Have you ever wished you could instantly convey the value of your product? I am here today to show you how. In this article, what we'll uncover is the transformative power of animated explainer videos in the B2B space. We're talking about a world where complex ideas become crystal clear, where engagement soars, and where your message resonates deeply with your target audience. It's about creating a connection, fostering understanding, and ultimately driving results.
Our journey begins now, and what we will discover are some astonishing statistics that prove the effectiveness of this compelling medium. Prepare to be amazed by the data that showcases the incredible impact of these 30 eye-catching examples.
Over 75% of Fortune 500 executives are viewing online videos.
85% of marketers say generative AI has changed the way they will create content in 2024 and 62% say it's important to their marketing strategy.
Educational and instructional videos closely followed at 38%, while live events and social media content each made up 35% of the video landscape.
These stats reveal a clear trend: video is king, education is paramount, and AI is transforming the game. 2D explainer videos offer a dynamic solution, combining engaging visuals with concise storytelling to educate and captivate your audience. We've curated 30 Eye-catching Animated B2B explainer video examples that immediately commanded our attention and generated excitement.
Acrelec is a company that creates solutions for streamlining the checkout experience. This video is designed to showcase the S22 Lite, a compact and high performance self checkout solution, to increase brand awareness.
Video Design - The video uses a minimalist design style, featuring a black background and white text. The S22 Lite is showcased in a sleek, modern animation with smooth transitions and high-quality graphics. The video focuses on the product's features by highlighting key details with sharp angles and a clean, modern aesthetic. The video is a good example of an Animated B2B explainer video as it presents complex information in a clear and concise manner, making it easy for the audience to understand the benefits of the S22 Lite.
The minimalist design style, along with the clean, modern graphics and sharp angles, are effective in showcasing the S22 Lite's capabilities and sleek design, thus communicating the video's objective of increasing brand awareness and highlighting the product's advantages. The overall tone is professional and informative, conveying the product's value proposition and ultimately driving the video's call to action.
What We Can Learn
Craft a concise narrative; viewers remember stories.
Advanced Bionics is a company that specializes in hearing solutions. The video is designed to demonstrate the benefits of Marvel CI, a sound processor that allows users to stream audio from various Bluetooth enabled devices, including smartphones.
Video Design - This B2B explainer video for marketing utilizes a minimalistic visual style, featuring clean lines and a predominantly white background. The design elements, including the animation of the Bluetooth symbol and the close-up shots of the hearing device, highlight the key features and benefits of Marvel CI. The use of simple animations makes the video easy to understand, as it emphasizes the core benefits of the device.
The visual design is able to effectively communicate the objective of the video by showcasing the ease and convenience of Marvel CI's Bluetooth integration. The clean, modern visuals create a professional and trustworthy tone, which is well suited for a B2B audience. The video portrays a clear and concise message, while also emphasizing the user's ability to effortlessly connect and hear sound from diverse sources, including smartphones, televisions, and other Bluetooth enabled devices. The emphasis on the hearing device and its key features, coupled with the clear visuals, effectively drives the message across, making the video compelling and informative.
What We Can Learn
Let your animation tell a story, creating an emotional connection with viewers.
AlphaSense is a market intelligence platform for business professionals. This video is designed to showcase the benefits of using AlphaSense, as well as its applications.
Video Design - The video features a simple and clean design, with graphics and imagery that highlight AlphaSense's key features and benefits. The video is visually engaging, with dynamic animations and clear visuals, making it an effective B2B explainer video production example. The clean, simple, and visually appealing graphics and animations used in the video effectively communicate the value of using AlphaSense.
The video design utilizes a light color scheme, which creates a feeling of cleanliness and simplicity, that is very common in B2B explainer video production. These elements help to communicate the value proposition of AlphaSense, and convey a clear message about the platform's benefits for users. The video is designed to highlight the key features of AlphaSense and the positive impact it can have on business decision making. The use of charts and graphs in the video gives a professional and informative feel to the video.
AWS is a cloud platform that provides a wide range of services, and its video is designed to introduce viewers to AWS built-in solutions.
Video Design - This is a B2B explainer video for SaaS that uses a clean, simple, and minimalist design style. The video utilizes white and light pink line art on a dark blue background, creating a visually engaging and easy-to-understand aesthetic for the viewer. Graphics are of high quality and are used effectively to highlight key information and make it easier for viewers to follow the narrative, which helps communicate the value proposition of AWS Built-in solutions.
The video uses visuals like blocks and lines to communicate the concept of AWS services and the integration process. The animations are fluid and make the video dynamic and engaging, and the use of light pink and white colors on a dark blue background creates a clean and sophisticated look for the brand. This combination of visual elements effectively conveys the core message of the video, which is that AWS Built-in solutions simplify and accelerate the cloud journey for AWS customers. The video also adopts a clear and concise tone, making it easy for viewers to understand complex technical concepts.
Deep Vision Consulting and Avnet Silica have created a proprietary AI solution for visual anomaly detection that is designed to help OEMs. The video is designed to increase brand awareness about the product and educate viewers about the process.
Video Design - The video is a simple and engaging B2B explainer video for marketing. The visual design uses a minimal and clean look, with white text and bold green outlines. The bright green background and black lines keep the attention focused and create a modern look. The use of line art helps simplify the explanation of the concept.
The visual style of the video successfully communicates the solution's objective. The video clearly depicts the process using three simple steps: Capture, Train, and Inspect. Each step is presented with simple and easily understandable visuals that help explain the functionality of the AI solution. The tone of the video is professional and informative and makes the AI solution feel accessible and easy to use.
Digital Realty is a company that provides data centers and other digital infrastructure. This video is designed to introduce the company's new brand identity.
Video Design - The video is an Animated explainer video for B2B that uses a minimalist design. It features geometric shapes that are simple yet impactful, with a focus on black shapes against a white background. The use of repetitive shapes conveys a sense of order and stability. The graphic quality is excellent, and the visuals are simple and easy to understand.
The visual style of the video is able to effectively communicate the objective of the video, which is to introduce the new brand identity and its values. The video's visuals, simple geometric shapes and repetitive patterns, suggest a sense of security, precision, and expansion, aligning with the company's new brand identity. The video's tone is professional and confident, reflecting Digital Realty's commitment to its customers.
What We Can Learn
Fast-paced editing keeps viewers engaged and excited.
7. Edwards Lifesciences Animated B2B explainer video
Edwards Lifesciences is a medical device company that specializes in the treatment of heart conditions, particularly valve disease. This video is designed to educate healthcare professionals about tricuspid regurgitation.
Video Design - This Animated B2B explainer video is visually appealing and effective. Edwards Lifesciences uses 3D graphics to depict the heart and the tricuspid valve. These graphics are high quality, detailed, and accurate. The use of color coding, annotations, and clear transitions enhances the visuals and makes the video engaging for the target audience.
The animated visuals effectively convey the process of blood flow through the heart and the malfunctioning tricuspid valve. By using 3D models, the video successfully visualizes the anatomy and mechanism of this heart condition, making it easier for healthcare professionals to understand the complexities of tricuspid regurgitation. The overall tone of the video is educational and informative. The video is designed to educate and inform, rather than persuade. Through the use of visually appealing graphics and well-structured explanations, the video is able to effectively communicate the key points of the subject matter. This, in turn, helps drive the objective of the video, which is to raise awareness of the condition and to encourage the early diagnosis and treatment of tricuspid regurgitation.
Elekta Esprit is a medical device that offers high-precision radiation therapy for the treatment of brain tumors and lesions. This video is designed to increase awareness about the benefits of using Elekta Esprit in treating such medical conditions.
Video Design - Elekta utilizes a clean, professional B2B explainer video design, showcasing the technology and its applications. The video incorporates 3D animations and graphics, highlighting the intricate mechanisms of the technology. The use of bright, high-quality visuals and sleek animations creates a sophisticated and informative presentation. This approach resonates with the target audience, particularly healthcare professionals, emphasizing accuracy and innovation.
The video's visual style effectively communicates its objective by demonstrating the power and precision of the radiation beams targeting the tumor while sparing healthy tissues. The visuals clearly convey the complexity of the technology while maintaining a professional and reassuring tone.
What We Can Learn
Clear, concise visuals make complex topics easy to understand.
Exela helps organizations embrace a digital-first mindset and put technology at the core of their strategy. The video is designed to encourage business leaders to adopt these practices to gain a competitive advantage.
Video Design - The video is a stylish Animated B2B explainer video with a minimalist aesthetic. It utilizes clean lines, flat colors, and bold typography. These elements create a modern and sophisticated visual style that appeals to a professional audience. Simple, well-designed graphics depict the core of the Exela offering, highlighting the digitization of data. The video's emphasis on technology is reinforced through its use of futuristic imagery, such as the robot hand and the digital brain.
The minimalist design and well-crafted graphics work together to communicate the effectiveness of Exela's digital solutions. The video's tone is professional yet approachable. It speaks directly to business leaders, making them feel understood and encouraging them to take action. The video highlights the value of digitization, showcasing how it can streamline processes, free up resources, and ultimately lead to greater business success.
What We Can Learn
Prioritize clean visuals. complex ideas need simple explanations.
FOREO is a Swedish beauty-tech brand that offers innovative skincare devices. The video is designed to introduce their UFO product, highlighting its advanced technology and unique facial treatment experience.
Video Design - This animated explainer video for B2B uses sleek and minimalist graphics with a focus on geometric shapes and a color palette of black, gold, and light pink. UFO is presented as a futuristic, luxurious device, drawing viewers in with its sleek, modern aesthetic and a visually appealing, high-quality graphics.
The video effectively communicates the product's features and benefits through its animation. UFO's functionalities are illustrated with visual metaphors like hyper-infusion technology and T-sonic massage. This visual style portrays the brand's commitment to innovation and creates a sense of sophistication and confidence.
What We Can Learn
Showcase your product's unique selling points with smooth, captivating animation to boost sales.
GR8 Tech is a B2B iGaming provider, the video is designed to introduce the brand and communicate their message of being a trusted partner in the iGaming industry.
Video Design - The video utilizes a bold, visually striking B2B explainer video design. Dynamic graphics and abstract imagery create a sense of motion and energy. Vibrant orange, yellow, and blue colors are used prominently, and the text is bold, white, and easy to read against the dark backgrounds.
The video uses a fast-paced editing style and energetic music to grab attention and highlight the company’s speed and efficiency. This creative style, paired with the video's content, conveys a sense of reliability, innovation, and expertise. The visual narrative, with the consistent use of automotive racing imagery and language, clearly targets iGaming professionals. The video successfully establishes GR8 Tech's position as a trusted partner, ready to help iGaming businesses achieve success.
What We Can Learn
Ensure your animation is smooth and engaging, driving conversions.
Haltian is a company that offers internet of things solutions for smart buildings. This video is designed to increase awareness for Haltian and their smart building solutions.
Video Design - The video design style is clean and modern, utilizing bold text and geometric shapes to create a visually engaging experience. They use a color palette of blues, whites, and grays, which is consistent with Haltian's branding. The animated cityscape background, as well as the 3D geometric designs, are a creative way to attract an audience that is familiar with the world of smart buildings and the internet of things. The video uses a combination of dynamic animations to showcase Haltian's branding. The video is formatted in a way that allows for viewers to quickly grasp the concept of Haltian's smart building solutions.
The visual style of the video effectively communicates the objective of the video, which is to increase brand awareness. This is achieved through the use of impactful graphics and an energetic tone. The video aims to inspire and motivate viewers to learn more about Haltian's smart building solutions, and the bold graphics, bright colors, and energetic style effectively contribute to a positive perception of the company.
Haystack is a solution that aims to simplify the process of hiring tech talent. This video is designed to highlight the challenges of traditional tech recruitment, while promoting Haystack as a more efficient and effective alternative.
Video Design - The video features a B2B explainer video animation style, with clean and simple visuals, using isometric graphics to depict the complexities of the traditional tech recruitment process. The video utilizes a muted color palette of grays and blues, accented by bright pops of green and yellow, which is reminiscent of a technology-focused brand. The graphics are high quality and well-crafted, showcasing the company's attention to detail. The video utilizes a series of simple and straightforward animations, highlighting the frustration of traditional tech recruitment, which adds clarity to the message without being overly complicated. The animation style also ensures the video is engaging, but in a professional tone.
The visual style effectively communicates the core message of the video. By presenting the challenges of traditional recruitment in a concise and relatable way, Haystack positions itself as a solution for companies looking to streamline their hiring process. The simple graphics, along with the use of animation, ensure that the video is easily digestible and appealing to the target audience of B2B decision-makers, highlighting the company's commitment to quality and efficiency in its recruitment process.
Hexagon is a company that is focused on an autonomous future. The video is designed to increase brand awareness for the company.
Video Design - This animated explainer video for B2B audiences uses a clean and minimalist design, with an emphasis on technology and data. The graphics are high quality and sleek, using an array of geometric shapes, lines, and data visualizations that move in a dynamic way. The color palette is mostly dark blue and green with subtle touches of white, evoking a sense of the digital world. The animation style is energetic and engaging and adds interest to the video content.
The video clearly communicates the company's vision for a sustainable and prosperous future, where technology and data play a key role in solving real-world problems. The animation style and graphics add a sense of optimism and excitement to the narrative, while the focus on efficiency, productivity, and sustainability aligns with Hexagon's mission. The video's overall tone is aspirational and thought-provoking, creating a lasting impression on viewers. The video uses a bold, impactful style to create a sense of dynamism and forward momentum.
Innovecs is a company that provides big data solutions. The video is designed to explain the challenges that big data solutions can overcome.
Video Design - The video is a B2B explainer video for sales that uses an animation style. The animation consists of basic shapes and graphics that give the video a professional, clean, and modern look. The animation is simplistic, but it is visually appealing and engaging. The design keeps the focus on the content.
The video uses simple and clean animations that effectively communicate the challenges that big data solutions can overcome. The tone of the video is clear, concise, and professional, which helps to establish trust and credibility for the Innovecs brand. The overall design style of the video reflects the company's expertise in big data solutions.
ONEiO is an Integration Automation Platform designed for Service Providers. This video is designed to highlight the benefits of using this platform for ITSM integration.
Video Design - The ONEiO video uses a simple B2B explainer video design with clean lines and bold graphics. The video features a dark background with a focus on bright white and yellow. This gives the video a sleek and modern look that is perfect for a technology platform.
The ONEiO video is a good example of a B2B explainer video design because it focuses on the key benefits of the product. The video features minimal text, instead relying on simple illustrations and animations to communicate its message. The use of color and font choices throughout the video are appropriate for a technical solution, maintaining a professional tone. This clean, yet powerful design is able to clearly convey the video's objective. The animation styles and design elements effectively reinforce the video's main message. The video's tone is professional and informative.
What We Can Learn
Focus on the problem, then the solution. this makes your product's value obvious.
Print Jet Solutions is a company that provides solutions for coding, printing, and packaging. The video is designed to highlight the Linx TT500 thermal transfer overprinter, which is capable of coding on pouches.
Video Design - This B2B explainer video for sales features a clean, straightforward design. The video primarily focuses on the Linx TT500 thermal transfer overprinter, capturing the machine’s interface, and displaying its operational metrics. The video features a clear and simple aesthetic.
The use of sharp, clear visuals, the focus on data, and the operational details in the video create a sense of technical prowess and reliability, which are important qualities in a B2B explainer video for sales. The design is intended to appeal to a professional audience seeking information on the Linx TT500’s capability in coding on pouches. The video utilizes a simple but effective approach, prioritizing function and performance, which communicates the product’s strengths to the target audience.
This video introduces TIS Enterprise Payments Optimization (EPO) as a solution to help companies overcome the hurdle of data silos.
Video Design - The video uses a clean and modern design style, with bold colors and clear icons, making it a perfect B2B explainer video for marketing. Simple illustrations and animations help to convey the message clearly and effectively.
The video's visual style communicates the need for a cohesive payment system, highlighting the problem of data silos, and the benefits of connecting all departments. The design is sleek and sophisticated, reflective of the high-level target audience. The video establishes a professional and confident tone, emphasizing the need for agility and decision-making, making EPO the key to these goals.
What We Can Learn
Tell a story with your animation, showcasing how your product solves a problem and building trust.
YDS Devon is a company that provides cloud-based unified communications solutions. This video is designed to promote Horizon Collaborate, a cloud-based unified communications service offered by YDS Devon.
Video Design - The video employs a simple, modern visual style. The animations are crisp and easy to follow, highlighting the features of the solution. The video features bold white lines, purple and yellow elements, and a soft, modern color palette. The overall aesthetic creates a professional and engaging experience.
The animation style is effective in explaining the benefits of Horizon Collaborate. The video opens with a visual representation of the challenges faced by people navigating different communication systems. This sets the stage for introducing Horizon Collaborate as a solution. The video highlights the features of Horizon Collaborate, including voice, video, instant messaging, and conferencing. The visual representation of these features enhances understanding and showcases the capabilities of the solution. The animation style and visual elements work together to communicate the key benefits of using Horizon Collaborate. The overall tone of the video is professional and informative, making it suitable for a B2B audience.
Ypso Facto is a software suite for (bio)chemical process development, optimization and evaluation. The video is designed to increase brand awareness and highlight the key benefits of Ypso Facto.
Video Design - This B2B explainer video for SaaS employs simple and clean graphics with a minimalist color palette of blues, grays, and white. It focuses on data visualizations, including graphs and charts, to showcase Ypso Facto's features and capabilities. The use of animations, like moving icons and data points, helps engage viewers and make the video more visually appealing.
The visual style of the video communicates the complex nature of the (bio)chemical process development while maintaining a clear and concise message. The focus on data visualizations and the use of a minimalist design help ensure the video's message is easily understood. The clean design and visuals create a sense of professionalism and trust, appealing to the target audience of professionals within the chemical industry.
What We Can Learn
Clearly show your product's value by solving a relatable problem, building trust.
FAQ
How can an animated explainer video help me achieve my specific marketing goals?
Animated explainer videos boost marketing ROI by simplifying complex ideas, increasing engagement, and driving conversions.
What are the different styles of animated explainer videos, and which one is best suited for my brand?
Various animation styles exist, from minimalist to highly stylized. Choosing the right style depends on brand personality and target audience.
How much does it cost to produce a high-quality animated explainer video?
High-quality animated explainer videos cost between $1,000 and $6,000 for a 60-second video, depending on complexity and length. Fixed-fee pricing offers budget predictability.
What is the typical timeline for producing an animated explainer video?
Typical production timelines range from 3-8 weeks, depending on project scope and revisions. Clear timelines are essential for effective project management.
How can I find a reputable animation studio to create my video?
When selecting an animation studio, consider their portfolio, client testimonials, and experience in your industry.
What are some best practices for scripting an animated explainer video?
Effective explainer video scripts focus on clear, concise narratives, highlighting key benefits and addressing the target audience's pain points.
How can I use my existing brand assets (logo, colors, fonts) in the video?
Leverage existing brand assets (logo, colors, fonts) in the video to maintain brand consistency and reinforce visual identity.
What are some common mistakes to avoid when creating an animated explainer video?
Avoid common mistakes like overly complex visuals, unclear messaging, and neglecting the target audience. Prioritize clarity and engagement.
How can I make my animated explainer video stand out from the competition?
Make your video stand out through compelling storytelling, unique visuals, and a deep understanding of your target audience.
What are the key elements of a compelling animated explainer video?
Compelling videos combine clear messaging, engaging visuals, a strong call to action, and consistent branding.
How can I use animation to simplify complex concepts or processes?
Animation simplifies complex concepts and processes, making them easily understandable and memorable.
What are the benefits of using animation over live-action video?
Animation offers advantages over live-action, including greater creative control, cost-effectiveness, and flexibility.
How can I use animation to showcase my product or service's features and benefits?
Showcase product features and benefits through animation, making them impactful and memorable.
How can I ensure the video aligns with my overall marketing strategy?
Ensure the video aligns with your overall marketing strategy to maximize its effectiveness and achieve your marketing goals.
What are some industry-specific best practices for animated explainer videos?
Consider industry-specific best practices when creating animated explainer videos to resonate with your target audience.
How to plan and optimize Animated B2B explainer videos?
Data-Driven Creativity: "Data beats opinions." - Shane Snow. Advids blends data with creativity. For a cybersecurity client, we analyzed industry reports on rising cyber threats to tailor the narrative of an explainer video, leading to a 15% boost in lead generation.
Actionable: Ground creative concepts in solid market research and data insights.
Content as a Magnet: "Content isn't king, it's the kingdom." - Lee Odden. Advids views content holistically. For a healthcare client, we developed an explainer video series covering various aspects of their telehealth platform, driving consistent website traffic and establishing thought leadership.
Actionable: Create valuable content ecosystem around your core message.
Authentic Brand Voice: "Do you." - Russell Simmons. Advids champions authenticity. For a sustainable fashion client, we infused their explainer video with their brand's eco-conscious values, resonating deeply with their target audience and increasing social media shares by 30%.
Actionable: Infuse brand personality and values into every video.
Customer-Centric Approach: "People don't want what you make, they want what it will make them." - Bernadette Jiwa. Advids prioritizes customer needs. For a logistics client, we focused their explainer video on how their services streamline operations and save businesses time and money, resulting in a 25% rise in sales inquiries.
Actionable: Highlight customer benefits and value proposition clearly.
Differentiation through Innovation: "Value innovation is created in the region where company's actions favorably affect both its cost structure and its value proposition to buyers." - Renée Mauborgne. Advids embraces innovation. For a fintech client, we used a unique visual style and interactive elements in their explainer video to stand out from competitors, boosting brand awareness and attracting investor interest.
Actionable: Differentiate your offering through unique visuals and storytelling.
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Why Advids for Animated B2B explainer video?
At Advids, we create high-quality, original animated B2B explainer videos designed to deliver exceptional results and achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven track record ensures your vision translates into a compelling and effective animation.
A Collaborative Partnership Built on Expertise:
12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of effective animated B2B explainer videos. We've delivered over 320 impactful animated B2B explainer videos specifically. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life, from startups to Fortune 500 companies. Client Satisfaction Guaranteed: Over 109 five-star Google reviews showcase our talent, creativity, and unwavering commitment to client satisfaction. Collaborative Process: We work closely with you from concept to completion, ensuring your vision is accurately realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful animated B2B explainer videos through clear and open communication.
Crafting Your Unique Animated Story with Cutting-Edge Technology:
Customized Animated B2B explainer video Solutions: We tailor each project, whether it's explainer videos, character animations, or any other type of animated B2B explainer video, to perfectly reflect your brand, style, and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action. Cutting-Edge Animated B2B explainer video Technology: We utilize industry-leading software and techniques to ensure visually stunning videos with a lasting impact.
Ready to unlock the potential of Animated B2B explainer video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Animated B2B explainer video?
An animated B2B explainer video is a short, engaging video that uses animation to explain a complex product, service, or concept to a business audience. These videos are designed to be easily understood and remembered, making them a powerful tool for increasing brand awareness, generating leads, and driving sales.
Animated B2B explainer videos are used in a variety of ways, including:
Product demos: Showcasing the features and benefits of a new product or service.
Company overviews: Introducing your company and its mission to potential clients or investors.
Explaining complex concepts: Simplifying technical jargon and making complex ideas more accessible.
Educating customers: Providing valuable information and insights about your industry.
Building brand awareness: Creating a memorable and engaging experience that resonates with your target audience.
What do top Animated B2B explainer videos have in common?
2D Animation - A visually appealing and engaging way to bring your story to life.
3D Animation - A realistic and immersive way to showcase your product or service.
Motion Graphics - A dynamic and eye-catching way to highlight key information and data.
Whiteboard Animation - A simple and effective way to explain complex concepts in a clear and concise manner.
Mixed Media - A versatile and engaging way to combine different animation styles to create a unique and memorable experience.
Storyboarding - A well-structured and visually compelling way to guide the narrative of your video.
Character Design - A memorable and relatable way to connect with your audience on an emotional level.
Visual Storytelling - A powerful way to communicate your message in a clear and engaging way.
Brand Consistency - A cohesive and recognizable way to reinforce your brand identity.
Call to Action - A clear and concise way to encourage viewers to take the next step.
Target Audience - A focused and relevant way to ensure your message resonates with the right people.
Video Length - A concise and impactful way to keep viewers engaged and interested.
What makes Animated B2B explainer video effective?
Compelling animated B2B explainer videos are driven by a clear understanding of your target audience and their needs. The design to create engaging visuals and narratives that resonate with viewers, simplifying complex information and making it easily digestible.
Methodical animated B2B explainer videos aim to capture attention, build trust, and drive action. Techniques to achieve this include using clear and concise language, incorporating engaging visuals, and telling a compelling story that connects with the audience on an emotional level.
How long should your Animated B2B explainer video be?
Considerate animated B2B explainer videos are designed to be concise and impactful, keeping viewers engaged and interested. The ideal length will vary depending on the complexity of the topic and the target audience.
Strategic animated B2B explainer videos aim to deliver the right amount of information in the most effective way possible. A shorter video may be sufficient for a simple product demo, while a longer video may be necessary to explain a complex concept or provide in-depth insights.
What is the primary goal of your video?
What is the target audience for your video?
How much information do you need to convey?
What is the attention span of your target audience?
What is the optimal length for your chosen platform?
What is the budget for your video production?
What is the overall tone and style of your video?
How to create Animated B2B explainer videos?
Thorough animated B2B explainer video creation involves a well-defined process that ensures a high-quality and effective final product. The process to create an engaging and informative video includes planning, scripting, designing, animating, and editing.
Strategic animated B2B explainer video creation aims to deliver a compelling and impactful message that resonates with your target audience. The approach to creating a successful video includes defining your goals, identifying your target audience, developing a clear narrative, and choosing the right animation style.
Define your goals
Identify your target audience
Develop a clear narrative
Choose the right animation style
Create a storyboard
Write a script
Design characters and visuals
Animate the video
Add sound and music
Edit and finalize the video
Promote your video
Track your results
How animated B2B explainer video examples are curated?
We dove deep into animated B2B explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic animated B2B explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and alignment with B2B lead generation goals. 7.Brand Alignment Determining video alignment with brand message, identity, and overall B2B marketing strategy. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, animated B2B explainer video examples 2024, n=7300 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
