30 Software Feature Explainer Video Examples That Drive Product Adoption

Software Feature Explainer Video Examples

1. AWS

This software explainer video brilliantly showcases Vaisala Indigo technology. Its seamless integration into diverse settings€”industrial pipelines, greenhouses, labs€”is visually stunning, immediately grabbing viewer attention.

Data visualization is elegant, clear, making complex information easily digestible. Users grasp product robustness, ease of use instantly.

Powerful visuals, meticulous detail create compelling narrative. Result? A truly memorable software explainer, guaranteed to resonate with target audiences.

2. Redis

Redis Enterprise Cloud is a real-time data layer for growing enterprises. This video is designed to explain how the company's platform can improve performance and scalability.

Video Design - The video is a well-executed Animated Tech Explainer video. It uses simple graphics and animation to illustrate the concepts of real-time data and global replication, along with the features and benefits of using Redis Enterprise Cloud. The use of vibrant colors, clean lines, and icons adds visual appeal, and the animation is smooth and engaging.

The visual style communicates the value proposition of Redis Enterprise Cloud effectively. The video uses visuals to explain the concept of global replication and demonstrate how it can be used to improve the performance of applications. The overall tone of the video is professional and informative, which resonates well with a technical audience. The simple visuals and straightforward narrative make the content easy to understand for developers and enterprise decision-makers.

3. Microsoft

This Microsoft video is designed to introduce partners to Marketplace Rewards and its benefits. It emphasizes how Marketplace Rewards can help partners grow their businesses.

Video Design - The video employs a minimalist B2B Whiteboard Explainer Example video style. It uses a dark background, with white text and vibrant green and blue icons. The icons used are simple and engaging, representing key concepts like digital channels, cloud marketplaces, customers, and sales. The graphic design elements, like the rising line chart, visually depict the growth and opportunity that Marketplace Rewards offers.

The video's visuals are simple yet effective in driving the message home. The use of icons and the line chart clearly shows the steps involved in reaching new customers and unlocking new opportunities. The overall tone of the video is professional and encouraging, reflecting the value that Microsoft places on its partners. It effectively communicates the message that Marketplace Rewards is a powerful tool for businesses to succeed.

4. Kion

Kion is a cloud enablement solution designed to simplify management and governance activities. This video is designed to introduce Kion and its benefits.

Video Design - This video is a Best Animated Software Overview video with a very simple yet engaging design. It utilizes a clean white background with vibrant turquoise, light blue and orange color accents that create a sense of sophistication and professionalism. The use of geometric shapes and lines, along with minimal text and a focus on iconography, visually emphasizes the core message of simplifying cloud complexity.

The video's visual style effectively communicates the objective of showcasing Kion's ability to streamline cloud processes. The clean and modern aesthetic reflects Kion's solution and resonates with a modern, tech-savvy audience. The use of simple animations creates a sense of energy and reinforces the idea of Kion as a solution that empowers businesses to achieve their goals quickly and efficiently. The overall tone is positive and optimistic, highlighting the positive impact of Kion on organizations.

5. Logicom

Logicom is a distributor of technology solutions. This video is designed to highlight the benefits of partnering with Logicom and its Cisco Meraki product.

Video Design - The video uses a clean and minimalist design style with bright green and white colors. The use of animated icons and simple illustrations creates a clean and professional aesthetic. The video also uses subtle animations to highlight key points and make the video more engaging. The overall design of the video effectively presents a Culture Explainer Example video for the target audience.

The video's visual style and tone effectively communicate its objective. It highlights the challenges faced by businesses in managing their IT needs and presents Cisco Meraki as a solution to these challenges. The clean and professional design reinforces the value proposition of Logicom and Cisco Meraki, while the upbeat tone creates a positive impression of the brand.

6. Veeva

Veeva SiteVault is a platform for sites to manage their studies and exchange information. The video is designed to highlight the benefits of using the platform.

Video Design - The video uses clean, minimalist graphics. It features simple line drawings and bright colors, which are easy to understand and visually appealing. It is a good Software Demo Teaser Sample video because it focuses on showcasing the key features of the platform with simple and direct visuals. The graphics are clear and concise, making it easy for viewers to understand what the platform does and how it benefits its users.

The video effectively communicates the objective by showcasing a streamlined platform to collaborate with sponsors. The tone of the video is positive and engaging, while highlighting the challenges faced by sites in clinical research and presenting Veeva SiteVault as a solution. The video uses simple but effective visuals to highlight the key features of the platform.

7. Sage

Sage Intacct Planning is a planning solution that helps businesses make better decisions. This video is designed to explain the benefits of using Sage Intacct Planning.

Video Design - This software introduction Demo Animation video uses bright color and simple graphics. The video has a whimsical and light-hearted tone. The characters in the video are simple and stylized. The video is fast paced, keeping the viewer engaged.

The visual style of the video effectively communicates the message that Sage Intacct Planning is a powerful tool that makes planning easier. The upbeat tone and fun graphics make the message accessible and relatable, and the visual design of the video is consistent with the brand.

8. YugabyteDB

YugabyteDB is a distributed SQL database for mission-critical applications. The video is designed to highlight the issues with traditional monolithic databases and introduce YugabyteDB as a modern, cloud-native alternative.

Video Design - This Software Marketing Promo Example video uses a unique blend of minimalist visuals and dynamic animation. Simple, geometric shapes, often in gradient colors, are used to represent concepts like databases, applications and cloud architecture. The colors are vibrant and energetic, creating a modern and engaging feel.

YugabyteDB is the only distributed SQL database that is open source, PostgreSQL compatible, and multi-cloud ready. The video emphasizes these key features through concise text overlays, accompanied by animated icons and graphic elements. It creates a conversational tone, addressing a core pain point of developers and IT professionals, while showcasing how YugabyteDB can be a more efficient, scalable and reliable solution. The design is clean and easy to understand, effectively communicating the benefits and advantages of YugabyteDB. The visual style of the video creates a dynamic and energetic feel that effectively communicates the benefits of YugabyteDB to its target audience, developers and IT professionals.

9. Telia Software Feature Showcase Video

We admire the clarity and conciseness of this Software Feature Explainer Video for Telia Global IoT Connectivity. In a mere 60 seconds, the video tackles the complexities of global connectivity for product-based businesses, offering a streamlined solution that resonates with the target audience. The use of relatable visuals, like the stressed figure grappling with the globe, immediately establishes empathy and highlights the pain point.

The video seamlessly transitions from problem to solution, showcasing the ease and efficiency of Telia's offering. We love how the animation takes us through the entire process, from eSIM embedding to global deployment, all within a unified interface. This comprehensive yet compact demonstration, coupled with the vibrant color palette and upbeat music, makes the video an inspiring example of effective product explanation.

10. BMC

Bmc Helix Control-M helps businesses prevent problems from occurring. The video is designed to showcase the capabilities of BMC's SaaS application workflow orchestration solution.

Video Design - This Software Promotion Campaign Example video uses a simple design style featuring a cityscape backdrop and line-art illustrations of trucks, delivery items, and icons. The use of animated icons helps visually represent different aspects of the product and its application.

The visual style is visually appealing and engaging and effectively communicates the benefits of the solution. The video's tone is professional and informative. It highlights how BMC Helix Control-M can automate workflows, improve efficiency, and prevent potential issues. The video uses simple yet effective storytelling to demonstrate the solution's value in a way that is easily relatable to different types of businesses. The visual style makes the video approachable and professional.

11. Avast

Avast is a software company that aims to help property managers and residents by creating seamless communication. This video is designed to highlight the need for seamless communication and how Avast can help achieve it.

Video Design - This video uses clean, minimalist illustrations. Simple black lines depict people, furniture, and objects. The use of solid colors in the illustrations emphasizes the key elements of the video, further enhancing its visual appeal. Avast uses a bright color palette, bringing in a sense of professionalism, positivity, and energy to the video. This clean and modern visual style makes it a top software product promotion video.

The visual style is engaging for the target audience because it captures their attention. The illustrations are easy to understand and focus on the message, emphasizing the importance of communicating effectively in a new reality. This tone makes the video relatable to property managers, renters, and homeowners. The video clearly communicates its objective of promoting Avast's product for efficient communication.

12. Amplitude

Amplitude is a product analytics platform that helps product managers, data analysts, and developers collaborate on analytics. The video is designed to show how Amplitude can be used to understand user behavior and make better product decisions.

Video Design - The video uses a simple, clean design with flat graphics and bright colors. It features a Tutorial Explainer Sample video with a cartoon style aesthetic, and its visuals and animated elements help bring a story to life and explain the solution being used.

The video uses a playful and engaging tone to communicate the benefits of using Amplitude. The video's narrative, style and visual design emphasize the ability of the product to deliver powerful results, which makes the product's usage simple and accessible for every user.

13. Diligent Software Feature Showcase

Diligent is a company that aims to help organizations achieve their Environmental, Social, and Governance (ESG) goals. The video is designed to introduce the solution Diligent provides and how it can help businesses stay ahead in the increasingly important ESG landscape.

Video Design -
The video starts with a simple animation of red triangles, then transitions into a circular animation with a red leaf at its center. The design is clean, simple, and very visually appealing. The use of color and animation combined with the narration effectively creates a Software Walkthrough Demo Idea video that is engaging and easy to understand. The clear and concise visuals communicate the benefits of using Diligent's solution.

The visual design of the video does a good job communicating the objective of the video, which is to introduce Diligent and highlight the company's solution. The video's use of simple visuals and animations helps create a light and professional tone that is suitable for the target audience, which is likely business professionals interested in ESG initiatives.

14. Shiftgig Animated Software Showcase - Generate leads implicitly

The sleek and efficient design of this Shiftgig software feature explainer video immediately grabs our attention. We love how it visually communicates the core value proposition of connecting businesses with on-demand workers in a matter of clicks. The vibrant yet minimalist aesthetic, combined with upbeat music, creates a sense of dynamism and ease.

Shiftgig's user-friendly interface is brilliantly showcased through intuitive animations of hand interactions on phone and laptop mockups. The video flawlessly demonstrates the platform's speed and simplicity, emphasizing the seamless process of finding and claiming shifts. This concise and effective storytelling makes us want to experience the Shiftgig platform ourselves.

15. Ateme 2D Software Feature Explainer Video - Boost brand awareness subtly

Opening scene: A building, satellite dish gleaming, instantly grabs attention, perfectly symbolizing business evolution. It's brilliant symbolism, setting perfect tone.

Vibrant colors, dynamic animation create playful journey, not dry tech explanation. Information becomes relatable, engaging viewers effortlessly, making complex concepts accessible.

Clever animation showcases key features, benefits. Simple visuals ensure clarity, even for non-technical audiences. Concise narration, impactful animation deliver core message: Ateme+ simplifies processes, empowers businesses, helps achieve goals. This software explainer is a masterclass.

16. State Street

State Street's Venturi is a revolutionary peer-to-peer financing platform. The video is designed to introduce the platform and its features, explaining how it empowers investors and borrowers to connect directly, removing intermediaries, and driving greater transparency.

Video Design - This Animated Sales Explainer Sample video uses a minimalist visual style with a dark background, accented by vibrant green and blue lines, circles, and animated geometric shapes. These geometric shapes, representing financial concepts, create a modern, clean, and engaging look that complements the platform's focus on efficiency and transparency.

The video's narrative and visual design are tightly linked. The animated shapes move in a dynamic and engaging manner, representing how the platform streamlines the financial process by removing barriers. This visual style reflects the platform's key features, such as increased efficiency and transparency, showcasing its potential for greater financial inclusion. The video's overall tone is confident and informative, creating a positive and trustworthy image of the platform.

17. Wartsila Explainer Software Animation - Increase engagement implicitly

The Wärtsilä Voyages explainer video presents a compelling case for data integration in the shipping industry. We all feel overwhelmed by data, but this video masterfully illustrates how Wärtsilä's platform makes it manageable and actionable. The visuals are captivating, drawing viewers in with their dynamic nature and sleek design.

The use of a radar screen metaphor to visualize data points is particularly effective, conveying a sense of control and comprehensive overview. This software feature explainer video demonstrates how to effectively present complex information in an engaging and easily digestible way.

18. Affable

Affable is an influencer marketing platform that enables brands to launch campaigns across Instagram, Facebook, YouTube and TikTok. This video is designed to showcase the platform and highlight its key features.

Video Design - The video utilizes a clean and modern isometric design style. The graphics are crisp and the color palette is bright, which brings out the best in this Best Animated Company Explainer video. The video features a variety of animated elements, such as people, buildings, and data visualizations. The use of bold colors and simplified graphics creates a clean and engaging experience, conveying the brand's message effectively.

The use of clean isometric graphics, simple visuals and a minimalist design, makes the video engaging. The video clearly communicates the value proposition of Affable, highlighting its ability to help brands manage and integrate influencer marketing campaigns. The video's upbeat tone reinforces the message that Affable is a user-friendly platform that can help brands achieve their marketing goals.

19. Moogsoft

Moogsoft's AI is designed to solve IT issues that operators face daily. The video is designed to make viewers aware of the solution and its benefits for IT operators.

Video Design - This video style is a Best Software Walkthrough Overview video. It uses simple and relatable cartoon illustrations to walk viewers through the IT challenges. The video incorporates a cow robot, symbolizing Moogsoft's AI, which helps IT operators. The video vibrant color palette and minimal design enhance the visual appeal and keep viewers engaged.

The video successfully conveys the message of Moogsoft's AI as the perfect companion for IT operators. Through the use of humorous illustrations and a lighthearted tone, it effectively showcases how Moogsoft's AI handles the complex challenges faced by IT operators, allowing them to focus on more important tasks.

20. Quuu Software Feature Explainer Video Example

The Quuu software feature explainer video smartly balances visual appeal with clear communication. It effectively portrays the platforms ease of use, showcasing how users can save hours every week. The video's clever use of animation truly illustrates how Quuu streamlines social media content management and the benefit of automated posting. It highlights the recycling of evergreen content, ensuring ongoing engagement and a strong social media presence. We all appreciate that time-saving aspect, and we're left wanting to learn more.

21. VAIOT

VAIOT provides a portfolio of blockchain-based AI assistants for businesses and consumers, automating services and transactions. The video is designed to introduce viewers to this innovative solution, highlighting its ease, affordability, and speed.

Video Design - The video uses simple graphics, such as animated characters, icons, and lines, to demonstrate VAIOT's technology and services. It follows a software capability showcase Idea video style, with a focus on illustrating the capabilities of the platform. The video utilizes a bright blue color scheme, emphasizing its modern and tech-focused nature. The graphic style features clear and simple visuals, making the concept easily understandable for viewers.

The visual design of the video clearly communicates the value proposition of VAIOT, showcasing its ability to connect people and businesses globally through automated services and transactions. The graphics reinforce the message of simplicity, efficiency, and accessibility. The video's overall tone is upbeat and positive, reflecting the confidence in VAIOT's ability to revolutionize how people interact with businesses and each other.

22. Rx EDGE Animated Software Feature Explainer Video

Rx EDGE Solutions at the Shelf program provides a unique opportunity to reach potential patients directly in pharmacies. The video is designed to showcase the power of this program and how it can empower patients to make informed healthcare choices.

Video Design - The video is a great example of a Software feature tour Idea video, showcasing the Solutions at the Shelf program through a series of animated sequences. It uses bright colors and simple graphics to highlight the key elements of the program, including the placement of dispensers in pharmacies nationwide.

The video uses concise animation and clear visuals to effectively communicate the program's purpose and impact. It adopts a friendly, educational tone which helps build trust with viewers and makes the program more accessible. Through its focus on the pharmacy setting and its simple design, the video clearly communicates the program's goal to educate patients at the point of sale.

23. CyberArk Software Feature Explainer Animation

We love the way this video effortlessly showcases the efficiency of Blend's Mortgage Suite. The creative transformation of saving money into buying a home instantly resonates with anyone who's experienced the complex mortgage process. The video beautifully translates complex financial processes into an engaging narrative.

The neat 2D animation, modern flat design aesthetic, and calming color palette enhance the message of simplicity. The Blend software seamlessly integrates with existing systems, making the experience even more appealing. This Blend video is a fantastic example of how effective a well-crafted software feature explainer video can be.

24. Earth Token Animated Software Explainer Video

Earth Token is a new cryptocurrency designed to incentivize sustainable practices and connect buyers and sellers of natural assets. This video is designed to introduce Earth Token to potential investors and partners.

Video Design - The video is a Software Promo Teaser video that showcases the benefits and utility of Earth Token. The graphics are clean and modern, with a focus on simplicity and clarity. The use of 3D animations and illustrations helps to convey the concept of a natural asset exchange in a visually engaging way. This video utilizes bold colors such as green and blue, and a stylized 3D visual style to visually express the brand's mission.

The visual style of the video effectively communicates the goal of Earth Token, which is to protect the planet for future generations. The video uses a positive and optimistic tone to attract investors and partners who share its vision. The use of clear and concise language, along with engaging graphics, ensures that the audience understands the concept and potential of Earth Token.

25. Function Point

Function Point is a software platform that helps creative agency owners make better business decisions. The video is designed to introduce Function Point, highlighting its features and benefits for agencies.

Video Design - The video uses a Top Storytelling Explainer video style to illustrate Function Point's user interface and capabilities. Simple visuals such as 3D-styled bars, charts, and icons represent the different aspects of the software. Function Point's branding consists of a color palette that is bright, contemporary, and visually appealing, using a variety of vibrant colors, like orange, turquoise, purple, and blue. The style is clean, and the video has a calm, informative tone, making it engaging for its target audience.

The visual style of the video effectively communicates Function Point's purpose, which is to provide agencies with an easy-to-use system that helps them streamline operations and gain valuable insights. The overall tone of the video is professional and confident, while also being approachable and relatable for agency owners. The video also highlights the software's ability to centralize agency data in one platform, making it easier for agency owners to understand their business and make informed decisions.

26. Audaces Software Feature Explainer Video Demo

This software explainer is killer. Vibrant visuals, upbeat music create captivating viewing experience, immediately grabbing attention. Seamless transitions showcase intuitive software design, key features presented with remarkable clarity.

Software's value proposition shines through; complex processes simplified. Close-ups highlight pattern making, texture application, demonstrating depth versatility. Automatic cost estimation is game-changing, promising efficiency, increased profitability.

Its powerful demonstration of Audaces Idea's capabilities is truly impressive. It's a fantastic example of how effective software explainers can be, a must-see for anyone creating similar marketing materials.

27. GoCardless

GoCardless is a global platform for collecting recurring payments. The video is designed to communicate the company's mission and value proposition: to simplify recurring payments.

Video Design - This Animated Mission Explainer video uses clean and modern graphics with abstract shapes. The video uses a dark blue background and vibrant blue, purple and green 3D shapes to create a bold and dynamic visual language. The shapes are simple and engaging, moving smoothly, creating a sense of movement and energy, communicating the ease of collecting payments with GoCardless.

The use of bright colors and 3D graphics effectively conveys the benefits of GoCardless, highlighting its ease of use and simple design. The video uses a bold and confident tone, making it clear that GoCardless is a powerful and reliable solution. This visually engaging and informative video effectively communicates the benefits of using GoCardless for recurring payments, encouraging viewers to visit the company website and learn more.

28. Arctic Wolf

Arctic Wolf Incident Response is a service that helps organizations respond to cyberattacks. This video is designed to showcase the company's capabilities, aiming to convince potential customers of the value of their service.

Video Design - This software demo Screencast Sample video utilizes a sleek and modern aesthetic. The video incorporates a dark blue background, neon-colored lines, and a simple, bold font. The video is visually engaging with a strong emphasis on data protection.

The video focuses on the dark blue and white color scheme, which is visually appealing. The visual design of the video is effective in communicating the goal of the video. It does a good job of emphasizing the importance of having a rapid and effective incident response plan in place for cyberattacks. The tone of the video is confident and reassuring, conveying a sense of preparedness and expertise.

29. N7

N7 is a Digital Experience and Streaming platform that accelerates performance by using predictive caching, third party java script manager and instantaneous rendering of catalog and product pages. This video is designed to highlight the company's values and their dedication to providing customers with a superior digital experience.

Video Design - The video features a top animated startup explainer video style. It incorporates a modern, minimalist design with bold typography and a color palette of teal, yellow, and white. The use of topography and landscape imagery gives the video a sense of movement, reflecting the company's commitment to helping its customers navigate their digital evolution. The use of bold font and graphic animation emphasizes the key points of the video.

The use of bold typography throughout the video helps to emphasize the core values that drive N7's mission. The video's tone is optimistic, energetic, and confident. This tone effectively communicates N7's commitment to helping its customers reach new heights of success in their digital journey. The visual style of the video works in tandem with the narrative to create a captivating and engaging experience for viewers.

30. Deloitte Minimal Software Explainer Video

In the fast-evolving world of financial services, selecting the right fintech partner is more critical than ever. Deloitte's BankingSuite software feature explainer video captures this perfectly, highlighting the solution's unique benefits with sharp visuals and impactful messaging. We love how the video seamlessly blends motion graphics, bold typography, and a modern soundtrack to communicate complex features like modular composable architecture and powerful integrations.

The narrative resonates with banking executives by acknowledging their challenges, from regulatory disruption to increased competition, while presenting Deloittes vast experience and curated fintech ecosystem as the perfect guide. The promise of achieving new heights in banking, with reduced risk and increased agility, makes this video a powerful tool for demonstrating value and inspiring action.

How to plan and optimize Software Feature Explainer Videos?

Human-Centered Design: "Fail faster. Succeed sooner." - Tom Kelley. Advids embraces iterative design. For a healthcare software client, we tested multiple versions of a feature explainer video with target users, incorporating their feedback to refine the messaging and visuals. This resulted in a 15% lift in click-through rates from the video to the product page.

Actionable: Test and iterate based on real user feedback.

Web Psychology: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou (Nathalie Nahai often references this quote in her work on web psychology). Advids leveraged this for a productivity app client. By infusing the explainer video with positive emotions and a sense of accomplishment, we boosted social shares by 30%.

Actionable: Evoke positive emotions to enhance memorability.

User-Focused Simplicity: "Form follows emotion." - Hartmut Esslinger. Advids used this principle for a CRM software client. We designed a visually appealing and intuitive explainer video that mirrored the software's user-friendly interface, leading to a 25% decrease in customer support inquiries.

Actionable: Align video aesthetics with product experience.

Storytelling for Virality: "People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride." - Jonah Berger. Advids used this approach for a project management software client. By weaving a relatable narrative of a team overcoming challenges with the software, we increased organic video views by 40%.

Actionable: Embed key information within a compelling narrative.

Intuitive Design: "Good design is invisible." - Julie Zhou. Advids applied this philosophy for an e-commerce platform client. We created a seamless and unobtrusive explainer video that integrated naturally within the customer journey, resulting in a 10% increase in average order value.

Actionable: Design videos that integrate seamlessly into user experience.

Why Advids for Software Feature Explainer Video?

At Advids, we create high-quality, original Software Feature Explainer Videos designed to achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven experience transforms your vision into compelling and effective animation.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 successful projects across various animation styles, we possess a deep understanding of video effectiveness. Over 320 of these projects have been specifically focused on Software Feature Explainer Videos, showcasing our expertise in this niche.
Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—businesses trust Advids to bring their stories to life through animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, highlighting our talent, creativity, and dedication to client satisfaction.

Crafting Compelling Software Feature Explainer Videos:

Customized Solutions: We tailor each Software Feature Explainer Video project to your specific needs, ensuring it reflects your brand, style, and target audience. Whether you need a concise overview of a new feature or a deep dive into its functionality, we have the expertise to deliver.
Creative Storytelling: Our skilled animators and storytellers craft captivating narratives that engage viewers and clearly communicate the value of your software features.
Cutting-Edge Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impact.

A Collaborative Approach:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Your input is valued throughout the entire process.
Strategic Communication: Open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Software Feature Explainer Videos.

Ready to unlock the potential of Software Feature Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Software Feature Explainer Video?

A Software Feature Explainer Video is a short, engaging video that aims to educate potential customers about the features and benefits of a software product or service. It's a powerful tool for showcasing the software's value proposition, addressing common pain points, and driving conversions.

These videos are often used in marketing campaigns to attract new customers, but they can also be valuable for internal training, onboarding, or educating existing customers about new features.

What do top Software Feature Explainer Videos have in common?

Animated visuals - A visually compelling way to showcase software features.

Screen recordings - A clear and concise way to demonstrate software functionality.

Motion graphics - A dynamic way to highlight key features and benefits.

Whiteboard animation - A simple and effective way to explain complex processes.

Mixed media - A versatile approach that combines different visual styles.

Real-world examples - A relatable way to demonstrate how the software solves problems.

Customer testimonials - A powerful way to build trust and credibility.

Data-driven insights - A persuasive way to highlight the software's impact.

Concise storytelling - A way to engage viewers and convey information quickly.

Clear call to action - A way to guide viewers towards the desired action.

Targeted messaging - A way to resonate with the specific needs of the audience.

Professional production - A way to establish credibility and build trust.

What makes Software Feature Explainer Video effective?

A captivating Software Feature Explainer Video is a powerful tool for showcasing the value of your software and driving conversions. The key to its effectiveness lies in its ability to communicate complex information in a clear, concise, and engaging manner.

A successful Software Feature Explainer Video is driven by a strong understanding of the target audience and their needs. It uses visuals, animation, and storytelling to explain the software's features and benefits in a way that resonates with viewers.

Methods for creating effective Software Feature Explainer Videos include using a combination of animation, screen recordings, and real-world examples to demonstrate the software's functionality and value. The video should be concise, engaging, and visually appealing, with a clear call to action that encourages viewers to learn more or take the next step.

How long should your Software Feature Explainer Video be?

The ideal length for a Software Feature Explainer Video is a delicate balance between providing enough information to be informative and keeping viewers engaged.

A well-crafted Software Feature Explainer Video should be concise and to the point, focusing on the most important features and benefits.

The length of your video will depend on several factors, including the complexity of the software, the target audience, and the platform where it will be shared.

Pre-production questions

What is the primary goal of the video?

What are the key features and benefits to highlight?

What are the target audience's pain points?

What is the ideal length for the platform where the video will be shared?

What is the budget for the video?

What is the timeline for creating the video?

What is the desired call to action?

How to create Software Feature Explainer videos?

Creating a Software Feature Explainer Video is a multi-step process that involves planning, scripting, production, and post-production.

The creation process involves defining the target audience, identifying key features and benefits, and crafting a compelling narrative that showcases the software's value proposition.

The goal is to create a video that is informative, engaging, and visually appealing, with a clear call to action that encourages viewers to learn more or take the next step.

Pre-production

Define target audience

Identify key features

Develop a script

Choose a video style

Production

Storyboard the video

Record voiceover

Create visuals

Edit the video

Post-production

Add music and sound effects

Render the video

Optimize for different platforms

Distribute the video

Maximize Your Video's Reach

Website Integration: Embed the video on your homepage to provide an immediate overview of your software's capabilities. Feature it on product pages to delve deeper into specific features and their benefits. Create dedicated Landing Pages with the video as the centerpiece, focusing on a specific use case or target audience.

Social Media Engagement: Share captivating snippets or teasers on LinkedIn, Twitter, and Facebook. Tailor the video length and content to each platform. On LinkedIn, focus on professional benefits and industry relevance. Use Twitter for short, attention-grabbing teasers. Leverage Facebook for broader reach and engaging storytelling. Include Strong Calls to Action in captions, encouraging viewers to visit your website or learn more.

Email Marketing Integration: Enhance your email campaigns by embedding the video in newsletters or promotional emails. Visual content increases engagement and click-through rates. Use the video to introduce new features, explain complex concepts, or showcase customer success stories.

Content Marketing Enhancement: Integrate the video into relevant blog posts or articles to provide a visual explanation of complex concepts or features. This enhances your content's value and engagement, making it more accessible and memorable for readers.

Mastering Explainer Video Formats

Animated Explainer Videos: Ideal for simplifying complex concepts and illustrating abstract ideas. Use animation to create engaging narratives and visually appealing representations of your software's functionality.

Live-Action Explainer Videos: Showcase real-world applications and Build Trust through human connection. Demonstrate product features in a tangible way by featuring real users interacting with the software.

Motion Graphics Explainer Videos: Create visually dynamic content that highlights key features, benefits, and data points. Use motion graphics to emphasize important information and create a visually engaging experience.

Whiteboard Explainer Videos: Explain complex processes and deliver step-by-step instructions in a simple yet effective way. Use whiteboard animation to visually guide viewers through workflows and data presentations.

Screencast Explainer Videos: Perfect for software demonstrations, tutorials, and walkthroughs. Show viewers exactly how the product works by recording your screen and narrating the actions.

Crafting B2B Explainer Videos That Convert

When crafting an Explainer Video for a B2B audience, prioritize clarity, credibility, and a strong value proposition.

Target Audience Focus: Clearly define your ideal customer and their specific pain points. Tailor the video's message and tone to resonate with their needs and challenges. For example, if your target audience is project managers, focus on how your software improves project efficiency and collaboration.

Value Proposition: Articulate a compelling Value Proposition that highlights how your software solves business problems and delivers tangible benefits. Focus on ROI, increased productivity, and cost savings.

Credibility and Professionalism: Establish credibility by using professional visuals, a clear and authoritative voiceover, and high-quality music that aligns with your brand identity. Feature data, research, and expert Testimonials to support your claims.

Call to Action: Guide viewers to the next step with a clear call to action. Encourage them to visit your website, request a demo, or contact your sales team.

Crafting Compelling Explainer Videos

To create a high-quality explainer video, focus on delivering a compelling story, using high-quality visuals, and providing a clear call to action.

• Craft a narrative that engages viewers emotionally. Start by highlighting the problem your software solves, then introduce your software as the solution. Showcase its benefits in a relatable way, using examples and scenarios that resonate with your target audience.

• Use visually appealing graphics, animation, or live-action footage to Capture Attention and enhance understanding. Ensure visual consistency with your brand guidelines and use high-quality imagery that reflects your brand's personality.

• Choose music and sound effects that complement the video's tone and message. Music can evoke emotions and enhance the overall viewing experience. Select a professional Voiceover artist whose voice and delivery style align with your brand and target audience.

• Guide viewers towards the desired action. Encourage them to visit your website, download a resource, or request a demo. Make the call to action clear, concise, and visually prominent.

Unlocking Video Success: Measuring Your Launch Impact

Measuring the success of your explainer video is crucial for optimization and ROI.

Engagement Metrics: Track views, likes, shares, and comments to gauge audience interest and reach. High view counts indicate broad reach, while likes and shares suggest positive audience response. Comments provide valuable feedback and insights into viewer perceptions.

Click-Through Rate (CTR): Measure the percentage of viewers who click on a call to action within the video. A high CTR indicates that your video is effectively driving viewers to take the desired action, such as visiting your website or requesting a demo.

Lead Generation: Track the number of leads generated from the video, such as website visits, form submissions, or email sign-ups. This metric demonstrates the video's effectiveness in capturing potential customers and moving them further down the sales funnel.

Sales Conversions: Monitor the number of sales conversions attributed to the video, either directly or as part of a larger marketing campaign. This is the ultimate measure of your video's success in driving revenue generation.

Boost Conversions with Video Funnels

Strategically placing your explainer video within your sales funnel can significantly enhance conversion rates.

Awareness Stage: Introduce your software and its benefits to potential customers. Focus on building Brand Awareness and establishing a foundation of understanding. For example, you could create a video that highlights the common challenges faced by your target audience and introduces your software as a potential solution.

Consideration Stage: Showcase specific features, use cases, and customer testimonials that address their pain points and demonstrate the value proposition of your software. For instance, you could create a video that focuses on a specific feature and demonstrates how it solves a particular problem for your target audience.

Decision Stage: Reinforce the benefits, address potential objections, and provide social proof through customer testimonials or case studies. Encourage prospects to make a purchase by highlighting the value they will receive and minimizing any perceived risks.

Onboarding Stage: Guide new users through the software's features, ensuring a smooth and successful implementation. Create a video that walks users through the initial setup process, highlights key features, and provides tips for getting the most out of the software.

Conquering Customer Challenges with Video

Explainer Videos excel at addressing common customer pain points by providing clear explanations, demonstrating solutions, and building trust.

Simplifying Complexity: Make complex features or processes easier to understand. For example, if your software has a complex integration process, create a video that visually demonstrates the steps involved, making it seem less daunting for potential customers.

Educating Users: Address knowledge gaps and empower customers to maximize the software's value. Create videos that provide tutorials on specific features or functionalities, helping users understand how to use the software effectively.

Saving Time: Deliver key information quickly and efficiently, respecting customers' time constraints. Focus on concise explanations and clear demonstrations, avoiding unnecessary jargon or technical details.

Building Confidence: Showcase the software's benefits, highlight successful use cases, and provide social proof through customer testimonials. This helps build trust and confidence in the software's ability to deliver on its promises.

Addressing Adoption Concerns: Emphasize ease of use, intuitive interface, and seamless integration with existing systems. For example, you could create a video that shows how easy it is to get started with your software and integrate it with other tools that your target audience is already using.

Crafting Compelling Video Narratives

A captivating storyline is crucial for engaging viewers and effectively communicating the value of your software.

Problem-Solution-Benefit: Start by clearly identifying the problem or pain point that your software addresses. Introduce your software as the solution and highlight its key features and benefits in a way that directly addresses the identified problem. Finally, showcase the positive impact of using your software, illustrating how it improves efficiency, productivity, or other desired outcomes for your customers.

Emotional Connection: Infuse the storyline with emotion, connecting with viewers on a personal level. Use relatable characters and scenarios that evoke empathy and make the video more memorable and impactful.

Clear Call to Action: Guide viewers towards the desired action. Encourage them to visit your website, download a resource, or request a demo. Make the call to action clear, concise, and visually prominent.

Onboarding Success with Explainer Videos

Engaging Onboarding Explainer Videos

An engaging and informative explainer video can significantly enhance the onboarding experience for new users.

Begin with a warm and welcoming introduction that sets a positive tone for the onboarding process. Reassure new users and set clear expectations for what they will learn.

Focus on the key features and functionalities that are essential for new users to understand. Provide clear explanations and demonstrate their value, using screen recordings or animations to illustrate how they work.

Break down complex processes into simple, step-by-step instructions. Use screen recordings, animations, or other visuals to guide users through each action, making it easy for them to follow along and replicate the steps.

Provide clear visual demonstrations of how to perform specific tasks within the software. This makes it easier for users to understand and follow instructions, reducing the learning curve and improving user adoption.

Encourage users to explore the software further, access additional resources, or reach out for support if needed. Provide links to relevant documentation, tutorials, or support channels.

Empower Your Customers with Video Support

• Address Common Questions:

  Identify and address the most common customer questions and concerns. Provide clear and concise answers that eliminate confusion and frustration. For example, if users frequently have trouble logging in, create a video that demonstrates the login process and provides troubleshooting tips for common login issues.

• Troubleshooting Tips:

  Offer helpful troubleshooting tips and solutions for common issues. Empower customers to resolve problems quickly and efficiently without needing to contact support. For instance, you could create a video that shows how to reset a password or troubleshoot connectivity problems.

• Support Resources:

  Highlight available support resources, such as FAQs, knowledge bases, video tutorials, or community forums. Provide customers with multiple avenues for finding answers and resolving issues independently.

• Clear Instructions:

  Provide clear and concise instructions on how to use the software effectively. Minimize user errors and reduce the need for support interventions by providing easy-to-follow instructions and visual demonstrations.

• Visual Demonstrations:

  Use visual demonstrations to illustrate how to perform specific tasks within the software. This makes it easier for customers to understand and follow instructions, reducing the need for written documentation or phone support.

How software feature explainer video examples are curated?

We dove deep into software feature explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic software feature explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining the clarity and strength of the software's value proposition.
7.Problem/Solution Fit Determining how effectively the video demonstrates the software solving a specific problem.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, software feature explainer videos 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)