutomation compellingly illustrates how repetitive manual tasks can be transformed into streamlined, efficient workflows. It masterfully uses dynamic animation and a clean UI demonstration to showcase WinAutomation's intuitive drag-and-drop process building, alongside advanced scripting capabilities, empowering users to reclaim valuable time through secure, unattended operations.

Why It Stands Out:

Transforming Tedium into Streamlined Efficiency The video opens with a relatable depiction of monotonous work, then vividly transitions to WinAutomation's solution. This narrative arc powerfully conveys the shift from manual burden to automated productivity, positioning WinAutomation as a catalyst for efficiency and innovation.

Unlocking Productivity with Unattended Operations Emphasizing the ability to run processes in parallel or background, even overnight with auto-login, this video highlights a core strategic benefit. It positions users as "automation champions" who gain extra time, reinforcing WinAutomation's capacity for secure, continuous, and hands-off task completion.

Comprehensive & Accessible Automation for All Through a dynamic, orbiting sphere of icons and a clear UI demonstration, the explainer showcases WinAutomation's vast library of actions for desktop and web applications. This effectively communicates its dual appeal** easy no-code process creation for business users and robust scripting support for professional developers.

What We Can Learn

Clearly visualize complex software processes to demonstrate true capability and efficiency.

16. Check Point B2B animated explainer

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Duration : 1 minute and 52 seconds

Navigating the complexities of modern security for a distributed workforce in this expanded digital landscape is a daunting task, with users accessing resources from diverse locations and devices. This Check Point video utilizes clean, interpretive animation to visualize scattered vulnerabilities, introducing Harmony and presenting a unified security concept beautifully.

Its power as a B2B animated explainer lies in simplifying this landscape, showcasing Harmony as the industrys first truly unified solution. This consolidation promises unparalleled protection and welcome simplicity, preventing threats across users, devices, access, email, and browsing. Harmony streamlines defense centrally.

What We Can Learn

Maintain high visual engagement and brevity; videos under one minute see 80 percent retention.

17. TIBCO clarify service offering video

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Duration : 1 minute and 54 seconds

This TIBCO service offering video strategically positions the brand as the essential enabler for manufacturers transitioning to smart, connected digital factories. It leverages a blend of dynamic visuals and direct narration to demonstrate how integrating diverse technologies and data unlocks enterprise-wide intelligence, driving innovation and preparing businesses for future growth.

Why It Stands Out:

Architecting the Connected Digital Factory: TIBCO's 20-year legacy is showcased by demonstrating how its company-wide integration capabilities empower manufacturers to build future-ready digital factories that connect, sense, analyze, and act quickly on data.

Driving Innovation with Real-time Intelligence: The video highlights how technologies like IoT, Edge Computing, AI, and Computer Vision are integrated to break down data silos, provide a measurable 360-degree factory view, and enable real-time detection and prediction of critical anomalies with AI-powered analytics.

* Fostering Agile, Collaborative Environments: By establishing factory-wide collaboration through connected people, processes, and applications, TIBCO lays an agile and open foundation with cloud-enabling technologies for sustainable, end-to-end innovation in a rapidly transforming industry.

What We Can Learn

Effectively demonstrate unique capabilities like 24 hour endurance ensuring reliable persistent operational coverage.

18. 6sense video for B2B education

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Duration : 1 minute and 57 seconds

This B2B predictive revenue growth explainer for 6sense masterfully transforms the abstract challenge of unpredictable revenue into a tangible, solvable problem. It illustrates how 6sense "lights up the dark funnel" by leveraging comprehensive customer intent data and AI to empower sales and marketing teams, ensuring predictable and consistent growth.

Why It Stands Out:

Illuminating the Dark Funnel with Unified Intent Data: 6sense uniquely tackles revenue unpredictability by visualizing the collection of vital customer intent signals from both known and unknown accounts. This proprietary intent network and patented Company Graph accurately match buying signals to individual personas, housed within an embedded CDP for holistic data unification.

Decoding the Buyer Journey with AI-Powered Precision: The video clearly demonstrates how 6sense uses AI to pinpoint best-fit accounts, assess their exact stage in the buying journey€”from awareness to purchase€”and identify the full buying center. This sophisticated analysis empowers teams with deep, actionable insights for strategic account prioritization.

* Orchestrating Engagement for Predictable Revenue: 6sense facilitates dynamic segmentation and automatically orchestrates hyper-targeted, cross-channel engagement, ensuring the right buyers receive the right message at the ideal time. The platform measures impact with account-based metrics, ultimately enabling sales and marketing teams to achieve consistent and predictable revenue growth.

What We Can Learn

Demonstrate intricate features through intuitive visual walkthroughs boosting audience understanding by thirty percent.

19. Onfido short B2B video

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Duration : 1 minute and 9 seconds

As interactions move online, establishing genuine connections presents a significant hurdle. This is where Onfido steps in, offering a solution that grounds digital activity in real identity. The video compellingly shows how simply scanning an ID and taking a selfie initiates a robust verification powered by a hybrid of machine learning and expert review.

Knowing with certainty who customers are without meeting face-to-face offers immense value, reducing manual burdens and building trust. This approach, masterfully depicted in this short B2B video, provides a powerful template for others needing to communicate complex solutions clearly. It shows how focusing on solving a tangible problem with accessible visuals inspires confidence.

What We Can Learn

Explaining abstract software benefits visually can improve conversion rates by upto 40 percent.

20. VTEX B2B product explainer video

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Duration : 2 minutes and 14 seconds

B2B unified commerce platform explainer VTEX masterfully deconstructs complex e-commerce fragmentation, guiding viewers through a sophisticated CGI platform rendering that visualizes a seamless, integrated solution. This dynamic 3D animation strategically transforms abstract data flows into a tangible "living platform," empowering businesses with a clear path to digital transformation.

Why It Stands Out:

Architecting Unified B2B Commerce with Seamless 3D Visuals VTEX masterfully employs high-fidelity CGI platform rendering, creating a "living platform" where abstract data flows and modular systems dynamically converge. This visually translates VTEX's comprehensive integration of B2B, B2C, and omnichannel capabilities into a tangible, unified commerce solution.

Clarifying Omnichannel Complexity for B2B Decision Makers Addressing critical B2B digital transformation pain points, the VTEX animation intelligently distills intricate e-commerce functionalities into digestible visual segments. Clear narrative progression, synchronized on-screen text, and strategic color-coding simplify multi-channel complexities, providing a coherent vision of scalable operations.

High-Fidelity Production Building Trust in a Cutting-Edge Platform** The polished 3D animation, featuring smooth camera movements and a modern aesthetic, elevates the VTEX brand's authority and trustworthiness. This deliberate choice in production value positions VTEX as a leader, inspiring confidence in its cutting-edge, integrated, and reliable unified commerce platform.

What We Can Learn

Enhance your narrative using unique visual styles to make your story unforgettable.

21. Bioventus overcome B2B objections video

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Duration : 2 minutes and 1 second

Single-injection HA knee osteoarthritis treatment is powerfully articulated by Bioventus' DUROLANE, which uses advanced NASHA technology to deliver powerful, long-lasting relief. This scientific visualization deconstructs the unique molecular stability and extended joint residence time, proving its clinical equivalence to five-injection therapies and directly addressing B2B objections for healthcare professionals.

Why It Stands Out:

Unveiling DUROLANE's Molecular Advantage: Through intricate 3D molecular animation, Bioventus precisely visualizes NASHA technology, showcasing how stabilized, naturally entangled HA chains resist degradation and feature the highest reported molecular weight (10^6 kDa), offering a superior pharmacokinetic profile.

Single Shot, Superior Staying Power: The video uses a compelling split-screen comparison to demonstrate DUROLANE's single 3mL injection providing clinically equivalent efficacy to five other HA injections, highlighting its unprecedented total joint residence time of approximately 150 days for enhanced patient convenience and sustained relief.

* From Science to Lasting Patient Relief: Transitioning from detailed scientific explanations to real-world patient benefits, the video connects DUROLANE's advanced formulation to tangible outcomes like improved mobility and powerful, durable pain relief, effectively building trust and promoting an active, healthier lifestyle.

What We Can Learn

Demonstrating product performance and detailed operation in action boosts viewer purchase intent by 97 percent powerfully.

22. CIENCE Brand messaging video

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Duration : 2 minutes and 24 seconds

This B2B sales acceleration animated explainer for CIENCE masterfully visualizes the complex synergy of data, AI, and human expertise, delivering on its central thesis of predictable revenue growth. The video moves from abstract challenges to intelligent solutions, using sophisticated motion graphics to articulate how CIENCE transforms fragmented efforts into cohesive, strategic outcomes for C-suite decision-makers.

Why It Stands Out:

Dynamic Visualizations of Integrated Intelligence The CIENCE video employs fluid motion graphics and abstract data visualizations to seamlessly merge complex concepts of data science and human expertise. This continuous visual flow creates compelling metaphors for interconnectedness, making sophisticated AI-human synergy understandable and tangible.

Articulating Predictable Revenue Growth Focusing on strategic outcomes, the animation translates the abstract promise of "sales acceleration" into a clear, visual narrative of predictable growth. It effectively addresses B2B executive pain points by demonstrating CIENCE's methodical approach to leveraging data for tangible, positive business trajectories.

High-End Production for a Visionary Brand With its polished aesthetic, confident narration, and crisp technical execution, the video projects CIENCE as a forward-thinking, authoritative leader. This superior production value instills trust and elevates the brand, positioning it as a strategic partner capable of delivering intelligent, data-driven results.

What We Can Learn

Showcasing tool-free design simplifies maintenance and empowers users to upgrade easily.

23. Capillary B2B marketing video

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Duration : 2 minutes and 8 seconds

This B2B marketing personalization software explainer video by Capillary skillfully addresses the modern challenge of evolving consumer expectations, positioning its Campaign Manager as the definitive solution for transforming generic campaigns into hyper-targeted, conversion-driving experiences. Through compelling 2D motion graphics and dynamic UI demonstrations, it clearly illustrates how precision segmentation and intelligent journey orchestration maximize ROI for marketing managers.

Why It Stands Out:

Precision Segmentation for Engaging Customer Experiences: Capillary's powerful platform leverages over 80 segmentation filters, enabling brands to move beyond broad targeting. The video vividly shows how this granularity allows for highly relevant communication and personalized coupon delivery, fostering deeper customer loyalty by catering to individual preferences and purchase histories.

Orchestrating Seamless Omnichannel Customer Journeys: The Capillary explainer demonstrates the sophistication of omnichannel campaigns, from targeted social media ads and push notifications to real-time dynamic offers delivered in-store. It elegantly visualizes the 'Customer Journey Builder,' mapping time-based and event-triggered engagements that ensure messages reach the right customer at the opportune moment, across their preferred channels.

* AI-Driven Insights for Maximized ROI: Beyond execution, Capillary assures measurable business impact by prominently featuring real-time ROI tracking and AI-powered campaign recommendations. The video visually connects personalized outreach to a significant 5% increment in sales, providing marketing managers with the confidence that their strategies are not only customer-centric but also directly contribute to tangible revenue growth, free from spammy outreach.

What We Can Learn

Highlighting how your solution solves common problems increases conversion by up to 30 percent effectively.

24. SEW-EURODRIVE B2B service explainer video

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PT1M10S
Duration : 3 minutes and 20 seconds

Industrial sorting system animation by SEW-EURODRIVE showcases intelligent drive solutions meticulously designed to elevate logistics efficiency. The video masterfully deconstructs complex operational challenges, presenting a comprehensive suite of technologies that ensure maximum energy efficiency, unwavering reliability, and unparalleled precision for high-throughput material handling.

Why It Stands Out:

Precision Engineering for Peak Throughput: This animation by SEW-EURODRIVE visually dissects a complex sorting environment, highlighting energy-optimized synchronous motors and powerful linear motor SLC. The use of dynamic camera work and transparent cutaways clearly demonstrates how these advanced components achieve swift, precise material diversion, significantly boosting sorting performance.

Streamlined Reliability with Smart Integration: The video emphasizes reduced maintenance through wear-free linear motors and the MOVITRANS® contactless energy transfer system, ensuring high system availability. Furthermore, SEW-EURODRIVE leverages MOVILINK® DDI single-cable technology and shielded Wi-Fi communication, illustrating how seamless integration simplifies setup and operations while enhancing safety features.

Visualizing Seamless Sorting Dynamics: Through its clean, monochromatic aesthetic, the animation effectively contextualizes each modular component within the larger system. It illustrates scalable solutions and perfectly matched drive components, ensuring optimum performance for diverse materials, thereby showcasing SEW-EURODRIVE's capacity for flexible, future-proof project planning and high-throughput capabilities.

What We Can Learn

Clearly explain core benefits simplify complex processes using approachable visuals

25. Cloudways animated explanation video

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PT1M10S
Duration : 43 seconds

Kubernetes auto-scaling WordPress hosting is expertly deconstructed in this Cloudways Autonomous animated explainer, targeting businesses grappling with fluctuating traffic. The video strategically demonstrates how its robust, hands-off infrastructure dynamically scales to maintain peak performance during sale-season spikes, liberating users to focus purely on growth.

Why It Stands Out:

Dynamic Auto-Scaling for Uninterrupted Performance: The video visually articulates the product's core promise through clear "Scale up" and "Scale down" animations, showing Cloudways Autonomous effortlessly adapting to traffic surges and lulls. This dynamic visualization immediately conveys the platform's reliability and superior performance under any load, removing a critical B2B concern.

Deconstructing Kubernetes for Effortless Hosting: Complex backend architecture, powered by Kubernetes, is simplified into an intuitive, animated flow diagram. This innovative information design clarifies how components like load balancers and WordPress pods work together, proving the sophisticated technical foundation behind Cloudways Autonomous's high availability without overwhelming the viewer.

* Hands-Off Hosting for Unwavering Business Growth: By highlighting features like free Cloudflare Enterprise CDN, Object Cache Pro, and 24/7 expert support, Cloudways assures businesses of a completely managed, optimized environment. This strategic emphasis positions Cloudways Autonomous as a partner for growth, freeing up valuable time and resources previously spent on server administration.

What We Can Learn

Present workforce challenge statistics like 40% considering quitting creating urgency.

26. Asperitas animated business video

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PT1M10S
Duration : 45 seconds

This immersion cooling system animation for Asperitas masterfully redefines data center thermal management, presenting a high-performance, sustainable, and easily scalable solution. Through sophisticated 3D product visualization, the video elegantly demystifies the natural convection process, showcasing Asperitas's innovative approach to efficient, silent computing.

Why It Stands Out:

Immersive Fluid Dynamics: Natural Convection Unveiled Asperitas strategically employs dynamic CGI cutaways to reveal the elegant, fan-less dance of Shell Immersion Cooling Fluid. This visual transparency clearly demonstrates the core innovation of natural convection, allowing viewers to instantly grasp the fundamental mechanism of heat transfer and the power efficiency it enables.

Simplified Operations: Plug-and-Play for High-Density Servers The video brilliantly communicates operational ease by showcasing Asperitas's fully contained, plug-and-play design. It highlights the seamless integration of 24 high-density servers, coupled with benefits like zero water consumption and silent operation, directly addressing IT managers' concerns about deployment, maintenance, and environmental impact.

* Modular and Sustainable: Future-Proofing Data Center Growth Through a compelling sequential reveal, Asperitas emphasizes the modular and scalable nature of its solution. This visual storytelling positions the system not just as a cooling unit, but as a flexible, sustainable investment that confidently supports long-term data center expansion and evolving high-performance computing needs.

What We Can Learn

Show high throughput and precision with dynamic visuals reflecting industrial capabilities boosting processing speed.

27. Stahl B2B service explainer video

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PT1M10S
Duration : 51 seconds

Witnessing the inherent elegance of leather amplified through dynamic visuals provides an instant connection to quality. Abstract simulations show material gaining fluid movement and a distinctive feel, highlighting how a topcoat elevates goods naturally while preserving authenticity.

This powerful demonstration, rooted in advanced polymer technology, assures high fastness and superior durability. As a prime B2B service explainer video, it expertly communicates technical benefits alongside minimized environmental impact, inspiring confidence in a next-generation solution designed for performance and aesthetic excellence across stunning finishes.

What We Can Learn

Demonstrating practical product use cases via engaging and realistic animated simulations educates effectively.

28. BERNARD B2B product explainer

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PT1M10S
Duration : 51 seconds

This industrial product CGI teaser masterfully builds anticipation for Bernard's new welding technology, positioning it as a groundbreaking solution that elevates performance and safety. Through high-fidelity 3D animation, synchronized text, and dynamic visuals, the video elegantly showcases engineering excellence, user-centric design, and the promise of efficient extraction ahead of its Q1 2025 launch.

Why It Stands Out:

Precision Engineering: Unveiling Robust MIG Gun Design: The animation utilizes photorealistic CGI to meticulously render the Bernard MIG gun, highlighting its intricate components, textured grip, and durable construction. This visual precision underscores the product's advanced engineering and robust build, instilling confidence in its longevity.

Ergonomics & Efficiency: A Welder-Centric Focus: By isolating and animating key features like the ergonomic trigger and the implied internal fume capture mechanism, the video clearly communicates user benefits. On-screen text emphasizes "Enhanced Ergonomics" for comfort and "Efficient Extraction," directly addressing welder fatigue and safety concerns without needing narration.

* Strategic Teaser: Building Anticipation for Q1 2025: Employing a "Coming Soon" approach, Bernard skillfully introduces its "Clean Air E" technology with a dynamic reveal of its name and launch timeline. This pre-release strategy generates significant industry buzz and establishes the brand as a forward-thinking innovator in industrial welding solutions.

What We Can Learn

Our visualization demonstrates increased output generating up to three times more data per hour.

29. RIFO B2B service explainer

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PT1M10S
Duration : 53 seconds

RIIFO F6 push-fit explainer. This 3D product visualization for RIIFOs F6 Push-Fit fitting brilliantly conveys its core strategic thesis: a universally adaptable, secure, and user-friendly connection solution. Through exceptional photorealistic CGI and a meticulously paced narrative, the video deconstructs the fitting, clearly demonstrating its multi-pipe compatibility and intuitive visual indicators to elevate installer confidence and simplify complex plumbing.

Why It Stands Out:

Engineering Unveiled: Inside the F6 Push-Fit Precision The RIIFO video utilizes advanced CGI and kinematic animation to reveal the fitting's internal genius. A detailed exploded view labels components like the Spacer, Grab Ring, Collet, and double Seal Ring structure, meticulously illustrating how double slip prevention ensures superior, leak-proof connections.

Effortless Installation with Visual Assurance The push-fit mechanism is demonstrated with both PEX and multilayer pipes, highlighting RIIFO's commitment to easy, tool-free installation. A standout feature is the intuitive green visual indicator, providing instant, color-coded confirmation of full pipe insertion, drastically reducing potential errors and boosting installer confidence.

Versatile Compatibility, Award-Winning Design This RIIFO explainer strategically showcases the F6 Push-Fit's ability to adapt to both PEX and multilayer pipes using the same fitting, offering unparalleled versatility. The video prominently features the prestigious German iF Design Award and Red Dot Award, validating the product's innovative engineering and superior quality.

What We Can Learn

Place the product in aspirational real-world environments that truly inspire viewers creativity and imagination.

30. NEXAR visual explanation B2B

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PT1M10S
Duration : 56 seconds

Unified electronics design ecosystem, this NEXAR B2B explainer video vividly dramatizes the electronics industry's shift from fragmented, siloed operations to a harmonized, collaborative future. Through dynamic data visualization and integrated software demonstrations, it compellingly showcases NEXAR's role in democratizing information and streamlining the entire product lifecycle from design to manufacturing.

Why It Stands Out:

Unifying the Electronics Ecosystem: NEXAR uses a compelling visual narrative, transitioning from a graphic of disparate, isolated process icons to their seamless integration into a central, glowing digital hub. This powerful metaphor clearly communicates how NEXAR's platform eliminates silos, fosters collaboration, and establishes a singular, intelligent environment for the entire electronics workflow.

Accelerating Design-to-Manufacturing: The video effectively translates abstract integration into tangible efficiency by showcasing NEXAR's seamless connectivity with key industry tools like Altium Designer and Octopart. It demonstrates streamlined processes, from sending design packages to manufacturers directly from the platform, to providing real-time supply chain intelligence, ensuring faster product development and manufacturing automation.

* Building Trust Through Integrated Intelligence: With a high-tech aesthetic and authoritative narration, NEXAR builds confidence by blending conceptual CGI with crisp, on-screen software demonstrations and data analytics. This strategic visual evidence, including detailed UI views and market trend graphs, provides undeniable proof of the platform's comprehensive capabilities, cementing NEXAR as a reliable, data-driven solution.

What We Can Learn

Visualizing complex physics prediction 1000x faster highlights the innovation's speed and efficiency.

How can a short, animated explainer video clearly explain my product/service?

Explainer videos effectively communicate product/service value by showcasing features and benefits visually. Engaging animations and concise narratives simplify complex concepts for better audience understanding.

What are key elements of a successful video for a small B2B audience?

Successful B2B videos for small audiences require targeted messaging, strong visuals, and concise narratives addressing specific needs and pain points.

How long should my explainer video be for maximum impact?

Optimal explainer video length is 60-120 seconds, balancing comprehensive information with audience engagement.

What narrative best explains complex B2B solutions?

A problem-solution-benefit narrative effectively explains complex B2B solutions, outlining the challenge, presenting the solution, and highlighting its positive impact.

How do I incorporate branding subtly in my explainer video?

Subtle branding involves integrating brand colors, logo, and fonts into visuals and graphics, maintaining a consistent identity without overt promotion.

How do I choose the right animation style for my brand?

Animation style selection depends on brand personality and target audience. Minimalist, modern, playful, or sophisticated styles can align with different brand images.

How can an explainer video generate qualified leads for my small business?

Explainer videos generate leads by capturing attention, communicating value, and including a compelling call to action encouraging further engagement.

What role does an animated explainer video play in the sales funnel?

Explainer videos play a crucial role in the sales funnel by raising awareness, educating prospects, and generating interest, ultimately driving conversions.

How do other small businesses use explainer videos, and what can I learn?

Analyzing other small businesses' explainer videos reveals successful strategies and best practices for content and marketing.

How do I decide between animation and live-action for my video?

Choosing between animation and live-action depends on budget, message, and target audience. Animation offers flexibility and creative control, while live-action provides authenticity.

How can I repurpose existing content for my explainer video script?

Repurposing existing content like blog posts or website copy creates a concise and engaging explainer video script.

What's the typical production timeline, given my limited resources?

Typical production timelines range from 3-8 weeks, depending on complexity and revisions, with pricing examples from $1000-$6000 for a 60-second video.

How do I write an engaging and concise explainer video script?

Engaging explainer video scripts focus on a single core message, use clear language, and incorporate a strong call to action.

How can I incorporate customer success stories in my video?

Incorporating customer success stories through testimonials or case studies builds credibility and social proof.

What compelling call to action should my explainer video include?

Compelling calls to action clearly state the desired action, such as website visits, demo requests, or contact information.


Measuring B2B Explainer ROI: Metrics That Drive Growth


Measuring the true impact of a Small B2B explainer video involves looking beyond simple view counts. They serve as powerful tools within the sales funnel, but their success must be quantified to understand effectiveness and inform future strategy. Businesses need precise data to prove value and optimize their video investment.

Translating video engagement into measurable business growth requires tracking specific metrics aligned with marketing and sales objectives. This data reveals viewer behavior, identifies content strengths and weaknesses, and ultimately links video performance directly to pipeline generation and revenue acceleration.

To measure success effectively, businesses track various indicators providing insight into how videos influence the buyer journey.

  • Metrics like watch time and completion rate indicate how well the video holds viewer attention and communicates its core message.

  • Channel-specific metrics track impact on website engagement (bounce rate, time on page) and promotional effectiveness (email click-through rates, social ad performance).

  • Crucially, businesses analyze sales pipeline influence, measuring video contributions to lead generation, deal velocity, and revenue attribution using tracking parameters.

  • Optimization metrics derived from A/B testing video elements or analyzing viewer drop-off points inform content refinement and distribution strategies.


  • A data-driven approach empowers businesses to refine video content and placement for maximum ROI.


    Why Advids for Small B2B explainer video?


    At Advids, we create high-quality, original Small B2B explainer videos designed to boost your business. Our blend of creative storytelling, advanced technology, and proven success ensures your vision translates into compelling and effective animation.

    Expertise and Experience:

    12+ Years, 3400+ Clients: We've successfully completed over 3400 projects, giving us a deep understanding of effective video creation. Over 270 of these projects have been specifically focused on crafting impactful Small B2B explainer videos.
    Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise.
    Client-Focused Approach: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

    The Advids Small B2B Explainer Video Advantage:

    Tailored Solutions: We customize every Small B2B explainer video, whether it's a product demo, character animation, or a brand story, to perfectly match your needs and target audience.
    Engaging Storytelling: Our animators and storytellers craft captivating narratives that resonate with viewers and drive results.
    Cutting-Edge Technology: We utilize the latest animation software and techniques to create visually stunning and impactful videos.

    Partnership and Collaboration:

    Collaborative Process: We work closely with you from concept to completion, ensuring your vision is brought to life.
    Open Communication: We prioritize clear communication, understanding your needs, target audience, and brand identity to create truly effective Small B2B explainer videos.

    Ready to unlock the potential of Small B2B explainer video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Small B2B explainer video?


    A small B2B explainer video is a short, animated video that explains a product or service to a business audience. These videos are typically 1-3 minutes long and use simple, engaging visuals to convey complex information in a clear and concise way. They are designed to be easily shared and consumed on various platforms, making them an effective tool for reaching potential customers and driving conversions.

    Small B2B explainer videos are particularly useful for businesses that need to explain complex products or services to a technical audience. They can also be used to educate customers about new features or updates, build brand awareness, and generate leads.


    What do top Small B2B explainer videos have in common?


    Mastering small B2B explainer videos requires focusing on these key elements to create impactful content that converts.

    Defined Target Audience - Precisely target your ideal customer for maximum impact. Best practice: Use detailed buyer personas.

    • Compelling Core Message - Craft a concise, memorable message that grabs attention. Best practice: Focus on a single, powerful benefit.
    • Problem/Solution Fit - Clearly illustrate how your product solves a specific business challenge. Best practice: Use data to quantify the problem.
    • Strong Value Proposition - Highlight the unique benefits that set you apart from competitors. Best practice: Quantify the value with ROI metrics.
    • Clean Visual Design - Use professional, high-quality graphics to enhance clarity. Best practice: Maintain a consistent brand aesthetic.
    • Intuitive User Flow - Guide viewers seamlessly through the product's functionality. Best practice: Use clear visual cues and transitions.
    • Focused Feature Highlights - Showcase the most impactful features that deliver the most value. Best practice: Prioritize features based on customer needs.
    • Convincing Case Studies - Use quantifiable results to build trust and credibility. Best practice: Showcase diverse customer success stories.
    • Positive Customer Testimonials - Feature authentic endorsements to build social proof. Best practice: Use short, impactful quotes from satisfied customers.
    • Clear Call to Action - Provide a clear next step to encourage immediate engagement. Best practice: Use strong verbs and create a sense of urgency.


    What makes Small B2B explainer video effective?


    Small B2B explainer videos transform complex information into concise, compelling stories, immediately capturing attention and directly addressing key customer challenges and demonstrating clear value. They drive measurable increases in leads and conversions by showcasing the return on investment .

    A clear problem-solution-benefit narrative arc keeps viewers engaged. Animation simplifies complex processes and technical details, while data visualization showcases the return on investment . Audience research informs the videos content and messaging, ensuring resonance with the target audience.

    A compelling call to action motivates viewers toward the desired next step, such as requesting a demo or consultation. The effectiveness hinges on a tightly crafted narrative, compelling visuals, and a data-driven approach that resonates with the specific needs and pain points of the target audience.


    How long should your Small B2B explainer video be?


    Optimize small B2B explainer video length for maximum impact by aligning video type, use case, and funnel stage.

    Pre-production Considerations for Determining Video Length:

    • What's the core message for each video type?
    • Who is the ideal viewer for this video?
    • How many key features need showcasing?
    • What platform will host the video?
    • What's the desired video style and tone?
    • Does the video need a call to action?
    • What's the overall marketing goal?

    Small B2B explainer video length guide

    Small B2B Explainer TypesVideo LengthUse CaseFunnel
    Animated Whiteboard60-90 secondsIdeal for complex processes, simplified visually with hand-drawn style, builds trustAwareness/Consideration
    2D Animation45-75 secondsExplains software features concisely, engaging visuals, targets specific pain pointsConsideration/Conversion
    Motion Graphics30-60 secondsShowcases data, key features, and benefits dynamically, clean and modern aestheticConsideration/Conversion
    Screen Recording45-90 secondsDemonstrates software usability, step-by-step guide, practical and efficient approachConsideration/Decision
    Explainer Video60-120 secondsCovers product overview, benefits, and value proposition, versatile style optionsAwareness/Consideration


    How to create Small B2B explainer videos?


    Mastering small B2B explainer videos requires a strategic approach that prioritizes clear messaging, compelling visuals, and a deep understanding of your target audience's needs. This ensures your video not only informs but also persuades and drives conversions.

    * Target Audience - Deeply understanding your audience informs every creative decision.

    • Key Messaging - Focus on the core value proposition to avoid overwhelming viewers.
    • Storyboard Creation - A detailed storyboard ensures a cohesive and effective narrative.
    • Video Style Selection - The right style enhances brand identity and viewer engagement.
    • voiceover Casting - A professional voiceover artist adds credibility and memorability.
    • Script Writing - A well-written script is the foundation of a compelling video.
    • Voice Recording - High-quality audio enhances clarity and professionalism.
    • Visual Creation - Visually appealing graphics and animations keep viewers engaged.
    • Video Editing - Precise editing ensures a smooth, professional flow and impactful pacing.
    • Animation Integration - Strategic animation simplifies complex information and improves retention.


    Measuring the ROI of Your B2B Explainer Video


    Let's explore how to measure the ROI of your B2B explainer videos. This isn't just about numbers; it's about understanding what works, what doesn't, and how to make your videos even better. Think of it as fine-tuning your engine for peak performance.

    We've seen how important video length, style, and audience targeting are. Now, let's see how to measure the actual impact of those choices. Are we getting the results we want?

    • Track key metrics. Don't just look at views. Dive deeper into watch time, completion rate, and engagement metrics like likes and shares. These tell a richer story about viewer interest. For example, a high completion rate suggests your mini B2B explainer video examples are resonating with the audience.
    • Analyze website traffic. See how your video influences website visits, bounce rate, and time spent on key pages. Are viewers clicking through to learn more after watching your best b2b explainer video examples?
    • Measure conversions. The ultimate goal is often conversions – leads, sales, or sign-ups. Use UTM parameters to track where your conversions are coming from and attribute them back to your video. This is especially important for b2b explainer video examples for social media, where tracking can be more complex.
    • Don't forget qualitative data. Surveys and feedback forms can provide valuable insights into viewer perception and the overall impact of your video.

    By consistently measuring and analyzing these factors, we can refine our video strategy, ensuring every video contributes to our overall business goals. This data-driven approach empowers us to create even more effective videos in the future.


    Integrating B2B Explainer Videos into Your Sales Process


    Let's talk about putting your explainer videos to work in your sales process. It's not just about having videos; it's about using them strategically to connect with your audience and drive results. Think of your videos as powerful tools that can transform each stage of your sales funnel.

    We've already covered the importance of video length, style, and audience targeting. Now, let's see how these elements come together to create a seamless and engaging sales experience. Imagine guiding your prospects effortlessly from initial awareness to final purchase, all with the help of compelling video content.

    • Website Landing Pages : Instead of lengthy text, greet visitors with a short b2b animation video examples that instantly communicates your value proposition. This grabs attention and keeps them engaged.
    • Email Marketing: Boost your email click-through rates by embedding a captivating video thumbnail. It's a simple yet effective way to pique curiosity and encourage viewers to learn more.
    • Social Media: Short-form B2B video examples are your secret weapon for social media success. capture attention in a fast-paced environment and drive traffic to your website.
    • Sales Presentations: Transform your presentations from static slides to dynamic experiences. Use b2b explainer video examples for services to simplify complex information and keep your audience captivated.

    By strategically integrating videos into your sales process, you're not just informing your audience; you're building relationships, fostering trust, and ultimately, driving conversions . This is how we turn viewers into loyal customers.


    How to Create a Compelling B2B Video Call to Action


    Creating a compelling call to action is the bridge between engaging content and tangible results . It's the final nudge that transforms viewers into leads and customers. Let's explore how we can craft CTAs that resonate with our audience and drive conversions for our B2B explainer videos. Think of it as the final flourish that completes the masterpiece.

    For concise B2B video examples, a clear and concise CTA is paramount. Imagine this: a viewer has just watched your captivating short b2b explainer video examples, understanding your product's value. Now, what? A strong CTA provides the answer, guiding them towards the next step.

    • Align your CTA with your video's goal. Is it lead generation? A product demo request? Tailor your CTA to the desired outcome. For b2b explainer video examples for SaaS, a free trial or demo offer is often effective.
    • Use action verbs that inspire immediate action. "Download Now," "Get Started Today," or "Learn More" create a sense of urgency and direction.
    • Offer a clear value proposition. What benefit will viewers receive by clicking your CTA? Highlight the value they'll gain, making the click irresistible.
    • Keep it concise and focused. Avoid overwhelming viewers with too much information. A clear, single-minded CTA is more effective than a cluttered one.

    By following these tips, we can create CTAs that not only look good but also perform well. Showcase B2B videos effectively by ending with a clear CTA that directs viewers to the next step in their buyer journey. Remember, a compelling CTA is the key to unlocking the full potential of your B2B explainer videos.


    Optimizing B2B Explainer Videos for Conversions


    We've laid the groundwork. Now, let's supercharge your B2B explainer videos for maximum conversions. Think of these strategies as fine-tuning your engine for peak performance.

    Remember, creating effective b2b product videos is about more than just information—it's about persuasion. It's about guiding your viewers seamlessly from curiosity to conversion.

    Imagine testing two different calls to action in your top b2b explainer video examples – one offering a free trial, the other a product demo. Which performs better? A/B testing reveals the answer. Don't let slow loading times kill your conversions. Optimize your videos for speed.

    • Personalize: Speak directly to your target audience's pain points. A tailored message resonates far more effectively than a generic one.
    • Retarget: Bring back those interested viewers who didn't convert initially. A gentle nudge can make all the difference.
    • Go mobile : Ensure your videos look great on any device. Mobile optimization expands your reach significantly.
    • Tell a story : Connect with viewers emotionally. Stories stick, and so will your message.

    By implementing these strategies, we're not just creating videos; we're crafting compelling experiences that drive results. Integrate b2b explainer video examples for sales into your email marketing campaigns to boost click-through rates.


    Using B2B Explainer Videos to Improve Customer Onboarding


    Let's explore how B2B explainer videos can revolutionize customer onboarding, turning a potentially tedious process into an engaging and valuable experience. Instead of overwhelming new users with information, we can guide them seamlessly through the initial stages of product adoption with targeted video content. Effective b2b explainer video examples demonstrate the power of visual learning.

    Imagine a new customer feeling lost and confused. Now, picture them watching a short, welcoming video that instantly puts them at ease and gets them excited about using your product. That's the power of video onboarding.

    • Product Education: Instead of dense manuals, use concise product overview videos and feature deep dives. B2b explainer video examples animation can simplify complex concepts, making them easier to grasp. For example, a setup tutorial video can guide users through the initial configuration, eliminating frustration and ensuring a smooth start.
    • Troubleshooting & Support: Preempt common challenges with FAQ videos and troubleshooting guides. This proactive approach reduces support tickets and empowers users to solve problems independently. Think of it as providing instant access to expert help, 24/7.
    • Engagement & Motivation: Keep users engaged and motivated with personalized onboarding videos, progress trackers, and even gamified elements. Customer testimonial videos can also build trust and inspire confidence.

    By strategically incorporating these video types, we create an onboarding experience that's not just informative but also enjoyable and effective. Top B2B promotional videos attract new customers, but onboarding videos are what turn them into loyal users. This investment in customer success pays dividends in the long run.

    Author & Editor Bio

    Author Jai Ghosh

    A video producer with a passion for creating compelling video narratives, Jai Ghosh brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.