20 Small B2B Explainer Video Examples That Conver

1. NETAFIM

Farmers cultivating valuable crops face increasing vulnerability to harsh weather events. Overcoming this critical challenge demands innovative solutions that offer precise, robust protection. Netafim presents the Pulsar + StripNet X system as a compelling answer to this need.

This advanced system leverages unique air bag technology and a pulse mechanism to deliver super focused protection right at the plant level. Its specialized StripNet X head precisely targets a narrow 120cm pattern, significantly reducing water use. This clear demonstration makes it an effective sales tool video.

Beyond water savings, it provides crucial defense against frost and heat, offering large area coverage and remote operation. This positions Pulsar + StripNet X as a vital strategic asset for profitable, resilient farming operations today.

2. NetSuite clarify business offering

Facing the hidden friction of manual warehouse operations can slow growth and dim customer satisfaction. This simple yet insightful animation powerfully illustrates how outdated processes create costly delays and errors, painting a clear picture of the challenges businesses wrestle with daily in managing inventory flow.

Embracing change through warehouse automation provides tools to clarify business offering bottlenecks. The video compellingly shows how leveraging software simplifies complex tasks beyond physical robots, presenting a stark contrast. By showcasing key metrics through clean visuals, it offers a strong case for modernization, serving as an inspiring example for value demonstration.

3. State Street explain business model video

Embarking on a journey through the intricate world of financial back-office operations, this animation vividly portrays the hurdles firms encounter. Increasing volumes and disparate systems create bottlenecks, leading to failed trades and manual burdens. It sets the stage for a crucial industry shift.

What follows is a powerful explanation of State Street Alpha, the industry's pioneering front-to-back platform. The visual flow effectively serves to explain business model video for this integrated solution, demonstrating how it automates matching and settlement processes in real time, significantly reducing operational risk.

This clarity in visual communication showcases Alphas capability to expedite straight-through processing and support seamless expansion across global markets and asset classes, offering a compelling vision for operational transformation.

4. Medtronic simplify onboarding video

Exploring the unseen pathways within the human body requires audacious vision, a quality Medtronic embodies. Their PillCam, a culmination of twenty years pushing boundaries, is far more than swallowed technology; it represents a diagnostic leap bringing clarity and relief to patients. It undeniably took guts to pioneer this field, relentlessly pursuing better outcomes.

The brilliance of this miniature explorer lies in its detailed perspective, and the ease of integration helps simplify onboarding video for practitioners, making its incredible capability accessible. This two-decade triumph feels like just the beginning of what's possible in medical exploration.

5. MICROCHIP engaging B2B animation

Powering critical infrastructure from satellite systems to radar, Microchip presents its high-quality RF and microwave solutions. The video visually links tiny components to the large-scale systems they enable, clearly demonstrating their foundational role in modern connectivity.

Featuring advanced semiconductor technologies, their products promise exceptional performance, reliability vital for mission-critical applications, and efficiency. This engaging B2B animation showcases meticulous engineering from lab testing to real-world use, providing a strong sense of capability actively shaping future tech.

Selecting these solutions means leveraging comprehensive design support, accelerating development, and bringing innovative products to market swiftly. Manufacturer expertise builds confidence and conveys genuine partnership potential for tackling complex design challenges.

6. Folium compelling B2B video content

Revealing the hidden environmental story within a greenhouse, this video makes complex sensing technology tangible and valuable. It masterfully presents how one unit captures six critical data points, establishing the foundation for smarter cultivation decisions without technical jargon.

The visual transformation of dense data into simplified, insightful heatmaps is particularly impactful. This effectively communicates the system's capability, serving as compelling B2B video content by showing how the Folium Smart Sensor Network empowers growers to optimize conditions, ultimately boosting yield and efficiency.

7. BIOTRONIK SaaS explainer video

Advancing patient care potential through technical mastery, BIOTRONIK presents a powerful visualization of their Force Sensing Ablation System. The video illuminates the device's core ingenuity, showcasing a gold tip electrode for enhanced thermal dynamics and the innovative X-pattern irrigation ports ensuring optimal cooling performance during delicate cardiac procedures.

Expertly detailing intricate components, this presentation simplifies complex functions. It reveals the reliable internal mechanism using precision cut windows to demonstrate accurate contact force detection and an optical sensor mitigating interference. The video effectively employs techniques found in a high-quality SaaS explainer video, building clinician confidence by clarifying the technology enabling safer, more effective interventions.

8. Axway Customer journey support video

Bridging the gap between legacy systems and future aspirations, Axway empowers businesses to accelerate innovation. Their Amplify platform is key to delivering brilliant digital experiences, transforming challenges in the evolving digital marketplace.

Beyond technology, they unlock data and connect ecosystems securely, offering critical support for the customer journey, functioning as a customer journey support video. Their commitment extends to a robust partner program, providing the guidance and training needed for shared success and growth.

9. Accedo B2B product explainer video

Crafting standout video experiences presents a distinct challenge for content providers today, especially without dedicated development teams. Accedo One emerges as a cloud-based platform solution, streamlining the complexities of launching and managing video services across various platforms and devices efficiently.

A compelling element lies in its visual editor, offering remarkable flexibility to style interfaces and personalize experiences with ease, eliminating the need for deep programming knowledge for branding. This capacity makes it a strong B2B product explainer video example. Furthermore, it liberates users from tangled third-party dependencies by centralizing integrations in the cloud and providing access to an extensive marketplace. This approach significantly reduces maintenance overhead and ensures adaptability, allowing video businesses to scale and evolve seamlessly, presenting a clear path for growth.

10. SCHUNK B2B animated explainer

Stepping into the world of industrial automation, this video presents the broad selection of SCHUNK grippers and automated products. It moves viewers from explaining core functionality via detailed 3D animation to revealing practical use with impactful real-world footage. This transition powerfully grounds technical details in tangible applications.

Witnessing the products confidently manage diverse tasks, from precise assembly to heavy machine tending, validates their real-world reliability. This blend, functioning as a clear B2B animated explainer, offers a tangible sense of true industrial capability, serving as inspiration for effective technical communication examples.

11. Axis Communications SaaS explainer video

Where opportunity truly takes shape. Axis Communications visually articulates its global ecosystem as a vibrant space, connecting businesses with invaluable knowledge-sharing experts. As an inspiring example of a saas explainer video, this portrayal highlights collaborative power and growth potential.

The communication compellingly demonstrates benefits like exclusive tools, product information, and vital beta software access, giving partners a competitive edge. It faces integration challenges head-on, using visuals to show how expert helpdesk support provides dependable solutions precisely when needed. This offers a clear path to strengthening your business journey.

12. Kadence explaining value proposition

Striking the right balance in hybrid work environments can be complex, creating uncertainty about team availability for in-person connection. This difficulty in coordinating schedules and spaces is a significant hurdle many organizations face when trying to foster effective collaboration.

Kadence tackles this directly. Its intuitive visualization of team presence and space bookings provides essential clarity, explaining value proposition by turning potential confusion into actionable insights. This dynamic overview helps bridge the gap between remote work flexibility and the need for meaningful face-to-face interaction.

This ability to easily see who is where unlocks seamless planning for critical team moments and helps cultivate stronger relationships. The video compellingly demonstrates this, offering a valuable blueprint for others aiming to communicate complex solutions with engaging clarity and practical impact.

13. Lyve Mobile improve B2B pitch video

The sheer volume of data accumulating away from the core infrastructure creates a critical friction point, visualized effectively as tangled, costly connections in this video. It captures the essence of the data gravity problem facing businesses today, showing how reliance on traditional methods stifles potential.

Lyve Mobile cuts through this complexity. What stands out is the tangible solution it presents physically moving massive data sets with purpose-built devices. This simple yet powerful concept unlocks data previously trapped at the edge, making it accessible for analysis and insight in the cloud without network dependency.

Watching this clear demonstration of solving a complex challenge offers a valuable lesson for anyone aiming to improve B2B pitch video impact. It conveys efficiency, control, and the potential for accelerated innovation by enabling seamless data workflows from where it's created to where it's analyzed.

14. Petal High-level overview video

Solving the complex puzzle of balancing clinical demands with personal life for physicians is a significant challenge. The struggle with outdated methods, endless requests, and communication breakdowns creates avoidable stress and impacts work-life balance, problems starkly visualized early on.

PetalMD is introduced in this high-level overview video as the elegant answer. The platform empowers physicians by allowing them to easily input their non-availabilities via mobile. This data drives automated procedures that efficiently construct schedules respecting requests and rules, saving planners considerable time and effort.

Accessing the live, approved schedule is seamless across all devices, fostering transparency and eliminating miscommunication. Swapping shifts becomes a simple process, providing physicians with critical flexibility and ensuring the schedule is consistently accurate, contributing to improved satisfaction and better harmony between work and life.

15. WinAutomation B2B marketing video

The relentless tide of manual, repetitive work is a universal challenge. This video for WinAutomation presents a compelling vision: easily automating these tasks to reclaim valuable time and enhance accuracy. It shifts focus from drudgery to strategic activity, highlighting the potential for employees to truly make a difference.

The platform uniquely empowers users with a simple visual builder alongside advanced scripting for developers. Its capability spans numerous applications and systems, visible through the intuitive interface elements, making it a convincing demonstration for a B2B marketing video. By handling workflows securely, even unattended, it positions the user not just as efficient, but as an automation champion.

16. Check Point B2B animated explainer

Navigating the complexities of modern security for a distributed workforce in this expanded digital landscape is a daunting task, with users accessing resources from diverse locations and devices. This Check Point video utilizes clean, interpretive animation to visualize scattered vulnerabilities, introducing Harmony and presenting a unified security concept beautifully.

Its power as a B2B animated explainer lies in simplifying this landscape, showcasing Harmony as the industrys first truly unified solution. This consolidation promises unparalleled protection and welcome simplicity, preventing threats across users, devices, access, email, and browsing. Harmony streamlines defense centrally.

17. TIBCO clarify service offering video

Amidst the accelerating pace of modern manufacturing, achieving seamless integration becomes paramount. TIBCO offers the intelligence needed to connect systems and processes, breaking down historical data silos that hinder rapid insight and action. This foundation is critical for the digital factory of the future.

A unified 360-degree view across operations empowers truly informed decisions, from shop floor to top floor. This video works effectively as a clarify service offering video, demonstrating how real-time anomaly detection powered by AI keeps production running smoothly.

Showcasing technology enabling human collaboration and sustainable innovation, this visual story provides inspiration for how video can articulate complex technical value propositions with clarity and impact. It lays out an agile path leveraging cloud technologies for future growth.

18. 6sense video for B2B education

Navigating the unseen currents of buyer intent often leads to missed connections and uncertain revenue. This animation powerfully captures the fundamental B2B challenge: identifying who is truly in-market and understanding their needs before it's too late. It illustrates the crucial need for clear visibility in a crowded digital landscape.

By illuminating the dark funnel with rich data and AI-driven insights, 6sense provides a dynamic roadmap. It reveals buying teams, their journey stage, and engagement level, enabling precise targeting. As a clear video for B2B education, it showcases how prioritizing accounts and tailoring outreach transforms uncertainty into predictable growth outcomes across channels.

19. Onfido short B2B video

As interactions move online, establishing genuine connections presents a significant hurdle. This is where Onfido steps in, offering a solution that grounds digital activity in real identity. The video compellingly shows how simply scanning an ID and taking a selfie initiates a robust verification powered by a hybrid of machine learning and expert review.

Knowing with certainty who customers are without meeting face-to-face offers immense value, reducing manual burdens and building trust. This approach, masterfully depicted in this short B2B video, provides a powerful template for others needing to communicate complex solutions clearly. It shows how focusing on solving a tangible problem with accessible visuals inspires confidence.

20. VTEX B2B product explainer video

Unified retail becomes a reality, putting the endless aisle in hand. This b2b product explainer video reveals how the VTEX Sales App empowers sales associates, granting real-time visibility and access to every corner of inventory, whether in physical stores, remote warehouses, or distribution centers. It fundamentally reshapes the in-person shopping journey.

The app's intuitive interface streamlines intricate sales flows. Associates can effortlessly manage multiple customer interactions and integrate value-added services directly into a fluid, singular checkout experience. This breakthrough dissolves traditional barriers, creating a cohesive commerce environment that boosts efficiency and delights customers.

21. Bioventus overcome B2B objections video

Breaking free from the burden of painful knee osteoarthritis is a primary goal. This video effectively presents DUROLANE as a single injection solution delivering powerful, durable relief and the freedom from repeated procedures. It clearly communicates key benefits like safety and lasting comfort for patients managing their joint health.

The video's strength lies in its direct approach, highlighting the NASHA technology underpinning its unique efficacy and prolonged joint residence time. The clear visual comparison showing one injection versus five powerfully demonstrates its efficiency. This focus makes it a highly effective overcome B2B objections video for practitioners evaluating treatment options.

22. CIENCE Brand messaging video

Finding the right leads feels less like searching blind and more like pinpointing opportunities with CIENCE's GO Data and GO Intent. This platform demonstration acts as a potent brand messaging video, revealing the power of merging vast contact information with critical in-market intent. It allows you to discover audiences actively looking for solutions like yours, transforming typical lead generation into a strategic advantage.

The seamless interface for filtering contacts by numerous criteria, then pulling up detailed profiles including validated information and even LinkedIn links, showcases a remarkable streamlining of effort. This shift towards precise targeting based on genuine interest simplifies outreach dramatically. It's a valuable lesson for any video communication aiming to show tangible product value and inspire confidence in its users.

23. Capillary B2B marketing video

Struggling to hit the mark with broad marketing in a hyper-personalized world feels frustrating. This insightful B2B marketing video offers a clear path forward, introducing Capillary Campaign Manager not merely as a tool, but as the vital enabler for genuine customer connection. It promises an end to irrelevant messages, showing how precision targeting is the winning strategy.

Whats great about this video is the vivid illustration of tailoring offers based on deep customer understanding, like the perfect birthday voucher for a favorite color. It cleverly shows how leveraging detailed purchase history and preferences across channels transforms campaigns from spammy to sought-after, maximizing response and inspiring marketers to rethink their own engagement strategies.

24. SEW-EURODRIVE B2B service explainer video

Packages gliding effortlessly through a vast, sketched-out facility immediately convey the potential of seamless logistics. This video explores the intelligent drive solutions that enable smooth sorting operations, lifting the veil on the precise engineering powering SEW-EURODRIVE sorters. Dynamic animation transforms technical components into clear demonstrations of efficiency and reliability.

Delving deeper, this B2B service explainer video effectively showcases how energy-optimized synchronous motors and single-cable MOVILINK DDI technology deliver tangible benefits like reduced energy costs and simplified setup. The visual insights into innovative elements such as the powerful linear motor SLC and contactless MOVITRANS energy transfer system underscore durability and minimal maintenance demands.

Highlighting robust safety functions alongside high throughput and precision, the video illustrates how perfectly matched drive components ensure optimum performance for diverse materials. It paints a picture of flexible, high-performance solutions built for easy implementation and scalability across global industries.

25. Cloudways animated explanation video

Facing the stress of fluctuating website traffic, achieving reliable peak performance feels essential. Cloudways Autonomous steps forward with an easy, hands-off solution specifically built for unpredictable demand. Powered by Kubernetes, it delivers autoscalable WordPress hosting that handles sudden traffic surges automatically.

This sophisticated backend translates into real business confidence, ensuring sites remain high-available and performant without manual intervention. The animated explanation video clearly illustrates this seamless scaling and the underlying power, making complex technical aspects surprisingly accessible and inspiring for anyone seeking dependable online presence.

26. Asperitas animated business video

Cooling the compute-intensive future is a challenge. Asperitas confronts this with a compelling demonstration of their immersion technology. This animated business video visually demystifies the complex natural convection process, showing the elegant fluid flow inside the system. This transparency builds immediate confidence.

What resonates is how the video connects this mechanism to tangible benefits. Highlighting silent operation and zero water consumption underscores a sustainable, practical efficiency. The visual of modularity and dense integration showcases a scalable, forward-thinking approach, offering lessons for technical communication.

27. Stahl B2B service explainer video

Witnessing the inherent elegance of leather amplified through dynamic visuals provides an instant connection to quality. Abstract simulations show material gaining fluid movement and a distinctive feel, highlighting how a topcoat elevates goods naturally while preserving authenticity.

This powerful demonstration, rooted in advanced polymer technology, assures high fastness and superior durability. As a prime B2B service explainer video, it expertly communicates technical benefits alongside minimized environmental impact, inspiring confidence in a next-generation solution designed for performance and aesthetic excellence across stunning finishes.

28. BERNARD B2B product explainer

Navigating the challenges of demanding welding environments, the BERNARD video powerfully showcases key advantages. It highlights endurance with striking 3D renders depicting its robust build and enhanced ergonomics promising reduced welder fatigue, translating to improved productivity on the shop floor. This compelling visual approach makes it a highly effective B2B product explainer.

Beyond comfort and durability, the focus on efficient extraction ensures a cleaner workspace and finer finished parts. What's truly compelling is how these combined features demonstrate the potential for BERNARD CLEAN AIR E to empower professionals. It serves as inspiration for clearly articulating product value through dynamic visuals.

29. RIFO B2B service explainer

Revolutionizing pipe joining feels effortless with RIIFO's visual demonstration. The video highlights its elegant simplicity, particularly the 'just push' installation for PEX pipe and simple additional step required for multilayer. This straightforward approach offers immediate value for installers seeking efficient solutions.

Beyond the initial ease, a strength lies in revealing the internal design through detailed animation, directly building installer confidence. Showing the double seal rings and dual slip prevention components reinforces the robust, leak-tight connection. This innovative design has even earned recognition, like the Reddot Award, underscoring its excellence. Including the visual green indicator for full pipe insertion provides crucial verification. This compelling b2b service explainer demonstrates how easy reliable pipe joining can be, offering a masterclass in showing complex function clearly.

30. NEXAR visual explanation B2B

When disconnected systems impede progress, the pace of electronic innovation slows. Nexar emerges as the vital link, forging an essential ecosystem designed to liberate businesses from fragmented workflows. This platform offers a transformative vision for bringing together disparate parts of the electronics industry.

Bridging the gaps between design, supply chain, manufacturing, and various technologies is key. Through a dynamic visual explanation B2B, the video clearly articulates how these previously siloed areas become integrated around a central information model. It turns complex fragmentation into understandable connection.

This seamless integration doesn't just connect data; it enables unprecedented efficiency and fosters genuine teamwork. Collaboration becomes intuitive, accelerating the entire product development lifecycle. Witnessing this unified flow inspires rethinking possibilities in the business of electronics.

Measuring B2B Explainer ROI: Metrics That Drive Growth

Measuring the true impact of a Small B2B explainer video involves looking beyond simple view counts. They serve as powerful tools within the sales funnel, but their success must be quantified to understand effectiveness and inform future strategy. Businesses need precise data to prove value and optimize their video investment.

Translating video engagement into measurable business growth requires tracking specific metrics aligned with marketing and sales objectives. This data reveals viewer behavior, identifies content strengths and weaknesses, and ultimately links video performance directly to pipeline generation and revenue acceleration.

To measure success effectively, businesses track various indicators providing insight into how videos influence the buyer journey.

Why Advids for Small B2B explainer video?

At Advids, we create high-quality, original Small B2B explainer videos designed to boost your business. Our blend of creative storytelling, advanced technology, and proven success ensures your vision translates into compelling and effective animation.

Expertise and Experience:

12+ Years, 3400+ Clients: We've successfully completed over 3400 projects, giving us a deep understanding of effective video creation. Over 270 of these projects have been specifically focused on crafting impactful Small B2B explainer videos.
Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise.
Client-Focused Approach: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

The Advids Small B2B Explainer Video Advantage:

Tailored Solutions: We customize every Small B2B explainer video, whether it's a product demo, character animation, or a brand story, to perfectly match your needs and target audience.
Engaging Storytelling: Our animators and storytellers craft captivating narratives that resonate with viewers and drive results.
Cutting-Edge Technology: We utilize the latest animation software and techniques to create visually stunning and impactful videos.

Partnership and Collaboration:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is brought to life.
Open Communication: We prioritize clear communication, understanding your needs, target audience, and brand identity to create truly effective Small B2B explainer videos.

Ready to unlock the potential of Small B2B explainer video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Small B2B explainer video?

A small B2B explainer video is a short, animated video that explains a product or service to a business audience. These videos are typically 1-3 minutes long and use simple, engaging visuals to convey complex information in a clear and concise way. They are designed to be easily shared and consumed on various platforms, making them an effective tool for reaching potential customers and driving conversions.

Small B2B explainer videos are particularly useful for businesses that need to explain complex products or services to a technical audience. They can also be used to educate customers about new features or updates, build brand awareness, and generate leads.

What do top Small B2B explainer videos have in common?

Mastering small B2B explainer videos requires focusing on these key elements to create impactful content that converts.

Defined Target Audience - Precisely target your ideal customer for maximum impact. Best practice: Use detailed buyer personas.

• Compelling Core Message - Craft a concise, memorable message that grabs attention. Best practice: Focus on a single, powerful benefit.
• Problem/Solution Fit - Clearly illustrate how your product solves a specific business challenge. Best practice: Use data to quantify the problem.
• Strong Value Proposition - Highlight the unique benefits that set you apart from competitors. Best practice: Quantify the value with ROI metrics.
• Clean Visual Design - Use professional, high-quality graphics to enhance clarity. Best practice: Maintain a consistent brand aesthetic.
• Intuitive User Flow - Guide viewers seamlessly through the product's functionality. Best practice: Use clear visual cues and transitions.
• Focused Feature Highlights - Showcase the most impactful features that deliver the most value. Best practice: Prioritize features based on customer needs.
• Convincing Case Studies - Use quantifiable results to build trust and credibility. Best practice: Showcase diverse customer success stories.
• Positive Customer Testimonials - Feature authentic endorsements to build social proof. Best practice: Use short, impactful quotes from satisfied customers.
• Clear Call to Action - Provide a clear next step to encourage immediate engagement. Best practice: Use strong verbs and create a sense of urgency.

What makes Small B2B explainer video effective?

Small B2B explainer videos transform complex information into concise, compelling stories, immediately capturing attention and directly addressing key customer challenges and demonstrating clear value. They drive measurable increases in leads and conversions by showcasing the return on investment .

A clear problem-solution-benefit narrative arc keeps viewers engaged. Animation simplifies complex processes and technical details, while data visualization showcases the return on investment . Audience research informs the videos content and messaging, ensuring resonance with the target audience.

A compelling call to action motivates viewers toward the desired next step, such as requesting a demo or consultation. The effectiveness hinges on a tightly crafted narrative, compelling visuals, and a data-driven approach that resonates with the specific needs and pain points of the target audience.

How long should your Small B2B explainer video be?

Optimize small B2B explainer video length for maximum impact by aligning video type, use case, and funnel stage.

Pre-production Considerations for Determining Video Length:

• What's the core message for each video type?
• Who is the ideal viewer for this video?
• How many key features need showcasing?
• What platform will host the video?
• What's the desired video style and tone?
• Does the video need a call to action?
• What's the overall marketing goal?

Small B2B explainer video length guide

How to create Small B2B explainer videos?

Mastering small B2B explainer videos requires a strategic approach that prioritizes clear messaging, compelling visuals, and a deep understanding of your target audience's needs. This ensures your video not only informs but also persuades and drives conversions.

• Key Messaging - Focus on the core value proposition to avoid overwhelming viewers.
• Storyboard Creation - A detailed storyboard ensures a cohesive and effective narrative.
• Video Style Selection - The right style enhances brand identity and viewer engagement.
• voiceover Casting - A professional voiceover artist adds credibility and memorability.
• Script Writing - A well-written script is the foundation of a compelling video.
• Voice Recording - High-quality audio enhances clarity and professionalism.
• Visual Creation - Visually appealing graphics and animations keep viewers engaged.
• Video Editing - Precise editing ensures a smooth, professional flow and impactful pacing.
• Animation Integration - Strategic animation simplifies complex information and improves retention.

Measuring the ROI of Your B2B Explainer Video

Let's explore how to measure the ROI of your B2B explainer videos. This isn't just about numbers; it's about understanding what works, what doesn't, and how to make your videos even better. Think of it as fine-tuning your engine for peak performance.

We've seen how important video length, style, and audience targeting are. Now, let's see how to measure the actual impact of those choices. Are we getting the results we want?

• Track key metrics. Don't just look at views. Dive deeper into watch time, completion rate, and engagement metrics like likes and shares. These tell a richer story about viewer interest. For example, a high completion rate suggests your mini B2B explainer video examples are resonating with the audience.
• Analyze website traffic. See how your video influences website visits, bounce rate, and time spent on key pages. Are viewers clicking through to learn more after watching your best b2b explainer video examples?
• Measure conversions. The ultimate goal is often conversions – leads, sales, or sign-ups. Use UTM parameters to track where your conversions are coming from and attribute them back to your video. This is especially important for b2b explainer video examples for social media, where tracking can be more complex.
• Don't forget qualitative data. Surveys and feedback forms can provide valuable insights into viewer perception and the overall impact of your video.

By consistently measuring and analyzing these factors, we can refine our video strategy, ensuring every video contributes to our overall business goals. This data-driven approach empowers us to create even more effective videos in the future.

Integrating B2B Explainer Videos into Your Sales Process

Let's talk about putting your explainer videos to work in your sales process. It's not just about having videos; it's about using them strategically to connect with your audience and drive results. Think of your videos as powerful tools that can transform each stage of your sales funnel.

We've already covered the importance of video length, style, and audience targeting. Now, let's see how these elements come together to create a seamless and engaging sales experience. Imagine guiding your prospects effortlessly from initial awareness to final purchase, all with the help of compelling video content.

• Website Landing Pages : Instead of lengthy text, greet visitors with a short b2b animation video examples that instantly communicates your value proposition. This grabs attention and keeps them engaged.
• Email Marketing: Boost your email click-through rates by embedding a captivating video thumbnail. It's a simple yet effective way to pique curiosity and encourage viewers to learn more.
• Social Media: Short-form B2B video examples are your secret weapon for social media success. capture attention in a fast-paced environment and drive traffic to your website.
• Sales Presentations: Transform your presentations from static slides to dynamic experiences. Use b2b explainer video examples for services to simplify complex information and keep your audience captivated.

By strategically integrating videos into your sales process, you're not just informing your audience; you're building relationships, fostering trust, and ultimately, driving conversions . This is how we turn viewers into loyal customers.

How to Create a Compelling B2B Video Call to Action

Creating a compelling call to action is the bridge between engaging content and tangible results . It's the final nudge that transforms viewers into leads and customers. Let's explore how we can craft CTAs that resonate with our audience and drive conversions for our B2B explainer videos. Think of it as the final flourish that completes the masterpiece.

For concise B2B video examples, a clear and concise CTA is paramount. Imagine this: a viewer has just watched your captivating short b2b explainer video examples, understanding your product's value. Now, what? A strong CTA provides the answer, guiding them towards the next step.

• Align your CTA with your video's goal. Is it lead generation? A product demo request? Tailor your CTA to the desired outcome. For b2b explainer video examples for SaaS, a free trial or demo offer is often effective.
• Use action verbs that inspire immediate action. "Download Now," "Get Started Today," or "Learn More" create a sense of urgency and direction.
• Offer a clear value proposition. What benefit will viewers receive by clicking your CTA? Highlight the value they'll gain, making the click irresistible.
• Keep it concise and focused. Avoid overwhelming viewers with too much information. A clear, single-minded CTA is more effective than a cluttered one.

By following these tips, we can create CTAs that not only look good but also perform well. Showcase B2B videos effectively by ending with a clear CTA that directs viewers to the next step in their buyer journey. Remember, a compelling CTA is the key to unlocking the full potential of your B2B explainer videos.

Optimizing B2B Explainer Videos for Conversions

We've laid the groundwork. Now, let's supercharge your B2B explainer videos for maximum conversions. Think of these strategies as fine-tuning your engine for peak performance.

Remember, creating effective b2b product videos is about more than just information—it's about persuasion. It's about guiding your viewers seamlessly from curiosity to conversion.

Imagine testing two different calls to action in your top b2b explainer video examples – one offering a free trial, the other a product demo. Which performs better? A/B testing reveals the answer. Don't let slow loading times kill your conversions. Optimize your videos for speed.

• Personalize: Speak directly to your target audience's pain points. A tailored message resonates far more effectively than a generic one.
• Retarget: Bring back those interested viewers who didn't convert initially. A gentle nudge can make all the difference.
• Go mobile : Ensure your videos look great on any device. Mobile optimization expands your reach significantly.
• Tell a story : Connect with viewers emotionally. Stories stick, and so will your message.

By implementing these strategies, we're not just creating videos; we're crafting compelling experiences that drive results. Integrate b2b explainer video examples for sales into your email marketing campaigns to boost click-through rates.

Using B2B Explainer Videos to Improve Customer Onboarding

Let's explore how B2B explainer videos can revolutionize customer onboarding, turning a potentially tedious process into an engaging and valuable experience. Instead of overwhelming new users with information, we can guide them seamlessly through the initial stages of product adoption with targeted video content. Effective b2b explainer video examples demonstrate the power of visual learning.

Imagine a new customer feeling lost and confused. Now, picture them watching a short, welcoming video that instantly puts them at ease and gets them excited about using your product. That's the power of video onboarding.

• Product Education: Instead of dense manuals, use concise product overview videos and feature deep dives. B2b explainer video examples animation can simplify complex concepts, making them easier to grasp. For example, a setup tutorial video can guide users through the initial configuration, eliminating frustration and ensuring a smooth start.
• Troubleshooting & Support: Preempt common challenges with FAQ videos and troubleshooting guides. This proactive approach reduces support tickets and empowers users to solve problems independently. Think of it as providing instant access to expert help, 24/7.
• Engagement & Motivation: Keep users engaged and motivated with personalized onboarding videos, progress trackers, and even gamified elements. Customer testimonial videos can also build trust and inspire confidence.

By strategically incorporating these video types, we create an onboarding experience that's not just informative but also enjoyable and effective. Top B2B promotional videos attract new customers, but onboarding videos are what turn them into loyal users. This investment in customer success pays dividends in the long run.

How small B2B explainer video examples are curated?

We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product tour videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and relevance to B2B lead generation.
7.Brand Alignment Determining video alignment with brand message, identity, and B2B target audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. product demo s
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, Product tour video examples 2024, n=14300 videos within duration <3 mintues, across industries. (30/14300 = 0.0020979... ≈ 0.21%)