30 Animated Software Walkthrough Video Examples That Drive User Adoption

Picture this a killer product launch, but zero buzz. A marketer's worst nightmare, right? We pour our hearts into crafting compelling stories, but sometimes, it's like talking to a brick wall. Cutting through the noise is tough, but there's a secret weapon we can use – animated software walkthrough videos. They're game-changers, pure and simple. Just how powerful are these videos? The numbers speak for themselves.

• About 5 billion YouTube videos are viewed on average every single day.
• A staggering 97% of marketers state that video has helped increase user understanding of their product or service, while 76% say that it has helped them increase sales and revenue.
• 6 out of 10 people prefer online video platforms to live TV.

These stats reveal a clear shift in consumer behavior and the undeniable impact of video marketing. Animated software walkthroughs capitalize on this trend, offering a digestible and engaging way to demonstrate complex products and drive conversions. Let's dive in and explore 30 Inspiring Animated Software Walkthrough Video examples to unlock actionable insights and elevate your video marketing game.

1. Bandwidth

Bandwidth is a company that helps businesses work smarter and dream bigger. The video is designed to introduce a revolutionary toll-free disaster recovery solution called Call Assure, which helps businesses stay connected even during network outages.

Video Design - The video utilizes a combination of abstract graphics and cinematic footage to visually express the theme of discovery and resilience. Bright colors, pulsating lights, and dynamic camera movements create an energetic and forward-looking atmosphere. This, combined with the use of text overlays and powerful imagery like stars, an eye, and a gymnast, makes this video a Best Product Walkthrough Animation video.

The video's visual design successfully communicates its objective, which is to highlight the benefits of Bandwidth's new solution Call Assure and its ability to empower businesses to overcome unexpected challenges. The video's tone is both aspirational and confident, inspiring viewers to think boldly about their future and reassuring them that Bandwidth is a reliable partner for achieving success.

2. UN Minimal Animated Walkthrough Video

This Animated Software Walkthrough Video demonstrates the urgency of sustainable city planning. Using a minimalist aesthetic and concise messaging, it illustrates how urban areas consume vast resources and contribute significantly to greenhouse gas emissions. The video effectively explains complex concepts like urban metabolism and the transition to a circular economy.

With compelling statistics, the piece shows the cost-saving potential of resource efficiency and the improvement in quality of life, even hinting at cleaner air with the symbolic removal of a face mask. The video concludes with a call to action, encouraging stakeholders to learn more about better resource management and creating an efficient city.

3. Nutrition International 2D Animated Walkthrough Video

Nutrition International is a Canadian-based organization focused on providing vitamin A supplements to children under five. Their mission is to prevent blindness, strengthen immune systems, and promote healthier growth in children around the world. This video is designed to showcase Nutrition International's impactful work and its positive effect on millions of children.

Video Design - This video uses bold colors and minimal text, creating a visual guide walkthrough overview video. The video utilizes simple, animated graphics that depict the global reach of Nutrition International and the positive impact of vitamin A capsules. The clean design, paired with bold, graphic elements like the Canadian map, the vitamin A capsules, and the world map, clearly communicates the story of Nutrition International's work.

The video's animation style is simple yet effective, effectively conveying the message and generating a sense of hope and optimism, reflecting the positive impact of Nutrition International's work. This style appeals to a broad audience, highlighting the importance of vitamin A supplementation for children and the positive impact that Nutrition International has had on millions of children globally.

4. Live Oak Bank

Live Oak Bank video is designed to provide information about how to write a business plan for buying a business.

Video Design - The Live Oak Bank video utilizes a clean, modern, and minimalist design. It incorporates simple animated graphics, like lines, circles, and text that transitions in and out of the frame. The design focuses on clarity and ease of understanding.

The video's design allows it to communicate its objectives effectively by using simple animated visuals to represent complex concepts, such as the elements of a business plan. The tone of the video is approachable and friendly. The graphics help to create a professional and engaging atmosphere, making the video an effective tool for viewers learning about business plans.

5. AXA

AXA is an insurance company committed to climate protection. This video is designed to present their climate strategy, highlighting their ambition to lead the industry in Switzerland.

Video Design - This Guided Walkthrough Demo Animation video uses simplified graphics with a flat design style. The animation is focused on the characters and their actions, and uses simple, clean transitions. Axa's logo appears at the beginning and end of the video, underscoring their brand identity. The bright color palette adds an element of optimism to the video's message, suggesting that climate protection is a positive and attainable goal.

The video's visual design clearly communicates Axa's mission to address climate change. The simplified graphics and optimistic tone make the complex topic of climate protection relatable and engaging for viewers. The video's message focuses on the importance of reducing CO2 emissions and adapting to the effects of climate change, which is effectively conveyed through the animation's visual storytelling.

6. Robert Koch

This animated software walkthrough video demonstrates the Robert Koch Institute’s Integrated Genomic Surveillance (IGS) system with impressive clarity and style. The use of isometric 2D animation brings the software's functionalities to life, making it accessible to both medical professionals and a general audience. The video’s sleek visuals and engaging soundtrack elevate the walkthrough, showcasing IGS's significance.

The video masterfully portrays how IGS utilizes whole-genome sequencing and data integration to identify and track outbreaks. The focus on visualizing the flow of information from hospitals to the RKI and back to regional authorities underscores the system's collaborative strength. This video is an inspiration for any organization looking to showcase software functionality with both precision and artistic flair, particularly in health-related fields.

7. Softjourn

Softjourn provides solutions for seamless crypto payments. This video is designed to demonstrate how Softjourn's API-based platform simplifies and streamlines crypto transactions.

Video Design - Softjourn uses a visual style that is clean and minimalist, emphasizing flat colors and bold outlines. The video uses a mix of animated graphics and illustrations to highlight the key concepts related to purchase control and decision control API's. The use of simple animations makes the video a good app walkthrough Training Sample video for understanding complex concepts.

The video seamlessly combines minimalist illustrations and animations to showcase how the API addresses problems related to crypto adoption. The animations portray the flow of information, illustrating the ease of use provided by Softjourn's API-based solution. The video adopts a neutral, informative tone that conveys the value proposition of Softjourn's solution without being overly promotional.

8. 360Learning

360Learning helps learning and development teams measure the effectiveness of their training programs. This video is designed to show L&D teams that there is a better way to measure their impact.

Video Design - The video focuses on data-driven decisions, and uses animated graphics. It features a clean visual style with a white background, bright colors and minimal text. The video utilizes a strong visual hierarchy, using the colorful elements to draw the viewer's attention to the most important areas of the screen. The video highlights specific features, such as the comprehensive reports, making it a good Top Functionality Guided Walkthrough video.

The video's visual design and narrative reinforce the importance of understanding data-driven insights to make effective decisions. The clean and bright design reflects the positive impact 360Learning can have on a company's learning and development. This tone creates a welcoming and informative atmosphere, ultimately encouraging viewers to learn more about 360Learning.

9. American Express Simple Animated Explainer Video - Showcase seamless experience

American Express is a global service company providing exceptional access to charge and credit cards. This video is designed to showcase the benefits of American Express's Click To Pay, their new standard in online shopping.

Video Design - American Express utilizes a simple design with bright colors and graphics to represent different aspects of the Click To Pay feature. The video uses a clean, minimalist aesthetic, featuring bold font and simple icons to convey the product's simplicity. It is a walkthrough demonstration guide video showing the solution, and how the user experience has evolved with Click To Pay.

The video's design effectively communicates the message of convenience and speed. The minimalist aesthetic, combined with the consistent use of graphics, creates a positive tone, assuring viewers that the solution will simplify their online shopping experience. The fast-paced, concise format of the video highlights the product's core benefit – a streamlined checkout process that reduces shopping cart abandonment. The overall design emphasizes simplicity and speed, reflecting the core value proposition of the product.

10. Smartsheet

Smartsheet is a platform that allows you to manage projects, automate workflows, and build new solutions. This video is designed to promote the Smartsheet Connector for Microsoft Dynamics 365.

Video Design - The video is a Best App Walkthrough Overview video. The video uses clean graphics and animation with simple transitions. The color palette is a blue and orange color scheme that contrasts well, making the visuals easy to follow. The video uses a paper folding animation to demonstrate the integration between platforms. This keeps the overall visual style simple, but the animation effectively illustrates how the product works.

The visual style of the video communicates the ease of use of the Smartsheet Connector for Dynamics 365. The animations show that the user can seamlessly integrate the platforms and trigger notifications in Smartsheet. The video also shows the user interface of Dynamics 365 and Smartsheet. The clean graphics and animations make the video easy to understand. The tone of the video is friendly and inviting. It focuses on the benefits of using the Smartsheet Connector and how it can make the user's work more efficient. The video encourages the viewer to learn more about Smartsheet, promoting a direct, clear and concise message.

11. SilverCloud

SilverCloud is a digital mental health company, designed to deliver clinically validated programs that help improve mental health and wellbeing. The video is designed to showcase SilverCloud's user experience and program modules.

Video Design - The video utilizes bright colors and bold text, creating a clean and inviting aesthetic. The use of animations and dynamic visuals, like a moving desktop screen, brings the user experience to life. This makes it a good Saas platform walkthrough Sample video, as it focuses on the user interface, program modules, and overall platform navigation.

The video seamlessly blends design elements with clear and concise narrative, effectively communicating the core value proposition of the platform. The use of animated visuals creates a positive and upbeat tone, highlighting the user-friendliness and accessibility of the programs. Overall, the video is well-crafted and engaging, successfully driving the viewer to learn more about SilverCloud's offerings.

12. Sun Life 2D Animated Software Video - Explain annuity concept simply

Sun Life provides a simple way to get guaranteed income in retirement. The video is designed to help viewers understand how life annuities can convert savings into regular income payments for life.

Video Design - The video uses a simple graphic style with bright colors and clear, easy-to-understand animations. The Application Tutorial Walkthrough Idea video explains the concept of life annuities through a series of clear steps and straightforward examples. The piggy bank, calendar, and calculator illustrations highlight the core aspects of the product.

This clean and approachable visual design is effective for communicating the product's value. The bright colors draw the viewer's attention to the key takeaways, and the animation adds visual interest. The simple style makes the information accessible and easy to understand, emphasizing the benefits of guaranteed income in retirement. The cheerful tone of the video makes the topic of retirement income less daunting and more approachable for potential customers.

13. Charles Stanley Animated Software Tutorial Video

Charles Stanley Direct takes an innovative approach to financial education in this Animated Software Walkthrough Video. The presenter's welcoming presence and the whimsical classroom setting immediately disarm viewers, making the topic of dividends less intimidating. Crisp 2D animations and clear, jargon-free language efficiently illustrate how dividends function and their potential for wealth building.

The video strategically uses visual aids, such as animated percentage bars and stacks of money, to reinforce key concepts. This combination of approachability and informative content makes Charles Stanley Direct's offering stand out. This video is a compelling testament to the power of combining engaging visuals with effective storytelling to demystify complex financial concepts.

14. Coinbase Minimal Motion Graphics Video

Orchid's animated software walkthrough video creatively simplifies data privacy. Using vibrant color combinations of blues and purples, clear typography, and smooth 2D animations, the video explains the complex concepts of blockchain and decentralized VPNs effortlessly. This approach creates a memorable video that both informs and inspires trust.

The beauty lies in its simplicity. Orchid and Coinbase have taken a technical subject and presented it through engaging UI mockups and cleverly illustrated metaphors. The smooth transitions and visual hooks highlight the ease of use, emphasizing how Orchid protects user information without requiring extensive technical knowledge.

15. Edward Jones

Edward Jones is a financial services firm that offers a range of financial solutions, including life insurance. This video is designed to explain the benefits of term life insurance.

Video Design - The video uses a minimalist animation style with simple graphics. The video employs a variety of colors, shapes, and patterns. The soft, rounded shapes create a friendly and approachable atmosphere. This design style is meant to communicate the idea of security and peace of mind. The video uses smooth transitions and subtle animations. These elements contribute to creating a calming and comfortable atmosphere. The video is simple and concise, focusing on the benefits of term life insurance. The style is not overbearing and allows the viewer to focus on the information shared. The video is a great example of the Best Animated Software Tour video.

The visuals used in the video help to reinforce the message that term life insurance can help protect families and provide for their future. The animations evoke a sense of optimism and reassurance, underscoring the overall tone of the video. The animation style complements the narrative by using simple visuals and easy to understand animations. The use of soft colors helps to create a calming and trustworthy atmosphere. The video uses a lighthearted and upbeat tone which helps to make the information about term life insurance more engaging and less intimidating for viewers.

16. LITEON Animated Software Walkthrough Video

This Animated Software Walkthrough Video opens with the simple yet profound message of Smart Mobility: The ability to move freely, instantly connecting with the viewer's desire for seamless urban navigation. The video's use of dynamic animation cleverly contrasts the chaos of current urban life with the promise of a smarter future.

LITE-ON presents itself as a catalyst for this transformation. The video showcases how their manufacturing prowess and system integration expertise contribute to building the intelligent infrastructure of tomorrow. The transition from a complex urban challenge to LITE-ON's comprehensive solution leaves a lasting impression on the viewer, promoting their brand as a leader in smart mobility innovation.

17. Accenture 3D Animated Walkthrough Video - Explain NLP conceptually

Accenture is a global professional services company that helps clients build, operate, and innovate their businesses. This particular video is designed to introduce the concept of Natural Language Processing.

Video Design - Accenture uses bright and colorful visuals in a cartoonish style. The video incorporates several simple isometric illustrations of an office space, which makes the mobile app walkthrough video easy to understand. A combination of text and simple graphics helps in simplifying the complex concept of Natural Language Processing.

The visual style is consistent throughout the entire video, and the use of simple animation helps in communicating the key concept of Natural Language Processing. The video is engaging and informative and drives the viewers to explore the topic further by providing a link at the end. Accenture has a consistent tone of friendly and informative throughout the video which makes it easy for viewers to understand.

18. WaterAid

WaterAid is a non-profit organization that focuses on ensuring access to safe water, sanitation and hygiene education around the world. The video is designed to encourage viewers to support their cause and help them achieve their goal of reaching everyone, everywhere by 2030.


Video Design - The video uses simple and engaging flat design animation with bold colors, which makes it a good Top Software Walkthrough video. The characters are drawn in a simple, relatable style that allows viewers to connect with them. The animation is clear and concise, showing how water scarcity affects communities, and how WaterAid's work makes a difference. The use of color and animation are effective in driving home the message of the need for clean water, sanitation and hygiene education.


The visual style of the video successfully communicates the objective of the video which is to create awareness about water scarcity and how it affects communities. The use of simple animation, bold colors, and relatable characters creates a tone that is both informative and engaging. The video is able to highlight the importance of safe water, sanitation and hygiene education and inspire viewers to support WaterAid's cause.

19. Mindray Animated Healthcare Explainer Video

Mindray is a company that provides solutions for healthcare. This video is designed to educate audiences about HIV infection and the importance of early detection.

Video Design - This video takes a scientific approach to explaining the concept of HIV infection. The video incorporates multiple graphic elements and illustrations, such as a visual representation of the virus attaching itself to a CD4 cell and a graph outlining the stages of untreated HIV infection. This is a good example of an app feature Walkthrough video, which includes clear visuals to illustrate complex concepts.

The video uses a combination of animated graphics and visuals to explain the concept of HIV. The graphic style is simplistic and easy to understand. The color palette is muted, with the exception of red, which is used to highlight the virus. The video's tone is serious and informative, which is appropriate for the topic of HIV infection. The video's visuals are effective at communicating the severity of the virus and the importance of early detection. The video successfully drives viewers to its website for additional information on HIV tests and services.

20. Insight Minimal 3D Animation Video

Insight is a company that specializes in digital innovation solutions for manufacturing. The video is designed to illustrate how technology is transforming manufacturing, and how Insight can help manufacturers leverage new technologies to improve their operations, employee experience and customer experience.

Video Design - The video uses a clean and minimalist design style, with a focus on simple graphics and animations. The Animation Explainer Walkthrough Idea video uses a combination of 2D and 3D animation to depict the evolution of technology and its impact on manufacturing. The animation is clean, engaging and easy to understand, making it a good example of an Animation Explainer Walkthrough Idea video. It visually showcases how technology, such as robotics, AI, and augmented reality, is automating and transforming modern manufacturing processes.

The visual style effectively communicates the video's objective. The simple design style helps to ensure that the focus remains on the information being presented. The video uses simple animations to represent complex concepts, which makes it easy for viewers to understand the key takeaways. The tone of the video is informative and engaging. It effectively conveys the benefits of Insight's digital innovation solutions, while also highlighting the importance of embracing new technology in the manufacturing sector.

21. Google

Google business profile is a free tool that helps you manage your business profile on Google Maps and Search. This video is designed to show you how to access your business profile.

Video Design - This video uses clear and concise visuals to create an Animated Guide Walkthrough Sample video. The use of clean, modern design elements, a flat color palette, and large, legible fonts makes the video easy to understand. The video showcases the Google app and website in action. This Animated Guide Walkthrough Sample video uses animated arrows to guide the viewer through the steps.

The visual style of the video is clean and simple, which reflects the easy-to-use nature of the product. The video uses a positive tone, which makes the viewer feel comfortable and confident. The overall effect is to make the viewer feel confident about using Google Business profile to manage their business profile.

22. sennder

sennder is a digital freight forwarding platform that is working to digitalize road freight in Europe. This video is designed to explain how carriers can manage their fleet using Sennder's platform.

Video Design - The video uses a clean and modern design aesthetic, using a minimalist style. Animated Walkthrough Screencast video. This Animated Walkthrough Screencast video shows the simple user interface in action, including the ability to manage vehicles and drivers, view transport schedules, and assign loads. A color scheme with a blue background is used to highlight the elements on the screen. This helps the viewer to easily follow along with the steps.

The visual style effectively communicates the objective of the video. The simple and straightforward design of the video helps to convey the ease of use of the sennder platform. The video has a professional and informative tone that helps to build trust in the sennder platform. The video helps carriers understand how they can use the sennder platform to manage their fleet more effectively.

23. Hotjar

Hotjar's video is designed to demonstrate how users can find meaningful insights quickly using Hotjar's dashboard.

Video Design - The video is a feature demo Walkthrough Example video. It uses clean, simple graphics with a bold color palette of orange and white, which is consistent with Hotjar's branding. The video uses animation and text to highlight key features.

The visual design and graphics are clean and easy to understand. This makes the video clear and engaging, while the use of animated elements helps bring the product to life. The video uses simple, straightforward animation, focusing on the user interface of the dashboard. This approach helps viewers understand how the product works, even if they have never used it before.

The video uses a simple and concise tone to clearly communicate the benefits of using Hotjar's dashboard. The animated visuals clearly convey the message of the video by walking through each feature of the dashboard. It effectively highlights the ease of use and helpfulness of the dashboard, driving viewers to want to learn more about the product.

24. Aircove

Aircove is a product that provides hassle-free whole-home security, simplifying VPN protection. The video is designed to demonstrate the ease of use and benefits of Aircove.

Video Design -
This video uses a saas explainer Walkthrough Animation video style. It effectively uses animation to explain how Aircove functions, with a focus on user-friendliness. The video uses minimal text, relying on simple, engaging visuals, and clear call to actions, such as plug, connect and protect. The bright colors, clean graphics, and minimalist design make the video easy to understand.

The video's design effectively communicates the benefits of Aircove's simplicity. The use of vibrant colors and clean lines reinforces Aircove's goal of simplifying online safety. The straightforward animation style showcases how effortless the setup process is. This approach appeals to a broad audience, showing how anyone can protect their home network with minimal effort.

25. Deloitte Animated Data Visualization Video

Deloitte is a company that helps pharmaceutical companies leverage data to commercialize new diagnostic tools. The video is designed to highlight their proprietary data lake which is built by combining different types of data like testing, claims, and prescription data.

Video Design - The video features a simple yet effective visual design. It employs a combination of flat illustrations, icons, and text that is easy to understand. A consistent color palette is used throughout the video. This color palette is blue, white, black, grey, a blue-ish grey, and a light blue. These colors match the Deloitte brand and communicate a sense of professionalism. The video uses animation that is subtle and focused on showcasing how the different types of data connect.
The style of the video is a saas walkthrough Ad video, as it clearly explains the function of the product and the data behind it.

The design of this video effectively conveys the message that Deloitte is helping its clients leverage data to make more informed decisions about new diagnostics. The video is visually engaging, with a professional tone. The clean design and simple animation contribute to the clarity and ease of understanding of the complex data analysis Deloitte performs. The video clearly explains how the data is used and how it is connected. The use of various data types allows the viewer to understand the breadth of the Deloitte data lake. This approach helps the viewer easily digest the information and grasp the value proposition of Deloitte's services.

26. Bullhorn

Bullhorn is a platform designed to empower candidates to manage their work life. This video is designed to introduce the platform and highlight its benefits.

Video Design - The video is a Technical Walkthrough Tutorial Example video with a clean and modern aesthetic. A simple, light blue color palette is used throughout, reflecting a clear, straightforward approach. A series of flat icons and illustrations are used to represent key concepts such as sustainability and energy sources. These icons appear against a backdrop of a simple city landscape, creating a clean and minimalist feel. This design style creates a professional and engaging video, making it easy for viewers to follow the information.

The visual style of the video effectively communicates the objective, emphasizing the platform's ease of use. By using simple, clean visuals, the video conveys a sense of clarity and efficiency, mirroring the platform's goal of simplifying the candidate experience. The use of icons and illustrations makes the content approachable and easy to understand. The overall tone of the video is professional and informative, appealing to a wide audience.

27. ProMonitor

ProMonitor empowers students by providing a solution for educators to analyze user experience and understand the challenges their students face. The video is designed to demonstrate the platform's user-friendly dashboard, which helps educators gain insights and make informed decisions.

Video Design - This walkthrough guide idea video features a clean and modern design. The video utilizes bold graphics, simplified line art, and colorful animations to highlight the features of the ProMonitor platform. The clean and organized presentation of data helps to easily understand the dashboard's functionality.

The simple visual style of the video conveys a user-friendly and approachable tone, emphasizing that ProMonitor is an accessible tool for educators seeking to improve their students' learning experience. The video uses a clear and concise narrative, focusing on the platform's core features and benefits. This approach ensures that the key message of the video is effectively communicated, ultimately driving educators to explore the ProMonitor platform.

28. Achievers

Achievers Employee Experience Platform is designed to help companies cultivate a culture that enhances employee engagement and belonging.

Video Design - This Software Walkthrough Highlight Example video incorporates a simple but effective design. Colorful, clean illustrations of people interacting in a work environment and engaging with the platform are used to represent the value proposition of the Achievers platform. The vibrant graphics, paired with a white backdrop, provide a stark contrast that ensures the video content is clearly visible, making it easy to understand the key features of the product.

The video effectively communicates the Achievers platform's objective by highlighting the positive impact of increasing employee belonging. The tone of the video is positive and uplifting, emphasizing how the platform can create a more connected and engaging work environment. By visually showcasing how the platform can be used to create a positive and engaging work culture, the video inspires viewers to consider using the platform to achieve similar results.

29. Velo

Velo is a blockchain based financial protocol enabling digital credit issuance and borderless asset transfer for businesses using a smart contract system.

Video Design - This Animated Benefit Walkthrough Example video is designed to communicate how Velo streamlines and simplifies asset transfer and digital credit issuance. The visual design is sleek and modern, with a dark color scheme and yellow highlights. The animation features simple yet impactful visuals, such as rotating 3D elements, abstract lines and shapes, and dynamic text animations. These elements add visual interest and help to guide the viewer's attention, while the dark background and yellow accents create a sense of sophistication and professionalism, making this a compelling animated walkthrough.

The design and animation choices in this video effectively convey the concept of Velo's services. The movement and dynamic transitions create a sense of seamless flow, which visually echoes the concept of borderless asset transfer and digital credit issuance. This tone highlights the efficiency and ease of use of Velo's solution.

30. Medtronic

Medtronic is a company that specializes in medical technology, and this video is designed to explain how to upgrade a MiniMed 770G insulin pump to the MiniMed 780G insulin pump using a software upgrade.

Video Design - This video is a Top Guide Tutorial Walkthrough video, with a minimalist design, using flat, bright colors, and simple, bold fonts that contrast well with the background. Each screen clearly displays one step in the upgrade process, making it easy for viewers to follow.

The video uses clean and modern graphics, with each step depicted using a combination of icons and minimal text. The screen transitions are smooth, giving the viewer a clear and visually engaging experience. The instructional tone of the video is clear and concise, making it easy for viewers to understand and remember the steps involved in the upgrade process. This design reinforces the idea that the upgrade is straightforward and intuitive, highlighting the ease of use of the Medtronic Diabetes Updater app.

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How to plan and optimize Animated Software Walkthrough Videos?

Evoke Emotion: "Make the customer the hero of your story." - Ann Handley, Chief Content Officer, MarketingProfs. Advids leveraged this wisdom for a healthcare client. Their animated software walkthrough video focused on how their platform empowers patients to manage their health, resulting in a 25% increase in free trial sign-ups.

Actionable: Connect with audience by showcasing product benefits emotionally.

Strategic Simplicity: "Simplicity is the ultimate sophistication." - Leonardo da Vinci, Artist & Inventor. Advids embraced this philosophy for an e-commerce client. By streamlining the visual narrative in their animated software walkthrough video, we highlighted key product features, leading to a 15% boost in online sales.

Actionable: Eliminate unnecessary elements for maximum impact.

Targeted Storytelling: "Content is king, but context is God." - Gary Vaynerchuk, CEO, VaynerMedia. Advids applied this insight for a cybersecurity client. Their animated software walkthrough video addressed specific security concerns of small businesses, resulting in a 30% rise in lead generation.

Actionable: Tailor content to resonate with specific audience needs.

Visual Engagement: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs, Co-founder, Apple. Advids incorporated this principle for a project management software client. Their animated software walkthrough video seamlessly integrated intuitive visuals with functionality demonstrations, leading to a 20% improvement in user onboarding completion rates.

Actionable: Ensure design enhances functionality and user experience.

Authenticity Above All: "People don't buy what you do; they buy why you do it." - Simon Sinek, Author & Inspirational Speaker. Advids applied this philosophy for a non-profit client. Their animated software walkthrough video focused on the organization's mission and impact, resulting in a 18% increase in donations.

Actionable: Communicate your core values to build trust and connection.

Why Advids for Animated Software Walkthrough Video?

At Advids, we create high-quality, original Animated Software Walkthrough Videos designed to achieve your specific business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animation.

Unlocking the Potential of Animated Software Walkthrough Videos:

Customized Solutions: We tailor each Animated Software Walkthrough Video project, whether it's a concise explainer video or a complex character animation, to perfectly match your brand, style, and target audience.
Creative Storytelling: Our team of animators and storytellers craft captivating narratives that engage viewers and drive action, specifically designed to showcase your software's functionality and benefits.
Cutting-Edge Technology: We utilize industry-leading software and techniques to create visually stunning Animated Software Walkthrough Videos that leave a lasting impact, highlighting key features and simplifying complex processes.

Experience and Expertise:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes an Animated Software Walkthrough Video truly effective. We've honed our skills in creating videos that simplify complex software functionalities and enhance user understanding.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their software solutions to life through engaging animated walkthroughs.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction. We strive to exceed expectations with every Animated Software Walkthrough Video we produce.

A Collaborative Approach:

Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision for the Animated Software Walkthrough Video is realized.
Strategic Communication: Clear and open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful Animated Software Walkthrough Videos that resonate with your users.

Ready to unlock the potential of Animated Software Walkthrough Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Animated Software Walkthrough Video?

An Animated Software Walkthrough video is a visual representation of a software application's features and functionalities, designed to guide viewers through its use and highlight its benefits. These videos often employ animation, screen recordings, voiceovers, and music to create an engaging and informative experience.

Animated software Walkthrough Videos are versatile tools that can be used for various purposes, including product demos, tutorials, Onboarding materials, customer support resources, and marketing collateral. They can be tailored to specific audiences and used to achieve different goals, such as increasing product adoption, improving customer satisfaction, or generating leads.

What do top Animated Software Walkthrough Videos have in common?

What makes Animated Software Walkthrough Video effective?

A thoughtfully designed Animated Software Walkthrough Video is a powerful tool for conveying information and engaging viewers. The effectiveness of these videos is driven by a combination of factors that work together to create a compelling and informative experience.

A key element is the design to create Engaging Visuals that Capture Attention and make the information more memorable. Animated Software Walkthrough Videos often employ a variety of animation styles, such as 2D animation, 3D animation, motion graphics, and whiteboard animation, to create visually appealing and engaging content. These videos also utilize clear visuals, such as screen recordings and annotations, to highlight key features and functionalities, making it easier for viewers to understand and follow along.

Methods for enhancing the effectiveness of Animated Software Walkthrough Videos include incorporating interactive elements, such as clickable buttons, quizzes, and polls, to encourage viewer participation and reinforce learning. These videos also often feature professional voiceovers that add credibility and enhance engagement, making the information more accessible and enjoyable to consume. By combining these elements, Animated Software Walkthrough Videos can effectively communicate complex information, engage viewers, and drive desired outcomes.

How long should your Animated Software Walkthrough Video be?

A well-crafted Animated Software Walkthrough Video is a valuable tool for engaging viewers and conveying information effectively. The ideal length of these videos is determined by several factors, including the complexity of the software, the target audience, and the intended purpose of the video.

How to create Animated Software Walkthrough Videos?

Creating an Animated Software Walkthrough Video is a multi-step process that involves careful planning, production, and promotion. The creation involves several key stages that ensure the video is engaging, informative, and effective in achieving its intended goals.

A crucial first step is to define your target audience and understand their needs, pain points, and preferences. This will help you tailor the content and Messaging of your video to resonate with your viewers. You should also set clear objectives for your video, such as increasing brand awareness, driving product adoption, or improving customer satisfaction. Once you have a clear understanding of your target audience and objectives, you can start developing a Compelling Storyline that will Engage Viewers and effectively convey your message.

Methods for creating Animated Software Walkthrough Videos include using a variety of animation styles, such as 2D animation, 3D animation, motion graphics, and whiteboard animation, to create visually appealing and engaging content. These videos also often feature professional voiceovers that add credibility and enhance engagement, making the information more accessible and enjoyable to consume. By combining these elements, Animated Software Walkthrough Videos can effectively communicate complex information, engage viewers, and drive desired outcomes.

Turn Your Software Demo into a Story

Crafting a captivating storyline for your animated software walkthrough video is crucial for engaging viewers and effectively conveying your message. Instead of a dry, technical demonstration, think of your video as a story that needs to captivate your audience.

Start with a Relatable Problem: Instantly connect with your viewers by presenting a common challenge they face. For example, if your software is a project management tool, you could start by showing a team struggling to collaborate effectively due to scattered communication and missed deadlines.

Introduce Your Software as the Hero: Position your software as the ultimate solution to their woes, emphasizing its unique capabilities. Show how your project management tool centralizes communication, streamlines workflows, and helps teams stay on track.

Showcase the Transformation: Vividly illustrate how your software empowers users, leading them to a successful resolution. Show the team using your software to collaborate seamlessly, meet deadlines, and achieve their project goals.

Conclude with a Powerful Call to Action: Inspire viewers to take the next step, whether it's exploring your website, signing up for a trial, or contacting your sales team. Encourage them to experience the benefits of your software firsthand.

Crafting Engaging Software Walkthroughs

Introduce the problem your software solves and its relevance to the viewer, capturing their attention from the get-go. Use strong visuals and a compelling narrative to hook viewers in the first few seconds.

Showcase Value:

Highlight the features and benefits of your software, emphasizing its unique selling proposition and how it outshines competitors. Clearly demonstrate how your software addresses the viewer's pain points and offers a better solution.

Empower Decision-Making:

Demonstrate the software's Ease of Use and effectiveness, instilling confidence in viewers and encouraging them to make a decision. Show clear examples of how the software works and the positive outcomes it delivers.

Conclude with a Clear Call to Action:

Direct viewers towards the next step, whether it's visiting your website, signing up for a free trial, or contacting your sales team. Make it easy for viewers to take action by providing clear instructions and prominent call-to-action buttons.

Foster Long-Term Engagement:

Offer ongoing support and resources to ensure viewers continue using your software and become loyal customers. Provide links to help documentation, tutorials, and community forums to support users beyond the initial walkthrough.

Animated Walkthrough Videos: Your Product's Guide

When launching a new product, a captivating product Demo Video can showcase its key features and benefits, generating excitement and driving early adoption. Imagine launching a new graphic design software. Your demo video could showcase its intuitive interface, powerful editing tools, and stunning visual effects.

Software Onboarding Videos:

For new user onboarding, a step-by-step software onboarding video can guide them through the initial setup and basic functionalities, ensuring a smooth and successful start. A video for a new email marketing platform could walk users through setting up their account, creating their first email campaign, and segmenting their audience.

Feature Tutorial Videos:

In-depth feature Tutorial Videos can provide detailed instructions, empowering users to unlock the full potential of your software. A tutorial video for a video editing software could focus on advanced editing techniques, color grading, and special effects.

Troubleshooting Videos:

Troubleshooting videos can offer step-by-step solutions to common issues, reducing support tickets and improving customer satisfaction. A troubleshooting video for a cloud storage service could guide users through resolving file syncing issues or recovering deleted files.

Sales Pitch Videos:

Persuasive Sales Pitch Videos can Highlight the Value Proposition of your software and convert prospects into paying customers. A sales pitch video for a CRM software could showcase how it helps businesses manage customer relationships, automate sales processes, and increase revenue.

Boost Conversions with Animated Software Walkthroughs

Animated software walkthrough videos can be instrumental in boosting conversion rates by effectively communicating your value proposition and guiding viewers towards taking action. By addressing potential objections and showcasing the benefits of your software, you can nudge viewers closer to making a purchase.

Highlight Key Benefits: Begin by highlighting the key benefits of your software and how it directly addresses the pain points of your target audience. Clearly articulate the value proposition and show how your software can help viewers achieve their goals.

Demonstrate Ease of Use: Show how easy it is to use your software and integrate it into existing workflows. Use clear visuals and step-by-step instructions to demonstrate the user experience.

Leverage Social Proof: Incorporate Testimonials or case studies that showcase the success stories of other businesses using your software. This builds trust and credibility, showing potential customers that your software delivers results.

Compelling Call to Action: Conclude with a clear and compelling call to action, encouraging viewers to take the next step. Make it easy for viewers to sign up for a free trial, request a demo, or make a purchase by providing clear instructions and prominent call-to-action buttons.

Animated Onboarding: A User's Delight

These videos provide a visually engaging and digestible format for introducing new users to your software, making the onboarding process smoother and more enjoyable. Visuals and animations can simplify complex concepts and make them easier to understand.

Reduced Learning Curve:

By presenting information in a clear and concise manner, Animated Videos help users grasp key concepts quickly, reducing the learning curve and empowering them to start using the software confidently. This can lead to faster time-to-value and increased user satisfaction.

Improved User Satisfaction and Retention:

Users who feel confident and comfortable using your software are more likely to be satisfied and continue using it. Animated videos can contribute to a positive onboarding experience, leading to higher retention rates.

Reduced Support Requests:

When users understand how to use the software effectively, they are less likely to encounter issues or need to contact support. Animated videos can proactively address common questions and challenges, reducing the volume of support requests.

Engage Your Audience with Animated Software Walkthroughs

Weaving a compelling narrative around your software allows viewers to connect with your brand on an emotional level, making the information more memorable and relatable. For example, you could tell the story of a fictional character who faces a challenge and overcomes it using your software.

Humor:

Adding a touch of humor can make your videos more enjoyable to watch and help viewers connect with your brand on a lighter note. Use subtle humor that is relevant to your target audience and the context of your software.

Interactivity:

Interactive elements like quizzes and polls encourage active participation and reinforce learning. You could include a short quiz at the end of the video to test viewer understanding or a poll to gather feedback on specific features.

Targeted Content:

Tailoring your videos to specific audience segments and their unique needs can further enhance engagement and ensure your message resonates deeply. Create different versions of your video for different user personas, addressing their specific pain points and interests.

Crafting Engaging Software Walkthroughs

Establish a visually appealing style that aligns with your brand identity and resonates with your target audience. Use consistent colors, fonts, and imagery that reflect your brand's personality.

Animation Style:

Select an Animation Style that complements your software and effectively communicates its functionalities. Choose a style that is both visually engaging and easy to understand.

Character Design:

Develop relatable and engaging characters that represent your target audience and enhance the Storytelling aspect. If your software is targeted towards businesses, you could create characters that represent different roles within a company.

Interface Design:

Ensure the software interface is clearly displayed and easy to understand, allowing viewers to follow along effortlessly. Use clear visuals and annotations to highlight key features and functionalities.

Motion Graphics:

Utilize motion graphics to enhance visual appeal, highlight key information, and guide the viewer's attention. Use motion graphics to animate transitions, highlight key features, and create visual interest.

Boost Brand Awareness with Animated Walkthroughs

• Ensure your videos reflect your brand's visual identity, messaging, and tone of voice, creating a cohesive brand experience across all touchpoints.
• Use consistent colors, fonts, and imagery that align with your brand guidelines.

Compelling Story

• Craft a compelling story that resonates with your target audience and highlights your brand's values, making your brand more relatable and memorable.
• Use Storytelling Techniques to connect with viewers on an emotional level.

Social Media Leverage

• Leverage the power of social media by sharing your videos on platforms where your target audience is most active, expanding your reach and increasing brand visibility.
• Optimize your videos for each platform and use relevant hashtags to increase discoverability.

Call to Action

• Always include a call to action that encourages viewers to learn more about your brand, visit your website, or connect with you on social media.
• Make it easy for viewers to engage with your brand beyond the video.

Storytelling Strategies for Software Walkthroughs

Here are some popular narrative styles you can use:

This classic approach starts by presenting a relatable problem and then positions your software as the hero that provides the solution. For example, you could show a business struggling with inefficient data management and then introduce your software as the solution that streamlines the process.

This narrative follows a character's journey as they overcome challenges and achieve success using your software, creating an Emotional Connection with viewers. You could show a character struggling to learn a new skill and then using your software to master it and achieve their goals.

These narratives feature real customers sharing their positive experiences with your software, Building Trust and credibility. You could interview satisfied customers and showcase their success stories using your software.

These narratives focus on providing viewers with valuable information about your software and its benefits, positioning your brand as a thought leader. You could create a series of videos that explain different features of your software and how they can be used to solve specific problems.

Empower Your Sales Team with Video

Equip your sales team with captivating product Demo Videos that showcase the key features and benefits of your software, bringing the product to life and making it easier for prospects to visualize its value. Sales reps can use these videos during presentations and online meetings to demonstrate the software's capabilities.

Sales Pitch Videos:

Create persuasive sales pitch videos that help your team deliver a consistent and impactful message, highlighting the unique selling proposition of your software and addressing common objections. These videos can be used to qualify leads and generate interest in the early stages of the sales cycle.

Training Materials:

Animated videos can also serve as valuable training materials, educating your sales team on the latest product features, benefits, and best practices for presenting them to prospects. This ensures that your sales team is knowledgeable and confident when discussing your software with potential customers.

Customer Support:

These videos can be used to provide customer support, answering common questions and resolving issues, freeing up your sales team to focus on high-value activities. Sales reps can share relevant videos with prospects to address their specific questions or concerns.

Case Study: Airbnb's Streamlined Video Production Workflow for "Live Anywhere" Campaign

Case Study: Amazon's Video Distribution Strategy for Prime Video

Objective: To reach a wide audience and promote Prime Video content across multiple platforms.

Strategy: Amazon implemented a multi-pronged video distribution strategy that included:

• Streaming on Amazon Prime Video: Making content available to Prime subscribers.
• Distribution on other streaming platforms: Licensing content to other services like Netflix and Hulu.
• Promotion on social media: Using platforms like Facebook, Twitter, and Instagram to promote content.
• Partnerships with other brands: Collaborating with other companies to cross-promote content.

Results: Amazon Prime Video has become a major player in the streaming market, with a large and growing subscriber base.

• Prime Video has over 200 million subscribers worldwide.
• The platform has a diverse library of content, including original series, movies, and live sports.
• Amazon has been successful in attracting new subscribers and retaining existing ones.

Key Takeaways:

• A multi-pronged video distribution strategy is essential for reaching a wide audience.
• Utilizing multiple platforms and partnerships can help to maximize reach and engagement.
• Continuous optimization and adaptation are key to staying ahead in the competitive streaming market.

Case Study: IBM's Video Content Calendar for Cloud Adoption

How animated software walkthrough video examples are curated?

We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product tour videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and relevance to software features.
7.Brand Alignment Determining video alignment with brand message, identity, and software functionality.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, animated software walkthrough video, n=7300 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.