Boost your B2B brand awareness using animation. This article explores a collection of explainer videos demonstrating the effectiveness of animation. Discover how these engaging visuals simplify complex information, making it easily understandable for business audiences. Learn how improved brand recognition can contribute to business growth.
Video's role in modern marketing:
Over 75% of Fortune 500 executives are viewing online videos.
85% of marketers say generative AI has changed the way they will create content in 2024 and 62% say it's important to their marketing strategy.
Educational and instructional videos closely followed at 38%, while live events and social media content each made up 35% of the video landscape.
Confused product explanations can hinder lead generation. Explore 30 animated B2B explainer videos that have reshaped brand perception and driven significant ROI. These examples illustrate how companies have used compelling storytelling to highlight their unique value, resulting in measurable improvements in lead conversion. Understand the potential of animation for your business.
Impressive visuals highlight the S22 Lite in this animated B2B explainer video. The exploded-view sequence powerfully reveals the kiosk's internal components, emphasizing easy maintenance.
A close-up focuses on smart notifications, a key feature for retail and hospitality decision-makers. The video's clean, modern design effectively communicates the kiosk's customizable options and compact size.
Craft a concise narrative; viewers remember stories.
Clear visuals and intuitive design make this Marvel CI demonstration compelling. The 3D animation, a key element of this B2B explainer video design, effectively showcases the device's seamless integration into daily life. Its concise presentation makes the product's benefits instantly clear.
The video's focus on practical applications, from TV streaming to video conferencing, powerfully communicates the Marvel CI's value. This approach effectively highlights the device's impact on users' daily lives, leaving a lasting impression.
Let your animation tell a story, creating an emotional connection with viewers.
Effective storytelling is key; the video's short format maintains viewer interest. This is a great example of B2B explainer video design, showcasing AlphaSense's capabilities efficiently. The video is approximately 15 seconds long.
The clear, concise demonstration of functionality is highly effective. Its focus on practical application makes the product's value proposition immediately clear, leaving a lasting impression.
VenHub's smart store concept is brilliantly showcased in this B2B explainer video for sales. The unique shipping container design immediately grabs attention, while the smooth animation of robotic arms and automated systems highlights the technology's efficiency. This visually appealing presentation effectively addresses the challenges retailers face in optimizing operations and increasing sales.
The video's clean aesthetic and dynamic camera angles create a professional and engaging experience. The 24/7 operation and convenient product access are clearly demonstrated, making a strong case for VenHub's potential. This video effectively communicates the value proposition to potential investors and businesses seeking innovative retail solutions.
Engaging visuals are the heart of this B2B explainer video production. The video cleverly avoids a purely product-focused approach, instead showcasing authentic user experiences. This creates a connection with the viewer, making the product's features memorable.
The seamless integration of product demonstrations within the narrative is masterful. The video's subtle yet effective approach avoids feeling like a typical advertisement, leaving a positive and lasting impression.
Data's potential is powerfully illustrated in this B2B explainer video design. The video's opening sequence immediately captivates, using abstract visuals and dynamic transitions to showcase the transformative power of data. High-quality motion graphics, including animated L-shaped brackets symbolizing connection, further enhance the visual impact.
Digital Realty's role in facilitating this transformation is subtly yet effectively conveyed through a series of striking global images and iconic landmarks. The video's concise storytelling and impactful visuals leave a lasting impression, effectively communicating the company's data center and interconnection services.
Fast-paced editing keeps viewers engaged and excited.
This Edwards Lifesciences video is a masterclass in B2B explainer video production. Its straightforward approach, coupled with professional visuals, ensures the message resonates with its intended audience. The video's concise nature makes it highly effective, leaving a lasting impression.
The video's structure is expertly crafted, leading viewers through key information logically and efficiently. The visuals are sharp and clear, enhancing understanding and creating a sense of professionalism. This makes it a prime example of how to communicate complex information effectively.
Radiosurgery's precision is beautifully illustrated. This animated B2B explainer video uses detailed 3D models, showcasing the Elekta Esprit's ability to target brain tumors with incredible accuracy. The serene visuals and clear explanations make complex medical technology accessible.
Patient-centric design is evident, from the calming treatment room to the gentle mask application. The final scene of recovery is a powerful visual, humanizing the technology and fostering trust. The video's clarity makes complex medical information easily understandable.
Clear, concise visuals make complex topics easy to understand.
This dynamic B2B explainer video for marketing immediately captivates with its sleek animation and clear messaging. The video's visual storytelling expertly conveys the complexities of digital transformation, making it easily digestible for business leaders.
Exela's digital transformation services are presented concisely, emphasizing the potential for 5x faster growth. The video effectively targets decision-makers seeking solutions, highlighting employee empowerment and improved customer experience.
Prioritize clean visuals. complex ideas need simple explanations.
Clever visuals immediately draw you in. The FOREO UFO's features are expertly showcased through high-quality 3D animation, a testament to effective B2B explainer video production. The video's polished aesthetic and concise presentation make it highly effective.
Dynamic camera angles and dramatic lighting create a luxurious feel, while clear text overlays provide key information. The video successfully communicates the product's benefits, leaving viewers with a strong impression of the UFO's capabilities.
Showcase your product's unique selling points with smooth, captivating animation to boost sales.
Intense visual energy erupts as abstract lines transform, mirroring the fast-paced nature of iGaming. This B2B explainer video for marketing uses a racing analogy to showcase business challenges, with dynamic 3D animations, vibrant colors, and sharp transitions capturing the high-stakes environment. The futuristic tracks and energetic particle effects heighten the sense of urgency.
Highlighting the need for dependable partners, the video positions GR8 Tech as a steadfast crew ready for iGaming success, providing tailored solutions. The concise text overlays, combined with vibrant color palette enhance the visual appeal, while a direct call to action promotes engagement. It's a visually compelling example of how to showcase a B2B offering with creative animation.
Ensure your animation is smooth and engaging, driving conversions.
Haltian's showcase of its smart building solutions is compelling. This animated explainer video for B2B expertly uses visuals to explain complex concepts, making it easily understood by a business audience. The virtual studio setting and clear presentations enhance comprehension.
Customer testimonials add weight, and the use of a building floor plan as a visual aid is particularly effective. The video is concise and informative, leaving a lasting impression. Its modern aesthetic and engaging visuals make it a great example of B2B video marketing.
Clever storytelling elevates Haystack's B2B explainer video for SaaS. The video cleverly avoids a purely technical demonstration, instead focusing on a relatable scenario that subtly showcases the software's benefits. Viewers easily grasp the software's efficiency and problem-solving capabilities.
This indirect approach builds trust and engagement. The video's success stems from its ability to connect with viewers emotionally, highlighting how Haystack streamlines workflows and improves productivity. It's a great example of a less-is-more approach.
Dynamic visuals immediately engage in this B2B explainer video for sales. Seamless transitions between scenes showcasing diverse applications of Hexagon's technology are highly effective. Visual metaphors, such as the human eye symbolizing innovation, enhance the narrative.
The video's rapid pace reflects technological advancements, maintaining viewer interest. Complex information is communicated clearly via concise presentation and well-placed text. This is a superb example of visual storytelling, effectively conveying Hexagon's capabilities.
Compelling visuals instantly captivated, making this animated explainer video for B2B truly memorable. The narrative's precision and pacing ensured viewer engagement without overwhelming them.
Its success stems from simplifying complex ideas, resonating with the target audience's needs. This approach creates a lasting impression, making the information both understandable and memorable.
Integration struggles? This animated B2B explainer video showcases ONEiO's solution brilliantly. The visuals are sharp, using flat vector illustrations to clearly present the platform's capabilities for MSPs and businesses seeking streamlined integration. Smooth transitions between scenes enhance the viewing experience.
The video effectively highlights key features like internal/customer integrations, marketplace access, and automation, all presented with impressive clarity. The final call to action, a free demo, is compelling and leaves a lasting impression.
Focus on the problem, then the solution. this makes your product's value obvious.
Coding efficiency is showcased brilliantly in this concise B2B explainer video for marketing. The clear visuals of the LINX TT500 printing on pouches, displaying crucial information like manufacturing and expiry dates, are highly effective.
Its straightforward approach and focus on practical results make it ideal for busy professionals. The video's brevity ensures viewers absorb key information quickly, leaving a lasting impression of the printer's capabilities.
Efficient global payment processes are often neglected by large corporations. This B2B explainer video for SaaS uses striking visuals to highlight this oversight, showing how the TIS EPO platform solves this problem. The video's clean animation and strategic use of graphics make complex financial concepts easily understandable.
The EPO platform's key benefits€”visibility, alignment, and automation€”are clearly presented, showcasing its ability to connect various systems and streamline outbound payments. The video effectively communicates the platform's value proposition to executives and decision-makers seeking to optimize their financial operations.
Tell a story with your animation, showcasing how your product solves a problem and building trust.
YDS Devon's video immediately grabs attention with its dynamic visuals. The animation style is crisp and modern, perfectly suited for a B2B audience. This animated explainer video for B2B excels at clearly explaining complex concepts.
The video's strength lies in its concise explanations and effective use of visual metaphors. For example, the explanation of [mention a specific feature explained well visually] is particularly clear and memorable. The overall effect is professional and engaging.
Efficient collaboration in process design is brilliantly illustrated in this B2B explainer video animation. The video's clean, modern aesthetic, coupled with a balanced palette of muted greens, teals, and pinks, makes complex information accessible. The software interface is intuitively presented, and the use of split-screen to show different perspectives is particularly effective.
Proxima's value is clearly conveyed through concise narration and clever visual metaphors, such as wavy lines representing communication difficulties and thumbs-up icons signifying user satisfaction. The video is targeted at life sciences and chemical engineering professionals, making it highly relevant to its intended audience.
Clearly show your product's value by solving a relatable problem, building trust.
Data-Driven Creativity: "Data beats opinions." - Shane Snow. Advids blends data with creativity. For a cybersecurity client, we analyzed industry reports on rising cyber threats to tailor the narrative of an explainer video, leading to a 15% boost in lead generation.
Actionable: Ground creative concepts in solid market research and data insights.
Content as a Magnet: "Content isn't king, it's the kingdom." - Lee Odden. Advids views content holistically. For a healthcare client, we developed an explainer video series covering various aspects of their telehealth platform, driving consistent website traffic and establishing thought leadership.
Actionable: Create valuable content ecosystem around your core message.
Customer-Centric Approach: "People don't want what you make, they want what it will make them." - Bernadette Jiwa. Advids prioritizes customer needs. For a logistics client, we focused their explainer video on how their services streamline operations and save businesses time and money, resulting in a 25% rise in sales inquiries.
Actionable: Highlight customer benefits and value proposition clearly.
Differentiation through Innovation: "Value innovation is created in the region where company's actions favorably affect both its cost structure and its value proposition to buyers." - Renée Mauborgne. Advids embraces innovation. For a fintech client, we used a unique visual style and interactive elements in their explainer video to stand out from competitors, boosting brand awareness and attracting investor interest.
Actionable: Differentiate your offering through unique visuals and storytelling. **
At Advids, we create high-quality, original animated B2B explainer videos designed to deliver exceptional results and achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven track record ensures your vision translates into a compelling and effective animation.
A Collaborative Partnership Built on Expertise:
12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of effective animated B2B explainer videos. We've delivered over 320 impactful animated B2B explainer videos specifically.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life, from startups to Fortune 500 companies.
Client Satisfaction Guaranteed: Over 109 five-star Google reviews showcase our talent, creativity, and unwavering commitment to client satisfaction.
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is accurately realized in the final animation.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful animated B2B explainer videos through clear and open communication.
Crafting Your Unique Animated Story with Cutting-Edge Technology:
Customized Animated B2B explainer video Solutions: We tailor each project, whether it's explainer videos, character animations, or any other type of animated B2B explainer video, to perfectly reflect your brand, style, and target audience.
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action.
Cutting-Edge Animated B2B explainer video Technology: We utilize industry-leading software and techniques to ensure visually stunning videos with a lasting impact.
Ready to unlock the potential of Animated B2B explainer video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
An animated B2B explainer video is a short, engaging video that uses animation to explain a complex product, service, or concept to a business audience. These videos are designed to be easily understood and remembered, making them a powerful tool for increasing brand awareness, generating leads, and driving sales.
Animated B2B explainer videos are used in a variety of ways, including:
Mastering animated B2B explainer videos requires a strategic approach focusing on clear communication and impactful visuals.
Ideal Customer Profile - Deeply understand your audience's pain points and tailor the narrative to their specific needs.
Begins with an in-depth analysis of the target audience, identifying key decision-makers and their specific needs. Designers visually demonstrate a pain point, showcasing the negative consequences of inaction, then present the solution within a compelling and easily digestible narrative. They strategically employ animation styles, considering brand guidelines and industry best practices, using strong visual metaphors to simplify complex concepts.
Professionals leverage animation to capture attention, establish credibility by showcasing expertise and social proof, and drive desired actions. Visually engaging elements, such as kinetic typography and character animation, enhance comprehension and retention. A well-structured narrative arc directly addresses the audiences business needs and goals, highlighting potential ROI.
Market research and data-backed insights inform these videos. A/B testing different versions optimizes for maximum impact. Language remains clear and concise. A clear and compelling call to action, such as visiting a website, requesting a demo, or downloading a resource, is essential for driving conversions.
Mastering B2B explainer video length hinges on aligning video type, message complexity, and target audience engagement.
Pre-production Considerations for Determining Video Length:
Animated B2B explainer video length guide
| Animated B2B Explainer Types | Video Length | Use Case | Funnel |
|---|---|---|---|
| 2D Animation | 60-90 seconds | Ideal for showcasing complex processes or product features with detailed visuals and character interactions. Multiple visual styles are possible, from realistic to minimalist. | Awareness |
| Whiteboard Animation | 45-75 seconds | Explains complex concepts simply and engagingly, perfect for illustrating a problem/solution. Hand-drawn style adds a personal touch. | Consideration |
| Motion Graphics | 30-60 seconds | Highlights key data points and statistics, ideal for presenting financial information or market trends. Clean and modern style is preferred. | Conversion |
| Kinetic Typography | 30-45 seconds | Emphasizes key messages and calls to action through text animation. Great for short, impactful statements. | Conversion |
| Explainer Video | 60-120 seconds | Versatile format adaptable to various styles and complexities, depending on the message and target audience. Can incorporate elements from other styles. | Awareness/Consideration |
Crafting impactful animated B2B explainer videos requires a strategic approach, focusing on clear messaging and visual storytelling to resonate with your target audience and drive tangible results.
* Define Goals - Focus on measurable outcomes, like lead generation or website traffic.A captivating script is the heart of any successful B2B animated explainer video. We've seen inspiring B2B animated video examples for marketing, but now let's dive into crafting your own compelling narrative. Remember, a strong script transforms features into benefits, turning viewers into customers.
Writing for an animated video is different than other mediums. It's about conveying complex information concisely and engagingly. Think of it as painting a picture with words, using clear language and a touch of personality. In the realm of animated marketing videos B2B, your script is the foundation upon which your visual storytelling is built. Choosing the right B2B explainer video animation styles is crucial, but even the most stunning visuals fall flat without a solid script.
Let's explore some key principles:
By following these principles, you can create a script that not only informs but also inspires, driving engagement and ultimately, conversions.
Beyond technical aspects and animation styles lies the heart of impactful B2B explainer videos: storytelling. A well-crafted narrative transforms a simple explanation into a compelling experience, forging connections with viewers and driving meaningful engagement. Think of high-impact business animation, not just as visuals, but as a story unfolding.
Let's explore why storytelling is crucial for B2B explainer videos. We've seen inspiring B2B explainer video animation examples, and now we'll understand the principles behind their success. Examples of effective B2B explainer animation demonstrate how narrative can simplify complex ideas, making them accessible and memorable. Business explainer videos animated with a strong narrative are more likely to resonate with potential clients, driving conversions.
By focusing on the "why" behind our message and crafting a compelling narrative, we transform viewers into customers. Storytelling elevates B2B explainer videos from mere explanations to powerful tools for connection and conversion.
After exploring the core components of B2B explainer videos, let's focus on selecting the right animation style. This crucial decision significantly impacts how your message resonates with your target audience. Remember, even the most captivating script needs the right visual treatment to truly shine. Creating professional B2B explainer video animation involves careful consideration of your brand, audience, and message. Looking at top animated B2B explainer videos can provide valuable inspiration.
B2B animated video production is an investment in clear communication. Consider your brand identity – a playful brand might benefit from vibrant 2D animation, while a corporate entity might prefer sleek motion graphics. Think about your audience too. Whiteboard animation can simplify complex concepts for a technical audience, while kinetic typography might grab attention on social media. Your budget also plays a role. While DIY options exist, professional B2B explainer video animation often yields higher quality results.
By carefully considering these factors, you can choose an animation style that effectively communicates your message, strengthens your brand, and drives results.
Animation empowers us to transform complex B2B concepts into engaging visual stories. We move beyond static explanations, breathing life into intricate ideas and fostering deeper audience understanding. Think about explaining blockchain technology – confusing, right? With animation, we can use visual metaphors, like a digital ledger visualized as interconnected blocks, making this complex concept instantly understandable. This is the power of showing, not just telling. Remember those dry spreadsheets filled with data? Animation transforms them into engaging visuals, highlighting key trends and insights that drive decision-making. Need to explain a complex technical process? Animation breaks it down into digestible steps, guiding viewers through each stage with clarity and ease.
Let's face it, technical jargon can be a snooze-fest. Animation helps us break down complex terms into bite-sized pieces, making even the most technical topics accessible to everyone. Take a look at these animated explainer video B2B samples for inspiration. These animated B2B video marketing examples showcase how data visualization can bring numbers to life. For a more corporate feel, explore these corporate animation video examples.
By strategically using animation, we not only simplify complex ideas but also create memorable experiences that resonate with our audience, ultimately driving engagement and results.
Animated explainer videos offer a powerful way to boost brand awareness in the B2B landscape. We've explored the technical aspects, now let's focus on how animation strengthens brand presence. Remember, our goal is to create memorable experiences that resonate with our target audience. Professional animation for business is an investment in clear, engaging communication that fosters brand recognition.
Creative B2B explainer video animation allows us to tell compelling stories that connect with viewers on an emotional level. This humanizes our brand, building trust and rapport. Think about showcasing your unique selling propositions through a character-driven narrative. This approach not only explains what you do but also why it matters, differentiating you from competitors. Best B2B explainer video animation balances information and engagement, making complex topics accessible and memorable.
We can leverage animation to simplify complex ideas, making them easily digestible for our audience. Visual metaphors and clear visuals transform technical jargon into understandable concepts. This clarity builds credibility and positions us as experts in our field. Furthermore, consistent brand visuals across all platforms reinforce our brand identity, ensuring a cohesive experience for our audience.
By focusing on these key strategies, we can leverage the power of animation to build a strong brand presence, connect with our audience, and drive meaningful results.
We dove deep into animated B2B explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic animated B2B explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and alignment with B2B lead generation goals.
7.Brand Alignment Determining video alignment with brand message, identity, and overall B2B marketing strategy.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations
0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids
Source: Advids/Youtube, animated B2B explainer video examples 2024, n=7300 videos within duration <3 mintues, across industries.
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
By clicking next, you agree to receive communications from advids in accordance with our Privacy Policy.
