20 Animated B2B Explainer Videos To Increase Brand Awareness

1. e-Builder

Building essential public infrastructure involves juggling myriad complexities and demands absolute transparency for communities. Addressing potential delays and budget pressures requires a dedicated, clear approach. The cloud-based solution, e-Builder, is presented as offering a unified platform specifically crafted for this high-stakes environment.

This marketing explainer video brilliantly uses clean visuals to simplify how the platform transforms complexity into managed processes. It powerfully

2. Amazfit B2B animated explanation

Transporting viewers through serene digital realms, this visual narrative presents the Amazfit GTS 4 Mini not merely as technology, but an intrinsic element of a vibrant existence. Flowing visuals of blossoming fields and reflective waters cultivate calm and connection, subtly linking to health and personal exploration. Its svelte form and radiant display are gracefully integrated, suggesting effortless monitoring amidst these uplifting scenes.

Moving beyond a purely functional B2B animated explanation, the film showcases features like 5 ATM water-resistance and diverse sports tracking woven into dynamic environments, signifying adaptability. The ease of health insights and multi-system GPS capability affirm its role as a steadfast ally for inner peace and outward ventures, offering compelling inspiration for visual product storytelling.

3. VIOMI Corporate explainer animation

Entering a home where technology intuitively anticipates needs, this video powerfully showcases VIOMI's vision. It dynamically visualizes how artificial intelligence powers a connected 5G IoT ecosystem, illustrating how devices seamlessly interact to simplify daily living.

As a compelling corporate explainer animation, the dynamic graphics bring to life concepts like data flow and device intelligence, offering a unique perspective. It effectively demonstrates the potential for effortless control and integrated living, providing valuable insight for creators aiming to communicate complex interconnected systems visually.

4. TIS Onboarding animation B2B

Wrestling with fragmented outbound payments plagues global enterprises. TIS masterfully visualizes this challenge, revealing how data silos obstruct crucial decision-making and agility, building a compelling case for transformation by addressing this critical inefficiency.

The Enterprise Payment Optimization solution emerges as the unifying force, vividly depicted connecting systems for superior cash visibility and control. The video, acting as an effective onboarding animation B2B asset, translates complexity into clarity, showcasing the platform as a fundamental layer for a truly open, efficient global payments ecosystem. Its global reach metrics reinforce this powerful capability.

5. ASUS Business story animation

Stepping into a new era of computing becomes real with the ASUS Vivobook S 15. Dynamic visuals unveil this first Copilot+ PC, immediately establishing its advanced capability. The presentation builds excitement for a machine empowering diverse creative and productive tasks effortlessly.

The video masterfully portrays AI as a seamless partner, with the AI cube visual symbolizing the core "superpower." It showcases AI accelerated workflows from content creation to collaboration, demonstrating a compelling business story animation of potential unlocked. This redefines interaction, making advanced capabilities feel intuitive and enabling effortless creativity across various applications.

6. Sony Onboarding animated video

More than just sound, witness the dynamic leap from a standard workspace into a vibrant, virtual mixing environment. It's a compelling visual journey illustrating how the MDR-MV1 open back studio monitor headphones grant precise interaction within a 3D soundscape.

Visualizing spatial audio is key, and this onboarding animated video beautifully captures the realism enabled by the specialized driver and unique open back structure. Weighing only 223g, these headphones unlock creative freedom, allowing you to mix with professional precision comfortably, truly wherever you are.

7. SurveyMonkey Technology explainer animation

Understanding the currents of ever-changing markets poses a significant challenge for businesses today. Industry landscapes shift rapidly, disrupted by new players and influenced by complex macro factors, leaving many reliant on outdated information to predict the future and understand consumer choices.

SurveyMonkey Industry Tracker offers a powerful alternative, measuring dynamic shifts with unique depth. This technology explainer animation skillfully illustrates how the product provides real-time buyer insights, moving past transactional history to reveal the actual reasons behind evolving trends. Its AI-powered analysis saves countless hours by instantly highlighting meaningful changes and their hidden drivers, offering the proprietary knowledge needed to inform strategy and build compelling thought leadership.

8. LEITNER Animated pitch deck video

Journeying high above feels entirely reimagined with Symphony 10. Presented in this animated pitch deck video, the cabin design, featuring expansive panoramic windows, promises an immersive passenger experience, capturing breathtaking 360-degree views and elevating travel from transit to a truly memorable vista.

The attention to passenger comfort extends to thoughtful details like optimized accessibility through sliding doors, hinting at seamless operation, and optional premium heated seating. It successfully communicates a vision of innovation, focusing on both luxury and practicality to deliver an unrivaled design in ropeway industry travel.

9. MCI Corporate animated video

Gaining insight into how government legacy systems meet cutting-edge AI presents a powerful vision for modernization. This solution addresses the inherent challenges of outdated code by deploying advanced AI to swiftly and securely transform it, setting a new standard for efficiency.

The clear visuals of this corporate animated video make complex code refactoring understandable, demonstrating the leap from COBOL to Java with remarkable speed and reduced expense. It compellingly shows how AI handles the tedious work, profoundly empowering human teams to focus on strategic, high-impact initiatives crucial for mission success.

10. Corelight Business animated video

Untangling the complexities of network traffic presents a significant challenge. This video powerfully illustrates the vital transformation from chaotic, disjointed data into a cohesive flow of actionable intelligence. Its strength lies in a visual narrative that compellingly refines a "patchwork" of information into clear, deeply connected insights, revealing hidden narratives.

Corelight with Zeek leverages unique identifiers to link varied log types, enabling effortless pivoting during investigation. This lightweight approach grants access to extensive historical data for uncovering subtle attacks faster. Providing crucial evidence aligned with frameworks and integrating with SIEM/SOAR platforms, this business animated video showcases a powerful solution, offering inspiration for communicating complex capabilities effectively.

11. Total Expert SaaS explainer video

Achieving peak sales performance means cutting through the noise and knowing exactly where to focus energy. This video expertly presents Total Expert's latest feature, Focused View, a solution designed to deliver pinpoint clarity for sales teams in a time-pressured environment. The clear visuals quickly convey how complex data becomes actionable insight, streamlining efforts effectively.

As a compelling SaaS explainer video, it demonstrates how marketers surface optimal contacts for daily priorities, enabling representatives to leverage key personalized data for truly effective conversations. This strategic shift ensures time is spent on actions yielding tangible results, showcasing a smarter approach to driving conversions and fostering deeper customer connections.

12. BenQ Simplify technical information video

Propelling senses into a new realm of visual fidelity, the BenQ video showcases a "Detail-Driven Revolution" powered by its advanced PIXSOUL ENGINE and AI enhancement. It powerfully demonstrates how this technology uncovers previously unseen nuances, promising gamers an intensely detailed and visually rich environment.

The most compelling aspect lies in introducing the "World's First Aesthetic Game Color" modes, which serve as a fantastic simplify technical information video example. By offering tailored presets for different game genres, BenQ makes complex color science effortless for the user, transforming the gaming atmosphere instantly, underpinned by features like the 1152-zone Mini LED display.

13. AdHive Explain value proposition

Scaling native video advertising campaigns, a complex tangle of manual negotiation, finds its elegant solution. Managing these large-scale efforts traditionally involves time-consuming discussions with countless influencers. AdHive unleashes a platform transforming this difficult process into a simplified, efficient system built on transparent, trust-building technology.

Leveraging Ethereum smart contracts and AI, the platform drives everything from identifying and reaching out to the most relevant bloggers to automatically monitoring content placement for adherence. This intelligent approach helps explain value proposition by delivering automated verification of requirements and reliable token-based rewards, providing advertisers with detailed reports showing clear campaign outcomes.

14. ChannelAdvisor Visual brand storytelling

Navigating the fragmented world of online selling presents a significant hurdle for growth. This animation swiftly establishes the core challenge faced by brands seeking new channels and marketplaces needing diverse sellers, visualizing the scattered landscape of opportunities. It captures the pressing need for connection in this complex ecosystem.

ChannelAdvisor presents Commerce Network as the vital nexus, an interactive portal enabling seamless discovery, connection, and exponential growth. This visual brand storytelling effectively simplifies a complex B2B challenge, showing how streamlined partnership is facilitated from initial handshake to full integration. It's an inspiring example of using clear visuals to communicate powerful value for viewers crafting their own explainer videos.

15. Ubiquiti B2B sales enablement video

Stepping into the future of business networking, the UniFi platform rises to meet complex demands, offering a powerful and unified IT experience. Visuals dynamically showcase massive connected device networks and sprawling infrastructure diagrams, establishing a sense of effortless oversight from a central point.

Introducing the UDM Pro Max evolution, the video underscores its enhanced resources managing thousands of clients and hundreds of devices with ease. Demonstrating 5 Gbps routing alongside deep packet inspection and intrusion prevention services positions it as a compelling B2B sales enablement video, highlighting robust performance and essential security.

Features for high availability and readily available expert support reinforce the system's commitment to continuous operation, providing critical assurance and reflecting the "Rethinking IT" ethos behind this scalable and reliable solution.

16. VISA B2B explainer video

Achieving certainty on financial statements feels vital in our fast-paced digital world, yet increasing fraud attempts introduce doubt. VISA confronts this challenge by presenting its post-purchase solutions. These provide banks with crucial, rapid access to transaction information, transforming the ability to verify charges and manage inquiries more efficiently than ever before.

What shines in this b2b explainer video is its clear storytelling, using a relatable scenario to show the practical benefits. Features like Visa Resolve Online streamline access for representatives, offering instant merchant details and receipts. This system accelerates dispute resolution, boosting cardholder trust and safeguarding the flow of digital commerce effectively for participants.

17. Onfleet Interactive animated explainer

Untangling the intricate web of last-mile logistics often feels like an endless battle. This video effectively portrays the stresses delivery providers face, from missed deadlines and rising fuel costs to customer dissatisfaction and high driver turnover, making the daily grind of managing complex operations palpable for the viewer.

The solution arrives with Onfleet, an Interactive animated explainer vividly illustrating how this platform simplifies chaos. It clearly shows dispatchers gaining control with smart routing, drivers efficiently executing tasks, and customers enjoying seamless communication. This unified approach empowers teams, delights customers, and boosts efficiency, evidenced by impressive stats like significant fuel savings and increased on-time delivery rates, positioning it as the essential, modern tool needed today.

18. Coinbase Whiteboard animation B2B

Navigating disruptions demands a strategic response, a concept brought to life through this video's fluid abstract animation. It portrays organizational restructuring as a multi-faceted journey, highlighting the opportunity inherent in change rather than just the difficulty. Dynamic visuals connect concepts, showing how revitalizing disparate elements creates a stronger whole.

The video compellingly presents a series of interconnected actions, from Refreshing models to Restoring purpose, visualized as levers for positive transformation. This abstract graphical approach offers a sophisticated take on explaining intricate processes, providing a valuable example for creators considering whiteboard animation B2B or other visual methods for complex topics. It emphasizes how aligning these actions can yield profitability and competitive advantage, showcasing the power of focused, insightful visual communication.

19. RIPPLING SPEND Sales enablement video B2B

Taking charge of company spending often feels like navigating a tangled web of disparate systems. This video for RIPPLING SPEND cuts through that complexity by presenting a truly unified platform. Instead of detailing endless features, it highlights the core value: centralized control and automated efficiency across expenses, cards, procurement, and bills. The visual journey through streamlined workflows effectively conveys the potential for dramatic time savings and reduced manual effort, demonstrating seamless connection across functions.

What resonates deeply is the promise of proactive policy enforcement. The demonstration of issuing cards instantly with built-in limits, or automatically routing procurement requests, shows how the system prevents issues before they even occur. By clearly showing the consolidation of financial processes, this becomes a valuable sales enablement video B2B, shifting finance teams from reactive cleanup to strategic oversight, a compelling message for any growing business.

20. Syncsort Service explanation video

Selling cherished music gear online presents unique challenges, from managing ever-changing inventory to fulfilling orders efficiently across platforms like Reverb. This video compellingly illustrates the manual hurdles sellers face, setting the stage for a necessary digital solution designed specifically for this passionate community.

This Reverb Integration for WooCommerce automates the order processing and effortlessly syncs inventory in real-time, streamlining management with just a few clicks. It eliminates the nightmare of manual product updates, saving hours and freeing sellers to focus on growth.

As a clear service explanation video, it shows others how powerful visual storytelling can demystify complex processes. This integration empowers sellers, connecting them with enthusiasts seamlessly and making online selling a truly inspiring experience.

21. Liquid Data Animated internal communication

Data finds its dynamic form in this video, not just static numbers but a visual story of transformation. It shows IRI helping FMCG businesses simplify market complexities and fragmented information, revealing data's true potential.

This compelling animation demonstrates how Liquid Data empowers insights, showcasing data coalescing and revealing strategic pathways. It's an inspiring example of effective animated internal communication, highlighting how dynamic visuals clarify abstract concepts for pursuing growth and advantage.

22. Hexnode Marketing animated video B2B

Addressing a critical need in modern IT, this video sharply questions security and management across the sprawl of diverse devices like Android, Macs, and IoTs. It immediately resonates by presenting the ideal scenario: a single, simple console. This strong setup taps directly into common business pain points effectively.

The standout element is the bold, unexpected pivot: "You don't need hexnode," followed by "for when you say NO." This strategic messaging positions Hexnode as the clear solution to rejecting complexity and risk, demonstrating cleverness in a marketing animated video B2B. It offers a powerful lesson for crafting unique pitches.

23. Paysend B2B lead generation video

Transforming the challenge of worldwide payments into a seamless, navigable process, this video offers a powerful vision. Animated globes visually weave together currencies and safeguards, illustrating how global reach and secure transactions become effortlessly integrated, simplifying cross-border complexities for businesses.

This compelling approach makes it an effective B2B lead generation video, demonstrating that expanding global operations and managing payroll from a unified control point is achievable. The clear presentation of automated flows and transparent rates serves as inspiration for communicating complex service value with clarity and impact on Paysend Enterprise.

24. GL.iNet Explain complex concepts video

Unlocking possibilities for flexible networks, a powerful device is revealed. Sculpted for reliable performance anywhere, its robust design signals advanced capability. The visual tour highlights key features like versatile ports and interchangeable antennas, clearly demonstrating how adaptable network freedom is achieved.

Demystifying complex technology, this is an explain complex concepts video masterclass. Dynamic animations translate specifications like CAT-12 cellular and high-speed Wi-Fi 6 into understandable benefits. The combined strength of these features addresses connectivity challenges, showcasing effective video communication for inspiring future projects.

25. Rexroth Motion graphics explainer

Industrial control is undergoing a fundamental shift, vividly portrayed in this motion graphics explainer for Rexroth's ctrlX Automation. It captures the frustration of wrestling with complex, incompatible systems engineers face. Positioning ctrlX CORE as the "Smartphone of Automation" instantly conveys a leap forward in intuitive, app-based flexibility.

The platform excels not just in hardware, but its thriving, open ecosystem. Showcasing seamless software integration and a rapidly growing store of apps and partners underscores freedom from vendor lock-in and accelerated engineering possibilities it unlocks. This vision inspires embracing a more agile, collaborative, and forward-thinking automation landscape.

26. Cloudways Animated explainer video B2B

Confronting the surge of online traffic during vital sales seasons often feels like navigating a storm. This video unveils a smarter way, promising unwavering website performance without constant manual adjustments. It beautifully visualizes the transition from traffic anxiety to effortless scalability.

The power of this platform lies in its truly autonomous engine, designed to handle peaks and valleys seamlessly. It's not just hosting; it's an intelligent system that scales resources automatically using cutting-edge technology, allowing businesses to focus on strategy and sales. This animated explainer video b2b clearly communicates this hands-off advantage.

Beyond core scaling, integrated performance tools and dedicated 24/7 support reinforce the promise of a reliable, high-availability solution. For those crafting their online presence, this video serves as an inspiring example of how clear visuals and a focus on solving real business pain points can resonate deeply.

27. Guardian Generation 3 Product demo animation

Addressing the critical challenge of driver fatigue in heavy transport requires sophisticated solutions. Guardian Generation 3 emerges as a significant advancement in driver safety, offering an automotive-grade system designed for proactive intervention. It diligently assesses driver drowsiness levels using the KSS scale, acting in real time before potential microsleep incidents occur.

A compelling element is how the product demo animation clearly depicts the system's continuous evaluation and tailored alerts. This targeted feedback helps drivers recognize their risk status, empowering them to take necessary action quickly.

Fleet managers also benefit immensely, receiving instant data on driver alertness across their operations. This integrated approach facilitates rapid responses, ultimately contributing to the overarching goal of ensuring all personnel return home safely, making this a powerful example of safety communication.

28. Playwire Illustrate data points

Breaking through the fragmentation of mobile ad monetization, Playwire delivers a revolutionary unified SDK. It seamlessly integrates direct sales, header bidding, and mediation partners into one process for iOS and Android developers.

This unique integration creates intense competition among demand sources, driving unparalleled competition and maximizing yield for publishers across various ad formats. The intuitive dashboard helps app developers to illustrate data points clearly, providing vital analytics to track performance and validate the platform's effectiveness in amplifying revenue.

Focusing on audience growth becomes effortless when a scalable solution handles complex monetization, serving as a powerful catalyst for sustained revenue expansion.

29. Ansys Explainer video for sales

Engineering the future of speed demands simulating every nuance of design. The challenging physics governing high-performance vehicles requires seeing invisible forces at work. Ansys provides the powerful computational tools necessary to bring this critical insight to the forefront of innovation, pushing boundaries.

This enables rapid exploration of countless design possibilities, predicting outcomes virtually with striking clarity. This capability is effectively communicated as an explainer video for sales, showcasing how simulation replaces costly physical iterations and accelerates the path to peak performance. It's an inspiring demonstration of how complex technical solutions precisely drive real-world success.

30. Acer Product animation video B2B

Starting with a captivating visual alchemy, this laptop's animation dissolves conventional materials to reveal its speckled, post-consumer recycled build. This striking opening sequence immediately establishes its identity as a green PC, transforming sustainability into a tangible, visible attribute that resonates deeply with environmentally conscious users seeking responsible technology.

The Acer Aspire Vero integrates 11th Gen Intel Core Processors and Windows 11, presented through clean animation showcasing performance and usability for a modern workflow. This compelling product animation video B2B positions the device as a truly forward-thinking choice, demonstrating how design innovation extends to responsible materials and powerful capability, inspiring creators to convey impactful product narratives authentically.

Proving Value: Measuring ROI for B2B Explainer Videos

For B2B teams, simply creating video assets falls short. Proving their worth requires clear measurement. An animated B2B explainer video, like any marketing investment, must demonstrate tangible results. They focus on quantifiable impact, linking viewership to pipeline growth and business outcomes. This strategic approach transforms video from a creative expense into a powerful revenue driver for their organizations.

Measuring value begins with understanding audience interaction deep within the funnel. They track metrics far beyond simple play counts. Analyzing average watch time and completion rates provides crucial insights into how well complex explanations resonate and hold attention. Identifying viewer drop-off points guides content refinement for improved performance. Integrating videos onto landing pages offers direct evidence of conversion lifts, sometimes significantly boosting inquiry rates or demo requests for solutions.

Value extends into sales enablement and highly targeted campaigns. Marketers assess how sales professionals utilize videos, impacting deal velocity and improving close rates during presentations or follow-ups. They quantify results from personalized videos used effectively in account-based marketing, demonstrating specific impact on high-value accounts. Analytics integration with CRM systems provides end-to-end visibility, connecting individual video views to eventual revenue attribution, offering a complete picture of influence across the customer journey.

Why Advids for Animated B2B explainer video?

At Advids, we create high-quality, original animated B2B explainer videos designed to deliver exceptional results and achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven track record ensures your vision translates into a compelling and effective animation.

A Collaborative Partnership Built on Expertise:

12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of effective animated B2B explainer videos. We've delivered over 320 impactful animated B2B explainer videos specifically.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life, from startups to Fortune 500 companies.
Client Satisfaction Guaranteed: Over 109 five-star Google reviews showcase our talent, creativity, and unwavering commitment to client satisfaction.
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is accurately realized in the final animation.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful animated B2B explainer videos through clear and open communication.


Crafting Your Unique Animated Story with Cutting-Edge Technology:

Customized Animated B2B explainer video Solutions: We tailor each project, whether it's explainer videos, character animations, or any other type of animated B2B explainer video, to perfectly reflect your brand, style, and target audience.
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action.
Cutting-Edge Animated B2B explainer video Technology: We utilize industry-leading software and techniques to ensure visually stunning videos with a lasting impact.


Ready to unlock the potential of Animated B2B explainer video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Animated B2B explainer video?

An animated B2B explainer video is a short, engaging video that uses animation to explain a complex product, service, or concept to a business audience. These videos are designed to be easily understood and remembered, making them a powerful tool for increasing brand awareness, generating leads, and driving sales.

Animated B2B explainer videos are used in a variety of ways, including:

• Product demos: Showcasing the features and benefits of a new product or service.
• Company overviews: Introducing your company and its mission to potential clients or investors.
• Explaining complex concepts: Simplifying technical jargon and making complex ideas more accessible.
• Educating customers: Providing valuable information and insights about your industry.
• Building brand awareness: Creating a memorable and engaging experience that resonates with your target audience.

What do top Animated B2B explainer videos have in common?

Mastering animated B2B explainer videos requires a strategic approach focusing on clear communication and impactful visuals.

Ideal Customer Profile - Deeply understand your audience's pain points and tailor the narrative to their specific needs.

• Unique Selling Proposition - Clearly articulate the unique value your product offers, differentiating it from competitors.
• Narrative Structure - Employ a compelling story arc with a clear problem, solution, and benefit to captivate viewers.
• Visual Communication - Use animation to simplify complex concepts, making them easily digestible and memorable.
• Key Feature Emphasis - Focus on features that directly address the audience's most pressing challenges and desires.
• Problem-Solution Fit - Visually demonstrate how your product solves a specific problem, showcasing its effectiveness.
• Conversion-Focused CTA - Include a clear and compelling call to action that encourages viewers to take the next step.
• Data-Backed Claims - Use data and statistics to support your claims, building credibility and trust with viewers.
• Brand-Appropriate Style - Select an animation style that reflects your brand's personality and resonates with your audience.
• Brand Guidelines Adherence - Maintain consistency in visuals, messaging, and tone to reinforce brand recognition.

What makes Animated B2B explainer video effective?

Begins with an in-depth analysis of the target audience, identifying key decision-makers and their specific needs. Designers visually demonstrate a pain point, showcasing the negative consequences of inaction, then present the solution within a compelling and easily digestible narrative. They strategically employ animation styles, considering brand guidelines and industry best practices, using strong visual metaphors to simplify complex concepts.

Professionals leverage animation to capture attention, establish credibility by showcasing expertise and social proof, and drive desired actions. Visually engaging elements, such as kinetic typography and character animation, enhance comprehension and retention. A well-structured narrative arc directly addresses the audiences business needs and goals, highlighting potential ROI.

Market research and data-backed insights inform these videos. A/B testing different versions optimizes for maximum impact. Language remains clear and concise. A clear and compelling call to action, such as visiting a website, requesting a demo, or downloading a resource, is essential for driving conversions.

How long should your Animated B2B explainer video be?

Mastering B2B explainer video length hinges on aligning video type, message complexity, and target audience engagement.

Pre-production Considerations for Determining Video Length:

• What's the core message for each video type?
• Who is the ideal viewer for this video?
• How many key features need showcasing?
• Does the style suit the product complexity?
• Which platform dictates video length?
• What's the video's marketing objective?
• Does the animation style align with the brand?

Animated B2B explainer video length guide

How to create Animated B2B explainer videos?

Crafting impactful animated B2B explainer videos requires a strategic approach, focusing on clear messaging and visual storytelling to resonate with your target audience and drive tangible results.

• Target Audience - Use detailed buyer personas to inform every creative decision.
• Narrative Development - Structure the story with a clear problem, solution, and call to action.
• Animation Style - Choose a style that's both memorable and reflects your brand identity.
• Storyboard Creation - Use detailed storyboards to ensure visual consistency and pacing.
• Scriptwriting - Employ concise language and focus on benefits, not just features.
• Visual Design - Create visually striking characters and environments that are on-brand.
• Video Animation - Employ smooth animation techniques to maintain viewer engagement.
• Final Video Edit - Ensure seamless transitions and a polished look that reflects professionalism.
• Results Tracking - Analyze viewership, engagement, and conversions to optimize future videos.

How to Write a Compelling Script for a B2B Animated Video

A captivating script is the heart of any successful B2B animated explainer video. We've seen inspiring B2B animated video examples for marketing, but now let's dive into crafting your own compelling narrative. Remember, a strong script transforms features into benefits, turning viewers into customers.

Writing for an animated video is different than other mediums. It's about conveying complex information concisely and engagingly. Think of it as painting a picture with words, using clear language and a touch of personality. In the realm of animated marketing videos B2B, your script is the foundation upon which your visual storytelling is built. Choosing the right B2B explainer video animation styles is crucial, but even the most stunning visuals fall flat without a solid script.

Let's explore some key principles:

• Know your audience inside and out. What are their pain points? What motivates them? Speak directly to their needs.
• Tell a story. Even in short explainer videos, a narrative arc can captivate viewers and make your message memorable.
• Keep it concise. Respect your audience's time. Get to the point quickly and avoid jargon.
• End with a clear call to action. What do you want viewers to do next? Make it easy for them to take the next step.

By following these principles, you can create a script that not only informs but also inspires, driving engagement and ultimately, conversions.

The Importance of Storytelling in B2B Explainer Videos

Beyond technical aspects and animation styles lies the heart of impactful B2B explainer videos: storytelling. A well-crafted narrative transforms a simple explanation into a compelling experience, forging connections with viewers and driving meaningful engagement. Think of high-impact business animation, not just as visuals, but as a story unfolding.

Let's explore why storytelling is crucial for B2B explainer videos. We've seen inspiring B2B explainer video animation examples, and now we'll understand the principles behind their success. Examples of effective B2B explainer animation demonstrate how narrative can simplify complex ideas, making them accessible and memorable. Business explainer videos animated with a strong narrative are more likely to resonate with potential clients, driving conversions.

• Connect emotionally: Stories humanize our brand, building rapport and trust with our audience.
• Simplify complexity: Narratives provide a framework for explaining complex products or services in a clear and concise way.
• Drive action: A compelling story motivates viewers to take the desired action, whether it's visiting our website or requesting a demo.
• Stand out: A unique story sets us apart in a crowded marketplace, differentiating us from competitors.

By focusing on the "why" behind our message and crafting a compelling narrative, we transform viewers into customers. Storytelling elevates B2B explainer videos from mere explanations to powerful tools for connection and conversion.

Choosing the Right Animation Style for Your B2B Video

After exploring the core components of B2B explainer videos, let's focus on selecting the right animation style. This crucial decision significantly impacts how your message resonates with your target audience. Remember, even the most captivating script needs the right visual treatment to truly shine. Creating professional B2B explainer video animation involves careful consideration of your brand, audience, and message. Looking at top animated B2B explainer videos can provide valuable inspiration.

B2B animated video production is an investment in clear communication. Consider your brand identity – a playful brand might benefit from vibrant 2D animation, while a corporate entity might prefer sleek motion graphics. Think about your audience too. Whiteboard animation can simplify complex concepts for a technical audience, while kinetic typography might grab attention on social media. Your budget also plays a role. While DIY options exist, professional B2B explainer video animation often yields higher quality results.

• Match your animation style to your message complexity. 2D animation offers versatility for detailed storytelling, while motion graphics excel at presenting data.
• Consider your target audience's preferences and viewing habits. A younger audience might appreciate a trendy style, while a more traditional audience might prefer a classic approach.
• Align your chosen style with your overall marketing strategy. Ensure consistency in branding and messaging across all platforms.
• Don't be afraid to experiment and test different styles to see what resonates best with your audience.

By carefully considering these factors, you can choose an animation style that effectively communicates your message, strengthens your brand, and drives results.

Using Animation to Explain Complex B2B Concepts

Animation empowers us to transform complex B2B concepts into engaging visual stories. We move beyond static explanations, breathing life into intricate ideas and fostering deeper audience understanding. Think about explaining blockchain technology – confusing, right? With animation, we can use visual metaphors, like a digital ledger visualized as interconnected blocks, making this complex concept instantly understandable. This is the power of showing, not just telling. Remember those dry spreadsheets filled with data? Animation transforms them into engaging visuals, highlighting key trends and insights that drive decision-making. Need to explain a complex technical process? Animation breaks it down into digestible steps, guiding viewers through each stage with clarity and ease.

Let's face it, technical jargon can be a snooze-fest. Animation helps us break down complex terms into bite-sized pieces, making even the most technical topics accessible to everyone. Take a look at these animated explainer video B2B samples for inspiration. These animated B2B video marketing examples showcase how data visualization can bring numbers to life. For a more corporate feel, explore these corporate animation video examples.

• Character-driven narratives humanize complex topics, forging emotional connections with viewers.
• Problem-solution frameworks clearly illustrate challenges and their solutions, showcasing the value of your offering.
• Case study animations bring real-world success stories to life, demonstrating the effectiveness of your solutions.
• Storytelling through animation connects with audiences on an emotional level, making your message memorable.

By strategically using animation, we not only simplify complex ideas but also create memorable experiences that resonate with our audience, ultimately driving engagement and results.

Leveraging Animation to Build Brand Awareness in B2B

Animated explainer videos offer a powerful way to boost brand awareness in the B2B landscape. We've explored the technical aspects, now let's focus on how animation strengthens brand presence. Remember, our goal is to create memorable experiences that resonate with our target audience. Professional animation for business is an investment in clear, engaging communication that fosters brand recognition.

Creative B2B explainer video animation allows us to tell compelling stories that connect with viewers on an emotional level. This humanizes our brand, building trust and rapport. Think about showcasing your unique selling propositions through a character-driven narrative. This approach not only explains what you do but also why it matters, differentiating you from competitors. Best B2B explainer video animation balances information and engagement, making complex topics accessible and memorable.

We can leverage animation to simplify complex ideas, making them easily digestible for our audience. Visual metaphors and clear visuals transform technical jargon into understandable concepts. This clarity builds credibility and positions us as experts in our field. Furthermore, consistent brand visuals across all platforms reinforce our brand identity, ensuring a cohesive experience for our audience.

• Craft a memorable brand story that resonates with your target audience.
• Simplify complex ideas visually, making them accessible and engaging.
• Showcase your unique selling propositions through compelling storytelling.
• Optimize your videos for various platforms to maximize reach and engagement.

By focusing on these key strategies, we can leverage the power of animation to build a strong brand presence, connect with our audience, and drive meaningful results.

How animated B2B explainer video examples are curated?

We dove deep into animated B2B explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic animated B2B explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and alignment with B2B lead generation goals.
7.Brand Alignment Determining video alignment with brand message, identity, and overall B2B marketing strategy.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, animated B2B explainer video examples 2024, n=7300 videos within duration <3 mintues, across industries.