Is your software adoption rate lagging? These 30 carefully curated how-to videos offer a roadmap to transform your user engagement strategy. Each video delivers a framework for creating a memorable user experience, sparking user enthusiasm and fostering long-term loyalty. Prepare to be inspired by these 30 examples that redefine user engagement and significantly boost software adoption rates.
Video's role in modern marketing:
90% of consumers say that video can help them make a purchasing decision.
There was a whopping 254% jump in businesses offering closed captions in 2023 over the previous year. 14% of marketers that HubSpot surveyed want to try live streaming videos for their business in 2024.
Effective onboarding is the cornerstone of user success! These 30 exceptional onboarding how-to videos present practical strategies for crafting truly captivating learning experiences. Analyze various techniques, examine different approaches, and investigate a range of methods, from visually stunning tutorials to interactive walkthroughs that keep users invested. Discover how these videos can transform your user onboarding process.
High employee turnover costs businesses dearly, and this onboarding software how-to video offers a compelling solution. The video's use of statistics and visuals immediately grabs attention, effectively illustrating the problem. It's fast-paced and visually engaging, using 2D animation and motion graphics to showcase 360Learning's platform.
Employee testimonials add a personal touch, building trust and showcasing the platform's effectiveness. The video cleverly uses data visualization to present key information concisely, making it easy to understand and remember.
What We Can Learn
Start with a problem your audience faces, then show how your software solves it. This builds instant trust.
Visually engaging animation makes the health crisis immediately clear; impactful statistics highlight the global problem. The Cargill and DSM partnership is effectively shown, emphasizing collaboration's potential. The video's brevity is ideal for busy professionals.
The concise onboarding software how-to video uses a minimalist style and vibrant colors to communicate health and sustainability. EverSweet„¢'s role in the solution is subtly highlighted. The final shot, with the Avansya logo on the globe, leaves a strong impression of global impact.
India faces a significant Thalassemia challenge; 12,000 severely affected babies are born annually. This onboarding software how-to video cleverly uses animation to explain this complex genetic disorder.
The video's strength lies in its clear, concise information delivery and engaging visuals. Relatable scenarios and a strong call to action make it highly effective.
What We Can Learn
Present your software as a helpful guide, easing user anxiety and driving engagement.
4. Nutrition International Animated Onboarding Demo
This captivating video, a concise onboarding software how-to video, showcases Canada's substantial contribution to global health. The animation's vibrant colors and dynamic visuals effectively illustrate the distribution of 10 billion vitamin A capsules, making the scale of the initiative immediately clear. The 75-second runtime is perfectly paced.
Memorable visuals, such as the transforming 10B and the globe, leave a lasting impression. Visual metaphors, like the mother and child reflection and the crowd around the bottle, enhance the impact. The clever use of the Canadian flag and EH adds a unique national flair, highlighting both national pride and global impact.
What We Can Learn
Bold colors and playful animation make your video unforgettable.
Clever use of 2D animation makes Cast & Crew's onboarding software how-to video stand out. The video's vibrant visuals and fast pace effectively communicate the company's market leadership and the EQT partnership, targeting entertainment industry professionals and investors.
Isometric illustrations and concise messaging make complex information easily understandable. The video's symbolism, such as interlocking rings for the partnership, is memorable. This is a great example of a compelling brand video, lasting 2 minutes and 18 seconds.
What We Can Learn
Craft a clear narrative arc. viewers connect with stories, not features.
Cybersecurity challenges are powerfully illustrated in this onboarding software how-to video. The dynamic visuals, using 3D cityscapes and network diagrams, immediately capture attention and effectively communicate the complexity of modern security risks. The video clearly explains Skybox Security's solutions, making it highly informative for IT professionals.
The video's strength is its ability to translate complex technical information into easily understood visuals. Its pacing is excellent, keeping viewers engaged without overwhelming them. The concluding Skybox Security logo animation leaves a lasting impression, encouraging further exploration of the platform.
What We Can Learn
Isometric views create depth and clarity, making information easily digestible.
Cloud automation's complexities are elegantly simplified in this onboarding software how-to video. Capgemini's animated approach, using vibrant colors and clear visuals, effectively communicates the benefits of their cloud-native solutions, particularly for IT professionals seeking automation.
The partnership with RedHat is subtly yet powerfully showcased through connected logos and imagery, emphasizing the collaborative nature of their approach. This concise video successfully highlights the challenges of manual processes and the advantages of efficient toolchains, leaving viewers wanting to learn more via the provided website.
8. American Express Simple Onboarding Software Guide
Online shopping frustrations? This video directly addresses them with a compelling demonstration of American Express's Click to Pay. The onboarding software how-to video is short, sharp, and effective, showcasing a streamlined checkout process.
Visually, the modern, minimalist design and intuitive mobile-first UI are incredibly effective. The video clearly targets online merchants and payment processors, highlighting the benefits for both. It's a great example of concise, impactful communication.
What We Can Learn
Focus on the "aha!" moment—the instant your product solves their problem.
Managing multiple properties can be overwhelming, but Guesty's onboarding software how-to video offers a refreshing solution. The video's clear, concise animation effectively demonstrates how Guesty simplifies the complexities of multi-unit management, showcasing its intuitive interface and multi-channel booking capabilities.
This straightforward approach makes the platform's value proposition immediately clear. The video highlights how Guesty saves time and streamlines operations, making it an invaluable tool for property managers. Learn more and see how Guesty can transform your business.
What We Can Learn
Visual metaphors make abstract concepts relatable, improving understanding and recall.
Effective use of visuals makes this onboarding software how-to video a success. The animation style is both engaging and informative, showcasing the app's functionality with relatable scenarios.
The video clearly demonstrates the app's ease of use, making it an excellent example of how to explain complex software features. Its concise nature and clear visuals ensure viewers grasp the key benefits quickly.
What We Can Learn
Focus on specific use-case scenarios to highlight your product's benefits and encourage immediate adoption.
Data visualization excellence makes this onboarding software how-to video shine. Its concise presentation of key insights, coupled with a professional aesthetic, makes complex information readily accessible.
The video effectively highlights the report's findings, appealing to investors and stakeholders. A clear call to action encourages immediate engagement, making it a strong example of effective data communication.
What We Can Learn
Guide viewers smoothly to a clear call to action, maximizing report downloads.
Atlassian's Confluence Cloud video immediately highlights its collaborative features. This onboarding software how-to video uses engaging animation and clear interface demonstrations to showcase its ease of use. The video's concise structure keeps viewers engaged.
The tutorial effectively demonstrates key features, such as real-time collaboration and mobile access, vital for modern teams. It's a well-paced, informative product demo, emphasizing user-friendliness and benefits. The clear call to action encourages viewers to explore further resources.
What We Can Learn
Illustrate smooth workflows with clear visuals, making complex processes seem easy.
Exploring the concept of lifelong security, Sun Life's video effectively uses an onboarding software how-to video to explain whole life insurance. The animation opens with a powerful image of a protected family, seamlessly transitioning to an explanation of the policy and how premiums contribute to a growing cash value. It highlights the financial flexibility of accessing that value, while also emphasizing the benefit of a death benefit.
This video clarifies how the cash value grows and can be used, even showing the implications of loan interest. The presentation style is clear, making this a simple explanation for a complicated subject. The animation and information leaves viewers with a practical understanding of permanent life insurance benefits.
Clever visuals bring NLP to life. The isometric animation style makes complex information accessible, and the onboarding software how-to video uses relatable examples, like a hair salon, to explain this technical subject.
Accenture's branding is seamlessly integrated, leaving a positive impression. The concise narration and clear visuals ensure the message resonates. The video's pacing is excellent, keeping viewers engaged without overwhelming them.
What We Can Learn
Combine simple visuals with clear narration for a smooth, easy-to-follow learning experience.
Understanding dividends is simplified in this onboarding software how-to video. Animated explanations and visual comparisons of investment and payout make complex financial concepts easy to grasp. The video's concise format ensures viewers stay engaged.
Using 2D motion graphics and a clean, modern design, the video effectively communicates the benefits of investing. The classroom setting is relatable, and the implicit call to action encourages further exploration of Charles Stanley Direct's services.
Resource management is clearly shown in this onboarding software how-to video. Simple visuals and a bright color scheme make complex ideas easy to understand. The software's intuitive interface is evident, enhancing user experience.
Visual metaphors, such as thought bubbles and green task highlights, effectively communicate key features. This video is ideal for project managers, team leads, and businesses seeking efficient resource management solutions. It's a great example of how to explain complex software functionality clearly and concisely.
Smooth transitions and vibrant colors instantly engage. This onboarding software how-to video uses clever animation to showcase EfficientIP's scheduling software, making complex processes seem effortless.
The short length maintains viewer interest, and the implicit call to action is effective. The video's modern aesthetic, featuring a vibrant blue, purple, green, and orange palette, and minimalist design, appeals to professionals. The morphing logo symbolizes growth and evolution.
What We Can Learn
Subtly weave in a product demo. intrigue viewers without overwhelming them.
Panda Dome's efficient onboarding software how-to video immediately captivates with its dynamic visuals. The animation effectively communicates complex security concepts using simple icons and graphics, making the information accessible to a broad audience, including individuals and businesses.
Its strength lies in its concise delivery of key features, such as real-time monitoring and vulnerability detection. The always-on protection promise is clear, and the call to action is direct and effective.
What We Can Learn
Visually connect rising threats with your software's solution to ease user anxieties and build trust.
Efficient transport planning is simplified in this onboarding software how-to video. The vibrant visuals and clear explanations make understanding Orcas' features effortless. Logistics professionals will appreciate the quick overview of weekly transports and the ability to fill schedule gaps.
This video effectively demonstrates the platform's ease of use, showcasing how to add trucks, trailers, and drivers. The clean UI design and smooth animations make the learning process enjoyable, leaving a positive impression on potential users.
What We Can Learn
Clearly illustrate your software's workflow, boosting viewer confidence.
Effective data visualization is key in this onboarding software how-to video. Animated graphics clearly present complex information, while a dynamic world map showcases global reach. The video targets pharmaceutical companies and healthcare professionals.
Improved ROI and faster market penetration are highlighted, along with a helpful cyclical process diagram. The video is approximately 1 minute 55 seconds long, and its modern aesthetic keeps viewers engaged. Contact the team for more information.
What We Can Learn
Highlight the ease of use of your software, making viewers feel confident they can master it quickly.
Streamlining vendor payments is simplified with this onboarding software how-to video. The animated warehouse setting and clear UI demonstrations immediately showcase the portal's ease of use and efficiency. Reward visuals and concise explanations of payment options effectively communicate the value proposition.
The video's concise nature and focus on key benefits ensure viewers quickly grasp the portal's functionality and advantages, leaving them ready to simplify their payment processes.
What We Can Learn
Concisely explain benefits. viewers understand value quickly, leading to sign-ups.
Home network security, simplified? This onboarding software how-to video for Aircove proves it. The five-minute setup, shown through clear, animated steps, is impressive. Homeowners concerned about online safety will appreciate the ease of use.
The video's bright, engaging animation style makes complex technology approachable. Its concise nature and focus on the app's intuitive interface are particularly effective. The video leaves viewers wanting to learn more.
What We Can Learn
Demonstrate the value proposition quickly, creating a positive first impression and faster onboarding.
Quick, secure money transfers€”that's the promise of this onboarding software how-to video. The clear visuals and concise explanations make understanding the BankMobile Vibe app effortless.
The video effectively showcases the app's features, highlighting the two options for receiving funds and the speed of access (same business day with Vibe). It's a 56-second masterclass in efficient onboarding, appealing to students needing quick access to their financial aid.
What We Can Learn
Bright colors and clear steps make learning easier, boosting user confidence.
24. Achievers Best Onboarding Software - Boost engagement subtly
Employee engagement soars with this onboarding software how-to video, showcasing Achievers' platform. The vibrant visuals and intuitive UI mockups clearly demonstrate the platform's ease of use, appealing to HR professionals and business leaders.
The video's well-paced presentation and dynamic animation style make the platform's value proposition immediately clear. It effectively communicates how the platform streamlines employee experience programs, leading to increased productivity and engagement.
What We Can Learn
Personalize your demo. show how it solves individual user problems.
Data visualization takes center stage in this onboarding software how-to video. The video's concise approach, using smooth transitions and clear visuals, effectively showcases Freshdesk Analytics' user-friendly interface. Interactive filters and bespoke reports are highlighted, demonstrating the software's ability to provide actionable insights for businesses.
The video's success lies in its ability to clearly communicate the software's value proposition without being overly technical. The integration with GoodData is subtly showcased, expanding on the software's capabilities. This makes the video a valuable resource for those seeking to improve their customer service operations.
High-impact visuals and clever animation make this onboarding software how-to video a standout. The video's dynamic style, using vibrant colors and 3D elements, immediately captures attention, making complex information easily accessible.
Visual metaphors, such as the dissolving numbers and the forming face, are exceptionally effective. The clean UI mockups and focus on ease of use for businesses make a lasting impression. The video successfully communicates the app's value proposition.
What makes this onboarding software how-to video so effective? Its visual clarity and concise delivery.
The animated climb metaphor is inspiring, and the clean design, combined with clear UI mockups, makes the information easily accessible. Cegid Retail Y2's support solutions are presented clearly, emphasizing the free access for five employees.
What We Can Learn
Showcase learning paths clearly, boosting user confidence.
Elevated Vacuum technology's clarity shines through in this instructional video. The animation seamlessly explains the complex mechanics, making this onboarding software how-to video a great example of effective technical communication. Its concise format is ideal for diverse audiences.
The 3D model and step-by-step approach create a memorable learning experience. The video's approximately 59-second length ensures viewers aren't overwhelmed with information. It's a well-executed instructional piece.
Exciting news of remote updates for the MiniMed 770G to 780G is brought to life in this engaging onboarding software how-to video. The video opens with a compelling visual of the pump transforming, immediately showcasing the upgrades impact. Pastel color tones and the smooth animation enhance the sense of trust as users are walked through each step.
The entire upgrade journey is presented as effortless, from online training to the pump's automatic settings transfer. The clear pacing allows viewers to grasp all steps, while the celebratory confetti and availability of remote assistance ensures a positive user experience. The video effectively uses storytelling to highlight the easy update process.
Clean lines and smooth animation define Cisco's onboarding software how-to video. The 3D model's detail, particularly the clear labeling of ports and sensors, makes understanding the device's functionality effortless. IT professionals will appreciate this direct, informative approach.
This video's strength lies in its visual clarity and concise presentation. The high-quality 3D model and strategic use of labels make the onboarding software's features immediately accessible, even without narration. It's a perfect example of how less can be more.
What We Can Learn
Add subtle animations to key elements to make your how-to video more dynamic.
FAQ
How can product walkthroughs enhance software onboarding?
Product walkthroughs enhance onboarding by visually demonstrating software functionality, replacing text-based manuals with engaging video guides. This accelerates user adoption and reduces support queries.
What makes a compelling onboarding software how-to video?
Compelling onboarding videos prioritize clarity and conciseness. Key features are showcased with subtle animations, strategic camera movements, and a clear human voiceover.
How should I plan the content for a software onboarding tutorial?
Tutorial content should be planned by identifying core software functionalities and user goals. Structure the video logically, progressing from basic to advanced features.
What are common pitfalls when creating onboarding how-to videos?
Common pitfalls include overly technical language, excessive video length, and neglecting user feedback. Focus on clarity, conciseness, and user-centric design.
What's the ideal length for a software onboarding tutorial, considering complexity?
Ideal tutorial length varies with software complexity. Short videos (under 2 minutes) suit simple features. Complex software may require longer tutorials (up to 5 minutes), broken into modules.
What tone and style best suits software onboarding tutorials?
A friendly, encouraging tone and a clean, modern visual style create a positive onboarding experience. Consider incorporating brand colors and elements.
How can I make software onboarding tutorials engaging?
Engage viewers with interactive elements, real-world examples, and subtle humor. Gamification and quizzes can also boost engagement.
What music and visuals enhance software onboarding tutorials?
Upbeat, non-distracting music and visually appealing graphics enhance engagement and reinforce key takeaways. Use high-quality visuals and animations.
How can I showcase software features effectively in a how-to video?
Showcase features effectively using screen recordings, highlighting key functionalities with annotations, and demonstrating real-world applications.
How can storytelling improve software onboarding tutorials?
Storytelling can transform tutorials into engaging narratives, connecting with users emotionally and making learning more memorable.
What are different types of software onboarding demo videos?
Demo videos range from brief product overviews to in-depth tutorials, catering to different user needs. Consider creating different versions for different user segments.
How can I generate leads with software onboarding videos?
Generate leads by offering valuable onboarding videos in exchange for contact information, capturing potential customers early in the sales funnel.
How do software onboarding videos fit into the marketing funnel?
Onboarding videos nurture leads, guiding them through the software's value proposition and encouraging conversion to paying customers.
How can I repurpose existing content for software onboarding videos?
Repurpose existing content, such as blog posts or user manuals, into concise video tutorials, maximizing content reach and impact.
What screen recording techniques are best for software tutorials?
Screen recording techniques should capture clear visuals and audio, with minimal background noise. Highlight cursor movements and keystrokes for clarity. Use professional software for editing and post-production. Fixed-fee pricing for a 60-second video ranges from $1000-$6000 depending on complexity, with turnaround times typically between 3-8 weeks.
How to plan and optimize Onboarding Software How-To Videos?
Clarity in Communication: "The key to successful leadership today is influence, not authority." - Kenneth Blanchard. Advids leveraged this wisdom for a healthcare client. Instead of authoritative tutorials, we crafted onboarding videos that guided users gently through the software, using clear visuals and simple language. This resulted in a 15% decrease in support tickets related to software usage.
Actionable: Guide users gently through the software, fostering a sense of accomplishment.
Digital Engagement: "We don't have a choice on whether we DO social media, the question is how well we DO it." - Erik Qualman. Advids used this insight for a retail client, integrating their onboarding videos seamlessly into their social media strategy. By promoting short, engaging snippets of the videos on platforms like Instagram and Facebook, we drove a 10% increase in traffic to their product demo landing page.
Actionable: Leverage social media to extend the reach of your onboarding videos.
Mindful Design: "Practice you. Nobody else can." - Elena Brower. Advids embraced this philosophy for a design software client. We created onboarding videos that reflected the client's unique brand aesthetic, using calming colors and intuitive animations. This resonated deeply with their target audience, leading to a 5% increase in trial conversions.
Actionable: Infuse your brand's personality into your onboarding videos for stronger connection.
Customer-Centric Approach: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Philip Kotler. Advids applied this principle for a productivity app client. Through user research, we identified key onboarding challenges and tailored our videos to address them directly. This resulted in a 12% improvement in user retention rates.
Actionable: Base your video strategy on thorough user research and customer understanding.
Product Value Focus: "Product marketing is about understanding your customers and building a product that meets their needs." - Harvey Lee. Advids used this approach for a CRM software client. We created onboarding videos that highlighted the key benefits of the software, showing users how it could solve their specific business challenges. This led to an 8% increase in sales conversions.
Actionable: Clearly communicate the value proposition of your software in your onboarding videos.
Why Advids for Onboarding Software How-To Video?
At Advids, we create compelling Onboarding Software How-To videos that deliver results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into engaging and effective animation. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, and we're ready to help you achieve your onboarding goals.
Transform Your Onboarding with Engaging Video:
Customized Onboarding Software How-To Video Solutions: We tailor each project – explainer videos, character animations, and more – to reflect your brand, style, and target audience. We've produced between 185 and 470 successful onboarding videos specifically. Creative Storytelling Through Animation: Our animators and storytellers craft captivating narratives that engage viewers and drive action, making complex onboarding processes easy to understand. Cutting-Edge Onboarding Software How-To Video Technology: We use industry-leading software and techniques to create visually stunning videos that leave a lasting impact, simplifying the user experience.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 completed projects, we have a deep understanding of what makes onboarding videos truly effective. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life. Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews.
A Partnership Built on Collaboration and Communication:
Collaborative Process: From concept to completion, you'll be actively involved, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful onboarding videos.
Ready to unlock the potential of Onboarding Software How-To Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Onboarding Software How-To Video?
Onboarding software how-to videos are visual guides that help users understand and navigate a new software application. They typically feature screen recordings, animations, and voiceovers to demonstrate key features, functionalities, and common workflows. These videos are designed to make the onboarding process more engaging and effective, reducing the need for extensive documentation or one-on-one training.
Onboarding software how-to videos are particularly useful for businesses that want to improve user engagement, reduce support inquiries, and drive product adoption. They can be used to introduce new users to the software, highlight new features or updates, and provide step-by-step guidance on completing specific tasks.
What do top Onboarding Software How-To Videos have in common?
Mastering onboarding software how-to videos requires focusing on user needs and showcasing tangible benefits.
Ideal User Profile - Define user personas to tailor messaging and examples. Focus on specific needs and pain points.
Software Purpose - Craft a concise, benefit-driven statement highlighting unique selling points. Emphasize the "why" behind the software.
User Journey Map - Use a clear, step-by-step visual to show the user flow. Prioritize simplicity and clarity.
Key Feature Showcase - Prioritize features solving major user problems. Show, don't just tell, the benefits.
Pain Point Solutions - Address specific user frustrations directly. Show how the software alleviates those issues.
Interface Walkthrough - Use high-quality recordings with clear annotations. Focus on ease of use and intuitive design.
Real-World Application - Use relatable scenarios and realistic data. Show the software's versatility and adaptability.
Quantifiable Results - Use charts and graphs to present data visually. Highlight significant improvements and ROI.
User Success Stories - Feature diverse users and their positive experiences. Use short, impactful quotes.
Next Steps Call to Action - Provide clear, concise instructions and links. Offer multiple options for engagement.
What makes Onboarding Software How-To Video effective?
A well-crafted onboarding software how-to video is a powerful tool for driving user engagement and product adoption. The key to effectiveness lies in a design that creates a clear, concise, and engaging experience for viewers. Employ a tone that aligns with the softwares brand voice, whether playful, professional, or technical. A clear and concise structure ensures that the information is easy to understand and follow. The video should be visually appealing and informative, utilizing high-quality visuals, clear typography, and consistent color palettes. A combination of screen recordings, micro-interactions, and animated explanations should highlight key features and workflows. Developing a storyline that guides users through the softwares core functionalities, showcasing its value proposition, makes the learning process engaging and memorable.
Maintaining a focused narrative, employing a user-centric approach, focusing on the most frequently used features and workflows first, is crucial. Including a clear and concise call to action, such as a link to further resources or a prompt to start using the software, guides users towards the next step in the onboarding process. Conducting A/B testing of different video versions to optimize engagement and comprehension is a critical step. Creating modular segments to facilitate easier updates, localization, and the creation of shorter, focused videos allows for easy updates and adaptation to future software versions.
Consistent visual branding throughout the video reinforces brand identity and creates a cohesive user experience. Using terminology consistent with the softwares documentation and user interface, avoiding jargon, ensures understanding. Providing closed captions, transcripts, and considering using visual cues to support diverse learning styles is vital for inclusivity. Tracking key metrics such as watch time, completion rate, and click-through rates on calls to action allows for continuous optimization.
How long should your Onboarding Software How-To Video be?
Optimize onboarding video length by aligning video type, target audience, and desired user journey stage for maximum impact.
Pre-production Considerations for Determining Video Length:
What's the software's core functionality?
Who are we trying to reach with this video?
How many key features need showcasing?
How intuitive is the software's design?
What platform will host the video?
What's the video's conversion goal?
Which visual style best suits the message?
Onboarding software how-to video length guide
Onboarding Software How-To Types
Video Length
Use Case
Funnel
Screen Recording
1-2 minutes
Captures software navigation, highlighting key features concisely and clearly Shows step-by-step process using software interface
Awareness/Consideration
Animated Explainer
45-60 seconds
Simplifies complex processes using engaging visuals, ideal for initial understanding Uses vibrant colors and clear animations
Awareness/Consideration
Live Action Demo
1-2 minutes
Demonstrates software in a real-world scenario, building trust and showcasing benefits Uses a friendly presenter and clear product demonstration
Consideration/Conversion
Tutorial Montage
1-1.5 minutes
Presents multiple short tutorials, covering various aspects of the software Uses concise segments and clear visual cues
Consideration/Conversion
Product Walkthrough
1.5-2 minutes
Guides users through the software's core features, step-by-step, in detail Uses clear on-screen text and visual cues
Conversion/Retention
How to create Onboarding Software How-To Videos?
Mastering onboarding software how-to videos requires a strategic approach that prioritizes user experience and clear communication, resulting in effective user adoption.
* Target audience analysis - Deeply understanding your audience informs every creative decision, ensuring resonance.
Feature Prioritization - Focusing on essential features maximizes impact and avoids overwhelming new users.
Script Development - A well-structured script ensures a logical flow, making the learning process intuitive.
Style Selection - The right style enhances engagement and comprehension, making the video more effective.
Resource Gathering - Having all assets readily available streamlines production and prevents delays.
Video Length Planning - Conciseness keeps viewers engaged and prevents information overload.
Screen Recording - High-quality recordings create a professional feel and showcase the software's capabilities.
Animation/Graphic Design - Visual aids simplify complex processes and enhance understanding and memorability.
Voiceover/Text Integration - Multiple learning styles are accommodated, maximizing comprehension and retention.
Video Editing/Refinement - A polished final product builds trust and reflects professionalism.
Platform Optimization - Wider accessibility ensures more users can benefit from the onboarding process.
Video Publishing - Strategic publishing maximizes reach and ensures the video finds its intended audience.
The Importance of Storytelling in Onboarding Videos
Beyond technical details and feature demonstrations, lies the transformative power of storytelling in onboarding videos. We've covered the technical aspects, but let's explore how narratives can elevate user engagement and create truly memorable onboarding experiences.
Storytelling isn't just about entertainment; it's about connection. It's about transforming a simple software tutorial into an engaging narrative that resonates with users on an emotional level. Think about it – have you ever felt truly connected to a product simply by watching someone click through its features? Probably not. But a story? A story can make us feel something, and that's where the magic happens. Software Onboarding Video Case Studies consistently demonstrate that incorporating storytelling builds trust and credibility with users.
Humanizing the experience: Instead of presenting the software as a cold, impersonal tool, storytelling introduces a human element. Imagine a short narrative showcasing a user struggling with a problem, then finding a solution through your software. Suddenly, the software becomes a helpful companion, not just a tool.
Simplifying complexity: Complex processes can be overwhelming. Stories break down these processes into digestible narratives, making learning easier and more enjoyable. Think of an animated explainer video that uses a simple story to illustrate a complex workflow.
Building trust: authentic storiesbuild trust with users. Instead of simply stating that your software is reliable, show it through a relatable scenario. Consider onboarding video production examples that use real-world scenarios to demonstrate the software's effectiveness.
Driving action: Compelling stories motivate users to take action. A clear call to action at the end of your video, combined with a compelling narrative, can significantly increase adoption rates.
By weaving narratives into your onboarding videos, we transform functional tutorials into engaging experiences that resonate with users, fostering deeper connections and driving meaningful adoption.
The Importance of Brand Consistency in Onboarding Videos
Building on our understanding of onboarding video essentials, let's explore a crucial element: brand consistency. It's more than just slapping a logo on your video; it's about weaving your brand's DNA into every pixel and every second. This creates a cohesive experience that resonates with users, building trust and reinforcing your brand identity. Think of it as extending a warm, branded welcome to your new users.
A consistent brand experience across all touchpoints, including onboarding videos, creates a cohesive and professional image. This isn't just about aesthetics; it's about building a relationship with your users from the very first interaction. For SaaS companies, especially, high-quality saas onboarding video examples demonstrate how crucial this is for long-term success.
Let's explore some key aspects of maintaining brand consistency in your onboarding videos:
Visuals: Your brand's visual identity—colors, fonts, logo—should be prominent yet subtle. Imagine watching a software onboarding video example where the visuals clash with the brand; it's jarring and unprofessional. Maintain visual harmony.
Voice and Tone: Is your brand playful or professional? Reflect this in your video's narrative and voiceover. A consistent tone creates a recognizable brand personality. Reviewing top onboarding software video demonstrations can offer valuable insights into how brands achieve this.
Storytelling: Connect with users emotionally by telling stories that align with your brand values. This transforms a simple tutorial into a memorable experience.
By weaving these elements together, we create onboarding videos that not only educate but also engage and resonate with users, fostering a stronger connection with your brand from the start. This sets the stage for long-term user satisfaction and loyalty.
Animation Styles for Onboarding Software Videos
Now that we've covered video length and structure, let's explore the exciting world of animation styles. Choosing the right style can transform your onboarding software videos from informative to truly engaging. Remember our discussion on video length? Keep that in mind as we explore these styles, because the right animation can amplify your message and resonate with your audience.
Looking for onboarding software video examples? Check out how companies like [Company A] use 2D character animation to create engaging onboarding experiences. This style brings a human touch to your software, making it relatable and less intimidating for new users. Whiteboard animation, on the other hand, simplifies complex concepts, making it ideal for explaining technical features. Imagine a hand drawing diagrams and icons, breaking down abstract ideas into digestible visuals.
Examples of Onboarding software explainer videos often utilize whiteboard animation to break down complex software functionalities into digestible visuals. For employee onboarding video examples, consider using kinetic typography to highlight key company policies and procedures. This dynamic text animation grabs attention and reinforces important information. Motion graphics can visualize data and processes, bringing charts and diagrams to life. Think about how you can use these styles to showcase your software's key features and benefits.
Which style best resonates with your target audience? Consider 3D animation for a realistic product showcase, building trust and demonstrating functionality. Or perhaps a playful cutout animation style aligns better with your brand's personality. Don't be afraid to experiment and combine different techniques. The key is to create a visually appealing and engaging experience that guides users seamlessly through your software.
2D Character Animation: Humanize your software and create relatable scenarios.
Whiteboard Animation: Simplify complex concepts with engaging visuals.
Kinetic Typography: Highlight key messages and reinforce important information.
Motion Graphics: Visualize data and processes, bringing charts and diagrams to life.
By carefully considering your target audience and the specific message you want to convey, you can choose the perfect animation style to create onboarding videos that truly captivate and convert.
Optimizing Onboarding Videos for Different Platforms
We've covered the basics, but now let's talk platform optimization. Creating stellar onboarding videos is only half the battle; getting them seen on the right platform is key. Think about it – a snappy, visually-driven video might thrive on Instagram, while a detailed product walkthrough feels right at home on YouTube. This is where understanding your audience and platform nuances becomes crucial.
Imagine crafting compelling corporate onboarding video examples for LinkedIn, showcasing your company culture and values to potential hires. Or perhaps you're developing onboarding video examples for software, demonstrating key features with concise screen recordings on your website. Each platform demands a tailored approach.
Let's explore some Best Practices in Onboarding Software Videos for platform optimization:
Tailor Video Length: Remember our discussion on video length? Apply those principles here, keeping in mind platform-specific attention spans. A two-minute explainer might shine on YouTube, but a shorter cut is ideal for TikTok.
Optimize for Mobile: Most viewers access content on their phones. Ensure your videos are mobile-friendly, with clear visuals and easy navigation.
Craft Compelling Thumbnails: Think of thumbnails as mini-movie posters. A captivating image can significantly boost click-through rates.
Leverage Platform Features: Use platform-specific tools like hashtags, interactive elements, and closed captions to maximize engagement and accessibility.
By tailoring our approach to each platform, we ensure our onboarding videos reach the right audience with the right message, maximizing impact and driving user engagement.
Using Onboarding Videos to Improve Employee Retention
Beyond technical details and software demos, let's explore how onboarding videos boost employee retention. We're not just creating tutorials; we're crafting engaging experiences that foster belonging and set new hires up for success. Imagine a new employee feeling welcomed and informed from day one – that's the power of effective onboarding videos.
We've discussed video length and style, but now let's focus on the human element. A well-crafted onboarding video isn't just about features; it's about conveying your company culture and values. Think of it as a virtual welcome mat, setting the tone for a positive employee experience. Looking for inspiration? Check out top onboarding software video examples to see how other companies create engaging experiences.
Consider using explainer video onboarding software to simplify complex processes and create visually appealing tutorials.
Boost Morale: A smooth onboarding experience translates to happier, more engaged employees, reducing turnover.
Reduce Anxiety: Welcoming videos ease first-day jitters, creating a positive first impression.
Foster Connection: Introduce team members and showcase company culture, building a sense of community from the start.
Accelerate Learning: Visual learning enhances information absorption, ensuring new hires quickly grasp essential knowledge.
By focusing on the human element, we transform onboarding from a process into an experience. This fosters a sense of belonging, increases engagement, and ultimately, improves employee retention.
How onboarding software how-to video examples are curated?
We dove deep into onboarding software how-to videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic onboarding software how-to videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Software Integration Focus Examining how well the video highlights software integrations and their benefits for onboarding. 7.User-Centric Approach Determining if the video prioritizes user experience and addresses common onboarding challenges. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.24% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, onboarding software how-to video examples 2024, n=12500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
